JP7136515B1 - PROMOTION SUPPORT DEVICE, PROMOTION SUPPORT PROGRAM, AND PROMOTION SUPPORT METHOD FOR PROMOTING TIE-UP BETWEEN COMPANY AND NPO AND SUPPORTING COMPANY PROMOTION AND NPO ACTIVITIES - Google Patents

Abstract

A promotion support device for supporting both the NPO and the company by realizing a tie-up that benefits both the NPO and the company that donates to the NPO. A promotion support device outputs NPO information about an NPO, activity information of the NPO, and tie-up information about the details and conditions of the tie-up with the NPO in association with each other. Received a tie-up request indicating a desire for a tie-up, received instructions from the NPO as to whether or not to accept the tie-up request, executed processing related to the conclusion of a contract between the NPO and the company, and concluded a contract between the NPO and the company If it is confirmed, it executes processing related to payment of the tie-up fee and outputs information for certifying the details of the rights given to the company by the tie-up defined in the tie-up information. [Selection drawing] Fig. 6

Description

Application of Article 30, Paragraph 2 of the Patent Law Dessun Co., Ltd. website TIE UP PROMOTION website Dessun Co., Ltd. note page (website) Kyushu/Yamaguchi Venture Market 2021 (Kyushu/Yamaguchi Venture Award) FUNDINNO website Saga Prefectural Office PR website Press release

The present invention relates to a promotion support device, a promotion support program, and a promotion support method for promoting a tie-up between a company and an NPO to support promotion.

Awareness of sustainability is increasing in society as a whole, and an increasing number of companies are tackling SDGs (Sustainable Development Goals) defined by the United Nations. In recent years, the necessity of SDGs has been aroused at a rapid speed not only for large companies but also for small and medium-sized enterprises, etc., and efforts for SDGs have become a major issue for each company.

However, there are many cases where companies do not have accurate knowledge about the SDGs, and end up simply stating the SDGs, resulting in activities that are far from essential social contributions. For example, there are examples of posting the SDGs logo on a company's website for the time being, or posting content about contributing to the SDGs by forcibly linking it to an existing business.

In the above cases, there is a risk that the credibility of the company will decline due to the so-called SDGs wash. SDGs wash is to ridicule the seemingly lacking substance of the 17 Sustainable Development Goals (SDGs) set by the United Nations. For example, when the SDGs logo is only displayed on the website as described above, when the company's business is simply associated with the SDGs, or when expressions that exaggerate the facts or lack evidence are used. etc., the risk of SDGs wash increases.

Therefore, it is necessary to tackle the SDGs in earnest, rather than just tackling them. However, it is difficult for SMEs, etc., who do not have enough resources such as personnel and funds to seriously consider and implement the SDGs, to work on the SDGs.

Here, in relation to the growing awareness of SDGs, the activities of non-profit organizations (hereafter referred to as "NPOs") that carry out social contribution activities are also attracting attention. has also been proposed (see Patent Document 1).

Japanese Patent No. 6822711

However, the technology described in Patent Document 1 effectively collects funds for advertising expenses from lenders, attracts supporters who wish to make donations through advertisements, and maximizes donations to NPOs to support NPOs. It is a technology that does not solve the problems on the company side as described above or support the efforts on the company side.

The present invention has been made in view of the above circumstances, and a promotion support device for supporting both the NPO and the company by realizing a tie-up that brings benefits to both the NPO and the company that donates to the NPO. The purpose is to provide a promotion support program and a promotion support method.

In order to achieve the above object, a promotion support device according to an embodiment of the present invention includes an NPO information registration unit, an activity information registration unit, a tie-up information registration unit, a company information registration unit, a tie-up request reception unit, an acceptance/rejection It has a reception part, a contract conclusion part, a confirmation part, a settlement part, and an output part. The NPO information registration unit accepts registration of NPO information about the NPO from NPOs that engage in social contribution activities. The activity information registration unit receives, from NPOs, registration of activity information relating to the content of social contribution activities carried out by the NPO. The tie-up information registration unit receives registration of tie-up information regarding the content and conditions of the tie-up with the NPO from the NPO. The enterprise information registration unit accepts registration of enterprise information about the enterprise from a for-profit enterprise that desires a tie-up with an NPO. The tie-up request reception unit corresponds to the NPO information received by the NPO information registration unit, the activity information corresponding to the NPO information received by the activity information registration unit, and the NPO information received by the tie-up information registration unit. In addition to outputting the tie-up information in association with the tie-up information, it receives a tie-up request from the company indicating the desire for tie-up with the NPO. The acceptance/rejection acceptance unit transmits the tie-up request accepted by the tie-up request acceptance unit to the corresponding NPO, and accepts an acceptance/rejection instruction regarding the tie-up request from the NPO. The contract conclusion unit executes processing related to the conclusion of a contract between the NPO and the company when the acceptance/rejection acceptance unit accepts an instruction to accept the tie-up request. The Confirmation Department confirms the status of contract conclusions between NPOs and companies. When the confirmation unit confirms that a contract has been concluded between the NPO and the company, the settlement unit executes processing related to payment of the tie-up fee. The output unit outputs information for certifying the details of the rights granted to the company by the tie-up defined in the tie-up information.

The promotion support program is configured to cause the information processing device to function as the promotion support device described above.

The promotion support method includes an NPO information registration step, an activity information registration step, a tie-up information registration step, a company information registration step, a tie-up request reception step, an acceptance or rejection reception step, a contract conclusion step, a confirmation step, a payment step, and an output step. have. The NPO information registration step receives registration of NPO information about the NPO from an NPO that conducts social contribution activities. The activity information registration step receives, from the NPO, registration of activity information relating to the content of social contribution activities carried out by the NPO. The tie-up information registration step receives from the NPO registration of tie-up information regarding the content and conditions of the tie-up with the NPO. The enterprise information registration step accepts registration of enterprise information about the enterprise from a for-profit enterprise that desires a tie-up with an NPO. The tie-up request receiving step corresponds to the NPO information received in the NPO information registration step, the activity information corresponding to the NPO information received in the activity information registration step, and the NPO information received in the tie-up information registration step. In addition to outputting the tie-up information in association with the tie-up information, it receives a tie-up request from the company indicating the desire for tie-up with the NPO. The acceptance/rejection step transmits the tie-up request accepted in the tie-up request acceptance step to the corresponding NPO, and receives an acceptance/rejection instruction regarding the tie-up request from the NPO. The contract conclusion step executes a process related to the conclusion of a contract between the NPO and the company when an acceptance instruction regarding the tie-up request is received in the acceptance step. The confirmation step confirms the status of contract conclusion between the NPO and the company. In the settlement step, when it is confirmed in the confirmation step that a contract has been concluded between the NPO and the company, processing relating to payment of the tie-up fee is executed. The output step outputs information for certifying the details of the rights granted to the company by the tie-up defined in the tie-up information.

According to the present invention, the promotion support device receives registration of NPO information about the NPO from the NPO that conducts social contribution activities. Then, the promotion support device receives, from the NPO, registration of activity information regarding the content of the social contribution activity and tie-up information regarding the content and conditions of the tie-up with the NPO. In addition, the promotion support device accepts registration of corporate information about a company that is a profit-making company that wishes to form a tie-up with an NPO. The promotion support device outputs the received NPO information in association with activity information and tie-up information corresponding to the NPO information, and receives a tie-up request from the company indicating a desire for tie-up with the NPO. accept. Then, the promotion support device transmits the accepted tie-up request to the corresponding NPO, and accepts from the NPO whether or not the tie-up request is accepted. When an instruction to accept the tie-up request is accepted, the promotion support device executes processing relating to conclusion of a contract between the NPO and the company that has made the tie-up request. The promotion support device confirms the status of the conclusion of the contract between the NPO and the company, and when it is confirmed that the contract has been concluded, executes processing related to payment of the tie-up fee. Then, the promotion support device outputs information for certifying the details of the rights granted to the company by the tie-up defined in the tie-up information.

As a result, NPOs can efficiently and effectively acquire funds for activities, and companies that provide funds can not only donate to NPOs, but also use NPO logos, etc. given to companies through tie-ups. It is possible to easily and reliably acquire the right to use the rights for promotional activities. Therefore, it is possible to easily realize a tie-up that brings benefits to both the NPO and the company, and to support both the NPO and the company.

It is a figure showing a schematic structure of a promotion support system concerning one embodiment of the present invention. 3 is a block diagram showing a schematic configuration of a company terminal; FIG. 1 is a block diagram showing a schematic configuration of an NPO terminal; FIG. It is a block diagram which shows schematic structure of a promotion support apparatus. It is a block diagram which shows the functional structure of the control part of a promotion support apparatus. It is a flowchart which shows the procedure of the process performed by a promotion support apparatus. FIG. 3 is a diagram showing an example of an NPO information display screen (my page screen) on an NPO terminal; FIG. 4 is a diagram showing an example of an NPO information display screen (profile screen) on an NPO terminal; FIG. 9 is a diagram following FIG. 8 ; FIG. 10 is a diagram showing an example of a tie-up information setting screen on an NPO terminal; FIG. 10 is a diagram showing an example of a tie-up information setting screen on an NPO terminal; It is a figure which shows an example of a company information display screen (my page screen) in a company terminal. FIG. 10 is a diagram showing an example of a tie-up request screen (offer application screen) on a company terminal; FIG. 14 is a diagram following FIG. 13; FIG. 10 is a diagram showing an example of a tie-up request input screen (offer application input screen) on a company terminal; FIG. 10 is a diagram showing an example of a tie-up request confirmation screen (offer application confirmation screen) on a company terminal; FIG. 11 is a diagram showing an example of a screen (screen after offer application) after implementation of a tie-up request in a company terminal; FIG. 10 is a diagram showing an example of a confirmation screen (confirmation screen after application of an offer) after implementation of a tie-up request in a company terminal; FIG. 10 is a diagram showing an example of a screen (offer application reception screen) when accepting a tie-up request at the NPO terminal; FIG. 10 is a diagram showing an example of a acceptance/rejection instruction acceptance screen for a tie-up request in an NPO terminal; FIG. 10 is a diagram showing an example of a refusal reason input screen for a tie-up request in an NPO terminal; It is a figure which shows an example of the screen which confirms the status of contract conclusion.

Hereinafter, embodiments of the present invention will be described with reference to the attached drawings. In the description of the drawings, the same elements are denoted by the same reference numerals, and overlapping descriptions are omitted. Also, the dimensional ratios in the drawings are exaggerated for convenience of explanation and may differ from the actual ratios.

(Promotion support system)
First, a promotion support system according to one embodiment of the present invention will be described.

FIG. 1 is a diagram showing a schematic configuration of a promotion support system according to one embodiment of the present invention.

As shown in FIG. 1, the promotion support system 1 includes a company terminal 10, an NPO terminal 20 and a promotion support device 30. The company terminal 10, the NPO terminal 20, and the promotion support device 30 are connected so as to be able to communicate with each other via a network such as the Internet.

The company terminal 10 is a terminal used by a user of a company that intends to implement a tie-up with an NPO through the promotion support system 1 to work on the SDGs and conduct promotion accordingly. A company is an organization that engages in economic activities such as the production and sale of commodities and the provision of services for the purpose of making a profit. The corporate terminal 10 may be, for example, a mobile terminal such as a mobile phone, a smart phone, or a tablet terminal, or a terminal such as a PC.

The NPO terminal 20 is a terminal used by an NPO user who intends to provide mutual support through tie-ups by disclosing activity details to companies via the promotion support system 1 . NPO is an abbreviation of "Non-Profit Organization" or "Not-for-Profit Organization", and is an organization that conducts various social contribution activities and does not aim to distribute profits to its members. . The NPO terminal 20 may be, for example, a mobile terminal such as a mobile phone, a smart phone, a tablet terminal, or a terminal such as a PC.

The promotion support device 30 is a device that controls the entire promotion support system 1, constructed by a platform operator for implementing tie-ups between companies and NPOs. The promotion support device 30 provides web pages that can be accessed by the company terminal 10 or the NPO terminal 20, and provides applications that can be installed on each terminal. As a result, the promotion support device 30 acquires and manages information from each terminal, and provides necessary information to each terminal.

Note that the promotion support system 1 may include components other than the components described above. Moreover, the number of each component included in the promotion support system 1 is not limited to the example shown in FIG.

Next, details of each component will be described.

(Corporate terminal 10)
FIG. 2 is a block diagram showing a schematic configuration of a company terminal.

As shown in FIG. 2, the enterprise terminal 10 includes a control unit 11, a storage unit 12, a communication unit 13, a display unit 14, and an operation reception unit 15. Each component is communicably connected to each other via a bus.

The control unit 11 includes a CPU (Central Processing Unit), and executes control of each component described above and various kinds of arithmetic processing according to a program.

The storage unit 12 includes a ROM (Read Only Memory) that stores various programs and various data in advance, a RAM (Random Access Memory) that temporarily stores programs and data as a work area, a hard disk that stores various programs and various data, and the like. Prepare.

The communication unit 13 has an interface for communicating with other terminals, devices, etc. via a network. The communication unit 13, for example, transmits and receives various information to and from the promotion support device 30 and the like.

The display unit 14 includes an LCD (liquid crystal display), an organic EL display, or the like, and displays various information. The operation reception unit 15 includes a touch sensor, a pointing device such as a mouse, a keyboard, and the like, and receives various user operations. The display unit 14 and the operation reception unit 15 may constitute a touch panel by superimposing a touch sensor as the operation reception unit 15 on the display surface as the display unit 14 .

(NPO terminal 20)
FIG. 3 is a block diagram showing a schematic configuration of the NPO terminal.

As shown in FIG. 3 , the NPO terminal 20 includes a control section 21 , a storage section 22 , a communication section 23 , a display section 24 and an operation reception section 25 . Each component is communicably connected to each other via a bus. The control unit 21, the storage unit 22, the communication unit 23, the display unit 24, and the operation reception unit 25 of the NPO terminal 20 are respectively the control unit 11, the storage unit 12, the communication unit 13, the display unit 14, and the Since it is the same as the operation reception part 15, description is abbreviate|omitted.

(Promotion support device 30)
FIG. 4 is a block diagram showing a schematic configuration of the promotion support device. FIG. 5 is a block diagram showing the functional configuration of the control section of the promotion support device.

As shown in FIG. 4 , the promotion support device 30 includes a control section 31 , a storage section 32 and a communication section 33 . Each component is communicably connected to each other via a bus. Configurations of the control unit 31, the storage unit 32 and the communication unit 33 of the promotion support device 30 are the same as those of the control unit 11, the storage unit 12 and the communication unit 13 of the company terminal 10, respectively, and thus the description thereof is omitted.

The control unit 31 of the promotion support device 30 reads the program and executes the processing to create an NPO information registration unit 311, a company information registration unit 312, an activity information registration unit 313, and a tie-up information registration unit, as shown in FIG. It functions as a unit 314 , a tie-up request reception unit 315 , an acceptance/rejection reception unit 316 , a contract conclusion unit 317 , a confirmation unit 318 , a settlement unit 319 , and an output unit 310 .

The NPO information registration unit 311 receives registration of NPO information about the NPO from the NPO that conducts social contribution activities.

The company information registration unit 312 accepts registration of company information about a company that operates for profit.

The activity information registration unit 313 receives, from an NPO, registration of activity information relating to the content of social contribution activities carried out by the NPO.

The tie-up information registration unit 314 receives registration of tie-up information regarding the content and conditions of the tie-up with the NPO from the NPO.

The tie-up request receiving unit 315 outputs the NPO information, the activity information corresponding to the NPO information, and the tie-up information in association with each other, and also receives a tie-up request from the company indicating a desire for tie-up with the NPO. accept.

The acceptance/rejection acceptance unit 316 transmits the tie-up request accepted by the tie-up request acceptance unit 315 to the corresponding NPO, and accepts an acceptance/rejection instruction regarding the tie-up request from the NPO.

When the acceptance/rejection acceptance unit 316 accepts an instruction to accept the tie-up request, the contract conclusion unit 317 executes processing related to conclusion of a contract between the NPO and the company that has made the tie-up request.

A confirmation unit 318 confirms the status of conclusion of a contract between the NPO and the company.

When the confirming unit 318 confirms that a contract has been concluded between the NPO and the company, the settlement unit 319 executes processing related to payment of the tie-up fee.

The output unit 310 outputs information for certifying the details of the rights granted to the company by the tie-up, which are defined in the tie-up information.

Note that each of the company terminal 10, the NPO terminal 20, and the promotion support device 30 may include components other than the components described above, or may not include some of the components described above.

(Processing in promotion support system 1)
Next, the flow of processing in the promotion support system 1 will be described.

In the present embodiment, the promotion support device 30 provides a website or an application that can be accessed by NPOs wishing to tie up with companies and personnel of companies wishing to tie up with NPOs using their own terminals. do. On the website or application, various menus for NPOs and various menus for companies are provided, and users of NPOs and companies select the necessary menus on their own terminals, Perform various processing. In this embodiment, an example in which the promotion support device 30 provides a platform in the form of a website for promoting and realizing a tie-up between an NPO and a company will be described in detail below.

FIG. 6 is a flow chart showing the procedure of processing executed by the promotion support device. FIG. 7 is a diagram showing an example of the NPO information display screen (my page screen) on the NPO terminal. 8 and 9 are diagrams showing an example of the NPO information display screen (profile screen) on the NPO terminal. 10 and 11 are diagrams showing an example of the tie-up information setting screen on the NPO terminal. FIG. 12 is a diagram showing an example of a company information display screen (my page screen) on a company terminal. 13 and 14 are diagrams showing an example of a tie-up request screen (offer application screen) on a company terminal. FIG. 15 is a diagram showing an example of a tie-up request input screen (offer application input screen) on a company terminal. FIG. 16 is a diagram showing an example of a tie-up request confirmation screen (offer application confirmation screen) on a company terminal. FIG. 17 is a diagram illustrating an example of a screen (screen after application for an offer) after implementing a tie-up request on a company terminal. FIG. 18 is a diagram showing an example of a confirmation screen (confirmation screen after application of an offer) after implementation of a tie-up request on a company terminal. FIG. 19 is a diagram showing an example of a screen (offer application reception screen) at the NPO terminal when a tie-up request is received. FIG. 20 is a diagram showing an example of an accept/reject instruction acceptance screen for a tie-up request in the NPO terminal. FIG. 21 is a diagram showing an example of a refusal reason input screen for a tie-up request at the NPO terminal. FIG. 22 is a diagram showing an example of a screen for confirming the status of contract conclusion.

The processing algorithm shown in the flowchart of FIG. 6 is stored as a program in the storage unit 32 of the promotion support device 30 and executed by the control unit 31 .

As shown in FIG. 6, the promotion support device 30 receives registration of NPO information about the NPO from the NPO (step S101). For example, in response to a request from the NPO terminal 20, the promotion support device 30 transmits a screen for NPO user registration to the NPO terminal 20, and performs authentication using an e-mail address or the like, setting a password, and the like. . The e-mail address is used together with the password as login information for identifying and authenticating the NPO in the promotion support device 30 . For example, when the NPO terminal 20 accesses the promotion support device 30 and logs in using an e-mail address or the like, the NPO information display screen (my page screen) as shown in FIG. 7 is displayed on the NPO terminal 20. Is displayed.

Subsequently, the promotion support device 30 transmits information for displaying the NPO information registration screen to the NPO terminal 20 . The NPO terminal 20 receives information about the NPO's icon, organization name, organizational form, establishment date, representative, number of operators, website, address, main source of income, etc. from the NPO via the registration screen. The NPO terminal 20 also receives information such as the NPO's activity area, activity genre, introductory text, photographs, images, texts, and SNS accounts for explaining the NPO. The NPO terminal 20 transmits the received information to the promotion support device 30 . The promotion support device 30 stores the information received from the NPO terminal 20 in the database of the storage unit 32 as NPO information.

The activity area is information indicating the range or region in which the NPO is active. may

The activity genre is information indicating the classification of the activity content of the NPO, for example, health/medical care/welfare, social education, community development, tourism, rural areas/hilly and mountainous areas, academics/culture/sports, environmental conservation, and disaster relief. , regional security, human rights/peace, international cooperation, gender-equal society, sound development of children, information society, promotion of science and technology, revitalization of economic activities, vocational abilities/employment opportunities, consumer protection, communication/advice・Information indicating assistance, ordinance designation, animals, food assistance, handicapped assistance, etc. will be accepted.

For example, when the "Profile" item is selected on the My Page screen shown in FIG. 7, the NPO information display screen (profile screen) shown in FIGS. 8 and 9 is displayed on the NPO terminal 20. . Various NPO information registered in the above process is displayed on the profile screen.

Subsequently, the promotion support device 30 receives, from the NPO, registration of activity information relating to the content of the social contribution activities carried out by the NPO (step S102). The promotion support device 30 transmits information for displaying the activity information registration screen to the NPO terminal 20 . The NPO terminal 20 accepts registration of activity information of the NPO from the NPO via the registration screen. The activity information is, for example, information indicating photographs, videos, texts, etc. of the NPO's social contribution activities. The NPO terminal 20 transmits the received activity information to the promotion support device 30 . The promotion support device 30 stores the information received from the NPO terminal 20 in the database of the storage unit 32 as activity information. For example, on the My Page screen shown in FIG. 7, when the item "Activity Record" is selected, based on the registered activity information, the social contribution activities conducted by the NPO can be viewed in a blog-like format. displayed as possible.

Subsequently, the promotion support device 30 receives from the NPO registration of tie-up information regarding the content and conditions of the tie-up with the NPO (step S103). The promotion support device 30 transmits information for displaying a tie-up information registration screen, such as the tie-up plan setting screen shown in FIGS. 10 and 11, to the NPO terminal 20, for example. The NPO terminal 20 accepts registration of tie-up information from the NPO via screens as shown in FIGS. Tie-up information is information that indicates the details and conditions of a tie-up between the NPO and the company. For example, information on the tie-up price plan and information on the details of rights granted to the company in each price plan. is included. Rate plans include fixed fees such as 30,000 yen per month, 50,000 yen per month, and 100,000 yen per month, a predetermined percentage of the company's sales and profits, and the number of sales and provision of specific products and services in the company. Fees and the like that vary depending on the

As a right granted to a company, for example, the right to "print the logo of the NPO on business cards, homepages, and various materials of the company" can be set. As a result, companies can freely publicize their tie-ups with NPOs, and can easily and appropriately appeal their contributions to SDGs and ESG both inside and outside the company. In addition, as a right granted to a company, for example, a right to "send a report on the NPO's activity status, a message of thanks for a tie-up, etc. from the NPO to a destination specified by the company" can be set. As a result, for example, by sending activity status reports and thanks for tie-ups to company employees, employee engagement with the company can be improved. Also, as a right granted to a company, a right may be set such that "a member such as a representative of an NPO participates in a company's in-house event, a product planning meeting, etc., and cooperates." This will allow companies to get more deeply involved with NPOs, deepen their understanding of the social issues that NPOs are solving, and more effectively promote corporate branding and other initiatives related to the SDGs. Building a company's SDGs branding can improve company sales and profits.

On the screen of FIG. 10, the promotion support device 30 receives from the NPO registration of a logo that the NPO licenses to companies. On the screen of FIG. 10, the NPO selects the "Choose File" button located in the column of "Register Sponsorship Badge Logo" to select and register the logo image file to be licensed. As a result, as shown in the "Preview" column, the explanation "We are a sponsor of this activity" is added to the NPO logo. An image is generated. 10, when the "Set" button of each plan of "30,000 yen plan", "50,000 yen plan", and "100,000 yen plan" is selected, each plan as shown in FIG. setting screen is displayed. On the screen of FIG. 11, the NPO can input the details of the rights (tie-up details) granted to the company as described above and restrictions, and register them as tie-up information.

Subsequently, the promotion support device 30 accepts registration of company information about a company that is a profit-making company that desires a tie-up with an NPO (step S104). For example, in response to a request from the company terminal 10, the promotion support device 30 transmits a screen for user registration of the company to the company terminal 10, and performs authentication using an e-mail address or the like, setting a password, and the like. . The e-mail address, together with the password, is used as login information for identifying and authenticating the company in the promotion support device 30 . For example, when the company terminal 10 accesses the promotion support device 30 and logs in using an e-mail address or the like, the company terminal 10 displays a company information display screen (my page screen) as shown in FIG. Is displayed.

Subsequently, the promotion support device 30 transmits information for displaying the company information registration screen to the company terminal 10 . The company terminal 10 receives information about the company's icon, name, industry, head office location, website, etc. from the company via the registration screen. The company terminal 10 transmits the received information to the promotion support device 30 . The promotion support device 30 stores the information received from the company terminal 10 in the database of the storage unit 32 as company information.

Subsequently, the promotion support device 30 associates the NPO information with the activity information and the tie-up information corresponding to the NPO information and outputs them (step S105). Specifically, the promotion support device 30 stores the NPO information whose registration was accepted in the process of step S101, the activity information whose registration was accepted in the process of step S102, and the type of information whose registration was accepted in the process of step S103. and up information are output in association with each other as information about the NPO. Here, the promotion support device 30 receives a search condition including at least one of information on the activity area of the NPO and information on the activity genre from the company, and sends information on the NPO that satisfies the search condition to the company terminal 10. It can be output as a browsable screen.

Subsequently, the promotion support device 30 receives a tie-up request indicating that a tie-up with a desired NPO is desired from the company terminal 10 (step S106). For example, a company user using the company terminal 10 executes a search using conditions including activity areas and activity genres on a screen provided by the promotion support device 30, and finds an NPO that wishes to tie up with. . When the NPO is selected on the screen displayed on the company terminal 10, screens as shown in FIGS. 13 and 14 are displayed, and the company can send a tie-up request to the NPO. In addition to the search function as described above, the promotion support device 30 can also search for requests registered in advance by companies, past tie-up results, etc., in order to smoothly discover NPOs with which companies wish to tie up. A recommendation function, a matching function, or the like for recommending an NPO to be a tie-up destination based on the information may be provided.

On the screens of FIGS. 13 and 14, the information of the company sending the tie-up request is displayed, and the contact information from the NPO that received the tie-up request to the company includes the name of the person in charge and the department of the person in charge. , the e-mail address and telephone number of the person in charge. In addition, as the content of the tie-up request (contents of the tie-up offer), it accepts selections regarding the type of tie-up, the deadline for replying to the tie-up request, etc., and displays information regarding the contract period, contract renewal, etc. to confirm the company. can be accepted. As types of tie-ups, for example, two types of tie-up contract, promotion type tie-up contract and sponsor type tie-up contract are prepared. A promotional tie-up contract is a form of tie-up in which an NPO and a company collaborate to provide specific products, services, events, and the like. A sponsor type tie-up contract is a form in which a company becomes a sponsor that comprehensively supports an NPO, the company regularly provides funds to the NPO, and the NPO grants the company rights such as the use of its logo.

When the type of tie-up is selected on the screen of FIG. 14, the screen of FIG. 15 is displayed, and selection of specific tie-up information desired by the company can be accepted. In the example of FIG. 15, a sponsor-type tie-up contract is selected as the type of tie-up, and a monthly plan of 30,000 yen is selected as the charge plan for the tie-up. In addition, as specific rights desired by the company, the use of the NPO's sponsorship badge at the bottom of the employee's business card and the listing of the NPO's information as a support group in the company's pamphlet are entered.

On the screen of FIG. 14, when the "To confirmation screen" button is selected, a confirmation screen as shown in FIG. 16 is displayed, and the information on the tie-up request selected and input on the screens of FIGS. Is displayed.

When the "send offer" button is selected on the screen in FIG. 16, a transmission screen as shown in FIG. 17 is displayed, and a tie-up request is sent to the NPO with which the company wishes to tie up. be. After sending the tie-up request, when the "tie-up offer" menu is selected on the screen of the company, a screen such as that shown in Fig. 18 will be displayed, and the person in charge of the company will be able to confirm the details of the tie-up request that has already been sent. and status, and withdraw the tie-up request.

Subsequently, the promotion support device 30 transmits the tie-up request to the corresponding NPO, receives an instruction as to whether or not to accept the tie-up request from the NPO (step S107), and checks whether the tie-up request has been accepted. It judges (step S108). For example, the promotion support device 30 receives from the NPO whether or not the tie-up request is accepted using a screen as shown in FIG. The screen of FIG. 19 displays information about the company that requested the tie-up with the NPO, and various information about the tie-up plan and details.

For example, when the "Accept" button is selected on the screen of FIG. 19, the promotion support device 30 displays a confirmation screen as shown in FIG. The tie-up request is accepted (step S108: YES).

On the other hand, when the "reject" button is selected on the screen of FIG. 19, the promotion support device 30 displays a confirmation screen as shown in FIG. The tie-up request is rejected (step S108: NO). The screen of FIG. 21 also has a column for the NPO to input the reason for rejection, and the entered reason for rejection can be sent to the company and fed back to the company (step S109).

If the tie-up request is accepted (step S108: YES), the promotion support device 30 performs processing regarding conclusion of a contract between the NPO and the company that requested the tie-up. (Step S110). For example, the promotion support device 30 may guide the NPO and the company to use various electronic contract systems so as to execute contract conclusion processing between the NPO and the company by electronic contract, or the promotion support device 30 may perform electronic contract conclusion processing. For example, the promotion support device 30 modifies a contract template for a tie-up between an NPO and a company stored in advance in the storage unit 32 based on the tie-up information and the content of the tie-up request, and presents it to the NPO and the company. , the contract may be concluded when both parties have given instructions to the effect that they agree to the terms. In addition, when receiving a request for modification of contract content from one party, the promotion support device 30 transmits the content of the request to the other party. A contract may be concluded assuming that both parties have reached an agreement. When the contract is concluded, the promotion support device 30 stores that effect in the storage unit 32 .

Subsequently, the promotion support device 30 confirms the status of contract conclusion between the NPO and the company (step S111).

If no contract has been concluded (step S111: NO), the promotion support device 30 guides and encourages both the NPO and the company to conclude a contract, for example, using a screen as shown in FIG. (step S112). The screen in FIG. 22 is an example of a screen displayed on the company side. On the screen of FIG. 22, the company sends a tie-up request and confirms that a tie-up contract has not been concluded with the NPO to which the tie-up request has been approved. A message prompts you to complete the

If a contract has been concluded (step S111: YES), the promotion support device 30 executes payment processing for the tie-up fee (step S113). Specifically, the promotion support device 30 allows the company to make a payment to the NPO based on information on the price plan specified in the tie-up information and information on the price plan selected in the tie-up request and contracted. determine the amount due and execute the payment process for that amount. For example, if a monthly rate plan of 30,000 yen is contracted, various payment methods such as bank transfer, credit card, etc. can be used by the company to pay the NPO 30,000 yen each month. and so on. Here, a predetermined percentage or a predetermined amount of the amount for which the payment process is executed may be paid to the business operator who builds and operates the promotion support device 30 as operating expenses.

Subsequently, the promotion support device 30 outputs information for certifying the details of the rights granted to the company by the tie-up, which is defined in the tie-up information (step S114), and ends the process. For example, the promotion support device 30 may provide the company with the details of the rights granted to the company by, for example, listing the details of the rights granted to the company in the "license content" column of the screen for confirming the details of the tie-up contract as shown in FIG. It is possible to output information for proving the content of the right to be granted.

This embodiment has the following effects.

The promotion support device 30 receives registration of NPO information about the NPO from the NPO that conducts social contribution activities. Then, the promotion support device 30 receives from the NPO registration of activity information regarding the content of the social contribution activity and tie-up information regarding the content and conditions of the tie-up with the NPO. In addition, the promotion support device 30 accepts registration of company information about a company that is a profit-making company that wishes to tie up with an NPO. The promotion support device 30 associates the received NPO information with the activity information and tie-up information corresponding to the NPO information, and outputs the tie-up request from the company indicating the desire for tie-up with the NPO. accept. Then, the promotion support device 30 transmits the received tie-up request to the corresponding NPO, and receives from the NPO whether or not to accept the tie-up request. When an instruction to accept the tie-up request is accepted, the promotion support device 30 executes processing relating to conclusion of a contract between the NPO and the company that has made the tie-up request. The promotion support device 30 confirms the status of conclusion of the contract between the NPO and the company, and when it is confirmed that the contract has been concluded, executes processing related to payment of the tie-up fee. Then, the promotion support device 30 outputs information for certifying the details of the rights granted to the company by the tie-up defined in the tie-up information.

Traditionally, the value that the market seeks from companies and products/services has been to give direct benefits to individual consumers who make up the market, such as fast, cheap, and delicious. However, in recent years, the values of the market have also changed, and instead of the conventional values of fast, cheap, and delicious, the values of ethical and sustainable are shifting to products and services. It has come to be emphasized as a criterion for selection. In this way, the values and awareness of society as a whole are undergoing major changes. For companies, too, the SDGs, which were often viewed as costs in the past, are opportunities to increase sales and grow and survive the business. It is important to consider it as an investment in However, as mentioned above, it is difficult for small and medium-sized enterprises, etc., who do not have enough resources such as personnel and funds to seriously consider and implement the SDGs, to work on the SDGs. In addition, in the relationship between companies and NPOs so far, it is common for companies to unilaterally make donations to NPOs, and it is common for companies to collaborate with NPOs as a means to solve the challenges of responding to the SDGs. In other words, it was not common to think that companies should not only make donations to NPOs, but also seek rewards from NPOs. For this reason, it is not common for companies to negotiate with NPOs to grant them certain rights in order to solve their business problems in exchange for making donations. It was never realized.

The promotion support device 30 of the present invention provides a platform for efficiently and effectively matching NPOs that want to raise funds to solve social problems and companies that want to solve business problems in response to SDGs. be able to. As a result, NPOs can efficiently and effectively acquire funds for activities, and companies that provide funds can not only donate to NPOs, but also use NPO logos, etc. given to companies through tie-ups. It is possible to easily and reliably acquire the right to use the rights for promotional activities. Therefore, it is possible to easily realize a tie-up that brings benefits to both the NPO and the company, and to support both the NPO and the company.

As a more specific implementation image, the NPO posts information about the NPO and daily activity details to the platform provided by the promotion support device 30 . A company searches for a tie-up NPO that meets the conditions based on the SDGs participation items that the company aspires to, the company's activity area, etc., and makes a tie-up request. When the NPO approves the tie-up request, contract conclusion processing is executed, and a tie-up between the NPO and the company is realized. There are 17 goals set in the SDGs, and the number of NPOs conducting social contribution activities is over 50,000. Therefore, various types of tie-ups between companies and NPOs realized by the promotion support device 30 of the present embodiment are conceivable.

For example, an NPO that provides cafeterias for children and a tie-up with an SME will be explained. Kodomo Shokudo contributes to the goals of SDGs such as “No poverty”, “Zero hunger”, “Good health and well-being for all”, and “Creating sustainable communities”. Is going. SMEs conclude a tie-up agreement with an NPO that operates a children's cafeteria, and in exchange for providing the NPO with a portion of the company's sales, have the right to post the NPO's logo on their business cards and website. Get the right to have company employees send monthly messages with images from children who used . Through this tie-up, the NPO will be able to increase its activity funds by receiving funding from companies, and will be able to further expand its support for children. In addition, as a company, through this tie-up, it is possible to easily realize initiatives for the SDGs that were difficult to do on your own. For example, employees of a company can feel that the sales they make in their usual work are helping "children in the community", and find "job satisfaction". This can lead to improved employee engagement, ie lower turnover. In addition, it is possible to convey a clear message to job seekers of companies that by working at this company, they can feel that they are contributing to society. As a result, it is possible to improve recruitment branding, that is, to strengthen recruiting power. In addition, it is possible to improve the image of business partners of companies by publicizing the activities of tie-up NPOs on homepages, SNS, and the like. As a result, it is possible to enjoy the advantages of business-to-business transactions, that is, the concrete benefits of contributing to sales. In this way, a business professional company and a social contribution professional NPO can tie up and support each other's business activities and social contribution activities, leading to the realization of a better society.

In the past, there was a fixed idea that companies provided funds to NPOs as donations without asking for anything in return. The fact is that the amount of donations was limited because they donated to NPOs while being conscious of the amount. However, if the platform provided by the promotion support device 30 of the present invention can make a new approach of tie-up with an NPO regarding corporate promotion, the company will provide funds to the NPO instead of donations. It can be regarded as another position such as advertising expenses. As a result, in terms of corporate accounting management, the funds provided to NPOs can be recorded as expenses such as advertising expenses and receive advantageous tax treatment. It is possible to think without the upper limit. From this point of view as well, the promotion support device 30 of the present invention can build and match a new tie-up relationship between a company and an NPO, and as a result, can support both the NPO and the company.

In addition, the promotion support device 30 accepts registration of information on at least one tie-up price plan and information on the content of rights granted to companies in each price plan as tie-up information. As a result, it is possible to register in advance the fee required for a company to tie up with an NPO and the details of the rights that the company can obtain through the tie-up. Therefore, there is no need for NPOs and companies to negotiate and coordinate the amount of donations to be paid to NPOs and the content of rights provided by NPOs to companies through donations each time. can be realized smoothly.

In addition, the promotion support device 30 accepts registration of texts or images indicating the state of the activity conducted by the NPO as the activity information. As a result, the NPO can easily transmit the details of its own activities to companies that are looking for tie-up partners. In addition, companies can easily and appropriately grasp the activities and actual conditions of NPOs, and consider tie-up NPOs.

In addition, the promotion support device 30 receives, as NPO information, at least one registration of information on the activity area of the NPO and information on the activity genre. As a result, a large number of NPOs can be classified by activity area and activity genre, which are important elements that indicate the content of the NPO's activities. can be done.

In addition, the promotion support device 30 receives search conditions including at least one of information on the activity area of the NPO and information on the activity genre from the company, and outputs information on the NPO that satisfies the search conditions so that the company can view it. do. As a result, companies can easily search for tie-up destinations that meet their desired conditions.

In addition, the promotion support device 30 accepts registration of information on licensing of NPO logos to companies as information on the content of rights. As a result, by tying up with an NPO, companies can easily and reliably obtain the right to use the NPO's logo, and can efficiently and effectively promote SDGs support using the NPO's logo. For example, a company can easily improve its image by posting the NPO's logo on business cards, websites, materials, and the like.

In addition, the promotion support device 30 accepts registration of information on the activities of the NPO provided by the NPO to companies as the information on the content of rights. As a result, by tying up with an NPO, companies can easily and reliably obtain information on the activities of the NPO, and efficiently respond to the SDGs using information on the social contribution activities conducted by the NPO. and can proceed effectively.

In addition, the promotion support device 30 guides the NPO and the company to execute contract conclusion processing between the NPO and the company by means of an electronic contract. As a result, the NPO and the company can easily conclude a tie-up contract, and the tie-up between the NPO and the company can be realized smoothly.

The present invention is not limited to the above-described embodiments, and various modifications and improvements are possible within the scope of the claims.

For example, in the above-described embodiment, the promotion support device 30 provides a platform in the form of a website for realizing a tie-up between an NPO and a company, but the form of providing the platform is not limited to this. . For example, some of the functions provided by promotion support device 30 may be executed by an application installed on company terminal 10 or NPO terminal 20 .

Further, the processing of the promotion support system 1 according to the embodiment described above may include steps other than the steps described above, or may not include some of the steps described above. Also, the order of steps is not limited to the embodiment described above. Furthermore, each step may be combined with other steps and executed as one step, may be executed while being included in other steps, or may be divided into a plurality of steps and executed.

Moreover, means and methods for performing various processes in each device of the promotion support system 1 according to the above-described embodiment can be realized by either a dedicated hardware circuit or a programmed computer. The above program may be provided, for example, by a computer-readable recording medium such as a CD-ROM (Compact Disc Read Only Memory), or may be provided online via a network such as the Internet. In this case, the program recorded on the computer-readable recording medium is usually transferred to and stored in a storage unit such as a hard disk. Moreover, the above program may be provided as independent application software, or may be incorporated in the software of each device of the promotion support system 1 as one function of the device.

1 promotion support system,
10 enterprise terminal,
11 control unit,
12 storage unit,
13 communications department,
14 display unit,
15 operation reception unit,
20 NPO terminal,
21 control unit,
22 storage unit,
23 communications department,
24 display unit,
25 operation reception unit,
30 promotion support device,
31 control unit,
32 storage unit,
33 communications department,
311 NPO Information Registration Department;
312 Business Registration Department;
313 Activity Information Registration Department;
314 tie-up information registration department;
315 tie-up request reception unit,
316 acceptance department,
317 Department of Contracting,
318 verification unit;
319 Clearing Department;
310 output.

Claims (10)

an NPO information registration unit that receives registration of NPO information about the NPO from the NPO that conducts social contribution activities;
an activity information registration unit that receives, from the NPO, registration of activity information relating to the content of the social contribution activity conducted by the NPO;
a tie-up information registration unit that receives registration of tie-up information regarding the details and conditions of the tie-up with the NPO from the NPO;
a company information registration unit that accepts registration of company information about a company that is a company that operates for profit and that wishes to tie up with the NPO;
The NPO information received by the NPO information registration unit, the activity information corresponding to the NPO information received by the activity information registration unit, and the NPO information received by the tie-up information registration unit a tie-up request receiving unit that outputs tie-up information in association with the tie-up information and receives a tie-up request from the company indicating a desire for tie-up with the NPO;
an acceptance/rejection acceptance unit that transmits the tie-up request accepted by the tie-up request acceptance unit to the corresponding NPO, and accepts an acceptance/rejection instruction regarding the tie-up request from the NPO;
a contract conclusion unit that executes processing related to conclusion of a contract between the NPO and the company when an instruction to accept the tie-up request is received by the acceptance/rejection acceptance unit;
a confirmation unit that confirms the status of contract conclusion between the NPO and the company;
a settlement unit that, when the confirming unit confirms that a contract has been concluded between the NPO and the company, executes processing related to payment of the tie-up fee;
an output unit for outputting information for proving the details of the rights granted to the company by the tie-up defined in the tie-up information;
A promotion support device having 2. The tie-up information registration unit receives, as the tie-up information, registration of information relating to at least one tie-up price plan and information relating to details of rights granted to the company in each price plan. Promotion support device as described. 3. The promotion support device according to claim 1, wherein the activity information registration unit receives, as the activity information, registration of a text or an image showing the activity performed by the NPO. 4. The promotion support device according to any one of claims 1 to 3, wherein the NPO information registration unit receives, as the NPO information, registration of at least one of information regarding an activity area and information regarding an activity genre of the NPO. The tie-up request receiving unit receives from the company search conditions including at least one of information on the activity area of the NPO and information on the activity genre, and the company sends information on the NPO that satisfies the search conditions. 5. The promotion support device according to claim 4, wherein the information is output in a browsable manner. 6. The promotion support device according to any one of claims 1 to 5, wherein said tie-up information registration unit receives registration of information regarding license of said NPO's logo to said company as said information regarding said rights. 7. The promotion support device according to any one of claims 1 to 6, wherein the tie-up information registration unit receives registration of information on activities of the NPO provided by the NPO to the company as the information on the content of the rights. . 8. The promotion support device according to any one of claims 1 to 7, wherein said contract concluding unit guides said NPO and said company to execute contract conclusion processing between said NPO and said company by means of an electronic contract. A promotion support program for causing an information processing apparatus to function as the promotion support apparatus according to any one of claims 1 to 8. an NPO information registration step of accepting registration of NPO information about the NPO from an NPO that conducts social contribution activities;
an activity information registration step of receiving, from the NPO, registration of activity information relating to the content of the social contribution activity conducted by the NPO;
a tie-up information registration step of accepting registration of tie-up information regarding the contents and conditions of the tie-up with the NPO from the NPO;
a company information registration step of accepting registration of company information on a company that operates for profit;
Associating the NPO information received in the NPO information registration step with the activity information corresponding to the NPO information received in the activity information registration step and the tie-up information received in the tie-up information registration step a tie-up request receiving step of receiving a tie-up request from the company indicating a desire for a tie-up with the NPO;
a yes/no acceptance step of transmitting the tie-up request accepted in the tie-up request accepting step to the corresponding NPO, and accepting from the NPO an indication of acceptance or rejection of the tie-up request;
a contract conclusion step of executing a process related to conclusion of a contract between the NPO and the company that made the tie-up request when an instruction to approve the tie-up request is received in the acceptance or rejection step;
a confirmation step of confirming the status of conclusion of a contract between the NPO and the company;
a settlement step of executing processing related to payment of the tie-up fee when it is confirmed in the confirmation step that a contract has been concluded between the NPO and the company;
an output step of outputting information for certifying the details of the rights granted to the company by the tie-up, which is defined in the tie-up information;
promotional support methods, including;

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