JP6451800B2 - Purchase support apparatus and program - Google Patents

Description

The present invention relates to a purchase support apparatus and program for supporting purchase .

  In a face-to-face sales store that operates a retail business, a restaurant business, or a service business, products are divided into a main product as a product lineup and a subsidiary product related to the main product. In these stores, sales promotion measures are often taken with respect to the main product as a recommended product at the store's discretion. On the other hand, in online shopping, which is expanding with the development of the Internet, a sales promotion measure using a recommendation method for performing a predetermined recommendation without using face-to-face sales is used. For example, as disclosed in Citation 1, there is a recommendation device and a recommendation method for recommending a product that can maximize the life time value (LTV) based on the purchase history of a user. It is disclosed.

Japanese Patent No. 4847919

However, in sales promotion measures in conventional face-to-face sales stores, the sales performance of subordinate products determined by the store side's judgment does not always rise according to the assumed sales performance of the main product, and the store side does not assume If another subsidiary product is sold by the element and sales promotion is being applied to the subsidiary product recommended by the store side, there may be a case where the sales expansion chance of another subsidiary product is missed.
In addition, in the recommendation method in online shopping disclosed in the cited document 1, a predetermined recommendation is performed using a statistical method based on the purchase history of the user. Information that can only be obtained is not taken into consideration, and there is a problem that it is not necessarily effective for sales promotion in stores that conduct face-to-face sales.

An object of the present invention is to support the effective purchase Ri good.

The purchase support apparatus of the present invention is
A storage control means for storing purchase information related to the purchase in a storage unit as model purchase information when the person in charge of purchase decides the user as a model user when purchasing by the user;
When purchase by a predetermined user other than the model user is performed, the purchase information of the predetermined user related to the purchase and the model purchase information stored in the storage unit are collated and recommended to the predetermined user Extraction means for extracting information;
Equipped with a,
The extraction means extracts product information that is included in the model purchase information and is not included in the purchase information of the predetermined user as the recommendation information.
It is characterized by that.

According to the present invention, it is possible to support the effective purchase Ri good.

It is a figure showing the example of whole composition of the sales support system concerning the embodiment of the present invention. It is a block diagram which shows the function structure of a sales statement input device. It is a figure for demonstrating the sales specification TBL in a sales specification input device. It is a block diagram which shows the function structure of a sales assistance apparatus. It is a figure for demonstrating the member card information TBL, the goods master TBL, the cashier person in charge TBL, and the document code TBL in a sales support apparatus. It is a figure for demonstrating purchase history group detailed management TBL, purchase history TBL, and operation management TBL in a sales support apparatus. It is a figure which shows the function structure of a portable terminal device. It is a flowchart of a model user determination process. It is a flowchart of a model user determination process. It is a flowchart of a recommendation process. It is a figure which shows the example of a display of recommendation information. It is a figure for demonstrating the purchase history group management TBL and purchase history TBL concerning a modification.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings.

  As shown in FIG. 1, the sales support system 100 includes a sales specification input device 1 as an external device, a sales support device 2, and a mobile terminal device 3.

  The sales statement input device 1, the sales support device 2, and the mobile terminal device 3 are connected via a communication network N. The communication network N is a communication network N constructed using a dedicated line or an existing general public line, and various line forms such as a LAN (Local Area Network) and a WAN (Wide Area Network) can be applied. Is possible. The communication network N includes, for example, various communication network networks such as a wireless local area network (LAN), a telephone line network, an ISDN line network, a dedicated line, mobile communication, a communication satellite line, a CATV line network, and an IP network. VoIP (Voice over Internet Protocol) gateway, Internet service provider, and the like.

  First, the functional configuration of the sales statement input device 1 will be described with reference to FIG. The sales statement input device 1 is a device that settles sales at a store.

  As shown in FIG. 2, the sales statement input device 1 includes a CPU (Central Processing Unit) 101 that performs overall control of the device, an input unit 102 having a plurality of operation keys, a card reader / writer 103, and a display unit. 104, a user display unit 105, a printing unit 106, a drawer 107, a communication unit 108, a RAM (Random Access Memory) 109 that provides a working memory space to the CPU 101, a control program executed by the CPU 101, And a storage unit 110 that stores control data. Each unit is connected via a bus 114.

  The input unit 102 is configured to include a keyboard having function keys such as cursor keys, characters, numeric input keys, and cash / deposit keys. Output to. The function key includes a model user determination button 102a that is pressed when determining “model user”. The input unit 102 includes a pointing device such as a mouse, receives a position input, and outputs it to the CPU 101 as operation information.

Here, the model user will be described below.
In some cases, a store person in charge thinks that there are people who have characteristics in terms of purchasing behavior among the customers visiting the store. For example, it is a user who visits the store regularly, is familiar with the products in the store, has a deep knowledge, and feels skillful in selecting purchased items. Such a user is “nice” in terms of purchasing behavior, and is considered a user who can be a model of another user's purchase history, that is, a model user. The store manager determines the model user based on sensory factors. Further, when the model user is determined, the model user determination button 102a is pressed.

  The card reader / writer 103 reads the recording information of the membership card which is a card type recording medium such as an IC card or a magnetic card inserted into the card insertion slot, outputs the information to the CPU 101, and the information instructed to be written by the CPU 101 is inserted. Write on your membership card.

  The display unit 104 is configured by an LCD (Liquid Crystal Display) or the like, and performs various displays according to display information input from the CPU 101.

  The user display unit 105 is configured by a touch panel or the like, and is, for example, a device for confirming and inputting that the user is an adult in liquor sales, or confirming and inputting when a predetermined approval is given to the user.

  The printing unit 106 is, for example, a thermal printer, and has a receipt roll paper to be passed to the user, and prints the name, amount, etc. of the traded product on the roll paper as sales details in accordance with an instruction input from the CPU 101. In addition, after the sales details are printed and the receipt is issued, the recommendation content is printed on the roll paper to issue the recommendation sheet. The content of the recommendation will be described later.

  The drawer 107 is a drawer for storing cash such as coins and banknotes, and is released by an operation of the input unit 102 (cash / deposit key pressing operation).

  The communication unit 108 includes a modem, a router, a network card, and the like, is connected to the communication network N, and communicates with the sales support apparatus 2 on the communication network N.

  The RAM 109 is a volatile memory. The RAM 109 has a work area for storing various programs to be executed and data related to these various programs.

  The storage unit 110 includes an HDD (Hard Disk Drive) having a magnetic recording medium, a nonvolatile semiconductor memory, and the like. As shown in FIG. 2, the storage unit 110 is provided with a program storage unit 111 and a sales specification TBL (table) 113.

The program storage unit 111 stores a system program executed by the CPU 101, a sales statement input device processing program 112, data necessary for executing these programs, and the like.
These programs are stored in the program storage unit 111 in the form of computer-readable program codes. The CPU 101 sequentially executes operations according to the program code.

  FIG. 3 shows a data storage example of the sales details TBL113. As shown in FIG. 3, the sales details TBL 113 includes items of a receipt ID 1131, a product name 1132, a quantity 1133, a unit price 1134, an amount 1135, a charge ID 1136, and a member ID 1137. The charge ID 1136 is the ID of the cashier person who performed the sales process (cash register process) in the sales statement input device 1. The member ID 1137 is the member number when the user is a member.

  Here, in the sales statement TBL113, transaction details of any of a user who cannot identify an individual without having a member card, a member user who has a member card, and a model user are stored.

Then, the CPU 101 reads the system program stored in the storage unit 110, develops it in the work area of the RAM 109, and controls each unit according to the system program. In addition, the CPU 101 reads the sales statement input device processing program 112 stored in the storage unit 110, develops it in the work area, and executes various processes.
Specifically, when the model user determination button 102a of the input unit 102 is pressed by the cashier person who performed the sales process (cash register process), the CPU 101 presses the member ID of the user and the model user determination button 102a. The model user information including the ID of the cashier person in charge and the purchased product information such as the product name of the product purchased by the model user are transmitted to the sales support apparatus 2 via the communication unit 108.

  Next, the functional configuration of the sales support apparatus 2 will be described with reference to FIG.

  As shown in FIG. 4, the sales support apparatus 2 includes a CPU 201 that performs overall control of the device, an input unit 202 having a plurality of operation keys, a display unit 203, a printing unit 204, a communication unit 205, A RAM 206 that provides a working memory space to the CPU 201 and a storage unit 207 that stores control programs and control data executed by the CPU 201 are provided. Each unit is connected via a bus 219.

  The input unit 202, the display unit 203, the printing unit 204, the communication unit 205, and the RAM 206 have the same configurations as the input unit 102, the display unit 104, the printing unit 106, the communication unit 108, and the RAM 109 of the sales detail input device 1.

  The storage unit 207 includes an HDD (Hard Disk Drive) having a magnetic recording medium, a nonvolatile semiconductor memory, and the like. As shown in FIG. 4, the storage unit 207 includes a program storage unit 208, membership card information TBL210, product master TBL212, cashier person TBL214, document code TBL215, purchase history group management TBL216, purchase history TBL217, and operation management TBL218. Is provided.

  The program storage unit 208 stores a system program executed by the CPU 201, a sales support apparatus processing program 209, data necessary for executing these programs, and the like. The sales support apparatus processing program 209 includes a purchase history viewer 209A program as a WEB application. These programs are stored in the program storage unit 208 in the form of computer readable program codes. The CPU 201 sequentially executes operations according to the program code.

  Next, various tables stored in the storage unit 207 will be described with reference to FIGS. 5 and 6. FIG. 5A shows the configuration of the member card information TBL210. FIG. 5B shows the configuration of the product master TBL 212. FIG. 5C shows the configuration of the cashier person in charge TBL 214. FIG. 5D shows the configuration of the document code TBL215. FIG. 6A shows the configuration of the purchase history group management TBL 216. FIG. 6B shows the configuration of the purchase history TBL 217. FIG. 6C shows the configuration of the operation management TBL 218.

  The member card information TBL210 is a table in which user information regarding the member card is stored. As shown in FIG. 5A, the member card information TBL 210 includes a member ID 2101, a member name 2102, a date of birth 2103, a gender 2104, an e-mail address 2105, a last visit date 2106, a visit frequency 2107, , Model user point 2108, “attribute 1” 2109, “attribute 2” 2110, “attribute n” 2111, and model user target 2112.

  The member ID 2101 is user identification information of a member who is a user. The member name 2102, date of birth 2103, gender 2104, and e-mail address 2105 are information indicating the member name, date of birth, gender, and e-mail address of the member ID 2101, respectively. The last visit date 2106 is the date when the member last visited the store. The store visit frequency 2107 is a value obtained by integrating the days when the member visited the store.

  The model user point 2108 is a point indicating how many times the user is determined as a model user. Since the model user can be set independently by a plurality of store staff, one user can be determined as a model user a plurality of times. For example, in FIG. 5A, “Taro Yamashita” has been determined as a model user 25 times. “Attribute 1” 2109 indicates, for example, whether a person is single or married. Each item of “attribute 2” 2110 and “attribute n” 2111 is an item configured such that, for example, contents such as the presence / absence of children, students, and occupations can be added. By default, these items are blank. When the value of the item is “1”, the model user target 2112 indicates that the user is determined as a model user.

  The product master TBL 212 is a master in which information related to products is stored. As shown in FIG. 5B, the merchandise master TBL 212 includes an internal management code 2121, a merchandise name 2122, a JAN code 2123, a unit 2124, a reset merchandise flag 2125, a merchandise classification 2126, and a non-notification flag. 2127, document code 2128, number of times of guidance 2129, and success point 2130.

  The JAN code 2123 is a common product code in Japan defined by JIS and has the same content as a bar code (JAN symbol). The internal management code 2121 is an identification code uniquely set in a store or the like. For example, it is a code for identifying items that cannot be attached with a JAN code, such as liquor sales and side dishes. A unit 2124 is a unit of the product name 2122. Here, the internal management code 2121 functions as product information.

  The reset product flag 2125 indicates that when the value of the flag is 1, the product is a reset product. In a purchase history TBL 217, which will be described later, the model product purchase product information is classified and stored in a purchase history group. For this classification, the reset product flag 2125 is used. When the main product is purchased by the model user, one purchase history group is created in the purchase history group management TBL 216 described later. When a different main product is next purchased, the previous purchase history group is reset and another purchase history group is created. That is, the product whose reset product flag 2125 has a value of 1 is the main product. Therefore, the reset product flag 2125 functions as main product identification information for identifying the main product.

  The product classification 2126 is an item indicating the classification based on the product attributes. For example, when it is assumed that the store is an sports equipment store and handles golf equipment, tennis equipment, and cycling bicycle equipment, the golf equipment is classified as A, tennis equipment is classified as B, and cycling bicycle equipment is classified as C. There are a plurality of main products and a plurality of subordinate products for each of these product categories.

  When the value of the item is 1, the notification non-target flag 2127 indicates that the product is a non-notification target product. A product that is not subject to notification is a product that is not subject to recommendation. For example, a wrapping material for wrapping gifts, a wrapping wage, and the like. Here, the non-notification target flag 2127 functions as non-notification target product identification information.

  The document code 2128 is a code for specifying the document content of the introduction document when the product is recommended to the user. The document content of the introduction document is stored in a document code TBL 215 described later. The number of times of guidance 2129 is the maximum number of times that the product can be recommended. The value of the number of times of guidance can be adjusted according to the number of items in stock. The success point 2130 is an item to which a value is added by 1 point when the product is recommended and purchased.

  The cashier person in charge TBL 214 is a table in which information relating to the cashier person in charge is stored. As shown in FIG. 5C, the cashier person in charge TBL 214 includes items of a person-in-charge ID 2141, a name 2142, a monthly model user press limit 2143, and a current press count 2144.

  The charge ID 2141 is an ID of a cashier charge. The name 2142 is the name of the person in charge identified by the person in charge ID 2141. The monthly model user pressing limit 2143 is the number of times the cashier person can press the model user determination button during one month. The item “Free” indicates that the cashier person can determine an unlimited number of model users. The current number of presses 2144 is an integrated value obtained by pressing the model user determination button by the person in charge.

  The document code TBL 215 is a table in which information related to a document that is a part of recommendation information is stored. As shown in FIG. 5D, the document code TBL 215 includes items of a document code 2151, document contents 2152, a target customer layer 2153, and a target sex 2154. The document code 2151 is document identification information. The document content 2152 is specific content information of the document. The target customer group 2153 and target gender 2154 are items for designating the customer group and gender that use the document with the document code 2151. By default, the items of the target customer segment 2153 and the target sex 2154 are blank.

  Next, the purchase history group management TBL 216 and the purchase history TBL 217 will be described. First, the outline and common items of both will be described.

  The purchase history TBL 217 is a table in which the purchase history of model users and the purchase history of member users who are not model users are stored. The purchase histories of model users are grouped and stored in a purchase history group. The purchase history group management TBL 216 is a table for managing the purchase history group, and constitutes a header part of the purchase history TBL 217.

  In the sales support device 2, recommendation information is generated based on the purchase history of the model user. Recommendation information is information about products etc. when recommending products that other users have not yet purchased in the purchase history to other users who have purchased purchased products included in the purchase history of the model user. is there. The recommendation may be made on the entire purchase history of the model user, but it is preferable that the recommendation is performed on a purchase history group basis.

  For example, it is assumed that a model user purchases a golf club, which is a main product, and subsequently purchases golf balls and golf wear, which are subsidiary products. In that case, these product groups can be considered to belong to a certain related group purchased by a model user who is “nice” in terms of purchasing behavior. Next, when a model user purchases another golf club (main product) and a subsidiary product derived from the purchase, the product group can be considered to belong to a group different from one group. . Also, for example, if a model user purchases a summer suit (main product) and a subsidiary product, and in autumn, purchases a suit (main product) and a subsidiary product for autumn, the summer purchase product group and the autumn purchase The product group is considered to belong to another group because the season is different. Therefore, if the purchase history group is a unit of recommendation, it is considered more effective for sales promotion.

  Next, the purchase history group management TBL 216 will be described. As shown in FIG. 6A, the purchase history group management TBL 216 includes a group detail ID 2161, a member name 2162, a start date 2163, an end date 2164, a member ID 2165, an update date 2166, and a first press responsible ID 2167. And have items.

  The group specification ID 2161 is an ID for identifying an individual purchase history group. The member name 2162 is the name of the member.

  The start date 2163 is the start date of the purchase history group identified by the group detail ID 2161. The end date 2164 is the end date of the purchase history group identified by the group detail ID 2161. When the main product is purchased by the model user, one purchase history group is created in the purchase history group management TBL 216 and a start date is set. When a different main product is next purchased by the model user, the previous purchase history group is set with an end date and reset.

  The member ID 2165 is a member number. The update date 2166 is an update date of the information when the purchase product information of the model user is stored in the purchase history group without an end date.

  The first pressing charge ID 2167 indicates a cashier person who first determines the model user.

  Next, the purchase history TBL 217 will be described. As shown in FIG. 6B, the purchase history TBL 217 includes a group detail ID 2171, a product name 2172, a document code 2173, a final purchase date 2174, a notification date 2175, a notification count 2176, and a purchase category 2177. Have items. In the purchase history TBL 217, the purchase products of the model user are stored in association with a group called a purchase history group.

  The group detail ID 2171 is the same as the group detail ID 2161 of the purchase history group management TBL 216. The product name 2172 is the same as the product name 2122 of the product master TBL 212. The document code 2173 is a document identification code of the product with the product name 2122. The last purchase date 2174 is the date on which the product with the product name 2122 was last purchased.

  Next, the notification date 2175, the number of notifications 2176, and the purchase category 2177 will be described together. A notification is a notification for a recommendation. The purchase category 2177 is an item indicating a mode leading to purchase. “Purchase” in the purchase category indicates that the user has purchased the product. The purchase category “guidance” indicates a state in which the user has been notified but the product has not yet been purchased. “Guide purchase” in the purchase category indicates a state in which the user has purchased the product after receiving the notification. The notification date 2175 indicates the date when the purchased product is notified to other users when the purchase category is “purchase”. When the purchase category is “guidance” or “guidance purchase”, it indicates the date on which the user himself / herself has been notified. The number of notifications 2176 is the total number of notifications.

  As shown in FIG. 6B, in the purchase history TBL 217, in addition to the purchase history information of the model user, a record related to the product notified by the model user is stored. The purchase history TBL 217 stores a purchase history of a user who is not a model user with a group detail ID for each member and is stored as one group. As described above, if the user is a member, the purchase history of the user is stored in the purchase history TBL 217, and a recommendation can be received based on the past purchase history of the member. Stores records related to products for which a user who is not a model user has been notified.

  Here, the member card information TBL210, the purchase history group management TBL216, and the purchase history TBL217 function as storage means for storing the model user information and the model user's purchased product information in association with each other. The model user information includes the member ID of the model user and the cashier ID of the store salesperson who selected the model user.

  As shown in FIG. 6C, the operation management TBL 218 includes a management number 2181, the same product guide count 2182, gender 2183, “attribute 1” 2184, “attribute 2” 2185,. n ”2186, age category 2187, determination 2188 from the group specification end date, and determination 2189 from the group specification start date.

  The management number 2181 is an identification number for identifying the record of the operation management TBL 218. The same product guide count 2182 is guide count limit information set for recommending the same product to the user over and over to be disrespectful to the user. “Twice” indicates that the same product can be recommended to the same user up to twice. The gender 2183, “attribute 1” 2184, “attribute 2” 2185,... “Attribute n” 2186, and age category 2187 are the gender 2104, “attribute 1” 2109, and “attribute 2” 2110 of the membership card information TBL 210, respectively. , “Attribute n” 2111 and date of birth 2103. In FIG. 6C, the two attributes of gender 2183 and “attribute 1” 2109 (indicating whether the person is single or married) are set to “classify”. Therefore, recommendation information is generated only for users whose two attributes match.

  The determination 2188 from the end date and the determination 2189 from the start date are temporal determination conditions as to whether or not the purchased products belonging to the purchase history group are to be recommended.

  The determination 2188 from the group specification end date is a temporal determination condition applied when the purchase history group is ended (the end date is set). When the number of days (for example, 60 days) of “determination 2188 from group detail end date” has elapsed from the end date, the purchased products in the purchase history group are excluded from the recommendation determination targets.

  The determination 2189 from the group specification start date is a temporal determination condition that is applied when the purchase history group is not ended (the end date is not set). When the number of days (for example, 90 days: predetermined time) of “determination 2189 from the group detail start date” has elapsed from the “start date”, the purchased products in the purchase history group are excluded from the recommendation determination targets.

  Then, the CPU 201 reads the system program stored in the storage unit 207, develops it in the work area of the RAM 206, and controls each unit according to the system program. Further, the CPU 201 reads the sales support apparatus processing program 209 stored in the storage unit 207, develops it in the work area, and executes various processes.

  The CPU 201 collates the purchase merchandise information of users other than the model user received by the communication unit 205 as the receiving means with the model user purchase merchandise information stored in the purchase history TBL 217 as the storage means. It functions as a determination means for determining whether there is a purchased product.

When it is determined by the determination means that there is a common purchased product, the CPU 201 stores the purchased product information that is included in the purchased product information of the model user and is not included in the purchased product information of a user other than the model user. It functions as an extraction means for extracting from the purchase management TBL 217 as a storage means.
CPU201 extracts purchase merchandise information which is not contained in purchase merchandise information of users other than a model user in a purchase history group to which a common purchase merchandise belongs.
The CPU 201 excludes non-notification target products from the purchased products included in the purchase history group.

CPU201 functions as a production | generation means which produces | generates the recommendation information which recommends the purchase goods corresponding to the extracted purchase goods information to users other than a model user.
CPU201 recommends the same goods with respect to the user by which the user identification information was memorize | stored within the range whose recommendation frequency is a predetermined number.
The CPU 201 generates recommended information by excluding non-notification-target products from among the purchased products included in the purchase history group.
CPU201 produces the recommendation information of the same goods with respect to the user in which user identification information was memorized within the limits of the number of recommendation.

The CPU 201 refers to the product master storage means (product master TBL 212) to determine whether one purchased product in the purchased product information of the model user is the main product. It functions as a creation means for creating one purchase history group in which a purchased product is associated with a main product and a subsidiary product other than the main product and storing it in the purchase history TBL 217 as a storage means.
If the CPU 201 determines that the purchase product of the model user is a main product different from the main product belonging to one purchase history group, the CPU 201 creates a new purchase history group and determines purchase products belonging to the one purchase history group. Excluded from judgment by

When the CPU 201 determines that the purchased product of the model user is a main product having a product classification different from that of the main product belonging to the one purchase history group, the CPU 201 determines the purchase product belonging to the one purchase history group from the determination target by the determination unit. exclude.
When a predetermined period has elapsed since the creation of one purchase history group, the CPU 201 excludes purchased products belonging to the one purchase history group from the determination target by the determination means. Here, the predetermined period is a value stored in the determination 2189 from the group specification start date.

  Next, the functional configuration of the mobile terminal device 3 will be described with reference to FIG. The mobile terminal device 3 is a mobile terminal such as a smart phone owned by the user, and is a device that receives recommendation information by e-mail. As illustrated in FIG. 7, the mobile terminal device 4 includes a CPU (Central Processing Unit) 301, a touch panel 302 including an input unit / display unit, an input unit 303, a RAM (Random Access Memory) 305, and a storage unit 306. And a wireless communication unit 304 that performs data communication by transmission and reception of radio waves according to various communication methods. Each unit is connected via a bus 309. A program storage unit 307 in the storage unit 306 stores a system program executed by the CPU 301, a portable terminal device processing program 308 including an e-mail function, data necessary for executing these programs, and the like. These programs are stored in the program storage unit 307 in the form of computer readable program codes. The CPU 301 sequentially executes operations according to the program code.

  Next, the operation of the present embodiment will be described with reference to FIGS. The processing on the sales specification input device 1 side in the present embodiment is executed in cooperation with the CPU 101 and the sales specification input device processing program 112 stored in the storage unit 110. The processing on the sales support apparatus 2 side in this embodiment is executed in cooperation with the CPU 201 and the sales support apparatus processing program 209 stored in the storage unit 207. The processing on the mobile terminal device 3 side in the present embodiment is executed in cooperation with the CPU 301 and the mobile terminal device processing program 308 stored in the storage unit 306.

  First, the model user determination process will be described with reference to the flowcharts of FIGS. The model user determination process is performed in parallel with the sales detail process (cash register process).

  In FIG. 8, the CPU 101 of the sales statement input device 1 determines whether or not a member card has been read by the card reader / writer 103 in the course of the sales statement process (cash register process) (step S1). If it is determined that the member card has been read (step S1; YES), the process proceeds in step S2, and if it is determined that the member card has not been read (step S1; NO), this process is terminated.

  Next, the CPU 101 of the sales statement input device 1 determines whether or not the “model user determination button” 102a of the input unit 102 has been pressed (step S2). If it is determined that the “model user determination button” 102a has been pressed (step S2; YES), the CPU 101 proceeds to step S3 and stores in the RAM 109 information indicating that the member related to the sales details has been determined as a model user. (Step S3) Then, the process proceeds to Step S5. On the other hand, if it is determined that the “model user determination button” 102a is not pressed (step S2; NO), the process proceeds to step S4.

  Next, the CPU 101 transmits the sales details information of the corresponding user as purchase product information and the corresponding user stored in the RAM 109 to the model user when the corresponding user is determined as the model user via the communication unit 108. The model user information indicating the determination is transmitted to the sales support apparatus 2 via the communication unit 108 (step S4).

  In FIG. 9, the CPU 201 of the sales support device 2 communicates the sales details of the corresponding user and, when the corresponding user is determined as the model user, the model user information indicating that the corresponding user is determined as the model user. Received via the unit 205 (step S11).

  Next, the CPU 201 of the sales support apparatus 2 determines whether or not the received sales details information is the sales details information of the model user (step S12). Here, whether or not the received sales details information is the sales details information of the model user is determined as follows. First, in step S11, when the model user information indicating that the corresponding user is determined to be the model user is received, the received sales detail information is the model user sales detail information (in this case, a new model It is the user's sales details information.) If the model user information indicating that the user is determined to be a model user has not been received this time, the membership card information TBL210 is referred to. If the item of the model user target 2112 of the member card information TBL is 1, since the user is a model user, the current sales details information is the sales details information of the model user. When the CPU 201 determines that the received sales details information is the sales details information of the model user (step S12; YES), the CPU 201 proceeds to step S13. If it is determined that the received sales details information is not the sales details information of the model user (step S12; NO), this process is terminated.

  Next, the CPU 201 of the sales support apparatus 2 determines whether the sales details information of the model user is the sales details information of the new model user (step S13). If it is determined that the sales details information of the new model user (step S13; YES), the process proceeds to step S14, and if the sales details information of the model user is not the sales details information of the new model user (step S13; NO), the process proceeds to step S15.

  In step S <b> 14, the CPU 201 of the sales support device 2 creates a new purchase history group in the purchase history group management TBL 216. Further, the sales details information is stored in the new purchase group in the purchase history TBL 217.

  In step S15, the CPU 201 of the sales support apparatus 2 determines whether there is a reset product in the current sales detail information. If it is determined that there is a reset product in the current sales detail information (step S15; YES), the process proceeds to step S17. On the other hand, if it is determined that there is no reset product in the current sales detail information (step S15; NO), the process proceeds to step S16.

  In step S <b> 16, the CPU 201 of the sales support apparatus 2 stores the current sales detail information in the existing purchase history group of the purchase history TBL 217.

  In step S17, the CPU 201 of the sales support apparatus 2 sets an “end date” for an existing purchase history group, and creates a new purchase history group with a “start date”. Next, the sales details information is stored in the new purchase group in the purchase history TBL 217.

  Next, the CPU 201 of the sales support apparatus 2 performs point addition accompanying the model user determination (step S18). Specifically, if it is determined in step S13 that the sales details information is for a new model user (step S13; YES), the model user point 2108 of the corresponding user in the membership card information TBL210 is given to the model user. Add 1 point to the value. For the cashier person in charge, 1 point is added to the current number of times 2144 of the cashier person in charge TBL214. Then, this process ends.

  Next, the recommendation process will be described with reference to the flowchart of FIG.

  First, in the sales statement input device 1, the user's sales statement information is input (step S21).

  Next, the CPU 101 of the sales specification input device 1 transmits the sales specification information to the sales support device via the communication unit 108 (step S22). If the user is a member, the member ID is also transmitted.

  The CPU 201 of the sales support apparatus 2 receives the sales details information and the like via the communication unit 205 (step S23).

  Next, the CPU 201 of the sales support apparatus 2 stores the received sales details information in the RAM 206, and stores the sales details information in the purchase history TBL 217 if the member information is received (step S24).

  Next, the CPU 201 of the sales support apparatus 2 determines whether there is a product common to the sales detail product and the product in the purchase history group from the purchase history group whose today is the target date, and purchase including the common product. A history group is searched from the purchase history TBL 217 (step S25). The purchase history group whose today is the target date is a purchase history group for which an end date is set and is not excluded from the determination target. If there is a temporal determination condition defined in the operation management TBL 218, the determination condition is considered.

  Next, the CPU 201 of the sales support apparatus 2 determines whether or not the user related to the sales detail information is a member (step S26). If it is determined that the user related to the sales detail information is a member (step S26: YES), the process proceeds to step S27. If it is determined that the user related to the sales detail information is not a member (step S26: NO), the process proceeds to step S28.

In step S27, the CPU 201 of the sales support apparatus 2 refers to the operation management TBL 218, and considers past purchased products, and extracts recommended products excluding products that are not subject to notification. Specifically, the recommended product is extracted in consideration of the purchase history of the user, the limited number of times of the same product guidance 2182, and the attribute. More specifically, the consideration of the past purchased product means that the purchased product information stored in the user purchase history TBL 217 is used as a determination target for determining whether there is a common purchased product by the CPU 201.
On the other hand, if the user is not a member, in step S28, the CPU 201 of the sales support apparatus 2 extracts recommended products within the current sales specification range and excluding products not subject to notification.

  Next, the CPU 201 of the sales support device 2 creates an introduction document including the recommended product, and transmits information on the introduction document to the sales statement input device 1 (step S29).

  Next, the CPU 101 of the sales statement input device 1 receives the information of the introduction document including the recommended product via the communication unit 108 (step S31).

  Next, the CPU 101 of the sales statement input apparatus 1 causes the printing unit 106 to print the received introduction document including the recommended product, and causes the display unit 105 for user to display the introduction document including the recommended product (step S32).

  Next, the CPU 201 of the sales support apparatus 2 determines whether or not the user related to the sales details information is a member (step S30). If it is determined that the user related to the sales detail information is a member (step S30: YES), the process proceeds to step S33. If it is determined that the user related to the sales details information is not a member (step S30: NO), this process is terminated.

  Next, the CPU 201 of the sales support apparatus 2 updates the recommended product and updates the results (step S33). Updating the recommended product is adding the recommended product information as a record to the purchase history TBL 217. Specifically, a record of product name 2172: “H product” and purchase category 2177: “guidance” in the purchase history TBL 217 of FIG. 6B is an example. The performance update is to change the purchase category 2177 of the record from “guidance” to “guidance purchase”. Specifically, the record of the product name 2172: “A product” and the purchase category 2177: “guide purchase” in the purchase history TBL 217 of FIG. 6B is an example. A product was purchased on August 1, 2013, and the purchase category 2177 has been changed from “guidance” to “guidance purchase”.

  Next, the CPU 201 of the sales support apparatus 2 refers to the user's mail address 2105 stored in the member card information TBL 210, and introduces the introduction document information including the recommended product as an e-mail to the user's mobile terminal apparatus 4. Transmit (step S34).

  Next, the CPU 301 of the mobile terminal device 3 receives the e-mail transmitted from the sales support device 2 (step S35).

  Next, the CPU 301 of the mobile terminal device 3 displays the received e-mail on the touch panel 302 (step S36).

  FIG. 11A shows an example of a recommendation sheet 1061 printed by the printing unit 106 of the sales statement input device 1. FIG. 11B shows an e-mail display example of an introduction document including a recommended product.

[Modification]
In this embodiment, when one main product is purchased by a model user, one purchase history group is created in the purchase history group management TBL 216, and a main product different from the one main product is purchased next. The previous purchase history group is reset and another purchase history group is created, but in this modification, when the main product belonging to a different product category from the one main product is purchased next time The previous purchase history group is reset and another purchase history group is created.

  Specifically, for example, as shown in the purchase history group management TBL 218B in FIG. 12A and the purchase history TBL 217B in FIG. 12B, the product class 2126 in the product master TBL 212 belongs to the A class by the model user. When the main product (A product) is purchased, the CPU 201 creates a purchase history group with the group detail ID: 139300000. Next, when a main product (G product) belonging to the A classification is purchased by the same model user, the purchase history group of the group detail ID: 13.9000003 which is the previous purchase history group is not reset, and the CPU 201 A purchase history group with ID: 139900000 is created. In this way, a plurality of purchase history groups coexist within the same product category. Furthermore, when the main product (B product) belonging to the B category in the product category 2126 in the product master TBL 212 is purchased by the same user, the CPU 201 creates a purchase history group of the B category group item ID: 13.9000005. , The purchase history group of A category group item ID: 13.9000003 and the purchase history group of group item ID of A category: 13.9000004 are reset.

As described above, the sales support apparatus 2 according to the present embodiment receives the model user information related to the model user determined by the store person in charge from the sales specification input apparatus 1 that is an external apparatus, and the purchased product information of the user including the model user. Communication unit 205 as a receiving means for receiving the information, membership card information TBL210 as a storage means for storing the model user information received by the receiving means and the model user's purchased product information in association with each other, A purchase history group management TBL 216 and a purchase history TBL 217, and the CPU 201 as a determination unit, the purchase product information of a user other than the model user received by the reception unit, and the purchase product of the model user stored in the storage unit The CPU 201 as the extracting means determines whether there is a common purchased product by collating with the information. When it is determined that there is a common purchase product, the purchase product information included in the purchase product information of the model user and not included in the purchase product information of the user other than the model user is extracted from the storage means, CPU201 as a production | generation means produces | generates the recommendation information which recommends the purchase goods corresponding to the extracted purchase goods information to users other than a model user.
As a result, the purchase information of the model user determined on the store side can be recommended to other users, and therefore more effective sales compared to the recommendation determined by the store side or a statistical method. Can support promotion. In other words, other users who have the same orientation and sensibility by recommending to other users the purchased products of model users who are determined to be “nice” in terms of purchasing behavior when the store salesperson sees the actual users. Can promote sales promotion.

Further, the sales support apparatus 2 has a product master TBL 212 as product master storage means for storing product information and main product identification information for identifying whether or not the product related to the product information is a main product. And the CPU 201 as the creating unit refers to the product master storage unit to determine whether one purchase product in the purchase product information of the model user is the main product. One purchase history group in which a user's purchased product is associated with a main product and a sub-product other than the main product is created and stored in the storage means, and the CPU 201 as the extraction means is a model user within the purchase history group. Purchased merchandise information not included in the purchased merchandise information of other users is extracted.
As a result, a purchase history group is created for each main product purchased by the model user, and the user who has purchased a part of the grouped purchase history has not yet considered the relationship between the main product and the subordinate product. Since purchased goods can be recommended, it can be made more effective for sales promotion.

Further, in the sales support device 2, when the CPU 201 as the creation unit determines that the purchased product of the model user is a main product different from the main product belonging to one purchase history group, the CPU 201 creates a new purchase history group, Purchasing products belonging to one purchasing history group are excluded from the judgment targets by the judging means.
Thereby, the recommendation information corresponding to the change of a user's purchase trend exactly can be created.

In the sales support apparatus 2, the product master TBL 212 as the product master storage unit stores product information and product classification information indicating the product category in association with each other, and the CPU 201 as the creation unit stores the purchase of the model user. When it is determined that the product is a main product with a different product classification from the main product belonging to one purchase history group, the purchased product belonging to one purchase history group is excluded from the determination target by the determination means.
Thereby, the recommendation information corresponding to the change of a user's purchase trend exactly can be created.

Further, in the sales support apparatus 2, the CPU as the creation means excludes the purchased products belonging to the one purchase history group from the judgment targets by the judgment means when a predetermined period has elapsed since the creation of the one purchase history group. To do.
Thereby, the recommendation information corresponding to the periodical change can be created accurately.

In the sales support device 2, the membership card information TBL210, the purchase history group management TBL216, and the purchase history TBL217 as storage means associate user identification information for identifying a user with the number of recommendations for the same product. The CPU 201 as the generation unit generates the recommendation information of the same product for the user with reference to the storage unit within the range of the number of recommendations for the user in which the user identification information is stored.
Thereby, since the frequency | count of recommendation of the same goods can be restrict | limited to the range of predetermined number, a user can make a recommendation of a frequency | count appropriate for a user.

Further, in the sales support device 2, the product master TBL 212 as the product master storage means stores non-notification-target product identification information for identifying whether or not the product is excluded from the recommendation target, and stores the product information in association with the product information. The CPU 201 excludes products that are not subject to notification from among the purchased products included in the purchase history group.
As a result, it is possible to reliably remove a product that is not required to be recommended to other users from the recommendation target and perform efficient recommendation.

Further, the sales support device 2 includes a transmission unit that transmits the recommendation information generated by the CPU 201 as the generation unit to the sales specification input device 1 or the mobile terminal device 3 as the external device.
Thereby, the aspect of recommendation can be diversified.

  The present invention is not limited to the above-described embodiment, and various modifications can be made. For example, in the present embodiment, the sales statement input device 1 has a function key as a “model user determination button” for specifying and registering a predetermined user as a model user. A “model user determination button” is displayed on the cash register input screen of 1 and a position corresponding to the “model user determination button” is input by a pointing device such as a mouse, whereby a predetermined user is selected as a model user. It may be specified and registered.

  In addition, when there are a plurality of recommended products, the CPU 201 of the sales support device 2 as the recommendation information generation unit that generates the recommendation information gives priority to a product having a large success point 2130 value in the product master TBL 212. You may comprise as follows.

Although the embodiment of the present invention has been described, the scope of the present invention is not limited to the above-described embodiment, and is included in the invention described in the claims and the equivalent scope thereof. Hereinafter, the invention described in the scope of claims of the present application will be appended.
[Appendix]
<Claim 1>
Receiving means for receiving, from an external device, model user information related to a model user determined by a store person in charge, and purchase product information of a user including the model user;
Storage means for storing the model user information received by the receiving means and the purchased product information of the model user in association with each other;
Judgment means for collating the purchased merchandise information of a user other than the model user received by the receiving means with the purchased merchandise information of the model user stored in the storage means to determine whether there is a common purchased merchandise. When,
When it is determined by the determining means that there is a common purchased product, purchased product information that is included in the purchased product information of the model user and is not included in purchased product information of a user other than the model user Extraction means for extracting from the storage means;
Generating means for generating recommendation information for recommending a purchased product corresponding to the purchased product information extracted by the extracting unit to a user other than the model user;
A sales support apparatus comprising:
<Claim 2>
Product master storage means for storing product information and main product identification information for identifying whether or not the product related to the product information is the main product;
By referring to the product master storage means, it is determined whether one purchased product in the purchased product information of the model user is a main product, and if it is determined to be a main product, the purchased product of the model user is Creating means for creating one purchase history group associated with a main product and a subsidiary product other than the main product and storing it in the storage means,
The sales support according to claim 1, wherein the extracting means extracts purchase product information not included in purchase product information of a user other than the model user in a purchase history group to which the common purchase product belongs. apparatus.
<Claim 3>
When the creation means determines that the purchase product of the model user is a main product different from the main product belonging to the one purchase history group, the creation means creates a new purchase history group and belongs to the one purchase history group The sales support apparatus according to claim 2, wherein a purchased product is excluded from a determination target by the determination unit.
<Claim 4>
The product master storage means stores the product information and product classification information indicating product classification in association with each other,
In the case where it is determined that the purchase product of the model user is a main product having a product classification different from that of the main product belonging to the one purchase history group, the creating unit determines the purchase product belonging to the one purchase history group. 4. The sales support apparatus according to claim 3, wherein the sales support apparatus is excluded from a determination target by means.
<Claim 5>
The creation means, when a predetermined period has passed since the creation of the one purchase history group, excludes purchased products belonging to the one purchase history group from the judgment targets by the judgment means. Item 5. The sales support apparatus according to any one of Items 2 to 4.
<Claim 6>
The storage means stores user identification information for identifying a user and the number of recommendations for the same product in association with each other,
The generation unit generates the recommendation information of the same product for the user with reference to the storage unit within a predetermined number of the number of recommendations for the user in which the user identification information is stored. The sales support apparatus according to any one of claims 2 to 4.
<Claim 7>
The product master storage means stores product information that is not subject to notification for identifying whether the product is not a target for recommendation, in association with product information,
The sales support apparatus according to any one of claims 2 to 5, wherein the extraction unit excludes a non-notification target product from the purchased products included in the purchase history group.
<Claim 8>
The content creation apparatus according to any one of claims 2 to 6, further comprising a transmission unit configured to transmit the recommendation information generated by the generation unit to the external device.
<Claim 9>
From an external device, receiving means for receiving model user information related to a model user determined by a store person in charge, purchase product information of a user including the model user, the model user information received by the receiving means, A computer of a sales support device comprising storage means for storing the model user's purchased product information in association with each other,
Judgment to determine whether there is a common purchased product by comparing the purchased product information of a user other than the model user received by the receiving unit with the purchased product information of the model user stored in the second storage unit means,
When it is determined by the determining means that there is a common purchased product, purchased product information that is included in the purchased product information of the model user and is not included in purchased product information of a user other than the model user Extraction means for extracting from said second storage means;
The program for functioning as a production | generation means which produces | generates the recommendation information which recommends the purchase goods corresponding to the purchase goods information extracted by the said extraction means to users other than the said model user.

100 Sales Support System 1 Sales Detail Input Device 101 CPU
102 Input unit 102a Model user decision button 103 Card reader / writer 104 Display unit 105 User display unit 106 Printing unit 107 Drawer 108 Communication unit 109 RAM
110 Storage Unit 111 Program Storage Unit 113 Sales Details TBL
2 Sales support device 201 CPU (determination means, extraction means, generation means, creation means)
202 Input unit 203 Display unit 204 Printing unit 205 Communication unit (reception means)
206 RAM
207 Storage unit 208 Program storage unit 210 Member card information TBL (storage means)
212 Product Master TBL (Product Master Storage Unit)
214 Cashier TBL
215 Document code TBL
216 Purchasing history group management TBL (storage means)
217 Purchase history TBL (storage means)
218 Operation Management TBL
3 mobile terminal device 301 CPU
302 Touch panel 303 Keyboard 304 Wireless communication unit 305 RAM
307 storage unit

Claims (7)

A storage control means for storing purchase information related to the purchase in a storage unit as model purchase information when the person in charge of purchase decides the user as a model user when purchasing by the user;
When purchase by a predetermined user other than the model user is performed, the purchase information of the predetermined user related to the purchase and the model purchase information stored in the storage unit are collated and recommended to the predetermined user Extraction means for extracting information;
Equipped with a,
The extraction means extracts product information that is included in the model purchase information and is not included in the purchase information of the predetermined user as the recommendation information.
A purchase support apparatus characterized by that. Output means for outputting both the product information extracted by the extraction means and the introduction document information associated with the product information;
The purchase support apparatus according to claim 1, further comprising: The extraction means extracts the recommendation information when it is determined that there is common product information by comparing the model purchase information with the purchase information of the predetermined user.
The purchase support apparatus according to claim 1 or 2, characterized in that. The storage control unit stores the purchase information of the user in the storage unit as the model purchase information when the user identification information of the model user is acquired.
The purchase support apparatus according to any one of claims 1 to 3, wherein If the person in charge determines the user as a model when the person in charge inputs the user's sales details, the storage control means stores the sales details information input by the sales details input as the model purchase information. To remember,
The purchase support apparatus according to any one of claims 1 to 4, wherein When the person in charge inputs a user's sales details when the person in charge is a user who becomes a model related to the model purchase information stored in the storage unit, the storage control means, the sales input by the sales details input If the predetermined main product information is included in the detailed information, the sales detailed information is stored in the storage unit as model purchasing information different from the model purchasing information.
The purchase support apparatus according to any one of claims 1 to 5, wherein: Computer
Storage control means for storing purchase information related to purchase in a storage unit as model purchase information when the person in charge of purchase determines the user as a model user when purchasing by the user is performed,
When purchase by a predetermined user other than the model user is performed, the purchase information of the predetermined user related to the purchase and the model purchase information stored in the storage unit are collated and recommended to the predetermined user Extraction means for extracting information,
Function as
The extraction means extracts product information that is included in the model purchase information and is not included in the purchase information of the predetermined user as the recommendation information.
A program characterized by that.

Images