JP7429341B2 - Provision device, method and program - Google Patents

Description

The present invention relates to a providing device, a providing method, and a providing program.

2. Description of the Related Art Conventionally, techniques are known for providing benefits (benefits) such as discounts on prices and gifts to users. As an example of such technology, a mobile terminal with an electronic money payment function receives an electronic coupon in which the usage conditions of the benefit content and electronic money conversion data are set, and the usage conditions of the benefit content are satisfied. In this state, a technique is known in which the electronic money conversion data is added to electronic money.

Japanese Patent Application Publication No. 2007-316835

However, the techniques described above may not provide benefits to appropriate users.

For example, the above-mentioned technology describes a technique for transmitting electronic coupon data to the mobile terminal when a mobile terminal user selects a store site that provides electronic coupons and requests issuance of an electronic coupon. However, it cannot be said that they are providing benefits to appropriate users.

This application has been made in view of the above, and aims to provide benefits to appropriate users.

The providing device according to the present application is to be provided with profit content indicating a predetermined profit regarding the predetermined payment method based on payment history information indicating the history of payments made by the user using the predetermined payment method. a specifying unit that specifies a target user; a providing unit that provides the profit content to the target user specified by the specifying unit; and a provision unit that provides the profit content to the target user, and after the profit content is provided to the target user, the payment history is Based on the information and the granting conditions set by the provider of the profit content, among the target users, the user who made a payment to a store different from the store managed by the provider of the profit content is selected. , characterized in that it has an extracting unit that preferentially extracts users to whom the benefit is to be given, and a granting unit that gives the benefit to the users extracted by the extracting unit.

According to one aspect of the embodiment, it is possible to provide benefits to appropriate users.

FIG. 1 is a diagram illustrating an example of provision processing according to an embodiment. FIG. 2 is a diagram illustrating a configuration example of an information providing apparatus according to an embodiment. FIG. 3 is a diagram illustrating an example of a payment history information database according to the embodiment. FIG. 4 is a diagram illustrating an example of a content database according to the embodiment. FIG. 5 is a flowchart illustrating an example of the procedure of the provision process according to the embodiment. FIG. 6 is a hardware configuration diagram showing an example of a computer that implements the functions of the information providing device.

DESCRIPTION OF THE PREFERRED EMBODIMENTS Below, a mode for implementing a providing apparatus, a providing method, and a providing program (hereinafter referred to as "embodiments") according to the present application will be described in detail with reference to the drawings. Note that the providing device, providing method, and providing program according to the present application are not limited by this embodiment. Further, in each of the embodiments below, the same parts are given the same reference numerals, and redundant explanations will be omitted.

[1. Embodiment]
With reference to FIG. 1, the provision processing realized by the provision apparatus and the like of this embodiment will be described. FIG. 1 is a diagram illustrating an example of provision processing according to an embodiment. Note that in FIG. 1, it is assumed that the provision processing and the like according to the embodiment is realized by the information provision apparatus 10, which is an example of the provision apparatus according to the present embodiment.

As shown in FIG. 1, the providing system 1 according to the embodiment includes an information providing device 10, a user terminal 100, a payment server 200, and a provider terminal 300. The information providing device 10, the user terminal 100, the payment server 200, and the provider terminal 300 are connected to be able to communicate with each other by wire or wirelessly via a network N (for example, see FIG. 2). The network N is, for example, a WAN (Wide Area Network) such as the Internet. Note that the provision system 1 shown in FIG. may be included.

The information providing device 10 shown in FIG. 1 is an information processing device that performs providing processing, and is realized by, for example, a server device, a cloud system, or the like. For example, the information providing device 10 acquires information regarding various payments made by users and information regarding various contents provided by providers to users, and provides information according to the acquired information.

The user terminal 100 shown in FIG. 1 is an information processing device used by a user. The user terminal 100 is realized by, for example, a smartphone, a tablet terminal, a notebook PC (Personal Computer), a desktop PC, a mobile phone, a PDA (Personal Digital Assistant), or the like. Further, the user terminal 100 displays information distributed by the information providing device 10 and the payment server 200 using a web browser or an application. Note that the example shown in FIG. 1 shows a case where the user terminal 100 is a smartphone.

The payment server 200 shown in FIG. 1 is an information processing device that provides electronic payment services related to electronic payments using the user terminal 100 and performs various payments, and is realized by, for example, a server device or a cloud system. For example, the payment server 200 manages the accounts of providers of transaction objects (e.g., products, services) and users to whom transaction objects are provided, and transfers electronic money between accounts in accordance with payment requests from users. Achieve various payments through remittances, etc. Note that electronic money may be, for example, points or currency used independently by various companies, or may be currency provided by a country such as Japanese yen or dollars that can be electronically transacted. good.

The provider terminal 300 shown in FIG. 1 is an information processing device used by a provider who provides transaction objects and various contents to users. The provider terminal 300 is realized by, for example, a smartphone, a tablet terminal, a notebook PC, a desktop PC, a mobile phone, a PDA, or the like. Further, the provider terminal 300 displays the information distributed by the information providing device 10 using a web browser or an application. Note that the example shown in FIG. 1 shows a case where the provider terminal 300 is a notebook PC.

[1-1. About payment using user terminal 100]
Here, an example of payment (electronic payment) using the user terminal 100 will be described prior to the provision processing performed by the information provision apparatus 10. In addition, in the following explanation, the user U1 uses a two-dimensional code (for example, a QR code (registered trademark)) placed in a store that indicates store identification information to identify the store. Although an example in which payment is made using the user terminal 100 will be described, the embodiment is not limited to this. An example of a payment described below is applicable even when any user U1 uses any user terminal 100 to make a payment at any store. Further, the store identification information may be not only a QR code (registered trademark) but also a barcode, a predetermined mark, a number, etc.

For example, when the user U1 makes a payment for using or purchasing a transaction object such as various products or services at a store, the user U1 starts a payment application installed in the user terminal 100 in advance. Then, the user U1 photographs the store identification information installed in the store via the application. In such a case, the user terminal 100 displays a screen for inputting the price to be paid, and accepts input of the payment amount from the user U1 or the store clerk. Then, the user terminal 100 sends payment information indicating the user information that identifies the user U1, the store identification information (or the information indicated by the store identification information, that is, the information indicating the store), and the payment amount. Send to server 200.

In such a case, the payment server 200 transfers the amount of electronic money indicated by the payment amount from the account of the user U1 indicated by the user information to the account of the store indicated by the store identification information. The payment server 200 then sends a notification to the user terminal 100 that the payment has been completed. In such a case, the user terminal 100 notifies that the payment has been made using electronic money by displaying a screen or outputting a predetermined sound indicating that the payment has been completed.

Note that payment using the user terminal 100 is not limited to the processing described above. For example, the payment using the user terminal 100 may be made using a store terminal installed in a store. For example, the user terminal 100 displays user identification information for identifying the user U1 on the screen. In such a case, the store terminal installed in the store reads the user identification information displayed on the user terminal 100 and sends payment information indicating the user identification information, the payment amount, and information that identifies the store. It is sent to the payment server 200. In such a case, the payment server 200 transfers the amount of electronic money indicated by the payment amount from the account of the user U1 indicated by the user identification information to the store's account, and transfers the electronic money indicated by the payment amount to the store terminal or user terminal 100 of the store. However, it may be possible to notify that the payment has been completed by outputting a screen or a predetermined sound indicating that the payment has been completed.

Furthermore, the payment using the user terminal 100 is not limited to the process of transferring electronic money from the account to which the user U1 has charged electronic money in advance to the store's account; Payment may be made using In such a case, for example, the user terminal 100 may remit electronic money for the payment amount to the store's account and request the payment amount from the company that operates the credit card of the user U1.

In addition, the payment using the user terminal 100 is not only the process of transferring electronic money from the account of the user U1 to the account of the store (that is, a physical store) where the store identification information is installed, but also The process may also be a process of transferring the account of the person U1 to the account of a vendor (store) that sells products in an electronic commerce service. In such a case, for example, the user terminal 100 transmits payment information indicating the user's payment target in the e-commerce service, the price of the payment target (payment amount), and information indicating the store to the payment server 200. do. In such a case, the payment server 200 transfers the amount of electronic money indicated by the payment amount from the account of the user U1 to the store's account, and displays a screen or message to the user terminal 100 indicating that the payment has been completed. The fact that the payment has been made may be notified by outputting a predetermined sound.

[1-2. About the overview of the embodiment]
Conventionally, as a technology for providing benefits such as price discounts and premiums to users, electronic coupons with the terms of use of the benefit content and electronic money conversion data are used as electronic money. A technique is known in which the electronic money conversion data is received by a mobile terminal having a payment function and added to electronic money when the usage conditions of the benefit content are met. However, with such technology, when a user of a mobile terminal requests the issuance of an electronic coupon, the data of the electronic coupon is simply sent to the mobile terminal, and it is not possible to provide benefits to appropriate users. In some cases, it may not be possible to say that

Therefore, the information providing device 10 executes the providing process according to the embodiment. The provision processing executed by the information provision apparatus 10 will be described below with reference to FIG. In the following description, the user terminals 100 will be explained as user terminals 100-1 to 100-N (N is an arbitrary natural number) depending on the user who uses the user terminal 100. For example, the user terminal 100-1 is the user terminal 100 used by the user (user U1) identified by the user ID "U1". Furthermore, hereinafter, when the user terminals 100-1 to 100-N are described without distinction, they will be referred to as the user terminal 100. Furthermore, in the following description, an example will be shown in which the provider terminal 300 is used by the provider M1. Furthermore, in the following description, the user terminal 100 may be equated with the user, and the provider terminal 300 may be equated with the provider M1. That is, in the following, the user terminal 100 can be replaced with the user, and the provider terminal 300 can be replaced with the provider M1.

First, the payment server 200 executes processing related to the user's electronic payment (step S1). For example, each user uses the above-mentioned payment method to send payment information to the payment server 200 regarding the use and purchase of various products and services to be paid at a physical store or a store on an e-commerce service. do. Then, the payment server 200 executes processing related to the user's electronic payment using the above-mentioned payment method using the QR code or the like.

Subsequently, the information providing device 10 obtains payment history information indicating the history of payments using electronic payments from the payment server 200 (step S2). For example, the information providing device 10 acquires information such as information indicating the payee (store) using the above-described payment method, the payment amount, and the date and time of the payment as payment history information.

Subsequently, the information providing device 10 receives profit content indicating profit for the user, provision conditions for the profit content, and profit provision conditions from the provider terminal 300 (step S3). For example, the information providing device 10 is a campaign related to giving benefits such as electronic money or coupons that can be used for transaction objects provided at a store (a physical store or a store on an e-commerce service) managed by the provider M1. , a lottery is held for participating users, and profit content C1 indicating a campaign in which the winning users are given the profit is received. The information providing device 10 also collects payment history information provided to the provider M1, statistical information based on payment profit information (for example, information regarding users who have made electronic payments to the provider M1), etc. Based on this, the provision conditions and provision conditions arbitrarily set by the provider M1 are accepted. Here, in the example of FIG. 1, the information providing device 10 accepts the provision condition for providing (notifying) the profitable content C1 to users who have made electronic payments to the provider M1. shall be. In addition, the information providing device 10 preferentially grants the profit indicated by the profit content C1 to the user who has made electronic payments to the provider M1 at a predetermined threshold or more (in other words, increases the probability of winning). It is assumed that the target granting conditions (increase) have been accepted.

Subsequently, the information providing device 10 identifies a target for providing profit content based on the payment history information and the provision conditions (step S4). For example, the information providing device 10 matches each user with the provision conditions set by the provider M1 regarding the profit content C1, and selects users whose payment history information matches the provision conditions to provide the profit content C1. Identify as the intended target user. Here, in the example of FIG. 1, it is assumed that the information providing apparatus 10 specifies a user group including users U1 and U2 as target users.

Subsequently, the information providing device 10 provides profitable content to the target user (step S5). For example, the information providing device 10 provides profit content C1 to a user group including users U1 and U2 in a predetermined electronic commerce service, an electronic payment service provided by the payment server 200, or the like.

Subsequently, the information providing device 10 accepts participation in the campaign from the user (step S6). Here, in the example of FIG. 1, it is assumed that the information providing apparatus 10 has accepted participation in the campaign indicated by the profit content C1 from a user group including the users U1 and U2.

Subsequently, the information providing device 10 extracts profit grant targets based on the payment history information and grant conditions (step S7). For example, the information providing device 10 matches each of the target users who participated in the campaign indicated by the profitable content C1 with the provision conditions set by the provider M1 regarding the profitable content C1. Here, in the example of FIG. 1, the number of times that user U1 has made electronic payments to provider M1 is greater than or equal to a predetermined threshold, and the number of times that user U2 has made electronic payments to provider M1 is greater than or equal to a predetermined threshold. It shall be less than a predetermined threshold. In this case, the information providing device 10 increases the winning probability of the user U1 compared to the user U2, performs a lottery, and extracts the winning users as targets for giving benefits.

Subsequently, the information providing device 10 grants benefits to the extracted users to whom benefits are granted (step S8). For example, the information providing device 10 may provide code information such as a campaign code (for example, a gift card number), a coupon code, a two-dimensional code that can be read by a store terminal installed in a store, or a web page that displays the code information. An email containing the URL (Uniform Resource Locator) will be sent to the users who won the campaign. The user who has received the email from the information providing device 10 may enter code information in a predetermined electronic commerce service, electronic payment service provided by the payment server 200, or have the store terminal read the code information. In this case, the profit regarding the profit content C1 is received. Here, the information providing device 10 provides the e-commerce service with information indicating whether each user who received the e-mail received a profit using the code information (in other words, the usage status of the profit). It is acquired from a server device, payment server 200, etc.

Subsequently, the information providing device 10 sets compensation for providing the profitable content to the provider (step S9). For example, the information providing device 10 provides compensation to the provider M1 according to the number of users who participated in the campaign indicated by the profit content C1, the benefits given to users who won in the campaign, the usage status of the given benefits, etc. Set. To give a specific example, the information providing device 10 sets the compensation to the provider M1 higher as the number of users who participate in the campaign indicated by the profitable content C1 increases. Further, the information providing device 10 sets a fee corresponding to the profit given to each user who wins in the campaign as compensation to the provider M1. Furthermore, the information providing device 10 sets a fee corresponding to the benefit actually received by the user out of the benefit granted to the user as compensation to the provider M1.

As described above, the information providing apparatus 10 according to the embodiment provides profitable content to users based on provision conditions arbitrarily set by the provider, and also provides profit content to users who have provided profitable content and who correspond to the provision conditions. Benefits indicated by profitable content are given priority to users. As a result, the information providing apparatus 10 according to the embodiment can, for example, target users who are expected to further activate their purchasing activities toward the provider among the user group for which it is estimated that the appeal effect of providing profitable content is high. Benefits can be given preferentially to users who are highly likely to leave the service provided by the provider, and who will have a high effect when benefits are given. That is, the information providing device 10 according to the embodiment can provide benefits to appropriate users.

In addition, the information providing device 10 according to the embodiment provides consideration according to the number of users who participated in the campaign indicated by the profit content, the benefits given to users who won in the campaign, the usage status of the given benefits, etc. Mainly set. As a result, the information providing device 10 can set compensation for providing profit content to the provider depending on whether the profit content actually has an appealing effect to users. That is, the information providing apparatus 10 according to the embodiment can set an appropriate compensation for the content provider.

[2. Configuration of information providing device]
Next, the configuration of the information providing device 10 will be described using FIG. 2. FIG. 2 is a diagram illustrating a configuration example of an information providing apparatus according to an embodiment. As shown in FIG. 2, the information providing device 10 includes a communication section 20, a storage section 30, and a control section 40.

(About the communication department 20)
The communication unit 20 is realized by, for example, a NIC (Network Interface Card). The communication unit 20 is connected to the network N by wire or wirelessly, and transmits and receives information between the user terminal 100, the payment server 200, the provider terminal 100, and the like.

(About the storage unit 30)
The storage unit 30 is realized by, for example, a semiconductor memory element such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk. As shown in FIG. 2, the storage unit 30 includes a payment history information database 31 and a content database 32.

(About payment history information database 31)
The payment history information database 31 stores payment history information indicating the history of payments made by users using electronic payments. Here, an example of information stored in the payment history information database 31 will be explained using FIG. 3. FIG. 3 is a diagram illustrating an example of a payment history information database according to the embodiment. In the example of FIG. 3, the payment history information database 31 includes "user ID", "payment ID", "payee", "date and time", "payment amount", "transaction object", "held balance", "usage It has items such as "personal information".

"User ID" indicates identification information for identifying a user. "Payment ID" indicates identification information for identifying a user. “Payee” indicates the payee for payment using electronic payment. "Date and time" indicates the date and time when payment was made using electronic payment. “Payment amount” indicates the amount to be paid to the payee by payment using electronic payment. The "transaction object" indicates the object of payment using electronic payment (for example, goods, services). “Balance held” indicates the balance of electronic money held by the user. "User information" indicates information about the user, and stores information such as demographic attributes, psychographic attributes, and purchase history of transaction objects.

That is, in FIG. 3, a user identified by user ID "UID #1" is identified by payment ID "PID #1", payee "MID #1", transaction object "transaction object #1", An example is shown in which a payment with a payment amount of "1000 yen" is made on the date and time "date and time #1", the balance held by the user is "3000 yen", and the user information is "user information #1".

(About content database 32)
The content database 32 stores various information regarding content received from providers. Here, an example of information stored in the content database 32 will be explained using FIG. 4. FIG. 4 is a diagram illustrating an example of a content database according to the embodiment. In the example of FIG. 4, the content database 32 includes "provider ID", "content ID", "profit content information", "corresponding content information", "profit information", "provision conditions", "granting conditions", " It has items such as ``conversion information'' and ``provider information.''

“Provider ID” indicates identification information for identifying the provider. "Content ID" indicates identification information for identifying the content received from the provider. "Profit content information" indicates information regarding profit content (for example, a campaign) that indicates benefits to users. “Corresponding content information” indicates information regarding corresponding content, which is content corresponding to profit content and is content related to a transaction object provided by a provider to a user. “Benefit information” indicates information regarding the benefit given to the user in the profit content. “Provision conditions” indicate conditions for users to whom profitable content and corresponding content are provided. “Granting conditions” indicates conditions for users to whom benefits are granted preferentially and to users to whom benefits are granted. "Conversion information" indicates information regarding the conversion of profitable content and corresponding content, such as the number of users who participated in the campaign indicated by the profitable content, the benefits given to users who won in the campaign, and the use of the given profits. Information such as the situation is stored. "Provider information" indicates information about the provider, and stores information such as the transaction object that the provider provides to the user, the location of the store managed by the provider (e.g. address, URL), etc. .

That is, in FIG. 4, the profitable content is identified by the provider ID "MID #1", provided by the provider whose provider information is "provider information #1", and identified by the content ID "CID #1". The information on the profit content is "profit content #1", the information on the corresponding content is "corresponding content information #1", the provision condition is "provision condition #1", and the information on the profit given to the user in the profit content is " An example is shown in which the granting condition is "profit information #1", the granting condition is "granting condition #1", and the conversion of the profit content and the corresponding content is "conversion information #1".

(About the control unit 40)
The control unit 40 is a controller, and various programs stored in the storage device inside the information providing device 10 use the RAM as a work area by, for example, a CPU (Central Processing Unit) or an MPU (Micro Processing Unit). This is achieved by executing as . Further, the control unit 40 is a controller, and is realized by, for example, an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array). As shown in FIG. 2, the control unit 40 according to the embodiment includes an acquisition unit 41, a reception unit 42, a specification unit 43, a provision unit 44, an extraction unit 45, a provision unit 46, and a setting unit 47. and realizes or executes the information processing functions and operations described below.

(About the acquisition unit 41)
The acquisition unit 41 acquires information regarding payments made by the user. For example, in the example of FIG. 1, the acquisition unit 41 acquires payment history information including information indicating the payee by the payment method using the user terminal 100, the payment amount, the date and time of the payment, etc. It is stored in the payment history information database 31.

Further, the acquisition unit 41 may acquire conversion information of profit content and corresponding content. For example, the acquisition unit 41 acquires the number of users who participated in the campaign indicated by the profit content, the profits given to the users who won the campaign, the usage status of the given profits, etc. as conversion information, and stores the information in the content database 32. Store.

(About the reception department 42)
The receiving unit 42 receives profit content indicating a benefit to the user, conditions for providing the profit content, and conditions for granting the profit. For example, in the example of FIG. 1, the reception unit 42 accepts users who have participated in a campaign regarding the provision of benefits such as electronic money or coupons that can be used for transactions provided at stores managed by the provider M1. A lottery is conducted as a target, and profit content C1 indicating a campaign in which the profit is given to the winning user is received. Further, the reception unit 42 receives provision conditions and grant conditions arbitrarily set by the provider M1 based on payment history information provided to the provider M1, statistical information based on payment profit information, and the like.

Note that the reception unit 42 may accept provision conditions and provision conditions arbitrarily set by the provider based on user information provided to the provider. To give a specific example, the reception unit 42 may receive provision conditions and provision conditions in which the user's demographic attributes, psychographic attributes, etc. are specified.

Further, the reception unit 42 accepts one profit content in which a plurality of profits corresponding to the user of the provision destination are set and are determined based on the payment history information, user information, etc. of the user. You can.

Further, the reception unit 42 may further receive corresponding content that is content that corresponds to the profit indicated by the profit content and that includes the profit content. Further, the reception unit 42 may further receive compatible content and conditions for providing the compatible content.

(About the specific part 43)
The identification unit 43 determines the target use for which profit content indicating a predetermined profit regarding the predetermined payment method is to be provided, based on payment history information indicating the history of payments made by the user using the predetermined payment method. identify the person For example, the identifying unit 43 may determine the number of payments made using the user terminal 100 or the number of payments made by the user whose payment amount is equal to or greater than a predetermined threshold (in other words, further activation of the use of the electronic payment service provided by the payment server 200). The target users are the users who are expected to grow. In addition, the identification unit 43 determines the number of payments made using the user terminal 100 or the amount of payments made by the payments that are below a predetermined threshold (in other words, it is possible to withdraw from the electronic payment service provided by the payment server 200). Users with high gender) are identified as target users.

Further, the identifying unit 43 may identify target users whose payment history information satisfies the profit content provision condition set by the profit content provider. For example, in the example of FIG. 1, the specifying unit 43 refers to the payment history information database 31 and the content database 32, matches each user with the provision conditions set by the provider M1 regarding the profitable content C1, and makes a payment. A user whose history information matches the provision condition is identified as a target user to whom the profitable content C1 is provided.

Note that the identifying unit 43 may identify users whose payment history information satisfies provision conditions set for the corresponding content.

(About the providing section 44)
The providing unit 44 provides profitable content to the target user specified by the specifying unit 43. For example, in the example of FIG. 1, the providing unit 44 provides profit content C1 to a group of users identified as target users in a predetermined electronic commerce service, an electronic payment service provided by the payment server 200, or the like.

Here, there may be a desire to stimulate the gambling spirit of users and encourage them to efficiently participate in the campaign by providing profit content that shows benefits according to the target users. Therefore, the providing unit 44 may provide content that corresponds to the target user's payment history information as the profit content. For example, the providing unit 44 provides profit content in which a plurality of different profits are set, and which indicates a profit corresponding to the payment history information of the target user to whom the content is provided.

Note that the providing unit 44 may provide profit content in which a plurality of different profits are set, and which indicates a profit according to the user information of the target user to whom the content is provided.

Furthermore, by providing, for example, advertisements for transaction objects to which coupons given by campaigns are applied, content explaining the characteristics of the transaction objects, etc. before the profit content indicating the campaign, we can improve the user's gambling. There may be a desire to stimulate people's hearts and efficiently guide them to the campaign. Therefore, the providing unit 44 may provide corresponding content that is content that corresponds to profit and includes profit content. For example, the providing unit 44 provides the corresponding content to the target user. Then, the providing unit 44 provides the profit content when the target user performs a predetermined operation (for example, requesting the provision of profit content) on the corresponding content displayed on the user terminal 100.

Further, the providing unit 44 may provide, as the corresponding content, content related to a transaction object that a provider of profit content provides to the user, and may provide, as the profit content, content indicating profit regarding the transaction object. For example, the providing unit 44 provides advertisements for the transaction object provided by the provider, content explaining the characteristics of the transaction object, etc. as the corresponding content, and provides information such as coupons that can be used for the transaction object as the profit content. Provide content that shows campaigns related to giving benefits.

Note that the providing unit 44 may provide the target user with the corresponding content that includes the profit content, and may provide the target user with the corresponding content that does not include the profit content to users other than the target user. Furthermore, if provision conditions are set regarding the compatible content, the providing unit 44 may provide the compatible content to users who satisfy the provision conditions.

(About the extraction unit 45)
The extraction unit 45 extracts users to whom profits are to be given from among the target users, based on the payment history information and the granting conditions set by the profit content provider. For example, in the example of FIG. 1, the extracting unit 45 refers to the payment history information database 31 and the content database 32, and identifies each user who participated in the campaign indicated by the profitable content C1 among the target users, and provides information regarding the profitable content C1. Matching is performed with the granting conditions set by the owner M1, and users to whom profits are to be granted are extracted.

Further, the extraction unit 45 may preferentially extract users whose payment history information satisfies the granting conditions from among the target users as targets for granting benefits. For example, in the example of FIG. 1, the extraction unit 45 increases the winning probability of the user U1 who satisfies the granting conditions compared to the winning probability of the user U2 who does not meet the granting conditions in the campaign indicated by the profit content C1. A lottery will be held, and the users who have won will be selected to receive benefits.

Here, there may be a desire to promote the use of such benefits and increase the customer attraction effect by granting benefits related to electronic payments to users who frequently use electronic payments. Therefore, the extraction unit 45 may preferentially extract, from among the target users, users whose number of payments using a predetermined payment method is equal to or greater than a predetermined threshold value, as targets for granting benefits. For example, the extraction unit 45 increases the winning probability of users who have used electronic payment more than a predetermined threshold among the target users who participated in the campaign indicated by the profit content, and then holds a lottery. Extract users who have received benefits as targets for granting benefits.

Furthermore, there may be a desire to guide users from competing stores to the provider's store by providing benefits to users who make electronic payments at the provider's competing stores. In addition, users who make electronic payments at stores where electronic payments are actively used or stores in areas where electronic payments are actively used, in other words, users who have the opportunity to use electronic payments. It is conceivable that there may be a desire to promote the use of such benefits and increase the effect of attracting customers by granting benefits related to the electronic payment to those who wish to do so. Therefore, the extraction unit 45 may preferentially extract, from among the target users, users who have made a payment to a predetermined payee using a predetermined payment method, as targets for granting benefits. For example, the extraction unit 45 calculates the winning probability of a user who has made an electronic payment to a store set (designated) by the provider in the granting conditions, among the target users who participated in the campaign indicated by the profit content. After increasing the amount, a lottery is held, and the users who win are selected as candidates for receiving profits.

In addition, the extraction unit 45 prioritizes users who have made payments to a predetermined payee using a predetermined payment method at a predetermined threshold or more among the target users as targets for granting benefits. It may be extracted to For example, the extraction unit 45 selects, among the target users who participated in the campaign indicated by the profit content, a user who has made electronic payments to a store set in the granting conditions by the provider for a number of times equal to or greater than a predetermined threshold. After increasing the probability, a lottery is held, and the users who win are selected as candidates for receiving benefits.

Note that the extracting unit 45 may preferentially extract users who have made a payment regarding a predetermined transaction object using a predetermined payment method from among the target users as targets for granting profits. For example, the extraction unit 45 performs electronic payment for a transaction target (for example, a product manufactured by a competing manufacturer of the provider) set by the provider in the provision conditions among the target users who participated in the campaign indicated by the profit content. After increasing the probability of winning among users who have visited the site, a lottery is held, and the users who have been selected are selected as candidates for receiving benefits.

Further, the extraction unit 45 may combine a plurality of the above processes to extract users to whom benefits are to be provided. For example, the extraction unit 45 selects users who, among the target users, have made payments using a predetermined payment method at a predetermined threshold or more, and who have made payments to a predetermined payee using a predetermined payment method. It is also possible to preferentially extract those who are eligible for benefits.

Furthermore, there may be a desire to grant benefits to users who meet conditions set by the provider. Therefore, the extraction unit 45 may extract users whose payment history information satisfies the granting conditions from among the target users as targets for granting benefits. For example, the extraction unit 45 extracts users who meet the granting conditions set by the provider from among the target users who participated in the campaign indicated by the profit content as targets for granting profits.

(About the giving part 46)
The granting unit 46 grants profits to the users extracted by the extracting unit 45. For example, in the example of FIG. 1, the providing unit 46 may provide code information such as a campaign code, a coupon code, a two-dimensional code that can be read by a store terminal installed in a store, or a URL of a web page that displays the code information. An email containing the following will be sent to users who have won the campaign.

Further, the granting unit 46 provides the users extracted by the extracting unit 45 with electronic money that can be used in a predetermined payment method or coupons that can be used for transactions provided by the provider to the user. May be granted. For example, the granting unit 46 grants the user electronic money that can be used for electronic payment. Further, the granting unit 46 grants the user a discount coupon for a transaction object provided by the provider to the user, a coupon for granting electronic money when payment regarding the transaction object is made by electronic payment, and the like.

(About the setting section 47)
The setting unit 47 sets the compensation for providing the profitable content to the provider of the profitable content. For example, the setting unit 47 refers to the content database 32 and sets a price for providing profitable content based on conversion information corresponding to the provider.

Here, it is conceivable that there is a desire to set a compensation for providing profitable content to the provider, depending on whether or not the profitable content actually has an appealing effect to users. Therefore, the setting unit 47 may set the consideration depending on the number of times the profit content is provided to the target user. For example, the setting unit 47 sets the consideration for providing the profit content based on the CTR (Click Through Rate) of the profit content displayed in a predetermined electronic commerce service, an electronic payment service provided by the payment server 200, etc. .

Further, the setting unit 47 may set the consideration depending on the number of times a target user performs a predetermined operation for granting a profit, which is an operation of the target user on the profit content. For example, in the example of FIG. 1, the setting unit 47 sets the consideration for providing the profit content C1 according to the number of users who participated in the campaign indicated by the profit content C1.

Further, the setting unit 47 may set the consideration depending on the benefit given to the target user. For example, in the example of FIG. 1, the setting unit 47 sets the fee corresponding to the profit given to each user who won in the campaign indicated by the profit content C1 as the compensation to the provider M1.

Further, the setting unit 47 may set the consideration depending on the usage status of the benefit granted to the target user. For example, in the example of FIG. 1, the setting unit 47 sets a fee corresponding to the benefit actually received by the user out of the benefits granted to the user as the consideration for the provider M1.

[3. Provision process flow]
Here, the procedure of the provision processing of the information provision apparatus 10 according to the embodiment will be described using FIG. 5. FIG. 5 is a flowchart illustrating an example of the procedure of the provision process according to the embodiment.

As shown in FIG. 5, the information providing device 10 acquires payment history information indicating the history of payments made by the user using a predetermined payment method (step S101). Subsequently, the information providing device 10 receives profit content indicating a predetermined profit regarding a predetermined payment method, provision conditions for the profit content, and profit provision conditions from the provider (step S102). Subsequently, the information providing device 10 identifies users to whom profit content is provided based on the payment history information and the provision conditions (step S103). Subsequently, the information providing device 10 provides profitable content to the target user (step S104).

Subsequently, the information providing device 10 receives from the user a request to participate in the campaign indicated by the profitable content (step S105). Next, the information providing device 10 extracts users who are eligible to receive benefits from among the users who participated in the campaign based on the payment history information and the granting conditions (step S106). Subsequently, the information providing device 10 grants a benefit to the user to whom the benefit is granted (step S107). Subsequently, the information providing device 10 sets the compensation for providing the profitable content to the provider (step S108), and ends the process.

[4. Modified example]
The embodiments described above are merely examples, and various modifications and applications are possible.

[4-1. Regarding provision of information to providers〕
In the above-described embodiment, an example was shown in which the providing unit 44 provides profitable content to the target user, but the function of the providing unit 44 is not limited to this example, and the provider can set the provision conditions and granting conditions. You may provide various information for setting. For example, the providing unit 44 provides user information, payment history information, statistical information based on the user information and payment history information, and the like. To give a specific example, the providing unit 44 provides user information of users who have purchased transaction objects provided by the provider, payment history information of the users, and stores where electronic payments are actively used. , provide providers with information such as areas where electronic payments are actively used.

[4-2. About the campaign aspect]
In the embodiment described above, the information providing device 10 provides profit content to users in a predetermined electronic commerce service, an electronic payment service provided by the payment server 200, etc. Although an example is shown in which a profit is given to a winning user, the functions of the information providing device 10 are not limited to such an example. For example, a user participates in a provider's campaign by reading a two-dimensional code attached to a transaction object (product) provided by the provider using the user terminal 100 and accessing a campaign site. Then, the information providing device 10 grants benefits to users specified by the provider among the users who participated in the campaign, and sets a fee corresponding to the benefit given to the user as compensation to the provider. do.

[4-3. Regarding processing mode]
Among the processes described in the above embodiments, all or part of the processes described as being performed automatically can be performed manually, and conversely, all of the processes described as being performed manually can be performed manually. Alternatively, some of the steps can be performed automatically using known methods. In addition, information including the processing procedures, specific names, and various data and parameters shown in the above documents and drawings may be changed arbitrarily, unless otherwise specified. For example, the various information shown in each figure is not limited to the illustrated information.

Further, each component of each device shown in the drawings is functionally conceptual, and does not necessarily need to be physically configured as shown in the drawings. In other words, the specific form of distributing and integrating each device is not limited to what is shown in the diagram, and all or part of the devices can be functionally or physically distributed or integrated in arbitrary units depending on various loads and usage conditions. Can be integrated and configured.

Furthermore, the embodiments described above can be combined as appropriate within a range that does not conflict with the processing contents.

[5. effect〕
As described above, the information providing device 10 according to the embodiment includes the acquisition section 41, the reception section 42, the identification section 43, the provision section 44, the extraction section 45, the provision section 46, and the setting section 47. has. The acquisition unit 41 acquires information regarding payments made by the user. The receiving unit 42 receives profit content indicating a benefit to the user, conditions for providing the profit content, and conditions for granting the profit. The identification unit 43 determines the target use for which profit content indicating a predetermined profit regarding the predetermined payment method is to be provided, based on payment history information indicating the history of payments made by the user using the predetermined payment method. identify the person Further, the specifying unit 43 specifies target users whose payment history information satisfies the profit content provision condition set by the profit content provider. The providing unit 44 provides profitable content to the target user specified by the specifying unit 43. Further, the providing unit 44 provides content corresponding to the target user's payment history information as profit content. The extraction unit 45 extracts users to whom profits are to be given from among the target users, based on the payment history information and the granting conditions set by the profit content provider. The granting unit 46 grants profits to the users extracted by the extracting unit 45. Further, the granting unit 46 provides the users extracted by the extracting unit 45 with electronic money that can be used in a predetermined payment method or coupons that can be used for transactions provided by the provider to the user. Give. The setting unit 47 sets the compensation for providing the profitable content to the provider of the profitable content.

As a result, the information providing device 10 according to the embodiment is able to target users who are expected to further activate their purchasing activities toward the provider, among the user group for which it is estimated that the appeal effect of providing profitable content is high, and Benefits can be given preferentially to users who have a high effect of giving benefits, such as users who are likely to leave the service provided by the company, so benefits can be given to appropriate users. can be provided.

Further, in the information providing device 10 according to the embodiment, for example, the extraction unit 45 preferentially extracts users whose payment history information satisfies the granting conditions from among the target users as targets for granting benefits. Further, the extraction unit 45 preferentially extracts, from among the target users, users whose number of payments using a predetermined payment method is equal to or greater than a predetermined threshold value, as targets for granting benefits. Furthermore, the extraction unit 45 preferentially extracts, from among the target users, users who have made a payment to a predetermined payee using a predetermined payment method, as targets for granting profits. In addition, the extraction unit 45 prioritizes users who have made payments to a predetermined payee using a predetermined payment method at a predetermined threshold or more among the target users as targets for granting benefits. Extract to. Furthermore, the extraction unit 45 extracts users whose payment history information satisfies the granting conditions from among the target users as targets for granting benefits.

As a result, the information providing device 10 according to the embodiment provides benefits to users who frequently use electronic payments, users who make electronic payments to competing stores of the provider, and so on. It is possible to promote the use of services and increase customer attraction and customer attraction.

Further, in the information providing device 10 according to the embodiment, for example, the setting unit 47 sets the consideration depending on the number of times the profit content is provided to the target user. Further, the setting unit 47 sets a consideration depending on the number of times a target user performs a predetermined operation for granting a profit, which is an operation on the profit content by the target user. Further, the setting unit 47 sets consideration according to the benefit given to the target user. Further, the setting unit 47 sets the consideration depending on the usage status of the benefit granted to the target user.

As a result, the information providing device 10 according to the embodiment sets compensation for providing profitable content to the provider depending on whether the profitable content actually has an appeal effect to users. Appropriate compensation can be set for

Further, in the information providing apparatus 10 according to the embodiment, for example, the providing unit 44 provides corresponding content that is content that corresponds to profit and includes profit content. Further, the providing unit 44 provides, as corresponding content, content related to a transaction object that a provider of profit content provides to a user, and provides, as profit content, content indicating profit regarding the transaction object.

As a result, the information providing device 10 according to the embodiment displays an advertisement for a transaction object to which a coupon given by the campaign is applied, content explaining the characteristics of the transaction object, etc., before the profit content indicating the campaign. By providing such information, it is possible to stimulate the gambling spirit of users and efficiently guide them to the campaign.

[6. Hardware configuration]
Further, the information providing apparatus 10 according to each of the embodiments described above is realized by, for example, a computer 1000 having a configuration as shown in FIG. The information providing device 10 will be described below as an example. FIG. 6 is a hardware configuration diagram showing an example of a computer that implements the functions of the information providing device. Computer 1000 has CPU 1100, RAM 1200, ROM 1300, HDD 1400, communication interface (I/F) 1500, input/output interface (I/F) 1600, and media interface (I/F) 1700.

CPU 1100 operates based on a program stored in ROM 1300 or HDD 1400, and controls each part. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 is started, programs depending on the hardware of the computer 1000, and the like.

The HDD 1400 stores programs executed by the CPU 1100, data used by the programs, and the like. Communication interface 1500 receives data from other devices via communication network 500 (corresponding to network N in the embodiment) and sends it to CPU 1100, and also sends data generated by CPU 1100 to other devices via communication network 500. Send to device.

The CPU 1100 controls output devices such as a display and a printer, and input devices such as a keyboard and mouse via an input/output interface 1600. CPU 1100 obtains data from an input device via input/output interface 1600. Further, CPU 1100 outputs the generated data to an output device via input/output interface 1600.

Media interface 1700 reads programs or data stored in recording medium 1800 and provides them to CPU 1100 via RAM 1200. CPU 1100 loads this program from recording medium 1800 onto RAM 1200 via media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or a PD (Phase change rewritable disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. etc.

For example, when the computer 1000 functions as the information providing device 10, the CPU 1100 of the computer 1000 realizes the functions of the control unit 40 by executing a program loaded onto the RAM 1200. Further, each data in the storage device of the information providing device 10 is stored in the HDD 1400. The CPU 1100 of the computer 1000 reads these programs from the recording medium 1800 and executes them, but as another example, these programs may be acquired from another device via a predetermined communication network.

[7. others〕
Some of the embodiments of the present application have been described above in detail based on the drawings, but these are merely examples, and various modifications and variations may be made based on the knowledge of those skilled in the art, including the embodiments described in the disclosure section of the invention. It is possible to carry out the invention in other forms with modifications.

Further, the configuration of the information providing apparatus 10 described above can be changed flexibly, such as implementing some functions by calling an external platform or the like using an API (Application Programming Interface), network computing, or the like.

Further, the "unit" described in the claims can be read as "means", "circuit", etc. For example, the acquisition unit can be read as an acquisition means or an acquisition circuit.

10 information providing device 20 communication unit 30 storage unit 31 payment history information database 32 content database 40 control unit 41 acquisition unit 42 reception unit 43 identification unit 44 provision unit 45 extraction unit 46 provision unit 47 setting unit 100 user terminal 200 payment server 300 Provider terminal

Claims (15)

Based on payment history information indicating the history of payments made by the user using a predetermined payment method, target users to whom profit content indicating a predetermined profit that can be used with the predetermined payment method will be provided are identified. a specific part to specify;
a providing unit that provides the profitable content to the target users identified by the identifying unit;
After the profit content is provided to the target users, the profit content is provided from among the target users based on the payment history information and the provision conditions set by the provider of the profit content. an extraction unit that preferentially extracts users who have made a payment to a store different from the store managed by the owner as users to whom the benefit is granted;
and a granting unit that grants the profit to the user extracted by the extraction unit ,
The extraction section is
Among the target users, users who have made a payment using the predetermined payment method at a store where the frequency of use of the predetermined payment method is equal to or higher than a predetermined threshold, or Users who have made a payment using the predetermined payment method in an area where the frequency of use is equal to or higher than a predetermined threshold are preferentially extracted as users to whom the benefit is granted.
A providing device characterized by: The specific part is
The providing device according to claim 1, wherein the payment history information specifies the target user who satisfies provision conditions for the profitable content set by the provider of the profitable content. The extraction section is
Claim 1 characterized in that, among the target users, users whose number of payments using the predetermined payment method is equal to or greater than a predetermined threshold are preferentially extracted as targets for granting the benefit. Or the providing device according to 2. The extraction section is
Among the target users, users whose number of payments made to a predetermined payee using the predetermined payment method is equal to or greater than a predetermined threshold are preferentially extracted as targets for granting the benefit. The providing device according to any one of claims 1 to 3, characterized in that: The imparting part is
The user extracted by the extraction unit is provided with electronic money that can be used in the predetermined payment method or a coupon that can be used for a transaction object that the provider provides to the user. The providing device according to any one of claims 1 to 4. The providing device according to any one of claims 1 to 5, further comprising: a setting unit that sets a consideration for providing the profit content to the provider of the profit content. The setting section includes:
The providing device according to claim 6, wherein the consideration is set according to the number of times the profit content is provided to the target user. The setting section includes:
8. The consideration is set according to the number of times the target user performs a predetermined operation for granting the profit, which is an operation of the target user on the profit content. providing equipment. The setting section includes:
The providing device according to any one of claims 6 to 8, wherein the consideration is set according to the benefit given to the target user. The setting section includes:
The providing device according to any one of claims 6 to 9, wherein the consideration is set according to a usage status of the benefit granted to the target user. The provision department is
The providing device according to any one of claims 1 to 10, wherein the providing device provides corresponding content that is content that corresponds to the profit and includes the profit content. The provision department is
According to claim 11, the corresponding content is content related to a transaction object that the provider of the profit content provides to the user, and the profit content is content indicating a profit related to the transaction object. Provided device as described. The provision department is
The providing device according to any one of claims 1 to 12, wherein, as the profit content, content is provided according to the payment history information of the target user. A providing method executed by a computer, comprising:
Based on payment history information indicating the history of payments made by the user using a predetermined payment method, target users to whom profit content indicating a predetermined profit that can be used with the predetermined payment method will be provided are identified. A specific process to identify,
providing the profitable content to the target users identified in the identifying step;
After the profit content is provided to the target users, the profit content is provided from among the target users based on the payment history information and the provision conditions set by the provider of the profit content. an extraction step of preferentially extracting users who have made a payment to a store different from the store managed by the owner as users to whom the benefit is granted;
and a granting step of granting the benefit to the user extracted by the extraction step ,
The extraction step includes:
Among the target users, users who have made a payment using the predetermined payment method at a store where the frequency of use of the predetermined payment method is equal to or higher than a predetermined threshold, or Users who have made a payment using the predetermined payment method in an area where the frequency of use is equal to or higher than a predetermined threshold are preferentially extracted as users to whom the benefit is granted.
A provision method characterized by: Based on payment history information indicating the history of payments made by the user using a predetermined payment method, target users to whom profit content indicating a predetermined profit that can be used with the predetermined payment method will be provided are identified. specific steps to identify;
a providing step of providing the profitable content to the target user identified by the identifying step;
After the profit content is provided to the target users, the profit content is provided from among the target users based on the payment history information and the provision conditions set by the provider of the profit content. an extraction procedure for preferentially extracting users who have made a payment at a store different from the store managed by the owner as users to whom the benefit is granted;
causing a computer to execute a granting procedure for granting the benefit to the user extracted by the extraction procedure ;
The extraction procedure is
Among the target users, users who have made a payment using the predetermined payment method at a store where the frequency of use of the predetermined payment method is equal to or higher than a predetermined threshold, or Users who have made a payment using the predetermined payment method in an area where the frequency of use is equal to or higher than a predetermined threshold are preferentially extracted as users to whom the benefit is granted.
An offer program characterized by :

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