JP5509131B2 - Contributor identification method, server, and program for associating user's post with user's subscriber identifier - Google Patents

Description

  The present invention relates to a technology of a system in which a terminal based on a user operation and a blog site server that publishes a posted message of the user are connected via a network.

  By acquiring access history information from the terminal to the server, it is possible to know the trend of interest of the user who operates the terminal, which can be used for marketing activities. In particular, optimal advertisement information and recommendation information can be provided for each user.

  Conventionally, a Web server that provides a common gateway interface (CGI) can accumulate access history information based on a request from a Web browser activated on a client terminal. However, according to this technique, it is impossible to specify a terminal that accesses a page, and it is also impossible to specify a user who operates the terminal.

  On the other hand, there is a technique in which an information storage site server automatically collects and manages access history information of a terminal that has previously contracted with the information storage site server (see, for example, Patent Document 1). There is also a technique for collectively managing different access history information from a terminal to various media based on a predetermined condition (see, for example, Patent Document 2).

  On the other hand, in recent years, postings from a large number of unspecified third parties to sites such as blogs (Web log) and mini blogs (for example, twitter (registered trademark)) via the Internet. However, it is actively transmitted. The user's emotional expressions and consumption trends are beginning to appear in these posted sentences, and analysis of a large number of posted sentences is attracting attention. These postings are given an account for identifying the user, and the uniqueness of the user is ensured. However, although the user's profile can be acquired, the user cannot be specified.

  Further, the terminal that transmits the posted text to the blog site is not limited to a personal computer, and may be a mobile phone or a smartphone. Such a mobile terminal can communicate with the blog site server via a wide area communication carrier network such as a mobile phone network. Thus, a user identifier (ID: IDentifier) that identifies the user is assigned to a terminal connected to the wide area network.

JP 2001-344196 A JP 2005-025617 A

  There is also a request for a communication carrier to specify a user who has sent a posted message from a terminal to a blog site server. The telecommunications carrier can provide the service desired by the user directly only to the user by acquiring the subscriber ID of the terminal and analyzing the content of the posted text.

  In general, a URL (Uniform Resource Locator) for accessing a blog site server from a terminal includes a user account. However, in order to conceal the communication contents, the information part for specifying user information and access contents is generally encrypted. Therefore, the account and access page in the blog site server cannot be known from the URL of the access history. Also, depending on the application that accesses the blog site server, the URL expression description differs, and the URL descriptions of all blog site servers are not uniquely expressed.

  As a result, the telecommunications carrier can acquire the subscriber ID of the terminal and the URL accessed to the blog site server, but cannot specify the user account or access page in the blog site server. That is, even a telecommunications carrier cannot associate the analysis result of the posted text on the blog site server with the access history information from the terminal.

  Therefore, the present invention provides a poster identification method, server, and program capable of associating (identifying) a posted message posted on a blog site server and a subscriber identifier based on an access history from a terminal based on a user operation. The purpose is to provide.

According to the present invention, a system having a blog site server that publishes a posted text and the account of the poster, and a communication business facility device that collects a large number of URLs accessed from a terminal having a subscriber identifier to the blog site server. A method for identifying posters in
The system further comprises an identification server that associates the subscriber identifier with the account;
The identification server
A first step of collecting access history information including a URL associated with a subscriber identifier from a communication business facility device;
A second step of extracting a plurality of URLs including image file identifiers in the access history information;
A third step of selecting a URL having the highest number of appearances from a plurality of URLs including an image file identifier and extracting an image file identifier included in the URL;
A fourth step of retrieving a page including an image corresponding to the image file identifier from the blog site server and acquiring an account of the page;
And a fifth step of associating the extracted account with the subscriber identifier of the terminal that has accessed the URL.

  According to another embodiment of the contributor identification method of the present invention, the image file identifier may be given to an icon image that identifies each user on the page of the blog site server.

  According to another embodiment of the poster identification method of the present invention, the blog site server may be a mini blog site server such as twitter (registered trademark) or an SNS (Social Networking Service) server.

According to another embodiment of the poster identification method of the present invention, the identification server
A sixth step of collecting posts based on accounts from the blog site server;
The collected posted text may further include a seventh step of associating with the post posted by the user based on the subscriber identifier associated with the account.

According to the present invention, a network is connected to a blog site server that publishes posted text and the account of the poster, and a communication business facility device that collects a large number of URLs accessed from a terminal having a subscriber identifier to the blog site server. An identification server connected via
The identification server associates a subscriber identifier with an account,
Access history collection means for collecting access history information including a URL associated with a subscriber identifier from a communication business facility device;
First URL extracting means for extracting a plurality of URLs including image file identifiers in the access history information;
A second URL extracting means for selecting a URL having the highest appearance frequency from a plurality of URLs including an image file identifier and extracting an image file identifier included in the URL;
Account acquisition means for searching a page including an image corresponding to the image file identifier from the blog site server and acquiring an account of the page;
And an account associating means for associating the extracted account with the subscriber identifier of the terminal accessing the URL.

  According to another embodiment of the identification server of the present invention, the image file identifier may be assigned to an icon image that identifies each user in the user page of the blog site server.

  According to another embodiment of the identification server of the present invention, the blog site server may be a mini blog site server such as twitter (registered trademark) or an SNS server.

According to another embodiment of the identification server of the present invention,
Post message collection means for collecting post text based on the account from the blog site server,
The collected posted message may further include a posted message associating unit that associates with the posted message collected by the user based on the subscriber identifier associated with the account.

According to the present invention, a network is connected to a blog site server that publishes posted text and the account of the poster, and a communication business facility device that collects a large number of URLs accessed from a terminal having a subscriber identifier to the blog site server. A program for operating a computer mounted on an identification server connected via
The identification server associates a subscriber identifier with an account,
Access history collection means for collecting access history information including a URL associated with a subscriber identifier from a communication business facility device;
First URL extracting means for extracting a plurality of URLs including image file identifiers in the access history information;
A second URL extracting means for selecting a URL having the highest appearance frequency from a plurality of URLs including an image file identifier and extracting an image file identifier included in the URL;
Account acquisition means for searching a page including an image corresponding to the image file identifier from the blog site server and acquiring an account of the page;
The computer is caused to function as an account association means for associating the extracted account with the subscriber identifier of the terminal that has accessed the URL.

  According to the poster identification method, server, and program of the present invention, a subscriber identifier based on a posted sentence (qualitative data) posted on a blog site server and an access history (quantitative data) from a terminal based on a user operation. Can be associated. By analyzing the contents of the posted text, the service desired by the user based on the subscriber ID can be directly provided only to the user.

It is a system configuration diagram in the present invention. It is a sequence diagram in the present invention. It is access history information in the present invention. It is explanatory drawing showing the 1st timeline of a miniblog. It is explanatory drawing showing the 2nd timeline of a miniblog. It is a functional block diagram in this invention.

  Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings.

  FIG. 1 is a system configuration diagram according to the present invention.

  According to the system shown in FIG. 1, the terminal 2 can connect to the telecommunications carrier network and communicate with the blog site server 3 via the Internet. The terminal 2 may be, for example, a mobile phone, a smartphone, or a personal computer operated by a user. Here, each terminal 2 has a subscriber identifier (ID: IDentifier) for connecting to the communication carrier network.

  In addition, a communication business facility device 4 is arranged in the communication carrier network. The communication business facility device 4 collects a large number of URLs accessed from the terminal 2 to the blog site server. The communication business facility device 4 recognizes the connection from each terminal 2 by the subscriber ID. Accordingly, the communication business facility device 4 collects “access history information” in which the subscriber ID of the terminal 2 is associated with the accessed URL.

  The blog site server 3 is a mini blog site server such as twitter (registered trademark) or an SNS server. The blog site server 3 receives posted texts from an unspecified number of third parties, and publishes the posted text and the account of the poster. An account for identifying the contributor is assigned to the posted text. The blog site server 3 publishes an API (Application Programming Interface) and provides various services.

  The terminal 2 can browse the blog site of the blog site server 3 via the communication carrier network and the Internet based on the user operation. Further, the terminal 2 may transmit a posted sentence based on a user operation to the blog site server 3. The posted text is published by the blog site server 3.

  According to the system of FIG. 1, the identification server 1 is further connected to the Internet. The identification server 1 associates the posted text of the user transmitted to the blog site server 3 with the subscriber ID of the user who posted the text. The identification server 1 receives access history information via the Internet from the telecommunications business equipment device 4 connected to the telecommunications carrier network. The identification server 1 can communicate with the blog site server 3 via the Internet.

  FIG. 2 is a sequence diagram in the present invention.

(S201) The terminal 2 connects to the communication carrier network based on a user operation. Thereby, the communication business facility apparatus 4 acquires the subscriber ID of the terminal 2. Further, the terminal 2 accesses by specifying the URL of the blog site server 3 based on the user operation. Accordingly, the communication business facility device 4 stores the URL accessed from the terminal 2 as access history information in association with the subscriber ID of the terminal 2.

  When the terminal 2 transmits a posted message based on a user operation to the blog site server 3, the account of the user is also given to the posted message. Here, regarding the URL that can be acquired by the communication business facility device 4, the information portion related to the user information is generally encrypted to keep the communication content confidential. Therefore, the user account in the blog site server 3 cannot be acquired from the URL.

  On the other hand, when the blog site server 3 is a twitter server, the user page of the user himself is always displayed at the top when the page is changed. That is, the number of times that the user accesses the user page without being aware of the user is greater than the number of times that the user accesses another page. In addition, on the user page, the user's account and a unique icon image created by the user himself / herself are displayed. That is, the number of times that the terminal 2 that has transmitted a large number of posted texts accesses the information added to its user page, for example, the image file ID based on the image that identifies itself is increased. The present invention utilizes such characteristics based on access from a terminal.

  For example, when there is a third party who continuously transmits text information in the timeline, the timeline is filled with the text information of the third party. In this case, for example, there is a case where a third party as a relay person transmits text information in real time in a situation occurring in the real world. That is, such information transmission is different from conventional communication and broadcasting. Even in such a case, the user page including the user's own account and icon is always displayed at the top (upper position) even when the page is changed. Therefore, the number of times of accessing his / her user page without being aware of the user himself / herself is greater than the number of times of accessing other pages.

  FIG. 3 shows access history information in the present invention.

  According to the access history information in FIG. 3, the URL accessed by the user with the subscriber ID “12345678” from “12:00:05” to “12:05:32” is represented. As is clear from this URL, the user information part is encrypted. At the end, the image file ID can be seen, for example, “/98765432/photo.gif”.

  FIG. 4 is an explanatory diagram showing a first timeline of a miniblog.

According to FIG. 4, only the URL accessed by the user with the subscriber ID “12345678” at “12:00” is shown. The timeline of the miniblog at this time is also shown. For example, in the case of twitter, a posted text is displayed together with an icon image. Here, four URL timelines including the image file ID are displayed.
http://twimobile.jp/img/ ・ ・ ・ /98765432/photo.gif
http://twimobile.jp/img/ ・ ・ ・ /13579246/shasin.gif
http://twimobile.jp/img/ ・ ・ ・ /24680135/kaokao.gif
http://twimobile.jp/img/ ・ ・ ・ /97531864/face.gif

  FIG. 5 is an explanatory diagram showing a second timeline of the miniblog.

According to FIG. 5, only the URL accessed by the user with the subscriber ID “12345678” at “12:05” is shown. The timeline of the miniblog at this time is shown.
http://twimobile.jp/img/ ・ ・ ・ /98765432/photo.gif
http://twimobile.jp/img/ ・ ・ ・ /75319864/photograph.gif
http://twimobile.jp/img/ ・ ・ ・ /55330088/photo.gif
http://twimobile.jp/img/ ・ ・ ・ /86420975/myicon.gif

(S202) The identification server 1 collects access history information including the URL associated with the subscriber ID from the communication business facility device 4.

(S203) The identification server 1 extracts a plurality of URLs including an image file identifier (ID) in the access history information for the subscriber ID. Here, for example, the image file ID in the twitter server is normally assigned to an icon image that identifies each user displayed on the page. Here, since the icon image is pasted and set by the user, the icon image has uniqueness. Also, the image file ID assigned to the icon image has uniqueness in the blog site server.

(S204) Next, the identification server 1 selects the URL having the highest number of appearances among the many URLs including the image file ID for the subscriber ID. That is, the user with the subscriber ID accesses the most frequently and selects a URL. The URL is presumed to be the page of the user with the subscriber ID. Then, the image file ID included in the URL is extracted. The image based on the image file ID is estimated to be a user icon image.

  Here, according to FIGS. 4 and 5, the URL including the image file ID “/98765432/photo.gif” appears most frequently among the URLs accessed by the user with the subscriber ID “12345678”. Can understand.

  Note that, according to S204, the URL with the highest number of appearances is selected, but it is also preferable to reset the number of appearances over an appropriate relatively long period of time. This is because the user's icon image and account may be variable.

(S205) The identification server 1 transmits to the blog site server 3 a request message for searching for a user page including an image corresponding to the image file ID. According to FIG. 5, a page including the image file ID “/98765432/photo.gif” is searched.

(S206) In response to this, the blog site server 3 returns a response message including a user page including an image corresponding to the image file ID. The user page includes a user account. According to FIG. 5, an account “Minamo” is included for a page including the image file ID “/98765432/photo.gif”.

(S207) The identification server 1 can associate the subscriber ID in S204 with the account extracted in S206. That is, the user based on the subscriber ID can be estimated to be the account in the blog site. According to FIG. 5, the subscriber ID “12345678” and the account “Minamo” are associated with each other.

(S208) Further, the identification server 1 transmits a request message for searching for a posted message to the blog site server 3 in order to acquire a posted message based on the account.

(S209) In response to this, the blog site server 3 returns a posted message based on the account to the identification server 1.

(S210) Thereby, the identification server 1 can associate the acquired posted text with the subscriber ID associated with the account. That is, it can be estimated that the posted text on the blog site is posted by the user based on the subscriber ID.

  Note that when another subscriber ID included in the access history information is associated with an account, it is realized by further repeating S204 to S211.

  FIG. 6 is a functional configuration diagram of the identification server in the present invention.

  According to FIG. 6, the identification server 1 includes a communication interface unit 10 connected to the Internet, an access history collection unit 11, a first URL extraction unit 12, a second URL extraction unit 13, and an account acquisition unit 14. And an account association unit 15, a posted message search unit 16, and a posted message association unit 17. These functional components excluding the communication interface unit 10 may be realized by executing a program that causes a computer mounted on the server to function.

  The access history collection unit 11 collects access history information including the URL associated with the subscriber ID from the communication business facility device 4 via the communication interface unit 10. The collected access history information is output to the first URL extraction unit 12.

  The first URL extraction unit 12 extracts a plurality of URLs including the image file ID from the input access history information. The extracted URL is output to the second URL extraction unit 13.

  For the subscriber ID, the second URL extraction unit 13 selects a URL having the highest number of appearances from among a plurality of URLs including the image file ID. This URL is presumed to be a user page based on the subscriber ID. Then, the image file ID included in the URL is extracted. The image based on the image file ID is estimated to be a user icon image. The extracted image file ID is output to the account acquisition unit 14.

  The account acquisition unit 14 transmits a request message for searching for a page including an image corresponding to the image file ID to the blog site server 3 via the communication interface unit 10. Then, the account of the page is acquired from the blog site server 3. The acquired account is output to the account association unit 15.

  The account association unit 15 associates the input account with the subscriber ID of the terminal that has accessed the URL. The associated subscriber ID and account set is output to the posted text search unit 16.

  The posted text search unit 16 collects posted text based on the account from the blog site server 3 via the communication interface unit 10. The collected posted text is output to the posted text association unit 17.

  The posted message associating unit 17 associates the collected posted messages with those posted by the user based on the subscriber ID associated with the account.

  As described above in detail, according to the contributor identification method, server, and program of the present invention, the posted text (qualitative data) posted on the blog site server and the access history from the terminal based on the user operation ( Subscriber identifiers based on quantitative data). By analyzing the contents of the posted text, the service desired by the user based on the subscriber ID can be directly provided only to the user.

  Various changes, modifications, and omissions of the above-described various embodiments of the present invention can be easily made by those skilled in the art. The above description is merely an example, and is not intended to be restrictive. The invention is limited only as defined in the following claims and the equivalents thereto.

DESCRIPTION OF SYMBOLS 1 Identification server 10 Communication interface part 11 Access history collection part 12 1st URL extraction part 13 2nd URL extraction part 14 Account acquisition part 15 Account correlation part 16 Posting sentence search part 17 Posting sentence correlation part 2 Terminal 3 Blog site server 4 Telecommunications business equipment

Claims (9)

In a system having a blog site server that publishes posted text and its account, and a communication business facility device that collects a large number of URLs (Uniform Resource Locators) accessed from a terminal having a subscriber identifier to the blog site server A method for identifying posters,
The system further comprises an identification server that associates the subscriber identifier with the account;
The identification server is
A first step of collecting access history information including a URL associated with the subscriber identifier from the communication business facility device;
A second step of extracting a plurality of URLs including an image file identifier in the access history information for the subscriber identifier;
A third step of selecting a URL having the highest number of appearances from a plurality of URLs including the image file identifier, and extracting an image file identifier included in the URL;
A fourth step of retrieving a page including an image corresponding to the image file identifier from the blog site server and acquiring an account of the page;
A contributor identification method comprising the fifth step of associating the extracted account with a subscriber identifier of the terminal that has accessed the URL.   The contributor identification method according to claim 1, wherein the image file identifier is assigned to an icon image that identifies each user in the page of the blog site server.   The contributor identification method according to claim 1, wherein the blog site server is a mini blog site server such as twitter (registered trademark) or an SNS (Social Networking Service) server. The identification server is
A sixth step of collecting posted text based on the account from the blog site server;
4. The seventh step according to claim 1, further comprising a seventh step of associating that the collected posted text is posted by a user based on the subscriber identifier associated with the account. 2. The poster identification method according to item 1. A network is connected to a blog site server that publishes posted text and the account of the poster, and a communication business facility device that collects a large number of URLs (Uniform Resource Locators) accessed from a terminal having a subscriber identifier to the blog site server. An identification server connected via
The identification server associates the subscriber identifier with the account;
Access history collection means for collecting access history information including a URL associated with the subscriber identifier from the communication business facility device;
A first URL extracting means for extracting a plurality of URLs including an image file identifier in the access history information for the subscriber identifier;
A second URL extracting means for selecting a URL having the highest number of appearances from a plurality of URLs including the image file identifier and extracting an image file identifier included in the URL;
Account acquisition means for searching a page including an image corresponding to the image file identifier from the blog site server and acquiring an account of the page;
An identification server comprising account association means for associating the extracted account with a subscriber identifier of the terminal accessing the URL.   The identification server according to claim 5, wherein the image file identifier is assigned to an icon image that identifies each user in a user page of the blog site server.   The identification server according to claim 5 or 6, wherein the blog site server is a mini blog site server such as twitter (registered trademark) or an SNS server. A posted message collection means for collecting a posted message based on the account from the blog site server;
8. The posted message associating means for associating the collected posted messages with a user based on the subscriber identifier associated with the account. The identification server according to claim 1. A network is connected to a blog site server that publishes posted text and the account of the poster, and a communication business facility device that collects a large number of URLs (Uniform Resource Locators) accessed from a terminal having a subscriber identifier to the blog site server. A program for causing a computer mounted on an identification server connected via a computer to function,
The identification server associates the subscriber identifier with the account;
Access history collection means for collecting access history information including a URL associated with the subscriber identifier from the communication business facility device;
A first URL extracting means for extracting a plurality of URLs including an image file identifier in the access history information for the subscriber identifier;
A second URL extracting means for selecting a URL having the highest number of appearances from a plurality of URLs including the image file identifier and extracting an image file identifier included in the URL;
Account acquisition means for searching a page including an image corresponding to the image file identifier from the blog site server and acquiring an account of the page;
A program for an identification server, which causes a computer to function as account association means for associating the extracted account with a subscriber identifier of the terminal that has accessed the URL.

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