JP7202942B2 - Labels and labeled articles - Google Patents

Description

The present invention relates to labels and labeled articles.

2. Description of the Related Art Conventionally, labels called POP labels or eye-catching labels have been used as effective means for promoting sales of products. Such a label can catch the eye of consumers when the product is displayed by sticking it in a state of protruding from the product (see Patent Document 1, for example).

JP 2017-047945 A

However, if products are packed in boxes during transportation or storage, and the protruding labels fall down due to, for example, contact between products, the label's original function of attracting consumers' attention is impaired. There is fear. In addition, it takes time and effort to restore the fallen labels one by one at the time of display, which increases the burden of the display work.

SUMMARY OF THE INVENTION Accordingly, an object of the present invention is to provide a label that is difficult to fall down and easy to stand up.

The label of the present invention for achieving the above object is a label having a layer structure in which a substrate layer and an adhesive layer are laminated in this order, and is attached in a state of protruding from an article, wherein the surface of the label a reinforcing portion extending across the side attached to the article and the side protruding from the article along the The bent base material layer has a configuration in which the pressure-sensitive adhesive layers are adhered to each other .

A labeled article of the present invention for achieving the above object comprises the above label and an article attached with the label protruding.

In the invention having the above configuration, the reinforcing portion effectively increases the rigidity of the label across both the side attached to the article and the side protruding from the article.

1 is a perspective view showing an embodiment label applied to an item; FIG. FIG. 2 is a side view seen from reference numeral 2 in FIG. 1; 3 is a cross-sectional view taken along line 3-3 of FIG. 2; FIG. It is a figure which shows the sheet|seat material and support stand which are used for production of the label of embodiment. It is a figure which shows preparation of the label of embodiment. FIG. 11 is a cross-sectional view of a modified label;

Hereinafter, embodiments of the present invention will be described with reference to the attached drawings. Note that the dimensional ratios in the drawings are exaggerated for convenience of explanation and differ from the actual ratios.

As shown in FIG. 1, the label 100 of the embodiment is used by being attached to an article 10. As shown in FIG. The label 100 is called a POP label or an eye-catching label, and plays a role of attracting consumers' attention when the labeled article 20 having the label 100 attached to the article 10 is displayed in a store.

The article 10 is a product displayed in a store, and includes, for example, cosmetics, medicines, and daily necessities, but the type of product is not particularly limited. Accordingly, the shape of the item 10 shown is exemplary only and may vary depending on the type of item, and may be shaped like a box or bottle, for example.

The label 100 has an information display portion 101 that is attached while protruding from the article 10 and displays information, and a reinforcing portion 102 that extends along the surface of the label 100 .

For example, the information display unit 101 displays a slogan describing sales results, efficacy, etc. as information related to the article 10. However, what kind of information the information display unit 101 displays is not particularly limited. Guidance, announcement of new products, etc. may be displayed.

Further, the information displayed by the information display unit 101 is not limited to characters and numbers, and may be, for example, illustrations, photographs, graphs, or a combination thereof.

The reinforcing portion 102 is provided at a location different from the information display portion 101 so as to avoid the information display portion 101 . The reinforcing portion 102 extends across the side 103 of the label 100 that is attached to the article 10 and the side 104 that protrudes from the article 10 .

If the reinforcement part 102 extends in such a way, the length of the reinforcement part 102 in the extension direction is not particularly limited. are doing.

As shown in FIG. 2 , the label 100 has an adhesive layer 110 having adhesiveness to the article 10 and a base layer 120 laminated with the adhesive layer 110 .

The label 100 may have adhesiveness on the side 104 protruding from the article 10, but in this embodiment, the surface of the adhesive layer 110 on the side 104 protruding from the article 10 is coated with a non-adhesive layer made of, for example, varnish. The label 100 is tack-free on the side 104 protruding from the article 10 , in which a masking layer 106 is formed on the label 100 . Therefore, in this embodiment, only the sticking side 103 can adhere to the article 10 .

Alternatively, only the sticking side 103 can be attached to the article 10 by forming the adhesive layer 110 only on the sticking side 103 without forming the adhesive layer 110 on the side 104 protruding from the article 10 . can.

The pressure-sensitive adhesive layer 110 has adhesiveness to the article 10 and removability, so that the label 100 can be peeled off even after being attached to the article 10 . Also, the adhesive layer 110 preferably does not leave adhesive residue on the article 10 after the label 100 is peeled off.

The material for forming the adhesive layer 110 is not particularly limited, and examples thereof include acrylic adhesives, rubber adhesives, polyurethane adhesives, silicone adhesives, polyester adhesives, and the like.

The base layer 120 supports other layers such as the adhesive layer 110 . The material for forming the base material layer 120 is not particularly limited, and examples thereof include olefin films such as polyethylene and polypropylene, polyester films such as polyethylene terephthalate, cellophane, polyvinylidene chloride, polyvinylidene fluoride, polyvinyl chloride, polystyrene, ABS ( acrylonitrile-butadiene-styrene copolymer), transparent or colored plastic films such as nylon, synthetic paper made from these plastic films, metal foils such as copper, aluminum, stainless steel, etc., composites of metal foil and plastic film laminated together Sheet base material, metallized foil base material vapor-deposited with aluminum, silica, etc., non-woven fabric base material, or paper base materials such as woodfree paper, kraft paper, glassine paper, art paper, coated paper, thermosensitive coloring paper, moisture-proof paper, etc. is.

The substrate layer 120 may have an easy-adhesion layer in order to improve adhesion of the printed layer. The thickness of the base material layer 120 is appropriately designed and is not particularly limited, but is, for example, 10 μm to 250 μm.

As shown in FIG. 3, the label 100 has a printed layer 130 forming the information display portion 101 on the surface of the base layer 120, and the base layer 120 is partially deformed to form a printed layer 130. A reinforcing portion 102 is formed.

In this embodiment, the printed layer 130 is provided on the surface of the substrate layer 120 opposite to the adhesive layer 110, but is not limited to this, and is provided on the surface on the adhesive layer 110 side. may In the latter case, the print layer 130 can be visually recognized by forming the base layer 120 with a transparent material.

The printing layer 130 is not particularly limited in how it is formed. For example, it is formed by flexographic printing, offset printing, letterpress printing, gravure printing, screen printing, etc., which are used to produce a large amount of a given pattern. suitable for On the other hand, a thermal transfer method, an ink jet method, an electrophotographic (electrostatic) method, etc. are suitable for marking variable information such as a serial number.

The reinforcing portion 102 has a configuration in which a base material layer 120 bent so as to be folded back in the cross section shown in FIG. Here, the cross section shown in FIG. 3 is a cross section that intersects the extending direction of the reinforcing portion 102 extending along the surface of the label 100, and is taken along line 3-3 in FIG. Although the height H of the reinforcing portion 102 shown in FIG. 3 is not particularly limited, it is, for example, 2 mm or less.

At the reinforcing portion 102 , the pressure-sensitive adhesive layer 110 is folded back together with the base layer 120 , and the base layer 120 is bonded by adhesion between the pressure-sensitive adhesive layers 110 . The pressure-sensitive adhesive layer 110 preferably exhibits strong adhesiveness when in contact with the pressure-sensitive adhesive layer 110 so that the bonded base material layers 120 do not separate from each other. Releasably adhering is preferred.

Materials exhibiting such self-adhesiveness include, for example, polyurethane-based pressure-sensitive adhesives and polyester-based pressure-sensitive adhesives. Here, the polyurethane pressure-sensitive adhesive is composed of a soft segment mainly composed of a long-chain polyol and a hard segment composed of a diisocyanate and a chain extender. On the other hand, a polyester-based pressure-sensitive adhesive has a polyester resin as a resin component and may further contain a cross-linking agent.

Forming the pressure-sensitive adhesive layer 110 from a self-adhesive material allows the label 100 to be releasably attached to the article 10 and effectively prevents the base layers 120 forming the reinforcing portion 102 from peeling off. The reinforcing portion 102 may have a configuration in which the base layers 120 are bonded together, and how the reinforcing portion 102 is formed is not particularly limited.

For example, as shown in FIG. 4, a stiffener 102 can be formed from a flat sheet of material 100A. The sheet material 100A is the same as the label 100 except that the reinforcing portion 102 is not provided, and has a configuration in which an adhesive layer 110 and a base layer 120 are laminated.

In the example shown in FIG. 4, a support table 1000 on which the sheet material 100A is placed is used, and the sheet material 100A is placed so that the base material layer 120 faces the support table 1000 side. A gap 1010 is formed in the surface of the support base 1000 on which the sheet material 100A is placed, and the gap 1010 communicates with, for example, a vacuum pump (not shown). After the sheet material 100A is placed on the support table 1000, the air in the gap 1010 is discharged, and a part of the sheet material 100A is drawn into the gap 1010 accordingly.

After that, as shown in FIG. 5, the support base 1000 operates to narrow the gap 1010 . As a result, a portion of the sheet material 100A is sandwiched so that the base material layers 120 are bonded to each other with the adhesive layer 110 interposed therebetween. In this manner, the reinforcing portion 102 is formed, and the sheet material 100A becomes the label 100. As shown in FIG.

In the example described here, the height of reinforcement 102 approximately matches the depth of gap 1010 . Therefore, by designing the gap 1010 shallow, the reinforcing portion 102 can be formed low, and conversely, by designing the gap 1010 deep, the reinforcing portion 102 can be formed high.

Next, the effect of this embodiment is described.

In this embodiment, the reinforcing portion 102 effectively increases the stiffness of the label 100 across the side 103 that is attached to the article 10 and the side 104 that protrudes from the article 10 . For this reason, the label 100 does not easily fall down even if it is hit by a hand or an object, for example, and easily rises to its original state when the hand or object that hits it leaves the label 100 .

The reinforcement portion 102 is provided at a location different from the information display portion 101 and is less likely to interfere with the information display portion 101, thereby enhancing the visibility of information displayed there.

Both ends of the reinforcing portion 102 extend until they reach the edge 105 of the label 100. Since the rigidity of the label 100 as a whole increases in the extending direction of the reinforcing portion 102, the label 100 is particularly difficult to fall down and easy to rise.

In the label 100, only the side 103 that is adhered to the article 10 can adhere to the article 10, and the side 104 that protrudes from the article 10 is non-adhesive, so that the side 104 that protrudes from the article 10 is the label 100. It is possible to prevent the label 100 from unintentionally adhering to other objects and being peeled off from the article 10, or from being soiled by the adhesion of dust, small debris, or the like.

The present invention is not limited to the embodiments described above, but can be variously modified within the scope of the claims.

For example, an article to which the label of the present invention is attached is not limited to merchandise, and a label attached to an article other than merchandise to indicate some kind of information is also included in the scope of the present invention.

Also, the shape of the label of the present invention is not particularly limited, and may be other shapes than the rectangular shape of the label 100 of the above embodiment.

In the above-described embodiment, the reinforcing portion 102 extends straight perpendicular to the boundary between the side 103 attached to the article 10 and the side 104 protruding from the article 10. The scope of the present invention is not limited to the form, and a reinforcing portion extending obliquely to such a boundary is also included in the scope of the present invention, and a reinforcing portion extending in a curved manner is also included in the scope of the present invention.

Moreover, although the label 100 of the above embodiment has the adhesive layer 110, the base material layer 120, and the print layer 130, the form having layers other than these is also included in the scope of the present invention.

As an example, the label 200 shown in FIG. 6 has an adhesive layer 110, a base layer 120, and a print layer 130, as in the above embodiment, and additionally includes an adhesive layer 210 and a protective layer. It has a certain laminate film 220 .

In the label 200 , the reinforcing portion 202 is formed by deforming the laminate film 220 . The reinforcing portion 202 has a configuration in which a laminate film 220 bent in a folded manner is bonded together with an adhesive layer 210 interposed therebetween, as in the above embodiment.

The pressure-sensitive adhesive layer 210 adheres the laminate films 220 to each other at the reinforcing portion 202 so as not to separate them, and also adheres between the laminate film 220 and the base layer 120 so as not to separate them.

The laminate film 220 covers and protects the printed layer 130 and has transparency that allows the printed layer 130 to be visually recognized. The material for forming the laminate film 220 is not particularly limited, but examples include olefin films such as polyethylene and polypropylene, polyester films such as polyethylene terephthalate, cellophane, polyvinylidene chloride, polyvinylidene chloride copolymers, polyvinylidene fluoride, and polyvinyl chloride. It is a plastic film such as vinyl or nylon.

The modified label 200 differs from the above-described embodiment in that it has an adhesive layer 210 and a laminate film 220, but these constitute a reinforcing section 202 similar to the reinforcing section 102 of the above-described embodiment. Since the configuration other than the reinforcing portion 202 is common to that of the above-described embodiment, it is possible to obtain the same effects as those of the above-described embodiment.

10 goods,
20 labeled articles,
100, 200 labels,
101 information display unit,
102, 202 reinforcing portion,
103 The side attached to the article,
104 the side protruding from the article;
105 label edge,
106 masking layer,
110 adhesive layer,
120, 220 base layer,
130 printing layer,
210 adhesive layer,
220 Laminate film (protective layer).

Claims (5)

A label having a layer structure in which a substrate layer and an adhesive layer are laminated in this order, and is attached in a state of protruding from an article,
along the surface of the label, a reinforcing portion extending across a side attached to the article and a side protruding from the article;
The label, wherein the reinforcing portion has a configuration in which the base material layer bent so as to be folded back in a cross section intersecting the extending direction of the reinforcing portion is laminated by adhesion of the pressure-sensitive adhesive layers . 2. The label according to claim 1, wherein said reinforcing portion is provided at a location different from an information display portion for displaying information. 3. A label according to claim 1 or claim 2, wherein the reinforcing portion extends until both ends reach the edges of the label. A label according to any one of claims 1 to 3, wherein only the side that is attached to the article can be attached to the article. a label according to any one of claims 1 to 4;
and an article to which the label is attached in a protruding state.

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