JP6182683B1 - Promotion device, promotion method, program, and recording medium - Google Patents

Abstract

The acquisition unit (101) acquires, for a plurality of products purchased by the shopper in the past, statistics of intervals of purchase dates and times when the shopper and other shoppers purchased each product a plurality of times. The determination unit (102) determines a promotion period for promoting each product from the acquired statistics. The search unit (103) searches for advantageous market information indicating that each product can be purchased under conditions more advantageous than the conditions under which each product was last purchased. A presentation part (104) will present the said purchase history to the said shopper, if the request | requirement which requests | requires the presentation of the purchase history which concerns on each goods of the said shopper is received from a shopper. Then, the presentation unit (104) may obtain advantageous market information for each product from the last purchase until the promotion period determined for each product elapses. The obtained advantageous market information is presented together with the purchase history of each product.

Description

  The present invention relates to a promotion device, a promotion method, a program, and a recording medium, and more particularly to promotion of a product that may be repeatedly purchased.

  Generally, when a shopper purchases a product on a shopping site, a purchase history is registered in association with the shopper, and the shopper can search his / her purchase history. In addition, a product purchased in the past can be purchased again from the purchase history list, and a shopper often purchases a product to be repeatedly purchased from the purchase history list. In view of such a situation, there is a demand for merchandise sellers to effectively promote repurchase when browsing the purchase history, and various techniques have been proposed.

  For example, Patent Document 1 includes an estimated order date calculated from a planned order date and a past order date input by a customer to a customer who repeatedly purchases the consumable item. A technique for presenting a list of consumables is disclosed. The purpose of this technology is to prevent forgetting to place an order by prompting the user to purchase again by presenting an estimated order date and an expected order date for consumable items that are repeatedly purchased.

JP 2013-164707 A

  However, in the above technique, it takes time and effort for the customer to input the scheduled order date. In addition, there is a problem that the expected date of the order obtained from the past order history is not always accurate.

  The present invention solves the above-described problems, and provides a promotion device, a promotion method, a program, and a recording medium suitable for promoting a product that may be repeatedly purchased for an appropriate period of time. The purpose is to do.

The promotion device according to the first aspect of the present invention is:
For a plurality of products that a shopper has purchased in the past, an acquisition unit that acquires statistics of the purchase date and time at which the shopper and other shoppers purchased each product a plurality of times;
A determination unit that determines a promotion period for promoting each product from the acquired statistics,
A search unit that searches for advantageous market information indicating that each product can be purchased under conditions more favorable than the last purchase of each product;
When a request for presenting a purchase history related to each product of the shopper is received from the shopper, a presentation unit that presents the purchase history to the shopper,
If the advantageous market information for each product is obtained by the search unit from the last purchase of each product until the promotion period determined for each product passes, It is characterized by presenting the advantageous market information obtained together with the purchase history of each product.

In the promotion device according to the above aspect,
The determination unit is characterized in that the promotion period is a sum of an average of the intervals and a value obtained by multiplying a standard deviation of the intervals by a predetermined value.

In the promotion device according to the above aspect,
If the number of purchases made by the shopper and the other shopper is less than a significant number, the determination unit sets the promotion period to be absent.

In the promotion device according to the above aspect,
If the shopper has purchased each product a plurality of times, the presenting unit is purchased last after the promotion period determined for each product has elapsed since the last purchase of each product. Regardless of whether it is more advantageous than the conditions, market information is presented along with the purchase history of each product.

In the promotion device according to the above aspect,
The presenting unit searches the purchase history of the shopper and presents to the shopper only the products purchased multiple times and the products that may be purchased multiple times.

In the promotion device according to the above aspect,
The acquisition unit acquires the statistics of the interval based on the purchase date and time of the shopper and the purchase date and time of another shopper having a purchase history similar to the purchase history of the shopper. To do.

In the promotion device according to the above aspect,
The presenting unit includes the market information including statistical information about a price at which the shopper and the other shopper actually purchased the products.

In the promotion device according to the above aspect,
The presenting unit highlights the market information if each product is sold at a price lower than the price purchased by the shopper.

The promotion method according to the second aspect of the present invention is:
A promotion method executed by a promotion device,
An acquisition step in which the promotion device acquires statistics of intervals of purchase date and time when the shopper and the other shopper have purchased each of the products a plurality of times for a plurality of products that the shopper has purchased in the past.
A determination step in which the promotion device determines a promotion period for promoting each product from the acquired statistics;
A search step in which the promotion device searches for advantageous market information indicating that each product can be purchased under conditions more advantageous than the conditions under which each product was last purchased;
The promotion device comprises a presentation step of presenting the purchase history to the shopper when a request for requesting the presentation of the purchase history related to each of the products of the shopper is received from the shopper,
In the presenting step, the promotion device can obtain the advantageous market information for each product until the promotion period determined for each product has elapsed since the last purchase of each product. The advantageous market information obtained is presented together with the purchase history of each product.

The program according to the third aspect of the present invention is:
Computer
For a plurality of products that a shopper has purchased in the past, an acquisition unit that acquires statistics of the purchase date and time at which the shopper and other shoppers purchased each product a plurality of times;
A determination unit that determines a promotion period for promoting each product from the acquired statistics,
A search unit that searches for advantageous market information indicating that each product can be purchased under conditions more favorable than the last purchase of each product;
When a request for presenting a purchase history related to each product of the shopper is received from the shopper, the shopper functions as a presentation unit that presents the purchase history,
If the advantageous market information for each product is obtained by the search unit from the last purchase of each product until the promotion period determined for each product passes, It is characterized by functioning so as to present advantageous market information obtained together with the purchase history of each product.

A non-transitory computer-readable recording medium according to the fourth aspect of the present invention is provided.
Computer
For a plurality of products that a shopper has purchased in the past, an acquisition unit that acquires statistics of the purchase date and time at which the shopper and other shoppers purchased each product a plurality of times;
A determination unit that determines a promotion period for promoting each product from the acquired statistics,
A search unit that searches for advantageous market information indicating that each product can be purchased under conditions more favorable than the last purchase of each product;
When a request for presenting a purchase history related to each product of the shopper is received from the shopper, the shopper functions as a presentation unit that presents the purchase history,
If the advantageous market information for each product is obtained by the search unit from the last purchase of each product until the promotion period determined for each product passes, Records a program that functions to present the advantageous market information obtained together with the purchase history of each product.

  The recording medium may be a non-transitory recording medium and can be distributed and sold independently of the computer. Here, the non-temporary recording medium refers to a tangible recording medium. Non-temporary recording media are, for example, compact disks, flexible disks, hard disks, magneto-optical disks, digital video disks, magnetic tapes, semiconductor memories, and the like. The transitory recording medium refers to the transmission medium (propagation signal) itself. The temporary recording medium is, for example, an electric signal, an optical signal, an electromagnetic wave, or the like. The temporary storage area is an area for temporarily storing data and programs, and is, for example, a volatile memory such as a RAM (Random Access Memory).

  According to the present invention, it is possible to provide a promotion device, a promotion method, a program, and a recording medium suitable for promoting a product that may be repeatedly purchased for an appropriate period.

It is a figure which shows the relationship between the promotion apparatus which concerns on embodiment of this invention, a shopper terminal, a shop terminal, and a shopping server. It is a figure which shows the example of the communication performed between a promotion apparatus, a shopper terminal, and a shopping server. It is a figure showing the outline composition of the typical information processor with which the promotion device concerning the embodiment of the present invention is realized. It is a figure showing the outline composition of the promotion device concerning an embodiment. It is a figure for demonstrating the purchase history table which concerns on embodiment. It is a figure for demonstrating the purchase history shown to a shopper. It is a figure for demonstrating the purchase history and market condition information which are shown to a shopper. It is a figure for demonstrating the purchase history and market condition information which are shown to a shopper. It is a figure for demonstrating a repeat list. It is a figure for demonstrating the purchase history and market condition information which are shown to a shopper. It is a flowchart for demonstrating the promotion process which the promotion apparatus which concerns on embodiment performs.

(1. Overall configuration)
The promotion device 100 according to the embodiment of the present invention is connected to the Internet 500 as shown in FIG. In addition to the promotion device 100, the Internet 500 includes shopper terminals 201, 202-20m (hereinafter collectively referred to as “shopper terminal 200”) and shop terminals 301, 302-30n (hereinafter collectively referred to as “shopper terminal 200”). And the shopping server 400 are connected to each other.

  The promotion device 100 is a device that presents a shopper's purchase history in the electronic market. The promotion device 100 is a device that promotes a product to a shopper.

  The shopper terminal 200 is a terminal used by a shopper who browses and purchases products sold by a shop in the electronic market.

  The shop terminal 300 is a terminal used by a shop that sells products in the electronic market.

  The shopping server 400 is a device that manages an electronic market where goods and services are bought and sold on the Internet.

  The relationship between the promotion device 100 and the shopping server 400 is not limited to that shown in FIG. For example, the promotion device 100 may be directly connected to the shopping server 400, or the promotion device 100 and the shopping server 400 may be integrated.

  FIG. 2 shows an example of communication performed between the promotion device 100, the shopper terminal 200, and the shopping server 400 in the present application.

  First, a request (purchase request) for purchasing a product is sent from the shopper terminal 200 to the shopping server 400 (S1).

  When the shopping server 400 accepts the purchase request, the shopping server 400 performs the purchase procedure. When the purchase procedure is completed, the shopping server 400 stores the purchase history in the shopping server 400 or in an external storage device (S2). Shopping server 400 receives purchase requests from a plurality of shopper terminals 200, and stores purchase histories as needed.

  The shopper terminal 200 transmits a request (presentation request) for requesting presentation of purchase history to the promotion device 100 (S3).

  When the promotion device 100 accepts the presentation request, the promotion device 100 acquires the purchase history of the shopper who has sent the presentation request by accessing the external storage device that the shopping server 400 has or not (S4).

  The promotion device 100 determines a promotion period for each product based on the purchase date and time of the purchase history stored in the storage device (S5).

  The promotion device 100 accesses the shopping server 400 to search for and obtain advantageous market information about the product included in the purchase history of the shopper who sent the presentation request (S6).

  The promotion device 100 transmits the purchase history to the shopper terminal 200, and transmits advantageous market information along with the purchase history during the promotion period (S7).

  Note that the communication in FIG. 2 is an example, and the present invention is not limited to this. For example, when the promotion device 100 and the shopping server 400 are configured integrally, the communication is appropriately omitted. Moreover, the promotion apparatus 100 may determine a promotion period beforehand about the goods handled in an electronic market before accepting a presentation request.

(2. Outline configuration of information processing apparatus)
A physical configuration of a typical information processing apparatus 600 that realizes the promotion apparatus 100 according to the embodiment of the present invention will be described.

  As shown in FIG. 3, the information processing apparatus 600 includes a CPU (Central Processing Unit) 601, a ROM (Read Only Memory) 602, a RAM (Random Access Memory) 603, a storage device 604, and a NIC (Network Interface Card). 605, an image processing unit 606, an audio processing unit 607, a display 608, a speaker 609, and a controller 610.

  The CPU 601 controls the operation of the information processing apparatus 600 as a whole, is connected to each component, and exchanges control signals and data.

  The ROM 602 stores an operating system program and various data necessary for controlling the operation of the entire information processing apparatus 600.

  The RAM 603 is for temporarily storing data and programs, and holds programs and data read from the storage device 604 and other data necessary for communication.

  The storage device 604 includes a hard disk, a flash memory, and the like, and stores data to be processed by the information processing device 600. Further, the storage device 604 may be configured to include a device that reads data from a recording medium such as a CD (Compact Disc).

  The NIC 605 is used to connect the information processing apparatus 600 to a computer communication network such as the Internet, and communicates with other information processing apparatuses and the like via the NIC 605.

  The image processing unit 606 processes the data read from the storage device or the like by the CPU 601 or an image arithmetic processor included in the image processing unit 606 and records the processed data in a frame memory included in the image processing unit 606. The image information recorded in the frame memory is converted into a video signal at a predetermined synchronization timing and output to the display 608.

  The audio processing unit 607 converts the data read from the storage device or the like into an analog audio signal and outputs it from the speaker 609.

  The controller 610 receives an instruction input from the user.

  Hereinafter, the display device 100 realized in the information processing apparatus 600 will be described with reference to FIGS. 1 to 11. When the information processing apparatus 600 is turned on, a program that functions as the promotion apparatus 100 according to the embodiment is executed, and the promotion apparatus 100 according to the embodiment is realized.

(3. Outline configuration of promotion device of embodiment)
As illustrated in FIG. 4, the promotion device 100 according to the first embodiment includes an acquisition unit 101, a determination unit 102, a search unit 103, and a presentation unit 104.

  In the present embodiment, the CPU 601 and the NIC 605 cooperate to function as the acquisition unit 101, the search unit 103, and the presentation unit 104. Further, the CPU 601 functions as the determination unit 102.

  The acquisition unit 101 acquires, for a plurality of products purchased by the shopper in the past, statistics on the purchase date and time intervals at which the shopper and other shoppers purchased each product a plurality of times.

  For example, the purchase history DB 700 stores the purchase history of shoppers in the electronic market. The purchase history DB 700 may be included in the promotion device 100 or an external device. The purchase history DB 700 stores a purchase history table 700a (FIG. 5).

  The purchase history table 700a (FIG. 5) includes a product ID 700a1 of a purchased product, a shop ID 700a2 of a shop that sells the product, a shopper ID 700a3 of a shopper that purchased the product, and a purchase date and time 700a4 of the product. And the purchase price 700a5 of the product are registered in association with each other.

  The first line of the purchase history table 700a in FIG. 5 shows that the product 1 (product ID “1”) is sold by the shop x (shop ID “x”) and “2016” is issued by the shopper A (shopper ID “A”). It indicates that it was purchased for “2000 yen” at 0:00 on January 1st.

  For example, referring to the purchase history table 700a in FIG. 5, the acquisition unit 101 refers to the products 1, 2,... The purchase date / time of shopper A and the purchase date / time of a shopper other than shopper A are acquired. And the acquisition part 101 calculates | requires the statistics of the space | interval of the purchase date / time of shoppers other than shopper A and shopper A about each of the goods which shopper A purchased several times.

  For example, it is assumed that the product 1, the product 3, and the product 5 are products purchased by the shopper A multiple times. The acquisition unit 101 acquires the purchase interval of the shopper A from the purchase date and time of “shopper A” on January 1, 2016, “1st, February 1, 2016”, and “3, 1 March 2016”. For "31 days and 1 hour" and "29 days and 2 hours". Also, from the purchase date and time of “Shoppers B” other than Shopper A “10 January 2016, 10:00” and “February 2, 2016 12:00”, the purchase interval is “23 hours 2 hours”. From the purchase date and time “January 3, 2016 at 11:00” and “January 31, 2016 at 11:00”, the purchase interval is determined as “28 days”. The acquisition unit 101 similarly obtains the purchase interval for the products 3 and 5. Then, the acquisition unit 101 obtains an interval distribution for each of the products 1, 3, and 5.

  The determination unit 102 determines a promotion period for promoting each product from the acquired statistics.

  The promotion period is a period during which a next product may be purchased after a certain product is purchased, and is a period during which the shopper is encouraged to purchase the product. The promotion period is determined for each product.

  Here, the determination unit 102 sets the promotion period to the sum of the average of the intervals and a value obtained by multiplying the standard deviation of the intervals by a predetermined value.

  The predetermined value may be any value as long as it is a positive constant, but 1 or 2 is a preferable value. A value obtained by adding a value obtained by multiplying the average of the intervals by 1 or 2 of the standard deviation is a value at which the interval of about 84% to about 98% is less than or equal to the value when the distribution of the interval follows a normal distribution. It is. In other words, a value obtained by adding a value obtained by multiplying the average of the intervals by one or two of the standard deviations indicates that many shoppers who repeatedly purchased the product repeatedly purchased the product within the period indicated by the value. Value. Therefore, if it is purchased repeatedly, there is a high possibility that it will be purchased within the period indicated by this value, and this period is set as the promotion period.

  For example, if the average interval is 30 days and the standard deviation is 5 days, the determination unit 102 obtains the promotion period as 35 days (= 30 + 5 × 1).

  Further, the determination unit 102 determines that there is no promotion period if the number of purchases made multiple times by the shopper and other shoppers does not reach a significant number.

  For example, when only a small number of intervals are obtained from the purchase date and time of the shopper A and another shopper for the product 3, the determination unit 102 determines the promotion period for the product 3 as 0 days. That is, no promotion is performed for the product 3.

  The significant number can be appropriately set by a person who manages the promotion device 100, and the value may be set in advance. Or, after comparing the number of purchases multiple times with a constant, the standard deviation of the interval is larger than the average value of the interval, for example, the standard deviation is larger than 0.5 times the average, etc. In this case, it may be determined that the number of purchases made a plurality of times is less than a significant number.

  The search unit 103 searches for advantageous market information indicating that each product can be purchased under conditions more advantageous than the conditions under which each product was last purchased.

  Market information indicates the status of buying and selling products in the electronic market, and includes the current sales price and the degree of popularity. Advantageous conditions are favorable conditions for shoppers, such as low selling prices, free shipping, and some benefits. The advantageous market information is market information indicating that the product can be purchased under such advantageous conditions.

  For example, the search unit 103 searches for market information that is more advantageous than the conditions when the shopper A last purchased the product 1, the product 3, and the product 5 that the shopper A purchased a plurality of times.

  The presentation unit 104 presents the purchase history to the shopper when a request for presentation of the purchase history relating to each product of the shopper is received from the shopper.

  For example, when the presentation unit 104 receives a purchase history presentation request from the shopper terminal 200 of the shopper A, the presentation unit 104 transmits a page 800 illustrated in FIG. 6 to the shopper terminal 200.

  The page 800 is a page showing a purchase history of the shopper A in the electronic market. The page 800 includes information such as a product purchased in the past, a purchase date and time, a purchase price, and a shop where the product is sold. In addition, when a button 801 is clicked on the page 800, a procedure for purchasing the same product again from the same shop can be started.

  Then, the presentation unit 104, when advantageous market information for each product is obtained by the search unit 103 from the last purchase of each product until the promotion period determined for each product elapses, The obtained advantageous market information is presented together with the purchase history of each product.

  For example, the promotion period is determined to be 35 days for the product 1 repeatedly purchased by the shopper A, and the 35 days have passed since the date and time when the shopper A last purchased the product 1 (0 March 1, 2016). Assume that shopper A makes a purchase history presentation request. Then, the presentation unit 104 causes the search unit 103 to search for market information about the product 1, and the sales price of the product 1 that is currently lower than the purchase price “2010 yen” when the shopper A last purchased at the shop x. It is assumed that information sold for “1960 yen” is obtained. In this case, as shown in FIG. 7, the presentation unit 104 displays a page 800 including market information 802 indicating that the product 1 is currently being sold for “1960 yen” at the shop x along with the purchase history. It is transmitted to the shopper terminal 200 of shopper A.

  In page 800, product 2 is not a product repeatedly purchased by shopper A, so market information is not presented. Moreover, although the goods 3 are goods purchased repeatedly, since the promotion period is 0, market information is not shown.

  The presentation unit 104 highlights the market information if each product is sold at a price lower than the price purchased by the shopper.

  For example, it is made more conspicuous than other information by applying colors and decorations different from other parts.

  When obtaining favorable market information, the conditions to compare with the current sales conditions are not limited to the conditions at the time of the last purchase, but the average conditions at the time of purchase so far, For example, the purchase price may be compared with the highest purchase price.

  According to the present embodiment, it is possible to continuously promote a product that may be repeatedly purchased while being highly likely to be repeatedly purchased together with a purchase history. When the shopper browses the purchase history, it is often considered to purchase a product purchased in the past again, and by promoting the purchase history together with the purchase history, effective sales can be promoted.

  For promotion of products to shoppers, estimate the interval between the last purchase of a product and the next purchase, and promote the product only before the estimated next purchase Techniques are known. In such a method, the promotion can be performed only once, and if the timing is shifted, the effect of the promotion is reduced. Therefore, it is necessary to accurately estimate the interval for each shopper.

  However, according to the present embodiment, every time a shopper browses the purchase history during the promotion period, it is not necessary to determine the promotion period for each shopper and does not require an accurate estimation of the repeated purchase interval. Promotion can be continued repeatedly.

  In addition, according to the present embodiment, products that are not repeatedly purchased (for example, DVDs and books of the same issue with the same title), or products that the shopper has not repeatedly purchased (for example, products that the shopper did not want to purchase again) ) Is not promoted. With such a configuration, it is possible to reduce an unnecessary burden in browsing the information of the shopper and an uncomfortable feeling due to being sold at a lower price than the time of purchase.

  Further, according to the present embodiment, the promotion is not performed when the number of times the product is purchased a plurality of times is less than a significant number. When it is considered that the estimation of the period of time that a shopper may repeatedly purchase cannot be performed with high accuracy, by suppressing the promotion, processing that is not effective for the shopper can be omitted, and the processing burden can be suppressed. .

  In addition, although the presentation part 104 is the goods purchased repeatedly in the past, you may make it not present market information about goods which have not purchased for a long period of time. The manager of the promotion device 100 can set the long-term value as appropriate.

  With such a configuration, products that have been purchased repeatedly in the past, but for products that have not been purchased for a long period of time, by displaying unnecessary promotion information, shoppers browsing the purchase history recently purchased repeatedly. You can attract shoppers' attention to the market information of the products they have.

  In addition, if the shopper has purchased each product a plurality of times, the presentation unit 104 may purchase the product after the promotion period determined for each product has elapsed since the last purchase of each product. Regardless of whether it is more advantageous than the conditions, market information is presented together with the purchase history of each product.

  For example, after the promotion period “35 days” for the product 1 has elapsed, the shopper A requests the purchase history to be presented. At that time, the market information retrieved by the search unit 103 indicates that the shopper A Suppose that they did not show any more favorable conditions than when purchased. In this case, as illustrated in FIG. 8, the presentation unit 104 transmits a page 800 including unfavorable market information 803 to the shopper terminal 200 of the shopper A.

  With such a configuration, the shopper can know the current sales status of products purchased in the past, and can provide useful information when considering repurchasing.

  The market information presented by the presentation unit 104 is not limited to the market information of the shop registered in the purchase history. For example, if the shop 1 sells the product 1 at a price lower than the most recent purchase price that the shopper A purchased from the shop x, the market information is replaced with the market information 802 in FIG. May be presented.

  With such a configuration, the shopper can know the current sales situation in the electronic market for a product that he / she wants to purchase repeatedly, without restrictions of the shop. Further, promotion based on a wide range of information can be made to the shopper, and the possibility of reaching purchase can be increased.

  In addition, the presentation unit 104 searches only the products purchased multiple times and the products that may be purchased multiple times from the purchase history of the shopper and presents them to the shopper.

  A product that may be purchased multiple times is a product that has not been purchased multiple times by a shopper who has requested purchase history, but has been purchased multiple times by other shoppers, or is generally purchased repeatedly. Easy-to-use products, for example, commodities included in categories such as daily consumables and foods.

  For example, when the button 804 that displays only the products purchased multiple times and the products that may be purchased multiple times is clicked on the page 800 in FIG. The product 1 and the product 3 that have been purchased and the product 4 that is not purchased multiple times by the shopper A but highly likely to be purchased are displayed.

  With such a configuration, it is possible to automatically create a list of products that the shopper has repeatedly purchased and a list of products that may be repeatedly purchased (repeat list) without the shopper registering.

  Further, the acquisition unit 101 acquires interval statistics based on the purchase date and time of a shopper and the purchase date and time of another shopper having a purchase history similar to the purchase history of the shopper.

  For example, if a purchase history presentation request is made by the shopper A, the acquisition unit 101 refers to the purchase history table 700a in FIG. The distribution of intervals is obtained from the purchase date and time of other shoppers having similar purchase histories and the purchase date and time for the product that shopper A has repeatedly purchased. The purchase history is similar, for example, the number of times the same product or the product of the same category has been purchased is included in a predetermined range, and the purchase frequency of the product is included in a predetermined range. , Refers to the similar purchase tendency of goods in the electronic market.

  With this configuration, it is possible to calculate the interval between repeated purchases from the purchase date and time of a shopper with a similar purchase tendency, and more accurately determine the period (promotion period) during which the product may be purchased repeatedly Can do.

  The presentation unit 104 includes, in the market information, statistical information regarding the price at which each shopper and other shopper actually purchased each product.

  For example, as shown in FIG. 10, the presentation unit 104 presents the average (statistical information) of the purchase amount when the product 1 is purchased in the electronic market in the market information 805. This statistical information is obtained based on, for example, a price purchased from another shop selling the product 1 as well as a price purchased by another shopper from the shop x where the shopper A purchased the product 1.

  Note that the statistical information regarding the actually purchased price is not limited to the average, and may be the lowest price, the price distribution, or the like.

  With such a configuration, the shopper can know the latest market price of a product that is included in the purchase history and may be repeatedly purchased. Also, if only the sales price of one shop is displayed, it is difficult to determine whether the sales price is an unfairly cheap price, but by presenting statistical information about the actual purchase price, Such a determination can be facilitated.

(4. Operation of promotion device of embodiment)
Operation | movement of the promotion apparatus 100 of this embodiment is demonstrated. For example, when the power is turned on, the promotion device 100 starts the promotion process shown in FIG.

  The presenting unit 104 determines whether a purchase history presenting request has been received from the shopper (step S101). When the presentation unit 104 determines that the presentation request has been received (step S101; Yes), the acquisition unit 101 purchases a plurality of products purchased by the shopper in the past, and the shopper and other shoppers purchased each product a plurality of times. The statistics of the time interval are acquired (step S102). On the other hand, when the presentation unit 104 determines that a presentation request has not been received (step S101; No), it waits as it is.

  For example, when the presentation unit 104 determines that a purchase history presentation request has been received from the shopper A, the acquisition unit 101 refers to the purchase history table 700a in FIG. Purchase date and time and purchase date and time of a shopper other than shopper A. On the other hand, if the presentation unit 104 determines that no presentation request has been received from any shopper, it waits as it is.

  The determination unit 102 determines a promotion period for promoting each product from the acquired statistics (step S103).

  For example, the determination unit 102 determines the promotion period “35 days”, “0 days”, and “20 days” for the products 1, 3 and 5 purchased multiple times by the shopper A.

  The presenting unit 104 determines whether or not there is a product for which the promotion period of each product has not elapsed since the last purchase of each product among the products purchased by the shopper multiple times (step S104). . When the presentation unit 104 determines that there is a product for which the promotion period has not elapsed (step S104; Yes), the search unit 103 searches for market information for products for which the promotion period has not elapsed (step S105). On the other hand, when the presenting unit 104 determines that there is no product for which the promotion period has not elapsed (step S104; No), the presenting unit 104 presents the purchase history to the shopper (step S108).

  For example, the presentation unit 104 has passed the respective promotion periods “35 days”, “0 days”, and “20 days” since the last purchase of each of the goods 1, the goods 3, and the goods 5. Judge whether or not. For example, if it is determined that the products 1 and 5 are within the promotion period, the search unit 103 searches for market information about the products 1 and 5. On the other hand, when the presenting unit 104 determines that the promotion period has elapsed for any product, the presenting unit 104 presents the purchase history page 800 as shown in FIG.

  The presentation unit 104 determines whether there is a product for which advantageous market information is obtained by the search unit 103 (step S106). When the presenting unit 104 determines that there is a product for which advantageous market information is obtained (step S106; Yes), the presenting unit 104 presents the purchase history and advantageous market information to the shopper (step S107). On the other hand, when the presenting unit 104 determines that there is no product for which advantageous market information is obtained (step S106; No), the presenting unit 104 presents only the purchase history (step S108).

  For example, if the market information on the products 1 and 5 is searched, and advantageous market information on only the product 1 is obtained, the presentation unit 104 displays the advantageous market information 802 on the product 1 as shown in FIG. An included purchase history page 800 is presented to shopper A. On the other hand, if favorable market information is not obtained for product 1 and product 5, presentation unit 104 presents purchase history page 800 shown in FIG.

  In addition, the operation | movement which the promotion apparatus 100 performs is not restricted to FIG. For example, step S102 and step S103 may be performed before accepting the presentation request.

  Various embodiments and modifications can be made to the present invention without departing from the broad spirit and scope of the present invention. The above-described embodiments are for explaining the present invention and do not limit the scope of the present invention. In other words, the scope of the present invention is shown not by the embodiments but by the claims. Various modifications within the scope of the claims and within the scope of the equivalent invention are considered to be within the scope of the present invention.

DESCRIPTION OF SYMBOLS 100 Promotion apparatus 101 Acquisition part 102 Determination part 103 Search part 104 Presentation part 200, 201, 202-20m Shoppers terminal 300, 301, 302-30n Shop terminal 400 Shopping server 500 Internet 600 Information processing apparatus 601 CPU
602 ROM
603 RAM
604 Storage device 605 NIC
606 Image processing unit 607 Audio processing unit 608 Display 609 Speaker 610 Controller 700 Purchase history DB
800 Page 801, 804 Button 802, 803, 805 Market information

Claims (11)

In an electronic market where multiple shops can sell the same product via a shopping server,
Of the products purchased by the shopper in the past, the purchase date and time of the products purchased by the shopper and other shoppers is acquired from the storage device recorded by the shopping server, and the shopper and other shoppers An acquisition unit that acquires statistics of the purchase date and time interval of the product according to
A determination unit that determines a promotion period for promoting the product purchased a plurality of times from the acquired statistics,
Market information including the prices of products sold by the plurality of shops in the electronic market and the average or distribution of recent prices at which the products were actually purchased by the shoppers and other shoppers. the favorable market information indicating items plurality of times purchased goods purchased the multiple favorable terms than the last purchase conditions are available, retrieved from the storage device search unit ,
When a request for presenting a purchase history related to a product purchased by the shopper in the past is received from the shopper, a presentation unit that presents the purchase history to the shopper,
The presenting unit is advantageous for the product purchased multiple times from the last purchase of the product purchased multiple times until the promotion period determined for the product purchased multiple times passes. If the market information is obtained by the search unit, the obtained advantageous market information is presented together with the purchase history of the product purchased a plurality of times. The promotion device according to claim 1, wherein the determination unit sets the promotion period to a sum of an average of the intervals and a value obtained by multiplying a standard deviation of the intervals by a predetermined value. The promotion device according to claim 1, wherein the determination unit sets the promotion period to be absent unless the number of purchases made by the shopper and the other shopper is less than a significant number. The presenting unit has passed the promotion period determined for the product purchased multiple times since the product purchased multiple times is last purchased by the shopper for the product purchased by the shopper multiple times. After that, regardless of whether it is more advantageous than the last purchased condition, the market information is presented together with the purchase history of the product purchased multiple times. apparatus. The presentation unit presents only items purchased multiple times by multiple purchased goods and the other shoppers purchased only once by the shopper by the shopper, to the shopper to search from the purchase history of the Shopper The promotion device according to claim 1, wherein: The acquisition unit acquires the statistics of the interval based on the purchase date and time of the shopper and the purchase date and time of another shopper having a purchase history similar to the purchase history of the shopper. The promotion device according to claim 1. The promotion device according to claim 1, wherein the presenting unit includes, in the market information, statistical information regarding a price at which the shopper and the other shopper actually purchased the product purchased a plurality of times. The promotion according to claim 1, wherein the presenting unit highlights the market information if the product purchased a plurality of times is sold at a price lower than the price purchased by the shopper. apparatus. A promotion method executed by a promotion device in an electronic market where a plurality of shops can sell the same product ,
An acquisition step in which the promotion device acquires statistics of purchase date and time intervals of products purchased by the shopper and other shoppers among the products purchased by the shopper in the past,
A determination step in which the promotion device determines a promotion period for promoting the product purchased multiple times from the acquired statistics;
The promotion device includes a price of a product sold by the plurality of shops in the electronic market, and an average or distribution of recent prices at which the product is actually purchased by the shopper and other shoppers. a market information, search step of searching an advantageous market information indicating items plurality of times purchased goods purchased the multiple favorable terms than the last purchase conditions are available ,
The promotion device comprises a presentation step of presenting the purchase history to the shopper when a request is received from the shopper to request the purchase history of the product purchased by the shopper in the past.
In the presenting step, the promotion device has been purchased a plurality of times during the period from the last purchase of the product purchased a plurality of times until the promotion period determined for the product purchased a plurality of times has elapsed. When the advantageous market information on a product is obtained, the obtained advantageous market information is presented together with the purchase history of the product purchased a plurality of times. In an electronic market where multiple shops can sell the same product ,
An acquisition unit that acquires statistics of purchase date and time intervals of products purchased by a shopper in the past, and products purchased by the shopper and other shoppers multiple times.
A determination unit that determines a promotion period for promoting the product purchased a plurality of times from the acquired statistics,
Market information including the prices of products sold by the plurality of shops in the electronic market and the average or distribution of recent prices at which the products were actually purchased by the shoppers and other shoppers. , the search unit for searching an advantageous market information indicating items plurality of times purchased goods purchased the multiple favorable terms than the last purchase conditions are available,
When a request for presenting a purchase history related to the product purchased by the shopper in the past is received from the shopper, the shopper functions as a presentation unit that presents the purchase history.
The presenting unit is advantageous for the product purchased multiple times from the last purchase of the product purchased multiple times until the promotion period determined for the product purchased multiple times passes. If market information is obtained by the search unit, the program is made to function so as to present the obtained advantageous market information together with a purchase history relating to the product purchased a plurality of times. In an electronic market where multiple shops can sell the same product ,
An acquisition unit that acquires statistics of purchase date and time intervals of products purchased by a shopper in the past, and products purchased by the shopper and other shoppers multiple times.
A determination unit that determines a promotion period for promoting the product purchased a plurality of times from the acquired statistics,
Market information including the prices of products sold by the plurality of shops in the electronic market and the average or distribution of recent prices at which the products were actually purchased by the shoppers and other shoppers. , the search unit for searching an advantageous market information indicating items plurality of times purchased goods purchased the multiple favorable terms than the last purchase conditions are available,
When a request for presenting a purchase history related to the product purchased by the shopper in the past is received from the shopper, the shopper functions as a presentation unit that presents the purchase history.
The presenting unit is advantageous for the product purchased multiple times from the last purchase of the product purchased multiple times until the promotion period determined for the product purchased multiple times passes. If the market information is obtained by the search unit, a non-temporary recording of a program characterized in that it functions to present the obtained advantageous market information together with the purchase history of the product purchased multiple times. Computer-readable recording medium.

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