JP5492029B2 - Information processing apparatus, communication support method, and communication support program - Google Patents

Description

  The present invention relates to an information processing apparatus, a communication support method, and a communication support program.

  The mode tag is attached to the opinion and transmitted, the facial expression data corresponding to the mode tag is retrieved from the facial expression data storage means, and this facial expression data is displayed together with the opinion on the display output means. There has been proposed an asynchronous distributed communication support device that collates with realistic rules, retrieves and outputs spectator character facial expression data according to the collation result (see Patent Document 1).

Japanese Patent No. 3703988

  2. Description of the Related Art Conventionally, services such as SNS (Social Networking Service) have been provided to enhance the convenience of communication between users via a network. In addition, in such a service, advertisements aiming at the effect of spreading information by communication between users, communication via a SNS between a product / service provider and a customer are performed.

  However, it has been difficult to activate communication between users belonging to different groups, such as merchandise / service providers and customers, by such advertising and communication.

  An object of the present invention is to activate communication between users belonging to different groups in the SNS.

  The present invention employs the following means in order to solve the above-described problems. That is, the present invention provides message acquisition means for acquiring a message posted to a server by a user from the server, related message specifying means for specifying a related message related to the first user from the acquired message, A response action extracting means for extracting a response action for the related message by a second user, and a determination means for determining whether or not to issue an incentive to the second user using at least an extraction result by the response action extracting means; An incentive issuing unit that issues an incentive to the second user when the determination unit determines that an incentive can be issued to the second user.

Here, the related message related to the first user includes a message posted by the first user, a message posted by the first user, and a message re-posted by another user, etc. A message in which the first user is involved as a sender of the content of the message. The response action is an action that a user who has viewed such a related message takes in response to the related message, and specifically includes reposting of the related message, a reply to the related message, and the like.

  In the present invention, the response action for the related message is extracted, and an incentive is issued to the user according to the determination result using the response action extraction result. For this reason, according to the present invention, a response by the second user to the message related to the first user is prompted. For example, when the first user is a product / service provider and the second user is a customer, communication between the provider and the customer is prompted.

  That is, according to the present invention, it is possible to activate communication between users belonging to different groups in the SNS, such as goods / service providers and customers in the SNS, and results of activating the communication. As a result, customer satisfaction, advertising, and word-of-mouth effects can be improved.

  The information processing apparatus according to the present invention is a user authentication unit that authenticates that a user who has visited the vicinity of the information processing apparatus is the second user related to the response action extracted by the response action extraction unit. The determination means may determine whether or not the incentive is issued using an authentication result obtained by the user authentication means in addition to an extraction result obtained by the response action extraction means.

  Traditionally, SNS is also used for community formation and activation. In addition, the SNS can be used for regional activation by grouping participating users according to their residential areas. However, since communication via SNS is centered on online communication, it has great merit for communication between remote users, but when used in local communities, the importance of face-to-face communication There is also a part that is insufficient to contribute to the activation of the region.

  According to the present invention, with respect to the above-described problems that are a concern when the conventional SNS is used in a local community or the like, according to the present invention, a user who has visited the vicinity of the information processing apparatus is authenticated, In order to determine whether or not to issue an incentive using the result, participation in a local community that is not only online is encouraged, and the contribution of SNS to regional activation can be increased.

  The information processing apparatus according to the present invention further includes reposting means for reposting a message posted to the server by the first user to the server, and the response action extracting means includes the replaying means. You may extract the response action with respect to the said related message containing the message reposted by the posting means.

  By providing the reposting means, the information processing apparatus according to the present invention can make more users browse the message by the first user. For this reason, when the message by the first user is a message for advertising, the effect of the advertising can be enhanced.

  The information processing apparatus according to the present invention further includes output means for outputting the message acquired by the message acquisition means. The output means displays a character image, and displays the character image according to the content of the acquired message. The character image may be changed.

The acquired message is uploaded by the user, and various contents and styles can be included. For example, by using a technique such as analyzing a natural sentence of a message or analyzing pictograms included in the message, the type of emotion etc. that the user wants to express is acquired.
The image may be changed so that the character expresses these emotions and the like according to the type of the acquired emotions and the like.

  The information processing apparatus according to the present invention may further include a determining unit that determines the content of the incentive to be issued, and the incentive issuing unit may issue the incentive determined by the determining unit.

  According to the present invention, it is expected that communication by a user is activated in order to receive a better incentive by changing the contents of the issued incentive.

  The information processing apparatus according to the present invention further includes a setting unit configured to set the content of an incentive corresponding to the related message in response to an instruction transmitted from the first user, and the determination unit includes the response The content of the incentive to be issued may be determined according to the related message relating to the action.

  In the present invention, the message acquisition unit transmits a request for a message associated with predetermined attribute information to the server, and the attribute read from the database by the server that has received the request. The message may be acquired by receiving a message associated with the information.

  Furthermore, the present invention can be grasped as a method executed by a computer or a program executed by the computer. Further, the present invention may be a program in which such a program is recorded on a recording medium readable by a computer, other devices, machines, or the like. Here, a computer-readable recording medium is a recording medium that stores information such as data and programs by electrical, magnetic, optical, mechanical, or chemical action and can be read from a computer or the like. Say.

  According to the present invention, communication between users belonging to different groups in the SNS can be activated.

It is the schematic which shows the structure of the social networking system containing the KIOSK terminal which concerns on embodiment. It is a figure which shows the hardware constitutions of the KIOSK terminal which concerns on embodiment. It is a figure which shows the outline of a function structure of the KIOSK terminal which concerns on embodiment. It is a flowchart which shows the flow of the message storage process which concerns on embodiment. It is a flowchart which shows the flow of the message acquisition process which concerns on embodiment. It is a flowchart which shows the flow of the reposting process which concerns on embodiment. It is a flowchart which shows the flow of the incentive issuing process which concerns on embodiment.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings. The embodiment described below shows an example for carrying out the present invention, and the present invention is not limited to the specific configuration described below. In practicing the present invention, it is preferable to adopt a specific configuration according to the embodiment as appropriate.

<System configuration>
FIG. 1 is a schematic diagram showing a configuration of a social networking system 100 including a KIOSK terminal according to the present embodiment. In this embodiment, the information processing apparatus according to the present invention is implemented as a KIOSK terminal 1 installed in a store. A social networking system 100 according to the present embodiment includes a KIOSK terminal 1, a plurality of user terminals 4, and a server 2 that provides SNS (Social Networking Service). In the social networking system 100, the KIOSK terminal 1, the user terminal 4, and the server 2 are connected to be communicable with each other via a network 9. As the network 9, a network in which the Internet, a mobile phone network, a dedicated line, a private network, an intranet, and the like are connected to each other can be used.

  The user terminal 4 includes a store user terminal 4 installed in a store and used by a store user (corresponding to the “first user” of the present invention), and a general user who uses the store or the KIOSK terminal 1 (the present invention). And the general user terminal 4 used by the “second user”. Here, a general user and a store user are distinguished by managing the KIOSK terminal 1 using different databases for issuing incentives. In the server 2 that provides the SNS, the general user and the store user are Not distinguished.

  FIG. 2 is a diagram illustrating a hardware configuration of the KIOSK terminal 1 according to the present embodiment. In FIG. 2, the configuration (user terminal 4, server 2, etc.) other than the KIOSK terminal 1 is not shown. The KIOSK terminal 1 includes a CPU (Central Processing Unit) 13, a RAM (Random Access Memory) 10, a ROM (Read Only Memory) 11, an EEPROM (Electrically Readable Memory and Programmable Read Only Memory) The computer includes a device 12, a communication unit 16, an input / output device such as a touch panel display 14, a speaker 15, a display 17, a printer 18, a card reader 19, and the like. Further, a mouse or a keyboard may be connected as an input device.

  The CPU 13 is a central processing unit, and controls the RAM 10, the auxiliary storage device 12, the input / output device and the like by processing instructions and data expanded in the RAM 10 and the like. The RAM 10 is a main storage device and is controlled by the CPU 13 to write and read various commands and data. The auxiliary storage device 12 is a non-volatile auxiliary storage device, and information to be held is mainly written and read even when the power of the KIOSK terminal 1 is turned off. The input / output device includes a touch panel display 14, various buttons, a speaker 15, and the like, is controlled by the CPU 13, displays output display data, and accepts user operations. The contents input from the input / output device are recorded in the RAM 10 and processed by the CPU 13.

  In the KIOSK terminal 1 according to the present embodiment, an input / output device mainly including a touch panel display 14 and buttons is used as the input / output device. The KIOSK terminal 1 provides information mainly through the visual sense of the user, and accepts input from the user through a touch operation or a button press operation by the user. However, as a user interface, in addition to input / output via screen display via the touch panel display 14 or the like, voice input / output using a microphone (not shown) and a speaker 15 and a camera (not shown) are used. It is good also as using the input by the gesture which was received.

In the auxiliary storage device 12, in addition to various programs such as an OS (Operating System) of the KIOSK terminal 1 loaded into the RAM 10 and a communication support program, various data (set in the KIOSK terminal 1 are used). Attribute information etc.) is stored. In the present embodiment, identification information related to the place where the KIOSK terminal 1 is installed is used as the attribute information. For example, in the case of a KIOSK terminal 1 installed in a Kawasaki station, a shopping street, a store, or the like, “kawasaki” is set as attribute information, and the KIOSK terminal 1 installed in a Shibuya station, a shopping street, a store, or the like. If there is, “shibuya” is set as the attribute information. The attribute information is used as a character string for the server 2 or the KIOSK terminal 1 to search or extract a message acquired for output.

  In the present invention, the attribute information indicates the attribute of the information processing apparatus, and the attribute information used in the embodiment may be information indicating an attribute other than the installation location of the KIOSK terminal 1. The attribute information used in the embodiment uniquely identifies, for example, information related to the installation position of the KIOSK terminal 1, information indicating the type of the KIOSK terminal 1, characters associated with the KIOSK terminal 1 and the KIOSK terminal 1, and the like. Or the like.

  In the present embodiment, the user terminal 4 is a computer in which an auxiliary storage device such as a CPU, RAM, ROM, and HDD, an input / output device, and the like are connected to each other, like the KIOSK terminal 1, for example, a text including a so-called smartphone. A mobile phone capable of transmitting a message, a personal computer connectable to the network 9, and the like. However, as the user terminal 4, any terminal may be used as long as it is an information device capable of transmitting a message in a format acceptable by the server 2 to the network 9.

  In this embodiment, the server 2 is a computer in which an auxiliary storage device such as a CPU, a RAM, a ROM, and an HDD, an input / output device, and the like are connected to each other, like the KIOSK terminal 1. The server 2 is connected to the message database 3, accumulates messages received from the user terminal 4 in the message database 3, and reads out messages from the message database 3 as necessary. As the server 2 according to the present invention, a server for providing SNS such as Twitter (registered trademark) can be used. In the present embodiment, a case where a message is distributed using a twitter (registered trademark) server as the server 2 will be mainly described.

  A plurality of user accounts are registered in the server 2, and the user logs in to his / her account registered in the server 2 using the user terminal 4, and a message of 140 characters or less (in Twitter (registered trademark), “ Posting (uploading) to the server 2 (also referred to as “tweet” or “tweet”). The server 2 stores the posted message in the message database 3 in association with the user account related to the posting. That is, by posting a message, the user adds a message associated with his / her account. The added message is displayed as a user's remark on a page of another user who is set to follow the user.

  Here, “follow” refers to designating an account of the desired user so that the message of the desired user is displayed in the self-account page. A message in which messages posted or reposted by users of other accounts followed by a user are arranged in order of posting time is referred to as a “timeline”. When a user logs in to twitter (registered trademark), he / she can post a message as his / her own speech, and the time (hereinafter referred to as the time when the message is posted) of the message of one or more other users set as follow targets. , "Posted time") in the newest order. In more detail, as the posting time, the time when the message is acquired by the server 2 or the time when the message is transmitted from the user terminal 4 can be used.

Here, a store database and a member database are recorded in the storage device 12 of the KIOSK terminal 1 in addition to a program for controlling the KIOSK terminal 1. In the store database, for each registered store user, the incentive information (hereinafter referred to as “incentive information”) issued when a store user's user ID and a response action described later in response to a message from the store are performed. Etc.) are stored. In the member database, for each member user who is a registered general user, member information including the user ID of the member user, e-mail address, etc., incentive information that can be received by the member user (not limited to the content of the incentive itself, Information indicating the level of incentives that can be received may be included). Here, the user ID is an account for using the SNS in the server 2 for SNS. Specifically, when a Twitter (registered trademark) server is used as the server 2, the user of Twitter (registered trademark) is used. ID.

  FIG. 3 is a diagram showing an outline of a functional configuration of the KIOSK terminal 1 according to the present embodiment. In addition, in FIG. 3, illustration is abbreviate | omitted about structures (user terminal 4, the server 2, etc.) other than the KIOSK terminal 1. FIG. The KIOSK terminal 1 reads a program recorded in the storage device 12 into the RAM 10 and is executed by the CPU 13, whereby a message acquisition unit 21, a related message identification unit 22, a response action extraction unit 23, It functions as an information processing apparatus including a determination unit 24, an incentive issuing unit 25, a user authentication unit 26, a reposting unit 27, an output unit 28, a determination unit 29, and a setting unit 30. In this embodiment, each function of the information processing apparatus is executed by the CPU 13 that is a general-purpose processor. However, part or all of these functions may be executed by one or a plurality of dedicated processors.

  In the present embodiment, a case is described in which all the processes executed by the information processing apparatus of the present invention are executed by the KIOSK terminal 1. However, a part of the processing executed by the KIOSK terminal 1 may be executed by another device connected to the KIOSK terminal 1. In this case, the KIOSK terminal 1 and other devices together correspond to the information processing device according to the present invention.

<Process flow>
Next, the flow of processing executed by the social networking system 100 according to the present embodiment will be described using a flowchart.

  FIG. 4 is a flowchart showing the flow of message accumulation processing according to this embodiment. The message accumulation process according to the present embodiment is started when the user terminal 4 performs a message posting operation by the user. Note that the specific contents and processing order of the processing shown in this flowchart are examples for carrying out the present invention. Specific processing contents and processing order may be appropriately selected according to the embodiment of the present invention.

  In step S101, a message is transmitted. The user terminal 4 transmits a message input according to a user operation to the server 2 via the network 9. Attribute information is attached to the message transmitted here. When a twitter (registered trademark) server is used as the server 2, a hash tag (a character string described after “#”) used in twitter (registered trademark) can be used as attribute information. Conventionally, in Twitter (registered trademark), a hash tag is generally used to classify a category of posting (tweet). In this embodiment, the hash tag is information indicating the KIOSK terminal 1 for which information is to be output. Used.

Specifically, a hash tag can be attached by inputting a single-byte character “#” (hash symbol; hereinafter simply referred to as “#”) in a message. Here, an example in which the hash tag “#kawasaki” indicating the KIOSK terminal 1 installed in Kawasaki is used as attribute information will be described. For example, the store user operates the user terminal 4 installed in the store, and sends an advertising message “Today is hot! One cup of draft beer to the store by 18:00! It is a free service #kawasaki” To do.

  However, as a method for attaching attribute information to a message, various methods may be appropriately employed depending on the embodiment. A character other than “#” may be used as a character for indicating the position of the attribute information included in the message, or the attribute information itself or the position of the attribute information is indicated in the message header or metadata. A method of adding information, a method of adding attribute information to a fixed position in a message, or the like may be employed. In addition to a method in which the user directly inputs attribute information, a method in which preset attribute information is automatically added, or a suitable character string is automatically added by analyzing a character string in a message. A method or the like may be employed. When the message is transmitted by the user terminal 4, the process proceeds to step S102.

  In steps S102 and S103, a message with attribute information is received and accumulated. The server 2 receives the message with attribute information transmitted by the user terminal 4 in step S101 via the network 9 (step S102). Then, the server 2 stores the received message with attribute information in the message database 3 in association with the user ID of the transmission source user (step S103). When storing messages, the server 2 extracts attribute information included in the message and performs association processing with other messages having the same or similar attribute information in order to perform later search processing at high speed. May be.

  In the present embodiment, the server 2 searches for “#” from the received message and extracts the character string following “#” up to the next blank character (if there is no blank character, the line feed character or the end of the message). Thus, attribute information included in the message is extracted. For example, the message “Today is hot! A glass of draft beer for customers coming to the store by 18:00! Free service #kawasaki” is stored in association with the extracted attribute information “kawasaki”. Note that the method for extracting attribute information from the message differs depending on the method for attaching the attribute information to the message, and therefore it is preferable to select the method appropriately according to the method of attribute information. For example, a method of extracting attribute information included in a message header or metadata, a method of extracting attribute information from a position specified by a message header or metadata, or extracting attribute information from a fixed position in a message Methods, etc. can be employed.

  FIG. 5 is a flowchart showing the flow of message acquisition processing according to this embodiment. The message acquisition process according to the present embodiment is executed periodically (for example, every minute) by the KIOSK terminal 1 described above. Note that the specific contents and processing order of the processing shown in this flowchart are examples for carrying out the present invention. Specific processing contents and processing order may be appropriately selected according to the embodiment of the present invention.

  In step S <b> 201, a message list request related to predetermined attribute information is transmitted to the server 2. The message acquisition unit 21 of the KIOSK terminal 1 reads predetermined attribute information from the auxiliary storage device 12 to the server 2 and requests a list of messages including the predetermined attribute information. Specifically, when a Twitter (registered trademark) server is used as the server 2, the KIOSK terminal 1 specifies a predetermined hash tag (for example, “#kawasaki”) and requests a list of messages.

In this embodiment, since the KIOSK terminal 1 is installed at a predetermined location and used at the installation location, the attribute information related to the search request is set in advance when the KIOSK terminal 1 is installed. I can leave. For example, “Kawasaki” can be set in advance as attribute information related to a search request in the KIOSK terminal 1 installed in a station, a shopping street, a store, or the like in Kawasaki. However, the attribute information related to the search request is not necessarily set in advance. For example, GPS (Global Positioning Sy
a location of the information processing apparatus (KIOSK terminal 1 in the present embodiment) using an ID of a wireless LAN (Local Area Network) access point or the like, and performs a search request using the name of the location as attribute information May be. In this way, a message related to the current position of the information processing apparatus can be searched.

  In steps S202 and S203, a message list request relating to predetermined attribute information is received, and a message with the specified attribute information is read from the message database 3. When the server 2 receives a request for a list of messages including predetermined attribute information from the KIOSK terminal 1, the server 2 receives the request by searching the message stored in the message database 3 using the received attribute information as a search key. Search for messages that contain attribute information. For example, when the attribute information included in the search request is “kawasaki”, the server 2 stores the message stored in the message database 3 in association with the attribute information “kawasaki” (twitter (registered trademark), in the message). Message including “#kawasaki” in the search. For this reason, for example, the text message “Today is hot! 1 cup of draft beer for customers coming to the store by 18:00! It ’s a free service #kawasaki” and the retweet “Let ’s go” RT @ kawasakineko RT @ izakayakawasaki It's hot today, 1 cup of draft beer for customers coming to the store by 18:00! Sent.

  Note that in order to search for messages with higher real-time properties, the messages to be searched for may be limited to those stored in the message database 3 within a recent predetermined number or within a recent predetermined time. Further, when the extraction of attribute information and the process of associating messages having the same attribute information are completed during message accumulation (see step S103), the message is associated with the received attribute information without performing another search. It is only necessary to read the received message (search result).

  In steps S204 and S205, message search results are transmitted and received. The server 2 arranges the search results including the requested attribute information obtained as a result of the search in order from the latest posting time, and sends it to the KIOSK terminal 1 that is the transmission source of the search request in step S201 via the network 9. Send. The message acquisition unit 21 of the KIOSK terminal 1 that is the transmission destination of the search result receives the message search result, and acquires the message posted to the server 2 by the user, including the attribute information requested in step S201. . Thereafter, the process proceeds to step S206.

  In the present embodiment, the KIOSK terminal 1 requests the server 2 for a list of messages including predetermined attribute information, but other methods are adopted as a method for obtaining a necessary message. May be. For example, the KIOSK terminal 1 may acquire a necessary message by following the account of at least one of a store user and a member user. In this case, when the server 2 accepts access from the KIOSK terminal 1, the messages of the users set to follow in the account used by the KIOSK terminal 1 are arranged in the order of the new posting time, and the KIOSK terminal 1 Send.

In step S206, a message included in the search result is output. The output unit 28 outputs the latest unoutput message, if any, among the search results received by the message acquisition unit 21 in step S205. For example, if the message “Today is hot! 1 cup of draft beer for customers coming to the store by 18:00! Free service #kawasaki” is acquired in the process up to step S205, the output unit 28 sends this message. Is output. Any method may be employed as long as a message can be understood by a human through the five senses. For example, the message may be output to a display device (touch panel display 14 or display 17) using text or an image. In addition to the above method, it is preferable to employ a method of outputting using synthesized speech or the like via the speaker 15.

  In the present embodiment, specifically, the messages including the predetermined attribute information received in step S205 are displayed on the display 17 by a predetermined amount in order of new posting time. Each time the output unit 28 acquires a message from the server 2, the output unit 28 updates the display content on the display 17 and displays a new message. In the present embodiment, the KIOSK terminal 1 is installed at a station, a shopping street, a store, and the like, and the display 17 is installed at a position such as an upper part of the KIOSK terminal 1 that can be easily seen by passersby and customers in the store. A message corresponding to the attribute of the KIOSK terminal 1 (here, the installation area of the KIOSK terminal 1) can be transmitted to the passerby and the user of the KIOSK terminal 1. Thereafter, the processing shown in this flowchart ends.

  Further, when voice output is performed, an inflection or the like may be added to the voice information by interpreting symbols or styles included in the message. For example, if the message to be output is “Today is hot!”, Because the message is suffixed with “!”, The playback volume or pitch of the end of the message or the entire message is converted to the voice information. A process such as raising the value may be performed.

  The output unit 28 displays text images to the display device and voice output from the speaker 15 and displays images of characters such as people and animals on the display device such as the touch panel display 14 and the display 17. As shown, text display and voice output may be performed. The images of these characters can be changed by moving their mouths or creating facial expressions according to the results of content analysis of the acquired and displayed messages. Moreover, it is preferable that the KIOSK terminal 1 regularly posts (tweets) the automatically generated message in addition to the message retweet by the store user. This message is positioned as a remark by a character displayed on the KIOSK terminal 1, and by making the KIOSK terminal 1 a character, the location of the KIOSK terminal 1 is set so that the user can see the actual character. Motivation to visit can be given.

  FIG. 6 is a flowchart showing the flow of the reposting process according to the present embodiment. Among the reposting processes according to the present embodiment, the processes shown in steps S301 to S303 are reposting processes by the KIOSK terminal 1, and are periodically executed (for example, every minute) by the KIOSK terminal 1. The Of the reposting process, the process shown in step S304 and subsequent steps is a reposting process performed by the user terminal 4, and is started when the user terminal 4 performs a timeline browsing operation on the user terminal 4. . Note that the specific contents and processing order of the processing shown in this flowchart are examples for carrying out the present invention. Specific processing contents and processing order may be appropriately selected according to the embodiment of the present invention.

  In step S301, the message by the store user is reposted. The reposting unit 27 of the KIOSK terminal 1 extracts a message posted by the store user from the timeline and reposts it to the server 2. Since the account information of the poster of the message is attached to the message acquired in step S205, the KIOSK terminal 1 searches the acquired message using the account information used by the store user as a search key. Messages from store users can be extracted.

When a Twitter (registered trademark) server is used as the server 2, the KIOSK terminal 1 re-posts the extracted message using a method called “retweet” in Twitter (registered trademark). Retweeting means that a user posts a message that includes part or all of a message sent by another user. A message posted in this way is also called “retweet”. The retweet method includes a method in which a retweeting user sends a new message as a caller by quoting at least a part of another user's message, and the other user's message is sent to the other user as a message. There is a method of re-posting as a caller. In any case, the retweeted message will appear in the timeline of the user following the retweeted user.

  Retweets can be made without comments, with regular comments, with random comments, or by analyzing sentences for retweets, It may be done with appropriate comments. For example, in the case where the message shown in the above specific example is retweeted without adding a comment, the KIOSK terminal 1 is simply the character string “RT” indicating retweet and the sender of the message that is the basis of retweet. With the user ID of the store user, “RT @izakayakazawaki is hot today! One cup of draft beer for customers coming to the store by 18:00! It is a free service and retweets as #kawasaki”. Here, “@izakayakawasaki” is the user ID of the store user who is the poster of the retweeted parent message.

  An example of a standard comment is “Mr. <user ID> is tweeting”. Here, <user ID> contains the user ID of the store user. The store user's user ID can be acquired by extracting information included in the message list acquired in step S205. KIOSK terminal 1 adds a standard comment and says, “Izakaya Kawasaki-san is tweeting. RT @ Izakayakasaki It ’s hot today! Post (retweet). Random comments may be carried out by a method of attaching a randomly selected standard comment from a plurality of standard comments prepared in advance, and a comment by sentence analysis is used in a bot in a conventional bulletin board system or chat system. It may be carried out by using a sentence generation technique according to a sentence analysis technique and an analysis result.

  In steps S302 and S303, messages are received and stored. The server 2 receives the message retweeted by the KIOSK terminal 1 in step S301 via the network 9 (step S302). Then, the server 2 accumulates the received message with attribute information in the message database 3 in association with the user ID of the transmission source user (here, the account of the KIOSK terminal 1) (step S303). When storing messages, the server 2 extracts attribute information included in the message and performs association processing with other messages having the same or similar attribute information in order to perform later search processing at high speed. May be.

  In steps S304 to S309, the general user terminal 4 obtains a message list, that is, a timeline, based on other user accounts (including the account of the KIOSK terminal 1) that the general user account follows. Is displayed (output). As described above, the message posted by the store user is retweeted by the KIOSK terminal 1 and is sent to the timeline of the general user who follows the account used by the KIOSK terminal 1 (hereinafter referred to as “bot account”). Appear. The general user acquires a timeline from the server 2 using the general user terminal 4 (step S304 to step S308) and browses it on the general user terminal 4 (step S309). A general user can grasp sales information and the like by a store by looking at a store user message that appears on the timeline.

  In step S310 to step S312, the response action by the general user is transmitted to the server 2, and the result of the response action is stored. The general user can take some response action to the message of the store user re-posted by the bot account or the message directly posted by the store user. Specifically, when a Twitter (registered trademark) server is used as the server 2, when a general user is interested in the content of a message (sale information, etc.) that appears on the timeline of his / her account, as a response action, You can retweet this message or reply to this message.

As a retweet method performed by a general user, like the retweet by the KIOSK terminal 1 described above, a method of sending a new message by quoting at least a part of the message, and the sender of the message is the KIOSK terminal 1 There is a method to re-submit as it is. When a new message is transmitted by quoting at least a part of the message, for example, the user operates the user terminal 4 to add a comment to the message before retweet and retweet it. For example, the general user is retweeted by the KIOSK terminal 1 as “RT
@Izakayakawasaki It's hot today! A glass of draft beer for visitors to the store by 18:00! If you want to retweet with the message "Kawasaki #", "Let's go, do you want to drink together?", Send the string "RT" and the message that caused the retweet to the comment. The user ID of the kiosk terminal 1 is “Let ’s go. Is there anyone who can drink together? RT @ kawasakineko RT @ izakayakasaki It ’s hot today! By 18:00 a glass of draft beer! Post a message “No. #kawasaki” (steps S310 and S311). Here, “@kawasakineko” is the user ID of the KIOSK terminal 1 that is the poster of the retweeted parent message. The message retweeted by the general user is stored in the server 2 (step S312). Since the user ID of the poster is associated with the message on the timeline, the user terminal 4 acquires the user ID of the KIOSK terminal 1 that is the poster of the retweeted parent message from the timeline. I can do it. Thereafter, the processing shown in this flowchart ends.

  FIG. 7 is a flowchart showing a flow of incentive issuing processing according to the present embodiment. Of the incentive issuing process according to the present embodiment, the process shown in step S401 is executed periodically (for example, every minute) by the KIOSK terminal 1. In addition, among the incentive issuing processes, the processes shown in and after step S402 are started when the user performs an IC card touch operation in the KIOSK terminal 1. Note that the specific contents and processing order of the processing shown in this flowchart are examples for carrying out the present invention. Specific processing contents and processing order may be appropriately selected according to the embodiment of the present invention.

  In step S401, the response action of the general user with respect to the store user's message or the retweet of the store user's message is extracted and stored. The related message specifying unit 22 of the KIOSK terminal 1 specifies “store user related message” from the messages acquired from the server 2 in step S205 and accumulated, and the response action extracting unit 23 responds to “store user related message”. Extract response actions (retweets or replies) by regular users. Here, the “store user related message” is (1) a tweet by the store user or (2) a retweet by the KIOSK terminal 1 of the tweet by the store user (message retweeted in step S301). That is, the response action extraction unit 23 extracts retweets or replies by general users for the “store user related message”.

  Whether or not the retweet or reply by the general user is a retweet or reply of the store user related message is to determine whether or not the content of the message includes destination information indicating that the message is addressed to the store user So you can judge. Specifically, when a Twitter (registered trademark) server is used as the server 2, the message destination is specified by describing “@ <user ID>” in the message. For this reason, the KIOSK terminal 1 determines that a message including “@ <user ID of the store user>” in the content of the retweeted message is a message addressed to the store user.

  In the list of messages stored in the KIOSK terminal 1, a message re-posted (retweeted) by a general user, for example, the text message “Let ’s go? kawasakineko RT @izakayakakawasaki It's hot today! A free glass of draft beer for customers who visit by 18:00! This message can be determined to be a retweeted message because “RT” is included. Moreover, since this message contains “@izakayakawasaki” which is the user ID of the store user in the content, it can be determined that the message is a message addressed to the store user. From the above, the KIOSK terminal 1 can determine that this message is a retweet by a general user of the store user related message.

  Here, as a result, it is only necessary to extract that the “store user related message” is “retweet (repost)” or has been returned by the “member user”. In the present embodiment, it is determined whether or not the posting is made by “member user” by referring to the poster information associated with the message, and the “store user related message” is referred to by referring to the destination information included in the message. It is determined whether or not it is “retweet (repost)” by the presence or absence of the character string “RT” indicating retweet included in the message. However, these determinations may be performed using other methods.

  In the present embodiment, the KIOSK terminal 1 executes the message acquisition process shown in FIG. 5 and retrieves and accumulates by searching the message database 3 using attribute information such as a hash tag. Use a list of messages containing. However, as a method of obtaining a list of messages including retweets by users, instead of using a hash tag, all member users (users who are already registered in the member database) are registered as bot accounts. It may be set to follow. When the bot account follows all member users, tweets (including retweets) by the member users being followed appear on the timeline of the bot account, so the KIOSK terminal 1 uses the time of the account used by the KIOSK terminal 1. By simply requesting the line from the server 2, a list of messages including retweets by member users can be obtained.

  In step S402, member authentication is performed. The user authentication unit 26 of the KIOSK terminal 1 indicates that a general user is visiting the vicinity of the KIOSK terminal 1 (the general user has approached the KIOSK terminal 1), and an interpersonal person using an infrared sensor, a vibration sensor, a camera, or the like. Detection is performed using a sensor, and an output that prompts a general user to perform an IC card touch operation is performed. The output prompting the touch operation may be a screen output to the touch panel display 14 or the like, or may be an audio output. In the present embodiment, the IC card touch operation is prompted, but the IC card touch operation is an operation for uniquely identifying a general user by reading the card ID of the IC card. The information for identifying the user is not limited to the IC card touch operation, and may be obtained by using various known methods used for others such as password input and fingerprint authentication.

  When the card ID of the IC card is read by the card reader 19, the user authentication unit 26 of the KIOSK terminal 1 searches the member information associated with the card ID by referring to the member database, and is associated with the member information. Specify the user ID.

  When the member information associated with the card ID is not retrieved from the member database, the KIOSK terminal 1 sends a message prompting member registration to the user who performed the touch operation via the touch panel display 14 or the like. Output. When the user performs an operation for agreeing to the member registration, the user is caused to input member information using an interface such as the touch panel display 14. When the registration is completed, the user authentication unit 26 specifies a user ID associated with the registered member information. When the search or registration of the member information is completed and the user ID of the user related to the touch operation is specified, the process proceeds to step S403.

  In step S403, it is determined whether or not an incentive is issued. The determination unit 24 of the KIOSK terminal 1 determines whether or not to issue an incentive for a general user using the extraction result by the response action extraction unit 23 and the authentication result by the user authentication unit 26. The determination unit 24 determines whether or not the user ID specified by the user authentication unit 26 in step S402 is a general user related to the response action extracted by the response action extraction unit 23. That is, the determination unit 24 determines whether or not the general user who is currently operating the KIOSK terminal 1 is performing some kind of response action to the store user related message.

  Further, the determination unit 24 of the KIOSK terminal 1 may further determine whether or not the user member information and the content of the response action meet other conditions for determining whether or not to issue an incentive. . For example, the determination unit 24 (1) performs a response action within a predetermined time from an advertisement tweet by a store user, or (2) performs an IC card touch operation on the KIOSK terminal 1 within a predetermined time from the response action. It is determined whether or not there is.

  As a result of the condition determination relating to whether or not incentives can be issued, if it is determined that incentives can be issued, the process proceeds to step S404. As a result of the condition determination relating to whether or not incentives can be issued, if it is determined that incentives cannot be issued, the processing shown in this flowchart ends.

  In step S404, the content of the issued incentive is determined by the determination unit 29 of the KIOSK terminal 1. The conditions for determining whether or not to issue an incentive and the content of the incentive to be issued are the post of the store user related message (that is, the store user) that is the basis of retweet by the general user, or the retweet by the general user. It can be made different depending on the store user related message that is the basis.

  When issuing different incentives depending on the poster (store user) of the message that is the basis of the retweet, the determination unit 29 of the KIOSK terminal 1 receives the destination information (that is, “@” <Store user ID> ”) is specified, and the poster (store user) of the message that is the basis of the retweet is specified. Then, when the poster (store user) of the message that is the basis of the retweet is specified, the determination unit 29 refers to the store database and issues an incentive associated with the specified store user. Determine as.

When issuing an incentive according to a store user related message (for example, an advertisement tweet by a store user) that is a basis for retweeting by a general user, the determination unit 29 of the KIOSK terminal 1 is included in the message extracted in step S401. The message that is the basis of retweet is specified, and the incentive associated with the message in advance is determined as the incentive to be issued to the poster (general user) who retweeted.

For example, for retweets with comments, retweets are generally “<comment> RT
@ <Store user ID><Message based on retweet> ”, so refer to the <Message based on retweet> part of the retweet, Can identify the message Here, it is also possible to specify the message that is the basis of retweet more accurately and easily by putting in advance information for identifying the contents of the incentive in the store user related message that is the basis of retweet. . When the store user related message that is the basis of the retweet is specified, the KIOSK terminal 1 issues an incentive associated with the specified store user related message with reference to the contents set in advance by the store user. As an incentive to do.

  In addition, when issuing an incentive in response to a store user-related message that is a basis for retweeting by a general user, the store user uses an e-mail (or Twitter (registered trademark) direct message function) in advance to issue an incentive. Conditions, incentive contents, etc. can be transmitted to the KIOSK terminal 1 and set. In addition, by including promotional content (content to be included in the promotional advertising message) in the e-mail or direct message sent to the KIOSK terminal 1 for setting incentive issuance, the account of the KIOSK terminal 1 It is good also as making it tweet the message containing this advertisement content. The setting unit 30 of the KIOSK terminal 1 sets the content of the incentive corresponding to the store user related message according to the instruction transmitted from the store user.

  Different incentives may be issued according to the comparison result with other conditions. The conditions used to determine the content of the issued incentive include, for example, the elapsed time from the posting time of the store user related message to the response action, or until the touch operation is performed on the KIOSK terminal 1 after the response action is performed. Elapsed time, cumulative number and frequency of response actions, retweet / reply ranking for the same store user related message, and the like.

  In step S405, an incentive is issued. The incentive issuing unit 25 of the KIOSK terminal 1 performs the member authentication in step S402 when it is determined in the condition determination by the determining unit 24 in step S403 that the incentive is to be issued (incentive can be issued). Issue incentives to general users. Note that the content of the issued incentive can be varied according to the result of the condition determination by the determination unit 29 in step S404.

  Examples of incentives issued include discount coupons, points, tickets, and prizes. The incentive may be anything that leads to local activation and SNS use promotion including the use of local stores for the user, and whether the incentive is a tangible object such as printed matter or an electronic object. Regardless, in order for the general user to actually use the incentive, it is necessary for the general user to visit the installation location of the KIOSK terminal 1 and perform a predetermined operation (for example, an operation of holding the IC card).

Specifically, when the incentive is a tangible object such as a coupon printed, the KIOSK terminal 1 prints the coupon with the printer 18 and issues it to a general user. In addition, when the incentive is an intangible object such as electronic data, the KIOSK terminal 1 communicates with the general user terminal 4 carried by the general user, and the electronic corresponding to the incentive with respect to the general user terminal 4 Incentives are issued to general users by sending data. Here, the communication between the KIOSK terminal 1 and the general user terminal 4 is performed by means suitable for short-range communication such as Bluetooth (registered trademark), infrared port, wireless LAN, cable, and writing to a portable recording medium. Done through. However, the communication between the KIOSK terminal 1 and the general user terminal 4 may be performed via a wide area network such as a mobile phone network or the Internet. When the incentive is issued, the processing shown in this flowchart is thereafter terminated.

  In addition to the above-described processing, before the operation of the KIOSK terminal 1 is performed, if the KIOSK terminal 1 is operated, a general user to whom an incentive is issued is specified, and the specified general user is notified. Also good. In this case, the KIOSK terminal 1 performs only the operation of the KIOSK terminal 1 by performing the condition determination described in step S403 for the member user registered in advance in the member database before the operation of the KIOSK terminal 1 is performed. A general user to whom an incentive is issued is identified, and an e-mail is transmitted to the identified user or an SNS message is transmitted (if Twitter (registered trademark), a direct message is transmitted or a destination (@ <user ID>) Notification that incentives can be issued, etc. The destination e-mail address and the SNS user ID can be acquired by referring to the member database, the sender information of the specified message, and the like. By performing such notification, it is possible to urge a general user to visit a place where the KIOSK terminal 1 is installed (station, shopping street, store, etc.).

  According to the social networking system 100 according to the present embodiment, it is possible to activate communication between users belonging to different groups such as store users and general users, and as a result of activating communication, Customer satisfaction, advertising, and word-of-mouth effects can be improved. Further, according to the present invention, in order to authenticate a user who has visited the vicinity of a KIOSK terminal and determine whether or not to issue an incentive using this authentication result, participation in a local community that is not only online is encouraged, and SNS It is possible to increase the degree of contribution to regional revitalization.

DESCRIPTION OF SYMBOLS 1 KIOSK terminal 2 Server 3 Message database 4 User terminal 21 Message acquisition part 22 Related message specific | specification part 23 Response action extraction part 24 Judgment part 25 Incentive issuing part

Claims (8)

An information processing apparatus,
Message acquisition means for acquiring a message posted to the server by the user from the server;
Related message specifying means for specifying a related message related to the first user from the acquired message;
A response action extracting means for extracting a response action to the related message by a second user;
Detecting means for detecting that the user has visited a place where the information processing apparatus can be operated;
An operation accepting means for accepting an operation capable of identifying the user by the user detected by the detecting means;
User authentication means for authenticating that the user who performed the operation is the second user related to the response action extracted by the response action extraction means;
A determination unit that determines whether or not to issue an incentive to the second user using at least the extraction result by the response action extraction unit and the authentication result by the user authentication unit ;
An incentive issuing means for issuing an incentive to the second user when it is determined by the determining means that an incentive for the second user can be issued;
An information processing apparatus comprising: Re-posting means for re-posting a message posted to the server by the first user to the server;
The response action extracting unit extracts a response action for the related message including the message reposted by the reposting unit.
The information processing apparatus according to claim 1 . Further comprising output means for outputting the message acquired by the message acquisition means,
The output means displays a character image and changes the character image according to the content of the acquired message.
The information processing apparatus according to claim 1 or 2 . A decision means for deciding the content of the incentive to be issued;
The incentive issuing means issues an incentive of the content determined by the determining means;
The information processing apparatus according to any one of claims 1 to 3 . In accordance with the instruction transmitted from the first user, further comprising setting means for setting the content of the incentive corresponding to the related message,
The determining means determines the content of an incentive to be issued according to the related message related to the response action.
The information processing apparatus according to claim 4 . The message acquisition means transmits a message request associated with predetermined attribute information to the server, and the message associated with the attribute information read from the database by the server that has received the request. Get the message by receiving
The information processing apparatus according to any one of claims 1 to 5 . Computer
A message acquisition step of acquiring a message posted to the server by the user from the server;
A related message specifying step of specifying a related message related to the first user from the acquired message;
A response action extracting step of extracting a response action to the related message by a second user;
A detection step of detecting that the user has visited a place where the computer can be operated;
An operation accepting step for accepting an operation capable of identifying the user by the user detected in the detecting step;
A user authentication step for authenticating that the user who performed the operation is the second user related to the response action extracted in the response action extraction step;
A determination step of determining whether or not to issue an incentive for the second user using at least the extraction result in the response action extraction step and the authentication result in the user authentication step ;
An incentive issuing step of issuing an incentive to the second user when it is determined in the determining step that an incentive for the second user can be issued;
Communication support method to execute. On the computer,
A message acquisition step of acquiring a message posted to the server by the user from the server;
A related message specifying step of specifying a related message related to the first user from the acquired message;
A response action extracting step of extracting a response action to the related message by a second user;
A detection step of detecting that the user has visited a place where the computer can be operated;
An operation accepting step for accepting an operation capable of identifying the user by the user detected in the detecting step;
The response action extracted by the user who performed the operation in the response action extraction step.
A user authentication step for authenticating that the user is the second user,
A determination step of determining whether or not to issue an incentive for the second user using at least the extraction result in the response action extraction step and the authentication result in the user authentication step ;
An incentive issuing step of issuing an incentive to the second user when it is determined in the determining step that an incentive for the second user can be issued;
Communication support program to execute.

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