JP7244910B2 - Information transmission system and program - Google Patents

Description

The present invention relates to a computer-configured information transmission system and program for synthesizing the contents of a content into a scenario and transmitting it to a user. Available.

In conventional information delivery systems, the interface with users is primarily visual media (documents). There is also a method of transmitting information using an auditory medium (sound), but due to the characteristics of sound, it was only able to convey extremely fragmented information and was not suitable for conveying comprehensive information. Therefore, the inventors of the present application have developed a technique of converting the content of a document into a dialogue scenario reproduced by voice and conveying the content through dialogue (see Non-Patent Document 1). This technology divides the contents of a document into a main plan and a sub-plan, and while conveying the outline of the information written in the document by reproducing the main plan, the sub-plan is reproduced in detail according to the user's reaction and transmitted. Therefore, the content of the document can be efficiently conveyed by voice. In the description of the present application, the term "response" may be used, but it means the response of the system to a question or the like, which is a type of user's reaction.

Hiroaki Takatsu, Ishin Fukuoka, Shinya Fujie, Yoshihiko Hayashi, Tetsunori Kobayashi, “Voice dialogue system enabling various information actions with different intentions”, Transactions of the Japanese Society for Artificial Intelligence, 33(1), p. DSH-C 1-24, 2018

In the speech dialogue system described in Non-Patent Document 1, the content of a document can be efficiently communicated to the user by speech. Since there are users with a wide variety of tastes, it is necessary to make it possible to exhibit the effects of the system as much as possible in response to such diversity in the real world under any circumstances.

In addition, the person who creates the document, the assistant who creates the scenario using the document, and the user who listens to the scenario played back by voice are different people, and the document creation and the scenario creation should be done separately. is preferable, after all, the document creator, the scenario generation assistant, and the user are usually different people, and the three processes of document creation, scenario generation, and scenario playback are usually performed at different places. Therefore, it is necessary to build an information transmission system that can handle such situations.

In addition, document authors may want to see how their documents will be evaluated by users, or how their documents will be summarized into scenarios. If you can get information, you can use it to create the next document. In addition, the user usually desires to have a scenario played back that is suitable for him or her, and may want more detailed information after obtaining the information in the played-back scenario.

The above is not limited to cases where the contents of a document are made into a scenario and delivered to the user by voice. The same can be said for the case where the details of the content are made into a scenario and transmitted to the user. Therefore, it is desired to develop an information transmission system capable of efficiently transmitting information while coping with the various problems and demands described above regardless of the type of content (document, video, etc.).

SUMMARY OF THE INVENTION It is an object of the present invention to provide an information transmission system and a program capable of realizing efficient information transmission in a situation where there are users with various tastes regarding contents of various contents.

The present invention collects user reaction information for each element that constitutes a scenario, that is, user reaction information for each piece of partial information obtained by dividing the content of the original content, and collects the detailed reaction information. The above object is achieved by utilizing the reaction analysis result using , and the specific configuration is as follows. In addition, the present invention also achieves the above object by changing the reproduction mode of the scenario without assuming utilization of reaction analysis results.

<First basic configuration of the present invention>

The present invention is an information transmission system configured by a computer that converts contents into scenarios and transmits them to users,
comprising a scenario generation device, a management server, and a scenario playback device,
The scenario generator is
Elements that make up the content, or elements that make up each content of the same-theme content group consisting of multiple contents on the same subject Divided into supplementary sub-plan elements and elements other than these, it is composed of main plan elements, sub-plan elements, reproduction plan information that defines the order of reproduction of main plan elements and branches to sub-plan elements. comprising scenario generation means for executing processing for generating a scenario,
The management server
scenario storage means for storing the scenario generated by the scenario generation device;
scenario distribution means for executing a process of transmitting the scenario stored in the scenario storage means to the scenario reproduction device via a network;
The scenario playback device
Scenario acquisition means for executing processing for acquiring a scenario from a management server via a network;
acquisition scenario storage means for storing scenarios acquired by the scenario acquisition means;
The scenario stored in the acquired scenario storage means is reproduced to convey to the user perceptual information recognizable by human perception. Acquisition of user's reaction information to the sub-plan elements, and execution of element switching processing including switching from reproduction of the main plan elements according to the order of reproduction to reproduction of the sub-plan elements according to the obtained reaction information. Scenario reproduction means;
reaction transmission means for executing a process of transmitting reaction information acquired by the scenario reproduction means to a management server via a network;
The management server
reaction accumulation storage means for storing reaction information transmitted from the scenario reproducing device via the network in association with the scenario identification information or in association with the scenario identification information and the user identification information;
reaction analysis means for executing a reaction analysis process for analyzing trends or other information for each scenario, for each element constituting a scenario, or for each user, using the reaction information stored in the reaction accumulation storage means; It is characterized by being configured to include

Here, the "scenario generated by the scenario generation device" stored in the scenario storage means of the management server may be a scenario transmitted from the scenario generation device via the network and registered online. Scenarios that have been manually transported to the management server (including mailing and hand-delivery) on a recording medium such as a USB memory and registered may also be used. Therefore, the scenario generation device does not necessarily have to be connected to the management server via a network.

In addition, "and each sub-plan element" in "acquiring user's reaction information to each main plan element and each sub-plan element constituting the scenario" in the "scenario reproducing means" of the scenario reproducing apparatus is It means reaction information when each subplan element is reproduced. Therefore, the subplan element may not be played, in which case there will be no reaction information.

Furthermore, "reaction information" is a conceptual term that includes information indicating that the user did not react to the reproduced elements (main plan elements and sub plan elements). However, the reaction information transmitted to the management server by the "response transmission means" of the scenario reproducing device and stored in the "reaction accumulation storage means" of the management server may include information indicating that there was no response. It doesn't have to be.

In addition, in the "reaction analysis processing for analyzing trends or other information for each scenario, for each element constituting a scenario, or for each user" by the "reaction analysis means", reaction analysis processing is performed on a "scenario basis". , the trend of the entire scenario (entire scenario A) using the reaction information for each element that constitutes the scenario (for example, reaction information for each element A1, A2, A3, . . . that constitutes scenario A) Performing reaction analysis processing to analyze, reaction analysis results by such reaction analysis processing, and reaction information for the entire scenario (general reaction information acquired after the reproduction of the entire scenario is completed. Acquisition of comprehensive reaction information is not essential in the present invention.). Furthermore, when the latter is used in combination, one of the reaction analysis results should be selected (when both reaction analysis results conflict, it should be determined in advance which reaction analysis result should be selected with priority. and combining both reaction analysis results to obtain a comprehensive reaction analysis result. The contradictory case is, for example, the entire scenario A obtained after the playback of the entire scenario A is completed, although there is a lot of information indicating interest in the reaction information for each of the elements A1, A2, A3, . . . This is the case where the reaction information to the user is information indicating a lack of interest, or vice versa.

In addition, in the above, the reaction analysis processing for each “element constituting the scenario” includes the reaction analysis processing for analyzing the tendency of each element including both the main plan element and the sub plan element. and performing reaction analysis processing to analyze trends, etc., for only the main plan elements or only the sub plan elements.

In addition, the elements that make up the scenario (main plan elements and sub plan elements) and the elements that make up the original content used to generate the scenario may be hierarchical (for example, the 10), the above-mentioned reaction analysis processing in units of “elements constituting a scenario” includes reaction analysis processing in units of various elements as shown below. First, the elements (main plan elements and sub-plan elements) that make up the scenario are subdivided, and it may be possible to acquire reaction information for the subdivided elements. For example, when outputting a scenario generated from the content of a document as synthesized speech, it is possible to set units called utterance clauses (playback clauses) and acquire reaction information for the utterance clauses. If one utterance clause corresponds to multiple original clauses, it is possible to obtain reaction information in units of each original clause, and furthermore, it is possible to obtain reaction information in units of words contained in the original clause. It is also possible to acquire information. Next, the largest element unit among the element units for which reaction information is acquired during scenario playback (in the above example, the largest element unit among the utterance clause, the original phrase, and the words contained in the original phrase) Section) may exist as elements that make up the original content. For example, if multiple utterance clauses that make up a scenario correspond to one sentence in the original sentence (content), reaction information is not acquired for each original sentence, but multiple utterance clauses By using the reaction information, it is possible to analyze the tendency of the original sentence. As described above, the reaction analysis process for each "element constituting the scenario" includes the process of analyzing the tendency of the upper element using the reaction information for the lower element. Specifically, in the above example, there is a process (process in the same layer) that analyzes the tendency of (a part of the original document corresponding to) the utterance clause using reaction information to the utterance clause. Secondly, from the hierarchical relationship, using the reaction information for at least one word contained in the original phrase, analysis of trends etc. for the original phrase, processing for at least one original phrase corresponding to the utterance phrase Using the reaction information, a process of analyzing trends, etc., of (the part of the original document corresponding to) the utterance clause, using the reaction information for at least one utterance clause corresponding to the original sentence, Furthermore, not only the hierarchical relationship across two layers, but also, for example, using reaction information for at least one word contained in the utterance clause, the original corresponding to the utterance clause ( It is also possible to perform hierarchical processing spanning three or more hierarchies, such as processing that analyzes the tendency of a portion of a document).

In addition, when the term "scenario unit" is used in the explanation of this application, it may be a concept that includes "the element unit that constitutes the scenario." This is a case where we consider it to be an information analysis on a scenario-by-scenario basis. However, the element does not necessarily exist as a subordinate concept of the scenario (a component of a specific scenario), and does not exclude the establishment of a function that performs information analysis on an element-by-element basis that transcends the scenario. Such functions may be provided together. Information analysis on an element-by-element basis that transcends scenarios means, for example, that element A3 in scenario A is ``Taro Waseda won the gold medal.'' Taken.”, when there is an element that happens to be the same or similar, the reaction information of each user to that element is aggregated.

Furthermore, the ``other information'' in the ``reaction analysis process for analyzing trends or other information'' by the ``reaction analysis means'' means, for example, whether or not specific information is included in the reaction information, or whether or not the reaction information contains specific information. It is intended to include analysis of information that cannot necessarily be said to be a trend, such as whether or not information corresponds to specific information.

In such an information transmission system of the present invention, reaction information acquired in the scenario reproduction process, that is, reaction information for each element (main plan element and sub plan element) that constitutes the scenario, is not general reaction information for the entire scenario. can be collected and analyzed to obtain reaction analysis results. Therefore, by utilizing the obtained reaction analysis results, it is possible to realize efficient information transmission in various aspects.

For example, one scenario is played back by a plurality of users, and detailed reaction information from those users can be obtained. is fed back to the creator of the original content used to generate the scenario, evaluation of the created content (work evaluation), reflection in the content to be created next, evaluation of the content creator (personnel evaluation), etc. can be useful for

In addition, since one user reproduces a plurality of scenarios and obtains detailed reaction information for those scenarios, if the user's response analysis result by the reaction analysis means is fed back to the user, It is possible to reproduce the scenario in accordance with the user's preference, and to obtain more detailed information on the information that the user is interested in among the information provided by the scenario reproduction, thereby achieving the above object.

As described above, the user's reaction information is first used for switching processing between elements including switching from main plan elements to sub plan elements during scenario playback. This is the technical content described in Non-Patent Document 1 mentioned above. In addition to this, in the present invention, reaction information can be used in forms other than the basic form of use, and specifically, the following configuration can be adopted.

<Configuration that allows access to original information>

That is, in the information transmission system described above,
Storing, as original information corresponding to the scenario, content for which the scenario is generated, the same-theme content group, or one or more related contents having content related to the content or the same-theme content group. , in response to a request from the original information access device for obtaining original information from the user or a service provider to the user using the original information access data, the original information is transmitted to the original information access device via the network. Equipped with an original information providing server that
The reaction analysis means of the management server is
Using at least one reaction information about the same user stored in the reaction accumulation storage means, the scenario in which each user showed interest in the content is determined, and the at least one scenario determined to show interest is corresponded. Execution of processing for storing original information access data for acquiring original information, or scenario identification information for the scenario or original information identification information for the corresponding original information in the user information storage means in association with the user identification information. It is configured to
The management server
At least one original information access data stored in a user information storage means in association with user identification information about a user who acquires the original information or a user who receives service from a service provider who acquires the original information, or At least one scenario identification information or original information access data corresponding to the original information identification information associated with the user identification information about the user and stored in the user information storage means is sent to the original information access device via the network. It comprises an original information access data transmitting means for transmitting or transmitting to another server on the transmission path to the original information access device for transmission to the original information access device. is desirable.

In this way, in the case where the original information can be accessed, when there is a scenario that the user is interested in during scenario playback, the user can access the original information corresponding to the scenario and obtain more detailed information. information can be obtained. Also, the service provider to the user can provide services that meet the preferences of the user. For example, if the service provider is a hotel or the like where the user stays, a magazine or the like that describes the original article corresponding to the scenario that the user was interested in when played back in the car while traveling to the hotel, etc. It is possible to provide a service of handing over to the user when the user arrives at a hotel or the like.

<Configuration for evaluating content using reaction information>

In addition, in the information transmission system described above,
The reaction analysis means of the management server is
classifying and aggregating the content of the reaction information for each main plan element and each sub plan element constituting the scenario by using the reaction information of a plurality of users with respect to the same scenario stored in the reaction accumulation storage means; The results of this classification and aggregation are stored in the reaction analysis result storage means in association with the scenario identification information and/or the corresponding content identification information, or the results of the classification and aggregation for each scenario or each corresponding content are further stored in the content. a process of associating the result aggregated for each creator with the content creator identification information and storing it in the reaction analysis result storage means,
The management server
including reaction analysis result transmission means for executing a process of transmitting the reaction analysis result stored in the reaction analysis result storage means to the content creation device in which the content corresponding to the scenario has been created, via a network;
The content creation device
a reaction analysis result acquisition means for executing a process of acquiring, via a network, the reaction analysis results stored in the reaction analysis result storage means of the management server;
Using the reaction analysis results obtained by the reaction analysis result obtaining means, classification and rejection information on whether or not each element constituting the content was selected as the main planning element, and reaction information when the element was selected as the main planning element. Output the results of aggregation, classification and aggregation results of adoption/rejection information on whether sub-plan elements were selected and reaction information when sub-plan elements were selected, or for each scenario or corresponding content It is preferable to include a content evaluation means for executing a process of outputting the results of classification and tabulation for each content creator.

In the case of a configuration in which reaction information is used to evaluate content in this way, content creators can determine which parts of their own content are to be adopted as main plan elements and which parts are to be adopted as sub plan elements. It is possible to check what kind of user reaction was given to each of these elements. Therefore, the information and knowledge obtained from the confirmation can be reflected in the next content creation, making it possible to create content that is more preferred by users and content that generates more appropriate scenarios. becomes. In addition, if the aggregated results for each content creator are output, the aggregated results can be used for personnel evaluation of each content creator in the organization such as the company to which the content creator belongs. becomes.

<Configuration for channel switching during continuous scenario playback using reaction information>

Furthermore, in the information transmission system described above,
The management server
A single field that predetermines the reproduction order of a plurality of scenarios in a single field as reproduction management information that predetermines the reproduction order when a plurality of scenarios are to be continuously reproduced for the same user by the same scenario reproduction device. and a reproduction management information storage means for storing at least one set of channel information for each field and storing at least one set of mixed channel information that predetermines the reproduction order of a plurality of scenarios in which a plurality of fields are mixed. ,
The scenario reproducing means of the scenario reproducing device includes:
The scenario is reproduced according to the reproduction management information acquired from the reproduction management information storage means of the management server, or transmitted via the network by the scenario distribution means according to the reproduction management information stored in the reproduction management information storage means from the management server. While playing the coming scenario,
Determining whether or not the user is interested in the contents of the scenario of the channel being reproduced, using at least one piece of reaction information about the user stored in the reaction accumulation storage means by the reaction analysis means of the management server. or according to the result of determination using at least one piece of reaction information about the user stored in the reaction storage means by the local reaction analysis means of the scenario reproduction device, the channel is switched and the scenario is reproduced. It is good also as a structure which performs the process to carry out.

In the case where the reaction information is used to switch channels during continuous reproduction of scenarios in this way, for example, the scenario on the channel being reproduced continues in a state of no reaction, or is boring or uninteresting. , It is possible to automatically switch channels by determining that the user is not interested in the scenario of the channel if there are many reactions indicating that it is silly, irrelevant, boring, etc. Become.

<Structure for replaying a scenario by changing the number of main plan elements according to the determination result of the success or failure of the multi-information presentation condition using the reaction information>

In addition, in the information transmission system described above,
The scenario playback device
Using the reaction information of the latest predetermined period acquired from the user stored in the reaction storage means, it is determined whether or not the multi-information presentation condition indicating that the user requires a large amount of information presentation is satisfied. comprising a local reaction analysis means for executing the process of determining,
The scenario reproducing means of the scenario reproducing device includes:
When it is determined by the local reaction analysis means that the multiple information presentation condition is satisfied, all or part of the sub-plan elements from the middle of the scenario being reproduced at the time of determination or from the scenario to be reproduced next are added to the main plan. A plurality of scenarios with different numbers of main plan elements generated from the same content or the same content group with the same theme by the scenario generation means of the scenario generation device from the scenario to be reproduced as an element or reproduced next. It is desirable that a scenario having more main plan elements than the scenario being played back is selected and played back.

In this way, when the scenario is played back by changing the number of main plan elements according to the result of judging the success or failure of the multi-information presentation condition using the reaction information, the user wants to present a lot of information. When there is a tendency, it is possible to make adjustments to increase the amount of information transmitted to the user, and by utilizing reaction information, it is possible to realize information presentation that better meets the needs of the user.

<Structure for Playing Scenario According to Knowledge Level Judgment Results Using Reaction Information>

Furthermore, in the information transmission system described above,
The reaction analysis means of the management server is
The reaction information stored in the reaction accumulation storage means is used to execute a process of determining the knowledge level of each user,
The scenario reproducing means of the scenario reproducing device includes:
According to the knowledge level stored in the user information storage means of the management server or the user setting storage means of the scenario reproduction device, the scenario generation means of the scenario generation device generates the main content from the same content or the same subject content group. A configuration that selects and reproduces one of a plurality of scenarios with different numbers of plan elements, or executes processing for reproducing the scenario with all or part of the sub-plan elements regarded as main plan elements. It is desirable that

In this way, when a scenario is played back according to the determination result of the knowledge level using the reaction information, the number of main plan elements of the scenario to be played back is changed and adjusted according to the knowledge level of the user. It becomes possible to Therefore, a scenario with a small number of main planning elements is reproduced for a user with a high knowledge level because detailed explanation is unnecessary, and a scenario with a large number of main planning elements is reproduced for a user with a low knowledge level. can be adjusted to play back

The various system configurations described above are configured to use the reaction information acquired by the scenario reproducing means of the scenario reproducing device (in addition to switching processing between elements including switching from main plan elements to sub plan elements, reaction However, as a configuration capable of realizing efficient information transmission, the following configuration may be employed.

<Structure for replaying a scenario by changing the number of main plan elements according to the moving speed of the user>

That is, in the information transmission system described above,
The scenario playback device
comprising moving speed acquisition means for executing processing for acquiring the moving speed of the scenario reproducing device,
The scenario reproducing means of the scenario reproducing device includes:
One of a plurality of scenarios with different numbers of main plan elements generated from the same content or the same same subject content group by the scenario generating means of the scenario generating device according to the moving speed obtained by the moving speed obtaining means. is selected and reproduced, or all or part of the sub-plan elements are regarded as main plan elements and the scenario is reproduced.

In this way, when the scenario is played back by changing the number of main plan elements according to the moving speed of the user, when the user is moving at a fast speed, the number of main plan elements at the time of scenario playback is reduced. while the user is moving at slow speeds (including zero), adjustments can be made to increase the number of main plan elements during scenario playback. For this reason, for example, introduction of exhibits to a user walking in a museum, introduction of shops and attractions to a user traveling in a tourist spot or an amusement park by car or bicycle, or walking, and introduction of a safari park. In a specific area, such as introducing animals to users traveling by car, and introducing the area around stations and along the railway to users traveling by train (limited express, express, local trains, etc.) on railroad tracks. It is possible to realize a configuration suitable for scenario reproduction in

In addition, when the user wants to receive a large amount of information, the user can self-adjust the movement speed by walking slowly, running the car or bicycle slowly, or by stopping or stopping the vehicle. Conversely, if the user is not interested in the place or the things that exist there, it is possible to make adjustments such as leaving early or passing by quickly. It also means that In other words, it is not the reaction information acquired by the scenario reproducing means of the scenario reproducing device, but the user receives the scenario reproduced (heard or sees the scenario) and adjusts his/her movement speed in response to it. If the player does something (walking slowly, etc.), the adjustment behavior (a kind of reaction) is fed back to the system, and the play mode of the scenario changes.

<Structure for replaying a scenario by changing the number of main plan elements according to the time of replay and the user's position information>

In addition, in the information transmission system described above,
The scenario reproducing means of the scenario reproducing device includes:
Using the time of reproduction and/or the position information of the scenario reproduction device, it is determined whether or not the time and/or the position information satisfies a predetermined condition. Select and reproduce one of a plurality of scenarios with different numbers of main plan elements generated from the same content or the same content group with the same subject by the scenario generation means, or select all or one of the sub plan elements. A configuration may be adopted in which a process for playing back a scenario is executed by regarding the section as a main plan element.

Here, "whether or not a predetermined condition is satisfied" means whether or not the current time at the time of playback falls within a predetermined time range, and/or the scenario playback device (thus, It means whether or not the current location information of the user) is within a predetermined regional range. Then, in what range the current time and/or in what range the current location information of the scenario reproducing device (and thus the user) falls, the number of main plan elements is determined. Scenario configuration change information that indicates how to increase or decrease (which of multiple scenarios with different numbers of main plan elements is selected, or which subplan elements are regarded as main plan elements) , may be described in a program constituting the scenario reproducing means (or stored in system data used by the program), may be placed in the scenario, and may be associated with the scenario in the scenario storage means of the management server or the scenario reproducing device. may be external data to be stored in the acquired scenario storage means, or a combination thereof.

When described in the program (or stored in the system data used by the program), the temporal range (e.g., range indicating daytime, range indicating nighttime, etc.) or regional range (e.g., range indicating downtown area) , range indicating rural areas, range indicating Kanto region, etc.), specific data will be described or stored, but it is not possible to select which of the multiple scenarios with different numbers of main planning elements is selected. should describe or store information (this information is included in the scenario ID, for example) as to which scenario with the largest (or smallest) number of main plan elements is to be selected. It is not necessary to describe or store specific scenario identification information (scenario ID itself) that identifies each scenario. Information as to which sub-plan element is to be regarded as the main plan element can be placed in the scenario (determined by the data structure of the scenario), or can be external data stored in association with the scenario. In the case of combination, for example, the temporal range or regional range (information on what kind of situation the number of main planning elements should be changed) is described in the program (or in the program (stored in the system data used), and when it corresponds to the description or stored range, according to the information arranged in the scenario (scenario data structure), execute the processing that regards the sub-plan element as the main plan element and so on.

If the scenario is reproduced by changing the number of main plan elements according to the time of reproduction and the position information of the user, the number of main plan elements may be reduced during busy daytime or weekdays, for example. On the other hand, it is possible to make adjustments such as increasing the number of main plan elements during busy nights and holidays. Also, in restless areas (areas with poor viewing environment) such as downtown areas with heavy traffic of people and cars, along main roads, etc., the number of main planning elements should be reduced and , in an area where viewing can be done comfortably (an area with a good viewing environment), it is possible to make adjustments such as increasing the number of main plan elements. Furthermore, at a specific time and/or in a specific area, it is possible to close up a specific sub-plan element and reproduce it as a main plan element. Specific sub-plan elements (including information outside the original content) are, in addition to the advertising elements described below, for example, information on winning medals during the Olympics, information on the success or failure of important bills during the session of the Diet, It is various information linked to time and place, such as disaster occurrence information, smog occurrence information, lightning forecast, etc. in the area. Therefore, efficient information transmission to the user can be realized.

In addition, the above-described structure for reproducing the scenario by changing the number of main plan elements according to the time of reproduction and the position information of the user can be applied regardless of the contents of the scenario and its constituent elements. When arranging advertisement elements in a scenario, the following configuration can be adopted.

<Structure in which advertising elements are placed in a scenario and controlled by time of playback or position information of the scenario playback device>

Furthermore, in the information transmission system described above,
The scenario reproducing means of the scenario reproducing device includes:
Using the time of playback and/or the location information of the scenario playback device, or in addition to these, the type of transportation means equipped with the scenario playback device, the time and/or the location information, or the determining whether or not the type of means of transportation satisfies a predetermined condition, and according to the result of the determination, reproducing the scenario by regarding sub-plan elements at least partially including advertising elements as main plan elements; Alternatively, instead of the sub-planning element not including the advertising element, the sub-planning element including at least a part of the advertising element may be reproduced.

Here, which sub-plan element is considered to be the main plan element when the time, location information, or type of transportation means, or which sub-plan element (including advertising elements) Scenario configuration change information indicating which sub-plan elements (sub-plan elements including at least part of advertisement elements) are to be reproduced instead of the sub-plan elements that do not exist) may be placed in the scenario. It may be external data associated with and stored in the scenario storage means of the management server or the acquired scenario storage means of the scenario reproducing device. Since the advertisement element is usually updated or has a time limit, the scenario configuration change information is written in the program that constitutes the scenario playback means (or in the system data used by the program). However, in such cases, for example, programs and system data can be updated by downloading or the like.

In this way, when the advertisement elements are arranged in the scenario and are controlled by the playback time and the position information of the scenario playback device, the user can find useful information at the appropriate timing and in the appropriate place. advertising information can be obtained. Therefore, efficient information transmission to the user can be realized.

Note that the configuration to be described below is a case in which advertising content is scenarioized instead of arranging advertising elements in a scenario as described above, and the entire scenario is an advertisement.

<Configuration for playing back advertisements in scenarios>

In addition, in the information transmission system described above,
In the scenario storage means of the management server,
A scenario for general content and a scenario for advertising content are stored,
The scenario acquisition means of the scenario playback device is
It is configured to execute processing for acquiring scenarios for general content and scenarios for advertising content,
The scenario reproducing means of the scenario reproducing device includes:
At least one of the timing before and after the scenario for general content is played,
Similar advertisement reproduction processing for reproducing a scenario for advertisement content having a main plan element or sub plan element similar to the main plan element or sub plan element constituting the scenario for the general content,
Advertising content having attributes corresponding to the user's favorite field, gender, age, residential area, occupation, or other user attributes stored in the user information storage means of the management server or the user setting storage means of the scenario playback device an attribute-matching ad playback process that plays scenarios for
A similar/attribute-matching advertisement reproduction process for reproducing a scenario for advertisement content that satisfies the reproduction requirements of both the similar advertisement reproduction process and the attribute-matching advertisement reproduction process,
Alternatively, when conditions such as time, position information of the scenario reproducing device, type of means of transportation equipped with the scenario reproducing device, or a combination of these conditions are met, a situation-dependent advertisement reproducing process is executed to reproduce the scenario for the advertising content. It is desirable to be configured to

Here, "the user's favorite field, gender, age, residential area, occupation, or other attributes of the user stored in the user information storage means of the management server or the user setting storage means of the scenario playback device" , or attributes determined by attribute analysis by the reaction analysis means of the management server or the local reaction analysis means of the scenario playback device using the user's reaction information. In the latter case, the user's This is one of the utilization forms of reaction information.

In the case where advertisements are played back in scenarios in this way, scenarios can be generated by similar processing for general content and advertisement content, and the advertisements to be played back are similar in content to general content, , and user attributes, it is possible to provide useful advertisements to users. In addition, regarding the situation-dependent advertisement reproduction process, since advertisement reproduction is performed according to the user's reproduction time, the user's current position, and the user's movement mode, it is possible to provide useful advertisements to the user. becomes.

<Scenario generation according to scenario generation instruction information by content creator>

Furthermore, in the information transmission system described above,
The scenario generation means of the scenario generation device is
Main plan instruction information and sub-plan to the effect that the elements constituting the content are to be set as main plan elements as scenario generation instruction information set by the content creator for the content to be generated for the scenario or each content of the same subject content group. Sub-plan instruction information to the effect that it is set to the element, masking instruction information to the effect that it is not set to either the main plan element or the sub-plan element, or blurring or abstraction to the effect that it is set to the main plan element or the sub-plan element When the replacement instruction information is added, it is desirable that the scenario generation process is executed according to the scenario generation instruction information.

In this way, when a scenario is generated according to the scenario generation instruction information by the content creator, the scenario generation instruction information is given priority when the scenario is automatically generated or semi-automatically generated, and the normal scenario generation algorithm is used. It is possible to generate a scenario in a state different from the scenario generated in . Therefore, it is possible to generate a scenario that reflects the content creator's intention. It should be noted that the scenario generated according to the scenario generation instruction information and the scenario generated by the normal scenario generation algorithm may eventually match. However, just to be sure, scenario generation instruction information may be attached.

The system configuration described above can be used regardless of the type of content (document, video, etc.) for which the scenario is to be generated, and regardless of the scenario playback format (audio output, video output, etc.). The form of acquisition of reaction information during playback (voice input, input by mouse operation, keyboard input, touch panel input, gesture input by motion capture (including sign language input), etc.) does not matter, but if the content is a word In the case of a document or voice that is a set of , the following configuration can be adopted.

<Configuration for Generating a Scenario Using the Importance of Words Prepared in Correspondence to User Classification>

That is, in the information transmission system described above,
The scenario generation means of the scenario generation device is
Different main plan elements from the same content or the same content group with the same theme by selecting the main plan elements using the importance of a plurality of types of words prepared corresponding to the classification by the user's attributes or the classification by clustering. is configured to execute processing for generating a plurality of scenarios having
The scenario reproducing means of the scenario reproducing device includes:
User information storage means of the management server or user setting storage means of the scenario reproduction device among a plurality of scenarios having different main plan elements generated from the same content or the same group of same-theme contents by the scenario generation means of the scenario generation device The configuration may be such that the scenario corresponding to the user's attribute or the cluster number to which the user belongs stored in is executed.

Here, the "user attribute" used in the "classification by user attribute" may be an attribute based on the user's self-application, or an attribute about the user stored in the reaction accumulation storage means by the reaction analysis means of the management server. An attribute automatically determined using at least one piece of reaction information, or an attribute automatically determined using at least one piece of reaction information about the user stored in the reaction storage means by the local reaction analysis means of the scenario reproducing device may be used. Using automatically determined attributes is one form of utilization of reaction information. Also, in the "classification by clustering", cluster analysis is performed using reaction information, so this case is also one of the utilization forms of reaction information.

In this way, when a scenario is generated using the degree of importance of words prepared in association with the user's classification, even when transmitting the same content or the content of the same same subject content group, By reproducing the scenario in a state corresponding to the characteristics of the user, it is possible to transmit the contents of the scenario, and to realize efficient information transmission.

Further, when scenario reproduction is performed by voice output, the following configuration can be adopted.

<Configuration for Adjusting Audio Output During Scenario Playback According to Intimacy Between System and User Determined Using Reaction Information>

That is, in the information transmission system described above,
The scenario reproducing means of the scenario reproducing device includes:
Intimacy between the system and the user, according to the result of determination using at least one reaction information about the user stored in the reaction accumulation storage means by the reaction analysis means of the management server, or local to the scenario reproduction device Adjusting the time interval between phrases when continuously reproducing adjacent phrases and increasing the utterance rate according to the result determined by the reaction analysis means using at least one piece of reaction information about the user stored in the reaction storage means It is desirable to have a configuration in which at least one of adjustment and tone adjustment is performed to reproduce the scenario by voice output.

In the case where the voice output during scenario playback is adjusted according to the degree of intimacy between the system and the user determined using reaction information in this way, Therefore, it becomes possible to reproduce the scenario in a state corresponding to the character and individuality of the user, and it is possible to realize efficient information transmission.

<Configuration for Adjusting Audio Output During Scenario Playback According to User Type Determined Using Reaction Information>

In addition, in the information transmission system described above,
The scenario reproducing means of the scenario reproducing device includes:
Taciturn/talkative, quick/slow understanding, or other user types, according to the result of determination using at least one of the reaction information about the user stored in the reaction accumulation storage means by the reaction analysis means of the management server or by regarding the secondary plan element as the main plan element according to the result determined by the local reaction analysis means of the scenario reproduction device using at least one reaction information about the user stored in the reaction storage means By adjusting the amount of speech information, adjusting the time interval between phrases when consecutively playing adjacent phrases, adjusting the speech rate, or considering sub-plan elements for trivia generated from information other than content as main plan elements It is desirable to have a configuration in which at least one adjustment of the frequency of trivia insertion or the frequency of use of other speech strategies is performed, and the process of playing back the scenario by voice output is performed.

In the case where the audio output during scenario playback is adjusted according to the user type determined using the reaction information in this way, it is possible to adjust the voice output according to the user's characteristics such as taciturn/talkative, quick/slow understanding, and the like. Scenarios can be played back in the same state, and efficient information transmission can be realized.

<Second Basic Configuration of the Present Invention: Configuration for Reproducing Scenarios Not Containing Subplan Elements and Enabling Access to Original Information>

The information transmission system of the present invention described above is configured to switch between the main plan elements and the sub plan elements using the user's reaction information to reproduce the scenario. A configuration that does not include subplan elements is also possible, and even in that case, efficient information transmission can be realized. In this case, the scenario does not include sub-plan elements, so it is not appropriate to describe it as the main plan element (because it is called "main" even though there is no "secondary"), but as shown below Extraction processing of the main plan elements in the configuration is performed by the same algorithm as the processing of generating the scenario including the above-mentioned main plan elements and sub-plan elements, so it is intentionally described as the main plan elements. Therefore, since the extraction processing of the main plan element in the following configuration is the extraction processing of the important part of the content or the content of the same theme, for example, from the document consisting of 10 sentences, regardless of the importance A simple process of extracting the first three sentences is not the scenario generation process according to the present invention.

The present invention is an information transmission system configured by a computer that converts contents into scenarios and transmits them to users,
comprising a scenario generating device, a management server, a scenario reproducing device, and an original information providing server,
The scenario generator is
A main plan element that extracts an important part that is a summary of the content or the contents of the same theme content group, from the elements that make up the content or the elements that make up each content of the same theme content group consisting of multiple contents related to the same theme and other elements, and a scenario generating means for executing a process of generating a scenario composed of main plan elements and reproduction plan information defining the reproduction order of the main plan elements,
The management server
scenario storage means for storing the scenario generated by the scenario generation device;
scenario distribution means for executing a process of transmitting the scenario stored in the scenario storage means to the scenario reproduction device via a network;
The scenario playback device
Scenario acquisition means for executing processing for acquiring a scenario from a management server via a network;
acquisition scenario storage means for storing scenarios acquired by the scenario acquisition means;
The scenario stored in the acquisition scenario storage means is reproduced to convey to the user perceptual information recognizable by human perception. Scenario playback means for executing a process of acquiring reaction information of
reaction transmission means for executing a process of transmitting reaction information acquired by the scenario reproduction means to a management server via a network;
The original information providing server
Storing, as original information corresponding to the scenario, content for which the scenario is generated, the same-theme content group, or one or more related contents having content related to the content or the same-theme content group. , in response to a request from the original information access device for obtaining original information from the user or a service provider to the user using the original information access data, the original information is transmitted to the original information access device via the network. It is configured to
The management server
reaction accumulation storage means for storing reaction information transmitted from the scenario reproducing device via the network in association with the scenario identification information and the user identification information;
Using at least one piece of reaction information about the same user stored in the reaction accumulation storage means, a scenario in which each user is interested in the contents is determined, and at least one scenario determined to be in interest is dealt with. the original information access data for acquiring the original information, or the scenario identification information for the scenario or the original information identification information for the corresponding original information, in association with the user identification information and stored in the user information storage means. a reaction analysis means to perform;
At least one original information access data stored in a user information storage means in association with user identification information about a user who acquires the original information or a user who receives service from a service provider who acquires the original information, or At least one scenario identification information or original information access data corresponding to the original information identification information associated with the user identification information about the user and stored in the user information storage means is sent to the original information access device via the network. and an original information access data transmission means for executing a process of transmitting or transmitting to another server on a transmission path to the original information access device for transmission to the original information access device. It is characterized by having

In the information transmission system of the present invention, since the scenario does not include sub-plan elements, the sub-plan elements are transferred from the main plan elements to the sub-plan elements in accordance with the user's reaction information acquired by the scenario reproducing means of the scenario reproducing device. switching processing is not performed. However, since the user's reaction information for each main plan element is acquired, the reaction information can be used to access the original information. Therefore, rather than obtaining rough reaction information for the entire scenario, the acquisition processing of reaction information in fine units is performed in the process of reproducing the scenario, and the reaction information is used. Since it is the same as the configuration in which a scenario including elements is played back and access to the original information is made possible, similar effects can be obtained.

The first and second basic configurations of the present invention described above are configurations on the premise of utilization of reaction analysis results, but as described below, the configurations are not necessarily based on the premise of utilization of reaction analysis results. However, efficient information transmission can be realized.

<Third Basic Configuration of the Present Invention: Configuration for Replaying a Scenario by Changing the Number of Main Planning Elements According to the Movement Speed of the User, and Configuration Not Accompanied by Reaction Analysis Processing>

That is, the present invention is an information transmission system configured by a computer that converts contents into scenarios and transmits them to users,
comprising a scenario generation device and a scenario playback device,
The scenario generator is
Elements that make up the content, or elements that make up each content of the same-theme content group consisting of multiple contents on the same subject Divided into supplementary sub-plan elements and elements other than these, it is composed of main plan elements, sub-plan elements, reproduction plan information that defines the order of reproduction of main plan elements and branches to sub-plan elements. comprising scenario generation means for executing processing for generating a scenario,
The scenario playback device
scenario storage means for storing the scenario generated by the scenario generation device;
The scenario stored in the scenario storage means is reproduced to convey to the user perceptual information recognizable by human perception. Scenario for acquiring user's reaction information to plan elements, and executing switching processing between elements including switching from reproduction of main plan elements according to the order of reproduction to reproduction of sub plan elements according to the acquired reaction information. reproduction means;
a moving speed acquiring means for executing processing for acquiring the moving speed of the scenario reproducing device,
The scenario reproducing means of the scenario reproducing device includes:
One of a plurality of scenarios with different numbers of main plan elements generated from the same content or the same same subject content group by the scenario generating means of the scenario generating device according to the moving speed obtained by the moving speed obtaining means. is selected and played back, or all or part of the sub-plan elements are regarded as main plan elements and the scenario is played back.

Here, the 'scenario generation device' and the 'scenario playback device' do not necessarily have to be connected via a network. It doesn't even need to be installed. Therefore, the scenario generated by the scenario generation device may be directly transmitted from the scenario generation device to the scenario reproduction device via the network, and sent from the scenario generation device to the scenario reproduction device via the management server via the network. It may be transmitted from the scenario generation device to the scenario reproduction device via the content creation device via a network, or may be manually transmitted to the scenario reproduction device using a recording medium such as a DVD or a USB memory. It may be a scenario that has been transported (including mailed or hand-delivered) to a scenario reproducing device and stored in the scenario storage means of the scenario reproducing device.

In the case of the first and second basic configurations of the present invention described above, the scenario storage means was provided in the management server and the acquired scenario storage means was provided in the scenario playback device. The third basic configuration of the invention does not presuppose installation of a management server or acquisition of a scenario via the management server. described.

Further, as described above, the third basic configuration of the present invention does not presuppose installation of a management server and acquisition of scenarios via the management server. In some cases, various detailed configurations (for example, a configuration for accessing original information, etc.) in the case of adopting the above-described first and second basic configurations of the present invention can be combined.

Even in the case where the scenario is reproduced by changing the number of main planning elements in accordance with the user's moving speed and the configuration is not accompanied by the reaction analysis process, the above-described embodiment of the present invention can be used. The same effect as in the case of adopting the same detailed configuration (configuration using movement speed) in the first basic configuration (configuration with reaction analysis processing) can be obtained.

<Fourth Basic Configuration of the Present Invention: Configuration for Replaying a Scenario by Changing the Number of Main Planning Elements According to Replay Time and User Position Information, and Configuration Not Accompanied by Reaction Analysis Processing>

In addition, the present invention is an information transmission system configured by a computer that converts contents into scenarios and transmits them to users,
comprising a scenario generation device and a scenario playback device,
The scenario generator is
Elements that make up the content, or elements that make up each content of the same-theme content group consisting of multiple contents on the same subject Divided into supplementary sub-plan elements and elements other than these, it is composed of main plan elements, sub-plan elements, reproduction plan information that defines the order of reproduction of main plan elements and branches to sub-plan elements. comprising scenario generation means for executing processing for generating a scenario,
The scenario playback device
scenario storage means for storing the scenario generated by the scenario generation device;
The scenario stored in the scenario storage means is reproduced to convey to the user perceptual information recognizable by human perception. Scenario for acquiring user's reaction information to plan elements, and executing switching processing between elements including switching from reproduction of main plan elements according to the order of reproduction to reproduction of sub plan elements according to the acquired reaction information. comprising a reproduction means,
The scenario reproducing means of the scenario reproducing device includes:
Using the time of reproduction and/or the position information of the scenario reproduction device, it is determined whether or not the time and/or the position information satisfies a predetermined condition. Select and reproduce one of a plurality of scenarios with different numbers of main plan elements generated from the same content or the same content group with the same subject by the scenario generation means, or select all or one of the sub plan elements. It is characterized in that it is configured to execute the process of replaying the scenario by regarding the part as a main planning element.

Here, the 'scenario generation device' and the 'scenario playback device' do not necessarily have to be connected via a network. It is the same as the case of the third basic configuration of the present invention described above in that it does not need to be installed. It is also the same that "acquired scenario storage means" in the scenario reproducing apparatus is replaced with "scenario storage means". Furthermore, it is also the same that various detailed configurations (for example, a configuration for accessing original information, etc.) can be combined.

Even if the scenario is played back by changing the number of main plan elements according to the playback time and the user's position information, and the scenario is not accompanied by the reaction analysis process, The same effect as in the case of adopting the same detailed configuration (configuration using time and user position information) in the first basic configuration of the present invention described above (configuration with reaction analysis processing) can be obtained.

<Program Invention>

A program of the present invention is for causing a computer to function as a management server that constitutes the information transmission system described above.

Further, a program of the present invention is for causing a computer to function as a scenario reproducing device that constitutes the information transmission system described above.

Further, the program of the present invention is for causing a computer to function as a scenario generating device that constitutes the information transmission system described above.

Note that the above program or part thereof may be, for example, a magneto-optical disk (MO), a compact disk (CD), a digital versatile disk (DVD), a flexible disk (FD), a magnetic tape, or a read-only memory (ROM). , electrically erasable and rewritable read-only memory (EEPROM), flash memory, random access memory (RAM), hard disk drive (HDD), solid state drive (SSD), flash disk, etc. It is possible to store, distribute, etc. by using a transmission medium such as a wired network such as LAN, MAN, WAN, the Internet, intranet, extranet, or a wireless communication network, or a combination thereof. It is also possible to carry it on a carrier wave. Furthermore, the above program may be part of another program, or may be recorded on a recording medium together with a separate program.

As described above, according to the present invention, the reaction information of the user to each main plan element and each sub plan element is acquired during scenario reproduction, and reaction analysis is performed by collecting detailed reaction information. Since the reproduction form of the scenario is changed according to the situation, there is an effect that efficient information transmission can be realized for various contents under the situation where there are users with various tastes.

1 is an overall configuration diagram of an information transmission system according to an embodiment of the present invention; FIG. FIG. 4 is an explanatory diagram showing the forms of scenario generation, distribution, and response collection according to the embodiment; FIG. 4 is an explanatory diagram showing form (1) of distribution management and reproduction management of the scenario of the embodiment; FIG. 4 is an explanatory diagram showing a form (2) of scenario distribution management and reproduction management of the embodiment; 4 is a diagram showing a specific example of reproduction management information made up of a plurality of pieces of channel information according to the embodiment; FIG. FIG. 4 is an explanatory diagram of scenario reproduction in the specific area mode of the embodiment; The figure which shows the specific example of the data structure of the scenario of the said embodiment. The figure which shows the specific example which produces|generates several scenarios from which the number of main plan elements differs from one content of the said embodiment. FIG. 4 is a diagram showing a specific example of reaction information of the embodiment and feedback of reaction information to the content creation device; FIG. 4 is an explanatory diagram showing the correspondence relationship between the components of the content and the scenario in the embodiment; FIG. 4 is an explanatory diagram showing the relationship between scenario playback and user reactions in the embodiment; FIG. 4 is an explanatory diagram showing a form of acquisition of original information access data and a form of acquisition and utilization of original information according to the embodiment; The figure which shows an example of the user setting screen of the said embodiment. The figure of the flowchart which shows the flow of the information transmission process by the information transmission system of the said embodiment.

An embodiment of the present invention will be described below with reference to the drawings. FIG. 1 shows the overall configuration of an information transmission system 10 of this embodiment. FIG. 2 shows scenarios (A) and (B) for generating, distributing, and collecting reactions, and FIGS. ), and FIG. 5 shows a specific example of the reproduction management information consisting of a plurality of channel information. Also, FIG. 6 is an explanatory diagram of scenario reproduction in the specific area mode. Furthermore, FIG. 7 shows a specific example of the data structure of a scenario, FIG. 8 shows a specific example of generating a plurality of scenarios with different numbers of main plan elements from one content, and FIG. , reaction information, and feedback of the reaction information to the content creation device. FIG. 12 shows the acquisition form of the original information access data and the acquisition and utilization form of the original information, and FIG. 13 shows an example of the user setting screen. 14 shows the flow of information transmission processing by the information transmission system 10 in the form of a flowchart.

<Overall Configuration of Information Transmission System 10>

In FIG. 1, an information transmission system 10 is a computer-configured system that transmits content details to users via a network 1. One or more content creation devices 20 (20A, 20B) and one or a plurality of scenario generation devices 40, a management server 60, one or more scenario reproduction devices 80, one or more original information access devices 100, one or more original information providing servers 110, An application providing server 120 is connected by a network 1 and configured.

Although not shown in FIG. 1, the information transmission system 10 includes a plurality of transmitting devices 130 (130A, 130B, 130C, . . . ) and a geofencing server 140 shown in FIG. A server 150 and a relay server 160 are provided.

Here, in this embodiment, the network 1 is mainly composed of the Internet, and may be connected to an internal network such as a LAN or an intranet. It does not matter whether it is a mixed type of

The content creation devices 20 include a content creation device 20A operated and managed by a content creator who creates general content, and a content creation device 20B operated and managed by a content creator who creates advertising content. Configuration.

The content creation device 20 (20A, 20B) is composed of one or more computers, and includes processing means 21 for executing various processes related to content creation and storage means for storing various data used by the processing means 21. , working content storage means 22 and acquired reaction analysis result storage means 23 .

Among them, the processing means 21 includes content creation support means 21A, original information registration means 21C, scenario generation request means 21D, reaction analysis result acquisition means 21E, and content evaluation means 21F. Further, the content creation support means 21A includes scenario generation instruction information setting means 21B.

Each means 21A to 21F included in these processing means 21 is a central processing unit (CPU) provided inside the computer main body constituting the content creation device 20, and one or It is implemented by a plurality of programs, working memory such as main memory and cache memory, and the like. Details of these means 21A to 21F will be described later.

Also, the working content storage means 22 and the acquired reaction analysis result storage means 23 are suitably realized by, for example, a hard disk drive (HDD) or a solid state drive (SSD), but problems arise in storage capacity, access speed, and the like. Other recording media such as DVDs, CDs, MOs, magnetic tapes, etc. may be used as long as they are not limited. Moreover, the data storage format of each storage means 22 and 23 may be a database or a file format such as a flat file. In the case of databases, each of the storage means 22 and 23 may be separate databases, or may be different tables within one or several databases. The details of each of these storage means 22 and 23 will be described later.

The scenario generation device 40 is a device that automatically generates or semi-automatically generates scenarios under the operation and management of a scenario generation assistant, and is composed of one or more computers, and executes various processes related to scenario generation. A means 41 and a scenario generation target storage means 42 and a registration scenario storage means 43 are provided as storage means for storing various data used by the processing means 41 .

Among them, the processing means 41 includes scenario generation target acquisition means 41A, scenario generation means 41B, and scenario registration means 41C. Each means 41A to 41C included in these processing means 41 is a central processing unit (CPU) provided inside the computer main body that constitutes the scenario generation device 40, and one or more that defines the operation procedure of this CPU. It is implemented by a plurality of programs, working memory such as main memory and cache memory, and the like. Details of these means 41A to 41C will be described later.

Also, the scenario generation target storage means 42 and the registration scenario storage means 43 are suitably realized by, for example, a hard disk drive (HDD) or a solid state drive (SSD), but there is no problem in storage capacity, access speed, etc. Other recording media such as DVDs, CDs, MOs, magnetic tapes, etc. may be used within the range. Moreover, the data storage format of the storage means 42 and 43 may be a database or a file format such as a flat file. In the case of databases, each of the storage means 42 and 43 may be separate databases, or may be different tables within one or several databases. The details of each of these storage means 42 and 43 will be described later.

Furthermore, although not shown in FIG. 1, a scenario creation device may be connected to the network 1 for completely manually creating a scenario by a scenario creator. The illustrated scenario generation device 40 is a device that performs automatic or semi-automatic scenario generation processing under the operation and management of a scenario generation assistant. Although means corresponding to the scenario registration means 41C, the scenario generation target storage means 42, and the scenario storage means 43 for registration are provided, the means corresponding to the scenario generation means 41B are not provided. It is an apparatus equipped with scenario creation support means for executing a process for supporting a completely manual scenario creation work by a computer, and is composed of one or a plurality of computers. Therefore, in this scenario creation device, automatic or semi-automatic scenario generation processing based on system judgment is not performed. The content creator decides the main plan elements and sub plan elements by his/her own judgment, and decides the playback order of the main plan elements and branching to the sub plan elements by his/her own judgment. Create the specified rehabilitation plan information. The scenario created by this scenario creation device has the same data structure as the scenario created (automatically or semi-automatically created) by the scenario creation device 40. Unless there is a special description to distinguish whether the scenario is generated or created by which, the terms "scenario generated by the scenario generation device 40" and "contents to be generated for the scenario generation to the scenario generation device 40" are used. "Send" includes "scenario created by the scenario creation device", "transmits the content for which the scenario is to be created to the scenario creation device", and the like.

Also, there are cases where the scenario generation assistant (or the above scenario creator) and the content creator are the same. 20 (20A, 20B) are integrated.

Furthermore, even if the scenario creator creates the scenario without the original content, the scenario data configuration is such that the scenario playback device 80 can play back the scenario (for example, as shown in FIG. 7). data configuration), the information transmission system 10 of the present embodiment functions normally. In this case, since there is no original content, the scenario creator is also the content creator, so the device on which the work is performed is the scenario creation device as well as the content creation device. However, it does not correspond to the scenario generation device 40 because there is no system judgment regarding scenario generation. In this case, the content transmitted to the user by reproducing the scenario and the content of the content created at the same time as creating the scenario are the same except for the presence or absence of colloquialization. Yes. This is because, for example, there are cases where the content of the scenario played back by voice is desired to be slowly viewed later in a document (content created at the same time), and there are cases where targets, which are related content, are registered as original information.

The management server 60 is composed of one or more computers, and is used by the processing means 61 for executing various processes including the collection and analysis of user reaction information on scenario distribution and playback scenarios. and storage means 62 for storing various data.

Among them, the processing means 61 includes scenario distribution means 61A, reaction collection means 61B, reaction analysis means 61C, reaction analysis result transmission means 61D, scenario generation target management means 61E, and original information access data transmission means 61F. , advertisement analysis means 61G, reproduction management means 61H, and area management means 61J.

Each of the means 61A to 61J included in these processing means 61 is a central processing unit (CPU) provided inside the computer main body constituting the management server 60, and one or more of which define the operation procedure of this CPU. program, working memory such as main memory and cache memory, and the like. Details of these means 61A to 61J will be described later.

The storage means 62 includes scenario storage means 62A, user information storage means 62B, reaction accumulation storage means 62C, reaction analysis result storage means 62D, scenario generation target storage means 62E, and reproduction management information storage means 62F. , and area information storage means 62G.

Each of the storage means 62A to 62G included in these storage means 62 is suitably realized by, for example, a hard disk drive (HDD) or a solid state drive (SSD), but the storage capacity, access speed, etc. are not affected. Other recording media such as DVDs, CDs, MOs, magnetic tapes, etc. may be used. Further, the data storage format of each storage means 62A to 62G may be a database or a file format such as a flat file. In the case of databases, each of the storage means 62A-62G may be separate databases, or may be different tables within one or several databases. The details of each of these storage means 62A to 62G will be described later.

Furthermore, the management server 60 may be integrated with the content creation device 20 (20A, 20B) as shown in the form (B) of FIG. Therefore, the information transmission system 10 may be configured to include only the management server 60 shown in form (A) of FIG. 2, or may be configured to include only the management server 60 shown in form (B) of FIG. Data linkage may be performed between the management server 60 shown in the form (A) of FIG. 2 and the management server 60 shown in the form (B) of FIG. Since content creation device 20 and scenario generation device 40 may be integrated, management server 60, content creation device 20, and scenario generation device 40 may be integrated.

The scenario reproducing device 80 is composed of one or a plurality of computers (including mobile devices such as smartphones and tablet terminals, in-vehicle devices, dedicated guidance devices that are carried around in museums, etc.), and reproduces and reproduces scenarios. It comprises processing means 81 for executing various processes including acquisition of user reaction information to the scenario, storage means 82 for storing various data used by the processing means 81, input means 83, and output means 84. .

Of these, the processing means 81 includes setting means 81A, scenario acquisition means 81B, scenario reproduction means 81C, reaction transmission means 81E, local reaction analysis means 81F, moving speed acquisition means 81G, and area determination means 81H. is composed of Further, the scenario reproduction means 81C is provided with a reaction acquisition means 81D.

Each means 81A to 81H included in these processing means 81 is a central processing unit (CPU) provided inside the computer main body constituting the scenario reproduction device 80, and one or It is implemented by a plurality of programs, working memory such as main memory and cache memory, and the like. Details of these means 81A to 81H will be described later.

The storage means 82 includes a user setting storage means 82A, an acquired scenario storage means 82B, a reaction storage means 82C, an acquired playback management information storage means 82D, and a playback information storage means 82E. .

Each of the storage means 82A to 82E included in these storage means 82 is preferably realized by, for example, a hard disk drive (HDD) or a solid state drive (SSD), but the storage capacity, access speed, etc. are not affected. Other recording media such as DVDs, CDs, MOs, magnetic tapes, etc. may be used. Also, the data storage format of each of the storage means stages 82A to 82E may be a database or a file format such as a flat file. In the case of a database, each storage means stage 82A-82E may be a separate database, or different tables within one or several databases. The details of each of these storage means stages 82A to 82E will be described later.

The input means 83 includes, for example, a microphone for inputting sound such as voice and operation signal sound (operation signal by sound other than voice), a mouse, keyboard, or touch panel for operation input by hands or feet, gesture input by motion capture. (including input by sign language), etc. These are used to acquire information on the user's reaction to the reproduced scenario, as well as to set various information by the user. Note that the function of speech recognition processing (speech recognizer) may be included in the input means 83 or in the processing means 81 depending on the device configuration, as will be described later with reference to FIG.

The output means 84 is, for example, a speaker for sound output such as voice, music, sound, etc., a display device for screen output, and the like. used. Note that the function of speech synthesis processing (speech synthesizer) may be included in the output means 84 or in the processing means 81 depending on the device configuration, as will be described later with reference to FIG.

As shown in FIG. 2, there are two types of scenario playback devices 80: a separate scenario playback device 80A and an integrated scenario playback device 80B.

Scenario reproduction device 80A has a separate configuration comprising a main body 85 including processing means 81 and storage means 82, and at least one (usually a plurality) of input/output terminals 86 including input means 83 and output means 84. , and the main body 85 and each input/output terminal 86, wireless (for example, Wi-Fi, Bluetooth (registered trademark), etc.) or wired communication is performed. Since each user who reproduces the scenario is near each input/output terminal 86, the separate scenario reproduction device 80A can simultaneously handle scenario reproduction by a plurality of users. The scenario (or channel) played by each user is different for each user, and even if the same scenario happens to start playing at the same time, each user will react differently. Since the branching situation) and the total playback time length of the scenario are different, the main unit 85 holds the session with each input/output terminal 86 and executes different playback processing for each.

Since each input/output terminal 86 only needs to have an input/output function, for example, an input/output dedicated device such as a smart speaker (AI speaker) with a built-in microphone can be used. A general-purpose device having functions other than input/output such as (PC) may be used. Further, when the scenario is played back and the user's reaction information is acquired in an interactive manner using voice, the function of performing voice recognition processing on the input user voice and voice synthesis processing on the output system voice is provided by the input means 83. It may be included in the output means 84 and held on the input/output terminal 86 side, or may be included in the processing means 81 and held on the main body 85 side. One input/output terminal 86 may be a dedicated terminal used by the same user at all times, or may be a time-share terminal used by a plurality of users at different times.

The distance between the main body 85 and each input/output terminal 86 is arbitrary. Also, the main body 85 and each input/output terminal 86 may all be in a fixed position, the main body 85 may be in a fixed position, each input/output terminal 86 may be mobile, the main body 85 may be mobile, and each input/output terminal may be mobile. The output terminal 86 may be in a fixed position, or the main body 85 and each input/output terminal 86 may all be mobile. Further, some of the I/O terminals 86 may be mobile and the remaining I/O terminals 86 may be in fixed locations. It should be noted that whether or not the object is a moving object is closely related to the reproduction of the scenario according to the moving speed in the specific area mode.

For example, all of the main body 85 and each input/output terminal 86 can be used for one bus (sightseeing bus, etc.), one boat (tour boat, etc.), one plane (passenger plane, etc.), or a train (sleeper train, etc.). When inside, the main body 85 and each input/output terminal 86 are all mobile objects, and passengers on buses, ships, airplanes, and trains are users using each input/output terminal 86 . At this time, even if the user (passenger) is sitting in his/her own seat, each input/output terminal 86 becomes a moving object if the bus or the like moves. At the time of scenario reproduction, information transmission between the system and each passenger (each user) is isolated so as not to be intermingled. Therefore, when each main plan element and each sub plan element of the scenario is prepared as character information, the system output can be performed as synthesized voice using earphones, etc., or the character information can be displayed on the screen. (The character information of each main plan element and each sub plan element of the scenario is output in order on the screen corresponding to the voice output). If each main plan element or each sub plan element of the scenario is prepared as a video, it will be output on the screen, so if it is a silent video, it will be output as it is, and if it is a video that also outputs sound , such as earphones. On the other hand, the user's reaction information is acquired, for example, by input by operating a keyboard, mouse, touch panel, etc., gesture input by motion capture (including input by sign language), etc., or if the seat is relatively far away, For example, a directional microphone or the like may be used. The same applies when family members or friends are riding in a single car (private car). Voice interaction can also be realized.

In addition, when the main body 85 and each input/output terminal 86 are all in one building, the main body 85 is usually in a fixed position, but each input/output terminal 86 can be used by a user who moves within the building. For example, it becomes a mobile object, and when used by a user at his/her seat, it is in a fixed position. Furthermore, the main body 85 and each input/output terminal 86 need not be located in one vehicle, one building, one factory site, etc. For example, the main body 85 is located in Kanto, each input/output terminal 86 may be distributed throughout Japan, the main body 85 may be in a building, and each input/output terminal 86 may be in an automobile.

On the other hand, the scenario reproducing device 80B has an integrated configuration, rather than a configuration in which the main body 85 and the input/output terminal 86 are separated. Therefore, since the user who reproduces the scenario is at the side of the scenario reproduction device 80B, the integrated scenario reproduction device 80B handles scenario reproduction for one user. However, if it is not simultaneous, it may be configured to be compatible with different users. In this case, the scenario reproducing device 80B manages user settings for a plurality of users. Conversely, one user may use a plurality of scenario playback devices 80B if not simultaneously. It will be in the state of being

In principle, the user who uses the scenario reproducing device 80 is one individual, but in the following sense, a group of users having one user ID may be used. For example, if there is an integrated scenario playback device 80B in one private car and multiple friends and family members are riding together, or if there is an integrated scenario playback device 80B in one living room and multiple friends and When a family member is present and a plurality of friends or family members take turns responding to system utterances during playback of one scenario, the information transmission system 10 regards this as a single person's response to the scenario. Continue playing. In this case, it can be considered that the representative becomes a user and makes user settings, and the scenario is reproduced with the representative's user ID. Because there is some group characteristic (that is, because it is possible to find meaning in performing reaction analysis processing using reaction information), user settings are made as a group user, and the group user's user ID It may be handled as if the scenario is being reproduced in . If group users are not handled, real-time or near-real-time voiceprint analysis is performed by the scenario reproducing device 80, and when it is determined that the voices of multiple people are mixed, or when it is determined that the voices of the user corresponding to the user ID When it is determined that it is not voice, it is notified by voice etc. that it wants only one user to react or that it wants the person to react, or information indicating invalidity is added to the log data of the acquired reaction information. You can leave it.

The original information access device 100 allows a user or a service provider for a user to access the original information of a scenario (contents for which a scenario is to be generated and targets that are related contents), and reproduces, prints, and stores the acquired original information. etc., and is composed of one or more computers (including mobile devices such as smartphones and tablet terminals). This original information access device 100 may be the same device as the scenario reproduction device 80 (meaning that it uses the same physical computer). Details of the original information access device 100 will be described later with reference to FIG.

The original information providing server 110 is composed of one or more computers, and includes original information providing means 111 , content storage means 112 and target storage means 113 .

Of these, the original information providing means 111 includes a central processing unit (CPU) provided inside a computer main body constituting the original information providing server 110, and one or more programs that define the operation procedure of this CPU, In addition, it is realized by working memory such as main memory and cache memory. Also, the content storage means 112 and the target storage means 113 are suitably realized by, for example, a hard disk drive (HDD) or a solid state drive (SSD). For example, other recording media such as DVD, CD, MO, magnetic tape, etc. may be employed.

Furthermore, the original information providing server 110 may be integrated with the content creation device 20 ( 20 A, 20 B), the scenario creation device 40 or a scenario creation device (not shown), or the management server 60 . Details of the original information providing server 110 will be described later with reference to FIG.

The application providing server 120 is a server (for example, AppStore (registered trademark), etc.) managed by a telecommunications carrier such as a mobile phone company or an information-related business operator, and is composed of one or a plurality of computers. 121 and application storage means 122 connected to this application providing means 121 .

In response to a download request from the scenario reproducing device 80, the application providing means 121 downloads the requested application (in this embodiment, a scenario reproducing application such as a conversation execution application) and its system data via the network 1. is executed to distribute the content to the scenario reproduction device 80 that is the source of the transmission. Alternatively, the scenario reproduction application may be downloaded to another computer and then installed in the scenario reproduction device 80 .

The application storage unit 122 stores various applications to be downloaded (including a scenario reproduction application such as a conversation execution application installed in the scenario reproduction device 80 of the present embodiment). Note that the application providing server 120 may be a server managed by the system administrator of the information transmission system 10 of the present embodiment.

Among the above, the application providing means 121 includes a central processing unit (CPU) provided inside a computer main body constituting the application providing server 120, one or more programs that define the operation procedure of this CPU, and , a working memory such as a main memory and a cache memory. In addition, the application storage means 122 is preferably realized by, for example, a hard disk drive (HDD) or a solid state drive (SSD). Other recording media such as CD, MO, magnetic tape, etc. may be employed.

<Configuration of content creation device 20 (20A, 20B)/processing unit 21/content creation support unit 21A, scenario generation instruction information setting unit 21B>

The content creation support unit 21A executes a process (editing support process by an editor) for supporting a content creator in creating general content or advertisement content. The content being created by the content creation support means 21A and the content that has been created are identified by the content ID, the field to which the content belongs (news, entertainment, etc.) given by the content creator, and the relevant content given by the content creator. Attributes other than the field of content (for men, teens to 30s, etc.), content creation organization ID of the organization such as the company to which the content creator belongs, content creator ID, content creation device ID (IP address is also acceptable) ) and stored in the working content storage means 22 . The content ID may be content identification information applied to the management server 60 after or before the content is completed, or may be content identification information attached by the content creator himself according to the unified rule in the information transmission system 10. . The function of the content creation support means 21A includes a scenario generation instruction information setting function, which is realized by the scenario generation instruction information setting means 21B.

The scenario generation instruction information setting means 21B executes a process of receiving a setting operation by a content creator for adding various types of scenario generation instruction information to the content to be generated for the scenario or each content of the same subject content group. . The scenario generation instruction information set by the scenario generation instruction information setting means 21B is embedded in the corresponding portion of the content, or integrated with the content as incidental information (metadata).

The scenario generation instruction information includes, for example, main plan instruction information to the effect that the elements constituting the content are to be set as main plan elements, sub-plan instruction information to the effect that they are to be set as sub-plan elements, main plan elements and sub-plan elements. Masking instruction information to the effect that it is not set to either (information that instructs the part that the content creator does not want to be included in the scenario), or to the effect that it will be blurred or abstracted and set to the main plan element or sub plan element There is replacement instruction information (information that instructs a part that the content creator does not want to be included in the scenario as it is) and the like. Furthermore, there may be presentation order instruction information such as that the main plan element is to be presented first, that it will be presented last, that it will be presented at an intermediate position, and the like.

More specifically, scenario generation instruction information is set as follows. When the content is a document, scenario generation instruction information can be set by embedding in the document in units of constituent elements of the content such as sentences and clauses that constitute the document. For example, in the case of main plan instruction information, <mainplan>...</mainplan> tags, in the case of sub plan instruction information, <subplan>...</subplan> tags, masking instruction information In this case, <mask> . Also, it may be set by coloring, shading, underlining, etc. in the document. However, it is premised that the scenario generation instruction information can be distinguished from the modifier symbols in the original document. .

If the content is a video (including silent video), it can be set by the time in the video (elapsed time from the start point) or by the frame number. For example, "main plan instruction information/01:15:42 to 01:15:49" and "masking instruction information/frame number=0003-12468 to 0003-12568". Alternatively, settings may be made for each content component such as a scene or a cut. In this case, settings can be made using a scene ID, a cut ID, or the like. For example, it is "main plan instruction information/scene ID=..., cut ID=...".

When the content is music, it can be set by the time in the song (elapsed time from the start point), or by embedding tags in the music score information (metadata) attached to the song, coloring, etc.

If the content is an audio file such as a speech or a lecture, set the time in the audio file (elapsed time from the start point), or embed tags or coloring in the corresponding document (metadata) attached to the audio file. can be set by

Further, the main plan instruction information is information for instructing a part that the content creator wants to be set as a main plan element, and is not instruction information to the effect that only that part is to be set as a main plan element. Therefore, in the generated scenario, it is only necessary that the content creator's wishes are satisfied, that is, the instructed part is adopted as the main plan element of the scenario. It may be taken as another one of several main planning elements that make up the scenario. In addition, it is also possible to prepare main plan limited instruction information to the effect that only the instructed portion is set as the main plan element. The same applies to sub-planning instruction information.

<Structure of content creation device 20 (20A, 20B)/processing means 21/original information registration means 21C>

The original information registration means 21C registers the content that has been created and determined to be the scenario generation target, and if there is a target that is related content of the content, the target as the original information of the scenario. It executes a process of registering (uploading) to the original information providing server 110 via. Here, the relationship between the content and the target, which is the related content, is, for example, the relationship between the description document of the movie and the movie, the relationship between the introductory document of the store and the coupon printing data of the store, the relationship of the article This includes the relationship between the document and the name of the magazine or book in which the article was published, the number of the issue, and the data of the corresponding page.

Further, when a target (related content) is registered as the original information, the original information registration means 21C associates the target ID with the content ID and the like, and stores it in the working content storage means 22 . Further, the original information registration means 21C stores original information access data (for example, URL) to the registered original information (content, target) in the work content storage means 22 in association with the content ID or the like.

<Configuration of content creation device 20 (20A, 20B)/processing means 21/scenario generation requesting means 21D>

The scenario generation requesting means 21D executes the process of requesting the generation of a scenario for the content stored in the working content storage means 22 in a completed state. When the scenario generation request is made via the management server 60, the scenario generation requesting means 21D stores the content to be generated in the work content storage means 22, the content ID, and the contents to which the content belongs. Send to management server 60 via network 1 together with field, attributes other than field, content creation organization ID, content creator ID, content creation device ID, target ID if there is a target, and original information access data (See content transmission route C2 shown in form (A) of FIG. 2). When generating one scenario from a plurality of contents (for example, a plurality of documents), the plurality of contents, their content IDs, original information access data, and the like are transmitted to the management server 60 .

At this time, the content creator can select the scenario generation assistant or the organization. The ID (or IP address) is sent to the management server 60 . If no selection is made, the management server 60 automatically determines the scenario generation assistant or its organization, or the scenario generation assistant or its organization that wants to take over the scenario generation, or the scenario generation assistant who is in charge of the scenario generation. That organization is responsible for scenario generation.

Then, in the management server 60, the scenario generation target management means 61E receives the contents to be the scenario generation target together with the content ID, the original information access data, etc., and stores them in the scenario generation target storage means 62E.

Further, when the scenario generation request means 21D requests the scenario generation directly to the scenario generation assistant or the organization thereof instead of via the management server 60, the scenario generation request means 21D sets the content to be generated as the content ID and the original information. Together with access data and the like, it is directly transmitted to the scenario generating device 40 to which the request is made via the network 1 (see the content transmission path C1 shown in form (A) of FIG. 2).

Further, the scenario generation requesting means 21D causes the working content storage means 22 to store the scenario ID of the scenario generated from the content for which the scenario is to be generated in association with the content ID and the like. This scenario ID may be scenario identification information given by applying to the management server 60 before or after the scenario generation request. Alternatively, it may be the scenario identification information attached by the scenario generation assistant to whom the scenario generation is requested or by the group.

<Configuration of content creation device 20 (20A, 20B)/processing means 21/reaction analysis result acquisition means 21E>

The reaction analysis result acquisition means 21E acquires the reaction analysis results stored in the reaction analysis result storage means 62D of the management server 60 via the network 1, and associates the acquired reaction analysis results with the scenario ID and the content ID. It executes a process of storing in the obtained reaction analysis result storage means 23 .

Here, reaction analysis results to be acquired are reaction information for each of the main plan elements and sub plan elements that constitute the scenario, using reaction information from a plurality of users on the scenario generated from the contents to be evaluated. This classification and aggregation result is associated with scenario identification information (scenario ID) and/or corresponding content identification information (one or more content IDs) and stored in management server 60 is stored in the reaction analysis result storage means 62D, it is acquired using the content ID of the content to be evaluated or the scenario ID generated from the content. The contents of the reaction analysis process will be described in detail later in the explanation of the reaction analysis means 61C of the management server 60, so a detailed explanation will be omitted here.

<Configuration of Content Creation Apparatus 20 (20A, 20B)/Processing Means 21/Content Evaluation Means 21F>

The content evaluation means 21F obtains the reaction analysis results acquired by the reaction analysis result acquisition means 21E and stored in the acquired reaction analysis result storage means 23 (reaction analysis results using reaction information for the scenario generated from the content to be evaluated). ) is used to classify and tally the information on whether or not each element that makes up the content was adopted as the main plan element, the reaction information when it is made the main plan element, and the result of classification and aggregation, as well as the sub plan element. It executes a process of outputting the result of classification and summation of the acceptance/rejection information as to whether or not the sub-plan element was selected and the reaction information in the case of the sub-plan element. This output may be screen output or printout.

FIG. 9 shows a specific example of the content evaluation result screen 24 displayed on the content creation device 20 (20A, 20B) when the content is a document. In the process of displaying (or printing) the content evaluation result screen 24, the reaction analysis results stored in the acquired reaction analysis result storage means 23 and the evaluation target stored in the working content storage means 22 are displayed. In addition to the original content data, the scenario data generated from the content (see FIG. 7) is also used. Alternatively, the scenario ID is used to obtain the scenario storage means 62A of the management server 60 or the registration scenario storage means 43 of the scenario generation device 40 via the network 1. FIG. Note that if the corresponding scenario is already stored in the content creation device 20, it may be used.

As shown in FIG. 9, on the screen 24, the content of a document (corresponding to FIG. 8), which is the content to be evaluated, is displayed. corresponding), an acceptance/rejection information display 25 is performed to indicate which part of the document, which is the content, was adopted as a main plan element or as a sub plan element. ing. In the example of FIG. 9, the corresponding portion is indicated by underlining, but the corresponding portion may be indicated by another method such as coloring or shading.

Further, as shown in FIG. 9, the screen 24 is provided with a display method selection section 26 for selecting a display method of the evaluation result. In the example of FIG. 9, reaction information (reaction part and reaction content) of a certain user (user ID=U00000018) is shown. The asterisk (*) is displayed at the position immediately after the element for which the reaction information is obtained, or at the reference position for obtaining the reaction information. The reference position for obtaining the reaction information is set when the scenario is generated, and is between the constituent elements of the scenario (all or part of among a plurality of constituent elements. In the example of FIG. 9, some ) and is set at the end of the scenario. Then, a reaction content display 27 is performed using a lead line from the star. The reaction content display 27 may be a display using a lead line, a balloon display, or the like, and the reaction content display 27 may be performed when a mouse pointer, cursor, or the like is placed thereon. The * mark is an example, and any mark may be used.

The display examples of the screen 24 in FIG. 9 are a specific example of the data structure of the scenario shown in FIG. 7, a specific example of scenario generation shown in FIG. corresponds to the example. Therefore, in the specific examples of FIGS. 7 to 9 and 11, the reference position for obtaining reaction information is the end position of each utterance clause (each playback clause) in the scenario. It seems that they are developing game software that cooperates with Toka." wav) and the utterance clause "based on the boarding history read from the IC card" (sentence ID = 1, paragraph ID = 1, utterance clause ID = 1 in sentence ID = 2: synthetic voice file = 1-1-2-1.wav) and the utterance clause "You can get points that can be used in the game" (Sentence ID = 1, Paragraph ID = 1, Sentence ID = 2) ID=2: Position immediately after synthesized voice file=1-1-2-2.wav).

However, in principle, the reaction information is acquired at the above-mentioned reference position, but the acquired reaction information is sorted and aggregated in smaller element units (in the example of FIG. 7, the original document phrase units). be able to. In addition, other than the above-mentioned reference position, it is possible to receive reaction information by interruption on a finer element basis (in the example of FIG. 7, on a segment basis of the original document). It can be said that the aggregation is performed in finer units than the reference position set immediately after the utterance clause (playback clause).

For example, as shown in FIG. 11, the user If there is a definitional question (interruption response) such as "What kind of company is α company?" Since the plan element "Company α wa..." (see FIG. 7) is reproduced, it can be said that reaction information has been obtained in units of original phrases "Company α wa". In addition, even if there is an interrupting response such as "What kind of company is α company?" Since the sub-plan element of the definition-type question answering sub-plan element "α company wa..." (see Fig. 7) prepared in advance for the original clause is reproduced, the original clause unit "α company wa" is reproduced. It can be said that the reaction information is acquired. Therefore, in either case, as shown in the example of FIG. 9, the * mark is displayed not at the reference position immediately after the utterance clause, but at the position immediately after the original clause "α company wa".

Also, for example, immediately after the playback of the utterance clause "It seems that α company is developing game software for 3DS that cooperates with Suica", the user asks "What kind of company is α company?" If there is a question, it is not an interrupt reaction, but a reaction at the standard position, which is the normal reaction position. In response to this, the sub-plan element of the definition-type question answering prepared in advance, "Company α is..." (see FIG. 7) is reproduced. Therefore, in this case, the definitional question "What kind of company is α company?" However, it can also be said that the reaction information was acquired in units of the original clauses of “α company wa”. Therefore, in this case as well, the * mark is displayed at the position immediately after the original clause "α company wa".

Similarly, as shown in FIG. 11, the user asks a definitional question "What is an IC card?" In this case, it is not an interrupting response, but a response at the reference position, which is the normal response position. The subplan element "IC card is..." (see FIG. 7) is reproduced. Therefore, in this case, the definitional question "What is an IC card?" It can be said that the reaction information was acquired in the original clause unit of "from the card". Therefore, in this case as well, as shown in FIG. 9, the * mark is displayed at the position immediately after the original phrase "from the IC card".

Although not shown in FIG. 7, the scenario in this embodiment also includes information obtained by decomposing clauses into words, so reaction information can also be obtained in units of words. can. For example, the phrase "from an IC card" shown in FIG. 7 is decomposed into the noun "IC card" and the particle "from" and stored as scenario data. ?” can be regarded as response information not to the original phrase “from an IC card” but to a more detailed noun (word) “IC card”.

On the other hand, as shown in FIG. 11, immediately after the playback of the utterance phrase "It seems that α company is developing game software for 3DS that cooperates with Suica," the user responds, "I'm looking forward to it." If there is, the reaction is at the reference position, which is the normal reaction position, so a star mark is displayed at the reference position, and a lead line from the reference position indicates the reaction content 27 saying "I'm looking forward to it." I do.

Similarly, as shown in FIG. 11, when the user responds "Oh, that's right" immediately after the utterance phrase "You'll get points that can be used in the game". Since the reaction is at the reference position, which is the normal reaction position, a asterisk (*) is displayed at the reference position, and a reaction content display 27 saying "Hey, that's right."

In addition, when the display method selection unit 26 selects the "aggregation result", the content evaluation unit 21F does not display the reaction information of a specific user, but the reaction information of all users who have reproduced the scenario generated from the content to be evaluated. The aggregate result of the reaction information is displayed on the screen 24 . The aggregated results are displayed (not shown), for example, as reaction information to a certain utterance clause (including reaction information to each element that constitutes the utterance clause), "interested = 238 people, uninterested = 68 people , no response = 142 people, others (intermediate response, unknown, etc.) = 307 people", etc., are displayed for each utterance clause. In this case, the star may be positioned immediately after the end of each utterance clause. It should be noted that it is also possible to display the total result of the reaction information for the original phrase, which is more detailed than the utterance phrase.

Further, when the display method selection unit 26 selects "representative reaction", the content evaluation unit 21F provides reaction information for each utterance clause, such as "I'm looking forward to it" and "I like it." , "Looks interesting," "I'd like to see it," "I don't care," and "It's boring." This means that each utterance clause is displayed by listing reaction information of a plurality of users to one utterance clause. The * mark may be placed immediately after the end of each utterance clause. It should be noted that the response information for the original clause, which is more detailed than the utterance clause, may be listed and displayed.

In addition, the content evaluation means 21F obtains the reaction analysis results (reactions using the reaction information for the scenario generated from the content to be evaluated) acquired by the reaction analysis result acquisition means 21E and stored in the acquired reaction analysis result storage means 23. Analysis results) may be used to output the results of classification and tabulation for each scenario or for each corresponding content, and for each content creator. This output may be screen output or printed.

Here, "results of classification and aggregation for each scenario or for each corresponding content and further aggregated for each content creator" means that one content creator creates a plurality of contents α, β, γ, . , and a plurality of scenarios A, B, C, . . . are generated. This means that the result, the result of classifying and totaling reaction information of a plurality of users to scenario C, is further totaled. A plurality of contents α, β, γ, . Yes = 1,587 cases, No interest = 4,237 cases, No response = 3,385 cases, Others (intermediate reaction, unknown, etc.) = 2,264 cases”, or “Interested = …%, no interest = …%, no response = …%, others = …%”, etc. Since such a tally result is obtained for each content creator and displayed, it can also be used for personnel evaluation of each content creator in a content creation organization. In addition, since the scenario is associated with the content creator ID, it is the aggregate result of the reaction information for the scenario associated with the same content creator ID.

Also, even when the content is a video, the information corresponding to the information sequentially presented to the user in the document is presented simultaneously in the video, so it is possible to acquire reaction information in units finer than playback clauses. can be done.

For example, when the content is a document and the scenario is played back by voice, if there is an utterance clause file (playback clause file) such as a wav file saying "Taro Waseda jumped a quadruple flip." Immediately after the end of , a reference position for obtaining reaction information is set. In this case, the answer file (subplan element) of the system response to the user's definitional questions such as "Who is Taro Waseda?" , "Quadruple flip is..." are prepared in the scenario in units of original clauses. Therefore, in addition to the utterance clause ID (playback clause ID), the original clause ID is also left as a log of the reaction information (similar to the case of FIG. 9). It can be said that they are collected in units of original clauses, which are more detailed than clauses.

On the other hand, as an example of a video corresponding to the above document, if a video file recording "Taro Waseda jumped a quadruple flip" is a reproduction section file, when this file is played back, Taro Waseda will The information that the jump was made and the information that the quadruple flip was made are presented to the user at the same time. Therefore, if the content is a video, it seems that reaction information cannot be obtained in units smaller than playback clauses. However, in the scenario, it is assumed that a "explanatory video of Taro Waseda's character" file and a "explanatory video of quadruple flip technique" file are prepared as sub-plan elements. In this case, it can be considered that the user's reaction information is acquired for each playback node file. If a component called "rotational flip" and its element ID are prepared, it can be said that reaction information is acquired in units of detailed elements in the incidental information.

<Configuration of content creation device 20 (20A, 20B)/work content storage unit 22>

The work content storage means 22 stores the content being created and the content that has been created by identifying the content ID, the field to which the content belongs (news, entertainment, etc.) assigned by the content creator, and the content assigned by the content creator. Attributes other than the field of the content (for men, teens to 30s, etc.), content creation group ID, content creator ID, content creation device ID (even IP address) of the company or other organization to which the content creator belongs good).

In addition, at the stage where the original information (contents and targets that are related contents) are being registered by the original information registration means 21C, the work content storage means 22 stores the target ID, data for accessing the original information (for example, URL etc.) are also stored in association with the content.

Furthermore, at the stage where the scenario generation request is made by the scenario generation requesting means 21D, the scenario ID is also stored in the working content storage means 22 in association with the content.

<Configuration of Content Creation Apparatus 20 (20A, 20B)/Acquisition Reaction Analysis Result Storage Means 23>

Acquired reaction analysis result storage means 23 associates the reaction analysis result acquired by reaction analysis result acquisition means 21E (the reaction analysis result using the reaction information for the scenario generated from the content to be evaluated) with the content ID and the scenario ID. It is what is remembered.

Further, when the reaction analysis results are aggregated results for each content creator, the content creator ID is also stored in the acquired reaction analysis result storage means 23 in association with the reaction analysis results.

<Configuration of Scenario Generation Device 40/Processing Means 41/Scenario Generation Target Acquisition Means 41A>

The scenario generation target acquisition means 41A acquires the scenario generation target contents stored in the scenario generation target storage means 62E of the management server 60 via the network 1 (the route C2 in the form (A) of FIG. 2), or Alternatively, the content in the creation completed state stored in the work content storage means 22 of the content creation device 20 (20A, 20B) is acquired via the network 1 (route C1 in form (A) of FIG. 2), and the scenario It executes the process of storing in the generation target storage means 42 .

At this time, in the case of acquisition via the management server 60 (route C2 in form (A) of FIG. 2), the scenario generation assistant will be responsible for the content specified by the content creator in the scenario generation request destination specification information. , or acquire the content determined by the management server 60 as the person in charge of generating the scenario, or freely select and acquire the content that the user likes.

<Configuration of Scenario Generation Device 40/Processing Means 41/Scenario Generation Means 41B>

Scenario generating means 41B automatically generates a scenario (see FIG. 7) using the content for scenario generation or the same subject content group acquired by the scenario generation target acquisition means 41A and stored in the scenario generation target storage means 42. Or semi-automatically generate the generated scenario, scenario ID, scenario generation assistant organization ID, scenario generation assistant ID, scenario generation device ID (IP address is also possible), content ID, field to which the content belongs, attribute other than field, Execute processing for storing in the registration scenario storage means 43 in association with the content creation group ID, content creator ID, content creation device ID (IP address may be used), target ID, and original information access data (for example, URL). It is a thing.

Here, the same-theme content group is a plurality of contents having the same theme used to generate one scenario, that is, having a common theme such as a topic or an event.

In addition, semi-automatic generation means that after processing by system judgment (automatic determination of main plan elements, etc.), the scenario generation assistant corrects or edits the automatic judgment result as appropriate, or Refers to the case where the operation of the scenario generation assistant intervenes. As already described in detail, when the scenario creator manually creates the scenario without system judgment, it does not correspond to the scenario creation means 41B because it is the scenario creation support means of the scenario creation device. . On the other hand, even if the main plan elements are determined only by the scenario generation instruction information by the contents creator, and the presentation order is also determined, this is automatic scenario generation processing according to the scenario generation instruction information, so the scenario generation means 41B.

Specifically, the scenario generation means 41B generates elements constituting content or elements constituting each content of the same-theme content group consisting of a plurality of contents related to the same subject as a summary of the content or the content of the same-theme content group. sub-plan elements that complement this main plan element, and elements other than these, and the main plan elements and sub-plan elements, and the order of reproduction of the main plan elements and branches to the sub-plan elements A process for generating a scenario (see FIG. 7) including the defined reproduction plan information is executed.

It should be noted that, as a result, there does not have to be an element that is not assigned to either the main plan element or the sub plan element among the elements that make up the content. That is, all remaining elements except the main plan element may be assigned to subplan elements.

This scenario generation processing by the scenario generation means 41B can be executed by adopting the technology described in Non-Patent Document 1 when the content is a document. In addition, in the present invention, it is sufficient to reproduce the scenario while switching between the main plan and the sub plan using the user's reaction information. It is not necessary to use the same method as the method adopted as the optimal method in Non-Patent Document 1, and it is possible to use another method described in Non-Patent Document 1 or a similar method not described in Non-Patent Document 1. good.

<Configuration of Scenario Generating Device 40/Processing Means 41/Scenario Generating Means 41B: Generation of Main Plan>

A master plan is generated by summarizing and colloquializing each document that is content or each document that is same subject content (eg, each article dealing with the same news). In this application, the elements that make up the generated master plan are called master plan elements. For convenience of explanation, the constituent elements of the original document corresponding to (corresponding to) the main plan elements in the scenario may be simply referred to as the main plan elements.

The document is summarized as described above through processes of extracting important sentences, sorting, and compressing sentences. First, by extracting important sentences, information that is the main point of the document is roughly extracted in units of sentences. Next, sorting is performed to determine the presentation order of the extracted important sentences. Then, sentence compression is performed to shorten the sentence itself. Finally, on the premise that the scenario will be reproduced by voice dialogue, colloquialization processing is performed, and the written words are rewritten into conversational expressions. Note that if scenario reproduction is performed not by voice interaction (utterance by system voice) but by displaying characters on the screen, the colloquialization process may be omitted.

In addition, when the content is provided with scenario generation instruction information (main plan instruction information) set by the content creator, the scenario generation means 41B gives priority to the main plan instruction information to generate the main plan elements. automatic decision. Since the scenario generation instruction information has already been described in detail in the description of the content creation support means 21A of the content creation device 20, detailed description thereof will be omitted here.

If the content is a video, the scenario generation means 41B extracts important parts of the video, ie, important scenes, important cuts, or important frames, instead of extracting important sentences from the document. What parts are important parts may be set in advance according to the type of video, or may be set by the scenario generation assistant each time. For example, in the case of a movie, using the face image of the main character, a frame in which the face of the main character is shown, and scenes and cuts containing the frame can be extracted as important parts and used as main planning elements. In the case of action movies, war movies, etc., frames containing flames, swords, pistols, bloodshed, tanks, etc., and scenes and cuts containing such frames can be extracted as important parts and used as main planning elements. Furthermore, in the case of a video of a soccer game, the goal scene and the attack and defense scene in front of the goal can be extracted as important parts and used as main planning elements. Whether there is, for example, can be learned in advance by machine learning using an existing algorithm such as CNN (Convolutional Neural Network). The rules for the presentation order of the extracted important parts may also be set in advance according to the type of video, or may be set by the scenario generation assistant each time. For example, in the case of a video of a soccer match, a rule can be set such that a close-up video of a popular player's face is presented first, and a goal scene video is presented last. It should be noted that even when the content is a video, if scenario generation instruction information is attached to the content, the scenario generation instruction information is given priority.

In extracting important sentences when the content is a document, it is possible to adopt a model (maximum coverage model described in Non-Patent Document 1) that selects sentences that maximize the sum of the importance of words, When adopting this model, how to determine the importance of words is important. As the importance of a word, for example, frequency, TF-IDF, importance estimated by logistic regression, word importance estimated by random forest, or the like can be used.

Therefore, by controlling the importance of words, important sentences extracted from the same document will be different, so it is possible to generate a plurality of scenarios having different main plan elements from one content. In the process of generating a plurality of scenarios by controlling the degree of importance of words, the number of important sentences to be extracted may be the same (for example, 5). , which generates a plurality of scenarios with different numbers of main plan elements from one content (see FIG. 8).

In order to control the degree of importance of words as described above, it is necessary to prepare a plurality of types of degrees of importance of words.

First, there is a method of preparing various importance types of words corresponding to user attributes (sex, age, area of residence, occupation, favorite field, etc.). For example, a group of documents for men and a group of documents for women are prepared, and the importance levels of multiple types of words determined using the respective document groups are prepared. Similarly, prepare a group of documents for teenagers, 20s, etc., or prepare a group of documents for residents of Hokkaido, residents of Tohoku, residents of the Kanto region, etc., for salaried workers, civil servants , construction companies, housewives, etc., prepare documents for IT / science lovers, sports lovers, entertainment lovers, etc., and use them to determine the importance of multiple types of words prepare. By controlling the importance of words in this way, even for the same word, for example, the importance of the word in the word importance type for IT/science enthusiasts and the importance of the word in the word importance type for sports enthusiasts. Since the importance has different values, different important sentences are extracted from the same document, and different scenarios are generated.

It should be noted that controlling (biasing) the degree of importance of a word according to the field as described above and assigning a field to a document, which is content, by a content creator are completely different things. That is, when creating a scenario for a document (content) whose field is assigned by the content creator = IT/Science, important sentences are extracted using the word importance type for IT/Science enthusiasts. In other words, a scenario for sports enthusiasts is generated, and important sentences are extracted using the importance types of words for sports enthusiasts to generate a scenario for sports enthusiasts. In addition, when creating a scenario for a document (content) whose field is sports (general) assigned by the content creator, important sentences are extracted using the word importance type for IT/science enthusiasts, and IT/science In other words, a scenario for science enthusiasts is generated, and important sentences are extracted using the word importance type for sports enthusiasts to generate a scenario for sports enthusiasts. In this way, even when the contents of the same document (content) in the IT/science field are converted into scenarios and listened to, the scenarios heard by users who like IT/science and the scenarios heard by users who like sports are different. There will be Similarly, even when listening to a scenario of the same document (content) in the field of sports, the scenario listened to by a user who loves IT and science is different from the scenario listened to by a user who loves sports. Furthermore, in this embodiment, a standard type of word importance determined using a group of documents (all kinds of documents) collected without bias in attributes such as fields is prepared, and important sentences are extracted using it. It also performs processing to generate standard scenarios. Different scenario IDs are assigned to a plurality of scenarios generated from the same document (content) in this way. In this embodiment, as shown in the lower part of FIG. 6, the third and fourth digits from the left in the scenario ID indicate the importance level type of the word. For example, "00" is a standard scenario, "01" is a scenario for male users, "02" is a scenario for female users, "11" is a scenario for users who like sports, and "12" is IT/science. Scenarios for favorite users.

Next, there is a method of dividing each user into a plurality of clusters by cluster analysis (for example, clustering by the K-means method) and preparing the importance of a plurality of types of words corresponding to each cluster. In this method, each user's reaction information to a large number of scenarios A, B, C, . Clustering is performed using the obtained reaction information. Specifically, for example, the number of clusters is set to 5, etc., and user reaction information to main plan elements A1, A2, . . . of scenario A, user reaction information to main plan elements B1, B2, . , reaction information of the users to the main plan elements C1, C2, . . . of the scenario C, . A user's vector is assumed to be (reaction information for A1, reaction information for A2, ..., reaction information for B1, reaction information for B2, ..., reaction information for C1, reaction information for C2, ...). At this time, the reaction information is quantified as, for example, interested = 1, not interested = -1, no reaction = 0, others (intermediate reaction, unknown, etc.) = 0, and the like. Then, by the reaction analysis means 61C of the management server 60, cluster analysis is performed using each user's vector, divided into, for example, five clusters, and the cluster number (= 1 to 5) to which each user belongs is associated with the user ID. and stores it in the user information storage means 62B of the management server 60 (see the lower part of FIG. 13). Further, the information stored in the user information storage means 62B is then linked to the scenario reproduction device 80, and the user setting storage means 82A of the scenario reproduction device 80 also stores the cluster number to which the user belongs in association with the user ID. remembered. At this time, the scenarios A, B, C, . Scenarios whose first digit is "D" from ) may be used, scenarios played by many users may be used, or any appropriate number of scenarios may be used. When using scenarios other than research-dedicated scenarios, scenarios that some users have not reproduced are included. However, a vector can be created by assigning the same numerical values to the parts that do occur. The clustering by the reaction analysis means 61C of the management server 60 is periodically executed, and the cluster number of each user is periodically updated.

Subsequently, the importance of words corresponding to each cluster is determined using information on reactions to multiple scenarios by multiple users belonging to the same cluster (usually, all users). The scenario used for determining the degree of importance of words may be the same as or different from the scenario used for clustering, or all scenarios may be used. Specifically, for example, each main plan element A1, A2, . . . , B1, B2, . , D1, D2, . . . are used to score the words contained in each main planning element. For example, if a main planning element contains words X and Y and the reaction information for that main planning element is interesting, the score for word X is set to 1, the score for word Y is set to 1, and another main planning element is generated. If the elements include words X and Z and the reaction information for the main plan element is interesting, add 1 to each score of words X and Z, score of word X = 1 + 1 = 2, word Y = 1, the score of word Z = 1, and if the reaction information for another main planning element is not interested, subtract 1 from the score of each word included in that main planning element, or 0 By performing processing such as subtracting 5 (a numerical value smaller than 1), the score of all words is calculated, the importance of each word is determined, and the importance of the word corresponding to cluster number = 1 is obtained. type. Then, similar processing is performed for other cluster numbers=2 to 5, and the word importance type corresponding to each cluster is prepared. The process of determining the importance of these multiple types of words is executed by the reaction analysis means 61C of the management server 60, and the result is associated with the cluster number and stored in the reaction analysis result storage means 62D. It is transmitted to the generation device 40 via the network 1 . Since clustering is performed periodically as described above, the process of determining the importance of multiple types of words is also performed periodically accordingly.

Another method for preparing the importance of multiple types of words corresponding to each cluster is as follows. The reaction information for a plurality of scenarios by a plurality of users belonging to cluster number=1 (usually, all users) is totaled, and a scenario with a large amount of reaction information indicating interest is determined. For example, for scenario A, if there is data such as 713 users who are interested in the main plan element A1 of scenario A and 673 users who are interested in the main plan element A2, these numbers are Sum (713 people + 673 people + . . . ) to get the score for scenario A in cluster number=1. If there is reaction information indicating no interest in each of the main planning elements A1, A2, . A score for scenario A in cluster number=1 may be calculated by subtracting the number of people multiplied by . Also, similar score calculation is performed for other scenarios, and scenarios A, B, C, D, . . . are selected and determined as scenarios with high scores. Then, using the selected scenarios A, B, C, D, . . . or their corresponding contents α, β, γ, δ, . determination processing (for example, determination processing of word importance based on frequency, TF-IDF, etc.). Then, similar processing is performed for other cluster numbers=2 to 5, and the word importance type corresponding to each cluster is prepared. The process of determining the importance of these multiple types of words is executed by the reaction analysis means 61C of the management server 60, and the result is associated with the cluster number and stored in the reaction analysis result storage means 62D. It is transmitted to the generation device 40 via the network 1 . Since clustering is performed periodically as described above, the process of determining the importance of multiple types of words is also performed periodically accordingly.

Furthermore, in the present embodiment, a standard type of word importance determined using a group of documents (all documents of all types) collected without bias without depending on clusters is prepared, and important sentences are extracted using it. It also performs processing to generate standard scenarios. Different scenario IDs are assigned to a plurality of scenarios generated from the same document (content) in this manner. In this embodiment, as shown in the lower part of FIG. 6, the fifth digit from the left in the scenario ID indicates the importance level type of the word. For example, “0” is a standard scenario, “1” to “5” are scenarios for users with cluster numbers=1 to 5, and the like.

At the beginning (at the start of system operation), reaction information to the scenario is not collected, so clustering using reaction information cannot be performed, so important sentences are extracted using the standard type of word importance. The system should be operated using the scenario generated by

Also, at first, a plurality of temporary clusters are formed using basic settings (gender, age, residential area, occupation, etc.) and favorite fields (see FIG. 13) by each user's self-application, and each temporary By using the results of tallying the favorite words (see FIG. 13) of each user's self-requested favorite words belonging to the cluster, the importance of multiple types of words corresponding to multiple temporary clusters may be determined. That is, based on the setting of favorite words by self-application of all users belonging to one temporary cluster, the words that are self-reported as being liked are scored by adding, for example, one by one. Word scores determine the importance of each word. Then, such processing is also performed for other temporary clusters.

Further, the scenario generation means 41B, as shown in FIG. 8, generates a plurality of scenarios with different numbers of main plan elements from one content (document) by changing the number of important sentences to be extracted. can be executed. In the example of FIG. 8, two important sentence types a and b are set in descending order of importance, and two important sentences a of the important sentence type a surrounded by a solid line in FIG. 8 are extracted. Two important sentences b of the important sentence type b surrounded by the dotted line in FIG. Therefore, a scenario A having a main plan A whose main plan elements are only two important sentences a, and a scenario B having a main plan B whose main plan elements are two important sentences a and two important sentences b are generated. Then, a plurality of scenarios with different numbers of main plan elements are generated from one content (document). It is also possible to set three or more levels of important sentence types such as a, b, c, . That is, a scenario C having a main plan C whose main plan elements are the important sentences a, b, and c, and a scenario D having a main plan D whose main plan elements are the important sentences a, b, c, and d are generated. good too. Different scenario IDs are assigned to a plurality of scenarios generated from the same document (content) in this way. In this embodiment, as shown in the lower part of FIG. 6, the second digit from the left in the scenario ID indicates the difference in the number of important sentences extracted when determining the main plan elements The difference is whether up to the sentence is the main planning element, and the difference in the number of main planning elements). For example, "0" is a standard scenario with the fewest number of main plan elements (scenario A in which only important sentence a of important sentence type a is generated as a main plan element), and "1" to "9" are main plan elements. (scenarios B, C, . . . in which important sentences b, c, . . . of important sentence types b, c, .

In addition, instead of adjusting the number of important sentences to be adopted as main plan elements according to the important sentence type as described above, the number of important sentences to be extracted is set to, for example, 3, 4, 5, . . . A plurality of scenarios with different numbers of main planning elements may be generated from a single content (document) by straightly changing the number of main plan elements.

The above main plans A, B, C, . However, if columns of important sentence types a, b, c, . . . are provided in one scenario as shown in FIG. Sometimes the number of main plan elements can be adjusted by considering sub plan elements as main plan elements. For example, at first, only the important sentence a of the important sentence type a was taken as the main planning element, and the important sentences b, c, . . . Important sentences b, c, . . . of important sentence types b, c, . The number can be adjusted step by step.

In addition, the main plan element is a summary of the original content, and in principle it should be the content that is included in the original content. may be placed in the scenario as the main planning element. The details of the advertisement elements and the method of obtaining them will be described in detail in the description of the generation of the sub-plan below, so a detailed description thereof will be omitted here.

<Configuration of Scenario Generating Device 40/Processing Means 41/Scenario Generating Means 41B: Generation of Subplan>

A secondary plan is a playback plan (system-side utterance plan in the case of voice interaction) to supplement the information in the main plan. The sub-plan generated by the scenario generating means 41B includes supplementary explanations based on the contents omitted in the main plan and answers to anticipated questions. In the scenario reproduction device 80, the contents of the subplan (subplan elements) are presented (reproduced) according to the user's information request (reaction information). If the content is a document, the scenario generating means 41B also performs sentence compression and colloquialization processing on sentences omitted from the main plan.

The scenario generating means 41B generates a system response (response data) to a user's question (response information) and arranges it in the scenario as subplan element generation processing. processing of entailment contradiction recognition (techniques required for true/false question answering, factoid question answering, and why question answering), true/false question answering, factoid question answering, why question answering, definition question answering Perform response generation processing. Since these techniques are described in Non-Patent Document 1, detailed description thereof will be omitted.

In the definition-type question-answer generation process, as described in Non-Patent Document 1, definition information outside the content includes, for example, definition information from Wikipedia, definition information from an EDR dictionary, definition information acquired from a web corpus, and the like. Generate sub-plan elements of definition type question answering, and execute processing to place them in the scenario. For example, the character information of definitions such as "Company α is..." and "IC card is..." shown in FIG. A name for the audio file (such as a wav file) is also generated and placed in the scenario. The synthesized voice file itself is generated by the scenario reproduction device 80 when the scenario is reproduced, but may be generated by the scenario generation device 40 in advance.

The scenario generation means 41B also executes a process of generating subplan elements of trivia for presenting trivia information to the user instead of definition type question and answer, and arranging them in the scenario. For example, trivia such as "Suica's name is..." and "Development was originally..." shown in FIG. A name for the trivia synthesized audio file (such as a wav file) is generated and placed in the scenario. In the case of trivia as well, the synthesized voice file itself is generated by the scenario reproduction device 80 when the scenario is reproduced, but may be generated by the scenario generation device 40 in advance.

Also, when the content is a video and the scenario is played back by video, for example, video introducing the characters, video explaining the decisive technique in the sumo video, video explaining skating techniques such as quadruple flips. A video or the like becomes definition information other than the content. Note that the video (subplan element) played back in response to the user's reaction such as "I want to see the situation immediately before this scene" is video information included in the content, not outside the content.

Furthermore, even if the content is a document, if the scenario is played back by voice (including voice dialogue), the response to the user's question "What kind of song is No. 9?" As a sub-plan element, music data (wav file, etc.) for reproducing music (9th) may be prepared in the scenario.

The user's question (response information) includes a main plan element that is a summary of the content, an element (sub plan element) that was not adopted as the main plan element in the content, or Wikipedia's definition information and appearance information. Some cannot be answered by any of the definition information (subplan elements) outside the content, such as an introductory video of a person. In this case, since it is necessary to present information that is not prepared as a scenario, the scenario reproduction device 80 makes an unplanned system response. The response data (data such as documents, images, music, etc.) for the unplanned system response is sent to a specific site connected to the network 1 (the access destination of the scenario playback device 80) by the scenario playback means 81C of the scenario playback device 80. It is acquired in real time from an online site registered in advance as

The scenario generating means 41B can also execute a process of generating a sub-planning element partially including an advertisement element or a sub-planning element whose entirety is an advertisement element, and arranging them in the scenario. This advertising element is information outside the content, and is acquired via the network 1 from an external site (for example, a site operated and managed by an advertiser), as in the case of definitional Q&A and trivia generation processing. Alternatively, information stored in advance in the scenario generation device 40 upon request from the advertiser to be inserted into the scenario may be used.

For example, in the case of FIG. 7, assuming that the advertiser is α company, and the advertisement content is "Scheduled to release new game Z on X month Y. If it is now, pre-order benefits will come." It seems that they are developing game software that works with Suica for 3DS." When there was a definitional question (interrupting reaction), "α company is a company like that, and they are planning to release a new game Z on X, Y. If it's now, it comes with a pre-order bonus." It is possible to prepare a definitional question and answer (sub-planning element) partly including an advertisement element and place it in the definition column in the scenario so that the system can respond as follows. In addition, if the user has set "Do not reproduce advertisements" (see FIG. 13), in order not to reproduce the advertisement element, "Company α..." is added to the definition column. Separately, an advertisement column (a definition column with an advertisement may be used) and a column for the name of the synthesized voice file are provided in the scenario, and "α company is ... The content data and file name of the sub-plan element "New game Z is scheduled to be released. Now it comes with a reservation privilege." You may do so. Note that such advertising elements may be considered trivia and placed in the trivia and its file name columns in the scenario.

In addition, if the name of the local product (NNN) is included in the main plan element or sub-plan element that constitutes the general scenario of the area information (scenario for general content), the name of the local product Advertisement elements of shops to be handled can be placed in the scenario as sub-plan elements. This advertisement element may be prepared as a sub-plan element in addition to the general description of the local product, or only the shop advertisement element may be prepared as a sub-plan element. Therefore, for example, in preparation for a question (response) from a user, "What is NNN?" It is possible to prepare a sub-plan element for a system response such as "NNN is sold for 500 yen." Or, for example, in preparation for a question (response) from a user such as "Where is NNN sold?" You can also prepare a sub-plan element for making a system response such as "You can buy one for 500 yen at a shop called X." The advertiser in this example is a shop called X, and the content of the advertisement is "NNN sold for 500 Yen each". Such advertisement elements may be played back depending on the time of day, the location information of the scenario playback device 80, the means of transportation on which the scenario playback device 80 is mounted, or a combination of these. will be described in detail in the description of the scenario reproducing means 81C of the scenario reproducing device 80, so detailed description thereof will be omitted here.

The arrangement of the advertisement elements in the scenario as described above is executed by the scenario generation means 41B of the scenario generation device 40. FIG. On the other hand, if the original content partially contains content corresponding to an advertisement element and the content part is adopted as a sub-plan element by the scenario generating means 41B, then the content creator may Because it is insert content, it is not considered an advertising element, but rather content that constitutes the general content created by the content creator. Therefore, the content was created by the content creating apparatus 20A for general content. Even if the content creator considers the content to be an advertisement and intentionally inserts it into the content, the content constitutes general content, so it does not depend on the content creator's awareness. The same applies when a general content creator creates content such as a set of advertisements, and the scenario generated from the content by the scenario generation means 41B is treated as a scenario for general content. "A" is attached to the beginning of the scenario ID (see the central part of FIG. 5).

In addition to the above, there is advertising content created by the content creating device 20B for advertising content. In this case, the entire content of the advertisement content is an advertisement, and the scenario generated from the content by the scenario generation means 41B is an advertisement scenario (scenario for the advertisement content). "B" or "C" is attached to the head (see the central part of FIG. 5). Therefore, in the advertisement scenario generated from the advertisement content by the scenario generation means 41B, each main plan element and each sub plan element constituting the scenario are basically advertisement elements, and the entire scenario is handled as an advertisement. . For example, when receiving a question (response) from the user, "How much are those shoes?" in response to the reproduction of the main plan element, "We are going to start selling a new type of thick-soled shoes." In response to the question (response) "Is it for mountain climbing?", the sub-plan element "For jogging." etc., and an advertising scenario is in principle composed of advertising elements. However, there is a case where a sub-plan element "What are thick-soled shoes?" Therefore, sub-plan elements with general contents other than advertisement elements may be placed in the advertisement scenario, and the generation of such sub-plan elements is performed in the same way as the generation of general scenarios. .

As described above, the scenario for general contents may include advertisement elements, the scenario for advertisement contents may include general contents, and the content creation apparatus for general contents may include Since there is no difference in configuration between 20A and the content creation device 20B for advertising content, in the end, whether it is general content or general scenario or advertising content or advertising scenario depends on the application of the content creator. In the embodiment, a scenario ID is automatically assigned according to the application, or a scenario ID is determined by itself within a predetermined rule (see the central part of FIG. 5).

Furthermore, the scenario generating means 41B uses information outside the content when generating sub-plan elements such as definitional Q&A, trivia, and advertising elements, or when generating main plan elements that are advertising elements. , the external site access data (URL, etc.) for accessing the external site of the information source that acquired the information (for example, Wikipedia, advertiser's site, etc.) is added to the original information access data. may be added. This is because, if the components of the scenario are generated from information outside the content, detailed information may not be reached even by referring to the original information (content, target). In this case, the original information access device 100 stores original information access data for accessing the original information providing server 110 and data for accessing an external site (not shown) for one scenario in which the user is interested. external site access data will be transmitted, and depending on the case, there will be a large number of access data, so it is preferable to add index information to identify which access data. The index information can be generated, for example, by using a few characters from the beginning or by compressing the content by concatenating main words.

<Configuration of Scenario Generating Device 40/Processing Means 41/Scenario Generating Means 41B: Data Configuration of Scenario>

If the original content is a document, the scenario generated by the scenario generating means 41B as described above has a data structure as shown in FIG. In FIG. 7, the data (columns) that make up the scenario include the document ID of the original document (content), the paragraph ID of the paragraphs that make up the original document, the important sentence type, and the sentences that make up the original document. Information on whether or not the content has been transmitted (not transmitted or transmitted), sentence IDs for sentences in paragraphs that make up the original document, clauses that make up sentences in paragraphs that make up the original document Clause ID, information indicating whether or not it was selected as a component of the scenario (selected clause), the order of presentation of clauses in the sentences constituting the original document, utterance clause ID (playback clause ID) for reproducing the scenario, Name of synthesized speech file (wav file, etc.) of linked utterance clause, colloquial expression, space between clauses, content of original clause, text information of definition for definition-type question answering, synthetic voice of definition to be linked It includes the name of the file (wav file, etc.), trivia character information, and the like. Although not shown in FIG. 7, the name of the trivia synthesized voice file (wav file, etc.) to be linked is also included. (Including different tone such as ``standard'' that uses properly, ``hearing'' that only hearsay tone, ``judgment'' that only assertive tone, and ``respectful'' that only has tone). The name of the synthetic voice file generated and arranged by the scenario generation device 40 is the data constituting the scenario as described above. However, if there is a synthesized voice file itself generated in advance by the scenario generation device 40 or a music file itself prepared by the scenario generation device 40, the file itself (the character information indicating the name of the file itself) not) is also included in the data that constitutes the scenario.

FIG. 10 shows the correspondence between the components of the original content (in the case of a document) and the scenario. It should be noted that FIG. 10 conceptually shows the correspondence relationship between the components, and therefore does not correspond to the specific example of FIG. 7 . In this embodiment, the original content (document) is divided step by step in the order of document, paragraph, sentence, and phrase. is a constituent element of the scenario (in FIG. 10, clauses adopted as main planning elements are shown). Then, a bundle of several processed phrases becomes an utterance phrase (playback phrase), and a synthesized speech file is automatically generated and prepared for the utterance phrase, and used in scenario playback. However, the utterance clause (playback clause) may be generated using only one post-processing clause. Also, the synthesized speech file is automatically generated by a speech synthesizer when reproducing a scenario, but if the file has standard intervals between phrases, it may be automatically generated in advance when the scenario is generated.

As already described in detail in the description of the content evaluation means 21F of the content creation device 20 using FIG. 9, the position immediately after the end of the reproduction of the utterance clause (reproduction clause) is the reference position for obtaining the user's reaction information. is. However, it can be said that reaction information is acquired in units of finer clauses or in units of even finer words. Receipt of reaction information for interruption is performed in units of clauses.

In this embodiment, in principle, the key sentence type and the order of arrangement of the same key sentence type (upper and lower arrangement order) define the playback order of the main plan elements and branching to the sub plan elements in the claims of the present application. Playback plan information”. The "reproduction plan information" referred to here is the reproduction order of the components in one scenario, so it is completely different from the "reproduction management information" shown in FIG. 5, which will be described later. "Reproduction management information" in FIG. 5 is information indicating in what order the scenarios are to be reproduced when there are many scenarios, and in this embodiment, it is a concept including channel information.

Specifically, as shown in FIG. 7, if two important sentences a of the important sentence type a are consecutive as main plan elements, they are reproduced in order from the top. Assuming that the important sentence b of the important sentence type b is arranged below it as a sub-plan element, the scenario reproducing means 81C of the scenario reproducing device 80, when the user asks a question (response information), selects the most appropriate Since an important sentence b (subplan element) that will be the system response is searched for, the important sentence b to be played back is determined in real time depending on the content of the user's reaction. , the information in the "Whether or not the content of the sentence has been transmitted" column changes from untransmitted to transmitted. Instead of determining the reproduction order of the main plan elements in accordance with the arrangement order of the important sentences a in the scenario, identification information such as a number indicating the reproduction order may be provided in the scenario.

Also, suppose that three levels of important sentence types a, b, and c are set, and depending on the situation (user reaction information, movement speed) at the time of playing the scenario, the important sentence b of the important sentence type b may In the case of performing the process of upgrading from to the main planning element (the process of treating it as a main planning element), not only is the order of important sentences b important, but the order of important sentences a and b is also important. Since it becomes important, for example, important sentence a and important sentence b are mixed like important sentence a, a, b, a, a, b, b, a, b, c, c, c, . The order of arrangement should be Then, when there is a user's question (response information) while the important sentences a, a, b, a, a, b, b, a, b are being reproduced from the top, the most appropriate system response is obtained. The important sentence c (subplan element) such as is searched for and reproduced.

<Configuration of Scenario Generation Device 40/Processing Means 41/Scenario Registration Means 41C>

The scenario registration means 41C transmits the scenario generated by the scenario generation means 41B and stored in the registration scenario storage means 43 to the management server 60 via the network 1 together with the scenario ID, original information access data, and the like. It executes scenario registration processing. The transmitted scenario is stored in the scenario storage means 62A of the management server 60 in association with the scenario ID, original information access data, etc. by the scenario registration receiving means (not shown) of the management server 60. FIG. Scenario registration is not done by online transmission, but by mailing or handing the scenario on a recording medium such as a DVD or USB memory to the system administrator so that the system administrator can register it in the management server 60. may

When a scenario is registered online via the network 1 by the scenario registration means 41C, the scenario may be registered online from the scenario generation device 40 to the management server 60 (route SC1 in form (A) of FIG. 2). It is also possible to temporarily return the original content of the scenario from the generation device 40 to the content creation device 20 where the original content of the scenario was created, and perform online registration from the content creation device 20 to the management server 60 (path SC2 in form (A) of FIG. 2). ). When transporting a recording medium such as a DVD, it may be transported from the scenario generation device 40 (scenario generation assistant) to the management server 60 (system administrator). It may be conveyed to the management server 60 (system administrator) via the creation device 20 (content creator). When the management server 60 is integrated with the content creation device 20 (see form (B) in FIG. 2), the scenario generation device 40 can be registered online to the management server 60 or via a recording medium such as a DVD. be transported.

<Configuration of Scenario Generation Device 40/Scenario Generation Object Storage Means 42>

The scenario generation target storage means 42 stores the content to be generated for the scenario or each content of the same subject content group as a scenario ID (given in advance before generation), a scenario generation assistant organization ID, and a scenario generation assistant ID for the scenario to be generated. , scenario generation device ID (IP address may be used), content ID, field to which the content belongs, attributes other than the field, content creation group ID, content creator ID, content creation device ID (IP address may be used), target ID, It is stored in association with original information access data (for example, URL).

<Configuration of Scenario Generation Device 40/Registration Scenario Storage Means 43>

The registration scenario storage means 43 stores a scenario (scenario generated by the scenario generation means 41B) to be registered in the scenario storage means 62A of the management server 60 as a scenario ID, a scenario generation assistant organization ID, a scenario generation assistant ID, a scenario generation Device ID (IP address may be used), content ID of at least one content used to generate the scenario, field to which the content belongs, attributes other than the field, content creation organization ID, content creator ID, content creation device ID (IP address may be used), target ID, and original information access data (for example, URL) are stored in association with each other.

<Configuration of Management Server 60/Processing Means 61/Scenario Distribution Means 61A>

Scenario distributing means 61A executes a process of transmitting the scenario stored in scenario storing means 62A to scenario reproducing device 80 via network 1. Distribution management by the scenario distribution means 61A is closely related to reproduction management information (see FIG. 5) including channel information, as shown in FIGS. As already described in detail in the description of the overall configuration of the information transmission system 10, as shown in FIG. 80B, and these types are also related to distribution management by the scenario distribution means 61A. Therefore, distribution management by the scenario distribution means 61A will be described in detail in the explanation of the reproduction management means 61H, which will be described later, using FIGS. 2 to 5, and the detailed explanation will be omitted here.

<Configuration of Management Server 60/Processing Means 61/Reaction Collecting Means 61B>

The reaction collection means 61B acquires the reaction information of each user stored in the reaction storage means 82C of each scenario reproducing device 80 via the network 1, and stores the acquired reaction information as a scenario ID, a user ID, or a combination thereof. In addition to this, a process of associating it with the original content ID and storing it in the reaction accumulation storage means 62C is executed.

The transmission timing of reaction information from each scenario reproducing device 80 to the management server 60 may be managed by the reaction transmitting means 81E of the scenario reproducing device 80 or by the reaction collecting means 61B of the management server 60. FIG.

FIG. 9 shows an example of reaction information transmitted from each scenario reproducing device 80 to the management server 60. As shown in FIG. In the example of FIG. 9, the reaction information includes a user ID, a scenario ID, a document ID, a paragraph ID, a sentence ID, and a phrase ID. , Utterance clause ID (playback clause ID), response (content uttered by the user, NULL if no response), response type (definition type question, interested, not interested, no response, etc.) real-time determination result), reaction time (reaction time immediately after playback of the utterance clause, which is the reference position for obtaining reaction information, is NULL in the case of an interruption), etc. . Although not shown in FIG. 9, the acquisition time of each reaction information (year/month/day/hour/minute/second) and the playback start time and/or playback end time of the scenario (year/month/day/hour/minute/second) are also shown. include. The playback end time of the scenario does not exist at the time of acquisition of each reaction information, so it is information that will be added later.

<Configuration of Management Server 60/Processing Means 61/Reaction Analysis Means 61C>

The reaction analysis means 61C uses the reaction information of each user to each scenario stored in the reaction accumulation storage means 62C to analyze trends or other information on a scenario-by-scenario (including a scenario-constituting element-by-user) or user-by-user basis. is analyzed, and the obtained reaction analysis result is associated with the scenario ID and/or the user ID, or in addition to these, according to the analysis content, the original content ID, content creator ID, cluster number, etc. The user It executes reaction analysis processing to be stored in the information storage means 62B and the reaction analysis result storage means 62D.

In principle, the reaction analysis result for each user by the reaction analysis means 61C is stored in the user information storage means 62B in association with the user ID, and the reaction analysis result for each scenario (including each element constituting the scenario) is It is stored in the reaction analysis result storage means 62D in association with the scenario ID and the corresponding original content ID.

The cluster number to which each user belongs is determined as a reaction analysis result of the cluster analysis by the reaction analysis means 61C. This cluster number is associated with the user ID and stored in the user information storage means 62B (see FIG. 13). see below). On the other hand, the cluster-based reaction analysis results (response analysis results regarding the importance of words, etc.) by the reaction analysis means 61C are stored in the reaction analysis result storage means 62D in association with cluster numbers.

Further, the reaction analysis means 61C aggregates the reaction information for each scenario generated using the content created by the same content creator (the result of classification and aggregation for each scenario or for each corresponding content is further added to content creation). The result aggregated for each person) is stored in the reaction analysis result storage means 62D in association with the content creator ID.

Specifically, the reaction analysis means 61C uses at least one piece of reaction information about the same user (reaction information associated with the same user ID) stored in the reaction accumulation storage means 62C to determine whether each user User information storage in which raw information access data for determining a scenario that shows interest and acquiring raw information corresponding to at least one scenario that has been judged to show interest is associated with user identification information (user ID). A process for storing in means 62B is executed. This reaction analysis processing is performed to feed back the user's reaction information to the user himself or a service provider to the user. This enables access to the original information (content, target) (see FIG. 12).

At this time, the number of scenarios in which it is determined that one user has expressed an interest in the content may be zero or may be many, depending on the number of scenarios reproduced by the user. , which varies from user to user. The scenario played today, the scenario played yesterday, and the scenario played yesterday are stored in the user information storage means 62B using the playback start time and/or playback end time (year/month/day/hour/minute/second) of the scenario determined to show interest. , the scenario reproduced this week, etc., and the corresponding original information access data is stored. Original information access data corresponding to scenarios played before the predetermined recent period are deleted. The number of pieces of original information corresponding to one scenario is one or more. One or more targets (related content) may be prepared. The correspondence between the scenario ID and the original information access data for one or more pieces of original information can be acquired from the scenario storage means 62A.

Note that the reaction analysis means 61C provides scenario identification information (scenario ID) about at least one scenario determined to show interest or original information identification information about the corresponding original information (content ID, information about the target, which is related content). target ID) may be stored in the user information storage means 62B in association with the user ID. Since the correspondence relationship between the original information access data, the scenario ID, and the original information identification information (content ID, target ID) is stored in the scenario storage means 62A, the original information access data transmission means 61F receives the user information. This is because the scenario ID and the original information identification information (content ID, target ID) can be obtained from the storage means 62B, and the original information access data can be obtained from the scenario storage means 62A using them.

A criterion for determining whether or not each user is interested in the content of a given scenario can be set arbitrarily. Specifically, as reaction information for each main plan element (each sub plan element may be included) that constitutes the scenario, if the decision result of interest or lack of interest is obtained, these are used as the decision criteria. can be determined. At this time, the reaction information determined to be interesting or uninteresting may be the reaction information to the replay clause (in the case of spoken dialogue, the utterance clause), or a more detailed element (in the case of spoken dialogue, the original clause) may be used. More specifically, for example, the total number of reaction information items that the target user is interested in in the scenario to be determined is set as a score, and if the score is equal to or greater than a predetermined threshold (the threshold may be 1), the target user can be determined to have shown interest in the scenario as a whole. In addition, the score is calculated by subtracting the total number of not interested from the total number of interested, or by subtracting the total number of not interested multiplied by a factor such as 0.5 (a value smaller than 1). Alternatively, the ratio of interested to uninterested (for example, the total number of interested divided by the sum of the total number of interested and the total number of not interested) may be used as the score.

Further, the result of determination by the reaction analysis means 61C as to whether or not each user has shown interest in the content of each scenario is the determination as to whether or not the user has shown interest in the content of the scenario of the channel being reproduced. is also used. This determination is a determination using not only reaction information for one scenario, but also reaction information for a plurality of scenarios of the channel being reproduced. Therefore, for one scenario, we extend the criteria for determining whether each user is interested in the content, and use the total score for multiple scenarios to determine whether the target user is interested in the channel being played. , a determination criterion for determining the lack of interest. This determination result (whether or not automatic channel switching is necessary) is associated with the user ID and stored in the user information storage means 62B (see the lower part of FIG. 13). Reproduction management information including channel information (channel attribute information for each scenario) is stored in the reproduction management information storage means 62F. This reaction analysis processing is performed to feed back the user's reaction information to the user. This enables automatic channel switching based on reaction information. Note that the reaction analysis processing for automatic channel switching may be executed using the target user's reaction information stored in the reaction storage means 82C by the local reaction analysis means 81F of the scenario reproduction device 80. FIG.

Furthermore, the result of determining whether or not each user is interested in the content of each scenario by the reaction analysis means 61C can also be used for automatic determination of user's favorite field (interested field). By referring to the field of the scenario judged to be of interest (the field of the content given by the content creator), the total number for each field is calculated, and the total number or ratio of the fields to be judged number divided by the sum of total numbers for each field) is greater than or equal to the threshold value, the field is determined to be a favorite field (interested field), and the determination result is stored in the user information storage means 62B. (see bottom of FIG. 13). This reaction analysis processing is performed to feed back the user's reaction information to the user. This makes it possible to reproduce a scenario reflecting the user's favorite field. That is, the playback management means 61H of the management server 60 can create playback management information (see FIG. 5) customized for the user in advance, and the scenario playback means 81C of the scenario playback device 80 can perform playback management in real time. Note that the reaction analysis process for determining this favorite field (interested field) is performed using the target user's reaction information stored in the reaction storage means 82C by the local reaction analysis means 81F of the scenario reproduction device 80. Although it may be executed, if it is desired to aggregate the reaction information of a plurality of scenario reproduction devices 80 by the same user, the management server 60 executes it.

Further, the reaction analysis means 61C uses reaction information (reaction information associated with the same scenario ID) by a plurality of users regarding the same scenario stored in the reaction accumulation storage means 62C, and analyzes each main component of the scenario. Classifying and totaling the contents of reaction information for each plan element and each sub-plan element, and associating the results of this classification and totaling with scenario identification information (scenario ID) and/or corresponding content identification information (content ID) and store the results in the reaction analysis result storage means 62D, and the results of classification and totalization for each scenario or corresponding content and for each content creator are added to the content creator identification information (content creator ID) and stored in the reaction analysis result storage means 62D. These reaction analysis results are performed to feed back user reaction information to the content creator (content creation device 20). This enables content evaluation (see FIG. 9). Since the content evaluation has already been described in detail in the description of the content evaluation means 21F of the content creation device 20 using FIG. 9, detailed description thereof will be omitted here. A specific example of the reaction information used in the reaction analysis process has already been explained in detail in the explanation of the reaction collecting means 61B using FIG.

Further, the reaction analysis means 61C uses the reaction information of each user stored in the reaction accumulation storage means 62C to determine the knowledge level of each user, associates the determined knowledge level with the user ID, and stores the user information. A process of storing in means 62B (see the lower part of FIG. 13) is executed. The knowledge level stored in the user information storage means 62B is also reflected in the user setting storage means 82A of the scenario reproduction device 80 through data linkage. This reaction analysis processing is performed to feed back the user's reaction information to the user. As a result, the amount of presentation of the main plan elements can be adjusted according to the knowledge level of the user, and the scenario can be reproduced. The reaction analysis process for judging the knowledge level may be executed using the target user's reaction information stored in the reaction storage means 82C by the local reaction analysis means 81F of the scenario reproduction device 80. If reaction information from a plurality of scenario reproduction devices 80 by the same user is to be aggregated, the management server 60 executes this.

The knowledge levels to be determined are the user's knowledge level in each field and the user's comprehensive knowledge level. The user's knowledge level in each of the former fields is determined using reaction information of the target user to the scenario of each field (field assigned by the content creator). Specifically, for example, the knowledge level in each field is determined by aggregating information such as whether or not the target user is asking a definitional question for a plurality of words included in the scenario in each field. The plurality of words used for this determination may be specific words predetermined for each field, or may be all words for each field. The latter comprehensive knowledge level of the user is determined using reaction information of the target user to scenarios in all fields. Specifically, for example, by aggregating information such as whether or not the target user is asking definitional questions about multiple words contained in scenarios in various fields or all scenarios, the overall knowledge level judge. The plurality of words used for this determination may be predetermined specific words that are not biased in the field, or may be all words in all fields.

In addition, the reaction analysis means 61C uses the reaction information of each user stored in the reaction accumulation storage means 62C to determine the degree of familiarity between the system and the user, associates the determined degree of familiarity with the user ID, and A process of storing in the information storage means 62B (see the lower part of FIG. 13) is executed. The degree of intimacy stored in the user information storage means 62B is also reflected in the user setting storage means 82A of the scenario reproduction device 80 through data linkage. This reaction analysis processing is performed to feed back the user's reaction information to the user. According to the level of familiarity between the system and the user, at least one of adjustment of the time interval between phrases when consecutively reproducing adjacent phrases, adjustment of speaking speed, and adjustment of tone of voice is performed to perform the scenario. can be played back by voice output. The reaction analysis process for determining the degree of intimacy may be executed using the target user's reaction information stored in the reaction storage means 82C by the local reaction analysis means 81F of the scenario reproduction device 80. If reaction information from a plurality of scenario reproduction devices 80 by the same user is to be aggregated, the management server 60 executes this.

The level of intimacy between the system and the user can be set, for example, in three levels: high, medium, and low. In response, the content of the response from the system is used for determination. Familiarity is the degree of synchronization between system output and user reaction (interacting at the same pace with the other party), so it is more accurate to use the system output log in addition to the user reaction log. Intimacy can be determined. For system output, in addition to switching between main plan elements and sub plan elements according to the user's reaction, detailed individual handling such as playback with selected stages of colloquial expressions for each user or insertion of trivia is possible. It is from. Therefore, the reaction information to be collected may include the contents of the system output before and after the user reaction.

Further, the reaction analysis means 61C uses the reaction information of each user stored in the reaction accumulation storage means 62C to determine whether the user type is taciturn/talkative, quick/slow in understanding, or other user types. is associated with the user ID and stored in the user information storage means 62B (see the lower part of FIG. 13). The user type stored in the user information storage means 62B is also reflected in the user setting storage means 82A of the scenario reproduction device 80 through data linkage. This reaction analysis processing is performed to feed back the user's reaction information to the user. As a result, according to the user type, the amount of speech information can be adjusted by regarding sub-plan elements as main plan elements, the time interval between phrases can be adjusted when adjoining phrases are continuously reproduced, the speech speed can be adjusted, or other than content can be adjusted. At least one adjustment of the frequency of trivia insertion or the frequency of use of other utterance strategies is performed by regarding sub-plan elements for trivia generated from the information of as main plan elements, and the scenario is reproduced by voice output. be able to. Note that this reaction analysis process for determining the user type may be executed using the target user's reaction information stored in the reaction storage means 82C by the local reaction analysis means 81F of the scenario reproduction device 80. If reaction information from a plurality of scenario reproduction devices 80 by the same user is to be aggregated, the management server 60 executes this.

The user type is determined based on the amount of utterances and response time of the user to system utterances. For example, it is possible to determine whether the user is quiet or talkative based on the amount of response utterances of the user, and whether the understanding is fast or slow based on the response time. In addition, in comparison with other users, a user type may be determined. For example, a plurality of users belonging to the same category (or a plurality of users with no bias in categories or attributes) reacting to the same scenario and the amount of utterances and reaction times etc., and the user type may be determined based on the degree of deviation of each user from the average value. The reaction analysis process in this case is executed by the management server 60 since reaction information of other users is used.

In addition, the reaction analysis means 61C uses the reaction information of each user stored in the reaction accumulation storage means 62C to perform cluster analysis (for example, clustering by the K-means method) to classify each user into a plurality of clusters. Then, a cluster number (for example, 1 to 5) to which each user belongs is stored in the user information storage means 62B (see the lower part of FIG. 13) in association with the user ID. The cluster number stored in the user information storage means 62B is also reflected in the user setting storage means 82A of the scenario reproduction device 80 through data linkage. The details of this cluster analysis have already been described in the explanation of the scenario generation means 41B of the scenario generation device 40, so detailed description thereof will be omitted here.

Further, the reaction analysis means 61C uses reaction information for a plurality of scenarios by a plurality of users belonging to the same cluster (usually, all users) stored in the reaction accumulation storage means 62C to determine the word corresponding to each cluster. is determined, and data indicating the importance of a plurality of types of words determined for each cluster is stored in the reaction analysis result storage means 62D in association with the cluster number. After that, the data indicating the degree of importance of the plurality of types of words prepared for each cluster stored in the reaction analysis result storage means 62D are transmitted to each scenario generation device 40 via the network 1 together with the corresponding cluster number. . The details of this word importance determination process have already been described in the explanation of the scenario generating means 41B of the scenario generating device 40, so detailed description thereof will be omitted here.

<Configuration of Management Server 60/Processing Means 61/Reaction Analysis Result Transmission Means 61D>

The reaction analysis result transmission means 61D transmits the reaction analysis results stored in the reaction analysis result storage means 62D (in units of scenarios (including units of elements constituting a scenario) or in units of corresponding contents (including units of elements constituting contents). response analysis results, or response analysis results for each content creator) to the content creation device 20 (20A, 20B) that created the content corresponding to the scenario via the network 1. is.

The transmission timing of the reaction analysis result from the management server 60 to the content creation device 20 may be managed by the reaction analysis result transmission means 61D of the management server 60, or managed by the reaction analysis result acquisition means 21E of the content creation device 20. good too.

In addition, the reaction analysis result transmission means 61D transmits the reaction analysis results (data indicating the importance of the words corresponding to the clusters) stored in the reaction analysis result storage means 62D together with the corresponding cluster numbers via the network 1. A process of transmitting to each scenario generation device 40 is executed.

<Configuration of Management Server 60/Processing Means 61/Scenario Generation Target Management Means 61E>

Scenario generation target management means 61E receives scenario generation target content or the same subject content group transmitted from content creation devices 20 (20A, 20B) via network 1, and stores it in scenario generation target storage means 62E. Along with executing the process, in response to an acquisition request from the scenario generation device 40, the scenario generation target content or the same subject content group stored in the scenario generation target storage means 62E is sent to the scenario generation device 40 via the network 1. Execute the process to send. Therefore, the scenario generation target management means 61E mediates scenario generation requests between each content creation device 20 (20A, 20B) and each scenario generation device 40. FIG.

<Configuration of Management Server 60/Processing Means 61/Original Information Access Data Transmission Means 61F>

The original information access data transmission means 61F is for a user who acquires original information (contents targeted for scenario generation and targets that are related contents) or a user who receives a service from a service provider who acquires the original information. At least one original information access data associated with the ID and stored in the user information storage means 62B (original information access data corresponding to at least one scenario determined by the reaction analysis means 61C that the user is interested in the content) data) to the original information access device 100 via the network 1, or another server 150, 160 on the transmission path to the original information access device 100 ( (see FIG. 12).

Further, the original information access data transmission means 61F does not store the original information access data in the user information storage means 62B, but rather sends the scenario ID or the original information identification information (content ID) corresponding to the original information access data. , a target ID for a target that is related content) is stored, the scenario storage is performed using the scenario ID or original information identification information (content ID, target ID) stored in the user information storage means 62B. To acquire the corresponding original information access data from means 62A and transmit the acquired original information access data to the original information access device 100 via the network 1 or to the original information access device 100 Then, a process of transmitting to other servers 150 and 160 (see FIG. 12) on the transmission path to the original information access device 100 is executed.

Since the work content (behavior) of the user or service provider after acquiring the original information access data will be described in detail in the explanation of the original information access device 100 using FIG. Explain the flow until the acquisition of .

As shown in the upper part of FIG. 12, there are roughly three forms of acquisition of original information access data by the original information access device 100 . In the first acquisition mode, first, the original information access device 100 accesses the management server 60, and using the user ID, obtains the original information access data stored in the management server 60 in association with the user ID. make a request. This acquisition request may be made manually by the user or the service provider, or may be an automatic acquisition request by the original information access device 100 (the request timing is set in the device). Upon receiving this acquisition request, the original information access data transmission means 61F of the management server 60 transmits the original information access data associated with the user ID to the original information access device 100 via the network 1 . When the service provider acquires the original information access data, it is assumed that the user ID is acquired in advance from the user to whom the service is to be provided. For example, before a user arrives at a service provider (hotel), his/her own information (the user ID itself, or information such as the user's name and date of birth for identifying the user ID) can be obtained online, by telephone, or electronically. For example, it is provided by e-mail or the like. At this time, the original information access device 100 stores the user ID of the user to whom the service is provided, but the service provider (employee of the hotel, etc.) cannot see it. good too.

In the second acquisition mode, the original information access data transmission means 61F of the management server 60 attaches the original information access data to an email addressed to the user or to a service provider whose transmission is permitted by the user (email in the body of the message or sent as an attachment). Since the e-mail with the original information access data is stored in the receiving mail server 150 of the user or the service provider, the user or the service provider can receive the e-mail as appropriate. , to get the original information access data.

In the third acquisition mode, the original information access data transmission means 61F of the management server 60 transmits the original information access data together with the user ID to the relay server 160 via the network 1 and stores them. The relay server 160 is, for example, a server managed by an information-related business operator, but may be another server installed by the system administrator who manages the management server 60 himself. Subsequently, the user or the service provider accesses the relay server 160 from the original information access device 100, and uses the user ID (which is obtained from the user in advance in the case of the service provider) to access the network 1. Acquire the original information access data via

<Configuration of Management Server 60/Processing Means 61/Advertisement Analysis Means 61G>

The advertisement analysis means 61G uses the general content scenarios and the advertisement content scenarios stored in the scenario storage means 62A to generate at least one general content scenario similar to each advertisement content scenario. A process of extracting and storing the scenario ID of the extracted general content scenario in the scenario storage means 62A in association with the advertisement content scenario and its scenario ID, or at least one scenario similar to each general content scenario. It executes a process of extracting two advertising content scenarios, and storing the scenario ID of the extracted advertising content scenario in the scenario storage means 62A in association with the general content scenario and its scenario ID.

As the degree of similarity between the scenario for general content and the scenario for advertising content, the degree of similarity of the main plan elements or the degree of similarity of the sum of the main plan elements and the sub plan elements can be used. When calculating these similarities, for example, each main plan element is connected, or each main plan element and each sub plan element are connected to form a scenario element concatenation (character information concatenation, image information connected bodies, etc.), and the degree of similarity between these scenario element connected bodies can be calculated. Further, the similarity between the scenarios may be calculated by aggregating the similarities between the respective elements (obtaining an average, total, etc.) without creating a scenario element concatenation. Existing similarity calculation methods can be used to calculate these similarities. For example, Doc2Vec, which calculates similarity between documents, and Perceptual Hash, which calculates similarity between images and videos, can be used. can be done. Note that the degree of similarity between images and moving images may not be linked to the degree of content similarity between scenarios, so the degree of similarity may be calculated using metadata (character information) attached to videos and images.

Further, when the main plan element and the sub plan element are character information (including the case where there is character information as incidental information (metadata) of the video), the advertisement analysis means 61G The degree of similarity between scenarios may be calculated using the degree of similarity of words included in the elements. When multiple words are used in a scenario, multiple similarities between each word are aggregated (average, sum, etc.) to calculate the similarity between scenarios. An existing similarity calculation method can be used for this similarity calculation, and for example, Word2Vec or the like can be used.

Furthermore, the advertisement analysis means 61G uses the general content and the advertisement content stored in the scenario generation target storage means 62E to calculate the similarity of the entire original content, and Information relating to scenarios (scenario IDs for similar scenarios) may be stored in the scenario storage means 62A. An existing similarity calculation method can be used to calculate this similarity. , Perceptual Hash, etc. can be employed.

The result of analysis by the advertisement analysis means 61G (the result of associating the scenario for general content and the scenario for advertisement content) may be used in real time by the scenario reproduction device 80 when the scenario is reproduced by the scenario reproduction means 81C. In that case, the scenario reproduction means 81C appropriately selects and reproduces a similar scenario for advertising content before and after reproducing the scenario for general content. However, in this embodiment, as shown in FIG. 5, the reproduction timing of the advertisement content scenario is incorporated in the reproduction management information created in advance as channel information.

<Configuration of Management Server 60/Processing Means 61/Reproduction Management Means 61H>

The reproduction management means 61H generates reproduction management information consisting of a plurality of channel information (see FIG. 5) using the information about the general content scenario and the information about the advertising content scenario stored in the scenario storage means 62A. is created and stored in the reproduction management information storage means 62F. Here, the reproduction management information is used to continuously reproduce a plurality of scenarios for the same user by the same scenario reproduction device 80 (the same input/output terminal 86 in the case of the separated type scenario reproduction device 80A in FIG. 2). This is information that predetermines the order of reproduction when playing.

Specifically, the reproduction management means 61H creates a plurality of pieces of channel information using the field of each scenario stored in the scenario storage means 62A (field of content assigned to the content creator). Fields include, for example, news, politics, finance/economy, IT/science, entertainment, international, sports (general), sports (soccer), sports (baseball), sports (tennis), sports (rugby), sports (table tennis) ), etc. A plurality of fields may be assigned to one content (one scenario).

At this time, the reproduction management means 61H creates at least one single-field channel information for each field that predetermines the reproduction order of a plurality of scenarios of a single field, and creates a plurality of single-field channel information in which a plurality of fields are mixed. At least one type of mixed channel information is created that predetermines the reproduction order of scenarios. For example, one or a plurality of single-field channel information that predetermines the reproduction order of a plurality of scenarios only in the news field is created, and similarly, only the political field, only the financial and economic fields, only the IT and scientific fields, and entertainment are created. One or a plurality of single-field channel information are created that predetermine the playback order of a plurality of scenarios such as field only, international field only, sports (general) field only, and sports (soccer) field only. Also, one or a plurality of pieces of mixed channel information are created that predetermine the playback order of a plurality of scenarios in which all fields are mixed. Furthermore, for example, one or a plurality of mixed channel information may be created that predetermines the playback order of a plurality of scenarios in two fields only, the news field and the entertainment field. You may create channel information.

Further, as shown in FIG. 5, the playback management means 61H determines the playback order of each scenario by dividing it into time slots (9:00, 10:00, etc.), and also determines the number of playbacks and playback times so that there is no deviation in playback times. Then, every day, a process of changing the order of reproduction in each time slot, changing the time slot to be arranged, and rotating and changing the scenario to be arranged is executed.

Furthermore, since the result of analysis by the advertisement analysis means 61G (the result of associating the general content scenario and the advertisement content scenario) is stored in the scenario storage means 62A, the reproduction management means 61H stores the analysis result as The advertisement content scenario is arranged so that the advertisement content scenario having related contents is reproduced at an appropriate timing between the reproduction of the general content scenario. In this embodiment, as shown in FIG. 5, when the first digit from the left of the scenario ID is "A" or "D", the scenario is for general content, and is "B" or "C". The case is a scenario for advertising content.

Further, the reproduction management means 61H creates reproduction management information customized for each user by modifying the standard reproduction management information (see FIG. 5) using the information stored in the user information storage means 62B. You can also

For example, when the setting of advertisement reproduction stored in the user information storage means 62B is "reproduce an advertisement suitable for me", the reproduction management means 61H Using a specific field (field of interest), the scenario for advertising content for all users arranged in the reproduction management information (see FIG. 5) is replaced with a scenario for advertising content in the user's favorite field. can be done. At this time, the user information storage means 62B stores information as to whether or not to give priority to the automatic determination result by reaction analysis for the field of interest (field of interest). The favorite field or the automatically determined favorite field is used to replace the scenario for the advertising content. It should be noted that the scenario for advertising content arranged in the reproduction management information (see FIG. 5) is related to the content of the scenario for general content for each channel. When the channel is played back, an advertisement in the field of your choice will be played. If the setting for advertisement reproduction stored in the user information storage means 62B is "reproduce standard advertisement", this replacement processing is not performed.

The reproduction management means 61H can also create reproduction management information customized for each user, which includes only single-field channel information of a user's favorite field. However, since only the same field can be selected during automatic channel switching, when you get tired of that channel, you can automatically switch to a channel in another field or a mixed channel that mixes multiple fields. become unable.

Further, the reproduction management means 61H uses the knowledge level stored in the user information storage means 62B to calculate the number of main plan elements according to the knowledge level for both the general content scenario and the advertisement content scenario. You can replace it with the scenario you have. As shown in the lower part of FIG. 6, this is replacement processing with a scenario having a different second digit from the left in the scenario ID.

In addition, the reproduction management means 61H stores user attributes stored in the user information storage means 62B, that is, sex, age, residential area, occupation, and favorites, for both the general content scenario and the advertisement content scenario. Fields (fields of interest) can be used to replace scenarios corresponding to user attributes. As shown in the lower part of FIG. 6, this is the process of replacing scenarios with different numbers in the third and fourth digits from the left of the scenario ID. Note that when this replacement process is performed, if a man is in his twenties, reproduction management information customized for men in their twenties is created. , a plurality of fields are in a mixed state, and reproduction of any of these channels will be performed for men in their twenties. Also, even if the content of the channel is in the IT/science field, if the scenario is for a user whose favorite field is sports, playback will be performed for users who like sports. This is because different types of word importance are used during scenario generation, so that different important sentences are extracted and lead to different scenarios of main plan elements. Therefore, topics in the IT/science fields are provided using words that users who like sports like.

Furthermore, the reproduction management means 61H uses the cluster number to which the user belongs stored in the user information storage means 62B to reproduce the scenario corresponding to the cluster number for both the general content scenario and the advertisement content scenario. can be replaced. As shown in the lower part of FIG. 6, this is replacement processing for a scenario with a different number in the fifth digit from the left of the scenario ID. In this case as well, since the degree of importance of words is controlled, topics in various fields are provided with words that are preferred by users belonging to the cluster.

The reproduction management information (see FIG. 5) created by the reproduction management means 61H and stored in the reproduction management information storage means 62F is information that determines the order of reproduction. Involved. Scenario distribution management and reproduction management can be broadly divided into two types: a mode (1) in which reproduction management information shown in FIG. 3 is transmitted to the scenario reproduction device 80; There is also a form (2) in which the data is not transmitted to 80.

In FIG. 3, scenario distribution means 61A transmits a general scenario (scenario for general content) and an advertising scenario (scenario for advertising content) to scenario reproducing device 80 via network 1 together with reproduction management information. At this time, the transmitted reproduction management information may be the entire table for one day or only a portion of the table. A portion of the table may be, for example, only for the next time period (for example, if it is 9:50, only for 10:00), only for morning, only for afternoon, and so on. In addition, the general scenario and advertisement scenario to be transmitted together with the reproduction management information may be only the general scenario and advertisement scenario contained in the reproduction management information to be transmitted. Only general and advertising scenarios that may be played on time are required. Furthermore, when the reproduction management information is customized for each user, the reproduction management information for each user who uses the scenario reproduction device 80 of the transmission destination and the general scenario for each user included in the reproduction management information and advertisement scenario, it is transmitted together with the user ID to indicate for which user the reproduction management information is.

In the scenario reproduction device 80, the scenario acquisition means 81B acquires the reproduction management information and the general scenario and the advertisement scenario included in the reproduction management information, and stores them in the acquired reproduction management information storage means 82D and the acquired scenario storage means 82B. Let The scenario reproducing means 81C uses the reproduction management information stored in the obtained reproduction management information storage means 82D to reproduce the acquired scenario storage means 82B in accordance with the user settings (channel settings, etc.) stored in the user setting storage means 82A. play either a generic scenario or an advertising scenario stored in the Progress management of the scenario being played is performed by the playing information storage means 82E (see FIG. 5). The overall progress management table stored in the reproducing information storage means 82E is information indicating which scenario in the reproduction management information each user is currently reproducing. This is information indicating which position in the scenario inside is progressing.

Note that the reproduction management information and the general scenario and the advertisement scenario included in the reproduction management information do not necessarily need to be transmitted at the same time. The scenario acquisition means 81B refers to the reproduction management information stored in the management information storage means 82D, and acquires the scenario (general scenario or advertisement scenario) from the management server 60 at the timing before reproducing the scenario. You may make it

In FIG. 4, the scenario distribution means 61A does not transmit the reproduction management information to the scenario reproduction device 80. FIG. Accordingly, the scenario distribution means 61A refers to the reproduction management information stored in the reproduction management information storage means 62F and transmits the general scenario or the advertisement scenario to the scenario reproduction device 80 via the network 1. FIG. Therefore, the reproduction management information is used for scenario distribution management by the scenario distribution means 61A. At this time, the scenario distribution means 61A does not transmit the reproduction management information, but instead transmits the scenario ID, channel The number and playback order (by time period) are also transmitted together with the user ID.

Scenario reproduction device 80 acquires the next scenario (general scenario or advertisement scenario) to be reproduced, scenario ID, channel number, and reproduction order (by time period) of the scenario together with the user ID by means of scenario acquisition means 81B. and store them in the acquisition scenario storage means 82B. Scenario reproduction means 81C manages the progress of the scenario being reproduced in reproduction information storage means 82E. scenario), and the scenario ID, channel number, and playback order (by time period) of the scenario are acquired together with the user ID, stored in the playback information storage means 82E, and playback of the scenario is started. Then, after scenario reproduction by the scenario reproduction means 81C is completed (or may be during reproduction), the scenario acquisition means 81B acquires the scenario ID, channel number, and reproduction order of the scenario that has been reproduced (or may be the scenario that is being reproduced). (by time zone) is transmitted to the management server 60 via the network 1 together with the user ID.

In the management server 60, when the scenario distribution means 61A receives the information of the scenario that has been reproduced (or the scenario that is being reproduced), the management server 60 again refers to the reproduction management information stored in the reproduction management information storage means 62F. , acquires information on the scenario to be played next (general scenario or advertising scenario), the scenario to be played next, the scenario ID, channel number, playback order (time zone ) is transmitted to the scenario reproduction device 80 via the network 1 together with the user ID. Thereafter, such processing is repeated.

In addition, both the form (1) shown in FIG. 3 and the form (2) shown in FIG. 4 can be adopted for both the separate scenario reproduction device 80A and the integrated scenario reproduction device 80B shown in FIG. .

In the case of the separate scenario reproducing device 80A, there are a plurality of users and a plurality of input/output terminals 86 simultaneously reproduce different scenarios. Therefore, in the form (1) of FIG. 3, the reproduction management information is stored in the main body 85 of the scenario reproduction device 80A, and the main body 85 refers to the reproduction management information to simultaneously manage the reproduction of a plurality of users. In the form (2) of FIG. 4, while referring to the reproduction management information in the management server 60, the information of the scenario that has been reproduced (or the scenario that is being reproduced is also acceptable) transmitted from the main unit 85 is obtained, and the scenario is distributed. Since management is performed, the management server 60 simultaneously performs distribution management for a plurality of users. In other words, the scenario played by each user on each input/output terminal 86 is sequentially transmitted from the management server 60 to the main body 85 at the timing of each user (each input/output terminal 86).

In the case of the integrated scenario playback device 80B, since multiple users do not play at the same time (however, if not at the same time, multiple users can be played), is also simple. In the form (1) of FIG. 3, reproduction management information is stored in the scenario reproduction device 80B, and reproduction management is performed by the scenario reproduction device 80B while referring to the reproduction management information. Even at some point, each scenario reproducing device 80B performs its own reproduction management while referring to the reproduction management information stored therein. In the form (2) of FIG. 4, the management server 60 may perform distribution management for one user while referring to the reproduction management information for one integrated scenario reproduction device 80B. When there are multiple integrated scenario playback devices 80B, multiple users play different scenarios at the same time. will manage delivery for multiple users at the same time. In other words, scenarios to be played back by each user on each scenario playback device 80B are sequentially transmitted from the management server 60 to each scenario playback device 80B at the timing of each user (each scenario playback device 80B).

<Configuration of Management Server 60/Processing Means 61/Area Management Means 61J>

As shown in FIG. 6, the area management means 61J receives the position information transmitted from the scenario reproducing device 80 via the network 1 (distributed scenario Receives the position information of the input/output terminal 86 transmitted from the input/output terminal 86 of the reproducing device 80A via the main body 85 or directly, or the positional information of the integrated scenario reproducing device 80B), and stores area information. 62G, using the specific area information (fence information for determining the specific area mode application area), the input/output terminal 86 of the scenario reproduction device 80A or the scenario reproduction device 80B determines the specific area (specific area mode application area). area), and the result of the determination (including the specific area ID of the specific area in which it is determined to have entered) is transmitted via the network 1 to the main body of the scenario reproducing device 80A. 85, or a process of transmitting to the scenario reproducing device 80B.

Here, the location information is, for example, latitude/longitude information obtained by receiving a GPS signal with a GPS (Global Positioning System) receiver.

Note that if the geofencing server 140 shown in FIG. 6 is installed and the same processing is performed there, the installation of the area management means 61J may be omitted. Also, when there is no distinction between the specific area (specific area mode applicable area) shown in FIG. 6 and the scenario reproduction area in the specific area mode, that is, a set of multiple scenario reproduction areas becomes the specific area mode applicable area. Also in this case, installation of the area management means 61J may be omitted. The relationship between the specific area (specific area mode applicable area) and each scenario reproduction area will be explained in detail in the explanation of the area determination means 81H of the scenario reproduction device 80, so detailed explanation will be omitted here.

<Configuration of management server 60/storage means 62/scenario storage means 62A>

Scenario storage means 62A stores the registered scenarios (scenarios for general content and scenarios for advertising content) as scenario IDs, scenario generation assistance group IDs, scenario generation assistant IDs, scenario generation device IDs (IP addresses may be used). ), content ID for at least one content used to generate the scenario, field to which the content belongs, attributes other than the field, content creation organization ID, content creator ID, content creation device ID (IP address may be used), It is stored in association with the target ID and original information access data (for example, URL). In the case of a scenario for general contents, a scenario ID for a similar scenario for advertisement contents is stored, and in the case of a scenario for advertisement contents, a scenario ID for a similar scenario for general contents is stored. be done.

<Configuration of management server 60/storage means 62/user information storage means 62B>

As shown in FIG. 13, the user information storage means 62B gives priority to the results of automatic determination by reaction analysis of the user ID, sex, age, residential area (main scenario reproduction area), occupation, and favorite field (interested field). information on whether or not to participate, self-requested favorite field (interested field), automatically determined favorite field (interested field), cluster number for the cluster to which the user belongs, user's number in each automatically determined field Knowledge level, automatically determined overall knowledge level of the user, automatically determined degree of intimacy between the user and the system, automatically determined user type, self-requested favorite words (interesting words), ad playback settings, playback For mode setting, channel setting, fixed channel (selected in advance or at startup or later), whether automatic channel switching is automatically determined, and original information access corresponding to scenarios automatically determined to be of interest Data and the like are stored in association with each other. The user information storage means 62B stores information based on self-application by the user and automatic judgment results by the reaction analysis means 61C.

Further, the original information access data corresponding to the scenario automatically determined to be of interest to the user includes the playback date/hour/minute/second (playback start time and/or playback end time) of the scenario, scenario ID, original information It is stored together with identification information (content ID, target ID) (see FIG. 12). The reproduction date and hour, minute, and second are included in the user's reaction information. The reproduced date/hour/minute/second are used when displaying a list of the original information corresponding to the recently reproduced scenario. Moreover, it is preferable to display a list of the original information in a state classified according to the reproduction time, such as within the last hour, within the current day, during the previous day, and so on, rather than just displaying the information recently reproduced.

<Configuration of Management Server 60/Storage Means 62/Reaction Accumulation Storage Means 62C>

The reaction accumulation storage means 62C stores reaction information (see FIG. 9) of each user to each scenario collected from each scenario reproduction device 80 by the reaction collection means 61B in association with the scenario ID, user ID, and original content ID. It is a thing.

<Configuration of Management Server 60/Storage Means 62/Reaction Analysis Result Storage Means 62D>

The reaction analysis result storage means 62D associates the reaction analysis results for each scenario (including each element constituting the scenario) among the reaction analysis results obtained by the reaction analysis means 61C with the scenario ID and the corresponding original content ID. The results of reaction analysis for each cluster (reaction analysis results related to the importance of words, etc.) are stored in association with the cluster number, and the reaction analysis results for each content creator are stored in association with the content creator ID. is.

<Configuration of management server 60/storage means 62/scenario generation target storage means 62E>

The scenario generation target storage means 62E stores the scenario generation target content (general content and advertisement content) received by the scenario generation target management means 61E or each content of the same theme content group as a scenario ID (pre-generation scenario ID) for the scenario to be generated. given in advance), scenario generation assistant organization ID, scenario generation assistant ID, scenario generation device ID (IP address may be used), content ID, field to which the content belongs, attributes other than the field, content creation organization ID, content creator ID, content creation device ID (IP address may be used), target ID, and original information access data (for example, URL) are stored in association with each other.

<Configuration of Management Server 60/Storage Means 62/Reproduction Management Information Storage Means 62F>

The reproduction management information storage means 62F stores reproduction management information as shown in FIG. Reproduction management information customized for each user is stored in association with the user ID.

<Configuration of Management Server 60/Storage Means 62/Area Information Storage Means 62G>

The area information storage means 62G stores specific area information (fence information for determining specific area mode applicable areas) as shown in FIG. 6 in association with specific area identification information (specific area ID). In this embodiment, the information on the specific area is latitude/longitude information. Further, the specific area identification information is, for example, information for identifying museums, sightseeing spots, amusement parks, parks, safari parks, and the like.

<Configuration of Scenario Playback Device 80/Processing Means 81/Setting Means 81A>

The setting means 81A accepts input settings by the user on the user setting screen 87 shown in FIG. 13, and executes a process of associating the accepted user setting information with the user ID and storing it in the user setting storage means 82A. The user setting information stored in the user setting storage means 82A is also reflected in the user information storage means 62B of the management server 60 through data linkage. The setting means 81A accepts input from the input means 83 by manipulating the hands and feet, and also accepts information corresponding to input items on the user setting screen 87 of FIG.

Information corresponding to input items on the user setting screen 87 of FIG. User setting registration means (not shown) can be used to associate the information with the user ID and store it in the user information storage means 62B. The user setting information stored in the user information storage means 62B is also reflected in the user setting storage means 82A of the scenario reproduction device 80 through data linkage.

<Configuration of Scenario Playback Device 80/Processing Means 81/Scenario Acquisition Means 81B>

Scenario acquisition means 81B acquires scenarios to be reproduced (scenarios for general contents and scenarios for advertisement contents) stored in scenario storage means 62A of management server 60, together with scenario IDs, etc., via network 1. Then, the acquired scenario is stored in the acquired scenario storage means 82B.

In the case of form (1) shown in FIG. 3, the scenario acquisition means 81B acquires the reproduction management information (see FIG. 5) together with the scenario. In the case of the form (2) shown in FIG. 4, the scenario acquisition means 81B acquires the scenario to be reproduced next from the management server 60 together with the scenario ID, channel number, reproduction order (by time period), user ID, and network 1, and the scenario ID, channel number, and playback order (by time period) of the scenario that has finished playing (or the scenario that is being played may be used), along with the user ID, is sent to the management server via the network 1. 60. Note that scenario distribution management and reproduction management between the scenario distribution means 61A of the management server 60 and the scenario acquisition means 81B of the scenario reproduction device 80 are explained using FIGS. Since it has already been described in detail in the description of means 61H, detailed description is omitted here.

<Configuration of Scenario Playback Device 80/Processing Means 81/Scenario Playback Means 81C and Reaction Acquisition Means 81D>

Scenario reproduction means 81C converts the scenarios (general content scenario and advertisement content scenario) acquired by scenario acquisition means 81B and stored in acquired scenario storage means 82B into perceptual information that can be recognized by human perception. , the user's reaction information to each main plan element and each sub plan element constituting the scenario is acquired during the reproduction process, and the reproduction is performed according to the acquired reaction information. It performs switching processing between elements, including switching from sequential reproduction of main plan elements to reproduction of sub plan elements. Further, the scenario reproducing means 81C executes a reaction log recording process for storing the acquired reaction information (see FIG. 9) in the reaction storage means 82C in association with the user ID.

Here, "perceptual information that can be recognized by human perception" is mainly information in the form of sound, video, and characters displayed on the screen. It refers to still images such as photographs, illustrations, comics, etc.), etc. may be included. In the case of sound, it is preferable to transmit information by voice interaction (both input and output are voice). input by sign language), or a combination thereof with voice input, or the like. In the case of sound output, for example, character information or Instead of outputting synthesized speech obtained by converting it, music data (music) may be played back, environmental recorded sound, effect sound, etc. may be output.

In addition, in information transmission by text information displayed on the screen, if the main plan elements and sub plan elements of the scenario are prepared as text information, instead of using it to output the system with synthesized speech, Output character information in order. Therefore, since each element is reproduced in the same order as the voice output, the main plan elements and sub plan elements of the scenario are not displayed together (connected) on the screen as a document, will get the reaction information of

In the case of voice interaction, the scenario reproduction means 81C includes a voice synthesizer that converts character information to generate system voice for output, a voice recognizer that inputs user voice and converts it to character information, and a scenario. According to the above, the speech synthesizer is provided with character information to be processed, and character information obtained by converting the user's voice is received from the speech recognizer to control the dialogue. However, in the case of the separated type scenario reproducing device 80A shown in FIG. In this case, the speech recognizer and the speech synthesizer constitute the input means 83 and the output means 84 of the input/output terminal 86 instead of the scenario reproducing means 81C of the processing means 81 on the main body 85 side.

In addition, in the information transmission system 10 of the present embodiment, since the user's voice is obtained as the user's reaction information to the system utterance, the voice recognizer and the input acquisition function of the dialog control means (character information obtained from the voice recognizer are function to take in) constitutes a reaction acquisition means 81D. However, as described above, in the case of the separated type scenario reproducing device 80A shown in FIG. In this case, the speech recognizer constitutes the input means 83 of the input/output terminal 86 together with the microphone, instead of the response acquisition means 81D included in the scenario reproduction means 81C of the processing means 81 on the main body 85 side. Therefore, in this case, the reaction obtaining means 81D serves as an input fetching function (a function of fetching character information obtained from the speech recognizer) of the dialog control means.

In addition to or instead of user voice input, when accepting key operation input, touch operation input, mouse operation input, motion capture gesture input (including sign language input), etc. The reaction acquisition means 81D is configured by the recognition processing means for converting into character information and the input capturing function of the dialogue control means (the function of capturing the character information obtained from the recognition processing means). However, even in this case, as described above, in the case of the separated scenario reproduction device 80A shown in FIG. In that case, the above recognition processing means is not the reaction acquisition means 81D included in the scenario reproduction means 81C of the processing means 81 on the main body 85 side, but is input/output together with the keyboard, touch panel, mouse, camera, etc. It constitutes the input means 83 of the terminal 86 . Therefore, in this case, the reaction obtaining means 81D serves as an input capturing function (a function of capturing character information obtained from the recognition processing means) of the dialog control means.

In addition to or instead of system audio output, when playing video, still images (still images such as photographs, illustrations, comics, etc.), or character information, playback is performed by screen display, so in addition to the speaker, Alternatively, the display device would constitute the output means 84 . In the case of the separated type scenario reproducing device 80A shown in FIG. The synthesizer is not included in the scenario reproduction means 81C of the processing means 81 on the main body 85 side, but constitutes the output means 84 of the input/output terminal 86 together with the speaker and the display device.

<Configuration of Scenario Playback Device 80/Processing Means 81/Scenario Playback Means 81C, Reaction Acquisition Means 81D: Determination of Scenario to be Played Next>

In order to start scenario reproduction by the scenario reproduction means 81C, first, the scenario to be reproduced next must be determined. The scenario to be reproduced next is determined by reproduction management or distribution management according to the reproduction management information (see FIG. 5) and user settings (see FIG. 13), so this will be explained below. The flow of data in scenario reproduction management or distribution management has already been explained in detail in the explanation of the reproduction management means 61H of the management server 60 using FIGS. We will focus on channel selection.

As shown in FIG. 5, the reproduction management information includes a plurality of channel information. A channel to be reproduced is selected according to the channel setting by the user (see FIG. 13). In the case of the form (1) of FIG. A channel is selected according to the channel setting (see FIG. 13) stored in means 82A. On the other hand, in the case of the form (2) of FIG. The channel is selected according to the channel setting (see FIG. 13) stored in 62B.

For example, in the channel setting of FIG. 13, if the user selects "fixed at start-up or later selected channel", when the scenario playback device 80 starts up or at any time after startup, The user inputs a desired channel to be reproduced from the input means 83 by input operation by hand, foot, etc. or by voice. The input channel is stored in the "fixed channel" of the user setting storage means 82A, and further stored in the user information storage means 62B of the management server 60 by data linkage. Accordingly, channel selection is executed according to the “fixed channel” stored in the user setting storage means 82A of the scenario reproducing device 80 or the user information storage means 62B of the management server 60. FIG.

13, if the user selects "previously selected channel fixed", the user setting storage means 82A of the scenario reproduction device 80 and the user information storage means 62B of the management server 60 Since the pre-selected channels are already stored in the "fixed channels" of , channel selection is performed according to them.

Furthermore, in the channel setting of FIG. 13, when the user selects "random channel automatic switching", the user setting storage means 82A of the scenario reproducing device 80 or the user information storage means 62B of the management server 60 At the timing when the memorized necessity of automatic channel switching changes from "unnecessary" to "necessary", automatic channel switching is executed at random regardless of the user's favorite field. When automatic channel switching is executed, the necessity of automatic channel switching is updated from "required" to "unnecessary". This update is executed by the scenario reproduction means 81C of the scenario reproduction device 80 in the case of form (1) in FIG. Execute. In addition, when switching channels at random, it may be allowed to return to the current channel at the next switching, or the channel switching history may be saved, and one hour after switching, three For an hour, a predetermined period of time, such as 6 hours, or for the day, you may not return to the same channel.

13, if the user selects "automatic switching of channels centered on favorite fields", the user setting storage means 82A of the scenario reproduction device 80 or the user of the management server 60 Stored in the user setting storage means 82A of the scenario reproducing device 80 or the user information storage means 62B of the management server 60 at the timing when the necessity of automatic channel switching stored in the information storage means 62B changes from "unnecessary" to "necessary". The selected favorite field (interested field) is referred to, and automatic channel switching is executed. The favorite field to be referred to is based on the user's self-request or automatic determination, and since the user's selection of which one to prioritize is stored, the selection is followed. Also in this case, when automatic channel switching is executed, the necessity of automatic channel switching is updated from "necessary" to "unnecessary".

For example, if the user's favorite field is the IT/science field, the channel is automatically switched among a plurality of channels for the IT/science field. When all channels have been reproduced, a mixed channel in which a plurality of fields are mixed is reproduced. Also, if there are two or more fields that the user likes, all the channels in those fields will be switched to for the time being, and if all channels in those fields have been reproduced, mixed channels will be reproduced do.

In this embodiment, as shown in FIG. 5, the reproduction management information is created for each time period. Therefore, in the example of FIG. B000000554), if the need for automatic channel switching = "necessary", you can automatically switch to the scenario (scenario ID = A000004251) at the beginning of the 9 o'clock sports/general (2) channel. Along with the transition, the necessity of automatic channel switching is updated to "unnecessary", and after that, even at around 10 o'clock, the reproduction of that channel continues, and when the scenario (scenario ID = A000001084) is being reproduced, If automatic channel switching is required = "necessary", there are only two channels in the field of sports / general, so the first scenario (scenario ID = A000000634) of the mixed (1) channel at 10:00 is automatically selected. Along with the transition by switching, the necessity of automatic channel switching is updated to "unnecessary", and then the reproduction of that channel is continued until the necessity of automatic channel switching="necessary". Further, in the present embodiment, when automatic channel switching is performed, the scenario transitions to the top scenario of the channel to which the channel is switched in that time period. different) may be the same or transition to the next numbered scenario. Furthermore, the playback management information does not have to be created for each time zone, and even in that case, the scenario may transition to the first scenario of the channel to be switched to, or, for example, the playback order (for each time zone) may be the same. Or you can transition to the scenario with the next number.

In the present embodiment, as shown in FIG. 5, the reproduction management information is created for each time period because the scenario (1) in FIG. can be transmitted in batches by dividing them for each time zone. Since this has already been described in detail in the description of the reproduction management means 61H of the management server 60, detailed description is omitted here. Therefore, for example, at around 10:00, the scenario reproducing device 80 may store only scenarios that are likely to be played back around 10:00 (scenarios before 9:00 have been deleted). Therefore, automatic switching is performed so that the scenario of the channel after switching is also the scenario of 10 o'clock.

13. If the user selects "randomly play scenarios without using channels" in the channel settings of FIG. In mode 3 (1), the scenario reproducing means 81C of the scenario reproducing device 80 randomly extracts and reproduces a scenario from the scenarios stored in the acquired scenario storage means 82B, and manages the reproduction. In form (2), the scenario distribution means 61A of the management server 60 manages distribution by randomly extracting and distributing a scenario from the scenarios stored in the scenario storage means 62A. When randomly extracting a scenario, you may allow the same scenario to be played many times, or save the scenario playback history (the reaction information log is also stored in the scenario playback history). ), the same scenario may not be played back for a predetermined time such as 1 hour, 3 hours, or 6 hours after playback, or for the day. Also, when randomly extracting a scenario, the user's favorite field is not considered. In this embodiment, since the reproduction management information (see FIG. 5) including the channel information for each field is created in advance, it is better to use the reproduction management information if the user's favorite field is considered. This is because scenarios can be reproduced without duplication. However, if there is no reproduction management information prepared in advance (see FIG. 5), a process of randomly extracting a scenario may be performed while taking into account the user's favorite fields.

After the scenario to be reproduced next is determined as described above, preparations before starting scenario reproduction are performed as follows.

<Structure of Scenario Playback Device 80/Processing Means 81/Scenario Playback Means 81C and Reaction Acquisition Means 81D: Preparation Before Starting Scenario Playback>

Before starting scenario playback, the scenario playback means 81C first acquires the next scenario to be played back from the acquired scenario storage means 82B, and stores the scenario playback information in order to manage the playback of the scenario. Store in means 82E (see lower part of FIG. 5). The reason why the scenario is copied from the obtained scenario storage means 82B to the playing information storage means 82E in this way is that the same scenario may be played back by another user on the same scenario playback device 80. This is because the scenario data stored in 82B cannot be directly rewritten (for example, updating information as to whether or not the content of the sentence has been transmitted) for progress management of reproduction.

In the overall progress management table of the reproducing information storage means 82E in FIG. 5, the scenario ID, channel number, and reproduction order (by time period) of the scenario being reproduced are stored in association with the user ID. By referring to these, it is possible to grasp which scenario is being played in the table of playback management information, and also the scenario that is scheduled to be played next on the current channel, After the switching destination channel is determined, it is possible to grasp the scenario that is scheduled to be reproduced next on the switching destination channel.

At this time, in the case of the form (1) shown in FIG. 3, reproduction management is performed by the scenario reproduction means 81C using the reproduction management information (see FIG. 5) stored in the acquired reproduction management information storage means 82D. Therefore, the scenario reproducing means 81C acquires the scenario ID, channel number, and reproduction order (by time period) of the next scenario to be reproduced from the reproduction management information, and stores them in the overall progress management table. On the other hand, in the case of the form (2) shown in FIG. 4, the acquired reproduction management information storage means 82D is not used (the reproduction management information is not acquired from the management server 60), and the reproduction management information stored in the management server 60 is not used. Distribution management is performed by the scenario distribution means 61A of the management server 60 using the reproduction management information (see FIG. 5) stored in the means 62F. The scenario ID, channel number, and reproduction order (by time period) acquired together with the scenario stored in the acquired scenario storage means 82B are stored in the overall progress management table.

In addition, in the overall progress management table of the reproducing information storage means 82E in FIG. (determination result as to whether or not the user needs presentation of multiple information) is stored. The success/failure flag of the multi-information presentation condition is rewritten from true (=1) to false (=0) by the local reaction analysis means 81F when the condition is no longer satisfied. Since this rewriting is performed even during the scenario reproduction, the scenario reproduction means 81C monitors the success/failure flag of the multi-information presentation condition not only after the scenario reproduction is finished but also during the scenario reproduction. Therefore, the scenario reproducing means 81C can reproduce the scenario from the middle of the scenario or from the scenario to be reproduced next according to the success or failure of the multi-information presentation condition.

The state of the success/failure flag of the multi-information presentation condition is the determination result using the reaction information of the predetermined most recent period. Since it is a tendency, it is determined not by the management server 60 but by the local reaction analysis means 81F of the scenario reproduction device 80. FIG. That is, in the case of trend analysis over a relatively long period of time, it is preferable to collect reaction information from a plurality of scenario reproducing devices 80 by the same user, so reaction analysis processing is performed by the management server 60. It does not require relatively short-term trend analysis. Therefore, unlike the user's attribute, it is not constant, so for example, the power of the scenario reproducing device 80 may be turned off, or the judgment result may be cleared the next day. As described above, if the multi-information presentation condition is not satisfied while the power is on or even on the same day, the success/failure flag of the multi-information presentation condition is established (=1) by the local reaction analysis means 81F. is rewritten to not established (=0), the normal reproduction is resumed.

Further, whether channel switching is necessary or not is determined by referring to the necessity of automatic channel switching stored in the user setting storage means 82A of the scenario playback device 80 or the user information storage means 62B of the management server 60 after the scenario playback is finished. However, it is also possible to determine whether or not switching is necessary before the playback of the scenario ends. number is stored. NULL is no switching. In this embodiment, the transition is made to the first scenario for each time period of the channel to be switched to, so if there is the next channel number, the next scenario to be reproduced is determined.

In addition, the scenario reproduction means 81C is stored in the user setting storage means 82A of the scenario reproduction device 80 (also stored in the user information storage means 62B of the management server 60) and the user type (see FIG. 13). to get Then, according to the acquired degree of intimacy, at least one of adjustment of the time interval (so-called interval) between phrases when the adjacent phrases are continuously reproduced, adjustment of speech speed, or adjustment of tone. (In this embodiment, selection of adjustment values prepared in stages) is performed, and these adjustment values are stored in the overall progress management table of the reproducing information storage means 82E in FIG. In addition, according to the acquired user type, adjusting the amount of utterance information by regarding sub-plan elements as main plan elements, adjusting the interval between clauses when adjoining clauses are continuously reproduced, and adjusting the utterance speed , or at least one adjustment of trivia insertion frequency adjustment or other speech strategy usage frequency adjustment by regarding sub-plan elements for trivia generated from information other than content as main plan elements (in this embodiment, Stepwise prepared adjustment values are selected), and these adjustment values are stored in the overall progress management table of the reproducing information storage means 82E in FIG. Note that FIG. 5 omits the adjustment value for the amount of speech information, the adjustment value for the frequency of trivia insertion, and the adjustment value for the frequency of use of other speech strategies. Also, if the adjustment according to the level of intimacy and the adjustment according to the user type result in different results, it is sufficient to decide which one to give priority to. Similarly, the state of the success/failure flag of the multi-information presentation condition described above (determination result of whether or not the user needs presentation of multi-information, which is determined using the reaction information of the predetermined most recent period), and the above Even if the adjustment value of the speech information amount based on the user type is different, it is a difference between prioritizing the most recent state or the normal state (average state). All you have to do is leave it.

Furthermore, the scenario reproducing means 81C copies the scenario to be reproduced next to the scenario progress management table of the reproducing information storage means 82E in FIG. The scenario is reproduced while updating from untransmitted to transmitted. As a result, it is possible to grasp where in the scenario is being reproduced, and to grasp the utterance clause (reproduction clause) to be reproduced next.

<Configuration of Scenario Playback Device 80/Processing Means 81/Scenario Playback Means 81C and Reaction Acquisition Means 81D: Progress of Scenario Playback>

FIG. 11 shows a specific example of the relationship between scenario reproduction and user reaction. In this example, the scenario shown in FIG. 7 (scenario reproduced by voice) is stored in the scenario progress management table of the reproducing information storage means 82E shown in the lower part of FIG. is.

First, as shown in FIGS. 7 and 11, the scenario reproducing means 81C retrieves the utterance clause (sentence ID=1, paragraph ID = 1, utterance clause ID = 1 in sentence ID = 1), a synthesized voice file (1-1-1-1.wav) is automatically generated using colloquial expression column data (see Fig. 7) and played back do.

In the speech synthesizing process described above, the scenario reproducing means 81C generates a synthesized speech file using the intervals between phrases stored in the scenario shown in FIG. After adjusting the interval between clauses according to the adjustment value for the interval (adjustment value according to the reaction analysis result using the reaction information) stored in the overall progress management table of 82E, the synthetic voice file to generate For example, if the adjustment value for the pause is set to "long", adjust the number of seconds between clauses stored in the scenario to be larger, and set it to "short". If it is, adjust the number of seconds between clauses to be smaller, and if it is "Standard", leave the number of seconds between clauses as it is. .

In addition, the scenario reproduction means 81C reproduces the system voice according to the speech rate adjustment value (the adjustment value according to the analysis result using the reaction information) stored in the overall progress management table of the reproduction information storage means 82E in FIG. Adjust the speech rate of the output. For example, if the speech rate adjustment value is "fast", "standard", or "slow", the reproduction is performed at the corresponding speech speed.

Furthermore, the scenario reproduction means 81C reproduces the scenario according to the tone adjustment value (the adjustment value according to the reaction analysis result using the reaction information) stored in the overall progress management table of the reproduction information storage means 82E of FIG. Select some colloquial expressions prepared inside and generate a synthesized voice file. For example, if the tone adjustment value is "Normal", which uses hearsay tone and assertion tone, "Hearsay" only for hearsay tone, "Decision" for assertion tone only, "Respectful" for desumasu tone only, etc. , select the colloquial expressions corresponding to them and generate a synthesized speech file. It should be noted that various tones are mixed in each of the selected colloquial expressions. More specifically, for example, hearsay tone includes "it seems", "it seems", "it's what", "that's right", "it seems", and "like". Secondly, each colloquial expression is generated by selecting a tone at random from among them and not repeating the same tone.

Although not shown in FIG. 5, the scenario reproduction means 81C also adjusts the speech information amount adjustment value (reaction analysis using reaction information) stored in the overall progress management table of the reproduction information storage means 82E. According to the adjustment value according to the result), the amount of utterance information is adjusted by regarding the sub-plan elements as the main plan elements, and the scenario reproduction is executed.

Furthermore, although not shown in FIG. 5, the scenario reproduction means 81C uses trivia insertion frequency adjustment values stored in the overall progress management table of the reproduction information storage means 82E and other speech strategies. Scenario reproduction is performed while inserting trivia and the like according to the frequency adjustment value (adjustment value according to the reaction analysis result using the reaction information).

Further, the scenario reproducing means 81C refers to the multi-information presentation condition success/failure flag stored in the overall progress management table of the reproducing information storage means 82E of FIG. , one of the following scenarios (1) and (2) is executed. (1) is a process of reproducing all or part of the sub-plan elements from the middle of the scenario being reproduced or from the scenario to be reproduced next, assuming that they are the main plan elements. In (2), among a plurality of scenarios with different numbers of main planning elements generated from the same content or the same content group with the same theme by the scenario generating means 41B of the scenario generating device 40 from the scenario to be reproduced next, This is a process of selecting and reproducing a scenario having more main plan elements than the middle scenario.

Then, the scenario reproducing means 81C acquires the user's reaction information immediately after the reproduction of the utterance clause is finished or during the reproduction. Acquisition immediately after the end of playback of the utterance clause is acquisition at the reference position for acquiring the user's reaction information, and acquisition during playback of the utterance clause is acquisition of the interruption reaction. These reference positions and interrupts have already been explained in detail in the explanation of the content evaluation means 21F using FIGS. 7, 9 and 11, so detailed explanations are omitted here.

Even if there is an interruption reaction at any position of the utterance clause being reproduced, or even if there is a reaction at the reference position immediately after the reproduction of the utterance clause is finished, if the reaction has the same content, the system response has the same content. For example, wherever the user response (question) "What kind of company is α company?" playback).

The setting of the position at which the system output of the main plan element is resumed after the definitional question answering "Company α..." in response to the interrupt response is arbitrary. , playback may be performed by returning to the previous segment from the segment in which the interrupting response occurred, or may be performed by returning to the beginning of the utterance segment, or as shown by the solid line in FIG. You may play back from the specified phrase. The same is true if, during playback of the utterance stanza of a sub-plan element, there is an interrupt response, and after the system response to the interrupt response is made, playback of the original sub-plan element is resumed.

In addition, there is a response at the reference position immediately after the playback of the utterance clause (main program element). When playing a plan element, play the next utterance clause unless the next utterance clause (the main plan element) has already been played. Depending on the flow of the voice dialogue, the next utterance clause may have already been played, that is, the playback order of the main plan elements may not be as planned. Can be set.

Also, as shown in the right part of FIG. 11, another sub-plan element may be reproduced as a system response to an interrupt reaction during reproduction of a sub-plan element or a reaction immediately after the reproduction of a sub-plan element. Playback of the plan can be hierarchical, but in addition if no appropriate system response is found in the scenario for interrupt reactions during playback of subplan elements or reactions immediately after the subplan element finishes playing. , the scenario reproducing means 81C reproduces unplanned answer data not prepared in the scenario from a specific site connected to the network 1 (an online site registered in advance as an access destination in the scenario reproducing device 80). It can be retrieved and replayed in real time. The same is true when an appropriate system response cannot be found in the scenario for an interrupt response during playback of the main plan element or a response immediately after the completion of playback of the main plan element. to retrieve and replay in real time from .

<Configuration of Scenario Playback Device 80/Processing Means 81/Scenario Playback Means 81C and Reaction Acquisition Means 81D: Scenario Playback in Specific Area Mode>

Scenario reproduction means 81C executes scenario reproduction in general mode and specific area mode (see FIG. 6). The general mode is a mode that can be applied wherever the scenario playback device 80 (the input/output terminal 86 of the separate scenario playback device 80A shown in FIG. 2 or the integrated scenario playback device 80B) is located. The specific area mode is a mode applicable when the scenario reproducing device 80 is in a specific area (see FIG. 6) such as a museum, a sightseeing spot such as a ruin, an amusement park, a park, or a safari park. be. Therefore, if a user who walks in a museum is presented with exhibits by playing a scenario, a user who walks, rides a bicycle, or rides a car in a sightseeing spot, an amusement park, or a park can be presented with a scenario by playing a scenario. The specific area mode can be applied when introducing an attraction or the like, or when introducing an animal by reproducing a scenario for a user traveling by car in a safari park.

As shown in FIG. 13, the user can set the playback mode. When "playback in general mode only" is selected, the scenario playback is performed only in the general mode. applicable area), the scenario playback of the specific area mode is not performed, and the scenario playback of the general mode is continued. When "reproduction only in specific area mode" is selected, scenario reproduction in general mode is not performed, so the scenario reproduction device 80 is used only when entering a specific area such as a museum. When "automatic switching playback to specific area mode" is selected, when the scenario reproducing device 80 detects that it has entered a specific area such as a museum (the area determination means 81H determines that it has entered a specific area). ), an automatic switch from the general mode to the specific zone mode is performed, and the scenario of the specific zone mode is played. If "manual switching between general mode and specific area mode" is selected, even if the user enters the specific area, the general mode will not be switched unless the user performs a switching operation (voice operation is also possible) to the specific area mode. If scenario playback continues and after switching to the specific area mode, when the user goes out of the specific area, no scenario playback will be performed unless the user himself/herself performs an operation to switch to the general mode (a voice operation is also possible). It will not be performed.

When the scenario reproducing device 80 enters a specific area such as a museum, the scenario reproducing means 81C determines that the scenario reproducing device 80 has entered the specific area by the area determining means 81H. area ID) is received, the above-described reproduction mode setting (see FIG. 13) is referred to, and if the specific area mode scenario is set to be reproduced, the specific area mode scenario is reproduced. As shown in FIG. 6, the specific zone mode scenario is a scenario whose first digit from the left of the scenario ID is "T", and is distinguished from the general mode scenario. A specific area mode scenario is generated for each spot in the specific area. For example, it is generated for each exhibit in a museum, for each shop or attraction in a sightseeing spot or an amusement park, or for each animal in a safari park. Note that a plurality of scenarios in the specific area mode are generated from one piece of content (for example, an explanatory document for exhibits in a museum), as in the scenario in the general mode.

However, even when the scenario playback device 80 enters a specific area such as a museum, the scenario playback device 80 does not enter any of the several scenario playback zones (see FIG. 6). is not played. Note that the relationship between the specific area and each scenario playback area, and the relationship between them and the timing of starting and ending playback of the scenario will be explained in detail in the explanation of the area determination means 81H, which will be described later with reference to FIG. A detailed description is omitted here.

Acquisition of the scenario in the specific zone mode from the management server 60 by the scenario acquisition means 81B is performed only when the area determination means 81H determines that the specific zone has been entered, and at the stage where the entered specific zone is known. Using the zone ID, all scenarios belonging to the specific zone may be obtained from the scenario storage means 62A of the management server 60, and the area determination means 81H determines that the scenario has entered one of the scenario playback zones. When the scenario corresponding to the scenario playback area is known, the scenario may be acquired from the scenario storage means 62A of the management server 60 using the scenario ID for that scenario.

In this embodiment, as shown in FIG. 6, the specific area ID is contained in the sixth to seventh digits from the left of the specific area mode scenario beginning with "T". In addition, the 8th to 10th digits from the left of the specific area mode scenario are the spots in the specific area explained in the scenario (for example, exhibits in museums, shops and attractions in sightseeing spots and amusement parks, safari parks, etc.) animals, etc.).

Then, the scenario reproducing means 81C reproduces the main plan elements generated from the same content or the same same subject content group by the scenario generating means 41B of the scenario generating device 40 according to the moving speed acquired by the moving speed acquiring means 81G. A process of selecting and playing one of a plurality of scenarios in the specific area mode that differ in number, or playing back the scenario in the specific area mode by regarding all or part of the sub-plan elements as main plan elements. to run.

That is, when the moving speed of the scenario reproducing device 80 is fast, the scenario reproducing means 81C reproduces the scenario of the specific area mode having the smallest number of main plan elements. When the moving speed is normal and when the moving speed is slow (including zero), the number of main plan elements of the scenario to be reproduced increases. In this embodiment, as shown in FIG. 6, the moving speed categories are three categories of "fast", "normal", and "slow", but the number of categories may be two, four or more. It's okay.

Also, in scenario reproduction in the specific area mode, the time required to pass through a scenario reproduction area formed around a spot (exhibit, shop, etc.) is a problem. This is because it is desired to finish playing the scenario within the time it takes to pass through the scenario playing area. Therefore, the value obtained by dividing the time, that is, the distance by the movement speed, matters. Therefore, the relative relationship between the size of the scenario reproduction area (distance of the portion through which the user passes) and the numerical value of the movement speed is important. It is meaningless to pay attention only to the size of the numerical value of the movement speed. For example, when passing through a large scenario reproduction area by car and when passing through a narrow scenario reproduction area on foot, if the passage time is the same, the scenario in which the reproduction time length is approximately the same (the main plan element Scenarios with the same number) should be reproduced, and the moving speed divisions in these cases should be the same. Therefore, a car with a high moving speed value does not fall under the moving speed category = "fast", and a walking with a low moving speed value does not fall under the moving speed category = "slow".

For this reason, in the present embodiment, according to the size of the scenario reproduction area (the distance of the part through which the user passes) formed around the spot (exhibit, shop, etc.), each scenario reproduction area (for each spot) ), moving speed category=“fast”, “normal”, and “slow”. If the size of each scenario playback area is approximately the same within a specific area, the range of movement speed values corresponding to the movement speed category = "Normal" is be the same. On the other hand, if the size of the scenario playback area of the specific area X is completely different from the size of the scenario playback area of the specific area Y, the moving speed numerical range corresponding to the moving speed category = "normal" is the same as the specific area X. It is completely different from the specific area Y. For example, in a specific area X when driving a car through a vast sightseeing spot, the scenario reproduction area is large. Since the scenario reproduction area is small in the specific area Y in the case of turning with , the movement speed category=“normal” is set to, for example, 1 to 2 m/s (3.6 to 7.2 km/h), and the same “normal ”, the numerical range of the movement speed is completely different. In addition, in the setting method of this embodiment, it is not necessary to consider whether the user is by car or on foot. Therefore, when walking in a tourist spot (specific area X) with a large site, since it is less than 30 km/h, it is determined that the moving speed category is "slow", and the scenario of the specific area mode with many main planning elements is reproduced. be done. On the other hand, when a car runs in a narrow museum (specific area Y), it is 2 m/s (7.2 km/h) or more, so it is determined that the movement speed category = "fast", and the number of main planning elements is the largest. A few specific area mode scenarios are played.

<Configuration of Scenario Playback Device 80/Processing Means 81/Scenario Playback Means 81C, Reaction Acquisition Means 81D: Playback of Advertisement Content Scenario>

The scenario reproducing means 81C reproduces (1) main plan elements or sub plan elements constituting the general content scenario at timings before and after reproduction of the general content scenario (but not all of the timings before and after the reproduction). (2) user's favorite field, gender, age, residential area, occupation, or other user attributes Attribute-matching advertisement reproduction processing for reproducing a scenario for advertisement content having an attribute corresponding to (3) Playing a scenario for advertisement content that satisfies the reproduction requirements of both the similar advertisement reproduction processing and the attribute-matching advertisement reproduction processing Similar/attribute-matching advertisement reproduction processing is executed.

In the present embodiment, the above processes (1) to (3) are realized by complying with the reproduction management information (see FIG. 5) created by the reproduction management means 61H of the management server 60. FIG. In form (1) of FIG. 3, reproduction management is performed on the scenario reproduction device 80 side according to this reproduction management information, and in form (2) of FIG. 4, distribution management is performed on the management server 60 side according to this reproduction management information. However, in either case, the scenario is played back according to the playback management information. Further, in creating this reproduction management information, the analysis result (the result of associating the general content scenario and the advertisement content scenario) by the advertisement analysis means 61G of the management server 60 is used. The creation of the reproduction management information has already been described in detail in the description of the reproduction management means 61H using FIG. 5, and the analysis of the advertisement has already been described in the description of the advertisement analysis means 61G, so a detailed description thereof will be omitted here.

The scenario reproducing means 81C may be provided with a function of creating reproduction management information by the reproduction management means 61 of the management server 60, or, in addition, may be provided with an advertisement analysis function by the advertisement analysis means 61G of the management server 60. You can let In this case, within the scope of the scenarios (general content scenarios and advertising content scenarios) acquired from the scenario storage means 61A of the management server 60 by the scenario acquisition means 81B and stored in the acquired scenario storage means 82B, The scenario reproducing means 81C analyzes the advertisement in advance and prepares the reproduction management information in advance, or performs part of these processes in real time. It may be considered that the scenario reproduction device 80 also has means corresponding to the reproduction management means 61H and the advertisement analysis means 61G of the management server 60 .

In the above case, the scenario acquisition means 81B may acquire only a part of the scenarios (scenarios for general content and scenarios for advertisement content) stored in the scenario storage means 61A of the management server 60. You can get all. When acquiring only a part, for example, only the scenarios that match the settings of the user using the scenario reproducing device 80 may be acquired.

Further, the scenario reproduction means 81C performs (4) time, scenario reproduction device 80, in addition to the aforementioned (1) similar advertisement reproduction processing, (2) attribute matching advertisement reproduction processing, and (3) similarity/attribute matching advertisement reproduction processing. and the type of means of transportation (in a car (private car, taxi), train, route bus, A context-sensitive ad playback process may be performed that depends on (in-flight, in-ship, etc.), or a combination thereof.

Here, the time is the current time at which the scenario is played, and includes year, month, day, hour, minute, second, day of the week, holiday (Saturday, Sunday, public holiday, or weekend), weekday, early morning, morning, afternoon, and noon.・It is a concept that includes various time elements such as time zones such as evening and night, New Year, Obon, Higan, Golden Week, the end of the year, the end of the fiscal year, and the end of the month. The position information of the scenario reproducing device 80 is the current position information when the scenario is reproduced, and the current position of the scenario reproducing device 80 (therefore, the user) is the area where the target advertisement scenario is reproduced (advertisement scenario reproduction area). It is used for the process of determining whether or not it is in the This position information is obtained by a position information obtaining means (not shown) such as a GPS module installed in the scenario reproduction device 80. The position information is obtained by the moving speed obtaining means 81G described later. Since it is the same as the acquisition of position information mentioned above, detailed description is omitted here. The means of transportation may be set by the user, or assisted setting may be made based on the speed of travel or the result of automatic determination from the area of travel, or information held by the scenario reproducing device 80 from the beginning (for example, , if it is an in-vehicle device, it may be information set from the beginning, such as at the time of shipment from the factory or at the time of purchase). For example, it is possible to reproduce an advertisement scenario of a nearby restaurant (location information) for a user who is traveling by car (transportation means information) around noon (time information).

The advertisement scenario to be reproduced depending on the time, the position information of the scenario reproducing device 80, the type of means of transportation on which the scenario reproducing device 80 is mounted, or a combination of these, is acquired by the scenario obtaining means 81B of the scenario reproducing device 80 at the time is sent to the management server 60 along with the user ID, and the scenario distribution means 61A of the management server 60 receives the conditions from the scenario storage means 62A of the management server 60. By extracting an advertising scenario and transmitting the extracted advertising scenario to scenario reproducing device 80 together with the user ID, it is stored in acquisition scenario storage means 82B of scenario reproducing device 80 . As for the time, the system time of the scenario reproducing device 80 may be used (in this case, the time is also transmitted to the management server 60), or the system time of the management server 60 may be used. Therefore, in the scenario storage means 62A of the management server 60, information on the time at which the advertisement scenario is to be reproduced, position information (fence information defining the advertisement scenario reproduction area, or information on the center position thereof) is stored in association with the advertisement scenario. ), and transportation means information.

In addition, the scenario reproducing means 81C, in the case where a sub-plan element that is an advertisement element or a sub-plan element that partially includes an advertisement element is prepared in the general scenario (scenario for general content), If the element is an advertisement element that depends on the time, the position information of the scenario reproducing device 80, the type of means of transportation on which the scenario reproducing device 80 is mounted, or a combination thereof, it is determined whether the condition is satisfied, If satisfied, the subplan element may be regarded as the main plan element and reproduced. Therefore, in this case, in the scenario, in a state associated with a sub-plan element that is an advertisement element, or a sub-plan element that includes an advertisement element as a part, time information and position information for reproducing the advertisement element (fence information defining an advertisement scenario reproduction area or information on its center position) and information on the type of means of transportation are stored. For example, information such as an advertisement element to be played around noon, an advertisement element to be played when the advertiser's restaurant is near, an advertisement element to be played while traveling by car, etc. can be included in the scenario. remembered. Note that these pieces of information may be stored as external data in association with the scenario instead of being stored in the scenario.

Further, the scenario reproducing means 81C arranges sub-plan elements not including advertisement elements and sub-plan elements partially including advertisement elements in correspondence in the general scenario (scenario for general contents). In this case, if the advertisement element is an advertisement element that depends on the time, the location information of the scenario reproducing device 80, the type of means of transportation on which the scenario reproducing device 80 is mounted, or a combination of these, whether or not the condition is satisfied If the condition is satisfied, replacement reproduction processing may be executed to reproduce a sub-planning element that partially includes an advertising element instead of a sub-planning element that does not include an advertisement element.

The scenario reproducing means 81C is not limited to reproducing the above-described advertising scenarios and advertising elements, i.e., regardless of the contents of the scenario and its constituent elements, the scenario reproducing means 81C can reproduce the time and/or the scenario reproducing device 80 Using the location information, it is determined whether or not the time and/or the location information satisfies a predetermined condition. Select and play one of the plurality of scenarios with different numbers of main plan elements generated from the same subject content group, or consider all or part of the sub plan elements as main plan elements You may perform the process which reproduces a scenario by pressing.

<Configuration of Scenario Playback Device 80/Processing Means 81/Reaction Sending Means 81E>

The reaction transmission means 81E performs a process of transmitting the user's reaction information acquired by the scenario reproduction means 81C and stored in the reaction storage means 82C together with the user ID, the scenario ID, etc. to the management server 60 via the network 1. to execute.

<Configuration of Scenario Playback Device 80/Processing Means 81/Local Reaction Analysis Means 81F>

The local reaction analysis means 81F uses the user's reaction information stored in the reaction storage means 82C to analyze trends or other information for each user, and associates the obtained reaction analysis result with the user ID to It executes a reaction analysis process to be stored in the setting storage means 82A (see FIG. 13) or the playing information storage means 82E (see FIG. 5).

Specifically, the local reaction analysis means 81F uses the reaction information acquired from the user for the most recent predetermined period stored in the reaction storage means 82C to determine whether the user needs to present a large amount of information. It is determined whether or not the multi-information presentation condition indicating that is satisfied, and the determination result is stored in the reproducing information storage means 82E (see FIG. 5).

Here, the "immediate period" is, for example, within 10 minutes (within 10 minutes to the time of determination), within 30 minutes, within 1 hour, within 3 hours, within 6 hours, within 12 hours , the current day, the current week, and the like. The period may be set by the user, in which case the most recent period may be stored in the user setting storage means 82A (see FIG. 13). Since this is a trend analysis for the most recent period, it is preferable to set a relatively short period.

The determination of the success or failure of this multi-information presentation condition is a determination of whether or not the user needs to present a large amount of information. is frequently occurring, the multiple information presentation condition is met. For this reason, for example, the total number of questions, etc. included in the reaction information for each main plan element and each sub plan element of the scenario played back within the most recent period by the user to be judged, and the questions occupying the total number of reaction information etc. is equal to or greater than a threshold value. It should be noted that the amount of the user's reaction utterance amount is used to determine the user type of talkative/quiet. This is because even if the amount of reaction utterances is large, the user does not necessarily want a large amount of information.

Also, the local reaction analysis means 81F may execute reaction analysis processing similar to that of the reaction analysis means 61C of the management server 60 using the user's reaction information stored in the reaction storage means 82C. However, unlike the reaction analysis means 61C of the management server 60, the reaction information when the user to be judged is reproducing the scenario with another scenario reproducing device 80 is not reflected.

For example, the local reaction analysis means 81F determines the necessity of automatic channel switching based on whether or not the user is interested in each scenario in the channel being reproduced, determination, user knowledge level determination, familiarity between the system and the user, and user type determination, and the determination results are associated with the user ID and stored in the user setting storage means 82A (see FIG. 13). may be executed.

<Configuration of Scenario Playback Device 80/Processing Means 81/Movement Speed Obtaining Means 81G>

The moving speed acquisition means 81G, when playing the scenario in the specific zone mode (see FIG. 6), is connected to the scenario playback device 80 (the input/output terminal 86 of the separate scenario playback device 80A shown in FIG. 2, or the integrated It executes a process of acquiring the moving speed of the scenario reproducing device 80B). It should be noted that whether the main body 85 of the separate scenario reproducing device 80A is at a fixed position or is a moving object is irrelevant to scenario reproduction in the specific zone mode. However, if the main body 85 of the separate scenario playback device 80A and each input/output terminal 86 are always close to each other, and the position of the main body 85 can be regarded as the position of each input/output terminal 86, The moving speed can be substituted for the moving speed of the input/output terminal 86 . For example, when moving in a safari park by bus, and each passenger (each user) of the bus uses each input/output terminal 86, the size of the bus is different from each spot (each animal or animal) distributed in the safari park. If it is smaller than the size of the scenario reproduction area formed around the (habitat or breeding place) of the bus, the moving speed of the main body 85 installed on the bus can be adjusted to the movement of the input/output terminal 86 of each passenger (each user). It can be used as a substitute for velocity.

Specifically, the moving speed acquisition means 81G can be broadly classified into two types. There are two types: a type in which a measuring instrument is installed in the reproducing device 80B), and a type in which the moving speed of the scenario reproducing device 80, which is a moving object, is measured from the outside and the measurement result is transmitted to the scenario reproducing device 80. Any measurement method may be used.

The former type of moving speed acquisition means 81G includes, for example, a car speedometer when the scenario reproducing device 80, which is a mobile body, is an in-vehicle device mounted on a car, and a bicycle speedometer when it is a device attached to a bicycle. There are a speedometer, a walking speedometer in the case of a device carried by a pedestrian, etc. Further, means for calculating the moving speed using the output of an acceleration sensor installed in the scenario reproducing device 80, which is a moving object, and the scenario reproducing device. Means for calculating the moving speed using the position information obtained from the GPS signal received by the GPS receiver installed at 80 (position information obtained by the position information obtaining means), various places within the specific area (specific area mode applicable area) A pitot tube is used to identify one's own position based on the strength of the beacon signal or the like received from the transmitting device 130 (see FIG. 6) installed in the vehicle and the strength of those signals, and to calculate the movement speed using the identified position information. There are airspeed measurement means etc.

The latter type of movement speed acquisition means 81G measures the movement speed of the scenario reproducing device 80 or the user using it in a non-contact manner using laser Doppler speedometers installed at various locations within the specific area. Means for wirelessly transmitting results to the scenario reproducing device 80 and laser-type sensors installed at various locations within a specific area detect the passage of the scenario reproducing device 80 or the user using it in a non-contact manner. Scenario reproduction is performed by means of calculating the movement speed using the inter-sensor arrangement distance and wirelessly transmitting the calculation result to the scenario reproduction device 80, and by means of a walking speed measurement mat spread over walking places such as passages in a specific area. means for measuring the walking speed of the user using the device 80 and wirelessly transmitting the measurement results to the scenario reproducing device 80; means for calculating the moving speed of the user using the , and wirelessly transmitting the calculation result to the scenario reproducing device 80 .

<Configuration of Scenario Playback Device 80/Processing Means 81/Area Judging Means 81H>

When the scenario reproduction means 81C reproduces the scenario in the specific area mode (see FIG. 6), the area determination means 81H selects the scenario reproduction device 80 (the input/output terminal 86 of the separate scenario reproduction device 80A shown in FIG. 2, Alternatively, the integrated scenario playback device 80B) determines whether or not it has entered a specific zone (specific zone mode applicable area), and whether or not it has entered any of the scenario playback zones. is executed.

Here, as described in the explanation of the scenario reproduction means 81C, the specific areas are, for example, museums, art galleries, sightseeing spots, amusement parks, parks, zoos, safari parks, etc. Each scenario reproduction area is arranged within the specific area. (For example, exhibits in museums and art galleries and their locations, shops and attractions in sightseeing spots, amusement parks and parks and their locations, animals in zoos and their locations, safari parks This is an area formed around animals, their habitats, breeding places, etc., and reproduces scenarios for explanations, advertisements, etc. about the spots. In the present application, the term "spot" may refer to an object such as an exhibit in a museum or an animal in a safari park, or may refer to the position thereof.

The specific zone IN determination process is executed for automatic switching from the general mode to the specific zone mode. The area determination means 81H may execute specific zone out determination processing for determining whether or not the vehicle has exited the specific zone (specific zone mode application area).

The scenario playback zone in determination process is executed to control the timing of starting playback of the scenario. Scenario playback area out determination processing for determining whether or not the scenario playback device 80 has left the scenario playback area may be performed by the area determination means 81H to control the scenario playback end timing. If the scenario playback area out determination process is not performed, the scenario playback end timing control is not performed. Playback will continue. Since the memory of the spots (exhibits, etc.) that have already been seen and heard remains, if the explanation is continued without being interrupted in the middle, it may help the understanding of the spots. However, if the next scenario playback area is entered in that state, playback of the next scenario will start.

It should be noted that it is not necessary to distinguish between the specific area and each scenario reproduction area, and in this case, a set of each scenario reproduction area becomes the specific area (specific area mode application area). Therefore, the specific zone IN determination process and the scenario reproduction zone IN determination process are the same process, and the two-stage IN determination process is not performed.

Specifically, in the specific zone IN determination process, the area determination means 81H repeatedly transmits the location information of the scenario reproduction device 80 to the management server 60 or the geofencing server 140 via the network 1. When the determination results (determination information as to whether or not the specific area has been entered and the specific area ID of the specific area determined to have entered) transmitted from the fencing server 140 via the network 1 are received, and the specific area is entered. , the information (including the specific area ID of the entered specific area) is transferred to the scenario reproduction means 81C.

Here, in the case of the distributed scenario reproduction device 80A shown in FIG. latitude/longitude information, etc.) is transmitted to the management server 60 or the geofencing server 140 via the main body 85 or directly from the input/output terminal 86 . In the case of direct transmission from the input/output terminal 86, part of the function of the area determining means 81H is on the input/output terminal 86 side.

On the other hand, when receiving the judgment result, in the case of the distributed scenario reproduction device 80A shown in FIG. Therefore, the main body 85 may directly receive the data, or the main body 85 may receive the data via the input/output terminal 86 .

In addition, in the scenario reproduction zone in determination process, the area determination means 81H receives signals from the transmitters 130 (130A, 130B, 130C, . . . ) installed corresponding to the spots, and uses the received signals to Then, it is determined whether or not the scenario playback device 80 (the input/output terminal 86 of the separate scenario playback device 80A shown in FIG. 2 or the integrated scenario playback device 80B) has entered any of the scenario playback areas. If it is determined that the area has entered, the determination result (including the scenario ID of the scenario corresponding to the scenario playback area that has entered) is transferred to the scenario playback means 81C.

Here, the transmitting device 130 is, for example, a beacon terminal that transmits a beacon signal (Bluetooth signal: Bluetooth is a registered trademark), an access point that transmits a WiFi signal (components thereof), a short-distance wireless IC chip, or the like. As the short-range wireless IC chip, for example, a passive type RFID tag (Radio Frequency Identification) that does not require a power supply can be adopted, and the information recorded in the built-in memory of the RFID tag is transmitted from the transmitting device 80. signal to be Therefore, the scenario playback device 80 (the input/output terminal 86 of the separate scenario playback device 80A shown in FIG. 2, or the integrated scenario playback device 80B) performs short-range wireless communication using Bluetooth signals (registered trademark) such as beacon signals. and a WiFi module for wireless communication using WiFi signals.

Further, the process of determining whether or not the signal received from each transmitting device 130 has entered the scenario reproduction area includes the process of determining whether or not the signal has been received, and the process of determining whether or not the signal has been received. It includes a process of determining whether or not it has entered, depending on the intensity. Therefore, in FIG. 6, one transmitting device 130 is arranged for one spot, but a plurality of transmitting devices 130 are arranged for one spot, and the intensity of the signal from the plurality of transmitting devices 130 is determined. It may be determined whether or not the player has entered the scenario reproduction area by

Furthermore, signals received from each transmitting device 130 (eg, beacon signals, Wi-Fi signals, signals from RFID tags, etc.) include spots corresponding to each transmitting device 130 (eg, exhibits in museums, safari parks, etc.). This includes a scenario ID for a scenario for explanation, advertising, etc.

Also, the signal received from each transmitting device 130 may contain not only the scenario ID but also the data of the scenario. The following first and second cases are conceivable.

As a first case (a case in which a scenario is held in each transmitting device 130 for a relatively long period of time), a scenario is stored in an internal memory of a short-range wireless IC chip such as an RFID tag, which is the transmitting device 130. Or, the scenario may be stored in the component equipment of the access point. In this case, the scenario reproducing device 80 acquires the general mode scenario from the scenario storage means 62A of the management server 60, and the specific zone mode scenario (in this embodiment, the scenario ID starts with "T"). scenario) can be considered to be obtained from each transmitting device 130 instead of the management server 60 . Therefore, each calling device 130 can be considered to be part of the management server of the present invention, or each calling device 130 includes a part of the management server of the present invention. The server 60 and each transmitting device 130 constitute a management server in the present invention. For example, if the transmitting device 130 is a short-range wireless IC chip such as an RFID tag, its built-in memory corresponds to the scenario storage means 62A of the management server 60, and the transmitting device 130 is a component of an access point. , the storage means such as the hard disk of the component device corresponds to the scenario storage means 62A of the management server 60 .

The first case is where the scenario is held on each calling device 130 for a relatively long period of time, but that does not mean that the scenario is not updated. For example, it may be necessary to update the contents of the scenario for the spot due to the discovery of new historical facts about the exhibits, changes in the products and foods sold at the store, the birth or death of children regarding animals, etc. be. At this time, if the transmitting device 130 is a component of an access point, the content of the scenario can be updated through online registration. As already mentioned, scenario registration in the management server 60 does not necessarily have to be online registration. ), the scenario stored in the built-in memory of the short-range wireless IC chip such as the RFID tag, which is the transmitting device 130, does not necessarily have to be the scenario registered online.

In the second case (case where the scenario is only temporarily held in each transmitting device 130), the configuration device of the access point, which is the transmitting device 130, is connected to the management server 60 via the network 1, and the transmission from the management server 60 In some cases, the received scenario is wirelessly transmitted to the scenario reproducing device 80 . In this case, the component device of the access point, which is the transmitting device 130, is a mere relay device and does not correspond to a part of the management server in the present invention.

In both the first and second cases, a plurality of scenarios with different numbers of main plan elements generated from one piece of content (for example, explanatory documents of exhibits in a museum) are prepared, or sub scenarios are prepared. If all or part of the plan elements are treated as main plan elements, it is possible to reproduce the scenario according to the moving speed of the system reproducing device 80. By preparing a plurality of scenarios with different plan elements (scenarios generated by controlling the importance of words), it is possible to reproduce scenarios customized for each user.

In addition, the signal received from each transmitting device 130 may include information for forming movement speed segments. This moving speed classification formation information is a moving speed numerical range (for example, 30 km/h or more, 60 km/h) corresponding to moving speed classification = "fast", "normal", and "slow" /h). Since the movement speed category has already been explained in detail in the explanation of the scenario reproduction means 81C, detailed explanation is omitted here. This moving speed classification forming information may be common within a specific area or may be common for each scenario playback area. Information for forming moving speed segments may be obtained from the storage means 62G or the geofencing server 140. FIG.

Then, as described above, there is a case where a set of scenario playback areas is set as a specific area (specific area mode application area) without distinguishing between the specific area and each scenario playback area. , the area determination means 81H executes the scenario reproduction zone in determination process by communicating with the area management means 61J of the management server 60 or the geofencing server 140 instead of using the signal received from each transmitting device 130. good too. That is, the scenario reproduction area may be an area defined by fence information based on latitude and longitude, instead of an area formed by signals transmitted from each transmitting device 130 .

<Configuration of Scenario Playback Device 80/Storage Means 82/User Setting Storage Means 82A>

As shown in FIG. 13, the user setting storage means 82A prioritizes automatic determination results by reaction analysis for user ID, sex, age, residential area (main scenario reproduction area), occupation, and favorite field (interested field). information on whether or not to participate, self-reported favorite field (interested field), automatically determined favorite field (interested field), cluster number for the cluster to which the user belongs, user's number in each automatically determined field Knowledge level, automatically determined overall knowledge level of the user, automatically determined degree of intimacy between the user and the system, automatically determined user type, self-requested favorite words (interesting words), ad playback settings, playback Mode settings, channel settings, channels to be fixed (selected in advance or at the time of activation or afterward), necessity of automatically determined channel automatic switching, etc. are associated and stored. This user setting storage means 82A stores information by the user's self-application and automatic judgment results (information acquired by data linkage) by the reaction analysis means 61C of the management server 60 or automatic judgment results by the local reaction analysis means 81F. be done.

The original information access data corresponding to the scenario automatically determined by the reaction analysis means 61C of the management server 60 as showing the user's interest may be acquired through data linkage and stored in the user setting storage means 82A. In this case, since the scenario reproducing device 80 can function as the original information access device 100, the user information storage means 62B of the management server 60 and the user information storage means 62B of the management server 60 can be used in the acquisition form of the original information access data shown in the upper part of FIG. , data linkage with the user setting storage means 82A of the scenario reproduction device 80 is added. On the other hand, it is possible to use the computer that constitutes the scenario reproduction device 80 as the original information access device 100 instead of data linkage (that is, in a state where the original information access data is not stored in the user setting storage means 82A). However, in that case, since the same computer is used physically, it corresponds to each acquisition mode shown in the upper part of FIG.

<Configuration of Scenario Playback Device 80/Storage Means 82/Acquired Scenario Storage Means 82B>

Acquired scenario storage means 82B stores scenarios (general content scenarios and advertisement content scenarios) acquired from scenario storage means 62A of management server 60 by scenario acquisition means 81B in association with scenario IDs and the like. be.

In the case of the form (2) of FIG. 4, the acquisition scenario storage means 82B also stores the channel number and the reproduction order (by time period) in association with the scenario and its scenario ID.

<Configuration of Scenario Playback Device 80/Storage Means 82/Reaction Storage Means 82C>

The reaction storage means 82C stores the user's reaction information (see FIG. 9) acquired by the reaction acquisition means 81D of the scenario reproduction means 81C in association with the user ID.

<Configuration of Scenario Playback Device 80/Storage Means 82/Acquired Playback Management Information Storage Means 82D>

The acquired reproduction management information storage means 82D stores the reproduction management information (see FIG. 5) acquired from the reproduction management information storage means 62F of the management server 60 by the scenario acquisition means 81B.

<Structure of Scenario Reproducing Device 80/Storage Means 82/Reproducing Information Storage Means 82E>

As shown in FIG. 5, the reproducing information storage means 82E stores information for managing the progress of the scenario being reproduced. and a scenario progress management table showing at which position in the scenario being reproduced is progressing.

<Configuration of original information access device 100 and original information providing server 110>

If the user becomes interested in the scenario after reproducing the scenario by the scenario reproduction device 80, the user can determine the content (original information) for which the scenario is to be generated, and the content (original information) for which the scenario is to be generated. There are cases where the user wants to know in detail the content of related content (which is also treated as original information and is called a target in this application) that is not the content itself, or wants to make use of the original information.

In addition, service providers to users (for example, hotels or their employees) want to provide services to users by utilizing original information (contents, targets) corresponding to scenarios in which users are interested. Sometimes.

Note that the relationship between the number of scenarios and the number of original information is one-to-many if one scenario is generated from a plurality of contents (same subject content group). Also, one scenario is generated from one piece of content (for example, a commentary document of a movie), but even if there is a target related content (for example, the movie itself), the scenario becomes one-to-many. Therefore, acquisition of original information corresponding to one scenario in which the user is interested may be selective acquisition from among a plurality of corresponding original information. Also, if there are multiple scenarios in which the user is interested, the original information corresponding to the multiple scenarios is selectively acquired. For example, within the last 1 hour, within the next 3 hours, or within the current day, yesterday, the day before yesterday, this week, or this month, a list of original information corresponding to the interesting scenario (played time ( (preferably divided by year, month, day, hour, minute, second)) is performed, and it is selectively acquired from among them. However, all or part of the corresponding plurality of original information may be downloaded and reproduced, printed, etc. in order.

Specifically, for example, the content is a document, and a scenario generated from the content or a group of same-theme contents (set of contents with the same theme) is played back in the scenario playback device 80 in a form of voice interaction with the user, Or, when the text information is played back on the screen, the user reacts to indicate that he or she is interested in each element of the scenario (main plan element or sub plan element), and the user's information acquired at that time is displayed. The reaction information is stored in the reaction storage means 82C of the scenario reproduction device 80, further collected by the management server 60 and stored in the reaction accumulation storage means 62, and reaction analysis processing by the reaction analysis means 61C using the reaction information allows the user to is determined to be interested in the scenario. In this case, original information access to the content (original information) used to generate the scenario judged to be of interest, each content (original information) of the same subject content group, or the target (original information) that is related content data is associated with the user ID and stored in the user information storage means 62B.

Also, if the content is a video and the scenario generated by the content is reproduced as a video by the scenario reproduction device 80, the user may be interested in each element (main plan element or sub plan element) of the scenario. Also when the user reacts with the , and stored in the user information storage means 62B.

Further, through processing similar to the above (including reaction analysis processing by the reaction analysis means 61C using the reaction information), the original information access data for the original information (contents, target) is associated with the user ID and the user When stored in the information storage means 62B, for example, after the scenario is played back or during playback, the user positively responds by saying, "I want to read the detailed contents in a document later." However, when the reaction information is to be processed by the reaction analysis means 61C, in response to the system utterance "Would you like to read the detailed contents in a document later?" and the reaction information is processed by the reaction analysis means 61C. In short, in either case, it is expected that the reaction analysis result using the collected reaction information will be utilized. It should be noted that the acquisition of reaction information to the system utterance "Would you like to read the detailed contents in a document later?" It can be said that it is the acquisition of reaction information, but in this case, as reaction information for each element that constitutes the scenario, there was a lot of information indicating that there is no interest, such as "boring" or "I don't care". Nonetheless, if the system uttered "Do you want to read the detailed contents in a document later?" be the case. In such a case, it suffices to determine which one should be given priority. If you consider the possibility that there was a problem, you should give priority to the reaction analysis result using the reaction information for each element that makes up the scenario, and since you may have changed your mind on the way, give priority to the last answer If you think that it should be done, you should give priority to the reaction analysis result using the reaction information for the entire scenario. In addition, instead of performing selection processing that gives priority to one of the reaction analysis results, integration processing is performed to obtain a comprehensive reaction analysis result by combining reaction information for each element that makes up the scenario and reaction information for the entire scenario. For example, the “interested” score obtained as reaction information for each element is set to 1, and the “interested” score obtained as reaction information for the entire scenario is set to 3 (a value greater than 1). , and weighted integration processing may be performed, such as obtaining a comprehensive reaction analysis result by determining the magnitude of the total score obtained by adding them and a preset threshold value.

Under such circumstances, the user or the service provider to the user can use the original information access device 100 to access the original information access data stored in the user information storage means 62B of the management server 60 using the user ID. can be obtained. At this time, in the case of a service provider (such as a hotel), it is assumed that the user ID is obtained from the user in advance. However, it is not necessary for a service provider who is an individual (employee of a hotel, etc.) to be able to see the user ID.

It should be noted that after the scenario playback with screen display is completed (for example, after scenario playback with video or after scenario playback with text information screen display is completed), original information access data (URL, etc.) is displayed on the screen of scenario playback device 80. ) and click on it to view, print, or download the original information (eg, full video, full document). However, in this case, although it can be said that the scenario reproducing device 80 functions as the original information access device 100, the processing using the reaction information by the reaction analysis means 61C is not performed. does not apply to

The upper portion of FIG. 12 shows the flow up to the acquisition of the original information access data by the original information access device 100. This flow will be explained by the original information access data transmitting means 61F of the management server 60. 12, the lower part of FIG. 12 will be used to describe in detail the work content (behavior) of the user or service provider after the original information access data is acquired by the original information access device 100. explain.

In the lower part of FIG. 12, the original information access device 100 stores the original information access data acquired from the management server 60 (or the original information access data acquired immediately before, for example, 30 minutes ago, 2 hours ago, etc.). It may be original information access data acquired and stored in advance.) is stored. Therefore, the user or the service provider to the user operates the original information access device 100, or the automatic processing of the original information access device 100 (for example, automatic processing associated with automatic detection of the user's return home, return to work, arrival, etc.) ), a request for obtaining the original information (content, target) using the original information access data is transmitted to the original information providing server 110 via the network 1 .

In the original information providing server 110, when the original information providing means 111 receives the acquisition request for the original information (content, target) using the original information access data transmitted from the original information access device 100, The original information is acquired from the content storage means 112 or the target storage means 113 , and the acquired original information (content, target) is transmitted to the original information access device 100 via the network 1 .

There are various cases in which desired original information (content, target) is obtained using the original information access data obtained by the original information access device 100, and the obtained original information is utilized.

First, when the scenario reproducing device 80 is installed in an automobile, there are the following cases.

For example, a user reproduces a scenario in a car, then returns to his/her home or office, and uses the original information access device 100, which is a personal computer (PC) installed there, or installs it in a hotel or the like at the destination. The original information access device 100, which is a personal computer, or the original information access device 100, which is a mobile terminal such as a smartphone, a tablet terminal, or a mobile PC carried by the user, acquires the original information access data, In some cases, the original information access data is used to request acquisition of the original information, and the original information access device 100 displays, prints, and downloads the original information (documents, images, etc.). Note that the original information (documents, images, etc.) may be the content used to generate the scenario, or may be the target, which is other related content.

In the above case, when the original information is the target, for example, the content is a commentary document of a movie, and the scenario generated from the commentary document is played by the scenario reproducing device 80 as voice (in the form of voice dialogue in the car). , and then the original information access device 100 reproduces and appreciates the target movie.

In addition, as a case where the original information is the target, for example, the content is an advertisement document for food in a restaurant, merchandise in a shop, etc., and a scenario generated from the advertisement document is played by the scenario reproducing device 80 as voice (automobile After that, the original information access device 100 downloads data such as coupons and discount coupons for restaurants and shops that are targets, and displays, prints, and saves the data. be. In this case, for example, after playing back the scenario in the car, you can return to your home or office and print coupons, discount coupons, etc. on your home or office PC, or print coupons, discount coupons, etc. on your PC at your destination hotel. etc. can be printed. Also, after the scenario is played back in the car, it is possible to move to a restaurant or shop, display coupons, product discount tickets, etc. on the screen of a mobile terminal such as a smartphone, tablet terminal, or mobile PC, and show it to the clerk. can. Alternatively, after playing the scenario in the car, you can download and save data such as coupons and product discount coupons to your mobile device in another place or in the car without moving to a restaurant or shop. When you go to a restaurant or shop with , you can display coupons, product discount tickets, etc. on the screen of the mobile terminal and show them to the clerk. Further, after the scenario is reproduced in the car, the original information access device 100 installed at the home where the user returns home, the company where the user returns to work, the hotel where the user moves to, etc. automatically detects when the user returns home, returns to work, arrives, etc. Coupons, discount coupons, etc. are automatically printed using data such as coupons, discount coupons, etc. that have been acquired in advance before automatic detection and have already been stored in the original information access device 100, or that have been acquired after automatic detection. you can go The automatic printing by the original information access device 100 installed at the hotel or the like at the destination is automatic printing processing by the device owned and managed by the hotel or the like, but the user himself/herself can perform the automatic printing by remote control or presetting. Since it is executed, it is distinguished from the service provision that involves the work of hotel employees, etc., which will be described below.

Further, there are cases where the original information access device 100 is operated by a service provider (for example, a service provider such as a hotel) who provides services to users. The service provider operates the original information access device 100, acquires the original information (contents, targets) from the original information providing server 110 using the original information access data, and provides the service using the acquired original information. . For example, a service provider (such as an employee of a hotel) can print a document that is the content (original information) used to generate a scenario before the user arrives, and hand it over to the user when the user arrives. . Also, the service provider (employee of the hotel, etc.) can print target (original information) coupons, product discount coupons, etc. before the arrival of the user, and hand them over to the user when the user arrives. Furthermore, when the content used to generate the scenario is a document of an introductory article such as a magazine or book, the service provider (e.g., hotel employee) may set the target (original information) as "the name of the magazine, book, etc., It is possible to acquire data such as the number of issues and relevant pages, obtain actual items (magazines, books, etc.) corresponding to the target, and hand them over when the user arrives.

Further, when the scenario reproducing device 80 is carried by a pedestrian who is a user, there are the following cases.

For example, after replaying a specific area mode scenario while walking in a tourist spot such as a museum, an art gallery, or an archaeological site, the user returns to his/her home or car and uses the PC installed at home, or the smartphone or tablet terminal at home or in the car. The original information access device 100, which is a mobile terminal of the above, displays, prints, or saves the original information (contents used for generating the scenario), such as explanatory documents such as exhibits in museums and art galleries, on the screen, or prints or stores the original information. There is a case of playing or saving a video that is (target). It is possible to review and re-watch.

Also, after playing a scenario while walking on the go, stopping or sitting on the go, returning to your home or office, you can play back the PC installed at your home or office, or a mobile device such as a smartphone or tablet terminal. There is a case where the original information (content, target) is displayed on the screen, printed, or saved in the original information access device 100, which is a terminal. Since the viewing environment is different between going out and at home or at work, the user can calmly confirm detailed information later. In addition, in the same way as in the above-described case of replaying scenarios related to restaurants, shops, etc. in a car, the original information access device 100 can print, download, save, and display data such as coupons and product discount coupons. .

Furthermore, even if a pedestrian, who is the user, carries the scenario reproducing device 80, the service provider (e.g., hotel employee, etc.) can In addition, it is possible to provide services such as printing and handing over contents and targets, and obtaining and handing over actual items to users who have arrived.

Also, even if the scenario reproducing device 80 is in a fixed position such as a living room, the viewing environment may change as the user moves from one place to another or the time elapses, in the same way as when returning to home or office from outside. It can change, and it can change your mood. Therefore, the original information access device 100 (which may be the same computer physically as the scenario reproduction device 80) can be used to check detailed information later, print coupons and product discount coupon data, download and save data, and so on. It can be carried out.

<Overall flow of a series of processes including content creation, scenario generation, registration, distribution, reproduction, and reaction information collection, analysis, and utilization by the information transmission system 10>

In this embodiment, the information transmission system 10 performs a series of processes of content creation, scenario generation, registration, distribution, reproduction, and reaction information collection, analysis, and utilization in the following manner. be.

In FIG. 14, a content creator creates general content and advertising content (documents, videos, etc.) using the content creation device 20 (20A, 20B) (step S1). At this time, it is also possible to add scenario generation instruction information to the content to be created. The content that is being created or has been created is stored in the working content storage means 22 .

Subsequently, the content creator registers the original information (content, target) and stores the original information in the original information providing server 110 (step S2).

Then, the content creator makes a scenario generation request (step S3). In this scenario generation request, original information access data is also transmitted together with the content for which the scenario is to be generated or each content of the same subject content group. There are requests to pass through the management server 60 and requests not to pass through, and the transmission route of each content is different.

When making a request to pass through the management server 60 , the content creator transmits the content for which the scenario is to be generated and the original information access data to the management server 60 via the network 1 . In the management server 60, the scenario generation target contents and the like transmitted from the content creation devices 20 (20A, 20B) are stored in the scenario generation target storage means 62E (step S4).

After that, the management server 60 receives the acquisition request from the scenario generation device 40, and transmits the content to be generated for the scenario and the original information access data to the scenario generation device 40 via the network 1 (step S5).

When making a request not to go through the management server 60, the content creator puts the content for which the scenario is to be generated and the original information access data into the content creation device 20 (20A , 20B) directly to the scenario generation device 40 via the network 1. FIG.

The scenario generation device 40 receives the content for scenario generation and the original information access data transmitted from the management server 60 or the content generation device 20 (20A, 20B), and stores them in the scenario generation target storage means 42 (step S6).

Subsequently, the scenario generation device 40 automatically or semi-automatically generates a scenario (general content scenario, advertisement content scenario) using the content stored in the scenario generation target storage means 42, and registers the scenario. It saves in the storage means 43 (step S7). At this time, the scenario generation assistant may correct or edit the automatically generated scenario. Also, from one content, a plurality of scenarios with different numbers of main planning elements, or a plurality of scenarios having different main planning elements by controlling the importance of words may be generated.

Then, the scenario generation assistant transmits the scenario stored in the registration scenario storage means 43 and the original information access data to the management server 60 via the network 1 in order to register the generated scenario ( step S8). Also, the registration of the generated scenario may be performed via the content creation device 20 (20A, 20B) as indicated by the chain double-dashed line in FIG.

The management server 60 receives the scenario and original information access data transmitted from the scenario generation device 40 or the content creation device 20 (20A, 20B) and stores them in the scenario storage means 62A (step S9).

A user who reproduces a scenario downloads and acquires an application program and system data for playing back a scenario from the application providing server 120 via the network 1 using the scenario playback device 80, and downloads the acquired scenario playback application to the scenario playback device. 80 (step S10). Also, the user makes user settings in advance and registers his/her own information in the user setting storage means 82A. This user setting information is also reflected in the user information storage means 62B of the management server 60 through data linkage.

Then, the user transmits a scenario acquisition request to the management server 60 via the network 1 in order to start scenario reproduction on the scenario reproduction device 80 (step S11).

The management server 60 receives the scenario acquisition request from the scenario reproducing device 80 (step S12), and transmits the scenario stored in the scenario storage information 62A to the scenario reproducing device 80 via the network 1 (step S13). ). At this time, reproduction management information (see FIG. 5) may also be transmitted.

The scenario reproduction device 80 receives the scenario transmitted from the management server 60 and stores it in the acquired scenario storage means 82B (step S14). Using the scenario stored in the acquired scenario storage means 82B, the scenario playback device 80 reproduces the scenario in accordance with the user setting information stored in the user setting storage means 82A. User reaction information for each sub-plan element is acquired, the acquired reaction information is used for progress management of scenario reproduction (switching processing between elements including switching from main plan elements to sub-plan elements), and reaction storage It saves in means 82C (step S15). Also, the reaction memory stored in the reaction memory means 82C is transmitted to the management server 60 via the network 1 (step S16).

The management server 60 receives the user's reaction information transmitted from the scenario reproduction device 80 and stores it in the reaction accumulation storage means 62C (step S17). Subsequently, in the management server 60, using each user's reaction information to each scenario stored in the reaction accumulation storage means 62C, each scenario (including each element constituting the scenario), each user, or each content creator Reaction analysis processing such as units is performed, and the obtained reaction analysis results are stored in the reaction analysis result storage means 62D and the user information storage means 62B (step S18).

After that, the reaction analysis results stored in the reaction analysis result storage means 62D are transmitted from the management server 60 to the content creation devices 20 (20A, 20B) via the network 1 (step S19).

The content creation device 20 receives the reaction analysis result transmitted from the management server 60 and stores it in the acquired reaction analysis result storage means 23 (step S20). Then, the content creation device 20 (20A, 20B) evaluates the content using the reaction analysis results stored in the acquired reaction analysis result storage means 23 (step S21). This content evaluation includes responses to each component of the content, output of acceptance/rejection of each component to the main plan element/sub plan element (screen display, printout, etc.), and output of overall evaluation for each content creator. (screen display, printing, etc.).

Also, from the management server 60, the original information access data stored in the user information storage means 62B (original information access data corresponding to the scenario determined to be of interest to the user by the reaction analysis process) is transmitted to the network. 1 to the original information access device 100 (step S22).

The original information access device 100 receives the original information access data transmitted from the management server 60 (step S23), and transmits the original information acquisition request using the original information access data via the network 1. It is transmitted to the server 110 (step S24). Then, the user or a service provider (such as a hotel) to the user receives the original information (content, target) transmitted from the original information providing server 110 by the original information access device 100, and reproduces, prints, and saves the original information. etc. (step S25).

<Effects of this embodiment>

According to this embodiment, the following effects are obtained. That is, the information transmission system 10 collects not rough reaction information to the entire scenario, but detailed reaction information acquired in the process of reproducing the scenario, that is, reaction information to each element (main plan element and sub plan element) that constitutes the scenario. , the analyzed reaction analysis results can be obtained. Therefore, by utilizing the obtained reaction analysis results, it is possible to realize efficient information transmission in various aspects.

For example, one scenario is played back by a plurality of users, and detailed reaction information from those users can be obtained. If the reaction analysis results are fed back to the creator of the original content used to generate the scenario, the created content can be evaluated (work evaluation), reflected in the content to be created next, and the content creator's evaluation (personnel evaluation), etc.

In addition, since a certain user reproduces a plurality of scenarios and obtains detailed reaction information for the plurality of scenarios, the reaction analysis result for each user by the reaction analysis means 61C of the management server 60 can be obtained by the user. If the information is fed back to the user, it is possible to reproduce the scenario in accordance with the user's preference, or to obtain more detailed information on the information that the user is interested in among the information provided by the scenario reproduction.

Specifically, the information transmission system 10 uses the response analysis means 61C of the management server 60 to determine a scenario in which each user has expressed an interest in the content, and uses the original information access data transmission means 61F to determine the scenario in which the user has expressed interest. Original information access data for obtaining original information corresponding to the scenario determined to be the original information can be transmitted to the original information access device 100 . Therefore, as shown in FIG. 12, the user acquires the original information (content, target) corresponding to the scenario in which he/she is interested when the scenario is reproduced, using the original information access device 100, and obtains more detailed information. be able to. Also, the service provider to the user can acquire the original information corresponding to the scenario in which the user is interested in playing back the scenario with the original information access device 100, and use it to provide various services.

In addition, the information transmission system 10 uses the reaction analysis means 61C of the management server 60 to perform actions on a scenario-by-scenario (including a scenario-constituting element unit) or content-by-content (including a content-constituting element unit) and content creator basis. is performed, and the reaction analysis result can be transmitted to the content creation device 20 by the reaction analysis result transmitting means 61D. Then, the content creation device 20 can use the received reaction analysis result to output the content for evaluation. Therefore, as shown in FIG. 9, the content creator decides which part is adopted as the main plan element, which part is adopted as the sub-plan element, and what kind of each element of the content he/she has created. It is possible to check whether there was a reaction from the user. Therefore, the information and knowledge obtained from the confirmation can be reflected in the creation of the next content, and it is possible to create content that is more preferred by the user and that generates a more appropriate scenario. . In addition, since the total result for each content creator is also output, for example, in an organization such as a company to which the content creator belongs, the total result can be utilized for personnel evaluation of each content creator.

Furthermore, the information transmission system 10 uses the reaction analysis means 61C of the management server 60 to determine whether the user is interested in the scenario of the channel being reproduced during the continuous reproduction of the scenario. It is possible to determine whether or not For this reason, for example, if the state of no reaction continues, or if there are many reactions indicating that it is boring, uninteresting, silly, irrelevant, boring, etc., the user may be interested in the scenario of the channel. It can be determined that it does not indicate , and the channel can be automatically switched.

Then, the information transmission system 10 uses the reaction information of the user in the most recent period by using the local reaction analysis means 81F of the scenario reproduction device 80, and sets the multi-information presentation condition indicating that the user needs to present a lot of information. can be determined whether or not the condition is satisfied. Accordingly, the scenario can be played back by changing the number of main plan elements according to the result of determination of success or failure of the multiple information presentation condition. Therefore, when the user tends to request a large amount of information presentation, it is possible to make adjustments to increase the amount of information transmitted to the user. presentation can be realized.

Further, the information transmission system 10 can determine the knowledge level of each user by using the reaction information of the user by the reaction analysis means 61C of the management server 60 . Therefore, it is possible to reproduce the scenario according to the determination result of the knowledge level. That is, the number of main plan elements of the scenario to be reproduced can be changed and adjusted according to the knowledge level of the user. For this reason, a scenario with a small number of main planning elements is reproduced for a user with a high knowledge level because detailed explanation is unnecessary, and a scenario with a large number of main planning elements is reproduced for a user with a low knowledge level. Adjustments can be made to play the scenario.

Furthermore, since the information transmission system 10 is provided with a moving speed acquisition means 81G for acquiring the moving speed of the scenario reproducing device 80, the scenario can be reproduced by changing the number of main plan elements according to the user's moving speed. can be done. Therefore, when the user is moving at a fast speed, the number of main plan elements when playing the scenario is reduced, while when the user is moving at a slow speed (including zero), the number of main plan elements when playing the scenario is reduced. Adjustments can be made to increase the number of elements. For this reason, for example, introduction of exhibits to a user walking in a museum, introduction of shops and attractions to a user traveling in a tourist spot or an amusement park by car or bicycle, or walking, and introduction of a safari park. In a specific area, such as introducing animals to users traveling by car, and introducing the area around stations and along the railway to users traveling by train (limited express, express, local trains, etc.) on railroad tracks. It is possible to realize a configuration suitable for scenario reproduction in

If the user wants to receive a large amount of information, he or she can walk slowly, run the car or bicycle slowly, or stop or stop the vehicle. Conversely, if the user is not interested in the place or the objects existing there, it is possible to make adjustments such as leaving early or passing by quickly.

In addition, since the information transmission system 10 can generate a scenario for advertisement content in the same manner as for general content, the scenario for advertisement content can be played back between scenarios for general content. It can be carried out. Also, the degree of similarity between the general content scenario and the advertisement content scenario can be analyzed by the advertisement analysis means 61G. Then, using the analysis result, the scenario reproduction means 81C of the scenario reproduction device 80 can execute similar advertisement reproduction processing, attribute matching advertisement reproduction processing, or similarity/attribute matching advertisement reproduction processing. Therefore, it is possible to reproduce the advertisement based on the similarity of the content with the general content and the match with the user's attributes, so that the user can be provided with the useful advertisement.

Furthermore, the information transmission system 10 can generate a scenario using the scenario generating device 40 according to the scenario generation instruction information set by the content creator. Therefore, when the scenario generation device 40 automatically or semi-automatically generates a scenario, priority is given to the scenario generation instruction information, and a scenario that is different from a scenario generated by a normal scenario generation algorithm can be generated. can be done. Therefore, it is possible to generate a scenario that reflects the intention of the content creator.

In addition, the information transmission system 10 can generate a scenario using the importance of words prepared in association with user classification (classification by user attributes or classification by clustering). Therefore, even when the contents of the same content or the contents of the same subject content group are transmitted, the contents can be transmitted by reproducing the scenario in a state corresponding to the characteristics of the user. information transmission can be realized.

When the scenario is played back by voice, for example, it is possible to listen to it while driving a car, cooking, washing dishes, cleaning, washing clothes, taking a bath, or being a barber's customer. However, since the information transmission system 10 can employ the following configuration, in addition to the inherent effect of information transmission by voice output, various effects shown below can be obtained. .

That is, the information transmission system 10 can determine the degree of intimacy between the system and the user by using the reaction information of the user by the reaction analysis means 61C of the management server 60 or the local reaction analysis means 81F of the scenario reproduction device 80. can. Therefore, it is possible to adjust the sound output during scenario reproduction according to the degree of intimacy. Specifically, according to the level of intimacy, at least one of adjustment of the time interval (so-called interval) between phrases when consecutively playing adjacent phrases, adjustment of speaking speed, or adjustment of tone. can be performed to reproduce the scenario by voice output. Therefore, it is possible to reproduce the scenario in a state corresponding to the degree of synchronization between the system and the user in the voice dialogue, and therefore in a state corresponding to the character and individuality of the user, thereby realizing efficient information transmission. can.

In addition, the information transmission system 10 uses the reaction information of the user by the reaction analysis means 61C of the management server 60 or the local reaction analysis means 81F of the scenario reproduction device 80 to determine whether the user's reaction information is taciturn/talkative, quick/slow in understanding, or others. user type can be determined. Therefore, it is possible to adjust the sound output during scenario reproduction according to the user type. Specifically, according to the user type, adjustment of the amount of utterance information by regarding sub-plan elements as main plan elements, adjustment of the interval between clauses when adjoining clauses are continuously reproduced, and adjustment of speech speed , or at least one adjustment of trivia insertion frequency adjustment by regarding sub-plan elements for trivia generated from information other than content as main plan elements or adjustment of frequency of use of other speech strategies to voice the scenario It can be reproduced by output, and efficient information transmission can be realized.

<Mode of deformation>

It should be noted that the present invention is not limited to the above-described embodiments, and includes modifications within the scope of achieving the object of the present invention.

For example, the information transmission system 10 of the above-described embodiment generates a scenario having main plan elements and sub plan elements, acquires user reaction information during scenario playback, and uses the reaction information from the main plan elements to sub plan elements. Although it was configured to perform switching processing between elements including switching to planning elements, a scenario with only main planning elements, that is, a scenario that does not switch from main planning elements to sub-planning elements, is generated and played back. may be configured to perform Even with such a configuration, if reaction analysis processing is performed to determine a scenario in which the user is interested using reaction information for each main plan element, the original information (contents, targets) in the original information access device 100 can be obtained. can be played back, etc., efficient information transmission can be realized.

Further, the information transmission system 10 of the above-described embodiment is configured to be able to play back scenarios in both the specific area mode and the general mode, but it may be configured to play back only one of the modes. .

Furthermore, the information transmission system 10 of the above-described embodiment includes the management server 60 and is configured to distribute scenarios from the management server 60 to the scenario reproducing device 80. However, the configuration may be such that the management server 60 is not installed. can also In such a configuration, scenario distribution from the management server 60 via the network 1 is eliminated, and scenarios are not transmitted via the network 1 from the scenario generation device 40 or the content creation device 20. , there is no concept of scenario acquisition via the network 1, so the acquired scenario storage means 82B of the scenario reproducing device 80 is replaced with "scenario storage means". Therefore, the "scenario storage means" of the scenario reproducing device 80 stores scenarios whose contents are fixed for a relatively long period of time, i.e., scenarios that do not need to be updated frequently (at least, scenarios that do not need to be updated via the network 1). scenario) may be stored. Specifically, for example, it is a scenario for explaining exhibits in a museum.

INDUSTRIAL APPLICABILITY As described above, the information transmission system and program of the present invention are suitable for, for example, summarizing the content of a document and transmitting it to the user in a voice interactive format.

1 network 10 information transmission system 20, 20A, 20B content creation device 21E reaction analysis result acquisition means 21F content evaluation means 40 scenario generation device 41B scenario generation means 60 management server 61A scenario distribution means 61C reaction analysis means 61D reaction analysis result transmission means 61F Original information access data transmission means 62A Scenario storage means 62B User information storage means 62C Reaction accumulation storage means 62D Reaction analysis result storage means 62F Reproduction management information storage means 80, 80A, 80B Scenario reproduction device 81B Scenario acquisition means 81C Scenario reproduction means 81E Response transmission means 81F Local reaction analysis means 81G Moving speed acquisition means 82A User setting storage means 82B Acquisition scenario storage means 82C Response storage means 100 Original information access device 110 Original information providing server

Claims (19)

An information transmission system configured by a computer that renders content contents into scenarios and transmits them to users,
comprising a scenario generation device, a management server, and a scenario playback device,
The scenario generation device
Elements that make up the content, or elements that make up each content of the same-theme content group consisting of multiple contents on the same subject Divided into supplementary sub-plan elements and elements other than these, it is composed of main plan elements, sub-plan elements, reproduction plan information that defines the order of reproduction of main plan elements and branches to sub-plan elements. comprising scenario generation means for executing processing for generating a scenario,
The management server is
scenario storage means for storing the scenario generated by the scenario generation device;
scenario distribution means for executing a process of transmitting the scenario stored in the scenario storage means to the scenario reproduction device via a network;
The scenario playback device
scenario acquisition means for executing processing for acquiring the scenario from the management server via a network;
Acquired scenario storage means for storing the scenario acquired by the scenario acquisition means;
The scenario stored in the acquisition scenario storage means is reproduced to convey to the user perceptual information recognizable by human perception. and acquiring user reaction information for each sub-plan element, and according to the acquired reaction information, switching processing between elements including switching from reproduction of the main plan element according to the reproduction order to reproduction of the sub-plan element. Scenario reproduction means to be executed;
reaction transmission means for executing a process of transmitting the reaction information acquired by the scenario reproduction means to the management server via a network,
The management server is
reaction accumulation storage means for storing the reaction information transmitted from the scenario reproduction device via the network in association with scenario identification information or in association with scenario identification information and user identification information;
reaction analysis means for executing a reaction analysis process for analyzing trends or other information for each scenario, for each element constituting the scenario, or for each user, using the reaction information stored in the reaction accumulation storage means; An information transmission system further comprising: Storing, as source information corresponding to the scenario, content for which the scenario is to be generated, a group of same-theme content, or one or more related contents having content related to the content of the content or the group of the same-theme content. In addition, in response to an acquisition request for the original information using the original information access data from the original information access device by the user or a service provider to the user, the original information is sent to the original information access device via the network. Equipped with an original information providing server that executes processing to transmit,
The reaction analysis means of the management server,
Using at least one piece of reaction information about the same user stored in the reaction accumulation storage means, a scenario in which each user is interested in the contents is determined, and at least one scenario determined to be interested is selected. The original information access data for acquiring the corresponding original information, or the scenario identification information for the scenario or the original information identification information for the corresponding original information is associated with the user identification information and stored in the user information storage means. It is configured to execute a process of storing,
The management server is
At least one for accessing the original information stored in the user information storage means in association with user identification information about the user who acquires the original information or the user who receives the service from the service provider who acquires the original information data, or the original information access data corresponding to at least one of the scenario identification information or the original information identification information associated with the user identification information about the user and stored in the user information storage means, or to another server on the transmission path to the original information access device for transmission to the original information access device. 2. The information transmission system according to claim 1, further comprising data transmission means. The reaction analysis means of the management server,
Using the reaction information of a plurality of users with respect to the same scenario stored in the reaction accumulation storage means, the content of the reaction information for each of the main planning elements and sub-planning elements constituting the scenario is classified. and store the results of the classification and aggregation in a reaction analysis result storage means in association with the scenario identification information and/or the corresponding content identification information; The result is further aggregated for each content creator, and the result is associated with the content creator identification information and stored in the reaction analysis result storage means,
The management server is
reaction analysis result transmission means for executing a process of transmitting the reaction analysis result stored in the reaction analysis result storage means to a content creation device in which content corresponding to the scenario has been created via a network; configured,
The content creation device is
a reaction analysis result obtaining means for executing a process of obtaining, via a network, the reaction analysis results stored in the reaction analysis result storage means of the management server;
Using the reaction analysis results obtained by the reaction analysis result obtaining means, information about whether or not each element constituting the content was selected as the main planning element and the reaction information when the element was selected as the main planning element. Output the results of classification and aggregation, information on whether or not a sub-plan element was selected, and the result of classification and aggregation on the reaction information when the sub-plan element was selected, or for each scenario or response 3. The method according to claim 1 or 2, further comprising content evaluation means for executing processing for outputting the results of classification and tabulation for each content and for each content creator. Information transmission system. The management server is
As reproduction management information that predetermines the reproduction order when a plurality of scenarios are to be continuously reproduced for the same user by the same scenario reproduction device, a single scenario reproduction order that predetermines the reproduction order of a plurality of scenarios in a single field is used. It comprises reproduction management information storage means for storing at least one type of field channel information for each field and storing at least one type of mixed channel information that predetermines the reproduction order of a plurality of scenarios in which a plurality of fields are mixed. is,
The scenario reproducing means of the scenario reproducing device,
The scenario distribution means reproduces the scenario according to the reproduction management information acquired from the reproduction management information storage means of the management server, or the scenario delivery means according to the reproduction management information stored in the reproduction management information storage means from the management server. Playing back the scenario transmitted via the network by
At least one of the reactions of the user stored in the reaction accumulation storage means by the reaction analysis means of the management server as to whether or not the user is interested in the content of the scenario of the channel being reproduced. according to the result of determination using the information, or according to the result of determination using at least one of the reaction information about the user stored in the reaction storage means by the local reaction analysis means of the scenario reproduction device, 4. The information transmission system according to any one of claims 1 to 3, wherein a channel is switched to execute a process of reproducing the scenario. The scenario playback device
Whether or not a multi-information presentation condition indicating that the user requires a large amount of information presentation is satisfied using the reaction information of the latest predetermined period acquired from the user stored in the reaction storage means. comprising a local reaction analysis means for executing a process of determining
The scenario reproducing means of the scenario reproducing device,
When the local response analysis means determines that the multiple information presentation condition is satisfied, all or part of the sub-plan elements are selected from the middle of the scenario being reproduced at the time of determination or from the scenario to be reproduced next. , the number of main plan elements generated from the same content or the same same subject content group by the scenario generation means of the scenario generation device from the scenario to be reproduced as the main plan element or to be reproduced next wherein the scenario is selected from among the plurality of scenarios having different main plan elements than the scenario being reproduced, and a process of reproducing the scenario is executed. Information transmission system according to any one of. The reaction analysis means of the management server,
The reaction information stored in the reaction accumulation storage means is used to execute a process of determining the knowledge level of each user,
The scenario reproducing means of the scenario reproducing device,
According to the knowledge level stored in the user information storage means of the management server or the user setting storage means of the scenario reproduction device, the scenario generation means of the scenario generation device generates the same content or the same subject content group. Select and play one of the plurality of scenarios with different numbers of main plan elements generated from 6. The information transmission system according to any one of claims 1 to 5, characterized in that it is configured to execute processing for The scenario playback device
comprising a moving speed acquiring means for executing processing for acquiring the moving speed of the scenario reproducing device,
The scenario reproducing means of the scenario reproducing device,
A plurality of scenarios with different numbers of main planning elements generated from the same content or the same same subject content group by the scenario generating means of the scenario generating device according to the moving speed obtained by the moving speed obtaining means. one of which is selected and played back, or all or part of the sub-plan elements are regarded as main plan elements and the scenario is played back. The information transmission system according to any one of claims 1-6. The scenario reproducing means of the scenario reproducing device,
Using the time of reproduction and/or the position information of the scenario reproduction device, it is determined whether or not the time and/or the position information satisfies a predetermined condition, and the scenario is generated according to the determination result. Select and reproduce one of a plurality of scenarios with different numbers of main plan elements generated from the same content or the same content group with the same theme by the scenario generation means of the apparatus, or play back the sub plan elements 8. The information transmission system according to any one of claims 1 to 7, wherein all or part of the scenario is regarded as a main plan element and the process of reproducing the scenario is executed. The scenario reproducing means of the scenario reproducing device,
The time and/or the position information, or in addition to these, is obtained by using the time at the time of reproduction and/or the position information of the scenario reproduction device, or in addition to these, the type of means of transportation on which the scenario reproduction device is mounted. determines whether or not the type of transportation means satisfies a predetermined condition, and according to the result of the determination, the scenario is reproduced with the sub-plan elements including at least part of the advertisement elements regarded as the main plan elements. Alternatively, in place of the sub-planning element not containing the advertising element, the sub-planning element containing at least a part of the advertising element is reproduced. Information transmission system according to any one of. In the scenario storage means of the management server,
A scenario for general content and a scenario for advertising content are stored,
The scenario acquisition means of the scenario playback device comprises:
configured to execute a process of acquiring the general content scenario and the advertising content scenario,
The scenario reproducing means of the scenario reproducing device,
At least one of timing before and after reproduction of the general content scenario,
Similar advertisement reproduction processing for reproducing a scenario for the advertisement content having a main plan element or sub-plan element similar to the main plan element or sub-plan element constituting the scenario for the general content,
Attributes corresponding to the user's favorite field, gender, age, residential area, occupation, or other attributes of the user stored in the user information storage means of the management server or the user setting storage means of the scenario playback device. an attribute-matching advertisement reproduction process for reproducing a scenario for the advertisement content;
A similar/attribute matching advertisement playback process for playing back a scenario for the advertisement content that satisfies playback requirements for both the similar advertisement playback process and the attribute matching advertisement playback process;
Alternatively, situation-dependent advertisement reproduction that reproduces the scenario for the advertisement content when conditions such as time, location information of the scenario reproduction device, type of means of transportation on which the scenario reproduction device is mounted, or a combination thereof are satisfied. 10. The information transmission system according to any one of claims 1 to 9, characterized in that it is configured to execute processing. The scenario generation means of the scenario generation device,
Main plan instruction information and sub-plan to the effect that the elements constituting the content are to be set as main plan elements as scenario generation instruction information set by the content creator for the content to be generated for the scenario or each content of the same subject content group. Sub-plan instruction information to the effect that it is set to the element, masking instruction information to the effect that it is not set to either the main plan element or the sub-plan element, or blurring or abstraction to the effect that it is set to the main plan element or the sub-plan element 11. The information according to any one of claims 1 to 10, wherein when replacement instruction information is attached, the scenario generation processing is executed according to the scenario generation instruction information. transmission system. The scenario generation means of the scenario generation device,
Different main plan elements from the same content or the same content group with the same theme by selecting the main plan elements using the importance of a plurality of types of words prepared corresponding to the classification by the user's attributes or the classification by clustering. is configured to execute processing for generating a plurality of scenarios having
The scenario reproducing means of the scenario reproducing device,
Among a plurality of scenarios having different main plan elements generated from the same content or the same content group with the same theme by the scenario generation means of the scenario generation device, the user information storage means of the management server or the scenario reproduction device 12. The scenario according to any one of claims 1 to 11, wherein the scenario corresponding to the user's attribute stored in the user setting storage means or the cluster number to which the user belongs is executed. information transmission system. The scenario reproducing means of the scenario reproducing device,
The degree of intimacy between the system and the user is determined by the reaction analysis means of the management server using at least one of the reaction information about the user stored in the reaction accumulation storage means, or A time interval between clauses when continuously playing back adjacent clauses according to a result determined by the local reaction analysis means of the scenario playback device using at least one of the reaction information about the user stored in the reaction storage means. of claims 1 to 12, wherein at least one of adjustment of the speech rate, adjustment of the speech rate, and adjustment of the tone of voice is performed, and the process of reproducing the scenario by voice output is performed. An information transmission system according to any one of the above. The scenario reproducing means of the scenario reproducing device,
Taciturn/talkative, quick/slow understanding, or other user types are determined using at least one of the reaction information about the user stored in the reaction accumulation storage means by the reaction analysis means of the management server. according to the results, or according to the results determined by using at least one of the reaction information about the user stored in the reaction storage means by the local reaction analysis means of the scenario reproducing device; Adjusting the amount of speech information by regarding it as an element, adjusting the time interval between phrases when consecutively playing adjacent phrases, adjusting the speaking speed, or sub-planning elements for trivia generated from information other than content as the main plan The configuration is characterized in that at least one adjustment of trivia insertion frequency adjustment or other speech strategy use frequency adjustment is performed by regarding the scenario as an element, and the process of reproducing the scenario by voice output is executed. The information transmission system according to any one of claims 1 to 13. An information transmission system configured by a computer that renders content contents into scenarios and transmits them to users,
comprising a scenario generating device, a management server, a scenario reproducing device, and an original information providing server,
The scenario generation device
A main plan element that extracts an important part that is a summary of the content or the contents of the same theme content group, from the elements that make up the content or the elements that make up each content of the same theme content group consisting of multiple contents related to the same theme and other elements, and a scenario generating means for executing a process of generating a scenario composed of main plan elements and reproduction plan information defining the reproduction order of the main plan elements,
The management server is
scenario storage means for storing the scenario generated by the scenario generation device;
scenario distribution means for executing a process of transmitting the scenario stored in the scenario storage means to the scenario reproduction device via a network;
The scenario playback device
scenario acquisition means for executing processing for acquiring the scenario from the management server via a network;
Acquired scenario storage means for storing the scenario acquired by the scenario acquisition means;
The scenario stored in the acquisition scenario storage means is reproduced to convey to the user perceptual information recognizable by human perception. Scenario playback means for executing a process of acquiring user reaction information to
reaction transmission means for executing a process of transmitting the reaction information acquired by the scenario reproduction means to the management server via a network,
The original information providing server
Storing, as source information corresponding to the scenario, content for which the scenario is to be generated, a group of same-theme content, or one or more related contents having content related to the content of the content or the group of the same-theme content. In addition, in response to an acquisition request for the original information using the original information access data from the original information access device by the user or a service provider to the user, the original information is sent to the original information access device via the network. It is configured to execute the process to send,
The management server is
reaction accumulation storage means for storing the reaction information transmitted from the scenario reproduction device via the network in association with the scenario identification information and the user identification information;
Using at least one of the reaction information about the same user stored in the reaction accumulation storage means, a scenario in which each user is interested in the contents is determined, and at least one scenario determined to be of interest is determined. The original information access data for acquiring the corresponding original information, or the scenario identification information for the scenario or the original information identification information for the corresponding original information is associated with the user identification information and stored in the user information storage means. a reaction analysis means for executing a memorizing process;
At least one for accessing the original information stored in the user information storage means in association with user identification information about the user who acquires the original information or the user who receives the service from the service provider who acquires the original information data, or the original information access data corresponding to at least one of the scenario identification information or the original information identification information associated with the user identification information about the user and stored in the user information storage means, or to another server on the transmission path to the original information access device for transmission to the original information access device. An information transmission system, further comprising data transmission means. An information transmission system configured by a computer that renders content contents into scenarios and transmits them to users,
comprising a scenario generation device and a scenario playback device,
The scenario generation device
Elements that make up the content, or elements that make up each content of the same-theme content group consisting of multiple contents on the same subject Divided into supplementary sub-plan elements and elements other than these, it is composed of main plan elements, sub-plan elements, reproduction plan information that defines the order of reproduction of main plan elements and branches to sub-plan elements. comprising scenario generation means for executing processing for generating a scenario,
The scenario playback device
scenario storage means for storing the scenario generated by the scenario generation device;
The scenario stored in the scenario storage means is reproduced to convey to the user perceptual information recognizable by human perception. Acquisition of user reaction information for each sub-plan element, and execution of switching processing between elements including switching from reproduction of the main plan element according to the reproduction order to reproduction of the sub-plan element according to the obtained reaction information scenario playback means for
a moving speed acquiring means for executing processing for acquiring the moving speed of the scenario reproducing device,
The scenario reproducing means of the scenario reproducing device,
A plurality of scenarios with different numbers of main planning elements generated from the same content or the same same subject content group by the scenario generating means of the scenario generating device according to the moving speed obtained by the moving speed obtaining means. one of which is selected and played back, or all or part of the sub-plan elements are regarded as main plan elements and the scenario is played back. Information transmission system. A program for causing a computer to function as a management server constituting the information transmission system according to any one of claims 1 to 15. A program for causing a computer to function as a scenario reproducing device constituting the information transmission system according to any one of claims 1 to 16 . A program for causing a computer to function as a scenario generation device constituting the information transmission system according to claim 11 or 12.

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