JP5514930B1 - Information tags and products with information tags - Google Patents

Abstract

The present invention provides a new identification device that can identify a purchaser of a product while eliminating troublesomeness associated with application for a campaign.
An information tag that includes a unique form and thereby displays specific identification information, and includes a first form part and a second form part that are part of the form and constitute the form. The first form part and the second form part are provided so that the relative positional relationship can be changed, and by changing the relative positions of the first form part and the second form part, One form and a second form can be formed, the first form is associated with the first identification information, and the second form is associated with the second identification information.
[Selection] Figure 1

Description

  The present invention relates to an information tag and a product with an information tag, and more particularly to an apparatus for identifying a purchaser of a product using image matching when a campaign related to product sales is held.

  In order to stimulate product demand and promote sales, campaigns may be held to provide purchasers with benefits such as prizes for various products. In such campaigns, labels with unique (non-overlapping) unique identification information (for example, serial numbers), generally consisting of numbers and English letters, are attached or printed on product packaging. Sell the product. The purchaser of the product applies for the campaign by notifying the campaign organizer of identification information attached to the product via mail or a communication line.

  In such campaigns, barcodes, two-dimensional codes (see Patent Documents 1 and 2 below) and wireless tags (see Patent Documents 3 and 4 below) including identification information may be used.

JP-A-2005-070725 Japanese Patent Laying-Open No. 2005-070731 JP 2006-011774 A JP 2007-310492 A

  By the way, when applying for a campaign by mail, for example, it is necessary to perform troublesome work such as writing identification information written on a label on a postcard or removing the label from a product packaging and pasting it on a postcard. In addition, it may take days or weeks from sending postcards to accepting by the campaign organizer, lottery, announcement of winning results, and sending / obtaining prizes, and such a method has a difficulty in lack of immediacy.

  On the other hand, if you can apply via a communication line such as the Internet, you can ensure immediacy. However, in general, the number of digits is very large, and it is necessary and troublesome to input identification information displayed finely on the label. Further, if a bar code / two-dimensional code or a wireless tag is used, such troublesome input can be avoided, but the wireless tag has a disadvantage in terms of cost. In addition, a dedicated reader for reading information from a barcode / two-dimensional code or a wireless tag is required, and in order to access a site that accepts an application, a URL (Uniform Resource Locator) has to be input.

Furthermore, the conventional campaign has the following problems.
Conventional barcodes and wireless tags usually have one identification information associated with one code or tag, and simultaneously hold a plurality of types of campaigns for one type of product. That is not done.

  For example, for a person who purchased a canned drink, a plurality of types of prizes, for example (1) premiums, (2) discount coupons for products, (3) authority to participate in online games, and (4) music (1) ~ not all or nothing (providing (1) to (4) when winning, but nothing when winning) Conventionally, there has not been a combined campaign in which (4) is determined as an independent prize and the winner is determined and provided to the winner.

  On the other hand, if such a campaign can be held, it is considered that the sales promotion effect of the product can be further enhanced.

  Accordingly, an object of the present invention is to provide a new identification device that can identify a purchaser of a product while eliminating the troublesomeness associated with applying for a campaign. A further object of the present invention is to make it possible to include a plurality of types of identification information in the information tag.

  In order to solve the above problems and achieve the object, the first information tag of the present invention is an information tag that includes a unique form and thereby displays specific identification information, and is a part of the form. 1st form part and 2nd form part which comprise at least these 1st form part and 2nd form part are provided so that relative positional relationship can be changed mutually, The 1st form part By changing the relative position of the second form part, it is possible to form at least a first form and a second form different from the first form as the unique form, The form is associated with first identification information, and the second form is associated with second identification information different from the first identification information.

  The first information tag of the present invention includes a unique form (design) representing specific identification information. This “form” refers to, for example, a computer image verification (an image verification program or image verification) such as a pattern, figure, line, point, color, character, symbol, mark, symbol, image such as a photograph or picture, or a combination thereof. Any software can be used as long as it can be identified by computer software. Further, the “form” may be regular having a certain pattern or irregular (random).

  One of the features of the first information tag of the present invention is that one information tag includes a plurality of pieces of identification information. For this reason, the said form consists of a some form part (form part), and these form parts can change the relative positional relationship. Therefore, in the first information tag, it is possible to form a plurality of forms by changing the positional relationship between these form parts. Each of the forms formed by changing the relative positional relationship of the form parts is associated with different identification information in advance. Thereby, a plurality of identification information can be included in one information tag.

  The information tag includes three or more form parts (the first form part and the second form part in addition to the third form part, the fourth form part,. It is also possible to configure the form. Moreover, in the information tag, by changing the relative positional relationship between two or three or more form parts, three or more kinds of forms (the third form in addition to the first form and the second form) , Fourth form,..., And different identification information (first identification information and second identification information in addition to third identification information, Identification information, ...) can also be associated. That is, the information tag of the present invention can include three or more types of identification information.

  In addition, when attaching an information tag to a product, (1) an information tag having the same form may be attached to a plurality of (for example, all the campaign target) products, or (2) one Information tags having different forms (no duplication, unique or unique) may be attached to one product. For example, when a privilege (for example, points, bonuses, etc.) is provided to all purchasers of the product, the mode of (1) above may be used. For example, the identification selected by lottery among purchasers of the product In the case where a privilege is provided only to some persons, the mode (2) may be used.

  In order to perform identification, an image according to the above-described form and an identification information are stored in advance in a storage device (for example, a database), and the image stored in the storage device and the form included in the information tag are stored. What is necessary is just to compare both with an image.

  For example, when a campaign is held, each product is provided with an information tag according to the present invention, and an image (information) sent from the purchaser of the product by photographing the information tag. The image in which the form included in the tag is captured) is compared with the image in the storage device, and if the form matches the image registered (stored) in advance, it is determined that the product is a valid purchaser of the product. I can do it. That is, the information tag functions as a product purchase certificate. Then, only a person who has succeeded in the authentication (identification) is awarded a prize, or a prize is provided by lottery, that is, only a person who owns a tag having a specific form (identification information) is selected as a winner. It is also possible to provide benefits such as prizes.

  Thus, the identification information is not limited to information for uniquely identifying the information tag such as a serial number. The identification information does not identify all information tags individually (separately), for example, but only proves that the purchaser of the product as described above, for example, URL of a specific site Information such as (Uniform Resource Locator) may be used. As will be described later in the embodiment, by associating the URL with the image data of the above form as identification information, the purchaser of the product can be easily guided to a specific site or server related to the URL.

  In addition, the first information tag may have the following structure.

  The information tag includes at least a first flat plate portion and a second flat plate portion arranged so that the relative positional relationship in the horizontal direction can be changed, the first form portion is provided in the first flat plate portion, and the first Two form parts are provided in the second flat plate part, so that the first form and the second form can be formed when viewed from the vertical direction. In this case, the first flat plate portion and the second flat plate portion may be provided so as to overlap each other. Furthermore, the first flat plate portion may be disposed so as to overlap the upper surface of the second flat plate portion, and the first flat plate portion may have translucency. In addition, the plurality of form parts (first form part, second form part,...) May be provided to be relatively rotatable.

  Furthermore, the first information tag can be a cap-shaped information tag that can be attached to a can beverage and provided therewith.

  Specifically, the information tag is a cap-shaped information tag that can be mounted on the end of a beverage can, and includes a cylindrical external housing having a top plate portion and a peripheral wall portion, and the external housing. An engaging portion that is disposed at the lower end of the body and engages with an end of the beverage can to support the outer casing on the beverage can; An internal housing having a top plate portion disposed on a lower surface portion of the top plate portion of the external housing, and the external housing and the internal housing are relatively rotatable, The top plate portion is provided with the first form portion, the top plate portion of the internal housing is provided with the second form portion, and the external housing and the internal housing are rotated relatively to each other. A form and the second form can be formed.

  Further, in the cap-shaped information tag, the top plate portion of the external housing may have a light transmitting property. However, as will be described later (at the end of the embodiment section), it is possible to provide openings (holes) at appropriate positions on the outer casing top plate so that the second form of the inner casing top plate can be seen. Therefore, it is not an essential requirement that the top plate portion of the external housing has translucency.

  The cap-shaped tag further includes a detachable cover that covers the upper surface portion of the external housing so that the first form part and the second form part cannot be seen, and the cover sandwiches the electronic device. You may make it have a groove | channel which makes it possible to support. According to such an aspect, the cap-shaped tag and the beverage can can be used as a stand of an electronic device such as a portable terminal as will be described later in the embodiment.

  The second information tag of the present invention is an information tag including a form part that is a part of a unique form for displaying specific identification information, the form part being displayed on a display screen and the form. The unique form is formed by being combined with another form part different from the part.

  In the second information tag, a unique form formed by a plurality of form parts, like the first information tag, represents specific identification information. However, in the first information tag, the plurality of form information In contrast to the fact that all the form parts were included in the information tag, in this second information tag, a part of the form part is displayed on the screen of the display. Then, by combining the form part included in the information tag and the form part displayed on the display screen (for example, overlapping the information tag on the display screen), the unique form is formed, and the form is associated with the form. The identification information can be taken out.

  The “display” may be anything as long as it can display an image, and typically includes a monitor screen of a television or a tablet-type terminal. It may be a display device of various devices provided.

  The second information tag does not necessarily need to be able to extract a plurality of different pieces of identification information like the first information tag, but, like the first information tag, a plurality of different pieces of identification information can be taken out. It is also possible to configure as described above.

  Specifically, in this second information tag, the form part provided in the information tag is referred to as a “first form part”, and the form part displayed on the display screen is referred to as a “second form part”. A unique form formed by the first form part and the second form part by superimposing the information tag on the display screen so as to have a predetermined first positional relationship is referred to as “first form. ”, Which is formed by the first form part and the second form part by superimposing the information tag on the display screen so as to be a second position relation different from the first position relation. When the form is “second form”, the first form is associated with the first identification information, and the second form is different from the first form of identification information. When the second identification information is associated A.

  The third information tag of the present invention is an information tag that includes a unique form and thereby displays specific identification information. The form is the first form when viewed from the first direction. A second form different from the first form is formed when viewed from a second direction different from the first direction, and the first identification information corresponds to the first form. In addition, second identification information different from the first identification information is associated with the second form.

  Each of the first and second information tags has a form that represents identification information by a plurality of form parts. In the third information tag, depending on an angle at which a certain (single) form is viewed. Different identification information is associated with each of the forms that change depending on the viewing angle.

  Also with such a third information tag, the same object as the first and second information tags can be achieved. That is, the first form (image data) formed when viewed from the first direction is associated with the first identification information, and the second form formed when viewed from the second direction. (Image data) and the second identification information may be associated with each other and stored in the storage device.

  The information tag according to the present invention may further include an engaging portion that engages with a packaging container for commodities and enables mounting on the packaging container. The “packaging container” referred to in the present invention refers to various containers that can store products, such as cans, PET bottles, boxes, cases, other rigid containers, and flexible bags such as bags. It is a concept that includes packaging materials. Moreover, the kind of goods is not ask | required.

  A product according to the present invention includes any of the information tags according to the present invention described above.

  ADVANTAGE OF THE INVENTION According to this invention, the troublesome accompanying application to a campaign can be eliminated, and the new information tag which can identify the purchaser of goods can be provided. In addition, a plurality of types of identification information can be included in the information tag, and a composite campaign can be held.

  Other objects, features, and advantages of the present invention will become apparent from the following description of embodiments of the present invention described with reference to the drawings. In addition, in each figure, the same code | symbol shows the same or equivalent part.

FIG. 1 is a perspective view showing a cap-type information tag according to the first embodiment of the present invention. FIG. 2 is an exploded perspective view showing the information tag of the first embodiment. FIG. 3 is a plan view showing the information tag (the state in which the first form is formed) of the first embodiment. FIG. 4 is a plan view showing the information tag (the state in which the second form is formed) of the first embodiment. FIG. 5 is a diagram illustrating a usage mode of the information tag according to the first embodiment. FIG. 6 is a plan view showing another configuration example of the information tag of the first embodiment. FIG. 7 is a plan view showing an external housing of the information tag shown in FIG. FIG. 8 is a plan view showing an internal housing of the information tag shown in FIG. FIG. 9 is a plan view showing a state where the outer casing of the information tag shown in FIG. 6 is rotated 120 degrees clockwise. FIG. 10 is a plan view showing a state in which the outer casing of the information tag shown in FIG. 6 is rotated 240 degrees clockwise. FIG. 11 is a plan view showing still another configuration example of the information tag of the first embodiment. FIG. 12 is a plan view showing still another configuration example of the information tag of the first embodiment. FIG. 13 is a plan view showing still another configuration example of the information tag of the first embodiment. FIG. 14 is a plan view showing still another configuration example of the information tag according to the first embodiment. FIG. 15 is a plan view showing an external housing of the information tag shown in FIG. FIG. 16 is a plan view showing an internal housing of the information tag shown in FIG. FIG. 17 is a plan view showing a state where the outer casing of the information tag shown in FIG. 14 is rotated 180 degrees clockwise. FIG. 18 is a plan view showing still another configuration example of the information tag of the first embodiment. FIG. 19 is a plan view showing an external housing of the information tag shown in FIG. FIG. 20 is a plan view showing an internal housing of the information tag shown in FIG. FIG. 21 is a plan view showing a case further provided inside the internal case shown in FIG. 20 in the information tag shown in FIG. FIG. 22 is a plan view showing still another configuration example of the information tag according to the first embodiment. 23 is a plan view showing an external housing of the information tag shown in FIG. 24 is a plan view showing an internal housing of the information tag shown in FIG. FIG. 25 is a plan view showing a state where the outer casing of the information tag shown in FIG. 22 is rotated 120 degrees clockwise. FIG. 26 is a plan view showing a state where the outer casing of the information tag shown in FIG. 22 is rotated 240 degrees clockwise. FIG. 27 is a perspective view illustrating a configuration example in which the information tag according to the first embodiment includes a cover. FIG. 28 is an exploded perspective view of the configuration example shown in FIG. FIG. 29 is a perspective view showing a usage state of the configuration example shown in FIG. FIG. 30 is a perspective view showing an information tag according to the second embodiment of the present invention. FIG. 31 is a vertical sectional view showing the information tag of the second embodiment. FIG. 32 is an exploded perspective view showing the information tag of the second embodiment. FIG. 33 is a diagram illustrating a usage state (a state before the information tag is superimposed on the television screen) of the information tag according to the second embodiment. FIG. 34 is a diagram illustrating a usage state of the information tag according to the second embodiment (a state in which the information tag is superimposed on the television screen). FIG. 35 is a diagram illustrating a usage state of the information tag according to the second embodiment (a state before the information tag is overlaid on the screen of the tablet terminal). FIG. 36 is a diagram illustrating a usage state of the information tag according to the second embodiment (a state in which the information tag is superimposed on the screen of the tablet terminal). FIG. 37 is a vertical sectional view showing another configuration example of the information tag of the second embodiment. FIG. 38 is a diagram showing still another configuration example of the information tag according to the second embodiment. FIG. 39 is an exploded perspective view showing an information tag according to the third embodiment of the present invention. FIG. 40 is a plan view showing a state where the information tag according to the third embodiment is viewed from directly above. FIG. 41 is a perspective view showing a state where the information tag according to the third embodiment is viewed obliquely from above. FIG. 42 is an exploded perspective view showing another configuration example of the information tag according to the third embodiment of the present invention. FIG. 43 is a plan view showing the information tag shown in FIG. 42 as viewed from directly above. FIG. 44 is a perspective view showing the information tag shown in FIG. 42 as viewed obliquely from above. FIG. 45 is a plan view showing an information tag according to another embodiment of the present invention. FIG. 46 is a plan view showing an external housing of the information tag shown in FIG. 47 is a plan view showing an internal housing of the information tag shown in FIG. FIG. 48 is a plan view showing an information tag according to still another embodiment of the present invention. FIG. 49 is a plan view showing an external housing of the information tag shown in FIG. FIG. 50 is a plan view showing an internal housing of the information tag shown in FIG. FIG. 51 is a plan view showing an information tag according to still another embodiment of the present invention. FIG. 52 is a plan view showing an external housing of the information tag shown in FIG. FIG. 53 is a plan view showing the internal housing of the information tag shown in FIG. FIG. 54 is a diagram showing another configuration example of the information tag according to the present invention.

[First Embodiment]
The first embodiment of the present invention relates to the first information tag of the present invention, and the first information tag is configured as a cap that can be attached to a can beverage.

  Specifically, as shown in FIGS. 1 to 4, the cap (information tag) 11 has a lid-shaped and bottomless (with a top plate but no bottom) cylindrical shape and covers the beverage can 1. And an outer casing 21 that can be fitted together, and a cylindrical inner casing 31 that can be accommodated in the outer casing 21.

  The outer casing 21 is made of a translucent (transparent) resin material, and includes a disk-shaped top plate portion 21a and a cylindrical peripheral wall portion 21b. The bottom surface of the outer casing 21 is an opening into which the inner casing 31 is received and the upper edge of the beverage can 1 can be inserted, and is constant at the lower end on the inner surface side of the peripheral wall 21 along the peripheral edge of the opening. Projections (locking projections) 22 are formed at intervals of. These locking projections 22 can be fitted into the concave groove 2 formed at the upper edge of the beverage can 1 so that the cap 11 can be supported by the beverage can 1.

  The inner casing 31 is made of a resin material like the outer casing 21, and includes a disk-shaped top plate portion 31a and a cylindrical peripheral wall portion 31b. Further, the inner casing 31 is configured such that the lower edge of the peripheral wall portion 31b comes into contact with the top surface of the beverage can 1 when the cap 11 is attached to the beverage can using the locking projection 22 of the outer casing 21. The cap 11 serves to support the upper surface of the beverage can 1 (prevents the beverage can 1 from entering the outer casing 21 more than necessary).

  The bottom of the inner casing 31 is engaged with the beverage can 1 to prevent the inner casing 31 from rotating together when the outer casing 21 is rotated as will be described later. (Not shown). The engaging portion may be, for example, one that engages with the pull top 3 on the upper surface of the can, or an adhesive that sticks to the upper surface of the can.

  A first form portion 25 a is provided on the surface of the top plate portion 21 a of the external housing 21, and a second form portion 25 b is provided on the surface of the top plate portion 31 a of the internal housing 31. In the illustrated example, five small circles (circles) are shown as the first form part 25a, and four small circles (circles) are shown as the second form part 25b, but these form parts 25a and 25b have various patterns and patterns. It may be a figure, a line, etc.

  Further, since the top plate portion 21a of the external housing 21 has translucency, when the cap 11 is viewed from the upper surface side as shown in FIG. 3, the top plate portion 21a of the external housing 21 and the top plate of the internal housing 31 are visible. The plate part 31a overlaps, and the second form part 25b provided in the internal housing 31 can be seen together with the first form part 25a. The first form part 25a and the second form part 25b constitute a form (form representing identification information) 25 according to the present invention. In addition, in order to prepare these form parts 25a and 25b in the cases 21 and 31, for example, a label on which the form parts 25a and 25b are printed may be produced and attached to the cases 21 and 31. 25a and 25b may be directly printed on the top plate portions 21a and 31a.

  As shown in FIG. 4, by rotating the outer casing 21 (refer to the arrow R / the inner casing 31 side can of course obtain the same result), the first form portion 25a and the second form The relative positional relationship with the portion 25b can be changed, and a form (second form) different from the initial state (first form) shown in FIG. 3 can be formed. Then, the first identification information is associated with the first form, and the second identification information is associated with the second form formed by rotating at a certain angle. It should be noted that many different forms 25 can be formed depending on how much the external casing 21 is rotated, and each of these many forms 25 has third, fourth, or more identification information. Can also be associated.

  With reference to FIG. 5, the usage example of the information tag 11 which concerns on this embodiment is described.

  Product manufacturers (for example, can beverage manufacturers), distributors, campaign organizers such as advertising agencies, image matching services, and dedicated application programs (hereinafter referred to as “applications”) for receiving such services ) (Provided collectively as “business”), the image data in the form 25 included in the server 102 that performs image matching and the cap (information tag) 11 attached to the canned beverage 1 is identified information. Morphological image database 103 stored in association with, server 104 for giving points as a privilege, server 105 for providing prizes, EC site 106, server for providing contents such as CM video and various music / images 107, and the can beverage 1 is sold with the cap 11 of this embodiment attached .

  The purchaser of the product downloads a dedicated application to the mobile terminal (for example, a smartphone) 101, launches this application, and photographs the top plate portions 21a and 31a of the cap 11 with a camera provided in the mobile terminal 101. The application causes the mobile terminal 101 to transmit a captured image (image data of form 25) to the image verification server 102 via the communication line (Internet) 100.

  The image verification server 102 verifies the image of the form 25 transmitted from the purchaser, that is, compares the received image with the image stored in the form image database 103, thereby validating the product. It is determined whether or not it is a purchaser. In the morphological image database 103, the image data of the form 25 included in all the information tags (caps) 11 are stored and registered in advance, and the image data of the form 25 is transmitted to these image data. In preparation for providing the product to the purchaser, for example, a URL for providing a specific privilege, success / failure information (a lottery result of winning / losing), identification information such as an ID and a password are associated with each other. Note that the types of identification information associated with the morphological image data are not limited to these because they depend on what kind of campaign is held.

An example of the privilege is as follows.
(1) URL for applying for a campaign to give prizes
(2) URL for acquiring discount coupons for products and paid services (3) Points (points that can be used in the same way as money for a certain amount)
(4) Eligibility to participate in online games (5) Authority to use specific services such as WiFi connection service (6) Digital content such as music, video, images, games, commercials, movie previews Program (8) URL and usage authority of EC (Electronic Commerce) site where goods and services can be purchased Other than these, various benefits can be provided.

  For example, if the URL of the point grant server 104 is associated with the first form 25 shown in FIG. 3 and the URL of the EC site 106 is associated with the second form 25 shown in FIG. By using the tag 11 to access the point granting server 104, points can be acquired or shopping can be performed at the EC site 106.

  In order to provide a privilege to a product purchaser, the image verification server 102 transmits URL information to the mobile terminal 101, and the dedicated application in the mobile terminal 101 accesses the predetermined server to the mobile terminal 101 according to the URL information. (The purchaser may go to pick it up), or the business may actively transmit to the mobile terminal 101 using e-mail, for example, according to the notification from the image verification server 102. (In this case, for example, it is sufficient to register an e-mail address when providing a dedicated application to a product purchaser). It is also possible for the image collation server 102 itself to transmit the privilege directly to the portable terminal 101 without going through another server.

  Also, when holding a combined campaign as described above, if a bar code or wireless tag is used as in the past, the purchaser cannot select information to be read from the code or wireless tag. After loading, you need to select which campaign or service you want to use. On the other hand, according to the information tag of the present embodiment, if the predetermined form 25 is created by rotating the cap (external housing 21) and the mobile terminal 101 takes a picture, the process immediately proceeds to the corresponding site. There is an advantage that a selection operation on the terminal 101 is not necessary.

  As described above, the form 25 provided in the information tag 11 can be various. In the example of FIG. 3, a large number of forms can be created by changing the number, size, arrangement position, shape, color, etc. of each element (in this case, a small circle) constituting the form parts 25a, 25b. I can do it. Accordingly, all caps 11 are provided with different forms, and each sold product can be uniquely identified.

  Moreover, as shown in FIGS. 6-10, you may arrange | position an irregular line. If the form 25 is formed with such a random pattern, it becomes easier to prevent forgery of the information tag as compared with the case of arranging regular figures and symbols. In this example, as shown in FIGS. 9 and 10, three forms 25 can be formed by rotating the external casing 21 by 120 degrees and 240 degrees, respectively, and three types of identification information are associated with each other. It can be kept.

  Furthermore, random points (circles) are arranged as shown in FIG. 11, specific symbols are arranged as shown in FIG. 12, and pictures and images (photographs) as shown in FIG. Form 25 can be configured. 14 to 17 are examples in which the form 25 is formed by arranging a pattern in a fan-shaped region having a central angle of 90 degrees. In this example, two forms 25 can be formed by rotating the external casing 21 (first form part 25a) by 180 degrees.

  18 to 21 show an example in which a similar casing 41 is further provided inside the inner casing 31. The cap 11 of the first embodiment has a double (two-layered) structure called a top plate portion 21a (first flat plate portion) of the external housing 21 and a top plate portion 31a (second flat plate portion) of the internal housing 31. In this example, by providing the triple housings 21, 31, 41 in a nested manner, a triple (three-layer) structure, that is, a first flat plate portion having a first form portion 25a and Form 25 is formed by the second flat plate portion having the second form portion 25b and the third flat plate portion having the third form portion 25c. Furthermore, it is possible to make a structure of four or more layers in the same manner.

  FIG. 22 to FIG. 26 show configuration examples with marks for alignment when the outer casing 21 is rotated. As shown in these drawings, each of the outer casing 21 and the inner casing 31 is marked. If 26, 27, 28, and 29 are attached, the mark 26 of the outer casing 21 is easily and accurately set to a predetermined angle (in this example, 120 degrees) by aligning with the marks 27, 28, and 29 of the inner casing 31. 240 degrees), the first form portion 25a can be rotated. In these drawings, in order to make it easy to understand the state in which the external casing 21 is rotated, 1 to 6 is included in each of the three regions including the first form portion 25a and the three regions including the second form portion 25b. These numbers are shown in order.

  27 to 29 show an example in which a cover 51 is provided on the cap type information tag 11. When the can drink 1 with the cap 11 of the present embodiment is sold not at a vending machine but at a store display such as a convenience store or a supermarket, the cap 11 is illegally photographed by a person who is not the purchaser of the product, There is a risk that benefits will be acquired. In order to prevent such a situation, a cover 51 is provided to cover the top surface of the cap 11 and hide the form 25 (form parts 25a and 25b). The cover 51 is made of a material having no translucency so that the top surface of the cap cannot be seen.

  Further, the cover 51 includes a groove 52 in which the portable terminal 101 can be sandwiched. As shown in FIG. 29, the portable terminal 101 is sandwiched and supported in the groove 52 so that the cap 11 or the beverage can 1 (not shown in FIG. 29) with the cap 11 is used as a stand of the portable terminal 101. It can be used.

[Second Embodiment]
30 to 38 show a second embodiment of the present invention. This embodiment relates to the above-described second information tag of the present invention, and constitutes a cap that can be attached to a beverage can as in the first embodiment. Thus, the top plate 62 is used as an information tag. In addition, the same code | symbol is attached | subjected in a figure to the structure similar to the said 1st Embodiment, and the overlapping description is abbreviate | omitted (the same is true also of below-mentioned embodiment).

  The information tag 62 of the present embodiment, which is the top plate of the cap (external housing 21), includes a first form portion 25a on a resin disk, and at least a portion other than the formation of the first form portion 25a is translucent. It shall have the property. Then, the information tag 62 is superimposed on the second form portion 25b displayed on the screen of the television 5 (see FIG. 33) or the screen of the tablet terminal 6 (see FIG. 35). As shown, a form 25 representing identification information can be formed as in the first embodiment. For example, an adhesive tape or an adhesive may be provided at the peripheral edge of the bottom surface of the information tag (top plate) 62 of the present embodiment so that the top plate 62 can be fixed to the display screen.

  The information tag 62 of the present embodiment can be used as follows, for example.

  While the information tag 62 is sold with a product (can drink in this example), the program or CM is distributed to the customer's TV 5 or tablet terminal 6 through the TV broadcast or communication line. Then, the second form part 25b is displayed on the screen to prompt the viewer to participate in the campaign. The viewer can participate in the campaign by superposing the information tag 62 attached to the product on the screen to form the form 25 and photographing it using the mobile terminal as in the first embodiment. I can do it. In this case, according to the present embodiment, it is possible to limit the participants of the campaign to only the purchaser of the product, not all the viewers. It is also possible to perform processing so as to know whether or not a prize is won in real time.

  Moreover, when distributing a map to the screen of a tablet-type terminal or a smartphone, the information tag (form 25 or form part 25b) of the present invention may be displayed on the map. In this case, for example, it is possible for a user to make a reservation for a store or facility shown on the map (for example, connection to a website dedicated to reservation of a hotel or restaurant) by photographing the information tag with a mobile terminal. And provide services such as earning and using points.

  Also in the second embodiment, as described in the first embodiment, the information tag 62 has a two-layer structure or a structure having three or more layers. It is also possible to provide various benefits by making the identification information correspond to each form to be formed.

  The information tag (top plate) 62 of the present embodiment can also be provided inside the cap (external housing 21) as shown in FIG. As shown in FIG. 38, a bag-like product packaging material 7 such as a snack confectionery packaging bag may be provided with the information tag 62 of this embodiment. In this case, the purchaser can cut out the information tag 62 from the packaging bag 7 with, for example, a broom and use it similarly to the information tag.

[Third Embodiment]
39 to 44 show a third embodiment of the present invention. In this embodiment, an information tag is configured as a cap that can be attached to a beverage can as in the first embodiment, but it relates to the above-described third information tag of the present invention.

  Specifically, in the example shown in FIG. 39, a cross-shaped form 25 is formed by drawing straight lines orthogonal to each other on the top plate portion 21 a of the external housing 21 and the top plate portion 31 a of the internal housing 31. This form 25 changes in shape when viewed from directly above (see FIG. 40) and when viewed from obliquely above (see FIG. 41). In the example shown in FIG. 42, a small circle is drawn on the top plate portion 21a of the external housing 21 and the top plate portion 31a of the internal housing 31 so as to overlap each other when seen from the plane. In such a tag, when viewed from directly above (see FIG. 43) and when viewed from obliquely above (see FIG. 44), the tag has a form 25 (the small circle that is an element constituting the form 25). Number) will be different.

  Therefore, by associating different identification information with each of the different forms 25 as described above, a plurality of types of identification information can be included in the tag as in the first embodiment. In the present embodiment as well, the form 25 provided in the tag may be various (graphics, lines, patterns, etc.) as in the above embodiment.

[Other Embodiments]
Further embodiments of the invention are described below.

  The examples shown in FIGS. 45 to 47 are arranged in the first form portion 25a arranged in the top plate portion 21a of the external housing 21 and in the top plate portion 31a of the internal housing 31 as in the first embodiment. The form 25 representing the identification information is constituted by the second form part 25b, but a color and a number are added to the graphic elements (circles in this example) constituting the form parts 25a and 25b. It is possible to create a very large number of different forms 25 (information tags) by making various different values.

  The colors may be various colors that can be identified by a computer, such as red, blue, green, black, yellow, purple, orange, etc., but because the colors cannot be represented in the drawings attached to the present application, In the drawing, a pattern is added to indicate various different colors. In this embodiment, the number is a numerical value of up to two digits, but it may be a single digit or a number of three digits or more. Further, symbols or characters may be used instead of numbers or together with numbers.

  Further, the examples of FIGS. 48 to 50 show examples in which colors and numbers are displayed in an overlapping manner, and such a configuration can also be adopted. Furthermore, FIGS. 51-53 increase the number of figure elements which concern on the 2nd form part 25b.

  As mentioned above, although embodiment of this invention was described, this invention is not limited to these, It is clear to those skilled in the art that a various change can be made within the range as described in a claim.

  For example, in the embodiment, the first form part 25a and the second form part 25b are relatively rotated to change the form 25 (change in positional relationship). It is also possible to change the form. FIG. 54 shows such an example. As shown in FIG. 54, a package 70 is constituted by a box-shaped transparent outer casing 71 and an inner casing 72 accommodated therein so as to be drawn out. If the first form portion 25a is provided in the external housing 71 and the second form portion 25b is provided in the internal housing 72 so that the form portions 25a and 25b overlap each other, the external housing 71 to the internal housing 72 are provided. Can be changed (see arrow S).

  Further, in the present invention, even when a structure in which the first flat plate portion (the top plate portion of the external housing) and the second flat plate portion (the top plate portion of the internal housing) are overlapped, the first flat plate portion is not necessarily transparent. It is not necessary to have light properties. For example, a hole may be formed in the upper flat plate portion so that the form portion of the flat plate portion provided on the lower side can be seen. Specifically, in the example of FIG. 6 described above, between the first form part 25a and the first form part 25a of the outer case top plate part 21a (in the second form part 25b provided in the inner case 31). If an opening (through hole) is provided at a corresponding position), the second form portion 25b arranged in the inner casing 31 can be seen even if the outer casing 21 is not transparent.

  The “form” representing the identification information is typically two-dimensional (planar), and is two-dimensional in the embodiment, but is three-dimensional (three-dimensional). Similarly, the object of the present invention can be achieved. Therefore, the “form” referred to in the present invention includes a three-dimensional (three-dimensional) one.

  Further, in the structure as in the first embodiment, the first form part 25a and the second form part 25b are arranged at an interval in the vertical direction. For this reason, an auxiliary lens (wide angle lens) for increasing the depth of field may be attached to the cap 11 and provided together with the information tag 11. Then, the lens is attached to the lens portion of the portable terminal, and the form 25 provided in the information tag 11 can be photographed clearly (without blurring).

1 Beverage can (can drink)
2 Groove on top of beverage can 3 Pull top 5 Television 6 Tablet-type terminal 7 Bag-shaped packaging material 11 Information tag (cap)
21, 71 External housing 21a Top plate portion of external housing 21b Peripheral wall portion of external housing 22 Locking projection 25 Form 25a First form section 25b Second form section 26, 27, 28, 29 Rotation operation mark 31, 72 Internal housing 31a Top plate portion of internal housing 31b Peripheral wall portion of internal housing 41 Housing 41a Housing top plate portion 51 Cover 52 Portable terminal holding groove 62 Information tag 70 Package 100 Communication network (Internet)
DESCRIPTION OF SYMBOLS 101 Portable terminal 102 Image collation server 103 Form image database 104 Point grant server 105 Prize providing server 106 EC site 107 Content providing server

Claims (4)

An information tag that contains a unique form and thereby displays specific identification information,
The information tag is a cap-like thing that can be attached to cover the end of the beverage can.
The information tag includes at least a first form part and a second form part that are part of the form and constitute the form,
The first form part and the second form part are provided so that the relative positional relationship with each other can be changed,
By changing the relative positions of the first form part and the second form part, it is possible to form at least a first form and a second form different from the first form as the unique form. ,
The first identification information is associated with the first form,
Second identification information different from the first identification information is associated with the second form ,
The information tag is
A cylindrical outer housing having a top plate portion and a peripheral wall portion;
An engaging portion that is arranged at a lower end portion of the outer casing and engages an end portion of the beverage can to support the outer casing on the beverage can;
An internal housing having a top plate portion housed inside the external housing and disposed on a lower surface portion of the top plate portion of the external housing;
With
The outer casing and the inner casing are provided to be relatively rotatable,
The top plate portion of the external housing includes the first form portion,
The top plate portion of the inner housing includes the second form portion,
An information tag characterized in that the first form and the second form can be formed by relatively rotating the outer casing and the inner casing . The information tag according to claim 1 , wherein a top plate portion of the external casing has translucency. A detachable cover that covers the upper surface of the external housing and prevents the first form part and the second form part from being seen;
The cover information tag according to claim 1 or 2 having a groove that allows for supporting the sides of the electronic device. A product comprising the information tag according to any one of claims 1 to 3 .

Images