JP6560412B1 - Information providing apparatus, information providing method, and information providing program - Google Patents

Abstract

To provide an information providing apparatus, an information providing method, and an information providing program capable of improving the ability to attract customers of a store that sells products or services by electronic commerce. An information providing apparatus according to an embodiment includes an acquisition unit and a distribution unit. The acquisition unit acquires store usage information related to a user who uses a store that sells products or services by electronic commerce. Based on the usage information acquired by the acquisition unit, the distribution unit distributes to the user content in which a list of coupons issued from stores with a history of the user taking actions related to purchase is displayed. [Selection] Figure 1

Description

  Embodiments disclosed herein relate to an information providing apparatus, an information providing method, and an information providing program.

  Conventionally, for example, there are stores that sell goods and services by electronic commerce using a communication network such as the Internet. For example, a business operator who operates a store posts content including information on products or services to be sold to a shopping application program installed on a shopping site on the Internet or a user terminal device serving as a customer and browses the content to the user. Let

  On the other hand, a user can purchase a product or service by selecting a desired product or service from products or services included in a plurality of contents to be browsed and performing a predetermined settlement process.

  A store that sells products and services through such electronic commerce is difficult to increase sales of products and services if the user does not actively browse content.

  For this reason, for example, there is an information providing device that acquires location information of a user who uses a store from the user's terminal device and distributes a coupon of the store that exists in the vicinity of the user's current location to the user's terminal device (for example, Patent Document 1).

JP 2002-351905 A

  However, even if a conventional information providing device distributes a coupon to a user's terminal device, it is not always possible for the user to use the store just because it is close to the current location of the user. There is room for improvement in terms of improving

  One aspect of the embodiments has been made in view of the above, and an object thereof is to provide an information providing apparatus, an information providing method, and an information providing program capable of improving the ability to attract customers in stores.

  An information providing apparatus according to an aspect of an embodiment includes an acquisition unit and a distribution unit. The acquisition unit acquires use information of the store related to a user who uses a store that sells products or services by electronic commerce. The distribution unit distributes, to the user, content in which a list of coupons issued from a store with a history of the user taking an action related to purchase is displayed based on the usage information acquired by the acquisition unit.

  The information providing apparatus, the information providing method, and the information providing program according to an aspect of the embodiment can improve the ability to attract customers of stores that sell products or services through electronic commerce.

FIG. 1 is an explanatory diagram illustrating an overview of an information providing method performed by the information providing apparatus according to the embodiment. FIG. 2 is a block diagram illustrating an example of the configuration of the information providing apparatus according to the embodiment. FIG. 3 is an explanatory diagram illustrating an example of usage information according to the embodiment. FIG. 4 is an explanatory diagram illustrating an example of a distribution user selection procedure according to the embodiment. FIG. 5 is an explanatory diagram illustrating an example of a coupon display order determination procedure according to the embodiment. FIG. 6 is a flowchart illustrating an example of main processing executed by the control unit of the information providing apparatus according to the embodiment. FIG. 7 is a flowchart illustrating an example of a distribution user selection process executed by the control unit of the information providing apparatus according to the embodiment. FIG. 8 is a flowchart illustrating an example of a display order determination process executed by the control unit of the information providing apparatus according to the embodiment. FIG. 9 is a hardware configuration diagram illustrating an example of a computer that realizes the functions of the information providing apparatus according to the embodiment.

  Hereinafter, a mode for implementing an information providing apparatus, an information providing method, and an information providing program according to the present application (hereinafter referred to as “embodiment”) will be described in detail with reference to the drawings.

  Note that the information providing apparatus, the information providing method, and the information providing program according to the present application are not limited by this embodiment. Moreover, in the following embodiment, the same code | symbol is attached | subjected to the same site | part and the overlapping description is abbreviate | omitted.

[1. Overview of information provision method)
First, an overview of an information providing method performed by the information providing apparatus 1 according to the embodiment will be described with reference to FIG. FIG. 1 is an explanatory diagram illustrating an overview of an information providing method performed by the information providing apparatus 1 according to the embodiment.

  Here, for example, an information providing apparatus that allows a user 13 using a store that sells products by electronic commerce using a shopping site 11 established on a communication network N such as the Internet to view a coupon Cp issued from the store. 1 will be described as an example. The coupon Cp here is, for example, service information that allows the user 13 to purchase a product at a discount rate when used at a store.

  In addition, the store which concerns on embodiment is a store which sells goods by electronic commerce using the application program for shopping installed in the terminal device of user 13 who becomes a customer (hereinafter, described as “user terminal 13a”). There may be. Moreover, the store which concerns on embodiment may be a store which sells not only goods but arbitrary services.

  As shown in FIG. 1, for example, a certain trader 10 opens a store called A store 12 at a shopping site 11 established on the communication network N (step S1). The user 13 accesses the shopping site 11 and purchases a product from the A store 12 (step S2).

  Thereafter, the trader 10 may issue a coupon Cp that can be used in the A store 12. In such a case, the trader 10 registers information indicating that the coupon Cp is issued by the store apparatus 10 a of the A store 12 in the information providing apparatus 1.

  When the information is registered, the information providing apparatus 1 acquires the coupon Cp issued from the A store 12 from the store apparatus 10a (step S3). And the information provision apparatus 1 acquires the usage information of A store 12 from the shopping site 11 (step S4).

  At this time, the information providing apparatus 1 acquires, as usage information, history information of the user 13 who has taken an active action regarding product purchase in the A store 12. For example, the information providing apparatus 1 acquires usage information of all users including the user 13 who has a purchase history of products in the A store 12.

  When the information providing device 1 operates the shopping site 11, the usage information of the A store 12 is acquired from the access information to the shopping site 11 accumulated in the own device. An example of such usage information will be described later with reference to FIG.

  And the information provision apparatus 1 is based on the acquired usage information of the A store 12, and the coupon list content Cpc including the coupon Cp issued from the A store 12 to the user terminal 13a of the user 13 who has a purchase history in the A store 12 Is distributed (step S5).

  As described above, the information providing apparatus 1 acquires the usage information of the A store 12 related to the user 13 who uses the A store 12. The information providing apparatus 1 then displays coupon list contents in which coupons Cp issued from the A store 12 having a history of the user 13 taking actions related to purchase are displayed based on the acquired usage information of the A store 12. Cpc is distributed to the user 13.

  Thereby, for example, the information providing apparatus 1 distributes a coupon Cp issued from the A store 12 that has been purchased in the past and is familiar to the user 13 to the user 13, thereby allowing the user 13 to receive the A store 12. Can encourage you to shop at. Therefore, the information providing apparatus 1 can improve the ability to attract customers of the A store 12.

[2. Configuration of information providing device]
Next, an example of the configuration of the information providing apparatus 1 according to the embodiment will be described with reference to FIG. FIG. 2 is a block diagram illustrating an example of the configuration of the information providing apparatus 1 according to the embodiment. As shown in FIG. 2, the information providing apparatus 1 is connected to a plurality of store apparatuses 10 a, a shopping site server 11 a, and a user terminal 13 a via a communication network N such as the Internet, for example. The storage unit 3 and the control unit 4 are provided.

  The plurality of store apparatuses 10a are apparatuses that are used for the operation of stores (for example, A store 12 and the like) in which different companies 10 open stores on the shopping site 11. The shopping site server 11 a is a server device that provides an electronic commerce service by the shopping site 11.

  In addition, when the information provision apparatus 1 operates the shopping site 11, the information provision apparatus 1 bears the function as the shopping site server 11a. The user terminal 13a is a device used by the user 13 as described above, and is, for example, a mobile terminal device such as a smartphone.

(Communication Department)
The communication unit 2 is realized by, for example, a NIC (Network Interface Card). The communication unit 2 is communicably connected to the plurality of store apparatuses 10a, the shopping site server 11a, and the user terminal 13a via a communication network N by wire or wireless.

(Memory part)
The storage unit 3 is realized by, for example, a semiconductor memory device such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk. The storage unit 3 stores usage information 31, coupon information 32, and the like.

  The usage information 31 includes history information of a user who took an active action regarding product purchase at a store. The storage unit 3 stores usage information 31 for each store. An example of the usage information 31 will be described later with reference to FIG. The coupon information 32 includes a plurality of coupons issued from a plurality of stores.

(Control part)
The control unit 4 includes, for example, a microcomputer having a central processing unit (CPU), a read only memory (ROM), a random access memory (RAM), an input / output port, and various circuits.

  The control unit 4 includes an acquisition unit 41 that functions by executing various programs (corresponding to an example of the information providing program according to the embodiment) stored in the ROM using the RAM as a work area. Unit 42, display order determination unit 43, and distribution unit 44.

  The acquisition unit 41, the distribution user selection unit 42, the display order determination unit 43, and the distribution unit 44 are each partially or entirely hardware such as ASIC (Application Specific Integrated Circuit) or FPGA (Field Programmable Gate Array). It may be configured.

  The acquisition unit 41, the distribution user selection unit 42, the display order determination unit 43, and the distribution unit 44 each implement or execute the information processing operation described below. Note that the internal configuration of the control unit 4 is not limited to the configuration illustrated in FIG. 2, and may be another configuration as long as information processing described later is performed.

(Acquisition Department)
The acquisition part 41 acquires the coupon Cp newly issued from the store apparatus 10a, when registration of the information which shows issuing the coupon Cp newly from the store apparatus 10a is received, and is memorize | stored in the memory | storage part 3. To the coupon information 32.

  Furthermore, the acquisition unit 41 acquires the usage information of the store opened by the store apparatus 10a that acquired the coupon Cp from the shopping site server 11a, and adds it to the usage information 31 stored in the storage unit 3.

  Here, an example of the usage information 31 will be described with reference to FIG. FIG. 3 is an explanatory diagram illustrating an example of the usage information 31 according to the embodiment. FIG. 3 shows a part of usage information of a certain store.

  As shown in FIG. 3, the usage information 31 includes a user ID of a user who uses the store, information indicating whether the user has registered the store as a favorite, a purchase date of the product by the user, and a product number of the purchased product. . And information associated with prices and the like.

  Note that FIG. 3 shows, as an example, usage information of two users who have a purchase history in this store in the past, but the usage information 31 may indicate that a product has not been purchased in this store. If an action related to the purchase of a product has been taken at this store, the user information is registered.

  For example, the usage information 31 does not result in the purchase of a product at this store, but the user who browsed the content of the product at this store on the shopping site 11, the user registered as a favorite product, or entered the shopping cart Information about users who have not been processed is also registered.

  The acquisition unit 41 adds the newly acquired coupon Cp to the coupon information 32 in the storage unit 3, adds the usage information 31 of the store that issues the coupon Cp to the usage information 31 in the storage unit 3, and so on. Is output to the distribution user selection unit 42.

(Distribution user selection part)
Returning to FIG. 2, the distribution user selection unit 42 will be described. When the distribution user selection unit 42 receives information indicating that the coupon Cp and the usage information 31 have been added to the storage unit 3 from the acquisition unit 41, the distribution user selection unit 42 selects a distribution user to be distributed as a coupon Cp issued this time. To do.

  The distribution user selection unit 42 selects a distribution user of the coupon Cp based on the usage information 31 of the store that issued the coupon Cp this time. Here, the selection procedure of the distribution user will be described with reference to FIG. FIG. 4 is an explanatory diagram illustrating an example of a distribution user selection procedure according to the embodiment.

  Here, the case where information of six users Y-1 to Y-6 is registered in the usage information 31 of a certain store will be described as an example. In such a case, the distribution user selection unit 42 first, as shown in FIG. 4A, based on the usage information 31, the user Y- who has no purchase history at this store among all the users Y-1 to Y-6. 1 is excluded from the distribution user of the coupon Cp.

  Thereby, even if the information provision apparatus 1 has not bought goods from this store and distributed coupon Cp temporarily, it distributes coupon Cp uselessly to user Y-1 with a low possibility of using for shopping. This can be prevented.

  Thereafter, as shown in FIG. 4B, the distribution user selection unit 42 has a purchase frequency of a predetermined frequency (for example, one year) among the five users Y-2 to Y-6 who have a purchase history in this store. 4 times) or more of the users Y-2 are selected as distribution users of the coupon Cp.

  As a result, the information providing apparatus 1 can prompt the user Y-2 who frequently performs shopping at this store to distribute the coupon Cp, thereby prompting more frequent shopping. Can be made.

  Subsequently, as shown in FIG. 4 (c), the distribution user selection unit 42 selects the predetermined number of purchases among the four users Y-3 to Y-6 whose purchase frequency at this store is less than the predetermined frequency. (For example, twice) The above users are selected as distribution users of the coupon Cp.

  As a result, the information providing apparatus 1 can prompt the user Y-3 to purchase more times by distributing the coupon Cp to the user Y-3 who has purchased the product as a repeater at least once at this store. The ability to attract customers in stores can be improved.

  Thereafter, as shown in FIG. 4 (d), the distribution user selection unit 42 sets the last purchase time among the three users Y-4 to Y-6 whose number of purchases at this store is less than the predetermined number. User Y-4 within a period (for example, six months from the present time) is selected as a distribution user of coupon Cp.

  Accordingly, the information providing apparatus 1 delivers the coupon Cp to the user Y-4 who has not been using the store for a long time since the last use and is likely to remember using the store. By encouraging the store to return to the store, the store's ability to attract customers can be improved.

  In addition, the information providing apparatus 1 has been used for a long time since the last use of the store, and the coupon Cp is suddenly distributed to a user who does not remember this store. An unpleasant feeling can be prevented for the distributed user.

  Thereafter, as shown in FIG. 4E, the distribution user selection unit 42 likes this store among the two users Y-5 to Y-6 whose last purchase time at this store is outside the predetermined period. The store-registered user Y-5 is selected as a distribution user of the coupon Cp. Then, the distribution user selection unit 42 excludes the user Y-6 who has not registered the favorite store as a store from the distribution user of the coupon Cp.

  As a result, the information providing apparatus 1 registers the store as a favorite store, that is, purchases the product by distributing the coupon Cp to the user Y-5 who is interested in the product sold in the store. The ability to attract customers in the store can be improved.

  In this way, the information providing apparatus 1 selectively selects the coupon Cp for the users Y-2 to Y-5 who have a purchase history at this store and have a high possibility of shopping again at this store. Can be delivered, so the store's ability to attract customers can be improved. Then, the distribution user selection unit 42 outputs the distribution user selection result to the display order determination unit 43.

(Display order determination section)
Returning to FIG. 2, the display order determination unit 43 will be described. The display order determination unit 43 determines the display order that is the arrangement position of the coupon Cp in the coupon list content Cpc distributed to the user selected by the distribution user selection unit 42.

  The user selected as the distribution target of the coupon Cp by the distribution user selection unit 42 may be selected as a distribution user of a coupon issued from a store other than the store that issued the coupon Cp this time.

  In such a case, the coupon list content Cpc distributed to the user includes coupons of a plurality of stores. For example, when the coupon list content Cpc is displayed on the user terminal 13a, the display position of each coupon affects the ability to attract customers of the store issuing the coupon.

  Therefore, the display order determination unit 43 determines the display order so that, for example, the coupon that may increase the purchase motivation of the user is displayed higher in the display area of the user terminal 13a, for example. To do.

  Here, an example of a procedure for determining the display order of each coupon in the coupon list content Cpc will be described with reference to FIG. FIG. 5 is an explanatory diagram illustrating an example of a coupon display order determination procedure according to the embodiment.

  For each user selected as a distribution user, the display order determination unit 43 gives a score to a store that has issued the coupon Cp this time and another store in which the user has already been selected as a distribution user.

  Specifically, as shown in the center on the right side of FIG. 5, the display order determination unit 43 gives a score according to the purchase frequency, a score according to the number of purchases, and a score according to the purchase time for each store, The display order is determined according to the height of the total score.

  At this time, the display order determination unit 43 gives a higher score to a store having a higher purchase frequency by a user who distributes the coupon list content Cpc, gives a higher score to a store having a higher number of purchases, and a store having a new purchase time is higher. Give a score.

  Thereby, for example, when the total value of the scores of the A store 12 is the highest, the display order determining unit 43 displays the coupon Cp of the A store 12 so as to be displayed at the top of the coupon list content Cpc on the user terminal 13a. Determine the ranking.

  Further, when the total value of the B store score is the second and the total value of the C store is the third highest, the display order determining unit 43 displays the C store coupon C1p under the coupon Cp of the A store 12, The display order is determined so that the coupon C2p of the customer is below the coupon C1p of the B store. Then, the display order determination unit 43 outputs the determined display order of coupons to the distribution unit 44.

(Distribution Department)
Returning to FIG. 2, the distribution unit 44 will be described. When the display order of the coupon is input from the display order determination unit 43, the distribution unit 44 reads the coupon from the coupon information 32, and generates the coupon list content Cpc customized for each user in the determined display order. To the user terminal 13a.

  Thereby, the information providing apparatus 1 has the purchase history of the user, and the coupon list content displayed on the top row where the coupon of the store where the user purchases more frequently and the purchase time is relatively new is most noticeable. Cpc can be provided to the user. Therefore, the information providing apparatus 1 can improve the ability to attract customers of a store that has issued a coupon placed at the top in the coupon list content Cpc.

[3. Processing of information providing device]
Next, an example of main processing executed by the control unit 4 of the information providing apparatus 1 according to the embodiment will be described with reference to FIGS. FIG. 6 is a flowchart illustrating an example of main processing executed by the control unit of the information providing apparatus according to the embodiment.

  The control part 4 performs the main process shown in FIG. 8, when the coupon Cp is issued by the shop apparatus 10a. Specifically, as shown in FIG. 8, when the coupon Cp is issued by the store apparatus 10a, the control unit 4 first acquires the coupon Cp from the store apparatus 10a (step S101).

  Subsequently, the control unit 4 acquires store usage information 31 from the shopping site server 11a (step S102), and executes a distribution user selection process for selecting a user who distributes the coupon Cp based on the usage information 31 (step S102). S103). An example of such distribution user selection processing will be described later with reference to FIG.

  Subsequently, for each user selected in step S103, the control unit 4 determines the display order for determining the order of the coupon Cp to be arranged in the coupon list content Cpc to be distributed to each user terminal 13a (display vertical position on the display screen). Processing is executed (step S104). An example of the display order determination process will be described later with reference to FIG.

  And the control part 4 produces | generates the coupon list content Cpc by which the some coupon Cp is displayed as a list so that it may become the arrangement | positioning order determined by step S104, and distributes it to the user terminal 13a (step S105), and complete | finishes a process. To do.

  Next, an example of a distribution user selection process executed by the control unit 4 will be described with reference to FIG. FIG. 7 is a flowchart illustrating an example of a distribution user selection process executed by the control unit of the information providing apparatus according to the embodiment.

  As illustrated in FIG. 7, when the distribution user selection process is started, the control unit 4 firstly uses a store that operates the store apparatus 10 a that issued the coupon Cp (hereinafter simply referred to as “store”). Among them, a user who has a purchase history is selected (step S201).

  Subsequently, the control unit 4 determines whether or not the purchase frequency at the store is greater than or equal to a predetermined frequency for each user selected in step S201 (step S202). When determining that the purchase frequency is not equal to or higher than the predetermined frequency (No at Step S202), the control unit 4 determines whether the number of purchases at the store is equal to or higher than the predetermined number (Step S203).

  When determining that the number of purchases is not equal to or greater than the predetermined number (step S203, No), the control unit 4 determines whether the purchase time at the store is within a predetermined period (step S204). Here, the control unit 4 determines that the purchase time is within the predetermined period when the time from when the user last purchased the product at the store to the current time is within the predetermined time.

  Then, when it is determined that the purchase time is not within the predetermined period (step S204, No), the control unit 4 determines whether or not the user has already registered the favorite store for the store that issued the coupon Cp this time (step S205).

  And when it determines with the control part 4 not having been registered favorite store (step S205, No), the user is excluded from the delivery user used as the delivery object of coupon Cp (step S207), and a process is complete | finished.

  In addition, when the control unit 4 determines that the purchase frequency is greater than or equal to the predetermined frequency (step S202, Yes), or when it is determined that the purchase frequency is greater than or equal to the predetermined number (step S203, Yes), the control unit 4 The user is selected as a distribution user (step S206).

  Further, the control unit 4 also designates the user when it is determined that the purchase time is within a predetermined period (step S204, Yes) or when it is determined that the favorite store has been registered (step S205, Yes). The user is selected as a distribution user (step S206).

  After determining the distribution user in this way, the control unit 4 ends the distribution user selection process and moves the process to the display order determination process (step S104) shown in FIG. Next, an example of the display order determination process executed by the control unit 4 will be described with reference to FIG.

  FIG. 8 is a flowchart illustrating an example of a display order determination process executed by the control unit of the information providing apparatus according to the embodiment. The control unit 4 executes the display order determination process shown in FIG. 8, and for each user selected in the current distribution user selection process, the store that issued the coupon Cp this time and that user has already been selected as the distribution user. A score is given to other stores that have been used.

  Specifically, as illustrated in FIG. 8, the control unit 4 gives a score according to the purchase frequency of the user to the store (step S <b> 301). At this time, the control unit 4 gives a higher score to a store having a higher purchase frequency.

  Subsequently, the control unit 4 gives a score according to the number of purchases by the user to the store (step S302). At this time, the control unit 4 gives a higher score to a store having a larger number of purchases. Thereafter, the control unit 4 gives a score according to the purchase time of the user to the store (step S303).

  At this time, the control unit 4 gives a higher score to a store with a new purchase time. And the control part 4 arrange | positions the coupon Cp of a shop with a high score to high rank (step S304). For example, the control unit 4 determines the display order so that the coupon Cp of a store with a higher score is displayed in the upper stage in the display area of the user terminal 13a.

  After determining the display order of each coupon Cp in the coupon list content Cpc and ending the display order determination process, the control unit 4 performs coupon list content distribution (step S105) shown in FIG. 6 and ends the main process. .

[4. (Modification)
As described above, some of the embodiments of the present application have been described in detail with reference to the drawings. However, these are merely examples, and various modifications, including the aspects described in the disclosure section of the invention, based on the knowledge of those skilled in the art, It is possible to implement the present invention in other forms with improvements.

  In the embodiment described above, the information providing apparatus 1 distributes only the coupon of the store having the purchase history of the user to the user. For example, the coupon of the store without the purchase history can be distributed to the user. .

  For example, if the information providing apparatus 1 has not yet purchased a product, but is interested in the product and has registered it as a favorite, the coupon of the store where the product is registered as a favorite is distributed to the user. To do.

  In addition, for example, the information providing apparatus 1 has not yet reached the purchase of a certain product, but when the product is put into a shopping cart at a shopping site, the coupon of the store where the product is put in the shopping cart is displayed to the user. Delivered to.

  Further, for example, the information providing apparatus 1 does not have a purchase history at a certain store, but when the user registers the store as a favorite store, the information providing device 1 distributes the coupon of the store registered as the favorite store to the user.

  Thereby, the information provision apparatus 1 improves the ability to attract customers of stores that distribute coupons, for example, by distributing coupons that are highly likely to be used even to users with a small purchase history of products. Can do.

  For example, when the information providing apparatus 1 distributes a coupon limited to the purchase amount such as the coupon C1p of the B store shown in FIG. 5, the price range of the purchase target purchased by the user in the past at the store that issues the coupon The content including the coupon according to is distributed to the user. Thereby, the information provision apparatus 1 can improve the customer attraction of the store which issues a coupon by distributing the coupon relevant to the price range with high possibility that a user will utilize.

  Moreover, the information provision apparatus 1 acquires the information regarding the goods of the arbitrary stores which the user 13 is browsing from the user terminal 13a, and also acquires the information regarding all the goods currently sold in the store with the purchase history of the user 13. It may be configured to.

  In the case of such a configuration, when the purchase target browsed by the user is sold by a store used by the user in the past, the information providing apparatus 1 receives a coupon issued from the store used by the user in the past. Deliver the included content to the user.

  Thereby, the information provision apparatus 1 delivers the coupon of the same goods issued from the familiar shop with a use experience before, for example, when a user is interested in the goods which are a shop with no use experience. As a result, it is possible to improve the ability to attract customers of stores that have experience of use.

[5. effect〕
As described above, the information providing apparatus 1 according to the embodiment includes the acquisition unit 41 and the distribution unit 44. The acquisition unit 41 acquires store usage information 31 related to a user (for example, the user 13) who uses a store (for example, the A store 12) that sells products or services by electronic commerce.

  Based on the usage information 31 acquired by the acquisition unit 41, the distribution unit 44 displays a list of coupons (for example, coupons Cp) issued from a store with a history of the user taking actions related to purchasing (for example, coupon Cp). For example, the coupon list content Cpc) is distributed to the user 13.

  As a result, the information providing apparatus 1 provides the user with a list of coupons that are likely to be used by the user compared to a case where the list of coupons is simply displayed in the order in which the coupons are issued. Can be delivered. Therefore, the information providing apparatus 1 can improve the ability to attract customers at stores that issue coupons.

  Moreover, the delivery part 44 delivers the content containing the coupon issued from the store with the purchase history by a user to a user. Thereby, the information provision apparatus 1 can improve the customer attraction ability of the store which issues a coupon by distributing to a user the coupon issued from the familiar store where the user actually purchased goods. .

  In addition, the distribution unit 44 distributes content including coupons issued from stores registered as favorites by the user to the user. Thereby, the information provision apparatus 1 can improve the customer attraction of the store which issues a coupon by distributing to the user the coupon of the store which the user showed favor and was positively registered to favorite.

  In addition, the distribution unit 44 distributes to the user content including a coupon issued from a store that sells a purchase target registered as a favorite by the user. Thus, the information providing apparatus 1 distributes coupons of stores that sell purchase targets that have not been purchased by the user but are registered as favorites by taking an action to the user, thereby attracting customers to the store that issues the coupons. Can be improved.

  In addition, the distribution unit 44 distributes to the user the content that is displayed higher in the coupon issued from the store where the purchase frequency by the user is high. Thereby, the information provision apparatus 1 can improve the customer attraction ability of the store which issues a coupon by delivering the coupon of the store which a user uses frequently to a user.

  In addition, the distribution unit 44 distributes to the user the content that is displayed higher on the coupon issued from the store where the number of purchases by the user is greater. Thereby, the information provision apparatus 1 can improve the customer attraction of the store which issues a coupon by distributing the coupon of the store where the user is a repeater to a user.

  In addition, the distribution unit 44 distributes to the user the content that is displayed higher on the coupon issued from a store with a new purchase time by the user. Thereby, the information provision apparatus 1 can improve the customer attraction ability of the store which issues a coupon by distributing to a user the coupon of a new store comparatively memorize | stored for a user.

  In addition, when the purchase target viewed by the user is sold by a store used by the user in the past, the distribution unit 44 distributes content including a coupon issued from the used store to the user.

  Thereby, the information provision apparatus 1 delivers the coupon of the same goods issued from the familiar shop with a use experience before, for example, when a user is interested in the goods which are a shop with no use experience. As a result, it is possible to improve the ability to attract customers of stores that have experience of use.

  In addition, the distribution unit 44 distributes content including coupons according to the price range of the purchase target purchased by the user to the user. Thereby, the information provision apparatus 1 can improve the customer attraction of the store which issues a coupon by distributing the coupon relevant to the price range with high possibility that a user will utilize.

[6. Hardware configuration)
Further, the information providing apparatus 1 according to the embodiment described above is realized by a computer 1000 having a configuration as shown in FIG. 9, for example. FIG. 9 is a hardware configuration diagram illustrating an example of a computer that realizes the functions of the information providing apparatus 1 according to the embodiment. The computer 1000 includes a CPU 1100, RAM 1200, ROM 1300, HDD 1400, communication interface (I / F) 1500, input / output interface (I / F) 1600, and media interface (I / F) 1700.

  The CPU 1100 operates based on a program stored in the ROM 1300 or the HDD 1400 and controls each unit. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 is started up, a program depending on the hardware of the computer 1000, and the like.

  The HDD 1400 stores programs executed by the CPU 1100, data used by the programs, and the like. The communication interface 1500 receives data from other devices via a communication network N such as the Internet and sends the data to the CPU 1100, and transmits data generated by the CPU 1100 to other devices via the communication network N.

  The CPU 1100 controls an output device such as a display and a printer, and an input device such as a keyboard and a mouse via an input / output interface 1600. The CPU 1100 acquires data from the input device via the input / output interface 1600. In addition, the CPU 1100 outputs the generated data to the output device via the input / output interface 1600.

  The media interface 1700 reads a program or data stored in the recording medium 1800 and provides it to the CPU 1100 via the RAM 1200. The CPU 1100 loads such a program from the recording medium 1800 onto the RAM 1200 via the media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or PD (Phase change rewritable disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. Etc.

  For example, when the computer 1000 functions as the information providing apparatus 1 according to the embodiment, the CPU 1100 of the computer 1000 implements the function of the control unit 4 by executing an information providing program loaded on the RAM 1200. The CPU 1100 of the computer 1000 reads these programs from the recording medium 1800 and executes them. However, as another example, these programs may be acquired from other devices via the communication network N.

[7. Others]
In addition, among the processes described in the above-described embodiments and modifications, all or a part of the processes described as being automatically performed can be manually performed, or are described as being performed manually. All or part of the processing can be automatically performed by a known method.

  In addition, the processing procedures, specific names, and information including various data and parameters shown in the document and drawings can be arbitrarily changed unless otherwise specified. For example, the various types of information illustrated in each drawing is not limited to the illustrated information.

  Further, each component of each illustrated apparatus is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution / integration of each device is not limited to that shown in the figure, and all or a part thereof may be functionally or physically distributed or arbitrarily distributed in arbitrary units according to various loads or usage conditions. Can be integrated and configured.

  For example, the acquisition unit 41, the distribution user selection unit 42, the display order determination unit 43, and the distribution unit 44 may be connected as an external device of the information providing apparatus 1 via a network. Moreover, another apparatus has the acquisition part 41, the delivery user selection part 42, the display order determination part 43, and the delivery part 44, respectively, and the function of said information provision apparatus 1 is collaborated and connected with a network. It may be realized.

  In other words, the information providing apparatus 1 may be realized by a plurality of server computers, and depending on the function, the configuration may be flexible, for example, by calling an external platform or the like with an API (Application Programming Interface) or network computing. Can be changed.

  In addition, the above-described embodiments and modifications can be combined as appropriate within a range that does not contradict processing contents. In addition, the “section (module, unit)” described above can be read as “means” or “circuit”. For example, the acquisition unit 41 can be read as acquisition means or an acquisition circuit.

DESCRIPTION OF SYMBOLS 1 Information provision apparatus 2 Communication part 3 Memory | storage part 31 Usage information 32 Coupon information 4 Control part 41 Acquisition part 42 Distribution user selection part 43 Display order determination part 44 Distribution part 10 Trader 10a Store apparatus 11 Shopping site 11a Shopping site server 12 A store 13 user 13a user terminal

Claims (10)

An acquisition unit that acquires usage information of the store relating to a user who uses a store that sells products or services by electronic commerce; and
Based on the usage information acquired by the acquisition unit, the content is a list of coupons issued from stores with a history of the user taking actions related to purchase, and stores with a new purchase time by the user A generating unit that generates the content displayed at a higher level as a coupon issued from :
An information providing apparatus comprising: a distribution unit that distributes the content generated by the generation unit to the user. The delivery unit
The information providing apparatus according to claim 1, wherein the content including a coupon issued from a store having a purchase history by the user is distributed to the user. The delivery unit
The information providing apparatus according to claim 1, wherein the content including a coupon issued from a store registered as a favorite by the user is distributed to the user. The delivery unit
The information provision according to any one of claims 1 to 3, wherein the content including a coupon issued from a store selling a purchase target registered as a favorite by the user is distributed to the user. apparatus. The delivery unit
The information providing apparatus according to any one of claims 1 to 4, wherein a coupon issued from a store having a high purchase frequency by the user is distributed to the user in a higher order. The delivery unit
The information providing apparatus according to any one of claims 1 to 5, wherein the content displayed at a higher level is distributed to the user as a coupon issued from a store having a larger number of purchases by the user. The delivery unit
When the purchase object browsed by the user is sold by a store used by the user in the past, the content including a coupon issued from the used store is distributed to the user. The information providing apparatus according to any one of claims 1 to 6. The delivery unit
The information providing apparatus according to claim 1, wherein the content including a coupon according to a price range of a purchase target purchased by the user is distributed to the user. An information providing method executed by a computer,
An acquisition step of acquiring usage information of the store relating to a user who uses a store selling products or services by electronic commerce; and
Based on the usage information acquired by the acquisition step, the content is a list of coupons issued from stores with a history of the user taking actions related to purchase, and stores with a new purchase time by the user A generation step of generating the content displayed at a higher level as a coupon issued from :
A distribution step of distributing the content generated by the generation step to the user. An acquisition procedure for acquiring usage information of the store relating to a user who uses a store selling products or services by electronic commerce; and
Based on the usage information acquired by the acquisition procedure, the content is a list of coupons issued from stores with a history of the user taking actions related to purchase, and stores with a new purchase time by the user A generation procedure for generating the content displayed at the top as the coupon issued from
An information providing program that causes a computer to execute a distribution procedure for distributing the content generated by the generation procedure to the user.

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