JP6280277B1 - Paid transportation vehicle dispatch system and program - Google Patents

Abstract

An object of the present invention is to receive a request for dispatching a paid transport vehicle from a terminal device, and to display effective advertisement information on a screen of a mobile terminal device when performing dispatch according to the accepted dispatch request. . An advertisement information storage unit 33 stores a plurality of advertisement information together with target conditions of a target person who wants to distribute the advertisement information. The data transmission / reception unit 35 accepts a taxi dispatch request from the mobile terminal device 20 together with information on the destination and the purpose of travel. The advertisement selection unit 34 selects, from the advertisement information stored in the advertisement information storage unit 33, advertisement information that matches the destination and the movement purpose received by the data transmission / reception unit 35. The control unit 32 controls the advertisement information selected by the advertisement information selection unit 33 to be displayed on the screen of the mobile terminal device 20 that has made the vehicle allocation request. [Selection] Figure 3

Description

  The present invention relates to a paid transportation vehicle distribution system and a program for distributing paid transportation vehicles such as taxis, hire, chartered buses, and velocati in response to a request for dispatch.

  In recent years, a taxi dispatch system that uses taxis from a mobile terminal device such as a smartphone (hereinafter abbreviated as “smartphone”) to make a taxi available by requesting a taxi to be dispatched to the location where the request was made has been used. Has been. Such a taxi dispatch system can be used by installing application software for taxi dispatch (hereinafter abbreviated as an application) in a mobile terminal device such as a smartphone.

  In addition, various technologies have been proposed that perform advertisement distribution related to a destination in a vehicle that travels to a certain destination (see, for example, Patent Documents 1, 2, and 3).

  For example, Patent Document 1 discloses a technique for distributing an advertisement related to a destination of a vehicle to a terminal device such as a user in a dispatch system that manages car sharing dispatch.

  Further, Patent Document 2 discloses an advertisement distribution device that performs advertisement distribution based on the driving state and driving state of an automobile and advertisement distribution regarding a destination of the automobile when performing advertisement distribution to a user who gets on the automobile. ing.

  Further, Patent Document 3 discloses a system that displays an electronic advertisement related to an area around a taxi passenger's destination on a display device arranged in the taxi.

  Furthermore, Patent Document 4 discloses a taxi management system that displays advertisements related to destinations in a taxi.

JP 2012-053790 A JP 2014-066683 A JP 2005-141686 A JP 2005-222481 A

  However, in the taxi dispatch system as described above, if advertising information related to facilities around the destination is simply delivered on the screen of the user's portable terminal device, effective advertising information delivery is not possible. Can not. For example, even if advertisement information such as a bowling alley near a destination or a movie theater is distributed to a user who uses a taxi to move to a business meeting place, the advertisement distribution is not effective. Moreover, even if the advertisement information of a business hotel or the advertisement information of a pub is distributed to a user who uses a taxi for shopping purposes, the advertisement distribution is not very effective.

  An object of the present invention is to receive a request for dispatching a paid transportation vehicle from a terminal device, and to display effective advertisement information on the screen of the terminal device when performing dispatch according to the accepted dispatch request. It is to provide a system and program for delivering a paid transport vehicle.

The present invention comprises a storage means for storing a plurality of advertisement information together with a target condition of a target person who wants to distribute the advertisement information;
Accepting means for accepting a request for dispatch of a paid transportation vehicle from a terminal device together with information on a destination and a movement purpose;
Selecting means for selecting, from the advertising information stored in the storage means, advertising information that matches the destination and the moving purpose received by the receiving means;
A paid transportation vehicle allocation system comprising: display control means for controlling the advertisement information selected by the selection means to be displayed on the screen of the terminal device that has made a vehicle allocation request.

  ADVANTAGE OF THE INVENTION According to this invention, when accepting a dispatch request for a paid transport vehicle from a terminal device and performing a dispatch according to the accepted dispatch request, the advertisement information that matches the destination and the travel purpose received at the dispatch request Is displayed on the screen of the terminal device, so that effective advertising information can be displayed on the screen of the terminal device.

  Further, another paid transportation vehicle dispatch system according to the present invention is configured to charge a fee when the information for movement is accepted by the receiving means to be lower than a fee when the information for movement is not accepted. You may make it further provide the charge calculation means which calculates the usage charge of a vehicle.

  According to the present invention, for the purpose of reducing the usage fee, the user positively inputs information on the purpose of travel when making a vehicle allocation request, and the frequency with which the purpose of travel is input can be increased. It becomes possible.

Furthermore, another paid transportation vehicle dispatching system of the present invention further comprises a specifying means for identifying the origin of the dispatch request based on the location information of the terminal device that requested the dispatch,
The selection means may select advertisement information that matches the information of the place of departure specified by the specifying means in addition to the destination and the purpose of movement.

  According to the present invention, not only the destination and the purpose of movement, but also the advertisement information that matches the information of the departure point is selected and displayed on the screen of the terminal device, so that more effective advertisement information can be displayed. It becomes possible.

Furthermore, in another paid transportation vehicle dispatch system of the present invention, the accepting means accepts information related to the user's recent interests at the time of the dispatch request.
The selection means may select advertisement information that matches information related to the user's recent interests in addition to the destination and the purpose of travel.

  According to the present invention, not only the destination and the purpose of travel, but also the advertisement information that matches information related to the user's recent interests is selected and displayed on the screen of the terminal device, so that more effective advertisement information Can be displayed.

Furthermore, another paid transportation vehicle dispatch system of the present invention further comprises a registration means for preregistering attribute information including the sex and age of the user,
The selection means may select advertisement information in consideration of user attribute information registered in the registration means.

  According to the present invention, since the advertisement information considering the attribute information including the sex and age of the user is selected and displayed on the screen of the terminal device, more effective advertisement information can be displayed. .

  Furthermore, the paid vehicle distribution system according to another aspect of the present invention provides the registration means only when the selection means has registered that the user's attribute information may be used to display the advertisement information. The advertisement information may be selected in consideration of the user attribute information registered in.

  ADVANTAGE OF THE INVENTION According to this invention, it becomes possible to prevent a user from using attribute information for display of advertising information without permission.

  Furthermore, in another paid transportation vehicle dispatching system of the present invention, the display control means displays advertisement information selected by the selection means on a screen that displays that the paid transportation vehicle is being dispatched in response to a dispatch request. You may make it control to display.

  According to the present invention, since the advertisement information is displayed on the screen that displays that the user is likely to see the vehicle being allocated, the possibility that the user sees the selected advertisement information is increased. It is possible to come.

  In another paid transportation vehicle delivery system of the present invention, the display control means displays the position of the paid transportation vehicle being delivered and the time required for arrival on the screen displaying that the paid transportation vehicle is being delivered. You may make it control to display at least any one of these.

  According to the present invention, since at least one of the position of the paid transportation vehicle being dispatched and the time required for arrival is displayed on the screen that displays that the paid transportation vehicle is being dispatched, the user It is possible to increase the frequency of viewing the screen displaying that the vehicle is being dispatched and to increase the possibility of viewing the selected advertisement information.

  Further, in another paid transportation vehicle dispatch system of the present invention, the display control means displays advertisement information having a higher degree of coincidence with information used when the advertisement information is selected by the selection means at a higher position on the screen. You may make it control.

  ADVANTAGE OF THE INVENTION According to this invention, it becomes possible to display advertising information more effectively by displaying the advertising information predicted to be highly interesting by the user in a place where it is easily noticed by the user.

Further, in the present invention, the paid transportation vehicle may be any one of a taxi, a hire, a reserved bus, or a vero taxi.

  According to the present invention, it is possible to display effective advertisement information on the screen of the terminal device when receiving a request for dispatching a paid transportation vehicle from the terminal device and performing the dispatch according to the received dispatch request. It is possible to provide a vehicle delivery system and program for a paid vehicle.

It is a figure which shows the structure of the taxi dispatch system of one Embodiment of this invention. It is a block diagram which shows the hardware constitutions of the vehicle allocation management server 10 in one Embodiment of this invention. It is a block diagram which shows the function structure of the vehicle allocation management server 10 in one Embodiment of this invention. It is a figure which shows an example of the registration screen at the time of the user using a taxi dispatch service registering various attribute information, such as a name, a date of birth, and sex. It is a figure which shows the example of an input screen at the time of an advertiser registering advertisement information. It is a figure which shows the example of an item of the pull-down menu at the time of the input of action object action shown in FIG. It is a figure which shows the example of an input screen at the time of an advertiser registering advertisement information. It is a figure which shows the example of an input screen at the time of an advertiser registering advertisement information. It is a figure which shows the registration example of the advertisement information memorize | stored in the advertisement information storage part. It is a figure which shows the example of a display screen at the time of inputting the destination in order to perform a taxi dispatch request. It is a figure which shows the example of a display screen which displays the planned path | route from the present location 61 to the destination 62. FIG. It is a figure which shows the example of a questionnaire input screen at the time of requesting a taxi dispatch. It is a figure for demonstrating a mode that the movement objective is input in the questionnaire input screen shown in FIG. It is a figure which shows the example of a display screen after the input of the purpose of movement, the number of boarding persons, and the recent interest. It is a figure which shows the example of a display screen at the time of making it input information, displaying the map information which shows the taxi position under dispatch, when inputting a questionnaire. It is a figure which shows the example of an item which can be selected in the case of a questionnaire input. It is a figure which shows the other example of a display screen in the portable terminal device 20 at the time of making a taxi dispatch request. 5 is a flowchart for explaining an operation in a vehicle allocation management server 10 that has received a vehicle allocation request input in the mobile terminal device 20. FIG. 5 is a diagram illustrating an example of a display screen during vehicle allocation displayed on the mobile terminal device 20. FIG. 5 is a diagram illustrating an example of a display screen during vehicle allocation displayed on the mobile terminal device 20. 4 is a flowchart showing an operation of a charge calculation process in the dispatch management server 10. It is a figure for demonstrating the relationship between the screen content displayed on the portable terminal device 20 when using the taxi dispatch service of one Embodiment of this invention, and charge calculation.

  Next, embodiments of the present invention will be described in detail with reference to the drawings.

  FIG. 1 is a diagram showing a configuration of a taxi dispatch system according to an embodiment of the present invention.

  As shown in FIG. 1, a taxi dispatch system according to an embodiment of the present invention includes a dispatch management server 10, a tablet terminal, a smartphone (hereinafter abbreviated as a smartphone), and a notebook personal computer (hereinafter abbreviated as a personal computer). The mobile terminal device 20 such as the above. In FIG. 1, only one mobile terminal device 20 is shown for simplicity of explanation, but actually there are a plurality of mobile terminal devices 20.

  The portable terminal device 20 is configured by installing a taxi dispatch application on a smartphone or the like, and connects to the Internet 40 by wireless communication with the wireless LAN terminal 30 to access the dispatch management server 10. Alternatively, the mobile terminal device 20 connects to the Internet 40 via the mobile phone communication network 41 by performing wireless communication with the base station 42 and accesses the vehicle allocation management server 10.

  The mobile terminal device 20 is equipped with a GPS (Global Positioning System) system, and when making a vehicle allocation request to the vehicle allocation management server 10, the location information of the device itself obtained by the GPS system is included. It has become.

  The vehicle allocation management server 10 is set in a distribution center or the like of a taxi company, and performs a process of distributing a taxi in response to a vehicle allocation request received from the mobile terminal device 20.

  Here, when the user (user) wishes to dispatch a taxi, the mobile terminal device 20 is operated to transmit a dispatch request to the dispatch management server 10. The vehicle allocation management server 10 that has received this vehicle allocation request issues a vehicle allocation instruction to move to the vehicle allocation destination desired by the user for the taxi closest to the user who has transmitted the vehicle allocation request.

  Specifically, the vehicle allocation management server 10 itself does not directly issue a vehicle allocation instruction, but an operator or the like issues a vehicle allocation instruction to a taxi closest to the user in response to a vehicle allocation request received by the vehicle allocation management server 10.

  Next, FIG. 2 shows a hardware configuration of the vehicle allocation management server 10 in the taxi allocation system of the present embodiment.

  As shown in FIG. 2, the vehicle allocation management server 10 transmits and receives data to and from an external device or the like via the CPU 11, a memory 12, a storage device 13 such as a hard disk drive (HDD), and the Internet 40. It has a user interface (UI) device 15 including a communication interface (IF) 14, a touch panel or a liquid crystal display, and a keyboard. These components are connected to each other via a control bus 16.

  The CPU 11 executes predetermined processing based on a control program stored in the memory 12 or the storage device 13 to control the operation of the vehicle allocation management server 10. In the present embodiment, the CPU 11 has been described as reading and executing a control program stored in the memory 12 or the storage device 13, but the program is stored in a storage medium such as a CD-ROM and stored in the CPU 11. It is also possible to provide.

  FIG. 3 is a block diagram showing a functional configuration of the vehicle allocation management server 10 realized by executing the control program.

  As shown in FIG. 3, the vehicle allocation management server 10 of the present embodiment includes a user information registration unit 31, a control unit 32, an advertisement information storage unit 33, an advertisement selection unit 34, and a data transmission / reception unit 35. I have.

  In the user information registration unit 31, attribute information including the sex and age of the user who uses the taxi dispatch service is registered in advance. The user information registration unit 31 also registers information indicating whether or not user attribute information may be used to display advertisement information. Furthermore, credit information of each user is registered as user information for the settlement of taxi fare.

  For example, a user who uses the taxi dispatch service registers in advance various attribute information such as the user's name, email address, gender, date of birth, mobile phone number, and password from a registration screen as shown in FIG. . Further, on the registration screen shown in FIG. 4, it is selected whether or not to allow such attribute information to be used for display (or distribution) of advertisement information.

  When the user pre-registers such attribute information, for example, a user ID is issued, and the taxi dispatch service can be used by using the user ID and password.

  And the advertising information storage part 33 memorize | stores several advertising information with the target conditions of the subject who wants to distribute the advertising information. In the present embodiment, the configuration when the advertisement information storage unit 33 is provided in the vehicle allocation management server 10 will be described. However, the server for storing and managing the advertisement information is independent of the vehicle allocation management server 10. It is also possible to adopt a configuration such as An input example of advertisement information stored in the advertisement information storage unit 33 will be described with reference to FIGS.

  This advertisement information is registered in advance by the advertiser who wants to display the advertisement on the display screen of the taxi dispatch service. Target setting indicating what conditions the advertisement is to be displayed to the user , And distribution conditions for distributing advertisement information, advertisement contents, and the like. Target setting can be divided into an active condition that sets what kind of taxi is used to display an advertisement and a native condition that sets what kind of user wants to display an advertisement. .

  First, an advertiser who wants to set advertisement information inputs information on alighting place and a landing place (boarding place) as geographical conditions from an input screen as shown in FIG. You can specify the address, input the destination, specify the nearest station such as Shibuya, Shinjuku, or specify the location on the map. It has become.

  Then, in the example of the input screen shown in FIG. 5, next, an action to be appealed, that is, what kind of movement purpose (use purpose) is set to display advertisement information for a user who uses a taxi. It has become. In addition, this action to be appealed can be selected for business and private. The example of the input screen shown in FIG. 5 shows a case where “meal” is set as the appeal target behavior of the business category and “meal” is set as the appeal target behavior of the private category.

  Furthermore, as an additional condition, it is possible to set to which user the interests are to be distributed. In the example of the input screen shown in FIG. 5, settings are made such that advertisement information is distributed to users whose recent interest is “golf”.

  Note that, when inputting the appeal target action shown in FIG. 5, a pull-down menu is displayed, and an item to be set is selected from a plurality of preset items. An example of such pull-down menu items is shown in FIG.

  In FIG. 6, items such as “meal meal”, “meeting”, “commuting”, “customer visit”, “returning to office”, “training, etc.” and “others” can be selected as business classification items. It is shown. Further, in FIG. 6, an example of “Date”, “Meal”, “Shopping”, “Drinking party”, “Keio”, “Jibo”, and “Others” can be selected as private classification items. It is shown.

  Further, when the advertisement information is input, as shown in FIG. 7, the sex and age group conditions of the user desired to be advertised are set as the native conditions. In addition, in FIG. 7, it is possible to set a sex and an age group for every two targets, a 1st target and a 2nd target.

  Further, in FIG. 7, it is possible to set as an additional condition what hobby preference the user wants to distribute the advertisement information. In the example of the input screen shown in FIG. 7, the advertisement information is set to be distributed to a user who has selected “outdoor” as a hobby.

  Furthermore, although illustration is omitted, the posting period, the budget for the advertising expenses, and the number of distributions are input as distribution conditions through such an input screen.

  Finally, as shown in FIG. 8, the contents of the advertisement to be distributed to the user are input. In the example of the input screen shown in FIG. 8, titles 1 and 2, an explanation, and a URL are input. Also, an advertisement preview showing how the input advertisement content is actually displayed is displayed.

  By inputting such advertisement information, for example, advertisement information as shown in FIG. 9 is stored in the advertisement information storage unit 33.

  The data transmission / reception unit 35 accepts a taxi dispatch request from the mobile terminal device 20 together with information on the destination and the purpose of travel. Here, the purpose of movement is information indicating what purpose the user uses a taxi, that is, what action is planned to be performed at the destination.

  The advertisement selection unit 34 selects, from the advertisement information stored in the advertisement information storage unit 33, advertisement information that matches the destination and the movement purpose received by the data transmission / reception unit 35.

  The control unit 32 controls the advertisement information selected by the advertisement information selection unit 33 to be displayed on the screen of the mobile terminal device 20 that has made the vehicle allocation request.

  The control unit 32 calculates the taxi fare used and presents it to the mobile terminal device 20 after the user arrives at the destination using the taxi using the taxi dispatch service. At that time, the control unit 32 calculates the taxi usage fee so that the charge when the data receiving unit 35 accepts the purpose of movement is lower than the charge when the information about the purpose of movement is not accepted. To do.

  For example, when the information on the purpose of movement is input at the time of request for dispatch, the control unit 32 charges the taxi fare to the user as an amount obtained by subtracting a uniform xxx yen from the stipulated fare.

  In other words, since the taxi fare is reduced by XX yen by inputting the purpose of travel, it is expected that the percentage of users who input the purpose of travel will increase.

  In addition, when performing the dispatch process, the control unit 32 specifies the departure place (departure place: boarding place) of the dispatch request based on the position information of the mobile terminal device 20 that has requested the dispatch.

  Therefore, the advertisement selection unit 34 may select advertisement information that matches the information of the departure point specified by the control unit 32 in addition to the destination and the movement purpose.

  Further, when the data transmission / reception unit 35 receives information related to the user's recent interests at the time of the vehicle allocation request, the advertisement selection unit 34 displays the information related to the user's recent interests in addition to the destination and the movement purpose. The matched advertisement information may be selected.

  Furthermore, the advertisement selection unit 34 may select the advertisement information in consideration of user attribute information registered in the user information registration unit 31.

  Thus, by increasing the types and number of information used when selecting advertisement information, the appeal of the selected advertisement information to the user is enhanced, and more effective advertisement distribution can be performed.

  The advertisement selection unit 34 displays the user attribute information registered in the user registration unit 31 only when the user attribute information is registered to display the advertisement information. Select advertisement information in consideration.

  In general, a user of a taxi dispatch service is expected not to see the screen of the taxi dispatch application during a taxi ride. Therefore, in order to further enhance the display effect of the advertisement information, the control unit 32 displays the advertisement information selected by the advertisement selection unit 34 on the on-dispatch screen that displays that the taxi is being dispatched in response to the dispatch request. Control to display.

  Then, the control unit 32 controls to display at least one of the position of the taxi currently being dispatched and the time required for arrival on the screen displaying that the taxi is being dispatched.

  That is, there is a high probability that the user will see the on-call screen during the period from when the user makes a taxi dispatch request until the dispatched taxi arrives. In particular, when the position of the taxi currently being dispatched and the time required for arrival are displayed on the screen during the dispatch in the mobile terminal device 20, the user is often concerned about how many minutes the taxi will arrive and frequently dispatches. Expect to see the middle image. For this reason, it is possible to further improve the display effect of the advertisement information by displaying the advertisement information on the vehicle allocation screen.

  When a plurality of advertisement information is displayed on the screen of the mobile terminal device 20, the control unit 32 has a high degree of matching (or matches) with information used when the advertisement selection unit 34 selects advertisement information. Control so that the advertising information (the number of items is large) is displayed at the top of the screen.

  That is, it is possible to further increase the advertising information distribution effect by displaying the advertisement information having a higher degree of matching with the user's condition at a higher rank that is more easily noticed by the user.

  Next, the operation in the taxi dispatch system of this embodiment will be described in detail with reference to the drawings.

  First, the operation | movement at the time of making a dispatch request in the portable terminal device 20 is demonstrated with reference to FIGS.

  A user who wants to make a taxi dispatch request activates a taxi dispatch application installed in the mobile terminal device 20 and makes a car dispatch request from a display screen as shown in FIG. 10, for example. At this time, the user first inputs information on a destination (alighting place) when using a taxi.

  In the example of the display screen illustrated in FIG. 10, a state in which the user designates the destination 62 by touching a place where the user wants to go on the map on which the current location 61 is displayed is illustrated. Although omitted here, it is also possible to set a pick-up time when making a request for dispatch and request a taxi that can reach the pick-up place within this pick-up time.

  When such a destination 62 is input, a planned route from the current location 61 to the destination 62 is displayed on the mobile terminal device 20. An example of such a planned route display screen is shown in FIG.

  Although the present embodiment will be described using the case where the current location 61 is automatically set as a landing location (departure), it is possible to set a location designated by the user as a landing location (departure). There are cases like this.

  Subsequently, in the mobile terminal device 20, a questionnaire input screen as shown in FIG. 12 is displayed, and the user inputs information such as the purpose of movement. In the display screen example shown in FIG. 12, the input fields are divided depending on whether the purpose of movement is business or private. The user touches one of the input fields to perform a pull-down operation, so that the candidate for the movement purpose to be input is displayed, and the movement purpose can be selected from the displayed candidates. .

  In addition, when entering the purpose of travel, the content “Please answer the questionnaire that will be discounted when you answer” is displayed, and if you enter the questionnaire, the taxi fee will be discounted The user is notified. That is, the user who sees such a display is expected to consider inputting information such as the purpose of travel if the taxi fare is discounted.

  A state in which the purpose of movement is input on the questionnaire input screen shown in FIG. 12 will be described with reference to FIG. The example of the display screen shown in FIG. 13 shows a state in which the “Private” input field is pulled down to select the movement purpose “Drinking party”.

  When the input for the purpose of movement is completed, the user inputs the number of passengers and recent interests. FIG. 14 shows an example of a display screen after the number of passengers and recent interests are input. FIG. 14 shows a case where the information “2 people” is input in the passenger number input field and the information “fashionable” is input in the “recent interests” input field.

  In addition, when performing this questionnaire input, it is also possible to input information while displaying map information indicating a taxi position during dispatch. Specifically, a screen as shown in FIG. 15 is displayed by touching the character display “display map during dispatch” in the display screen example shown in FIG.

  In the example of the display screen shown in FIG. 15, it is possible to input a questionnaire regarding the purpose of movement while looking at the map information during dispatching, where the position information 63 of the taxi being dispatched and the current location 61 are displayed. In FIG. 15, the time required for arrival with the content “10 minutes until arrival” is displayed.

  Next, FIG. 16 shows an example of items that can be selected when inputting such a questionnaire.

  For example, in the “business” column for the purpose of movement, options such as work, meeting, dinner, visit to customer, return to office, training, etc. are prepared. In the “Private” column for the purpose of movement, choices such as date, dinner party, shopping, drinking party, celebration, banquet, and others are prepared. In this example of items that can be input, the items are the same as the items of the action to be appealed when inputting the advertisement information shown in FIG. 6, but they are not necessarily the same.

  In the “Recent Impressions” column, there are options such as fashion, sports, shopping, travel, soccer, golf, the Olympics, and so on.

  FIG. 17 shows an example in which “meeting” of the business classification is selected as the movement purpose and “golf” is selected as the recent interest.

  In this way, the advertisement selection unit 34 determines the origin, destination, movement purpose, hobbies / recent interests information, and attributes of the user who requested the distribution, which are input at the mobile terminal device 20 when the vehicle allocation request is made. Based on the information and the registered contents of the advertisement information as shown in FIG. 5, the advertisement information that is considered to have a high appeal effect to the user who made the vehicle allocation request is selected.

  Specifically, the advertisement selection unit 34 determines the geographical conditions in the advertisement information, the origin at the time of the dispatch request, the degree of coincidence of the destination, the use in the advertisement information, the purpose of movement, the hobbies / recent interests, and the recent interests. The degree of coincidence, age group and gender, and the degree of coincidence of the user's attribute information are comprehensively determined, and advertisement information that is considered to have a high appeal effect to the user who requested the vehicle allocation is selected.

  Next, the operation in the vehicle allocation management server 10 that has received the vehicle allocation request input in the mobile terminal device 20 will be described with reference to the flowchart of FIG.

  When the vehicle allocation management server 10 receives a vehicle allocation request from the mobile terminal device 20 (yes in step S101), the vehicle allocation management server 10 performs a vehicle allocation process based on the received vehicle allocation request, and picks up the taxi closest to the place where the vehicle allocation request was made. A process of going to (departure place, boarding place) is performed (step S102).

  And when the purpose of movement is not included in the received dispatch request (in step S103, no), the control part 32 produces | generates a dispatching display, without including advertisement information (step S104).

  Then, when the movement request is included in the received dispatch request (yes in step S103), the advertisement selection unit 34 stores a plurality of information stored in the advertisement information storage unit 33 based on the destination and the movement purpose. Advertisement information to be distributed to the user is selected from the advertisement information (step S105). As described above, in addition to the destination and the purpose of travel, when the origin, recent impressions, and attribute information are available, the advertisement selection unit 34 considers such information and performs the advertisement. Select information.

  And the control part 32 produces | generates the display during dispatch including the advertisement information selected by the advertisement selection part 34 (step S106).

  Finally, the control unit 32 distributes the generated in-vehicle display display so as to be displayed on the mobile terminal device 20 (step S107).

  19 and 20 show examples of the display during dispatching displayed on the mobile terminal device 20 in this way.

  19 and 20 are display screen examples when, for example, “Shibuya” is designated as the destination, “Drinking party” is selected as the moving purpose, and “Fashion” is selected as the recent admiration.

  In the example of the display screen shown in FIG. 19, the position information 63 of the taxi currently being dispatched is shown in the map information in the vicinity together with the current position 61 of the user who has requested the dispatch.

  Then, the selected advertisement information is displayed as “profit information” under the surrounding map information. Note that the information “Bar ADVOCAAT” displayed at the top of the advertisement information in FIG. 19 has the highest degree of matching with the various pieces of information of this user.

  And the user who is waiting for the taxi currently dispatching sees the information of the store in Shibuya which moves from now on when seeing such a display during dispatching. In particular, since this user has selected “Drinking Party” as the moving purpose, there is a possibility of using the store indicated in this advertisement information if the user does not reserve the store to be used. Even when a store to be used is already reserved, there is a possibility that the store indicated in the advertisement information is used as a secondary party.

  In particular, in the display screen example as shown in FIG. 19, discount coupon display is also performed, so that the possibility of using a store displayed as advertisement information is increased.

  In the example of the display screen shown in FIG. 19, since the time required for arrival of a taxi is displayed as “10 minutes to arrive”, the user looks at this on-call dispatch screen until the taxi arrives. It is likely to continue.

  In addition, this during-allocation screen can be switched in a tab format, and the user can view more “discount information”. FIG. 20 shows a screen display example when the user selects the “profit information” tab.

  In the screen display example shown in FIG. 20, information other than the time required until arrival of a taxi is “profit information”, and more advertising information is displayed.

  The user who requested the taxi dispatch in this way gets on the arrived taxi, heads for the purpose, and arrives at the destination, and the fee is calculated.

  The operation of this charge calculation process is shown in the flowchart of FIG.

  In the vehicle allocation management server 10, when the purpose of movement is input at the time of the vehicle allocation request (yes in step S201), the control unit 32 calculates the usage fee to the destination and then discounts, for example, XX circle A usage fee to be finally charged to the user is calculated (step S202).

  In addition, when the purpose of movement is not input at the time of request for dispatch (no in step S201), the control unit 32 calculates the usage fee to the destination as usual without discounting (step S203).

  And the control part 32 transmits the calculated usage charge to the portable terminal device 20 (step S204).

  When the user pays a taxi usage fee, payment is made using, for example, credit card information that has been input in advance.

  With the processing as described above, the relationship between the screen contents displayed on the mobile terminal device 20 and the charge calculation when using the taxi dispatch service of the present embodiment will be described with reference to FIG.

  The vehicle allocation management server 10 displays an advertisement on a display screen during vehicle allocation when the purpose of movement is input in the vehicle allocation request received from the mobile terminal device 20. In particular, since the screen display during dispatch is likely to be seen by the user while waiting for dispatch, and the frequency is high, the advertisement effect when the advertisement is displayed is also enhanced. When the advertisement is displayed and the taxi arrives at the destination and the charge is calculated, the usage fee is discounted as a price for the advertisement display.

  In addition, when the purpose of movement is not input in the vehicle allocation request received from the mobile terminal device 20, the vehicle allocation management server 10 does not display an advertisement on the display screen during vehicle allocation. By not displaying the advertisement, when the taxi arrives at the destination and the charge is calculated, the charge is calculated as usual without discount.

  By performing the processing as described above, according to the taxi dispatch system of the present embodiment, the dispatch management server 10 receives a taxi dispatch request from the mobile terminal device 20, and according to the received dispatch request, It is possible to display effective advertisement information on the screen of the mobile terminal device 20 when dispatching a vehicle.

  Specifically, in the taxi dispatch system according to the present embodiment, not only the destination of the user but also the purpose of travel and departure, information on hobbies and recent impressions, and attribute information such as the user's gender and age are also included. The advertisement information is selected and displayed on the mobile terminal device 20. Therefore, for example, advertising information related to shopping is displayed for users who use taxis for shopping purposes, and advertising information related to business hotels and rental conference rooms is displayed for users who use taxis for business purposes. In the case of a taxi user, advertisement information such as a restaurant or shop suitable for a date is displayed.

  As a result, it is possible to achieve a distribution of advertising information that has a higher appeal effect to the user, that is, a higher advertising effect, compared to the case of selecting advertising information to be displayed based on only the destination. .

  Further, such advertisement information is included in a taxi dispatch display in the mobile terminal device 20 and displayed. Therefore, when the user views the mobile terminal device 20 while waiting for a taxi to be dispatched, the user also sees the displayed advertisement information, thereby realizing highly effective advertisement distribution.

  Furthermore, in the taxi dispatch system of this embodiment, advertisement information regarding the destination and the moving purpose is displayed to the user who is almost certain to actually move to the destination. It is possible to achieve highly effective advertisement distribution compared to a case where advertisement information relating to a destination is displayed on a search result screen or the like when searching for information on a destination.

  For example, even if advertising information about the destination of the trip is displayed to a user who simply wants to travel in the future and searches for the destination of the trip on a personal computer etc., there is a possibility that the user will not actually go to the destination In some cases, the advertising effect is not so high. In addition, even if advertisement information about the destination is displayed to a user who is searching for directions to a destination such as route search or road information search, there is a possibility that the destination does not actually go to the destination. Even if the user actually goes to the destination, there is a possibility that a considerable time has passed after the advertisement is displayed until the user actually goes to the destination.

  On the other hand, in the taxi dispatch system according to the present embodiment, the user who has requested the dispatch by designating the destination is sure to move to that destination almost 100% unless canceling the dispatch request. In addition, since the time from when the advertisement is displayed until the user arrives at the destination is only the travel time, highly effective advertisement distribution can be realized.

[Modification]
Although the above embodiment has been described using a case where a taxi dispatch request is made from a mobile terminal device 20 such as a smartphone, a tablet terminal, or a laptop computer, the present invention is not limited to such a case. For example, the present invention can be similarly applied even when a taxi dispatch request is made from a fixed terminal device such as a desktop personal computer.

  Moreover, although the said embodiment demonstrated using the case where it uses by downloading and installing the taxi dispatch application to the portable terminal device 20, this invention is not limited to such a case. For example, the present invention can be similarly applied even in a case where a taxi dispatch site is accessed from the mobile terminal device 20 by using a browser or the like without using such an application and a vehicle dispatch request is made.

  Furthermore, although the said embodiment demonstrated the case where this invention was applied to the taxi dispatch system which performs the dispatch request of a taxi from the portable terminal device 20 with respect to the dispatch management server 10, this invention is not limited to this. Absent. In other words, the present invention can be similarly applied to a paid transportation vehicle dispatching system that makes a request for dispatching a paid transportation vehicle such as a taxi, a hire, a chartered bus, or a velo taxi.

10 Vehicle allocation management server 11 CPU
12 Memory 13 Storage Device 14 Communication Interface (IF)
DESCRIPTION OF SYMBOLS 15 User interface (UI) apparatus 16 Control bus 20 Portable terminal device 30 Wireless LAN terminal 31 User information registration part 32 Control part 33 Advertisement information storage part 34 Advertisement selection part 35 Data transmission / reception part 40 Internet 41 Mobile telephone communication network 42 Base station 61 Current location 62 Destination 63 Location information of taxi during dispatch

Claims (10)

Storage means for storing a plurality of pieces of advertisement information together with target conditions of a target person who wants to distribute the advertisement information;
Accepting means for accepting a request for dispatch of a paid transportation vehicle from a terminal device together with information on a destination and a movement purpose;
Selecting means for selecting, from the advertising information stored in the storage means, advertising information that matches the destination and the moving purpose received by the receiving means;
Display control means for controlling the advertisement information selected by the selection means to be displayed on the screen of the terminal device that has requested the vehicle allocation;
Charge calculation means for calculating a charge for using a paid transportation vehicle so that the charge when the information for movement is received by the reception means is lower than the charge when the information for movement is not received;
Paid transportation vehicle dispatch system equipped with. Further comprising a specifying means for specifying the location of the dispatch request based on the location information of the terminal device that has requested the dispatch;
It said selection means is paid transportation vehicle distribution system according to claim 1, wherein selecting the advertisement information that matches the departure of information specified by the specifying means in addition to the destination and the purpose of the trip. The accepting means accepts information on recent interests of the user when requesting a vehicle dispatch,
The paid transportation vehicle allocation system according to claim 1 or 2 , wherein the selection means selects advertisement information that matches information on a user's recent interests in addition to a destination and a movement purpose. It further comprises a registration means for preregistering attribute information including the user's sex and age,
The paid transportation vehicle dispatch system according to any one of claims 1 to 3 , wherein the selection means selects advertisement information in consideration of user attribute information registered in the registration means. The selection means considers the user attribute information registered in the registration means only when the user's attribute information may be used to display the advertisement information. The paid transportation vehicle dispatch system according to claim 4 , wherein the advertisement information is selected. Wherein the display control unit, on the screen to indicate that in accordance with the dispatch request is being dispatched to paid transportation vehicle, any one of claims 1 to 5 for controlling to display the advertisement information selected by said selection means The paid transportation vehicle dispatch system described. The display control means controls to display at least one of a position of a paid transportation vehicle being dispatched and a required time until arrival on a screen that displays that the paid transportation vehicle is being dispatched. The paid transportation vehicle dispatch system according to 6 . The paid transport according to any one of claims 1 to 7 , wherein the display control means controls the advertisement information having a higher degree of coincidence with information used when the advertisement information is selected by the selection means to be displayed at a higher position on the screen. Vehicle dispatch system. The paid transportation vehicle distribution system according to any one of claims 1 to 8 , wherein the paid transportation vehicle is one of a taxi, a hire, a chartered bus, or a vero taxi. An accepting step of accepting a request for dispatch of a paid transportation vehicle from a terminal device together with information on a destination and a movement purpose;
A selection step of selecting advertisement information that matches the destination and movement purpose received in the reception step, from among a plurality of advertisement information stored together with the target condition of the target person who wants to distribute the advertisement information;
A display control step for controlling the advertisement information selected in the selection step to be displayed on the screen of the terminal device that has requested the vehicle allocation;
A charge calculation step of calculating a charge for using a paid transportation vehicle so that the charge when the information for movement is accepted in the reception step is lower than the charge when the information for movement is not accepted;
A program that causes a computer to execute.

Images