JP7152288B2 - System, method and program for providing content - Google Patents

Description

The present invention relates to a system, method, and program for providing content, and more particularly to a system, method, and program for providing content to passengers of vehicles such as taxis and shared buses. is.

Conventionally, techniques have been proposed for distributing content such as advertisements to passengers of vehicles such as taxis and shared buses. For example, Patent Literature 1 below discloses a system for distributing advertisement information corresponding to a requester who has requested taxi dispatch to an information processing terminal mounted in the taxi. In this system, for example, when a restaurant is the request source and requests the dispatch of a taxi, an advertisement corresponding to the restaurant is displayed on the information processing terminal mounted on the dispatched taxi.

JP 2014-63429 A

However, in the conventional system described above, although it is possible to provide content to passengers riding in a taxi, the provision of the content is limited to the period while the taxi is in the taxi. limited to output through a designated terminal. Therefore, for example, it cannot be said that the follow-up (for example, the provision of information to supplement the content provided during the ride, etc.) to the passengers after finishing the use of the taxi is sufficient.

One object of the embodiments of the present invention is to assist in providing appropriate content to vehicle passengers. Other objects of embodiments of the present invention will become apparent upon review of the specification as a whole.

A system according to one embodiment of the present invention is a system for providing content, comprising one or more computer processors, wherein the one or more computer processors, in response to execution of readable instructions, A process of outputting content on an in-vehicle terminal mounted in a vehicle, and a process of providing the passenger with related content related to the content output by the in-vehicle terminal while the passenger is in the vehicle. ,

A method according to one embodiment of the present invention is a method for providing content, executed by one or more computers, comprising the steps of: outputting content at an in-vehicle terminal installed in a vehicle; providing relevant content related to the content output at the in-vehicle terminal to the passenger while onboard the vehicle.

A program according to one embodiment of the present invention is a program for providing content, and in accordance with execution on one or more computers, the one or more computers are equipped with an in-vehicle terminal mounted on a vehicle. and a process of providing the passenger with related content related to the content output from the in-vehicle terminal while the passenger is in the vehicle.

Various embodiments of the present invention assist in providing appropriate content to vehicle passengers.

1 is a configuration diagram schematically showing the configuration of a network including a content providing system 1 according to one embodiment of the present invention; FIG. 2 is a block diagram schematically showing functions of a content distribution server 10 and an in-vehicle terminal 30 included in the content providing system 1; FIG. 6 is a diagram exemplifying information managed in an in-vehicle terminal information table 611; FIG. 6 is a diagram illustrating information managed in a content information table 612; FIG. FIG. 6 is a diagram exemplifying information managed in a dispatch request management table 613; FIG. FIG. 3 is a sequence diagram illustrating processes executed by the content distribution server 10 and the in-vehicle terminal 30 in response to confirmation of vehicle allocation in the vehicle allocation service; 4 is a sequence diagram illustrating processes executed by the content distribution server 10 and the in-vehicle terminal 30 when content is reproduced in the in-vehicle terminal 30. FIG. The figure which illustrates the screen 70 for vehicle-mounted terminals in the state which the guidance content is reproducing|regenerating. The figure which illustrates the screen 70 for in-vehicle terminals in the state where the default advertisement content is reproduced. 4 is a diagram exemplifying an e-mail address input screen 80; FIG. The figure which illustrates the screen 70 for vehicle-mounted terminals of the state which payment information is displayed.

Hereinafter, embodiments of the present invention will be described with reference to the drawings.

FIG. 1 is a configuration diagram schematically showing the configuration of a network including a content providing system 1 according to one embodiment of the present invention. The system 1 includes a content distribution server 10 and an in-vehicle terminal 30 communicatively connected to the server 10 via a communication network 20 such as the Internet and mounted in a taxi 40, as shown. In FIG. 1, only one vehicle-mounted terminal 30 is illustrated, but the system 1 may include a plurality of vehicle-mounted terminals 30 mounted on a plurality of taxis 40, respectively. The content providing system 1 has a function of providing content to passengers of the taxi 40 via the in-vehicle terminal 30 .

The content distribution server 10 is configured as a general computer, and as shown in FIG. /F 14 and a storage (storage device) 15, and these constituent elements are electrically connected via a bus or the like (not shown).

The computer processor 11 loads various programs stored in the storage 15 or the like into the main memory 12 and executes various instructions included in the programs. The main memory 12 is composed of, for example, a DRAM.

The input/output I/F 13 includes various input/output devices for exchanging information with a user or the like. The input/output I/F 13 includes, for example, information input devices such as keyboards and pointing devices (for example, mice, touch panels, etc.), voice input devices such as microphones, and image input devices such as cameras. The input/output I/F 13 includes an image output device (display device) such as a display and an audio output device such as a speaker.

The communication I/F 14 is implemented as hardware such as a network adapter, various types of communication software, or a combination thereof, and is configured to enable wired or wireless communication via the communication network 20 or the like.

The storage 15 is configured by, for example, a magnetic disk or flash memory. The storage 15 stores various programs including an operating system, various data, and the like.

In this embodiment, the server 10 can be configured using a plurality of computers each having the hardware configuration described above. For example, the server 10 may be composed of multiple server devices.

The content distribution server 10 configured in this way can be configured to have functions as a web server and an application server. , and transmits screen data (for example, HTML data) and control data according to the results of the processing to the vehicle-mounted terminal 30 . The in-vehicle terminal 30 may display a web page or other screen based on the received data.

In addition, as shown in FIG. 1, the content distribution server 10 is communicably connected to the dispatch management server 50 via the communication network 20, and can exchange various information with the server 50. It's becoming

In this embodiment, the dispatch management server 50 responds to a request from a user who operates a user terminal 52 communicatively connected via the communication network 20, and dispatches a taxi 40 to the user. Provides ride-hailing services. The service is provided, for example, through an application for dispatch service installed in the user terminal 52 configured as a smartphone. In addition, the vehicle allocation management server 50 operates a driver terminal 44 communicatively connected via the communication network 20 and provides a vehicle allocation service to a driver (crew member) who drives a taxi 40 via the driver terminal 44. It is configured to make various requests (for example, a request for picking up a vehicle, etc.). The vehicle allocation management server 50 includes a storage device that stores user information about users (passengers) of the vehicle allocation service.

For example, when the dispatch management server 50 receives a dispatch request including a user account and information specifying a boarding position (pickup position) from the user terminal 52, the dispatch management server 50 identifies the taxi 40 to be assigned to the received dispatch request. A pick-up request is transmitted to a driver terminal 44 corresponding to the taxi 40.例文帳に追加Upon receiving the pick-up request, the driver terminal 44 displays information (boarding position, etc.) related to the pick-up request, and also accepts input by the driver of a response to the pick-up request (“accept” or “not accept”). Send the reply to the server 50 . When the driver's answer is "accept", the server 50 determines that the vehicle allocation is confirmed and transmits that fact to the user terminal 52. allocates a new taxi 40. Note that the dispatch request via the user terminal 52 may be made by the user who gets on the taxi 40, or may be made by the dispatch service provider or the operator of the taxi company (in this case, for example, A dispatch request from the user to the operator can be made by telephone or the like.).

The in-vehicle terminal 30 is configured as a general computer, and as shown in FIG. 35, and these constituent elements are electrically connected via a bus or the like (not shown).

The computer processor 31 is configured as a CPU, GPU, or the like, reads various programs stored in the storage 35 or the like into the main memory 32, and executes various instructions included in the programs. The main memory 32 is composed of, for example, a DRAM.

The input/output I/F 33 includes various input/output devices for exchanging information with a user or the like. The input/output I/F 33 includes, for example, information input devices such as keyboards and pointing devices (for example, mice and touch panels), voice input devices such as microphones, and image input devices such as cameras. The input/output I/F 33 includes an image output device such as a display and an audio output device such as a speaker.

The communication I/F 34 is implemented as hardware such as a network adapter, various types of communication software, or a combination thereof, and is configured to enable wired or wireless communication via the communication network 20 or the like.

The storage 35 is configured by, for example, a magnetic disk or flash memory. The storage 35 stores various programs including an operating system, various data, and the like. A program stored in the storage 35 can be downloaded from an application market or the like and installed.

In the present embodiment, the in-vehicle terminal 30 may be configured as a tablet terminal, smart phone, digital signage device, smart speaker, or the like. In this embodiment, the in-vehicle terminal 30 can be installed at any position inside the cabin of the taxi 40 . For example, the in-vehicle terminal 30 is installed near the headrest of the passenger's seat so that the image output device such as the display faces the rear seat.

In addition, as shown in FIG. 1, the in-vehicle terminal 30 is communicably connected to a taximeter 42 installed in a taxi 40 (for example, via short-range wireless communication such as BLE). Various types of information can be exchanged with 42. In addition to the taxi meter 42, the taxi 40 includes a car navigation system, various payment devices (for example, a credit card payment terminal, etc.), a radio for taxis, and various devices necessary for taxi business such as a drive recorder. A device can be installed.

In addition, the vehicle-mounted terminal 30 can be communicably connected to the content distribution server 10, the vehicle allocation management server 50, and the user terminal 52 via the communication network 20, as shown in FIG. Furthermore, the in-vehicle terminal 30 can be communicably connected to the driver terminal 44 via the communication network 20 or short-range wireless communication such as BLE.

Next, functions of the content providing system 1 of this embodiment will be described. FIG. 2 is a block diagram schematically showing the functions of the content distribution server 10 and the in-vehicle terminal 30 included in the system 1. As shown in FIG. As shown in the figure, the server 10 includes an information storage management unit 61 that stores and manages information, a content distribution control unit 63 that controls distribution of content to the in-vehicle terminal 30, and a and a related content provision control unit 65 for controlling provision of related content to passengers. These functions are realized by the cooperative operation of hardware such as the computer processor 11 and the main memory 12, and various programs and data stored in the storage 15 and the like. It is implemented by the computer processor 11 executing instructions included in the loaded program. Also, these functions of the content distribution server 10 can be realized by cooperation between the server 10 and the in-vehicle terminal 30 , or can be realized by the in-vehicle terminal 30 .

In addition, as shown in FIG. 2 , the vehicle-mounted terminal 30 has an information storage management section 67 that stores and manages information, and an information input/output control section 69 that controls input/output of information in the vehicle-mounted terminal 30 . These functions are realized by the cooperative operation of hardware such as the computer processor 31 and the main memory 32, and various programs and data stored in the storage 35 and the like. It is implemented by the computer processor 31 executing instructions included in the loaded program. Also, these functions of the in-vehicle terminal 30 can be realized by cooperation between the content distribution server 10 and the in-vehicle terminal 30 or by the server 10 .

The information storage management unit 61 of the content distribution server 10 is configured by the storage 15 and the like, and stores and manages various information. For example, as shown in FIG. 2, the information storage management unit 61 has an in-vehicle terminal information table 611 that manages information about the in-vehicle terminal 30 and a content information table 612 that manages information about content distributed to the in-vehicle terminal 30. , a vehicle allocation request management table 613 for managing information related to vehicle allocation requests in the vehicle allocation service provided by the vehicle allocation management server 50; and a related content DB 615 that stores itself.

The content distribution control unit 63 of the content distribution server 10 executes various processes related to control of content distribution. For example, the content distribution control unit 63 is configured to transmit content stored in the content DB 614 to the in-vehicle terminal 30 .

The related content provision control unit 65 of the content distribution server 10 executes various processes related to control of provision of related content. In this embodiment, the related content provision control unit 65 is configured to provide the passenger with related content related to the content output from the in-vehicle terminal 30 while the passenger is in the taxi 40. there is For example, the related content provision control unit 65 identifies content output from the in-vehicle terminal 30 while a passenger is in the taxi 40 among a plurality of content stored in the content DB 614, and provides information related to the identified content. is configured to provide relevant content to passengers. Furthermore, the related content provision control unit 65 can provide content related to the user information based on the information linked to the user account of the passenger on boarding using the dispatch service. Correspondence between content and related content related to the content is managed in the content information table 612, for example.

The information storage management unit 67 of the in-vehicle terminal 30 is configured by the storage 35 and the like, and stores and manages various information. For example, the information storage manager 67 is configured to store content received from the content distribution server 10 and other content.

The information input/output control unit 69 of the in-vehicle terminal 30 executes various processes related to control of information input/output in the in-vehicle terminal 30 . For example, the information input/output control unit 69 outputs content transmitted in a streaming format from the content distribution server 10, or content downloaded from the content distribution server 10 or another device and stored in the storage 35 or the like. is configured to output

As described above, the content providing system 1 according to the present embodiment outputs content from the in-vehicle terminal 30 mounted in the taxi 40, and also outputs content from the in-vehicle terminal 30 while a passenger is in the taxi 40. Since related content related to the content to be provided is provided to the passenger, it is possible to follow up on the passenger through the provision of the related content. In other words, the content providing system 1 assists in providing appropriate content to vehicle passengers.

In this embodiment, the content output from the in-vehicle terminal 30 includes various types of electronic content, such as moving images, still images, and audio, or combinations thereof. In other words, the information input/output control unit 69 of the in-vehicle terminal 30, for example, reproduces video content composed of moving images and audio (displays images and outputs audio), and reproduces silent video content composed only of moving images or still images. It is configured to reproduce (display images) or reproduce (output audio) audio-only content. These contents can be configured as advertisements, programs, movies, music, BGM, or the like.

In this embodiment, related content may be provided to passengers at various times. For example, related content is provided to the passenger in response to the passenger getting off the taxi 40 . For example, the related content provision control unit 65 of the content distribution server 10 can be configured to provide related content to passengers on the condition that the passenger's getting off the train is recognized. Passenger disembarkation is detected by, for example, the taxi meter 42 (for example, detected in response to the driver's operation to switch the taxi meter to an empty car, a pick-up car, etc.), directly from the taxi meter 42, or via the in-vehicle terminal 30 or the driver The content distribution server 10 is notified of the passenger's getting off via the terminal 44 or the like. Alternatively, the content distribution server 10 is notified of the passenger's disembarkation in response to the driver's input operation regarding disembarkation or settlement (payment) to the driver terminal 44 . Such a configuration enables, for example, follow-up for passengers at a timing after finishing using the vehicle (after getting off the vehicle). Note that the related content may be provided to the passenger immediately after getting off the vehicle, or may be performed after a predetermined time has elapsed after getting off the vehicle.

In this embodiment, the content can be output at the in-vehicle terminal 30 at various timings. For example, the content is output at the corresponding in-vehicle terminal 30 according to the passenger boarding the taxi 40 . In this case, the information input/output control unit 69 of the vehicle-mounted terminal 30 can be configured to output content on the condition that it recognizes that a passenger has boarded the taxi 40 . Passenger boarding is detected, for example, by the taxi meter 42 (for example, detected in response to the driver's operation to switch the taxi meter to the actual vehicle (rental), etc.), and recognition of passenger boarding by the in-vehicle terminal 30 is, for example, In addition to being based on information provided by the taxi meter 42, it may be performed based on an input operation to the driver terminal 44 or the like regarding boarding or actual driving start. Such a configuration enables content to be output at the timing when a passenger starts using the vehicle (gets into the vehicle).

In this embodiment, related content provided to passengers includes various electronic content. For example, related content includes coupons or questionnaires related to advertisements output as content on the in-vehicle terminal 30 . For example, coupons or questionnaires related to stores, products, or the like targeted for advertisement of content output from the in-vehicle terminal 30 are provided to passengers as related content. A questionnaire is provided, for example, as a web page incorporating the questionnaire, and responses to the questionnaire are managed on the corresponding website. Such a configuration can support, for example, increasing advertising effectiveness by providing coupons or questionnaires.

In this embodiment, relevant content may be provided to passengers in various ways and manners. For example, when the taxi dispatch service provided by the dispatch management server 50 is used for dispatching the taxi 40, the related content provision control unit 65 of the content distribution server 10 uses the user account of the passenger managed in the dispatch service. to provide relevant content. A user account managed in the vehicle allocation service can be provided from the vehicle allocation management server 50 to the content distribution server 10 . The user account includes, for example, an account for using the ride-hailing service, and for example, related content sent to the account is transmitted within the ride-hailing service (e.g., via an application or website for the ride-hailing service). ) can be output and managed. In addition, user accounts managed in the dispatch service include, for example, accounts for using other services such as e-mail addresses or accounts for chat services, for example, related content sent to accounts of other services may be output and managed within the other service (eg, via an application or website for the other service). Such a configuration enables convenient provision of relevant content using the passenger's user account managed in the dispatch service.

In addition, for example, the related content provision control unit 65 of the content distribution server 10 may use the passenger's user account (account for using the dispatch service or other service provided by the dispatch management server 50) input via the on-vehicle terminal 30. etc.). For example, the information input/output control unit 69 of the in-vehicle terminal 30 uses a user account input by the passenger via a predetermined screen, or predetermined communication with the passenger's user terminal 52 (near-field wireless communication, or The related content provision control unit 65 of the content distribution server 10 accepts a user account received via ultrasonic communication, etc., and transmits the information to the content distribution server 10 . configured to provide relevant content via. Such a configuration enables convenient provision of related content using the passenger's user account entered via the on-board terminal 30 .

Here, the passenger's user account may be transmitted from the passenger's user terminal 52 to the content distribution server 10 . For example, the information input/output control unit 69 of the in-vehicle terminal 30 displays the information for transmitting the user account (for example, the URL of the website of the server 10 for entering the user account) in a two-dimensional code or the like. , is provided to the user terminal 52 through optical reading by a camera or the like provided in the user terminal 52 . Alternatively, the information input/output control unit 69 of the in-vehicle terminal 30 transmits information for transmitting the user account to the user terminal 52 by predetermined communication (near-field wireless communication, ultrasonic communication, etc.). Configured. Based on the provided information for transmitting the user account, the user terminal 52 transmits the user account to the content distribution server 10 . At that time, the user terminal 52 may display a screen for prompting the passenger to enter a user account.

Further, for example, the related content provision control unit 65 of the content distribution server 10 transmits reception information for receiving the related content (for example, the URL of the storage location of the related content, etc.) via the vehicle-mounted terminal 30 to the passenger. may be configured to provide to user terminals 52 of In this case, the related content is transmitted to the user terminal 52 in response to a request using the reception information from the user terminal 52 (for example, a request for access to the URL included in the reception information). Such reception information is provided to the user terminal 52 through optical reading of a two-dimensional code or the like, or is transmitted to the user terminal 52 by predetermined communication. Such a configuration enables easy provision of related content using the information for reception.

In addition to the above-described related content, the related content provision control unit 65 of the content distribution server 10 also provides at least a portion of the traveling route of the taxi 40 while the passenger is on board the taxi 40 (for example, route route-related content related to at least one of the start point (i.e. pick-up/pick-up position), waypoint, and end point (i.e. drop-off/destination) of the . The route-related content includes, for example, content related to shops located near the start point, passing point, or end point of the travel route, and includes various electronic contents including coupons and questionnaires. Such a configuration makes it possible to provide not only content related to the content provided via the in-vehicle terminal 30, but also content related to the travel route.

Next, a specific example of the content providing system 1 of this embodiment having such functions will be described. In this specific example, an in-vehicle terminal 30 is installed in each passenger room of a plurality of taxis 40 to be dispatched in the dispatch service provided by the dispatch management server 50. , provides content to taxi 40 passengers.

First, in this example, information managed by each table will be described. FIG. 3 illustrates information managed in the vehicle-mounted terminal information table 611 in this example. The in-vehicle terminal information table 611 manages information about each of the plurality of in-vehicle terminals 30 installed in each of the plurality of taxis 40, and as shown in the figure, is associated with a "terminal ID" that identifies each in-vehicle terminal 30. information such as a "vehicle ID" for identifying the vehicle (taxi 40) in which the in-vehicle terminal 30 is installed, and "predetermined content information" that is information related to pre-stored advertising content in the in-vehicle terminal 30. to manage. The vehicle ID is also used in the dispatch management server 50 to identify each taxi (vehicle). The predefined content information, which will be described in detail later, includes a content ID that identifies each of a predetermined number of predefined advertising contents.

FIG. 4 illustrates information managed in the content information table 612 in this example. The content information table 612 manages information relating to content (content stored in the content DB 614) distributed to the in-vehicle terminal 30, and as illustrated, is associated with a “content ID” that identifies individual content. and manages information such as "related content ID" that identifies related content related to this content. In this example, the content distributed to the in-vehicle terminal 30 is advertisement content configured as an advertisement for a specific store, product, or the like. Also, the related content is configured as a coupon related to the store, product, or the like. In this example, one related content (coupon) corresponds to one advertising content, but in another example of the present embodiment, one advertising content corresponds to a plurality of related content. can be configured accordingly.

FIG. 5 illustrates information managed in the dispatch request management table 613 in this example. The vehicle allocation request management table 613 manages information for each vehicle allocation request in the vehicle allocation service. "User information", "Vehicle dispatch information" which is the dispatch contents of this dispatch request, "Content information" which is information about advertising content selected for the corresponding passenger, It manages information such as a "terminal ID" for identifying the in-vehicle terminal 30, a "related content provided flag" indicating whether or not the relevant content has been provided to the corresponding passenger, and the like. Although details will be described later, these pieces of information managed in the vehicle allocation request management table 613 are appropriately set according to confirmation of vehicle allocation in the vehicle allocation service. The user information is information for each user managed by the vehicle allocation management server 50 (vehicle allocation service), and includes a user account for the vehicle allocation service, name, gender, age, telephone number, address, language used, and vehicle allocation service. including the frequency of use of The vehicle allocation information is information for each vehicle allocation managed by the vehicle allocation management server 50 (vehicle allocation service), and includes the vehicle ID of the allocated taxi 40, pick-up place (planned boarding place), destination (planned alighting place). ), including the driving route from the pick-up point to the destination. The content information also includes a content ID that identifies each of the predetermined number of advertising content selected for the passenger.

Next, the operation of the content providing system 1 in this example will be described. First, the operation when the content distribution server 10 distributes content to the in-vehicle terminal 30 will be described. In this example, in the dispatch service provided by the dispatch management server 50, content is distributed when the driver accepts the pick-up request based on the dispatch request from the user (the dispatch is confirmed). FIG. 6 is a sequence diagram illustrating processes executed by the content distribution server 10 and the in-vehicle terminal 30 in response to such determination of vehicle allocation. When the vehicle allocation is confirmed in the vehicle allocation service, the content distribution server 10 first acquires and registers the vehicle allocation request information from the vehicle allocation management server 50 (step S100). Specifically, the vehicle allocation request information (user information and vehicle allocation information) acquired from the vehicle allocation management server 50 is registered in the vehicle allocation request management table 613 .

Next, the content distribution server 10 selects advertising content to be provided to passengers based on the acquired dispatch request information (step S110). In this example, based on the acquired dispatch request information, a predetermined number (for example, three) of contents are selected from among the plurality of advertisement contents stored in the contents DB 614 . For example, advertising content suitable for passengers is selected based on the gender, age, destination, etc. of the user (passenger).

Subsequently, the content distribution server 10 registers the selected advertisement content in the dispatch request management table 613 and transmits it to the vehicle-mounted terminal 30 (step S120). Specifically, the server 10 registers the content ID of the selected advertising content as content information in the dispatch request management table 613, and registers the terminal ID corresponding to the vehicle ID of the taxi 40 included in the dispatch information as the in-vehicle terminal information. The table 611 is referred to and specified, and the advertising content is transmitted to the in-vehicle terminal 30 corresponding to the specified terminal ID. The identified terminal ID is also registered in the dispatch request management table 613 .

Then, upon receiving the advertising content transmitted from the content distribution server 10, the vehicle-mounted terminal 30 stores the advertising content in the storage 35 or the like (step S130). As described above, in this example, when a vehicle is dispatched by the dispatch service provided by the dispatch management server 50, before the passengers board the taxi 40, the in-vehicle terminal 30 installed in the taxi 40 receives the relevant Advertisement content suitable for passengers is pre-stored. Note that it is also possible to manage the effective period of the advertising content stored in the vehicle-mounted terminal 30 and prohibit the reproduction of the advertising content outside the effective period.

The operation when the content distribution server 10 distributes content to the in-vehicle terminal 30 has been described above. Next, the operation of reproducing content on the in-vehicle terminal 30 while a passenger is in the taxi 40 will be described. FIG. 7 is a sequence diagram illustrating processes executed by the content distribution server 10 and the in-vehicle terminal 30 when content is reproduced in the in-vehicle terminal 30. As shown in FIG. First, as shown in the figure, while the state of taxi 40 is not "actual vehicle", vehicle-mounted terminal 30 waits for taxi 40 to become "actual vehicle" (NO in step S200). Specifically, the in-vehicle terminal 30 indicates a change to the “actual vehicle” when the driver performs a predetermined operation (such as selecting the actual vehicle button) on the taxi meter 42 as the passenger gets on the taxi 40. Wait for information to be sent from taximeter 42 .

Then, when the status of taxi 40 becomes "actual vehicle" (YES in step S200), in-vehicle terminal 30 reproduces guidance content (step S205). The guidance content is pre-stored in the storage 35 or the like of the vehicle-mounted terminal 30, and in this example, is configured as silent video content. FIG. 8 shows an in-vehicle terminal screen 70 displayed on the in-vehicle terminal 30, and exemplifies the screen 70 in a state where guidance content is being reproduced. The in-vehicle terminal screen 70 is configured to display content on the entire screen, and a menu object 72 for displaying various information is arranged in the lower left corner of the screen. When the object 72 is selected, a predetermined menu for acquiring and displaying various information (for example, traffic information, weather forecast information, etc.) from the outside is displayed on the in-vehicle terminal screen 70 .

Guidance content in this example includes guidance information for boarding passengers. Specifically, as shown in FIG. 8, the guidance information includes the message "Thank you for riding. Please fasten your seatbelt." Contains animations that correspond to actions to be taken. The guide content is configured as content with a predetermined playback time (for example, 60 seconds).

Returning to the sequence diagram of FIG. 7, after the reproduction of the guidance content is completed, the in-vehicle terminal 30 reproduces the advertisement content (step S210). In this example, when a vehicle allocation request is made in the vehicle allocation service provided by the vehicle allocation management server 50, the advertising content is transmitted in advance from the content distribution server 10, and stored in the vehicle-mounted terminal 30, the advertising content is reproduced. In addition, when no request for dispatch in the dispatch service has been made (in the case of wireless dispatch by the taxi company, or waiting for the taxi to run or wait), the predetermined advertising content previously stored in the in-vehicle terminal 30 is reproduced. be done.

Here, in this example, when the vehicle allocation request for the vehicle allocation service has not been made and the default advertising content is to be reproduced, the in-vehicle terminal 30 inputs the passenger's e-mail address while the default advertising content is being reproduced. becomes possible. FIG. 9 illustrates an in-vehicle terminal screen 70 in which default advertising content is being played. As shown, the screen 70 in this state has a coupon acquisition button 74 labeled "Get Coupon" in the lower right corner of the screen.

When the coupon acquisition button 74 is selected, an e-mail address input screen 80 illustrated in FIG. 10 is superimposed on the in-vehicle terminal screen 70 and displayed. The screen 80, as shown, displays a message "Enter your email address to get coupons that can be used at this store." Below the message, enter your email address. It has an input area 82 for Taxi 40 passengers enter their e-mail address to receive information regarding coupons via this area 82 . The passenger of the taxi 40 can choose not to enter the e-mail address if he or she does not want the coupon.

Returning to the sequence of FIG. 7, reproduction of the advertising content is repeated until taxi 40 reaches the destination and enters the "payment" state (NO in step S220). For example, when the reproduction of the last content among the predetermined number of advertisement contents is completed, the reproduction of the first reproduced advertisement content is resumed.

Then, when the state of taxi 40 becomes "payment" (YES in step S220), onboard terminal 30 displays payment information (step S230). Specifically, the in-vehicle terminal 30 receives from the taxi meter 42 information indicating a change to "payment" in response to a predetermined operation (such as an operation of selecting a payment button) on the taxi meter 42 by the driver of the taxi 40. to display payment information.

FIG. 11 illustrates the onboard terminal screen 70 on which payment information is displayed. The screen 70 in this state displays, as payment information, the total payment amount and its breakdown (fare, discount, other fees, etc.). These payment information are provided by the taximeter 42 .

Then, when the taxi 40 is in a state other than "payment" (YES in step S240), the in-vehicle terminal 30 determines whether or not it is possible to provide related content to the passengers of the taxi 40 (step S245). . Specifically, the in-vehicle terminal 30 receives from the taxi meter 42 information indicating a change to a state other than payment (for example, "vacant") in response to a predetermined operation on the taxi meter 42 by the driver of the taxi 40. , determines whether or not the related content can be provided.

In this example, if a vehicle allocation request has been made for the vehicle allocation service, or if a vehicle allocation request has not been made for the vehicle allocation service but an e-mail address has been entered via the e-mail address input screen 80, related content is determined to be available. On the other hand, if no vehicle allocation request has been made for the vehicle allocation service and no e-mail address has been entered, it is determined that the related content cannot be provided.

Then, when it is determined that the related content can be provided to the passengers of the taxi 40 (YES in step S245), the vehicle-mounted terminal 30 transmits a notification of passenger deboarding to the content distribution server 10 (step S250). . Here, if the e-mail address has been entered via the e-mail address input screen 80, the entered e-mail address is sent along with the notification of the passenger getting off. Note that if it is not determined that the related content can be provided to the passengers of the taxi 40 (NO in step S245), the passenger getting off is not notified.

Then, upon receiving the notification of passenger deboarding from the in-vehicle terminal 30, the content distribution server 10 identifies related content (step S260). Specifically, when a vehicle allocation request has been made in the vehicle allocation service, the content information table 612 contains content related to each of a predetermined number of advertising contents selected and distributed in response to confirmation of vehicle allocation in the vehicle allocation request. and by referring to the dispatch request management table 613. Further, when no vehicle allocation request has been made in the vehicle allocation service, the related contents of each of the predetermined number of predetermined advertisement contents in the corresponding vehicle terminal 30 refer to the vehicle terminal information table 611 and the content information table 612. identified by

Subsequently, the content distribution server 10 provides the identified related content to the passengers (step S270). Specifically, when a vehicle allocation request is made for a vehicle allocation service, a coupon as related content is transmitted to the user account for the vehicle allocation service via the vehicle allocation management server 50 . When the coupon is sent to the user account for the vehicle dispatch service, the coupon is displayed on the user terminal 52 or the like via the vehicle dispatch service application or website. Also, when no vehicle allocation request has been made in the vehicle allocation service, an e-mail containing a URL for downloading a coupon as related content is sent to the e-mail address input by the passenger. When the e-mail is sent, the coupon is displayed on the user terminal 52 or the like that accessed the URL included in the e-mail. Passengers of the taxi 40 can, for example, use the coupons to obtain benefits such as discounts when shopping at real or virtual (online) stores. It should be noted that when a vehicle allocation request is made in the vehicle allocation service, the value of the related content provided flag in the vehicle allocation request management table 613 is updated according to the provision of the related content.

In the above example, instead of or in addition to the coupon information, a questionnaire regarding stores or products corresponding to the advertising content may be provided as related content. For example, by answering the questionnaire, the passengers of the taxi 40 receive a predetermined reward (for example, a reward unrelated to the advertising content such as points that can be used in the dispatch service, and samples of products corresponding to the advertising content). can include physical rewards, etc.). Furthermore, a URL for displaying detailed information on the advertising content may be displayed.

In the above example, route-related content based on the travel route may be provided in addition to the coupon information. In this case, the content providing server 10 is configured to transmit route-related content selected based on the travel route included in the vehicle allocation information acquired from the vehicle allocation management server 50 to the passenger's user account.

In the above-described example, the passenger is configured to enter an e-mail address for receiving information on related contents (coupons) via the e-mail address input screen 80 when no dispatch request has been made in the dispatch service. However, the user account for providing related content is not limited to an e-mail address, and other accounts may be entered. For example, when a user who has a user account for a vehicle dispatch service gets into a taxi 40 without making a dispatch request for the vehicle dispatch service, the user inputs the user account for the vehicle dispatch service via the in-vehicle terminal 30. It may be possible to do so.

In the above example, the related content is transmitted to the passenger's user account, but the reception information for receiving the related content may be transmitted directly to the passenger's user terminal 52 . For example, a URL for downloading related content may be provided from the on-vehicle terminal 30 to the user terminal 52 after the passenger completes payment or before the payment is completed. For example, the URL corresponding to the content related to the predetermined advertising content is stored in advance in the in-vehicle terminal 30, and corresponds to the content related to the advertising content selected and distributed by the content providing server 10 in response to the confirmation of the dispatch of the vehicle. For example, the URL to be displayed can be transmitted from the server 10 to the in-vehicle terminal 30 together with the advertisement content when the advertisement content is distributed.

In the above example, the content providing server 10 selects and distributes advertising content in response to confirmation of dispatch in the dispatch service, but such selection or distribution of advertising content may be executed at other timings. For example, in another example of the present embodiment, selection or distribution of advertising content by the content providing server 10 is performed in response to a pick-up request to the driver terminal 44 by the dispatch management server 50, or the state of the taxi 40 is "actual vehicle ”.

In the above example, when a vehicle allocation request is made in the vehicle allocation service provided by the vehicle allocation management server 50, the advertising content transmitted in advance from the content distribution server 10 and stored in the vehicle-mounted terminal 30 is reproduced. In the case where a dispatch request is not made in the service, the default advertising content pre-stored in the in-vehicle terminal 30 is configured to be played back. User attribute information of the passenger is acquired by analyzing the image (image of the passenger), and based on the user attribute information, advertising content to be reproduced is selected from the advertising content stored in the in-vehicle terminal 30, or Advertising content to be additionally downloaded or streamed may be selected from advertising content stored in the content DB 614 of the content distribution server 10 . Also, in place of the passenger user attribute information acquired by analyzing the input image of the camera provided in the vehicle-mounted terminal 30, user attribute information associated with the passenger's user account acquired via the vehicle-mounted terminal 30 can be used. .

In the content providing system 1 according to the present embodiment described above, in addition to outputting content from the in-vehicle terminal 30 mounted in the taxi 40, content is output from the in-vehicle terminal 30 while passengers are boarding the taxi 40. Since related content (for example, coupons related to stores or products targeted for advertisement of content) is provided to the passenger, it is possible to follow up on the passenger through the provision of the related content. Become. In other words, the content providing system 1 assists in providing appropriate content to vehicle passengers.

In the above-described embodiment, the content is provided to the passengers of the taxi 40 via the in-vehicle terminal 30 mounted on the taxi 40. However, in another embodiment of the present invention, another terminal such as a shared bus may be used. Content can be provided to passengers of the vehicle via an in-vehicle terminal mounted on the vehicle.

In the embodiment described above, the content distribution server 10 is configured to have a content DB 614 that stores content provided to passengers. Stored in the server and provided from the external server. Similarly, the related content stored in the related content DB 615 in the above embodiment is stored in a server external to the content distribution server 10 and provided from the external server in another embodiment of the present invention.

The processes and procedures described herein, other than those explicitly described, may be implemented in software, hardware, or any combination thereof. For example, the processes and procedures described herein are implemented by implementing logic corresponding to the processes and procedures in media such as integrated circuits, volatile memory, non-volatile memory, magnetic disks, and the like. Moreover, the processes and procedures described in this specification can be implemented as computer programs corresponding to the processes and procedures, and can be executed by various computers.

Although the processes and procedures described herein are described as being performed by a single device, software, component or module, such processes or procedures may be performed by multiple devices, software, components or modules. and/or by multiple modules. Also, the software and hardware elements described herein can be implemented by aggregating them into fewer components or by decomposing them into more components.

In this specification, even if the components of the invention are described as either singular or plural, or are described without being limited to either singular or plural, when the context requires otherwise , the component may be singular or plural.

1 content providing system 10 content distribution server 11 computer processor 15 storage 20 communication network 30 in-vehicle terminal 31 computer processor 35 storage 42 taximeter 44 driver terminal 50 vehicle allocation management server 52 user terminal 61 information storage management section 611 in-vehicle terminal information table 612 content information Table 613 Vehicle allocation request management table 614 Content DB
615 Related content database
63 Content distribution control unit 65 Related content provision control unit 67 Information storage management unit 69 Information input/output control unit 70 In-vehicle terminal screen 80 E-mail address input screen

Claims (10)

A system for providing content, comprising one or more computer processors, comprising:
The one or more computer processors, in response to executing readable instructions,
A process of outputting content from an in-vehicle terminal installed in a vehicle;
providing the passenger with related content related to the content output on the in-vehicle terminal while the passenger is in the vehicle;
The process of providing the related content includes providing the related content via the passenger's user account managed in the dispatch service used by the passenger to dispatch the vehicle;
The related content is output on the passenger's user terminal via an application or website for the dispatch service.
system. The process of outputting the content includes outputting the content selected based on at least user information of the passenger managed in the dispatch service,
The process of providing the relevant content includes providing the relevant content via the user account included in the user information of the passenger;
The system of Claim 1. The one or more computer processors further perform a process of recognizing that the passenger has exited the vehicle,
The process of providing the relevant content includes providing the relevant content to the passenger, contingent upon recognizing that the passenger has exited the vehicle.
3. The system of claim 1 or 2. The one or more computer processors further perform a process of recognizing boarding of the vehicle by the passenger,
The process of outputting the content includes outputting the content at the in-vehicle terminal on the condition that the passenger's boarding of the vehicle is recognized as a necessary condition.
4. The system of any one of claims 1-3. the content includes an advertisement;
The process of providing the related content includes providing the related content including coupons or questionnaires related to the advertisement output as the content,
5. The system of any one of claims 1-4. The process of providing the relevant content includes providing the relevant content via the passenger's user account entered via the in-vehicle terminal;
6. The system of any one of claims 1-5. The one or more computer processors further perform a process of providing reception information for receiving the related content to the user terminal via the in-vehicle terminal,
The process of providing the related content includes transmitting the related content to the user terminal in response to a request from the user terminal using the receiving information.
7. The system of any one of claims 1-6. In addition to the related content, the process of providing the related content provides the passenger with route-related content related to at least a portion of a travel route of the vehicle while the passenger is in the vehicle. including to
8. The system of any one of claims 1-7. A method, executed by one or more computers, for providing content, comprising:
a step of outputting content from an in-vehicle terminal mounted in a vehicle;
providing the passenger with related content related to the content output on the in-vehicle terminal while the passenger is in the vehicle;
providing the relevant content includes providing the relevant content via the passenger's user account managed in the dispatch service used by the passenger to dispatch the vehicle;
The related content is output on the passenger's user terminal via an application or website for the dispatch service.
Method. A program for providing content,
Upon execution on one or more computers, to said one or more computers,
A process of outputting content from an in-vehicle terminal installed in a vehicle;
a process of providing the passenger with related content related to the content output on the in-vehicle terminal while the passenger is in the vehicle;
The process of providing the related content includes providing the related content via the passenger's user account managed in the dispatch service used by the passenger to dispatch the vehicle;
The related content is output on the passenger's user terminal via an application or website for the dispatch service.
program.

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