JP5542051B2 - 神経応答刺激及び刺激属性共鳴推定を行うシステム、方法、及び、装置 - Google Patents
神経応答刺激及び刺激属性共鳴推定を行うシステム、方法、及び、装置 Download PDFInfo
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- A61B5/24—Detecting, measuring or recording bioelectric or biomagnetic signals of the body or parts thereof
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- A61B5/369—Electroencephalography [EEG]
- A61B5/372—Analysis of electroencephalograms
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- A61B5/24—Detecting, measuring or recording bioelectric or biomagnetic signals of the body or parts thereof
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- A61B5/24—Detecting, measuring or recording bioelectric or biomagnetic signals of the body or parts thereof
- A61B5/316—Modalities, i.e. specific diagnostic methods
- A61B5/398—Electrooculography [EOG], e.g. detecting nystagmus; Electroretinography [ERG]
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- A—HUMAN NECESSITIES
- A61—MEDICAL OR VETERINARY SCIENCE; HYGIENE
- A61B—DIAGNOSIS; SURGERY; IDENTIFICATION
- A61B5/00—Measuring for diagnostic purposes; Identification of persons
- A61B5/16—Devices for psychotechnics; Testing reaction times ; Devices for evaluating the psychological state
- A61B5/163—Devices for psychotechnics; Testing reaction times ; Devices for evaluating the psychological state by tracking eye movement, gaze, or pupil change
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- A—HUMAN NECESSITIES
- A61—MEDICAL OR VETERINARY SCIENCE; HYGIENE
- A61B—DIAGNOSIS; SURGERY; IDENTIFICATION
- A61B5/00—Measuring for diagnostic purposes; Identification of persons
- A61B5/24—Detecting, measuring or recording bioelectric or biomagnetic signals of the body or parts thereof
- A61B5/316—Modalities, i.e. specific diagnostic methods
- A61B5/318—Heart-related electrical modalities, e.g. electrocardiography [ECG]
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- A—HUMAN NECESSITIES
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- A61B—DIAGNOSIS; SURGERY; IDENTIFICATION
- A61B5/00—Measuring for diagnostic purposes; Identification of persons
- A61B5/40—Detecting, measuring or recording for evaluating the nervous system
- A61B5/4029—Detecting, measuring or recording for evaluating the nervous system for evaluating the peripheral nervous systems
- A61B5/4035—Evaluating the autonomic nervous system
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- A61B5/00—Measuring for diagnostic purposes; Identification of persons
- A61B5/72—Signal processing specially adapted for physiological signals or for diagnostic purposes
- A61B5/7203—Signal processing specially adapted for physiological signals or for diagnostic purposes for noise prevention, reduction or removal
- A61B5/7207—Signal processing specially adapted for physiological signals or for diagnostic purposes for noise prevention, reduction or removal of noise induced by motion artifacts
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- A61B—DIAGNOSIS; SURGERY; IDENTIFICATION
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- A61B5/72—Signal processing specially adapted for physiological signals or for diagnostic purposes
- A61B5/7271—Specific aspects of physiological measurement analysis
- A61B5/7278—Artificial waveform generation or derivation, e.g. synthesising signals from measured signals
Description
(1)本発明の第1の形態は、被験者に1つ以上の広告材料又はエンタテインメント材料を与える刺激提示装置とともに使用されるシステムであって、
前記1つ以上の広告材料又はエンタテインメント材料への露出前、及び、前記1つ以上の広告材料又はエンタテインメント材料への露出後に、被験者から神経応答データを獲得するデータ収集装置と、
前記神経応答データに基づいて刺激前イベント関係電位(ERP)測定値及び刺激後ERP測定値を算出し、前記刺激前ERP測定値及び前記刺激後ERP測定値に基づいて前記被験者の脳の複数領域に於ける差分イベント関係電位(DERP)測定値を決定するデータ解析装置と、
前記DERP測定値に基づいて、前記広告材料又はエンタテインメント材料への被験者共鳴測定値を決定する共鳴評価装置と、
を備えるシステムである。
(2)本発明の第2の形態は、1つ以上の広告材料又はエンタテインメント材料への露出前、及び、前記1つ以上の広告材料又はエンタテインメント材料への露出後に、被験者から獲得された神経応答データを査定する工程と、
前記被験者の脳の複数領域に於ける刺激前イベント関係電位(ERP)測定値及び刺激後ERP測定値を算出する工程と、
前記刺激前ERP測定値及び前記刺激後ERP測定値に基づいて、前記脳の複数領域に於ける差分イベント関係電位(DERP)測定値を算出する工程と、
前記DERP測定値に基づいて、前記広告材料又はエンタテインメント材料への共鳴測定値を決定する工程と、
を備える方法である。
(3)本発明の第3の形態は、1つ以上の広告材料又はエンタテインメント材料への露出前、及び、前記1つ以上の広告材料又はエンタテインメント材料への露出後に、被験者から神経応答データを獲得する手段と、
前記神経応答データに基づいて刺激前イベント関係電位(ERP)測定値及び刺激後ERP測定値を算出し、前記刺激前ERP測定値及び前記刺激後ERP測定値に基づいて前記被験者の脳の複数領域に於ける差分イベント関係電位(DERP)測定値を決定する手段と、
前記DERP測定値に基づいて、前記広告材料又はエンタテインメント材料への被験者共鳴測定値を決定する手段と、
を備える装置である。
Claims (17)
- 被験者に1つ以上の広告材料又はエンタテインメント材料を与える刺激提示装置とともに使用されるシステムであって、
前記1つ以上の広告材料又はエンタテインメント材料への露出前、及び、前記1つ以上の広告材料又はエンタテインメント材料への露出後に、被験者から神経応答データを獲得するデータ収集装置と、
前記神経応答データに基づいて刺激前イベント関係電位(ERP)測定値及び刺激後ERP測定値を算出し、前記刺激前ERP測定値及び前記刺激後ERP測定値に基づいて前記被験者の脳の複数領域に於ける差分イベント関係電位(DERP)測定値を決定するデータ解析装置と、
前記DERP測定値に基づいて、前記広告材料又はエンタテインメント材料への被験者共鳴測定値を決定する共鳴評価装置と、
を備えるシステム。 - 請求項1に記載のシステムであって、
上記データ解析装置が、ターゲットERP測定値及びディストラクタERP測定値を算出して、前記脳の複数領域に於ける前記DERP測定値を決定する、システム。 - 請求項1に記載のシステムであって、
上記データ解析装置が、前記DERP測定値のイベント関係時間−周波数解析を実行し、複数の周波数帯に亘って注意力、感情、又は記憶保持のうちの少なくとも一つを査定する、システム。 - 請求項3に記載のシステムであって、
上記複数の周波数帯がテータ周波数、アルファ周波数、ベータ周波数、ガンマ周波数、又は高ガンマ周波数のうちの少なくとも2つを含むものである、システム。 - 請求項1に記載のシステムであって、
上記広告材料又はエンタテインメント材料の属性が、通信、概念、経験、伝言、画像、オーディオ成分、価格、又は包装のうちの少なくとも一つを含む、システム。 - 請求項1に記載のシステムであって、
上記データ解析装置が、前記被験者共鳴測定値を使用して、前記被験者が聴覚的刺激、視覚的刺激、触覚的刺激、又は嗅覚的刺激のうちの少なくとも一つを受けたか否かを決定する、システム。 - 請求項1に記載のシステムであって、
上記データ収集装置が、前記被験者から瞳孔拡張データ、電気的皮膚応答データ、又は心拍数測定データのうちの少なくとも一つを獲得する、システム。 - 請求項1に記載のシステムであって、
前記神経応答データが、中枢神経系システムデータ、自律神経系システムデータ、又は作動体データのうちの少なくとも一つを含む、システム。 - 請求項1に記載のシステムであって、
前記共鳴評価装置は、注意力、感情、及び記憶保持の組み合わせに基づいて、前記被験者共鳴測定値を決定する、システム。 - 請求項1に記載のシステムであって、
前記神経応答データが、前記被験者から乾燥電極を有する携帯用脳波記録法(EEG)を使用して獲得される、システム。 - 請求項9に記載のシステムであって、
前記神経応答データが、第一データ収集モダリティを用いて収集された第一神経応答データと、第二データ収集モダリティを用いて収集された第二神経応答データとを含み、
前記データ解析装置は、前記第一データ収集モダリティからの前記第一神経応答データに対して時間シフトと位相シフトのうちの少なくとも一方を行うことによって、前記第一神経応答データを前記第二データ収集モダリティからの前記第二神経応答データと整列させる、システム。 - 1つ以上の広告材料又はエンタテインメント材料への露出前、及び、前記1つ以上の広告材料又はエンタテインメント材料への露出後に、被験者から獲得された神経応答データを査定する工程と、
前記被験者の脳の複数領域に於ける刺激前イベント関係電位(ERP)測定値及び刺激後ERP測定値を算出する工程と、
前記刺激前ERP測定値及び前記刺激後ERP測定値に基づいて、前記脳の複数領域に於ける差分イベント関係電位(DERP)測定値を算出する工程と、
前記DERP測定値に基づいて、前記広告材料又はエンタテインメント材料への共鳴測定値を決定する工程と、
を備える方法。 - 請求項12に記載の方法であって、更に、
ターゲットERP測定値及びディストラクタERP測定値を算出して、前記脳の複数領域に於ける前記DERP測定値を決定する工程、
を備える方法。 - 請求項12に記載の方法であって、更に、
複数の周波数帯に亘って前記DERP測定値のイベント関係時間−周波数解析を実行する工程、
を備える方法。 - 1つ以上の広告材料又はエンタテインメント材料への露出前、及び、前記1つ以上の広告材料又はエンタテインメント材料への露出後に、被験者から神経応答データを獲得する手段と、
前記神経応答データに基づいて刺激前イベント関係電位(ERP)測定値及び刺激後ERP測定値を算出し、前記刺激前ERP測定値及び前記刺激後ERP測定値に基づいて前記被験者の脳の複数領域に於ける差分イベント関係電位(DERP)測定値を決定する手段と、
前記DERP測定値に基づいて、前記広告材料又はエンタテインメント材料への被験者共鳴測定値を決定する手段と、
を備える装置。 - 請求項15に記載の装置であって、更に、
ターゲットERP測定値及びディストラクタERP測定値を算出して、前記脳の複数領域に於ける前記DERP測定値を得る手段、
を備える装置。 - 請求項15に記載の装置であって、更に、
前記DERP測定値のイベント関係時間−周波数解析を実行し、複数の周波数帯に亘って注意力、感情、又は記憶保持のうちの少なくとも一つを査定する手段、
を備える装置。
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PCT/US2008/071639 WO2009018374A1 (en) | 2007-07-30 | 2008-07-30 | Neuro-response stimulus and stimulus attribute resonance estimator |
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US10733625B2 (en) | 2020-08-04 |
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