JP6559056B2 - Information processing apparatus, information processing method, and program - Google Patents

Description

  The present invention relates to information processing technology.

  2. Description of the Related Art Conventionally, a technique for specifying notification contents based on a user's location and notifying the user is known. Patent Document 1 discloses a technique for notifying a mobile terminal of recommendation information representing a recommendation target such as a product, service, place, or content based on the position where the mobile terminal is present.

JP 2013-161102 A

  However, as in the prior art described above, simply notifying information based on the location where the mobile terminal is present cannot necessarily narrow down the information that is of interest to the user or necessary information. May not be notified.

  The present invention has been made in view of the above, and an object of the present invention is to provide a technique for notifying a user of information of a more appropriate content at a more appropriate timing.

  The information processing apparatus according to the present invention includes a specifying unit that specifies, based on positioning information of the user, a status defined based on whether the user's location is in the user's daily life sphere, and the user searches Or storage means for storing information about the browsed content as history information in association with the status of the user specified when searching or browsing, and the current status specified by the specification means, A determining unit configured to determine information to be presented to the user based on the history information associated with any one of the statuses; and a presenting unit configured to present the determined information to the user.

  An information processing method according to the present invention is an information processing method implemented in a computer including a control unit and a storage unit, and the control unit is based on whether or not the user's location is in the daily life area of the user. The status specified by the user based on the positioning information of the user, and the control means of the user specified when the user searches or browses information about the content searched or browsed by the user. A step of referring to history information which is information stored in the storage means in association with the status; and the control means includes the specified current status and the status associated with any of the statuses. A step of determining information to be presented to the user based on the history information, and a step of presenting the determined information to the user. And a flop.

  The program according to the present invention allows a user to search a computer for specifying a status defined based on whether or not a user's location is in the user's daily life sphere based on the positioning information of the user. Or storage means for storing information about the browsed content as history information in association with the status of the user specified when the search or browsing is performed, and the current status specified by the specification means, And determining means for determining information to be presented to the user based on the history information associated with the status, and providing means for presenting the determined information to the user.

  The program of the present invention can be installed or loaded on a computer through various recording media such as an optical disk such as a CD-ROM, a magnetic disk, and a semiconductor memory, or via a communication network. .

  ADVANTAGE OF THE INVENTION According to this invention, the technique of notifying a user of the information of the more suitable content at a more suitable timing can be provided.

It is a conceptual diagram which shows the structure of the system in one Embodiment. It is a block diagram which shows the function structure of the server apparatus in one Embodiment. It is a conceptual diagram which shows the example of the information memorize | stored in the memory | storage part in one implementation mobile. It is a conceptual diagram which shows the example of the information memorize | stored in the memory | storage part in one implementation mobile. It is a conceptual diagram which shows the example of the information memorize | stored in the memory | storage part in one implementation mobile. It is a flowchart which shows the process implemented by the server apparatus in one Embodiment.

  Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings. However, the scope of the invention is not limited to these.

  With reference to FIG. 1, the structure of the information notification system which concerns on one Embodiment is demonstrated. The information notification system is a system for notifying the user of the mobile terminal of information. As shown in FIG. 1, the information notification system 1 mainly includes an information processing device such as a server device 10 and a plurality of portable terminals 20. The server device 10 and the plurality of portable terminals 20 can communicate with each other via the network N. In FIG. 1, three mobile terminals 20 are illustrated, but the number of mobile terminals 20 that can communicate with the server device 10 is arbitrary.

  The network N is a communication line for transmitting and receiving information between the server device 10 and the mobile terminal 20. For example, it may be any of the Internet, a LAN, a dedicated line, a packet communication network, a telephone line, a corporate network, other communication lines, combinations thereof, and the like, regardless of whether they are wired or wireless.

  The server apparatus 10 can be realized using an information processing apparatus such as a dedicated or general-purpose server computer. The server device 10 may be constituted by a single information processing device or may be constituted by a plurality of information processing devices distributed on a network.

  The server device 10 mainly includes a control unit 11, a communication unit 14, and a storage unit 15. The control unit 11 mainly includes a CPU (Central Processing Unit) 12 and a memory 13. For example, the server device 10 functions as various function realizing means by the CPU 12 executing a predetermined program stored in the memory 13 or the like. Note that FIG. 1 only shows a main configuration included in the server device 10, and the server device 10 includes other configurations included in a general server device.

  In the control unit 11, the CPU 12 controls the operation of various configurations included in the server device 10 by developing the program stored in the storage unit 15 or the like in the memory 13 and executing the program, and also controls the execution of various processes. To do. Details of processing executed in the control unit 11 will be described later.

  The communication unit 14 is a communication interface for communicating with various information processing apparatuses such as the mobile terminal 20 via the network N. For example, the communication unit 14 receives positioning information from the mobile terminal 20.

  The storage unit 15 is configured by a storage device such as a hard disk. The storage unit 15 stores various programs and various information necessary for execution of processing in the control unit 11. Specific examples of information stored in the storage unit 15 will be described later.

  The mobile terminal 20 is configured by an information processing terminal such as a mobile phone, a smartphone, a tablet terminal, a PDA (Personal Digital Assistants), a navigation device, and a personal computer. The mobile terminal 20 has a function of uploading positioning information (at least including identification information of the mobile terminal 20, positioning time, and positioning position) to the server device 10 at predetermined time intervals, and various contents. Various functions that a mobile terminal generally has, such as a function to search and browse Moreover, although not shown in figure, the portable terminal 20 is equipped with structures, such as a main-control part, a communication part, a display part, an operation part, a memory | storage part, a positioning process part, as an implementation | achievement means of various functions.

  With reference to FIG. 2, a functional configuration according to an embodiment of the server device 10 will be described. The server device 10 mainly includes a behavior base specifying unit 111, a status specifying unit 112, a history / status association unit 113, a notification content determination unit 114, a notification unit 115, and a database 120 as functional configurations. These functions are realized by, for example, the control unit 11 having the CPU 12 develop and execute a program stored in the storage unit 15 or the like in the memory 13. Hereinafter, each functional configuration will be described in detail.

  First, the database 120 stores various information such as information necessary for processing executed in the server device 10 and information generated by the processing. The database 120 stores various types of information including, for example, map information, positioning information, user information, action base information, user status information, content search / browsing history information by the user, and the like. The map information includes various information related to the map such as facility information, road information, railway line information, building information, and address information. The positioning information is information obtained by positioning the mobile terminal 20, and includes identification information, positioning time, and positioning position information of the mobile terminal 20 that has been positioned. The user information is information about the user of the mobile terminal 20. The action base information, user status information, and content search / browsing history information will be described later.

  The behavior base identifying unit 111 refers to the database 120, analyzes the behavior pattern of the user of each mobile terminal 20 based on the past positioning information about each mobile terminal 20, and on the map where the user stays frequently For each user, and the information on the behavior base and the behavior base area is stored in the database 120 in association with the user information. . The action base includes, for example, the home of the user of the mobile terminal 20, the work place, and other frequently visited places (stations and shops). The action base area is an area including the action base and its surroundings. Therefore, the action base area is an area where users frequently go, that is, a daily life area.

  Here, in this embodiment, an area is obtained by dividing a map based on latitude and longitude. The shape and size of the area can be appropriately set according to the specifications and design. For example, the shape of the area may be a polygon, such as a quadrangle, a hexagon, or a rhombus, or a shape surrounded by a curve such as a circle.

  In addition, as an example of specific processing for identifying an action base, the action base specifying unit 111 first determines the number of positioning times in a predetermined period of a user of a mobile terminal 20 based on the positioning information stored in the database 120, A place where a combination of at least two of the stay seconds and stay days is a predetermined threshold value or more is specified. For example, the action base specifying unit 111 sets the place where the stay days are maximum among the specified places as the home, the place where the stay seconds are maximum as the work place, and other places as other places where the visit is frequently performed. Identify each one. In addition, the method of analyzing a user's action pattern is not limited to this example, Arbitrary methods can be used. Moreover, although the action base is set here by analyzing a user's action pattern, it is not limited to this method. For example, the behavior base identifying unit 111 performs behavior based on the location information such as the home or work location obtained by reporting from the user (for example, registration application via the web or email or submission of questionnaire). You may set a base. Moreover, although the information of the set action base is stored in the database 151 of the server device 10, the information is not limited to this and may be stored in another device other than the server device 10.

  The status specifying unit 112 specifies the status defined based on whether the location of the user of the mobile terminal 20 is the user's action base area (that is, the daily life area) based on the positioning information of the user. To do. Specifically, first, the status specifying unit 112 acquires the current positioning information of the user of the mobile terminal 20 transmitted from the mobile terminal 20 to the server device 10. The status specifying unit 112 refers to the acquired positioning information and information on the action base area stored in the database 120, and determines whether or not the current location of the user of the mobile terminal 20 is the daily life zone. . The status specifying unit 112 specifies the user status based on the determination result. The statuses defined in advance include, for example, statuses of “location is a daily life zone” and “location is a non-daily life zone”. Information about the predefined status is stored in the database 120 in advance.

  In the above example, the status is defined based on whether or not the location of the user of the mobile terminal 20 is the action base area of the user (that is, the daily life area), but the status is further based on other factors. Can be defined. For example, the status can be defined further based on the time when the current location of the user of the mobile terminal 20 is measured (positioning time).

  FIG. 3 shows statuses A to D defined based on whether or not the current location of the user of the mobile terminal 20 is the user's daily life sphere and the time when the current location of the user is measured. Is shown in the table. For example, when the user's location is the daily life zone and the positioning time is during the day, the status A is indicated. Information about the status defined in this way is stored in the database 120 in advance.

  As another example, the status can also be defined based on the moving means of the user of the mobile terminal 20. An arbitrary method can be adopted as a method for specifying the moving means of the user of the mobile terminal 20. For example, when the moving route of the user of the mobile terminal 20 specified based on the positioning information is on a track, the moving means of the user can be specified as a train. Moreover, a moving means can be specified using the information of the moving means (for example, a car or a walk) selected when the user uses the navigation function of the portable terminal 20.

  Returning to the description of FIG. The history / status associating unit 113 stores information about the content searched or browsed by the user of the mobile terminal 20 in the database 120 as history information in association with the status of the user specified when the search or browsing is performed. To do.

  Specifically, the history / status association unit 113 first acquires information about the content searched or browsed by the user using the mobile terminal 20. The information is transmitted from the mobile terminal 20 to the server device 10 together with information on the time of the search or browsing when the user searches or browses the content using the mobile terminal 20. The history / status association unit 113 identifies the user status when the content is searched or browsed based on the time information when the content is searched or browsed and the positioning information of the user at the time. To do. The status may be determined based on the user's moving means when the content is searched or browsed. The history / status associating unit 113 associates the acquired information about the searched or browsed content with the status information of the user specified at the time of the searching or browsing and stores it in the database 120 as history information. The history information is stored for each user.

  FIG. 4 shows an example of history information stored in the database 120 for a certain user. This figure shows that information about the content searched or browsed by the user and the status information of the user specified when the search or browsing is stored in association with each other. Furthermore, it is shown that the information on the searched or browsed content stores the date and time of the search or browsing and the genre information of the content in association with each other. For example, in the figure, the target user browses or searches the content a in the status A at 11:25 on September 26, 2015, and information indicating that the genre of the content a is travel is stored in the database. 120 is stored.

  Returning to the description of FIG. The notification content determination unit 114 is stored in the database 120 in association with the current status specified by the status specification unit 112 for the user of the target mobile terminal 20 and any status (for example, the current status). The notification content (information to be presented to the user) for the user is determined based on the history information (content information) being stored.

  For example, when the current status for the user of the target mobile terminal 20 is A, the notification content determination unit 114 refers to the history information stored in the database 120 and corresponds to the status A for the user. The same content information as the content information attached and stored can be determined as the notification content. Alternatively, the notification content determination unit 114 refers to the history information in the database 120 and determines content information belonging to the same genre as the content information stored in association with the status A for the user as the notification content. (That is, the notification content can be determined based on the genre of the content information stored in association with the status A).

  As described above, according to the present embodiment, since the notification content is determined based on the history information associated with at least the current status of the target user, information with more appropriate content at a more appropriate timing. Can be notified to the user.

  As another method of determining the notification content, the notification content determination unit 114 specifies a status (reference status) associated with the current status specified by the status specifying unit 112 in advance, and the history / status is associated with the reference status. The notification content can be determined based on the history information associated by the attaching unit 113. That is, the notification content determination unit 114 specifies a status that is in a reference relationship with respect to the current status based on a history reference relationship between statuses defined in advance, and based on history information associated with the status. , Notification content can be determined.

  In general, when the user is in a current status (eg, when he is located in a non-daily life zone during the day), when the user is in another status (eg, when he is in the daily life zone at night) In some cases, information on contents searched or browsed or contents related thereto is required. Therefore, in the present embodiment, association between the current status and the reference status is performed so that information that the user needs more can be determined as the notification content. Information on the association between the current status and the reference status is stored in the database 120.

  FIG. 5 shows an example of the reference status associated with the current status in advance. In the figure, for example, it is shown that the current status C is associated with reference statuses B and C. This means that the notification content when the current status is status C is specified based on the history information of status B and C. This table can be determined according to design, for example, according to user attributes.

  As described above, according to the present embodiment, the reference status previously associated with the current status is specified, and the notification content is based on the history information associated with the reference status by the history / status association unit 113. By determining, information that the user needs more can be determined as the notification content.

  Returning to the description of FIG. The notification unit 115 notifies (presents) the notification content determined by the notification content determination unit 114 for the user of the target mobile terminal 20 to the mobile terminal 20 (the user). In addition, although the several method was demonstrated about the determination of the notification content by the notification content determination part 114, the notification part 115 may notify the notification content determined by any one method, and it determines by a several method The notified notification content may be notified.

  Next, an example of a flow of processing executed in the server device 10 will be described with reference to FIG. This process is realized, for example, by the CPU 12 developing the program stored in the storage unit 15 or the like in the memory 13 and executing it in the control unit 11. Each processing step included in the processing flow described below can be executed in any order or in parallel as long as there is no contradiction in the processing contents. Steps may be added. Further, a step described as one step for convenience can be executed by being divided into a plurality of steps, while a step described as being divided into a plurality of steps for convenience can be grasped as one step. Details of the processing in each step have already been described, and are omitted here.

  First, in step S11, the control part 11 specifies the status prescribed | regulated based on whether the user's location of the portable terminal 20 is the said user's daily life sphere based on the positioning information of the said user.

  In step S <b> 12, the control unit 11 refers to the history information stored in the storage unit 15. As described above, the history information is information in which information about the content searched or browsed by the user of the mobile terminal 20 is associated with the status of the user specified when the search or browsing is performed.

  In step S13, the control unit 11 includes the current status specified in step S11 for the user of the target mobile terminal 20, and the history information stored in the storage unit 15 in association with at least the current status. The content of notification to the user is determined based on the above.

  In step S <b> 14, the control unit 11 notifies the mobile terminal 20 of the notification content determined in step S <b> 13 for the user of the target mobile terminal 20.

  As described above, according to the present embodiment, since the notification content is determined based on the history information associated with at least the current status of the target user, information with more appropriate content at a more appropriate timing. Can be notified to the user.

  The present invention is not limited to the above-described embodiment, and can be implemented in various other forms without departing from the gist of the present invention. The above-described embodiment is merely an example in all respects, and is not construed as limiting.

  For example, in FIG. 3, the status is defined based on whether the positioning time is daytime or nighttime. However, if it is possible to define the status based on the time when the user's current location is determined, the status is not limited to daytime or nighttime as shown in FIG. A status may be defined. For example, when the positioning time is 11:25 on September 26, 2015, it is specified from 11:25 on autumn specified on September 26, Saturday specified on September 26, 2015. The status may be defined based on daytime information. In this case, when Saturday is a holiday for the user, the status may be defined based on autumn, holiday, and daytime.

  Moreover, the above-described embodiment is applicable to a service that notifies the user of the mobile terminal 20 of appropriate content information when the user of the mobile terminal 20 reaches a certain position. . For example, when the server device 10 acquires the positioning information when the user of the mobile terminal 20 reaches a certain position from the mobile terminal 20, the server device 10 specifies the current status based on the acquired positioning information. Next, the server device 10 determines the notification content based on the history information associated with the current status, and notifies the user of the mobile terminal 20 of the determined notification content. Thereby, when the user of the portable terminal 20 reaches a certain arbitrary position, and the reached position is the user's daily life area, the history information associated with the status that is the daily life area It is possible to acquire the notification content determined based on the server device 10. Further, when the user of the mobile terminal 20 reaches an arbitrary position, and the reached position is the user's extraordinary life area, the history associated with the status that is the extraordinary life area The notification content determined based on the information can be acquired from the server device 10. The mobile terminal 20 may determine information to be recommended to the user based on the notification content acquired from the server device 10 and present the determined information to the user.

  In the above-described embodiment, information to be presented to the user is determined based on history information associated with at least the current status of the target user when browsing or searching for information on the mobile terminal 20. The service is also applicable to a service that presents the determined information to the user of the mobile terminal 20. For example, when the server apparatus 10 acquires positioning information at the time of browsing information or searching for information on the mobile terminal 20 from the mobile terminal 20, the server apparatus 10 specifies the current status based on the acquired positioning information. Next, the server device 10 determines information to be presented to the user based on the history information associated with the current status, and presents the determined information to the user of the mobile terminal 20. As information presented to the user, for example, information in which history information is reflected on information at the time of browsing or searching for information can be cited. Thereby, when the user's position at the time of information browsing or information retrieval is the user's daily life sphere, the user of the mobile terminal 20 is in the daily life sphere with respect to the information at the time of information browsing or information retrieval. Information reflecting the history information associated with the status can be acquired from the server device 10. In addition, when the user's position at the time of browsing or searching for information is in the user's extraordinary life zone, the user of the mobile terminal 20 may Information reflecting history information associated with a certain status can be acquired from the server device 10. In addition, when the portable terminal 20 acquires history information associated with at least the current status of the target user from the server device 10, the history information is used as a suggestion (search candidate auxiliary display) at the time of information search. It may be applied. In addition, when the mobile terminal 20 acquires history information associated with at least the current status of the target user from the server device 10, the display at the time of information browsing or information search is performed based on the history information. The content may be changed.

  In the above-described embodiment, the configuration illustrated in FIGS. 1 and 2 has been described as an example. However, the present invention has the configuration shown in FIGS. 1 and 2 as long as information determined based on history information associated with at least the current status of the target user can be presented to the user. Without limitation, each function may exist in any device.

  DESCRIPTION OF SYMBOLS 1 Information notification system, 10 Server apparatus, 11 Control part, 12 CPU, 13 Memory, 14 Communication part, 15 Storage part, 20 Portable terminal

Claims (6)

A specifying means for specifying a status defined based on whether or not the user's location is in the daily life area of the user based on the positioning information of the user;
Storage means for storing information about content searched or browsed by the user as history information in association with the status of the user specified when the user searched or browsed;
Determining means for determining information to be presented to the user based on the current status specified by the specifying means and the history information associated with any of the statuses;
Presenting means for presenting the determined information to the user ,
The determination means further specifies a status in a reference relationship with respect to the current status based on a history reference relationship between predefined statuses, and based on the history information associated with the status, An information processing apparatus that determines information to be presented to a user . The information processing apparatus according to claim 1, wherein the status is further defined based on a time at which a user's location is measured. The status is further defined based on the moving means of the user when the positioning the location of the user, the information processing apparatus according to claim 1 or 2. The information processing apparatus according to any one of claims 1 to 3 , wherein the determination unit determines information to be presented to the user based on a genre of information about the content associated with the current status. An information processing method implemented in a computer comprising control means and storage means,
The control means specifying a status defined based on whether or not the user's location is the user's daily life area based on the positioning information of the user;
The control unit refers to history information that is information stored in the storage unit in association with the status of the user specified when the user searches or browses information about the content searched or browsed by the user. And steps to
The control means determining information to be presented to the user based on the identified current status and the history information associated with any of the statuses;
Presenting the determined information to the user, and
The determining step further identifies a status that is in a reference relationship with respect to the current status based on a history reference relationship between predefined statuses, and based on the history information associated with the status An information processing method for determining information to be presented to a user . Computer
A specifying means for specifying a status defined based on whether or not the user's location is in the daily life area of the user based on the positioning information of the user;
Storage means for storing information about content searched or browsed by a user as history information in association with the status of the user specified when the user searched or browsed;
Determining means for determining information to be presented to the user based on the current status specified by the specifying means and the history information associated with any of the statuses;
A program for causing the determined information to function as a presentation means for presenting to the user ,
The determination means further specifies a status in a reference relationship with respect to the current status based on a history reference relationship between predefined statuses, and based on the history information associated with the status, A program that determines the information presented to the user .