JP7338840B2 - Processing device, processing method and program - Google Patents

Description

The present invention relates to a processing device, processing method and program.

Patent Literature 1 discloses an information processing apparatus that reduces the work load of determining the schedule for displaying advertisements. The information processing device includes an advertisement condition acquiring means for acquiring advertisement identification information for identifying an advertisement in association with an advertisement condition indicating an advertisement effect required for the advertisement, and basic data of a combination of a plurality of dates and times for the advertisement to be displayed. connected to basic schedule storage means for storing in association with a plurality of basic schedules and advertisement results showing advertisement effects when advertisements are played a plurality of times based on the basic schedules; basic schedule reading means for reading the basic schedule from the basic schedule storage means.

JP 2013-187746 A

In the past, when determining the advertising schedule, each time an inquiry came in, we set aside time. In this case, ``change the ad space of the earlier inquiry to another ad space for the later high priority inquiry, and allocate the vacated ad space to the high priority inquiry'', `` Assuming that high-priority inquiries will come later, it is necessary to make troublesome adjustments such as leaving the predetermined advertising space open without filling it. An object of the present invention is to improve the efficiency of work for determining an advertisement schedule.

According to the invention,
storage means for storing advertisement space allocation conditions in association with each advertisement inquiry;
allocating means for extracting the inquiries whose allocation conditions satisfy a predetermined condition and preferentially allocating the advertising space to the inquiries having a higher priority among the extracted inquiries ;
The allocation means determines the priority of the first inquiry based on the allocation of the advertising space including the priority of the past inquiries of the advertiser of the first inquiry or the achievement rate of the allocation condition. , a processing apparatus is provided.

Moreover, according to the present invention,
the computer
Each advertisement inquiry is associated with an advertisement space allocation condition and stored,
executing an allocation step of extracting the inquiries whose allocation condition satisfies a predetermined condition, and preferentially allocating the advertising space to the inquiries having a higher priority among the extracted inquiries ;
In the allocating step, the priority of the first inquiry is determined based on the allocation of the advertising space including the priority of the past inquiries of the advertiser of the first inquiry or the achievement rate of the allocation condition. A processing method is provided.

Moreover, according to the present invention,
the computer,
storage means for storing advertisement space allocation conditions in association with each advertisement inquiry;
Functioning as allocation means for extracting the inquiries whose allocation conditions satisfy predetermined conditions and preferentially allocating the advertising space to the inquiries with high priority among the extracted inquiries ;
The allocation means determines the priority of the first inquiry based on the allocation of the advertising space including the priority of the past inquiries of the first advertiser of the inquiry or the achievement rate of the allocation condition. program is provided.

ADVANTAGE OF THE INVENTION According to this invention, the work which determines an advertisement schedule can be made efficient.

It is a figure which shows an example of the hardware constitutions of the processing apparatus of this embodiment. It is a figure which shows an example of the functional block diagram of the processing apparatus of this embodiment. It is a flow chart which shows an example of the flow of processing of a processor of this embodiment. It is a figure for demonstrating the processing content of the processing apparatus of this embodiment. It is a figure which shows typically an example of the information which the processing apparatus of this embodiment processes. It is a figure which shows typically an example of the information which the processing apparatus of this embodiment processes. It is a figure which shows typically an example of the information which the processing apparatus of this embodiment processes. It is a figure for demonstrating the processing content of the processing apparatus of this embodiment. It is a figure for demonstrating the processing content of the processing apparatus of this embodiment. It is a figure which shows typically an example of the information which the processing apparatus of this embodiment processes. It is a figure which shows an example of the functional block diagram of the processing apparatus of this embodiment. It is a figure which shows typically an example of the information which the processing apparatus of this embodiment outputs. It is a figure which shows typically an example of the information which the processing apparatus of this embodiment outputs. It is a figure which shows typically an example of the information which the processing apparatus of this embodiment outputs. It is a figure which shows typically an example of the information which the processing apparatus of this embodiment outputs. It is a figure which shows typically an example of the information which the processing apparatus of this embodiment outputs. It is a figure which shows an example of the functional block diagram of the processing apparatus of this embodiment.

<First Embodiment>
First, the outline of this embodiment will be described. The processing device of the present embodiment is used for determining an advertisement schedule. The processing device uses a method different from the conventional method, that is, a method of allocating an ad space for each inquiry (in units of inquiries) each time there is an advertisement inquiry (hereinafter sometimes simply referred to as an "inquiry"). assignment. Specifically, the processing device accumulates inquiries and allocates advertising space to a plurality of inquiries at a time at a predetermined timing. That is, the processing device allocates an advertising space for each inquiry group (by inquiry group).

According to such a processing device, it is possible to change the advertising space of the inquiry that came in earlier to another advertising space for the inquiry with higher priority that came in later, and replace the empty advertising space with the higher priority inquiry. It is possible to avoid troublesome adjustments such as "assigning to an inquiry" or "opening a predetermined advertising space without filling it in anticipation that an inquiry with a high priority will be received later."

Next, the configuration of the processing device will be described in detail. First, an example of the hardware configuration of the processing device will be described. Each functional unit provided in the processing device of this embodiment includes a CPU (Central Processing Unit) of any computer, a memory, a program loaded into the memory, a storage unit such as a hard disk that stores the program (preliminarily at the stage of shipping the device) (In addition to programs stored from , it can also store programs downloaded from storage media such as CDs (Compact Discs) and servers on the Internet). Realized by combination. It should be understood by those skilled in the art that there are various modifications to the implementation method and apparatus.

FIG. 1 is a block diagram illustrating the hardware configuration of the processing device of this embodiment. As shown in FIG. 1, the processing device has a processor 1A, a memory 2A, an input/output interface 3A, a peripheral circuit 4A and a bus 5A. The peripheral circuit 4A includes various modules. The processing device may not have the peripheral circuit 4A.

The bus 5A is a data transmission path for mutually transmitting and receiving data between the processor 1A, memory 2A, peripheral circuit 4A and input/output interface 3A. The processor 1A is, for example, an arithmetic processing device such as a CPU (Central Processing Unit) or a GPU (Graphics Processing Unit). The memory 2A is, for example, a RAM (Random Access Memory) or a ROM (Read Only Memory). The input/output interface 3A is an interface for acquiring information from input devices (eg, keyboard, mouse, microphone, etc.), external devices, external servers, external sensors, etc., and output devices (eg, displays, speakers, printers, mailers, etc.). etc.), an interface for outputting information to an external device, an external server, and the like. The processor 1A can issue commands to each module and perform calculations based on the calculation results thereof.

Next, the functional configuration of the processing device will be described. FIG. 2 shows an example of a functional block diagram of the processing device 10. As shown in FIG. As illustrated, the processing device 10 has a storage unit 11 and an allocation unit 12 .

The storage unit 11 stores an advertisement frame allocation condition in association with each advertisement inquiry. Advertisements are advertisements broadcast on television or radio.

The allocation conditions include the advertisement broadcast period. The allocation conditions include at least some of the broadcast time slot, broadcast day, GRP (gross rating points), distribution method of GRP within the broadcast period, conditions of programs before and after, and the number of standard numbers. may be

GRP distribution methods within the broadcast period include, for example, "gradually decrease", "gradually increase", "increase on the first day (or ○ days from the first day), flatten out the rest of the period", "last day (or last day Examples include, but are not limited to, "increase during the last XX days including the last XX days), and the rest of the period is flat", "more than XX% on weekends and holidays", "more than XX% in the first half (or second half)", etc.

As for the conditions of the programs before and after, program attributes to be avoided or desired program attributes are specified. Programs to be avoided or desired program attributes may be specified, for example, by program genre, performers, or the like.

The reference number designates the week of the program audience rating that is the reference of the GRP. The number of issues increases by one every week, starting with issue 1 in the week of January 1st.

Note that the allocation condition may include CPM (cost per mille). However, since CPM is considered equivalent to GRP, CPM is not included in allocation conditions in this embodiment in which GRP is included in allocation conditions.

The allocating unit 12 extracts inquiries that satisfy a predetermined allocation condition from the inquiries accumulated in the storage unit 11 at a predetermined timing, and allocates an advertising space to the extracted multiple inquiries.

That is, the processing device 10 of the present embodiment does not allocate an advertising space for each inquiry (on a per-inquiry basis) each time there is an inquiry, but accumulates the inquiries (storage unit 11) and allocates them at a predetermined timing. Inquiries that satisfy predetermined conditions are extracted, and advertisement frames are assigned to the extracted multiple inquiries at once (allocation unit 12). That is, the processing device 10 allocates an advertising space for each inquiry group (by inquiry group).

Next, an example of the processing flow of the processing device 10 will be described using the flowchart of FIG. Separately from this flow, the processing device 10 stores the input inquiry in association with the advertisement space allocation condition for each inquiry (storage unit 11).

Then, at a predetermined timing, the allocation unit 12 extracts an inquiry that satisfies a predetermined allocation condition from among the inquiries stored in the storage unit 11 (S10). Then, the allocating unit 12 allocates an advertising space to the inquiries extracted in S10 (S11).

According to the processing device 10 of the present embodiment described above, instead of performing the process of allocating the advertising space for each inquiry (on a per-inquiry basis) each time there is an inquiry, the inquiries are accumulated and all at once at a predetermined timing. Allocate inventory to multiple offers. That is, the processing device 10 allocates an advertising space for each inquiry group (by inquiry group).

According to such a processing device 10, it is possible to change the advertisement space of the inquiry that came in earlier to another advertisement space for the inquiry with a higher priority that came in later, and replace the empty advertisement space with a higher priority. It is possible to avoid troublesome adjustments such as assigning to high-priority inquiries, and keeping predetermined ad spaces open without filling them, assuming that high-priority inquiries will come in later.

<Second embodiment>
The processing device 10 of the present embodiment differs from that of the first embodiment in that the process of allocating the advertising space to the inquiry group is more specific. The configuration of the processing apparatus 10 of this embodiment will be described in detail below.

An example of the hardware configuration of the processing device 10 of this embodiment is the same as that of the first embodiment.

An example of a functional block diagram of the processing device 10 of this embodiment is shown in FIG. 2, as in the first embodiment. As illustrated, the processing device 10 has a storage unit 11 and an allocation unit 12 . The configuration of the storage unit 11 is the same as that of the first embodiment.

The allocation unit 12 determines an advertisement schedule for each processing target period. Specifically, the allocation unit 12 extracts an inquiry that includes at least part of the broadcast period indicated by the allocation condition in the processing target period. Then, the allocation unit 12 allocates the advertising space within the processing target period to the extracted inquiries.

As for the method of determining the processing target period, for example, the length of the processing target period may be set to one week, and the processing target period may be determined while shifting the length of the processing target period by one week. For example, January 1, 2018 to January 7, 2018 is one processing target period, January 8, 2018 to January 14, 2018 is the next processing target period, and January 15, 2018 to January 21, 2018. The date may be defined as the next processing target period. Note that the length of the processing target period is not limited to one week.

Next, the concept of the inquiry extraction process will be described with reference to FIG. The broadcasting period of the allocation condition of Inquiry A shown in the figure is January 2 to 8, 2018, the broadcasting period of the allocation condition of Inquiry B is January 3 to 9, 2018, and the allocation condition of Inquiry C. The broadcast period is from January 5th to 11th, 2018. Inquiries A to C are inquiries stored in the storage unit 11 .

In the illustrated example, January 4-6, 2018 is specified as the processing target period. In this case, the allocation unit 12 extracts the inquiries A to C that include at least part of the broadcast period in the processing target period.

Next, the process of allocating the advertising space within the processing target period to the extracted inquiries will be described. The allocating unit 12 can assign priorities to the inquiries and preferentially allocate an advertising space to an inquiry with a high priority among the extracted inquiries. Further, the allocation unit 12 can determine the achievement rate (target) of the allocation condition for each inquiry, and allocate the advertising space within the processing target period to the extracted inquiry so as to satisfy the achievement rate (target).

Note that in the present embodiment, there are concepts of an achievement rate (target) and an achievement rate (result) for the allocation condition achievement rate. The achievement rate (target) is the target achievement rate when allocating the advertising space to each inquiry. On the other hand, the achievement rate (result) indicates the result of the achievement rate in the contents in which the advertising space is allocated to each inquiry.

An achievement rate (including both an achievement rate (target) and an achievement rate (result)) is defined as follows, for example. In the case of GRP, it is calculated by dividing "GRP allocated to each inquiry" by "GRP under the allocation conditions of each inquiry". For example, if the GRP of the allocation condition of Inquiry A is 120% and the GRP allocated to Inquiry A is 140%, the achievement rate is approximately 117%.

In addition, in the case of program type, time period, etc., "the number of ad slots that satisfy the allocation conditions for the program type, time period, etc. among the ad slots allocated to each inquiry" is replaced by "the number of ad slots allocated to each inquiry". It is calculated by dividing by For example, if the number of advertising slots allocated to inquiry A is 10, and the number of advertising slots satisfying the allocation condition of inquiry A among them is 8, the achievement rate is 80%.

A specific example of the process of allocating the advertising space within the processing target period to the extracted inquiry in consideration of the priority and the achievement rate (target) will be described below with reference to the drawings.

FIG. 5 schematically shows an example of allocation conditions determined for each inquiry. "Priority" in the illustrated allocation conditions is specified by the broadcasting station. Other items are specified by the advertiser.

The broadcasting station can give priority to each inquiry in consideration of the genre of the advertisement, the relationship with the advertiser, the allocation of advertising space in the advertiser's past inquiries, and the like. In this embodiment, the priority is set to three levels from A to C, but it is not limited to this. Note that priority A has the highest priority, priority B has the next highest priority, and priority C has the lowest priority.

FIG. 6 shows the achievement rate (target) of allocation conditions determined for each priority. The achievement rate (target) is determined for each item. In the figure, in the inquiry of priority A, the GRP achievement rate (target) is 100%, the program type achievement rate (target) is 80%, and the time zone achievement rate (target) is 70%. It is Note that the illustrated achievement rate (target) is merely an example, and is not limited to this.

FIG. 7 shows the availability of ad slots. The figure shows that the ad space for "0400S" on January 1, 2018 is vacant for 120 seconds. Incidentally, "0400" indicates the program start time (4:00). "S" indicates an advertisement frame that is broadcast between programs. In other words, "0400S" is an advertisement frame that is broadcast between the program that starts at 4:00 and the program that ends immediately before that. “T” indicates an advertisement frame that is broadcast during the program. That is, "0430T" is an advertisement frame that is broadcast during a program that starts at 4:30.

First, the allocation unit 12 tentatively determines the GRP to be achieved on each day within the broadcasting period for each inquiry based on the allocation conditions of each inquiry. FIG. 8 shows an example after provisional determination. In the figure, 20%, 25%, 30%, 35%, 40%, 45%, 50% of GRP achieved on each day from January 2nd to 8th, 2018, corresponding to Inquiry A has been provisionally determined. The tentative determination method will be described below, but is not limited to this.

First, the allocation unit 12 determines the GRP (target) allocated to each inquiry based on the GRP (see FIG. 5) indicated by the allocation conditions of each inquiry and the GRP achievement rate (target) of each inquiry. For example, the GRP for the achievement rate (target) of the GRP indicated in the allocation conditions is determined as the GRP (target) allocated to each inquiry.

After that, the allocation unit 12 allocates the GRP (target) allocated to each inquiry to each day within the broadcasting period of each inquiry. For example, the allocation unit 12 may evenly allocate the GRP (target) to each day. In addition, the allocation unit 12 may allocate GRP (target) to each day so as to satisfy the allocation method indicated by the allocation conditions of each inquiry. In this case, a GRP (target) allocation algorithm is predetermined for each allocation method, and the allocation unit 12 may allocate GRP (target) to each day based on the algorithm.

Next, the allocation unit 12 calculates the GRP required for each day within the processing target period by adding the GRP allocated to each inquiry on each day within the processing target period (see FIG. 8 “Initially Required GRP” shown).

After that, the allocating unit 12 calculates the "GRP difference" by subtracting the "initial required GRP" from the "vacant GRP" obtained by adding the GRPs of the vacant advertising spaces on each day within the processing target period. A positive GRP difference indicates sufficient GRP (that is, sufficient advertising space), and a negative GRP difference indicates insufficient GRP (that is, insufficient advertising space).

After that, the allocation unit 12 adjusts the shortage of GRP. That is, when there is a day on which GRP is insufficient, the allocation unit 12 allocates the insufficient GRP to another day within the processing target period. In the illustrated example, the GRP on January 6, 2018 is 15% short, and this shortfall is allocated to January 4, 2018. Allocation rules are a matter of design.

Next, the allocating unit 12 calculates the "necessary GRP after correction" and the "proportional division ratio" shown in the figure.

The post-correction required GRP is the GRP required for each day within the processing target period after the GRP shortage is adjusted. On January 4, 2018, "65%", which is the sum of the initially required GRP "50%" and the GRP "15%" that has been around (that is, allocated) since January 6, 2018, It becomes the required GRP after correction. On January 5, 2018, the initial required GRP and post-correction required GRP are both "75%" because they are not involved in the adjustment of the shortfall. On January 6, 2018, the post-correction required GRP is "65%", which is obtained by subtracting the GRP "15%" passed on January 4, 2018 from the initial required GRP "80%".

The proportional division rate is a value obtained by dividing the "required GRP after correction" by the "initial required GRP".

Next, the allocation unit 12 corrects the provisionally determined "GRP achieved on each day within the broadcast period" for each inquiry using the proportional division rate. Specifically, as shown in FIG. 9, the value obtained by multiplying the GRP (“Daily GRP (provisional)” shown in the drawing) achieved on each day within the tentatively determined broadcasting period by the proportional division rate for each day ( "Daily GRP (determined)") is calculated.In addition, Fig. 9 shows information extracted for each day within the processing target period of inquiry A from the information shown in Fig. 8. By day. The GRP (decision) becomes the GRP (goal) to be achieved on each day within the period covered for each inquiry.

As described above, the allocation unit 12 can determine the GRP (target) to be achieved on each day within the processing target period for each extracted inquiry.

Next, the allocation unit 12 allocates the advertising space within the processing target period to the extracted inquiries so as to satisfy the determined "GRP (target) that each inquiry achieves on each day within the processing target period".

For example, the allocating unit 12 may preferentially allocate an advertising space to an inquiry with a high priority. That is, the allocating unit 12 processes inquiries in descending order of priority, and allocates advertising space to the inquiries to be processed so that the GRP (target) to be achieved on each day within the processing target period is reached. good too. Also, the allocation unit 12 may allocate an advertising space to each inquiry so as to satisfy the achievement rate (target) of another allocation condition for each inquiry. The method of determining the order in which inquiries with the same priority are processed is a matter of design. In this way, the number of ad slots remaining when an inquiry with a high priority order is processed is greater than the ad slot remaining when an inquiry with a low priority order is processed. As a result, it is possible to preferentially allocate an advantageous advertising space (advertising space that satisfies the allocation conditions) to an inquiry with a high priority. As a result, the achievement rate (result) of the assignment conditions for inquiries with high priority can be made higher than the achievement rate (result) of the assignment conditions for inquiries with low priority.

According to the processing apparatus 10 of this embodiment described above, it is possible to achieve the same effects as the processing apparatus 10 of the first embodiment. Further, according to the processing device 10 of the present embodiment, it is possible to make the achievement rate (result) of the allocation condition for the inquiry with the higher priority higher than the achievement rate (result) of the allocation condition for the inquiry with the lower priority. . As a result, it is possible to allocate an advertising space so as to preferentially satisfy the allocation condition to an inquiry with a high priority.

Here, a modified example of this embodiment will be described. In the example above, a human determined the priority of each inquiry. Alternatively, processor 10 may prioritize each inquiry.

In this case, the allocation unit 12, based on the priority of the past inquiries of the advertiser of a certain inquiry (first inquiry) or the content of the allocation of the advertising space (allocation condition achievement rate (result)), of the first inquiry Priorities may be determined.

For example, if the priority of past inquiries satisfies a predetermined condition, the priority of current inquiries may be higher than the reference level. Examples of the predetermined conditions here include "the priority of the most recent inquiry is lower than the reference level", "more than XX% of the recent several inquiries have the priority lower than the reference level", and the like. but not limited to: In this way, since the priority was lowered in the past, the adjustment is realized by raising the priority this time.

Also, if the priority of past inquiries satisfies another predetermined condition, the priority of current inquiries may be lower than the reference level. Other predetermined conditions here include, for example, "the priority of the most recent inquiry is higher than the standard level", "more than XX% of the recent several inquiries have the priority higher than the standard level", etc. Examples include, but are not limited to. In this way, since the priority was set high in the past, the priority is lowered this time.

In addition, if the allocation of advertising space in the past inquiry satisfies a predetermined condition, the priority of the current inquiry may be higher than the reference level. Here, the predetermined conditions are, for example, "the achievement rate (result) of the allocation condition of the most recent inquiry is lower than a reference level (eg, items with an achievement rate (result) of 80% or more are 80% or more)", "the most recent number In XX% or more of the inquiries, the achievement rate (result) of the allocation conditions is lower than the standard level (e.g., items with an achievement rate (result) of 80% or more are 80% or more)", etc. It is not limited to these. In this way, since the achievement rate (result) was lowered in the past, adjustment is realized by raising the priority this time.

In addition, if the allocation of advertising space in the past inquiry satisfies another predetermined condition, the priority of the current inquiry may be lower than the reference level. Other predetermined conditions here are, for example, ``the achievement rate (result) of the assignment condition of the most recent inquiry is higher than a reference level (eg, items with an achievement rate (result) of 80% or more are 80% or more)'', `` In XX% or more of the recent several inquiries, the achievement rate (result) of the allocation conditions is higher than the standard level (e.g., items with an achievement rate (result) of 80% or more are 80% or more)" but not limited to these. In this way, since the achievement rate (result) was high in the past, the priority is lowered this time.

Another modification will be described. In the above example, the broadcasting station designates the priority of each inquiry, and based on the designated priority and a predetermined rule (see FIG. 6), the allocation condition achievement rate (target) is determined. In a modified example, the broadcasting station may be able to specify the achievement rate (target) of the allocation condition for each inquiry regardless of the priority (see FIG. 10).

As a modification of the configuration that designates the achievement rate (target) of the allocation condition of each inquiry regardless of the priority, the processing device 10 may determine the achievement rate (target) of the allocation condition of each inquiry.

In this case, the allocation unit 12 determines the priority of the second inquiry based on the allocation of the advertising space (allocation condition achievement rate (result)) to the past inquiry of the advertiser of a certain inquiry (second inquiry). may decide.

For example, if the allocation of advertising space in the past inquiry meets a predetermined condition, the achievement rate (target) of the current inquiry is higher than the standard level (e.g., items with an achievement rate (target) of 80% or higher are 80% or higher) You may Here, the predetermined conditions are, for example, "the achievement rate (result) of the most recent inquiry is lower than the reference level (e.g., items with an achievement rate (result) of 80% or more are 80% or more)", "the last few inquiries Among XX% or more, the achievement rate (result) is lower than the standard level (e.g., items with an achievement rate (result) of 80% or more are 80% or more)", etc., but not limited to these. In this way, since the achievement rate (result) was lowered in the past, the adjustment is realized by raising the achievement rate (target) this time.

In addition, if the allocation of advertising space in the past inquiries has other predetermined conditions, the achievement rate (target) of the current inquiry is set as the reference level (e.g., items with an achievement rate (target) of 80% or higher are 80% or higher) Can be lower. Here, the predetermined conditions are, for example, "the achievement rate (result) of the most recent inquiry is higher than a reference level (e.g., items with an achievement rate (result) of 80% or more are 80% or more)", "the last few inquiries Among XX% or more, the achievement rate (result) is higher than the standard level (e.g., items with an achievement rate (result) of 80% or more are 80% or more)", etc., but not limited to these. In this way, since the achievement rate (result) was increased in the past, the adjustment is realized by lowering the achievement rate (target) this time.

According to the modification, for example, a higher priority and achievement rate (target) can be set for the inquiry of the advertiser whose priority and achievement rate (result) were low last time. In addition, for example, a low priority or achievement rate (target) can be set for the inquiry of an advertiser whose priority or achievement rate (result) was high the previous time. Thus, according to the modification, it is possible to adjust the priority order and achievement rate in consideration of past inquiries. In such a case, it is possible to alleviate the inconvenience that an inquiry from a certain advertiser always has a low priority and achievement rate (target) and an inquiry from another advertiser always has a high priority and achievement rate (target).

<Third Embodiment>
After the advertising schedule is created by the processing device 10, the broadcast station notifies the advertiser of the determined content and obtains an agreement on the content. There is no problem if the ad space can be allocated so as to satisfy the allocation condition 100%, but there are cases where this is not the case. It is necessary to obtain agreement on the content.

The processing device 10 of this embodiment differs from those of the first and second embodiments in that it has a function of creating and outputting useful information that is used in the above-described work of obtaining agreement. The configuration of the processing apparatus 10 of this embodiment will be described in detail below.

An example of the hardware configuration of the processing device 10 of this embodiment is the same as in the first and second embodiments.

An example of a functional block diagram of the processing device 10 of this embodiment is shown in FIG. As illustrated, the processing device 10 has a storage unit 11 , an allocation unit 12 and an output unit 13 . The configurations of the storage unit 11 and allocation unit 12 are the same as in the first and second embodiments.

The output unit 13 outputs a first list of inquiries that do not satisfy the allocation condition. Inquiries listed in the first list are inquiries that do not fully satisfy the advertiser's desires in at least one item (achievement rate (result) in at least one item is less than 100%). For such inquiries, it is necessary to negotiate with the advertiser and find a compromise. The output unit 13 can list and output such inquiries requiring negotiation. Based on the first list, the broadcasting station can grasp inquiries that require negotiation.

In addition, the output unit 13 outputs items in the first list that do not satisfy the allocation condition for each inquiry, or items that do not satisfy the reference value (eg, 100%, 90%, 50%, etc.) in the achievement rate (result). may be indicated. Also, the output unit 13 may indicate the achievement rate (result) of these items in the first list. Based on such a first list, the broadcasting station can grasp items that do not satisfy the allocation conditions, that is, items that require negotiation with advertisers. Also, based on such a first list, the broadcasting station can grasp items whose achievement rate (result) does not meet the reference value, for example, items whose achievement rate (result) is extremely low. Also, the broadcasting station can grasp the status (achievement rate (result)) of each item based on such a first list.

In addition, the output unit 13 indicates, in the first list, items that satisfy the allocation condition for each inquiry or items that achieve the achievement rate (result) reaching a reference value (eg, 100%, 110%, 130%, etc.). may Also, the output unit 13 may indicate the achievement rate (result) of these items in the first list. Based on such a first list, the broadcasters can know what material they can use to advance the negotiations to their advantage. The existence of items with a high achievement rate (result) can be an advantageous material for persuading the existence of other items that do not satisfy the allocation conditions.

FIG. 12 schematically shows an example of the first list. The first list displays a list of inquiries that do not satisfy the allocation condition for at least one item (inquiries for which the achievement rate (result) is less than 100% for at least one item). It also shows the achievement rate (result) of each item that satisfies the allocation condition and that of each item that does not satisfy the allocation condition.

Although not shown, items that satisfy the allocation conditions (items whose achievement rate (result) is 100% or more) may be highlighted. In addition, items whose achievement rate (result) is greater than a reference value (greater than 100%) may be highlighted.

Although not shown, items that do not satisfy the allocation conditions (items whose achievement rate (result) is less than 100%) may be highlighted. Also, items whose achievement rate (result) is smaller than a reference value (less than 100%) may be highlighted.

Also, the items that satisfy the allocation conditions and the items that do not satisfy the allocation conditions may be displayed so as to be identifiable. Examples of methods for identifying and displaying items that meet the allocation conditions and items that do not meet the allocation conditions include changing the color of the characters, changing the background color of each column, highlighting one character, and surrounding the other with a frame. , but not limited to.

FIG. 13 schematically shows another example of the first list. The first list displays a list of inquiries that do not satisfy the allocation condition in at least one item. In the first list, for each inquiry, the achievement rate (target) of each item, the achievement rate (result) of each item (achievement rate before negotiation), and the agreed value of the achievement rate derived through negotiation with the advertiser (agreed value after negotiation) is shown. Before the negotiation, the column of the agreed value after the negotiation is blank. In the first list, items of inquiries for which the pre-negotiation settlement value and the post-negotiation settlement value are different are enclosed by a frame F and highlighted. As a result, it is possible to grasp the items compromised by either the advertiser or the broadcasting station through negotiations with the advertiser.

It should be noted that, although not shown, an item whose post-negotiation settlement value is greater than the pre-negotiation settlement value may be highlighted. This makes it possible to grasp the compromised items of the broadcasting station through negotiations with the advertiser. In addition, although not shown, an item whose post-negotiation settlement value is less than 100% may be highlighted. As a result, it is possible to grasp items that the advertiser compromised through negotiations with the advertiser.

FIG. 14 schematically shows another example of the first list. The first list displays a list of inquiries that do not satisfy the allocation condition in at least one item. The first list indicates the advertising agency that handles each inquiry. Based on such a first list, the broadcasting station can grasp the advertising agency handling the inquiry that needs to be negotiated.

FIG. 15 shows another example of the first list. The first list displays a list of inquiries that do not satisfy the allocation condition in at least one item. For each inquiry, the allocation condition (allocation condition (value) specified by the advertiser) and the value and achievement rate (result) of each item in the allocation content determined by the allocation unit 12 are shown. (bargaining start value). Items that do not match the "allocation condition (value) specified by the advertiser" and the "value of each item in the allocation content determined by the allocation unit 12" are enclosed in a frame F and highlighted. Based on such a first list, the broadcasting station can grasp the items that require negotiation and the items that can be used as material for advancing negotiations advantageously.

Although not shown, an item for which the "advertiser-specified allocation condition (value)" is greater than the "value of each item in the allocation content determined by the allocation unit 12" and an "advertiser-specified allocation condition (value)" Items whose "value)" is smaller than "the value of each item in the allocation content determined by the allocation unit 12" may be displayed by changing the color of the frame, for example. In other words, the items that require negotiation and the items that will be the materials for advancing the negotiation advantageously may be identified and displayed.

Also, although not shown, the output unit 13 may output a past record for each past inquiry by the advertiser. The past record may indicate at least one of the items that satisfy the allocation conditions and the items that do not satisfy the allocation conditions.

For example, FIGS. 12 to 15 show a list of inquiries that do not satisfy the allocation condition in at least one item among the inquiries extracted corresponding to a certain processing target period. As a modification, past inquiries of an advertiser (all past inquiries, inquiries within the most recent predetermined period) may be displayed in a list in the same format as in FIGS. Based on such information, the broadcasting station can grasp the details of each advertiser's decisions regarding past inquiries. Then, the broadcasting station can use the information in negotiations with each advertiser, or use it as reference information in determining the order of priority and achievement rate (target) described in the first embodiment.

Also, the output unit 13 may output an allocation result as shown in FIG. 16 . The illustrated information is output for each inquiry. The illustrated information indicates the advertising space assigned to each inquiry. The hatched frame shown in the figure is the advertising frame assigned to the inquiry.

According to the processing device 10 of the present embodiment described above, it is possible to output useful information to a broadcasting station.

<Fourth Embodiment>
The processing device 10 of this embodiment differs from the first to third embodiments in that it has a function of recreating an advertisement schedule under different conditions after creating an advertisement schedule. As described in the third embodiment, after the processing device 10 creates the advertisement schedule, the broadcasting station is required to notify the advertiser of the determined content and obtain an agreement on the content. If the advertiser's agreement cannot be obtained, the advertisement schedule must be recreated. The processing device 10 of the present embodiment is used, for example, when recreating such an advertisement schedule becomes necessary. The configuration of the processing apparatus 10 of this embodiment will be described in detail below.

An example of the hardware configuration of the processing device 10 of this embodiment is the same as that of the first to third embodiments.

An example of a functional block diagram of the processing device 10 of this embodiment is shown in FIG. As illustrated, the processing device 10 has a storage unit 11 , an allocation unit 12 , an output unit 13 and a reallocation unit 14 . Note that the processing device 10 may not have the output unit 13 . The configurations of the storage unit 11, allocation unit 12, and output unit 13 are the same as in the first to third embodiments.

The reallocation unit 14 designates some or all of the inquiries whose allocation conditions satisfy predetermined conditions (eg, inquiries whose processing target period includes at least part of the broadcast period). When specifying a part, for example, inquiries with a lower priority than the standard level, or negotiations with advertisers (“negotiations to notify the advertiser of the decided advertising schedule and obtain an agreement on the content”) have not yet finished You may specify the inquiries, etc. that have not been submitted. In the latter case, information indicating whether or not negotiations with the advertiser have been completed may be stored in association with each inquiry. Note that the reallocation unit 14 may designate an inquiry based on information managed in association with each inquiry (eg, priority, status of negotiations with advertisers). Alternatively, the user may select a partial inquiry, and the reallocation unit 14 may specify the inquiry based on user input.

Then, the reallocation unit 14 assigns a priority different from the priority assigned by the assignment unit 12 to at least a part of the specified inquiries. Also, the reallocation unit 14 assigns the same priority as that assigned by the assignment unit 12 to the rest of the specified inquiries. In other words, the reallocation unit 14 determines content that is at least partially different from the content of the priority order determined by the allocation unit 12 . Then, the reallocation unit 14 reallocates the advertising space allocated by the allocation unit 12 to the designated inquiry to the designated inquiry. The reallocation unit 14 can allocate the advertising space in the same manner as the allocation unit 12 . For example, the reallocation unit 14 may preferentially allocate an advertising space to an inquiry with a high priority among the specified inquiries.

Note that the reallocation unit 14 may assign an achievement rate (target) different from the achievement rate (target) assigned by the assignment unit 12 to at least a part of the specified inquiries. Also, the reallocation unit 14 may assign the same achievement rate (target) as the achievement rate (target) assigned by the assignment unit 12 to the remainder of the specified inquiry. That is, the reallocation unit 14 may determine content that is at least partially different from the content of the achievement rate (target) determined by the allocation unit 12 . Then, the reallocation unit 14 reallocates the advertising space allocated by the allocation unit 12 to the designated inquiry to the designated inquiry. The reallocation unit 14 can allocate the advertising space in the same manner as the allocation unit 12 . For example, the reallocation unit 14 allocates the specified inquiry ad frame so as to satisfy the achievement rate (target).

According to the processing apparatus 10 of this embodiment described above, it is possible to achieve the same effects as those of the first to third embodiments. Further, according to the processing device 10 of the present embodiment, it is possible to redistribute the advertising space. For example, the processing device 10 can specify some bids to reallocate advertising slots. According to such a processing device 10, an advertisement schedule can be recreated efficiently.

As a schedule of processing using the processing apparatus 10 of the present embodiment, the following can be considered. That is, if the processing target period is X weeks, an advertisement schedule is created at the end of (X-2) weeks, negotiations with the advertiser and re-creation of the advertisement schedule are performed in (X-1) weeks, and X It is conceivable that it will be broadcast on a weekly basis. In addition, the said schedule is an example to the last, and is not limited to this.

Examples of reference forms are added below.
1. storage means for storing advertisement space allocation conditions in association with each advertisement inquiry;
allocating means for extracting the inquiry that satisfies a predetermined condition for the allocation condition and allocating the advertising space to the extracted inquiry;
A processing device having
2. 1. In the processing device according to 1,
The allocation conditions include an advertisement broadcast period,
The allocating means is a processing device for extracting the inquiry whose processing target period includes at least a part of the broadcasting period, and allocating the advertising frame within the processing target period to the extracted inquiry.
3. In the processing device according to 1 or 2,
The allocating means is a processing device that prioritizes the inquiries and preferentially allocates the advertising frame to the inquiry having the higher priority among the extracted inquiries.
4. 3. In the processing device according to 3,
The allocation means determines the priority of the first inquiry based on the priority of the past inquiry of the first inquiry advertiser or the allocation of the advertising space.
5. In the processing device according to any one of 1 to 4,
The allocation means determines an achievement rate of the allocation condition for each inquiry, and allocates the advertisement frame within the processing target period to the extracted inquiry so as to satisfy the achievement rate.
6. 5. In the processing device according to 5,
The allocating means is a processing device for determining the achievement rate of the second inquiry based on allocation of the advertising space to the past inquiry of the second inquiry advertiser.
7. In the processing device according to any one of 1 to 6,
A processing device having output means for outputting a first list of the inquiries that do not satisfy the allocation condition.
8. 7. In the processing device according to 7,
In the allocation conditions, at least some of the broadcast time slot, broadcast day, GRP (gross rating points), GRP allocation method within the broadcast period, and the conditions of the programs before and after are specified,
The output means outputs the first list showing the items that do not satisfy the allocation condition or the items that do not satisfy the standard value for each inquiry.
9. 9. In the processing device according to 8,
The output unit outputs the first list indicating the achievement rate of the item that does not satisfy the allocation condition for each inquiry.
10. In the processing device according to any one of 7 to 9,
In the allocation conditions, at least some of the broadcast time zone, broadcast day, GRP, GRP distribution method within the broadcast period, and the conditions of the programs before and after are specified,
The output means outputs the first list indicating the items satisfying the allocation condition or the items whose achievement rate reaches a reference value for each inquiry.
11. 11. In the processing device according to 10,
The output means is a processing device for outputting the first list indicating the achievement rate of the item satisfying the allocation condition for each inquiry.
12. 12. In the processing device according to any one of 7 to 11,
In the allocation conditions, at least some of the broadcast time zone, broadcast day, GRP, GRP distribution method within the broadcast period, and the conditions of the programs before and after are specified,
The output means has a past track record indicating at least one of the item satisfying the allocation condition and the item not satisfying the allocation condition for each past inquiry of the advertiser of the inquiry included in the first list. A processor that outputs
13. In the processing device according to 3 or 4,
Designating a part or all of the inquiries whose at least part of the broadcasting period is included in the processing target period, and assigning the priority different from the priority assigned by the assigning means to at least part of the designated inquiries assigning the same priority as the priority assigned by the allocating means to the rest of the designated inquiries, and preferentially assigning the advertising space to the inquiry having the higher priority among the designated inquiries. A processing device having means for re-allocating for distribution.
14. In the processing device according to 5 or 6,
Designating part or all of the inquiries that at least part of the broadcasting period is included in the processing target period, and setting the achievement rate different from the achievement rate assigned by the allocating means to at least part of the designated inquiries and assigning the same achievement rate as the achievement rate assigned by the allocating means to the remainder of the specified inquiry, and the advertisement frame within the processing target period to the specified inquiry so as to satisfy the achievement rate A processing device having reassignment means for allocating .
15. the computer
each advertisement inquiry is associated with an advertisement space allocation condition and stored;
A processing method for executing an allocation step of extracting the inquiry that satisfies a predetermined condition for the allocation condition and allocating the advertising frame to the extracted inquiry.
16. the computer,
storage means for storing advertisement space allocation conditions in association with each advertisement inquiry;
Allocation means for extracting the inquiries that satisfy the allocation conditions that satisfy a predetermined condition and allocating the advertising space to the extracted inquiries;
A program that acts as

1A processor 2A memory 3A input/output I/F
4A peripheral circuit 5A bus 10 processor 11 storage unit 12 allocation unit 13 output unit 14 reallocation unit

Claims (14)

storage means for storing advertisement space allocation conditions in association with each advertisement inquiry;
allocating means for extracting the inquiries whose allocation conditions satisfy a predetermined condition and preferentially allocating the advertising space to the inquiries having a higher priority among the extracted inquiries;
The allocation means determines the priority of the first inquiry based on the allocation of the advertising space including the priority of the past inquiries of the advertiser of the first inquiry or the achievement rate of the allocation condition. ,
The processing device , wherein the allocation conditions include a GRP (gross rating point) allocation method within a broadcasting period . The processing apparatus of claim 1,
The allocation conditions include an advertisement broadcast period,
The allocating means is a processing device for extracting the inquiry whose processing target period includes at least a part of the broadcasting period, and allocating the advertising frame within the processing target period to the extracted inquiry. The processing apparatus according to claim 2,
The allocation means determines an achievement rate of the allocation condition for each inquiry, and allocates the advertisement frame within the processing target period to the extracted inquiry so as to satisfy the achievement rate. In the processing apparatus according to claim 3,
The allocating means is a processing device for determining the achievement rate of the second inquiry based on allocation of the advertising space to the past inquiry of the second inquiry advertiser. In the processing apparatus according to any one of claims 1 to 4,
A processing device having output means for outputting a first list of the inquiries that do not satisfy the allocation condition. In the processing apparatus according to claim 5,
In the allocation conditions, at least some of the broadcast time zone, broadcast day, GRP, GRP distribution method within the broadcast period, and the conditions of the programs before and after are specified,
The output means outputs the first list showing the items that do not satisfy the allocation condition or the items that the achievement rate does not meet the reference value for each inquiry. 7. The processing apparatus according to claim 6,
The output unit outputs the first list indicating the achievement rate of the item that does not satisfy the allocation condition for each inquiry. In the processing apparatus according to any one of claims 5 to 7,
In the allocation conditions, at least some of the broadcast time zone, broadcast day, GRP, GRP distribution method within the broadcast period, and the conditions of the programs before and after are specified,
The output means outputs the first list indicating the items satisfying the allocation condition or the items having the achievement rate reaching a reference value for each inquiry. The processing apparatus according to claim 8,
The output means is a processing device for outputting the first list indicating the achievement rate of the item satisfying the allocation condition for each inquiry. In the processing apparatus according to any one of claims 5 to 9,
In the allocation conditions, at least some of the broadcast time zone, broadcast day, GRP, GRP distribution method within the broadcast period, and the conditions of the programs before and after are specified,
The output means has a past track record indicating at least one of the item satisfying the allocation condition and the item not satisfying the allocation condition for each past inquiry of the advertiser of the inquiry included in the first list. A processor that outputs The processing apparatus according to claim 2,
Designating a part or all of the inquiries whose at least part of the broadcasting period is included in the processing target period, and assigning the priority different from the priority assigned by the assigning means to at least part of the designated inquiries assigning the same priority as the priority assigned by the allocating means to the rest of the designated inquiries, and preferentially assigning the advertising space to the inquiry having the higher priority among the designated inquiries. A processing device having means for re-allocating for distribution. In the processing apparatus according to claim 3 or 4,
Designating part or all of the inquiries that at least part of the broadcasting period is included in the processing target period, and setting the achievement rate different from the achievement rate assigned by the allocating means to at least part of the designated inquiries and assigning the same achievement rate as the achievement rate assigned by the allocating means to the remainder of the specified inquiry, and the advertisement frame within the processing target period to the specified inquiry so as to satisfy the achievement rate A processing device having reassignment means for allocating . the computer
Each advertisement inquiry is associated with an advertisement space allocation condition and stored,
executing an allocation step of extracting the inquiries whose allocation condition satisfies a predetermined condition, and preferentially allocating the advertising space to the inquiries having a higher priority among the extracted inquiries;
In the allocating step, the priority of the first inquiry is determined based on the allocation of the advertising space including the priority of the past inquiries of the advertiser of the first inquiry or the achievement rate of the allocation condition. ,
The processing method , wherein the allocation conditions include a GRP (gross rating point) allocation method within a broadcasting period . the computer,
storage means for storing advertisement space allocation conditions in association with each advertisement inquiry;
Functioning as allocation means for extracting the inquiries whose allocation conditions satisfy predetermined conditions and preferentially allocating the advertising space to the inquiries with high priority among the extracted inquiries;
The allocation means determines the priority of the first inquiry based on the allocation of the advertising space including the priority of the past inquiries of the advertiser of the first inquiry or the achievement rate of the allocation condition. ,
The program , wherein the allocation conditions include a GRP (gross rating point) allocation method within a broadcasting period .

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