JP6371505B2 - Specific information related advertisement distribution system - Google Patents

Description

  The present invention relates to a specific information related advertisement distribution system.

  In recent years, with the increase in the number of channels for television broadcasting and the rapid spread of computer networks represented by the Internet, a vast amount of video has been distributed to society in general. It is possible.

  There is a demand for a technology for easily and quickly extracting a program desired by a user from a large amount of videos stored in this manner and a specific video scene in the video with high accuracy. There has been considered a recording / playback method in which a user-desired recording file is searched for and played back by the terminal itself by using keyword search.

  From this point of view, the inventor of the present application creates a recording file in which a TV program video broadcasted from a TV station is recorded for a predetermined time and is stored with a time stamp, and a broadcast file created at the analysis concentration center. Coupling text data is created by coupling the channel name and time stamp to the program title text data and broadcast program content text data, and the recorded video and the text data coupling the channel name and time stamp are time stamped. Through the matching, a technique for quickly reproducing a program desired by the user or a video of a program corner based on text data displayed on the display device of the user is proposed (see Patent Document 1).

However, in Patent Document 1, advertisement information of companies and organizations is transmitted to a terminal together with text data of television broadcast video and video content corresponding to the text data, and displayed on the terminal display held by the user. Technologies that can increase the economic activity of companies and organizations are not disclosed.
Japanese Patent No. 42227866

  The present invention has been made in view of the above-described problems of the prior art, and the problem is that text data and video content of video content broadcast from a television station are transferred to a user terminal together with advertisement information of a company or organization. It is to provide a specific information related advertisement distribution system that can be distributed.

The specific information related advertisement distribution system according to the invention of claim 1 includes a video of a program broadcast by a television station and text data of a program title, a channel name, text data of a summary of the program content, and a time stamp for displaying a broadcast time. A coupling text database server for storing the coupling text data, an analysis center for creating the summary text data, an advertisement information database server for storing customer advertisement information data, and a wide area communication network. The coupling text database server is accessed to obtain the coupling text data, and the advertising information database server is accessed to obtain the advertising information data from the advertising information database server. As video information that is recorded over a predetermined period of time, and is coupled with a channel name and a time stamp. A recording device having a recording file to be stored, and the terminal accesses the coupling text database server via the wide area communication network to select and acquire the coupling text data, and The terminal is configured to access the recording file, obtain video information corresponding to the coupling text data from the recording file, and display the video information on the display. Coupling text day Accessing the base server to select and acquire coupling text data related to an advertisement of a specific customer, and accessing the recording file of the recording device to display video information related to the advertisement corresponding to the coupling text data in the recording file The video information related to the advertisement can be selected from the terminal, and the display includes the date of the selected news program, the broadcasting station, and the summary, A specific information related advertisement distribution system that displays a banner for displaying an advertisement related to a news program .

  Therefore, a general company or group that is a customer of the system can display advertisement information of the company or group on the display of the terminal using the system.

In addition, the user of this system can display the specific information extracted from the text data corresponding to the content of the video information broadcast by the TV station on the display of the terminal, and the advertisement of the distributed company or organization that is the customer. Information can be visually recognized.
In addition, the user of this system can view both the various videos broadcast from the television station, the corresponding summary text data, and the advertisement information on the display of the terminal.
In addition, the user can view a desired advertisement video on the display of the terminal.

  The specific information related advertisement distribution system according to the invention of claim 2 is characterized in that the advertisement information data is displayed on advertisement information display data for displaying the advertisement information of the customer, and on the display of the terminal selected in advance by the customer. Display conditions for the advertisement information display data to be displayed.

  Here, the “advertisement information display data” is data for displaying an advertisement of a company or group that is a customer, and is, for example, a banner advertisement of the company or group displayed on the display of the terminal.

  In the specific information related advertisement distribution system according to the invention of claim 3, the video of the program is broadcast news, and the display conditions of the advertisement information display data are the number of displays within a predetermined time, the display time, It is a display position in the display, a relevance with the news, or a keyword.

  Therefore, the user of this system can visually recognize specific text data among all text data of the contents of the news program broadcast from the television on the display of the terminal.

  Further, the advertisement information display data is configured such that the customer can appropriately select the display method according to the display conditions.

  In other words, the advertisement information display data is different from the display time zone, the number of times of display within a predetermined time, and the display time, depending on the display display, that is, the display position in the display of the terminal and the relevance to the news that is specific text data. The number of times of display and the display position are different, and it can also be configured to be displayed when a keyword is matched in a search by a search function in the terminal.

  The specific information related advertisement distribution system according to the invention of claim 4 is characterized in that the coupling text data can be displayed according to the genre of the news.

  Accordingly, the advertisement information display data can be displayed on the display of the terminal in association with the news of each field such as politics, economy, overseas, culture, sports, entertainment among the news broadcast by the television station. it can.

  The specific information related advertisement distribution system according to the invention of claim 5 is characterized in that the terminal is a PDA.

  Therefore, in the invention described in claim 5, for example, specific text data and advertisement information display data in the text data of the video information are displayed on a display of a mobile phone, a smartphone, a tablet computer, or the like. Can do.

  The specific information related advertisement distribution system according to the invention of claim 6 is characterized in that the advertisement information display data is formed with a hyperlink by a URL for specifying a website owned by a corresponding customer. .

  Therefore, in the invention described in claim 6, the user of this system corresponds to advertisement information display data, for example, the advertisement information display data in which a hyperlink is formed by operating a banner on the display of the terminal. You can refer to the customer's website.

  In the specific information related advertisement distribution system according to the invention of claim 7, the advertisement information display data is based on a URL for identifying a corresponding web page in a video site where an advertisement video of the product handled by the customer is uploaded. A hyperlink is formed.

  Therefore, in the invention according to claim 7, the user of this system can display the advertisement information display data, for example, the advertisement information display data in which the hyperlink is formed by operating the banner on the display of the terminal. You can refer to the corresponding web page of the video site where the advertisement video of the product is uploaded.

In the invention according to claim 8 , the advertisement information database server has advertisement video data, and the terminal accesses the coupling text database server via the wide area communication network to specify a specific customer. In addition to acquiring coupling text data related to the advertisement, the advertisement information database server is accessed to acquire an advertisement video corresponding to the coupling text data and display it on the display. To do.

  Accordingly, the user can view a desired advertisement image on the display of the terminal.

In the first aspect of the present invention, the video data of the program broadcast by the television station and the text data of the program title, the channel name, the text data of the summary of the program content, and the coupling text data having a time stamp for displaying the broadcast time Coupling text database server for storing the content, analysis center for creating summary text data of the content, advertising information database server for storing customer advertising information data, and the coupling text database server via a wide area communication network To obtain the coupling text data, to access the advertisement information database server to obtain the advertisement information data from the advertisement information database server, and to obtain the coupling text data and the advertisement information. The chromatography data since it is a terminal that can be displayed on the display, the coupling text data and the advertisement information data can be displayed on a display of the terminal.

  As a result, general companies and organizations that are customers of this system can use this system to display advertisement information of companies and organizations on the display of the terminal, and users of this system can On the display, among the text data corresponding to the content of the video information broadcast by the TV station, the extracted specific information and the advertisement information of the distributed company or organization that is the customer can be viewed. In addition to the broadcast program text data, advertisements of general companies or organizations can be viewed on the display of the terminal as the advertisement information, so the advertisement information can be easily appealed to the user of the terminal. And the advertising effect of the company or organization can be increased.

  And a recording device having a recording file for recording video of a plurality of programs broadcasted on a plurality of channels of a television for a predetermined period and storing the video information coupled with a channel name and a time stamp. Obtains the coupling text data by accessing the coupling text database server via the wide area communication network, and accesses the recording file of the recording device to obtain video information corresponding to the coupling text data. Can be obtained from the recorded file and displayed on the display, so that not only text information but also a broadcast news image can be displayed on the display.

  As a result, not only text information but also the video of the news can be confirmed as a news video, so the user can confirm the content of the news with a sense of reality, and not only the user but also the customer The system can be used more effectively.

In addition , according to the present invention, a recording apparatus having a recording file for recording video of a plurality of programs broadcast on a plurality of channels of a television for a predetermined period and storing it as video information coupled with a channel name and a time stamp. The terminal accesses the coupling text database server via the wide area communication network to obtain coupling text data related to a specific customer advertisement, and accesses the recording file of the recording device. The video information related to the advertisement corresponding to the coupling text data can be acquired from the recording file and displayed on the display, and the user views a desired advertisement video on the display of the terminal. TV on the terminal It becomes possible to visually recognize the customer of the advertisement video aired, the customer becomes possible to increase the more advertising effect.

  Further, according to the present invention, the video information related to the advertisement is configured to be selectable from the terminal, and the display displays the date of the selected news program, the broadcasting station, and the summary together with the advertisement related to the news program. Display a banner that displays.

  As a result, the terminal displays the time based on the time stamp of the program by genre, the name of the television station, and the summary of the news program content on the display, and based on the advertisement display conditions specified by the customer, the advertisement information Display data can be displayed as an advertising banner.

  In the invention of claim 2, the advertisement information data includes advertisement information display data for displaying the advertisement information of the customer, and the advertisement displayed on the display of the terminal selected by the customer in advance. Since the display conditions of the information display data are included, the coupling text data and the advertisement information data can be displayed on the display of the terminal based on the advertisement information display data and the display conditions.

  As a result, for example, when the advertisement information display data is a banner of a specific company or organization, it is a customer to the user of this system by displaying it at a position based on the display condition or over a number of times. Since the advertisement information can be easily and effectively appealed based on the desired display conditions appropriately selected by the company or organization, the advertising activities according to the individual requests based on the individual circumstances of each customer can be performed. This can be done on the display.

  According to a third aspect of the present invention, the video of the program is aired news, and the display conditions of the advertisement information display data include the number of display times within a predetermined time, the display time, and the display within the display display. Since it is a position, an association with the news, or a keyword, advertisement information related to the news can be distributed under the display conditions.

  As a result, the user of this system can view specific text data among the text data of the content of the news program broadcast from the television on the display of the terminal. The news broadcast from the TV station can be intensively and efficiently confirmed with text data.

  In addition, according to each customer's request, the customer decides how long to display his / her advertising information, how many times within a predetermined time period, and how long his / her advertising information is displayed. Select the length, length of the display position on the display screen, whether to have relevance to the news, or whether to display based on keyword search. Therefore, it is possible to display advertisement information according to individual circumstances and individual requests of each customer.

  In the invention of claim 4, since the coupling text data can be displayed by the genre of the news, the user can confirm the news quickly and continuously by the text data.

  In addition, when displaying advertisement information in association with each news content at the request of the customer, for example, the above advertisement information display data is displayed in association with news in each field such as politics, economy, overseas, culture, sports, entertainment, etc. Therefore, since the customer can display his / her own advertisement in relation to the news content, the effect of the advertisement when the user visually recognizes can be increased.

  In the invention of claim 5, since the terminal is a PDA, for example, the user can use the text data and the advertisement information in a train or a car when commuting or traveling, or in the office. You can browse without choosing a place or time.

  In modern times, PDAs including mobile phones, smartphones, and tablet computers have far surpassed personal computers in terms of portability, and are the simplest and most popular information communication terminals.

  Therefore, since the specific information related advertisement distribution system according to the present invention is applied to the PDA, the user becomes a general public and the time zone to be used is not limited. Therefore, the frequency is higher than that of a desktop personal computer or a laptop personal computer. Use can be secured.

  As a result, even for users who have little time to watch the news, it is possible to effectively appeal the advertisement, increase the advertising effect, and general enterprises that are customers and advertisers of this system Or an organization can obtain the advertising effect more than the case through a personal computer.

  In the invention of claim 6, since the advertisement information display data is formed with a hyperlink by a URL for specifying a website owned by the corresponding customer, the user is based on the advertisement information, Since the page of the website on the Internet of the customer can be referred to and detailed company and group information can be obtained, the customer can obtain a highly efficient advertising effect.

  In the invention described in claim 7, the advertisement information display data is formed with a hyperlink by a URL for specifying a corresponding web page in a video site where an advertisement video of the product handled by the customer is uploaded. Therefore, the user can refer to the corresponding web page of the video site where the advertisement video of the customer's handling product is uploaded based on the advertisement information, and can obtain detailed product information. The user's willingness to purchase for the specific product can be increased, and as a result, the customer can obtain a highly efficient advertising effect.

In the invention according to claim 8 , the advertisement information database server has advertisement video data, and the terminal accesses the coupling text database server via the wide area communication network to specify a specific customer. The coupling text data related to the advertisement is acquired, the advertisement information database server is accessed, the advertisement video corresponding to the coupling text data is acquired and displayed on the display, and the user can The desired advertisement image can be visually recognized on the display of the terminal.

  In recent years, the quality of advertising video is very high, and the advertising video itself can be enjoyed, and since many famous actors and singers have appeared in the advertising video, the fans of the actor and singer are advertising video. There is a request to view only the image independently, and the invention described in this claim can meet such a user's request.

  As a result, by using the present invention, companies and organizations that are customers and advertisement providers can further increase the advertising effect and activate corporate activities.

It is a system diagram showing an embodiment of a specific information related advertisement distribution system according to the present invention. 1 shows an embodiment of a specific information related advertisement distribution system according to the present invention, and when the specific information related advertisement distribution system according to the present embodiment is applied to a smartphone, the display state on the display of the smartphone FIG. 1 shows an embodiment of a specific information related advertisement distribution system according to the present invention, and when the specific information related advertisement distribution system according to the present embodiment is applied to a smartphone, the display state on the display of the smartphone FIG. 1 shows an embodiment of a specific information related advertisement distribution system according to the present invention, and when the specific information related advertisement distribution system according to the present embodiment is applied to a smartphone, the display state on the display of the smartphone FIG.

  Hereinafter, a specific information related advertisement distribution system according to the present invention will be described in detail with reference to the drawings based on the embodiments.

  The specific information related advertisement distribution system of the present invention is not limited to the following embodiments, and various modifications can be made without departing from the gist of the present invention.

  First, the specific information related advertisement distribution system 10 according to the present embodiment will be described.

  As shown in FIG. 1, the specific information related advertisement distribution system 10 according to the present embodiment records all programs of all channels broadcast by each television station 11 over a predetermined period (for example, two weeks). The video content of each recorded program is converted into text data at the analysis center 13, and the text data and video content are operated from the user terminal 15 via the wide area communication network 14 together with the advertisement of the company or organization. Thus, it can be displayed on the display 28 of the terminal 15.

  That is, as shown in FIG. 1, the specific information related advertisement distribution system 10 is recorded by a recording device 12 that records videos of a plurality of programs broadcast on a plurality of channels of a television over a predetermined period, and the recording device 12 records the images. An analysis center 13 that converts the video content of each program into text data, and text data and video content created by the analysis center 13 on a display 28 by a user's operation via a wide area communication network 14 together with advertisements of companies or organizations. And a terminal 15 to be displayed on the display.

  The recording device 12 displays all television programs broadcast on all channels of the television station 11 over a long period of time, such as news programs, variety programs, dramas, sports programs, etc., as well as advertisement videos broadcast between the programs. This is a video recorder having a very large capacity storage means capable of recording.

  As shown in FIG. 1, the recording device 12 records videos of all programs broadcast on a plurality of channels of a television for a predetermined period and stores them as video information 17 coupled with a channel name 20 and a time stamp 21. A recording file 18 is provided.

  The video information 17 includes, for each program, program corner, advertisement video, theme and genre, program title, program broadcast date, broadcast time in seconds, broadcast duration, video content, audio, telop, performer, The company name, organization name, product name, service name, etc. appearing in the program are included.

  On the other hand, as shown in FIG. 1, the analysis center 13 summarizes the video contents of all programs broadcasted by the television station 11 and creates text data. The contents and programs of the programs broadcast by the television station 11 are created. Coupling text database server 23 storing coupling text data 22 in which title text data 19, channel name 20 and time stamp 21 indicating broadcast time are coupled to each other, and advertisement storing customer advertisement information data And an information database server 24.

  Therefore, in the specific information related advertisement distribution system 10 according to the present embodiment, the program title, the program broadcast date, and the broadcast time in seconds for the program, the corner in the program, and the advertisement video included in the video information 17. The contents of the program are summarized by hand regarding the broadcast time length, video content, audio, telop, performer, company name, organization name, product name, service name, etc. appearing in the program, based on the content of the video information 17 Text data 19 is created.

  Since the work of converting all broadcast programs and advertisements broadcasted within a predetermined period to video data as coupling text data is performed continuously in real time with the reception of the broadcast program, the coupling text database server 23 stores the cup text data. The ring text data 22 is always stored, for example, a huge amount of coupling text data 22 related to all broadcast information such as all programs and advertisements broadcast by the six main stations is constantly stored.

  On the other hand, as shown in FIG. 1, the advertisement information database server 24 includes advertisement information display data 30 for displaying customer advertisement information, and advertisement information display data 30 on the display 28 of the terminal 15 selected by the customer in advance. Display conditions 31 are included.

  The advertisement information display data 30 is data for displaying an advertisement of a general company or group that is a customer. For example, the advertisement information display data 30 is a banner advertisement of the company or group displayed on the display of the terminal 15.

  In the banner advertisement, the advertisement information display data 30 is a banner for a hyperlink to a website 58 owned by the customer or a video site 59 or the like on which an advertisement video such as a product handled by the customer is uploaded. URL information for specifying a banner image displayed on 15 displays 28, a web site 58 owned by the customer, a video site 59 on which an advertisement video of a product handled by the customer is uploaded, and the like are also included. .

  The display condition 31 refers to, for example, a display time zone, a display period, a display count within a predetermined time, a display position within the display, and a display position of the advertisement information display data 30 on the display 28 of the terminal 15 set in advance by the customer. Includes a keyword used for searching advertisement information by a keyword search based on a relevance with the video information 17 or a search function provided in the terminal 15.

  By setting the display condition 31, according to each customer's request, the customer can determine the display time period of the company's advertisement information, the display period of the company's advertisement information, The number of times of display within a predetermined time, the position of the display position in the display 28, the relationship with the video information 17, or the display based on keyword search Since conditions can be selected, it is possible to display advertisement information according to individual circumstances and individual requests of each customer.

  As shown in FIG. 1, for example, the Internet, a LAN, or the like corresponds to the wide area communication network 14. In addition, the terminal device 15 has access to a wide area communication network 14 such as a PDA such as a smartphone, a mobile phone, and a tablet computer, a desktop or laptop computer, a digital media player, a portable music player, and a portable game machine. Devices that can exchange information.

  The video information 17, the coupling text data 22, the advertisement information display data 30, and the advertising video data 57 are acquired by the terminal 15 by a browser built in the terminal 15.

  Next, the function of the specific information related advertisement delivery system 10 according to the present embodiment will be described.

  As shown in FIG. 1, the recording device 12 records all the videos broadcast by the television station 11, and couples the recorded videos with a channel name 20 and a time stamp 21 into the recording file 18 as video information 17. Store.

  On the other hand, in the analysis center 13, all programs broadcast by the television station 11 are transcribed into characters in a state summarized by hand, and are based on the broadcast station, program name, program text data 19, and program corner text data 19. The summary is created, and the channel name 20 and the time stamp 21 are coupled and stored as coupling text data 22 in the text database server 23.

  As shown in FIG. 1, in the analysis center 13, the advertisement information display data 30 and the display condition 31 of the advertisement information display data 30 requested by a customer who is an advertiser of a general company or group are advertisements. Each information is input to the information database server 24.

  Therefore, by setting the display condition 31, the customer of this system, which is a general company or organization, can determine which time zone the advertising information display time zone should be set according to individual requests. The display period, how many times within a predetermined time, the display position within the display 28, or the relevance with the video information 17, or The display condition based on keyword search can be selected and set as appropriate.

  As shown in FIG. 2, the user (general user) of the specific information related advertisement distribution system 10 according to the present embodiment appropriately operates the selection button 51 by genre of the terminal 15, so that “latest information”, When any one of the fields such as “politics”, “economy”, “sports”, “entertainment”, “CM”, “others”, etc. can be selected. As shown in FIG. 1, the terminal 15 uses a browser to access the coupling text database server 23 of the analysis center 13 via the wide area network 14, The text data 19, the channel name 20, and the time stamp 21 of the corresponding field are extracted from the data and displayed on the display 28 of the terminal 15.

  At the same time, the terminal 15 accesses the advertisement information database server 24 of the analysis center 13 through a browser, acquires the advertisement information display data 30, and displays it on the display 28 of the terminal 15.

  Specifically, as shown in FIG. 2, the terminal 15 displays the time 32 based on the time stamp 21, the television station name 33, and the news program content summary 34 on the display 28 of the news programs by genre. At the same time, the advertisement information display data 30 is displayed as an advertisement banner 50 for a predetermined number of times within a predetermined time zone at a predetermined position based on an advertisement display condition 31 specified by a customer who is a general company or group.

  In the present embodiment, when a user who is a general user clicks on the advertisement banner 50 displayed on the terminal device 15, the advertisement banner 50 is used to specify a website owned by the customer. Since the hyperlink by the URL is formed, the user can access the customer's website 58 via a wide area communication network such as the Internet, and display the contents of the customer's website on the display 28. You can also.

  Accordingly, in the specific information related advertisement distribution system 10 according to the present embodiment, the user is created by using a text document in a commuter train on the way to work by using the terminal 15 such as a smartphone. A summary 34 of news programs of each genre can be read, and at the same time, advertisement information by an advertisement banner 50 placed on a website of a company or organization as a customer, which is appropriately associated with the news, is visually recognized. be able to. In this case, by clicking the news program summary 34, a more detailed news program summary can be displayed on the display 28 so that the user can read it.

  As a result, the user clicks on a banner (eg, an advertising banner of a car company) placed in relation to the theme of the news program summary 34 (eg, “increased export volume of Japanese cars”). The company's website 58 can be viewed, and information retrieval can be performed with interest and interest.

  On the other hand, since the general company or group that is the customer can appeal the advertisement information in association with various news to the user of the terminal 15, the advertising effect of the company or group can be increased.

  In the specific information related advertisement distribution system 10 according to the present embodiment, the conditions for displaying the advertisement banner 50 can be appropriately selected according to the customer's request.

  Therefore, the customer determines in what time zone the display time zone of the advertisement banner 50 of the company is set, how long the display period of the advertisement information of the company is set, how many times the display is performed within a predetermined time, Each customer's individual condition can be selected because the display position can be selected, whether it is related to the content of the news program, or whether it is displayed based on keyword search The advertisement banner 50 can be displayed according to the circumstances and individual requirements.

  Moreover, in the specific information related advertisement delivery system 10 according to the present embodiment, as described above, the advertisement banner 50 can be displayed in association with the genre of a specific news program.

  Also, in the specific information related advertisement distribution system according to the present invention, the video file 17 corresponding to the specific text data 19 relating to the broadcast video is obtained by accessing the recording file 18 of the recording device 12 through the browser of the terminal 15. The video information 17 corresponding to the news program summary 34 obtained by the text data 22 may be displayed on the display 28 of the terminal 15.

  In other words, in the present embodiment, video of a plurality of programs broadcast on a plurality of channels of a television is recorded over a predetermined period and stored as video information coupled with a channel name 20 and a time stamp 21. Since the recording device 12 having the file is provided, when the user clicks on the news program summary 34 on the display 28 of the terminal 15, for example, the browser displays the clicked text data 19. Based on the coupled channel name 20 and time stamp 21, a video with the same channel name 20 and time stamp 21 coupled is searched from all the video information recorded in the recording file 18 of the recording device 12. Perform the matching operation and display the video information 17 acquired by matching. And displays it on the play 28.

  As a result, in the present embodiment, by using the terminal 15, the user can use not only the summary 34 of the program contents based on the text data 19 of the news broadcast from the television station 11, but also if desired. The broadcast video corresponding to the text data 19 of the news can be easily viewed.

  Further, in the specific information related advertisement distribution system according to the present invention, as shown in FIG. 3, the user selects each genre by operating the genre selection list button 51 on the display 28 of the terminal 15. When the CM (advertisement) summary 52 is clicked, the browser uses the recording device 12 based on the channel name 20 and the time stamp 21 coupled to the text data 19 constituting the summary 52 of the clicked CM. A matching operation is performed for searching for videos with the same channel name 20 and time stamp 21 from all the video information recorded in the recording file 18, and the video information 17 as a matched CM video is displayed on the display 28.

  Further, in the present embodiment, by using the browser function of the terminal 15, by inputting a search keyword, for example, an actor's name, etc. into the search word insertion unit 54 displayed on the display 28, It is also possible to list a plurality of text data 52 related to the CM in which the actor appears. Therefore, the user can view the corresponding CM video on the display 28 for viewing the text data 52 regarding the CMs listed in plural.

  As a result, the specific information related advertisement distribution system 10 according to the present embodiment allows the user to read the CM summary 52 composed of the text data 19 broadcast by the television station 11 on the display 28 of the terminal 15. In addition, the video corresponding to the CM summary 52 can be viewed.

  In recent years, CM images that are broadcast on television have also increased in image value, and there is an increasing need to view only CM images. Therefore, the present embodiment can meet such needs.

  On the other hand, a customer who is a general company or group can easily appeal the advertisement information to the user of the terminal 15, and can increase the advertising effect of the company or group.

  Further, in the specific information related advertisement distribution system 10 according to the present embodiment, as shown in FIG. 1, the advertisement information database server 24 is composed of CM videos of various companies uploaded to various video sites. Advertisement video data 57 may be provided.

  As a result, the terminal 15 accesses the coupling text database server 23 via the wide area communication network 14 by the browser to acquire the coupling text data 22 relating to the advertisement of a specific customer, and also accesses the advertisement information database server 24. Then, the advertisement video data 57 corresponding to the coupling text data 22 is acquired, and as shown in FIG. 4, for example, a desired number of thumbnails 16 of the advertisement video can be displayed on the display 28.

  Therefore, in this embodiment, the user can easily and quickly view the corresponding CM video on the display 28 of the terminal 15 by clicking the desired thumbnail 16.

  In recent years, the quality of advertising video is very high, and the advertising video itself can be enjoyed, and since many famous actors and singers have appeared in the advertising video, the fans of the actor and singer are advertising video. Only the specific information related advertisement distribution system 10 according to the present embodiment can respond to such a user request.

  As a result, by using the specific information-related advertisement distribution system 10 according to the present embodiment, companies and organizations that are customers and advertisement providers can further increase the advertising effectiveness and activate corporate activities. Can do.

  The specific information related advertisement distribution system according to the present invention allows general companies and organizations that are customers of this system to display advertisement information of companies and organizations on the display of the terminal using this system, The user of this system displays, on the display of the terminal, the extracted specific information and the distributed advertisement information of the company or organization that is the customer out of the text data corresponding to the content of the video information broadcast by the TV station. Since it can be visually recognized, the user visually recognizes advertisements related to words such as company names and product names included in the text data together with the text data of the broadcast program on the display of the terminal as the advertisement information. Therefore, it is possible to easily appeal the advertisement information to the user of the terminal, and the advertising effect of the company or organization concerned. As a result, it can be applied to terminals such as PDAs such as smartphones, mobile phones, and tablet computers, personal computers, digital media players, portable music players, and portable game machines, and is extremely useful. Has industrial applicability.

10 specific information related advertisement distribution system 11 TV station 12 recording device 13 analysis center 14 wide area communication network 15 terminal 16 thumbnail 17 video information 18 recording file 19 text data 20 channel name 21 time stamp 22 coupling text data 23 text database server 24 advertisement Information database server 28 Display 30 Advertising information display data 31 Display condition 32 Time 33 Television station 34 News program summary 50 Advertising banner 51 Genre selection button group 52 CM summary 54 Search word insertion section 55 Search button 57 Advertising video data 58 Website 59 video site

Claims (8)

A coupling text database server for storing video data of a program broadcast by a television station, text data of a program title, channel name, text data of a summary of the program content, and coupling text data having a time stamp indicating the broadcast time;
An analysis center for creating text data of the summary of the content;
An advertisement information database server for storing customer advertisement information data;
Accessing the coupling text database server via a wide area communication network to obtain the coupling text data, accessing the advertising information database server to obtain the advertising information data from the advertising information database server, A terminal capable of displaying the coupling text data and the advertisement information data on a display;
A recording device having a recording file for recording video of a plurality of programs broadcasted on a plurality of channels of a television over a predetermined period and storing it as video information coupled with a channel name and a time stamp;
The terminal accesses the coupling text database server via the wide area communication network to select and acquire the coupling text data, and accesses the recording file of the recording device to access the coupling text data. The video information corresponding to is acquired from the recording file and displayed on the display,
The terminal accesses the coupling text database server through the wide area communication network to select and acquire coupling text data related to a specific customer advertisement, and accesses the recording file of the recording device. The video information related to the advertisement corresponding to the coupling text data can be acquired from the recording file and displayed on the display,
The video information related to the advertisement can be selected from the terminal,
A banner for displaying the advertisement related to the news program is displayed on the display together with the date, broadcast station and summary of the selected news program.
Specific information related advertisement distribution system characterized by   The advertisement information data includes advertisement information display data for displaying the advertisement information of the customer, and display conditions for the advertisement information display data displayed on the display of the terminal, which are selected in advance by the customer. The specific information related advertisement distribution system according to claim 1, wherein:   The video of the program is broadcast news, and the display condition of the advertisement information display data includes the number of times of display within a predetermined time, the display time, the display position in the display display, the relevance with the news or the keyword The advertisement distribution system related to specific information according to claim 2, wherein:   4. The specific information related advertisement distribution system according to claim 3, wherein the coupling text data can be displayed according to the news genre.   The system according to claim 1, wherein the terminal is a PDA.   3. The specific information related advertisement distribution system according to claim 2, wherein the advertisement information display data is formed with a hyperlink by a URL for specifying a website owned by a corresponding customer.   3. The advertisement information display data is formed with a hyperlink by a URL for specifying a corresponding web page in a video site where an advertisement video of the product handled by the customer is uploaded. Specific information related advertising distribution system described in.   The advertisement information database server has advertisement video data, and the terminal accesses the coupling text database server via the wide area communication network to acquire coupling text data relating to an advertisement of a specific customer. 2. The specific information related advertisement distribution according to claim 1, wherein the advertisement information database server is accessed so that an advertisement video corresponding to the coupling text data can be acquired and displayed on the display. system.