JP7113475B2 - Recruitment linkage server, recruitment information linkage method, and program - Google Patents

Description

The present invention relates to a job offer linking server, a job offer information linking method, and a program, and more particularly to a job offer linking server, a job offer information linking method, and a program for linking job offer information from a recruiter to a job offer medium.

In recent years, job advertisements by companies and the like are often conducted online. The placement of advertisements in online job advertisements has so far been carried out by a procedure in which the job site's sales representative receives the advertisement content from the recruiter and manually uploads it to the job site's server. The job advertisement contains the URL (Uniform Resource Locator) of the landing page prepared by the recruiter on the job site or in its own server. Enter the necessary history information, etc.

Similar to general search sites, job-hunting sites in recent years are configured to display job advertisements as results of searches using keywords, and free and paid advertising spaces are provided in the search result display columns. Advertisements in the free inventory are free, but are less likely to rank high. There is a fee for posting on the paid ad space, but the possibility of being displayed at the top increases.

Billing for the paid ad space is a so-called click billing type, in which a preset amount of money is billed for each click of a link button to a detailed screen provided in the job advertisement. This amount (unit price per conversion) can be freely set by the recruiter, but since the bid is based on the unit price per conversion for each ad space, it is necessary to set a certain amount if you want to be displayed at the top.

Patent Literature 1 describes an example of a system that realizes online advertisement by bidding, although it is not a job advertisement.

JP 2016-526731 A

However, according to the above-described conventional job advertisement mechanism, it is difficult for a job recruiter to flexibly post job advertisements on a large number of job advertisement sites. In addition, since the job site side also needs to sell job advertisements to recruiters, the range of recruiters who are customers is limited. As a result, the above-described conventional job advertisement has a problem that it is difficult to obtain a sufficient advertising effect.

SUMMARY OF THE INVENTION Accordingly, one object of the present invention is to provide a job offer cooperation server, a job offer information cooperation method, and a program that can achieve high advertising effectiveness in relation to job advertisements.

In addition, when automatically linking job information to multiple job sites, in addition to the basic condition of whether or not the conversion cost is above the minimum bid, whether it matches the characteristics of the job site and whether it is competitive with the job site It is desirable to be able to cooperate with each other by considering various conditions such as whether or not it is a job offer. In addition, it is desired that the minimum bid unit price of the recruitment site itself can be flexibly set according to the hiring conditions and the like.

Therefore, another object of the present invention is to provide a job offer cooperation server, a job offer information cooperation method, and a program that enable the job site to set various conditions for the job offer information to be linked.

In addition, simply displaying job information that matches the conditions and is linked to the job site on the job site will limit the advertising effect, so display it with a sharpness according to the request of the job seeker and the characteristics of the job site. It is desired that a job seeker who visits a job site can easily find a good job offer.

Therefore, still another object of the present invention is to provide a recruiting linking server, a recruiting information linking method, and a program that can flexibly adjust the display of recruiting information on a recruiting site according to the requests of recruiters and the characteristics of the recruiting site. to provide.

In addition, when job information is automatically linked to a large number of job sites, it becomes difficult to manage the billing that has occurred, which may result in higher costs than expected by the recruiter.

Therefore, still another object of the present invention is to provide a job offer linking server, a job offer information linking method, and a program that can control the linking of job offer information to a job offer site according to the billing status.

A job offer cooperation server according to a first aspect of the present invention is a job offer cooperation server configured to be able to communicate with a plurality of job offer media servers, wherein the minimum bid unit price of each of the plurality of job offer media and the conversion unit price of job offer information are and determining one or more job recruitment media servers to be linked with the job recruitment media server based on the above, and linking the job recruitment information to each of the one or more determined job recruitment media servers.

A job information linking method according to a first aspect of the present invention is a job information linking method for linking job information to a plurality of job recruiting media servers, wherein the minimum bid unit price of each of the plurality of job recruiting media determining one or more job recruitment media servers to which the job information is to be linked based on the information conversion unit price; and linking the job information to each of the determined one or more job recruitment media servers. and the job information linking method.

A program according to a first aspect of the present invention is a program for causing a computer to function as a job offer collaboration server configured to be able to communicate with a plurality of job offer media servers, wherein the computer stores the lower limit of each of the plurality of job offer media. determining one or more of the job recruitment media servers to be linked with the job information based on a bid unit price and a conversion unit price of the job information; It is a program for executing a step of linking information.

The job offer cooperation server according to the second aspect of the present invention is based on one or more conditions regarding the job offer information to be linked which each of the plurality of job offer media servers has. A recruiting collaboration server according to the first aspect that determines a recruiting media server.

In the job information linking method according to the second aspect of the present invention, the determining step includes linking the job information based on one or more conditions regarding the job information to be linked that each of the plurality of job offer media servers has. The job information linking method according to the first aspect determines one or more of the job recruiting media servers to be the destination.

In the program according to the second aspect of the present invention, in the determining step, the job information is to be linked based on one or more conditions regarding the job information to be linked that each of the plurality of job offer media servers has. A program according to the first aspect for determining one or more of the recruitment media servers.

According to the third aspect of the present invention, the job offer cooperation server calculates the priority order of the job offer information by a method determined in advance for each of the plurality of job offer media servers, and sets the priority order together with the job offer information to one or more of the one or more A recruiting collaboration server according to the first aspect that transmits to each of the recruiting media servers.

A method for linking job information according to a third aspect of the present invention comprises the steps of calculating the priority of the job information by a method predetermined for each of the plurality of job offer media servers; and transmitting to each of the one or more recruitment media servers.

A program according to a third aspect of the present invention comprises the steps of calculating the priority order of the job offer information by a method determined in advance for each of the plurality of job offer media servers; and transmitting to each of recruitment media servers.

The job offer cooperation server according to the fourth aspect of the present invention, according to the first aspect, stops linking the job offer information according to the status of billing for the job offerer of the job offer information in each of the plurality of job offer media servers. It is a recruiting cooperation server.

The job information linking method according to the fourth aspect of the present invention further includes the step of canceling the linking of the job information according to the status of charges to the job recruiter of the job information in each of the plurality of job offer media servers. , a job information linking method according to the first aspect.

The program according to the fourth aspect of the present invention further causes the computer to stop linking the job offer information according to the status of charges to the job recruiter of the job offer information in each of the plurality of job offer media servers. A program according to the first aspect, which causes

According to the first aspect of the present invention, recruitment information can be flexibly linked to one or more recruitment media servers that match the bidding conditions, so it is possible to achieve high advertising effectiveness for recruitment advertisements. become.

According to the second aspect of the present invention, various conditions can be set on the recruiting medium server side for the recruiting information to be linked.

According to the third aspect of the present invention, the recruiting media server can adjust the display order of recruiting information based on the order of priority. Therefore, it is possible to flexibly adjust the display of recruitment information on the recruitment site according to the request of the recruiter and the characteristics of the recruitment site.

According to the fourth aspect of the present invention, it is possible to control the linking of job offer information to job offer sites according to the status of billing.

BRIEF DESCRIPTION OF THE DRAWINGS It is a figure which shows the structure of the recruiting system 1 by the 1st Embodiment of this invention. 2 is a diagram showing the basic hardware configuration of each of the job offer cooperation server 10, the employment management server 20, and the job offer media server 30. FIG. 2 is a schematic block diagram showing functional blocks of a job offer cooperation server 10, a recruitment management server 20, and a job offer media server 30. FIG. 4 is a diagram showing the structure of a database 12; FIG. (a) is a diagram showing the structure of the account table T1 in detail, and (b) is a diagram showing the structure of the charge history table T2 in detail. (a) is a diagram showing in detail the structure of the job offer information table T3, and (b) is a diagram showing in detail the structure of the feed information table T4. (a) is a diagram showing in detail the structure of the campaign table T5, and (b) is a diagram showing in detail the structure of the campaign job offer correspondence table T6. (a) is a diagram showing in detail the structure of the recruitment medium table T7, (b) is a diagram showing in detail the structure of the blacklist table T8, and (c) is a diagram showing the structure of the minimum bid unit price table T9. is a diagram showing in detail. (a) is a diagram showing the structure of the result table T10 in detail, and (b) is a diagram showing the structure of the campaign result table T11 in detail. FIG. 10 is a flow diagram showing a processing flow of job offer information input reception processing performed by an input reception unit 11; 5 is a flowchart showing a processing flow of feed information generation processing performed by a feed generation unit 13; FIG. FIG. 10 is a flow diagram showing a processing flow of account-based cooperation cancellation processing performed by the result processing unit 15. FIG. FIG. 10 is a flow diagram showing a process flow of a campaign-based cooperation cancellation process performed by the feed generation unit 13; FIG. 7 is a flow diagram showing a processing flow of cooperation destination medium determination processing performed by a feed generation unit 13; FIG. 7 is a flow diagram showing a processing flow of cooperation destination medium determination processing performed by a feed generation unit 13; FIG. 10 is a flowchart showing a processing flow of display priority assignment processing performed by a feed generation unit 13; It is a figure which shows an example of the calculation method of a priority. FIG. 10 is a diagram showing another example of a priority calculation method; FIG. 7 is a flowchart showing a processing flow of feed information transmission processing performed by the feed linking unit 14; 3 is a diagram showing an example of a job site display screen generated by a feed display control unit 31. FIG. 5 is a diagram showing each table stored in the database 12 according to the second embodiment of the present invention in addition to each table shown in FIG. 4; FIG. (a) is a diagram showing the structure of a hub job type master table T20, and (b) is a diagram showing the structure of a medium job type master table T21. 4 is a processing flow diagram showing patch file generation processing for generating a patch file to be applied to the input reception unit 11; FIG. FIG. 24 is a processing flow diagram showing an evaluation metrics generation process for generating evaluation metrics used for performance evaluation of the patch file generated by the patch file generation process shown in FIG. 23; FIG. 10 is a flow diagram showing a processing flow of job offer information input reception processing executed by input reception unit 11 to which a patch file generated by patch file generation processing is applied; FIG. 10 is a flow diagram showing a processing flow of occupation conversion processing performed by an input receiving unit 11; FIG. 7 is a flowchart showing a processing flow of feed information transmission processing performed by the feed linking unit 14;

BEST MODE FOR CARRYING OUT THE INVENTION Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

FIG. 1 is a diagram showing the configuration of a recruiting system 1 according to the first embodiment of the present invention. A recruiting system 1 according to the present embodiment is a system for displaying on a recruiting site (recruiting medium) a recruiting advertisement submitted by a recruiting party such as various corporations including companies and sole proprietors. 2, a recruitment collaboration server 10 that constitutes an operational recruitment collaboration platform, a recruitment management server 20 that is used for recruitment activities by recruiters, a recruitment media server 30 that constitutes a recruitment website, and a job seeker computer that is a job seeker. It has a configuration in which a user terminal 40 is connected via the network 2 . Although FIG. 1 shows one recruitment management server 20, one recruitment media server 30, and one job seeker terminal 40, the actual recruitment system 1 includes a plurality of recruitment management servers 20 and recruitment media. A server 30 and a job seeker terminal 40 may be included.

First, an outline of the operation of the recruiting system 1 will be described. A recruiter who intends to use the recruiting system 1 first acquires an account of the recruiting cooperation server 10 and charges money to be used as an advertisement fee. There are CPA (Cost Per Acquisition) and CPC (Cost Per Click) charging methods for advertising fees, and which one to adopt differs for each recruitment media server 30 . CPA is a billing method in which charges are incurred when there is an actual application, and it is necessary to construct a landing page, which is a transition destination from the job advertisement, in the job offer media server 30 . CPC is a billing method in which billing occurs when a job advertisement transitions to a landing page, and the construction site of the landing page is arbitrary. Although it is generally constructed within the recruitment management server 20, it may be constructed within the recruiting media server 30 or within the HTML server that constructs the company site of the recruiter. In the following, the explanation is continued assuming that the landing page for CPC is constructed in the recruitment management server 20 .

The recruiter supplies the recruiting information to the recruiting cooperation server 10 via the recruiting management server 20, and various information necessary when posting the recruiting information on the recruiting site (specifically, the desired charging method, Campaign information including the posting period, the target value of the conversion unit price (target application unit price) and its adjustment rate, budget information, etc.) is input to the recruiting cooperation server 10. The campaign information is associated with one or more pieces of job information by the recruiter, so that the campaign information becomes information specifying one or more of the plurality of pieces of job information by the recruiter.

Receiving the input of campaign information, the job offer linkage server 10 performs a process of linking one or more pieces of corresponding job offer information to the job offer media server 30 . Although details will be described later, this process includes a process of adjusting the conversion unit price according to the results so far, a process of determining the job recruiting medium server 30 to be linked, and a process of displaying each job information in the recruiting medium server 30. and generating a job information feed containing the adjusted conversion unit price and the assigned display priority information and sending it to the corresponding job offer media server 30. In addition, the recruiting cooperation server 10 counts the number of times the recruiting information is displayed on the screen of the job seeker terminal 40 (hereinafter referred to as "impression count"), the number of applications generated as a result of the recruiting information being displayed (in the case of CPA, hereinafter "Number of applications") and the number of transitions to the landing page (in the case of CPC, hereinafter referred to as "number of clicks"), and subtract the amount corresponding to the number of applications or clicks from the charge balance, Used to adjust the CPA when linking with

FIG. 2 is a diagram showing the basic hardware configuration of each of the recruiting cooperation server 10, the recruitment management server 20, and the recruiting media server 30. As shown in FIG. As shown in the figure, the recruiting link server 10, the recruitment management server 20, and the recruiting media server 30 each have a processor 101, a storage device 102, a communication device 103, an input device 104, and an output device 105. 106 are interconnected.

Processor 101 is a central processing unit that reads and executes programs stored in storage device 102 . Each processing described later as processing performed by the recruitment cooperation server 10, the recruitment management server 20, and the recruitment media server 30 is realized by each processor 101 reading and executing a program stored in each storage device 102. . The processor 101 is configured to be able to communicate with each unit in the server via the bus 106, and controls each unit and processes data stored in the storage device 102 according to the description of the program to be executed.

The storage device 102 is a device that temporarily or permanently stores various programs and various data. The storage device 102 usually includes a plurality of storage devices such as a main storage device configured by a DRAM (Dynamic Random Access Memory), an SRAM (Static Random Access Memory), and an auxiliary storage device configured by a hard disk, an SSD (Solid State Drive), and the like. It consists of a combination of storage devices.

The communication device 103 is a device that communicates with an external communication device (including the network 2 shown in FIG. 1) under the control of the processor 101 . The method of communication performed by the communication device 103 is not particularly limited, but examples thereof include a wired or wireless WAN (Wide Area Network) or LAN (Local Area Network).

The input device 104 is a device that receives input from a user, and includes various input means such as a mouse, keyboard, and touch panel. The content of the user input received by the input device 104 is transmitted to the processor 101 via the bus 106 . The output device 105 is a device that outputs to the user under the control of the processor 101, and includes various output means such as a display and a speaker. Note that the input device 104 and the output device 105 may be implemented in client devices connected to the job offer cooperation server 10, the recruitment management server 20, and the job offer media server 30, respectively.

Return to FIG. The network 2 is, for example, an IP (Internet Protocol) network such as the Internet. The job offer cooperation server 10, the recruitment management server 20, the job offer media server 30, and the job seeker terminal 40 are configured to communicate with each other via the network 2. FIG.

FIG. 3 is a schematic block diagram showing functional blocks of the recruiting cooperation server 10, the recruitment management server 20, and the recruiting media server 30. As shown in FIG. As shown in the figure, the job offer linkage server 10 functionally includes an input reception section 11 , a database 12 , a feed generation section 13 , a feed linkage section 14 and a result processing section 15 . Further, the recruitment management server 20 functionally includes a job offer information input reception unit 21 , a detailed job offer information display control unit 22 , an application reception unit 23 , and an application information acquisition unit 24 . Further, the recruiting medium server 30 functionally includes a feed display control unit 31, a click receiving unit 32, a detailed recruiting information display control unit 33, and an application receiving unit .

4 is a diagram showing the structure of the database 12. As shown in FIG. As shown in the figure, the database 12 includes an account table T1, a charge history table T2, a job information table T3, a feed information table T4, a campaign table T5, a campaign job offer correspondence table T6, a job offer medium table T7, and a blacklist table. T8, a minimum bid unit price table T9, a result table T10, and a campaign result table T11 are stored.

5 to 9 are diagrams showing in detail the structure of each table shown in FIG. An account table T1 shown in FIG. 5(a) is a table that stores job recruiter information (hereinafter referred to as "account information") in the recruiting cooperation server 10. The account table T1 shown in FIG. It is configured to store a recruitment management site ID, a recruiter ID, recruiter information, and a cooperation stop flag in association with an account ID uniquely assigned to an account. Among these, the recruitment management site ID is identification information uniquely assigned to the recruitment management server 20 . The recruiter ID is identification information uniquely assigned to the recruiter. The recruiter information is information indicating the details of the recruiter, and includes information such as the company name, the name of the person in charge, the e-mail address of the person in charge, and the telephone number.

The charge history table T2 shown in FIG. 5B is a table for storing amounts charged to the job recruiting cooperation server 10 by the job recruiter. It is configured to store an account ID, charge date, charge amount, consumption amount, start date, and end date. The charged amount indicates the limit amount set by the recruiter as the cost of posting the job advertisement, and the consumed amount indicates the amount of the charged amount used to settle the charges incurred. In the start date and end date, the start date and end date of use of the charge amount are set, respectively.

The job offer information table T3 shown in FIG. 6(a) is a table for storing job offer information supplied from the recruiter via the recruitment management server 20. The job offer information table T3 shown in FIG. Main ID, job recruiter information, employment conditions, landing page URL (CPA), landing page URL (CPC), posting start date, and posting end date are configured to be stored. The recruiting ID is identification information uniquely assigned to the recruiting information for each recruiting management site ID, and in combination with the recruiting management site ID, it uniquely identifies all the recruiting information handled by the recruiting cooperation server 10. Act as information. However, the job offer ID may be configured so as to constitute identification information that uniquely identifies all job offer information handled by the job offer linkage server 10 .

Employer information includes information such as the name of the employer, the location of the employer, the description of the business of the employer, the industry category, the type of industry, the department in charge of recruitment, and the telephone number. Region, prefecture, postal code, address, building name, store name, access, nearest station), job description, characteristics, PR/workplace information, salary type, salary, minimum salary, maximum salary, salary details, application conditions, It includes information such as educational background, work start time, work end time, details of work hours, holidays/vacations, welfare benefits, whether or not transportation expenses are paid, and the number of people to be hired. The landing page URL (CPA) is the landing page URL when the charging method is CPA, and the landing page URL (CPC) is the landing page URL when the charging method is CPC.

The feed information table T4 shown in FIG. 6B is a table for storing feed information linked from the job offer link server 10 to the job offer media server 30. It is configured to store a recruiting medium ID, a recruitment management site ID, a recruiter ID, a campaign ID, a recruiting ID, a conversion unit price, display priority order information, and an effective flag. One piece of recruiting information is associated with one piece of feed information by a combination of the recruitment management site ID and the recruiting ID included in the feed information.

The campaign table T5 shown in FIG. 7(a) is a table that stores the campaign information entered by the job recruiter into the recruitment medium table T7. ID, recruiter ID, campaign name, CPA target application unit price, CPC application unit price adjustment range, CPC target application unit price, CPA application unit price adjustment range, CPA plan use flag, CPC plan use flag, applicant target information, bidding start date, It is configured to store bid end date, bid valid flag, bid status, first bid date, CPA budget information, and CPC budget information.

Among the information stored in the campaign table T5, the CPA plan use flag is set to True when CPA is desired as a billing method, and False when not desired. Similarly, the CPC plan use flag is set to True when CPC is desired as the billing method, and False when not desired. At least one of the CPA plan use flag and the CPC plan use flag must be True, and both the CPA plan use flag and the CPC plan use flag may be True.

The CPA application unit price adjustment range is information indicating the adjustment range of the conversion unit price (hereinafter sometimes referred to as "CPA conversion unit price") when the billing method is CPA, for example, 80% to 120% of the CPA target application unit price. Information indicating the range is set. Similarly, the CPC application unit price adjustment range is information indicating the adjustment range of the conversion unit price (hereinafter sometimes referred to as "CPC conversion unit price") when the billing method is CPC. Information indicating the range of % or less is set.

Applicant target information is composed of one or more pieces of information (address location, job type, employment type, desired salary range, welfare benefits, etc.) indicating attributes of desired applicants. In the bidding start date and the bidding end date, the date on which posting of the job offer information is to be started and the date on which it is to end are respectively set. The bid validity flag is information indicating whether or not the record is currently valid, and is set by the recruiter himself/herself, for example. The bid status is information indicating whether or not the feed is currently being linked to the recruiting media server 30, and is updated once or more a day by the feed linking unit 14, which will be described later. The first bid date is information indicating the date when the feed corresponding to the record is linked to the recruitment media server 30 for the first time, and is updated by the feed linking unit 14, which will be described later. The CPA budget information is information that defines the budget when using the CPA, and sets the maximum monthly billing amount desired by the recruiter. The CPC budget information is information that defines the budget when using CPC, and sets the maximum daily charge amount and monthly charge amount desired by the recruiter.

The campaign job offer correspondence table T6 shown in FIG. 7B is a table that stores one or more job offer information linked to each campaign information by the job offerer, and is configured to store job offer IDs in association with campaign IDs. be.

The recruiting medium table T7 shown in FIG. 8(a) is a table that stores various information related to the recruiting medium. , open rate, default minimum bid unit price, priority determination logic information, specialized items, and cooperation exclusion conditions. The billing method (CPA or CPC) of the recruitment media server 30 is set in the bid plan. The open rate is the maximum ratio of the job advertisements linked from the job job linking server 10 to all the job advertisements posted on the job site. Other items will be described later.

The blacklist table T8 shown in FIG. 8B and the minimum bid unit price table T9 shown in FIG. It is a table that The blacklist table T8 stores refusal conditions for refusing collaboration, and is configured to store item names, keywords, and operators in association with recruitment medium IDs. The item name is the name of an item included in the job offer information table T3 or the campaign table T5, and the operator indicates whether the link will be stopped immediately if the corresponding keyword is included, or if there is no combination with other keywords. This is information indicating whether or not cooperation will be canceled if it is included. The minimum bid unit price table T9 stores a different minimum bid unit price for each condition, and is configured to store a condition name, condition information, and a minimum bid unit price in association with the recruiting medium ID.

The result table T10 shown in FIG. 9A is a table for recording the number of applications (in the case of CPA) or the number of clicks (in the case of CPC) described above. , the number of clicks, the number of applications, and the amount spent in association with a combination of a job recruiter ID, a campaign ID, and a job offer ID. The amount of consumption is the amount of billing actually generated in response to the transition to the landing page or the application.

The campaign result table T11 shown in FIG. 9B is a table in which each information stored in the result table T10 is summarized for each combination of campaign ID, bid plan, and aggregation target date. It is configured to store the number of impressions, the number of clicks, the number of applications, and the amount of consumption in association with a combination of tally target dates.

Hereinafter, the function of each functional unit shown in FIG. 3 will be described in detail with reference to FIGS. 4 to 9 as necessary.

The input reception unit 11 is a functional unit that receives input of account information, charges, and campaign information from recruiters. The person in charge of the job recruiter inputs the information by accessing the job recruiting cooperation server 10 from his computer (not shown) using a predetermined API (Application Programming Interface).

When account information is input by a recruiter whose account information has not yet been registered in the account table T1, the input reception unit 11 assigns a new account ID, associates the assigned account ID with the input account information, and is added to the account table T1. Note that the account ID may be assigned automatically by the input reception unit 11, or manually by the person in charge of the operational job-job collaboration platform. When account information is input from a recruiter whose account information has already been registered, the input reception unit 11 updates the account table T1 with the input account information.

When a charge is input, the input reception unit 11 adds the content of the input charge to the charge history table T2 in association with the account ID of the recruiter who input the charge. When campaign information is input, the input reception unit 11 assigns a new campaign ID, and adds a record corresponding to the assigned campaign ID to the campaign table T5 and the campaign job offer correspondence table T6.

The recruiting information input receiving unit 21 is a functional unit that receives input of recruiting information from a recruiter. The recruiting information received here includes the recruiter information, employment conditions, posting start date, posting end date, and the like. The recruiting information input receiving unit 21 supplies the received recruiting information to the input receiving unit 11 in a predetermined XML format. The input accepting unit 11 adds the supplied job offer information to the job offer information table T3 by mapping the content of the supplied job offer information to each item of the job offer information table T3.

FIG. 10 is a flow diagram showing a processing flow of job information input reception processing performed by the input reception unit 11. As shown in FIG. As shown in the figure, the input reception unit 11 first receives job information in XML format from the recruitment management server 20 (step S1). The detailed contents of this recruitment information vary depending on the specifications of the recruitment management server 20 . Therefore, the input receiving unit 11 performs a process of mapping each item of the received job offer information to the item of the job offer information table T3 (step S2). Then, by adding a new record to the job offer information table T3 using the result, new job offer information is added to the job offer information table T3 (step S3).

Return to FIG. The feed generation unit 13 is a functional unit that generates feed information including a recruitment media ID for identifying the recruitment media server 30 and a combination of a recruitment management site ID and a recruitment ID for identifying recruitment information.

FIG. 11 is a flow diagram showing a processing flow of feed information generation processing performed by the feed generation unit 13. As shown in FIG. The feed generation unit 13 is configured to execute this feed information generation process by, for example, batch processing once or more a day. The feed information generation process will be described in detail below with reference to FIG.

The feed generator 13 executes the processes of steps S11 to S21 for each record (campaign information) in the campaign table T5 (step S10). A campaign related to a record to be processed is hereinafter referred to as a "notable campaign". The feed generation unit 13 that has started the process for the attention campaign first determines whether or not the bid for the attention campaign is valid (step S11). Specifically, the result of this determination is affirmative when the current day is between the bidding start date and the bidding end date and the bidding valid flag is valid, and negative otherwise. . If the feed generation unit 13 determines that the record is valid in step S11, the process proceeds to step S12, and if it determines that the record is not valid, the process proceeds to the next record.

Next, the feed generating unit 13 performs a process of determining whether or not to stop the cooperation based on the billing status of the job recruiters in each of the plurality of recruiting medium servers 30 (steps S12 to S15). More specifically, the feed generation unit 13 first refers to the account table T1 to check whether or not the account ID corresponding to the attention campaign has been suspended for each account (step S12). Specifically, the link stop flag stored in association with the account ID is checked. Based on the result, it is determined whether or not to stop cooperation (step S13). If the cooperation stop flag is False, the process proceeds to step S14. Transfer.

FIG. 12 is a flow diagram showing the processing flow of the account unit cooperation cancellation process for setting the cooperation cancellation flag. This processing is for determining whether or not to stop cooperation based on the employer's charge balance and the average amount of daily budget consumption by the employer. 15 is executed for the account for which the charge has occurred. Hereinafter, the account-based cooperation cancellation processing will be described in detail with reference to FIG. 12 .

The result processing unit 15 acquires the charge balance of the account of interest by referring to the charge history table T2 of the account for which charging has occurred (hereinafter referred to as the "account of interest") (step S30). Next, the result processing unit 15 reads the daily consumption amount corresponding to the account of interest from the result table T10, and calculates the daily budget consumption amount of the account of interest based on the read consumption amount (step S31). Then, the average value (average daily budget consumption amount) is calculated (step S32).

Subsequently, the result processing unit 15 multiplies the average daily budget consumption amount by a predetermined set number of days, and determines whether or not the obtained amount exceeds the charge balance (step S33). A value of 1 or more is set in advance for the set number of days. As a result of the determination, the result processing unit 15 that has determined that it exceeds the number sets True to the cooperation stop flag of the account of interest in the account table T1 (step S34). On the other hand, the result processing unit 15 that has determined that it does not exceed the target account sets False to the cooperation stop flag of the account of interest in the account table T1 (step S35). The account unit cooperation cancellation process ends with the process up to this point.

Return to FIG. The feed generation unit 13 that has transitioned to step S14 stops linking one or more job information linked to the featured campaign, based on the monthly budget of the campaign and the average amount of daily budget spent by the recruiter. Execute the campaign-based cooperation cancellation process to determine whether or not to continue.

FIG. 13 is a flow chart showing the process flow of the campaign-based cooperation cancellation process performed by the feed generation unit 13 in step S14. Hereinafter, the campaign-based cooperation stop processing will be described in detail with reference to FIG. 13 .

The feed generator 13 first acquires the monthly budget of the campaign of interest from the campaign table (step S40). Specifically, if the campaign uses CPA, the maximum monthly billing amount included in the CPA budget information is obtained, and if the campaign uses CPC, the maximum monthly billing amount included in the CPC budget information is obtained. do.

Next, the feed generation unit 13 reads the daily consumption amount corresponding to the attention campaign from the result table T10, and calculates the daily budget consumption amount of the attention campaign based on the read consumption amount (step S41). Then, the average value (average daily budget consumption amount) is calculated (step S42).

Subsequently, the feed generation unit 13 adds a value obtained by multiplying the average daily budget consumption amount by a predetermined set number of days to the cumulative budget consumption amount of the current month, and the obtained amount is the monthly amount acquired in step S40. It is determined whether or not the budget is exceeded (step S43). A value of 1 or more is set in advance for the set number of days. The feed generation unit 13 decides to stop cooperation of the attention campaign only when it is determined in step S43 that it exceeds (step S44), and ends the process.

Return to FIG. The feed generation unit 13 that has completed the campaign-based cooperation cancellation process determines whether or not it has decided to cancel the cooperation of the campaign of interest as a result of the processing (step S15), and if it has not decided, the process proceeds to step S16. On the other hand, when it is determined, the process moves to the next record.

Next, the feed generation unit 13 adjusts the conversion unit price (specifically, the CPA conversion unit price and the CPC conversion unit price) according to the results of the attention campaign so far (step S16). Specifically, for example, the CPA conversion unit price is a value calculated by multiplying the CPA target application unit price stored in the campaign table T5 by an arbitrary adjustment rate. The CPA conversion unit price is adjusted by adjusting within the CPA application unit price adjustment range stored in the campaign table T5. The same applies to the CPC conversion unit price.

To give a specific example, first, when a featured campaign is linked for the first time to a recruiting medium whose billing method is CPA (that is, when there is no corresponding record in the campaign result table T11), the feed generation unit 13 , a value obtained by multiplying the CPA target application unit price stored in the campaign table T5 by the minimum adjustment rate (for example, 80%) is set as the CPA conversion unit price. Then, if the number of impressions obtained as a result is smaller than a predetermined target value, the adjustment rate is increased by a predetermined value (for example, 5%) to calculate a new CPA unit price per conversion. By gradually raising the adjustment rate by the feed generation unit 13 in this manner, it becomes possible to achieve the number of impressions equal to or greater than a predetermined target value without spending an unnecessary budget. Note that, when the number of impressions becomes too large compared to a predetermined target value (for example, when the number of impressions exceeds a value obtained by multiplying a predetermined target value by a predetermined magnification), the feed generation unit 13 adjusts the adjustment rate. It may be pulled down.

Next, the feed generation unit 13 executes a cooperation destination medium determination process for determining the job recruitment medium server 30 to be a cooperation destination of the job offer information (step S17). In this process, the recruiting media server 30 sets the minimum bid unit price for each of the plurality of recruiting media (the default minimum bid unit price defined in the recruiting media table T7 or the minimum bid unit price included in the minimum bid unit table T9), Based on the conversion unit price (adjusted in step S16) of the job offer information input by the job offerer, one or more job offer media servers 30 to be linked with the job offer information are determined.

14 and 15 are flowcharts showing the processing flow of the cooperation destination medium determination processing performed by the feed generation unit 13 in step S17. Hereinafter, the cooperation destination medium determination processing will be described in detail with reference to FIG. 13 .

The feed generation unit 13 executes the processes of steps S51 to S60 for each record in the recruiting medium table T7 (step S50). Hereinafter, the recruiting medium related to the record to be processed will be referred to as "notable recruiting medium". The feed generation unit 13, which has started processing for the featured recruiting medium, first determines whether the billing method for the featured recruiting medium matches the billing method for the featured campaign before performing processing based on the minimum bid unit price and conversion unit price. (step S51). As a result of this determination, when the bid plan of the notable recruiting medium set in the recruiting medium table T7 is CPA, and when the CPA plan use flag of the notable campaign set in the campaign table T5 is True, and , the bid plan of the notable recruiting medium set in the recruiting medium table T7 is CPC, and the CPC plan use flag of the notable campaign set in the campaign table T5 is True; Deny otherwise.

When the feed generation unit 13 obtains a positive determination result in step S51, the process proceeds to step S52. On the other hand, when the feed generation unit 13 obtains a negative determination result in step S59, the process proceeds to step S60 shown in FIG. transfer processing.

In step S52, the feed generation unit 13 determines whether or not the attention campaign corresponds to the refusal conditions stored in the blacklist table T8 in association with the attention recruitment medium (step S52). More specifically, the feed generation unit 13 associates each item of job information linked to the featured campaign with the item in the job information indicated by the item name in the blacklist table T8, and adds the item name to the blacklist table. Determine whether the keyword stored in T8 is included. When it is determined that the campaign is included, the feed generation unit 13 determines that the campaign of interest satisfies the refusal conditions stored in the blacklist table T8.

The feed generator 13 that has obtained a negative determination result in step S52 shifts the process to step S53. On the other hand, when the feed generation unit 13 obtains a positive determination result in step S51, the process proceeds to step S60 shown in FIG. transfer processing.

In step S53, the feed generation unit 13 determines whether or not the lowest bid unit price table T9 exists for the featured recruiting medium (step S53). As a result, if it is determined that there is, the process moves to step S54, and if it is determined that it does not exist, the process moves to step S57 in FIG.

The feed generation unit 13 that has advanced the process to step S54 acquires the corresponding minimum bid unit price from the minimum bid unit price table T9 for each of the one or more pieces of job information linked to the featured campaign, and obtains the acquired minimum bid unit price. , and the conversion unit price after adjustment in step S16, a process of determining whether or not to exclude the noted recruiting medium from the cooperation destination is performed. More specifically, the feed generation unit 13 performs steps S55 and S56 for each condition included in the minimum bid unit price table T9 corresponding to the recruiting medium of interest.

Step S55 is a process of determining whether or not each of the one or more job information contained in the featured campaign satisfies the conditions. The conditions here are, for example, that the type of employment includes "regular employee" and the occupation includes "restaurant". If it is determined that there is job information that satisfies the conditions, the feed generation unit 13 calculates the conversion unit price of the featured campaign (the one adjusted in step S16. If the billing method of the featured recruiting media is CPA, the CPA conversion unit price. Featured job offer.) If the charging method of the medium is CPC, it is further determined whether or not the CPC conversion unit price is greater than or equal to the lower limit bid unit price stored in the lower limit bid unit price table associated with the condition (step S56), If it is determined that the bid price is equal to or higher than the minimum bid price, the process proceeds to the next condition. After excluding the recruiting media from the cooperation destinations (step S60), the process proceeds to the next record. By performing the above processing by the feed generation unit 13, it becomes possible to set a minimum bid unit price for each condition from the recruiting media side and exclude campaigns that do not meet the minimum bid unit price from collaboration targets. . The feed generation unit 13 that has completed all the repeated processes of step S54 without moving to step S60 moves the process to step S58 in FIG.

15, in step S56, the feed generation unit 13 calculates the conversion unit price of the featured campaign (adjusted in step S16. If the billing method of the featured recruiting medium is CPA, the CPA conversion unit price. The billing method of the featured recruiting medium. is the CPC, it is determined whether or not the CPC conversion unit price is the default lower limit bid unit price of the recruiting medium of interest (step S57). If it is determined that the bid is equal to or higher than the default lower limit bid unit price, the process proceeds to step S58. After excluding the medium from the cooperation destination (step S60), the processing is shifted to the next record.

In step S58, the feed generation unit 13 determines whether or not the attention campaign corresponds to the specialization item of the attention recruitment medium (step S58). A specialized item is information that indicates the content of the specialized job offer when the job site specializes in a specific job offer. It consists of information indicating the type of employment (only part-time workers, etc.), information indicating specific occupations (only nurses, etc.), and the like. The feed generation unit 13 makes the determination in step S58 by referring to the applicant target information of the attention campaign and the employment conditions of each job offer information linked to the attention campaign. Then, if it is determined that the attention campaign corresponds to the specialization item of the attention recruiting medium, the process proceeds to step S59. If there is no specialized item in the recruiting medium of interest, the process similarly proceeds to step S59. On the other hand, if it is determined that the featured campaign does not correspond to the specialization item of the featured recruiting medium, the feed generation unit 13 shifts the process to step S60, excludes the featured recruiting medium from the collaboration destination (step S60), Move to the next record.

In step S59, the feed generation unit 13 determines whether or not the attention campaign satisfies the cooperation exclusion condition of the attention recruitment medium (step S59). The cooperation exclusion condition is information indicating the content of the excluded job offer when the job site excludes a specific job offer. The specific content of the cooperation exclusion condition may be the same as the special item. The feed generation unit 13 makes the determination in step S59 by referring to the applicant target information of the attention campaign and the employment conditions of each job offer information linked to the attention campaign. Then, if it is determined that the attention campaign does not meet the cooperation exclusion condition of the attention recruiting medium, the process proceeds to the next record without executing the process of step S60. Similarly, if there is no cooperation exclusion condition for the recruiting medium of interest, the process proceeds to the next record without executing the process of step S60. On the other hand, if it is determined that the featured campaign satisfies the cooperation exclusion condition for the featured recruiting medium, the feed generation unit 13 shifts the process to step S60, excludes the featured recruiting medium from the collaboration destination (step S60), and then processing to the record of .

The feed generation unit 13, which has completed all of the iterative processes of step S50, determines the recruiting media that have not been excluded from the collaboration destinations by the processing up to this point as collaboration destinations (step S61), and terminates the collaboration destination medium determination processing. .

Return to FIG. The feed generation unit 13 that has finished the cooperation destination medium determination process next executes a display priority assignment process that assigns display priority on the recruitment site to each of the one or more pieces of job information linked to the featured campaign. (Step S18). This processing is executed by calculating the priority of each job offer information based on the priority order determination logic information set in advance in the job offer medium table T7.

FIG. 16 is a flow diagram showing the processing flow of the display priority order assignment processing performed by the feed generation unit 13 in step S18. The display priority order assigning process will be described in detail below with reference to FIG.

The feed generation unit 13 executes the processing of steps S71 to S75 for each recruiting medium determined as a cooperation target (step S70). Hereinafter, the recruiting medium related to the record to be processed will be referred to as "notable recruiting medium". The feed generation unit 13, which has started the process for the notable recruiting media, first acquires the priority order determination logic information of the notable recruiting media by referring to the recruiting media table T7 (step S71). The priority order determination logic information is information that defines a priority order calculation method, and is described in a data description language such as JSON (JavaScript Object Notation).

FIG. 17 is a diagram illustrating an example of a priority calculation method. This example is an example of using the score calculated by the tree structure as a priority. Calculation based on a tree structure refers to a score calculation logic that calculates different scores according to predetermined conditions. More specifically, it refers to a method of calculation in which a condition for each score is determined in advance, and the score is given to those who satisfy the condition in order from the highest score (or lowest score).

In accordance with the example of FIG. 17, this example is configured to give scores in order from the highest score 5. In FIG. A score of 5 is provided with the condition that the place of work is Tokyo, and a score of 5 is given to the job offer information whose place of work is Tokyo. The next score 4 is provided with the condition that the place of work is Osaka Prefecture, and the score 4 is given to the job information whose place of work is Osaka Prefecture but not Tokyo. In the same way, scores 3 and 4 are given the conditions that the place of work is Aichi Prefecture and Fukuoka Prefecture, respectively. , a score of 2 is given to job information whose place of work is not in Tokyo, Osaka, or Aichi but is in Fukuoka. The score 1 condition is not specified in FIG. 17, but the work place is somewhere else. will be given.

FIG. 18 is a diagram showing another example of the priority calculation method. This example is an example in which scores calculated by relative evaluation are used as priorities. Calculation based on relative evaluation refers to a score calculation logic that calculates a score based on the position of the job information to be calculated in a series of job information linked to the featured job advertisement medium. The method of selecting a series of job information is not particularly limited, and may be, for example, a series of job information linked to a featured campaign, or a series of job offers linked to a featured job offer medium by the job linking server 10 within a certain period of time. It may be information.

To explain with reference to the example of FIG. 18, this example is configured to give a score according to the salary level. Job postings in the top 20% of job postings with salaries are given a score of 5, job postings that are not in the top 20% but are in the top 40% are given a score of 4, and job postings that are not in the top 40% are given a score of 5. Job listings that are not in the top 60% but are in the top 60% are scored 3, jobs that are not in the top 60% but are in the top 80% are scored 2, and jobs that are not in the top 80% are scored 1. , respectively.

Return to FIG. The feed generation unit 13 that has acquired the priority order determination logic information performs steps S73 to S75 for each piece of job information linked to the attention campaign (step S72). Specifically, the feed generator 13 first calculates the score for each of the one or more items included in the priority determination logic information (steps S73 and S74). For example, the score by the calculation method shown in FIG. 17 and the score by the calculation method shown in FIG. 18 are calculated. Then, a weighted average value of the calculated scores of 1 or more is calculated and output as the priority of the recruiting information (step S75). The weighting value used when calculating the weighted average is described in the priority order determination logic information. The feed generation unit 13 that has calculated the priority of all job information linked to the attention campaign ends the display priority assignment process.

Return to FIG. After completing the display priority assignment process, the feed generation unit 13 then performs the processes of steps S20 and S21 for each piece of job information linked to the attention campaign (step S19). Specifically, the process of step S21 is performed for each of the one or more recruiting media determined as collaboration destinations in step S17. In step S21, the feed generation unit 13 inserts information about the corresponding job offer information into the feed information table T4 and performs processing to turn on the valid flag (step S21). At this time, the feed generation unit 13 adds the conversion unit price and the display priority information of the feed information table T4 to the conversion unit price adjusted in step S16 (the CPA conversion unit price if the charging method of the corresponding recruiting medium is CPA). If the billing method of the recruitment medium is CPC, the CPC conversion unit price) and the priority output in step S18 are set. After completing the repeated processing of step S19, the feed generation unit 13 ends the feed information generation processing.

Return to FIG. The feed cooperation unit 14 is a functional unit that transmits job information to each of the one or more job offer media servers 30 based on the feed information generated by the feed generation unit 13 .

FIG. 19 is a flow diagram showing a processing flow of feed information transmission processing performed by the feed linking unit 14. As shown in FIG. The feed linking unit 14 is configured to execute this feed information transmission process by, for example, batch processing once or more a day. In particular, the feed linking unit 14 preferably executes the feed information transmission process after the feed generation unit 13 completes the feed information generation process for one day. The feed information transmission process will be described in detail below with reference to FIG.

First, the feed linking unit 14 sets the bid statuses of all campaigns stored in the campaign table T5 to "waiting for linking" (step S80). Subsequently, the feed linking unit 14 acquires feed information whose valid flag is ON from the feed information table T4 (step S81). Then, the processing of steps S83 to S88 is executed for each of the obtained one or more pieces of feed information (step S82). The feed information to be processed is hereinafter referred to as "feed information of interest".

More specifically, the feed linking unit 14 first performs campaign information corresponding to the attention feed information (campaign information specified by the campaign ID in the attention feed information) and job information (the recruitment management site ID and the recruitment management site ID in the attention feed information). Recruitment information specified by the recruitment ID) is mapped to items on the recruitment medium side (recruitment medium specified by the recruitment medium ID in the feed information) (step S83). The item on the recruiting media side includes the URL of the landing page, and the feed linking unit 14 adds “URL of the landing page (CPA)” in the recruiting information to this item for recruiting media whose billing method is CPA. For recruiting media whose billing method is CPC, the "landing page URL (CPC)" in the recruiting information is mapped.

Next, the feed linkage unit 14 generates a csv (comma separated value) file including the items after mapping (step S84), and transmits it to the corresponding recruiting media server 30 by SFTP (SSH File Transfer Protocol) (step S85). ). It goes without saying that a format other than a csv file may be used for transmission, and a communication method other than SFTP may be used for transmission.

Subsequently, the feed linking unit 14 sets the valid flag in the feed information of interest to off (step S86). The feed linkage unit 14 further sets the bid status of the campaign corresponding to the attention feed information to "linked" (step S87), and if the first bid date of the campaign is not entered, today's date is set as the first bid date. is set (step S88), and the process for the feed information of interest ends. After completing the repeated processing of step S82, the feed linking unit 14 ends the feed information transmission processing.

Return to FIG. The feed display control unit 31 is a functional unit that receives the job information transmitted by the feed linking unit 14 and displays it in the advertisement space of the job site. The feed display control unit 31 displays the job advertisement received from the job job cooperation server 10 according to the above-described open rate. Also, the display order of job information is controlled based on the display priority information included in the received job information. Furthermore, if the job recruitment cooperation server 10 is of a bidding type, the feed display control unit 31 bids for the job advertisement frame based on the conversion unit price included in the received job information, and the result is also Control the display order of job information according to

FIG. 20 is a diagram showing an example of a job site display screen generated by the feed display control unit 31. As shown in FIG. This display screen is a screen displayed on the display of the job seeker terminal 40 as a result of the user (job seeker) of the recruiting site performing a search by entering a keyword on a predetermined search screen. As shown in the figure, this display screen has 50 hits for job information, pagination 51 for switching the display page when the number of hits is 50, and sorting of search results by several items. sort button 52 and one or more ad slots 53 listed.

In the advertising space 53, a link button 54 to a landing page is displayed in addition to the overview of the job information. The URL of the landing page is embedded in this link button 54 . Further, regarding the job offer information linked from the job offer link server 10 , link display information 55 indicating that the link is from the recruitment management server 20 is displayed in the advertisement space 53 . FIG. 20 shows an example of using a character string "JOBOLE" as the link display information 55, but other character strings or images may be used.

Return to FIG. The click accepting unit 32 is a functional unit that accepts a click on a link button to a landing page (for example, the link button 54 shown in FIG. 20). For job information using CPC, the click receiving unit 32 generates access to the URL embedded in the link button and charges according to the conversion unit price in the job information. If the job offer information is linked from the job offer link server 10, the click reception unit 32 notifies the result processing unit 15 in the job offer link server 10 that the billing has occurred along with the billing amount. On the other hand, for job offer information using CPA, the click accepting unit 32 performs only processing for generating access to the URL embedded in the link button.

Each of the detailed job offer information display control units 22 and 33 is a functional unit that loads the landing page into the browser of the job seeker terminal 40 in response to the click reception unit 32 accessing the landing page. Although not shown, the landing page includes more detailed job information and an application page for job seekers to apply for jobs.

The application receiving units 23 and 34 are functional units that receive applications from job seekers on the application page, and play a role of supplying the received content to the application information acquisition unit 24 . The application information acquisition unit 24 presents the application information thus supplied to the recruiter. In addition, the application reception unit 34 generates a charge according to the conversion unit price in the recruitment information in response to reception of this application. Then, it notifies the result processing unit 15 in the job offer cooperation server 10 that the billing has occurred together with the billing amount.

The result processing unit 15 acquires the results (impressions, clicks, applications, consumption amount) of the job offer information linked to the job offer media server 30 by the feed linking unit 14, aggregates them on a daily basis, and provides a result table T10 and It is a functional part that stores in the campaign result table T11. The result processing unit 15 acquires the number of impressions from the feed display control unit 31, the number of clicks based on the number of billing notifications from the click reception unit 32, and the number of applications based on the number of billing notifications from the application reception unit 34. configured to Also, the result processing unit 15 is configured to acquire the consumption amount based on the billing amount notified from the click reception unit 32 or the application reception unit 34 . The result processing unit 15 further performs a process of subtracting the amount charged from the charge balance of the corresponding recruiter each time the application receiving unit 34 notifies of the charge (specifically, subtracting the amount charged from the charge balance of the charge history table T2). ) is performed, and the account unit cooperation cancellation process described with reference to FIG. 12 is also performed using the charge balance after the subtraction.

As described above, according to the recruiting cooperation server 10 and the recruiting system 1 according to the present embodiment, based on the minimum bid unit price of each of the plurality of recruiting sites and the conversion unit price of the recruiting information input by the recruiter, One or more job offer media servers 30 to be linked with the job offer information are determined, and since the job offer information is linked to each of the determined one or more job offer media servers 30, one or more job offers matching the bidding conditions Recruitment information can be flexibly linked to the media server 30 . Therefore, it is possible to achieve high advertising effectiveness with respect to job advertisements.

In addition, the job recruitment media server 30 to be linked is determined based on one or more conditions (blacklist, lower limit bid unit price, etc.) that each of the plurality of job recruitment media servers 30 has to cooperate with the job information. Therefore, it is possible to set various conditions on the side of the recruiting media server 30 for the recruiting information to be linked.

In addition, the feed generation unit 13 calculates the priority order of job information based on the priority order determination logic information preset for each of the plurality of job offer media servers 30, and the feed linking unit 14 calculates the priority order together with the job offer information. is sent to each of the one or more job offer media servers 30, the job offer media servers 30 can adjust the display order of the job offer information based on the order of priority. Therefore, it is possible to flexibly adjust the display of recruitment information on the recruitment site according to the request of the recruiter and the characteristics of the recruitment site.

In addition, the feed generation unit 13 determines whether or not to stop the cooperation based on the billing status of the job recruiter in each of the plurality of recruitment media servers 30, and does not generate the feed information when the cooperation is stopped. , it is possible to control the linking of job offer information to the job offer site according to the billing generation status.

Next, a recruiting system 1 according to a second embodiment of the present invention will be described. The recruiting system 1 according to the present embodiment has a function of converting the job type included in the job information input from the recruiter (recruitment management server 20) into a job type that can be input to the job recruiting media server 30. Unlike the recruiting system 1 according to the second embodiment, the other points are the same as the recruiting system 1 according to the first embodiment. The recruiting system 1 according to the present embodiment will be described below, focusing on the differences from the recruiting system 1 according to the first embodiment.

FIG. 21 shows tables stored in the database 12 according to the present embodiment in addition to the tables shown in FIG. As shown in the figure, the database 12 according to the present embodiment further stores one hub occupation master table T20 and a plurality of media occupation master tables T21 corresponding to the plurality of recruitment media servers 30 respectively. be done.

FIG. 22(a) is a diagram showing the structure of the hub job type master table T20, and FIG. 22(b) is a diagram showing the structure of the medium job type master table T21. As can be understood from these figures, both the hub job type master table T20 and the medium job type master table T21 are tree-structured tables, and each record includes a parent node pointer and a child node pointer. However, the root record's parent node pointer is null. Also, the number of child node pointers included in one record may be 0 or more, and may be one or more.

Each record of the hub job type master table T20 includes one word representing the job type. The person in charge of the operational recruitment cooperation platform acquires and acquires universal occupational groups (occupational groups that can be expected to be universal) by referring to materials such as past recruitment information and recruitment-related websites. A hub job type master table T20 is generated using the job type group.

Each record in the media job title master table T21 includes one word representing a job job that can be input to the corresponding recruitment media server 30 and one word representing the job job in the hub job job master table T20 corresponding to that word. Configured. Hereinafter, the former word is referred to as "job type (medium)" and the latter word is referred to as "job type (hub)" to distinguish between them. The specific contents of job types (media) to be stored in the media job type master table T21 are notified from the person in charge of the recruiting site to the person in charge of the operational job collaboration platform. The person in charge of the operational job collaboration platform determines the occupation (hub) corresponding to each notified occupation (medium) by referring to the hub occupation master table T20. Then, each job type (medium) is associated with the corresponding job type (hub) and written in the medium job type master table T21 to generate the medium job type master table T21.

Input receiving unit 11 (see FIG. 3) according to the present embodiment, when adding the job information supplied from job information input receiving unit 21 to job information table T3, stores job types included in the job information as hub job type masters. It is configured to perform addition to the job offer information table T3 after conversion to the occupation stored in the table T20. For this reason, a patch file is applied in advance to the input receiving unit 11 according to the present embodiment to enable conversion of job types. In the following, after the patch file generation method and the performance evaluation method are described, the processing executed by the input receiving unit 11 to which the patch file is applied will be described in detail.

FIG. 23 is a processing flow diagram showing patch file generation processing for generating a patch file to be applied to the input reception unit 11 according to this embodiment. This patch file generation process may be executed by the job offer cooperation server 10, or may be executed by any other computer. Below, the executing subject of each process is simply referred to as a "computer".

The computer that has started the patch file generation process first generates a graph model that expresses the relationship between occupations based on past job offer information in a unified format and the hub occupation master table T20 (step S100). Also, the computer preprocesses the description content of the website (step S101), and generates a Word2vec model by learning the website after preprocessing (step S102). The pre-processing executed in step S101 includes segmentation of the description content of the website and deletion of unnecessary parts of speech and unnecessary words. This point also applies to the pre-processing of steps S103, S110, and S130, which will be described later. The learning performed in step S102 is performed by executing a Word2vec execution file with the file preprocessed in step S101 as an input. The Word2vec model generated as a result of performing step S102 includes a list of feature vectors for each word.

Next, the computer preprocesses the job-related document data (step S103), and updates the Word2vec model generated in step S102 by learning the preprocessed document data (step S104). Job-related document data is, for example, appropriately selected from documents generated or obtained in the past by the operator of the operation-type job-job collaboration platform.

Subsequently, the computer generates a pairwise classifier for determining whether or not two given job types belong to the same class based on the Word2vec model updated in step S104 and the hub job type master table T20 (step S105). The computer then generates an ensemble estimator based on the graph model generated in step S100 and the pairwise classifier generated in step S105 (step S106). Specifically, an ensemble estimator is generated by integrating the result of estimation by the graph model and the result of estimation by the pairwise classifier by majority vote.

Finally, the computer uses the ensemble estimator generated in step S106 to generate a patch file for the input reception unit 11 (step S107). By applying the patch file generated in this way to the input reception unit 11, the input reception unit 11 stores the occupations in the job offer information in the hub occupation master table T20 based on the ensemble estimator generated in step S106. You will be able to convert to occupation.

FIG. 24 is a processing flow diagram showing an evaluation metrics generation process for generating evaluation metrics used for performance evaluation of the patch file generated by the patch file generation process. The evaluation metrics generation process may also be executed by the job offer cooperation server 10, or may be executed by any other computer. Below, the executing subject of each process is simply referred to as a "computer".

The computer first performs preprocessing on the evaluation data (step S110). The data for evaluation is, for example, job offer information provisionally created for evaluation. Next, the computer evaluates the preprocessed evaluation data using the patch file generated by the patch file generation process (step S111). That is, the job types included in the preprocessed evaluation data are converted into the job types stored in the hub job type master table T20. Then, based on the result of the evaluation in step S111, an evaluation metric, which is information obtained by processing the evaluation result so that it is easy for humans to see, is generated (step S112). By referring to the evaluation metrics generated in this way, the person in charge of the operational job collaboration platform can evaluate the performance of the patch file generated by the patch file generation process.

FIG. 25 is a flow chart showing the processing flow of the recruitment information input reception process executed by the input reception unit 11 to which the patch file generated by the patch file generation process is applied. The processing shown in the figure differs from the recruitment information input reception processing shown in FIG. 10 in that job type conversion processing (step S120) is inserted between steps S2 and S3.

FIG. 26 is a flowchart showing the processing flow of job type conversion processing performed by the input reception unit 11 in step S120 of FIG. As shown in FIG. 25, the input receiving unit 11 first performs preprocessing on the contents of the items mapped to the "occupation" in the "employment conditions" in the process of step S2 of FIG. 25 (step S130). Next, the input reception unit 11 acquires the feature vector of each job type after preprocessing (step S131), and acquires the feature vector of each job type included in the hub job type master table T20 (step S132). Specifically, the input reception unit 11 may generate a Word2vec model including a list of feature vectors for each occupation.

Subsequently, the input receiving unit 11 uses the ensemble estimator generated by the patch file generation process to output the nearest job title in the hub job title master table T20 for each job title in the job offer information (step S133). The job type conversion processing ends with the processing up to this point. In step S3 of FIG. 25, the input accepting unit 11 writes the job types output in step S133 to the job offer information table T3 instead of the job types included in the job offer information. As a result, the job type in the job offer information is converted into the job type included in the hub job type master table T20.

The feed linking unit 14 (see FIG. 3) according to the present embodiment, when transmitting the job information written in the job information table T3 to each of the one or more job offer media servers 30, The job type (hub) is further converted into the corresponding job type (medium) of the medium job type master table T21.

FIG. 27 is a flow diagram showing a processing flow of feed information transmission processing performed by the feed linking unit 14 according to this embodiment. The processing shown in the figure differs from the feed information transmission processing shown in FIG. 19 in that job type conversion processing (step S140) is inserted between steps S83 and S84.

In step S140, the feed linking unit 14 performs a process of converting the contents of the items mapped to job types in step S83 into corresponding job types in the media job type master table T21. Specifically, using the content of the item mapped to the job type in step S83 as a key, the corresponding job type (hub) in the medium job type master table T21 is searched, and the job type (medium) in the hit record is acquired. In subsequent step S141, the feed linking unit 14 writes the occupation (medium) obtained in step S140 into the csv file instead of the contents of the items mapped to the occupation in step S83. This makes it possible to convert the job titles included in the job offer information into jobs that can be input to each job offer media server 30 and then link the job offer information to each job offer media server 30 .

As described above, according to the recruiting system 1 according to the present embodiment, the occupation included in the recruiting information input from the recruiter (recruitment management server 20) is converted into occupations that can be input to each recruiting medium server 30. After that, the job information can be linked to each job offer media server 30 . Therefore, it is possible to smoothly link the job offer information to the job offer site.

Although preferred embodiments of the present invention have been described above, the present invention is by no means limited to such embodiments, and the present invention can be implemented in various forms without departing from the gist thereof. is of course.

1 Recruitment system 2 Network 10 Recruitment cooperation server 11 Input reception unit 12 Database 13 Feed generation unit 14 Feed cooperation unit 15 Result processing unit 20 Recruitment management server 21 Recruitment information input reception unit 22, 33 Recruitment detailed information display control unit 23, 34 Application Reception unit 24 Application information acquisition unit 30 Recruitment media server 31 Feed display control unit 32 Click reception unit 40 Job seeker terminal 50 Number of hits 51 Pagination 52 Sort button 53 Advertising frame 54 Link button 55 Linked display information 101 Processor 102 Storage device 103 Communication Device 104 Input device 105 Output device 106 Bus T1 Account table T2 Charge history table T3 Recruitment information table T4 Feed information table T5 Campaign table T6 Campaign recruitment table T7 Recruitment media table T8 Blacklist table T9 Minimum bid table T10 Result table T11 Campaign Result table T20 Hub occupation master table T21 Media occupation master table

Claims (11)

A recruiting cooperation server configured to be able to communicate with a plurality of recruiting media servers each constituting a recruiting site ,
Recruitment information and conversion unit price, which is the amount of charge generated when there is an application for the job information or the amount of charge generated when the job information is transitioned to the landing page Receiving input by recruiters of campaign information, including target values,
obtaining the number of impressions indicating the number of times the job offer information has been displayed on the screen of the job seeker terminal from each of the plurality of job offer media servers;
determining the adjustment rate of the conversion unit price so that the number of impressions is equal to or greater than a predetermined target value;
calculating a conversion unit price by multiplying the target value of the conversion unit price by the determined adjustment rate;
obtaining the minimum bid for each of the plurality of recruitment media servers from a minimum bid unit price table storing the minimum bid for each of the plurality of recruitment media servers;
determining one or more of the recruitment media servers for which the calculated conversion unit price is equal to or higher than the corresponding minimum bid unit price among the plurality of recruitment media servers, as a linking destination of the recruitment information ;
Transmitting the calculated conversion unit price and information included in the job information to each of the one or more job offer media servers determined as collaboration destinations ;
Recruitment linkage server. a database that stores a blacklist table that stores one or more rejection conditions including item names and keywords in association with each of the plurality of recruiting media servers;
the job information includes one or more keywords associated with the item name;
By determining whether or not an item in the job information indicated by the item name in the refusal condition includes a keyword included in the refusal condition in association with the item name, the job information is determining whether each of the one or more denial conditions stored in the blacklist table is met;
Excluding the recruiting media server determined that the recruiting information corresponds to the corresponding refusal condition from the linking destination of the recruiting information;
The job offer cooperation server according to claim 1. For each of the plurality of job offer media servers , a first score that increases as the salary level of the job offer information in the series of job offer information linked to the corresponding job offer media server is relatively higher is determined. Attached to job information,
For each of the plurality of recruitment media servers, assigning a second score that differs depending on the work location to the recruitment information;
multiplying each of the first score and the second score by a predetermined weighting value, and adding the multiplied first score and the second score to obtain the first score and the calculating a weighted average value of the second scores, obtaining the calculated weighted average value as the priority of the job information;
transmitting the priority along with the job offer information to each of the one or more job offer media servers;
The job offer cooperation server according to claim 2. the campaign information further includes budget information indicating the maximum monthly billing amount desired by the recruiter;
calculating a daily budget consumption amount based on the amount of charges for the job recruiter generated in each of the plurality of recruitment media servers , and calculating an average value of the daily budget consumption amount calculated over a plurality of days calculating a cumulative value, and if an amount obtained by adding the cumulative value to an amount obtained by multiplying the average value by a preset number of days exceeds the maximum value indicated by the budget information, the calculated conversion; Do not send the unit price and information contained in the job information,
The job offer cooperation server according to claim 3. configured to be able to communicate with a recruitment management server used for recruitment activities of the recruiter;
The recruiting information is supplied from the recruiter to the recruiting cooperation server via the recruitment management server,
The job offer cooperation server according to claim 4 . a database that stores a feed information table that stores feed information including a job offer media ID for identifying the job offer media server, a job offer ID for identifying the job offer information, and a valid flag;
For each of the one or more recruiting medium servers determined as a cooperation destination, inserting feed information including the recruiting medium ID for identifying the corresponding recruiting medium server and the recruiting ID into the feed information table ; , turn on the valid flag of the feed information ,
Obtaining the feed information for which the valid flag is turned on in the feed information table, and sending the information to the recruiting media server indicated by the recruiting media ID included in the obtained feed information. transmitting information included in the job information indicated by the job offer ID;
The job offer cooperation server according to claim 1. The database stores, for each campaign information, the number of applications, which is the number of times billing has occurred due to applications for the corresponding job information, or the number of transitions to the landing page for the corresponding job information. further storing a campaign performance table that stores the number of clicks, which is the number of times billing has occurred, and
Acquiring the number of applications or the number of clicks from each of the one or more recruiting media servers displaying the recruiting information received from the recruiting cooperation server, and storing it in the campaign result table;
The job offer cooperation server according to claim 6 . The database further stores a charge history table that stores a charge amount indicating the amount charged by the recruiter,
obtaining the amount of charge for the recruiter from each of the one or more recruiting media servers displaying the recruiting information received from the recruiting cooperation server, and storing it in the charge history table as a spent amount;
obtaining the charge balance of the recruiter from the charge amount and the consumed amount stored in the charge history table;
It is determined whether or not the amount obtained by multiplying the average value by a predetermined set number of days exceeds the charge balance, and if it is determined that it exceeds, the calculated conversion unit price and the job offer do not transmit the information contained in the information ;
The job offer cooperation server according to claim 4. A job information table for storing the job information, a hub job type master table for storing a plurality of job types, and one or more job types that can be input to the one or more job offer media servers, respectively , are stored in the hub job type master table. a database that stores a plurality of medium occupation master tables that are stored in association with any of the plurality of occupations that
an input reception unit that adds the job information to the job information table;
a feed linking unit that transmits the job information written in the job information table to each of the one or more job offer media servers ;
The job information includes one or more occupations,
The input reception unit
obtaining a first feature vector representing a feature of a word for each of the one or more occupations included in the job information;
acquiring a second feature vector representing a word feature for each of the plurality of occupations stored in the hub occupation master table;
By integrating the result of estimation by a graph model that expresses the relationship between occupations and the result of estimation by a pairwise classifier for determining whether two given occupations belong to the same class by majority vote The generated ensemble estimator is used to determine the closest second feature vector for each of the first feature vectors, and each of the one or more occupations included in the job information is identified by the second feature vector of the occupation. adding the job information to the job information table after converting the job information into job titles stored in the hub job title master table indicated by the second feature vector determined as being closest to the first feature vector ;
The feed linkage unit further converts occupations included in the recruitment information written in the recruitment information table into occupations stored in the media occupation master table in association with the occupations, and transmitting the job offer information written in the information table to each of the one or more job offer media servers;
The job offer cooperation server according to claim 1, comprising: A recruiting information linking method for linking recruiting information to a plurality of recruiting media servers each constituting a recruiting site, comprising :
Recruitment information, and conversion unit price, which is the amount of billing that occurs when there is an application for the job information or the amount of billing that occurs when the job information is transitioned to the landing page. receiving input by a recruiter of campaign information including a target value for
obtaining, from each of the plurality of recruitment media servers, the number of impressions indicating the number of times the recruitment information has been displayed on the screen of a job seeker terminal;
determining the adjustment rate of the conversion unit price so that the number of impressions is equal to or greater than a predetermined target value;
calculating a conversion unit price by multiplying the target value of the conversion unit price by the determined adjustment rate;
obtaining the minimum bid for each of the plurality of recruitment media servers from a minimum bid unit price table storing the minimum bid for each of the plurality of recruitment media servers;
a step of determining one or more of the job recruitment media servers for which the calculated conversion unit price is equal to or greater than the corresponding minimum bid price among the plurality of job recruitment media servers as a link destination of the job recruitment information ;
a step of transmitting the calculated conversion unit price and information included in the job information to each of the one or more job offer media servers determined as a cooperation destination ;
Job information linkage method including. A program for causing a computer to function as a recruiting cooperation server configured to be able to communicate with a plurality of recruiting media servers each constituting a recruiting site ,
to the computer;
Recruitment information and conversion unit price, which is the amount of charge generated when there is an application for the job information or the amount of charge generated when the job information is transitioned to the landing page receiving input by a recruiter of campaign information including target values;
obtaining, from each of the plurality of recruitment media servers, the number of impressions indicating the number of times the recruitment information has been displayed on the screen of a job seeker terminal;
determining the adjustment rate of the conversion unit price so that the number of impressions is equal to or greater than a predetermined target value;
calculating a conversion unit price by multiplying the target value of the conversion unit price by the determined adjustment rate;
obtaining the minimum bid for each of the plurality of recruitment media servers from a minimum bid unit price table storing the minimum bid for each of the plurality of recruitment media servers;
a step of determining one or more of the job recruitment media servers for which the calculated conversion unit price is equal to or greater than the corresponding minimum bid price among the plurality of job recruitment media servers as a link destination of the job recruitment information ;
a step of transmitting the calculated conversion unit price and information included in the job information to each of the one or more job offer media servers determined as a cooperation destination ;
program to run the

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