JP5865589B2 - Information processing apparatus, information processing method, information processing system, and program - Google Patents

Description

  The present invention relates to an information processing device, an information processing method, an information processing system, and a program, and in particular, an information processing device, an information processing method, and an information processing system that allow an application connected to a service server to be easily created. And related to the program.

  In recent years, a highly functional mobile terminal called a smartphone, which is a fusion of a mobile phone and a mobile information terminal, has attracted attention. A smartphone has high processing capability as a portable information terminal, and can download an application program (hereinafter simply referred to as an application) into the portable terminal and execute it on the terminal. There are various types of apps, such as games, music and video viewing, dictionaries, maps, studies, etc., and smartphone users download and use their favorite apps from the market etc. .

  By the way, the advertisement supplied from the advertisement distribution server is displayed on a predetermined WEB page, and the viewer who has viewed the advertisement clicks the advertiser's hyperlink displayed in the advertisement, and the advertiser Affiliate services that pay rewards from advertisers to WEB page managers (affiliators) linked to advertisers when purchasing products or becoming members of services provided by advertisers are becoming widespread. Affiliate services for advertisements viewed with a browser on a mobile terminal are also provided (see, for example, Patent Documents 1 and 2).

  For apps executed on smartphones, as with Internet websites, advertisements from advertisement distribution servers are displayed, affiliate services are provided, and access analysis is performed to analyze the number of launches and launch times of apps. Can be.

  Here, for example, in an application executed on a smartphone, in order to be able to perform access analysis of the application, as shown in FIG. 1, a corresponding program (access analysis server) for interacting with the access analysis server is used. Compatible programs) must be built into the app. This access analysis server-compatible program introduces the SDK (Software Development Kit) provided by the access analysis service provider that operates the access analysis server into the project (source code) that generates the application and calls it at the necessary timing. By programming, it can be generated in the app.

  In addition, when an application also performs an affiliate service in addition to access analysis, the application needs to communicate with an advertisement distribution server that distributes advertisements and an effect measurement server that measures advertisement effects. In this case, the application developer As shown in FIG. 2, an advertisement distribution server compatible program and an effect measurement server compatible program must also be incorporated in the application.

  Furthermore, the advertisement distribution server compatible program and the effect measurement server compatible program are different in the SDK provided by the server management company on the advertiser side requesting the advertisement and the media side displaying the requested advertisement. Generally, the server-compatible program and the effect measurement server-compatible program are different on the advertiser side and the medium side.

Japanese Patent Laid-Open No. 2008-9805 JP 2006-113848 A

  As described above, when developing an application that is downloaded and executed in a mobile device, a different program is applied to the application depending on the service (access analysis, affiliate service) and position (medium, advertiser) used. It was necessary to incorporate it, and the development man-hours became large. In addition, when an application is put on the market, if it is necessary to review the market operator or mobile device provider, even if there is no change in the original function of the application, it is necessary to review it again just by introducing a different SDK. There were also problems such as being unable to provide apps quickly.

  The present invention has been made in view of such a situation, and makes it possible to easily create an application connected to a service server.

The information processing apparatus according to the first aspect of the present invention provides:
An information processing apparatus that communicates with one or more portable terminals that can download and execute an application and two or more service servers that provide a predetermined service,
As parameters corresponding to the current execution state of the application being executed on the portable terminal, terminal identification information for identifying the portable terminal, application identification information for identifying the application, and the current state of the application A communication unit for receiving state identification information indicating from the mobile terminal;
A process correspondence table in which processes to be performed are stored in association with the parameters ;
A process determining unit that refers to the process correspondence table and determines the process to be performed based on the received parameter;
In the process determination unit, when the process determined based on the received parameter is an advertisement distribution process for displaying an advertisement of a new application to be installed on the mobile terminal on the screen of the application,
The communication unit requests and acquires the advertisement data of the new application from the advertisement distribution server as the service server, and transmits it to the mobile terminal.
In the process determination unit, when the process determined based on the received parameter of the new application is a process indicating that the new application is installed in the mobile terminal,
The communication unit transmits information indicating that the new application is installed in the mobile terminal to an effect measurement server as the service server .

An information processing method according to the first aspect of the present invention includes:
An information processing method of an information processing apparatus that communicates with one or more portable terminals that can download and execute an application and two or more service servers that provide a predetermined service,
As a parameter corresponding to the current execution state of the application being executed on the portable terminal, the communication unit is configured to identify terminal identification information for identifying the portable terminal, application identification information for identifying the application, and the application Receiving state identification information indicating the current state from the mobile terminal;
The process determining unit refers to a process correspondence table in which processes to be performed with respect to the parameters are stored in association with each other, determines the process to be performed based on the received parameters,
In the process determination unit, when the process determined based on the received parameter is an advertisement distribution process for displaying an advertisement of a new application to be installed on the mobile terminal on the screen of the application,
The communication unit requests and acquires the advertisement data of the new application from the advertisement distribution server as the service server, and transmits it to the mobile terminal.
In the process determination unit, when the process determined based on the received parameter of the new application is a process indicating that the new application is installed in the mobile terminal,
The communication unit includes a step of transmitting information indicating that the new application is installed in the portable terminal to the effect measurement server as the service server .

The program according to the first aspect of the present invention is:
A computer of an information processing apparatus that communicates with one or more portable terminals that can download and execute an application and two or more service servers that provide a predetermined service;
As parameters corresponding to the current execution state of the application being executed on the portable terminal, terminal identification information for identifying the portable terminal, application identification information for identifying the application, and the current state of the application A communication control unit that performs control to receive the state identification information shown from the mobile terminal;
With reference to a process correspondence table in which processes to be performed with respect to the parameters are stored in association with each other , function as a process determination unit that determines the processes to be performed based on the received parameters,
In the process determination unit, when the process determined based on the received parameter is an advertisement distribution process for displaying an advertisement of a new application to be installed on the mobile terminal on the screen of the application,
The communication control unit performs control to request and acquire the advertisement data of the new application from the advertisement distribution server as the service server and transmit it to the mobile terminal,
In the process determination unit, when the process determined based on the received parameter of the new application is a process indicating that the new application is installed in the mobile terminal,
The communication control unit performs control to transmit information indicating that the new application is installed in the portable terminal to the effect measurement server as the service server.
Is .

In the first aspect of the present invention, terminal identification information for identifying a portable terminal, application identification information for identifying an application, and an application as parameters corresponding to the current execution state of the application being executed on the portable terminal Processing to be performed based on the received parameter with reference to the processing correspondence table in which the state identification information indicating the current state of the device is received from the portable terminal and the processing to be performed on the parameter is stored in association with each other Is determined and communication with one or more service servers is also performed. In the process determination unit, when the process determined based on the received parameter is an advertisement distribution process for displaying an advertisement of a new application to be installed on the mobile terminal on the application screen, the process is performed on the advertisement distribution server as a service server. , When the new application advertisement data is requested and acquired, transmitted to the mobile terminal, and the process determined based on the received new application parameters is a process indicating that the new application has been installed on the mobile terminal Information indicating that the new application has been installed in the mobile terminal is transmitted to the effect measurement server as the service server.

An information processing system according to the second aspect of the present invention includes:
An information processing system comprising a portable terminal capable of downloading and executing an application, and an information processing apparatus connected to two or more service servers providing a predetermined service,
The information processing apparatus includes:
As parameters corresponding to the current execution state of the application being executed on the portable terminal, terminal identification information for identifying the portable terminal, application identification information for identifying the application, and the current state of the application A communication unit for receiving state identification information indicating from the mobile terminal;
A process correspondence table in which processes to be performed are stored in association with the parameters ;
A process determining unit that refers to the process correspondence table and determines the process to be performed based on the received parameter;
In the process determination unit, when the process determined based on the received parameter is an advertisement distribution process for displaying an advertisement of a new application to be installed on the mobile terminal on the screen of the application,
The communication unit requests and acquires the advertisement data of the new application from the advertisement distribution server as the service server, and transmits it to the mobile terminal.
In the process determination unit, when the process determined based on the received parameter of the new application is a process indicating that the new application is installed in the mobile terminal,
The communication unit transmits information indicating that the new application is installed in the mobile terminal to the effect measurement server as the service server,
The portable terminal is
An application execution unit configured to execute the application that transmits the parameter to the information processing apparatus and receives data transmitted from the information processing apparatus corresponding to the transmitted parameter;

In the second aspect of the present invention, on the information processing device side, as parameters corresponding to the current execution state of the application being executed on the mobile terminal, terminal identification information for identifying the mobile terminal, an application for identifying the application The identification information and the state identification information indicating the current state of the application are received from the mobile terminal, and the received parameters are referred to by referring to the processing correspondence table in which the processing to be performed on the parameters is stored in association with each other. Based on this, when a process to be performed is determined and it is determined to communicate with one or more service servers, communication with the service server is also performed. In the process determination unit, when the process determined based on the received parameter is an advertisement distribution process for displaying an advertisement of a new application to be installed on the mobile terminal on the application screen, the process is performed on the advertisement distribution server as a service server. , When the new application advertisement data is requested and acquired, transmitted to the mobile terminal, and the process determined based on the received new application parameters is a process indicating that the new application has been installed on the mobile terminal Information indicating that the new application has been installed in the mobile terminal is transmitted to the effect measurement server as the service server. On the mobile terminal side, an application is executed, parameters are transmitted to the information processing apparatus, and data transmitted from the information processing apparatus corresponding to the transmitted parameters is received.

According to the first and second aspects of the present invention, an application connected to a service server can be easily created.

It is a figure explaining the conventional problem in the case of creating the application of each smart phone. It is a figure explaining the conventional problem in the case of creating the application of each smart phone. It is a block diagram which shows the structural example of one Embodiment of the information processing system to which this invention is applied. It is a block diagram which shows the hardware structural example of a management server. It is a figure explaining the outline | summary of a data process. It is a figure explaining the outline | summary of a data process. It is a flowchart explaining an advertisement delivery process and an installation measurement process. It is a figure which shows the example of the application screen which displayed the advertisement. It is a figure which shows the example of the application screen which displayed the installation page. It is a figure which shows the example of an installation screen. It is a flowchart explaining the process which notifies the result of installation. It is a flowchart explaining a pop-up notification process. It is a figure which shows the example of the pop-up screen which recommends an update. It is a flowchart explaining an original user ID production | generation process. It is a flowchart explaining a mobile sales store affiliate process. It is a figure explaining a portable sales store affiliate process. It is a flowchart explaining a mobile sales store affiliate process. It is a block diagram which shows the functional structural example of a management server.

[Configuration example of information processing system]
FIG. 3 shows a configuration example of an embodiment of an information processing system to which the present invention is applied.

  The information processing system 1 in FIG. 3 includes a mobile terminal 11, a management server 12 as an information processing apparatus that performs predetermined information processing, an advertisement distribution server 13, an effect measurement server 14, and an access analysis server 15. .

  The information processing system 1 includes an access analysis service that counts the number of activations, activation time, and the like of an application program 21 (hereinafter simply referred to as an application 21) stored in the mobile terminal 11, and an advertisement provided when the application 21 is executed. It is a system that provides services for distribution and effect measurement. The information processing system 1 can be connected to a plurality of mobile terminals 11 and provide various services to the plurality of mobile terminals 11 at the same time. Only the terminal 11 will be described.

  The mobile terminal 11 is, for example, a high-function mobile terminal called a smartphone, which is a fusion of a mobile phone and a mobile information terminal. The portable terminal 11 can connect to the management server 12 and exchange predetermined information via a network such as a mobile telephone communication network or the Internet. Note that the mobile terminal 11 only needs to have at least a communication function to connect to the network and exchange data with the management server 12, and the mobile phone function (call function) is not essential. The mobile terminal 11 may be, for example, a tablet terminal such as an electronic book reader having a network connection function.

  In addition, the mobile terminal 11 can access a website or market on the Internet and download the application 21 provided there for a fee or free of charge to the inside of the mobile terminal 11. Alternatively, the application 21 may transfer the portable terminal 11 from the personal computer to the portable terminal 11 by connecting the portable terminal 11 to the personal computer via USB (Universal Serial Bus) or the like. The downloaded application 21 is executed by a CPU (Central Processing Unit) as an application execution unit in the mobile terminal 11. The application 21 may be registered in advance in the mobile terminal 11 when the user purchases the mobile terminal 11, and the user downloads his / her favorite application 21 or deletes an unnecessary application 21. can do. The number of applications 21 that can be stored (registered) in the mobile terminal 11 is one or more and depends on the storage capacity of the mobile terminal 11. The mobile terminal 11 in FIG. 3 shows an example in which nine applications 21 are downloaded.

  The application 21 is created in accordance with a predetermined purpose such as a game, music or video viewing, dictionary, map, knowledge acquisition such as study, and the like, and a main function for executing a function for that purpose (main purpose function) A processing unit 31 (main purpose executing unit) and a management server corresponding processing unit 32 (management server corresponding processing unit) for exchanging predetermined information with the management server 12 different from the main purpose are included. The management server corresponding processing unit 32 introduces an SDK (Software Development Kit) provided by a company operating the management server 12 into a project (source code) for generating the application 21, and exchanges predetermined information at a necessary timing. It is a management server compatible program generated as part of the application 21 by programming the processing to be performed.

  The management server 12 is predetermined based on information supplied from the management server corresponding processing unit 32 of the application 21 executed on the mobile terminal 11 via a network such as a mobile telephone communication network or the Internet. Execute the process.

  More specifically, the management server 12 responds to the user ID that identifies the user of the mobile terminal 11, the application ID that identifies the application 21, the user's operation, etc., supplied from the management server corresponding processing unit 32 of the application 21. On the basis of the page ID indicating the current state of the application 21 that changes, the information to be transmitted to the advertisement distribution server 13, the effect measurement server 14, and the access analysis server 15 is determined. The determined information is transmitted to the determined transmission destination.

  For example, when the user ID, the application ID, and the page ID supplied from the management server corresponding processing unit 32 of the application 21 represent a request for advertisement data to be displayed on the application 21, the management server 12 13 and request advertisement data.

  Further, for example, the user ID, the application ID, and the page ID supplied from the management server corresponding processing unit 32 of the application 21 indicate that the new application 21 is installed based on the advertisement displayed by the application 21. If there is, the management server 12 accesses the effect measurement server 14 and notifies the result of the advertisement.

  Further, for example, when the user ID, the application ID, and the page ID supplied from the management server corresponding processing unit 32 of the application 21 indicate that the access analysis processing of the application 21 is performed, the management server 12 The analysis server 15 is accessed and access information is notified.

  The advertisement distribution server 12 transmits (provides) advertisement data in response to a request for advertisement data from the management server 12. The effect measurement server 14 measures the result of the advertisement when the user downloads the application 21 based on the advertisement provided by the advertisement distribution server 13. An affiliate service is constructed by the advertisement distribution server 12 and the effect measurement server 14, and a predetermined reward is paid from the affiliate service provider to a user who has obtained a predetermined result.

  In this embodiment, an example of measuring the installation of a new application 21 as an advertisement result will be described. However, as with the affiliate service on the website, browsing of predetermined advertisement information, member registration, etc. May be measured as a result.

  The access analysis server 15 counts the number of activations of the application 21 and the activation time.

  In the information processing system 1 configured as described above, the application 21 communicates only with the management server 12, thereby obtaining advertisement data and measuring effects in the affiliate service in the application 21, and performing access analysis of the application 21. it can.

  Since the application 21 only needs to communicate with the management server 12, as described with reference to FIG. 2, a corresponding program that has been conventionally required according to the service to be used and the position is unnecessary for the application 21. The application 21 only needs to have a program (management server support processing unit 32) corresponding to the management server 12.

[Management Server Hardware Configuration Block Diagram]
FIG. 4 is a block diagram illustrating a hardware configuration example of the management server 12.

  In the management server 12 in the example of FIG. 4, a CPU (Central Processing Unit) 51 is a program stored in a ROM (Read Only Memory) 52 or a program loaded from a storage unit 58 into a RAM (Random Access Memory) 53. Various processes are executed according to the above. The RAM 53 also appropriately stores data necessary for the CPU 51 to execute various processes.

  The CPU 51, ROM 52, and RAM 53 are connected to each other via a bus 54. An input / output interface 55 is also connected to the bus 54.

  The input / output interface 55 includes an input unit 56 including a keyboard and a mouse, an output unit 57 including a speaker and a display, a storage unit 58 including a hard disk, and communication processing with other devices via a network. A communication unit 59 is connected to control the above.

  A drive 60 is connected to the input / output interface 55 as necessary, and a removable medium 61 such as a magnetic disk, an optical disk, a magneto-optical disk, or a semiconductor memory is appropriately mounted, and a computer program read from them is It is installed in the storage unit 58 as necessary.

  The hardware configuration of the management server 12 is not limited to the example of FIG. 4, and may have at least the functional configuration of FIG. 18 to be described later. The hardware configurations of the advertisement distribution server 13, the effect measurement server 14, and the access analysis server 15 are also configured in the same manner as the management server 12 in FIG.

[Outline of data processing between application 21 and management server 12]
With reference to FIGS. 5 and 6, an outline of data processing performed between the application 21 executed on the mobile terminal 11 and the management server 12 will be described.

  In FIG. 5, it is assumed that the predetermined application 21 has already been installed in the mobile terminal 11. Note that an example of a method for installing the application 21 in the mobile terminal 11 will be described later with reference to FIG.

  The main function processing unit 31 of the application 21 acquires operation information such as a user's tap operation and key operation on the screen of the mobile terminal 11 and controls the application screen displayed on the mobile terminal 11. The main function processing unit 31 activates the application 21 or changes the application screen to the next application screen in accordance with a user operation. The processing that the main function processing unit 31 performs in response to the user operation is defined based on the application screen to be displayed, the page ID associated with the user-operable button on the application screen, and the like. (Programmed). The page ID is state identification information that identifies the current state of the application 21 including user operations performed on the application 21.

  When an action such as activation, button click, or application screen transition occurs in the application 21, the main function processing unit 31 displays a page ID corresponding to the state together with an application ID that uniquely identifies the application 21, the management server It supplies to the corresponding | compatible process part 32. FIG.

  The management server corresponding processing unit 32 of the application 21 acquires an application ID and a page ID supplied from the main function processing unit 31 and acquires a user ID that uniquely identifies the user of the mobile terminal 11 from within the terminal. As the user ID, for example, identification information unique to the mobile terminal 11 assigned by the device manufacturer of the mobile terminal 11 or the communication service provider can be adopted. In addition, when such uniquely identifiable information is not assigned to the mobile terminal 11 or when the information cannot be used, the management server correspondence processing unit 32 uniquely identifies the user. It is also possible to request the management server 12 to generate a user ID to be identified and use the user ID supplied from the management server 12.

  Then, the management server corresponding processing unit 32 adds a request (processing request message) to which the application ID, page ID, and user ID are added as parameters corresponding to the current execution state of the application 21 via the network. Send to. As will be described later, other information such as version information of the application 21 may be added to the parameter as necessary.

  The management server 12 determines a process to be performed and a communication partner based on the application ID, the page ID, and the user ID supplied from the management server corresponding processing unit 32 of the application 21. More specifically, the management server 12 internally stores a processing correspondence table that correlates the application ID, page ID, and user ID shown in FIG. 6 with the processing to be performed when the ID is combined. doing. The management server 12 determines a process to be performed and a communication partner based on the process correspondence table of FIG. 6 stored therein.

  For example, in the example of FIG. 6, when the application ID, page ID, and user ID are “aaa”, “111”, and “555”, the management server 12 sends an application to the advertisement distribution server 13. It is defined that advertisement data to be displayed on the application screen 21 (advertisement data) is requested and an advertisement distribution process is acquired.

  When the application ID, page ID, and user ID are “aaa”, “111”, and “666”, the management server 12 displays a pop-up screen that notifies a predetermined message as one screen of the application 21. It is defined to perform popup notification processing to be displayed.

  Furthermore, when the application ID, page ID, and user ID are “aaa”, “222”, and “666”, the management server 12 can perform both the advertisement distribution process and the pop-up notification process described above. Is defined.

  Similarly, when the application ID, page ID, and user ID are “ccc”, “333”, and “777”, the activation of the application 21 is notified to the access analysis server 15, and the number of activations of the application 21 is determined. It is defined to perform application activation measurement processing for performing measurement.

  When the application ID, page ID, and user ID are “ddd”, “444”, and “888”, the installation measurement is performed to notify the effect measurement server that the application 21 has been installed and to measure the advertisement effect. It is defined to perform processing.

  The example of the data and processing content of the processing correspondence table shown in FIG. 6 is merely an example, and the data and processing content that can be defined in the processing correspondence table are not limited to this.

  Returning to FIG. 5, the management server 12 determines each server (the advertisement distribution server 13, the effect measurement) as necessary based on the application ID, the page ID, and the user ID supplied from the management server corresponding processing unit 32 of the application 21. After exchanging data with the server 14 and the access analysis server 15), a response (response message) to the request is transmitted to the management server corresponding processing unit 32. Additional data can be added to the response transmitted to the management server corresponding processing unit 32 as necessary.

  Depending on the processing contents defined in the processing correspondence table of FIG. 6, there may be a case where predetermined data is transmitted to each server after a response is transmitted.

  The management server corresponding processing unit 32 receives a response from the management server 12 and performs predetermined processing according to the received data. For example, the management server corresponding processing unit 32 supplies the advertising data to the main function processing unit 31 when receiving the advertising data as a response. Further, for example, when receiving a pop-up notification that displays a pop-up screen as a response, the management server support processing unit 32 performs a process of displaying the pop-up screen on the screen of the mobile terminal 11. Alternatively, for example, when the management server corresponding processing unit 32 receives a user ID as a response, the management server corresponding processing unit 32 converts the received user ID into a predetermined storage area in the mobile terminal 11 (for example, a storage unit such as a hard disk or a nonvolatile memory). Area) to save as a text file.

  When the main function processing unit 31 receives predetermined data such as advertisement data for the application ID and page ID supplied to the management server corresponding processing unit 32, the main function processing unit 31 performs processing such as displaying an advertisement on the application screen.

  As described above, the management server corresponding processing unit 32 acquires the action (the state of the application 21) generated in the application 21 as the application ID and the page ID, and notifies the management server 12 together with the user ID. The management server 12 determines processing to be performed and a notification destination based on the application ID, page ID, and user ID, and communicates with an external service server.

  Hereinafter, processing performed by the application 21 and the management server 12 will be described in more detail.

[Specific examples of advertising distribution processing and installation measurement processing]
Specific examples of the advertisement distribution process and the installation measurement process will be described with reference to FIGS.

  In FIG. 7 to FIG. 11, there are an application 21 as an advertising medium for displaying an advertiser's advertisement by an advertisement distribution process, and an advertiser's application 21 installed by the advertising medium application 21. In order to distinguish, the application 21 as an advertising medium is referred to as a medium application 21A, and the advertiser application 21 is referred to as an advertiser application 21B. The main function processing unit 31 and the management server corresponding processing unit 32 of the medium application 21A are referred to as a main function processing unit 31A and a management server corresponding processing unit 32A, and the main function processing unit 31 and the management server corresponding processing of the advertiser application 21B. The unit 32 is referred to as a main function processing unit 31B and a management server corresponding processing unit 32B.

  FIG. 7 is a flowchart illustrating a process in which the advertiser application 21B is installed in the mobile terminal 11 based on the advertisement displayed by the medium application 21A.

  First, when activation of the medium application 21A is instructed by a user operation, in step S11, the main function processing unit 31A of the medium application 21A executes activation processing and displays an activation screen. In step S12, the main function processing unit 31A supplies the application ID of the medium application 21A and the page ID corresponding to the activation screen to the management server corresponding processing unit 32A of the medium application 21A.

  In step S <b> 21, the management server corresponding processing unit 32 </ b> A acquires a user ID that uniquely identifies the user of the mobile terminal 11. As described above, a unique ID generated by the management server 12 may be adopted as the user ID, and details of processing in this case will be described later with reference to FIG.

  When the user ID is acquired, the management server corresponding processing unit 32A transmits the application ID, the page ID, and the user ID (requests using parameters) to the management server 12 in step S22.

  In step S31, the management server 12 receives the application ID, page ID, and user ID transmitted from the management server corresponding processing unit 32A, and refers to the processing correspondence table shown in the example of FIG. The advertisement distribution process is determined based on the page ID and the user ID.

  In step S <b> 32, the management server 12 requests advertisement data from the advertisement distribution server 13. In step S41, the advertisement distribution server 13 transmits the advertisement data to the management server 12 in response to the request for the advertisement data.

  In step S33, the management server 12 receives the advertisement data from the advertisement distribution server 13 and transmits it to the management server corresponding processing unit 32A.

  In step S23, the management server corresponding processing unit 32A receives the advertisement data from the management server 12, and delivers it to the main function processing unit 31A.

  In step S <b> 13, the main function processing unit 31 </ b> A displays an advertisement as (a part of) the application screen, as shown in FIG. 8, based on the acquired advertisement data.

  In step S14, when detecting that the displayed advertisement is clicked (selected), the main function processing unit 31A supplies the application ID and the page ID corresponding to the click to the management server corresponding processing unit 32A in step S15. Information indicating that the displayed advertisement is clicked (selected) may be supplied to the management server corresponding processing unit 32A as a parameter different from the page ID.

  In step S24, the management server corresponding processing unit 32A transmits the application ID and page ID supplied from the main function processing unit 31A together with the user ID to the management server 12.

  In step S34, the management server 12 receives the user ID, the application ID of the medium application 21A, and the page ID indicating that the advertisement has been clicked. Based on the received user ID, application ID, and page ID, the management server 12 determines an advertisement detailed information presentation process for presenting the advertisement detailed information of the advertiser application 21B. In step S35, the management server 12 requests the advertisement distribution server 13 to present the detailed advertisement information of the advertiser application 21B.

  In step S42, the advertisement distribution server 13 that has received the request for presenting the advertisement detailed information of the advertiser application 21B displays an installation page of the advertiser application 21B, specifically, a market page where the advertiser application 21B can be downloaded. A request to be displayed is transmitted to the mobile terminal 11. Note that the installation page display request for the advertiser application 21B may be obtained by acquiring terminal specifying information for specifying the mobile terminal 11 from the management server 12 and the advertisement distribution server 13 directly transmitting to the mobile terminal 11. Then, it may be transmitted via the management server 12. In addition, the request for the advertisement detailed information presentation of the advertiser application 21 </ b> B may be transmitted directly from the mobile terminal 11 to the advertisement distribution server 13 without using the management server 12.

  In step S51, the portable terminal 11 displays the installation page of the advertiser application 21B transmitted directly or indirectly from the advertisement distribution server 13. FIG. 9 shows an example of the installation page of the advertiser application 21 </ b> B displayed on the mobile terminal 11.

  Then, as shown in FIG. 10, when the advertiser application 21B is selected by the user and an installation instruction is given, the mobile terminal 11 executes the installation process of the advertiser application 21B and ends the process.

  According to the above processing described with reference to FIG. 7, the management server corresponding processing unit 32A of the medium application 21A transmits the application ID, the page ID, and the user ID, so that the management server 12 can execute the advertisement distribution server 13. The advertisement of the advertiser application 21B can be displayed on the mobile terminal 11 and the advertiser application 21B can be installed on the mobile terminal 11 in cooperation with the above.

  Next, processing for notifying the effect measurement server 14 of the result of installation of the advertiser application 21B will be described with reference to the flowchart of FIG.

  First, when activation of the advertiser application 21B is instructed by a user operation, in step S71, the main function processing unit 31B of the advertiser application 21B executes activation processing and displays an activation screen. In step S72, the main function processing unit 31B supplies the application ID of the advertiser application 21B and the page ID corresponding to the startup screen to the management server corresponding processing unit 32B of the advertiser application 21B.

  In step S73, the management server corresponding processing unit 32B acquires a user ID that uniquely identifies the user of the mobile terminal 11, and transmits the application ID, page ID, and user ID to the management server 12 in step S74.

  In step S75, when the management server 12 receives the application ID of the advertiser application 21B, the page ID corresponding to the startup screen, and the user ID, the management server 12 determines the installation measurement process based on the processing correspondence table. That is, the management server 12 determines to transmit the application ID of the advertiser application 21B, the page ID corresponding to the startup screen, and the user ID to the effect measurement server 14.

  In step S76, the management server 12 transmits the received user ID, the application ID of the advertiser application 21B, and the page ID corresponding to the startup screen to the effect measurement server 14.

  According to the processing described with reference to FIG. 11, the management server corresponding processing unit 32B of the advertiser application 21B transmits the application ID, the page ID, and the user ID, so that the management server 12 has the application ID, the page ID. Based on the user ID, an installation measurement process is determined as a process to be performed, and information indicating that the advertiser application 21B has been installed can be transmitted to the effect measurement server 14. Thereby, the effect measurement server 14 can measure the effect of the advertisement on the medium application 21A.

[Specific example of popup notification processing]
Next, referring to FIG. 12 and FIG. 13, when a version newer than the version of the application 21 downloaded to the mobile terminal 11 is stored in the management server 12, a pop-up screen that recommends version upgrade is displayed. A specific example of the pop-up notification process will be described.

  First, when activation of the application 21 is instructed by a user operation, in step S101, the main function processing unit 31 of the application 21 executes activation processing and displays an activation screen. In step S <b> 102, the main function processing unit 31 supplies the application ID of the application 21 and the page ID corresponding to the activation screen to the management server corresponding processing unit 32 of the application 21.

  The management server corresponding processing unit 32 acquires a user ID in step S121, and acquires version information (version number) of the application 21 in step S122. In step S123, the management server corresponding processing unit 32 transmits the application ID, page ID, user ID, and version information to the management server 12.

  In step S131, the management server 12 receives the application ID, page ID, user ID, and version information transmitted from the management server corresponding processing unit 32 of the application 21. In the processing correspondence table, a pop-up notification process for confirming a version and displaying a pop-up screen if necessary is defined as a process to be performed for the received application ID, page ID, and user ID. The pop-up notification process is determined based on the received application ID, page ID, and user ID.

  In step S <b> 132, the management server 12 stores the latest version information of each application 21 that the management server 12 owns for each application 21, and the application 21 that is executed on the user's mobile terminal 11. Are compared with the latest version number, and it is determined whether or not the application 21 executed on the user's mobile terminal 11 is the latest version. If it is determined in step S132 that the application 21 being executed on the user's mobile terminal 11 is the latest version, the process ends.

  On the other hand, if it is determined in step S132 that the application 21 being executed on the user's mobile terminal 11 is not the latest version, the process proceeds to step S133, and the management server 12 recommends that the application 21 be updated. Is displayed to the management server corresponding processing unit 32 of the application 21. For example, the management server 12 transmits screen data of a pop-up screen as a display command for the pop-up screen.

  In step S124, the management server corresponding processing unit 32 of the application 21 receives a popup screen display instruction recommending the update of the application 21 from the management server 12, and displays an update popup screen as shown in FIG. indicate. In the example of the update pop-up screen shown in Fig. 13, the message "This app is not the latest version! Do you want to update now?" And the "Yes" button that is operated when updating, do not update The "No" button that is operated in the case is displayed.

  The management server corresponding processing unit 32 holds screen data of various pop-up screens in advance, and the management server corresponding processing unit 32 displays the update pop-up screen by receiving an instruction to display the update pop-up screen. You may do it.

  In step S125, the management server corresponding processing unit 32 determines whether the update of the application 21 is selected.

  If the update of the application 21 is not selected in step S125, the process ends. In this case, the pop-up screen is deleted, and the display by the main function processing unit 31 of the application 21 is continued.

  On the other hand, when the update of the application 21 is selected in step S125, the process proceeds to step S126, and the management server 12 transmits a request for the advertisement detailed information presentation of the advertiser application to the effect measurement server 14 to obtain the effect. The advertiser application installation process is executed between the measurement server 14 and the mobile terminal 11. In other words, the processes in steps S35, S42, S51, and S52 in FIG. 7 are performed between the effect measurement server 14 and the mobile terminal 11. Here, the update target application 21 corresponds to an advertiser application. Thus, the installation of the advertiser application may be performed not only by the advertisement distribution server 13 but also by the effect measurement server 14, and the advertisement distribution server 13 and the effect measurement server 14 serve as detailed information providing servers that present detailed information. Function.

  According to the above-described processing described with reference to FIG. 12, the management server corresponding processing unit 32 of the application 21 transmits the application ID, page ID, user ID, and version information, so that the management server 12 performs the update. A recommended pop-up screen is displayed on the mobile terminal 11 so that the user can easily install the latest version on the mobile terminal 11.

  In the above-described example, the example of the pop-up screen is described as an example of the screen that recommends the latest version. However, what kind of pop-up screen is displayed can be changed by changing the processing correspondence table in FIG. Can be easily determined. Examples of other pop-up screens include, for example, a screen for asking the user of the mobile terminal 11 for a questionnaire about the application 21 and a screen for notifying the new product application 21. Such a pop-up screen display requires no information other than the application ID, page ID, and user ID, such as version information. Therefore, by changing the processing correspondence table in FIG. 6, it is possible to easily determine (change) what kind of pop-up screen is displayed and whether to display the pop-up screen on or off.

[Specific example of user ID generation processing]
Next, a unique user ID generation process that is executed when the unique identification information assigned to the mobile terminal 11 cannot be used will be described with reference to the flowchart of FIG.

  First, when activation of the application 21 is instructed by a user operation, in step S151, the main function processing unit 31 of the application 21 executes activation processing and displays an activation screen. In step S152, the main function processing unit 31 supplies the application ID of the application 21 and the page ID corresponding to the activation screen to the management server corresponding processing unit 32 of the application 21.

  In step S161, the management server correspondence processing unit 32 acquires the application ID of the application 21 and the page ID corresponding to the startup screen, and whether the user ID is stored as a text file in a predetermined storage area in the mobile terminal 11. Determine whether or not.

  If it is determined in step S161 that the user ID is stored as a text file in a predetermined storage area in the mobile terminal 11, the process proceeds to step S164 described later.

  On the other hand, when it is determined that the user ID is not stored as a text file in the predetermined storage area in the mobile terminal 11, the process proceeds to step S <b> 162, and the management server corresponding processing unit 32 sends a request to the management server 12. In this format, only the application ID and page ID are transmitted to the management server 12 with the user ID area empty (NULL).

  In step S171, the management server 12 determines whether the user ID has been transmitted from the management server corresponding processing unit 32 of the application 21, that is, whether the user ID is included in the request from the management server corresponding processing unit 32. To do.

  If it is determined in step S171 that the user ID has been transmitted, the process ends. On the other hand, if it is determined in step S171 that the user ID has not been transmitted, the process proceeds to step S172, and the management server 12 issues (generates) a user ID, for example, by generating a predetermined random number. The user ID generated here is unique for each user (the mobile terminal 11). In step S 173, the management server 12 transmits the issued user ID to the management server corresponding processing unit 32 of the application 21.

  In step S163, the management server corresponding processing unit 32 of the application 21 acquires the user ID transmitted from the management server 12, writes the acquired user ID in a text file, and stores the predetermined storage area in the mobile terminal 11 To store.

  After the process of step S163 or when it is determined in step S161 that the user ID is stored as a text file in a predetermined storage area in the mobile terminal 11, the management server corresponding processing unit 32 of the application 21 In S164, the user ID stored as a text file is acquired, and the process ends.

  By executing the above processing, even if the unique identification information assigned to the mobile terminal 11 cannot be used, a user ID that uniquely identifies the mobile terminal 11 (user) is created, Thereafter, it can be used for transmission to the management server 12 together with the application ID and page ID.

  The process in FIG. 14 is performed when the mobile terminal 11 is known to be unable to use the unique identification information assigned to the mobile terminal 11 due to the model of the mobile terminal 11 or the like. The management server corresponding processing unit 32 can always be executed.

  Further, when it is unclear whether or not the mobile terminal 11 can use the unique identification information assigned to the mobile terminal 11, the mobile terminal 11 tries to acquire the unique identification information of the mobile terminal 11, and cannot be obtained. Can be executed.

[Specific examples of mobile retail store affiliate processing]
In the store where the mobile terminal 11 is sold, when the mobile terminal 11 is sold, a service for discounting the purchase amount when the purchaser subscribes to a predetermined optional service at the same time as the purchase of the mobile terminal 11 is generally known. Yes. This service uses a mechanism in which a reward is paid from an option service provider when a purchase user of the mobile terminal 11 subscribes to a predetermined option service.

  Therefore, when the purchaser purchases the mobile terminal 11 at the store where the mobile terminal 11 is sold, the user is recommended to install the predetermined application 21 and the downloaded application 21 is downloaded when the advertiser application 21 is downloaded. An application introduction service (affiliate) in which a reward is paid from an advertiser to a sales store can be considered.

  Mobile retail store affiliate processing by the information processing system 1 when such an application introduction service is performed will be described with reference to FIGS. 15 to 17.

  FIG. 15 shows processing until the app 21 of the advertiser that is the application introduction service is installed in the mobile terminal 11 at the store where the mobile terminal 11 is sold. In this process, an application 21 (hereinafter referred to as an application introduction application 21C) for introducing an application (app introduction) is used for the mobile terminal 11 purchased by the user at a store where the mobile terminal 11 is sold.

  First, in step S220, the application introduction application 21C is installed in the mobile terminal 11 purchased by the user at the store where the mobile terminal 11 is sold. The application introduction application 21C can be acquired from the market and installed, or can be installed from a personal computer by connecting the mobile terminal 11 to a personal computer via a USB connection.

  When activation of the application introduction application 21C is instructed by a user (salesperson) operation, in step S221, the main function processing unit 31 (hereinafter referred to as main function processing unit 31C) of the application introduction application 21C performs activation processing. Execute and display the startup screen. In step S222, the main function processing unit 31C obtains the application ID of the application introduction application 21C and the page ID corresponding to the activation screen, and the management server corresponding processing unit 32 of the application introduction application 21C (hereinafter, management server corresponding processing unit 32C). ).

  In step S231, the management server corresponding processing unit 32C acquires a user ID for uniquely identifying the user of the mobile terminal 11, and in step S232, acquires management information for uniquely identifying the store. Acquisition of store identification information can be performed by, for example, displaying an input screen as shown in FIG. 16 and inputting a password as store identification information. The store identification information may be input by a key operation, or may be acquired, for example, by causing the mobile terminal 11 to read a two-dimensional code.

  In step S233, the management server corresponding processing unit 32C transmits the acquired store identification information to the management server 12 as a parameter together with the application ID, the page ID, and the user ID.

  In step S241, the management server 12 receives the application ID, page ID, user ID, and store identification information transmitted from the management server corresponding processing unit 32C of the application introduction application 21C, and authenticates the store. Specifically, the management server 12 compares the received store identification information with a store authentication table in which store identification information stored in the store is associated with the store ID, and the received store identification information is stored in the store authentication information. The store is authenticated depending on whether it exists in the table.

  When the store is authenticated, the management server 12 transmits a store approval notification to the management server corresponding processing unit 32C of the application introduction application 21C in step S242.

  In step S234, the management server corresponding processing unit 32C supplies store approval information indicating that the store is approved to the main function processing unit 31C.

  In step S223, the main function processing unit 31C displays an installation page of the advertiser application 21B as shown in FIG. 9, that is, a market page where the advertiser application 21B can be downloaded. When the advertiser application 21 is determined in advance, the main function processing unit 31C may have the advertiser application 21B and directly install the advertiser application 21B. When the advertiser application 21 is not determined in advance and, for example, the user can select the application 21 to be downloaded from a plurality of candidates for the application 21, it is more convenient to display the market page. It is.

  In step S224, the main function processing unit 31C detects that a predetermined application 21 (advertiser application 21B) is selected as a download target on the installation page. In step S225, the main function processing unit 31C supplies the application ID of the application introduction application 21C and the page ID indicating the selected advertiser application 21B to the management server corresponding processing unit 32C.

  In step S235, the management server corresponding processing unit 32C displays the application ID of the application introduction application 21C and the page ID indicating the selected advertiser application 21B from the main function processing unit 31C together with the user ID and the store identification information. To the management server 12.

  In step S243, the management server 12 receives the application ID, page ID, user ID, and store identification information from the management server corresponding processing unit 32C. Then, the management server 12 determines the advertisement detailed information presentation process for presenting the advertisement detailed information of the advertiser application 21B based on the received user ID, application ID, and page ID. Next, in step S244, the management server 12 requests the effect measurement server 14 to present the detailed advertisement information of the advertiser application 21B as the determined detailed advertisement information presentation process.

  In step S251, the effect measurement server 14 that has received the request for the advertisement detailed information presentation of the advertiser application 21B displays an installation page of the advertiser application 21B, specifically, a market page where the advertiser application 21B can be downloaded. A request to be displayed is transmitted to the mobile terminal 11.

  The portable terminal 11 displays the installation page of the advertiser application 21B transmitted from the effect measurement server 14 in step S201, executes the installation process of the advertiser application 21B in step S202, and ends the process.

  Next, processing for notifying the effect measurement server 14 of the result of installation of the advertiser application 21B will be described with reference to the flowchart of FIG.

  First, when activation of the advertiser application 21B is instructed by a user operation, in step S271, the main function processing unit 31B of the advertiser application 21B executes activation processing and displays an activation screen. In step S272, the main function processing unit 31B supplies the application ID of the advertiser application 21B and the page ID corresponding to the startup screen to the management server corresponding processing unit 32B of the advertiser application 21B.

  In step S273, the management server corresponding processing unit 32B acquires a user ID that uniquely identifies the user of the mobile terminal 11, and transmits the application ID, page ID, and user ID to the management server 12 in step S274.

  In step S275, when the management server 12 receives the application ID of the advertiser application 21B, the page ID corresponding to the startup screen, and the user ID, the management server 12 determines the installation measurement process based on the processing correspondence table. That is, the management server 12 determines to transmit the application ID of the advertiser application 21B, the page ID corresponding to the startup screen, and the user ID to the effect measurement server 14.

  In step S276, the management server 12 transmits the application ID of the advertiser application 21B, the page ID corresponding to the startup screen, and the user ID to the effect measurement server 14.

  According to the processing described with reference to FIG. 17, the management server corresponding processing unit 32C of the application introduction application 21C transmits the application ID, the page ID, and the user ID, so that the management server 12 has the application ID, the page ID. Based on the user ID, an installation measurement process is determined as a process to be performed, and information indicating that the advertiser application 21B has been installed can be notified to the effect measurement server 14. Thereby, the effect measurement server 14 can measure the effect of the store where the mobile terminal 11 is sold.

[Functional Block Diagram of Management Server 12]
A configuration example when the management server 12 of the information processing system 1 described above is functionally viewed is as shown in FIG. That is, FIG. 18 shows a functional configuration block diagram of the management server 12.

  The management server 12 includes at least a communication unit 101, a process determination unit 102, a table storage unit 103, an application storage unit 104, and an operation input unit 105. The table storage unit 103 stores a processing correspondence table 111, an application version management table 112, and a store authentication table 113.

  The communication unit 101 includes a mobile terminal 11, an advertisement distribution server 13, an effect measurement server 14, and an access analysis server 15 via a wired or wireless transmission medium such as a mobile communication network, the Internet, a local area network, and digital satellite broadcasting. And exchange data.

  The process determination unit 102 receives an application ID, a page ID, and a user ID corresponding to the state of the application 21 according to the user operation from the management server corresponding processing unit 32 of the application 21 of the mobile terminal 11 via the communication unit 101. Get at least. Then, the management server 12 refers to the process correspondence table 111 stored in the table storage unit 103 based on the acquired application ID, page ID, and user ID, and the process to be performed when the ID is combined. Determine the destination of the data.

  The process determination unit 102 executes the process determined based on the acquired application ID, page ID, and user ID, and sends the processing result to the management server corresponding processing unit 32 of the application 21 of the mobile terminal 11. Reply via In addition, the process determination unit 102 communicates with at least one of the advertisement distribution server 13, the effect measurement server 14, and the access analysis server 15 according to the process determined based on the acquired application ID, page ID, and user ID. Data is exchanged via the unit 101.

  The processing correspondence table 111 of the table storage unit 103 stores an application ID, a page ID, and a user ID as shown in FIG. 6 in association with the processing to be performed when the ID is combined. .

  In the application version management table 112, the latest version information of the application 21 is stored for each application 21.

  In the store authentication table 113, store identification information (password) and store ID of each sales store of the mobile terminal 11 are stored in association with each other.

  The application storage unit 104 stores the latest version of each application 21 (data) corresponding to the version information stored in the application version management table 112. Note that the latest version of each application 21 (data) can be downloaded and installed from an external application providing server. In this case, the process determination unit 102 of the management server 12 requests an external application providing server to download / install each application 21 (data thereof) to a predetermined mobile terminal 11. When downloading / installing each application 21 from an external application providing server, the application storage unit 104 is omitted.

  The operation input unit 105 includes, for example, a keyboard and a mouse, and accepts an operation of a user (server administrator). For example, the user operates the operation input unit 105 to update the processing correspondence table 111 of the table storage unit 103 or to store the latest version of the application in the application storage unit 104.

  With the management server 12 configured as described above, the application 21 installed in the mobile terminal 11 can handle various processes such as advertisement distribution, effect measurement, and access analysis by simply interacting with the management server 12. Become.

  In other words, in order for an application program installed in the mobile terminal 11 to support various processes such as advertisement distribution, effect measurement, and access analysis, services to be used (access analysis, affiliate service), standpoint (medium) , Advertisers) etc., it was necessary to incorporate different programs for the corresponding server.

  However, since the management server 12 of the present invention centrally manages various functions such as advertisement distribution, effect measurement, and access analysis, the application 21 has one program corresponding to the management server 12 (management server correspondence processing unit 32). Only need to be incorporated. Accordingly, application programs that connect to various service servers such as an advertisement distribution server, an effect measurement server, and an access analysis server can be easily created.

  Further, when the processing (service function) to be performed is changed with respect to the state of the application 21 (predetermined action), the application ID, page ID, and user of the processing correspondence table 111 of the table storage unit 103 are changed. It is only necessary to change either the combination of IDs or the processing to be performed at that time. At this time, since the program (source) of the application 21 does not change, even if it is necessary to examine the application 21 in order to put it on the market, re-examination is unnecessary.

  The processing correspondence table 111 of the table storage unit 103 can be changed by operating the operation input unit 105 of the management server 12. However, the processing correspondence table 111 can be viewed and changed on the website, for example, The developer of the application 21 may be changeable by remote operation from another personal computer or the like.

  Each of the various service servers such as an advertisement distribution server, an effect measurement server, and an access analysis server to which the management server 12 of the present invention can be connected (linked) does not necessarily have to be operated by the same service provider. It is not necessary to be the same service provider as the management server 12. Therefore, for example, the management server 12 can be connected to service servers by a plurality of different service providers, and a plurality of service servers (for example, access analysis servers) of the same type may be provided by a plurality of service providers.

  In this specification, the steps described in the flowchart are not necessarily processed in chronological order, but are performed in parallel or when they are called in chronological order according to the described order. It may be executed at a necessary timing.

  Further, in this specification, the system represents the entire apparatus constituted by a plurality of apparatuses.

  The embodiments of the present invention are not limited to the above-described embodiments, and various modifications can be made without departing from the scope of the present invention.

DESCRIPTION OF SYMBOLS 1 Information processing system 11 Portable terminal 12 Management server 13 Advertisement delivery server 14 Effect measurement server 15 Access analysis server 21 Application program 31 Main function processing part 32 Management server corresponding processing part 101 Communication part 102 Processing determination part 103 Table storage part 111 Processing support Table 112 Application version management table 113 Store authentication table

Claims (9)

An information processing apparatus that communicates with one or more portable terminals that can download and execute an application and two or more service servers that provide a predetermined service,
As parameters corresponding to the current execution state of the application being executed on the portable terminal, terminal identification information for identifying the portable terminal, application identification information for identifying the application, and the current state of the application A communication unit for receiving state identification information indicating from the mobile terminal;
A process correspondence table in which processes to be performed are stored in association with the parameters;
A process determining unit that refers to the process correspondence table and determines the process to be performed based on the received parameter;
In the process determination unit, when the process determined based on the received parameter is an advertisement distribution process for displaying an advertisement of a new application to be installed on the mobile terminal on the screen of the application,
The communication unit requests and acquires the advertisement data of the new application from the advertisement distribution server as the service server, and transmits it to the mobile terminal.
In the process determination unit, when the process determined based on the received parameter of the new application is a process indicating that the new application is installed in the mobile terminal,
The communication unit transmits information indicating that the new application is installed in the mobile terminal to an effect measurement server as the service server. The process determination unit is a process indicating that the new application is installed in the mobile terminal when the state identification information indicating that the new application is activated is received as at least one of the parameters. The information processing apparatus according to claim 1. When the communication unit receives the application identification information and the state identification information without including the terminal identification information,
The process determination unit generates the terminal identification information used in the mobile terminal,
The information processing apparatus according to claim 1, wherein the communication unit transmits the generated terminal identification information to the mobile terminal. When the process determined based on the received terminal identification information, the application identification information, and the state identification information is a process of displaying a predetermined message screen on the mobile terminal,
The information processing apparatus according to claim 1, wherein the communication unit transmits a display command for the predetermined message screen to the mobile terminal. The information processing apparatus according to claim 4, wherein the predetermined message screen is a screen that recommends an update to the latest version of the application. In addition to the terminal identification information, the application identification information, and the state identification information, the communication unit also receives store identification information for identifying a store selling the portable terminal as the parameter from the portable terminal,
The process determination unit authenticates the sales store based on the store identification information,
The communication unit transmits an authentication result of the sales store based on the store identification information to the mobile terminal, and receives from the mobile terminal that a predetermined application is selected as the parameter,
The process determination unit determines a detailed information presentation process for presenting detailed information of the selected application,
The information processing apparatus according to claim 1, wherein the communication unit requests a detailed information providing server that presents detailed information on the selected application to present detailed information on the selected application. An information processing method of an information processing apparatus that communicates with one or more portable terminals that can download and execute an application and two or more service servers that provide a predetermined service,
As a parameter corresponding to the current execution state of the application being executed on the portable terminal, the communication unit is configured to identify terminal identification information for identifying the portable terminal, application identification information for identifying the application, and the application Receiving state identification information indicating the current state from the mobile terminal;
The process determining unit refers to a process correspondence table in which processes to be performed with respect to the parameters are stored in association with each other, determines the process to be performed based on the received parameters,
In the process determination unit, when the process determined based on the received parameter is an advertisement distribution process for displaying an advertisement of a new application to be installed on the mobile terminal on the screen of the application,
The communication unit requests and acquires the advertisement data of the new application from the advertisement distribution server as the service server, and transmits it to the mobile terminal.
In the process determination unit, when the process determined based on the received parameter of the new application is a process indicating that the new application is installed in the mobile terminal,
An information processing method including a step in which the communication unit transmits information indicating that the new application is installed in the mobile terminal to an effect measurement server as the service server. A computer of an information processing apparatus that communicates with one or more portable terminals that can download and execute an application and two or more service servers that provide a predetermined service;
As parameters corresponding to the current execution state of the application being executed on the portable terminal, terminal identification information for identifying the portable terminal, application identification information for identifying the application, and the current state of the application A communication control unit that performs control to receive the state identification information shown from the mobile terminal;
With reference to a process correspondence table in which processes to be performed with respect to the parameters are stored in association with each other , function as a process determination unit that determines the processes to be performed based on the received parameters,
In the process determination unit, when the process determined based on the received parameter is an advertisement distribution process for displaying an advertisement of a new application to be installed on the mobile terminal on the screen of the application,
The communication control unit performs control to request and acquire the advertisement data of the new application from the advertisement distribution server as the service server and transmit it to the mobile terminal,
In the process determination unit, when the process determined based on the received parameter of the new application is a process indicating that the new application is installed in the mobile terminal,
The communication control unit performs control to transmit information indicating that the new application is installed in the portable terminal to the effect measurement server as the service server.
Program . An information processing system comprising a portable terminal capable of downloading and executing an application, and an information processing apparatus connected to two or more service servers providing a predetermined service,
The information processing apparatus includes:
As parameters corresponding to the current execution state of the application being executed on the portable terminal, terminal identification information for identifying the portable terminal, application identification information for identifying the application, and the current state of the application A communication unit for receiving state identification information indicating from the mobile terminal;
A process correspondence table in which processes to be performed are stored in association with the parameters;
A process determining unit that refers to the process correspondence table and determines the process to be performed based on the received parameter;
In the process determination unit, when the process determined based on the received parameter is an advertisement distribution process for displaying an advertisement of a new application to be installed on the mobile terminal on the screen of the application,
The communication unit requests and acquires the advertisement data of the new application from the advertisement distribution server as the service server, and transmits it to the mobile terminal.
In the process determination unit, when the process determined based on the received parameter of the new application is a process indicating that the new application is installed in the mobile terminal,
The communication unit transmits information indicating that the new application is installed in the mobile terminal to the effect measurement server as the service server,
The portable terminal is
An information processing system comprising: an application execution unit configured to execute the application that transmits the parameter to the information processing apparatus and receives data transmitted from the information processing apparatus corresponding to the transmitted parameter.

Images