JP5635638B2 - Information processing apparatus and method - Google Patents

Description

  The present invention relates to a so-called online advertisement.

  When displaying an advertisement together with an image on a network storage, there is a proposal to analyze an image to determine a subject and display an advertisement related thereto (for example, see Patent Document 1). The target was extremely limited and practically difficult to implement.

  Practically, it is conceivable to display behavioral targeting advertisements using attributes representing hobbies, preferences, interests, etc. based on behavioral history on the Internet for users who browse images (for example, non-patented) Reference 1).

JP 2007-226345 A

Yahoo Japan Corporation, “Handling User Information (Behavioral Targeting Advertising)”, [online], [Search March 7, 2013], Internet <URL: http://advertising.yahoo.co.jp/ad/privacy />

  However, the behavioral targeting advertisement in this case is irrelevant to the content of the image and has a limited advertising effect.

  An object of the present invention is to accurately expand the attribute that is the basis of an advertisement displayed when viewing an image based on the image on the online storage.

  Based on the above object, an information processing apparatus according to one aspect (1) of the present invention is an information processing apparatus that provides an online storage service that stores and provides images to be provided. Attribute storage means for storing attributes associated with each user as a provider, and an image held by the provider of the image on the online storage when the image on the online storage is viewed; A determination means for determining whether or not there is a predetermined image or more similar to an image held by the viewer of the image on the online storage; and Along with an attribute diverting means that associates the attribute corresponding to at least one of the provider or the viewer with the other, and an image displayed on the viewer or the provider, Characterized in that and a advertisement display means for displaying an advertisement based on the attributes associated with the viewers or provider.

  An information processing method according to another aspect (7) of the present invention is an information processing method that captures the above aspect in a method category and provides an online storage service for storing provided images and for viewing. Attribute storage processing for storing attributes associated with each user who becomes an image viewer or a provider, and when an image on the online storage is browsed, the provider of the image is stored on the online storage. A determination process for determining whether or not there are more than a predetermined number of images similar to each other between an image held in the online storage and an image held by the viewer of the image on the online storage; If determined, attribute diversion processing for associating the attribute corresponding to at least one of the provider or the viewer with the other, and the viewer or the provider Together with the image to be displayed, characterized in that the advertisement display process of displaying the advertisement based on the attributes associated with that viewer or provider, a computer executes.

  According to another aspect (2) of the present invention, in any one of the above aspects, the attribute diverting unit associates the attribute associated with the provider with the viewer, and the advertisement display unit. Displays an advertisement based on the attribute associated with the viewer together with the image displayed to the viewer.

  According to another aspect (3) of the present invention, in any one of the above aspects, the attribute diverting unit determines, by the determining unit, that one or more similar images exist with respect to one provider or viewer. The attributes that are commonly associated with the plurality of viewers or the plurality of providers are associated with each other.

  According to another aspect (4) of the present invention, in any one of the above aspects, an advertisement displayed by the advertisement display unit based on the attribute associated with the other by the attribute diversion unit is predetermined. An index acquisition unit that acquires an index value, and a cancellation unit that cancels the association with the other based on the acquired index value.

  According to another aspect (5) of the present invention, in any one of the above aspects, the present invention includes group registration means for accepting registration of a group of users who are allowed to view images, and the determination means or the attribute diversion means is a member of the group It is characterized in that it is a target of the determination or association only in the meantime.

  According to another aspect (6) of the present invention, in any one of the aspects described above, the group registration unit that accepts registration together with group attributes for a group of users who are allowed to view images, and the viewer and the provider are the same And attribute addition means for associating the attribute of the group with at least one of the viewer or the provider when belonging to a group.

  ADVANTAGE OF THE INVENTION According to this invention, it becomes possible to expand appropriately the attribute used as the foundation of the advertisement displayed at the time of image browsing based on the image on online storage.

The functional block diagram which shows a structure about embodiment of this invention. The figure which shows the example of the data in embodiment of this invention. The figure which shows the example of the data in embodiment of this invention. The flowchart which shows the process sequence in embodiment of this invention. The conceptual diagram which shows the outline | summary of embodiment of this invention.

  Next, a mode for carrying out the present invention (referred to as “embodiment”) will be illustrated along the drawings. In addition, the assumptions common to the contents already described in the background art and problems are omitted as appropriate.

[1. Constitution〕
FIG. 1 is a configuration diagram of this embodiment. The server 1 (also simply referred to as “server 1”) stores online images via the communication network N (Internet, mobile phone network, etc.) and responds to browsing (hereinafter simply referred to as “service”). The service providing unit 20 is a unit that provides a service to the terminal T. The service may be able to store general files other than images.

  The server 1 includes, as a computer configuration, an arithmetic control unit 6 such as a CPU, a storage device 7 such as a main memory and an auxiliary storage device, and a communication device 8 (such as a communication device and a communication adapter) with the communication network N. Have. The terminal T also has a computer configuration (not shown), although the specifications are different. A large number of terminals T actually exist according to the number of users, and are portable information terminals such as smartphones and tablet PCs, and other personal computers.

  In the server 1, each element shown in FIG. 1 is realized by the calculation control unit 6 executing a computer program (not shown) stored in the storage device 7.

  Among the realized elements, the information storage means is not limited to the so-called local storage in the server 1 but may be remote storage by network computing (cloud) or the like. In addition, the storage means shown in the present application is a main unit shown for convenience of explanation, and actually includes functions such as input / output and management that accompany information storage, and the unit of configuration is divided or They may be integrated or other storage means such as a work area may be used as appropriate.

  Note that the arrows in the figure (for example, FIG. 1) supplementarily indicate the main direction of the flow of data, control, etc., and do not mean the denial of other flows or the limitation of the direction. In addition, each means other than the storage means is a processing means for realizing and executing the information processing functions and operations described below, but these are functional units for convenience of explanation, and actual hardware elements and software. It doesn't matter if it matches the module.

  Among the storage means, the attribute storage means 15 is a means for storing an attribute associated with each user who becomes an image viewer or a provider. The attribute is data representing items or categories (for example, mountain climbing, cooking, car, travel, etc.) related to interest, interest, hobbies, preferences, etc. in order to select an advertisement to be displayed to the user together with the image.

  The image storage means 25 is a means for storing a file provided and held by a user uploading on an online storage. FIG. 2 shows the attribute storage unit 15 and the image storage unit 25 together for the purpose of explanation, and includes information on groups to which the user belongs, which will be described later. The file name in the figure represents the file itself.

  Further, the result storage unit 65 is a unit that stores CTR (click rate) as an index value representing the effect of an advertisement displayed based on an attribute diverted (described later) from another user (for example, FIG. 3).

[2. Action)
FIG. 4 is a flowchart showing a part related to the present invention in the operation procedure of the server 1 configured as described above. The service providing unit 20 authenticates the user as an online storage service, and displays an image in response to an upload reception from the provider or a request from the viewer.

[2-1. Overview and group registration)
This service is used from the terminal T used by the user via an application program (also referred to as an “app”) or a web browser. Among the services, user authentication and upload may be the same as in the prior art, so in FIG. Except for these, an operation procedure centering on image browsing (step S11: “browsing”) according to the feature of the present case is shown.

  Here, the outline of the present embodiment is as shown in the conceptual diagram of FIG. 5, in the online storage, when there are a predetermined number of images similar to each other between the viewer and the provider of the image, the attribute of the provider A1 or a2 is used to display the advertisement D together with the image to the image viewer.

  Note that as a premise for browsing images, a group is registered (step S11: “group registration”) when it is desired to limit viewers for a specific image or group of images. In this case, the group registration unit 80 accepts registration of a group of users who are allowed to view one or more images together with group attributes (themes such as baseball and cars) (step S12).

  Group registration is accepted from a user who is an administrator at the time of group setting / new registration, and registration of a user who is a member is accepted from an administrator or a candidate who wants to participate.

[2-2. (Similarity judgment)
Then, when an image on the online storage is browsed (step S11: “browsing”), the determination unit 30 determines the similarity of the images that the provider and the viewer of the image have on the online storage. (Steps S14 to S15), according to the result (Step S16: “YES”), the attribute diverting means 40 diverts the attributes used for the advertisement display from the image provider to the viewer (Step S17).

  The diversion of attributes between the provider and the viewer may be targeted to all users, but in the present embodiment, it is limited to users belonging to the same group. Specifically, the determination means 30 is set as a target of determination (steps S14 to S16) only between users who are members of the same group (step S13: “YES”). The processing limited to the users in the same group may be performed by the attribute diversion unit 40 instead of the determination unit 30 at the matching stage (step S17).

  In the determination of the similarity of images, the determination unit 30 searches the image storage unit 25 to identify the image to be browsed and its provider (step S14), and the provider of the image holds it on the online storage. The images similar to each other and the images held on the online storage by the viewer of the images are counted (step S15) to determine whether or not there is a predetermined number or more (steps S15 to S16). .

  Determination of similarity between individual images is performed using a known technique such as extraction and comparison of partial feature amounts of each image. Further, the criterion for determining whether or not there is a predetermined number or more may be a predetermined number or more, or a ratio of similar images in the images held by one or both parties. Further, the specific procedure and criteria for determining the similarity between the provider image and the viewer image are selected according to the number of images and other circumstances.

  For example, between the two image groups, all the combinations may be compared in the manner of permutation combination, or each image group is clustered into similar image groups (clusters) similar to each other, and then provided. It is also conceivable that distances are collectively calculated between the side cluster and the viewer side class, and images included in clusters within a predetermined distance are regarded as similar.

  Further, the number of images that are relatively similar to each other may be evaluated with a larger weight than the number of other similar images.

[2-4. Attribute diversion and advertising)
Then, the attribute diverting means 40 accesses the attribute storage means 15 when it is determined that there is a predetermined image or more similar between the provider and the viewer (step S16: “YES”). The attribute associated with the viewer is also associated with the viewer (step S17).

  At this time, attributes (loan, hair restorer, some medical products, etc.) that interfere with diversion may be excluded from consideration due to privacy, shame, selection by the user, and other circumstances.

  For example, in the conceptual diagram of FIG. 5, in addition to the original attributes b1 and b2, the viewer B is also associated with attributes a1 and a2 diverted from the provider A. Further, when the viewer and the provider belong to the same group (step S13: “YES”), the attribute adding unit 90 also associates the attribute of the group with the viewer (step S18).

  The advertisement display means 50 displays an advertisement based on the attribute associated with the viewer together with the image displayed to the viewer (step S19). For example, in the conceptual diagram of FIG. 5, the advertisement D displayed to the viewer B together with the image P to browse may be based on the attributes a1 and a2 diverted from the provider A.

  Further, the index acquisition unit 60 acquires a predetermined index value (CTR or the like) for the advertisement displayed by the advertisement display unit 50 based on the attribute associated with the attribute diversion unit 40 (step S20). Based on the acquired index value, for example, if the index value is not equal to or greater than the predetermined value (step S21: “NO”), the canceling unit 70 cancels the diversion by the association with the viewer (step S22).

  The criterion for canceling is, for example, when the index value is equal to or less than a predetermined value, or inferior in relative evaluation with other original or diverted attributes. For example, for the diverted attribute a2 (cooking) shown in FIG. 3, the CTR is 2% and the lower limit value is less than 5%, so there may be an implementation such as cancellation, and it is canceled because it is relatively inferior to the other attribute a1 (climbing). There is also a possible implementation.

[3. effect〕
As described above, in the present embodiment, in the online storage, when there are a predetermined number of images similar to each other between the image viewer and the provider, the attribute of the provider is diverted to the image viewer. By displaying the advertisement together (FIG. 5), the influence of the influential user as the image provider is exerted on the user who has a large number of image viewers, and the diversification of advertisement can be further promoted.

  This makes it possible to diversify advertisements that can be appropriately diverted and displayed based on the similarity of hobbies and preferences that can be estimated from the similarity of held images in addition to the relationship between the viewer and provider of the image. That is, the attribute that is the basis of the advertisement displayed at the time of image browsing can be accurately expanded based on the image on the online storage.

  Further, in this embodiment, by canceling the diversion based on the index value of the advertisement displayed with the diverted attribute (steps S20 to S22 in FIG. 4), the advertising effect by diversion becomes further excellent.

  Further, in this embodiment, by limiting the diversion of attributes to the image sharing group (steps S12 and S13 in FIG. 4), even if there is a discrepancy between the theme of the advertisement based on the diverted attributes and its own hobby preference. , The possibility of thinking about the members of the group is high, and an excellent advertising effect can be expected.

  In this embodiment, in addition to diverting attributes among users who have many similar images, the attributes set in the shared group are also applied to the members (step S18), thereby further diversifying the advertisements that can be displayed according to hobbies and preferences. it can.

[4. Other embodiments]
In addition, the content of the said embodiment and figure is only an illustration, and the presence or absence and arrangement | positioning of each element, the order and content of a process, etc. can be changed suitably. For this reason, this invention also includes the modification illustrated below and other embodiment other than that. For example, FIG. 1 shows a conceptual configuration, and an appropriate configuration may be selected such that an advertisement selection and display function (for example, an advertisement display unit) based on attributes is separated as an advertisement distribution server.

  Further, the direction of diverting the attribute is not limited to the viewer from the provider, and may be reversed or bidirectional. Further, when a provider browses an image provided by himself / herself, an advertisement based on an attribute diverted from a viewer who viewed the image may be displayed. This means that in online storage, when there are a predetermined number of images similar to each other between a viewer and a provider of an image, an advertisement is displayed together with the image by diverting the attribute of the other party.

  In this case, the attribute diverting means associates the attribute corresponding to at least one of the provider or the viewer with the other when it is determined that there are more than predetermined images similar to each other, and the advertisement display means Or an advertisement is displayed based on the attribute matched with the viewer or a provider with the image displayed on a provider.

  Further, the attribute diverted between the provider and the viewer may be an attribute that is a common item of a plurality of opponents with many similar images, not an attribute of one partner with many similar images. In this case, the attribute diversion means is common to a plurality of viewers or a plurality of providers determined by the determination means that one or more similar images exist for a single provider or viewer (for example, Corresponding attributes are associated (such as a predetermined number or more).

  Thereby, by diverting a common attribute to a plurality of opponents having many similar images, it is possible to enhance the matching between the displayed advertisement and the user's hobbies and enhance the advertising effect.

  Moreover, each aspect of the present invention can be understood as other categories (methods, programs, systems including terminals, etc.) that are not specified. In the category of method or program, “means” shown in the category of apparatus is appropriately read as “process” or “step”. In addition, all or any part of “means” can be read as “part” (unit, section, module, etc.).

  Also, the processes and steps shown in the embodiment can be changed by changing the order, executing some of them collectively, or executing them part by part. In addition, hardware elements that implement and execute individual means, processes, and steps may be common, or may differ for each means, process, step, or timing.

  The individual means shown in the present application may be realized by calling a function provided by an external server by an API (Application Program Interface) or network computing (so-called cloud or the like). Furthermore, each element such as means relating to the present invention may be realized by other information processing mechanisms such as a physical electronic circuit as well as a computer control unit.

DESCRIPTION OF SYMBOLS 1 Server 6 Computation control part 7 Storage device 8 Communication apparatus 15 Attribute storage means 20 Service provision means 25 Image storage means 30 Determination means 40 Attribute diversion means 50 Advertisement display means 60 Index acquisition means 65 Result storage means 70 Cancellation means 80 Group registration means 90 attribute adding means A provider a1, a2, b1, b2 attribute B viewer D advertisement N communication network P image T terminal

Claims (7)

An information processing apparatus that provides an online storage service that stores and provides browsing images provided,
Attribute storage means for storing an attribute associated with each user who becomes an image viewer or a provider;
When an image on the online storage is browsed, between the image held by the provider of the image on the online storage and the image held by the viewer of the image on the online storage. Determination means for determining whether or not there are images that are similar to each other, and
If it is determined that there is a predetermined number or more, attribute diversion means for associating the attribute corresponding to at least one of the provider or the viewer with the other,
Advertisement display means for displaying an advertisement based on the attribute associated with the viewer or provider together with the image displayed on the viewer or the provider;
An information processing apparatus comprising: The attribute diversion means also associates the attribute associated with the provider with the viewer,
The information processing apparatus according to claim 1, wherein the advertisement display unit displays an advertisement based on the attribute associated with the viewer together with the image displayed to the viewer.   The attribute diverting unit commonly handles a plurality of the viewers or the plurality of providers determined by the determining unit when a predetermined image or more similar to each other exists for a single provider or viewer. The information processing apparatus according to claim 1, wherein the attached attributes are associated with each other. Index acquisition means for acquiring a predetermined index value for the advertisement displayed by the advertisement display means based on the attribute associated with the other by the attribute diversion means;
Cancellation means for canceling the association with the other based on the acquired index value;
The information processing apparatus according to any one of claims 1 to 3, further comprising: Group registration means for accepting registration of a group of users who are allowed to view images,
5. The information processing apparatus according to claim 1, wherein the determination unit or the attribute diversion unit is a target of the determination or association only between members of the group. A group registration means for accepting registration of a group of users who are allowed to view images together with group attributes;
When the viewer and the provider belong to the same group, the attribute adding means for associating the attribute of the group with at least one of the viewer or the provider;
The information processing apparatus according to any one of claims 1 to 5, further comprising: An information processing method for providing an online storage service for storing and responding to an image provided,
An attribute storage process for storing an attribute associated with each user who becomes an image viewer or a provider;
When an image on the online storage is browsed, between the image held by the provider of the image on the online storage and the image held by the viewer of the image on the online storage. Determination processing for determining whether or not images similar to each other exist more than a predetermined value;
An attribute diversion process for associating the attribute corresponding to at least one of the provider or the viewer with the other when it is determined that the predetermined number or more exists;
An advertisement display process for displaying an advertisement based on the attribute associated with the viewer or the provider together with the image displayed on the viewer or the provider;
An information processing method characterized in that a computer executes.

Images