JP6384067B2 - Server apparatus, program, and recommendation information providing method - Google Patents

Description

  The present invention relates to a server device, a program, and a recommendation information providing method for providing information related to useful services to a user.

  In recent years, with the development of network technologies such as WWW (World Wide Web) and the advance of information communication terminal devices (hereinafter referred to as “communication terminal devices”) represented by tablet-type information terminal devices and smartphones, etc. Users of communication terminal devices are enriched with information sharing services or information providing services represented by SNS (Social Network Service),

  In addition, in such an information providing service, information (for example, a detailed location of a store) about a product that matches the user's preference, or various facilities such as stores and entertainment facilities (hereinafter simply referred to as “facility”). And information such as coupons).

  In particular, recently, a recommendation system that provides information to be recommended to a user based on browsing information such as a user's product or purchase history is known (for example, Patent Document 1).

JP 2002-24694 A

  However, in the system disclosed in Patent Document 1, when specifying recommended information to be provided, the action history using the positional information of the user in the real space is not used, and a remote facility or In many cases, facilities that exist in a real space that cannot be used or are difficult to use are provided as recommended information.

  The present invention has been made to solve the above-mentioned problems, and its purpose is to provide information on facilities required in a user's periodic behavior pattern and information on services provided at the facilities. It is to provide a server device or the like capable of providing useful information reflecting the palatability of the user.

  (1) In order to solve the above-described problem, a server device of the present invention is a server device that provides information desired by a user as recommended information to a communication terminal device connected via a network, and the communication terminal device Based on the user's instruction received via the facility information on the facility existing in the physical space registered in the database in advance and having location information in the physical space and the service provided at the facility Information management means for providing service information in which the characteristics of the information are converted to data to the user via the corresponding communication terminal device, and the history of the facility information and service information browsed for each user The browsing history registration means for registering the information as browsing history information in the database, and for each user, from the corresponding communication terminal device, The movement history registration means for acquiring movement history information when moving in the physical space and registering it in the database, and for each user, a service that the user visits the facility and is provided at the facility Based on the movement history information at a predetermined timing, service history registration means for acquiring service history information indicating the content of the service received from the corresponding communication terminal device and registering it in the database when receiving the service history information. An action range specifying means for specifying an action range in the real space of an acquisition-desired user who wishes to acquire the recommendation information within a predetermined target period, and the browsing history information and service at the timing. Based on at least one of the history information, the service browsed by the acquisition-requesting user and the acquisition-requesting user enjoyed it. Quantifying means for specifying at least one of the services, and performing a predetermined data analysis on the information about the specified service, to quantify the preference regarding the service of the user who wants to obtain; Based on the preference, the registered facility information and service information are searched, and the facility exists within the specified action range, and a given condition is selected from the services provided by the facility. Recommended service specifying means for specifying a service that has a recommended service and service information of the specified recommended service or facility information of a facility that provides the recommended service as the recommended information via the corresponding communication terminal device And providing information to the user who wants to obtain the information in a viewable manner.

  With this configuration, the server device of the present invention is based on the browsing history of information provided on the network and the service history actually enjoyed in the real space, and on the basis of the movement history of the user in the real space, Since the recommendation information provided to the user can be specified, in addition to the user's preference embodied in the browsing history and the history of the service actually enjoyed, based on the action range determined by the user's movement range in the real space The recommendation information to be recommended to the user can be specified.

  Therefore, the server device according to the present invention has user preferences for information on facilities required in the user's periodic behavior pattern, such as haircuts, eating and drinking, and purchasing daily necessities, and services provided in the facilities. Useful information reflecting sex can be provided.

  (2) Further, in the server device according to the present invention, the action range specifying unit selects the acquisition request from a plurality of areas set in advance in the real space based on the movement history information of the acquisition request user. It has the structure which specifies the stay area where the user stayed in the past as the action range of the said acquisition desired user.

  With this configuration, the server device of the present invention can specify the action range of the acquisition-desired user by specifying from among a plurality of areas. can do.

  (3) Further, in the server device according to the present invention, the action range specifying unit may select the acquisition request from a plurality of areas set in advance in the real space based on the movement history information of the acquisition request user. A configuration in which an area where the user has moved in the past is detected as a moving area, the staying time in the detected moving area is totaled, and a moving area having the given staying time with a given condition is specified as the staying area. doing.

  With this configuration, the server device according to the present invention uses an area with a long stay time as a stay area that serves as a reference for specifying the action range, so that the user who wants to acquire does not simply pass through various areas. There is a high possibility that a visitor has a predetermined purpose such as a store, a facility, a home, or a workplace, and it is also possible to assume that this is a frequently visited area for users who want to acquire. By providing recommendation information based on the recommendation information, the recommendation information can be provided to the user who wants to acquire.

  Therefore, the server device of the present invention can provide useful recommendation information to the user who wants to acquire.

  (4) In the server device of the present invention, the service history information includes price information indicating a usage price of each user for the service, and the recommended service specifying unit is based on the service history information. Then, from the facilities existing within the specified action range, the corresponding facilities are narrowed down according to the use price of the user who wants to acquire, and the narrowed facilities are provided based on the numerical preference. The service has a configuration in which a service having a given condition is specified as a recommended service among the services.

  With this configuration, the server device of the present invention can narrow down the recommended information based on the usage price. Therefore, the server device is useful for the acquisition-desired user by eliminating information that the acquisition-desiring user is unnecessary. Only recommendation information can be provided accurately.

  (5) Moreover, the server apparatus of this invention is based on the service history information of the said acquisition-desired user, and the recommended facility classification which shows the information of the predetermined facility classification which the said acquisition-desiring user desires acquisition of recommendation information First calculation means for calculating a visit frequency in the past to a specific attribute facility that is a facility belonging to the facility type specified by the information, the calculated visit frequency, and a previous visit timing immediately before visiting the specific attribute facility And a second calculation means for calculating a next visit timing for a next visit to the specific attribute facility, based on the behavior range specifying means, the use service extracting means, the quantifying means, and the recommended service. The specifying unit and the information providing unit have a configuration in which a corresponding process is executed based on the calculated next visit timing.

  With this configuration, the server device of the present invention can provide recommendation information immediately before the assumed next visit timing or in accordance with the next visit timing. Can be provided.

  (6) Moreover, the server apparatus of this invention has the structure in which the said action range specific | specification part specifies the said in the real space of the said acquisition-desired user based on the movement history information of the predetermined period. Yes.

  With this configuration, the server device of the present invention can specify recommendation information based on a recent new action range rather than the old action range of the user who wants to acquire, so that the user's preference has changed from before Even so, it is possible to accurately provide useful recommendation information to the user who wants to acquire.

  (7) In order to solve the above-described problem, a program according to the present invention is a program used in a server device that provides information desired by a user as recommended information to a communication terminal device connected via a network. Based on the user's instruction received via the communication terminal device, information on the facility existing in the real space registered in the database in advance and having the location information in the real space and provided by the facility Information management means for providing service information in which the characteristics of the service to be processed are converted into data to the user via the communication terminal device, the facility information and service information browsed for each user Browsing history registration means for registering history information as browsing history information in the database, for each user, the corresponding A movement history registration means for acquiring movement history information when moving in the real space from a communication terminal device and registering it in the database; for each user, visiting the facility and providing the user with the facility Service history registration means for acquiring service history information indicating the contents of receiving the service from the corresponding communication terminal device and registering it in the database when receiving the service to be performed, the movement history at a predetermined timing Based on information, an action range specifying means for specifying an action range in a real space of an acquisition-desiring user who desires to acquire the recommendation information within a predetermined target period, the browsing history information at the timing Based on at least one of the service history information and the service history information, the service viewed by the acquisition requesting user and the acquisition requesting user. The numerical value means for determining the preference for the service of the user who desires to acquire by specifying at least one of the services enjoyed by the user and performing predetermined data analysis on the information regarding the specified service; The registered facility information and service information are searched based on the converted preference, and the facility exists within the specified action range, and is given from the services provided by the facility. The recommended service specifying means for specifying the service having the above condition as the recommended service, and the service information of the specified recommended service or the facility information of the facility providing the recommended service as the recommended information. A configuration that functions as information providing means that is provided so as to be viewable to the acquisition-requesting user via a terminal device. Have.

  With this configuration, the program of the present invention is based on the browsing history of information provided on the network and the service history actually enjoyed in the real space, and based on the movement history of the user in the real space. In addition to the user's preference embodied in the browsing history and the history of the service actually enjoyed, based on the action range determined by the user's movement range in the real space Recommendation information to be recommended to the user can be specified.

  Therefore, the program of the present invention is a user's preference for information on facilities required in a user's periodic behavior pattern, such as haircuts, eating and drinking, and purchasing daily necessities, and services provided in the facilities. It is possible to provide useful information reflecting the above.

  (8) In order to solve the above-described problem, a recommendation information providing method of the present invention is a recommendation information providing method for providing information desired by a user as recommendation information to a communication terminal device connected via a network. Based on the user's instruction received via the communication terminal device, the facility information having the location information in the real space and the facility information existing in the real space registered in the database in advance An information providing step of providing service information in which characteristics of the provided service are converted into data to the user via the communication terminal device, the facility information browsed for each user, and A browsing history registration step of registering history information of service information as browsing history information in the database, and the communication terminal corresponding to each user. A movement history registration step of acquiring movement history information when moving in the real space from an apparatus and registering it in the database; and for each user, the user is provided at the facility by visiting the facility. The service history registration step of acquiring service history information indicating the content of the service received from the corresponding communication terminal device and registering it in the database, and the movement history at a predetermined timing. Based on the information, an action range specifying step for specifying an action range in the real space of an acquisition-desired user who wants to acquire the recommendation information within a predetermined target period, and the browsing history at the timing Based on at least one of the information and the service history information, the service browsed by the acquisition requesting user and the acquisition requesting user Identifying at least one of the services enjoyed by the user, and performing a predetermined data analysis on information regarding the identified service, thereby quantifying the preference regarding the service of the user who wants to obtain, Based on the digitized preference, the registered facility information and service information are searched, and the facility exists within the specified action range, and is selected from the services provided by the facility. A recommended service specifying step of specifying a service having a given condition as a recommended service, service information of the specified recommended service, or facility information of a facility that provides the recommended service is used as the recommended information. And an information providing step of providing the user who wants to obtain the information via a terminal device so that the user can view the information. .

  With this configuration, the recommended information providing method of the present invention is based on the browsing history of information provided on the network and the service history actually enjoyed in the real space, and also based on the movement history of the user in the real space. In addition to the user's palatability embodied in the browsing history and the history of services actually enjoyed, the action range determined by the user's movement range in real space can be specified. The recommendation information to be recommended to the user can be specified based on the above.

  Therefore, the recommended information providing method of the present invention provides a user with respect to information on facilities required in the user's periodic behavior pattern, such as haircuts, eating and drinking, and daily goods purchases, and information on services provided at the facilities. It is possible to provide useful information reflecting the palatability of.

  The server device, the program, and the recommendation information providing method of the present invention reflect the preference of the user with respect to information on the facilities required in the user's periodic behavior pattern and the services provided at the facilities. It is possible to provide useful information.

1 is a system configuration diagram showing a configuration of a communication system in an embodiment of the present invention. It is a conceptual diagram which shows the operation | movement outline | summary of the communication system in one Embodiment. It is a block diagram which shows the structure of the communication terminal device in one Embodiment. It is a block diagram which shows the structure of the information provision server apparatus in one Embodiment. It is a figure which shows an example of the data recorded on SNS user management DB in the information provision server apparatus in one Embodiment. It is a figure which shows an example of the data recorded on the facility / service information DB in the information provision server apparatus in one Embodiment. It is a figure which shows an example of the data recorded on browsing history information DB in the information provision server apparatus in one Embodiment. It is a figure which shows an example of the data recorded on the movement history information DB in the information provision server apparatus in one Embodiment. It is a figure which shows an example of the data recorded on service history information DB in the information provision server apparatus in one Embodiment. It is a figure for demonstrating the recommendation information provision timing specific process performed in the recommendation information specific process part of one Embodiment. It is a figure for demonstrating the characteristic numerical conversion process performed in the recommendation information specific process part of one Embodiment. It is FIG. (1) for demonstrating the recommendation service specific process performed in the recommendation information specific process part of one Embodiment. It is FIG. (2) for demonstrating the recommendation service specific process performed in the recommendation information specific process part of one Embodiment. It is a flowchart which shows the recommendation information provision timing specific process recommendation information specific process performed in the information provision server apparatus of one Embodiment. It is a flowchart which shows the recommendation information specific process performed in the information provision server apparatus of one Embodiment.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings. In the following embodiments, for a communication system having a communication terminal device and a server device connected to the communication terminal device via a network, the server device, the program, and the recommendation information providing method according to the present invention. It is an embodiment in the case of applying.

[1] Configuration and Overview of Communication System First, the configuration and overview of the communication system 1 in the present embodiment will be described with reference to FIGS. 1 and 2. FIG. 1 is a system configuration diagram showing a configuration of the communication system 1 in the present embodiment, and FIG. 2 is a conceptual diagram showing an operation outline of the communication system 1 in the present embodiment. Further, in order to prevent the figure from becoming complicated, only some users are shown in FIGS. 1 and 2. That is, in the actual communication system 1, there are more users and communication terminal devices than there are displayed. Furthermore, FIG.1 and FIG.2 has shown notionally real space RS, and has shown notionally the condition where the user of SNS exists on real space RS.

  The communication system 1 according to the present embodiment is a system that uses a member-based information providing service such as SNS, which matches a user's preference and is within a range of action for a user in a real space, an entertainment facility, or Users who wish to receive information on facilities such as public facilities (hereinafter referred to as “facility information”) or information on the facility information and services provided at the facility (hereinafter referred to as “service information”) ( Hereinafter, the system is provided as information to be recommended to “acquisition user” (hereinafter referred to as “recommended information”).

  In particular, the communication system 1 of the present embodiment is provided on the SNS and has a history (hereinafter referred to as “browsing history”) regarding the browsing of facility information having location information and service information provided at the facility. Determines whether or not it matches the user's palatability based on the history of services actually visited and enjoyed in the real space (hereinafter referred to as “service history”). On the other hand, the user's action range is specified from the movement history of the user in the real space, and the relevant facility information or the relevant facility information and the relevant service information are provided as recommended information.

  In order to realize such a configuration, the communication system 1 according to the present embodiment includes a plurality of communication terminal devices 10, a network 20, and a database (recording device 340, which will be described later), as shown in FIG. And an information providing server device 30 that provides recommendation information to the communication terminal device 10 connected via the base station BS.

  The network 20 is configured, for example, by connecting a public telephone network including a mobile telephone network and an IP (Internet Protocol) network. However, the configuration of the network 20 is not limited to this.

  The communication terminal device 10 has a GPS (Global Positioning System) function, and can be carried by a user such as a portable music player, a portable game machine, a tablet information terminal device, a smartphone, or a portable telephone. It is a terminal device. The communication terminal device 10 is connected to the network 20 via the base station BS.

  Further, the communication terminal apparatus 10 receives resource data for the WWW system described in a markup language such as XML (extensible Markup Language) and a unique URL (Uniform Resource Locator) indicating a network address of the resource data. While using, it has a browsing function for performing data communication with the information providing server device 30.

  In particular, the communication terminal apparatus 10 displays various contents (that is, various contents on the SNS) configured by the resource data received from the information providing server apparatus 30 so that the user can browse using the browsing function. At the same time, various service of SNS can be received from the information providing server device 30 while being connected to the information providing server device 30 via the base station BS and the network 20.

Then, the communication terminal device 10 accesses the information providing server device 30 based on various functions of the SNS, the GPS function, the browsing function, and the user operation, and uses the SNS as shown in FIG. Registration by a user (hereinafter also referred to as “user”) (1) information indicating facility information and service information, browsing and browsing history (hereinafter referred to as “browsing history information”) in a database;
(2) Registration of history information (hereinafter referred to as “service history information”) indicating service information enjoyed in a facility existing in the real space into a database (3) Information indicating movement history (hereinafter referred to as “movement history information”) Record) and its registration, and
(4) Various settings for obtaining recommended information and registration of various information (5) Various processes for displaying recommended information obtained at a predetermined timing can be executed.

  The information providing server device 30 is a server device used for providing each service of SNS. And the information provision server apparatus 30 has a database, and various information is cooperated with the communication terminal device 10 based on the user instruction | indication input via the communication terminal device 10 which each user of SNS has. Recommendation information is specified based on a request from a user who wants to acquire recommendation information (hereinafter referred to as “acquisition user”), and the specified recommendation information is provided to the corresponding communication terminal device 10. It is configured to execute the providing process.

  Specifically, as shown in FIG. 2, the information providing server device 30 is information on facilities existing in the physical space registered in advance in the database based on a user instruction received via the communication terminal device 10. A configuration that provides facility information having position information in real space and service information in which characteristics of services provided at the facility are converted to data to be viewable to a user via the corresponding communication terminal device Have.

Further, as shown in FIG. 2, the information providing server device 30 provides (1) facility information and service information history information (browsing history information) browsed by the user for each user.
(2) When a user visits a facility and receives a service provided at the facility, information indicating the content of the service (service history information)
(3) Information on the history of movement of the user in the real space (movement history information)
Can be obtained from the corresponding communication terminal device 10 and registered in the database.

On the other hand, as shown in FIG. 2, the information providing server device 30 performs recommended information providing processing based on these registered various information (hereinafter referred to as “recommended information providing timing”). .)
(A) A process (hereinafter referred to as “behavior range specifying process”) that specifies an action range in the real space of a user who wants to acquire recommendation information within a predetermined target period.
(B) Based on the browsing history information and service history information registered in the database, the service browsed by the acquisition-requested user and the service enjoyed by the acquisition-requested user (hereinafter referred to as “use service”) are specified and specified. By performing the data analysis, the process of quantifying the preference regarding the service of the user who wants to obtain (hereinafter referred to as “characteristic quantification process”),
(C) A process for identifying a service having a given condition as a recommended service among services provided in a facility existing within the identified action range based on the digitized preference (hereinafter referred to as “recommended service identification”). Processing ”),
(D) The service information related to the specified recommended service, or the facility information of the facility providing the specific service can be browsed as recommended information to the user who wants to acquire via the corresponding communication terminal device 10. (Hereinafter referred to as “service information provision processing”),
It has the structure which can perform.

On the other hand, in this embodiment, when the provision of recommended information is set by the administrator or the user, the information providing server device 30 at a given timing,
(A) Facility type specified by facility type information (hereinafter referred to as “recommended facility type information”) set in advance by the acquisition-requested user based on service history information already registered by the acquisition-requested user The frequency of visits to the facilities belonging to (hereinafter referred to as “specific attribute facilities”) in the past (that is, before the request timing)
(B) Based on the calculated visit frequency and the timing of visiting the specific attribute facility immediately before (hereinafter referred to as “previous visit timing”), the next timing of visiting the specific attribute facility (hereinafter “ Next visit timing ”).
(C) The next visit timing calculated or the timing specified based on the next visit timing is specified as the recommended information provision timing, and at the identified recommended information provision timing, the action range identification process, the characteristic quantification process, It has a configuration for executing a recommended service specifying process and a service information providing process.

  The recommended facility type information is information that is set in advance by each user, and is information on the facility type that the acquisition-desiring user desires to acquire recommended information.

  In the following embodiment, the predetermined period used in the action range specifying process uses all periods registered as movement history information, but for example, the most recent half year of the registered period or Movement history information for a predetermined period such as one year may be used.

  With such a configuration, in the communication system 1 of the present embodiment, based on the browsing history of information provided on the network and the service history actually enjoyed in the real space, the movement of the user in the real space Since the recommendation information provided to the user can be specified based on the history, in addition to the user's preference embodied in the browsing history and the history of the service actually enjoyed, depending on the movement range of the user in the real space Recommendation information to be recommended to the user can be specified based on the determined action range.

  Therefore, in the communication system 1 of the present embodiment, for information on the facilities required in the user's periodic behavior pattern, such as haircuts, eating and drinking, or purchasing daily necessities, and information on services provided at the facilities, It is possible to provide useful information that reflects user preferences.

[2] Communication Terminal Device Next, the configuration of each communication terminal device 10 of the present embodiment will be described with reference to FIG. FIG. 3 is a configuration diagram illustrating the configuration of the communication terminal device 10 according to the present embodiment.

  As shown in FIG. 3, the communication terminal device 10 of the present embodiment includes a recording unit 100, a network communication unit 110 connected to the network 20 via the base station BS, a current position detection unit 120 that detects the current position, And an application execution unit 130 for executing various applications.

  In addition, the communication terminal device 10 includes a display unit 140 that displays a predetermined image, a display control unit 150 that controls the display unit 140, an imaging unit 160 that functions as a camera module, and an operation unit 170 that receives a user operation. And a terminal management control unit 180 for managing and controlling the entire apparatus.

  The above-described units are connected to each other by a bus B, and data transfer is performed between the components.

  The recording unit 100 includes, for example, a hard disk drive (hereinafter abbreviated as “HDD”) or a nonvolatile flash memory such as a NAND type or a NOR type. The recording unit 100 also includes a RAM (Random Access Memory) and a ROM (Read Only Memory) as work areas of the application execution unit 130, the imaging unit 160, and the terminal management control unit 180.

  Specifically, the recording unit 100 records an application recording unit 101, an SNS usage management data recording unit 102, a visit history information recording unit 103 in which visit information to a facility is recorded, and a user's movement history. A movement history information recording unit 104.

  The application recording unit 101 stores various application programs (hereinafter referred to as “applications”) executed by the application execution unit 130, the imaging unit 160, and the terminal management control unit 180, and the browsing function described above. A program (that is, a browser) for realizing is also recorded.

  The SNS usage management data recording unit 102 records various types of management data (hereinafter referred to as “SNS management data”) required when the user of the communication terminal apparatus 10 receives SNS service provision.

  For example, in the SNS usage management data recording unit 102, as the SNS management data, the URL corresponding to the SNS site, the email address of the email used by the user, the user account and the user ID, A login password (that is, a login password) and type information of the communication terminal device 10 to be used are recorded. However, such information may be input via the operation unit 170 when logging into the SNS without being recorded.

  The SNS usage management data recording unit 102 records user preference information and basic information necessary for searching for facilities and services. For example, the SNS usage management data recording unit 102 includes, as preference information about the hair salon and hair style, characteristics of the desired facility (cozy atmosphere and female hairdresser), and characteristics regarding the desired or own hair style (hair Length, color, face type, and hair volume) and the like.

  Further, the SNS usage management data recording unit 102 stores browsing history information when browsing facility information and service information provided by the SNS. For example, in the case where the searched and browsed facility is “hair salon” and the searched and browsed service is “service related to hairstyle provided by the hair salon”, the SNS usage management data recording unit 102 stores the date and time of searching and browsing, the facility Information on name, facility ID, hairstyle ID, hairstyle characteristics, and service type is recorded.

  The visit history information recording unit 103 records information about the facilities and services received when the user visits the facilities (that is, service history information). For example, when the visited facility (type of facility) is “hair salon” and the visited service is “service related to hairstyle provided by the hair salon”, the visit history information recording unit 103 stores the type of facility “ In addition to “hair salon”, information on the date and time of visit, the facility ID of the facility visited, the type of service enjoyed (cut and color), and the attribute relating to the service (finished hairstyle image) are recorded.

  The service history information is uploaded (registered in a database) to the information providing server device 30 at a predetermined timing when logging into the SNS.

  In the movement history information recording unit 104, information on the coordinate position indicating the current position in the real space of the own device output from the current position detection unit 120 at regular intervals is recorded as movement history information. The movement history information recording unit 104 may always record the movement history information, or may record the movement history information during a predetermined period such as when the GPS function is turned on. The movement history information is uploaded (registered in a database) to the information providing server device 30 at a predetermined timing when logging into the SNS.

  The network communication unit 110 establishes a wireless communication channel with the base station BS according to a communication standard compliant with the base station BS, and exchanges various data with the information providing server device 30 via the network 20.

  Note that the communication standard with which the base station BS complies depends on the configuration of the network 20. For example, when the network 20 includes a mobile phone network, it conforms to a communication standard such as 3GPP (3rd Generation Partnership Project), 3GPP2, or LTE (Long Term Evolution). In addition, when adopting a configuration in which various wireless LAN (Wireless local area network) networks of IEEE802.11 system are connected to a mobile phone network or a fixed telephone network, the communication protocol is supported.

  The current position detection unit 120 recognizes the position of the GPS satellite via the network 20 under the control of the application execution unit 130 or the terminal management control unit 180, and receives the satellite signal (GPS signal) transmitted from the GPS satellite. Detection is performed at predetermined intervals (for example, 10 seconds).

  Then, the current position detection unit 120 calculates the coordinate value indicated by the latitude and longitude of the current position of the communication terminal device 10 based on the detected GPS signal at predetermined intervals (for example, every 60 seconds) (that is, To detect. Further, the current position detection unit 120 provides the calculated coordinate value to the application execution unit 130 as position information.

  In addition, when the communication terminal device 10 has a telephone function or a short-distance wireless function, the communication terminal 10 is based on the direction and the radio wave intensity at which the radio wave used for the telephone or the short-distance radio is received at the telephone base station or the like The current position of the device 10 may be calculated (detected). In addition, the current position detection unit 120 can arbitrarily set the detection interval of the GPS signal and the detection interval of the coordinate position.

  The application execution unit 130 is configured by a central processing unit (CPU) that is provided independently or by a central processing unit (CPU) that is shared with the terminal management control unit 180 and recorded in the application recording unit 101. Each processing is realized based on the above.

  Specifically, when the application execution unit 130 detects a user input operation on the operation unit 170, the application execution unit 130 executes a predetermined function of the browser and communicates with the information providing server device 30 in conjunction with the network communication unit 110. Log in to SNS.

Then, the application execution unit 130 cooperates with the information providing server device 30 in cooperation with the recording unit 100, the current position detection unit 120, the display control unit 150, and the operation unit 170 in the login state.
(1) Search for facility information and service information, browsing and registration of browsing history information,
(2) Uploading (registering) visit history information including travel history information and service history information recorded in the recording unit 100 to the information providing server device 30
(3) Setting recommended facility type information (4) Obtaining and browsing recommended information.

  In particular, the application execution unit 130 searches the facility information or service information registered in the database based on the search formula input by the user, or is designated from the search result for the registration of the browsing history information or Browsing directly designated facility information or service information. At this time, the application execution unit 130 records the search date and time, facility name, facility ID, service name, and service ID information as browsing history information in the SNS usage management data recording unit 102. Then, the application execution unit 130 uploads the browsing history information recorded in the SNS usage management data recording unit 102 when logging into the SNS to the information providing server device 30 in association with the user ID.

  In addition, the application execution unit 130 acquires various types of information by registering visit history information by reading operation input from the user or information such as a barcode, and using the acquired information as visit history information. Information related to the facility and the service enjoyed when the user visited the facility (that is, service history information) is recorded in the visit history information recording unit 103. Then, the application execution unit 130 uploads the movement history information recorded in the visit history information recording unit 103 when logging into the SNS to the information providing server device 30 in association with the user ID.

  Further, for registration of the movement history information, the application execution unit 130 causes the current position detection unit 120 to detect the current position of the own device based on an operation instruction from the user, and the position information acquired by the detection is used as the movement history. Record in the information recording unit 104. Then, the application execution unit 130 uploads the movement history information recorded in the movement history information recording unit 104 to the information providing server device 30 in association with the user ID when logging into the SNS.

  The display unit 140 is configured by a panel of a liquid crystal element or an organic EL (Electro Luminescence) element, for example, and displays a predetermined image based on display data generated by the display control unit 150.

  The display control unit 150 generates display data necessary for display on the display unit 140, and outputs the generated display data to the display unit 140.

  The operation unit 170 includes various confirmation buttons, operation buttons for inputting each operation command, a number of keys such as a numeric keypad, and a touch panel, and is used when performing each operation.

  The terminal management control unit 180 is mainly composed of a central processing unit (CPU) and includes various input / output ports such as a key input port and a display control port, and executes various applications recorded in the recording unit 100. By doing so, the overall functions of the communication terminal apparatus 10 are controlled in a comprehensive manner.

[3] Information Providing Server Device Next, the configuration of the information providing server device 30 according to this embodiment will be described with reference to FIGS. 4 to 9. FIG. 4 is a block diagram illustrating the configuration of the information providing server device 30 according to the present embodiment. FIGS. 5 to 9 illustrate the SNS user management DB 331 and the facility / service in the information providing server device 30 according to the present embodiment. It is a figure which shows an example of the data recorded on information DB342, browsing history information DB343, movement history information DB344, and service history information DB345.

  As shown in FIG. 4, the information providing server device 30 of the present embodiment includes a communication control unit 310 connected to the network 20, a ROM / RAM 320 functioning as various memories, and a timer 330 for specifying the current date and time. And a recording device 340 having various databases, a server management control unit 350 that controls the entire device, and a data processing unit 360 that executes various processes.

  Note that, for example, the communication control unit 310 of the present embodiment constitutes a browsing history registration unit, a movement history registration unit, a service history registration unit and an information provision unit, or a part of them, and the recording device 340 includes the present invention. Configure the database. Further, for example, the data processing unit 360 includes a browsing history registration unit, a movement history registration unit, a service history registration unit, an information management unit, an action range identification unit, a characteristic digitization unit, a recommended service identification unit, an information provision unit, The calculating means and the second calculating means are configured.

  The communication control unit 310 is a predetermined network interface, establishes a communication channel with the communication terminal device 10, and exchanges various data.

  Various programs necessary for driving the information providing server device 30 are recorded in the ROM / RAM 320. The ROM / RAM 320 is used as a work area when the server management control unit 350 and the data processing unit 360 execute various processes.

  The recording device 340 includes an HDD, and includes at least an SNS user management DB 341, a facility / service information database (hereinafter referred to as “facility / service information DB”) 342, and a browsing history information database (hereinafter referred to as “recording history information database”). , “Browsing history information DB”) 343, a movement history information database (hereinafter referred to as “movement history information DB”) 344, and a service history information database (hereinafter referred to as “service history information DB”) 345. , Is provided.

The SNS user management DB 341 is a database in which various information for managing each user who has registered for use of SNS is stored as data. For example, in the SNS user management DB 341, as shown in FIG.
(1) a user ID corresponding to each user;
(2) the user name of the user;
(3) explanatory text describing the user and other user information;
(4) Basic information such as e-mail address,
(5) Preference information indicating preference for facilities and services, and (6) Type of facility for which recommendation information is desired to be acquired (that is, recommended facility type information) and information regarding acquisition of recommended information providing timing (referred to below) "Recommended information profile"),
Are registered (recorded) in association with each other. In particular, the user information includes at least text data such as gender, age or age group of the user, and self-introduction.

  For example, in the case illustrated in FIG. 5, for the user specified by the user ID “001”, the user name “user A”, the user information “userA-profile”, the basic information are stored in the SNS user management DB 341. Each information of the recommended information profile including information “userA-base”, preference information “userA-preference”, recommended facility type information “hair salon”, and recommended information provision timing “February 15 to February 20, 2014” Correspondingly recorded.

The facility / service information DB 342 is a database in which facility information and service information provided to each user registered in the SNS are stored. For example, in the facility / service information DB 342, as shown in FIG.
(1) Facility ID,
(2) Facility type,
(3) Facility name,
(4) position information indicating a position in the real space;
(5) the address of the facility's web page;
(6) Service information of services provided at the facility,
(7) Service price information (hereinafter referred to as “price information”)
Is recorded.

  Note that (1) to (5) are the facility information of this embodiment, and the service information of (6) includes “service name”, “service ID”, “price indicating other charges or other characteristics or attributes related to the service”. Data and information such as text data (that is, tag data) as data ”and“ service information Web page ”are included.

  For example, in the case illustrated in FIG. 6, in the facility / service information DB 342, for “Salaon A” of the facility type “hair salon” having the facility ID “S01”, “latitude ... in the real space:. .. ”And facility information indicating that the web page is provided at“ http: // ... ”is recorded, and the hair style“ STYLE01 ”is associated with the facility information. Service information that prescribes the service price and price information “7500 yen” for the service charge are recorded.

  The service information of “STYLE01” includes, for example, a service ID “STYLE01” and attribute information (that is, tag information) indicating the characteristics or attributes of “medium”, “brown”, and “high hair”. And “no habit”.

The browsing history information DB 343 is a database in which facility information or service information searched and browsed by the user using the communication terminal device 10 is stored as data. For example, in the browsing history information DB 342, as shown in FIG.
(1) User ID of the user who browsed and searched
(2) Search date and time (view date), and
(3) Searched and browsed facility ID or service ID
Are registered (recorded) in association with each other.

  For example, in the case illustrated in FIG. 7, browsing history information indicating that the user specified by the user ID “001” is browsing the service ID “STYLE01” at 20:00 on April 15, 2013. Is recorded.

The movement history information DB 344 is a database in which the movement history information of the user detected and recorded by the communication terminal device 10, that is, the current position information that the user has existed within a predetermined period is stored as data. For example, in the movement history information DB 344, as shown in FIG. 8, at a predetermined interval (for example, 60 seconds), (1) the user ID of the target user,
(2) Date and time when detecting the current position (detection date and time), and (3) Current position (ie, latitude and longitude),
Are registered (recorded) in association with each other.

  For example, in the case illustrated in FIG. 7, the user specified by the user ID “001” is set to “latitude:... And longitude:. “Is recorded at the position specified by“ ”.

The service history information DB 345 is a database in which service history information related to services enjoyed by a user input and registered by the communication terminal device 10 is stored as data. For example, in the service history information DB 345, as shown in FIG.
(1) User ID of the target user,
(2) Date and time of enjoying the service,
(3) Facility ID of the facility that enjoyed the service,
(4) Service ID of the service enjoyed
(5) Attribute information indicating attributes related to service contents is registered (recorded) in association with each other.

  For example, in the case illustrated in FIG. 9, the user specified by the user ID “001” is the service of the hair salon specified by the facility ID “S01” at 17:25 on August 1, 2013. It is a service specified by the ID “STYLE01”, and includes “length: medium” and “color: brown” as attribute data tag data, and “use price: 7500 yen” as attribute information price data. It is recorded that it was enjoyed.

  The server management control unit 350 is mainly configured by a central processing unit (CPU), and integrally controls each unit of the information providing server device 30 by executing a program.

  The data processing unit 360 is configured by a central processing unit (CPU) provided independently or by a common central processing unit (CPU) together with the server management control unit 350.

In particular, the data processing unit 360 executes various functions related to the SNS under the control of the server management control unit 350, executes login management, and is transmitted from the instruction of the communication terminal device 10 and the communication terminal device 10 Based on each data,
(1) Search for facility information and service information, browsing and registration of browsing history information,
(2) Registration of movement history information and service history information, and
(3) Various settings for executing the recommendation information providing process;
(4) According to a predetermined timing, recommended information provision processing;
It has the structure which performs.

  Specifically, the data processing unit 360 and the registration management unit 361 that executes registration management of the browsing history information, the movement history information, and the service history information by executing the application, and the recommendation that performs the recommendation information provision processing And an information provision processing unit 362.

  The registration management unit 361, in conjunction with the communication control unit 310, performs setting of recommended facility type information and setting of information related to acquisition of recommended information at the recommended information provision timing based on instructions of each user, Various registration processes for registering the browsing history information, the movement history information, and the service history information received via the communication terminal device 10 in the browsing history information DB 343, the movement history information DB 344, and the service history information 355 are executed.

The recommended information provision processing unit 362 performs recommended information provision processing at the recommended information provision timing.
(1) Action range specifying processing for specifying an action range in a real space of an acquisition-desired user who desires acquisition of recommendation information within a predetermined target period;
(2) A facility type specified by the recommended facility type information of the user who wants to acquire and is a service provided in a facility belonging to the specified facility type and used (viewed or enjoyed) by the user who wants to acquire Characteristic quantification processing that quantifies the preferences of users who want to obtain services,
(3) A recommendation that belongs to the facility type specified by the recommended facility type information from the services provided in the facility existing within the specified action range and has a given condition for the digitized palatability Recommended service identification process to identify the service,
(4) Service information provision processing for providing service information and the like related to the identified recommended service to a user who wants to obtain information,
Execute.

  In addition, when provision of recommended information is set by an administrator or a user, the recommended information provision processing unit 362 is identified as belonging to the facility type specified by the recommended facility type information at an arbitrary timing such as the beginning of the month or the beginning of the week. Recommendation information that calculates the frequency of past visits to attribute facilities and calculates the next visit timing to facilities belonging to the facility type specified by the recommended facility type information based on the visit frequency, and specifies the recommended information provision timing The provision timing specifying process is executed.

  Note that details of the recommendation information provision processing unit 362 and details of each process executed by the recommendation information provision processing unit 362 of this embodiment will be described later.

[4] Recommended Information Identification Processing Unit [4.1] Overview of Recommended Information Identification Processing Including Recommendation Information Provision Timing Identification Processing Next, the recommendation information provision processing unit 362 of the information provision server device 30 of the present embodiment executes The recommended information specifying process will be described.

  The recommended information provision processing unit 362 according to the present embodiment, for the facility type specified by the recommended facility type information for the user who wants to acquire, at the recommended information provision timing, as recommended information specifying processing, action range specifying processing, characteristic quantification processing, A service that the acquisition-requesting user is interested in recommending a visit at the timing of the next visit and the timing determined based on that timing (that is, the recommended information provision timing) after executing the recommended service specifying process and the service information providing process ( That is, information relating to the recommendation service is automatically provided to the user as recommendation information.

  Normally, the service history of each user's service reflects the visit pattern of the user's corresponding service, and the user's preference is embodied in the service history and the browsing history of the user's facilities and services. It is assumed that

  In addition, since the user's movement history indicates the user's action range, it is assumed that the user's movement range is easy to be interested in the facilities existing in the action range and the services provided by the facility, and the user's periodicity It becomes possible to recognize a behavior pattern.

  Therefore, the recommended information provision processing unit 362 uses not only the user browsing history information and service history information, but also the movement history information, so that the user's preference in addition to the user's preference and the pattern for enjoying the service in the real space. The recommendation information to be recommended to the user based on the action range and the timing thereof are specified, and the user's preference for the information on the facilities required in the user's periodic action pattern and the services provided at the facilities. It is possible to provide useful information that reflects sex.

  In the following description, it is assumed that the facility type “hair salon” is used as an example, and the acquisition-requesting user requests acquisition of information related to “hair salon” as recommendation information.

[4.2] Recommendation Information Provision Timing Identification Process Next, the recommendation information provision timing identification process executed in the recommendation information provision processing unit 362 of the present embodiment will be described.

When provision of recommended information is set by an administrator or a user, the recommended information provision processing unit 362 is set to an arbitrary one set by an administrator or a user (such as a user who wants to acquire) at the beginning of a month or the beginning of a week. In timing,
(A) One or a plurality of specific attributes belonging to the facility type specified by the read recommended facility type information based on the service history information of the user who wants to acquire together with the recommended facility type information read from the SNS user management DB 341 Calculate the frequency of past visits to the facility,
(B) Based on the calculated visit frequency and the previous visit timing immediately before visiting any of the specific attribute facilities, the next visit timing for visiting the specific attribute facility specified by the recommended information is calculated. And
(C) The calculated next visit timing or the timing specified based on the next visit timing is specified as the recommended information provision timing.
A recommendation information provision timing specifying process is executed.

  In particular, in the present embodiment, the recommended information provision processing unit 362 adds a range in which the standard deviation is added to and subtracted from the past visit frequency (number of days) to one or more specific attribute facilities at the last visit timing. The range is calculated as the next visit timing.

  In addition, the recommended information provision processing unit 362 arranges the one visitor facility or the different visitor facility in order from the earliest visit time as the visit frequency, and calculates the average of visit intervals.

  For example, when the visit frequency is calculated as “27 days”, the previous visit timing is January 10, 2014, and the standard deviation is calculated as “3 days”, the recommended information provision processing unit 362 The next visit timing is calculated from February 4 to February 10.

  In such a case, for example, the recommended information provision processing unit 362 executes the recommended information specifying process when the predetermined time of February 4 is reached, and thereafter, the recommended information is provided every day until February 10. Repeat specific processing. However, the recommended information providing unit 362 may execute the recommended information specifying process based on the next visit timing as long as it is within the next visit timing, and is not limited thereto.

  That is, in this embodiment, the timing obtained by adding the calculated visit frequency to the previous visit timing without adding and subtracting the standard deviation may be calculated as the next visit timing, or the acquisition request may be obtained instead of the standard deviation. The next visit timing may be calculated by adding and subtracting the number of days set by the user.

[4.3] Action range specifying process Next, the action range specifying process executed in the recommended information provision processing unit 362 of the present embodiment will be described with reference to FIG. In addition, FIG. 10 is a figure for demonstrating the action range specific process of this embodiment.

  The recommended information provision processing unit 362 has area specifying map data (not shown) in which the longitude range and the latitude range of the real space are associated with each of the plurality of areas as the action range specifying process. Based on the movement history information within a predetermined target period such as June or 1 year immediately before execution of the action range specifying process for all periods registered in the movement history information DB 344 for the space The area where the acquisition-requested user stayed in the past is specified as the action range of the acquisition-desired user while specifying one area from the respective latitudes and longitudes from a plurality of areas set in advance in the real space. To do.

In particular,
(1A) Based on the movement history information of the user who wants to acquire and area specific map data, an area where the user who has acquired the user has moved in the past is detected as a moving area from a plurality of areas set in advance in the real space
(1B) Total the stay time in the detected moving area,
(1C) A moving area having the given condition for the total stay time is specified as the stay area.

  In particular, the recommended information provision processing unit 362 specifies an area to which the latitude and longitude specified by the movement history information belong based on the area specifying map data, and determines the specified area as a moving area.

  In addition, the recommended information provision processing unit 362 previously counts the time from the time when the moving area is switched to the time when the moving area is switched in the position information registered at a predetermined interval (for example, every 60 seconds). The staying time of each moving area within the determined target period is totaled.

  For example, when the “latitude”, “longitude”, and “time (date and time)” of the user A who wants to acquire as shown in FIG. 10A are acquired, the recommended information provision processing unit 362 displays the information shown in FIG. B) Calculate the staying time in the moving area for the entire target period as shown in B), and the upper moving areas “Aoyama (50%)” and “Shinjuku (occupying a predetermined ratio (60% of the total)” 33.3%) ”is specified as the stay area.

  In the present embodiment, the recommendation information provision processing unit 362 identifies an address from latitude and longitude without using area identification map data, and includes an area included in the address, for example, a special ward such as Shinjuku ward or A city name or a town name such as Yokohama city may be specified as an area, and a moving area and a stay area may be specified.

[4.4] Characteristic Digitization Processing Next, the characteristic digitization processing executed in the recommended information provision processing unit 362 of the present embodiment will be described with reference to FIG. In addition, FIG. 11 is a figure for demonstrating the characteristic numerical conversion process performed in the recommendation information provision process part 362 of this embodiment.

  The recommended information provision processing unit 362 reads the recommended recommendation based on the recommended facility type information read from the SNS user management DB 341 and the browsing history information and service history information registered in the browsing history DB 343 and the service history information DB 345. A service (hereinafter referred to as a “recommendation target service”) provided by a facility belonging to the facility type specified by the facility type information (hereinafter referred to as a “recommendation target service”), and a service viewed by the acquisition-requesting user And a service (hereinafter referred to as “use service”) enjoyed by the acquisition-desiring user, and by performing predetermined data analysis on the information regarding the specified use service, characteristic quantification processing regarding the service of the acquisition-request user Execute.

Specifically, the recommendation information provision processing unit 362
(2A) For the service history information, the service history information of the user who wants to acquire is registered in the service history information DB 345, and the service that corresponds to the recommendation target service and enjoyed by the user who wants to acquire is used Identify,
(2B) For the browsing history information, the browsing history information of the acquisition-desired user registered in the browsing history DB 343 is read out, and the service corresponding to the recommendation target service and browsed by the acquisition-desiring user is identified as the use service. And
(2C) Text information (that is, tag data) that is a keyword included in the service information of the service that is registered in the facility / service information DB 342 and matches the specified service, as the information on the specified use service Read
(2D) By performing data analysis on the read tag data, the preference regarding the service of the user who wants to obtain is quantified.

  In particular, in the present embodiment, the recommended information provision processing unit 362 counts the number of tags indicated by the read tag data, and indicates the preference number as the (2D) processing. Calculate as a digitized value.

  For example, in the service information of the service enjoyed by the user A of the acquisition-desiring user and the service browsed, the service history information shown in FIG. 11A and the browsing history information shown in FIG. When tag data in each service is read, the recommended information provision processing unit 362 counts the tags “brown”, “medium”, “natural”, and “casual” as shown in FIG. Then, the values of “6”, “4”, “2”, and “2” based on the counted tags are calculated as numerical values indicating the preference. In this embodiment, tag data having a count number “1” or less is omitted, but the omitted count number can be arbitrarily set.

[4.5] Recommended Service Specifying Process Next, a recommended service specifying process executed in the recommended information provision processing unit 362 of the present embodiment will be described with reference to FIGS. 12 and 13. 12 and 13 are diagrams for explaining the recommended service specifying process executed in the recommended information provision processing unit 362 of the present embodiment.

  The recommended information provision processing unit 362 is a target facility (hereinafter referred to as “in-behavior-range facility”) that exists within the action range identified by the beating range identification process based on the preference expressed by the characteristic digitization process. Then, a service having a given condition is identified as a recommended service from services provided at the target facility.

  In particular, in the present embodiment, the recommended information provision processing unit 362 selects the target facility corresponding to the usage price of the user who wants to obtain from the facilities in the action range based on the service history information registered in the service history information DB 345. Based on the digitized palatability, a service having a given condition is identified as a recommended service from among the services provided at the narrowed target facility.

Specifically, the recommendation information provision processing unit 362
(3A) Among facilities registered in the facility / service information DB 342, a facility having position information within the action range identified by the movement range identification process is identified as a target facility,
(3B) Based on the service history information of the acquisition request user registered in the service history information DB 345, narrow down the target facilities corresponding to the use price of the acquisition request user from the target facilities existing within the specified movement range. ,
(3C) Based on the palatability quantified by the characteristic quantification process, a service having a given condition is specified as a recommended service among the services provided at the narrowed target facilities.

  In particular, the recommended information provision processing unit 362 is the price information (use price) of the facility registered in the service history information of the user who wants to obtain the recommended facility read from the SNS user management DB 341 in the process (3B). Price information of facilities belonging to the facility type specified by the type information is acquired, and target facilities are narrowed down to facilities having a given condition determined based on the acquired price information.

  For example, in the user A who desires acquisition, as shown in FIG. 12, when the received service and its price are registered as service history information, the recommended information provision processing unit 362 displays the average price “6000 yen. ”Is calculated, and the target facilities are narrowed down to the facilities having the price information within the 6000 yen ± set value (for example, 1000 yen).

On the other hand, the recommendation information provision processing unit 362 performs the process (3C).
(3C-1) Search the facility / service information DB 342 based on the digitized preference,
(3C-2) A point associated with the tag is assigned to service information having the same tag as the tag included in the preference,
(3C-3) Total points of each service for all palatability (ie, tags),
(3C-4) The service at the top (for example, the top or top three) of the counted points is specified as the recommended service.

  For example, when the numerical preference information as shown in FIG. 11C has been calculated for the narrowed target facilities and their services, the recommended information provision processing unit 362 is as shown in FIG. Then, the points for each service of each facility are totaled, and the service of “STYLE01” with the highest facility ID “S01” is specified as the recommended service.

[4.6] Service Information Provision Processing Next, service information provision processing executed in the recommendation information provision processing unit 362 of the present embodiment will be described.

  The recommended information provision processing unit 362 reads out the service information related to the recommended service specified by the recommended service specifying process and the facility information of the facility providing the service from the facility / service information DB 342, and uses the read service information and facility information. The information is distributed to the corresponding communication terminal device 10 so that the user who wants to obtain it can view it.

  In particular, the recommended information provision processing unit 362 is associated with the recommended information and distributed to the corresponding communication terminal apparatus 10 so that information relating to the coupon or an image related to the recommended service or product can be attached as data and can be viewed by a desired user. May be.

[5] Operation of Communication System [5.1] Recommended Information Provision Timing Identification Process Next, the operation of the recommended information provision timing identification process in the information provision server device 30 of the present embodiment will be described with reference to FIG. FIG. 14 is a flowchart showing a recommended information provision timing specifying process recommended information specifying process executed in the information providing server device 30.

  In this operation, it is assumed that various types of information are registered in the SNS user management DB 331 of the user for whom provision of recommended information is set, including recommended facility type information, prior to the operation.

  Further, in the following operation, a recommendation information provision timing specifying process for one acquisition-desired user will be described.

  First, when the recommendation information provision processing unit 362 detects that it is an arbitrary timing set by an administrator or a user who wants to acquire such as the first day of each month (first of month) or every Monday (first of week) (step S10), the SNS user The recommended facility type information of the corresponding user (that is, the user who wants to acquire) is read from the management DB 341 (step S11).

  Next, the recommended information provision processing unit 362 reads the service history information of the user who wants to acquire from the service history information DB 345 (step S12), and is specified by the read recommended facility type information based on the read service history information. The frequency of past visits to one or more specific attribute facilities belonging to the selected facility type is calculated (step S13).

  Next, the recommended information provision processing unit 362 detects the visit timing immediately before visiting the specific attribute facility immediately before the user who wants to acquire from the service history information DB 345 (step S14), and the visit frequency calculated in the process of step S13. Based on the previous visit timing detected in step S14, the next visit timing for visiting the facility specified by the recommendation information is calculated (step S15). That is, the recommended information provision processing unit 362 adds the visit frequency to the immediately preceding visit timing detected in the process of step S14, and calculates the period that takes into account the standard deviation as the next visit timing.

  Finally, the recommended information provision processing unit 362 identifies the timing identified based on the calculated next visit timing as the recommended information provision timing, registers it in the SNS user management DB 341 (step S16), and ends this operation.

[5.2] Recommended Information Specifying Process Next, the operation of the recommended information specifying process of the information providing server device 30 of the present embodiment will be described with reference to FIG. FIG. 15 is a flowchart showing recommended information specifying processing executed in the information providing server device 30 of this embodiment.

  In this operation, it is assumed that various types of information are registered in the SNS user management DB 331 of the user for whom provision of recommended information is set, including recommended facility type information, prior to the operation.

  Also, browsing history information, movement history information, and service history information for the corresponding user are registered in the browsing history information DB 343, the movement history information DB 344, and the service history information DB 345 in cooperation with the communication terminal device 10, respectively. Shall.

  First, in the information provision server device 30, when the recommended information provision processing unit 362 detects that it is the recommended information provision timing (hereinafter also referred to as “information provision timing”) for the corresponding user (step S101), the SNS. The recommended facility type information of the corresponding user is read from the user management DB 341 (step S102).

  Next, the recommendation information provision processing unit 362 executes an action range specifying process for specifying an action range (that is, a stay area) in the real space of the user who wants to acquire within a predetermined target period (step S111). To S113).

  Specifically, the recommendation information provision processing unit 362 determines whether the acquisition-requested user has previously been selected from a plurality of areas set in advance in the real space based on the movement history information and area-specific map data of the acquisition-requested user. The moved area is detected as a moving area (step S111).

  Next, the recommendation information provision processing unit 362 counts the stay time in the detected travel area (step S112), and identifies the travel area having the given condition as the stay area (step S113).

  Next, the recommended information provision processing unit 362 executes a characteristic quantification process for quantifying the preference of the acquisition-desired user based on the recommended facility type information read from the SNS user management DB 341 (Steps S121 to S125).

  Specifically, the recommendation information provision processing unit 362 reads the service history information of the acquisition request user registered in the service history information DB 345 and uses the service that corresponds to the recommendation target service and enjoyed by the acquisition request user. The service is specified (step S121).

  Next, the recommendation information provision processing unit 362 reads the browsing history information of the acquisition-desired user registered in the browsing history DB 343, and identifies the service corresponding to the recommendation target service and browsed by the acquisition-desiring user as the use service. (Step S122).

  Next, the recommended information provision processing unit 362 is the service information registered in the facility / service information DB 342 as information regarding the specified use service, and is included in the service information of the service that matches the specified use service. (That is, tag data) is read (step S123).

  Next, the recommendation information provision processing unit 362 performs data analysis on the read tag data, and digitizes the preference regarding the use service of the user who wants to acquire (step S124). That is, the recommendation information provision processing unit 362 counts the number of each tag of the read tag data, and calculates the counted value based on the tag as a numerical value indicating preference (step S125).

  Next, the recommended information provision processing unit 362 executes a recommended service specifying process for specifying a recommended service from services provided in the facility existing in the stay area (in the action range) specified in step S113 (steps S131 to S131). S133).

  Specifically, the recommended information provision processing unit 362 identifies a target facility having position information within the action range identified by the movement range identification process from the facilities registered in the facility / service information DB 342 (step S110). S131).

  Next, based on the service history information of the acquisition request user registered in the service history information DB 345, the recommendation information provision processing unit 362 uses the usage price of the acquisition request user from the facilities existing within the specified movement range. The corresponding target facility is narrowed down (step S132). That is, the recommended information provision processing unit 362 is the price information (use price) of the facility registered in the service history information of the user who wants to acquire, and the facility type specified by the recommended facility type information read from the SNS user management DB 341. The price information (use price) of the facilities belonging to is acquired, and the target facilities are narrowed down to the facilities having a given condition determined based on the acquired price information.

  Next, the recommended information provision processing unit 362 identifies, as a recommended service, a service having a given condition from among the services provided in the narrowed-down facility based on the preference expressed by the characteristic digitization process ( Step S133).

  In particular, the recommended information provision processing unit 362 searches the facility / service information DB 342 based on the digitized palatability in the process of step S133, and sets the service information having the same tag as the tag included in the palatability. The points associated with the tag are assigned, the points of each service are totaled for all palatability (ie, tags), and the higher-ranked points (for example, the top three or the top three) Identify as a recommended service.

  Next, the recommendation information provision processing unit 362 executes service information provision processing for providing service information related to the specified recommended service to the communication terminal device 10 that can be viewed by the user who wants to acquire (step S141), and this operation End.

  With such a configuration, in the communication system 1 of the present embodiment, based on the browsing history of information provided on the network and the service history actually enjoyed in the real space, the movement of the user in the real space Since the recommendation information provided to the user can be specified based on the history, in addition to the user's preference embodied in the browsing history and the history of the service actually enjoyed, depending on the movement range of the user in the real space Recommendation information to be recommended to the user can be specified based on the determined action range.

  Therefore, in the communication system 1 of the present embodiment, for information on the facilities required in the user's periodic behavior pattern, such as haircuts, eating and drinking, or purchasing daily necessities, and information on services provided at the facilities, It is possible to provide useful information that reflects user preference.

[6] Modification [6.1] Modification 1
In the above embodiment, each DB is provided in the information providing server device 30, and these DBs are managed and controlled only by the information providing server device 30. However, each DB management and control entity is separately provided. A simple computer system may be used.

[6.2] Modification 2
In the above-described embodiment, information relating to the specified recommended user is directly provided to the corresponding communication terminal device 10 as recommended information. However, a URL for browsing the recommended information is provided by e-mail or an electronic bulletin board. The recommendation information may be browsed by browsing the URL based on the operation of the acquisition requesting user in the communication terminal device 10.

[6.3] Modification 3
In the above embodiment, the information providing server device 30 executes the action range specifying process, the characteristic digitizing process, and the recommended service specifying process in this order, and executes the service chastity providing process based on the specified recommended service. However, if the recommended service can be specified, the order of each action range specifying process, the characteristic quantification process, and the recommended service specifying process, and the order of each process executed in each can be arbitrarily changed.

DESCRIPTION OF SYMBOLS 1 ... Communication system 10 ... Communication terminal device 30 ... Server apparatus 100 ... Recording part 101 ... Application recording part 102 ... SNS utilization management data recording part 103 ... Visit history information recording part 104 ... Movement history information recording part 110 ... Network communication part 120 ... current position detection unit 130 ... application recording unit 140 ... display unit 150 ... display control unit 160 ... imaging unit 170 ... operation unit 180 ... terminal management control unit 310 ... communication control unit 320 ... ROM / RAM
330 ... Timer 340 ... Recording device 341 ... SNS user management DB
342 ... Facility / service information DB
343 ... Browsing history information DB
344 ... Movement history information DB
345 ... Service history information DB
360 ... Data processing unit 361 ... Registration management unit 362 ... Recommended information identification processing unit

Claims (8)

A server device that provides information desired by a user as recommendation information to a communication terminal device connected via a network,
Based on the user's instruction received via the communication terminal device, the facility information having the location information in the real space and the facility information existing in the real space registered in the database in advance Information management means for providing service information in which characteristics of the provided service are converted into data so that the user can view the information via the corresponding communication terminal device;
For each user, browsing history registration means for registering history information of the browsed facility information and service information in the database as browsing history information;
Movement history registration means for acquiring movement history information when moving in the real space and registering it in the database from the corresponding communication terminal device for each user,
For each user, when the user visits the facility and receives the service provided by the facility, service history information related to the service enjoyed by the user is acquired from the corresponding communication terminal device. A service history registration means for registering in the database;
Action range specification for specifying an action range in a real space of an acquisition-desired user who desires to acquire the recommended information within a predetermined target period based on the movement history information at a predetermined timing Means,
Based on at least one of the browsing history information and service history information, at least one of the service browsed by the acquisition-requested user and the service enjoyed by the acquisition-requested user is specified at the timing, and the specified Quantification means for quantifying the preference of the acquisition-desired user for the service by performing data analysis on data indicating characteristics or attributes included in the service information of the service;
Based on the digitized preference, the registered facility information and service information are searched, and the facility exists within the specified action range, and the service is provided by the facility. A recommended service specifying means for specifying a service having a given condition as a recommended service;
Information providing means for providing service information of the specified recommended service or facility information of a facility providing the recommended service to the user who wants to obtain the information as the recommended information via the corresponding communication terminal device. When,
A server device comprising: The server device according to claim 1,
Based on the movement history information of the acquisition-desired user, the action range specifying means selects a stay area where the acquisition-desired user has stayed in the past from a plurality of areas preset in the real space. A server device specified as a user's action range. The server device according to claim 2,
The action range specifying means is
Based on the movement history information of the acquisition-desired user, the area where the acquisition-desired user has moved in the past is detected as a movement area from a plurality of areas set in advance in the real space,
Total the stay time in the detected moving area,
The server apparatus which specifies the movement area which has the given conditions for the total stay time as the stay area. In the server apparatus according to any one of claims 1 to 3 ,
The service history information includes price information indicating a usage price for the service of each user,
The recommended service specifying means includes:
Based on the service history information, from the facilities existing within the specified action range, narrow down the corresponding facility according to the usage price of the acquisition desired user,
A server device that identifies, as a recommended service, a service having a given condition from services provided in the narrowed-down facility based on the digitized preference. In the server apparatus according to any one of claims 1 to 4,
Based on the service history information of the acquisition-desired user, the acquisition-desiring user wishes to acquire recommended information, and is a facility belonging to the facility type specified by the recommended facility type information indicating information on a predetermined facility type. First calculation means for calculating the frequency of visits to the specific attribute facility in the past;
A second calculating means for calculating a next visit timing for visiting the specific attribute facility next time based on the calculated visit frequency and a previous visit timing for visiting the specific attribute facility immediately before;
Further comprising
The server device in which the action range specifying unit, the use service extracting unit, the digitizing unit, the recommended service specifying unit, and the information providing unit execute a corresponding process based on the calculated next visit timing In the server apparatus according to any one of claims 1 to 5,
The server apparatus in which the action range specifying means specifies the action range in the real space of the acquisition-desired user based on movement history information for a predetermined period. A program used in a server device that provides information desired by a user as recommendation information to a communication terminal device connected via a network,
The server device,
Based on the user's instruction received via the communication terminal device, the facility information having the location information in the real space and the facility information existing in the real space registered in the database in advance Information management means for providing service information in which characteristics of the provided service are converted into data so that the user can view the service information via the communication terminal device.
For each user, browsing history registration means for registering history information of the browsed facility information and service information in the database as browsing history information;
Movement history registration means for acquiring movement history information when moving in the real space and registering it in the database from the corresponding communication terminal device for each user,
For each user, when the user visits the facility and receives the service provided by the facility, service history information related to the service enjoyed by the user is acquired from the corresponding communication terminal device. Service history registration means to register in the database,
Action range specification for specifying an action range in a real space of an acquisition-desired user who desires to acquire the recommended information within a predetermined target period based on the movement history information at a predetermined timing means,
Based on at least one of the browsing history information and service history information, at least one of the service browsed by the acquisition-requested user and the service enjoyed by the acquisition-requested user is specified at the timing, and the specified Quantification means for quantifying the preference of the acquisition-desired user for the service by performing data analysis on data indicating characteristics or attributes included in the service information of the service;
Based on the digitized preference, the registered facility information and service information are searched, and the facility exists within the specified action range, and the service is provided by the facility. A recommended service specifying means for specifying a service having a given condition as a recommended service; and
Information providing means for providing service information of the specified recommended service or facility information of a facility providing the recommended service to the user who wants to obtain the information as the recommended information via the corresponding communication terminal device. ,
A program characterized by functioning as A recommendation information providing method for providing information desired by a user to a communication terminal device connected via a network as recommendation information,
Based on the user's instruction received via the communication terminal device, the facility information having the location information in the real space and the facility information existing in the real space registered in the database in advance An information providing step of providing service information in which characteristics of a provided service are converted into data so as to be browseable to the user via the corresponding communication terminal device;
For each user, a browsing history registration step of registering history information of the browsed facility information and service information in the database as browsing history information;
For each user, from the corresponding communication terminal device, a movement history registration step of acquiring movement history information when moving in the real space and registering it in the database;
For each user, when the user visits the facility and receives a service provided at the facility, the database acquires history information regarding the service enjoyed by the user from the corresponding communication terminal device. Service history registration process to register with,
Action range specification for specifying an action range in a real space of an acquisition-desired user who desires to acquire the recommended information within a predetermined target period based on the movement history information at a predetermined timing Process,
Based on at least one of the browsing history information and service history information, at least one of the service browsed by the acquisition-requested user and the service enjoyed by the acquisition-requested user is specified at the timing, and the specified A quantification step for quantifying the preference regarding the service of the acquisition-desired user by performing data analysis on data indicating characteristics or attributes included in the service information of the service;
Based on the digitized preference, the registered facility information and service information are searched, and the facility exists within the specified action range, and the service is provided by the facility. A recommended service specifying step of specifying a service having a given condition as a recommended service;
An information providing step of providing service information of the specified recommended service or facility information of a facility that provides the recommended service as the recommended information so as to be viewable to the acquisition requesting user via the corresponding communication terminal device. When,
A method for providing recommendation information, comprising:

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