JP6357124B2 - Menu suggestion system - Google Patents

Description

  The present invention relates to a menu proposal system that contributes to sales promotion of a provider of goods, services, and the like by associating a database relating to a television broadcast program and a database relating to viewer preferences.

  In digital television broadcasting, the broadcast program schedule of each broadcasting station is transmitted as an electronic program guide. The broadcaster creates a database of program contents (for example, performers and program summaries) in addition to the broadcast station name, program name, broadcast start time, broadcast end time, etc., and sends them as an electronic program guide. In addition to the above data, the electronic program guide is produced based on a database in which a large amount of data relating to the sponsor name of each program and products to be advertised is accumulated, for example.

  By the way, viewers want new experiences and fun experiences through the program, and are interested not only in the program content, but also in the performers, the broadcasted music, the introduced services, the items or landscapes projected on the screen, etc. . For example, the user may be interested in a store introduced in a program, or may be interested in a product or service broadcast on the program. They may also be interested in performers and performers and may prefer the costumes of the performers or songs sung by the singer. Viewers who have such a desire (hereinafter sometimes referred to as “users”) can fulfill their wishes if they can receive a suggestion of a menu that suits their preferences from the store (operator) that provides products and services. I feel that I can live a rich and daily life.

  On the other hand, the business associates data related to the viewer's interests and preferences with the broadcaster's database, and the product (for example, food provided at a restaurant) or service (for example, music at a karaoke store) that matches the user's preference. By providing the menu (by providing the menu according to the user's preference), sales can be increased. Of course, the business operator can increase sales by giving so-called coupon coupons, point grants, gift certificates, etc. to the user together with the menu or in place of the menu to encourage visits and consumption.

  Here, for example, Patent Document 1 discloses a technique for customizing broadcast advertisement information in a form suitable for the circumstances of the user of the distribution destination as associating information on the broadcaster side with viewer data. . In order to detect that the viewer is interested in the music played during the program, it is desirable that connection with a public wireless LAN is not required. As such a technique, for example, Patent Document 2 discloses a local information distribution system.

JP 2008-65415 A International Publication No. 2012/098802

  However, the technique disclosed in Patent Document 1 customizes the data on the broadcaster side included in the data transmitted by so-called one-segment broadcasting into a form suitable for the circumstances of the user of the distribution destination, and is introduced in the program. It is not possible to correlate the tastes of viewers with the stores, the products sold there, and the songs sung or sung by the performers.

  The technique disclosed in Patent Document 2 discloses a technique for detecting a terminal or the like that is not connected to a public wireless LAN, but is not a technique for associating program content with viewer preference.

  In other words, the technologies disclosed in Patent Documents 1 and 2 provide menus and services that can satisfy each of their desires to individual viewers (users) who desire a new experience, a fun experience, etc. through viewing the program. And the potential demand of each viewer (user) cannot be linked to specific demand.

  In order to solve the above problems, the present invention forms a database corresponding to a store introduced in a program, a song sung by a performer, and the like, and further associates viewer preferences with this database (information on preference trends). For example, when a viewer visits a store or the like as a user with his / her terminal, etc., the menu suggestion system can propose a menu and / or a service that suits the user's preference Is realized.

  The menu suggestion system according to the present invention stores, for example, receiving device identification information (for example, B-CAS information) for specifying information related to the receiving device transmitted from the receiving device (typically a television receiver). A second database for storing information associated with selection information (so-called bookmark information) selected during viewing of a program received by a viewer (user) with a receiving device in the information of one database, and a plurality of products or services Product identification information (for example, product JAN code, music JASRAC code, book ISBN code), supplier information about a supplier who can supply at least part of a plurality of products or services (store name) Etc.) and supply location information that identifies the location where at least some of the products or services are supplied (store location, etc.) Among them, a third database for storing one or both of supplier information and supply location information and product etc. identification information, information stored in the second database, and information stored in the third database Menu information management means for associating and menu distribution means are provided.

  The viewer operates a user terminal (for example, a remote control device of a television receiver or a smartphone) to send selection information. When the user terminal is a remote control device, the receiving device identification information of the receiver is viewer specifying information for specifying the owner (viewer) of the receiving device. When the user terminal is a smartphone, the unique terminal identification code assigned to the smartphone is also viewer identification information for identifying the owner (viewer) of the receiving device.

Therefore, the menu information management means selects a predetermined supplier from among the products or services stored in the database based on information from the user detection device indicating that the user terminal used for selecting the selection information has been detected. A product or service that can be supplied by a (predetermined supplier included in the supplier information) can be selected to create a proposal menu, and further, the menu can be distributed to the menu display device by the menu distribution means ( Claim 1). In the menu suggestion system according to the present invention, the user detection device may specify the viewer who possesses the viewer specifying means by the unique terminal identification code of the viewer specifying means (claim 8 ).

  The menu suggestion system according to the present invention includes a receiving apparatus and a first database, a first database and a second database, a third database and menu information management means, and a menu information management. At least one of the means and the menu display device is connected by a communication line (Claim 2).

  Here, the user terminal sends selection information by the operation of the viewer. A local terminal (for example, a television receiver, a WiFi LAN terminal, or the like) that has received the selection information sent from the user terminal transmits the selection information to the second database via, for example, a communication line.

The system for suggesting a menu according to the present invention associates information on a program content (for example, information on an electronic program guide) with selection information generated by a viewer operating a user terminal while the program is in progress. Ru can be of obtaining the information of the preference trend.

The menu display device in the menu suggestion system according to the present invention may be, for example, a smartphone (user terminal) from which a viewer sends selection information, or may be one installed by a supplier (for example, a tablet terminal). (Claim 4 ). By using a menu display device having one or both of a video display function and an audio generation function such as a smartphone or a tablet terminal, the menu display device can inform the user that the proposal menu has been received or the contents of the proposal menu ( Claim 5 ).

In the menu suggestion system according to the present invention, the menu information management means creates a proposal menu based on the information of the first database, the information of the second database, the information of the third database, and the user detection information, and distributes the menu. It may be a menu suggestion system that delivers to a menu display device via means (claim 6 ). In the menu suggestion system according to the present invention, the user detection device may specify the viewer who possesses the viewer specifying means by the unique terminal identification code of the viewer specifying means (claim 8 ).

The menu suggestion system according to the present invention provides a user with respect to menu information management means for creating a suggestion menu based on information in the first database, information in the second database, information in the third database, and user detection information. The terminal position information may be transmitted (claim 7 ). Menu proposed system that written, by leaving arranged user detection device plural or singular away from the store or the like, when any user detection device detects the user terminal, store or the like together with the proposed menu to the user terminal It is possible to transmit and display a map of directions to

  The menu suggestion system according to the present invention having the above-described configuration is a product that matches a user's preference with respect to a user who visits a store or a user who is looking for a store, for example, by knowing the position of the user by detecting a user terminal By providing the user with a menu of services and notifying the location of the store, the user's potential demand can be linked to the actual demand.

BRIEF DESCRIPTION OF THE DRAWINGS It is the figure which illustrated the relationship etc. of a menu proposal system, a viewer (user), a supplier (store), etc., in order to demonstrate one Example (Example 1) of the menu proposal system which concerns on this invention. It is a figure for demonstrating transmission etc. of various data (information) in the menu proposal system shown in FIG. It is a figure for demonstrating the other Example (Example 2) of the menu proposal system which concerns on this invention. It is a figure for demonstrating the other Example (Example 3) of the menu proposal system which concerns on this invention.

  A menu suggestion system according to the present invention will be described below with reference to the drawings.

  FIG. 1 is a diagram showing a relationship between a menu suggestion system, a viewer (user), a supplier (store), etc., for explaining an embodiment (Example 1) of the menu suggestion system according to the present invention. FIG. 2 is a diagram for explaining transmission of various data (information) in the menu suggestion system. Hereinafter, the present invention will be described with reference to FIGS. 1 and 2 by taking as an example the case where a viewer views a television receiver.

<Viewer side>
The viewer M operates the user terminal 2 while viewing the television program on the receiver (receiving device) 1. The receiver 1 is connected to the Internet, and receives receiver identification information (B-CAS information, etc.) Bc for specifying information related to the receiver 1 owned by the viewer M via the Internet. Transmit to. The receiving device identification information Bc includes information related to the program being viewed on the receiver 1.

  The user terminal 2 sends favorite information (selection information) Bd by the operation of the viewer M. For example, when a product or the like of the viewer M is broadcast in the program, when the viewer M operates the user terminal 2, the user terminal 2 sends the favorite information Bd.

  The viewer M can transmit the favorite information Bd via the Internet using, for example, a smartphone as the user terminal 2. In this case, the viewer M inputs the B-CAS information of the receiver 1 in advance to the smartphone by operating an icon on the screen of the smartphone he / she holds, thereby identifying the receiving device of the receiver 1. The information Bc is associated with a unique terminal identification code (such as a MAC address) of the smartphone (user terminal 2). Thus, the receiver 1, the user terminal 2, and the viewer M who is the owner of these can be associated.

  The viewer M can send the favorite information Bd by operating an icon on the screen of the smartphone or by operating the acceleration sensor by shaking the smartphone.

  The user terminal 2 is not limited to a smartphone as long as it has a unique terminal identification code and can transmit the favorite information Bd of the viewer M. Further, the user terminal 2 is not connected to the public wireless LAN, and may communicate with the local terminal 3 disposed in the vicinity of the receiver 1 or the like, for example. In this case, the local terminal 3 performs communication via a communication line (for example, the Internet).

<Components on the broadcasting station side>
The broadcasting station 10 has a first database 11 composed of, for example, a large-capacity storage device 11a and a server 11b (FIG. 1). The first database 11 is connected to the television receivers 1 of many viewers M via the Internet, and can receive the receiving device identification information Bc from these television receivers 1 (FIGS. 1 and 2).

  In the first database 11, in addition to the broadcast station name, program name, broadcast start time, broadcast end time, etc., program contents (for example, performers and program summaries) are stored as an electronic program guide. In addition to the above-mentioned data, the electronic program guide can accumulate data relating to, for example, the sponsor name of each program and products to be advertised (information constituting the electronic program guide is created by the broadcast station 10 or other broadcasters) .)

  Therefore, the first database 11 associates the receiving apparatus identification information Bc from the receiver 1 with the data of the electronic program guide, and information such as which viewer M watched which program and when (view program by viewer). Information Ud) can be generated and stored.

<Components on the service provider side>
A service provider menu suggestion system 20 that proposes a menu based on the preference tendency information of the viewer M (user M) includes a second database 22, a third database 23, a menu information management means 24, and a menu distribution means 25. (The second database 22 and the third database 23 include, for example, servers 22a and 23a and large-capacity storage devices 22b and 23b).

  The second database 22 obtains the viewer-specific program viewing information Ud obtained from the first database 11 and the favorite information Bd issued by the user terminal 2 possessed by the specific viewer M, and associates both information. . That is, the second database 22 stores the favorite information Bd of a specific viewer M in association with the contents of a specific program.

Here, the second database 22 may process and store the viewer-specific program viewing information Ud obtained from the first database 11. For example, the second database 22 includes a large number of data processing terminals (not shown), and processes and stores the viewer-specific program viewing information Ud based on instructions from these data processing terminals (for example, personal computers). (Note that in this specification, the program viewing information by viewer Ud is indicated regardless of the presence or absence of such processing). The data processing work is performed, for example, when an operator views information on a television program and inputs information that is not stored in the electronic program guide to the data processing terminal.

  The third database 23 stores product etc. identifying information (JAN code of product, JASRAC code of music, ISBN code of book, etc.) Sd specifying a plurality of products or services, and at least one of the plurality of products or services. One of store names or the like (supplier information) Vd of a plurality of suppliers that supply the department, and a store location or the like (supply location information, for example, GPS information or a residence display) Ld where the products are supplied by these suppliers or Accumulate both.

  That is, the third database 23 stores one or both of the information such as the store name Vd and the store location Ld in addition to the product etc. identification information Sd. Information on the store name Vd and the like is provided by a business operator who desires the service of the menu suggestion system 20, for example.

  The third database 23 may not be included in the service provider menu proposal system 20. In this case, the menu suggestion system 20 receives provision of information such as product identification information Sd, store name Vd, and store location Ld from the third database 23.

<Production of provided menu>
The menu information management means 24 (for example, provided with a server 24 a) receives information from the second database 22 (information relating the viewer-specific program viewing information Ud and the favorite information Bd), from the third database 23. Information (product identification information Sd, store name Vd, store location Ld), and predetermined store information (predetermined store 30 store name, location, available) (Product or service etc.) Receiving Pd and associating these pieces of information.

  That is, the menu information management unit 24 can provide at least the program viewing information Ud for each viewer, the favorite information Bd, the product etc. identification information Sd, and the predetermined store information Pd at a predetermined store 30 that matches the taste of the user M. You can pick up various products or services.

  The predetermined store information Pd is information provided from the predetermined store 30 and is accumulated in, for example, the predetermined store information database 31 under the management of the predetermined store 30. In this case, the menu information management means 24 obtains the predetermined store information Pd stored in the predetermined store information database 31 via a communication line (for example, the Internet).

  Predetermined store information Pd for a plurality of predetermined stores 30 can also be stored in the third database 23. In this case, the menu information management unit 24 obtains predetermined store information Pd from the third database 23.

  In any case, it is desirable that the predetermined store information Pd can be updated on the predetermined store 30 side. For example, it is desirable that the predetermined store information Pd can be quickly updated by a store information data update terminal (for example, a personal computer) 33n (n = 1, 2, 3,...) That the predetermined store 30 has.

<Distribution of provided menus>
When the user (viewer) M who has the user terminal 2 visits the predetermined store 30, the user detection device 32 installed in the predetermined store 30 can detect the user terminal 2. When the user detection device 32 is installed outside the predetermined store 30, the user detection device 32 not only detects the user terminal 2 that has entered the service area but also the location information (for example, the user terminal 2). GPS information) can also be obtained. Here, the detection of the user terminal 2 by the user detection device 32 may be either a non-contact type using electromagnetic waves or the like, or a contact type in which electrodes are connected.

  The menu distribution means 25 (for example, including a server 25a) receives user detection information Dt issued by the user detection device 32 via a communication line (for example, the Internet). The user detection information Dt includes a terminal identification code of the user terminal 2 (the terminal identification code is information that associates the user terminal 2 with its owner), information about the predetermined store 30, and the like (further, positional information of the user terminal 2). May be included.) When the menu distribution unit 25 receives the user detection information Dt, the menu distribution unit 25 transmits the reception fact to the menu information management unit 24.

  The menu information management means 24 to which the user detection information Dt has been transmitted includes the viewer-specific program viewing information Ud, favorite information Bd, product etc. identification information Sd, and predetermined store information Pd, and the owner of the user terminal 2 (user M). Is identified and a product or service that can be provided at the predetermined store 30 is picked up that suits the taste of the user M. Thus, the menu information management means 24 can select the product provided at the predetermined store 30 from the products that match the favorable trend of the user M and produce the suggested menu PM.

  The menu distribution unit 25 distributes the proposed menu PM to the user terminal 2 owned by the user M via a communication line (for example, the Internet). The menu distribution means 25 can also distribute the suggested menu PM not to the user terminal 2 but to the display terminal 4 (for example, a tablet terminal) installed in the predetermined store 30 or the like. Of course, the menu delivery means 25 can also deliver to both the user terminal 2 and the display terminal 4.

  The display terminal 4 may be installed not only in the predetermined store 30 but also in the vicinity of the predetermined store 30 as long as it displays the proposal menu PM for prompting the user M to visit the store, etc. There may be, and the installation place does not matter. The display terminal 4 should just be installed in the place (for example, vicinity) relevant to the installation place of the user detection apparatus 32, etc., and the user M's visit to the predetermined shop 30 etc. should be encouraged.

  When the user detection device 32 is installed at a predetermined store 30, the user M who has received the proposal menu PM looks at the proposal menu PM on the user terminal 2 or the display terminal 4 and meets his preference. The product (for example, a favorite dish in a restaurant) can be found quickly, and the customer is satisfied with the assortment at the predetermined store 30.

  When the user detection device 32 is installed outside the predetermined store 30, the menu information management unit 24 determines the location of the predetermined store 30 based on the location information of the user terminal 2 and information such as the store location. A guide map up to can be added to the proposal menu PM. Then, the user M can know at which store he / she can receive a product or the like (for example, a favorite dish in a restaurant) that suits his / her preference, and wants to go to that store.

  Here, the products and services provided by the menu suggestion system according to the present invention through the proposed menu PM include demand for user visits, giveaways for ordering, coupons for discounts, preferential entrance services, products or services demands. This includes the provision and presentation of services for sales promotion etc. of businesses, such as the presentation of guidance texts that urge customers, the provision of points that encourage revisiting, reordering, etc. Thus, a business operator who operates a store or the like can increase sales.

  Next, another embodiment (Example 2) of the menu suggestion system according to the present invention will be described with reference to FIG. Constituent elements having the same functions as those of the first embodiment are denoted by the same reference numerals, and descriptions thereof are omitted.

  The viewer M is, for example, a remote control device 2A of the receiver 1 as a user terminal 2 and a viewer specifying means 2B having a unique terminal identification code (for example, a prepaid IC to which a terminal identification code for identifying an owner is assigned. Card). The terminal identification code of the viewer specifying means 2B is used to specify the viewer M who views the program on the receiver 1 using the remote control device 2A.

  However, the viewer M transmits the terminal identification code of the viewer specifying means 2B to the receiver 1 in advance by key operation of the remote control device 2A. Then, the receiver 1 can transmit the terminal identification code of the viewer specifying means 2B via the Internet. Thus, it is possible to associate the receiving device identification information Bc of the receiver 1 with the terminal identification code of the viewer specifying means 2B.

  The favorite information Bd is issued by the operation of the key of the remote control device 2A by the viewer M. The receiver 1 receives the favorite information Bd and transmits it via the Internet.

  When the viewer M (user M) visits the predetermined store 30 with the viewer specifying means 2B, the user detection device 32 can detect the viewer specifying means 2B. The user detection device 32 that has detected the viewer identification unit 2B transmits the user detection information Dt to the menu distribution unit 25 via the communication line. When receiving the user detection information Dt issued by the user detection device 32, the menu distribution unit 25 transmits the reception fact to the menu information management unit 24. Then, the menu information management unit 24 selects a product etc. provided at the predetermined store 30 from the products etc. that match the favorable trend of the user M, and produces the proposal menu PM.

  The menu distribution unit 25 distributes the proposed menu PM to the display terminal 4 installed in the predetermined store 30 or the like via a communication line (for example, the Internet). Thus, the menu suggestion system according to the present invention can present a suggestion menu PM that meets the preference of the user M.

  Here, the predetermined store 30 can also provide services such as admission special treatment, discounts, and sample provision to the user M who visits with the viewer specifying means 2B. Also in this case, the user detection device 32 that has detected the viewer specifying means 2B transmits the user detection information Dt to the menu distribution means 25 via the communication line, and the menu information management means 24 matches the favorable trend of the user M. From among the products, services, etc., the products, services, etc. provided at the predetermined store 30 are selected, and a proposal menu PM that provides services such as discounts, sample provision, admission special treatment, etc. is produced.

  The menu distribution means 25 distributes the proposed menu PM to the display terminal 4 installed in the predetermined store 30 and presents services such as admission special treatment, discounts and sample provision to the user M (for example, admission free of charge) Display or give voice guidance.) Thus, the predetermined store 30 can reveal the potential demand of the user M. Of course, the store clerk or the like of the predetermined store 30 can instruct the user M to provide services such as admission special treatment, discounts, and sample provision according to the display on the display terminal 4 and the like, and can also stimulate demand.

  Next, another embodiment (Example 3) of the menu suggestion system according to the present invention will be described with reference to FIG. Constituent elements having the same functions as those in the first and second embodiments are denoted by the same reference numerals, and description thereof is omitted.

  The viewer M uses a smartphone or the like as the user terminal 2 and the viewer specifying means 2B having a unique terminal identification code for specifying the viewer M (can communicate with a smartphone or the like via a communication line such as the Internet, Any communication terminal that is assigned a unique terminal identification code and has a screen display function or the like may be used. The viewer M can input the terminal identification code of the viewer specifying means 2B to the smartphone or the like by operating the icon of the smartphone or the like. If both the smartphone and the viewer specifying means 2B have the terminal identification code transmission means (which may be either a non-contact type or a contact type), the smartphone etc. The 2B terminal identification code can be read. Of course, various information other than the terminal identification code can be transmitted between the two.

  The user terminal 2 (smartphone or the like) transmits the terminal identification code of the viewer specifying means 2B obtained in this way in association with its own terminal identification code via the Internet.

  The viewer M (user M) visits the predetermined store 30 with either one or both of the user terminal 2 and the viewer specifying means 2B. Then, the user detection device 32 can detect either one or both of the user terminal 2 and the viewer specifying means 2B.

  When the user detection device 32 detects the user terminal 2, the user detection device 32 communicates with the menu distribution unit 25 via a communication line (for example, the Internet) as shown in FIG. When the menu distribution means 25 receives the user detection information Dt issued by the user detection device 32, the menu distribution means 25 transmits the fact of reception to the menu information management means 24, and the menu information management means 24 is a product that matches the favorable trend of the user M. Etc., the product provided at the predetermined store 30 is selected and the proposal menu PM is produced. Then, the menu distribution means 25 distributes the proposed menu PM to the user terminal 2 owned by the user M via a communication line (for example, the Internet) as shown in FIG.

  When the user detection device 32 detects the viewer specifying means 2B, the proposal menu PM is distributed to the display terminal 4 installed in the predetermined store 30 or the like. Of course, when the user detection device 32 detects the user terminal 2, the proposal menu PM may be distributed to the display terminal 4 installed in the predetermined store 30 or the like. Thus, the menu suggestion system according to the present invention can present a suggestion menu PM that meets the preference of the user M.

  The menu suggestion system according to the present invention is not limited to the one described above, and can be implemented with appropriate modifications without changing the gist thereof.

  For example, the menu suggestion system comprises menu information management means for producing a suggestion menu based on information from the first, second, and third databases and user detection information issued by the user detection device that has detected the user terminal. May be. In this case, the menu information management means distributes the proposed menu to the menu display device via the menu distribution means.

  Since the menu suggestion system according to the present invention can be constructed industrially and can be sold and used commercially, the present invention can be used industrially with economic value. It is an invention.

1 Receiving device (receiver)
2 user terminal 3 local terminal 11 first database 20 menu suggestion system 22 second database 23 third database 24 menu information management means 25 menu distribution means 32 user detection device 30 predetermined supplier (predetermined store)
31 Predetermined store information database Bc Receiver identification information Bd Selection information (favorite information)
Ld Supply location information (store location, etc.)
M Viewer (user)
PM Proposed menu Pd Store information Sd Product identification information Ud Viewer-specific program viewing information Vd Supplier information (store name, etc.)

Claims (8)

A first database storing electronic program guide information including broadcast station names and program names and program contents of the programs ;
Means for associating the receiving device identification information transmitted from the receiving device with the electronic program guide information stored in the first database to generate viewer-specific program viewing information and storing it in the first database;
User preference tendency is information correlating the selected information selected by using the user terminal while watching a program received by the first the viewer by the program viewing information and user the receiver stored in the database A second database for storing information ;
Identification information for identifying a plurality of products or services, supplier information of a supplier who supplies at least a part of the plurality of products or services, and a place where at least a part of the plurality of products or services is supplied A third database that stores one or both of the supplier information and the supply location information, and the product etc. identification information,
Menu information management means for associating the user preference tendency information stored in the second database and the information stored in the third database;
Menu delivery means,
The menu distribution means receives user detection information issued by a user detection device that detects at least one of the user terminal used for selecting the selection information and a viewer identification means used together with the user terminal. Sometimes the fact of the reception is transmitted to the menu information management means,
The menu information management means, when the reception fact is transmitted,
From the information stored in the second and third databases,
Providing a proposal menu by selecting a product and / or service that can be provided by a supplier who has installed the user detection device and meets the user's preference,
The menu distribution system distributes the proposal menu produced by the menu information management unit to a menu display device associated with the user detection device. Between the receiving device and the first database,
Between the first database and the second database;
Between the third database and the menu information management means,
And between the menu information management means and the menu display device,
The menu suggestion system according to claim 1, wherein at least one is connected by a communication line.   3. The selection information stored in the second database is transmitted from a local terminal that has received information from the user terminal possessed by the user. Menu suggestion system. The menu suggestion system according to any one of claims 1 to 3 , wherein the menu display device is the user terminal possessed by the user or a display terminal installed by the supplier. The menu display unit is comprised of one or both of the video display function and sound generating function, according to claim 4, wherein the informing contents of the possible proposed menu received or the proposed menu to the user Menu suggestion system. A first database storing electronic program guide information including broadcast station names and program names and program contents of the programs ;
Means for associating the receiving device identification information transmitted from the receiving device with the electronic program guide information stored in the first database to generate viewer-specific program viewing information and storing it in the first database;
User preference tendency is information correlating the selected information selected by using the user terminal while watching a program received by the first the viewer by the program viewing information and user the receiver stored in the database a second database for storing information,
Identification information for identifying a plurality of products or services, supplier information of a supplier who supplies at least a part of the plurality of products or services, and a place where at least a part of the plurality of products or services is supplied of supply location information, a third database for storing and the one or both of the supplier information and the supply location information the product etc. identifying information,
The user preference tendency information stored in the second database, the information stored in the third database, the user terminal used for selecting the selection information, and the viewer specifying means used together with the user terminal Based on the user detection information issued by the user detection device that detects at least one of the above, the predetermined supplier among the suppliers supplies the product or service stored in the second database. A menu information management means for producing a proposal menu produced by selecting the product or service that is possible and that matches the user's preference ;
The menu information management unit distributes the proposal menu to a menu display device associated with the user detection device via a menu distribution unit. A first database storing electronic program guide information including broadcast station names and program names and program contents of the programs ;
Means for associating the receiving device identification information transmitted from the receiving device with the electronic program guide information stored in the first database to generate viewer-specific program viewing information and storing it in the first database;
User preference tendency is information correlating the selected information selected by using the user terminal while watching a program received by the first the viewer by the program viewing information and user the receiver stored in the database a second database for storing information,
Identification information for identifying a plurality of products or services, supplier information of a supplier who supplies at least a part of the plurality of products or services, and a place where at least a part of the plurality of products or services is supplied of supply location information, a third database for storing and the one or both of the supplier information and the supply location information the product etc. identifying information,
The user preference tendency information stored in the second database, the information stored in the third database, and user detection information issued by a user detection device that detects the user terminal used to select the selection information From the products or services stored in the second database, the product or service that can be supplied by a predetermined supplier of the suppliers and that matches the user's preference is selected. Menu information management means to produce the proposed menu
The menu information management means receives position information of the user terminal detected by the user detection device, and distributes the proposed menu to a menu display device associated with the user detection device via a menu distribution means. Menu suggestion system characterized by 7. The menu suggestion system according to claim 1 or 6 , wherein the user detection device identifies a viewer who possesses the viewer identification means by a unique terminal identification code of the viewer identification means. system.

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