JP6592467B2 - Program, terminal device, and terminal control method - Google Patents

Description

  The present invention relates to a program, a terminal device, and a terminal control method.

  Conventionally, keyword candidates for search are extracted from information to be searched and displayed on a touch panel as a list, search conditions are set based on a user's operation on the keyword candidates, and a search is executed based on the search conditions or When the first sliding keyword is selected by the user's touch operation from the keyword candidates displayed in a list on the touch panel when the user slides the touch position on the touch panel. A search system that sets a search condition according to an AND or OR search operator specified between a first keyword and a second keyword selected by the user afterward according to the sliding direction. It is known (see Patent Document 1).

Japanese Patent No. 6002328

  However, in the conventional technique, when the keyword candidates are presented to the user, processing for selecting and narrowing down the classification of products registered in the product master according to the hierarchical structure is performed. In this process, since the user may need to perform a tap operation a plurality of times in both the scene where the keyword is presented and the scene where the keyword is selected, the operation may be complicated.

  The present invention has been made in view of such circumstances, and provides a program, a terminal device, and a terminal control method capable of allowing a user to perform a smooth search without requiring a complicated operation. One of the purposes.

  In one embodiment of the present invention, a sales screen for selling a product or service is displayed on a terminal device including a display unit using the display unit, and the first predetermined image on the sales screen is equal to or longer than a predetermined time. When a predetermined operation is performed during this period, search keyword candidates related to the first predetermined image are displayed using the display unit.

  According to one embodiment of the present invention, it is possible to provide a program that allows a user to perform a smooth search without requiring a complicated operation.

It is a figure which shows the use environment of the terminal device 10 which performs the application program of 1st Embodiment. 2 is a configuration diagram of a terminal device 10. FIG. 1 is a configuration diagram of an electronic store server 100. FIG. It is a figure which shows an example of the content of the user data. It is a figure which shows an example of the content of the log data 174. FIG. It is a figure which shows an example of the content of goods etc. data 176A. It is a figure which shows an example of the content of the initial search keyword candidate list | wrist 176B. It is a figure which shows an example of the content of the optimization search keyword candidate list | wrist 176C. It is a figure which shows an example of a sales screen. It is a figure which shows an example when long press operation is made | formed with respect to goods images 406. FIG. It is a figure which shows the other example when long press operation is made | formed with respect to the goods image 406. FIG. It is a figure which shows the other example when long press operation is made | formed with respect to the goods image 406. FIG. It is a figure which shows the other example when long press operation is made | formed with respect to the goods image 406. FIG. It is a figure which shows an example of the screen change at the time of a search keyword being determined. 4 is a flowchart illustrating an example of processing executed in the terminal device 10. 5 is a flowchart illustrating an example of processing executed in the electronic store server 100. It is a figure which shows the other example when long press operation is made | formed with respect to the goods image 406. FIG.

  Hereinafter, embodiments of a program, a terminal device, and a terminal control method of the present invention will be described with reference to the drawings. The program of the present invention displays a sales screen of goods or services on a terminal device, transmits a search request according to a user operation to the electronic store server, and causes the terminal device to display a screen based on the returned search result. This program allows the user to make purchases.

  As a form of the program, the terminal device holds an image frame or the like, and acquires information such as an embedded image and parameters from the electronic store server, or downloads a web page from the electronic store server and downloads the terminal device. Various UAs (User Agents) such as a web browser to be displayed can be adopted. Correspondingly, an application server that transmits information such as an embedded image and parameters to the terminal device, a web server that provides a web page, or the like can be adopted as a form of the electronic store server. The program may be downloaded to a terminal device from a server that sells an application program (hereinafter referred to as an application store server), or a program stored in a portable storage medium in a real store is sold, and the program is stored in the portable storage medium. It may be installed in the terminal device or may be preinstalled in the terminal device. In the following description, as an example, the program is an application program downloaded from an application store server, and the electronic store server is described as an application server. Moreover, the terminal device which performs a program shall be a smart phone and a tablet terminal provided with a touch panel.

<First Embodiment>
FIG. 1 is a diagram illustrating a usage environment of a terminal device 10 that executes an application program according to the first embodiment. As illustrated in FIG. 1, the terminal device 10 communicates with the electronic store server 100, the application store server 200, the payment server 300, and the like via the network NW. The network NW includes a wireless base station, a dedicated line, a public line, a provider, the Internet, a LAN (Local Area Network), a WAN (Wide Area Network), and the like.

  The electronic store server 100 is a server that is operated by, for example, an operator that provides a shopping service. The electronic store server 100 provides the user's terminal device 10 with a sales screen on which products, services, etc. (hereinafter referred to as “products”) of the electronic store with which a contract is made in advance are posted. Instead, the electronic store server 100 may be a server operated by the electronic store itself. The electronic store server 100 requests the payment server 300 to make a payment for a product or the like for which purchase is instructed by the user using the terminal device 10, and when the payment is confirmed by the payment server 300, the electronic store server 100 In addition to notifying that the product has been purchased, the purchase history of the user's product etc. is managed.

  The application store server 200 is a server that provides application programs for a fee or free of charge, and transmits the provided application programs to the terminal device 10 of the user.

  When the settlement server 300 receives a settlement request from the electronic store server 100, the settlement server 300 refers to the registered information of the user registered in advance and settles the price for the designated product. Settlement by the settlement server 300 may be settlement by credit card or settlement by electronic money. Further, when the application program is provided by the application store server 200 for a fee, the settlement server 300 may settle the price of the application program.

  FIG. 2 is a configuration diagram of the terminal device 10. As illustrated in FIG. 2, the terminal device 10 includes, for example, a communication unit 20, an application execution unit 30, a display unit 40, an input unit 50, and a storage unit 70. The storage unit 70 stores, for example, the application program 72 downloaded from the application store server 200.

  The communication unit 20 has hardware for connecting to the network NW using a cellular network, a Wi-Fi network, or the like. For example, the communication unit 20 includes an antenna and a transmission / reception device.

  The application execution unit 30 is realized by a processor such as a CPU (Central Processing Unit) executing the application program 72, for example. For example, when there is a search request for a product or the like from the user using the input unit 50, the application execution unit 30 uses the communication unit 20 to search for a search keyword input by the user using the input unit 50. Send to server 100.

  In addition, when the application execution unit 30 continuously receives a predetermined operation from a user for a predetermined image (for example, an image related to a product or the like) in the sales screen using the input unit 50, the application execution unit 30 displays search keyword candidates. Displayed on the unit 40. The predetermined operation is, for example, a touch operation, and the fact that it is continuously performed means that a so-called long press operation has been performed. Hereinafter, the description will be made on the premise of this, but the predetermined operation may be an operation of another aspect. At this time, the application execution unit 30 uses the communication unit 20 to add information including the product ID (product or service identification information) of the predetermined image that has been pressed and pressed to the information requesting the search keyword candidate. The search keyword candidate is acquired from the electronic store server 100. In addition, when the long press operation is released, the application execution unit 30 transmits a search request for products or the like based on the search keyword currently displayed in the search box to the electronic store server 100 using the communication unit 20. . Thereby, the application execution part 30 can make a user perform a smooth search.

  The display unit 40 is, for example, an LCD (Liquid Crystal Display) or an organic EL (Electroluminescence) display device.

  The input unit 50 includes, for example, some or all of a touch panel TP, various keys, buttons, dial switches, a mouse, and the like that are formed integrally with the display unit 40.

  The storage unit 70 is, for example, a RAM (Random Access Memory), a ROM (Read Only Memory), a flash memory such as an SSD (Solid State Drive), an HDD (Hard Disk Drive), or the like.

  FIG. 3 is a configuration diagram of the electronic store server 100. As illustrated in FIG. 3, the electronic store server 100 includes a communication unit 120, a data management unit 130, an application support processing unit 140, a log analysis unit 150, and a storage unit 170.

  The communication unit 120 includes a communication interface such as a NIC (Network Interface Card).

  The data management unit 130, the application support processing unit 140, and the log analysis unit 150 may be realized by a processor such as a CPU executing a program. The program is stored in the storage unit 170, for example.

  The data management unit 130 stores various information acquired at the time of user registration in the storage unit 170 as user data 172. Further, the data management unit 130 stores the access history from the terminal device 10 in the storage unit 170 as log data 174. In addition, the data management unit 130 stores information such as electronic store data acquired from an electronic store operator using the communication unit 120 in the storage unit 170 as electronic store data 176.

  The application support processing unit 140 provides information such as images and parameters to the terminal device 10 in response to various requests received from the terminal device 10 using the communication unit 120. For example, the application support processing unit 140 performs a search based on the search keyword acquired from the terminal device 10, and transmits information for displaying a product image, a charge, and the like as a search result to the terminal device 10.

  In addition, when the application support processing unit 140 acquires a search keyword candidate request from the terminal device 10, the application support processing unit 140 reads the search keyword candidate from the storage unit 170 based on information included in the request, and uses the communication unit 120. It transmits to the terminal device 10. At this time, the application support processing unit 140, for example, information stored in the storage unit 170 using the product etc. ID included in the request (for example, an initial search keyword candidate list 176B or an optimized search keyword candidate list 176C described later). The search keyword candidates are selected and transmitted to the terminal device 10.

  In addition, the application support processing unit 140 creates a search keyword candidate list based on the analysis result by the log analysis unit 150. In addition, the application support processing unit 140 updates the optimized search keyword candidate list 176C at a predetermined timing. Details will be described later.

  The log analysis unit 150 refers to the log data 174 stored in the storage unit 170 at a predetermined timing and analyzes the search frequency and CVR (Conversion Rate). CVR indicates, for each search keyword candidate, the ratio of the number of people who have converted (or the number of times) out of the total number of people who have visited the site (or the number of times). The conversion means that the user took a predetermined action preferable for the application operator. In the present embodiment, the conversion is, for example, presented as a search keyword candidate and then selected as a search keyword. In addition, the log analysis unit 150 may analyze the search frequency and CVR according to, for example, the season and user attributes.

  The storage unit 170 is realized by a RAM, a ROM, a flash memory such as an SSD, an HDD, or the like. The storage unit 170 stores, for example, user data 172, log data 174, and electronic store data 176.

  The user data 172 is, for example, user attribute information registered in advance. FIG. 4 is a diagram illustrating an example of the contents of the user data 172. For example, as shown in FIG. 4, the user data 172 is information in which attribute information such as the user's age, sex, delivery address, and preference is associated with the user ID.

  The log data 174 is information related to the access history executed by the application support processing unit 140, for example. FIG. 5 is a diagram illustrating an example of the contents of the log data 174. For example, as illustrated in FIG. 5, the log data 174 is information in which a user ID is associated with an access date and time and an access destination.

  The electronic store data 176 is data for each electronic store. The electronic store data 176 includes, for example, product etc. data 176A, an initial search keyword candidate list 176B, and an optimized search keyword candidate list 176C.

  The product etc. data 176A is information related to the product etc. sold by the electronic store server 100. FIG. 6 is a diagram illustrating an example of the contents of the product etc. data 176A. In the product etc. data 176A, for example, as shown in FIG. 6, product etc. ID information such as title, manufacturer name, product etc. type, additional information (1), additional information (2). Information. In addition, the attribute information of the product may include image data of the product, price, price range, category, other data, and the like.

  FIG. 7 is a diagram showing an example of the contents of the initial search keyword candidate list 176B. The initial search keyword candidate list 176B is a list of search keyword candidates designated as initial information by an electronic store operator or the like. For example, the initial search keyword candidate list 176B is information in which at least one feature word representing a feature of a product or the like is included and the feature word is associated with the product etc. ID. The number of feature words can be arbitrarily set by the operator of the electronic store server 100 or the like. The feature word is, for example, a word selected from the attribute information included in the product etc. data 176A. Further, even if the feature word is not included in the product etc. data 176A, the word related to the product etc. from among the words associated with the hot selling product, or the product among the words frequently used in the search May be included. The initial search keyword candidate list 176B is created by the application support processing unit 140, for example.

  The optimized search keyword candidate list 176 </ b> C is a search keyword candidate list created by the application support processing unit 140 based on the analysis result by the log analysis unit 150. FIG. 8 is a diagram illustrating an example of the contents of the optimized search keyword candidate list 176C. The optimized search keyword candidate list 176C is information in which at least one of the above-described feature words is associated with a product etc. ID, for example. The optimized search keyword candidate list 176C is created by the application support processing unit 140, for example. The number of candidates included in the candidate list can be arbitrarily set by the operator of the electronic store server 100 or the like.

  For example, the application support processing unit 140 refers to the analysis result of the log analysis unit 150, selects a feature word that is highly likely to be adopted as a search keyword from the initial search keyword candidate list 176B, and selects the selected feature word. The optimized search keyword candidate list 176C is created by ranking in descending order of possibility of being employed as a search keyword. For example, the application support processing unit 140 selects a predetermined number of feature words in descending order of CVR, ranks the selected feature words in descending order of CVR, and selects an upper feature word as an optimized search keyword candidate list 176C. Register with. The number of feature words selected by the application support processing unit 140 may be fixed, or may be changed according to the product or the category of the product.

  Next, an example of a sales screen by an electronic store will be described with reference to FIGS. FIG. 9 is a diagram illustrating an example of a sales screen by an electronic store. On the sales screen 400, for example, a search box 402, a search button 404, and a product etc. image (an example of a first predetermined image) 406 are displayed. A search box 402 is an input box that accepts input of a search keyword. A search button 404 is a button for receiving a search start instruction. The search button 404 and the product etc. image 406 have a GUI (Graphical User Interface) switch function. The product etc. image 406 may be an image representing a product etc., or may be an image including a character string of contents related to the product etc. In addition, the sales screen 400 may display a plurality of products etc. images, and may display information about the products.

  FIG. 10 is a diagram illustrating an example when a long press operation is performed on the product etc. image 406. For example, when a long press operation is performed on the product etc. image 406, at least one search keyword candidate is displayed around the product etc. image 406 on the sales screen 400. In the illustrated example, the first candidate 408, the second candidate 410, the third candidate 412, and the fourth candidate 414 are displayed around the product image 406 with a part superimposed on the product image 406. Has been. At this time, the merchandise image 406 may be subjected to a blurring process, and the other parts may not be blurred.

  When the predetermined operation is canceled in the state of the sales screen shown in FIG. 10, the application execution unit 30 further accepts an operation (touch operation) of the first candidate 408 to the fourth candidate 414. Then, when the search button 404 is operated, the application execution unit 30 considers that the search keyword corresponding to the first candidate 408 to the fourth candidate 414 previously operated is input to the search box 402 (actually The search keyword operated in the above may be displayed in the search box 402), and the search keyword is transmitted to the electronic store server 100 using the communication unit 20. As a result, the user can display the search keyword candidates by a simple operation of long-pressing the product etc. image 406 and perform a search easily.

  In the state of the sales screen shown in FIG. 10, after the predetermined operation is released, the user slides any one of the first candidate 408 to the fourth candidate 414 toward the search button 404 (so-called flick is performed). Thus, the search keyword candidate may be determined as the search keyword.

  Further, the application execution unit 30 may change the contents of search keyword candidates to be displayed in the search box 402 as time passes while a predetermined operation is being performed. With reference to FIGS. 11 to 13, an example of a screen change when a predetermined operation is continuously performed on the sales screen shown in FIG. 9 will be described.

  11 to 13 are diagrams illustrating another example when a long press operation is performed on the product etc. image 406. The image change described below is executed by the application execution unit 30. In FIG. 11 and subsequent figures, “Company A” corresponds to the first candidate 408, “Retort curry” corresponds to the second candidate 410, “Trial set” corresponds to the third candidate 412, and “All six types”. Corresponds to the fourth candidate 414.

  As shown in FIG. 11, first, “Company A” as the first candidate 408 is displayed in the search box 402. If the long press operation is further continued from this state, the second candidate 410 “retort curry”, the third candidate 412 “trial set”, and the fourth candidate 414 “all six types” ”Appear in the search box 402 in order.

  When two or more search keyword candidates input in the search box 402 are set to be AND search, “x” or “and” meaning AND search is displayed after the displayed word. . Although illustration is omitted, it may be set that OR search is performed for two or more words. In this case, “+” or “or” may be displayed after the word.

  When the long press operation is further continued, all search keyword candidates in the search box 402 are deleted, and the first candidate 408 “Company A” is displayed again on the sales screen displayed in the search box 402. Return. When the long press operation is continuously performed, such a change is repeated. In addition, presentation of the search keyword candidate may be terminated when the time during which the long press operation is continued exceeds a predetermined threshold.

  Then, the application execution unit 30 considers that the search keyword candidate in the search box 402 is input to the search box 402 at the timing when the long press is released, and the search keyword in the search box 402 is changed to the communication unit. 20 is transmitted to the electronic store server 100. On the other hand, if the user cancels the long press operation at the timing when the search keyword 402 returns to a state in which no search keyword candidate is displayed, the search keyword is not transmitted.

  As a result, the user can not only display search keyword candidates by a simple operation of long-pressing the product etc. image 406, but can also start the search by simply releasing the long-press. Since it can be executed, the convenience is further improved.

  Also, as shown in FIG. 12, search keyword candidates may be displayed one by one in the search box 402 in order from the first candidate 408. For example, after “Company A” as the first candidate 408 is displayed in the search box 402, “Company A” is deleted from the search box 402, and “Retort curry” as the second candidate 410 is displayed in the search box 402. Is done. Similarly, “trial set” that is the third candidate 412 and “all six types” that are the fourth candidate 414 are displayed in order, and then all the search keyword candidates are deleted. Thereby, for example, when the user wants to select any one search keyword, the long press operation may be canceled at the timing when the search keyword candidate to be used as the search keyword is input to the search box 402.

  Furthermore, as shown in FIG. 13, each candidate or a combination of a plurality of candidates may be displayed in a predetermined order, or a predetermined number of candidates may be displayed. Also good. Further, the number of candidates displayed may be different each time the candidates are changed, or may be the same. As a result, candidates are input to the search box 402 in various combinations.

  Further, the application execution unit 30 may express that the search is performed based on the search keyword candidates displayed in the search box 402 in a display form as shown in FIG. FIG. 14 is a diagram illustrating an example of a screen change when a search keyword is determined. For example, as shown in FIG. 14A, it is assumed that a long press operation is performed on the product etc. image 406 and “Company A ×” and “Retort ×” are displayed in the search box 402. At this timing, when the user's finger is released from the product etc. image 406, “Company A ×” and “Retort ×” are determined as search keywords, and “Company A ×” as shown in FIG. And “Retort ×” move toward the search button 404, and as shown in FIG. 14C, “Company A ×” and “Retort ×” are displayed on the search button 404 (second predetermined image). It is sucked and disappears. By adopting such a display mode, it is possible to make the user easily understand that the search keyword is determined and the search is started.

  Next, an example of processing executed in the terminal device 10 will be described with reference to FIG. FIG. 15 is a flowchart illustrating an example of processing executed in the terminal device 10. The process of this flowchart is started when the application program 72 is started by user operation, for example. First, the application execution unit 30 displays the sales screen 400 on the touch panel TP (S10).

  Next, the application execution unit 30 determines whether a predetermined operation has been performed on the product etc. image 406 on the sales screen 400 (S11). If it is determined that a predetermined operation has been performed on the product etc. image 406, the application execution unit 30 transmits information requesting a search keyword candidate related to the product etc. image 406 to the electronic store server 100 (S12).

  And the application execution part 30 waits until it acquires the candidate of a search keyword from the electronic store server 100 (S13). When the search keyword candidate is acquired, the application execution unit 30 displays the acquired search keyword candidate on the sales screen 400 (S14). The display mode at this time is as illustrated in FIGS. Then, the application execution unit 30 determines whether or not a predetermined operation on the product etc. image 406 is continued (S15). If the predetermined operation is continued, the application execution unit 30 returns to the process of S14.

  On the other hand, when it is determined that the predetermined operation is not continued, the application execution unit 30 determines whether a search keyword is input (or is considered to be input) (S16). For example, when a search keyword candidate is input (or is considered to be input) in the search box 402 when a predetermined operation is completed, the input search keyword candidate is determined as a search keyword, It transmits to the electronic store server 100 (S17).

  Next, the application execution unit 30 determines whether or not a search result based on the search keyword is acquired from the electronic store server 100 (S18). If acquired, the application execution unit 30 displays the acquired search result on the touch panel TP (S19).

  Next, an example of processing executed mainly by the application support processing unit 140 in the electronic store server 100 will be described with reference to FIG. FIG. 16 is a flowchart illustrating an example of processing executed in the electronic store server 100.

  First, the application support processing unit 140 determines whether or not information requesting a search keyword candidate has been acquired from the terminal device 10 (S101). When the information requesting the search keyword candidate is acquired, the application support processing unit 140 reads the search keyword candidate from the storage unit 170 based on the product etc. ID included in the information (S102), and selects the read candidate. It transmits to the terminal device 10 (S103). Here, when the product etc. ID is registered in the optimized search keyword candidate list 176C, the application support processing unit 140 reads a candidate corresponding to the product etc. ID from the optimized search keyword candidate list 176C. On the other hand, when not registered in the optimized search keyword candidate list 176C, the application support processing unit 140 reads a candidate corresponding to the product etc. ID from the initial search keyword candidate list 176B.

  Next, the application support processing unit 140 determines whether a search keyword is acquired from the terminal device 10 (S104). When the search keyword is acquired, the application support processing unit 140 refers to the product etc. data 176A, searches for the product etc. related to the search keyword, and transmits the search result to the terminal device 10 (S105). Here, the application support processing unit 140 searches for a product or the like associated with a word that matches or relates to the search keyword, for example.

  According to the program of the first embodiment described above, the search keyword candidates are displayed by the long press operation, or the search by the search keyword is executed by releasing the long press operation, thereby further improving the convenience for the user. be able to. Even when the screen of the touch panel TP is small and it is difficult to input a word or the like, it is possible to select a search keyword by a long press operation, so that the user operability can be further improved.

Second Embodiment
In the first embodiment, the search start can be automatically instructed by canceling the predetermined operation. On the other hand, in the second embodiment, by canceling the predetermined operation, the search start is not instructed, and the search keyword candidates input in the search box 402 at the release timing remain input. Thereby, the user can instruct | indicate a search start, after editing the input search keyword. Hereinafter, a different point from 1st Embodiment is demonstrated and description about the same content is abbreviate | omitted.

  When the predetermined operation on the product etc. image 406 is canceled, the application execution unit 30 ends the presentation of search keyword candidates for the search box 402 at the timing when the predetermined operation is released, and accepts the operation on the search button 404. Make it possible. Here, the application execution unit 30 keeps displaying the search keyword candidates inputted in the search box 402 at the timing when the predetermined operation is released.

  Further, the application execution unit 30 accepts deletion of search keyword candidates displayed in the search box 402 based on a user operation using the touch panel TP, and accepts input of a search keyword to the search box 402. Here, for example, when an operation for flicking a search keyword candidate displayed in either the search box 402 or the sales screen 400 is performed, the application execution unit 30 operates the search keyword candidate operated. Is deleted from the search box 402.

  In addition, when the search button 404 is touched by the user using the touch panel TP, the application execution unit 30 sends a search request based on the search keyword input in the search box 402 to the electronic store server 100 using the communication unit 20. Send to. This facilitates the search keyword input operation and editing operation.

  In the first embodiment, the application execution unit 30 may accept a deletion operation before the search keyword is transmitted to the electronic store server 100. For example, the user uses the touch panel TP to perform an operation of flicking a search keyword candidate while performing a long press operation. In addition, when changing the candidate of the search keyword input into the search box 402 with time, it is preferable to ensure sufficient time for accepting the deletion operation. When accepting such an operation from the user using the touch panel TP, the application execution unit 30 deletes the search keyword candidate repelled by the flick operation from the search box 402 and deletes it from the search keyword candidate. Thereby, even when the search is executed with one touch, the user can edit the search box 402.

  In addition, the application execution unit 30 may transmit information regarding the deleted search keyword candidate to the electronic store server 100 using the communication unit 20. Accordingly, the log analysis unit 150 can correct the analysis result so as to lower the CVR for the deleted search keyword candidate.

  According to 2nd Embodiment described above, there can exist an effect similar to 1st Embodiment. In addition, according to the second embodiment, after canceling the long press operation, accepting deletion of a search keyword or the like, it is possible to realize operability according to the user's needs.

<Third Embodiment>
In the first and second embodiments, the example in which search keyword candidates are displayed in the manner as shown in FIGS. 10 to 13 has been described. In the third embodiment, the search keyword in the manner as shown in FIG. It is different in that candidates are displayed. Hereinafter, a different point from 1st and 2nd embodiment is demonstrated, and the description about the same content is abbreviate | omitted.

  FIG. 17 is a diagram illustrating another example when a long press operation is performed on the product etc. image 406. As shown in FIG. 17, search keyword candidates are displayed in each area (501 to 503) arranged in an annular shape around the tap position 500 on the sales screen 400. First, the first candidate (A), the second candidate (B), the third candidate (C), and the fourth candidate (D) are displayed in the first area 501 in order. At this time, when the user releases the hand at the timing when the fourth candidate (D) (51 in the figure) is displayed and the user resumes the long press operation, the fourth candidate is displayed in the second region 502 on the outer side. The first candidate (A), the second candidate (B), and the third candidate (C) excluding (D) are displayed. At this time, when the user releases the hand at the timing when the second candidate (B) (52 in the figure) is displayed and the user resumes the long press operation, the second area 503 is displayed in the second outer region 503. The first candidate (A) and the third candidate (C) excluding the candidate (B) and the fourth candidate (D) are displayed. Then, when the user releases the hand at the timing when the third candidate (C) (53 in the figure) is displayed, the second candidate (B), the third candidate (C), and the fourth candidate (D) are displayed. It is determined as a search keyword. Candidates selected by releasing the user's hand (hereinafter referred to as selection candidates) are distinguished by highlighting such as being surrounded by a thick frame or being displayed in a color different from other candidates, for example. The

  Instead of the above, candidates may be displayed one by one in each of the areas 501 to 503 when the long press operation is started, and the candidates to be displayed in each of the areas 501 to 503 may change with time. For example, when displaying the first candidate (A) in the first region 501, the second candidate (B) in the second region 502, and the third candidate (C) in the third region 503, each candidate is in turn. Or two or more candidates may be displayed at the same time. In this case, by canceling the long press operation, the displayed candidate may be determined as the search keyword, and the search may be executed as it is. In this case, the search can be executed with one touch.

  Further, instead of the above, any one of the first to fourth candidates may be selected based on an operation other than the long press operation from the user during the long press operation. For example, the first candidate (A), the second candidate (B), the third candidate (C), and the fourth candidate (D) are displayed at the same time in the first area 501, and one of the candidates is flicked. When a repelling operation is performed, the operated candidate is set as a selection candidate.

  Further, the first to fourth candidates may be AND searches or OR searches.

  According to 3rd Embodiment described above, there can exist an effect similar to 1st and 2nd embodiment. Further, according to the third embodiment, keyword candidates can be provided to the user in such a manner that the candidates are displayed in an annular shape centered on the touch position.

<Other embodiments>
In the above description, the terminal device 10 and the electronic store server 100 cooperate in the relationship between the application program and the application server, but may cooperate in the relationship between the web browser and the web server. In this case, a web browser is activated in the terminal device 10. An image or the like is generated by the electronic store server 100, downloaded as a web page to the terminal device 10, and displayed by a web browser.

  The long press detection function or the like is realized by executing plug-in software (program) attached to the web page in the terminal device 10. That is, the “program” of the present invention is downloaded from the electronic store server 100 to the terminal device 10 every time a web page is downloaded.

  The terminal device 10 may be a personal computer operated with a mouse and a keyboard. In this case, the predetermined operation includes an operation of pressing the left click button for a predetermined time or more while the cursor is positioned on the first predetermined image 406, or an operation of simply positioning the cursor. Moreover, the operation to delete is performed by right-clicking, for example.

  As mentioned above, although the form for implementing this invention was demonstrated using embodiment, this invention is not limited to such embodiment at all, In the range which does not deviate from the summary of this invention, various deformation | transformation and substitution Can be added.

DESCRIPTION OF SYMBOLS 10 ... Terminal device, 20 ... Communication part, 30 ... Application execution part, 40 ... Display part, 50 ... Input part, 70 ... Memory | storage part, 72 ... Application program, 100 ... Electronic shop server, 120 ... Communication part, 130 ... Data Management unit 140 ... Application support processing unit 150 ... Log analysis unit 170 ... Storage unit 172 ... User data 174 ... Log data 176 ... Electronic store data 176A ... Product data etc. 176B ... Initial search keyword candidate list 176C ... Optimization search keyword candidate list, 200 ... App store server, 300 ... Settlement server, 400 ... Sales screen, 402 ... Search box, 404 ... Search button (second predetermined image), 406 ... Product etc. image (first (Predetermined image), 408 ... first candidate, 410 ... second candidate, 412 ... third candidate, 414 ... fourth candidate 414, 5 0 ... tap position, 501 ... first candidate, 502 ... second candidate, 503 ... third candidate, 51 to 53 ... selection candidate

Claims (9)

In a terminal device provided with a display unit,
A sales screen for selling goods or services is displayed using the display unit,
When a predetermined operation is performed for a predetermined time or more with respect to the first predetermined image on the sales screen, search keyword candidates related to the first predetermined image are displayed using the display unit,
After the search keyword candidate is displayed on the display unit, when the predetermined operation is canceled, a search using the search keyword candidate displayed on the display unit at the time of the cancellation is started. ,
program. In a terminal device provided with a display unit,
A sales screen for selling goods or services is displayed using the display unit,
When a predetermined operation is performed for a predetermined time or more with respect to the first predetermined image on the sales screen, search keyword candidates related to the first predetermined image are displayed using the display unit,
The contents of the search keyword candidates to be displayed on the display unit are changed with the passage of time while the predetermined operation is performed.
program. In the terminal device,
A combination of one or more search keyword candidates selected from a plurality of search keyword candidates and displayed on the display unit is changed with the passage of time while the predetermined operation is performed.
The program according to claim 2 . In a terminal device provided with a display unit,
A sales screen for selling goods or services is displayed using the display unit,
When a predetermined operation is performed for a predetermined time or more with respect to the first predetermined image on the sales screen, search keyword candidates related to the first predetermined image are displayed using the display unit,
When starting the search, the search keyword candidate selected by the user moves toward the second predetermined image, and the disappearing image is displayed using the display unit.
program. In the terminal device,
After the search keyword candidate is displayed on the display unit, when the predetermined operation is canceled, a search start operation using the search keyword candidate displayed on the display unit at the time of the cancellation To accept,
The program according to any one of claims 2 to 4 . The terminal device includes a touch panel,
The predetermined operation is a long press operation on the first predetermined image.
The program according to any one of claims 1 to 5 . In the terminal device,
From another device, which is selected from the list of candidates for the specified search keyword, to acquire the candidate search terms associated with the first predetermined image,
Displaying the obtained search keyword candidates using the display unit;
The program according to any one of claims 1 to 6 . A display for displaying a sales screen for selling goods or services;
An execution unit that displays search keyword candidates related to the first predetermined image using the display unit when a predetermined operation is performed on the first predetermined image on the sales screen for a predetermined time or longer; ,
With
The execution unit uses the search keyword candidate displayed on the display unit when the predetermined operation is canceled after the search keyword candidate is displayed on the display unit. To start the search
Terminal device. A terminal device comprising a display unit
A sales screen for selling goods or services is displayed using the display unit,
When a predetermined operation is performed on the first predetermined image on the sales screen for a predetermined time or longer, search keyword candidates related to the first predetermined image are displayed using the display unit,
After the search keyword candidate is displayed on the display unit, when the predetermined operation is canceled, a search using the search keyword candidate displayed on the display unit at the time of the cancellation is started. ,
Terminal control method.

Images