JP7153409B1 - Customer management device for facilities, customer management system, customer management method - Google Patents

Abstract

An object of the present invention is to provide a device for managing customer information that is highly effective in sales promotion activities and is installed mainly at a vehicle energy supply station (hereinafter also referred to as a facility) such as a gas station. A facility customer management device using SNS, comprising: a facility customer management device control unit for controlling each part of the device; a vehicle photographing unit for photographing a vehicle entering the facility; and an image acquired by the vehicle photographing unit. SNS account registration facilitation information for facilitating registration on the SNS account of the corporation to which the facility belongs, including a vehicle number recognition unit that recognizes the vehicle number from the and a two-dimensional code output unit for outputting a code edited in a predetermined format. [Selection drawing] Fig. 1

Description

The present invention relates to, for example, a customer management device for a facility, that is, a customer management device for a facility, a customer management system, and a customer management method. Regarding the device to be managed, it is linked to the registration number (vehicle number) of the vehicle owned by the customer, encouraging registration with the SNS account or LINE (registered trademark) account of the corporation to which the facility belongs, and can be used for sales promotion activities after registration. The present invention relates to a customer management device for facilities, a customer management system, and a customer management method.

In the management of a gas station, it is important to carry out various sales activities when customers visit the store. Examples of sales activities include soliciting vehicle inspections, recommending tire changes, recommending car washes, providing information on car replacements, and selling car-related goods.

In particular, it is desirable to store customer information in correspondence with the vehicle number of the customer's vehicle, and to perform appropriate actions based thereon.

For example, in Patent Document 1, customer information is stored in association with a vehicle number, and action setting information is stored in association with the customer information to set an action to be taken by a user (employee of a facility). Detects and captures a visiting vehicle, recognizes the license plate of the vehicle by image processing from the image, acquires the vehicle number, acquires customer information corresponding to the vehicle number, and sets behavior corresponding to the customer information A technical concept is disclosed in which information is acquired, output, action result information representing the action result is controlled to be input by the user, and stored in association with the vehicle number.

As an example, in addition to outputting action setting information, in order to realize a mobile mail member registration function, a QR code (registered trademark) that encodes the vehicle number, registration address, etc. is printed out and sent to the customer's mobile phone. A technical concept is disclosed in which, upon receiving an e-mail based on code information from , an e-mail management means registers an e-mail address or the like in association with a vehicle number.

Furthermore, the technical idea is that the mail management means sends mails with contents corresponding to the customer to the mail address of the mail sender, and provides the mail sender with a website including a membership site. is disclosed.

As a result, it is possible to encourage customers to come to the store, and it is possible to approach future store customers who cannot be notified at the store.

However, the technical idea of this patent document is to use the action setting information that sets the action of the user (employee of the facility) to encourage the action of the employee of the facility. It is not possible to conduct appropriate sales promotion activities without

Japanese Patent No. 5798222

As described above, the technical idea disclosed in Patent Document 1 requires the use of action setting information for prompting the action of facility employees, and in addition, the mail member registration function is limited in the number of characters. However, there was a problem that it was difficult to sufficiently appeal to customers, such as being unable to send and receive images.

In recent years, means of reaching out to customers using SNS such as LINE (registered trademark), which has no limit on the number of characters and can provide image information, is becoming popular. However, when utilizing SNS, it has not been possible to recognize vehicle numbers from images, collect and store various customer information in association with them, and carry out sales promotion activities and sales activities.

In addition, at that time, the existence of employees who respond to customers at the facility is a prerequisite, and there was also a problem that it was difficult to respond at self-service gas stations where there are no employees who respond to customers, which has increased in recent years. .

Therefore, in order to solve the above problems, the present invention provides an energy supply station (hereinafter also referred to as a facility) for vehicles such as a gas station (hereinafter also referred to as "SS"), which is effective for sales promotion activities. An object of the present invention is to provide a device, system, and method for managing customer information at a high cost.

The facility customer management device using SNS according to the first aspect of the present invention includes:
- a facility customer management device control unit that controls each part of the device;
- A vehicle photographing unit that photographs vehicles entering the facility;
- A vehicle number recognition unit that recognizes the vehicle number from the image acquired by the vehicle imaging unit;
- SNS account registration facilitation information for facilitating registration to the SNS account of the corporation to which the facility belongs, including at least the vehicle number, edited into a predetermined format by the facility customer management device control unit and a two-dimensional code output unit for outputting a machine-readable two-dimensional code.

Here, SNS is an abbreviation for social networking service, and is a service that enables the construction of a social network on the Web. Facebook (registered trademark), Twitter (registered trademark) ), Youtube (registered trademark), Instagram (registered trademark), TikTok (registered trademark), etc., including but not limited to, any service or website that allows the construction of a social network.

The information included in the two-dimensional code may include, in addition to the recognized vehicle number, a sequence number assigned in advance to identify the facility.

In addition, "output as a two-dimensional code" means display on the mobile terminal of the employee of the facility, printing on media such as paper such as receipts, display on the display device, display on the customer's mobile terminal or PC However, it is not limited to this, and any output method may be used.

In this way, the information for registering to the SNS account of the corporation to which the facility belongs, including the vehicle number of the facility user (customer) who visits the facility, can be stored in an easily readable two-dimensional image such as a QR code. Since it is output in code form, facility users can read it with their own smartphones or the like, and according to the content, can very easily register it in the SNS account of a corporation such as a company.

By doing so, the facility side (or the corporation side to which the facility belongs) can acquire various information linked to the vehicle number (information on the vehicle, first registration date, next vehicle inspection date, etc.), and use it This makes it possible to carry out promotions and sales activities (instructions for vehicle inspections, proposals for vehicle replacement, etc.).

On the other hand, facility users also benefit greatly from using the system because they can obtain useful information for themselves, corresponding to information on vehicles owned by users.

Next, a second aspect of the present invention is the SNS-using customer management device for facilities according to the first aspect, wherein the two-dimensional code is registered in the corporate SNS account of the facility user. It may be characterized by including information for displaying a screen requesting the facility user to enter a mobile phone number.

In this way, the corporate SNS account can acquire the customer's mobile phone number information after registration.

As a result, a customer database (CMS) can be configured by linking the vehicle number with the mobile phone number as a key.

This makes it possible to carry out appropriate sales activities even when a customer identified by a mobile phone number owns multiple vehicles, or when the vehicle number changes after purchasing a new vehicle. have advantages.

A facility customer management device using LINE according to a third aspect of the present invention includes:
- a facility customer management device control unit that controls each part of the device;
- A vehicle photographing unit that photographs vehicles entering the facility;
- A vehicle number recognition unit that recognizes the vehicle number from the image acquired by the vehicle imaging unit;
- LINE corporate account registration facilitation information for facilitating registration to the LINE corporate account to which the facility belongs, including at least the vehicle number, edited into a predetermined format by the facility customer management device control unit and a two-dimensional code output unit for outputting a machine-readable two-dimensional code.

The information included in the two-dimensional code may include, in addition to the recognized vehicle number, a sequence number assigned in advance to identify the facility.

Here, LINE is broadly defined as messaging application software included in SNS, and in particular, it also provides a service (application/function) called "LINE Official Account" that allows companies and stores to communicate with users. there is

In this way, the LINE account of the corporation to which the facility belongs, including the vehicle number of the customer who visits the facility (also called LINE official account, LINE business account, LINE corporate account, etc.) Information for registering as a friend to a corporate account) is output in an easy-to-read two-dimensional code format such as a QR code, so facility users can read it with their smartphones, etc. According to the content, it becomes possible to extremely easily register as a friend to the LINE corporate account.

The LINE corporate account has functions such as message distribution, point card management, coupon issuance, poster data provision, chat, voice or video call, and the like.

Next, a fourth aspect of the present invention is the LINE-using customer management device for facilities according to the third aspect, wherein the two-dimensional code is registered in the LINE corporate account of the facility user after the registration. It may be characterized by including information for displaying a screen requesting the facility user to enter a mobile phone number.

In this way, the LINE corporate account can acquire the mobile phone number information of the user after friend registration.

As a result, a customer database (CMS) can be configured by linking the vehicle number with the mobile phone number as a key.

This makes it possible to carry out appropriate sales activities even when a customer identified by a mobile phone number owns multiple vehicles, or when the vehicle number changes after purchasing a new vehicle. have advantages.

A fifth aspect of the present invention is the facility customer management device using LINE according to the third aspect, wherein read information, which is a result of whether or not the information provided to the terminal possessed by the facility user has been read, is read. It may be characterized by being used to carry out subsequent promotional activities.

Here, the result of whether or not the information provided on LINE has been read is a function that, when read, displays "read" and notifies the information provider. It is a powerful function in

In this way, customers who have already read the information can be provided with more in-depth sales promotion information, while customers who have not read the information can receive the same or partially changed information again. By transmitting the information, the sales promotion effect can be enhanced.

A sixth aspect of the present invention is a customer management system including a facility customer management device using SNS,
- an SNS-using facility customer management device according to the first or second aspect of the present invention;
- a facility management unit connected to a plurality of the customer management devices for facilities and managing facilities including the devices;
- A corporate SNS account management unit that connects to a plurality of customer management devices for facilities and manages a corporate SNS account of a corporation that operates a facility that includes the devices;
- It is characterized by having a facility customer database that is connected to a plurality of the facility customer management devices and/or the corporate SNS account management unit and that stores and manages customer data.

In this way, for a corporation that manages multiple facilities, it is possible to manage information on users (customers) of those facilities centrally and cross-sectionally, and to promote appropriate sales to those customers. Activities (such as vehicle inspections, car washes, vehicle replacements, etc.) can be carried out.

The facility management unit, the corporate SNS account management unit, and the facility customer database are preferably formed in a cloud system and connected to a plurality of facility customer management devices via the Internet. may be

In addition, the names of the facility management department, the corporate SNS account management department, and the facility customer database, and the division of functions are not limited to the above, and may be further subdivided, integrated, or the division of functions may be changed. It is assumed that the function described above should be achieved.

Further, in the above description, the vehicle number recognition unit is owned by each facility customer management device, but the function may be integrated into the facility management unit or the like.

By doing so, the configuration of the customer management device for facilities can be simplified, the installation cost can be reduced, and the function of the vehicle number recognition unit can be easily updated.

A seventh aspect of the present invention is a customer management system including a facility customer management device using LINE,
- a facility customer management device using LINE according to any one of the third to fifth aspects of the present invention;
- a facility management unit connected to a plurality of the customer management devices for facilities and managing facilities including the devices;
- a LINE corporate account management unit that connects to a plurality of customer management devices for facilities and manages LINE corporate accounts of corporations that operate facilities that include the devices;
- It is characterized by having a facility customer database that is connected to a plurality of the facility customer management devices and/or the LINE corporate account management unit and that stores and manages customer data.

In this way, for a corporation that manages multiple facilities, it is possible to manage information on users (customers) of those facilities centrally and cross-sectionally, and to promote appropriate sales to those customers. Activities (such as vehicle inspections, car washes, vehicle replacements, etc.) can be carried out.

The facility management unit, the LINE corporate account management unit, and the facility customer database are preferably formed in a cloud system and connected to a plurality of facility customer management devices via the Internet. may be

In addition, the names of the facility management department, the LINE corporate account management department, and the facility customer database, and the allocation of functions are not limited to the above. It is assumed that the function described above should be achieved.

Further, in the above description, the vehicle number recognition unit is owned by each facility customer management device, but the function may be integrated into the facility management unit or the like.

By doing so, the configuration of the customer management device for facilities can be simplified, the installation cost can be reduced, and the function of the vehicle number recognition unit can be easily updated.

An eighth aspect of the present invention is a customer management method for facilities using SNS,
- photographing the vehicle number of a customer visiting the facility;
- recognizing the photographed vehicle number;
- outputting, as a machine-readable two-dimensional code, corporate SNS account registration facilitation information for facilitating registration on a corporate SNS account of a corporation to which the facility belongs, including at least the vehicle number;
- A step of having the customer read the output two-dimensional code and prompting the customer to register with the corporate SNS account;
- a step of registering with the corporate SNS account when there is a customer's registration operation;
- prompting for the customer's mobile phone number;
- The step of storing the vehicle number in association with the mobile phone number when input by the customer.

In this way, by executing these steps regardless of the hardware or system configuration, the facility side (or the corporation side to which the facility belongs) can obtain various information (related to the vehicle) linked to the vehicle number. Information, first registration date, next vehicle inspection date, etc.) can be acquired, and using it, promotion and sales activities (such as information on vehicle inspections and proposals for vehicle replacement) are possible.

A ninth aspect of the present invention is a customer management method for facilities using LINE,
- photographing the vehicle number of a customer visiting the facility;
- recognizing the photographed vehicle number;
- A step of outputting, as a machine-readable two-dimensional code, LINE corporate account registration facilitation information for facilitating registration of a corporation to which the facility belongs, including at least the vehicle number, on the LINE corporate account;
- A step of having the customer read the output two-dimensional code and prompting the customer to register for the LINE corporate account;
- A step of registering with the LINE corporate account when there is a customer's registration operation;
- prompting for the customer's mobile phone number;
- The step of linking the vehicle number to the mobile phone number when input by the customer is included.

In this way, by executing these steps regardless of the hardware or system configuration, the facility side (or the corporation side to which the facility belongs) can obtain various information (related to the vehicle) linked to the vehicle number. Information, first registration date, next vehicle inspection date, etc.) can be acquired, and using it, promotion and sales activities (such as information on vehicle inspections and proposals for vehicle replacement) are possible.

According to the present invention, for customers who use SNS, especially LINE, the vehicle number is recognized from the image, various customer information is collected and stored in association with it, and sales promotion activities and sales activities are performed. becomes possible.

1 is a functional block diagram of a facility customer management device according to an embodiment of the present invention; FIG. FIG. 2 is an explanatory diagram of a vehicle photographing unit of the customer management system for facilities according to one embodiment of the present invention; FIG. 4 is an explanatory diagram of an information display section of the customer management device for facilities according to one embodiment of the present invention; 1 is a hardware configuration diagram of a facility customer management device according to an embodiment of the present invention; FIG. 1 is a flow chart of a facility customer management method according to an embodiment of the present invention; 4 is an explanatory diagram of a two-dimensional code of the customer management device according to one embodiment of the present invention; FIG. FIG. 4 is an explanatory diagram of an SNS registration screen of the customer management method according to one embodiment of the present invention; FIG. 4 is an explanatory diagram of a screen after SNS registration of the customer management method according to one embodiment of the present invention; FIG. 4 is an explanatory diagram of a mobile number registration screen of the customer management method according to one embodiment of the present invention; FIG. 4 is an explanatory diagram of a screen for confirming registration of the customer management method according to the embodiment of the present invention; FIG. 4 is an explanatory diagram of a registration completion screen of the customer management method according to one embodiment of the present invention; FIG. 4 is an explanatory diagram of a vehicle number confirmation screen of the customer management method according to one embodiment of the present invention; FIG. 4 is an explanatory diagram of an example of customer information in the customer management method according to one embodiment of the present invention; 1 is a system configuration diagram including a facility customer management device according to an embodiment of the present invention; FIG.

DESCRIPTION OF THE PREFERRED EMBODIMENTS A facility customer management apparatus according to an embodiment of the present invention will be described below with reference to the drawings. In the following, the range necessary for the description to achieve the object of the present invention is schematically shown, and the range necessary for the description of the relevant part of the present invention is mainly described. It shall be based on a well-known technique.

<Configuration of facility customer management device>
FIG. 1 is a configuration diagram of a facility customer management apparatus according to an embodiment of the present invention. A facility customer management apparatus 100 includes, as functional blocks, a facility customer management apparatus control section 110 for controlling the entire apparatus; A communication interface unit 120 that manages a communication interface with the outside, a vehicle photographing unit 130 that photographs a vehicle entering the facility, and a vehicle number that recognizes a vehicle number (hereinafter also referred to as a vehicle registration number or vehicle number) from the photographed image. A recognition unit 140, a two-dimensional code output unit 150 that outputs information for SNS registration including a vehicle number as a two-dimensional code, a storage unit 160 that stores information related to customers of this facility and software programs, etc. It has an information display section 170 for displaying information to the customer.

In addition, the employee's portable terminal 200 can be connected to the outside of the facility customer management apparatus 100 via the communication interface section 120, and further connected to the cloud system 300 via the communication interface section 120. and various functions are available.

FIG. 2 is an explanatory diagram of the vehicle photographing unit of the customer management system for facilities according to one embodiment of the present invention. As shown in the figure, each refueling machine RD for refueling the vehicle CA is installed at a position where the front of the vehicle CA can be photographed so that the vehicle number can be clearly photographed. is preferred.

In addition, the number of locations of the vehicle photographing unit 130 is, for example, a camera with a wide-angle lens that can overlook all of the installed refueling machines RD, a plurality of units, a rotatable camera, or the like, or when all vehicles pass If there is a place to install it, it may be possible to reduce the number of installation locations, and ultimately, it may be possible to install it in only one location. obtain.

The vehicle number recognition unit 140 is widely used software, and is preferably built in the facility customer management device control unit 110 .

FIG. 3 is an explanatory diagram of the information display section of the facility customer management apparatus according to one embodiment of the present invention. The information display section 170 is preferably provided with a display on the upper portion of each refueling machine RD in the facility. However, in addition to this, some fuel tankers RD may be combined into one unit, or an existing display provided in the current fuel tanker RD may be shared.

Next, a hardware configuration for realizing such functional blocks will be described. FIG. 4 is a hardware configuration diagram of the customer management apparatus for facilities according to one embodiment of the present invention, showing a general configuration such as a PC or a server. It is composed of an interface unit 1005 and the like.

The CPU 1001 is a central control unit that controls the entire hardware of the facility customer management apparatus 100 and executes software (programs).

A memory 1002 stores software (programs) and data, and various types of storage media are used as built-in or externally attached to the apparatus.

The input unit 1003 includes a keyboard, touch panel, stylus, voice input, camera, scanner, etc., and is built in or externally attached to the device.

The output unit 1004 includes a display (display unit), a printer, a speaker, and the like, and is built in or externally attached to the apparatus.

The communication interface unit 1005 enables communication with the outside, and includes wired LAN, wireless LAN, Wi-Fi connection, optical communication, BLUETOOTH (registered trademark), and the like.

It should be noted that the hardware components described so far may not only be single, but may also be plural, and may be arranged in a distributed manner.

The functional blocks of the facility customer management apparatus 100 described above cooperate with these hardware components to achieve their functions.

<Operation and operation of facility customer management device>
Next, the action and operation of the facility customer management apparatus 100 will be described. FIG. 5 is a flowchart for explaining the operation of the customer management system for facilities according to one embodiment of the present invention.

A gas station SS is assumed as the facility, and a plurality of refueling machines RD are installed. A customer riding a vehicle there visits a gas station SS and stops at one of the fuel dispensers RD. Then, the vehicle photographing unit 130 provided above and in front of the vehicle photographs the vehicle and the license plate. (Step S01)

Next, the vehicle number recognition unit 140 recognizes the vehicle number from the photographed image of the license plate. (Step S02)

Next, the facility customer management device control unit 110 uses a callback URL for registration in a preset corporate SNS account (LINE corporate account), a pre-assigned facility identification number, and the read vehicle number. Converts information including to a QR code (registered trademark). (Step S03)

FIG. 6 is an explanatory diagram of an example of a two-dimensional code created by the customer management system for facilities according to one embodiment of the present invention. A callback URL 111, facility identification number 112, and read vehicle number 113 are QR codes. 114 format. This QR code 114 can be said to be registration facilitation information for facilitating registration to a corporate SNS account or LINE corporate account.

The information included in the QR code 114 is not limited to the above example, although the vehicle number 113 is essential information. may

The QR code 114 is printed out by the two-dimensional code output unit 150 through a printing unit (not shown) on a receipt for refueling or on an independent sheet of paper. (Step S04)

In addition to the printed output, or instead of the printed output, the two-dimensional code output unit 150 transmits the code to the portable terminal 200 owned by the employee via the communication interface unit 120 and displays it on the screen. may

It should be noted that here, the employee is only required to provide a printed output or present the screen of the portable terminal 200 that he or she possesses, and does not engage in any sales activity, which increases the workload of the employee. does not lead to

In addition, when printing out a QR code on a fuel receipt, it is possible to respond even at a self-service stand where an employee who responds to customers is absent. In this way, the involvement of employees can be reduced as much as possible. It is possible.

Next, the visiting customer reads the printed QR code 114 or displayed on the employee's portable terminal 200 with a portable terminal such as a smart phone.

FIG. 7 is an explanatory diagram of an example of an SNS registration screen related to the customer management method for facilities according to one embodiment of the present invention. When the customer reads the QR code, an SNS registration screen 400 as shown in this figure is displayed, and an icon 401 for registration (addition) is provided. add). (Step S05)

When the customer wishes to register and taps the add icon 401, the customer is connected to the corporate SNS account (or LINE corporate account, hereinafter the same) and registration is completed. (Step S06)

It should be noted that the subsequent functions are functions provided by the corporate SNS account, and the steps proceed according to the customer's operation on the portable terminal.

FIG. 8 is an explanatory diagram of a screen after SNS registration in the facility customer management method according to one embodiment of the present invention. When the registration is completed, the customer's mobile terminal will display an acknowledgment for registering (adding friends) from the corporate SNS account and entering customer information such as mobile phone number to the corporate SNS account at the instruction of the corporate SNS account. A customer information input request screen 405 displaying a URL is displayed. (Step S07)

It should be noted that the subsequent functions are functions provided by the corporate SNS account, and the steps proceed according to the customer's operation on the portable terminal.

FIG. 9 is an explanatory diagram of an example of a mobile phone number registration screen relating to the facility customer management method according to one embodiment of the present invention. On this customer information input screen 410, the customer's name 411, mobile phone number 412, sex 413, and date of birth 414 are input. In particular, the input of the mobile phone number 412 is essential, and if there is no input of this, the process will not proceed.

FIG. 10 is an explanatory diagram of an example of a mobile phone number registration confirmation screen relating to the facility customer management method according to the embodiment of the present invention. When the customer completes the input and taps the "Next" icon 415, the customer's portable terminal displays either the "Register" icon 421 or the "Correct" icon 422 along with the input contents at the instruction of the corporate SNS account. Display a screen requesting a tap. In the case of correction, the screen returns to the input screen again, but when the "Register" icon 421 is tapped, the process proceeds to the next step.

FIG. 11 is an explanatory diagram of an example of a registration completion screen of personal information such as a mobile phone number in the facility customer management method according to the embodiment of the present invention. In this registration completion screen 430, the customer's mobile terminal has completed the registration of the mobile phone number and other customer information (name, gender, date of birth) according to the instruction of the corporate SNS account. Along with the display 431, a "proceed to vehicle registration" icon 432 prompting the user to proceed to vehicle registration is displayed on the screen. (Step S08)

FIG. 12 is an explanatory diagram of an example of a vehicle number confirmation screen of the facility customer management method according to one embodiment of the present invention. On this vehicle number confirmation screen 440, the customer's portable terminal is recognized by the vehicle number recognition unit 140 in accordance with the instruction of the corporate SNS account, and the vehicle number 113 that is embedded in the QR code 114 and transmitted is displayed on the screen. , confirmation by the customer is requested, and when the "Register" icon 441 is tapped, the vehicle number and the previously input mobile phone number are linked and registered (stored). (Step S09)

FIG. 13 is an explanatory diagram of an example of customer information related to the customer management method for facilities according to one embodiment of the present invention. Customer information 500 is stored in association with a vehicle number 113 using a mobile phone number 412 as a key. .

If multiple vehicle numbers 113 are associated with the same mobile phone number 412, it is because the vehicle owner owns multiple vehicles or the vehicle number has changed due to replacement. By using the mobile phone number 412 as a key, it becomes possible to manage detailed information on the vehicles owned.

After this, the customer's mobile phone number 412, the vehicle number 113 linked to it, a wealth of information obtained from the vehicle number 113 (vehicle type, model, first registration date, next vehicle inspection date, facility usage record, etc.) etc.), information for sales promotion that matches the characteristics of customers and vehicles is printed out from a printing unit (not shown) provided in the facility, displayed on the information display unit 170, displayed on the customer In the form of transmission to a portable terminal such as a smart phone, etc., sales promotion information can be provided without bothering the employee at all, or simply by handing over the printed output.

In the explanation so far, the QR code 114 as corporate SNS account registration facilitation information for facilitating registration to the corporate SNS account is printed or displayed on the employee's portable terminal 200. However, it is not limited to that, and it is displayed on the information display unit 170 of the facility, or if the customer's mobile phone number has already been acquired for some reason, the QR code 114 or information equivalent to it, It may be sent directly to the customer's cell phone, and these are also included in the QR code output (more generally the 2D code output).

Next, a customer management system including the facility customer management device will be described. FIG. 14 is a configuration diagram of a customer management system 1 including a facility customer management device according to one embodiment of the present invention.

In a customer management system 1 including facility customer management devices, a plurality of facility customer management devices 100 are connected to a cloud system (which may be simply referred to as cloud or cloud computing) 300. The following functions are realized using the following hardware resources:

The facility management unit 310 has a comprehensive management function of the facility customer management apparatus 100 .

A corporate SNS account (or LINE corporate account) management unit 320 operates in conjunction with an SNS server (LINE server) 500 managed by an SNS (LINE) operator outside the cloud system 300 to manage one or more corporations to which facilities belong. Manage SNS accounts (or LINE corporate accounts).

The facility customer database 330 contains information acquired by the facility customer management apparatus 100, information registered in a corporate SNS account (or LINE corporate account) managed by the corporate SNS account (or LINE corporate account) management unit 320, and further, Information acquired from an external automobile registration information database, a light automobile registration information database, a vehicle catalog information database, etc. is accumulated using the customer's mobile phone number 412 as a key.

It should be noted that the vehicle number recognition unit 140, which is built in each customer management device 100 for facilities in the above description, may be provided in the facility management unit 310 on the cloud.

That is, an image photographed by the vehicle photographing unit 130 of the facility customer management apparatus 100 is transmitted to the facility management unit 310, the vehicle number recognition unit 140 provided in the facility management unit 310 recognizes the vehicle number, and the recognition result is obtained. A reply is made to the facility customer management device 100 .

By doing so, the configuration of the facility customer management device 100 is simplified, the installation cost can be reduced, and the function of the vehicle number recognition unit 140 can be easily updated when it becomes necessary. can.

In addition, in the explanation so far, SNS account registration facilitation information (or LINE corporate account registration facilitation information) for facilitating registration to the SNS account (or LINE corporate account) of the corporation to which the facility belongs Although it is assumed that the customer management device control unit 110 edits into a predetermined format, all or part of this processing may be performed by the facility management unit 310 on the cloud.

This also simplifies the configuration of the facility customer management apparatus 100, reduces installation costs, and facilitates updating of the editing function when necessary.

As described above, the customer management system including the facility customer management device can utilize these functions to provide the most effective promotional information to customers using the facility.

The customer management device for facilities of the present invention is a device for managing customer information that is highly effective in sales promotion activities, and is installed in an industrially extremely important vehicle energy supply station (facility) such as a gas station. It has industrial applicability.

1 Customer Management System 100 Including Customer Management Device for Facility 110 Customer Management Device for Facility 110 Customer Management Device Control Unit for Facility 111 Callback URL
112 facility identification number 113 vehicle number 114 QR code 120 communication interface unit 130 vehicle photographing unit 140 vehicle number recognition unit 150 two-dimensional code output unit 160 storage unit 170 information display unit 200 employee portable terminal 300 cloud system 310 facility management unit 320 Corporate SNS account management unit 330 Facility customer database 400 SNS registration screen 412 Customer mobile number 405 Customer information input request screen 410 Customer information input screen 420 Mobile phone number registration confirmation screen 430 Registration completion screen 440 Vehicle number confirmation screen

Claims (9)

- a facility customer management device control unit that controls each part of the device;
- A vehicle photographing unit that photographs vehicles entering the facility;
- A vehicle number recognition unit that recognizes the vehicle number from the image acquired by the vehicle imaging unit;
-In order to facilitate registration to the SNS account of the corporation to which the facility belongs, information including at least the vehicle number, the callback URL, and the facility identification number is sent by the facility customer management device control unit to a predetermined number. and a two-dimensional code output unit for outputting the edited model as a two-dimensional code machine-readable. The two-dimensional code includes information for displaying a screen requesting the facility user to enter a mobile phone number after the facility user registers with the corporate SNS account. The facility customer management device according to claim 1. - a facility customer management device control unit that controls each part of the device;
- A vehicle photographing unit that photographs vehicles entering the facility;
- A vehicle number recognition unit that recognizes the vehicle number from the image acquired by the vehicle imaging unit;
- Information including at least the vehicle number, the URL for callback, and the facility identification number for facilitating registration to the LINE (registered trademark) corporate account to which the facility belongs is stored by the facility customer management device control unit. and a two-dimensional code output unit for outputting a machine-readable two-dimensional code that has been edited into a predetermined format. The two-dimensional code includes information for displaying a screen requesting the facility user to enter a mobile phone number after the facility user is registered in the LINE (registered trademark) corporate account. 4. The facility customer management device according to claim 3, characterized in that: 4. The customer management apparatus for facilities according to claim 3, wherein read information, which is a result of whether or not the information provided to the terminal owned by the facility user has been read, is used for subsequent sales promotion activities. . - a facility customer management device according to claim 1 or claim 2;
- a facility management unit connected to a plurality of the customer management devices for facilities and managing facilities including the devices;
- A corporate SNS account management unit that connects to a plurality of customer management devices for facilities and manages a corporate SNS account of a corporation that operates a facility that includes the devices;
- A customer management system connected to a plurality of the facility customer management devices and/or the corporate SNS account management unit and having a facility customer database for storing and managing customer data. - a facility customer management device according to any one of claims 3 to 5;
- a facility management unit connected to a plurality of the customer management devices for facilities and managing facilities including the devices;
- A LINE (registered trademark ) corporate account management unit that connects to a plurality of customer management devices for facilities and manages LINE (registered trademark) corporate accounts of corporations that operate facilities that include the devices;
- A customer management system connected to a plurality of facility customer management devices and/or the LINE (registered trademark) corporate account management unit and having a facility customer database for storing and managing customer data. - a step in which the customer management device for the facility photographs the vehicle number of the customer visiting the facility;
- the facility customer management device recognizing the photographed vehicle number;
-The customer management device for the facility can machine-readable information including at least the vehicle number, the callback URL, and the facility identification number for facilitating registration to the SNS account of the corporation to which the facility belongs. a step of outputting from a two-dimensional code output unit as a two-dimensional code;
- A step in which the facility customer management device causes the customer to read the output two-dimensional code and prompts the customer to register in the corporate SNS account;
- A step in which the corporate SNS account management unit registers in the corporate SNS account when there is a customer's registration operation;
- the corporate SNS account manager prompting for the customer's mobile phone number;
- A customer management method for a facility, including a step in which a corporate SNS account management unit stores the mobile phone number in association with the vehicle number when the customer inputs the information. - a step in which the customer management device for the facility photographs the vehicle number of the customer visiting the facility;
- the facility customer management device recognizing the photographed vehicle number;
- The customer management device for facilities stores information including at least the vehicle number, the callback URL, and the facility identification number for facilitating registration to the LINE (registered trademark) corporate account to which the facility belongs. a step of outputting from a two-dimensional code output unit as a readable two-dimensional code;
- A step in which the facility customer management device causes the customer to read the output two-dimensional code and prompts the customer to register for the LINE (registered trademark) corporate account;
- A step in which the LINE (registered trademark) corporate account management unit registers with the LINE (registered trademark) corporate account when there is a customer's registration operation;
- the LINE® corporate account management prompting for the customer's mobile phone number;
- A customer management method for a facility, including a step in which the LINE (registered trademark) corporate account management unit stores the vehicle number in association with the mobile phone number when the customer inputs the information.

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