JP5534761B2 - Guided advertising system - Google Patents

Description

  The present invention relates to a guidance-linked advertising system that displays optimal advertisement / guidance information on an advertisement display device together with guidance using position information to a destination.

  Conventionally, at events such as exhibitions, venue maps and exhibitor information are mainly described in paper pamphlets, and visitors who visit them arrive at destinations (exhibition booths and facilities of each company). Was. In recent years, guidance systems using location information have become widespread due to the evolution of mobile communications. Under such circumstances, as described in Patent Document 1, it is possible to acquire position information indoors. On the other hand, as described in Patent Document 2, the display of advertisements or guidance information on an electronic advertisement display is becoming common.

JP 2009-05928 A JP 09-325992 A

  A general electronic advertisement display displays content determined in advance by a time zone or the like, and there are an unspecified number of users who view the advertisement, and the level of interest of the user who happens to pass in front of the display is Since it is mixed, it cannot be said that the effect of guidance or advertisement is high.

  An object of the present invention is to provide a guidance-linked advertising system that can improve the advertising / advertisement effect by increasing the probability that a user's interested guidance or advertisement is displayed in a timely manner.

  In order to achieve the above object, the present invention aims to provide a GPS mobile terminal used by a user and an Internet access provided by a mobile carrier, an Internet access to an information server prepared by an event organizer, a position information transmitter, and a user. The guidance server that displays the route to the ground, the estimated arrival time is calculated from the location information of the user and the location information of the electronic advertising device in conjunction with the guidance server using the local area LAN, and the content from the search keyword entered by the user And an advertisement management server for instructing display of the advertisement content selected at the predicted arrival time on the electronic advertisement device, and an electronic advertisement device for displaying the advertisement content. Receiving the transmission signal of the transmitting device, obtaining location information, and accessing the guidance server through the Internet The destination is searched on the server, the specified destination and the route from the user's location information to the destination are displayed on the user's mobile terminal, the user starts moving, and the terminal ID recorded in the guidance server And the location information is referred to from the advertisement management server, and the advertisement management server calculates the estimated arrival time passing in front of the electronic advertisement device from the user location information and route information, and matches the search keyword input by the user. And the selected advertisement content is displayed on the electronic advertisement apparatus at the expected arrival time, so that the advertisement effect can be improved in order to display the optimum advertisement content at the optimum timing.

  According to the present invention, in an event facility where an unspecified number of users gather, such as exhibitions and expositions, both indoors and outdoors, route guidance to the user's destination (booth / facility) and guidance information on the destination, Advertisement information can be effectively provided in accordance with the user's interest and the timing of visiting the electronic advertisement apparatus.

  Moreover, the same effect can be obtained not only in an event but also in a car navigation system and an outdoor advertising device.

FIG. 1 is a system configuration diagram showing an embodiment of a guidance-linked advertising system according to the present invention. FIG. 2 is a block diagram showing the structure of the guidance server according to the present invention. FIG. 3 is a configuration diagram of the facility information table. FIG. 4 is a configuration diagram of the guidance information table. FIG. 5 is a configuration diagram of the user location management table. FIG. 6 is a flowchart of the guidance application. FIG. 7 is a guidance screen of the guidance application. FIG. 8 is a guide application search screen. FIG. 9 is a route display screen of the guidance application. FIG. 10 is a guide information screen of the guide application. FIG. 11 is a block diagram showing the configuration of the advertisement management server according to the present invention. FIG. 12 is a configuration diagram of the advertising device position information table. FIG. 13 is a configuration diagram of the keyword selection table. FIG. 14 is a configuration diagram of the advertisement management table. FIG. 15 is a configuration diagram of the content information table. FIG. 16 is a flowchart of the advertisement information display management process. FIG. 17 is a flowchart of an advertisement display process on the advertisement display device. FIG. 18 is a block diagram of an electronic advertising device. FIG. 19 is a flowchart of the advertisement display process.

Hereinafter, embodiments of the present invention will be described with reference to the drawings.
FIG. 1 is a system configuration diagram showing an embodiment of the guidance-linked advertising system of the present invention.
The system shown in FIG. 1 includes GPS mobile terminals 11 and 12 used by event visitors, Internet access 16 and 17 owned by a mobile carrier, a location information transmitter 13 prepared by the event organizer, the Internet 15, and a local area LAN 18. , 20 are connected to a guidance server 14, an advertisement management server 19, and electronic advertisement apparatuses 21 and 22 that display designated advertisement contents in accordance with the scheduling of the advertisement management server.
Here, it can be said that the GPS portable terminals 11 and 12 are position information receiving portable terminals. As described in the background art section, a technique called IMES (indoor GPS) has recently been proposed. A signal compatible with GPS is distributed from a dedicated device provided indoors. There is a merit that a GPS module built in a mobile phone and an existing GPS receiver can be used. By making the position information transmitter 13 compatible with GPS signals, this system using IMES can be applied at exhibitions held indoors.
In an exhibition held outdoors, it is also possible to use the GPS signal itself from the satellite. Furthermore, in addition to IMES, there can be various variations such as infrared rays, wireless LAN, Bluetooth (registered trademark), and those in which position information is placed on the light emitted from LED lighting fixtures. By changing the portable terminal to one having a module capable of receiving such position information, the type of position information can be handled.
For the application of the present invention, a portable terminal that can access a local computer network such as a local area LAN is sufficient. However, the current high penetration rate of Japanese mobile phones, the fact that mobile phone carriers (communication carriers) usually support Internet access, and the continuous connection of mobile phone Internet is widespread. In view of the above, it will be described below that the mobile terminals 11 and 12 access the Internet through a service provided by a mobile carrier.

  FIG. 2 is a block diagram showing the configuration of the guide server 14. The web server 23 relays access from the mobile terminal, the guide application 24 that provides guidance, the facility information 26 used by the guide application, the guide information 27, and the guide. It consists of a user location management table 25 recorded by the application.

  FIG. 3 is a configuration diagram of the facility information table. A facility ID 301 for identifying each facility, a facility type code 302 indicating the type of facility, a facility name 303, a facility X axis 304 indicating the location of the facility, a facility Y axis 305, The facility Z axis 306 includes a company 307, a product 308, a keyword 1 309, and a keyword 2 310 that are candidates for search or a matching target. This table can also be referred to from the advertisement management server 19.

  FIG. 4 is a configuration diagram of a guidance information table, which includes a facility ID 401 for identifying each facility, a facility name 402, a facility overview 403 that is a description of the facility, a facility URL 404 that is an optional item and can display detailed information on the facility, The booth number 405 is used for display to the user.

  FIG. 5 is a data configuration diagram of the user location management table, which is a table for recording user selection or user input value at the time of route guidance, user mobile terminal ID, user location information, and time stamp. User ID 501 to be stored, time stamp 502 for recording the last access of the guidance server access, destination ID 503 for storing the facility ID of the destination, user X axis 504 for storing user location information, user Y axis 505, the same user It consists of a Z axis 506, a selected product 507 for recording the user's selection, the same selection company 508, the same selection keyword 509, and a free keyword 510 for storing the user's input keyword. This table can also be referred to from the advertisement management server 19.

  FIG. 6 is a processing flow of the guidance application, and shows the processing of the guidance server accessed by reading the QR code described in the ticket or directly inputting the URL described in the ticket from the user portable terminal. First, a guide map display representing the state of the venue is processed. The facility name 303, the facility X axis 304, the facility Y axis 305, and the facility Z axis 306 acquired from the facility information table are used to display the names of the facilities on the guide map. (Step 601)

The guide map display result screen is shown in FIG. 7 as a guide map screen. The guide map screen 701 is a venue switch button 702 for switching the venue when there is another venue, a venue guide map display 703, and a search button used for destination search. 704 includes an information button 705 used for displaying information of the selected destination.
Next, when the search button 704 is clicked, the destination selection process 603 is executed after the destination search process 602 is executed. When the destination on the direct guide map is selected, the destination selection process 603 is executed without going through the destination search process 602.

  A search screen 801 displayed in the destination search process is shown in FIG. As search options, company 307, product 308, keyword 1 309, and keyword 2 310 prepared in advance in the facility information table 26 shown in FIG. 3 are displayed as product selection candidate 802, company selection candidate 803, and keyword candidate 804. The user selects a free word search 805 to be selected or the user inputs text, and clicks a search button 806. The lower part of the screen is a venue diagram A807, a venue diagram B808, and a venue diagram C809 used for returning to the guide map. (Step 602)

The destination selection process is to set a destination as a result of the search or a destination directly selected on the guide map. If the destination is not selected, the display returns to the guide map display 601 again. (Step 603)
If the destination is selected, the GPS portable terminal transmits the position information and the portable terminal ID, which are found in advance from the signal from the position information transmitter, to the guidance application. This is the operation of the ID / position information acquisition process. The acquired information is stored in the user position management table 25 together with a time stamp. (Step 604)

  Next, a route display process is executed. In this process, as in a general navigation system, the route between the user location information and the destination location information is represented by a graph with the intersection of the map information and the target as nodes, and the distance between the nodes is evaluated. To determine the shortest route and display the route display screen 901 of FIG.

  Similar to the guidance screen, the route display screen includes a venue switching button 902, a guidance map 903, a search button 904 for re-searching, and an information button 905 for displaying destination information. The shortest path is displayed.

  When a destination is selected on the guide map and the information button 905 is clicked, a destination information display screen 1001 shown in FIG. 10 is displayed. On the destination information display screen, the booth number, the booth outline, and the product information acquired from the guidance information table 27 are displayed 1002. The venue map button 1003 can return to the guide map display screen when the route is not displayed and return to the route display screen when the route is displayed. (Step 605)

  The operation up to this point is the previous operation of the system in which the visitor user at the venue accesses the guidance server and receives guidance, and the advertisement display using the user location information and the search keyword is described below.

  FIG. 11 is a block diagram of the advertisement management server 19, which includes a keyword selection process 1101, an advertisement information display management process 1102 and advertisement device location information 1103, a keyword selection table 1104, an advertisement management table 1105, and content information 1106 that are data thereof. The advertisement display processing 1107 is connected to the guidance server 14 and the electronic advertisement apparatuses 21 and 22 via the local area LANs 18 and 20.

  FIG. 12 is a data configuration diagram of the advertising device position information, and includes a display ID 1201 for identifying an individual electronic advertising device, a display X axis 1202, a display Y axis 1203, and a display Z axis 1204 indicating the position of the device.

  FIG. 13 is a data configuration diagram of the keyword selection table, and includes a plurality of tables having the same column configuration. Here, based on the assumptions of GPS accuracy (several meters) and crowd walking speed (1 m / s), it is possible to display advertisements at appropriate timings at intervals of 10 seconds. (Since location information by infrared rays, wireless LAN, etc. can be expected to increase accuracy, it may be set at 1 second intervals.) Hereinafter, the time frame at 10 second intervals is called a time slot. Based on the above assumption, the keyword selection table is one table for each time slot. At intervals of 10 seconds between the opening time and the closing time, t1 = 10: 00: 00, t2 = 10: 00: 10. . . The table is tn = 18: 00: 00. This table includes columns of a display ID 1301, a user ID 1302, a destination ID 1303, a selected product 1304, a selected company 1305, a selected keyword 1306, and a free keyword 1307. The data of this table is transcribed from the user location management table of the guide map server, and details thereof will be described later in the advertisement information display management process (FIG. 16).

  FIG. 14 is a data configuration diagram of the advertisement management table, in which a display ID 1401, an IP address 1402 indicating a communication destination of the display, a time frame 1 1403 for storing a content ID indicating a reproduction content for each time slot, and content There are three columns, a keyword 1 1404 for storing a keyword, a product name, a company name, and the like, which are candidates for selection, and a point 1 1405 for storing an evaluation point of the keyword 1, and these three columns correspond to the number of time slots. repeat. In the time frame 1-n, the ID of the PR content of each company participating in the exhibition is stored as initial data.

  FIG. 15 is a content information table. Content ID 1501 and file name 1502 pointing to advertisement reproduction data prepared in advance, product name 1503, company name 1504, registration keyword 1 1505, registration keyword 2 1506, which are content attribute information. , Destination ID 1507 and content playback time 1508.

FIG. 16 is a processing flow diagram of the advertisement display management 1101. In the start time check, it is checked whether or not the start time is set in advance. When the start time is reached, the process proceeds to the next process. (Step 1601)
In the next guidance data acquisition process, new data in the user location management table 25 of the guidance server 14 is acquired for each time slot as determined by the time stamp 502. (Step 1602)
Next, a route check is performed, a route is determined by the same method as the guidance server 14, and it is checked whether or not an electronic advertising device exists in the route. The position of the electronic advertising device is acquired from the advertising device position information 1103. If the device does not exist on the route or if there is no new data in the user location management table, the process returns to the guidance data acquisition process 1602 for the next time slot. If the device is present on the route, control is transferred to the estimated arrival time calculation process 1604. (Step 1603)

In the estimated arrival time calculation process, the following calculation is performed for each row of the user position management table 25 to determine a corresponding time slot, and data is stored in the keyword selection table 1104.

Scheduled arrival time = Guidance time at the guidance server + Route distance from the user position to the electronic advertising device position / Average walking speed

  The guidance time at the guidance server is obtained from the time stamp 502 of the user position management table 25, and the distance from the user position to the electronic advertising device position is the sum of the distances between the nodes as in the route determination process at the guidance server 14. To do. The average walking speed is assumed to be 1 m / sec.

As data belonging to the time slot including the estimated arrival time calculated by performing the above calculation, the user ID 501, destination ID 503, selected product 507, selected company 508, selected keyword 509, free keyword in the user location management table 25 510 and the display ID of the electronic advertising device existing on the route are copied to the keyword selection table. (Step 1604)

Next, in the keyword coefficient calculation process, the keyword selection table 1104 is used to select one keyword, and the number of the same selected product, selected company, selected keyword, and free keyword is counted for each display ID 1301. The count is multiplied by the following coefficient to give points.
・ Selected product: Coefficient 1.5
・ Selected company: Coefficient 1
・ Selected keyword: Coefficient 2
Free keyword: coefficient 4

The keyword with the largest point is used as a content selection keyword. If there is a keyword with the same point, if the type is different, select the free keyword, the selected keyword, the selected product, and the selected company in this order. If the type is the same, search the user location management table 25 using the user ID as a key. Then, the time stamp 502 is selected in order from the earliest. Also, if there is no user selection and the selected product, selected company, selected keyword, and free keyword points are 0, the destination ID is also counted, the count number is the point, and the destination ID with the largest point is the keyword select. If the number of points is the same, select one with a small destination ID. (Step 1605)
In the example of FIG. 13 which is a data configuration diagram, since there is no column having the same value in the first row and the second row of the display ID = 1111, the free keyword “SpecialKeyword1” is selected as the keyword.

  Next, in the content information acquisition process, the content information on the line where the keyword matches any of the product name 1503, the company name 1504, the registered keyword 1 1505, the registered keyword 2 1506, and the destination ID 1507 is retrieved from the content information 1106. get. (Step 1606)

Next, in the update process of the advertisement management table, the keyword selected in step 1605 is stored in the keyword n of the corresponding time slot in the row of the corresponding display ID of the advertisement management table 1105, and similarly, the keyword n is stored in the point n in step 1605. The number of points of the selected keyword is stored, and the content ID of the content acquired in step 1606 is stored in time frame n.
At that time, the content ID is stored continuously for several time frames obtained by dividing the reproduction time 1508 of the content information by the time slot (assuming 10 seconds). An example of calculating the number of continuous frames is described below.
Number of continuous frames 12 = playback time 120 (seconds) / time slot 10 (seconds)
In this example, the same content ID is stored from time frame n to time frame n + 11.

Simultaneously with the continuous storage of the content ID, the keyword and point values are stored for the number of continuous frames.
If the keyword n, point n, and time frame n already have values when saved, and the keyword to be saved is different from the keyword already stored, the number of points of the keyword to be saved is When the number of points of a keyword already stored is larger, the keyword to be saved, the point, and the content ID of the content matching the keyword are stored. When the number of points is the same, it is determined that the new data is more interested, and the keyword to be saved, the point, and the content ID of the content that matches the keyword are stored. At this time, if the reproduction time after the replacement is long, the reproduction of the next content is not performed until the end, but since it is important that the content of higher interest can be reproduced, no special measures are taken. When the reproduction time after the replacement is short, the content ID for displaying the screen under adjustment is stored in a vacant time slot. (Step 1607)

  When the next process does not reach the preset end time in the end time check, the process returns to guide data acquisition 1602 and the subsequent processes are repeated. If the end time has been reached, this process ends. (Step 1608)

FIG. 17 is a process flow diagram of the advertisement display 1102.
In the start time check, it is checked whether or not the start time is set in advance. When the start time is reached, the process proceeds to the next process. (Step 1701)
The next process is an advertisement display process to the advertisement display device, and the following process of the next time slot is executed for each display.

  The information of the advertisement management table 1105 and the content information 1106 is acquired, and the content ID of the time frame n is acquired from the information of the advertisement management table 1105 in the time slot order. The content file name of the corresponding content ID is acquired from the file name 1502 of the content information 1106. Also, an IP address is acquired from the IP address 1402 of the advertisement management table 1106. Using the IP address, communication is performed with the electronic advertising device having the designated display ID, and content reproduction is instructed by the designated time slot and the designated content file name. At this time, if the same content ID is continuously stored up to the time frame n and the time frame n + m and the playback time 1508 of the content information 1106 is continuous up to the number divided by the time slots, the same content ID is stored. Assuming that playback is in progress, no new content playback is instructed. However, if the continuation exceeds the reproduction time, the second same content reproduction is instructed in the time slot next to the time slot exceeding the reproduction time. (Step 1702)

  In the next process, when the end time set in advance by the end time check has not been reached, the process returns to the advertisement display 1702 to the advertisement display device, and the subsequent processes are repeated. If the end time has been reached, this process ends. (Step 1703)

  FIG. 18 shows a configuration diagram of the electronic advertising devices 20 and 21. The electronic advertising device includes a display device 1801 for displaying an advertisement, a keyboard 1802, and a mouse 1803, a display information reception processing program 1806 stored in a memory 1805, a content file 1808 stored in a disk 1807, and LAN communication. It is a normal PC.

FIG. 19 is a flowchart of the display information receiving process 1806.
In the start time check, it is checked whether or not the start time is set in advance. When the start time is reached, the process proceeds to the next process. (Step 1901)
The next process is an advertisement display process. When the time slot and content file name received from the advertisement display management server 19 are acquired through the local area LAN 18, the current time coincides with the start of the time slot and is stored in advance. A file matching the received content file name of the content file 1808 is reproduced. (Step 1902)

  If the next process does not reach the preset end time in the end time check, the process returns to the advertisement display 1902 and the subsequent processes are repeated. If the end time has been reached, this process ends. (Step 1903)

  Through the above-described operation, the guidance-linked advertising system according to the present invention displays advertising content that is more interested in the user in a timely manner at the timing when the user reaches the electronic advertising device than the conventional system, thereby obtaining a high advertising effect. be able to.

  The present invention can be applied to advertising devices installed in exhibition halls, shopping streets, corridors in buildings, and the like. There is also the possibility of expanding and applying to car navigation systems.

11, 12 Mobile terminal 13 Location information transmitter 14 Guide server 15 Internet 18, 20 Local area LAN
DESCRIPTION OF SYMBOLS 19 Advertisement management server 21,22 Electronic advertisement apparatus 23 Web server 24 Guide application 25 User position management table 26 Facility information 27 Guide information 1101 Advertisement information display management 1102 Advertisement display 1103 Advertisement apparatus position information 1104 Keyword selection table 1105 Advertisement management table 1106 Contents information

Claims (1)

A plurality of position information transmitters that are arranged in a plurality of locations indoors and transmit position information signals including their own position information to the surroundings;
A location information receiving portable terminal capable of receiving a location information signal transmitted by the location information transmitter;
Network access means for connecting the location information receiving portable terminal to a computer network;
A guidance server connected to the computer network and displaying a route to a destination on the location information receiving portable terminal;
A plurality of electronic advertising devices arranged at a plurality of locations beside the passage that the guidance server displays as a route on the position information receiving portable terminal, and displaying advertising content;
An advertisement management server connected to the computer network and managing display on the electronic advertising device in conjunction with the guidance server;
A guidance-linked advertising system consisting of:
The guidance server is
In response to the location information receiving mobile terminal accessing via a computer network, a guide map display means for transmitting and displaying a guide map to the location information receiving mobile terminal;
A destination search means for searching for a destination to be performed by an operator using the location information receiving mobile terminal based on a search keyword input from the location information receiving mobile terminal;
When a search keyword is input from the location information receiving mobile terminal, the destination searched by the destination search means is selected, and the destination is directly displayed on the guide map displayed on the location information receiving mobile terminal. Destination selection means for selecting the destination when is selected,
Each time it is accessed by the position information receiving portable terminal, the ID information of the position information receiving mobile terminal and the position information acquired by the position information receiving mobile terminal receives the position information signal from the positional information transmitter ID position information acquisition means for acquiring
Subsequent to the selection of the destination by the destination selection means, from the location information of the location information receiving portable terminal acquired by the ID location information acquisition means and the destination selected by the destination selection means to the destination A route display means for obtaining the route information and displaying the location information on the mobile terminal receiving the location information;
Have
The advertisement management server
An expected arrival time calculating means for calculating an expected arrival time at which the operator of the positional information receiving mobile terminal reaches the electronic advertising device from the positional information of the positional information receiving mobile terminal and the positional information of the electronic advertising device;
And advertising content selecting means for selecting advertising content based on the directly selected destination in guidance diagram is displayed on the position information received the input from the mobile terminal search keyword or the position information receiving portable terminal,
And advertising content display managing means for displaying the advertisement content in which the advertisement content selection means has selected the electronic advertisement device on the calculated expected arrival time at the estimated arrival time calculation means,
Have
Guide-linked advertising system that displays optimal advertising content at optimal timing.

Images