JP5396433B2 - Information distribution apparatus, system and method - Google Patents

Description

  The present invention relates to a sales promotion technique suitable for a smartphone.

  2. Description of the Related Art In recent years, so-called web advertising has become common with the spread and development of communication networks represented by the Internet. For example, the content of the displayed web page is classified for each category according to a predetermined standard, and an appropriate advertisement corresponding to the classified category is distributed (for example, see Patent Document 1).

  Recently, with the rapid spread of communication terminal devices such as smartphones and tablet PCs (hereinafter collectively referred to as “smartphones” or simply “terminals”), desktops such as XGA (1024 × 768) and SXGA (1280 × 1024). There are an increasing number of users who use smartphones to browse pages and use contents (hereinafter collectively referred to as “use”) of conventional PC websites that are designed with display sizes in mind. In this way, when using a website for a PC from a smartphone, the advertisement display area incorporated in the web page may occupy a considerable area on the screen of the smartphone, and the original content cannot be displayed accordingly. There is a problem that it is inconvenient for the user who uses the website.

  In order to deal with such problems, the use of the web has been conventionally provided for access from smartphones by providing a dedicated page for smartphones that minimizes the display of advertisements in consideration of the limited amount of screen information on smartphones. An attempt was made to eliminate the inconvenience.

JP 2008-97351 A

  However, in the dedicated page as described above, opportunities for displaying advertisements and the number of advertisements are reduced, so it may be difficult for advertisers to obtain the expected advertising effect. Also, web content provision and advertisement distribution Internet operators (hereinafter also referred to as “Internet operators”) who have been involved in the problem of reducing advertising revenue on dedicated pages. As described above, conventionally, in Internet advertising, it has been difficult to arrange requests from smartphone users, advertisers, and Internet operators.

  In view of the above problems, an object of the present invention is to provide a technology that increases the profits of the three parties of a smartphone user, an advertiser, and a network operator in the sales promotion field on the Internet.

  Based on the above object, one aspect (1) of the present invention is an information distribution device that provides web content for access from an arbitrary application, and includes information on advertisements distributed together with the web content, and predetermined prizes. Information on electronic coupons to be exchanged with the target of the advertisement information storage means for storing, mobile access determination means for determining whether or not access from a dedicated mobile terminal application for the application, Sending means for sending advertisement display information based on the advertisement information stored in the advertisement information storage means and electronic coupon display information based on the electronic coupon information for access from the application; And the transmission means includes the mobile terminal determined by the mobile access determination means. Wherein the to the access from the dedicated application sends the display information of the electronic coupon.

  According to another aspect (11) of the present invention, the above aspect is captured by a method category, information on an advertisement distributed together with the web content, information on an electronic coupon for exchanging with a predetermined target as a prize, An information distribution method using an information distribution device that provides web content for access from any application, the information distribution method using a mobile terminal-dedicated application predetermined for the application Based on mobile access determination processing for determining whether access is made and access from the application based on advertisement display information based on the advertisement information stored in the advertisement information storage means and information on the electronic coupon Transmission processing for transmitting electronic coupon display information, wherein the electronic coupon is the portable information. A transmission process that is transmitted in response to an access from the terminal-dedicated application, and the transmission process is performed by the electronic coupon for the access from the portable terminal-dedicated application determined by the mobile access determination process. The display information is transmitted.

  According to another aspect (2) of the present invention, in any one of the above aspects, the transmission unit is configured to store predetermined web content and the advertisement information storage unit for access from the application other than the mobile terminal application. Display information of the advertisement based on the advertisement information stored in the first transmission means for transmitting, and for access from the mobile terminal dedicated application, an advertisement display area rather than the web content A second transmitting means for transmitting terminal web content dedicated to a small mobile terminal and display information of the electronic coupon based on information of the electronic coupon stored in the advertising information storage means. It is characterized by providing.

  In this way, electronic coupons that can be exchanged for certain users, such as products and free samples, as premiums for smartphone users who use mobile terminal-dedicated apps in addition to the original mobile terminal-specific web content for mobile terminals. In place of advertising. Thereby, first, the smartphone user can enjoy the added value of an appealing electronic coupon directly linked to the actual product or service provided by the advertiser as an extra for the mobile terminal dedicated application. Advertisers can also offer electronic coupons that can be exchanged for products and free samples as a bonus to give smartphone users a sense of benefit. In addition, the distribution cost of free samples and coupons can be reduced as compared to store announcements at actual stores. In addition, network operators can increase the satisfaction level of users who use mobile terminal-dedicated apps with the added value of electronic coupons as a bonus, and expand the use of mobile terminal-dedicated applications. Revenue can also be obtained.

  As a result, smartphone users are motivated to use dedicated apps for mobile devices, advertisers are more motivated to offer coupons, and network operators are more motivated to distribute coupons. Both profits can be increased. Note that the specific content of the mobile terminal-dedicated application may be delivered without the advertisement display or with reduced content.

  According to another aspect (3) of the present invention, in any one of the above aspects, in any one of the above aspects, the second transmission unit may be configured to use the mobile terminal dedicated application as the electronic coupon for the mobile terminal dedicated application. A bar code is displayed on the display screen of the terminal that executes the above, and when the predetermined operation process for exercising the electronic coupon is completed, the display information of the electronic coupon is deleted.

  In this way, when exchanging electronic coupons at an actual store, when a predetermined operation process is completed, such as a touch operation on a predetermined part of the terminal screen or scanning with a POS system, a part of the electronic coupon is deleted. It is possible to prevent adverse effects such as the user exercising multiple times and the scheduled quantity of the sample or the like is completed and other applicants cannot exercise it.

  In another aspect (4) of the present invention, the advertisement information storage means stores supply information indicating the type, quantity, and location of the object that can be exchanged for the electronic coupon, and the transmission means corresponds to the electronic coupon. The supply information is transmitted.

  In this way, by preparing in advance supply information indicating the type, quantity, and location of the target that can be exchanged for an electronic coupon, the user's current location, the specified area, the target category specified by the user, the remaining quantity, etc. Accordingly, since an appropriate electronic coupon can be provided, user satisfaction and sales promotion effect by the electronic coupon can be improved. In addition, the convenience of using the electronic coupon by the user can be improved by transmitting all or part of the supply information to the user simultaneously with the electronic coupon or in response to subsequent access.

  According to another aspect (5) of the present invention, in any one of the above aspects, the position receiving means for receiving the position information of the terminal from the application or the terminal executing the application, and the received position information And a position coupon selecting means for selecting an electronic coupon whose provision location that can be exchanged with the electronic coupon is within a predetermined range from the position of the position information, based on the supply information corresponding to the electronic coupon. The transmission means transmits the selected electronic coupon together with the information on the providing location.

  In this way, based on the supply information indicating the provision location where the electronic coupon can be used and the location information of the terminal based on GPS or the like, the electronic coupon usable at a location close to the current location is selected and transmitted together with the information on the provision location. As a result, the user can quickly go to the providing place and use the electronic coupon without any effort, and can realize further excellent user satisfaction and a sales promotion effect.

  According to another aspect (6) of the present invention, in any one of the aspects described above, a user attribute storage unit that stores a corresponding attribute for each user of the application and a user of the determined mobile terminal dedicated application Based on the attribute stored in the user attribute storage unit, the type of the electronic coupon to be transmitted is selected from a plurality of options based on the information of the electronic coupon stored in the storage unit such as the advertisement information. And an attribute coupon selection means for selecting.

  In this way, by selecting the type of electronic coupon to be distributed from a plurality of choices according to attributes such as the user's hobbies and preferences, it is possible to provide an electronic coupon that is more suitable for each user, thus improving user satisfaction In addition, since the responsiveness such as the exchange rate of the electronic coupon is improved, the advertising effectiveness of the advertiser can be improved.

  According to another aspect (7) of the present invention, in any one of the above aspects, the second transmission unit executes the mobile terminal dedicated application as the electronic coupon for access from the mobile terminal dedicated application. A product code and an information code for limiting stores that can use the electronic coupon to a predetermined group of actual stores are displayed on the display screen of the terminal.

  In this way, by limiting the stores that can use the electronic coupons to be distributed to a predetermined group of actual stores, such as group stores, based on cooperation with a predetermined distribution company, the predetermined distribution company In addition to advertising effects such as brand names, it is possible to attract customers to these actual stores. In addition, according to the use of the electronic coupons at the actual stores, the net business operator can also obtain a reward such as an affiliate fee based on the increase in sales resulting from the discount of the electronic coupons.

  According to another aspect (8) of the present invention, in any one of the above aspects, performance information indicating that the electronic coupon has been exercised from the mobile terminal-dedicated application or from a terminal that is executing the mobile terminal-dedicated application. And a post-processing information for performing at least one of the distribution process of the object related to the exercise of the electronic coupon or the settlement process related to the exercise based on the received performance information. A generating unit; and an output unit configured to output the generated post-processing information to a predetermined output destination.

  In this way, according to the actual information related to the exercise of the electronic coupon, the actual value of the quantity that the electronic coupon was exercised, the distribution process such as quantity deduction and supplementary delivery, etc., the price related to the exercise, etc. Generate post-processing information for the settlement process of a retailer, a service provider that responds to the exercise of an electronic coupon, or a manufacturer, a seller, a distributor who is the advertiser and the final contributor of products etc. Output to the specified output destination. This facilitates and facilitates post-processing related to the exercise of electronic coupons between retail stores and service providers and advertisers (manufacturers, sellers, and distributors who are the ultimate bearers of products, etc.).

  According to another aspect (9) of the present invention, in any one of the above aspects, the mobile access determination unit determines whether or not the access is from a pay application that is a paid mobile terminal-dedicated application, and the transmission unit includes The electronic coupon display information is transmitted in response to the access from the pay application determined by the mobile access determination means.

  In this way, for smartphone users who have purchased paid apps, in addition to the original paid web content from internet providers, electronic coupons that can be exchanged for predetermined items such as products and free samples as premiums are offered instead of advertisements To do. Thereby, first, the smartphone user can enjoy the added value of an appealing electronic coupon directly linked to the actual product or service provided by the advertiser as a bonus to the paid application. In addition, the advertiser can obtain an excellent promotion effect through effective product announcements that attract more interest than the advertisement to smartphone users by providing electronic coupons that can be exchanged for products and free samples as a bonus to give users a sense of benefit. In addition, the distribution cost of free samples and coupons can be reduced as compared to store announcements at actual stores. In addition, network operators can increase the satisfaction level of users who have purchased paid apps with the added value of electronic coupons as a bonus, and can maintain and increase app prices stably due to the promotional effects of paid apps. Promotional fees and advertising revenue can also be obtained.

  As a result, smartphone users will be motivated to purchase paid applications, advertisers will be motivated to offer coupons, and network operators will be more motivated to distribute coupons. Both can increase. In addition, as the specific content of the paid application, the content may be distributed with no or no advertisement display. On the other hand, with respect to a free application that is different from a paid application, the conventional advertisement effect can be obtained by advertisement distribution.

  An information distribution system according to another aspect (10) of the present invention includes the information distribution apparatus according to any one of the above aspects, a reception unit and a transmission unit for voice calls, and processes web content via a communication network. A smartphone that is a terminal that executes an application dedicated to a portable terminal is combined through the communication network.

  In other words, since the display screen size of a smartphone including a receiving unit and a transmitting unit for voice calls is particularly limited, the screen area is exclusively used in combination with the information distribution apparatus of the present invention as described above. The advantage of displaying an electronic coupon instead of a small advertisement is particularly great, and the effects of the present invention can be more effectively exhibited.

  Each of the above aspects can also be understood as other categories (methods, programs, systems, etc.) that are not specified. For the method and program categories, the “means” indicated in the device category is used as the “processing”. "Or" step ". In addition, the execution order of processes and steps is not limited to that specified directly in the present application, and can be changed by changing the process order, executing some processes all at once or partly at any time. Furthermore, in the category of methods and programs, “computers” that execute individual processes and steps may be common, or may differ from process to process or from timing to timing. In addition, the present invention includes more specific aspects described later.

  According to the present invention, in the sales promotion field on the Internet, it is possible to provide a technology that increases the profits of all three parties: a smartphone user, an advertiser, and a network operator.

The functional block diagram which shows a structure about embodiment of this invention. The figure which shows the example of data in embodiment of this invention (advertisement information). The figure (coupon information) which shows the example of data in the embodiment of the present invention. The figure (user information) which shows the example of data in the embodiment of the present invention. The flowchart which shows the process sequence in embodiment of this invention. The figure which shows the example of a screen display in embodiment of this invention (free content, advertisement). The figure which shows the example of a screen display in embodiment of this invention (pay content, tab). The figure which shows the example of a screen display in embodiment of this invention (electronic coupon of a barcode). The figure which shows the example of a screen display in embodiment of this invention (after coupon deletion). The figure which shows the example of a screen display in embodiment of this invention (electronic coupon of a two-dimensional code). The figure which shows the example of data in embodiment of this invention (post-process information).

  Next, a mode for carrying out the present invention (referred to as “embodiment”) will be illustrated along the drawings. In addition, the assumptions common to the contents already described in the background art and problems are omitted as appropriate.

[1. Constitution〕
In this embodiment shown in FIG. 1 (configuration diagram), an information distribution apparatus 1 (hereinafter also referred to as “this apparatus 1” or “this apparatus”) and a terminal T (such as a smartphone) used by an end user are connected to a communication network N. The present invention relates to an information distribution system combined through (for example, the Internet, a mobile communication network, etc.).

  Among these devices, the device 1 is a server device that provides web content for access from any application program (abbreviated as “application” or “application” in this application) executed on the terminal T. As shown in FIG. 1, the apparatus 1 has at least an arithmetic control unit 6 such as a CPU, a storage device 7 such as a main memory and an auxiliary storage device, and a communication means 8 (communication) with a communication network N as shown in FIG. A gateway device, a communication circuit with a mobile communication network, a wireless LAN adapter, and the like. The same applies to the information system X of the business operator described later.

  The terminal T is a mobile information terminal such as a smartphone or a tablet PC. Although not shown, in addition to the computer configuration as described above, the terminal T has a function of executing an application for processing web content via a communication network, and a liquid crystal display. And an input / output unit using a display panel, a touch panel, a push button, and the like. The smartphone is a portable information terminal having a broadband line communication function such as a mobile phone, a PHS, and a wireless LAN, and a touch-panel display screen that occupies a relatively large area with respect to the housing size. The tablet PC is a plate-like portable personal computer, has an input unit / display screen represented by a touch panel type, and generally has a broadband communication function.

  Although one terminal T is schematically shown in FIG. 1, there are actually many terminals T according to the number of users, and the information system X also exists according to the number of businesses such as a store chain according to the use of coupons. In the present apparatus 1, elements (10, 20, etc.) such as each unit shown in FIG. 1 are realized by a predetermined computer program stored (installed) in the storage device 7 controlling the arithmetic control unit 6.

  Among these elements, the information storage means can be realized in any data format such as a file on the storage device 7, or may be remote storage by network computing (cloud). The storage means may include not only a data storage area but also functions such as data input / output and management. In addition, the unit of the storage means shown in this application is for convenience of explanation, and the configuration can be divided or integrated as appropriate, and the processing data and processing results of each means are stored in addition to the explicit storage means. A storage means is used as appropriate.

  Of the storage means, the advertisement information storage means 15 is means for storing advertisement information distributed together with the web content and electronic coupon information for exchanging with a predetermined target as a prize. Specifically, the advertisement information storage means 15 is exemplified by the advertisement information storage means 16 storing the advertisement information (hereinafter referred to as “advertisement information”) as illustrated in FIG. A coupon information storage unit 17 that stores information on electronic coupons (hereinafter referred to as “coupon information”). The coupon information may include display information of an electronic coupon such as a barcode or a product image.

  In addition, as illustrated in FIG. 4, the user attribute storage unit 55 includes gender, age, region, and the most recently viewed web page (hereinafter also simply referred to as “page”) as attributes corresponding to each user of the application. It is a means for storing categories and the like.

  The arrows in the figure (for example, FIG. 1) supplementarily indicate the main direction of the flow of data, control, etc., and do not deny other flows or imply direction limitations. For example, when data is acquired in a certain direction, a prior data request and a subsequent acknowledge (ACK) are transmitted in the reverse direction. In addition, each means other than the storage means is a processing means for realizing and executing the functions and operations of information processing as described below, but these are functional units arranged for explanation, and actual hardware It doesn't matter if it matches elements or software modules.

[2. Action and effect)
The operation of the present embodiment configured as described above is shown in the flowchart of FIG.
[2-1. Overview〕
First, an outline of the operation will be described. That is, in the present apparatus 1, when the access receiving unit 10 receives an access from the application of the terminal T (step S31) (step S11), the determination unit 20 accesses the application from a predetermined mobile terminal dedicated application. It is determined whether or not (step S12). Note that the mobile terminal dedicated application is an application dedicated to a mobile information terminal such as a smartphone or a tablet PC, and can be, for example, a paid application (paid application). Hereinafter, the “mobile terminal application” will be described as a “paid application”.

  Whether access is from a dedicated mobile terminal application, that is, whether access is from a paid application, for example, information indicating the type of application (tentatively referred to as “application type information”) is acquired from the application, and the paid application If it matches the application identification information of the paid application stored in advance in the storage means 9, it can be determined as a paid application.

  As another example, in the case where the same application has a paid application mode and a free application mode and is installed in one of them, information for individually identifying the terminal T or the application when installing as a paid application after user billing or the like It is also conceivable to store (in the case of “individual identification information”) in the paid application storage means 9 and to determine that the application is a paid application if it matches the individual identification information of the accessed application.

  And the transmission means 30 with respect to the access from an application, the display information of the advertisement based on the advertisement information stored in the storage means 15 such as the advertisement information (Step S13), the display information of the electronic coupon based on the coupon information ( Step S18). Here, the display information of the advertisement is data such as a still image, a moving image, and a markup description for displaying the advertisement on the terminal T, and is simply referred to as “advertisement” in the present application. Similarly, the display information of the electronic coupon is data such as a still image, a moving image, and a markup description for displaying the electronic coupon on the terminal T, and is simply referred to as “electronic coupon” in the present application.

  Further, the transmission means 30 transmits the electronic coupon with respect to the access from the pay application determined by the charge determination means 20 (step S12: “YES”) (step S18). An electronic coupon is information that can be exchanged for a predetermined target or profit such as products, services, free samples and discounts supplied by an advertiser, and is typically a primary image obtained by imaging a product code as illustrated in FIG. An original bar code is assumed (for example, code C in FIG. 8), but not limited to this, a two-dimensional code for screen display represented by QR code (registered trademark) (for example, FIG. 10), a non-contact IC card, and the like The RFID may be used.

[2-2. (Advertisement and coupon distribution)
Specifically, the transmission unit 30 includes a first transmission unit 31 and a second transmission unit 32. For access from an application other than the paid application (step S12: “NO”), The first transmission unit 31 transmits the predetermined web content and the advertisement based on the advertisement information stored in the advertisement information storage unit 15 in the form of a page incorporating the advertisement (step S13). Here, the predetermined content may be web content stored in the free content storage means 21 (hereinafter also referred to as “free content”). In the example of FIG. 6, free content F <b> 1 with a large area advertisement AD is displayed on the display screen G of the smartphone P.

  For access from a paid application (step S12: “YES”), the second transmission means 32 (hereinafter also referred to as “paid transmission means 32”) has a smaller advertising display area than web content. Web content and an electronic coupon (also simply referred to as “coupon”) based on the coupon information stored in the advertisement information storage means 15 are transmitted (step S18). Here, the paid web content can be web content stored in the paid content storage means 22 (hereinafter also referred to as “paid content”), and the paid content is an advertisement display area rather than free content. Is small web content. Note that “the advertisement display area is small” includes a case where “there is no advertisement display area”.

  The screen of FIG. 7 is a state in which the smartphone P, which is a terminal, receives a page including a tab CC that serves as a link for displaying an electronic coupon on the screen, and displays the page as paid content F2 on the display screen G (step S32). Is illustrated. When this tab CC is operated, the screen display changes to a page including the electronic coupon C as illustrated in FIG. 8 (step S33).

  A screen element such as a link for causing such a transition is not limited to a tab, but may be a small banner space or an overlay display. By displaying an electronic coupon after waiting for an operation on the predetermined part (for example, FIG. 7), the user himself / herself can confirm the specific contents of the electronic coupon only after obtaining the electronic coupon. Expectation can be fostered.

  As described above, in this embodiment, an electronic coupon that can be exchanged for a predetermined target such as a product or a free sample as a premium is added to a smartphone user who has purchased a paid application in addition to the original paid content from a network operator. Is provided instead of (for example, step S18). Thereby, first, the user can enjoy the added value of the appealing electronic coupon directly linked to the actual product or service provided by the advertiser as a bonus application.

  In addition, advertisers have been able to provide smartphone users with electronic coupons that can be exchanged for products that give users a sense of benefit or products that are free samples, and that offer discount coupons that can be used to encourage purchases. In addition to obtaining an excellent promotion effect through effective product announcements that attract more interest than the above-mentioned advertisements, it is possible to reduce the distribution cost of free samples and coupons as compared to storefront announcements in actual stores. In addition, online operators can increase the user satisfaction of paid app purchasers with the added value of electronic coupons as a bonus, and can promote stable maintenance and increase of app prices due to the promotional effect of paid apps. Can also be obtained.

  As a result, smartphone users will be motivated to purchase paid applications, advertisers will be motivated to offer coupons, and network operators will be more motivated to distribute coupons, and will benefit the three parties of smartphone users, advertisers, and network operators. Both can increase. Note that content is distributed with no or reduced advertisements for paid applications, but for free applications different from paid applications, advertisement distribution (for example, FIG. 6) provides a conventional advertising effect.

[2-3. (Supply information transmission)
In order to make it easier to use the electronic coupon transmitted as described above, in the present embodiment, supply information that is information representing conditions for exercising the electronic coupon, such as a place where the electronic coupon can be used, is provided. Specifically, as illustrated in FIG. 3, the advertisement information storage means 15 (particularly the coupon information storage means 17) is classified into types (figure, free sample, service, discount, etc.) that can be exchanged for electronic coupons (see FIG. 3). 3 "provided content" column), supply information indicating the quantity and the location of provision ("exchange store""positioncoordinates" column) is stored in advance, and the transmission means 30 transmits these supply information corresponding to the electronic coupon. (Step S18).

  In this way, supply information representing the type, quantity, and location of a target that can be exchanged for an electronic coupon is prepared in advance (for example, FIG. 3), so that the current location of the user (described later), a specified region, and the user can be obtained in advance. The electronic coupon to be transmitted is sent from the coupon information storage means 17 in accordance with the category of the target for which the designation has been received (for example, “food”, “beverage”, “esthetic experience”, “beauty salon discount”, “all”, etc.) Search and limit and provide appropriate electronic coupons. For this reason, the user's satisfaction and sales promotion effect by an electronic coupon can be improved.

  In the example of FIG. 8, as the supply information CT corresponding to the electronic coupon C, one “XX snack” can be exchanged for a coupon along the example of FIG. 3, and “□□ Mart Chiba store” It can be exchanged with In this way, the convenience of using the electronic coupon by the user can be improved by transmitting all or a part of the supply information to the user simultaneously with the electronic coupon (or depending on the subsequent access).

[2-4. (Send coupon according to location)
Moreover, in this embodiment, the electronic coupon transmitted as mentioned above is selected according to a user, ie, the position of the terminal T. Specifically, the position receiving means 40 receives the position information of the terminal T by GPS or the like from the application or from the terminal T executing the application (steps S31 and S11). Note that the location information is not transmitted / received when the terminal T has no GPS function or when the user T has not performed an consent operation for notification of the location information.

  And when position information is received (step S14: "YES"), based on the received position information and the supply information corresponding to an electronic coupon, the position coupon selection means 45 is exchanged for the electronic coupon. An electronic coupon whose target provision location is within a predetermined range from the position of the position information is selected (step S15), and the transmission means 30 transmits the selected electronic coupon together with information on the provision location (step S15). S18).

  Here, the provision location is “free within a predetermined range” from the position of the position information. Specifically, for example, the provision location is a predetermined radius or a predetermined estimated requirement for one or more coupons. If there are a plurality of coupons within the time period, a plurality of coupons corresponding to the plurality of coupons are selected, and a plurality of coupons are transmitted one by one at a time, so that various electronic coupons can be provided to the user. In addition, when there are a plurality of such cases, if the upper limit number to be selected is limited to a predetermined number such as three or five, an excessive increase in the number of electronic coupons transmitted for the same position can be prevented.

  In addition, by specifying the nearest providing location from the position of the location information as “within a predetermined range” and selecting one or more electronic coupons corresponding to the providing location, the user can easily enter the providing location. The use of electronic coupons can be promoted. For example, if the coupons “XX snack” and “△△ drink” illustrated in FIG. 3 are options, the corresponding providing locations, that is, the exchange stores, are “□□ Mart Chiba store” “□□ Mart Kasai store” “XX” "Drug head office".

  Of these, the access is from Chiba Station, and the distance between the location information and the individual location coordinates in Fig. 3 is calculated and compared. As shown, the electronic coupon of “XX snack” is selected, and “□□ Mart Chiba store” is also included in the supply information CT and displayed as information on the exchange store that is the provision location.

  As the information on the place to be offered, other information such as a rough map is displayed together on the same screen, and the route guidance screen and map screen can be displayed by touching the letters of “□□ Mart Chiba” and other parts of the screen. And so on can be quickly and easily moved to the place of provision, and the use of electronic coupons can be effectively promoted.

  In this way, an electronic coupon that can be used in a nearby place is selected (for example, step S15) on the basis of supply information that indicates a place where the electronic coupon can be used (for example, FIG. 3) and position information of the terminal based on GPS or the like (for example, step S15) By transmitting the information together with the location information (for example, step S18), the user can quickly go to the providing location without using it and use the electronic coupon, and can realize further excellent user satisfaction and a sales promotion effect.

[2-5. (Select coupon according to attributes)
Moreover, in this embodiment, selection of a coupon can be performed according to a user's attribute. User attributes include search history and browsing history, as well as related items and features of interest (for example, sweet, spicy, sweets, western style, Japanese style, indoor, outdoor). , Localities, etc., and their specific examples and acquisition routes are not limited.

  User attributes are typically so-called demographic information (gender, date of birth or age or age based on it, region, theme of interest, etc.) that was entered during user registration for paid apps and related portal sites. In addition to the above, a category code, a theme code, an electronic commerce history, or the like previously assigned to a web page or a search keyword browsed by the user can be considered. These user attributes are stored in the user attribute storage means 55 by adding or updating them as needed during user registration or subsequent use.

  At the time of access, the user is identified by the user ID, the paid application or the individual identification information of the terminal, and the attribute coupon selection means 50 is stored in the user attribute storage means 55 corresponding to the determined paid application user. Based on the attribute as described above, the type of electronic coupon to be transmitted is selected from a plurality of options based on the coupon information stored in the advertisement information storage unit 15 (particularly the coupon information storage unit 17) ( Step S16). For example, in the electronic coupon “XX snack” illustrated in FIG. 3, the designated target person attribute is “female 20s”, and among the two users illustrated in FIG. There is a possibility of being selected in the case of access from the corresponding user ID “U0011”.

  In this way, by selecting the type of electronic coupon to be distributed from a plurality of options according to attributes such as the user's hobbies and preferences (for example, step S16), an electronic coupon that is more suitable for each user can be provided. In addition, the responsiveness such as the exchange rate of the electronic coupon is improved, and the advertising effect of the advertiser can be improved.

[2-6. (Attracting customers to actual stores)
Further, in the present embodiment, it is possible to attract customers to a predetermined actual store group using an electronic coupon. Specifically, the pay transmission means 32 receives an access from a pay application as an electronic coupon (step S33), and displays a product code and a store where the electronic coupon can be used on the display screen of the terminal executing the pay application. An information code limited to a predetermined group of actual stores (referred to as “store code”, not shown) is displayed (step S17).

  The product code and the store code do not need to be displayed separately, and a two-dimensional code obtained by imaging a character string obtained by combining the two can also be used. For example, the electronic coupon C2 illustrated in FIG. 10 is a two-dimensional code and includes a store code taking advantage of the feature that can express a larger amount of information than a bar code. As the store code, a list of store codes of a plurality of individual stores, a code content representing all stores of the chain store, a code content representing stores in a part of the chain store, and the like can be considered.

  In this way, by limiting the stores that can use the electronic coupon to be distributed to a predetermined group of actual stores such as a group store based on cooperation with a predetermined distribution company (for example, step S17), the designation In addition to advertising effects such as brand names, the distributors can attract customers to these actual stores. In addition, according to the use of the electronic coupons at those actual stores, the net business operator can also obtain a reward such as an affiliate fee based on the increase in sales resulting from the discount of the electronic coupons.

[2-7. (Deleting exercised coupons)
In the present embodiment, fairness can be ensured by deleting the exercised electronic coupon. That is, the pay transmission means 32 displays a barcode on the display screen of the terminal T that is executing the pay application as an electronic coupon for the pay application (step S33, for example, FIG. 8), On the other hand, when predetermined operation processing for exercising the electronic coupon (reading at POS, cancellation operation by the store clerk, etc.) is completed (step S34: “YES”), the display information of the electronic coupon is erased and the electronic coupon is erased. (Step S35). The display example of FIG. 9 exemplifies a screen displaying a notice K to that effect instead of an electronic coupon when the exercised electronic coupon is deleted and there is no other electronic coupon that can be displayed at the present time. .

  For electronic coupons, you can freely select the combination of the operation process for exercising and the mechanism for erasing, but as an example, a staff member such as a store clerk who has accepted the exercise of the electronic coupon can perform a touch operation on a predetermined part of the terminal screen, etc. A mode is also conceivable in which the application is instructed to delete and the fact that the electronic coupon has been exercised is received from the terminal. This eliminates the need for network communication with the terminal T for erasure, the intervention of the information system X and the present apparatus 1, and allows the entire system to be used since the exercise results of the electronic coupon can be received directly from the terminal T. It is simple and the system can be easily constructed. In addition, the fault tolerance of the entire system can be improved.

  As another example, the information system X (FIG. 1) of the business operator that accepted the exercise of the coupon by a scanning operation at an accounting cash register stores identification information such as individual identification information and user ID encoded as a barcode. It is conceivable that the data is transferred to the device 1 and the paid transmission means 32 of the device 1 transmits to the terminal T command data for deleting the electronic coupon to the paid application, screen data after the deletion, etc. at that time. In this way, no special terminal operation is required for erasing the electronic coupon, and it is easy to use. Further, since the use of the electronic coupon can be grasped electronically by the information system X or the device 1, information such as a response to the electronic coupon is provided. Can be used for effect measurement.

  As described above, when a predetermined operation process such as scanning with an POS system for the exchange process at an actual store is completed (for example, step S34: “YES”), the electronic coupon is deleted (for example, step S35). It is possible to prevent such an adverse effect that the user of a certain department exercises a plurality of times and the intended quantity of the sample is completed and other applicants cannot exercise it.

[2-8. Support for post-processing of coupon exercise)
Moreover, in this embodiment, the post-processing of the coupon exercise as described above can be supported. That is, the record information receiving means 80 as the receiving means receives the transfer of record information indicating that the electronic coupon has been exercised from the pay application or the terminal T executing the pay application (step S20). The transfer of the record information may be performed via a predetermined communication network when the electronic coupon is exercised and the electronic coupon is deleted, and the time zone specified by the user or the communication means specified by the user (for example, Or broadband wireless communication means such as wireless LAN communication such as WiFi or high-speed mobile communication such as WiMax, etc., may be performed at the timing when it becomes usable after entering the communication range.

  As another example, the record information receiving means 80 is an information system X (that is, the electronic coupon) of the business operator that responds to the exercise of the electronic coupon at a predetermined timing such as the time when the nighttime batch processing is scheduled (step S19: “YES”). The information system X that counts the number of exercises (FIG. 5) receives transfer of performance information (for example, at least the quantity for the exercise of electronic coupons) (step S20). Transfers can be reduced during the busy hours during the day if received at a fixed time, such as at night, but it is highly reflected in real time if accepted every time.

  Subsequently, on the basis of the record information thus received, the post-processing information generation means 81 as the generation means is at least one of the distribution process of the object related to the exercise of the electronic coupon and the settlement process related to the exercise. Post-processing information for performing the above process is generated (step S21). Although the specific content of the post-processing information is free, as the information related to the distribution process, data representing the actual value of the number of times of exercise for each electronic coupon can be considered as the actual result of exercise of the electronic coupon. In addition, the amount of exercise of the electronic coupon can be deducted from the amount already shipped, or it can be a delivery slip for additional replenishment delivery, electronic data or output data of a delivery slip (for example, FIG. 11).

  Further, as for the settlement process, data relating to the number of exercises of electronic coupons, information on user attributes, the contents of products and services to be exercised and their product codes can be considered (not shown). By using this data, it can be used as accounting data to settle the amount of the exercised amount by transfer or offset, and between any parties such as affiliate fee, incentive fee, kickback, promotional fee, etc. It can be used as information on various interest adjustments and other necessary information.

  Then, the post-processing information generated as described above is output to a predetermined output destination by the post-processing information output unit 82 as an output unit (step S22). As output destinations and output modes, communication is made with various systems of the above-mentioned distribution processing and settlement processing, such as manufacturers and sponsors, distribution companies, settlement agency businesses, and network business operators that operate the device 1. In addition to transmission via the network N, data may be written to a removable storage medium for physically taking out data from the apparatus 1. In the example of FIG. 5, post processing for performing distribution processing and settlement processing on the information system Y of a business operator such as a manufacturer who bears the coupon target, not the above information system X as a party related to the post processing information. Information is being output (dashed arrow).

  In this way, distribution such as quantity deductions and supplementary deliveries of objects (products, free samples, etc.) related to exercise in accordance with performance information (for example, step S20) from businesses such as retail stores according to exercise of electronic coupons Post-processing information for performing processing and settlement processing such as payment related to exercise is generated (for example, step S21) and output (for example, step S22). As a result, the post-execution related to the exercise of electronic coupons between retailers and service providers who directly respond to the exercise of electronic coupons, and the manufacturers, sellers, distributors, etc. who are the final bearers of products etc. as advertisers Processing is easy and smooth.

[2-9. (Compatibility with smartphones)
It is particularly desirable that the information distribution apparatus (this apparatus 1) as described above is combined with a smartphone that is a terminal having a receiving unit and a transmitting unit for voice calls. That is (FIG. 6), since the size of the display screen G is particularly limited in the receiving part PS such as a receiving speaker for voice calls and the sending part PM such as a transmitting microphone, In combination with the information distribution apparatus 1 (FIG. 1) of the present invention as described above, instead of the advertisement AD that tends to occupy the screen area as illustrated in FIG. 6, the electronic coupon C as illustrated in FIG. The advantage of displaying this link is particularly great, and the effects of the present invention can be more effectively exhibited.

[3. Other embodiments]
In addition, the said embodiment is only an illustration and this invention includes what is illustrated below and other embodiment other than that. For example, the configuration diagrams, data diagrams, flowcharts, and the like in the present application are merely examples, and the presence / absence of each element, the order of the arrangement and processing execution, and the specific contents can be changed as appropriate. As an example, the provider information system X shown in FIG. 1 is not indispensable, and a configuration in which individual units constituting the device 1 shown in FIG. 1 are realized by independent devices is also common.

  In addition, the configuration of the present invention can be flexibly changed by, for example, realizing each means shown in the above embodiment by calling an external platform or the like with an API (application program interface) or network computing (so-called cloud). it can. Furthermore, each element such as means relating to the present invention may be realized by other information processing mechanisms such as a physical electronic circuit as well as an arithmetic control unit of a computer.

1 Information distribution device (this device)
6 arithmetic control unit 7 storage device 8 communication means 9 pay application storage means 15 advertisement information storage means 16 advertisement information storage means 17 coupon information storage means 20 pay determination means 30 transmission means 31 first transmission means 32 second transmission means (Paid transmission means)
40 Position receiving means 45 Position coupon selecting means 50 Attribute coupon selecting means 55 User attribute storage means 80 Performance information receiving means 81 Post processing information generating means 82 Post processing information output means AD Advertisement C, C2 Electronic coupon CC Tab CT Supply information F1 Free Content F2 Paid content G Display screen K Notification N Communication network P Smartphone PM Transmitter part PS Receiver part T Terminal X Information system

Claims (10)

An information distribution device that provides web content for access from any application,
Storage means such as advertisement information for storing information on advertisements distributed with the web content and information on electronic coupons for exchanging with a predetermined target as a prize;
Mobile access determination means for determining whether or not access from a predetermined mobile terminal application for the application;
In response to access from the application other than the mobile terminal-dedicated application, a predetermined web content and the advertisement display information based on the advertisement information stored in the advertisement information storage means are transmitted. A first transmission means;
For access from the mobile terminal-dedicated app, the mobile terminal-dedicated terminal web content having an advertisement display area smaller than the web content and the electronic coupon information stored in the advertisement information storage means Display information of the electronic coupon based on, a second transmission means for transmitting,
An information distribution apparatus comprising: The second transmission means for the mobile terminal dedicated application,
As the electronic coupon, to display a barcode on the display screen of the terminal that is running the mobile terminal dedicated application,
The information distribution apparatus according to claim 1, wherein display information of the electronic coupon is deleted when a predetermined operation process for exercising the electronic coupon is completed. The storage means such as the advertisement information stores supply information indicating the type, quantity, and provision location of a target that can be exchanged for the electronic coupon,
The information distribution apparatus according to claim 1, wherein the second transmission unit transmits the supply information corresponding to the electronic coupon. Position receiving means for receiving position information of the terminal from the application or from a terminal executing the application;
Based on the received position information and the supply information corresponding to the electronic coupon, an electronic coupon whose target place that can be exchanged for the electronic coupon is within a predetermined range from the position of the position information Position coupon selection means to select;
With
The information distribution apparatus according to claim 3, wherein the second transmission unit transmits the selected electronic coupon together with information on the providing location. User attribute storage means for storing an attribute corresponding to each user of the application;
Based on the attribute stored in the user attribute storage unit corresponding to the determined user of the mobile terminal-dedicated application, a plurality of information based on the electronic coupon information stored in the advertisement information storage unit Attribute coupon selection means for selecting the type of electronic coupon to be transmitted from the options;
The information distribution apparatus according to any one of claims 1 to 4, further comprising:   For the access from the mobile terminal dedicated application, the second transmission means preliminarily stores a product code and a store where the electronic coupon can be used on the display screen of the terminal executing the mobile terminal dedicated application as the electronic coupon. The information distribution apparatus according to any one of claims 1 to 5, wherein an information code limited to a set of actual stores is displayed. Receiving means for receiving performance information indicating that the electronic coupon has been exercised from the mobile terminal dedicated app or from a terminal executing the mobile terminal dedicated application;
Generating means for generating post-processing information for performing at least one of the distribution process of the object related to the exercise of the electronic coupon or the settlement process related to the exercise based on the received performance information;
Output means for outputting the generated post-processing information to a predetermined output destination;
The information distribution apparatus according to any one of claims 1 to 6, further comprising: The mobile access determination means determines whether or not the access is from a paid application that is a paid mobile terminal-dedicated application,
The said 2nd transmission means transmits the display information of the said electronic coupon with respect to the access from the said pay application determined by the said mobile access determination means, The one of Claim 1 to 7 characterized by the above-mentioned. The information distribution device described in 1. The information distribution device according to any one of claims 1 to 8,
A smartphone that has a receiving unit and a transmitting unit for voice calls, and is a terminal that executes an application dedicated to a mobile terminal that processes web content via a communication network;
An information distribution system characterized by combining them via the communication network. C has an advertisement of information to be distributed with E blanking content, and information of the electronic coupon to replace the predetermined object as prizes, the advertisement information such as a storage means for storing,
An information distribution method using an information distribution apparatus that provides web content for access from an arbitrary application,
A mobile access determination process for determining whether the application is an access from a predetermined mobile terminal application;
In response to access from the application other than the mobile terminal-dedicated application, a predetermined web content and the advertisement display information based on the advertisement information stored in the advertisement information storage means are transmitted. The first transmission process,
For access from the mobile terminal-dedicated app, the mobile terminal-dedicated terminal web content having an advertisement display area smaller than the web content and the electronic coupon information stored in the advertisement information storage means A second transmission process for transmitting the display information of the electronic coupon based thereon;
The computer runs,
Said 2nd transmission process transmits the display information of the said electronic coupon with respect to the access from the said portable terminal application determined by the said mobile access determination process, The information delivery method characterized by the above-mentioned.

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