JP5432845B2 - Advertisement distribution system, advertisement distribution method and program - Google Patents

Description

  The present invention relates to an advertisement distribution system, an advertisement distribution method, and a program for distributing an optimal advertisement for each peripheral device.

  The conventional advertisement distribution system for network home appliances is registered in the advertisement management server by connecting home appliances in each household and the advertisement management server via a network including a public network (PSTN, ISDN, each wireless communication network, etc.) and the Internet. A service is provided for distributing and displaying advertisement information to home appliances owned by the user. The database connected to the advertisement management server registers advertisement information to be distributed, user information, and home appliance information held by the user. The home appliance information is classified for each product category such as “refrigerator” and “microwave oven”. The user information is linked to the user information and registered, and the type, serial number, and characteristic information (for a refrigerator, large type, small type, etc.) are registered for each home appliance, and the registered information is searched. In consideration of the format of the home appliance and the user information, the advertisement information to be transmitted is selected and distributed to the home appliance that requested the advertisement information.

  However, in the conventional advertisement distribution system, it is possible to distribute advertisement information that is optimal and useful based on the format of the home appliance and user information, but the advertisement information is effectively sent to the user at the timing that the advertiser wants to convey. It is difficult to impress. For example, if you want to distribute special sale information to users effectively at 18:00 on October 1st at 10:00 Supermarket, you want to provide advertisement information from the time immediately before the special sale to the specified time. Since the server device does not transmit notification time information, notification time information, information that simultaneously notifies each home appliance of the same advertisement, etc., there is a problem that it is not possible to effectively convey the advertisement content to the user at an appropriate timing. It was. In addition, although it is possible to send a broadcast to a home appliance at a specified time, there is a problem that the same information is transmitted individually and burdens the traffic on the communication line. Therefore, without increasing the load on the communication line, the content of the advertisement information is effectively transmitted to the user at an appropriate timing, and the purpose is to improve the value of the advertisement distribution and the serviceability to the advertisement sender and the user. An advertisement distribution system is disclosed (for example, see Patent Document 1).

JP 2004-240915 A

  The above-described conventional technology solves the problem that it is difficult to notice in the daily life of the user in the advertisement distribution to a single device by distributing the advertisement all at once. However, it is not optimized for users and devices, and there is a problem that it is not delivery at an appropriate timing.

  Further, for example, there is an application that operates in a mobile terminal, and a platform that embeds and distributes an advertisement to be displayed therein is known. In this way, consumers who have purchased an application can sometimes obtain useful information, and advertisers can distribute advertisements where many users can see and induce purchase behavior. In addition, there is an advantage that an application developer can make a service of the created application by receiving a certain profit from the advertiser, and can receive a certain profit.

  However, in the current in-application advertisement, since the place for presentation to the user is limited to the terminal where the application is operated, it cannot be directly linked to the sale of contents of home appliances such as STBs and photo frames. For this reason, the developer who created the STB application and the terminal application has a drawback that even if an advertisement that links each other is embedded in, for example, the terminal application, the connection is weak and it is difficult to connect to the purchase behavior. In addition, since the advertisements that can be displayed are limited to advertisements that do not interfere with the operation of the application, it is not possible to deliver large-sized advertisements or advertisements that have a high level of interaction with the user. Will be limited.

  Therefore, the present invention has been made in view of the above-described problems, displays advertisements using peripheral devices other than devices that operate applications, and further matches the configuration of devices in the home. An object of the present invention is to provide an advertisement distribution system, an advertisement distribution method, and a program for optimizing advertisement contents.

  The present invention proposes the following matters in order to solve the above problems.

  (1) The present invention relates to a content server that holds content of a content distribution company, a terminal that transmits and receives information, a peripheral device that exists on the terminal side and transmits and receives information, user information and the peripheral device information, An advertisement distribution system comprising: a content information, a personal information server that stores the terminal information and advertisement content associated with the information; and an advertisement server that is managed by an advertisement provider, wherein the content server includes: A first transmission means for transmitting content to the advertisement server; a first reception means for receiving content embedded with an advertisement distribution timing from the advertisement server; and a content download request from the terminal; Download permission means to allow download of content with embedded timing The terminal includes a download unit that downloads content in which the timing of distributing the advertisement is embedded from the content server, and a notification unit that notifies the peripheral device of the start of content together with the content ID and the terminal ID. The peripheral device includes a second transmission unit that transmits a content activation notification to the advertising server together with the content ID, the terminal ID, and its own ID; and a second receiving unit that receives the advertising content from the advertising server at a predetermined timing. Receiving means, and display means for displaying the received advertisement content, wherein the advertisement server receives the third transmission means for transmitting the content embedded with the timing for distributing the advertisement to the content server, Based on the content ID, terminal ID, and ID of the peripheral device, Search means for searching the advertising content from the human information server, proposes an advertisement distribution system, characterized in that it comprises a fourth transmission means for transmitting the advertising content and the search to the peripheral device, the.

  According to this invention, the first transmission unit of the content server transmits the content to the advertisement server. The first receiving means receives content in which an advertisement distribution timing is embedded from the advertisement server. The download permission means receives a content download request from the terminal, and permits the download of the content in which the advertisement distribution timing is embedded. The terminal download means downloads the content in which the timing for distributing the advertisement from the content server is embedded. The notification means notifies the peripheral device of the content activation together with the content ID and the terminal ID. The second transmission means of the peripheral device transmits a content activation notification together with the content ID, the terminal ID, and its own ID to the advertisement server. The second receiving means receives the advertising content from the advertising server at a predetermined timing. The display means displays the received advertisement content. The third transmission unit of the advertisement server transmits the content in which the advertisement distribution timing is embedded in the content server. The search means searches for advertisement content from the personal information server based on the received content ID, terminal ID, and peripheral device ID. The fourth transmission means transmits the searched advertisement content to the peripheral device. Therefore, by embedding an advertisement display function in the content executed by the user, an advertisement can be displayed using a device existing in the vicinity other than the device that operates the application.

  (2) In the advertisement distribution system according to (1), when there are a plurality of the peripheral devices, the notification unit of the terminal notifies all the peripheral devices of content activation, and all the peripheral devices Proposes an advertisement distribution system that transmits a content ID, a terminal ID, and its own ID to the advertisement server.

  According to the present invention, when there are a plurality of peripheral devices, the notification means of the terminal notifies the content activation to all the peripheral devices, and all the peripheral devices transmit the content ID, the terminal ID, and the like to the advertisement server. Send your ID. Therefore, when there are a plurality of peripheral devices, an optimal advertisement can be displayed for each peripheral device.

  (3) In the advertisement distribution system according to (1), the advertisement server embeds a timing for distributing an advertisement to the content server as a predetermined point in the program step, and the notification unit of the terminal further includes: Proposing an advertisement distribution system that notifies a predetermined point number in the program step, and wherein the second transmission means of the peripheral device further transmits the predetermined point number in the program step Yes.

  According to this invention, the advertisement server embeds the timing for distributing the advertisement to the content server as a predetermined point in the program step, and the notification means of the terminal further notifies the predetermined point number in the program step, The second transmission means of the device further transmits a predetermined point number in the program step. Therefore, an advertisement can be displayed for each point embedded in the content.

  (4) The present invention relates to a content server that holds content of a content distributor, a peripheral device, a peripheral device server, user information, information for each peripheral device, content information, and an advertisement associated with the information An advertisement distribution system comprising a personal information server for storing content and an advertisement server managed by an advertisement provider, wherein the content server transmits the content to the advertisement server, and transmits the content to the peripheral device. First transmitting means for transmitting a request to embed optimal advertising content every time, first receiving means for receiving content embedded with optimal advertising content for each peripheral device from the advertising server, and the peripheral device server Downloading content with embedded advertising content optimal for each peripheral device Download permission means for permitting download of content embedded with optimal advertisement content for each peripheral device, and the peripheral device server receives optimal advertisement content for each peripheral device from the content server. Download means for downloading the content in which the embedded device is embedded, and instruction means for instructing the peripheral device to notify the advertising server of the content ID, the ID of the peripheral device server, and the self ID. A second transmission means for transmitting the content ID, the ID of the peripheral device server, and its own ID to the advertisement server; a second reception means for receiving the advertisement content from the advertisement server; and the received advertisement content Display means for displaying the content server, wherein the advertisement server is the content server. Based on the received content ID, the peripheral device server ID, and the peripheral device ID from the personal information server based on the third transmission means for transmitting the content in which the optimal advertising content is embedded for each peripheral device, the peripheral device There has been proposed an advertisement distribution system comprising: search means for searching for optimum advertisement content for each device; and fourth transmission means for transmitting the searched advertisement content to each peripheral device.

  According to the present invention, the first transmission unit of the content server transmits the content to the advertisement server and transmits a request for embedding the optimal advertisement content in the content for each peripheral device. The first receiving means receives the content in which the optimal advertisement content is embedded for each peripheral device from the advertisement server. The download permission means receives a download request for the content in which the optimal advertisement content is embedded for each peripheral device from the peripheral device server, and permits the download of the content in which the optimal advertisement content is embedded for each peripheral device. The download means of the peripheral device server downloads the content in which the optimum advertisement content is embedded for each peripheral device from the content server. The instructing unit instructs the peripheral device to notify the advertisement server of the content ID, the peripheral device server ID, and its own ID. The second transmission means of the peripheral device transmits the content ID, the ID of the peripheral device server, and its own ID to the advertisement server. The second receiving means receives advertisement content from the advertisement server. The display means displays the received advertisement content. The third transmission unit of the advertisement server transmits the content in which the optimum advertisement content is embedded for each peripheral device to the content server. The search means searches for the optimal advertising content for each peripheral device from the personal information server based on the received content ID, peripheral device server ID, and peripheral device ID. The fourth transmission means transmits the searched advertisement content to each peripheral device. Therefore, the optimum advertisement can be displayed for each peripheral device by grasping the configuration of the peripheral device in the home in advance and embedding the advertisement in the content.

  (5) The present invention provides a content server that holds content of a content distribution company, a peripheral device that has a communication function and is in a user's home, a peripheral device server, user information, and each peripheral device. An advertisement distribution system comprising: a personal information server that stores information, content information, and advertisement content associated with the information; and an advertisement server that is managed by an advertisement provider, wherein the content server includes the advertisement server A first transmission means for transmitting a request to embed optimal advertising content for each peripheral device in the content, and a content in which optimal advertising content is embedded for each peripheral device from the advertisement server. A first receiving means for receiving and receiving a content download request from the peripheral device server; Download permission means for permitting the download of the content in which the optimal advertising content is embedded for each peripheral device, and the peripheral device server receives the content in which the optimal advertising content is embedded for each peripheral device from the content server. Download means for downloading, embedding means for embedding the downloaded content in an application, second transmission means for transmitting its own server address information to each peripheral device, and access requests from each peripheral device, A third transmission unit configured to transmit an application in which content is embedded, wherein the peripheral device accesses a server address of the peripheral device server and receives the application in which the content is embedded; Received application Display means for displaying the advertisement content in the application, and the advertisement server receives the fourth transmission means for sending the content server embedded with the optimum advertisement content for each peripheral device, Search means for searching for the optimum advertisement content for each peripheral device from the personal information server based on the content ID, the ID of the peripheral device server, and the ID of the peripheral device, and the searched advertisement content for each peripheral device And a fifth transmission means for transmitting. An advertisement distribution system is proposed.

  According to the present invention, the first transmission unit of the content server transmits the content to the advertisement server and transmits a request for embedding the optimal advertisement content in the content for each peripheral device. The first receiving means receives the content in which the optimal advertisement content is embedded for each peripheral device from the advertisement server. The download permission unit receives a content download request from the peripheral device server, and permits the download of the content in which the optimal advertisement content is embedded for each peripheral device. The download means of the peripheral device server downloads the content in which the optimum advertisement content is embedded for each peripheral device from the content server. The embedding unit embeds the downloaded content in the application. The second transmission means transmits its own server address information to each peripheral device. The third transmission unit transmits an application in which content is embedded in response to an access request from each peripheral device. The second receiving means of the peripheral device accesses the server address of the peripheral device server and receives the application in which the content is embedded. The display means displays the advertisement content in the received application. The fourth transmission means of the advertisement server transmits the content in which the optimum advertisement content is embedded for each peripheral device to the content server. The search means searches for the optimal advertising content for each peripheral device from the personal information server based on the received content ID, peripheral device server ID, and peripheral device ID. The fifth transmission means transmits the searched advertisement content to each peripheral device. Therefore, by grasping the configuration of the peripheral device in the home in advance and embedding the advertisement in the application, it is possible to display the optimal advertisement for each peripheral device and to speed up the advertisement display.

  (6) The present invention provides an application server that holds an application provider application, a peripheral device server, a peripheral device, information for each peripheral device, content information, and advertising content associated with the information. An advertisement distribution system comprising a personal information server to be stored and an advertisement server managed by an advertisement company, wherein the application server transmits an application to the advertisement server and points to a specific step of the application program A first transmitting means for transmitting a request to embed a message, a first receiving means for receiving an application in which a point is embedded in a specific step of the application program from the advertisement server, and a feature of the application program from a peripheral server. Receiving a download request for an application in which a point is embedded in the step, and permitting download of the application for each peripheral device, wherein the peripheral device server specifies the application program from the application server. Download means for downloading an application in which points are embedded in the step, ID acquisition means for acquiring an ID of the peripheral device by hardware scanning when the application is activated, and the advertisement server for acquiring the ID of the peripheral device A notification means for notifying the advertisement server, a second reception means for receiving the ID and the point information for each peripheral device from the advertisement server, and an instruction means for instructing the peripheral device to notify the advertisement server of its own ID The peripheral device includes a second transmission unit that transmits its own ID to the advertisement server according to an instruction from the instruction unit of the peripheral device server, and a third unit that receives the advertisement content from the advertisement server. Receiving means, and display means for displaying the received advertisement content, wherein the advertisement server transmits third peripheral means for transmitting the ID and the point information for each peripheral device to the application server, Based on the peripheral device ID received from the peripheral device server, search means for searching the advertising content for each peripheral device from the personal information server, and generating information that associates the peripheral device ID and point information, And a fourth transmitting means for transmitting to the peripheral device server.

  According to this invention, the 1st transmission means of an application server transmits the request which embeds a point in the specific step of an application program while transmitting an application to an advertisement server. The first receiving means receives an application in which points are embedded in a specific step of the application program from the advertisement server. The download permission unit receives a download request for an application in which a point is embedded in a specific step of the application program from the peripheral device server, and permits the download of the application for each peripheral device. The download unit of the peripheral device server downloads an application in which points are embedded in a specific step of the application program from the application server. The ID acquisition unit acquires the ID of the peripheral device by hardware scanning when the application is activated. The notification means notifies the advertisement server of the acquired ID of the peripheral device. The second receiving means receives the ID and point information for each peripheral device from the advertisement server. The instruction means instructs the peripheral device to notify the advertisement server of its own ID. The second transmission unit of the peripheral device transmits its own ID to the advertisement server in response to an instruction from the instruction unit of the peripheral device server. The third receiving means receives advertisement content from the advertisement server. The display means displays the received advertisement content. The third transmission means of the advertisement server transmits the ID and point information for each peripheral device to the application server. The search means searches for advertisement content for each peripheral device from the personal information server based on the peripheral device ID received from the peripheral device server. The fourth transmission unit generates information in which the peripheral device ID and the point information are associated with each other, and transmits the information to the peripheral device server. Therefore, by searching for a peripheral device by performing a hardware scan when the application is activated, an advertisement optimal for the searched peripheral device can be displayed.

  (7) The present invention proposes the advertisement distribution system according to (6), wherein the ID acquisition means performs hardware scan of other peripheral devices by short-range wireless.

  According to the present invention, the ID acquisition unit performs hardware scan of other peripheral devices by short-range wireless. That is, for example, by using a short-range radio such as Bluetooth (registered trademark), a hardware scan can be executed with a simple configuration.

  (8) The present invention provides a Web server, a terminal that transmits / receives information, a peripheral device that exists on the terminal side and transmits / receives information, user information, the peripheral device information, content information, the terminal information, and the information An advertisement distribution system comprising: a personal information server that stores advertisement content associated with the advertisement content; and an advertisement server that is managed by an advertisement provider, wherein the Web server transmits content to the advertisement server. Transmitting means, a first receiving means for receiving content embedded with an advertisement delivery timing from the advertisement server, a content download request received from the terminal, and the content embedded with the advertisement delivery timing. Download permission means for permitting download, and the terminal receives the advertisement from the Web server. Download means for downloading content with embedded distribution timing; and notification means for notifying the peripheral device of content activation together with a content ID and a terminal ID. A second transmitting means for transmitting a content activation notification together with the terminal ID and its own ID; a second receiving means for receiving the advertising content from the advertising server at a predetermined timing; and a display for displaying the received advertising content And the advertisement server based on the received content ID, the terminal ID, and the ID of the peripheral device. Search means for searching for advertisement content from the personal information server; Proposes an advertisement distribution system, characterized in that it comprises a fourth transmission means for transmitting the advertising content to the peripheral device, the.

  According to this invention, the first transmission means of the Web server transmits the content to the advertisement server. The first receiving means receives content in which an advertisement distribution timing is embedded from the advertisement server. The download permission means receives a content download request from the terminal, and permits the download of the content in which the advertisement distribution timing is embedded. The terminal download means downloads the content in which the advertisement distribution timing is embedded from the Web server. The notification means notifies the peripheral device of the content activation together with the content ID and the terminal ID. The second transmission means of the peripheral device transmits a content activation notification together with the content ID, the terminal ID, and its own ID to the advertisement server. The second receiving means receives the advertising content from the advertising server at a predetermined timing. The display means displays the received advertisement content. The third transmission unit of the advertisement server transmits the content in which the advertisement distribution timing is embedded in the content server. The search means searches for advertisement content from the personal information server based on the received content ID, terminal ID, and peripheral device ID. The fourth transmission means transmits the searched advertisement content to the peripheral device. Therefore, by embedding an advertisement display function in the content executed by the user, an advertisement can be displayed using a device existing in the vicinity other than the device that operates the application during Web browsing.

  (9) The present invention relates to a content server that holds content of a content distribution company, a terminal that transmits and receives information, a peripheral device that exists on the terminal side and transmits and receives information, user information and the peripheral device information, An advertisement distribution system comprising: a personal information server that stores content information, the terminal information, and a coupon associated with the information; and an advertisement server managed by an advertising business, wherein the content server includes the advertisement A first transmission means for transmitting content to a server; a first reception means for receiving content embedded with a timing for distributing a coupon from the advertisement server; and a content download request from the terminal; Download permission means for permitting download of content with embedded distribution timing The terminal includes a download unit that downloads content in which the timing of distributing the coupon is embedded from the content server, and a notification unit that notifies the peripheral device of the start of content together with the content ID and the terminal ID. The peripheral device includes: a second transmission unit configured to transmit a content activation notification to the advertisement server together with the content ID, the terminal ID, and the self ID; and a second unit configured to receive a coupon at a predetermined timing from the advertisement server. Receiving means, and display means for displaying the received coupon, wherein the advertisement server transmits third content that embeds a timing for distributing the coupon to the content server, and received content. Based on the ID, terminal ID, and ID of the peripheral device Search means for searching the advertising content from the information server, proposes an advertisement distribution system, characterized in that it comprises a fourth transmitting means for transmitting the coupon the search to the peripheral device, the.

  According to this invention, the first transmission unit of the content server transmits the content to the advertisement server. A 1st receiving means receives the content which embedded the timing which distributes a coupon from an advertisement server. The download permission means receives a content download request from the terminal, and permits the download of the content in which the coupon distribution timing is embedded. The terminal download means downloads the content in which the timing of distributing the coupon from the content server is embedded. The notification means notifies the peripheral device of the content activation together with the content ID and the terminal ID. The second transmission means of the peripheral device transmits a content activation notification together with the content ID, the terminal ID, and its own ID to the advertisement server. The second receiving means receives the coupon from the advertisement server at a predetermined timing. The display means displays the received coupon. The third transmission means of the advertisement server transmits the content in which the coupon distribution timing is embedded in the content server. The search means searches for advertisement content from the personal information server based on the received content ID, terminal ID, and peripheral device ID. A 4th transmission means transmits the searched coupon to the said peripheral device. Therefore, by embedding the advertisement display function in the content executed by the user, a part of the application such as a coupon can be distributed using a device that exists in the vicinity other than the device that operates the application.

  (10) The present invention relates to a content server that holds content of a content distribution company, a terminal held by a third party, a peripheral device server, peripheral devices, user information, information for each peripheral device, and content information And an advertisement distribution system comprising: a personal information server that stores advertisement content associated with the information; and an advertisement server managed by an advertisement provider, wherein the terminal is connected to the peripheral device server by the advertisement server. Registration means for registering the ID and recommended advertising content, wherein the content server transmits the content to the advertising server and transmits a request to embed the advertising content in the content; First receiving means for receiving content in which the recommended advertising content is embedded from an advertising server; Download permission means for receiving a download request for the content in which the recommended advertisement content is embedded from a peripheral device server, and permitting the download of the content in which the recommended advertisement content is embedded, the peripheral device server comprising: Download means for downloading the content in which the recommended advertisement content is embedded from the content server, and instruction means for instructing the peripheral device to notify the advertising server of the content ID, the ID of the peripheral device server, and its own ID The peripheral device includes: a second transmission unit configured to transmit a content ID, an ID of the peripheral device server, and an ID of the peripheral device to the advertisement server; and a second transmission unit configured to receive the advertisement content from the advertisement server. Receiving means and displaying the received advertising content Display means, wherein the advertisement server transmits third content in which the recommended advertisement content is embedded in the content server, the received content ID, the ID of the peripheral device server, and the peripheral device Search means for searching for the peripheral device from the personal information server based on the ID and the recommended advertisement content, and fourth transmission means for transmitting the recommended advertisement content to the searched peripheral device; An advertisement distribution system characterized by comprising:

  According to this invention, the registration means of the terminal registers the peripheral device server ID and the recommended advertisement content in the advertisement server. The first transmission unit of the content server transmits the content to the advertisement server and transmits a request to embed the advertisement content in the content. The first receiving means receives the content in which the recommended advertisement content is embedded from the advertisement server. The download permission unit receives a download request for the content in which the recommended advertisement content is embedded from the peripheral device server, and permits the download of the content in which the recommended advertisement content is embedded. The download unit of the peripheral device server downloads the content in which the recommended advertisement content is embedded from the content server. The instructing unit instructs the peripheral device to notify the advertisement server of the content ID, the peripheral device server ID, and its own ID. The second transmission means of the peripheral device transmits the content ID, the ID of the peripheral device server, and its own ID to the advertisement server. The second receiving means receives advertisement content from the advertisement server. The display means displays the received advertisement content. The third transmission means of the advertisement server transmits the content in which the recommended advertisement content is embedded in the content server. The search means searches for the peripheral device from the personal information server based on the received content ID, peripheral device server ID, peripheral device ID, and recommended advertisement content. The fourth transmission means transmits the recommended advertising content to the searched peripheral device. Therefore, by embedding advertisement content recommended by a third party who is not an advertising company in the content executed by the user, the advertisement can be displayed using a device existing in the vicinity other than the device that operates the application.

  (11) The present invention relates to a content server that holds content of a content distributor, a terminal that transmits / receives information, a peripheral device that exists on the terminal side and transmits / receives information, user information, and the peripheral device information, An advertisement distribution method in an advertisement distribution system, comprising: a personal information server that stores content information, the terminal information, and an advertisement content associated with the information; and an advertisement server managed by an advertisement provider, A first step in which a server transmits content to the advertising server; a second step in which the advertising server transmits content embedded with an advertisement distribution timing to the content server; and the terminal includes the content Download the content with embedded timing of the advertisement from the server A third step in which the terminal notifies the peripheral device of content activation together with the content ID and the terminal ID, and the peripheral device transmits the content ID, the terminal ID, and the self ID to the advertisement server. A fifth step of transmitting a content activation notification together with an ID, and a sixth step in which the advertising server searches for advertising content from the personal information server based on the received content ID, terminal ID, and peripheral device ID. A seventh step in which the peripheral device receives advertisement content from the advertisement server at a predetermined timing; and an eighth step in which the peripheral device displays the received advertisement content. It proposes a featured advertisement distribution method.

  According to this invention, the content server transmits the content to the advertisement server, and the advertisement server transmits the content in which the timing for distributing the advertisement is embedded in the content server. The terminal downloads the content in which the advertisement distribution timing is embedded from the content server, and notifies the peripheral device of the content activation together with the content ID and the terminal ID. The peripheral device transmits a content activation notification together with the content ID, the terminal ID, and its own ID to the advertisement server. The advertisement server searches for advertisement contents from the personal information server based on the received content ID, terminal ID, and peripheral device ID. The peripheral device receives the advertisement content from the advertisement server at a predetermined timing, and displays the received advertisement content. Therefore, by embedding an advertisement display function in the content executed by the user, an advertisement can be displayed using a device existing in the vicinity other than the device that operates the application.

  (12) The present invention relates to a content server that holds content of a content distribution company, a terminal that transmits and receives information, a peripheral device that exists on the terminal side and transmits and receives information, user information and the peripheral device information, In order to cause a computer to execute an advertisement distribution method in an advertisement distribution system including content information, the terminal information, and a personal information server that stores advertisement content associated with the information, and an advertisement server managed by an advertisement business operator A first step in which the content server transmits content to the advertising server, and a second step in which the advertising server transmits content embedded with timing for distributing the advertisement to the content server. And when the terminal delivers the advertisement from the content server A third step of downloading the content with embedded content, a fourth step in which the terminal notifies the peripheral device of the content activation together with the content ID and the terminal ID, and the peripheral device transmits to the advertisement server. A fifth step of transmitting a content activation notification together with a content ID, a terminal ID, and a self ID, and the advertisement server from the personal information server based on the received content ID, the terminal ID, and the peripheral device ID. A sixth step of searching for advertisement content; a seventh step of the peripheral device receiving the advertisement content from the advertisement server at a predetermined timing; and an eighth step of displaying the received advertisement content by the peripheral device. A program for causing a computer to execute these steps is proposed.

  According to this invention, the content server transmits the content to the advertisement server, and the advertisement server transmits the content in which the timing for distributing the advertisement is embedded in the content server. The terminal downloads the content in which the advertisement distribution timing is embedded from the content server, and notifies the peripheral device of the content activation together with the content ID and the terminal ID. The peripheral device transmits a content activation notification together with the content ID, the terminal ID, and its own ID to the advertisement server. The advertisement server searches for advertisement contents from the personal information server based on the received content ID, terminal ID, and peripheral device ID. The peripheral device receives the advertisement content from the advertisement server at a predetermined timing, and displays the received advertisement content. Therefore, by embedding an advertisement display function in the content executed by the user, an advertisement can be displayed using a device existing in the vicinity other than the device that operates the application.

  According to the present invention, for example, STB content that is desired to be sold together with a terminal application can be understood by the user by grasping the device configuration in the user's home and easily displaying it on the home appliances around the device that operates the application. Therefore, there is an effect that it can be expected to induce the user to sell together.

It is a system configuration figure concerning a 1st embodiment of the present invention. It is an example of data stored in the personal information server of the present invention. It is a flow about the advertisement selection process in the advertisement server of this invention. It is a processing flow of the system which concerns on the 1st Embodiment of this invention. It is a system configuration figure concerning a 2nd embodiment of the present invention. It is a figure which shows the example of embedding the point in the content which concerns on the 2nd Embodiment of this invention. It is a system configuration figure concerning a 3rd embodiment of the present invention. It is a system configuration figure concerning a 4th embodiment of the present invention. It is a system configuration figure concerning a 5th embodiment of the present invention. It is a system configuration figure concerning a 6th embodiment of the present invention. It is a system configuration figure concerning a 7th embodiment of the present invention. It is a system configuration figure concerning an 8th embodiment of the present invention.

  Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings. Note that the components in the present embodiment can be appropriately replaced with existing components and the like, and various variations including combinations with other existing components are possible. Therefore, the description of the present embodiment does not limit the contents of the invention described in the claims.

<First Embodiment>
A first embodiment of the present invention will be described with reference to FIGS.

<Configuration of advertisement distribution system>
As shown in FIG. 1, the advertisement distribution system according to the present embodiment includes a content server 100, a mobile terminal 200, a peripheral device 300, an advertisement server 400, and a personal information server 500.

  Note that the mobile terminal 200 and the peripheral device 300 are connected by wire or wirelessly with each other positioned at several tens of meters, for example, Ethernet (registered trademark) work, Bluetooth (registered trademark) network, WiFi (Wireless Fidelity). ) Connected via a communication network such as a wireless network. The other devices are connected by a communication network such as the Internet. In the first embodiment, the mobile terminal 200 and the peripheral device 300 can access each other in advance by using, for example, a Bluetooth pairing function.

  In the present embodiment, the mobile terminal 200 is a mobile phone, but the mobile terminal 200 only needs to have a communication function. For example, the mobile terminal 200 may be a PHS, PDA, PC, game machine, or the like.

  Further, the content may be a web page, a website, a movie, a television program, a video program, video data such as a photograph, a picture, and a chart, a game, software, and the like. On the other hand, content-related information is a URL or IP address indicating the storage location of content.

  The content server 100 is a server that holds content of a content distribution company, and transmits content to the advertisement server 400 and receives content in which the timing for distributing advertisements is embedded from the advertisement server 400. In addition, a content download request is received from the mobile terminal 200, and the download of the content in which the timing for distributing the advertisement is embedded is permitted.

  The mobile terminal 200 is a terminal that transmits and receives information, downloads content with embedded advertisement distribution timing from the content server 100, and notifies the peripheral device 300 of content activation together with the content ID and terminal ID.

  The peripheral device 300 is a device that exists on the mobile terminal 200 side and transmits / receives information. The peripheral device 300 transmits a content activation notification to the advertisement server 400 together with the content ID, the terminal ID, and its own ID. The advertisement content is received by and the received advertisement content is displayed.

  The advertisement server 400 is a server managed by the advertisement provider, transmits the content in which the advertisement distribution timing is embedded to the content server 100, and personally based on the received content ID, terminal ID, and peripheral device 300 ID. Search advertisement content from the information server 500. Further, the searched advertisement content is transmitted to the peripheral device 300.

  Here, an example of the advertisement selection process in the advertisement server 400 will be described with reference to FIG. First, content to be embedded is analyzed (step S101). Here, for example, morphological analysis is performed, word level clipping is performed, and content having high similarity to the target content is selected. Next, matching with the user's profile is performed, and an optimal advertisement is selected (step S102). Then, information on the device held by the user is acquired (step S103), and an advertisement targeting the device held is selected (step S104). Finally, among these, an advertisement having a high similarity to the initially selected advertisement is selected (step S105).

  The personal information server 500 is a server that stores user information, peripheral device information, content information, terminal information, and advertising content associated with the information. As shown in FIG. 3A, the personal information server 500 stores user information (user A, user B, user C in the figure) and device ID, user ID, permission list, profile, and the like in association with each other. ing. The device ID is composed of a device identifier and a unique identifier as shown in FIG.

<Processing of advertisement distribution system>
Processing of the advertisement distribution system according to the present embodiment will be described using FIG.
The content server 100 transmits the content to the advertisement server 400 (step S201), and the advertisement server 400 transmits the content embedded with the timing for distributing the advertisement to the content server 100 (step S202).

  The portable terminal 200 downloads the content in which the advertisement distribution timing is embedded from the content server 100 (step S203), and notifies the peripheral device 300 of the content activation together with the content ID and the terminal ID (step S204). Also, the peripheral device 300 transmits a content activation notification to the advertisement server 400 together with the content ID, the terminal ID, and its own ID (step S205).

  The advertising server 400 searches the personal information server 500 for advertising content based on the received content ID, terminal ID, and peripheral device 300 ID (step S206), and the peripheral device 300 receives the advertising server 400 at a predetermined timing. The advertising content is received (step S207), and the received advertising content is displayed (step S208).

  When there are a plurality of peripheral devices 300, the mobile terminal 200 notifies the content activation to all the peripheral devices 300, and all the peripheral devices 300 notify the advertisement server 400 of the content ID, the terminal ID, and the self-device. The ID of is transmitted. Thereby, when there are a plurality of peripheral devices, it is possible to display an optimal advertisement for each peripheral device.

  As described above, according to the present embodiment, an advertisement display function can be embedded in content executed by a user to display an advertisement using a peripheral device other than a device that operates the application. it can.

<Second Embodiment>
A second embodiment of the present invention will be described with reference to FIGS. Note that the advertisement distribution system in the present embodiment displays an advertisement for each point embedded in the content.

<Configuration of advertisement distribution system>
As shown in FIG. 5, the advertisement distribution system according to this embodiment includes a content server 100, a mobile terminal 210, a peripheral device 310, an advertisement server 410, and a personal information server 500. In addition, about the component which attaches | subjects the same code | symbol as 1st Embodiment, since it has the same function, the detailed description is abbreviate | omitted.

  The advertisement server 410 embeds the timing for distributing the advertisement to the content server 100 as a predetermined point in the program step. The portable terminal 210 notifies a predetermined point number in the program step. The peripheral device 310 transmits a predetermined point number in the program step.

  FIG. 6 shows an example of embedding points in the content. In this example, the ID of the peripheral device is acquired in the initialization function, and the advertisement is acquired from the server at a specific point of the main function.

  As described above, according to the present embodiment, an advertisement can be displayed for each point embedded in the content.

<Third Embodiment>
A third embodiment of the present invention will be described with reference to FIG. Note that the advertisement distribution system according to the present embodiment grasps the peripheral device configuration in the home in advance and embeds and displays an appropriate advertisement.

<Configuration of advertisement distribution system>
As shown in FIG. 7, the advertisement distribution system according to this embodiment includes a content server 110, a peripheral device 320, an advertisement server 420, a personal information server 510, and a peripheral device server 600. In addition, about the component which attaches | subjects the same code | symbol as 1st Embodiment, since it has the same function, the detailed description is abbreviate | omitted.

  The content server 110 transmits the content to the advertisement server 420, transmits a request to embed the optimal advertisement content for each peripheral device 320 in the content, and the content in which the optimal advertisement content is embedded from the advertisement server 420 for each peripheral device 320 Receive. In addition, a download request for content in which optimal advertising content is embedded for each peripheral device 320 is received from the peripheral device server 600, and download of content in which optimal advertising content is embedded for each peripheral device 320 is permitted.

  The peripheral device server 600 downloads the content in which the optimal advertisement content is embedded for each peripheral device 320 from the content server 110, and notifies the peripheral device 320 of the content ID, the peripheral device ID, and the peripheral device server 600 to the advertising server 420. Instruct.

  The peripheral device 320 transmits the content ID, the ID of the peripheral device server 600, and the ID of the peripheral device 320 to the advertisement server 420. Also, the advertisement content is received from the advertisement server 420 and the received advertisement content is displayed.

  The advertisement server 420 transmits content in which optimum advertisement content is embedded for each peripheral device 320 to the content server 110. Further, based on the received content ID, the ID of the peripheral device server 600, and the ID of the peripheral device 320, the personal information server 510 searches for the optimal advertising content for each peripheral device 320, and the searched advertising content is searched for each peripheral device. To 320.

  As described above, according to the present embodiment, an optimal advertisement can be displayed for each peripheral device by grasping the configuration of the peripheral device in the home in advance and embedding the advertisement in the content.

<Fourth Embodiment>
A fourth embodiment of the present invention will be described with reference to FIG. Note that the advertisement distribution system in this embodiment is intended to increase the display speed of advertisements by embedding advertisements in an application in advance.

<Configuration of advertisement distribution system>
As shown in FIG. 8, the advertisement distribution system according to the present embodiment includes a content server 110, a peripheral device 330, an advertisement server 420, a personal information server 510, and a peripheral device server 610. In addition, about the component which attaches | subjects the same code | symbol as 1st Embodiment and 3rd Embodiment, since it has the same function, the detailed description is abbreviate | omitted.

  The peripheral device server 610 downloads the content in which the optimal advertising content is embedded for each peripheral device 330 from the content server 110, and embeds the downloaded content in the application. In addition, the server address information of its own is transmitted to each peripheral device 330, and an application in which content is embedded is transmitted in response to an access request from each peripheral device 330.

  The peripheral device 330 accesses the server address of the peripheral device server 610, receives the application in which the content is embedded, and displays the advertisement content in the received application.

  As described above, according to the present embodiment, it is possible to display the optimum advertisement for each peripheral device by grasping the configuration of the peripheral device in the home in advance and embedding the advertisement in the application. Can speed up.

<Fifth Embodiment>
A fifth embodiment of the present invention will be described with reference to FIG. The advertisement distribution system according to the present embodiment is intended to display the optimum advertisement suitable for the surrounding configuration in each listening by scanning the peripheral hardware by short-range wireless when starting the application. It is.

<Configuration of advertisement distribution system>
As shown in FIG. 9, the advertisement distribution system according to the present embodiment includes a peripheral device 340, an advertisement server 430, a personal information server 520, a peripheral device server 620, and an application server 700.

  The application server 700 transmits the application to the advertisement server 430 and transmits a request for embedding points in a specific step of the application program. In addition, an application in which points are embedded in a specific step of the application program is received from the advertisement server 430. Furthermore, a request for downloading an application in which a point is embedded in a specific step of the application program is received from the peripheral device server 620, and the download of the application is permitted for each peripheral device 340.

  The peripheral device server 620 downloads an application in which points are embedded in a specific step of the application program from the application server 700. Further, when the application is activated, the ID of the peripheral device 340 is acquired by hardware scanning, and the acquired ID of the peripheral device 340 is notified to the advertisement server 430. Further, it receives the ID and point information for each peripheral device 340 from the advertisement server 430 and instructs the peripheral device 340 to notify the advertisement server 430 of its own ID.

  The peripheral device 340 transmits its own ID to the advertisement server 430 in response to an instruction from the peripheral device server 620. Then, the advertisement content is received from the advertisement server 430, and the received advertisement content is displayed.

  The advertisement server 430 transmits the ID and point information for each peripheral device 340 to the application server 700. Further, the advertising content for each peripheral device 340 is searched from the personal information server 520 based on the ID of the peripheral device 340 received from the peripheral device server 620. Further, information that associates the ID of the peripheral device 340 with the point information is generated and transmitted to the peripheral device server 620.

  As described above, according to the present embodiment, it is possible to display an advertisement optimal for the searched peripheral device by performing a hardware scan when the application is started and searching for the peripheral device.

<Sixth Embodiment>
A sixth embodiment of the present invention will be described with reference to FIG. Note that the advertisement distribution system in this embodiment is intended to distribute advertisements to peripheral devices during Web browsing.

<Configuration of advertisement distribution system>
As shown in FIG. 10, the advertisement distribution system according to the present embodiment includes a peripheral device 330, an advertisement server 400, a personal information server 500, a mobile terminal 220, and a web server 800. In addition, about the component which attaches | subjects the same code | symbol as 1st Embodiment and 4th Embodiment, since it has the same function, the detailed description is abbreviate | omitted.

  The Web server 800 transmits the content to the advertisement server 400 and receives the content in which the timing for distributing the advertisement is embedded from the advertisement server 400. In addition, a content download request is received from the portable terminal 220, and the download of the content in which the advertisement distribution timing is embedded is permitted.

  The portable terminal 220 downloads the content in which the timing for distributing the advertisement from the Web server 800 is embedded. In addition, the content activation notification is sent to the peripheral device 330 together with the content ID and terminal ID.

  As described above, according to the present embodiment, an advertisement display function is embedded in content executed by a user, so that an advertisement can be made by using a device that exists in the vicinity other than the device that operates the application at the time of Web browsing. Can be displayed.

<Seventh Embodiment>
A seventh embodiment of the present invention will be described with reference to FIG. Note that the advertisement distribution system in the present embodiment is intended to distribute a part of an application such as a coupon to peripheral devices.

<Configuration of advertisement distribution system>
As shown in FIG. 11, the advertisement distribution system according to this embodiment includes a content server 100, a peripheral device 330, an advertisement server 440, a personal information server 530, and a mobile terminal 220. In addition, since it has the same function about the component which attaches | subjects the same code | symbol as 1st Embodiment, 4th Embodiment, and 6th Embodiment, the detailed description is abbreviate | omitted.

  The advertisement server 440 transmits content in which the coupon distribution timing is embedded to the content server 100, and searches the personal information server 530 for advertisement content based on the received content ID, terminal ID, and peripheral device ID. Then, the searched coupon is transmitted to the peripheral device 330.

  The personal information server 530 stores user information and peripheral device information, content information, terminal information, and a coupon associated with the information.

  As described above, according to the present embodiment, by embedding an advertisement display function in the content executed by the user, an application such as a coupon is used using a device that exists in the vicinity other than the device that operates the application. Can be distributed.

<Eighth Embodiment>
The eighth embodiment of the present invention will be described with reference to FIG. Note that the advertisement distribution system according to the present embodiment is intended to embed advertisement content recommended by a third party who is not an advertising agency and distribute it to peripheral devices.

<Configuration of advertisement distribution system>
As shown in FIG. 12, the advertisement distribution system according to the present embodiment includes a content server 120, a peripheral device 340, an advertisement server 450, a personal information server 540, a peripheral device server 630, and a mobile terminal 900. Has been.

  The mobile terminal 900 registers the ID of the peripheral device server 630 and the recommended advertisement content in the advertisement server 450.

  The content server 120 transmits the content to the advertisement server 450, transmits a request to embed the advertisement content in the content, and receives the content in which the recommended advertisement content is embedded from the advertisement server 450. In addition, a download request for the content in which the recommended advertisement content is embedded is received from the peripheral device server 630, and the download of the content in which the recommended advertisement content is embedded is permitted.

  The peripheral device server 630 downloads the content in which the recommended advertisement content is embedded from the content server 120. Also, the peripheral device 350 is instructed to notify the advertisement server 450 of the content ID, the peripheral device server ID, and its own ID.

  The peripheral device 350 transmits the content ID, the peripheral device server ID, and its own ID to the advertisement server 450 and receives the advertisement content from the advertisement server 450. Also, the received advertisement content is displayed.

  The advertisement server 450 transmits content in which the recommended advertisement content is embedded in the content server 120. Further, the peripheral device 350 is searched from the personal information server based on the received content ID, the ID of the peripheral device server, the ID of the peripheral device, and the recommended advertising content, and the recommended advertising content for the searched peripheral device 350 is obtained. Send.

  As described above, according to the present embodiment, by embedding advertising content recommended by a third party who is not an advertiser in the content executed by the user, a device that exists in the vicinity other than the device that operates the application is used. And display advertisements.

  The processing of the advertisement distribution system is recorded on a computer-readable recording medium, and the program recorded on the recording medium is read by each device constituting the advertisement distribution system and executed, thereby executing the advertisement distribution system of the present invention. Can be realized. The computer system here includes an OS and hardware such as peripheral devices.

  Further, the “computer system” includes a homepage providing environment (or display environment) if a WWW (World Wide Web) system is used. The program may be transmitted from a computer system storing the program in a storage device or the like to another computer system via a transmission medium or by a transmission wave in the transmission medium. Here, the “transmission medium” for transmitting the program refers to a medium having a function of transmitting information, such as a network (communication network) such as the Internet or a communication line (communication line) such as a telephone line.

  The program may be for realizing a part of the functions described above. Furthermore, what can implement | achieve the function mentioned above in combination with the program already recorded on the computer system, what is called a difference file (difference program) may be sufficient.

  The embodiments of the present invention have been described in detail with reference to the drawings. However, the specific configuration is not limited to the embodiments, and includes designs and the like that do not depart from the gist of the present invention.

100; Content server 110; Content server 120; Content server 200; Mobile terminal 210; Mobile terminal 220; Mobile terminal 900; Mobile terminal 300; Peripheral device 310; Peripheral device 320; Peripheral device 330; Peripheral device 340; Peripheral device 400; Advertising server 410; Advertising server 420; Advertising server 430; Advertising server 440; Advertising server 450; Advertising server 500; Personal information server 510; Personal information server 520; Personal information server 530: Personal information server 540; Server 600; Peripheral device server 610; Peripheral device server 620; Peripheral device server 630; Peripheral device server 700; Application server 800; Web server

Claims (12)

A content server that holds content of a content distributor, a terminal that transmits / receives information, a peripheral device that exists on the terminal side and transmits / receives information, user information, the peripheral device information, content information, the terminal information, and An advertisement distribution system comprising: a personal information server that stores advertisement content associated with the information; and an advertisement server that is managed by an advertisement provider,
The content server
First transmission means for transmitting content to the advertisement server;
First receiving means for receiving content embedded with a timing for distributing an advertisement from the advertisement server;
A download permission unit that receives a content download request from the terminal and permits the download of the content in which the timing of distributing the advertisement is embedded;
With
The terminal
Download means for downloading content embedded with the timing of distributing the advertisement from the content server;
Notification means for notifying the peripheral device of content activation notification together with a content ID and a terminal ID;
With
The peripheral device is
A second transmission means for transmitting a content activation notification together with the content ID, terminal ID, and own ID to the advertisement server;
Second receiving means for receiving advertising content at a predetermined timing from the advertising server;
Display means for displaying the received advertising content;
With
The advertising server
Third transmission means for transmitting content embedded with the timing of distributing advertisements to the content server;
Search means for searching for advertising content from the personal information server based on the received content ID, terminal ID, and peripheral device ID;
Fourth transmission means for transmitting the searched advertisement content to the peripheral device;
An advertisement distribution system comprising:   When there are a plurality of the peripheral devices, the notification means of the terminal notifies the start of content to all the peripheral devices, and all the peripheral devices notify the advertisement server of the content ID, terminal ID, and self The advertisement distribution system according to claim 1, wherein the ID is transmitted.   The advertisement server embeds a timing for distributing an advertisement to the content server as a predetermined point in the program step, and the notification means of the terminal further notifies the predetermined point number in the program step, and the peripheral device The advertisement transmission system according to claim 1, wherein the second transmission means further transmits a predetermined point number in the program step. Personal information for storing a content server that holds content of a content distribution company, a peripheral device server, peripheral devices, user information, information for each peripheral device, content information, and advertising content associated with the information An advertisement distribution system comprising a server and an advertisement server managed by an advertisement provider,
The content server
First transmitting means for transmitting content to the advertising server and transmitting a request to embed optimal advertising content for each peripheral device in the content;
First receiving means for receiving, from the advertising server, content embedded with optimal advertising content for each peripheral device;
A download permission unit that receives a download request for content embedded with the optimal advertisement content for each peripheral device from a peripheral device server, and permits download of the content with the optimal advertisement content embedded for each peripheral device;
With
The peripheral device server
Download means for downloading content in which the optimal advertising content is embedded for each peripheral device from the content server;
Instruction means for instructing the peripheral device to notify the advertising server of the content ID, the ID of the peripheral device server, and the self ID;
With
The peripheral device is
Second transmission means for transmitting the content ID, the peripheral device server ID, and the self ID to the advertisement server;
Second receiving means for receiving advertising content from the advertising server;
Display means for displaying the received advertising content;
With
The advertising server
Third transmission means for transmitting content in which optimal advertising content is embedded for each peripheral device to the content server;
Search means for searching for the optimum advertising content for each peripheral device from the personal information server based on the received content ID, peripheral device server ID, and peripheral device ID;
A fourth transmission means for transmitting the searched advertisement content to each peripheral device;
An advertisement distribution system comprising: Personal information for storing a content server that holds content of a content distribution company, a peripheral device server, peripheral devices, user information, information for each peripheral device, content information, and advertising content associated with the information An advertisement distribution system comprising a server and an advertisement server managed by an advertisement provider,
The content server
First transmitting means for transmitting content to the advertising server and transmitting a request to embed optimal advertising content for each peripheral device in the content;
First receiving means for receiving, from the advertising server, content embedded with optimal advertising content for each peripheral device;
Download permission means for receiving a content download request from the peripheral device server and permitting download of the content in which the optimal advertising content is embedded for each peripheral device;
With
The peripheral device server
Download means for downloading content in which the optimal advertising content is embedded for each peripheral device from the content server;
An embedding means for embedding the downloaded content in the application;
Second transmission means for transmitting the server address information to each peripheral device;
Third transmission means for transmitting an application in which content is embedded in response to an access request from each peripheral device;
With
The peripheral device is
A second receiving means for accessing a server address of the peripheral device server and receiving an application in which content is embedded;
Display means for displaying the advertising content in the received application;
With
The advertising server
A fourth transmission means for transmitting content in which optimum advertising content is embedded for each peripheral device to the content server;
Search means for searching for the optimum advertising content for each peripheral device from the personal information server based on the received content ID, peripheral device server ID, and peripheral device ID;
Fifth transmission means for transmitting the searched advertisement content to each peripheral device;
An advertisement distribution system comprising: An application server that holds an application of an application distributor, a peripheral server, a peripheral device, a personal information server that stores information about each peripheral device, content information, and advertising content associated with the information; An advertisement distribution system comprising an advertisement server managed by an advertisement provider,
The application server is
First transmission means for transmitting an application to the advertisement server and transmitting a request to embed a point in a specific step of the application program;
First receiving means for receiving an application in which a point is embedded in a specific step of the application program from the advertisement server;
Download permission means for receiving a download request for an application in which a point is embedded in a specific step of the application program from a peripheral device server, and permitting the download of the application for each peripheral device;
With
The peripheral device server
Download means for downloading an application in which a point is embedded in a specific step of the application program from the application server;
ID acquisition means for acquiring an ID of the peripheral device by hardware scanning at the time of starting the application;
Notification means for notifying the advertisement server of the acquired ID of the peripheral device;
Second receiving means for receiving the ID and the point information for each peripheral device from the advertisement server;
Instruction means for instructing the peripheral device to notify the advertising server of its own ID;
With
The peripheral device is
In response to an instruction from the instruction means of the peripheral device server, second transmission means for transmitting its own ID to the advertisement server;
Third receiving means for receiving advertising content from the advertising server;
Display means for displaying the received advertising content;
With
The advertising server
Third transmitting means for transmitting the ID and the point information for each peripheral device to the application server;
Search means for searching advertisement content for each peripheral device from the personal information server based on the ID of the peripheral device received from the peripheral device server;
Fourth transmission means for generating information that associates the ID of the peripheral device with point information and transmitting the information to the peripheral device server;
An advertisement distribution system comprising:   The advertisement distribution system according to claim 6, wherein the ID acquisition unit performs hardware scanning of other peripheral devices by short-range wireless communication. Web server, terminal that transmits / receives information, peripheral device that exists on the terminal side and transmits / receives information, user information, peripheral device information, content information, terminal information, and advertisement content associated with the information An advertisement distribution system comprising: a personal information server that stores the advertisement information; and an advertisement server that is managed by an advertisement company,
The web server
First transmission means for transmitting content to the advertisement server;
First receiving means for receiving content embedded with a timing for distributing an advertisement from the advertisement server;
A download permission unit that receives a content download request from the terminal and permits the download of the content in which the timing of distributing the advertisement is embedded;
With
The terminal
Download means for downloading content embedded with the timing of distributing the advertisement from the Web server;
Notification means for notifying the peripheral device of content activation notification together with a content ID and a terminal ID;
With
The peripheral device is
A second transmission means for transmitting a content activation notification together with the content ID, terminal ID, and own ID to the advertisement server;
Second receiving means for receiving advertising content at a predetermined timing from the advertising server;
Display means for displaying the received advertising content;
With
The advertising server
A third transmission means for transmitting the content in which the timing for distributing the advertisement to the content server is embedded;
Search means for searching for advertising content from the personal information server based on the received content ID, terminal ID, and peripheral device ID;
Fourth transmission means for transmitting the searched advertisement content to the peripheral device;
An advertisement distribution system comprising: A content server that holds content of a content distributor, a terminal that transmits / receives information, a peripheral device that exists on the terminal side and transmits / receives information, user information, the peripheral device information, content information, the terminal information, and An advertisement distribution system comprising: a personal information server that stores a coupon associated with the information; and an advertisement server managed by an advertisement company,
The content server
First transmission means for transmitting content to the advertisement server;
First receiving means for receiving content embedded with timing for distributing coupons from the advertisement server;
A download permission unit that receives a content download request from the terminal and permits the download of the content embedded with the timing of distributing the coupon;
With
The terminal
Download means for downloading content embedded with the timing of distributing the coupon from the content server;
Notification means for notifying the peripheral device of content activation notification together with a content ID and a terminal ID;
With
The peripheral device is
A second transmission means for transmitting a content activation notification together with the content ID, terminal ID, and own ID to the advertisement server;
Second receiving means for receiving a coupon at a predetermined timing from the advertisement server;
Display means for displaying the received coupon;
With
The advertising server
Third transmission means for transmitting content in which the timing of distributing coupons to the content server is embedded;
Search means for searching for advertising content from the personal information server based on the received content ID, terminal ID, and peripheral device ID;
Fourth transmission means for transmitting the searched coupon to the peripheral device;
An advertisement distribution system comprising: Corresponding to the content server holding the content of the content distributor, the terminal owned by the third party, the peripheral device server, the peripheral device, the user information, the information for each peripheral device, the content information and the information An advertisement distribution system comprising a personal information server for storing the advertisement content and an advertisement server managed by the advertisement company,
The terminal
A registration means for registering the peripheral server ID and recommended advertising content in the advertising server;
The content server
First transmission means for transmitting content to the advertising server and transmitting a request to embed the advertising content in the content;
First receiving means for receiving content in which the recommended advertising content is embedded from the advertising server;
A download permission unit that receives a download request for content in which the recommended advertisement content is embedded from a peripheral device server, and permits download of the content in which the recommended advertisement content is embedded;
With
The peripheral device server
Download means for downloading content in which the recommended advertisement content is embedded from the content server;
Instruction means for instructing the peripheral device to notify the advertising server of the content ID, the ID of the peripheral device server, and the self ID;
With
The peripheral device is
Second transmission means for transmitting the content ID, the peripheral device server ID, and the self ID to the advertisement server;
Second receiving means for receiving advertising content from the advertising server;
Display means for displaying the received advertising content;
With
The advertising server
Third transmitting means for transmitting the content in which the recommended advertising content is embedded in the content server;
Search means for searching for the peripheral device from the personal information server based on the received content ID, the ID of the peripheral device server, the ID of the peripheral device, and the recommended advertisement content;
Fourth transmission means for transmitting the recommended advertising content to the searched peripheral device;
An advertisement distribution system comprising: A content server that holds content of a content distributor, a terminal that transmits / receives information, a peripheral device that exists on the terminal side and transmits / receives information, user information, the peripheral device information, content information, the terminal information, and An advertisement distribution method in an advertisement distribution system comprising: a personal information server that stores advertisement content associated with the information; and an advertisement server that is managed by an advertisement provider,
A first step in which the content server transmits content to the advertising server;
A second step in which the advertisement server transmits a content embedded with a timing for delivering an advertisement to the content server;
A third step in which the terminal downloads the content in which the timing for distributing the advertisement is embedded from the content server;
A fourth step in which the terminal notifies the peripheral device of content activation together with a content ID and a terminal ID;
A fifth step in which the peripheral device transmits a content activation notification together with a content ID, a terminal ID, and its own ID to the advertisement server;
A sixth step in which the advertising server searches for advertising content from the personal information server based on the received content ID, terminal ID, and ID of the peripheral device;
A seventh step in which the peripheral device receives advertising content from the advertising server at a predetermined timing;
An eighth step in which the peripheral device displays the received advertisement content;
An advertisement delivery method comprising: A content server that holds content of a content distributor, a terminal that transmits / receives information, a peripheral device that exists on the terminal side and transmits / receives information, user information, the peripheral device information, content information, the terminal information, and A program for causing a computer to execute an advertisement distribution method in an advertisement distribution system comprising: a personal information server that stores advertisement content associated with the information; and an advertisement server that is managed by an advertisement provider,
A first step in which the content server transmits content to the advertising server;
A second step in which the advertisement server transmits a content embedded with a timing for delivering an advertisement to the content server;
A third step in which the terminal downloads the content in which the timing for distributing the advertisement is embedded from the content server;
A fourth step in which the terminal notifies the peripheral device of content activation together with a content ID and a terminal ID;
A fifth step in which the peripheral device transmits a content activation notification together with a content ID, a terminal ID, and its own ID to the advertisement server;
A sixth step in which the advertising server searches for advertising content from the personal information server based on the received content ID, terminal ID, and ID of the peripheral device;
A seventh step in which the peripheral device receives advertising content from the advertising server at a predetermined timing;
An eighth step in which the peripheral device displays the received advertisement content;
A program that causes a computer to execute.