JP7194137B2 - Provision device, provision method and provision program - Google Patents

Description

The present invention relates to a provision device, a provision method, and a provision program.

2. Description of the Related Art Conventionally, techniques for providing various information to users via the Internet are known. As an example of such technology, there is known a technology of search advertising that provides advertisements corresponding to a search keyword input by a user. Also, there is known a technique of using, among search keywords input by a user who browses an advertisement, a search keyword with a high input frequency as a keyword for a search-linked advertisement.

Japanese Patent No. 5577385

However, the technique described above may not be able to provide appropriate information about the user.

For example, in the conventional technology described above, a user who viewed an advertisement of an advertiser is specified, and a search keyword input by the user is presented to the advertiser as a keyword candidate for a search-linked advertisement. However, in such conventional technology, the search keywords input by the user are only provided to the advertiser, and various actions of the user such as browsing predetermined web content and purchasing a predetermined transaction target are performed. We may not be able to provide advertisers with information about you, so we may not be able to provide you with the right information about you.

Here, it is presumed that a user who has browsed web content for a certain transaction object is highly likely to purchase the transaction object. For this reason, it is conceivable to provide an advertisement for the transaction target to a user who has browsed the web content for the transaction target. For example, using technologies such as cookies to collect the user's behavior within the first domain corresponding to the predetermined transaction target, and based on the collected behavior, the user browses web content belonging to the second domain A retargeting method is conceivable, such as providing an advertisement related to a predetermined transaction target when a transaction is made.

However, with such a retargeting technique, a so-called third-party cookie is issued in order for the server device of the second domain to collect user behavior within the first domain. The use of such third-party cookies tends to be restricted from the viewpoint of privacy, so there is a risk that the server device of the second domain will not be able to collect the user's behavior within the first domain. .

The present application has been made in view of the above, and aims to provide appropriate information regarding users.

A provision device according to the present application includes an addition unit that adds identification information for identifying a user to location information indicating the location of content to be presented to the user, and provides the location information to which the identification information is added. and a providing unit for

According to one aspect of the embodiment, there is an effect that appropriate information regarding the user can be provided.

FIG. 1 is a diagram illustrating an example of provision processing according to the first embodiment. FIG. 2 is a diagram illustrating an example of provision processing according to the second embodiment. FIG. 3 is a diagram illustrating an example of provision processing according to the third embodiment. FIG. 4 is a diagram showing a configuration example of the first domain server according to the embodiment. FIG. 5 is a diagram illustrating an example of an action information database according to the embodiment; FIG. 6 is a diagram illustrating an example of a content database according to the embodiment; FIG. 7 is a diagram illustrating a configuration example of a terminal device according to the embodiment; FIG. 8 is a diagram illustrating a configuration example of a second application according to the embodiment; FIG. 9 is a flowchart illustrating an example of the procedure of provision processing according to the embodiment. FIG. 10 is a hardware configuration diagram showing an example of a computer that implements the functions of the first domain server.

Embodiments for implementing the provision device, the provision method, and the provision program (hereinafter referred to as "embodiments") according to the present application will be described in detail below with reference to the drawings. Note that the provision device, the provision method, and the provision program according to the present application are not limited by this embodiment. Also, in each of the following embodiments, the same parts are denoted by the same reference numerals, and overlapping descriptions are omitted.

[1. embodiment]
[1-1. Example of provision processing in the first embodiment]
The provision processing according to the first embodiment, which is realized by the provision device and the like of the present embodiment, will be described with reference to FIG. FIG. 1 is a diagram illustrating an example of provision processing according to the first embodiment. In FIG. 1, it is assumed that the first domain server 10, which is an example of the provision device according to the present application, implements the provision processing and the like according to the embodiment.

As shown in FIG. 1, the provision system 1 according to the embodiment includes a first domain server 10, a terminal device 100, and a second domain server 200. FIG. The first domain server 10, the terminal device 100, and the second domain server 200 are communicably connected to each other by wire or wirelessly via a network N (see FIG. 4, for example). The network N is, for example, a WAN (Wide Area Network) such as the Internet. The provision system 1 shown in FIG. 1 may include multiple first domain servers 10, multiple terminal devices 100, and multiple second domain servers 200. FIG.

The first domain server 10 shown in FIG. 1 is an information processing device that performs provision processing, and is realized by, for example, a server device, a cloud system, or the like. In the example of FIG. 1, the first domain server 10 is an information processing device belonging to the first domain that provides services related to information searches to users. , web pages, and advertising content trafficked by advertisers).

A terminal device 100 shown in FIG. 1 is an information processing device used by a user. The terminal device 100 is realized by, for example, a smart phone, a tablet terminal, a notebook PC (Personal Computer), a desktop PC, a mobile phone, a PDA (Personal Digital Assistant), or the like. In addition, the terminal device 100 displays information distributed by the first domain server 10 and the second domain server 200 using a web browser and applications. Note that the example shown in FIG. 1 shows a case where the terminal device 100 is a smart phone.

Further, when the terminal device 100 receives control information for implementing predetermined information processing from the first domain server 10 or the second domain server 200, the terminal device 100 implements the information processing according to the control information. Here, the control information is described in, for example, a script language such as JavaScript (registered trademark) or a style sheet language such as CSS (Cascading Style Sheets). Note that the predetermined application itself distributed from the first domain server 10 or the second domain server 200 may be regarded as the control information.

The second domain server 200 shown in FIG. 1 is a domain that provides various contents to users, and information belonging to a second domain that is a domain acquired by a business operator different from the business operator that acquired the first domain. processing equipment. The contents provided by the second domain server 200 include, for example, portal sites, news sites, auction sites, weather forecast sites, shopping (electronic commerce) sites, finance (stock prices) sites, route search sites, map providing sites, and travel sites. The content may be related to sites, restaurant introduction sites, SNS (Social Networking Service) sites, web blogs, and the like. Also, the content provided to the user by the second domain server 200 may be, for example, content related to various applications installed in the terminal device 100 (hereinafter sometimes referred to as “app”). Specifically, the contents provided to the user by the second domain server 200 include a portal application, a news application, an auction site, a weather forecast application, a shopping application, a finance (stock price) application, a route search application, a map providing application, a travel The content may be related to an application, restaurant introduction application, SNS application, blog browsing application, or the like. The content provided to the user by the second domain server 200 may be content related to advertisements provided to the user (eg, landing page) or content related to various businesses (eg, home page). may

The provision processing performed by the first domain server 10 will be described below with reference to FIG. Note that the following description shows an example in which the terminal device 100 is used by the user U1. Also, in the following description, the terminal device 100 may be identified with the user U1. That is, the user U1 can be read as the terminal device 100 below.

First, the first domain server 10 collects first action information about the user's action in the first domain (step Sa1). For example, in the service provided by the first domain, the first domain server 10 stores a search query input by the user U1, an action history indicating a history of actions such as browsed content, and The first action information including the date and time of the first action is collected, and managed in association with the identifier (user ID "UID#11") of the user U1 in the first domain.

Subsequently, the first domain server 10 receives a search query input by the user U1 (step Sa2). For example, the first domain server 10 receives a search query input by the user U1 in the service provided by the first domain.

Subsequently, the first domain server 10 collects search results corresponding to the received search query (step Sa3). For example, the first domain server 10 collects information (e.g., URL (Uniform Resource Locator)) of each content such as a website corresponding to a search query, a web page, and advertisement content from the storage unit of its own device, and collects the information. Generate search result content showing search results based on the information obtained.

Subsequently, the first domain server 10 encrypts identification information for identifying user U1 (step Sa4). For example, the first domain server 10 decrypts the identification information indicating the user ID of the user U1 in the first domain, the first action information, the URL of the search result content, etc. Encrypt it so it can't be done. As a specific example, the first domain server 10 uses common key cryptography (eg, AES (Advanced Encryption Standard)) or public key cryptography (eg, RSA (Rivest-Shamir-Adleman cryptosystem)) to Reversible encryption of identification information. The first domain server 10 may irreversibly encrypt (hash) the identification information using MD5 (Message Digest Algorithm 5), SHA (Secure Hash Algorithm), or the like.

Subsequently, the first domain server 10 adds encrypted identification information (hereinafter sometimes referred to as "encrypted identification information") to the URL included in the search result content indicating the search results (step Sa5 ). For example, the first domain server 10 adds encrypted identification information "0123456" to the end of the URL of each content included in the search result content.

Subsequently, the first domain server 10 provides search result content (step Sa6). For example, the first domain server 10 provides the terminal device 100 with search result content in which encrypted identification information is added to the end of the URL of each content corresponding to the search query, and displays it on the screen.

Subsequently, the terminal device 100 accesses the domain corresponding to the URL of the content selected by the user U1 (step Sa7). For example, the terminal device 100 transmits the URL to the second domain server 200 corresponding to the URL of the content selected by the user U1 among the content included in the search result content.

Subsequently, the second domain server 200 provides the content to the terminal device 100 (step Sa8). For example, the second domain server 200 provides the terminal device 100 with the content corresponding to the URL transmitted from the terminal device 100 .

Subsequently, the second domain server 200 associates and manages the second behavior information regarding the behavior in the second domain and the encrypted identification information (step Sa9). For example, the second domain server 200 adds the user ID “UID#21” of the user U1 in the second domain, the second behavior information of the user U1, and the end of the URL transmitted from the terminal device 100. management in association with encrypted identification information.

As described above, the first domain server 10 according to the embodiment can provide the identification information of the user in the first domain to the second domain different from the first domain. As a result, even if the use of third-party cookies is restricted, the first domain server 10 according to the embodiment decrypts the encrypted identification information so that the second domain is Behavior can be tracked. Therefore, the first domain server 10 according to the embodiment, for example, when advertising content related to the second domain is distributed in the first domain, the user who uses the service of the second domain is referred from the first domain. Information may be provided to the second domain indicating whether or not it has been performed. In addition, the first domain server 10 according to the embodiment provides content (that is, retargeting) based on behavior in the first domain to users who have transitioned from the first domain to the second domain in the second domain. make it possible to do That is, the first domain server 10 according to the embodiment can provide appropriate information regarding users.

[1-2. Example of provision processing in the second embodiment]
Information provided by the providing apparatus according to the present embodiment is not limited to a URL to which identification information is added. Here, the providing process according to the second embodiment realized by the providing apparatus and the like of the present embodiment will be described with reference to FIG. FIG. 2 is a diagram illustrating an example of provision processing according to the second embodiment. In FIG. 2, it is assumed that the first domain server 10, which is an example of the provision device according to the present embodiment, implements the provision processing and the like according to the second embodiment.

As shown in FIG. 2, the provision system 2 according to the embodiment includes a first domain server 10, a terminal device 100, and a second domain server 200. FIG. The first domain server 10, the terminal device 100, and the second domain server 200 are connected via a network N by wire or wirelessly so as to be able to communicate with each other. Network N is, for example, a WAN such as the Internet. The providing system 2 shown in FIG. 2 may include multiple first domain servers 10, multiple terminal devices 100, and multiple second domain servers 200. FIG.

The first domain server 10, the terminal device 100, and the second domain server 200 shown in FIG. 2 have the same configuration as the providing system 1 shown in FIG.

The providing process performed by the first domain server 10 will be described below with reference to FIG. Note that the following description shows an example in which the terminal device 100 is used by the user U1. Also, in the following description, the terminal device 100 may be identified with the user U1. That is, the user U1 can be read as the terminal device 100 below.

In the following description, the second domain server 200 uses identification information (user ID in the first domain) obtained by decrypting the encrypted identification information provided by the same method as in the first embodiment, and the identification information is managed in association with the user ID of the user who transmitted the URL to which is assigned.

First, the second domain server 200 receives a content provision request from a user (step Sb1). In the example of FIG. 2, it is assumed that the second domain server 200 has received a content provision request from the user U1.

Subsequently, the second domain server 200 identifies identification information associated with the user ID of user U1 (step Sb2). For example, the second domain server 200 identifies identification information #1 associated with the user ID “UID #21” in the second domain of user U1.

Subsequently, the second domain server 200 transmits the specified identification information to the first domain server 10 (step Sb3). For example, the second domain server 200 transmits to the first domain server 10 a request for providing behavior information of user U1 in the first domain together with the identification information #1.

Subsequently, the first domain server 10 identifies first behavior information of the user corresponding to the received identification information (step Sb4). For example, the first domain server 10 identifies the first action information associated with the user ID "UID#11" indicated by the identification information #1.

Subsequently, the first domain server 10 provides the specified first behavior information to the second domain server 200 (step Sb5). For example, in the service provided by the first domain, the first domain server 10 provides the second domain server 200 with first action information indicating actions such as a search query input by the user U1 and viewed content.

Subsequently, the second domain server 200 provides content based on the first action information of the user U1 and the second action information regarding actions in the second domain (step Sb6). For example, when the second domain provides a service related to electronic commerce, the second domain server 200 is a transaction object corresponding to the search query input by the user U1 or the content viewed by the user U1 in the first domain. provides content including information on transaction objects not purchased by the user U1.

The second domain server 200 indicates the identification information #1, the user ID "UID #21" of the user U1 in the second domain, the second behavior information regarding the behavior of the user U1 in the second domain, and the like. The identification information (or encrypted identification information) may be sent to the first domain server 10 . In this case, the first domain server 10 associates and manages the user ID "UID#1", the user ID "UID#21", and the second behavior information.

As described above, the first domain server 10 according to the embodiment provides the user's first behavior information corresponding to the identification information transmitted from the second domain server 200 . As a result, even if the use of third-party cookies is restricted, the first domain server 10 according to the embodiment prevents the link between the user ID in the first domain and the user ID in the second domain. If so, the latest activity information of the user in the first domain can be provided upon request from the second domain server 200 . That is, the first domain server 10 according to the embodiment can provide appropriate information regarding users.

[1-3. Example of provision processing in the third embodiment]
Note that the provision processing by the provision device according to the present embodiment is not limited to being implemented by the first domain server 10 . Here, the providing process according to the third embodiment, which is realized by the providing apparatus and the like of this embodiment, will be described with reference to FIG. FIG. 3 is a diagram illustrating an example of provision processing according to the third embodiment. In FIG. 3, it is assumed that the terminal device 100, which is an example of the provision device according to the present embodiment, implements the provision processing and the like according to the third embodiment.

As shown in FIG. 3, the provision system 3 according to the embodiment includes a first domain server 10, a terminal device 100, and a second domain server 200. FIG. The first domain server 10, the terminal device 100, and the second domain server 200 are connected via a network N by wire or wirelessly so as to be able to communicate with each other. Network N is, for example, a WAN such as the Internet. The providing system 3 shown in FIG. 3 may include multiple first domain servers 10, multiple terminal devices 100, and multiple second domain servers 200. FIG.

The first domain server 10, the terminal device 100, and the second domain server 200 shown in FIG. 3 have the same configuration as the providing system 1 shown in FIG.

The providing process performed by the terminal device 100 will be described below with reference to FIG. Note that the following description shows an example in which the terminal device 100 is used by the user U1. Also, in the following description, the terminal device 100 may be identified with the user U1. That is, the user U1 can be read as the terminal device 100 below.

First, the first domain server 10 collects first action information about the user's action in the first domain (step Sc1). For example, in the service provided by the first domain, the first domain server 10 stores a search query input by the user U1, an action history indicating a history of actions such as browsed content, and The first action information including the date and time of the first action is collected, and managed in association with the user ID "UID#11" of the user U1 in the first domain.

Subsequently, the first domain server 10 receives a search query input by the user U1 (step Sc2). For example, the first domain server 10 receives a search query input by the user U1 in the service provided by the first domain.

Subsequently, the first domain server 10 collects search results corresponding to the received search query (step Sc3). For example, the first domain server 10 collects information on each content such as a website corresponding to the search query, web pages, and advertisement content from the storage unit of its own device, and displays search results based on the collected information. Generate content.

Subsequently, the first domain server 10 provides search result content (step Sc4). For example, the first domain server 10 provides the terminal device 100 with search result content including the URL of each content corresponding to the search query, and control information written in a script language such as JavaScript (registered trademark).

Subsequently, the terminal device 100 displays the search result content on the screen (step Sc5). Subsequently, the terminal device 100 receives from the user U1 a selection of any content indicated by the search result content (step Sc6). In the example of FIG. 3, it is assumed that user U1 has selected content provided by the second domain.

Subsequently, the terminal device 100 encrypts identification information for identifying the user in the first domain based on the control information provided from the first domain server 10, and assigns it to the URL of the selected content (step Sc7). For example, the terminal device 100 uses the first domain cookie information ( from first party cookies). Then, the terminal device 100 encrypts the acquired identification information so that it cannot be decrypted by anyone other than the business operator that acquired the second domain, and adds it to the end of the URL of the content selected by the user U1.

Note that the terminal device 100 may encrypt the identification information provided from the first domain server 10 and add it to the end of the URL of the content selected by the user U1.

Subsequently, the terminal device 100 accesses the domain corresponding to the URL of the content selected by the user U1 (step Sc8). For example, the terminal device 100 transmits the URL of the content selected by the user U1 to the second domain server 200 corresponding to the URL.

Subsequently, the second domain server 200 provides the content to the terminal device 100 (step Sc9). For example, the second domain server 200 provides the terminal device 100 with the content corresponding to the URL transmitted from the terminal device 100 .

Subsequently, the second domain server 200 associates and manages the second behavior information regarding the behavior in the second domain and the encrypted identification information (step Sc10). For example, the second domain server 200 adds the user ID “UID#21” of the user U1 in the second domain, the second behavior information of the user U1, and the end of the URL transmitted from the terminal device 100. management in association with encrypted identification information.

As described above, the terminal device 100 according to the embodiment can provide the identification information of the user in the first domain to the second domain different from the first domain. As a result, even if the use of third-party cookies is restricted, the terminal device 100 according to the embodiment can decrypt the encrypted identification information in the first domain by the business operator who acquired the second domain. Allows tracking of user behavior. That is, the first domain server 10 according to the embodiment can provide appropriate information regarding users.

[2. Configuration of the first domain server]
Next, the configuration of the first domain server 10 for realizing the provision processing described above will be described with reference to FIG. FIG. 4 is a diagram showing a configuration example of the first domain server according to the embodiment. As shown in FIG. 4, the first domain server 10 has a communication section 20, a storage section 30, and a control section 40. FIG.

(Regarding communication unit 20)
The communication unit 20 is realized by, for example, a NIC (Network Interface Card) or the like. The communication unit 20 is connected to the network N by wire or wirelessly, and transmits and receives information to and from the terminal device 100, the second domain server 200, and the like.

In the second domain server 200, identification information provided by the first domain server 10 and user information in the second domain are associated and managed. The user information managed by the second domain server 200 may be only information for identifying the user in the second domain, such as the user ID, or any other information. In addition to the above-described process, the managed identification information and the information of the user in the second domain can be provided based on the identity of the user in the first domain and the second domain. Available for service and administration.

(Regarding storage unit 30)
The storage unit 30 is implemented by, for example, a semiconductor memory device such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk. As shown in FIG. 4 , the storage section 30 has an action information database 31 and a content database 32 .

(About action information database 31)
The behavior information database 31 stores various types of information about user behavior. Here, an example of information stored in the action information database 31 will be described with reference to FIG. FIG. 5 is a diagram illustrating an example of an action information database according to the embodiment; In the example of FIG. 5, the action information database 31 has items such as "user ID", "terminal information", and "action information".

"User ID" is an identifier for identifying a user. "Terminal information" indicates information about the terminal device 100 used by the user. information that can be obtained based on To give a specific example, the “terminal information” is information indicated by an HTTP header, such as the access date and time, the type and version of the OS (Operating System) of each terminal device 100, the type and version of the browser, and the This includes information such as plugins, cookies, HTTP referrers, etc.

"Action information" indicates information about user actions in the first domain, and has items such as "action history" and "date and time information". The “action history” indicates the history of user actions, and stores, for example, search queries input by the user, browsed contents, purchased transaction objects, and the like. "Text" indicates text information such as the name of the product and an explanation text. "Date and time information" indicates the date and time when the user performed each action.

That is, in FIG. 5, the terminal information of the user identified by the user ID "UID #1" is "terminal information #1", and the action information is "action history #1" and "date and time information #1". indicates

(Regarding the content database 32)
The content database 32 stores information on content provided to users by the first domain. An example of information stored in the content database 32 will now be described with reference to FIG. FIG. 6 is a diagram illustrating an example of a content database according to the embodiment; In the example of FIG. 6, the content database 32 has items such as "content ID", "content data", and "URL".

"Content ID" is an identifier for identifying a user. "Content data" is data distributed as content, and indicates, for example, web content or image data described in HTML format. “URL” indicates location information (URL) indicating the location of the content.

That is, FIG. 6 shows an example in which the content data of the content identified by the content ID "CID#1" is "content data #1" and the URL is "URL#1".

(Regarding the control unit 40)
The control unit 40 is a controller. For example, various programs stored in a storage device inside the first domain server 10 operate on the RAM by means of a CPU (Central Processing Unit), MPU (Micro Processing Unit), or the like. It is realized by being executed as a region. Also, the control unit 40 is a controller, and is implemented by an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array). As shown in FIG. 4, the control unit 40 according to the embodiment includes a reception unit 41, an acquisition unit 42, a provision unit 43, and a provision unit 44, and performs information processing functions and actions described below. Realize or carry out.

(Regarding the reception unit 41)
The reception unit 41 receives a content provision request from a user. For example, in the example of FIG. 1, the receiving unit 41 receives a search query input by the user U1 in the service provided by the first domain.

In addition, the receiving unit 41 may receive a request for provision of behavior information regarding the behavior of the user in the first domain. For example, in the example of FIG. 2, the receiving unit 41 receives from the second domain server 200 a request for provision of action information of user U1 in the first domain together with identification information #1.

Here, there is a demand that the first domain wants to know the customer referral effect from the first domain to the second domain by acquiring the identification information in the second domain of the user who transitioned from the first domain to the second domain. Conceivable. Therefore, the receiving unit 41 may receive identification information for identifying the user in the predetermined second domain. For example, in the example of FIG. 2, the reception unit 41 receives identification information #1 for identifying user U1 in the first domain, user ID "UID#21" of user U1 in the second domain, and Identification information (or encrypted identification information) indicating second behavior information about the behavior of user U1 in the second domain is received from the second domain server 200 . Then, the reception unit 41 associates the user ID “UID#1” of the user U1 in the first domain with the user ID “UID#21” and the second action information and stores them in the action information database 31 .

Note that the reception unit 41 receives identification information for identifying the user in the second domain, which is the location of content provided by the first domain to the user transitioning from the second domain to the first domain. The identification information attached to the location information indicating the may be accepted. For example, the second domain server 200 adds identification information for identifying the user in the second domain to the URL of the content presented to the user. When the URL of the content provided by the first domain is selected by the user and the terminal device 100 transmits the URL to the first domain server 10, the reception unit 41 receives the identification information attached to the URL. , the identifier of the user in the first domain and the received identification information are linked and stored in the behavior information database 31 .

(Regarding the acquisition unit 42)
The acquisition unit 42 acquires (collects) content corresponding to a provision request from a user. For example, in the example of FIG. 1, the acquisition unit 42 collects information on each content such as websites, web pages, and advertising content corresponding to the received search query from the content database 32, and based on the collected information, the acquisition unit 42 collects search results. Generate content.

In addition, the acquisition unit 42 may acquire first behavior information related to the user's behavior in the first domain. For example, in the example of FIG. 1, the acquisition unit 42 acquires, in the service provided by the first domain, a search query input by the user U1, an action history indicating a history of actions such as browsed content, and First action information including the date and time when each action was performed is collected, and stored in the action information database 31 in association with the identifier of the user U1 in the first domain.

Also, the acquisition unit 42 may acquire terminal information related to the user terminal. For example, the acquisition unit 42 acquires terminal information from an HTTP request transmitted from the browser of the terminal device 100 and stores it in the action information database 31 .

(Regarding the granting unit 43)
The adding unit 43 adds identification information for identifying the user to the location information indicating the location of the content presented to the user. For example, in the example of FIG. 1, the adding unit 43 refers to the behavior information database 31 and adds an identification number for identifying the user U1 in the first domain to the location information indicating the location of each content collected by the acquisition unit 42. Give information (identifier).

Further, the adding unit 43 may add identification information indicating information acquired from the user terminal to the location information. For example, the adding unit 43 refers to the action information database 31 and adds identification information indicating terminal information acquired from the terminal device 100 to the location information.

Further, the providing unit 43 may provide the location information with identification information indicating information acquired from the browser of the user terminal. For example, the granting unit 43 grants the location information identification information based on the cookie information of the first domain, which is stored for the web browser or application installed in the terminal device 100 .

In addition, the providing unit 43 adds location information indicating the location of content provided by the second domain to a user transitioning from the first domain to a predetermined second domain to identify the user in the first domain. You may give the identification information for doing. For example, in the example of FIG. 1, the provision unit 43 provides content included in the search result content and provided by the second domain, which is a domain acquired by a business operator different from the business operator that acquired the first domain. Identification information is added to content location information.

Further, the adding unit 43 may add identification information indicating the behavior of the user in the first domain to the location information. For example, in the example of FIG. 1, the adding unit 43 adds identification information indicating the behavior of the user U1 in the service provided by the first domain to the location information included in the search result content.

Further, the adding unit 43 may add identification information indicating a search query input by the user in the first domain to the location information. For example, in the example of FIG. 1, the adding unit 43 adds identification information indicating the search query input by the user U1 in the service provided by the first domain to the location information included in the search result content.

The providing unit 43 may also provide the location information with identification information indicating the content browsed by the user in the first domain. For example, in the example of FIG. 1, the adding unit 43 adds, to the location information included in the search result content, identification information indicating the content viewed by the user U1 in the service provided by the first domain.

Further, the adding unit 43 may add, to the location information, identification information indicating the content viewed by the user in the first domain and the content from which the user transitions to the second domain. good. For example, in the example of FIG. 1, the adding unit 43 adds identification information indicating the URL of the search result content to the location information of each content included in the search result content.

Further, the adding unit 43 may add, to the location information, identification information indicating the user's behavior in the first domain and the date and time when each behavior was performed. For example, in the example of FIG. 1, the granting unit 43 adds a search query input by the user U1, an action history indicating a history of actions such as viewed contents, and a Identification information indicating the first action information including the date and time when each action was performed is added to the location information included in the search result content.

Further, the adding unit 43 may add identification information to the URL indicating the location of the content presented to the user. For example, in the example of FIG. 1, the adding unit 43 adds identification information to URLs included in the search result content.

Further, the adding unit 43 may add identification information to the end of the location information. For example, in the example of FIG. 1, the adding unit 43 adds identification information to the end of the URL of each content included in the search result content.

Further, the adding unit 43 may add encrypted identification information to the location information. For example, in the example of FIG. 1, the adding unit 43 encrypts the identification information for identifying the user U1, and adds the encrypted identification information to the end of the URL of each content included in the search result content.

Further, the adding unit 43 adds information added to the first location information indicating the location of the content provided by the first domain to the user who transitions from the second domain to the first domain. First identification information, which is information for identifying the user, and second identification information, which is for identifying the user in the first domain, to the user who transitions from the first domain to the second domain On the other hand, it may be added to the second location information indicating the location of the content provided by the second domain. For example, the reception unit 41 receives identification information for identifying a user in the second domain, which is the location of content provided by the first domain to the user transitioning from the second domain to the first domain. identification information (first identification information) attached to the location information indicating is received from the terminal device 100 . Then, the adding unit 43 adds the first identification information and and identification information (second identification information) for identifying the user.

(About the providing unit 44)
The providing unit 44 provides location information with identification information. For example, in the example of FIG. 1, the providing unit 44 provides the terminal device 100 with the URL of the content to which the identification information is assigned.

In addition, the providing unit 44 may provide the user terminal with search result content including location information to which identification information is assigned as location information of each content, while indicating each content. For example, in the example of FIG. 1, the providing unit 44 provides the terminal device 100 with search result content in which encrypted identification information is added to the end of the URL of each content corresponding to the search query, and displays it on the screen.

Further, the providing unit 44 may provide behavior information regarding the user's behavior in the first domain based on the identification information received from the second domain. For example, in the example of FIG. 2, the providing unit 44 refers to the behavior information database 31 and refers to the first Behavior information is provided to the second domain server 200 .

[3. Configuration of terminal device]
Next, the terminal device 100 for realizing the settlement process described above will be described with reference to FIG. FIG. 7 is a diagram illustrating a configuration example of a terminal device according to the embodiment; As shown in FIG. 7 , the terminal device 100 has a communication section 110 , a storage section 120 , a touch panel 130 and a control section 140 .

(Regarding communication unit 110)
The communication unit 110 is implemented by, for example, a NIC. The communication unit 110 is connected to the network N by wire or wirelessly, and transmits and receives information to and from the first domain server 10, the second domain server 200, and the like.

(Regarding storage unit 120)
The storage unit 120 is realized by, for example, a semiconductor memory device such as a RAM or flash memory, or a storage device such as a hard disk or an optical disk. For example, the storage unit 120 stores cookie information about browser cookies for each corresponding domain.

(Regarding touch panel 130)
The touch panel 130 is an input device that is implemented by a liquid crystal display or the like, displays various information, and receives various operations from the user using the user's finger or a dedicated pen.

(Regarding the control unit 140)
The control unit 140 is a controller, and is realized by, for example, executing various programs stored in a storage device inside the terminal device 100 using a RAM as a work area by a CPU, MPU, or the like. Also, the control unit 140 is a controller, and is implemented by an integrated circuit such as an ASIC or FPGA, for example.

Here, the control unit 140 implements various functions related to the terminal device 100 by executing a plurality of applications. For example, in the example shown in FIG. 7, the control unit 140 is executing a first application 141 and a second application 142 . In addition to the applications shown in FIG. 7, the control unit 140 may execute any number of applications for exhibiting any function.

The first application 141 is an application that serves as the OS of the terminal device 100 . The second application 142 causes the terminal device 100 to execute the provision process described above. An example of the functional configuration of the second application 142 will be described below with reference to FIG. FIG. 8 is a diagram illustrating a configuration example of a second application according to the embodiment; As shown in FIG. 8, the second application 142 according to the embodiment includes a display control unit 1421, a reception unit 1422, a provision unit 1423, and a provision unit 1424. Realize or perform an action.

(Regarding the display control unit 1421)
The display control unit 1421 controls the display of the screen of the user terminal according to the user's operation. For example, the display control unit 1421 causes the touch panel 130 of the terminal device 100 to display content provided from the first domain server 10, the second domain server 200, etc., and presents the content to the user. To give a specific example, in the example of FIG. 3 , the display control unit 1421 causes the touch panel 130 to display the search result content provided from the first domain server 10 .

(Regarding reception unit 1422)
The reception unit 1422 receives content selection from the user. For example, in the example of FIG. 3, the receiving unit 1422 receives from the user U1 a selection of any content indicated by the search result content displayed on the touch panel 130 .

(Regarding the granting unit 1423)
The adding unit 1423 adds identification information for identifying the user to the location information indicating the location of the content presented to the user. For example, in the example of FIG. 3, the adding unit 1423 adds an identification number for identifying the user U1 in the first domain to the location information included in the search result content based on the control information provided from the first domain server 10. Give information. As a specific example, the adding unit 1423 adds the identification information provided by the first domain server 10 to the location information.

Further, the adding unit 1423 may add identification information indicating information acquired from the user terminal to the location information. For example, the adding unit 1423 adds the identification information indicated by the terminal information stored in the storage unit 120 to the location information.

Further, the adding unit 1423 may add identification information indicating information acquired from the browser of the user terminal to the location information. For example, the adding unit 1423 adds the identification information indicated by the cookie information of the first domain stored in the storage unit 120 to the location information.

In addition, the providing unit 1423 adds location information indicating the location of content provided by the second domain to a user transitioning from the first domain to a predetermined second domain to identify the user in the first domain. You may give the identification information for doing. For example, in the example of FIG. 3, the provision unit 1423 provides content included in the search result content that is provided by the second domain, which is a domain acquired by a business operator different from the business operator that acquired the first domain. Identification information is added to content location information.

The adding unit 1423 may also add identification information indicating the user's behavior in the first domain to the location information. For example, in the example of FIG. 3, the adding unit 1423 adds, to the location information included in the search result content, identification information indicating the behavior of the user U1 in the service provided by the first domain.

Also, the adding unit 1423 may add identification information indicating a search query input by the user in the first domain to the location information. For example, in the example of FIG. 3, the adding unit 1423 adds identification information indicating the search query input by the user U1 in the service provided by the first domain to the location information included in the search result content.

The providing unit 1423 may also provide the location information with identification information indicating the content browsed by the user in the first domain. For example, in the example of FIG. 3, the adding unit 1423 adds, to the location information included in the search result content, identification information indicating the content viewed by the user U1 in the service provided by the first domain.

Further, the assigning unit 1423 assigns, to the location information, identification information indicating the content viewed by the user in the first domain and the content from which the user transitions to the second domain. good. For example, in the example of FIG. 3, the adding unit 1423 adds identification information indicating the URL of the search result content to the content location information included in the search result content.

Further, the adding unit 1423 may add, to the location information, identification information indicating the user's behavior in the first domain and the date and time when each behavior was performed. For example, in the example of FIG. 1, the granting unit 1423 adds an action history indicating a history of actions such as search queries input by the user U1 and contents viewed by the user U1 in a service provided by the first domain. Identification information indicating the first action information including the date and time when each action was performed is added to the location information included in the search result content.

Further, the adding unit 1423 may add identification information to the URL indicating the location of the content presented to the user. For example, in the example of FIG. 3, the adding unit 1423 adds identification information to the URL of the content included in the search result content.

Also, the adding unit 1423 may add identification information to the end of the location information. For example, in the example of FIG. 3, the adding unit 1423 adds identification information to the end of the URL of the content included in the search result content.

Also, the adding unit 1423 may add encrypted identification information to the location information. For example, in the example of FIG. 3, the adding unit 1423 encrypts the identification information for identifying the user U1, and adds the encrypted identification information to the end of the URL of the content included in the search result content.

Further, the granting unit 1423 may grant identification information to the location information of the content selected by the user from among the plurality of contents presented to the user. For example, in the example of FIG. 3, the adding unit 1423 adds identification information to the end of the URL of the content selected by the user U1 among the contents included in the search result content.

Further, the adding unit 1423 is information added to the first location information indicating the location of the content provided by the first domain to the user transitioning from the second domain to the first domain. First identification information, which is information for identifying the user, and second identification information, which is for identifying the user in the first domain, to the user who transitions from the first domain to the second domain On the other hand, it may be added to the second location information indicating the location of the content provided by the second domain. For example, the first domain server 10 provides identification information for identifying the user of the terminal device 100 in the second domain, and the first domain for the user transitioning from the second domain to the first domain. provides the terminal device 100 with identification information (first identification information) attached to the location information indicating the location of the content provided by . Then, the providing unit 1423 adds the first identification information and the user identification information in the first domain to the location information indicating the location of the content selected by the user and provided by the second domain. Identification information (second identification information) is given.

(Regarding the providing unit 1424)
The providing unit 1424 provides location information with identification information. For example, the providing unit 1424 provides the user of the terminal device 100 with location information to which identification information is added.

Also, the providing unit 1424 may output the location information including the identification information as the information indicating the access destination. For example, in the example of FIG. 3, the providing unit 1424 outputs the URL of the content selected by the user U1 and to which identification information is added, and transmits the output URL to the corresponding second domain server 200. do.

[4. Provision processing flow]
A procedure of provision processing of the first domain server 10 according to the embodiment will be described with reference to FIG. FIG. 9 is a flowchart illustrating an example of the procedure of provision processing according to the embodiment.

As shown in FIG. 9, the first domain server 10 determines whether or not a content provision request has been received from a user (step S101). If the provision request has not been received (step S101; No), the first domain server 10 waits until the provision request is received.

On the other hand, when the provision request is accepted (step S101; Yes), the first domain server 10 adds the identification information of the user in the first domain to the URL of the content presented to the user (step S102). . Subsequently, the first domain server 10 provides the location information (step S103) and ends the process.

[5. Modification]
The above-described embodiment is an example, and various modifications and applications are possible.

[5-1. About domain]
In the above-described embodiment, an example is shown in which the first domain provides a service related to information search to the user, but the first domain is not limited to such an example, and may be a domain that provides any service. .

Further, in the above-described embodiment, the service provided by the first domain and the service provided by the second domain may be the same service, the same type of service, or a similar service, or may be different services. good too. Also, the service provided by the first domain and the service provided by the second domain may be provided by the same operator or may be provided by different operators. That is, the processing of the present application can be applied to any service provided that the service provided by the first domain and the service provided by the second domain are provided in different domains.

Further, in the above-described embodiment, an example is shown in which the identification information of the user in each domain is shared between the first domain and the second domain, but the identification information may be shared between two or more domains. good. In other words, by the provision process described above, each of the arbitrary number of domains provides user identification information to other domains, and each domain links the identification information provided by the other domains to the corresponding user. You can manage it by attaching it.

[5-2. Regarding the provision of action information]
In the second embodiment described above, the first domain server 10 provides the first behavior information of the user U1 corresponding to the identification information received from the second domain server 200. The ten functions are not limited to such anomalies. For example, the first domain server 10 may receive identification information (in other words, a target list) of multiple users from the second domain server 200 and provide first behavior information corresponding to each piece of identification information. In addition, the first domain server 10 receives a target list from the second domain server 200, and distributes the contents of the first domain (for example, advertisements submitted from the second domain server 200) to the user group corresponding to the target list. content) can be provided.

[5-3. About processing mode]
Of the processes described in the above embodiments, all or part of the processes described as being automatically performed can be manually performed, and conversely, all of the processes described as being manually performed can be performed manually. Alternatively, some can be done automatically by known methods. In addition, information including processing procedures, specific names, various data and parameters shown in the above documents and drawings can be arbitrarily changed unless otherwise specified. For example, the various information shown in each drawing is not limited to the illustrated information.

Also, each component of each device illustrated is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution and integration of each device is not limited to the one shown in the figure, and all or part of them can be functionally or physically distributed and integrated in arbitrary units according to various loads and usage conditions. Can be integrated and configured.

Moreover, each of the embodiments described above can be appropriately combined within a range that does not contradict the processing contents.

[6. effect〕
As described above, the first domain server 10 according to the embodiment has the reception unit 41, the acquisition unit 42, the provision unit 43, and the provision unit 44. The reception unit 41 receives a content provision request from a user. The acquisition unit 42 acquires content corresponding to a provision request from a user. The adding unit 43 adds identification information for identifying the user to the location information indicating the location of the content presented to the user. The providing unit 44 provides location information with identification information. In addition, the providing unit 44 provides the user terminal with search result content that includes location information to which identification information is assigned as location information of each content, as well as indicating each content.

As a result, even if the use of third-party cookies is restricted, the first domain server 10 according to the embodiment can provide the user's identification information to the second domain. can provide appropriate information about

Further, in the first domain server 10 according to the embodiment, for example, the adding unit 43 adds identification information indicating information acquired from the user terminal to the location information. Further, the adding unit 43 adds identification information indicating information acquired from the browser of the user terminal to the location information. In addition, the providing unit 43 adds location information indicating the location of content provided by the second domain to a user transitioning from the first domain to a predetermined second domain to identify the user in the first domain. Gives identification information for Further, the adding unit 43 adds identification information indicating the behavior of the user in the first domain to the location information. Also, the adding unit 43 adds, to the location information, identification information indicating the search query input by the user in the first domain. Further, the adding unit 43 adds, to the location information, identification information indicating content browsed by the user in the first domain. Further, the adding unit 43 adds, to the location information, identification information indicating the content viewed by the user in the first domain and the content that is the transition source when the user transitions to the second domain. The adding unit 43 also adds identification information indicating the user's behavior in the first domain and the date and time when each behavior was performed to the location information. Further, the adding unit 43 adds identification information to the URL indicating the location of the content to be presented to the user. Also, the adding unit 43 adds identification information to the end of the location information. Further, the adding unit 43 adds the encrypted identification information to the location information. Further, the adding unit 43 adds information added to the first location information indicating the location of the content provided by the first domain to the user who transitions from the second domain to the first domain. First identification information, which is information for identifying the user, and second identification information, which is for identifying the user in the first domain, to the user who transitions from the first domain to the second domain On the other hand, it is attached to the second location information indicating the location of the content provided by the second domain.

As a result, even if the use of third-party cookies is restricted, the first domain server 10 according to the embodiment can provide the second domain with identification information indicating various types of information in the first domain. Therefore, it is possible to provide appropriate information about the user.

Also, the terminal device 100 according to the embodiment has a display control unit 1421 , a reception unit 1422 , a provision unit 1423 and a provision unit 1424 . The display control unit 1421 controls the display of the screen of the user terminal according to the user's operation. The reception unit 1422 receives content selection from the user. The adding unit 1423 adds identification information for identifying the user to the location information indicating the location of the content presented to the user. Further, the granting unit 1423 grants identification information to the location information of the content selected by the user from among the plurality of contents presented to the user.

As a result, even when the use of third-party cookies is restricted, the terminal device 100 according to the embodiment allows the operator who acquired the second domain to track the behavior of the user in the first domain. To enable this, it is possible to provide appropriate information about the user.

In addition, in the terminal device 100 according to the embodiment, for example, the adding unit 1423 adds identification information indicating information acquired from the user terminal to the location information. Also, the adding unit 1423 adds identification information indicating information acquired from the browser of the user terminal to the location information. In addition, the providing unit 1423 adds location information indicating the location of content provided by the second domain to a user transitioning from the first domain to a predetermined second domain to identify the user in the first domain. Gives identification information for Also, the adding unit 1423 adds identification information indicating the behavior of the user in the first domain to the location information. Also, the adding unit 1423 adds, to the location information, identification information indicating the search query input by the user in the first domain. Also, the adding unit 1423 adds identification information indicating the content browsed by the user in the first domain to the location information. Further, the adding unit 1423 adds, to the location information, identification information indicating the content viewed by the user in the first domain and the content that is the transition source when the user transitions to the second domain. The adding unit 1423 also adds identification information indicating the user's behavior in the first domain and the date and time when each behavior was performed to the location information. Also, the adding unit 1423 adds identification information to the URL indicating the location of the content to be presented to the user. Also, the adding unit 1423 adds identification information to the end of the location information. Also, the adding unit 1423 adds the encrypted identification information to the location information. Further, the adding unit 1423 is information added to the first location information indicating the location of the content provided by the first domain to the user transitioning from the second domain to the first domain. First identification information, which is information for identifying the user, and second identification information, which is for identifying the user in the first domain, to the user who transitions from the first domain to the second domain On the other hand, it is attached to the second location information indicating the location of the content provided by the second domain.

As a result, even when the use of third-party cookies is restricted, the terminal device 100 according to the embodiment can provide the second domain with identification information indicating various types of information in the first domain. Therefore, it is possible to provide appropriate information about users.

[7. Hardware configuration]
Also, the first domain server 10 and the terminal device 100 according to each of the embodiments described above are implemented by, for example, a computer 1000 configured as shown in FIG. The first domain server 10 will be described below as an example. FIG. 10 is a hardware configuration diagram showing an example of a computer that implements the functions of the first domain server. Computer 1000 has CPU 1100 , ROM 1200 , RAM 1300 , HDD 1400 , communication interface (I/F) 1500 , input/output interface (I/F) 1600 and media interface (I/F) 1700 .

The CPU 1100 operates based on programs stored in the ROM 1200 or HDD 1400 and controls each section. The ROM 1200 stores a boot program executed by the CPU 1100 when the computer 1000 is started, programs dependent on the hardware of the computer 1000, and the like.

The HDD 1400 stores programs executed by the CPU 1100, data used by the programs, and the like. Communication interface 1500 receives data from another device via communication network 500 (corresponding to network N in the embodiment) and sends it to CPU 1100, and also transmits data generated by CPU 1100 via communication network 500 to other devices. Send to device.

The CPU 1100 controls output devices such as displays and printers, and input devices such as keyboards and mice, through an input/output interface 1600 . CPU 1100 acquires data from an input device via input/output interface 1600 . Also, CPU 1100 outputs the generated data to an output device via input/output interface 1600 .

Media interface 1700 reads programs or data stored in recording medium 1800 and provides them to CPU 1100 via RAM 1300 . CPU 1100 loads such a program from recording medium 1800 onto RAM 1300 via media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or a PD (Phase change rewritable disc), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. etc.

For example, when the computer 1000 functions as the terminal device 100 , the CPU 1100 of the computer 1000 implements the functions of the control unit 40 by executing programs loaded on the RAM 1300 . In addition, each data in the storage device of the first domain server 10 is stored in the HDD 1400 . CPU 1100 of computer 1000 reads these programs from recording medium 1800 and executes them, but as another example, these programs may be obtained from another device via a predetermined communication network.

[8. others〕
As described above, some of the embodiments of the present application have been described in detail based on the drawings. It is possible to carry out the invention in other forms with modifications.

In addition, the configuration of the first domain server 10 described above can be flexibly changed, for example, by calling an external platform or the like using an API (Application Programming Interface) or network computing depending on the function.

In addition, the "unit" described in the claims can be read as "means", "circuit", or the like. For example, the reception unit can be read as reception means or a reception circuit.

10 first domain server 20 communication unit 30 storage unit 31 action information database 32 content database 40 control unit 41 reception unit 42 acquisition unit 43 provision unit 44 provision unit 100 terminal device 110 communication unit 120 storage unit 130 touch panel 140 control unit 141 first Application 142 Second application 1421 Display control unit 1422 Receiving unit 1423 Giving unit 1424 Providing unit 200 Second domain server

Claims (15)

In the first domain, in the location information indicating the location of the content presented to the user , which is provided by the second domain to the user who transitions from the first domain to the predetermined second domain a granting unit that grants identification information for identifying the user;
a providing unit that provides location information to which the identification information is attached ,
The granting unit is
The identification information indicating the search query input by the user in the first domain is added to the location information.
A providing device characterized by: The granting unit is
2. The providing device according to claim 1, wherein the identification information indicating the information acquired from the user terminal is added to the location information. The granting unit is
3. The providing device according to claim 1, wherein the identification information indicating the information acquired from the browser of the user terminal is added to the location information. The granting unit is
4. The providing apparatus according to any one of claims 1 to 3, wherein the identification information indicating the user's behavior in the first domain is added to the location information. The granting unit is
The providing apparatus according to any one of claims 1 to 4 , wherein the identification information indicating the content browsed by the user in the first domain is added to the location information. The granting unit is
The identification information indicating the content viewed by the user in the first domain and the content from which the user transitions to the second domain is added to the location information. 6. A provider according to any one of claims 1-5 . The granting unit is
7. The provision according to any one of claims 1 to 6 , wherein the location information is provided with the identification information indicating the user's actions in the first domain and the date and time when each action was performed. Device. The granting unit is
The providing apparatus according to any one of claims 1 to 7 , wherein the identification information is added to a URL (Uniform Resource Locator) indicating the location of content to be presented to the user. The granting unit is
The providing device according to any one of claims 1 to 8 , wherein the identification information is added to the end of the location information. The granting unit is
The providing device according to any one of claims 1 to 9 , wherein the encrypted identification information is added to the location information. The providing unit
11. The method according to any one of claims 1 to 10 , wherein each content is indicated and search result content including location information to which the identification information is assigned is provided as location information of each content to the user terminal. Provided apparatus as described. further comprising a reception unit for receiving content selection from the user;
The granting unit is
assigning the identification information to the location information of the content selected by the user from among the plurality of content presented to the user;
The providing unit
The providing device according to any one of claims 1 to 11 , wherein the location information including the identification information is output as information indicating an access destination. The granting unit is
Information added to the first location information indicating the location of content provided by the first domain to the user transitioning from the second domain to the first domain, and for identifying the user in the second domain and second identification information for identifying the user in the first domain are provided by the second domain to the user transitioning from the first domain to the second domain. 13. The providing apparatus according to any one of claims 1 to 12 , wherein the second location information indicating the location of the content to be provided is added. A computer-implemented method of providing, comprising:
In the first domain, in the location information indicating the location of the content presented to the user , which is provided by the second domain to the user who transitions from the first domain to the predetermined second domain a granting step of granting identification information for identifying the user;
a providing step of providing the location information to which the identification information is attached ;
The applying step includes
The identification information indicating the search query input by the user in the first domain is added to the location information.
A provision method characterized by: In the first domain, in the location information indicating the location of the content presented to the user , which is provided by the second domain to the user who transitions from the first domain to the predetermined second domain an assignment procedure for assigning identification information for identifying the user;
causing a computer to execute a providing procedure for providing location information to which the identification information is attached ;
The granting procedure includes:
The identification information indicating the search query input by the user in the first domain is added to the location information.
An offer program characterized by:

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