JPH10105628A - Client data managing system and postcard with built-in ic chip - Google Patents

Abstract

PROBLEM TO BE SOLVED: To easily and speedily manage client data by performing the reading processing of the client data and preserving/managing the read client data when a recipient brings a postcard with built-in IC chip, in which these client data are written, with him. SOLUTION: When a recipient B inserts a postcard 10 with built-in IC chip into the card reader/writer of a client data processing means 301 in the case of passing through a counter C2, the card reader/ writer reads the client data (personal data or negotiable data) written in an IC chip 11 with no contact and a control part performs prescribed data processing to the negotiable data in the read client data, sends a command to the card reader/writer later and writes these processed data into the IC chip 11. Then, at a client data processing means 301, required data are stored in a client data managing means 40 and the client data managing means 40 preserves/manages these client data.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

[0001] 1. Field of the Invention [0002] The present invention relates to a customer data management system for managing customer data and a postcard with a built-in IC chip used for the customer data management system.

[0002]

2. Description of the Related Art In recent years, direct mail has been actively used for event guidance. When issuing direct mail, an issuer extracts an address and a name of a customer from a database possessed by the mailer and sends an envelope. The admission ticket is enclosed in the envelope and mailed. The recipient of the direct mail goes to the event venue with the admission ticket, but the organizer (issuer) often aggregates data about the visitor in order to use it for future business activities, In such a case, the visitor writes customer data such as address, name, telephone number, occupation, etc. on a predetermined sheet at a reception using a writing instrument or hands a business card.

[0003]

However, as described above, if a visitor is made to write, a long line will be formed at the reception desk which requires time and labor, and the visitor will be made to wait,
The result is a feeling of complexity.

[0004] In addition, for the organizer, it is necessary to re-input the customer data and business card data written on the paper to the database, and a large number of man-hours are required for totalizing the data.

[0005] Further, when sending the above-mentioned direct mail, it takes time to create an admission ticket or put it in an envelope, and a large amount of money is required for the mailing cost as a sealed letter.

[0006] The present invention has been proposed in view of the above,
A first object is to provide a customer data management system that can easily and quickly manage customer data. It is a second object of the present invention to provide a postcard with a built-in IC chip which makes it possible to send direct mail easily and at low cost.

[0007]

According to a first aspect of the present invention, there is provided a customer data management system for managing customer data.
Postcard with built-in IC chip and built-in C chip
Customer data writing means for writing customer data to an IC chip with a built-in postcard, and customer data processing means for reading the customer data when the recipient brings the postcard with the IC chip into which the customer data is written When,
Customer data management means for storing and managing the customer data read by the customer data processing means.

In order to achieve the second object,
A postcard with a built-in IC chip according to the present invention includes a paper-like first surface layer, an IC chip layer formed by arranging an IC chip on the first surface layer, and an I chip on the IC chip layer.
It is characterized by having a planar antenna layer formed by arranging a planar antenna so as to surround the C chip, and a paper-like second surface layer formed on the planar antenna layer.

[0009]

Embodiments of the present invention will be described below in detail with reference to the drawings. FIG. 1 is a diagram showing an overall configuration of a customer data management system of the present invention. In the figure, a customer data management system of the present invention includes an IC chip built-in postcard 10 containing an IC chip 11 (FIG. 6),
Customer data writing means 20 for writing customer data to the IC chip 11 of the postcard 10 with the built-in IC chip, and reading processing of the customer data when the recipient brings the postcard 10 with the built-in IC chip on which the customer data is written. , And customer data management means 40 for storing and managing customer data read by the customer data processing means 30, 301.

[0010] The shipper A sends out a postcard 10 with a built-in IC chip 11 having a built-in IC chip 11 as a host to guide the event to the customer. The postcard 10 with a built-in IC chip will be described later in detail.

[0011] The sender A has a postcard 1 with a built-in IC chip.
When sending 0, using the customer data writing means 10
The postcard 10 with a built-in IC chip prints address, address, date and time of the event, venue guidance, event details, and other printed matters, and personal data such as the name, address, occupation, and age of the customer is used as customer data as the IC chip 11. Write to. Further, when providing a service at the venue, the service-related data to be canceled in exchange for the provision of the service is written as customer data in the IC chip 11.

FIG. 2 is a block diagram showing a configuration example of the customer data writing means. In the figure, a customer data writing means 20 is mainly composed of a control unit 21. The control unit 21 includes an input device 27 such as a keyboard, a storage unit 26 including a built-in hard disk, and a communication modem and an optical disk device. An external interface 25 for transmitting and receiving signals to and from an external device and a display unit 24 for displaying various information and images are connected. Further, a card reader / writer 22 and a printer 23 as terminal devices are connected. The control unit 21, the display unit 24, the external interface 25, the storage unit 26, and the input device 27 are configured as, for example, a personal computer.

In the above configuration example, the sender A has the input device 2
7, the customer's address, address, date and time of the event,
When a print item such as a venue guide or an event content is input, the control unit 21 displays the print item on the display unit 24,
The information is stored in the storage unit 26. Further, if there is an instruction from the sender, a print command is sent to the printer 23, and the printer 23 prints the information on the postcard 10 with the built-in IC chip according to the print command.

Also, the sender A uses the input device 27 to
When the customer data such as the name, address, occupation, and age of the customer is input, the control unit 21 displays the input information on the display unit 24 or stores the input information in the storage unit 26. If there is an instruction from the sender, a write command is sent to the card reader / writer 22, and the card reader / writer 22 writes the information on the IC chip 11 of the postcard 10 with the built-in IC chip according to the write command. Further, in this embodiment, in order to provide services to the visitors at the event site C, valuable data (cash voucher data) equivalent to, for example, 1,000 yen is written in the IC chip 11 in accordance with the input operation of the sender A. .

The writing by the card reader / writer 22 is performed by a postcard 1 with a built-in IC chip, as will be described in detail later.
This is performed in a non-contact manner through the zero plane antenna 12 (FIG. 6).

In the above-described customer data writing means 20, the sender A inputs data using the input device 27. However, if customer data has already been stored in the storage unit 26, the storage unit 26 Automatically I from 26 customer data
Printing and data writing to the postcard 10 with a built-in C chip can also be performed, and this configuration enables more efficient shipping work.

Returning to FIG. 1, when the sender A completes the printing of the address and the like on the postcard 10 with the built-in IC chip and the writing of the customer data on the IC chip 11, the postcard 10 with the built-in IC chip is mailed as a direct mail. I do. When the recipient (customer) B receives the postcard 10 with the built-in IC chip and goes out to the event site C according to the printed event guide, the recipient B first passes through the reception C1 of the event site C. become.

The reception C1 includes customer data processing means 3
0 is provided. When the recipient brings the postcard 10 with the built-in IC chip, the customer data processing means 30
This is for reading customer data written on a postcard 10 with a built-in C chip.

FIG. 3 is a block diagram showing a configuration example of the customer data processing means. This customer data processing means 30 has almost the same equipment configuration as the customer data writing means 20 of FIG. Only the description is replaced with “3”, and the description of each component is omitted.

The customer data processing means 30 includes:
The external interface 35 is connected to an external storage device as an example of customer data management means 40 described later, in this configuration example, an optical disk device 41.

When the recipient B passes through the reception C1, the card reader / writer 32 of the customer data processing means 30
When the postcard 10 with the built-in C chip is inserted, the card reader / writer 32 performs a contactless reading process of the customer data (personal data and valuable data) written in the IC chip 11, and the control unit 31 reads the read customer data. Are stored in the storage unit 36. The personal data is further transferred to the optical disk device 41 and stored on the optical disk 410 in accordance with the instruction of the person who operates the customer data processing means 30 (organizer side).

When the recipient B passes through the reception C1 and enters the event site C, the recipient B goes to another reception C2,
It is possible to receive predetermined services such as coffee and meals.

In the reception C2, similarly to the reception C1, the customer data processing means 301 is provided.
Is passed through the reception C2, this customer data processing means 3
Postcard with built-in IC chip in card reader / writer 01
Is inserted, the card reader / writer contacts the customer data (personal data, personal data,
The control unit performs predetermined data processing on the valuable data of the read customer data, for example, data processing such as subtracting 300 yen for the price of the coffee from the valuable data of 1000 yen, and thereafter, the card reader A command is sent to the writer, and the processed data (700 yen worth of valuable data) is written into the IC chip 11. In this way, the visitor can receive the provision of the service for 1,000 yen at the event site. In this customer data processing means 301, necessary data is
It is stored in a medium as customer data management means 40.

In the above description, the valuable data is written to the IC chip 11 to be used as a cash voucher. However, since the IC chip 11 has high security, data necessary to fulfill various other uses is written. Thus, it can be used for various purposes, for example, as a “lottery”, a discount coupon, and a point card.

In the above-described customer data processing means 30 and 301, the postcard 10 with the built-in IC chip is inserted into the card reader / writer, but the recipient B holds the postcard 10 with the built-in IC chip and the IC chip 11 Can be configured to be able to process data written in the. That is, by irradiating a wide range of electromagnetic waves and using the planar antenna 12 of the postcard 10 with a built-in IC chip as a medium,
The write data of the IC chip 11 can be read from a wide range without contact. With this configuration, recipient B receives
1, the data can be read or written, and the flow of visitors at the receptions C1 and C2 can be performed very smoothly.

The customer data management means 40 stores and manages the customer data read by the customer data processing means 30 and 301. In this embodiment, the above-mentioned optical disk device 41 fulfills its function.

The organizer A stores the customer data (personal data) collected at the reception C1 on the optical disc 410, mounts the optical disc 410 on an optical disc device connected to the external interface 25 of the customer data writing means 20,
The optical disk 410 is made accessible. Then, the conventional customer data is supplemented and updated with the customer data on the optical disk 410, and the updated customer data is used as a new data bank for the next shipment of the IC chip built-in postcard 10.

The customer data management means 40 is configured to collect customer data on a medium (optical disk 410 in the above description) of an external storage device.
Customer data writing means 20 and customer data processing means 30, 3
01 is connected online, the customer data is transmitted to the customer data writing means 20 side, and the customer data management means 40 provided on the customer data writing means 20 side is connected.
The customer data may be stored in the data bank, and the customer data may be supplemented and updated with the data to form a data bank.

FIG. 4 is a flowchart showing a postcard sending procedure in the customer data writing means. First, in step S1, a person who performs a shipping operation determines that the postcard 10
Is inserted into the card reader / writer 22, and the next step S2
Proceed to.

In step S2, a number reading process subroutine for reading the chip number of the IC chip 11 is executed to confirm the IC chip 11, and the process proceeds to the next step S3.

In step S3, a data write processing subroutine for the IC chip 11 is executed, and the flow advances to the next step S4.

In step S4, a postcard print processing subroutine for printing a postal address or the like on the postcard 10 with the built-in IC chip is executed, and a series of postcard sending operations is completed.

FIG. 5 is a flowchart showing a processing procedure in the customer data processing means. First, in step S11, a visitor or a person standing at the reception inserts the IC chip built-in postcard 10 into the card reader / writer 32, and proceeds to the next step S12.

In step S12, an authentication processing subroutine for the postcard 10 with a built-in IC chip is executed, and if the postcard 10 with a built-in IC chip is authenticated as valid, the process proceeds to the next step S13. This authentication process may be performed by the customer data processing means 30 or 301 by itself or by the customer data writing means 20 in the case of online connection.

In step S13, a subroutine for data reading from the IC chip 11 and data writing to the IC chip 11 is executed, and a series of processes is completed.

Next, the structure of the IC chip built-in postcard 10 will be described with reference to FIG. 6A and 6B are diagrams showing the structure of a postcard with a built-in IC chip, wherein FIG. 6A is a plan view, FIG. 6B is a diagram showing each postcard layer, FIG. 6C is a cross section taken along line II of FIG. FIG. 4 is a diagram showing a space between the IC chip layer and the IC chip layer.

In the figure, an IC chip 11 and a planar antenna 12 are built in a postcard 10 with a built-in IC chip. That is, the IC chip built-in postcard 10 includes a paper-like first surface layer 10a, an IC chip layer 10b formed by disposing an IC chip 11 on the first surface layer 10a, and an IC chip layer 10b.
A planar antenna layer 10 formed by arranging a planar antenna 12 on a chip layer 10b so as to surround an IC chip 11
c, and a paper-like second formed on the planar antenna layer 10c.
And a surface layer 10d.

The IC chip layer 10b and the planar antenna layer 10
c is, for example, a thin paper-like layer, the IC chip 11 is fixed to the upper surface side (the flat antenna layer 10c side) of the paper-like layer, and the flat antenna 12 is On the lower surface side (IC chip layer 10b side), a coil is formed using a conductive paste.
When superimposing c, as shown in FIG.
In order to secure conduction between the C chip 11 and the planar antenna 12, an anisotropic conductive film 13 having conductivity only in the vertical direction is interposed in the overlapping portion.

As described above, the IC chip built-in postcard 10
Since the planar antenna 12 is formed in a wide range so as to surround the IC chip 11, the planar antenna 12 can detect electromagnetic waves from a wider range, so that the card reader / writers 22, 32 and the IC chip built-in postcard 10 can be used. Means that data can be transmitted and received in a non-contact manner through the plane antenna 12.

In FIG. 6, the IC chip 11 and the planar antenna 12 are formed in the corner of the postcard.
The formation position is arbitrary, and the antenna formation range can be freely set. For example, the antenna may be formed wider along the outer periphery of the postcard.

The size, thickness, weight, etc. of the postcard 10 with a built-in IC chip desirably conforms to the standard as a second-class mail. However, the present invention is applicable to a postcard that does not conform to the standard. The same can be applied.

As described above, in this embodiment, the IC chip 11 is built in the postcard, and the IC chip 11
Since the data is stored in the postcard, the information to be printed on the main body of the postcard can be reduced, and the postcard can be made in a sufficient time without using a direct mail as a sealed letter. Therefore, there is no need for a process of producing a printed matter to be put in an envelope or putting a printed matter in an envelope, so that labor and cost can be saved accordingly.

In addition, postcards are cheaper in mailing cost than sealed letters, and the cost of IC chips has recently been sufficiently reduced. Therefore, by using a postcard 10 with a built-in IC chip, shipping is possible at a lower cost than sealed letters. Can be done and is economical.

In this customer data management system, when the recipient B brings the postcard 10 with the built-in IC chip to the event site, the customer data is read from the IC chip 11, so that the registration is completed in a moment. In addition, the number of contacts and employees can be reduced, and costs can be reduced. It is also useful for making paperless. In addition, the waiting time for postcard holders is very short. In other words, this brings benefits to both the issuer A and the postcard holder B.

Further, the issuer A does not need to re-enter the customer data, and the dispatching work is greatly simplified as compared with the related art. That is, there is no need to completely refresh the database every time.

In addition, since it is possible to automatically check the persons who have come to the event site C this time, it is possible to preferentially handle those persons in the future, that is, the database can be automatically enhanced. Can be linked to effective sales activities.

Further, by installing a card reader / writer at each booth having different exhibition contents in the event hall C, it is possible to read the customer data of the postcard 10 with the built-in IC chip at each booth. , Where and what you did,
You can easily obtain valuable reference data for promoting future sales activities.

Further, in this customer data management system, since the IC chip 11 is used, there is almost no danger of forgery / decryption. function,
For example, functions such as cash vouchers, lotteries, discount vouchers, and point cards that require high security can be easily realized.

[0049]

As described above, according to the customer data management system of the present invention, since an IC chip is built in a postcard and data is stored in the IC chip, information to be printed on the main body of the postcard is stored. It can be reduced, and postcards can be made in time without having to seal the direct mail. Therefore, there is no need to make prints in envelopes or to put prints in envelopes.
That saves time and effort.

Also, postcards are cheaper in mailing cost than sealed letters, and the cost of IC chips has recently been sufficiently reduced.
It is economical because it can be shipped at a lower cost than a sealed letter.

Further, when the recipient brings a postcard with a built-in IC chip to the event venue, the customer data is read from the IC chip, so that the registration is completed in an instant, and the number of counters and employees can be reduced. Possible and reduce costs. It is also useful for making paperless. In addition, the waiting time for postcard holders is very short. In other words, this benefits both the issuer and the postcard holder.

The issuer also states that the customer data
The work of re-input is not required, and the shipping work is greatly simplified as compared with the related art.

In addition, since it is possible to automatically check the persons who have come to the event site this time, it is possible to prioritize them in the future, that is, to automatically enhance the database. , Can lead to effective sales activities.

Further, by installing a card reader / writer at each booth having different exhibition contents in the event venue,
Each booth can read customer data on postcards with a built-in IC chip, so it is possible to collect information about when, where and what customers did, and provide valuable reference data for future sales activities. Can be easily obtained.

Further, since an IC chip is used,
There is almost no risk of forgery and decryption, and postcards with a built-in IC chip provide multifaceted functions that were not possible with conventional direct mail, such as functions such as cash vouchers, lottery, discount coupons, and point cards that require high security. It can be easily realized.

In the postcard with a built-in IC chip according to the present invention, since the planar antenna is formed so as to surround the IC chip in a wide range, the planar antenna can detect electromagnetic waves from a wider range. And a postcard with a built-in IC chip can transmit and receive data without contact through a plane antenna.

[Brief description of the drawings]

FIG. 1 is a diagram showing an overall configuration of a customer data management system of the present invention.

FIG. 2 is a block diagram illustrating a configuration example of a customer data writing unit.

FIG. 3 is a block diagram illustrating a configuration example of a customer data processing unit.

FIG. 4 is a flowchart showing a postcard sending procedure in the customer data writing means.

FIG. 5 is a flowchart showing a processing procedure in a customer data processing unit.

FIG. 6 is a view showing the structure of a postcard with a built-in IC chip;
(A) is a plan view, (B) is a view showing each postcard layer, (C)
1A is a cross-sectional view taken along the line II of FIG. 1A, and is a diagram illustrating a space between a planar antenna layer and an IC chip layer.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 10 Postcard with a built-in IC chip 11 IC chip 12 Planar antenna 20 Customer data writing means 22 Card reader / writer 30, 301 Customer data processing means 32 Card reader / writer 40 Customer data management means 41 Optical disk device 410 Optical disk A Sender (organizer) B Recipient (postcard bringer) C Event venue C1, C2 Reception

Claims (5)

[Claims] 1. A customer data management system for managing customer data, a postcard with a built-in IC chip, a customer data writing means for writing customer data to an IC chip of the postcard with a built-in IC chip, and a customer data writing means. Customer data processing means for reading the customer data when the recipient brings in a postcard with a built-in IC chip, and customer data management means for storing and managing the customer data read by the customer data processing means And a customer data management system comprising: 2. The method according to claim 1, wherein the customer data processing means reads the customer data, makes a predetermined data change to the read customer data, and writes the data to an IC chip. Customer data management system. 3. The customer data management system according to claim 1, wherein the customer data processing means accesses the postcard with the built-in IC chip in a non-contact manner. 4. A postcard with a built-in IC chip, a paper-like first surface layer, an IC chip layer formed by disposing an IC chip on the first surface layer, and A planar antenna layer formed by arranging a planar antenna so as to surround the IC chip; and a paper-like second surface layer formed on the planar antenna layer. 3. The customer data management system according to any one of 3. 5. A paper-like first surface layer, an IC chip layer formed by disposing an IC chip on the first surface layer, and an IC chip layer on the IC chip layer so as to surround the IC chip. A postcard with a built-in IC chip, comprising: a planar antenna layer formed by arranging a planar antenna on the planar antenna layer; and a paper-like second surface layer formed on the planar antenna layer.