JP7441459B1 - advertising equipment - Google Patents

Abstract

[Challenge] Optimize the quality and quantity of advertisements for accommodation facilities and restaurants by reflecting the number of customers they can accept and current reservation status, and increase occupancy rate and profitability. [Solution] The advertising device includes a vacancy specifying means for specifying the number of vacancies regarding a specific room/seat type on a specific day at an accommodation facility/restaurant, and an advertisement that stores an association between the room/seat type and the advertising means to be used. content storage means; advertisement specifying means for specifying an advertising means to reduce the number of vacancies based on a specific room/seat type and advertisement content storage means; and storing the room/seat type and the timing of using the advertising means in association with each other. An advertisement timing storage means, an advertisement timing storage means for determining the timing of using an advertising means based on a specific room/seat type and an advertisement timing storage means, a reduction in the usage amount of the advertising means and the number of vacancies due to the use of the advertising means. The advertisement performance storage means has an advertisement performance storage means for storing the relationship with the amount, and an advertisement amount determination means for determining the usage amount of the advertising means based on the number of vacancies to be reduced and the advertisement performance storage means. [Selection diagram] Figure 2

Description

Concerning technology to increase the occupancy rate and profitability of accommodation facilities and restaurants.

Accommodations, including hotels and inns, and restaurants, including restaurants, have some similarities in their business formats, such as the fact that they often accept reservations in advance and the capacity of facilities providing services is limited. be.

On the other hand, in recent years, in accommodation facilities, revenue management technology has been developed to improve occupancy rates and profitability by predicting user demand based on certain information and varying the service price depending on the amount of demand. It is becoming popular.

For example, Patent Document 1 discloses a technique related to a demand forecasting system that uses AI (Artificial Intelligence), and Patent Document 2 discloses a technique related to a revenue management system.

JP 2021-033718 Publication Japanese Patent Application Publication No. 2016-167305

However, with the above-mentioned conventional technology, if the assumptions of the model break down, such as when demand is extremely low or there are large changes in the behavioral patterns of prospective customers, it is not possible to simply adjust the service price according to demand, resulting in price competition. There were problems in that it was difficult to improve operating rates by setting profitable and appropriate prices, such as getting caught up in low selling prices and causing deterioration in profits.

In view of the above-mentioned problems, the present invention optimizes the quality and quantity of advertisements for accommodation facilities and restaurants by reflecting the number of customers they can accept and the current reservation status, thereby offering profitable and appropriate prices. The purpose of this invention is to provide an advertising device for increasing the utilization rate.

One form of the disclosed advertising device is an advertisement device that specifies the number of vacancies for a specific room/seat type on a specific day at an accommodation facility/restaurant based on information indicating the reservation status of the accommodation facility/restaurant on a specific day. advertising content storage means that associates and stores room/seat types in the accommodation facility/restaurant and advertising means used to reduce the number of vacancies in the accommodation facility/restaurant; and the specific room.・Advertisement specifying means for specifying the advertising means for reducing the number of vacancies specified by the vacancy specifying means based on the seat type and the advertisement content storage means; and a room at the accommodation facility/restaurant; an advertisement timing storage means for storing a seat type in association with a timing of using an advertising means for reducing the number of vacancies at the accommodation facility/restaurant; and based on the specific room/seat type and the advertisement timing storage means. an advertisement timing determining means for determining the timing of using the advertising means specified by the advertising specifying means; and the amount of use of the advertising means to reduce the number of vacancies at the accommodation facility/restaurant and the use of the advertising means. based on the advertising performance storage means that stores the performance regarding the relationship between the number of vacancies at the accommodation facilities and restaurants and the amount of decrease in the number of vacancies at the accommodation facility/restaurant, and the number of vacancies specified by the number of vacancies specifying means and the advertising performance storage means, an advertisement amount determining means that determines the usage amount of the advertising means specified by the advertisement specifying means; and an advertisement amount determining means that determines the usage amount of the advertising means specified by the advertising specifying means; and at the timing determined by the advertising timing determining means, based on the usage amount determined by the advertising amount determining means. and advertising implementation means for instructing the use of the advertising means specified by the advertisement specifying means.

The disclosed advertising device optimizes the quality and quantity of advertisements for accommodation facilities and restaurants by reflecting the number of customers they can accept and current reservation status, increasing occupancy rates and profitability.

FIG. 1 is a diagram illustrating an overview of an advertising device according to an embodiment. FIG. 2 is a functional block diagram of an advertising device according to the present embodiment. It is a figure showing an example of an advertisement content storage means concerning this embodiment. It is a figure showing an example of the 1st advertisement contents storage means concerning this embodiment. It is a figure which shows an example of the 2nd advertisement content storage means based on this Embodiment. It is a figure which shows an example of the 3rd advertisement content storage means based on this Embodiment. It is a figure showing an example of an advertisement timing storage means concerning this embodiment. It is a figure showing an example of an advertising performance storage means concerning this embodiment. It is a diagram showing an example of the hardware configuration of an advertising device according to the present embodiment. It is a flowchart which shows the flow of the example of a process by the advertising device based on this Embodiment.

DESCRIPTION OF THE PREFERRED EMBODIMENTS A mode for carrying out the present invention will be described with reference to the drawings.
(Operating principle of advertising device according to this embodiment)

An overview of an advertising device (hereinafter simply referred to as "this device") 100 according to the present embodiment will be described using FIGS. 1 to 8. FIG. 1 is a diagram illustrating the connection relationship between the present device 100 and the peripheral device 380.

As shown in FIG. 1, the device 100 is connected via a communication network 370 to a server device that manages a website 380 that allows reservations for accommodation facilities and restaurants. The communication network 370 may be either wireless or wired, and may be a LAN (Local Area Network) or a public information communication network such as the Internet.

The device 100 executes an advertisement 360 to reduce the number of available reservations 350 for a specific room/seat type 340 on a specific day 320 at an accommodation facility/restaurant 310. The device 100 identifies a vacant number 350 in order to execute the advertisement 360. The device 100 then determines what type of advertisement 360 to run in order to reduce the number of vacancies 350 based on the specific day 320, specific room/seat type 340, and the like.

Furthermore, the device 100 also determines at what timing the advertisement 360 for reducing the number of vacancies 350 should be carried out based on the specific day 320, the specific room/seat type 340, and the like. Furthermore, the device 100 determines the amount of advertisements 360 to be executed depending on the size of the number of spaces 350 to be reduced.

Then, the device 100 executes the advertisement 360 of a predetermined type/attribute at a predetermined timing, with a predetermined volume, based on the previously determined matters. The number of available reservations 350 for a specific room/seat type 340 is reduced.

The operating principle of the device 100 will be explained using FIGS. 2 to 8. FIG. 2 is a functional block diagram of the device 100, and FIGS. 3 to 8 are diagrams for explaining examples of storage means 110, 120, 130, 140, 150, and 160 included in the device 100.

As shown in FIG. 2, this device 100 includes an advertisement content storage means 110, an advertisement timing storage means 150, an advertisement performance storage means 160, a vacant number identification means 170, an advertisement identification means 180, an advertisement timing determination means 190, and an advertisement amount determination means. It has a means 200 and an advertisement implementation means 210. Further, the advertisement content storage means 110 includes a first advertisement content storage means 120, a second advertisement content storage means 130, and a third advertisement content storage means 140.

The advertisement content storage means 110 associates the attributes of the specific date 320, the room/seat type 340 in the accommodation facility/restaurant 310, the number of users at the time of reservation for the room/seat type 340, information specifying the advertising means 360, etc. Remember. The attributes of the specific day 320 are the date, the day of the week, weekdays, days before holidays, holidays, etc., and characteristic properties such as the end of the month and the beginning of the month. Room/seat type 340 refers to categories such as single, twin, double, 2-person, 3-person, and 4-person rooms for accommodation facilities, and 2-person, 3-person, and 4-person rooms for restaurants. This is a classification of seats, etc.

The number of users at the time of reservation is information such as twin rooms for 1/2 people and quadruple rooms for 2, 3, or 4 people in the case of accommodations, and in the case of restaurants. , information on 2-person, 3-person, 4-person use, etc. of a 4-person seat. The information that specifies the advertising means 360 is information that specifies e-mail, direct mail, telephone, push notification, etc. in the case of direct advertisement, and information that specifies keyword search advertisement, SNS advertisement, etc. in the case of web advertisement. It is information.

FIG. 3 is a diagram showing an example of advertisement content storage means 110. As shown in FIG. 3, the advertisement content storage means 110 stores information such as room/seat type 340: twin, attribute of specific day 320: Saturday, number of users at time of reservation: 1 person, advertising means 360: advertising medium A, and so on. Store information in an associated manner. Further, the advertisement content storage means 110 associates information such as room/seat type 340: 4 seats, attribute of specific day 320: weekday, number of users at time of reservation: 2, advertising means 360: advertising medium G. memorize it.

The first advertisement content storage means 120 associates and stores the attributes of a specific day 320, the room/seat type 340 in the accommodation facility/restaurant 310, the attributes of people who may use the room/seat type 340, etc. . The attributes of people who may use the room/seat type 340 include past usage experience on specific days of the week (Sunday, etc.), usage experience in a specific season, and specific number of people (1 person, 2 people, 3 people, etc.) This includes information such as experience using the service, experience using multiple nights or options, experience using the service during specific time periods, etc.

FIG. 4 is a diagram showing an example of the first advertisement content storage means 120. As shown in FIG. 4, the first advertisement content storage means 120 associates and stores information such as room/seat type 340: twin, attribute of specific day 320: Saturday, and attribute: single female. Further, the first advertisement content storage means 120 associates and stores information such as room/seat type 340: twin, attribute of specific day 320: Sunday, and attribute: experience of using Sunday.

The second advertisement content storage means 130 stores customer identification information, attributes of the customer, etc. in association with each other. The customer identification information is, for example, information such as name and email address. Attributes that customers have include past usage experience on specific days of the week (such as Sundays), usage experience during specific seasons, usage experience with a specific number of people (1 person, 2 people, 3 people...), experience with consecutive nights and options. , usage experience during a specific time period, etc.

FIG. 5 is a diagram showing an example of the second advertisement content storage means 130. As shown in FIG. 5, the second advertisement content storage means 120 stores information such as customer identification information: AA, customer attributes: single, female, etc. in association with each other. Further, the second advertisement content storage means 130 associates and stores information such as customer identification information: CC and customer attribute: experience of use on Sundays.

The third advertisement content storage means 140 includes an attribute of a specific day 320, a room/seat type 340 in the accommodation facility/restaurant 310, and an advertising medium for appealing to people who may use the room/seat type 340. It associates and memorizes the desired attributes, etc. The attributes that advertising media should have include information that identifies advertising media such as keyword search advertisements and SNS advertisements, information that stipulates the conditions for advertising in specific advertising media such as keywords and viewing user attributes, and information that associates them with each other. It is.

FIG. 6 is a diagram showing an example of the third advertisement content storage means 140. As shown in FIG. 6, the third advertisement content storage means 130 associates information such as room/seat type 340: single, attribute that advertising media should have: advertising media A, search keyword: keyword A, etc. Remember. Further, the third advertisement content storage means 140 associates and stores information such as room/seat type 340: twin, attribute that an advertising medium should have: advertising medium B, search keyword: keyword B, etc.

The advertisement timing storage means 150 associates and stores the attributes of the specific day 320, the room/seat type 340 in the accommodation facility/restaurant 310, the area where the facility is located, the timing of using the advertising means 360, and the like.

FIG. 7 is a diagram showing an example of advertisement timing storage means 150. As shown in FIG. 7, the advertisement timing storage means 150 associates and stores information such as room/seat type 340: single, timing for using advertisement means 360: XX days before a specific date. Further, the advertisement timing storage means 150 associates and stores information such as the area where the facility is located: Osaka and the timing of using the advertisement means 360: Δ days before a specific date.

Regarding the advertising means 360, the advertising performance storage means 160 stores information such as "the usage amount of the advertising means 360 to reduce the number of vacancies 350 in the accommodation facilities/restaurants 310" and "the usage amount of the advertising means 360 in order to reduce the number of vacancies 350 in the accommodation facilities/restaurants 310 due to the use of the advertising means 360". The actual results regarding the relationship with "the amount of decrease in the number of vacancies 350" are stored. The amount of usage of the advertising means 360 is a unit such as the number of copies, amount of money, time, etc., and is information that shows how much the advertising means 360 has been used and allows comparison in size. The amount of decrease in the number of vacancies 350 is in units of rooms, seats, etc., and is information that shows how much the number of vacancies 350 has decreased and allows comparisons in size.

FIG. 8 is a diagram showing an example of the advertising performance storage means 160. As shown in FIG. 8, the advertising performance storage means 160 stores advertising means 360:advertising medium A, usage of advertising means 360: 100 (thousand), decrease in number of vacancies 350: 100 (rooms), and so on. Store information in association with each other. Further, the advertising performance storage means 160 associates information such as the usage amount of the advertising means 360: 75 (thousand yen) and the amount of decrease in the number of vacancies 350: 50 (seats) regarding the advertising means 360: advertising medium C. Remember.

The number of vacancies specifying means 170 determines the number of vacancies 350 regarding a specific room/seat type 340 on a specific day 320 at the accommodation facility/restaurant 310 based on information indicating the reservation status 330 on a specific date 320 at the accommodation facility/restaurant 310. Identify. The device 100 reduces the number of blanks 350 by using the advertising means 360, but the number of blanks 350 does not need to become zero.

The vacancy specifying means 170 determines the specific room/seat type 340 on the specific day 320 at the accommodation facility/restaurant 310 based on the reservation trend of the specific room/seat type 340 on the specific date 320 at the accommodation facility/restaurant 310. It may also be in the form of predicting the empty number related to . The vacancy specifying means 170 determines the vacancy (reservation number) of a specific room/seat type 340 based on the reservation trend on the specific day 320, the reservation trend on other days, the previous year's reservation trend, etc. up to the time of processing execution. Calculate the predicted value of daily trends.

In addition, when the reservation trend includes information regarding the number of users in a specific room/seat type 340, the vacancy identifying means 170 identifies the vacancy 350 regarding the specific room/seat type 340 used by the specific number of people. . By this, it is possible to evaluate the discrepancy between the number of accommodation facilities/restaurants 310 that can be accommodated (used) and the number of users at the time of reservation, and by promoting reservations with a large number of users (reducing the number of vacancies 350), The occupancy rate and profitability of the accommodation facility/restaurant 310 can be increased.

In addition, the vacancy specifying means 170 determines the availability of the accommodation/restaurant 310 based on the information showing the reservation status 330 for the specific date 320 published on the website 380 where reservations for the accommodation/restaurant 310 can be made. The number of vacancies 350 regarding a specific room/seat type 340 on a specific day 320 is specified. The information showing the reservation status 330 that is published on the website 380 is, for example, the information that is displayed as "△ rooms remaining" when a search is performed using the conditions of "○ month / day" and "twin room". be.

The advertisement specifying means 180 selects an advertisement for reducing the number of vacancies specified by the vacancy specifying means 170 based on the attributes of the specific date 320, the specific room/seat type 340, and information stored in the advertisement content storage means 110. Identify means 360. Note that the advertising means 360 may be direct advertising or web advertising. As a result, an appropriate and effective advertising means 360 can be selected depending on the attributes of the number of spaces 350 to be reduced.

The advertisement specifying means 180 selects the vacancies specified by the vacancy specifying means 170 based on the attributes of the specific day 320, the specific room/seat type 340 used by a specific number of people, and the information stored in the advertisement content storage means 110. It is also possible to specify advertising means 360 to reduce the number.

As shown in FIG. 3, the advertisement specifying means 180 stores in the advertisement content storage means 110 the advertisement means 360: advertisement medium A ( Identify advertising medium B).

Further, the advertisement specifying means 180 stores the advertisement means 360: advertisement medium E in the advertisement content storage means 110, which matches the combination of the attribute of the specific day 320: weekday, specific room/seat type 340: twin for one user. Identify. *Assuming that the statistical data for the facility is that single occupancy is high on weekdays and multi-occupancy is low, we would like to reduce the number of vacant rooms and seats for multiple occupancy based on demand forecasts. When the purpose is to increase the occupancy rate rather than the unit sales price.

The advertisement specifying means 180 uses the vacant number specifying means 170 based on the attribute of the specific date 320, the specific room/seat type 340, and the information stored in the first advertisement content storage means 120 and the second advertisement content storage means 130. A customer is identified who issues an advertisement 360 to reduce the number of vacancies 350 identified. This makes it possible to perform targeted advertisements in line with the purpose of reducing the number of vacancies 350.

Based on the attributes of the specific day 320, the specific room/seat type 340 used by a specific number of people, and the information stored in the first advertisement content storage unit 120 and the second advertisement content storage unit 130, the advertisement specifying unit 180, It is also possible to specify a customer who issues an advertisement 360 to reduce the number of vacancies 350 specified by the vacancy specifying means 170.

As shown in FIGS. 4 and 5, the advertisement specifying means 180 selects from the first advertisement content storage means 120, for example, attributes of a specific day 320: Saturday, specific room/seat type 340: Twin, matching attributes: single women. Extract. Then, the advertisement specifying means 180 extracts the customer identification information: AA that matches the attribute: single woman from the second advertisement content storage means 130, and specifies the customer identification information: AA as the customer to whom the advertisement 360 is issued.

The advertisement specifying means 180 is specified by the vacancy specifying means 170 based on the attribute of the specific day 320, the specific room/seat type 340 used by a specific number of people, and the information stored in the third advertisement content storage means 140. An advertising medium 360 having an attribute for reducing the number of empty spaces 350 is identified. With this, it is possible to select an effective advertising means 360 in accordance with the purpose of reducing the number of blanks 350.

As shown in FIG. 6, the advertisement specifying means 180 selects, for example, from the third advertisement content storage means 140 an advertisement medium A that matches a specific room/seat type 340: single, keyword A, etc. Identify. Here, the advertising medium A may be, for example, a keyword search advertisement.

Further, the advertisement specifying means 180 specifies, for example, from the third advertisement content storage means 140, an advertisement medium B that matches the specific room/seat type 340: twin and that uses keyword B or the like as a condition for displaying the advertisement. Here, the advertising medium B may be, for example, an SNS advertisement.

The advertisement timing determining means 190 determines the timing for using the advertising means 360 specified by the advertisement specifying means 180 based on the attributes of the specific day 320, the specific room/seat type 340, and the information stored in the advertisement timing storage means 150. Determine.

The advertisement timing determining means 190 determines the timing to use the advertising means 360 specified by the advertisement specifying means 180 based on the area where the accommodation facility/restaurant 310 is located and the information stored in the advertisement timing storage means 150. It can also be used as a form.

The timing at which a prospective customer is likely to make a reservation for the accommodation facility/restaurant 310 varies depending on various conditions such as the day of the week, the season, whether it is a weekday/day before a holiday/holiday, location, room/seat type 340, etc. Therefore, the knowledge obtained in advance regarding the timing can be stored in the advertisement timing storage means 150, and the advertisement timing determination means 190 can perform the advertisement 360 that is likely to lead to reservations.

Specific room/seat type 340: Assuming a twin case. As shown in FIG. 7, the advertisement timing determining means 190 extracts, for example, from the advertisement timing storage means 150, the timing that matches the specific room/seat type 340: twin: △ days before the specific date, and Decide when to use it.

Furthermore, assume that the area where the accommodation/restaurant 310 is located is Tokyo. For example, the advertisement timing determining means 190 extracts from the advertisement timing storage means 150 a timing that matches the area where the accommodation facility/restaurant 310 is located: Tokyo: XX days before the specific date, and selects this as the timing for using the advertisement means 360. decide.

The advertisement amount determining means 200 determines the usage amount of the advertising means 360 specified by the advertisement specifying means 180 based on the number of vacancies 350 specified by the vacancy specifying means 170 and the information stored in the advertisement performance storage means 160. do. By applying the number of vacancies 350 to be reduced now to the actual value of the amount of usage of the advertising means 360 and the number of vacancies 350 reduced thereby, an appropriate amount of advertising is specified and cost effectiveness is optimized. Further, since it is not necessary that the number of spaces 350 becomes zero, the advertising amount determining means 200 may determine the usage amount slightly before the number of spaces 350 becomes zero.

As shown in FIG. 8, the advertising amount determining means 200 determines, for example, if the advertising means 360 to be used is advertising medium B, then from the advertising performance storage means 160, the usage amount of advertising medium B: the amount of decrease in the number of vacancies 350 = 50. :25 relationship is extracted, and the calculation result of 350 vacancies to be reduced this time ÷ reduction amount of 350 vacancies x amount of usage of advertising medium B = 350 vacancies to be reduced this time ÷ 25 x 50 is calculated as follows: Determined as usage amount.

Note that when there are a plurality of advertising means 360 specified by the advertisement specifying means 170, the advertisement amount determining means 200 may determine the usage amount for each type of advertising means 360 specified by the advertisement specifying means 170.

The advertisement implementation means 210 instructs the use of the advertisement means 360 specified by the advertisement specifying means 180 based on the usage amount determined by the advertisement amount determining means 200 at the timing determined by the advertisement timing determining means 190.

Further, if the number of vacancies specified by the number of vacancies specifying means 170 is smaller than a predetermined value, the advertising implementation means 210 issues an instruction to stop the use of the advertising means 360. This is because the empty number 350 does not need to be zero.

Based on the above-mentioned operating principle, this device 100 optimizes the quality and quantity of advertisements for accommodation facilities and restaurants by reflecting the number of customers they can accept and the current reservation status, thereby increasing the occupancy rate and profitability. enhance
(Hardware configuration of advertising device according to this embodiment)

An example of the hardware configuration of the device 100 will be described using FIG. 9. FIG. 9 is a diagram showing an example of the hardware configuration of the device 100. As shown in FIG. 9, the device 100 includes a CPU (Central Processing Unit) 410, a ROM (Read-Only Memory) 420, a RAM (Random Access Memory) 430, an auxiliary storage device 440, a communication I/F 450, and an input device 460. , a display device 470, and a recording medium I/F 480.

The CPU 410 is a device that executes a program stored in the ROM 420, performs arithmetic processing on data developed (loaded) in the RAM 430 according to commands of the program, and controls the entire device 100. The ROM 420 stores programs and data executed by the CPU 410. When the CPU 410 executes the program stored in the ROM 420, the RAM 430 expands (loads) the program and data to be executed, and temporarily holds the calculation data during the calculation.

The auxiliary storage device 440 is a device that stores an OS (Operating System) that is basic software, an application program according to this embodiment, and the like together with related data. The auxiliary storage device 440 is, for example, an HDD (Hard Disk Drive) or a flash memory.

The communication I/F 450 is an interface for connecting to a communication network 370 such as a wired/wireless LAN (Local Area Network) or the Internet, and for exchanging data with another device 380 that provides a communication function.

The input device 460 is a device, such as a keyboard, for inputting data into the device 100. The display device (output device) 470 is a device composed of an LCD (Liquid Crystal Display) or the like, and is a device that functions as a user interface when the user uses the functions of the device 100 or performs various settings. be. The recording medium I/F 480 is an interface for transmitting and receiving data to and from a recording medium 490 such as a CD-ROM, DVD-ROM, or USB memory.

Each means included in the present device 100 may be realized by the CPU 410 executing a program corresponding to each means stored in the ROM 420 or the auxiliary storage device 440. Further, each of the means included in the present apparatus 100 may have a form in which processing related to each means is realized as hardware. In addition, the present device 100 may be configured such that the program according to the present invention is read from an external server device via the communication I/F 450 or the program according to the present invention is read from the recording medium 490 via the recording medium I/F 480. The program may be executed by the user.
(Example of processing by advertising device according to this embodiment)
The flow of an example of processing by the apparatus 100 will be described using FIG. 10. FIG. 10 is a flowchart showing the flow of an example of processing by the apparatus 100.

In S10, the vacancy specifying means 170 determines the vacancies regarding the specific room/seat type 340 on the specific day 320 at the accommodation facility/restaurant 310 based on the information indicating the reservation status 330 on the specific date 320 at the accommodation facility/restaurant 310. Identify the number 350.

The vacancy specifying means 170 determines the specific room/seat type 340 on the specific day 320 at the accommodation facility/restaurant 310 based on the reservation trend of the specific room/seat type 340 on the specific date 320 at the accommodation facility/restaurant 310. It may also be in the form of predicting the empty number related to . The vacancy specifying means 170 determines the vacancy (reservation number) of a specific room/seat type 340 based on the reservation trend on the specific day 320, the reservation trend on other days, the previous year's reservation trend, etc. up to the time of processing execution. Calculate the predicted value of daily trends.

In addition, when the reservation trend includes information regarding the number of users in a specific room/seat type 340, the vacancy identifying means 170 identifies the vacancy 350 regarding the specific room/seat type 340 used by the specific number of people. . By this, it is possible to evaluate the discrepancy between the number of accommodation facilities/restaurants 310 that can be accommodated (used) and the number of users at the time of reservation, and by promoting reservations with a large number of users (reducing the number of vacancies 350), The occupancy rate and profitability of the accommodation facility/restaurant 310 can be increased.

In addition, the vacancy specifying means 170 determines the availability of the accommodation/restaurant 310 based on the information showing the reservation status 330 for the specific date 320 published on the website 380 where reservations for the accommodation/restaurant 310 can be made. The number of vacancies 350 regarding a specific room/seat type 340 on a specific day 320 is specified. The information showing the reservation status 330 that is published on the website 380 is, for example, the information that is displayed as "△ rooms remaining" when a search is performed using the conditions of "○ month / day" and "twin room". be.

In S20, the advertisement specifying means 180 reduces the number of vacancies specified by the vacancy specifying means 170 based on the attribute of the specific date 320, the specific room/seat type 340, and the information stored in the advertisement content storage means 110. The advertising means 360 is specified. As a result, an appropriate and effective advertising means 360 can be selected depending on the attributes of the number of spaces 350 to be reduced.

The advertisement specifying means 180 selects the vacancies specified by the vacancy specifying means 170 based on the attributes of the specific day 320, the specific room/seat type 340 used by a specific number of people, and the information stored in the advertisement content storage means 110. It is also possible to specify advertising means 360 to reduce the number.

As shown in FIG. 3, the advertisement specifying means 180 stores in the advertisement content storage means 110 the advertisement means 360: advertisement medium A ( Identify advertising medium B).

Further, the advertisement specifying means 180 stores the advertisement means 360: advertisement medium E in the advertisement content storage means 110, which matches the combination of the attribute of the specific day 320: weekday, specific room/seat type 340: twin for one user. Identify.

The advertisement specifying means 180 uses the vacant number specifying means 170 based on the attribute of the specific date 320, the specific room/seat type 340, and the information stored in the first advertisement content storage means 120 and the second advertisement content storage means 130. A customer is identified who will issue an advertisement 360 to reduce the number of vacancies 350 identified. This makes it possible to perform targeted advertisements in line with the purpose of reducing the number of vacancies 350.

Based on the attributes of the specific day 320, the specific room/seat type 340 used by a specific number of people, and the information stored in the first advertisement content storage unit 120 and the second advertisement content storage unit 130, the advertisement specifying unit 180, It is also possible to specify a customer who issues an advertisement 360 to reduce the number of vacancies 350 specified by the vacancy specifying means 170.

As shown in FIGS. 4 and 5, the advertisement specifying means 180 selects from the first advertisement content storage means 120, for example, attributes of a specific day 320: Saturday, specific room/seat type 340: Twin, matching attributes: single women. Extract. Then, the advertisement specifying means 180 extracts the customer identification information: AA that matches the attribute: single woman from the second advertisement content storage means 130, and specifies the customer identification information: AA as the customer to whom the advertisement 360 is issued.

The advertisement specifying means 180 is specified by the vacancy specifying means 170 based on the attribute of the specific day 320, the specific room/seat type 340 used by a specific number of people, and the information stored in the third advertisement content storage means 140. An advertising medium 360 having an attribute for reducing the number of empty spaces 350 is identified. With this, it is possible to select an effective advertising means 360 in accordance with the purpose of reducing the number of blanks 350.

As shown in FIG. 6, the advertisement specifying means 180 selects, for example, from the third advertisement content storage means 140 an advertisement medium A that matches a specific room/seat type 340: single, keyword A, etc. Identify. Here, the advertising medium A may be, for example, a keyword search advertisement.

Further, the advertisement specifying means 180 specifies, for example, from the third advertisement content storage means 140, an advertisement medium B that matches the specific room/seat type 340: twin and that uses keyword B or the like as a condition for displaying the advertisement. Here, the advertising medium B may be, for example, an SNS advertisement.

In S30, the advertisement timing determining means 190 uses the advertising means 360 specified by the advertisement specifying means 180 based on the attributes of the specific day 320, the specific room/seat type 340, and the information stored in the advertisement timing storage means 150. Decide when to do so.

The advertisement timing determining means 190 determines the timing to use the advertising means 360 specified by the advertisement specifying means 180 based on the area where the accommodation facility/restaurant 310 is located and the information stored in the advertisement timing storage means 150. It can also be used as a form.

Specific room/seat type 340: Assuming a twin case. As shown in FIG. 7, the advertisement timing determining means 190 extracts, for example, from the advertisement timing storage means 150, the timing that matches the specific room/seat type 340: twin: △ days before the specific date, and Decide when to use it.

Further, assume that the area where the accommodation/restaurant 310 is located is Tokyo. For example, the advertisement timing determining means 190 extracts from the advertisement timing storage means 150 a timing that matches the area where the accommodation facility/restaurant 310 is located: Tokyo: XX days before the specific date, and selects this as the timing for using the advertisement means 360. decide.

In S40, the advertisement amount determining means 200 determines the usage amount of the advertising means 360 specified by the advertisement specifying means 180, based on the number of vacancies 350 specified by the vacant number specifying means 170 and the information stored in the advertisement performance storage means 160. Determine. By applying the number of vacancies 350 to be reduced now to the actual value of the amount of usage of the advertising means 360 and the number of vacancies 350 reduced thereby, an appropriate amount of advertising is specified and cost effectiveness is optimized.

As shown in FIG. 8, the advertising amount determining means 200 determines, for example, if the advertising means 360 to be used is advertising medium B, then from the advertising performance storage means 160, the usage amount of advertising medium B: the amount of decrease in the number of vacancies 350 = 50. :25 relationship is extracted, and the calculation result of 350 vacancies to be reduced this time ÷ reduction amount of 350 vacancies x amount of usage of advertising medium B = 350 vacancies to be reduced this time ÷ 25 x 50 is calculated as follows: Determined as usage amount.

Note that when there are a plurality of advertising means 360 specified by the advertisement specifying means 170, the advertisement amount determining means 200 may determine the usage amount for each type of advertising means 360 specified by the advertisement specifying means 170.

In S50, the advertisement implementing means 210 instructs the use of the advertising means 360 specified by the advertisement specifying means 180 at the timing determined by the advertisement timing determining means 190, based on the usage amount determined by the advertisement amount determining means 200. do.
If the empty number 350 specified by the empty number specifying means 170 in S60 is larger than the predetermined value (NO in S60), the processing by the apparatus 100 maintains the state of S50.

On the other hand, if the number of vacancies 350 specified by the number of vacancies specifying means 170 in S60 is less than or equal to the predetermined value (YES in S60), the advertising implementation means 210 issues an instruction to stop the use of the advertising means 360. This is because the empty number 350 does not need to be zero.

By performing the above-described processing, the device 100 optimizes the quality and quantity of advertisements for accommodation facilities and restaurants by reflecting the number of customers they can accept and the current reservation status, and improves occupancy rate and profit. enhance sexuality.

Although the embodiments of the present invention have been described in detail above, the present invention is not limited to such specific embodiments, and various modifications may be made within the scope of the gist of the present invention as described in the claims. - Can be changed.

100 Advertising device 110 Advertisement content storage means 120 First advertisement content storage means 130 Second advertisement content storage means 140 Third advertisement content storage means 150 Advertisement timing storage means 160 Advertisement performance storage means 170 Vacant number identification means 180 Advertisement identification means 190 Advertisement Timing determining means 200 Advertising amount determining means 210 Advertising implementation means 310 Accommodations/restaurants 320 Specific days 330 Reservation status on specific days 340 Room/seat types 350 Number of vacancies for specific rooms/seat types on specific days 360 Advertising means 370 Communication Network 380 WEB site 410 CPU
420 ROM
430 RAM
440 Auxiliary storage device 450 Communication interface 460 Input device 470 Output device 480 Recording medium interface 490 Recording medium

Claims (19)

vacancy identification means for identifying the number of vacancies for a specific room/seat type on a specific day at the accommodation/restaurant based on information indicating the reservation status of the accommodation/restaurant on a specific date;
advertising content storage means for storing room/seat types in the accommodation facility/restaurant in association with advertising means used to reduce the number of vacancies at the accommodation facility/restaurant;
advertising specifying means for specifying the advertising means for reducing the number of vacancies specified by the vacancy specifying means, based on the specific room/seat type and the advertisement content storage means;
advertising timing storage means for storing room/seat types in the accommodation facility/restaurant in association with timings for using advertising means for reducing the number of vacancies at the accommodation facility/restaurant;
advertising timing determining means for determining the timing of using the advertising means specified by the advertising specifying means based on the specific room/seat type and the advertising timing storage means;
advertising performance storage means for storing performance information regarding the relationship between the amount of use of advertising means to reduce the number of vacancies at the accommodation facility/restaurant and the amount of reduction in the number of vacancies at the accommodation facility/restaurant due to the use of the advertising means; ,
advertising amount determining means for determining the usage amount of the advertising means specified by the advertisement specifying means based on the vacant number specified by the vacant number specifying means and the advertising performance storage means;
advertising implementation means for instructing the use of the advertising means specified by the advertisement specifying means at the timing determined by the advertisement timing determining means, based on the usage amount determined by the advertisement amount determining means; An advertising device comprising: The number of vacancies identifying means determines the number of vacancies regarding a specific room/seat type on a specific day at the accommodation facility/restaurant based on the reservation trend of a specific room/seat type on a specific date at the accommodation facility/restaurant. The advertising device according to claim 1, wherein the advertising device performs prediction. The vacancy specifying means specifies the specific date at the accommodation facility/restaurant based on information showing the reservation status for the specific day that is published on a website where reservations can be made for the accommodation facility/restaurant. 2. The advertising device according to claim 1, wherein the number of vacancies regarding room/seat types is specified. If the reservation trend includes information regarding the number of users in the specific room/seat type,
3. The advertising device according to claim 2, wherein the number of vacancies specifying means specifies the number of vacancies related to the specific room/seat type used by a specific number of people. In the advertisement content storage means, a first advertisement content storage means stores a room/seat type in the accommodation facility/restaurant and an attribute of a person who may use the room/seat type in association with each other; a second advertisement content storage means that associates and stores information and attributes of the customer;
The advertisement specifying means reduces the number of vacancies specified by the number of vacancies specifying means based on the specific room/seat type, the first advertisement content storage means, and the second advertisement content storage means. The advertising device according to claim 1, wherein the advertising device specifies the customer to whom the advertisement is placed. The advertisement content storage means stores a room/seat type in the accommodation facility/restaurant in association with an attribute that an advertising medium should have to appeal to people who are likely to use the room/seat type. 3.Equipped with advertising content storage means,
The advertisement specifying means specifies, based on the specific room/seat type and the third advertisement content storage means, an advertising medium having an attribute for reducing the number of vacancies specified by the vacancy specifying means. The advertising device according to claim 1, characterized in that: In the advertising timing storage means, the area where the facility is located and the timing of using the advertising means are stored in association with each other;
The advertisement timing determining means determines the timing of using the advertising means specified by the advertisement specifying means, based on the area where the accommodation facility/restaurant is located and the advertisement timing storage means. The advertising device according to claim 1. If there is a plurality of advertising means specified by the advertising specifying means,
2. The advertising device according to claim 1, wherein the advertising amount determining means determines the usage amount for each type of advertising means specified by the advertising specifying means. If the number of vacancies specified by the number of vacancies is smaller than a predetermined value,
The advertising device according to claim 1, wherein the advertising implementation means issues an instruction to stop use of the advertising means. a step in which the vacancy identifying means identifies the vacancy for a specific room/seat type on a specific day at the accommodation/restaurant based on information indicating the reservation status of the accommodation/restaurant on the specific date;
An advertisement in which the advertisement specifying means associates and stores the specific room/seat type, the room/seat type at the accommodation facility/restaurant, and an advertising means used to reduce the number of vacancies at the accommodation facility/restaurant. specifying the advertising means for reducing the number of vacancies specified by the number of vacancies specified by the number of vacancies specifying means, based on the content storage means;
The advertisement timing determining means associates the specific room/seat type with the room/seat type at the accommodation facility/restaurant and the timing of using an advertising means for reducing the number of vacancies at the accommodation facility/restaurant. determining the timing of using the advertising means specified by the advertising specifying means, based on the stored advertisement timing storage means;
The advertising amount determining means determines the number of vacancies specified by the number of vacancies specifying means, the usage amount of the advertising means to reduce the number of vacancies at the accommodation facility/restaurant, and the accommodation facility/restaurant by using the advertising means. determining the usage amount of the advertising means specified by the advertising specifying means based on an advertising performance storage means that stores the results regarding the relationship with the reduction in the number of vacancies in the store;
Advertising execution means instructs the use of the advertising means specified by the advertisement specifying means at the timing determined by the advertisement timing determining means, based on the usage amount determined by the advertisement amount determining means. An advertising method including steps. The number of vacancies identifying means determines the number of vacancies regarding a specific room/seat type on a specific day at the accommodation facility/restaurant based on the reservation trend of a specific room/seat type on a specific date at the accommodation facility/restaurant. The advertising method according to claim 10, comprising making a prediction. The vacancy specifying means specifies the specific date at the accommodation facility/restaurant based on information showing the reservation status for the specific day that is published on a website where reservations can be made for the accommodation facility/restaurant. 11. The advertising method according to claim 10, wherein the number of vacancies regarding the room/seat type is specified. If the reservation trend includes information regarding the number of users in the specific room/seat type,
12. The advertising method according to claim 11, wherein the number of vacancies specifying means specifies the number of vacancies related to the specific room/seat type used by a specific number of people. In the advertisement content storage means, a first advertisement content storage means stores a room/seat type in the accommodation facility/restaurant and an attribute of a person who may use the room/seat type in association with each other; a second advertisement content storage means that associates and stores information and attributes of the customer;
The advertisement specifying means reduces the number of vacancies specified by the number of vacancies specifying means based on the specific room/seat type, the first advertisement content storage means, and the second advertisement content storage means. 11. The advertising method according to claim 10, further comprising specifying the customer to whom the advertisement is placed. The advertisement content storage means stores a room/seat type in the accommodation facility/restaurant in association with an attribute that an advertising medium should have to appeal to people who are likely to use the room/seat type. 3.Equipped with advertising content storage means,
The advertisement specifying means specifies, based on the specific room/seat type and the third advertisement content storage means, an advertising medium having an attribute for reducing the number of vacancies specified by the vacancy specifying means. The advertising method according to claim 10. In the advertising timing storage means, the area where the facility is located and the timing of using the advertising means are stored in association with each other;
The advertisement timing determining means determines the timing of using the advertising means specified by the advertisement specifying means, based on the area where the accommodation facility/restaurant is located and the advertisement timing storage means. The advertising method according to claim 10. If there is a plurality of advertising means specified by the advertising specifying means,
11. The advertising method according to claim 10, wherein the advertising amount determining means determines the usage amount for each type of advertising means specified by the advertising specifying means. If the number of vacancies specified by the number of vacancies is smaller than a predetermined value,
11. The advertising method according to claim 10, wherein the advertising execution means issues an instruction to stop use of the advertising means. An advertising program for causing a computer to execute the method according to any one of claims 10 to 18.

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