JP7090122B2 - Information processing equipment, information processing methods, and information processing programs - Google Patents

Description

The present invention relates to an information processing device, an information processing method, and an information processing program for delivering an advertisement to an advertisement display device.

Conventionally, various information has been provided via the Internet. The information provided is not limited to those produced by companies or organizations, but many are produced by individuals (see, for example, Non-Patent Document 1).
Non-Patent Document 1 introduces a platform for creators active in various fields to post their own works and video contents. With such a platform, it is possible to easily provide and disseminate information created by individuals, and it is possible to support the expansion of the range of activities of creators.

"Increasing the value of" individual "dissemination-until Yahoo creates a platform for" creators "", [online], newsHACK, [Reiwa 2nd April 20], Internet (URL: https: // news. yahoo.co.jp/newshack/inside/creators.html)

By the way, in order to effectively disseminate contents such as articles produced by creators, it is necessary to introduce them to users who are interested in the information. In the non-patent document 1, the content that the user is interested in can be introduced to the user on the platform, but there is a demand for a technique for introducing the content in a wider range of situations.

An object of the present invention is to provide an information processing device, an information processing method, and an information processing program capable of effectively delivering a creator and an advertisement introducing a content created by the creator.

The information processing device of the present invention is an action history related to a user's action, and has a plurality of action histories related to any of the creator and the content that creates the content and a position history that is a history of the user's position. The history acquisition unit acquired from the user, the interest calculation unit that calculates the user's interest in the creator based on the behavior history for each of multiple creators, and the interest level of the predetermined first creator among the multiple users. Delivering an advertisement that introduces at least one of the first creator and the first content created by the first creator based on the position history of the target user and the user extraction unit that extracts users whose value is equal to or higher than the specified value. It is provided with a selection unit for selecting a distribution location to be used, and a distribution unit for distributing an advertisement to an advertisement display device existing at the distribution location.

In the present invention, it is possible to select a delivery place to deliver the advertisement and deliver the advertisement based on the user's behavior history and position history. This makes it possible to effectively deliver advertisements that introduce creators and content created by creators.

The schematic diagram which shows the schematic structure of the information processing system of 1st Embodiment. The block diagram which shows the schematic structure of the information processing system of 1st Embodiment. The flowchart which shows the information processing method in 1st Embodiment. The block diagram which shows the schematic structure of the information processing system of 2nd Embodiment. The flowchart which shows the information processing method in 2nd Embodiment.

[First Embodiment]
Hereinafter, the first embodiment of the present invention will be described with reference to the drawings.
[Overall configuration of information processing system]
FIG. 1 is a schematic diagram showing an information processing system of the present embodiment.
As shown in FIG. 1, the information processing system 1 of the present embodiment includes a server device 10 which is an information processing device, a plurality of terminal devices 20 (user terminals) connected to the server device 10 via the Internet, and a plurality of terminals. The advertisement display device 30 is provided.
In the present embodiment, the server device 10 delivers the advertisement to the advertisement display device 30. In this embodiment, an example is shown in which a creator or an advertisement introducing a content created by the creator is delivered to the advertisement display device 30.
Hereinafter, such an information processing system 1 will be described with particular focus on the configuration and processing of the server device 10 which is an information processing device.

[Rough configuration of server device 10]
FIG. 2 is a block diagram showing a schematic configuration of the server device 10.
The server device 10 is composed of a general computer, and as shown in FIG. 2, includes each part constituting the computer, such as a communication unit 11, a storage unit 12, and a processor 13. The number of computers constituting the server device 10 is not particularly limited. For example, the server device 10 may be configured by one computer, or a cloud server constructed by connecting a plurality of computers via a network may be used as the server device 10.
The communication unit 11 is connected to the Internet and communicates with each device such as the terminal device 20 and the advertisement display device 30 via the Internet.

The storage unit 12 records various information and information processing programs for controlling the server device 10.
Further, the storage unit 12 records the user information recording unit 121 that records information about the user, the advertisement information recording unit 122 that records the information of the advertisement delivered to the advertisement display device 30, and the advertisement display that records the information about the advertisement display device 30. It has a database such as an apparatus information recording unit 123.
Here, an example is shown in which various databases such as a user information recording unit 121, an advertisement information recording unit 122, and an advertisement display device information recording unit 123 are provided in the storage unit 12 of the server device 10, but the server device 10 and the network. This information may be recorded in another data server or cloud storage connected so as to be communicable via the above.

The user information recording unit 121 is a database that records various information about users, and stores user information for each user. The user information includes a user ID, a user attribute, and the like.
The user ID is identification information for identifying a user.
The user attribute is personal information such as the gender and age group of the user, behavior history, position history, and various detailed information of the user such as hobbies, special skills, and occupations of the user.

The behavior history is, for example, billing history for content on the network, search history or purchase history of products or services related to the creator who created the content, search history or purchase history of products or services in the category related to creator or content. And so on.
The search history or purchase history of products or services related to the creator who created the content is, for example, when the user browses the creator _A or the content CA created by the creator A, the work of the creator A, the creator A. It is history information such as search history or purchase history related to products such as goods related to, and search history or purchase history related to membership services (email magazine, online salon, fan club, etc.) related to creator A. Further, the search history or purchase history of products or services in the category related to the creator or the content is, for example, the occupation or attribute of the creator _A and the content CA when the user browses the creator _A or the above-mentioned content CA. This is historical information such as search history or purchase history of products such as copyrighted works and goods in categories showing characteristics such as themes and genres of the above, and search history or purchase history of membership services related to the above-mentioned categories.

The position history is a history of the user's position, and is obtained by, for example, a GPS device provided in the terminal device 20 or the like. Further, the position history may be obtained by, for example, a navigation application for searching a movement route from a start point to an end point. When the user moves based on the search result of the navigation application, for example, points such as a start point, an end point, and a relay point, a date and time when a route search is performed, and the like are recorded as a position history.

The advertisement information recording unit 122 stores the advertisement information to be delivered to the advertisement display device 30.
As described above, the advertisement information is the information of the advertisement delivered from the server device 10 to the advertisement display device 30, and in the present embodiment, it is the information of the advertisement introducing the creator or the content created by the creator. This advertisement information includes an advertisement ID, advertisement content information, and the like.
The advertisement ID is identification information that identifies the advertisement information.
The advertisement content information is information on the advertisement delivered to the advertisement display device 30, and specifically, the URL, the code information such as the QR code (registered trademark) and the barcode, and the introduction regarding the creator and the content which are the targets of the advertisement. Information such as articles.

The advertisement display device information recording unit 123 stores advertisement display device information regarding the advertisement display device 30 which is the delivery destination of the advertisement. As the advertisement display device information, the position, installation location, and the like of each advertisement display device 30 are recorded.

The processor 13 is composed of an arithmetic circuit such as a CPU and a recording circuit such as a RAM. The processor 13 expands the information processing program recorded in the storage unit 12 into the RAM, and executes various processes in cooperation with the program expanded in the RAM.
Then, by reading and executing the information processing program, the processor 13 functions as a history acquisition unit 131, an interest degree calculation unit 132, a user extraction unit 133, a selection unit 134, a distribution unit 135, and the like, as shown in FIG. do.

The history acquisition unit 131 acquires an action history related to the user's action and a position history which is a history of the user's position. The action history and the position history may be acquired from the user information of each user recorded in the user information recording unit 121 of the storage unit 12. Further, in the terminal device 20, the action history and the position history may be transmitted from the terminal device 20 each time the action of the user corresponding to the action history and the position of the user corresponding to the movement history are moved. Then, the history acquisition unit 131 updates the action history and the position history of the user information recording unit 121.

The interest degree calculation unit 132 calculates the user's interest degree with respect to the creator for each of the plurality of creators based on the user's behavior history acquired by the history acquisition unit 131.
The user extraction unit 133 extracts as a target user a user whose interest level regarding a predetermined creator (first creator) is equal to or higher than a predetermined value among the users whose user information is recorded in the user information recording unit 121. In the present embodiment, the predetermined creator is an author such as a writer or a writer who creates an article, a book, or the like as content.

The selection unit 134 delivers an advertisement introducing at least one of the above-mentioned predetermined creator and the content (first content) produced by the predetermined creator based on the position history of the target user extracted by the user extraction unit 133. Select the delivery location to do. Further, the selection unit 134 selects a delivery time zone in which the advertisement is delivered.
The distribution unit 135 transmits an advertisement to the advertisement display device 30 existing at the distribution location selected by the selection unit 134.
In the present embodiment, as described above, the predetermined creator is an author of a writer, a writer, etc. who creates an article or a book as content, and the advertisement to be delivered is an author or an article produced by the author. It is an advertisement that introduces content such as books.
The detailed operation of each functional configuration will be described later.

[Configuration of terminal device 20]
The terminal device 20 is a computer managed by a user, and is composed of, for example, a smartphone, a tablet terminal, a personal computer, or the like.
Although the specific configuration of the terminal device 20 is not shown, the terminal device 20 has a basic hardware configuration of a general computer. That is, the terminal device 20 includes an input operation unit that accepts the operation of the operator, a display that displays image information, a recording device that records various information, and an arithmetic circuit (CPU or the like) that performs arithmetic processing of various information. Further, the terminal device 20 includes a positioning sensor configured by a GPS device or the like for measuring a position, a motion sensor for measuring an operation such as acceleration related to the terminal device 20, and the like.

[Configuration of advertisement display device 30]
The advertisement display device 30 is a display device that displays advertisements delivered from the server device 10. In the present embodiment, the advertisement display device 30 is installed in advance at a plurality of distribution locations such as stores and streets.
Although the illustration of the specific configuration of the advertisement display device 30 is omitted, the advertisement display device 30 has a basic hardware configuration of a general computer. That is, the advertisement display device 30 includes an input operation unit that accepts the operation of the operator, a display that displays image information, a recording device that records various information, and an arithmetic circuit (CPU or the like) that performs arithmetic processing of various information.
The display of the advertisement display device 30 may be configured integrally with other parts, or may be configured separately from other parts. For example, in the advertisement display device 30 installed on the wall surface of a building, only the display may be installed on the wall surface, and the other parts may be installed separately from the display. Further, the advertisement display device 30 may be provided with a plurality of displays and may be configured to simultaneously display one delivered advertisement.

[Information processing method]
Next, the advertisement distribution method (information processing method) in the information processing system of the present embodiment will be described.
FIG. 3 is a flowchart showing the information processing method of the present embodiment.
In the present embodiment, the advertisement distribution process by the server device 10 is performed for each advertisement to be distributed. Further, it is assumed that the history acquisition unit 131 has acquired information about basic users such as user attributes in advance from the terminal device 20, and the user information is recorded (registered) in the user information recording unit 121.

The history acquisition unit 131 of the server device 10 of the present embodiment receives the action history and the position history from the terminal device 20 (step S1: history acquisition step). The acquired action history and position history are accumulated in the user information recording unit 121.

When the action history and the position history are received in step S1, the interest degree calculation unit 132 of the server device 10 is based on the past action history accumulated in the user information recording unit 121 and the user's action history received in step S1. Then, the user's interest in the creator is calculated for each of the plurality of creators (step S2: interest calculation step).
The degree of interest indicates the degree of interest in the creator, for example, billing history for content on the network, search history or purchase history of products or services related to the creator who created the content, products in the category related to the creator or content, or It can be calculated based on the service search history or purchase history.
For example, the degree of interest in creator B is the number of charges H _B1 for the content C _B created by the creator B, the number of searches H _B2 or the number of purchases H _B3 for products or services related to the creator B, among the contents on the network. , Creator _B or Content CB, can be calculated based on the number of searches H _B4 or the number of purchases H _B5 of a product or service in a category related to the content CB.
The interest degree calculation unit 132 uses each action history as a variable, weights and adds each variable, and calculates the interest degree. The weight value of each variable may be predetermined or may be set by the user. The interest degree calculation unit 132 calculates the interest degree I by, for example, I = k ₁ × H _B1 + k ₂ × H _B2 + k ₃ × H _B3 + k ₄ × H _B4 + k ₅ × H _B5 . Note that k ₁ , k ₂ , k ₃ , k ₄ , and k ₅ are weight values, respectively.
The degree of interest calculated in this way becomes larger as the interest in the target creator is deeper. The interest degree calculation unit 132 calculates the interest degree for each of the plurality of creators.

Next, the user extraction unit 133 of the server device 10 is among the user whose history acquisition unit 131 has acquired the action history and the position history in step S1 and the plurality of users whose user information is recorded in the user information recording unit 121. A user whose interest level regarding a predetermined creator (first creator) is equal to or higher than a predetermined value is extracted as a target user (step S3: extraction step of the target user).
As described above, the user extraction unit 133 extracts as target users users whose degree of interest regarding authors (first creators) such as writers and writers who produce articles and books as contents is equal to or higher than a predetermined value. More specifically, the user extraction unit 133 compares the degree of interest with respect to the first creator among the plurality of creators whose degree of interest has been calculated in step S2 with a predetermined threshold value, and the degree of interest with respect to the first creator is a predetermined value. The above users are extracted as target users.
The target users to be extracted are users who have a certain level of interest in the first creator, for example, the habit and willingness to subscribe to content such as books and articles, whether on paper or on a network. Is a user. Therefore, these target users are promising users as distribution destinations of the advertisements to be distributed in the present embodiment.

Next, the selection unit 134 of the server device 10 selects the distribution location of the advertisement based on the position history of the target user extracted in step S3 (step S4: selection step of the distribution location).
For example, the selection unit 134 can select an area, a place, or the like that many of the target users commonly visit as a distribution location based on the position history of the target user. The selection unit 134 selects one or more areas and locations as the distribution location.
Further, the selection unit 134 may select, for example, an area, a place, etc. related to the creator of the billing target as the distribution place based on the billing history of the target user, and based on the search history or the purchase history of the target user. , Areas, locations, etc. related to the creator of the product or service targeted for search or purchase may be selected as the delivery location, and based on the search history or purchase history of the target user, the above-mentioned genre of the creator or the relevant You may select the area, place, etc. related to the category showing the theme, genre, etc. of the article produced by the creator as the distribution place.
In this way, by selecting the delivery location based on the position history of the target user whose interest level regarding the first creator is equal to or higher than the predetermined value, the delivery location of the advertisement is targeted to the users who can be predicted to have potential demand. Can be selected.

After that, the selection unit 134 selects the advertisement delivery time zone (step S5: advertisement delivery time zone selection step). The delivery time zone is the date and time when the advertisement is delivered and the day of the week (weekdays, weekends, etc.).
For example, the selection unit 134 selects a time or a day of the week when many of the target users commonly visit the delivery location as the advertisement delivery time zone, based on the position history of the target user. When a plurality of distribution locations are selected in step S4, the selection unit 134 selects the distribution time zone of the advertisement for each distribution location.

The distribution unit 135 determines whether or not it is the distribution time zone selected in step S5 (step S6). When a plurality of distribution locations are selected in step S4 and an advertisement distribution time zone is selected for each distribution location in step S5, the distribution unit 135 determines whether or not each distribution location is in the distribution time zone. do.

If YES is determined in step S6, the distribution unit 135 distributes the advertisement to the advertisement display device 30 (step S7: advertisement distribution step). At this time, the distribution unit 135 distributes the advertisement to the advertisement display device 30 existing at the distribution location selected in step S3. That is, the distribution unit 135 distributes the advertisement to the advertisement display device 30 in the distribution time zone selected in step S5. When a plurality of distribution locations are selected in step S4, each unit executes the processes of steps S5 to S7 for each distribution location.
The distribution unit 135 identifies the advertisement display device 30 installed at the distribution location selected in step S3 based on the advertisement terminal information recorded in the advertisement display device information recording unit 123, and refers to the advertisement display device 30. And deliver the advertisement. The distribution unit 135 may distribute the advertisement to the advertisement display device 30 existing within a predetermined range centered on the distribution location selected in step S3.

When the advertisement display device 30 receives the advertisement, the advertisement display device 30 displays the advertisement on the display (step S21).

[Action and effect of this embodiment]
In the present embodiment, the server device 10 is an action history related to the user's action, and has an action history related to any of the creator and the content that creates the content, and a position history that is a history of the user's position. A history acquisition unit 131 acquired from a plurality of users, an interest degree calculation unit 132 that calculates a user's interest level for a creator based on an action history for each of a plurality of creators, and a predetermined first among a plurality of users. At least one of the first creator and the first content created by the first creator based on the user extraction unit 133 that extracts users whose interest level regarding the creator is equal to or higher than the predetermined value as the target user and the position history of the target user. It includes a selection unit 134 that selects a distribution location for delivering the advertisement to be introduced, and a distribution unit 135 that distributes the advertisement to the advertisement display device 30 existing at the distribution location.
In such an embodiment, the target user is extracted based on the user's behavior history, and the advertisement delivery location is selected based on the position history of the target user whose interest level regarding the first creator is equal to or higher than a predetermined value. Therefore, instead of delivering a similar advertisement to a plurality of advertisement display devices 30 for promotion, it is possible to deliver the advertisement to a delivery location where there is a high possibility that there is a user who can expect the effect of the promotion by the advertisement more. .. This makes it possible to effectively deliver advertisements that introduce content on the network.

In the present embodiment, the selection unit 134 further selects the delivery time zone of the advertisement, and the distribution unit 135 delivers the advertisement in the selected delivery time zone.
As a result, the advertisement can be delivered at the delivery time zone in which there is a high possibility that there is a user who can expect the effect of the promotion by the advertisement. Advertisements can be delivered at more effective timing.

In the present embodiment, the distribution unit 135 distributes the advertisement to the advertisement display device 30 installed in advance at the distribution location.
As a result, it is possible to deliver an advertisement that can be expected to be effective depending on the installation location of the advertisement display device 30.

In the present embodiment, the behavior history is a billing history for content on the network, a search history or purchase history of products or services related to the first creator, and a search for products or services in the category related to the first creator or first content. Includes at least one of history or purchase history.
As a result, the user's behavior can be quantified and grasped, and an appropriate user as a target can be extracted as a target user.

[Second Embodiment]
Next, the second embodiment will be described.
The second embodiment is different from the first embodiment in that the waiting time of the user in the predetermined facility is acquired and the processing is performed according to the waiting time.
In the following description, the same reference numerals will be given to the matters already described, and the description thereof will be omitted or simplified.

As shown in FIG. 4, the server device 10 of the present embodiment has substantially the same configuration as that of the first embodiment. Further, the processor 13 functions as a history acquisition unit 131, an interest degree calculation unit 132, a user extraction unit 133, a selection unit 134, a distribution unit 135, etc., as in the first embodiment, and further, a standby time acquisition unit. Functions as 136. The waiting time acquisition unit 136 of the present embodiment acquires the waiting time of the user in the predetermined facility.

Next, the advertisement distribution method (information processing method) in the information processing system of the present embodiment will be described.
FIG. 5 is a flowchart showing the information processing method of the present embodiment.
The history acquisition unit 131 of the server device 10 of the present embodiment receives the action history and the position history from the terminal device 20 as in the first embodiment (step S1: history acquisition step).
Next, the waiting time acquisition unit 136 of the server device acquires the waiting time of the user in the predetermined facility based on the action history of the user acquired in step S1 (step S31: waiting time acquisition step). The acquired information indicating the waiting time is stored in the user information recording unit 121.

Then, after each part of the server device 10 performs the same processing as in steps S3 to S5 of the first embodiment, the distribution unit 135 waits for the distribution place selected in step S4 as a predetermined facility. The time is compared with the predetermined time according to the length of the content introduced by the advertisement to be delivered. Then, the distribution unit 135 determines whether or not the waiting time is longer than a predetermined time according to the length of the content introduced by the advertisement to be distributed (step S32). If YES is determined in step S32, the distribution unit 135 performs the same processing as in step S6 and step S7 of the first embodiment, and the advertisement display device performs the same processing as in step S21 of the first embodiment. .. If NO is determined in step S32, the server device 10 ends a series of processes without delivering the advertisement.

In the second embodiment as described above, it is possible to deliver an advertisement suitable for the waiting time in a state where the user has a waiting time. Further, in the present embodiment, it is possible to avoid delivering the advertisement when the user does not have a sufficient waiting time.

[Modification example]
It should be noted that the present invention is not limited to the above-described embodiment, but also includes the modifications shown below to the extent that the object of the present invention can be achieved.

[Modification 1]
In the above embodiment, the user extraction unit 133 of the server device 10 further narrows down the target users according to the advertisement to be delivered, and the selection unit 134 selects the delivery location based on the position history of the narrowed down target users. You may.
For example, when the advertisement to be delivered is an advertisement that introduces content related to business, the user extraction unit 133 narrows down users having user information related to business as target users based on the user information recorded in the user information recording unit 121. But it may be.
As a result, the selection unit 134 can select the distribution location of the advertisement based on the position history of the target user who is deeply interested in the first creator and has user information regarding the business. That is, depending on the characteristics of the advertisement to be delivered, it is possible to select a delivery location more suitable for the advertisement, for example, an office district or a facility for families.

[Modification 2]
In the above embodiment, the advertisement display device 30 has been shown in advance at a plurality of distribution locations such as stores and streets, but the present invention is not limited to this example.
For example, the terminal device 20 may function as the advertisement display device 30 of the present invention. In this case, the distribution unit 135, for example, distributes the distribution location selected by the target user in step S4 in order to make the terminal device (user terminal) 20 owned by the target user extracted in step S3 function as the advertisement display device 30. An advertisement may be delivered when the user moves within a predetermined range centered on.
As a result, the advertisement can be effectively delivered to the user terminal owned by the user according to the behavior of the user.

[Modification 3]
In the above embodiment, the advertisement display device 30 has been shown in advance at a plurality of distribution locations such as stores and streets, but the present invention is not limited to this example.
The advertisement display device 30 may be, for example, a signage provided on a moving body such as a train, an automobile, an airplane, or a bus. In this case, the distribution unit 135 may distribute the advertisement, for example, when the moving body provided with the advertisement display device 30 moves within a predetermined range centered on the distribution location selected in step S4.
As a result, the advertisement can be effectively delivered to the advertisement display device 30 provided on the moving body.

[Modification 4]
In the above embodiment, an example of extracting a target user and selecting an advertisement delivery location based on the extracted position history of the target user has been shown, but the behavior history and position history of the extracted target user are used to promote the advertisement. It may be used as a reference for formulating a strategy. For example, the target for delivering the advertisement, the phrase of the advertisement, and the like may be selected based on the behavior history and the position history of the target user. More specifically, phrases extracted from the creator's content, which is a query when the target user is extracted, phrases often used by the creator, etc. may be stored in advance, and phrases from the content to be advertised. May be extracted and an advertisement using these phrases may be performed.
Further, as a search history or purchase history of a product or service in a category related to a creator or content, a category showing characteristics such as a creator's occupation and attribute, a content theme, and a genre is exemplified, but is included in the content, for example. By extracting users who are highly interested in the theme, genre, etc. that co-occur with the phrase as target users, it may be a target for delivering advertisements.

[Modification 5]
In the above embodiment, an example is shown in which a target user is extracted and an advertisement delivery location is selected based on the extracted position history of the target user, but the present invention is not limited to this. For example, a user who frequently uses a predetermined area or place is extracted as a second target user, and a creator common to a plurality of second target users is extracted. Then, the advertisement to be delivered to the delivery place may be selected according to the extracted creator, with the area or place as the delivery place. When there are a plurality of creators to be extracted, a plurality of types of advertisements corresponding to each creator may be selected and delivered. Further, the delivery time zone may be selected based on the behavior history of the second target user. In this way, users who frequently use a predetermined area or place are set as the second target user, and by extracting common creators for a plurality of second target users and selecting an advertisement, there is a potential demand for the delivery place. It is possible to select and deliver advertisements according to creators who can predict that there will be.

[Modification 6]
In the above embodiment, as the advertisement to be delivered, an advertisement introducing at least one of the first creator and the first content produced by the first creator is exemplified, but the advertisement is not limited to this. For example, it may be an advertisement introducing a product or service other than the above.

1 ... Information processing system, 10 ... Server device, 11 ... Communication unit, 12 ... Storage unit, 13 ... Processor, 20 ... Terminal device, 30 ... Advertisement display device, 121 ... User information recording unit, 122 ... Advertising information recording unit, 123 ... Advertisement display device information recording unit, 131 ... History acquisition unit, 132 ... Interest level calculation unit, 133 ... User extraction unit, 134 ... Selection unit, 135 ... Distribution unit, 136 ... Waiting time acquisition unit.

Claims (9)

The behavior history related to the user's behavior, which is the history of acquiring the behavior history related to the creator who creates the content and any of the contents, and the position history which is the history of the user's position from a plurality of the users. Acquisition department and
An interest level calculation unit that calculates the user's interest level in the creator based on the action history for each of the plurality of creators.
A user extraction unit that extracts the user whose interest level of the predetermined first creator is equal to or higher than a predetermined value among the plurality of users as a target user, and a user extraction unit.
A selection unit that selects a delivery location for delivering an advertisement that introduces at least one of the first creator and the first content created by the first creator based on the position history of the target user.
An information processing device including a distribution unit that distributes the advertisement to an advertisement display device existing at the distribution location. In the information processing apparatus according to claim 1,
The selection unit further selects the delivery time zone of the advertisement.
The distribution unit is an information processing device characterized in that the advertisement is distributed in the selected distribution time zone. In the information processing apparatus according to claim 1 or 2.
The distribution unit is an information processing device characterized in that the advertisement is distributed to the advertisement display device installed in advance at the distribution location. The information processing apparatus according to any one of claims 1 to 3.
The distribution unit is characterized in that the user terminal owned by the target user is used as the advertisement display device, and the advertisement is distributed when the user moves within a predetermined range centered on the distribution location. Processing device. The information processing apparatus according to any one of claims 1 to 4.
The advertisement display device is provided on the moving body, and the advertisement display device is provided on the moving body.
The distribution unit is an information processing device characterized in that the advertisement is distributed when the moving body moves within a predetermined range centered on the distribution location. The information processing apparatus according to any one of claims 1 to 5.
The action history includes a billing history for the first content on the network, a search history or purchase history of a product or service related to the first creator, and a product or service in a category related to the first creator or the first content. An information processing device characterized by containing at least one of a search history or a purchase history of. The information processing apparatus according to any one of claims 1 to 6.
A waiting time acquisition unit for acquiring the waiting time of the user in a predetermined facility is provided.
The distribution unit is an information processing device characterized in that the advertisement is distributed when the waiting time is longer than a predetermined time according to the advertisement. An information processing method that delivers advertisements to an advertisement display device using a computer.
The computer includes a history acquisition unit, an interest level calculation unit, a user extraction unit, a selection unit, and a distribution unit.
The history acquisition unit is a behavior history related to the user's behavior, and has a plurality of behavior histories related to the creator who creates the content and any of the contents, and a position history which is a history of the user's position. The history acquisition step acquired from the user and
An interest degree calculation step in which the interest degree calculation unit calculates the interest degree of the user with respect to the creator based on the action history for each of the plurality of creators.
A user extraction step in which the user extraction unit extracts the user whose interest level regarding the predetermined first creator is equal to or higher than a predetermined value among the plurality of users as a target user.
A selection step in which the selection unit selects a delivery location for delivering an advertisement introducing at least one of the first creator and the first content created by the first creator based on the position history of the target user. ,
A distribution step in which the distribution unit distributes the advertisement to the advertisement display device existing at the distribution location, and
An information processing method characterized by carrying out. An information processing program that is read and executed by a computer.
An information processing program comprising the computer functioning as the information processing apparatus according to any one of claims 1 to 7.

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