JP6931173B2 - Reproduction information processing system, reproduction information processing method, reproduction terminal, reproduction terminal control method, reproduction terminal control program, reproduction time information processing system, reproduction time information processing method - Google Patents

Description

The present invention relates to a mechanism for specifying the time when the content is actually played on the user's terminal screen.

It can be said that measuring the effectiveness of an advertisement is indispensable for verifying the adequacy of the advertising method and the adequacy of media selection. As an index of advertising effectiveness in 4 squares from the past, for example, the circulation rate for newspapers and magazines, the audience rating and GRP calculated based on this for television, and the listening rate for radio are the effects on advertising transmission. It became one of the indicators showing, and the advertising price was also affected by these. Furthermore, various indicators have been proposed so that the publisher can select a more appropriate medium by subdividing by gender and generation.

Similarly, in Web advertising, there are various effect indexes for verifying the advertising effect. "Impressions" is the number of ads displayed in search results, "clicks" is literally the number of clicks on ads, and the number of conversions led to contracts such as product purchases based on those ad displays. The number of cases. CTR (= Click Through Rate, which is a numerical value indicating the percentage of clicked advertisements among the displayed advertisements) and CVR (= ConVersion Rate, which is calculated based on these numerical values. It is a numerical value indicating the probability of making a contract). Furthermore, as indicators of the cost-effectiveness of advertisements, CPA (= Cost Per Action: cost per contract. Advertising cost for one contract) and CPC (= Cost Per Click: cost per click. Cost.) These indicators are also used to examine the effectiveness, efficiency, and cost effectiveness of web advertising. In this way, the advertising effectiveness index in Web advertising is based on the viewpoint of how to encourage the viewer toward a series of actions such as display, click, and contract in principle.

By the way, with the improvement of the processing speed of the terminal, the dramatic change of the communication environment, or the "familiarity" due to the familiarity of the Internet environment for more users, the format of the Web advertisement has also changed. Many Web advertisements so far are intended to guide users to their own e-commerce sites and service providing sites, and a banner advertisement format has been adopted as a typical method. But "familiar" users don't easily click on these banners. Due to such circumstances, and with the improvement of specifications of terminals and communication means, the number of advertisements that embed advertisements in video format contents in Web pages and appeal directly to users on the Web page being viewed is increasing. ing.

In the case of this type of advertisement, it may not always be possible to measure the appropriate effect depending on the conventional effect index. This is because videos are often not intended to cause immediate purchasing behavior, so to speak, similar to those aimed at raising awareness in TV commercials and improving understanding of one's products and services in newspaper advertisements. This is because some of them are intended, and some of them are not intended to be clicked by the user. Thus, it is required to grasp not only the viewpoint of causing the consumer to take action in the Web advertisement but also the point of how the advertisement content itself is viewed.

As prior art in line with this viewpoint, a receiving unit that receives the content distributed via the network and the advertising information to be displayed together, a display unit having a display area capable of displaying the advertising information together with the received content, and a display unit. A detection unit that detects that the advertisement information is displayed in the display area and generates visual information indicating that the advertisement information is displayed, and a transmission unit that transmits the viewing information generated by the detection unit. A content display device provided has been proposed (Patent Document 1).

However, in the configuration described in Patent Document 1, it is only detected that the display is displayed, and the time when the viewer browses cannot be correctly grasped. In particular, certain terminal operations by the viewer are not subject to detection. For example, the browser display screen shifts to the background when the browser itself displaying the Web page is shut down or when another application is launched. In some cases it cannot be detected properly.

On the other hand, as an approach from another viewpoint, the position and size of the window for displaying the web page on the screen as a web advertisement effectiveness measuring device for measuring the viewing time of the advertisement on the web page displayed on the display means of the personal computer. It has a window information acquisition means for acquiring window information including, an advertisement information acquisition means for acquiring advertisement information including the position and size of an advertisement, and a means for acquiring an advertisement display area based on such information. A web advertisement effect measuring device including a viewing time measuring means for detecting a user's line-of-sight direction by means for imaging the user and measuring the time when the line-of-sight direction and the display area of the advertisement coincide with each other as the viewing time has been proposed. (Patent Document 2).

In the configuration described in Patent Document 2, it is possible to confirm whether or not the user is actually viewing the image by checking the line of sight of the user and the like. However, in order to realize this, it is premised that the terminal has a configuration for that purpose, and the type of terminal is selected, which makes it difficult to be versatile.

JP 2011-209767 JP 2010-61218

The problem to be solved by the present invention is to easily grasp the playback time of the content on the terminal.

[A] In order to solve the above problems, the "reproduced information processing system" according to one aspect of the present invention provides request information associated with the non-static content while the non-stationary content is visibly reproduced on the display device. Includes a playback terminal that repeats the transmission of the non-static content without interfering with the playback, and a processing device that specifies the playback time of the non-static content on the playback terminal using the provision history of the non-static content and the acquisition history of the request information. ..
[B] In order to solve the above problem, the "reproduced information processing method" according to one aspect of the present invention is associated with the non-stationary content while the reproduction terminal is visibly reproduced on the display device. The transmission of the requested information is repeated without interfering with the reproduction, and the processing device specifies the reproduction time of the non-static content in the reproduction terminal by using the provision history of the non-static content and the acquisition history of the request information.

The following technical limitations may be added to the "regenerative information processing system" of the above [A]. Moreover, the same technical limitation may be added to the "reproduction information processing method" of the above-mentioned [B].
-The playback terminal repeats the transmission of the request information without interfering with the playback only while the non-static content is being played back in a state in which at least a part of the non-static content is visible on the display device, and the processing device causes the processing device to repeat the transmission. The reproduction time corresponding to the viewing time of the non-static content by the user of the reproduction terminal is specified.
-The non-static content is played only while the application that realizes the function of reproducing the non-static content in the playback terminal is active and the non-static content is visible on the display device.
-The non-static content is played only when the tab in which the non-static content of the application is displayed is active.
-The request information includes at least the identification information of the user of the playback terminal and the identification information of the non-static content.
-The non-static content is video content.

[C] In order to solve the above problem, the "playback terminal" according to one aspect of the present invention transmits request information associated with the non-static content while the non-static content is being visibly played on the display device. Is repeated without interfering with the regeneration.
[D] In order to solve the above problem, the "control method of the playback terminal" according to one aspect of the present invention applies to the non-static content while the non-static content is visibly reproduced on the display device. The transmission of the associated request information is repeated without interfering with the reproduction.
[E] In order to solve the above problems, the "playback terminal control program" according to one aspect of the present invention is a request associated with the non-static content while the non-static content is being visibly played on the display device. The computer of the reproduction terminal is realized to have a function of repeating the transmission of information without interfering with the reproduction.

[F] In order to solve the above problems, the "reproduction time information processing system" according to one aspect of the present invention is a request associated with the non-static content while the non-static content is being visibly reproduced on the display device. Reproduction of the non-static content on the reproduction terminal by using an acquisition means for acquiring the request information from the reproduction terminal that repeats transmission of information without interfering with the reproduction, and the provision history of the non-static content and the acquisition history of the request information. It is provided with a specific means for specifying a time.
[G] In order to solve the above problem, the "reproduction time information processing method" according to one aspect of the present invention is a request associated with the non-static content while the non-static content is being visibly reproduced on the display device. Reproduction of the non-static content on the reproduction terminal by using an acquisition step of acquiring the request information from a reproduction terminal that repeats transmission of information without interfering with the reproduction, a history of providing the non-static content, and an acquisition history of the request information. Includes a specific step to specify the time.

The reproduction terminal according to the present invention repeats transmission of request information associated with the non-static content while the non-stationary content is being visibly reproduced on the display device without interfering with the reproduction.
Therefore, according to the present invention, it is possible to specify the playback time of the non-static content on the playback terminal by using the provision history of the non-static content and the acquisition history of the request information.

Further, the reproduction terminal of another aspect of the present invention repeats transmission of request information without interfering with the reproduction only while the non-static content is reproduced in a state in which at least a part of the non-static content is visible on the display device.
Therefore, according to another aspect of the present invention, the time during which the non-static content is played and the time during which the transmission of the request information is repeated are substantially the same, and as a result, the non-static content by the user of the playback terminal The playback time corresponding to the viewing time can be specified.

When these contents are advertising information, they can be used as more elaborate indicators than impression-based billing, and whether the viewer (viewer) has viewed for a long time or scrolls without showing interest. It will be clearly recorded as to whether it was out. Therefore, it can be used for evaluation of advertising materials. In addition, if the advertisement display is within a predetermined network service, it can be linked with the profile of the viewer (viewer), and it is possible to give feedback to the advertiser as a more detailed consumer trend. Become.

In the present invention, the "content" may be a text, an image, a photograph, a video, or an image / video with a 3D effect, regardless of the type as long as it is visible. As for the "predetermined browser", if it is a browser that enables the construction of a dynamic website by implementing JavaScript (registered trademark), VBScript, etc., it is possible to appropriately select the one according to the terminal to be used. be.

Further, the "detection target object" can be arranged in the vicinity of the area where the content that is the original detection target is displayed, when it is image data regardless of whether or not it is actually visually approved. This is the timing when the load load is applied when the capacity of the content is large, the timing when the terminal processing load is applied when the content is accompanied by the playback of video or audio, and the fact that the content is being viewed (played) outside the terminal. It is a configuration that can distribute the communication load for recording on the server, and triggers the detection of the state in which the content is being viewed (played) when the object to be detected is located within the frame of the display device. It is substituted by the load request of the object information issued as. As a result, the content is downloaded in advance based on an arbitrary trigger at the same time as the Web page browsing request or thereafter, and at the time of playing the content, the confirmation of the playback status is handled by the load request of the detection target object. It is possible to reduce the communication load and the terminal load. From such a viewpoint, when the object to be detected is an image, the viewer may not be able to substantially visually recognize the existence of the image, for example, a minute image area of 1 × 1 pixel may be used. The image may be the same color as the background color or transparent (100% transparent) so that it cannot be visually recognized. However, on the contrary, it is possible to make the display recognizable to the viewer (viewer) by displaying an icon indicating that the moving image is being played.

The location of the "neighborhood" can be set arbitrarily, and may be the upper end or the lower end of the content. If the content is a moving image and playback is performed when a predetermined ratio (for example, half of the display area) is included in the frame in vertical scrolling, the detection target object is located at the midpoint of the side of the display area. By arranging, it is possible to appropriately detect the content display time (here, the moving image playback time). Further, the detection target object does not have to be single, and for example, it recognizes whether or not the playback condition of the moving image includes a predetermined ratio of the display area according to the detection points of the detection target object (for example, 4 including the vertices). When 5 divided objects to be detected are arranged, if 4 points are detected, 75% of the display area is recognized as being included in the frame).

Furthermore, the "detection target object" can be an html tag having position information for which the content is displayed on the Web page, for example, coordinate position information specified by a <div> tag or a <span> tag. be. In this case, it is not necessary to configure the server for transmitting and receiving the detection target history as a node separate from the content server, and it is also possible to transmit and receive with the content on the same node as the content itself. Then, based on the coordinate information held by the html tag, it is determined whether the content is displayed in the display frame, and if it is displayed, an http request is sent to the content server, and the log is continuously recorded. It is possible to detect that the content is displayed by being recorded in.

However, when considering the actual service provision, there may be a case where the content distribution subject and the content display status detection subject do not match. In that case, the server on which the http request is transmitted from the terminal and the log is recorded may be configured separately from the content server, just as the distribution server related to the object to be detected is configured as a separate node.

In short, the destination of the request sent when the content is displayed may be the content server or a separate node, but (1) When the object to be detected is image data or something similar to it. Based on the fact that the object to be detected is in the display frame, and (2) if the object to be detected is the coordinate information (that is, the display position information) indicated by the html tag that is the target of position detection, the coordinates are in the display frame. The transmission of the request from the terminal may be configured to function on the browser of the terminal.

"The object is not displayed in the frame" is caused not only by scrolling the screen, but also by user actions such as browser back ("back" operation), link click, and tab switching. The object to be detected is not displayed in the display frame based on the change in the display state that occurs, and the object to be detected is due to a browser crash, terminal battery exhaustion, or other changes in the display state that are not caused by user actions. Also includes the disappearance of. "Continuous detection" means to determine whether or not to detect periodically, for example, every second, based on the timer function provided in the terminal.

"Scroll operation" is an operation by the user to change the display area of the screen, and in many cases such as smartphones and tablets, it is realized by sliding the touch panel, but it is not limited to this, and input buttons (cross keys) and It may be via an input device such as a scroll dial.

"Advertising information" refers to information presented to a viewer on an area provided by the media owner to an advertiser as a display area in a Web page, and the format is a still image when it is a text. It doesn't matter if it is a video. In addition, voice information may be added to each information.

The scope of the present invention is not limited to detecting the display time of the content in the Web page. For example, in a virtual display screen, that is, an application in which the visual information is too large to fit in the display frame of the terminal and it is assumed that the display location is switched by performing operations such as scrolling, it is embedded in the virtual display screen. Object display area is arranged in the vicinity of the content, and the object is loaded periodically and continuously on condition that the object display area is displayed in the frame. It can also be applied to a configuration in which a request signal is transmitted and the log is recorded in the object distribution server to detect the display time of the content.

That is, the transmission of the load request for the object to be detected according to the present invention (for example, the circled number 2 “image load request” in FIG. 8, the circled number 2 “request information” in FIG. 13 and the like) depends on the execution of a predetermined application. Since the condition is that the object to be detected is not displayed (that is, the non-static content becomes invisible), not only the user scrolling operation but also the deactivation of the application is performed. I can grasp it.

In addition, scrolling of the screen can be considered as a typical operation of screen transition by the operator, but it is not limited to scrolling. You can also.

It is a network configuration diagram which shows the outline of the content display time detection system which concerns on 1st Embodiment of this invention. It is a functional block diagram of the terminal 10 which realizes the content display time detection device which concerns on 1st Embodiment of this invention. It is a functional block diagram of the advertisement server 20 which constitutes the content display time detection system which concerns on 1st Embodiment of this invention. It is a functional block diagram of the object distribution server 30 which constitutes the content display time detection system which concerns on 1st Embodiment of this invention. It is a functional block diagram of the Web server 40 which constitutes the content display time detection system which concerns on 1st Embodiment of this invention. It is an image diagram which shows the relationship between the Web page and the frame of a display device. It is an image diagram which shows the situation which detects the state which displays the content in a terminal, and is the figure which shows the state just before the object display area OA enters the display frame VF. It is an image diagram which shows the situation which detects the state which displays the content in a terminal, and is the figure which shows the state which the object display area OA is in the display frame VF. It is an image diagram which shows the situation which detects the state which displays the content in a terminal, and is the figure which shows the state which the object display area OA has moved out of the display frame VF. It is a conceptual diagram which shows the flow of transmission / reception between a terminal 10 and an object distribution server 30. It is a flowchart which shows a series of flow of detecting that the content is displayed in the terminal 10 which realizes the content display time detection device which concerns on 1st Embodiment of this invention. 6 is a flowchart showing a series of flows in which the content display time in the terminal 10 is recorded in the object distribution server 30. It is a network configuration diagram which shows the outline of the content display time detection system which concerns on 2nd Embodiment of this invention. It is a functional block diagram of the advertisement server 20 which constitutes the content display time detection system which concerns on the 2nd Embodiment of this invention. It is a conceptual diagram which shows the flow of transmission / reception between a terminal 10 and an advertisement server 20 (object distribution server 30). It is a flowchart which shows a series of flow of detecting that the content is displayed in the terminal 10 which realizes the content display time detection device which concerns on 2nd Embodiment of this invention.

Hereinafter, the content display time detection system according to the first embodiment of the present invention will be described with reference to the drawings. FIG. 1 is a network configuration diagram showing an outline of a content display time detection system according to a first embodiment of the present invention. The terminal 10 constituting the content display time detection system may be of any type such as a tablet, a smartphone, or a personal computer as long as it has the function described with reference to FIG. Here, these different types are also collectively referred to as a terminal 10. The terminal 10 transmits / receives information to / from each of the advertisement server 20, the object distribution server 30, and the Web server 40 via the network 50. In addition, predetermined information is exchanged between each server. The exchange of this information includes, for example, a process of transferring the viewing time log of a predetermined advertisement content stored in the object distribution server 30 by batch processing or sequential processing. Depending on the type of terminal device, it is necessary to go through network devices such as a base station and a gateway according to the mobile carrier, but these will be described as being included in the network 50.

FIG. 2 is a functional block diagram of a terminal 10 in which the content display time detection device according to the embodiment of the present invention is realized. The terminal 10 includes a CPU 11 that controls the operation of the terminal including control related to content display time detection and screen display control according to the present invention, a memory 12 that temporarily expands application data and the like, downloaded application programs, and distributed. A storage unit 13 that stores contents and other information, a transmission / reception unit 14 that controls connection with other nodes via a network 50, a display unit 15 that is a screen for displaying downloaded Web pages, a keyboard and ten keys, and the above. An input device 16 for performing an active input operation for a terminal operation by an operator, such as a touch panel arranged on a screen, is provided. Although not shown, a speaker for voice output or a sensor that recognizes information other than active operation on the input device 16 (ambient illuminance and given acceleration) may be provided. The CPU 11 and each of the other elements are electrically connected via a bus.

FIG. 3 is a functional configuration diagram illustrated by a block showing the function of the advertisement server 20. The function of the advertisement server 20 is a DB group that records the advertisement advertiser, the advertisement content, the master information about the medium to be advertised, and the transaction information that is the record requested to display the individual advertisement content or the record actually viewed. It is roughly divided into 210 and a processing unit 220 that appropriately performs arithmetic processing based on input information from the outside.

The DB group 210 includes an advertiser DB 211 that records attribute information, an advertisement history, etc. of an advertiser who is an advertiser, a medium DB 212 that records information about a Web page to which an advertisement is placed, and actually based on a request. The content DB 213 that records the advertisement content information delivered to the terminal 10 and the attribute information related to the advertisement content, the display request DB 214 that records the history of the content display request, and the history of viewing each content are recorded. It includes a viewing history DB 215. In the browsing history information, the display time detected based on the number of load requests of the detection target image distributed from the object distribution server 30 described later is recorded for each content.

The processing unit 220 determines and processes the appropriateness of various input information recorded in the DB group, and the corresponding content from the input information processing unit 221 and the terminal 10 that has accessed the Web page WP having the content display area CA. It includes an authentication unit 222 that authenticates and processes the appropriateness of the distribution request, and a distribution control unit 223 that controls the distribution of appropriate content according to the distribution request. The exchange of information between the advertising server 20 and the outside is optimized in the interface 224 according to the type of the terminal 10.

FIG. 4 is a functional configuration diagram illustrated by a block showing the functions of the object distribution server 30. The object distributed from the object distribution server 30 is typically image data, but is not intended for the viewer to visually recognize, and is advertised by recording the distribution request of the object as a log as described later. It delivers, so to speak, a dummy image for detecting the time when the content is actually viewed. In that sense, the object to be detected may have a size that cannot be visually recognized, for example, an object having 1 × 1 pixel, or a transparent image. Further, although not strictly included in the category of images, <div>, which is a block element defined as a range of a group, or <span>, which is an inline element, may be used as the html tag.

That is, when the object to be detected is an image, the element of the image itself does not have to be significant in information transmission, and has a function of simply recording a log indicating that there is a load request for the object to be detected. There is a need. Therefore, the object distribution server 30 includes a distribution request log storage unit 310. The delivery request log includes the user ID of the terminal 10 that requested the delivery, the date and time of the delivery request, and the advertisement ID of the advertisement to which the object to be delivered is associated (not shown), and the delivery request log. The storage unit 310 stores this. The storage format may be text. In this embodiment, the case where the object to be detected is an image will be described below.

The processing unit 320 is distributed from the input information processing unit 321 that determines and processes the appropriateness of various input information recorded in the DB group and the terminal 10 in which the object display area OA is framed, as in the advertisement server 20. It includes an authentication unit 322 that authenticates and processes the appropriateness of the request, and a distribution control unit 323 that controls the distribution of images in response to the distribution request. The exchange of information between the object distribution server 30 and the outside is also optimized in the interface 324 according to the type of the terminal 10.

FIG. 5 is a functional configuration diagram illustrated by a block diagram showing the functions of the Web server 40. In each DB of the DB group 410, the information about the Web page delivered in response to the request from the terminal 10 is in the Web page DB 411, the history record of the display request is in the display request DB 412, and the browsing record is in the browsing history DB 413. It is stored. Further, as in each of the above servers, the processing unit 420 controls the input processing unit 421 that processes the input information from the outside, the authentication unit 422 that authenticates the validity of the Web browsing request, and the distribution of the Web page in response to the request. It has a distribution control unit 423 and an interface 424 that adapts the input / output information to be processed according to the terminal 10.

Next, using FIGS. 6 to 10, the relationship between the display on the screen and the Web page when detecting the time when the content is actually displayed, and the exchange of information between the terminal 10 and the object distribution server 30 Will be explained.

FIG. 6 is an image diagram showing the relationship between the Web page and the frame of the display device, FIG. 7 is an image diagram showing a situation of detecting a state in which the content is displayed on the terminal, and FIG. 8 is an image diagram showing the terminal 10 and the object. It is a conceptual diagram which shows the flow of transmission / reception with a distribution server 30. Further, FIG. 9 is a flowchart showing a series of flows in which it is detected that the content is displayed in the terminal 10 in which the content display time detecting device according to the present invention is realized, and FIG. 10 is a detection target image from the terminal. It is a flowchart which shows the process flow in the object distribution server 30 which received a load request.

Hereinafter, the flow of FIG. 9 will be described in order with reference to other figures. The terminal 10 accesses the Web server 40 via the network 50 and requests information on the Web page WP including information on the content display area CA and the detection target object display area OA (step S901). The Web server 40 delivers information about the requested Web page. The information about the delivered Web page includes the display position information of the content embedded on the page. When the requested terminal 10 receives the information of the Web page (step S902: Yes), the terminal 10 makes a distribution request of the content information to the advertisement server 20 (step S903).

Further, the Web page information includes an application (program) for detecting whether or not the detection target image described later is displayed in the frame, and is loaded into the terminal 10 and expanded in the memory 12 when the Web page is loaded. NS. The application can be expressed in any language, but is typically described in HTML using JavaScript®. Since the Web page is displayed on the browser installed in the terminal 10 in advance, it is a condition that the browser is active in this application as well. By collaborating with this application, the CPU 11 and the memory 12, the content display time detection device is realized.

Here, the relationship between the display unit 15 of the terminal 10 and the acquired Web page WP will be described. The acquired Web page information is expanded on the memory 12. As shown in FIG. 6, the information on the memory of the Web page is usually expanded to a length that does not fit in the display frame VF. In the initial state, that is, in the state where the Web page is loaded for the first time, the display frame VF is usually arranged at the top of the page, and the top of the Web page is displayed on the display unit 15. The user of the terminal 10 can view the lower Web page by performing an operation of scrolling the screen downward (sliding the screen upward for the touch panel, pressing the downward button for the cross key, etc.). be able to. The scroll operation is performed via the input device 16 according to the type of the terminal 10. In the case of a tablet terminal or smartphone, the screen can be easily scrolled by sliding the touch panel arranged on the screen.

Returning to FIG. 9, the terminal 10 detects whether or not the image to be detected has entered the display frame VF (step S904). FIG. 7A shows a state immediately before the screen of the terminal is scrolled and the detection target image area OA is framed in. When this is framed in as shown in FIG. 7B (step S904: Yes), the terminal 10 requests the object distribution server 30 from the transmission / reception unit 14 via the network 50 (step S905).

FIG. 10 shows a processing flow in the object distribution server 30 that has received the load request from the terminal 10. When the load request from the terminal 10 is received (step S1001: Yes), the corresponding image is called after being authenticated by the authentication unit 322 of the object distribution server 30 (step S1002). At the same time, the fact that the first display request has been made is recorded in the display request DB 313, and the log information is stored in the distribution request history DB (step S1003). After that, the image is distributed to the requested terminal 10 under the control of the distribution control unit 323 (step S1004).

By recording that the image distribution request has been made in this way, it is detected that the content in which the detection target image is arranged in the vicinity is displayed in the terminal display unit 15 in the form of the distribution request log. This content may be a text or a still image, but especially when it is a moving image, it is effective for grasping the viewing time.

That is, for the video embedded in the Web page, the information is requested to be downloaded first as explained above, and the download history remains on the advertisement server 20 side, but how much it was actually viewed remains. No. However, the image to be detected is arranged so as to be attached to the display area of the video content, and by adopting a configuration for detecting this display, it is possible to detect that the content is displayed on the terminal screen.

In addition, by continuously detecting by the following steps in FIG. 9, it is possible to grasp the viewing time of the moving image in a form originating from the transmission from the terminal. That is, once the image information to be detected is requested (step S905), it can be set in a shorter cycle for a predetermined period (1 second here, but if more precise information is to be acquired, and vice versa). (Step S906: Yes), and it is determined whether or not the browser is active (step S907). Further, when the browser can expand a plurality of tabs, it is determined whether or not the tab displaying the Web page is active (step S908). Then, it is determined again whether the detection target image OA is in the display frame VF (step S909). If both are Yes, the terminal 10 again requests the object distribution server 30 for the image information to be detected (step S905). Based on this request for image information, the process described in the flow on the object distribution server 30 side as shown in FIG. 10 is performed, and the log information is stored in the distribution request history DB 314.

In other words, assuming that the terminal is active, the browser is active (specifically, the screen display is not occupied by other applications), the corresponding tab is active, and the image to be detected is a frame. While it is detected that the object is inside, the object distribution server 30 records the periodic and continuous distribution request as a log due to the image load request that is periodically and continuously performed. As shown in FIG. 8, the image load request that is periodically and continuously transmitted while the frame-in is detected is stored in the object distribution server as a log. That is, this is recognized as the viewing time of the content. If the content is a moving image, is played together with the frame-in, and is stopped or paused at the same time as the frame-out, it is recognized as the viewing time of the moving image. The information obtained in this way (stored in the display request DB 313) and browsing seconds (stored in the distribution request history DB 314) is integrated with the display request DB 214 and the viewing history DB 215 of the advertisement server 20 by batch processing or the like. May be good. As a result, when the content is video content, it is possible to consider a more appropriate advertisement distribution method based on the actual viewing time, the number of downloads and the difference between the playbacks, and the like. ..

As shown in FIG. 7C, when the detection target image OA moves out of the frame, the content display state unless the corresponding advertisement is reloaded, that is, the video software or the like is started by tapping the content. The detection of the above is temporarily stopped, and the frame-in of the image to be detected is waited for again (step S904).

In the above-described embodiment, a configuration for detecting the display (viewing) time of a predetermined content, particularly a moving image content, in a Web page that can be viewed by a predetermined browser has been described. However, the present invention is not limited to detecting the display time of the content in the Web page. For example, in an application in which the virtual display screen is too large to fit in the display frame of the terminal and it is assumed that the display location is switched by performing operations such as scrolling, a predetermined value embedded in the virtual display screen. The image load request signal is periodically and continuously sent on the condition that the object display area is arranged in the vicinity of the content and the object display area is displayed in the frame. It can also be applied to a configuration in which the display time of the content is detected by transmitting and recording the log on the object distribution server.

That is, since it is a condition that the image loading request of the detection target image according to the present invention depends on the execution of a predetermined application, the detection target image is not displayed only by the scroll operation of the user. It is also possible to grasp the deactivation of the application.

Further, in the above embodiment, the case where the screen is scrolled as a typical operation of the operator has been described, but it is not limited to scrolling. For example, when the display area of the detection target image is framed in by pinching out. Can work in the same way.

Next, the content display time detection system according to the second embodiment of the present invention will be described with reference to the drawings. The same components are designated by the same reference numerals, and the description thereof will be omitted.

FIG. 11 is a network configuration diagram showing an outline of the content display time detection system according to the second embodiment of the present invention. The difference from the first embodiment is that the object distribution server 30 is not an independent node but the same as the advertisement server 20.

As shown in FIG. 12, in this embodiment, the DB constituting the DB / storage group 210', the publisher DB211 as the storage unit, the medium DB212, the content DB213, the display request DB214, the viewing history DB215, and the request log storage unit 216 Is provided. The request storage unit 216 stores log information including request information from the terminal through the steps shown in FIG.

Here, the content display position and the display area are defined as follows.
<div id = ”target_element”></div>
div # target_element
{
position: absolute;

left: 15px;
top: 2000px; (Display position information)

width: 400px;
height: 100px; (display area information)
}

In this case, when it is detected that the coordinates (left: 15px; top: 2000px) indicating the start position of the display area indicated by the above display position information are in the display frame, the user ID of the terminal and the user ID of the terminal are detected from the terminal. Request information including the content ID displayed in the content display area is transmitted to the advertisement server 20. The advertisement server 20 stores the request information as a log in the request log storage unit 216. This request information is continuously transmitted while the coordinates are included in the display frame VF, and the log information is sequentially stored in the request log storage unit 216.

It should be noted that it is not essential that some information is transmitted from the advertisement server 20 to the terminal 10 in response to this request information, and in this embodiment, a pattern is shown in which the information is not transmitted to the terminal 10 in response to the request. ing. In this case, for example, it may be sufficient to simply return a status code (http: // 200, etc.) indicating that the request has been successfully accepted. This is the same regardless of whether the object to be detected is an image or the coordinates indicated by the display position information. However, as described above, when the image information is actually displayed to the user, it is naturally necessary to transmit the image data in response to the load request.

In the above, an example of defining the coordinate position as an absolute position is shown, but the present invention is not limited to this. For example, the frame position is calculated each time the target page is loaded, and the coordinate position is calculated relative. It may be in the form of determining the coordinates.

FIG. 14 is a flowchart showing a series of flows in which it is detected that the content is displayed on the terminal 10. The first implementation shown in FIG. 9 except that the detection target is not an image but the presence or absence of a frame-in of the coordinates indicated by the tag, and that it is not the image request information transmitted based on the trigger. There is no big difference from the flow in the example. That is, the detection of coordinate information is also based on the premise that the terminal is active, the browser as a premise for detecting the coordinates is active, and the tab on which the Web page on which the coordinates are located is active. The request information is continuously and periodically transmitted to the advertisement server 20 after making a sequential determination on these (step S1304 to step S1309).

In the above, examples of moving images played on a Web browser have been shown. In addition to this, even if the moving image is played back in a predetermined application, it is possible to detect the display time of the moving image by adopting the same configuration. That is, it is an implementation in which the predetermined application sends a request periodically and continuously, and by dynamically giving information on the content to be detected, the content in the predetermined application is actually displayed on the terminal screen. It is possible to continuously detect what is displayed on a terminal basis and store the record on the server.

According to the present invention, it has become possible for the server side to grasp how long the advertisement content, particularly the video advertisement content, has actually been viewed based on the signal transmitted from the terminal. In particular, not only changes in the display state caused by user actions such as scrolling the screen, browser back ("back" operation), clicking links, switching tabs, but also browser crashes, terminal battery exhaustion, etc. Even if the display state changes not due to the user's action, the image distribution request is not actively made, that is, the display is not detected, and it is possible to measure the advertising effect of the video advertisement content more precisely. Become.

In particular, there is an embedding of video content that automatically starts playing when it enters a recent display frame, and by combining this with the display time detection system according to the present invention, the video content is actually played. It becomes possible to grasp the time of viewing, and the range of promotion activities is expanded.

Of course, it goes without saying that content is not limited to videos, nor is it limited to advertising. For example, paintings and calligraphy, which are required to be viewed carefully, are increasingly being digitized and viewed, but it is possible to properly grasp the time spent on the viewing screen of such paintings and calligraphy. Become. It should be noted that the above embodiment is limited to one embodiment until it gets tired, and can be appropriately modified as long as the gist of the present invention is not impaired.

1 Content display time detection system 10 Terminal (content display time detection device)
11 CPU
12 Memory 13 Storage unit 14 Transmission / reception unit 15 Display unit 16 Input device 20 Advertising server (content server)
30 Object distribution server 310 Request log storage unit 313 Display request DB
314 Delivery request history DB
320 Processing unit (of object distribution server) 321 Input information processing unit 322 Authentication unit 323 Distribution control unit 40 Web server 50 Network OA Object display area VF Display frame CA Content display area WP Web page

Claims (3)

After the download of the content, the playback terminal at least a portion of the plurality associated with the content object sends a load request of the object while in the display frame of the reproduction terminal,
A processing device that specifies the playback time of the content on the playback terminal using the acquisition history of the load request, and
Regenerative information processing system including. After downloading the content, an acquisition step at least partially to retrieve the load request from the reproduction terminal for transmitting a load request of the object while in the display frame of the reproduction terminal among the plurality of objects associated with the content ,
A specific step of specifying the playback time of the content on the playback terminal using the acquisition history of the load request, and
Playback time information processing methods, including. After downloading the content, while the object associated with the content is in the display frame of the playback terminal, a load request for the object is transmitted, and the playback time of the content is specified based on the load request. Terminal.

Images