JP6528341B1 - INFORMATION PROCESSING APPARATUS, INFORMATION PROCESSING METHOD, AND PROGRAM - Google Patents

Abstract

An information processing apparatus and the like capable of appropriately acquiring a local search order are provided. According to one embodiment, an information processing apparatus includes a setting unit configured to receive setting input of a target facility, a search query, and a target area set as a search site, and a search site of a searcher based on the search query and the target area. Accordingly, a generation unit that generates a URL code to be output to a search engine that searches facility information on the map, an output unit that outputs the generated URL code to the search engine, and the target area from the search engine And an extraction unit for extracting a search order of the target facility from the search result. [Selected figure] Figure 5

Description

  The present invention relates to an information processing apparatus, an information processing method, and a program.

  In a search engine that searches Web data based on a search query input from a client, there is a so-called local search technology that narrows down a search target area and performs a search. For example, Patent Document 1 discloses a search method in which a search target area is specified from geographical information (for example, a city name, a region name, etc.) included in a search query, and a local search is performed.

Japanese Patent Application No. 2007-549627

  In a general search engine, local search is performed by inferring the search place from the IP address of the client, position information and the like. This presents search results localized according to the location of the client.

  By the way, it is called SEO (Search Engine Optimization) and MEO (Map Engine Optimization), which take measures so that the search order of homepages and advertisements becomes higher in the search results along with the spread of Web search services using search engines. Efforts are underway.

  When considering the search engine's local search method from the viewpoint of SEO and MEO, the search order may differ depending on the location of the client. In order to know the search order of each area, it is necessary to make a search request from a client of each area and obtain the search results, making it difficult to know the local search results.

  In one aspect, it is an object of the present invention to provide an information processing apparatus and the like capable of appropriately acquiring a local search order.

In one aspect, the information processing apparatus is configured to receive the setting input of the target facility, the search query, and the target area set as the search site, and the search site of the searcher based on the search query and the target area. Accordingly, a generation unit that generates a URL code to be output to a search engine that searches facility information on the map, an output unit that outputs the generated URL code to the search engine, and the target area from the search engine An acquisition unit for acquiring a search result in a search unit, and an extraction unit for extracting a search order of the target facility from the search result , the generation unit according to the conversion rule defined by the search engine, the area of the target area Converts a name into a character string on the URL code combining a character string corresponding to the number of characters of the area name and a character string obtained by converting the area name according to a predetermined encoding method Characterized in that that.

  In one aspect, the local search order can be properly obtained.

It is a schematic diagram which shows the structural example of a MEO system. It is a block diagram showing an example of composition of a server. It is explanatory drawing which shows an example of a record layout of plant | facility DB, keyword DB, and an area code table. It is explanatory drawing which shows an example of order DB and the record layout of image DB. It is an explanatory view showing an outline of this embodiment. It is explanatory drawing regarding the production | generation process of an area code. It is an explanatory view about order extraction processing. It is an explanatory view showing an example of an API screen. It is a flowchart which shows an example of the process sequence of an object setting process. It is a flowchart which shows an example of the process sequence of a rank extraction process.

Hereinafter, the present invention will be described in detail based on the drawings showing the embodiments.
Embodiment
FIG. 1 is a schematic view showing a configuration example of the MEO system. In the present embodiment, an MEO system will be described as an example in which the search order of the target facility to be surveyed is automatically acquired from the search results of the local search executed in the search engine. The MEO system includes an information processing device 1, a search server 2, and customer terminals 3, 3,. The respective devices are communicably connected via a network N such as the Internet.

  The server 1 is an information processing apparatus capable of various information processing and transmission / reception of information, and is, for example, a server apparatus, a personal computer or the like. In the present embodiment, the information processing apparatus 1 is assumed to be a server apparatus, and hereinafter the server 1 will be read for the sake of simplicity. In order to realize an API (Application Programmable Interface) service for MEO measures, the server 1 makes a search request to the search engine, and executes a process of extracting the search order of the target facility from the acquired search result. The target facility is a facility on the map to be searched in the map search executed by the search engine, and is, for example, a store, a corporate office or the like. As described later, the server 1 receives in advance the setting input of a target area assumed as a search place of a general user who searches for a target facility, and performs a search using a predetermined keyword (search query) in the target area In the case where the target facility is searched, the local search order is collected.

  In the present embodiment, the server 1 is connected to a plurality of ranking analyzers 10, 10, 10. The order analyzer 10 is an arithmetic device that executes a request for search to a search engine, extraction of a search order from a search result, etc. on behalf of the server 1 main body. In the present embodiment, the rank analyzer 10 connected to the server 1 performs a search request, extraction of a search rank, and the like, thereby enhancing the calculation capability and performing a series of processes.

  Whether the server 1 executes processing in cooperation with the rank analyzer 10 or whether the server 1 executes processing alone is a design matter and can be arbitrarily changed by the designer. In the following, for the sake of simplicity, the processing subject including the processing executed by the order analyzer 10 will be described as the server 1.

  The search server 2 is an information processing apparatus that functions as a search engine, and is a server apparatus that outputs a search result in response to a search request from a client. The search server 2 collects Web data from the Internet by crawling or the like to construct a database, receives an input of a search query from a client, searches for corresponding information, and outputs a search result. In the present embodiment, the search server 2 functions as a so-called map engine, and performs map search for searching facility information on the map corresponding to the search query.

  The customer terminal 3 is a terminal device used by a customer who receives an API service using the present system. As described later, the customer terminal 3 communicates with the server 1 and displays an API screen indicating the search result of the search order. The server 1 accepts the customer's facility (store, office, etc.) and the presetting of the search keyword for which the customer performs MEO measures, and the customer's facility is targeted and the target facility is searched from the search result based on the set keyword. Extract the order.

FIG. 2 is a block diagram showing a configuration example of the server 1. The server 1 includes a control unit 11, a main storage unit 12, a communication unit 13, a display unit 14, an input unit 15, and an auxiliary storage unit 16.
The control unit 11 includes an arithmetic processing unit such as one or more CPUs (Central Processing Units) and MPUs (Micro-Processing Units), and reads and executes the program P stored in the auxiliary storage unit 16. It performs various information processing, control processing and the like related to the server 1. The main storage unit 12 is a temporary storage area such as a static random access memory (SRAM), a dynamic random access memory (DRAM), or a flash memory, and temporarily stores data necessary for the control unit 11 to execute arithmetic processing. Remember. The communication unit 13 includes a processing circuit and the like for performing processing related to communication, and transmits and receives information with the search server 2 and the like. The display unit 14 is, for example, a display screen such as a liquid crystal display. The input unit 15 is an input interface that receives, for example, an operation input.

  The auxiliary storage unit 16 is a large capacity memory, a hard disk or the like, and stores a program P necessary for the control unit 11 to execute processing and other data. The auxiliary storage unit 16 also stores a facility DB 161, a keyword DB 162, an area code table 163, a rank DB 164, and an image DB 165. Facility DB161 is a database which stores information on each facility which is a survey target. The keyword DB 162 is a database that stores keywords used as search queries when searching the search order for each facility. The area code table 163 is a table for storing an area code of a target area arbitrarily set as a search place. The area code will be described later. The order DB 164 is a database for storing the search order extracted from the search result acquired from the search server 2. The image DB 165 is a database that stores image data of the search result screen (hard copy of the browser screen).

  The auxiliary storage unit 16 may be an external storage device connected to the server 1. Further, the server 1 may be a multi-computer comprising a plurality of computers, or may be a virtual machine virtually constructed by software.

  Furthermore, in the present embodiment, the server 1 is not limited to the above configuration, and may include, for example, a reading unit that reads information stored in a portable storage medium.

FIG. 3 is an explanatory view showing an example of the record layout of the facility DB 161, the keyword DB 162, and the area code table 163. As shown in FIG.
Facility DB 161 includes a facility ID column, a facility code column, a facility name column, and a region ID column. The facility ID column stores facility IDs for identifying target facilities to be surveyed. The facility code string stores the facility code corresponding to each target facility in association with the facility ID. The facility code is an identification code of each facility on the map given by the search engine (search server 2), and when expressing each facility on HTML (Hyper Text Markup Language) data output as a search result Is a string used for The area ID column stores the area ID of the target area set as the search place in association with the facility ID.

  The keyword DB 162 includes a keyword ID column, a facility ID column, and a keyword column. The keyword ID column stores a keyword ID for identifying each keyword set as a search query. A plant | facility ID row is matched with keyword ID, and memorize | stores plant | facility ID of the object plant which investigates a search order using the said keyword. The keyword string stores keywords set as search queries in association with keyword IDs.

  The area code table 163 includes an area ID column, an area name column, and an area code column. The area ID column stores an area ID for identifying each target area set as a search place. The area name column stores the area name of each target area in association with the area ID. The area code string stores the area code indicating the area name of the target area in association with the area ID. The area code is an identification code of the area name defined by the search engine side, and is a character string used when expressing the area name of the natural language on the URL code.

FIG. 4 is an explanatory view showing an example of the record layout of the order DB 164 and the image DB 165. As shown in FIG.
The rank DB 164 includes a keyword ID column, a facility ID column, an execution date column, an area ID column, a rank sequence, and a facility list number column. The keyword ID column stores the keyword ID of the keyword used for order acquisition. The facility ID column stores the facility ID of the target facility for which the search order has been acquired in association with the keyword ID. The execution date column stores the execution date on which the order acquisition process has been performed in association with the keyword ID and the facility ID. The area ID column stores the area ID of the target area set at the time of order acquisition in association with the keyword ID, the facility ID, and the execution date. The rank order stores the acquired search rank in association with the keyword ID, the facility ID, and the execution date. The facility list number string stores the number of facility lists obtained as the search result (the number of searched facilities) in association with the keyword ID, the facility ID, and the execution date. In the example of FIG. 4, based on the keyword of keyword ID "1000", when the target area of area ID "101" is set as the search place and the search is performed, the search order of the facility of facility ID "1" is the entire Among the facilities searched up to "20" as the list, it is ranked "1".

  Similar to the order DB 164, the image DB 165 includes a keyword ID column, a facility ID column, an execution date column, and an area ID column, as well as a file name column and a file URL column. The file name column stores image file names of browser screens related to search results in association with keyword IDs and the like. The file URL column stores URL information indicating the location of the image file of the search result screen in association with the keyword ID and the like.

FIG. 5 is an explanatory view showing an outline of the present embodiment. The screen example of the search result which the search engine (search server 2) outputs is illustrated in FIG. 5 left. An outline of processing performed by the server 1 in the present embodiment will be described based on FIG.
As described above, the search server 2 receives an input of a keyword from the client, searches for information corresponding to the keyword, and returns the search result to the client. In the present embodiment, the server 1 acquires (extracts) the search order of the target facility to be surveyed from the search results relating to the map search among the search results output by the search server 2.

  Map search is a map search service capable of searching for information on each point on a map and each facility, as typified by Google Map (registered trademark). For example, as shown on the left in FIG. 5, the search server 2 presents on the map one or more facilities searched based on the search query, and also displays information (eg, facility name, address, hyperlink, etc.) of each facility. Present on the browser. In addition, the form which presents geographical space using not a map but a satellite photograph etc. is also included in the "map search" said here. In addition to the form of presenting information (for example, facility name, address, etc.) indicating one point on the map, “map search” mentioned here is not limited to a plurality of points such as route search and street view. The form which presents the information which straddles is also included.

  By the way, as already mentioned, some search engines have what is called a local search function. For example, as shown in FIG. 5, consider the case where the keyword is "Tokyo Clinic" and the location (search place) of the client is Chuo-ku, Tokyo. In this case, the search engine searches for facilities corresponding to the keyword "Tokyo clinic" and located in or near Chuo-ku, Tokyo. Thus, as shown in FIG. 5, the search results of facilities located in and around Chuo-ku, Tokyo are returned to the client. For example, the search server 2 presents, on a map, the position of a facility whose search order is high, and presents information (facility name etc.) of the facility whose search order is high on the map.

  In a general search engine, the search is performed by narrowing the target area based on the IP address of the client and the like. Therefore, different search results (search order) are output according to the search place of the client. Therefore, in the present embodiment, when making a search request to the search engine, the server 1 generates a uniform resource locator (URL) code specifying a target area, and outputs the URL code to the search server 2 to make a search request. Do. That is, the server 1 generates the search URL code customized for the investigation related to the MEO, and requests the search server 2 to search according to the description of the URL code.

  Specifically, the server 1 is based on the search keyword (search query) registered in the keyword DB 162 and the area name of the target area for which the area code conversion rule is defined in the area code table 163. , Generate URL code.

  The server 1 receives the setting input in advance for the target facility whose search order is to be searched, the keyword assumed as the search query of the facility, and the target area assumed as the search location, and registers them in various databases . For example, the server 1 receives an input of the facility name of the target facility, issues a facility ID to the input target facility, and stores the facility ID in the facility DB 161 (see FIG. 3). In addition, the server 1 receives an input of a keyword as a search query, issues a keyword ID to the keyword, and stores the keyword ID in the keyword DB 162. As illustrated in FIG. 3, the server 1 can set a plurality of keywords for one target facility.

  Furthermore, the server 1 receives a setting input of a target area assumed as a search place. For example, as shown in FIG. 3, the server 1 holds an area code table 163 in which the area ID of each area, the area name, and the area code of each area generated in advance are associated with each other. The server 1 receives an input of an arbitrary area name, and specifies an area ID corresponding to the input area name from the area code table 163. The server 1 stores (registers) the area ID in the facility DB 161 in association with the facility ID issued above. Thus, the server 1 associates the target facility and the target area.

  The server 1 activates the rank analyzers 10, 10, 10,... By batch processing, for example, communicates with the search server 2, acquires search results, and extracts a search rank from the search results. Specifically, the server 1 generates a URL code based on the keyword and the target area set above, and outputs the URL code to the search server 2. The search server 2 performs map search in accordance with the URL code acquired from the server 1, and outputs HTML data as a search result to the server 1. The server 1 extracts the search order of the target facility set above from the acquired HTML data. The server 1 stores (stores) the extracted search order in the order DB 164, and outputs an API screen described later to the customer terminal 3 to present the search order to the customer.

FIG. 6 is an explanatory diagram regarding the generation processing of the area code. In FIG. 6, an example of the method of generating the area code from the area name of the target area is illustrated.
The server 1 converts the area name of the target area into a URL code (area code) in accordance with the conversion rule of the area name defined by the search server 2. In the example shown in FIG. 6, the server 1 generates a character string to be inserted on the URL code, from the number of characters of the area name and the character string representing the area name itself.

  First, the server 1 converts the number of characters of the area name into a single alphabetic character or number according to the number of characters. For example, when the area name is “Tokyo Chuo-ku”, the server 1 converts the 16 characters of the English name “Chuo, Tokyo, Japan” of the area name into the corresponding single-character English letter “Q”. The search server 2 defines the correspondence between the number of characters of the area name and the English characters or numbers representing the number of characters. The server 1 converts the number of characters of the area name into a string on the URL code according to the definition by the search server 2.

  Next, the server 1 converts the English name “Chuo, Tokyo, Japan” of the area name into a character string on the URL code according to a predetermined encoding method. For example, the server 1 performs conversion in accordance with the base64 algorithm. The search server 2 is defined to convert the area name by base 64. The server 1 converts the area name itself of the target area into a string on the URL code in accordance with the conversion rule.

  The server 1 generates the area code by inserting the fixed character agreed upon by the search server 2 in addition to the character string obtained by converting the number of characters of the area name and the character string obtained by converting the area name itself. Thereby, the area code on the URL that can be interpreted by the search server 2 is generated. The server 1 generates a URL code for search using the generated area code, and outputs the URL code to the search server 2. The search server 2 performs map search in accordance with the URL code, and outputs HTML data relating to the search result to the server 1.

  Note that the above method of generating the area code is an example, and the present embodiment is not limited to this. The server 1 is only required to generate the area code from the area name according to the conversion rule defined by the search engine, and the generation method is not limited to one based on the number of characters and the like of the area name.

FIG. 7 is an explanatory diagram of order extraction processing. FIG. 7 illustrates how the search order of the target facility is extracted from the HTML data related to the search result.
For example, the server 1 extracts the search order from the HTML data acquired as the search result from the search server 2 using the facility code of the target facility. The facility code is an identification code assigned to each facility on the map by the search server 2 and is a character string consisting of alphanumeric characters. For example, the server 1 acquires the facility code of the target facility and registers (stores) it in the facility DB 161 at the time of setting and registering the facility to be searched, the keyword, the target area, and the like (see FIG. 3). The server 1 reads the facility code of the target facility from the facility DB 161, identifies the description location on the HTML data in which the facility code is described, and extracts the search order.

  For example, the server 1 specifies, in the acquired HTML data, a description portion in which one or more facilities searched by the search server 2 from the database are described. In the example of FIG. 7, a portion surrounded by a dotted rectangular frame corresponds to the description portion. In the relevant part, the facility code of each facility searched is described in order according to the search order. The server 1 refers to the facility code of the target facility registered in the facility DB 161, and identifies the place where the facility code is described in the HTML data. In the example of FIG. 7, the part enclosed by the solid rectangular frame corresponds to the description part of the facility code of the target facility to be investigated. The server 1 extracts the search order of the target facility by determining the description order of the facility code of the target facility. Thus, the server 1 extracts the search order by specifying the description place of the corresponding facility code from the HTML data.

  The server 1 stores (stores) the extracted search order in the order DB 164 in association with the facility ID of the target facility, the keyword ID of the keyword as the search query, the area ID of the target area, and the execution date of the process. .

  Further, the server 1 stores (stores) not only the search order extracted from the search result but also the hard copy of the search result screen in the image DB 165. This makes it possible to present the customer with objective evidence of the survey results, and can enhance the reliability of the system.

  The server 1 executes the above processing for each of a plurality of keywords set as a search query of a target facility. As described in FIG. 3, in the present embodiment, the server 1 sets a plurality of keywords (search queries) for one facility. Therefore, the server 1 performs the above-described order acquisition processing for each keyword in order to check the search order when the search is performed using each keyword. That is, the server 1 generates a separate URL code for each keyword, outputs it to the search server 2, and makes a search request. The server 1 acquires a search result related to each keyword from the search server 2, extracts a search order, and stores the extracted search order and the search result screen in each database. Thereby, the search order when the keyword is changed can be investigated together.

FIG. 8 is an explanatory view showing an example of the API screen. FIG. 8 illustrates an example of an interface screen when presenting the search results of the search order collected by the server 1 to the customer.
As shown in FIG. 8, the server 1 presents the search results of the search order in various forms. Specifically, the server 1 presents history information of the search order in the case where the search is performed using each keyword. For example, FIG. 8A illustrates a case where history information of search order is presented (displayed) as a time-series graph. The server 1 refers to the order DB 164, and graphs and outputs the search order of each execution date corresponding to each of the plurality of keywords in the form of a chart.

  Further, FIG. 8B illustrates a case of presenting search history history information in a calendar format. The server 1 outputs (displays) the search order of each keyword on each execution day in association with each date in the calendar.

  Also, the server 1 may present not only the search order but also the number of searches searched for each keyword. FIG. 8C illustrates a case where the number of direct and indirect searches is presented. In addition, "direct search" means direct traffic including facility name in search keyword, and "indirect search" means organic traffic not including facility name in search keyword. The server 1 acquires the number of searches by each keyword using, for example, a tool such as an ASP service provided by a search engine, and graphs and outputs the number of direct searches and the number of indirect searches.

  From the above, the server 1 automatically acquires the search order of the local search by each keyword from the search engine and presents it to the customer. By generating a dedicated URL code and outputting it to the search server 2 in order to obtain a local search order, local search results (search order) in any region can be obtained without depending on the location of the server 1 It can be examined. As a result, it is not necessary to use hardware resources located in each area, and it is possible to appropriately obtain a local search order.

  Although the MEO has been described above as an example, it goes without saying that the present system is also applicable to the SEO.

FIG. 9 is a flowchart of an example of the processing procedure of the target setting process. Based on FIG. 9, the process which sets the plant | facility which is investigation object, a keyword (search query), and an object area is demonstrated.
The control unit 11 of the server 1 receives a setting input for setting a target facility to be surveyed, a keyword (search query), and a target area (step S11). For example, the control unit 11 receives an input of a facility name of a target facility, one or more keywords set as a search query, and an area name of a target area set as a search place.

  The control unit 11 issues a facility ID to the target facility input in step S11, and is used as a character string representing the facility in the search result (HTML data) of the search engine in association with the facility ID. Are stored in the facility DB 161 (step S12). The facility code is an identification code on the HTML data assigned to each facility by the search engine.

  The control unit 11 issues a keyword ID for each of the one or more keywords input in step S11, stores the keyword in the keyword DB 162 in association with the keyword ID and the facility ID (step S13).

  The control unit 11 refers to the area code table 163 to specify the area ID corresponding to the area name of the target area input in step S11 (step S14). Then, the control unit 11 associates the facility code and the area code by storing the identified area ID in the facility DB 161 in association with the facility ID issued in step S12 (step S15), and ends the series of processing. Do.

FIG. 10 is a flow chart showing an example of a processing procedure of the order extraction processing. The order acquisition process executed by the server 1 will be described based on FIG.
For example, the server 1 starts the following processing by batch processing. The control unit 11 of the server 1 reads out the keyword serving as the search query and the area code indicating the area name of the target area from each DB based on the keyword ID and the area ID associated with the facility ID (step S31). For example, one or more keywords are registered in the keyword DB 162 in association with the facility ID of one facility. The control unit 11 reads out one or more keywords associated with the facility ID from the keyword DB 162.

  In addition, the area code is a character string defined in the search engine and used when representing a target area on a URL code, and is a character string representing the area name of each area. For example, the area code is generated by combining a character string defined according to the number of characters of the area name and a character string obtained by converting the area name according to a predetermined encoding method (for example, base 64). As described above, in the facility DB 161, the area ID of the target area to be surveyed for the facility is stored in association with the facility ID of the one facility. Based on the area ID associated with the facility ID of the target facility in the facility DB 161, the control unit 11 selects the target area from the area code table 163 in which the area ID, the area name and the area code are associated in advance and set. Read out the area code to be represented.

  The control unit 11 generates a URL code to be output to the search engine based on the keyword and the area code read in step S31 (step S32). Specifically, the control unit 11 generates a URL code for each of the keywords read in step S31. The control unit 11 performs the following processing for each URL code generated according to each keyword.

  The control unit 11 outputs the generated URL code to the search engine, and requests a local search based on the URL code (step S33). The control unit 11 acquires the search result from the search engine (step S34). The control unit 11 extracts the search order of the target facility from the acquired search result (step S35). For example, the control unit 11 extracts the search order by specifying the description part in which the facility code of the target facility is described from the HTML data acquired as the search result. The control unit 11 stores the extracted search order in the order DB 164 in association with the facility ID, the keyword ID, the area ID, and the execution date (step S36). Further, the control unit 11 stores the image data of the search result screen in the image DB 165 (step S37).

  The control unit 11 refers to the order DB 164 to determine whether or not the search order is normally registered, and whether there is an error (step S38). If it is determined that an error has occurred (S38: YES), the control unit 11 returns the process to step S33, makes a search request again, and reextracts the search order. When it is determined that an error has not occurred (S38: NO), the control unit 11 ends the series of processes.

  In the above, one target area is set for one target facility, and the search order of the target facilities in that area is acquired, but multiple target areas are set for one target facility. The search order in each area may be acquired. In this case, the server 1 may separately generate a URL code using the area code of each area and output it to the search server 2. Thereby, the search order in each area can be acquired in parallel.

  As described above, according to the present embodiment, the server 1 generates a URL code from an arbitrarily set target area and sends a search request to the search engine to obtain a search result at a desired search place, The search order can be obtained. Thereby, the search order in any area can be properly acquired without depending on the location of the server 1 which is the search request source.

  Further, according to the present embodiment, the server 1 generates the URL code in which the target area is arbitrarily set by converting the area name of the target area into a character string on the URL code according to the definition on the search engine side. Do. This allows the search engine to appropriately interpret the set search area and execute the search.

  Further, according to the present embodiment, the server 1 registers a plurality of search queries for one target facility on the database, automatically generates a URL code for each search query, and causes the search engine to Output. Thus, the search order can be automatically acquired for each of a plurality of search queries, and various search patterns can be examined simultaneously.

  Further, according to the present embodiment, the server 1 generates an API screen showing history information of search order in the form of graph, calendar or the like, and outputs it to the customer terminal 3. As a result, the customer can grasp the transition of the search order, and can implement appropriate MEO measures.

  It should be understood that the embodiments disclosed herein are illustrative in all respects and not restrictive. The scope of the present invention is indicated not by the meaning described above but by the claims, and is intended to include all modifications within the meaning and scope equivalent to the claims.

1 Server (Information Processing Device)
11 control unit 12 main storage unit 13 communication unit 14 display unit 15 input unit 16 auxiliary storage unit P program 161 facility DB
162 Keyword DB
163 area code table 164 rank DB
165 image DB
2 Search server 3 Customer terminal

Claims (5)

A setting unit that receives setting input of a target facility, a search query, and a target area to be set as a search location;
A generation unit that generates a URL code to be output to a search engine that searches facility information on a map according to a search location of a searcher based on the search query and the target area;
An output unit that outputs the generated URL code to the search engine;
An acquisition unit configured to acquire search results in the target area from the search engine;
An extraction unit for extracting a search order of the target facility from the search result;
The generation unit generates a character string according to the number of characters of the area name, and a character string obtained by converting the area name according to a predetermined encoding method, according to the conversion rule defined by the search engine. An information processing apparatus characterized by converting into a character string on the combined URL code. The setting unit receives setting input of a plurality of search queries for one target facility,
The information processing apparatus according to claim 1, wherein the generation unit generates the URL code for each of the plurality of search queries. A storage unit that stores the search order extracted by the extraction unit in association with the search query and an execution date from which the search order is extracted;
3. The information processing apparatus according to claim 2, further comprising: a history output unit that outputs history information of a search order corresponding to each of the plurality of search queries with reference to the storage unit. Accepts configuration inputs for target facilities, search queries, and target areas to be set as search locations,
Based on the search query and the target area, a URL code to be output to a search engine that searches facility information on a map according to a search location of a searcher is generated.
Outputting the generated URL code to the search engine;
Acquiring search results in the target area from the search engine;
An information processing method for causing a computer to execute a process of extracting a search order of the target facility from the search result,
The computer combines a character string according to the number of characters of the area name, and a character string obtained by converting the area name according to a predetermined encoding method, according to the conversion rule defined by the search engine. Converting the character string on the URL code. Accepts configuration inputs for target facilities, search queries, and target areas to be set as search locations,
Based on the search query and the target area, a URL code to be output to a search engine that searches facility information on a map according to a search location of a searcher is generated.
Outputting the generated URL code to the search engine;
Acquiring search results in the target area from the search engine;
A program that causes a computer to execute a process of extracting a search order of the target facility from the search results.
The URL code combining the area name of the target area according to the conversion rule defined by the search engine, a character string according to the number of characters of the area name, and a character string obtained by converting the area name by a predetermined encoding method A program characterized by converting it to the above character string.