JP7187393B2 - Information processing device, information processing method and information processing program - Google Patents

Description

The present invention relates to an information processing device, an information processing method, and an information processing program.

Conventionally, techniques for reducing the burden on users in using services that require access authorization are known. Specifically, the access authorization device sends a screen to the terminal of the user for receiving consent for the use of data access by the e-commerce server, which is the source of the access request, and an execution instruction for action content. do. Then, when the access authorization device receives a signal from the user's terminal indicating that the consent and execution instruction operations have been performed on the transmitted screen, the access authorization device receives the information of the access authorization result and the information of the content of the action to be consented. A technology has been proposed in which action contents are sent to an electronic commerce server that is a requester.

Japanese Patent No. 5649627

However, the conventional technology described above does not necessarily improve the usability of electronic commerce services. Specifically, in the above conventional technology, the access authorization device only authorizes access to the electronic commerce server, and it is not always possible to improve the usability of the electronic commerce service.

The present application has been made in view of the above, and an object thereof is to provide an information processing apparatus, an information processing method, and an information processing program capable of improving usability in electronic commerce services.

An information processing apparatus according to the present application includes an acquisition unit that acquires product information related to products handled in an electronic commerce service, and a first content that is content other than a series of content groups provided by the electronic commerce service, A predetermined operation for executing a predetermined function that can be used in the electronic commerce service by a user to whom the first content in which the product information acquired by the acquisition unit is displayed is performed, wherein A second content, which is content included in the series of content groups, in which the predetermined operation on the predetermined product by the user is reflected when a predetermined operation on the included predetermined product is performed. and a generating unit that generates first content that transitions to second content.

According to one aspect of the embodiment, it is possible to improve the usability of the electronic commerce service.

FIG. 1 is a diagram illustrating an example of information processing according to an embodiment. FIG. 2 is a diagram illustrating a configuration example of an information processing system according to the embodiment; FIG. 3 is a diagram illustrating a configuration example of an information processing apparatus according to the embodiment; 4 is a diagram illustrating an example of a product information storage unit according to the embodiment; FIG. 5 is a diagram illustrating an example of an operation history storage unit according to the embodiment; FIG. 6 is a diagram illustrating an example of a content storage unit according to the embodiment; FIG. FIG. 7 is a flow chart showing an information processing procedure according to the embodiment. FIG. 8 is a diagram illustrating an example of information processing according to a modification. FIG. 9 is a diagram illustrating an example of information processing according to a modification. FIG. 10 is a diagram illustrating an example of information processing according to the modification. FIG. 11 is a hardware configuration diagram showing an example of a computer that implements the functions of the information processing apparatus.

Embodiments for implementing an information processing apparatus, an information processing method, and an information processing program according to the present application (hereinafter referred to as "embodiments") will be described in detail below with reference to the drawings. The information processing apparatus, information processing method, and information processing program according to the present application are not limited to this embodiment. Further, in each of the following embodiments, the same parts are denoted by the same reference numerals, and overlapping descriptions are omitted.

[1. Example of information processing]
First, an example of information processing according to the embodiment will be described with reference to FIG. FIG. 1 is a diagram illustrating an example of information processing according to an embodiment. The information processing shown in FIG. 1 is performed by the user terminal 10, the electronic commerce server 50, and the information processing device 100. FIG.

The user terminal 10 is an information processing device used by a user who uses the shopping service. The user terminal 10 is realized by, for example, a smart phone, a tablet terminal, a notebook PC (Personal Computer), a mobile phone, a PDA (Personal Digital Assistant), or the like. FIG. 1 shows a case where the user terminal 10 is a smart phone. In addition, below, the user terminal 10 may be regarded as the same as the user. That is, hereinafter, the user can also be read as the user terminal 10 .

Also, hereinafter, the user identified by the user ID "U1" may be referred to as "user U1". Thus, hereinafter, when "user U* (* is an arbitrary numerical value)" is described, it indicates that the user is specified by the user ID "U*". For example, when "user U2" is described, the user is the user specified by the user ID "U2".

Also, hereinafter, the user terminals 10 will be described as user terminals 10-1 and 10-2 according to the users who use the user terminals 10. FIG. For example, user terminal 10-1 is user terminal 10 used by user U1. Also, for example, the user terminal 10-2 is the user terminal 10 used by the user U2. Further, hereinafter, the user terminals 10-1 and 10-2 will be referred to as the user terminal 10 when they are not distinguished from each other.

The electronic commerce server 50 is a server device that provides shopping services. Here, the shopping service provided by the electronic commerce server 50 is a so-called electronic shopping mall (or It is a service called "Electronic Mall". For example, the shopping service provided by the electronic commerce server 50 provides a purchase consideration list (hereinafter referred to as a "favorite list" as appropriate), which is a function (or the list itself) of temporarily listing products of interest to the user. offer. In addition, the shopping service provided by the electronic commerce server 50 allows the user to create a shopping cart (hereinafter referred to as "cart" as appropriate), which is a function (or the list itself) of temporarily listing products that the user wishes to purchase. provided to For example, if the user wishes to purchase a product added to the favorites list, the user selects the desired product from the favorites list and adds it to the cart. For example, on the screen corresponding to the favorites list (hereinafter referred to as the "favorites screen" as appropriate), an operation to perform an operation to transition to a screen for confirming the order details along with the product information of the product added to the favorites list. A button (hereinafter referred to as a "cart addition button" as appropriate) is displayed. When the user presses an add-to-cart button corresponding to the item the user wants to purchase on the favorites screen, the item the user wants to purchase is added to the cart. The e-commerce server 50 is managed by an operator who operates shopping services. Below, the name of the company that operates the shopping service is described as "S Shopping".

The electronic commerce server 50 also distributes content for using shopping services to the user terminal 10 . In the example shown in FIG. 1, the electronic commerce server 50 generates content C21 corresponding to a cart-corresponding screen (hereinafter referred to as a “cart screen” as appropriate) and distributes it to the user terminal 10 . Here, the cart screen is a screen for confirming the order details such as the price and quantity of the products added to the cart before the user proceeds to the payment procedure for the product. For example, on the cart screen, there is an operation button (hereinafter referred to as the "proceed to checkout button" as appropriate) that allows you to perform an operation to transition to the screen for the payment procedure for the product along with the order details of the product added to the cart. is displayed. When the user presses the checkout button on the cart screen, the screen transitions to a screen for performing the payment procedure for the product price.

The information processing device 100 is a server device that generates mail content (first content) that is periodically delivered to users who use shopping services at predetermined intervals. The information processing device 100 acquires product information on products handled in the shopping service from the electronic commerce server 50 . When the information processing apparatus 100 acquires product information, an operation button (hereinafter referred to as an “add cart button” as appropriate) that causes the user to perform an operation to add products handled by the shopping service to the shopping cart corresponds to the product information. Generates an HTML (Hyper Text Markup Language) mail (hereinafter referred to as "mail content" as appropriate) to be displayed. More specifically, when an add-to-cart button corresponding to a predetermined product included in the mail content (first content) is pressed, the information processing apparatus 100 displays the cart screen included in the shopping service site. A mail content (first content) is generated which is content (second content) and is changed to content (second content) in which a state in which a predetermined product has been added to the cart is reflected. Note that the information processing apparatus 100 may generate mail content (first content) in response to a request from the electronic commerce server 50 each time there is a request.

The add-to-cart button is specifically a program incorporated in the mail content (first content). For example, the information processing apparatus 100 incorporates an add-to-cart button in the mail content (first content) by implementing a Java (registered trademark) tag in an HTML file forming the mail content (first content). The add cart button is, more specifically, content (second content) corresponding to the cart screen included in the shopping service site on the electronic commerce server 50 when the add cart button is pressed, This is a program for generating content (second content) in which a state in which a predetermined product has been added to a cart is reflected.

In the example shown in FIG. 1, the information processing apparatus 100 stores the operation information related to the operation history in which the user U1 added the product M1, the product M2, . . . Get from After acquiring the operation information, the information processing apparatus 100 acquires the product information related to the product M1, the product M2, . For example, the information processing apparatus 100 acquires information on the price of each product, CTR (Click Through Rate), CVR (CVR: Conversion Rate), and PV (Page View) number from the electronic commerce server 50 as product information. Further, the information processing apparatus 100 acquires a product image IM1 of a mouse that is the product M1, a product image IM2 of a T-shirt that is the product M2, and so on from the electronic commerce server 50 as product information.

Subsequently, the information processing apparatus 100 determines the type of operation button to be recommended to the user U1 based on the acquired operation information. In the example shown in FIG. 1, the user U1 has added the product M1, the product M2, . It is determined that the button is an add-to-cart button, which is a type of button for performing an operation to add M1, product M2, . . . to the cart. The information processing apparatus 100 generates an add-to-cart button, which is the operation button of the determined type.

Further, the information processing apparatus 100 determines the order of recommending the products added to the user U1's favorites list to the user U1 based on the acquired information on the price, CTR, CVR, and number of PV of each product. . In the example shown in FIG. 1, the information processing apparatus 100 determines that the order of recommending the products added to the favorites list of the user U1 is the order of the product M1, the product M2, . The information processing apparatus 100 generates mail content (first content) C11 in which product images and operation buttons corresponding to products are displayed in the determined order.

Subsequently, when the information processing apparatus 100 determines the types of operation buttons and the order of arrangement (display order) of the products, the cart addition buttons corresponding to the products M1, M2, . . . A mail content (first content) C11 that is associated and displayed is generated. In the example shown in FIG. 1, the information processing apparatus 100 displays mail content (first content) C11 in which product image IM1, product image IM2, . to generate

More specifically, the information processing apparatus 100, when an add-to-cart button B11, an add-to-cart button B12, . , content (second content) corresponding to the cart screen included in the site of the shopping service and reflecting the state in which product M1, product M2, . . . are added to the cart of user U1 (second content). to generate mail content (first content) C11.

Subsequently, when the mail content (first content) C11 is generated, the information processing apparatus 100 associates the generated mail content (first content) C11 with the user ID of the user U1 who is the delivery destination, and stores it in the content storage unit 123. Store. The information processing apparatus 100 refers to the content storage unit 123 and distributes the mail content (first content) C11 to the user terminal 10-1 of the user U1. The user terminal 10-1 receives the mail content (first content) C11 including the cart add button B11, the cart add button B12, . . . from the information processing apparatus 100 (step S11).

When user terminal 10-1 receives mail content (first content) C11 including add-cart button B11, add-cart button B12, . ) C11 is displayed on the screen of the user terminal 10-1. The user U1 presses the cart addition button B11 included in the mail content (first content) C11 displayed on the screen of the user terminal 10-1 (step S12). Although the details will be described later, when the cart addition button B11 included in the mail content (first content) C11 is pressed, the Java (registered trademark) code incorporated in the mail content (first content) C11 is activated. Then, the electronic commerce server 50 executes an operation to add the product M1 to the cart of the user U1 in accordance with the Java (registered trademark) code, and the content (second content) C21 corresponding to the cart screen, which is the product M1 generates content (second content) C21 that reflects the state in which M1 has been added to the cart of user U1. When the content (second content) C21 corresponding to the cart screen is generated, the electronic commerce server 50 distributes the generated content C21 to the user terminal 10-1. The user terminal 10-1 receives the content C21 from the electronic commerce server 50. FIG. Subsequently, when receiving the content C21, the user terminal 10-1 displays the content C21 on the screen of the user terminal 10-1. In this way, the user terminal 10-1 provides a shopping service in which the operation of adding the product M1 to the cart performed by the user U1 on the mail content (first content) C11 is reflected from the mail content (first content) C11. to content C21 in the site (step S13). Note that the content C21 includes a button B21 for proceeding to checkout. When the checkout button B21 included in the content C21 is pressed, the screen transitions to a screen for performing the payment procedure for the product M1.

As described above, the information processing device 100 acquires product information regarding products handled in the shopping service. When the information processing apparatus 100 acquires product information, the information processing apparatus 100 generates mail content (first content) C11, which is content other than the content group included in the shopping service site. More specifically, the information processing apparatus 100 receives the mail content (first content) C11 delivered to the user U1, and performs an operation to add the product M1 included in the mail content (first content) C11 to the cart. In this case, the content (second content) C21 corresponding to the cart screen included in the site of the shopping service, and the mail content ( First content) C11 is generated.

Conventionally, it was not possible to directly reflect the user's operation on content other than the content group included in the shopping service site (e.g., mail content (first content)) to the content included in the shopping service site. rice field. Specifically, conventionally, in order to reflect the operation of adding product M1 to the cart performed by user U1 on the mail content (first content) on the cart screen, a site of a shopping service such as a product detail page of product M1 is required. It was necessary to transition once to other content within. Then, the user U1 has to perform an operation to add the product M1 to the cart again on another content such as the product detail page of the transition destination. On the other hand, the information processing apparatus 100 allows the user U1 to make a transition to other content within the site of the shopping service after performing an operation to add the product M1 to the cart on the mail content (first content) C11. Instead, it is possible to directly transition to the content (second content) C21 corresponding to the cart screen in which the state in which the product M1 has been added to the cart is reflected. Therefore, the information processing apparatus 100 can improve usability in electronic commerce services.

[2. Configuration of information processing system]
Next, the configuration of the information processing system 1 including the information processing device 100 according to the embodiment will be described with reference to FIG. FIG. 2 is a diagram showing a configuration example of the information processing system 1 according to the embodiment. As illustrated in FIG. 2, the information processing system 1 according to the embodiment includes a user terminal 10, an electronic commerce server 50, and an information processing device 100. FIG. These various devices are communicably connected via a network N (for example, the Internet) by wire or wirelessly. The information processing system 1 shown in FIG. 2 may include an arbitrary number of user terminals 10, an arbitrary number of electronic commerce servers 50, and an arbitrary number of information processing devices 100. FIG.

The user terminal 10 receives the mail content (first content) C11 regarding the product of the shopping service from the information processing device 100 . The user terminal 10 displays the mail content (first content) C11 including the cart add button B11 on the screen of the user terminal 10 according to the operation of the user U1.

In addition, when the cart addition button B11 included in the mail content (first content) C11 is pressed according to the operation of the user U1, the user terminal 10 sends the content (second content) C21 corresponding to the cart screen to the e-commerce server. Receive from 50. When receiving the content (second content) C21 corresponding to the cart screen, the user terminal 10 displays the content (second content) C21 corresponding to the cart screen on the screen of the user terminal 10 .

When the add-to-cart button B11 included in the mail content (first content) C11 is pressed, the e-commerce server 50 adds the content (second content) C21 corresponding to the cart screen to the cart of the user U1, and adds the item M1 to the cart of the user U1. is added (second content) C21. Specifically, when the cart addition button B11 displayed on the screen of the user terminal 10 is pressed according to the operation of the user U1, the Java (registered trademark) code incorporated in the mail content (first content) C11 is Operate. Then, the electronic commerce server 50 executes an operation to add the product M1 to the cart of the user U1 in accordance with the Java (registered trademark) code, and the content (second content) C21 corresponding to the cart screen, which is the product M1 generates content (second content) C21 that reflects the state in which M1 has been added to the cart of user U1. After generating the content (second content) C21 corresponding to the cart screen, the electronic commerce server 50 distributes the generated content C21 to the user terminal 10 .

Further, when the checkout button B21 included in the content C21 is pressed, the electronic commerce server 50 generates content corresponding to the screen for performing the payment procedure for the product M1. Specifically, when the user U1 presses the checkout button B21 displayed on the screen of the user terminal 10, the Java (registered trademark) code embedded in the content C21 is activated. Then, the electronic commercial transaction server 50 generates content corresponding to the screen for performing the payment procedure for the product M1 according to the Java (registered trademark) code. When the electronic commercial transaction server 50 generates the content corresponding to the screen for performing the payment procedure for the product, it distributes the generated content to the user terminal 10 .

The information processing device 100 acquires product information on products handled in the shopping service from the electronic commerce server 50 . In the example shown in FIG. 1, the information processing apparatus 100 displays product information such as an image IM1 of the product M1, which is a favorite product added to the favorites list of the user U1, the price of the product M1, and information about the store selling the product M1. Product information about M1 is obtained from the electronic commerce server 50 .

When the product information is acquired, the information processing apparatus 100 responds to the cart screen included in the shopping service site when the cart add button B11 corresponding to the product M1 included in the mail content (first content) C11 is pressed. Mail content (second content) C11 is generated to cause a transition to content (second content) C21 reflecting the state in which product M1 has been added to the cart of user U1 (first content) C11. After generating the mail content (first content) C<b>11 , the information processing apparatus 100 distributes the generated mail content (first content) C<b>11 to the user terminal 10 .

[3. Configuration of Information Processing Device]
Next, the configuration of the information processing apparatus 100 according to the embodiment will be described using FIG. FIG. 3 is a diagram illustrating a configuration example of the information processing apparatus 100 according to the embodiment. As shown in FIG. 3, the information processing apparatus 100 has a communication section 110, a storage section 120, and a control section . The information processing apparatus 100 includes an input unit (for example, a keyboard, a mouse, etc.) that receives various operations from an administrator of the information processing apparatus 100, and a display unit (for example, a liquid crystal display, etc.) for displaying various information. may have.

(Communication unit 110)
The communication unit 110 is realized by, for example, a NIC (Network Interface Card) or the like. The communication unit 110 is connected to a network by wire or wirelessly, and transmits and receives information between the user terminal 10 and the store terminal 20, for example.

(storage unit 120)
The storage unit 120 is realized by, for example, a semiconductor memory device such as a RAM (Random Access Memory) or flash memory, or a storage device such as a hard disk or an optical disk. The storage unit 120 has a product information storage unit 121, an operation history storage unit 122, and a content storage unit 123, as shown in FIG.

(Product information storage unit 121)
The product information storage unit 121 stores various information related to products handled in the shopping service. FIG. 4 shows an example of the product information storage unit according to the embodiment. In the example shown in FIG. 4, the product information storage unit 121 has items such as "product ID", "price (yen)", "CTR", "CVR", and "number of PV".

“Product ID” indicates identification information for identifying products handled in the shopping service. In the example shown in the first record of FIG. 4, the product (product M1) identified by the product ID "M1" corresponds to the product M1 shown in FIG.

"Price (yen)" indicates the price of the product handled by the shopping service. In the example shown in the first record in FIG. 4, the price "2000" (yen) indicates that the price of the product M1 is 2000 yen.

"CTR" indicates the click rate of products handled in the shopping service. Note that the click rate of a product indicates the ratio of the number of clicks to the number of display times of product content in which product information related to the product is displayed. In the example shown in the first record in FIG. 4, CTR "0.2" indicates that the click rate of product M1 is 0.2.

"CVR" indicates the conversion rate of products handled in the shopping service. Note that the conversion rate of a product indicates the percentage of the number of clicks on the product content that leads to conversion. Conversion means the final result that can be obtained on the Shopping Service. For example, conversions include purchasing products on shopping service sites and apps, registering as members, and requesting information materials. In the example shown in the first record in FIG. 4, CVR "0.2" indicates that the conversion rate of product M1 is 0.2.

The "number of PVs" indicates the number of page views, that is, the number of views, of products handled in the shopping service. In the example shown in the first record of FIG. 4, the number of PV "10000" indicates that the number of page views of product M1 is 10,000.

Although not shown in FIG. 4, the product information storage unit 121 stores, in addition to the product information related to the above items, image of the product, information related to the shop where the product was exhibited, etc. as the product ID. Store in association.

(Operation history storage unit 122)
The operation history storage unit 122 stores various types of information regarding the user's operation history for products handled in the shopping service. FIG. 5 shows an example of an operation history storage unit according to the embodiment. In the example shown in FIG. 5, the operation history storage unit 122 has items such as "user ID" and "operation history".

"User ID" indicates identification information for identifying a user who uses the shopping service. In the example shown in the first record of FIG. 5, the user (user U1) identified by the user ID "U1" corresponds to the user U1 shown in FIG.

"Operating history" indicates information about the user's operating history for products handled by the shopping service. The "operation history" further has sub-items such as "operation date and time", "product ID", and "operation content".

The "operation date and time" indicates the date and time when the user performed an operation on the product handled by the shopping service. “Product ID” indicates identification information for identifying the product that is the target of the user's operation. The example shown in the first record in FIG. 5 indicates that the user U1 operated the product (product M1) identified by the product ID “M1” at the operation date and time “operation date and time #1”.

"Operation content" indicates the content of the user's operation on the product handled by the shopping service. In the example shown in the first record of FIG. 5, the operation content "add to favorites" indicates that user U1 has performed an operation to add product M1 to the favorites list. Further, in the example shown in the fourth record of FIG. 5, the operation content "browse" indicates that the user U2 has performed an operation to browse the product M2. Further, in the example shown in the tenth record in FIG. 5, the operation content "purchase" indicates that the user U4 has performed an operation to purchase the product M7.

(Content storage unit 123)
The content storage unit 123 stores information about content other than the content included in the shopping service site generated by the information processing apparatus 100 . FIG. 6 shows an example of the content storage unit according to the embodiment. In the example shown in FIG. 6, the content storage unit 123 has items such as "user ID", "content ID", and "content".

“User ID” indicates identification information for identifying a user who is a delivery destination of content other than the content included in the shopping service site generated by the information processing apparatus 100 . In the example shown in the first record of FIG. 6, the user (user U1) identified by the user ID "U1" corresponds to the user U1 who is the delivery destination of the mail content (first content) C11 shown in FIG. .

The “content ID” indicates identification information for identifying content other than the content included in the shopping service site generated by the information processing apparatus 100 . In the example shown in the first record in FIG. 6, the content (content C11) identified by the content ID "C11" corresponds to the mail content (first content) C11 shown in FIG.

"Content" indicates data such as HTML files forming content and still images and moving images displayed in the content. In the example shown in the first record of FIG. 6, the data identified by the content "DA11" is the HTML file forming the mail content (first content) C11, and data such as still images and moving images displayed in the content. indicates Note that the content stored in the content storage unit 123 may include an advertising frame for displaying advertisements and a recommendation frame for displaying recommendations. In addition, the content storage unit 123 may store information such as product information handled by the shopping service and information such as functions set for the shopping service in association with the content.

(control unit 130)
Returning to the description of FIG. 3, the control unit 130 is a controller, and is stored in a storage device inside the information processing apparatus 100 by, for example, a CPU (Central Processing Unit) or an MPU (Micro Processing Unit). Various programs (corresponding to an example of a generated program) are executed by using the RAM as a work area. Also, the control unit 130 is a controller, and is implemented by an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array).

As shown in FIG. 3, the control unit 130 has an acquisition unit 131, a determination unit 132, a generation unit 133, and a distribution unit 134, and implements or executes the information processing operation described below. Note that the internal configuration of the control unit 130 is not limited to the configuration shown in FIG. 3, and may be another configuration as long as it performs information processing described later.

(Acquisition unit 131)
The acquisition unit 131 acquires product information related to products handled in the electronic commerce service. Specifically, the acquisition unit 131 acquires, as product information, operation information related to the user's operation history for products handled in the electronic commerce service. For example, the acquisition unit 131 obtains, as operation information, information related to the browsing history of products handled in the electronic commerce service, information related to the operation history of adding products to the purchase consideration list, information related to the operation history of adding products to the shopping cart, and information related to the operation history of adding products to the shopping cart. acquire at least one of the information related to the purchase history of Upon acquiring the operation information, the acquisition unit 131 stores the acquired operation information in the operation history storage unit 122 . Note that when there are multiple operation histories related to the same product, the acquisition unit 131 may acquire operation information related to the operation history with the latest operation date and time from among the multiple operation histories.

In addition, when acquiring the operation information, the acquiring unit 131 acquires product information related to the product included in the user's operation history from the electronic commerce server 50 based on the acquired operation information. In other words, the acquisition unit 131 acquires product information related to the product that has been operated by the user. Specifically, the acquisition unit 131 acquires product information related to products browsed by the user. The acquisition unit 131 also acquires product information on products added to the purchase consideration list (favorite list) by the user. The acquisition unit 131 also acquires product information about products added to the shopping cart by the user. In addition, the acquisition unit 131 acquires product information related to products purchased by the user. For example, the acquisition unit 131 acquires, as the product information, information regarding the price, CTR, CVR, and number of PV of products included in the user's operation history. In addition, the acquisition unit 131 acquires, as product information, product images of products and information about stores that have exhibited products. After acquiring the product information, the acquisition unit 131 stores the acquired product information in the product information storage unit 121 . Note that, when there are multiple operation histories related to the same product, the acquiring unit 131 may acquire product information related to the product included in the operation history with the latest operation date and time.

(Determination unit 132)
The determination unit 132 determines the type of operation button to be recommended to the user based on the product information acquired by the acquisition unit 131 . Specifically, based on the operation information acquired by the acquisition unit 131, the determination unit 132 sets the type of operation button to be recommended to the user as an operation button for adding a predetermined product to the shopping cart. , an operation button for deleting a predetermined product from the shopping cart, an operation button for adding a predetermined product to the purchase consideration list, and an operation button for deleting a predetermined product from the purchase consideration list. , an operation button for performing an operation for paying the price of a predetermined product, or an operation button for performing an operation for confirming an order for a predetermined product.

More specifically, the determination unit 132 refers to the operation date and time of the operation history storage unit 122 to determine whether or not a predetermined period of time or more has passed since the user performed an operation to add a predetermined product to a predetermined product item. determine whether For example, the determination unit 132 determines whether or not a predetermined period of time or more has passed since the user performed an operation to add a predetermined product to a shopping cart or purchase consideration list (favorite list), which is a predetermined product item. Subsequently, if the determination unit 132 determines that a predetermined period of time or more has passed since the user performed an operation to add a predetermined product to a predetermined product item, the determination unit 132 selects the type of operation button to be recommended to the user. , is an operation button for performing an operation to delete a predetermined product from a predetermined product item. For example, if the determination unit 132 determines that a predetermined period of time or more has passed since the user performed an operation to add a predetermined product to the shopping cart, the determination unit 132 sets the type of operation button to be recommended to the user to a predetermined type. It is determined that it is an operation button for performing an operation to delete a product from the shopping cart. Further, if the determination unit 132 determines that a predetermined period of time or more has passed since the user performed an operation to add a predetermined product to the purchase consideration list (favorites list), the operation button for recommending to the user is pressed. The type is determined to be an operation button for performing an operation to delete a predetermined product from the purchase consideration list (favorite list).

The determination unit 132 also refers to the operation details stored in the operation history storage unit 122 to determine the operation stage of the operation details performed by the user on the predetermined product. Specifically, the determining unit 132 determines the operation stage of the operation performed by the user on the predetermined product according to the operation stage from browsing the product to purchasing the product. It is determined which one of the second step of adding to the favorites list, the third step of adding to the cart, the fourth step of paying for the product, and the fifth step of purchasing. Subsequently, the determination unit 132 determines the type of operation button to be recommended to the user according to the determined operation stage. More specifically, the determination unit 132 determines that the type of operation button to be recommended to the user is an operation button for performing an operation corresponding to the next stage of the determined operation stage.

For example, when the content of the operation performed by the user on a predetermined product is browsing, which is the first step, the determination unit 132 sets the type of operation button to be recommended to the user to the second step following the first step. It is determined that it is a favorites add button, which is an operation button for performing an addition operation to the favorites list, which is a step. In addition, when the operation performed by the user on a predetermined product is addition to the favorites list in the second step, the determination unit 132 sets the type of operation button to be recommended to the user as in the second step. It is determined that it is an add-to-cart button, which is an operation button for performing an add-to-cart operation, which is the next third step. In addition, when the operation content that the user has performed on the predetermined product is addition to the cart, which is the third step, the determination unit 132 sets the type of operation button to be recommended to the user as the next step after the third step. It is determined that the button is the button to proceed to the checkout, which is the operation button for performing the operation of paying the price of the product, which is the fourth step. In addition, if the operation performed by the user with respect to a predetermined product is payment of the price of the product in the fourth step, the determination unit 132 sets the type of operation button to be recommended to the user after the fourth step. It is determined that it is an order confirmation button, which is an operation button for performing a purchase operation, which is the fifth step of .

Note that the determination unit 132 refers to the operation details in the operation history storage unit 122, and if there is no user operation information, the operation stage of the operation details performed by the user on a predetermined product is set to the first stage. It is determined to be the 0th stage before . For example, the determination unit 132 determines that the 0th stage is the same stage as the browsing, which is the first stage. Subsequently, in the case of the 0th stage, the determination unit 132 selects the type of operation button to be recommended to the user as the operation button for performing the addition operation to the favorites list, which is the second stage following the first stage. It is determined that it is a certain favorite add button.

The determination unit 132 also determines the order of products to be recommended to the user based on the information regarding the price, CTR, CVR, number of PV, etc. of the product acquired by the acquisition unit 131 . Specifically, the determination unit 132 determines that the lower the price of the product, the higher the order of the product to be recommended to the user. Also, the determining unit 132 determines that the higher the CTR, CVR, number of PV, etc. of the product, the higher the order of the product to be recommended to the user. Alternatively, the determination unit 132 may weight the product price, CTR, CVR, number of PV, and the like. Next, the determination unit 132 calculates a score corresponding to the weight of each product. Subsequently, the determination unit 132 determines the order of products to be recommended to the user based on the calculated score. For example, the determination unit 132 determines that the higher the score, the higher the order of products recommended to the user.

(Generating unit 133)
The generation unit 133 generates the first content, which is content other than the series of content groups provided by the electronic commerce service, and displays the product information acquired by the acquisition unit 131. , when a predetermined operation is performed on a predetermined product included in the first content, the predetermined operation by the user on the predetermined product is reflected in the second content, which is content included in a series of content groups. A first content that transitions to a second content is generated. Specifically, when the user selects an image showing an operation button corresponding to a predetermined operation on a predetermined product, the generation unit 133 performs an operation for executing a function corresponding to the predetermined operation corresponding to the operation button. A first content is generated in which an image representing a button is displayed. More specifically, generation unit 133 generates first content including the type of operation button determined by determination unit 132 .

An operation button is a program incorporated in the first content. For example, the generation unit 133 incorporates an operation button into the first content by implementing a Java (registered trademark) tag in an HTML file forming the first content. Specifically, the operation button is second content that is included in a series of content groups provided by the electronic commerce service to the electronic commerce server 50 when the operation button is pressed. is a program for generating second content in which an operation corresponding to is reflected. More specifically, when an operation button included in the first content is pressed, the Java (registered trademark) code embedded in the first content is activated. The electronic commerce server 50 executes operations corresponding to the operation buttons according to the Java (registered trademark) code, and is second content that is included in a series of content groups provided by the electronic commerce service. to generate the second content in which the operation corresponding to the operation button is reflected.

That is, the generation unit 133 generates the second content, which is the content included in a series of content groups provided by the electronic commerce service to the electronic commerce server 50 when the operation button included in the first content is pressed. , generates first content including the operation button, which is a program for generating second content in which the operation corresponding to the operation button is reflected. In this way, the generation unit 133 generates the first content, which is content other than the series of content groups provided by the electronic commerce service, and when the operation button for the predetermined product included in the first content is pressed, second, generating first content that is a second content that is included in a series of content groups provided by the e-commerce service and that transitions to the second content that reflects a predetermined operation on a predetermined product by the user; do.

The generation unit 133 also generates the first content in which the generated type of operation button is displayed in association with predetermined product information. For example, the generation unit 133 generates first content in which product information and operation buttons corresponding to products are displayed in the order determined by the determination unit 132 . After generating the first content, the generation unit 133 stores the generated first content in the content storage unit 123 in association with the user ID of the user who is the distribution destination.

Further, when the user to whom the first content is distributed performs a predetermined operation on a predetermined product included in the first content, the generation unit 133 generates the second content to which the predetermined operation is reflected. First content is generated that transitions to second content that reflects a predetermined operation on a predetermined product by the user without transitioning to content other than the content. Specifically, when the user to whom the first content is distributed performs an operation of adding a predetermined product to a predetermined product item in the electronic commerce service, the generating unit 133 performs a predetermined operation on the predetermined product. Then, the first content is generated to transition to the second content corresponding to the screen of the predetermined product item reflecting the state in which the predetermined product has been added to the predetermined product item. More specifically, the generation unit 133 causes the transition to the second content corresponding to the shopping cart screen or the purchase consideration list screen in the electronic commerce service as the second content corresponding to the predetermined product item screen. Generate content. For example, when a user to whom the first content is distributed performs a cart addition operation for a predetermined product included in the first content, the generation unit 133 displays the cart screen on which the cart addition operation is reflected. A first content is generated that transitions to content (second content) corresponding to a cart screen reflecting a user's cart addition operation for a predetermined product without transitioning to content other than the corresponding content (second content). .

The generation unit 133 also includes an operation button for performing an operation to add a predetermined product to the shopping cart, an operation button for performing an operation for deleting a predetermined product from the shopping cart, and an operation for adding a predetermined product to the purchase consideration list. , an operation button to perform an operation to delete a predetermined product from the purchase consideration list, an operation button to perform an operation to pay for a predetermined product, or an operation to confirm an order for a predetermined product. A first content is generated in which an image showing at least one of the operation buttons is displayed.

The e-commerce service is, for example, the shopping service shown in FIG. A series of content groups provided by electronic commerce services are, for example, content groups included in the shopping service site shown in FIG. Also, the first content is, for example, the mail content (first content) shown in FIG. Further, the predetermined operation for the predetermined product included in the first content is, for example, the operation of adding the product to the cart shown in FIG. Further, the second content in which a predetermined operation on a predetermined product by the user is reflected is, for example, content (second content) corresponding to the cart screen shown in FIG. This is the content (second content) in which the state is reflected.

(Distribution unit 134)
The distribution unit 134 distributes the first content generated by the generation unit 133 to the user terminal 10 . Specifically, the distribution unit 134 refers to the content storage unit 123 and distributes the first content to the user terminal 10 having the user ID stored in association with the generated first content.

[4. Information processing flow]
Next, the procedure of information processing according to the embodiment will be described with reference to FIG. FIG. 7 is a flow chart showing an information processing procedure according to the embodiment. In the example shown in FIG. 7, the information processing device 100 determines whether or not product information related to products handled in the shopping service has been acquired (step S101). When it is determined that the information processing apparatus 100 has not acquired the product information related to the products handled in the shopping service (step S101; No), the information processing apparatus 100 waits until the product information is acquired.

When the information processing apparatus 100 acquires product information related to products handled by the shopping service (step S101; mail content (first content) that transitions to content within the shopping service that reflects the predetermined operation on the predetermined product when a predetermined operation on the predetermined product is performed (step S102).

[5. Modification]
The information processing system 1 according to the above-described embodiments may be implemented in various different forms other than the above-described embodiments. Therefore, other embodiments of the information processing system 1 will be described below. In addition, the same code|symbol is attached|subjected to the same part as embodiment, and description is abbreviate|omitted.

[5-1. Generating Process of Search Result Contents Including Operation Buttons]
In FIG. 1, an example in which the information processing apparatus 100 generates mail content as the first content has been described. Other content may be used. Specifically, the generation unit 133 generates first content, which is e-mail content, push notification content, or search result content displayed as search results. FIG. 8 illustrates an example in which the information processing apparatus 100 generates first content, which is search result content displayed as a search result (hereinafter referred to as "search result content" as appropriate). FIG. 8 is a diagram illustrating an example of information processing according to a modification. In FIG. 8, the information processing device 100 is also a server device that provides a search engine for widely searching information on the Internet. It should be noted that descriptions of portions that overlap with those in FIG. 1 will be omitted as appropriate.

In the example shown in FIG. 8, the generating unit 133 displays the product information acquired by the acquiring unit 131, which is search result content (first content) that is content other than the content group included in the shopping service site. content included in the shopping service site when a user who has been delivered search result content (first content) performs a favorite addition operation for a predetermined product included in the search result content (first content) Search result content (second content) that is content (second content) corresponding to a certain favorites screen and that transitions to content (second content) corresponding to the favorites screen in which the user's favorite addition operation for a predetermined product is reflected (first content) ).

Specifically, the acquisition unit 131 acquires the search query “weighing scale” from the user terminal 10-2 of the user U2. Subsequently, the acquisition unit 131 refers to the operation history storage unit 122 to acquire operation information of the user U2. Based on the search query and the operation information acquired by the acquisition unit 131, the determination unit 132 determines that, among the products included in the operation information of the user U2, there is a product that matches the search query “weighing scale” of the user U2. Determine whether or not For example, the determination unit 132 determines whether or not there is a product whose product name or detailed description of the product includes the search query “weighing scale” received from the user U2. The determination unit 132 determines that a product whose product name or detailed description of the product includes the search query “weight scale” received from the user U2 is a product that matches the search query “weight scale” of the user U2.

In FIG. 8, the determination unit 132 determines that there are products M3, M4, . Subsequently, when the determination unit 132 determines that there is a product that matches the search query “weighing scale” of the user U2 among the products included in the operation information of the user U2, the acquisition unit 131 determines that the product matches the search query. Operation information regarding the product M3, product M4, . . . For example, the acquisition unit 131 acquires operation information related to the browsing history that the user U2 browsed the product M3, the product M4, . Subsequently, when acquiring the operation information, the acquiring unit 131 acquires the product information regarding the product M3, the product M4, . . . included in the browsing history of the user U2 based on the acquired operation information. For example, the acquisition unit 131 refers to the product information storage unit 121 and acquires information regarding the price, CTR, CVR, and number of PV of each product as product information. The acquisition unit 131 also refers to the product information storage unit 121 to acquire, as product information, a product image IM3 of a weight scale that is product M3, a product image IM4 of a weight scale that is product M4, and so on.

Subsequently, the determination unit 132 determines the type of operation button to be recommended to the user U2 based on the acquired operation information. In the example shown in FIG. 8 , the determination unit 132 selects the type of operation button to be recommended to the user because the operation content performed by the user on the product 3, product M4, . . . It is determined that it is a favorites add button, which is an operation button for performing an addition operation to the favorites list, which is the second step following the first step.

Further, the determination unit 132 determines the order of recommending the products browsed by the user U2 to the user U2 based on the acquired information on the price, CTR, CVR, and number of PV of each product. In the example illustrated in FIG. 8, the determination unit 132 determines that the order of recommending the products browsed by the user U2 is the order of the product M3, the product M4, .

Subsequently, when the generation unit 133 determines the types of operation buttons and the order of arrangement (display order) of the products, the product M3, product M4, . A search result content (first content) C12 to be displayed with the content is generated. In the example shown in FIG. 8, the generation unit 133 generates search result content (first content) C12 displayed in association with the product image IM3, the product image IM4, . to generate

More specifically, when the favorite add button B13, favorite add button B14, etc. corresponding to the product M3, product M4, . , content (second content) corresponding to the favorites screen included in the site of the shopping service and reflecting the state in which product M3, product M4, . . . are added to user U2's favorite list (second content ) to generate search result content (first content) C12.

Subsequently, the distribution unit 134 distributes the search result content (first content) C12 generated by the generation unit 133 to the user terminal 10-2 of the user U2 who is the source of the query. The user terminal 10-2 receives the search result content (first content) C12 including the add favorite button B13, the add favorite button B14, . . . from the information processing device 100 (step S21).

When user terminal 10-2 receives search result content (first content) C12 including favorite add button B13, favorite add button B14, . 1 Content) C12 is displayed on the screen of the user terminal 10-2. The user U2 presses the favorite add button B13 included in the search result content (first content) C12 displayed on the screen of the user terminal 10-2 (step S22). When the favorite add button B13 included in the search result content (first content) C12 is pressed, the Java (registered trademark) code incorporated in the search result content (first content) C12 is activated. Then, the electronic commerce server 50 executes an operation to add the product M3 to the favorites list of the user U2 according to the Java (registered trademark) code, and the content (second content) C22 corresponding to the favorites screen, A content (second content) C22 reflecting the state in which the product M3 has been added to the favorites list of the user U2 is generated. After generating the content (second content) C22 corresponding to the favorite screen, the electronic commerce server 50 distributes the generated content C22 to the user terminal 10-2. User terminal 10 - 2 receives content C 22 from electronic commerce server 50 . Subsequently, when receiving the content C22, the user terminal 10-2 displays the content C22 on the screen of the user terminal 10-2. In this way, the user terminal 10-2 reflects the operation of adding the product M3 to the favorites list performed by the user U2 on the search result content (first content) C12 from the search result content (first content) C12. to the content C22 in the site of the shopping service (step S23). Note that the content C22 includes an add-to-cart button B23. When the add to cart button B23 included in the content C22 is pressed, the screen transitions to a cart screen in which the product M3 is added to the cart.

Note that if the determination unit 132 determines that there is no product that matches the search query “weight scale” of the user U2 among the products included in the operation information of the user U2, the determination unit 132 determines that there is no product that matches the search query “weight scale” of the user U2. It is determined whether or not the product to be processed exists in the product information storage unit 121 . For example, the determination unit 132 determines whether or not there is a product whose product name or detailed description of the product includes the search query “weighing scale” received from the user U2. The determination unit 132 determines that a product whose product name or detailed description of the product includes the search query “weight scale” received from the user U2 is a product that matches the search query “weight scale” of the user U2. Subsequently, the acquisition unit 131 acquires product information regarding products determined by the determination unit 132 to match the search query “weighing scale” of the user U2. For example, the acquisition unit 131 refers to the product information storage unit 121 and acquires information regarding the price, CTR, CVR, and number of PV of each product as product information. In addition, the acquisition unit 131 refers to the product information storage unit 121 and acquires a product image of a weight scale, which is a product, as product information. The determination unit 132 refers to the operation details in the operation history storage unit 122, and if there is no user operation information, sets the operation stage of the operation details of the operation performed by the user on the predetermined product to before the first stage. is the 0th stage. Subsequently, in the case of the 0th stage, the determination unit 132 selects the type of operation button to be recommended to the user as the operation button for performing the addition operation to the favorites list, which is the second stage following the first stage. It is determined that it is a certain favorite add button. Also, the determination unit 132 determines the order in which products are recommended to the user U2 based on the acquired information on the price, CTR, CVR, and number of PV of each product. Subsequently, when the favorite add button corresponding to the product included in the search result content (first content) is pressed, the generating unit 133 generates content (second content) corresponding to the favorite screen included in the shopping service site. ), and generates search result content (first content) that transitions to content (second content) that reflects the state in which the product has been added to the favorites list of user U2.

Note that the generation unit 133 may generate the first content, which is push notification content. Specifically, the generation unit 133 generates push notification content (first content), which is content other than the application content group of the shopping service, and displays the product information acquired by the acquisition unit 131 ( Application content (second content) of a shopping service when a user to whom the first content) is distributed performs a predetermined operation on a predetermined product included in the push notification content (first content), Push notification content (first content) is generated for transitioning to application content (second content) in which a predetermined operation on a predetermined product by the user is reflected.

[5-2. Operation buttons according to the size of the product, the color of the product, and the number of products]
FIG. 9 illustrates an example in which the information processing apparatus 100 generates first content including operation buttons corresponding to the size, color, and number of products that are likely to be purchased by the user. FIG. 9 is a diagram illustrating an example of information processing according to a modification. It should be noted that descriptions of portions that overlap with those in FIG. 1 will be omitted as appropriate.

In the example shown in FIG. 9 , the generation unit 133 generates the first content in which an image showing an operation button for performing an operation for the product of the size, the color, or the number of products determined by the determination unit 132 is displayed. do. Specifically, the acquisition unit 131 acquires, as product information, operation information related to the operation history of the user U3 for products handled in the electronic commerce service. For example, the acquisition unit 131 acquires, as product information, operation information related to the operation history of user U3 for products. Next, based on the operation information acquired by the acquisition unit 131, the determination unit 132 determines the size, color, and number of products that are likely to be purchased by the user. For example, the determination unit 132 determines the number of products M5 that are highly likely to be purchased by the user U3 based on the purchase history of the products M5 among the operation information acquired by the acquisition unit 131 . For example, when the user U3 purchased the product M5 in the past, the determining unit 132 determined that the number of times the user U3 purchased one product M5 was ten times, the number of times the user U3 purchased two products M5 was five times, and the user U3 purchased the product M5. It is determined that the number of times of purchase with other numbers is 0. The determination unit 132 determines that the number of purchases of one product M5 is 10, the number of purchases of two products M5 is 5, and the number of purchases of other products M5 is 0. It is determined that the number of products M5 most likely to be purchased by user U3 is one, and that the number of products M5 most likely to be purchased is two. In the example shown in FIG. 9 , the generation unit 133 determines by the determination unit 132 that the number of products M5 most likely to be purchased by the user U3 is one, and that the number of products M5 most likely to be purchased is two. Therefore, as an operation button for recommending to the user, a button 151 for performing an operation to add one product M5 to the cart (hereinafter referred to as "add one product to cart button") 151 and two products M5 are provided. A mail content (first content) C13 is generated in which a button 152 for performing an operation of adding items to the individual cart (hereinafter referred to as "Add 2 items to cart button") is displayed.

In addition, the generation unit 133 generates the first content in which information indicating that the predetermined product has been added to the predetermined product item in the electronic commerce service is displayed to the user to whom the first content is distributed. Generate. In the example shown in FIG. 9, the acquisition unit 131 acquires information that two products M5 are included in the user U3's favorites list. Based on the information acquired by the acquisition unit 131, the generation unit 133 generates mail content (first content) C13 in which a message M15 indicating that two products M5 are included in the favorites list of the user U3 is displayed.

Further, the determination unit 132 determines the color of the product M6, which is shoes that are highly likely to be purchased by the user U3, based on the purchase history of shoes among the operation information acquired by the acquisition unit 131 . For example, the determination unit 132 determines that user U3's favorite shoe colors are white and red, based on the purchase history of user U3. Since user U3's favorite shoe colors are white and red, determination unit 132 determines that the color of product M6 that user U3 tends to purchase is white or red. Since the determining unit 132 has determined that the color of the product M6 that is likely to be purchased by the user U3 is white or red, the generating unit 133 adds the white product M6 to the cart as an operation button for recommending to the user. button 161 (hereinafter referred to as "add white shoes to cart button") and a button 161 to add red product M6 to the cart (hereinafter referred to as "add red shoes to cart"). A mail content (first content) C13 in which 162 is displayed as "addition button to ".

Further, the acquisition unit 131 acquires information that the white product M6 is included in the user U3's favorites list. Based on the information acquired by the acquisition unit 131, the generation unit 133 generates mail content (first content) C13 in which a message M16 indicating that the white product M6 is included in the favorites list of the user U3 is displayed.

Note that the determination unit 132 may determine the size of shoes that are likely to be purchased by the user U3 based on the purchase history of the shoes among the operation information acquired by the acquisition unit 131 . For example, the determination unit 132 determines that the size of the shoes purchased by the user U3 is 27 cm based on the purchase history of the user U3. Since the size of the shoes purchased by the user U3 is 27 cm, the determining unit 132 determines that the size of the shoes that are likely to be purchased by the user U3 is 27 cm. Based on the shoe size determined by the determination unit 132, the generation unit 133 generates mail content (first content) C13 that displays a message that 27 cm shoes are in the user U3's favorites list. may

Subsequently, the distribution unit 134 distributes the mail content (first content) C13 generated by the generation unit 133 to the user terminal 10-3 of the user U3. The user terminal 10-3 receives mail contents (first Content) C13 is received from the information processing apparatus 100 (step S31).

Upon receiving the mail content (first content) C13, the user terminal 10-3 displays the mail content (first content) C13 on the screen of the user terminal 10-3 according to the operation of the user U3. The user U3 presses the add-to-cart button 152 included in the mail content (first content) C13 displayed on the screen of the user terminal 10-3 (step S32). When the Add to cart button 152 included in the mail content (first content) C13 is pressed, the Java (registered trademark) code incorporated in the mail content (first content) C13 is activated. Then, the electronic commerce server 50 executes an operation of adding two products M5 to the cart of the user U3 in accordance with the Java (registered trademark) code, and also executes content (second content) C23 corresponding to the cart screen. , content (second content) C23 reflecting the state in which two products M5 have been added to the cart of the user U3 is generated. When the content (second content) C23 corresponding to the cart screen is generated, the electronic commerce server 50 distributes the generated content C23 to the user terminal 10-3. The user terminal 10-3 receives the content C23 from the electronic commerce server 50. FIG. Subsequently, upon receiving the content C23, the user terminal 10-3 displays the content C23 on the screen of the user terminal 10-3. In this way, the user terminal 10-3 reflects the operation of adding two products M5 to the cart performed by the user U3 on the mail content (first content) C13 from the mail content (first content) C13. A transition is made to content C23 in the site of the shopping service (step S33). Note that the content C23 includes a button B25 for proceeding to checkout. When the checkout button B25 included in the content C23 is pressed, the screen transitions to the payment screen for the two products M5.

In general, the mail content (first content) cannot include pull-downs or check boxes for selecting the size, color, or number of products. The information processing apparatus 100 displays operation buttons for the size, color, and number of products that are highly likely to be purchased by the user in advance, thereby allowing the user to select the size, color, and number of products. It can be so.

[5-3. Operation buttons according to the combination of products]
FIG. 10 describes an example in which the information processing apparatus 100 generates first content including operation buttons corresponding to combinations of products that are likely to be purchased by the user. FIG. 10 is a diagram illustrating an example of information processing according to the modification. It should be noted that descriptions of portions that overlap with those in FIG. 1 will be omitted as appropriate.

In the example illustrated in FIG. 10 , the generation unit 133 generates the first content in which an image showing an operation button for performing an operation on the combination of products determined by the determination unit 132 is displayed. Specifically, based on the purchase history of the user U4 acquired by the acquisition unit 131, the determination unit 132 determines that the product M7, the product M8, and the product M9 are purchased by the user U4 every month. Next, since user U4 purchases product M7, product M8, and product M9 every month, determination unit 132 determines a combination of products highly likely to be purchased by user U4 as product M7, product M8, and product M9. Determined as a set.

Since the determining unit 132 has determined that the combination of products that are highly likely to be purchased by the user 4 is the set of the product M7, the product M8, and the product M9, the generating unit 133 generates a combination of the product M7, the product M8, and the product M9. A mail content (first content) C14 is generated in which an operation button B1789 for performing an operation to collectively add a set to the cart (hereinafter referred to as “collectively add to cart button”) B1789 is displayed.

Subsequently, the distribution unit 134 distributes the mail content (first content) C14 generated by the generation unit 133 to the user terminal 10-4 of the user U4. The user terminal 10-4 receives the mail content (first content) C14 including the collectively add to cart button B1789... from the information processing apparatus 100 (step S41).

Upon receiving the mail content (first content) C14, the user terminal 10-4 displays the mail content (first content) C14 on the screen of the user terminal 10-4 according to the operation of the user U4. The user U4 presses the collective add to cart button B1789 included in the mail content (first content) C14 displayed on the screen of the user terminal 10-4 (step S42). When the collective add to cart button B1789 included in the mail content (first content) C14 is pressed, the Java (registered trademark) code incorporated in the mail content (first content) C14 is activated. Then, the electronic commerce server 50 performs an operation to collectively add the product M7, the product M8, and the product M9 to the cart of the user U4 according to the Java (registered trademark) code. Content) C24, which reflects the state in which product M7, product M8, and product M9 have been added to the cart of user U4 (second content) C24 is generated. When the content (second content) C24 corresponding to the cart screen is generated, the electronic commerce server 50 distributes the generated content C24 to the user terminal 10-4. User terminal 10 - 4 receives content C 24 from electronic commerce server 50 . Subsequently, when receiving the content C24, the user terminal 10-4 displays the content C24 on the screen of the user terminal 10-4. In this way, the user terminal 10-4 collectively adds the product M7, the product M8, and the product M9 that the user U4 made on the mail content (first content) C14 from the mail content (first content) C14 to the cart. The transition is made to the content C24 in the site of the shopping service in which the operation to do so is reflected (step S43). Note that the content C24 includes a button B2789 for proceeding to checkout. When the checkout button B2789 included in the content C24 is pressed, the screen transitions to the product price payment screen for the products M7, M8, and M9.

As a result, the information processing apparatus 100 displays operation buttons for a combination of products that are highly likely to be purchased by the user in advance, so that the user does not have to return to the first content for each operation on one product. To collectively perform operations on a plurality of commodities at once.

[5-4. Operation button for deleting products]
In FIG. 1, the information processing apparatus 100, when an operation to add a product to the cart is performed, sets the first content to transition to the second content corresponding to the cart screen reflecting the state of adding the product to the cart. Although the example of generating is described, when the operation to delete the product from the cart is performed, even if the first content is generated to transition to the second content corresponding to the cart screen that reflects the state of deleting the product from the cart good. In addition, when the information processing apparatus 100 performs an operation to delete an item from the favorites list in addition to the cart, transition is made to the second content corresponding to the favorites screen on which the state of deleting the item from the favorites list is reflected. The first content may be generated to cause

Specifically, when the user to whom the first content is distributed performs an operation of deleting a predetermined product from a predetermined product item in the electronic commerce service, the generating unit 133 performs a predetermined operation on the predetermined product. Then, the first content is generated to transition to the second content corresponding to the screen of the predetermined product item reflecting the state in which the predetermined product has been deleted from the predetermined product item. More specifically, the generation unit 133 determines that the type of button determined by the determination unit 132 is an operation button for performing an operation to delete a predetermined product from the shopping cart (hereinafter, appropriately referred to as a “delete-from-cart button”). ) or to delete a predetermined product from the purchase consideration list (hereinafter referred to as "remove from favorites button"), indicate the delete from cart button or delete from favorites button. A first content is generated in which the image is displayed.

For example, the distribution unit 134 distributes to the user terminal 10 the first content in which the image indicating the delete from favorites button generated by the generation unit 133 is displayed. When the delete button from favorites included in the first content is pressed, the Java (registered trademark) code embedded in the first content is activated. Then, the electronic commerce server 50 executes an operation for deleting a predetermined product from the user's favorites list according to the Java (registered trademark) code, and deletes the second content corresponding to the favorites screen from the user's favorites list. A second content is generated in which a state in which a predetermined product is deleted from is reflected. After generating the second content corresponding to the favorite screen, the electronic commerce server 50 distributes the generated second content to the user terminal 10 . User terminal 10 receives the second content from electronic commerce server 50 . Subsequently, upon receiving the second content, the user terminal 10 displays the second content on the screen of the user terminal 10 . In this way, the user terminal 10 receives, from the first content, the second content corresponding to the favorite screen within the site of the shopping service that reflects the user's operation of deleting the predetermined product from the favorite list on the first content. Transition to content.

In addition, the generation unit 133 may generate first content that allows an operation of deleting a product from the favorites list to be continuously performed on the first content. Specifically, when an operation button for transitioning to the favorites list (hereinafter referred to as a “view favorites button” as appropriate) is pressed, the generation unit 133 adds the products that the user has made on the first content to the favorites list. The first content is generated to transition to the second content corresponding to the favorite screen in the site of the shopping service on which the operation to delete from is reflected. More specifically, when the delete button from favorites included in the first content is pressed, the Java (registered trademark) code embedded in the first content is activated. Then, the electronic commerce server 50 executes an operation of deleting a predetermined product from the user's favorites list according to the Java (registered trademark) code. That is, the electronic commerce server 50 deletes the predetermined product from the user's favorites list stored in the storage unit. It should be noted that the electronic commerce server 50 only reflects the user's operation in the storage unit, and does not generate the second content that reflects the user's operation. Subsequently, when the delete button is pressed from other favorites included in the first content, the Java (registered trademark) code embedded in the first content is activated. Then, the electronic commerce server 50 executes an operation of deleting other products different from the predetermined product from the user's favorites list according to the Java (registered trademark) code. That is, the electronic commerce server 50 deletes other products from the user's favorites list stored in the storage unit. It should be noted that the electronic commerce server 50 only reflects the user's operation in the storage unit, and does not generate the second content that reflects the user's operation.

Subsequently, when a button for viewing favorites included in the first content is pressed, the Java (registered trademark) code embedded in the first content is activated. Then, the e-commerce server 50, in accordance with the Java (registered trademark) code, is the second content corresponding to the favorites screen, reflecting the state in which the predetermined product and other products are deleted from the user's favorites list. generate the second content. After generating the second content corresponding to the favorite screen, the electronic commerce server 50 distributes the generated second content to the user terminal 10 . User terminal 10 receives the second content from electronic commerce server 50 . Subsequently, upon receiving the second content, the user terminal 10 displays the second content on the screen of the user terminal 10 . In this way, the user terminal 10 displays, from the first content, a favorites screen within the site of the shopping service that reflects the user's operation of deleting the predetermined product and other products from the favorites list on the first content. to the second content corresponding to .

[5-5. Transition to content on the site displaying other products other than the operation target]
In FIG. 1, when an operation to add product M1 to the cart is performed, the information processing apparatus 100 sends an email for transitioning to the second content C21 corresponding to the cart screen on which the product M1 to be operated has been added to the cart. An example of generating the content (first content) C11 has been described, but the state where the product image IM2 related to the product M2, which is a product other than the operation target, the cart add button B12, and the operation target product M1 are added to the cart. may be generated as mail content (first content) C11' for transitioning to second content C21' on which is displayed the cart screen on which is reflected.

Specifically, when the user performs a predetermined operation on a predetermined product included in the first content, the generating unit 133 generates product information about products other than the predetermined product included in the first content. A first content is generated that transitions to a second content that displays an image showing an operation button for performing an operation on another product. For example, when the user U1 performs the cart addition operation for the product M1 included in the mail content (first content) C11′, the generation unit 133 product information relating to products M2, . mail content (first content) C11' for transitioning to second content C21' where the cart screen is displayed. Subsequently, the distribution unit 134 distributes the mail content (first content) C11′ generated by the generation unit 133 to the user terminal 10. FIG. When the cart addition button B11 included in the mail content (first content) C11' is pressed, the Java (registered trademark) code incorporated in the mail content (first content) C11' is activated. Then, the electronic commerce server 50 executes an operation to add the product M1 to the cart according to the Java (registered trademark) code, and also adds other products other than the predetermined product included in the mail content (first content) C11′. and the add-to-cart button B12, . second content C21' is generated. After generating the second content C21′, the electronic commerce server 50 distributes the generated second content C21′ to the user terminal 10. FIG.

As a result, the information processing apparatus 100 does not return to the mail content (first content) C11' after performing the operation of adding the product M1 to the cart on the mail content (first content) C11'. , on the second content C21', which is the product M2 other than the product M1.

[5-6. Display information such as the delivery address of the product together with the operation buttons]
The generation unit 133 generates the first content in which information including the delivery destination of the predetermined product, the delivery method of the predetermined product, the settlement method of the predetermined product, or the shipping fee of the predetermined product is displayed. Specifically, when the determination unit 132 determines that the type of the operation button is the order confirmation button, the acquisition unit 131 includes the delivery destination of the product, the delivery method of the product, the payment method of the product, or the shipping fee of the product. Information is obtained from the electronic commerce server 50 . Subsequently, the generation unit 133 generates the first content in which the information including the delivery destination of the product, the delivery method of the product, the payment method of the product, or the shipping fee of the product acquired by the acquisition unit 131 and the image of the order confirmation button are displayed. Generate. As a result, the information processing apparatus 100 can allow the user to more smoothly perform the payment procedure for the product price.

[6. effect〕
As described above, the information processing device 100 according to the embodiment includes the acquisition unit 131 and the generation unit 133 . The acquisition unit 131 acquires product information related to products handled in the electronic commerce service. The generation unit 133 generates the first content, which is content other than the series of content groups provided by the electronic commerce service, and displays the product information acquired by the acquisition unit 131. , when a predetermined operation is performed on a predetermined product included in the first content, the predetermined operation by the user on the predetermined product is reflected in the second content, which is content included in a series of content groups. A first content that transitions to a second content is generated.

As a result, the information processing apparatus 100 takes over the state in which the operation on the product performed outside the shopping service is reflected in the shopping service, and enables the user to continue the operation on the product within the shopping service. can be done. Therefore, the information processing apparatus 100 can improve usability in electronic commerce services.

Further, when the user to whom the first content is distributed performs a predetermined operation on a predetermined product included in the first content, the generation unit 133 generates the second content to which the predetermined operation is reflected. First content is generated that transitions to second content that reflects a predetermined operation on a predetermined product by the user without transitioning to content other than the content.

As a result, the information processing device 100 can transfer the user who has operated the product outside the shopping site directly from outside the shopping site to inside the shopping site. Therefore, the information processing apparatus 100 can improve usability in electronic commerce services.

Further, the generating unit 133 generates a predetermined product when the user to whom the first content is distributed performs an operation of adding the predetermined product to a predetermined product item in the electronic commerce service as a predetermined operation for the predetermined product. A first content is generated for transitioning to a second content corresponding to a screen of a predetermined product item in which a state in which a predetermined product has been added to the product item of is reflected.

As a result, the information processing apparatus 100 can allow the user to add products to the cart within the shopping service from outside the shopping service without accessing the shopping service.

Further, the generating unit 133 generates a predetermined product when the user to whom the first content is distributed performs an operation of deleting the predetermined product from the predetermined product item in the electronic commerce service as a predetermined operation for the predetermined product. A first content is generated for transitioning to a second content corresponding to a screen of a predetermined product item reflecting a state in which the predetermined product has been deleted from the product item.

Thereby, the information processing apparatus 100 can allow the user to delete the product from the cart within the shopping service from outside the shopping service without accessing the shopping service.

In addition, the generation unit 133 generates the first content in which information indicating that the predetermined product has been added to the predetermined product item in the electronic commerce service is displayed to the user to whom the first content is distributed. Generate.

As a result, the information processing apparatus 100 can prompt the user to perform the next step operation for the predetermined product added to the predetermined product item.

In addition, the generation unit 133 generates the first content for transitioning to the second content corresponding to the shopping cart screen or the purchase consideration list screen in the electronic commerce service.

As a result, the information processing apparatus 100 can take over the state in which the operation on the product performed outside the shopping service is reflected on the shopping cart screen or the purchase consideration list screen, and continue the operation on the product. can do.

Further, when the user selects an image indicating an operation button corresponding to a predetermined operation on a predetermined product, the generation unit 133 displays an operation button that executes a function corresponding to a predetermined operation corresponding to the operation button. A first content is generated in which the image is displayed.

As a result, the information processing apparatus 100 can increase the likelihood that the user will visually recognize a predetermined operation on a predetermined product.

The generation unit 133 also includes an operation button for performing an operation to add a predetermined product to the shopping cart, an operation button for performing an operation for deleting a predetermined product from the shopping cart, and an operation for adding a predetermined product to the purchase consideration list. , an operation button to perform an operation to delete a predetermined product from the purchase consideration list, an operation button to perform an operation to pay for a predetermined product, or an operation to confirm an order for a predetermined product. A first content is generated in which an image showing at least one of the operation buttons is displayed.

Thereby, the information processing apparatus 100 can cause the user to perform the above-described operation on the predetermined product.

In addition, when the user performs a predetermined operation on a predetermined product included in the first content, the generation unit 133 generates product information about products other than the predetermined product included in the first content and other products. A first content is generated that transitions to a second content that displays an image showing an operation button for performing an operation on the .

As a result, the information processing apparatus 100 does not return to the first content again after performing an operation on a predetermined product on the first content, and can display other products other than the predetermined product on the second content, which is the transition destination, without returning to the first content. You can continue to operate on Therefore, the information processing apparatus 100 can improve usability in electronic commerce services.

Further, the generation unit 133 generates the first content in which information including the delivery destination of the predetermined product, the delivery method of the predetermined product, the settlement method of the predetermined product, or the shipping fee of the predetermined product is displayed.

As a result, the information processing apparatus 100 can allow the user to more smoothly perform the payment procedure for the product price.

In addition, the generation unit 133 generates first content, which is e-mail content, push notification content, or search result content displayed as search results.

As a result, the information processing apparatus 100 takes over the state in which the operation on the product performed on the e-mail content, the push notification content, or the search result content is reflected in the shopping service, It is possible to allow the operation to continue.

In addition, the acquisition unit 131 acquires, as product information, operation information related to the user's operation history for products handled in the electronic commerce service.

Thereby, the information processing apparatus 100 can generate the first content based on the user's operation history.

The acquisition unit 131 also obtains, as operation information, information on browsing history of products handled in the electronic commerce service, information on operation history of adding products to the purchase consideration list, information on operation history of adding products to the shopping cart, information on product acquire at least one of the information related to the purchase history of

Accordingly, the information processing apparatus 100 can generate the first content based on the operation history.

Moreover, the information processing apparatus 100 according to the embodiment further includes a determination unit 132 . The determination unit 132 determines the type of operation button to be recommended to the user based on the product information acquired by the acquisition unit 131 .

Accordingly, the information processing apparatus 100 can recommend an operation button according to the user's operation information.

Based on the product information acquired by the acquisition unit 131, the determining unit 132 determines the size of the product, the color of the product, the number of products, or a combination of products that are highly likely to be purchased by the user. The generation unit 133 generates the first content in which an image showing an operation button for performing an operation for the size product, the color product, the number of products, or the combination product determined by the determination unit 132 is displayed.

In general, email content cannot include pull-downs or checkboxes for selecting product size, color, or quantity. The information processing apparatus 100 displays operation buttons for the size, color, and number of products that are highly likely to be purchased by the user in advance, thereby allowing the user to select the size, color, and number of products. It can be so. Further, the information processing apparatus 100 displays operation buttons for a combination of products that are highly likely to be purchased by the user in advance, so that the user can purchase a plurality of products without returning to the first content for each operation on one product. to perform operations on the commodities collectively at once.

[7. Hardware configuration]
Also, the information processing apparatus 100 according to the above-described embodiments is implemented by a computer 1000 configured as shown in FIG. 11, for example. FIG. 11 is a hardware configuration diagram showing an example of a computer that implements the functions of the information processing apparatus 100. As shown in FIG. Computer 1000 includes CPU 1100 , RAM 1200 , ROM 1300 , HDD 1400 , communication interface (I/F) 1500 , input/output interface (I/F) 1600 and media interface (I/F) 1700 .

The CPU 1100 operates based on programs stored in the ROM 1300 or HDD 1400 and controls each section. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 is started up, a program depending on the hardware of the computer 1000, and the like.

The HDD 1400 stores programs executed by the CPU 1100, data used by the programs, and the like. Communication interface 1500 receives data from another device via a predetermined communication network, sends the data to CPU 1100, and transmits data generated by CPU 1100 to another device via a predetermined communication network.

The CPU 1100 controls output devices such as displays and printers, and input devices such as keyboards and mice, through an input/output interface 1600 . CPU 1100 acquires data from an input device via input/output interface 1600 . CPU 1100 also outputs the generated data to an output device via input/output interface 1600 .

Media interface 1700 reads programs or data stored in recording medium 1800 and provides them to CPU 1100 via RAM 1200 . CPU 1100 loads such a program from recording medium 1800 onto RAM 1200 via media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or a PD (Phase change rewritable disc), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. etc.

For example, when the computer 1000 functions as the information processing apparatus 100 according to the embodiment, the CPU 1100 of the computer 1000 implements the functions of the control unit 130 by executing programs or data loaded on the RAM 1200 . CPU 1100 of computer 1000 reads these programs from recording medium 1800 and executes them, but as another example, these programs may be obtained from another device via a predetermined communication network.

As described above, some of the embodiments of the present application have been described in detail based on the drawings. It is possible to carry out the invention in other forms with modifications.

[8. others〕
Further, among the processes described in the above embodiments and modifications, all or part of the processes described as being performed automatically can be performed manually, or described as being performed manually. All or part of the processing can also be performed automatically by known methods. In addition, information including processing procedures, specific names, various data and parameters shown in the above documents and drawings can be arbitrarily changed unless otherwise specified. For example, the various information shown in each drawing is not limited to the illustrated information.

Also, each component of each device illustrated is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution and integration of each device is not limited to the one shown in the figure, and all or part of them can be functionally or physically distributed and integrated in arbitrary units according to various loads and usage conditions. Can be integrated and configured.

Also, the above-described embodiments and modifications can be appropriately combined within a range that does not contradict the processing content.

Also, the above-mentioned "section, module, unit" can be read as "means" or "circuit". For example, the generating unit can be read as generating means or a generating circuit.

1 information processing system 10 user terminal 50 electronic commerce server 100 information processing device 110 communication unit 120 storage unit 121 product information storage unit 122 operation history storage unit 123 content storage unit 130 control unit 131 acquisition unit 132 determination unit 133 generation unit 134 distribution unit

Claims (17)

an acquisition unit that acquires product information related to products handled in the electronic commerce service;
The electronic commerce transaction by a user to whom the first content, which is the content other than the series of content groups provided by the electronic commerce service and in which the product information acquired by the acquisition unit is displayed, is distributed. When a predetermined operation for executing a predetermined function available in the service, which is a predetermined operation for a predetermined product included in the first content, is performed on the first content , the series of wherein the content of the predetermined operation performed by the user on the predetermined product is changed to the second content in which the state of the predetermined product is reflected. an information processing apparatus comprising: a generation unit that generates The generating unit
When a user to whom the first content is distributed performs a predetermined operation on a predetermined product included in the first content, content other than the second content to which the predetermined operation is reflected. 2. The information processing apparatus according to claim 1, wherein the first content is generated to cause a transition to a second content in which the predetermined operation on the predetermined product by the user is reflected without transition. The generating unit
When the user to whom the first content is distributed performs an operation of adding the predetermined product to a predetermined product item in the electronic commerce service as a predetermined operation for the predetermined product, the predetermined product 3. The information processing according to claim 1 or 2, wherein the first content is generated to transition to the second content corresponding to the screen of the predetermined product item in which the state in which the predetermined product has been added to the item is reflected. Device. The generating unit
When the user to whom the first content is distributed performs an operation of deleting the predetermined product from the predetermined product items in the electronic commerce service as a predetermined operation for the predetermined product, the predetermined product The first content is generated for transitioning to the second content corresponding to the screen of the predetermined product item in which the state in which the predetermined product is deleted from the item is reflected. The information processing device according to . The generating unit
Generating first content in which information indicating that the predetermined product has been added to a predetermined product item in the electronic commerce service is displayed for the user to whom the first content is distributed. The information processing apparatus according to any one of claims 1 to 4. The generating unit
6. The information processing according to any one of claims 1 to 5, wherein the first content is generated to transition to the second content corresponding to the shopping cart screen or the purchase consideration list screen in the electronic commerce service. Device. The generating unit
When the user selects an image showing an operation button corresponding to the prescribed operation for the prescribed product, an image showing an operation button for executing a function corresponding to the prescribed operation corresponding to the operation button is displayed. The information processing apparatus according to any one of claims 1 to 6, wherein the first content to be processed is generated. The generating unit
An operation button for adding the predetermined product to the shopping cart, an operation button for deleting the predetermined product from the shopping cart, and an operation for adding the predetermined product to the purchase consideration list. button, an operation button for performing an operation to delete the predetermined product from the purchase consideration list, an operation button for performing an operation for paying for the predetermined product, or an operation for performing an operation to confirm the order for the predetermined product. The information processing apparatus according to any one of claims 1 to 7, wherein the first content is generated in which an image showing at least one operation button of the buttons is displayed. The generating unit
When the user performs the predetermined operation on the predetermined product included in the first content, product information related to products other than the predetermined product included in the first content and the other product The information processing apparatus according to any one of claims 1 to 8, wherein the first content is generated for transitioning to the second content in which an image showing an operation button for performing an operation to be performed is displayed. The generating unit
Generating the first content displaying information including the delivery destination of the predetermined product, the delivery method of the predetermined product, the settlement method of the predetermined product, or the shipping fee of the predetermined product. 10. The information processing device according to any one of 1 to 9. The generating unit
The information processing apparatus according to any one of claims 1 to 10, wherein the first content is generated as e-mail content, push notification content, or search result content displayed as a search result. The acquisition unit
12. The information processing apparatus according to any one of claims 1 to 11, wherein operation information relating to a user's operation history for products handled by said electronic commerce service is acquired as said product information. The acquisition unit
As the operation information, information on the browsing history of the product handled by the electronic commerce service, information on the operation history of adding the product to the purchase consideration list, information on the operation history of adding the product to the shopping cart, and purchase of the product 13. The information processing apparatus according to claim 12, wherein at least one of history-related information is obtained. 14. The product according to any one of claims 1 to 13, further comprising a determination unit that determines a type of operation button to be recommended to the user based on the product information acquired by the acquisition unit. Information processing equipment. The determination unit is
Based on the operation information acquired by the acquisition unit, determine the product size, product color, number of products, or combination of products that are likely to be purchased by the user;
The generating unit
Generating the first content displaying an image showing an operation button for performing an operation for the size product, the color product, the number of products, or the combination of products determined by the determination unit. 15. The information processing device according to 14. A computer-executed information processing method comprising:
an acquisition step of acquiring product information related to products handled in the electronic commerce service;
The electronic commerce transaction by the user to whom the first content, which is the content other than the series of content groups provided by the electronic commerce service and which displays the product information acquired in the acquisition step, is distributed. When a predetermined operation for executing a predetermined function available in the service, which is a predetermined operation for a predetermined product included in the first content, is performed on the first content , the series of wherein the content of the predetermined operation performed by the user on the predetermined product is changed to the second content in which the state of the predetermined product is reflected. An information processing method, comprising: a generating step of generating Acquisition procedure for acquiring product information related to products handled in electronic commerce services;
The electronic commerce transaction by a user to whom the first content, which is content other than the series of content groups provided by the electronic commerce service and in which the product information obtained by the obtaining procedure is displayed, is distributed. When a predetermined operation for executing a predetermined function available in the service, which is a predetermined operation for a predetermined product included in the first content, is performed on the first content , the series of wherein the content of the predetermined operation performed by the user on the predetermined product is changed to the second content in which the state of the predetermined product is reflected. and a generating procedure for generating and causing a computer to execute an information processing program.

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