JP5333338B2 - Customer information processing system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To enable a customer to confirm information corresponding to a specific place, a specific time, and an attribute of the customer, at a different place or time. <P>SOLUTION: An internet address transmission device comprises: a customer attribute estimation section 203 for estimating an attribute of a customer; a customer ID generation section 208 for generating a customer ID which uniquely identifies the customer; an internet address generation section 205 for generating an internet address which includes the customer ID; an internet address transmission section 212 for making the internet address readable on a portable terminal; and a customer information transmission section 204 for transmitting customer information which includes the customer ID and the attributes of the customer. <P>COPYRIGHT: (C)2012,JPO&amp;INPIT

Description

The present invention relates to a customer information processing system that transmits an address for accessing information on the Internet to a mobile terminal at a specific location.

  As a method of transmitting an Internet address to a mobile terminal at a specific location, an image including the address displayed on a display or the like is shot with a camera provided on the mobile terminal, and character recognition is performed to obtain an address from the shot image. There is a way to extract. Also, a method called QR code has become widespread. In this method, an address is transmitted by reading a two-dimensional barcode embedded with address information with a camera provided in the portable terminal. In addition, a method using near field communication called NFC (Near Field Communication) is widely used.

  For example, Patent Literature 1 searches for an address of a related homepage by character recognition from an image captured by a camera built in a mobile phone, connects to the homepage of the searched address, and connects the result of the homepage and the mobile phone. Internet homepage connection systems and marketing information collection systems that collect marketing information by collating user information are proposed.

  Furthermore, a transmission technique for distributing information according to a specific time zone and place to a mobile terminal is known. For example, in Patent Document 2, a password is generated based on a time zone and a location, an address is transmitted to the mobile terminal using a two-dimensional barcode generated from the URL and the password, and the address received by the mobile terminal is Based on this, an information distribution system that connects to a content distribution apparatus has been proposed. According to this system, based on the password included in the address transmitted from the mobile terminal, the content distribution device can distribute the content corresponding to the time zone and the location to the mobile terminal.

  On the other hand, there is known a technique for estimating attributes such as age and sex of a target person from an image obtained by photographing a person's face. For example, in Patent Document 3, a reference feature vector similar to the target feature vector of the face image of the target person is determined from the reference feature vectors for each of the face images of a plurality of reference persons having different genders and ages. A person measurement estimation method has been proposed in which the gender or age of a person is estimated to be the gender or age of the target person. By applying such age or gender attribute estimation technology, for example, the face of the target person who views the content display device is photographed with a camera, the target person attribute is estimated, and the estimated attribute is selected. Content can be displayed on a content display device.

JP 2004-38367 A JP 2008-90512 A JP 2003-242486 A

  However, in the marketing information collection system described in Patent Document 1, marketing information is collected based on user information of mobile phones registered in advance. Therefore, there is a problem that marketing information about the user cannot be collected when the user information of the mobile phone is not registered.

  Moreover, in the information distribution system as described in Patent Document 2, it is possible to distribute content according to the time zone and place to the mobile terminal, but according to attributes such as age and sex related to the user of the mobile terminal There is a problem that content cannot be distributed.

  Further, in the method for distributing content according to the attribute using the attribute estimation technique described in Patent Document 3, when the target person views the content display device, the content display device is provided with the content according to the attribute. Because it is displayed, the content information cannot be confirmed at a location different from the location where the content display device is installed or after the time when the content display device was viewed, that is, the content can only be viewed on the spot. There's a problem.

Therefore, an object of the present invention is to provide a customer information processing system that enables a customer to confirm information according to a specific place and time and customer attributes at different places or times.

In order to achieve the above object, a customer information processing system according to a first aspect of the present invention provides an Internet address transmission device (2) and customer information including a customer ID and customer attributes transmitted from the Internet address transmission device (2). Receiving and storing a customer information storage device (4), a customer ID transmitted from the portable terminal (109) and a portable terminal ID for uniquely identifying the portable terminal (109); An information distribution device (7) for transmitting distribution information to a terminal (109), wherein the Internet address transmission device (2) uniquely identifies a customer attribute estimation unit (203) for estimating a customer attribute and the customer. A customer ID generation unit (208) for generating a customer ID to be identified, and an Internet address including the customer ID and the portable terminal ID An Internet address generation unit (205), an Internet address transmission unit (212, 912) that enables the mobile terminal (109) to read the Internet address, and a customer that transmits customer information including the customer ID and the customer attribute An information transmission unit (204), wherein the information distribution device (7) extracts the customer ID and the portable terminal ID from the Internet address, and uses the extracted customer ID and the portable terminal ID as the customer information. The distribution information that is transmitted to the storage device (4), receives the attribute of the user of the portable terminal (109) corresponding to the portable terminal ID from the customer information storage device (4), and corresponds to the attribute of the customer The customer information storage device (4) transmits the customer ID and the portable terminal transmitted from the information distribution device (7). D is received and stored, and is based on the customer attribute as an average or majority of customer attributes included in a plurality of customer information associated with the stored portable terminal ID and stored in a plurality of customer IDs Then, an attribute of the user of the portable terminal (109) corresponding to the portable terminal ID is generated and transmitted to the information distribution device (7) .

A customer information processing system according to a second invention is the customer information processing system according to the first invention, wherein the Internet address transmitting device operates at a predetermined time interval to detect the customer's face, and the customer A customer attribute storage unit (210) that stores the attribute of the customer, and the customer attribute estimation unit (203) is configured such that a size of the customer's face detected by the face detection unit (202) is predetermined. The customer ID generation unit (208) estimates the customer attribute when the customer attribute estimated by the customer attribute estimation unit (203) is the customer attribute storage unit (210). The customer ID is generated when the customer attribute is different from the customer attribute stored in (1).

A customer information processing system according to a third invention is the customer information processing system according to the first invention, wherein the Internet address transmitter (212, 912) detects an Internet address reading operation by the customer and transmits the Internet address, The customer ID generation unit (208) generates the customer ID when the Internet address transmission unit (212, 912) detects the Internet address reading operation.

A customer information processing system according to a fourth invention is the customer information storage device (4) according to the first invention, which receives and stores customer information including a customer ID and customer attributes transmitted from the Internet address transmission device (2). ) And an information distribution device (7) for receiving an Internet address including a customer ID transmitted from the portable terminal (109) and transmitting information to the portable terminal (109), the information distribution device (7) ) Extracts the customer ID from the Internet address and collects marketing information related to access from the portable terminal (109) in association with the customer ID.

A customer information processing system according to a fifth aspect of the present invention is the information processing system according to the first aspect, wherein the Internet address transmission device (2) and customer information including a customer ID and customer attributes transmitted from the Internet address transmission device (2) are received. A customer information storage device (4) to be stored, a customer ID transmitted from the portable terminal (109), and an Internet address including a portable terminal ID that uniquely identifies the portable terminal (109); An information distribution device (7) for transmitting information to (109), wherein the information distribution device (7) extracts the customer ID and the portable terminal ID from the Internet address, and from the portable terminal (109) The marketing information relating to the access to the customer is collected in association with the customer ID and the portable terminal ID.

According to the customer information processing system of the present invention, it is possible to confirm information according to a specific place and time and customer attributes at different places or times. In addition, according to the customer information processing system of the present invention, in the information distribution system, marketing information relating to customer attributes for which customer information is not registered can be collected.

It is the figure which showed the structure of the information delivery system and marketing information collection system which concern on the 1st Embodiment of this invention. It is the figure which showed the structure of the internet address transmission apparatus which concerns on the 1st Embodiment of this invention. It is an example which shows the structure of the extended address in the 1st Embodiment of this invention. It is the figure which showed the structure of the customer information storage device in the 1st Embodiment of this invention. It is the figure which showed the structure of the customer information storage part in the customer information storage device of the 1st Embodiment of this invention. It is the figure which showed the structure of the access information storage part in the customer information storage device of the 1st Embodiment of this invention. It is the figure which showed the structure of the information delivery apparatus in the 1st Embodiment of this invention. In the address generation unit 205 of the Internet address transmission apparatus 2 according to the first embodiment of the present invention, main processing for one cycle of the address generation processing that is periodically operated at a predetermined time interval is performed. It is the shown flowchart. It is the figure which showed the structure of the internet address transmission apparatus which concerns on the 2nd Embodiment of this invention. It is the flowchart which showed the address generation process in the address generation part 905 of the internet address transmission apparatus 9 which concerns on the 2nd Embodiment of this invention. It is an example which transmits a basic address using a QR code in the address transmission part of the internet address transmission apparatus which concerns on the 1st Embodiment of this invention. It is an example which transmits an extended address using a QR code in the address transmission part of the internet address transmission apparatus which concerns on the 1st Embodiment of this invention. It is the figure which showed the structure of the internet address transmission apparatus which concerns on the 3rd Embodiment of this invention. It is the figure which showed the structure of the customer information storage device in the 3rd Embodiment of this invention. It is the flowchart which showed the flow of the customer information transmission process in the internet address transmission apparatus which concerns on the 3rd Embodiment of this invention. It is the figure which showed the structure of the user information which the user information generation part in the customer information storage device of the 1st Embodiment of this invention produces | generates. It is the sequence diagram which showed the flow of the information delivery process in the information delivery system and marketing information collection system which concern on the 1st Embodiment of this invention. It is the flowchart which showed the flow of the user information generation process in the user information generation part of the customer information storage device which concerns on the 1st Embodiment of this invention. It is the flowchart which showed the flow of the customer information reception process in the customer information storage device which concerns on the 3rd Embodiment of this invention.

Hereinafter, embodiments of the present invention will be described with reference to the drawings.
[First Embodiment]
First, as a first embodiment of the present invention, an Internet address transmission device that transmits an Internet address to a mobile terminal, an information distribution system that distributes information to the mobile terminal, and marketing based on access to the Internet by the mobile terminal A marketing information collecting system for collecting information will be described.

<Configuration of information distribution system and marketing information collection system>
FIG. 1 shows the configuration of an information distribution system and a marketing information collection system. As shown in the figure, this information distribution system and marketing information collection system 1 includes an Internet address transmission device 2, a content display device 103, a customer information storage device 4, a content distribution device 105, the Internet 106, information The distribution apparatus 7, the camera 108, the mobile terminal 109, and the customer 110 are configured.

  The Internet address transmission device 2 is installed in the vicinity of the content display device 103 and is connected to the camera 108. Then, the photographed image of the customer 110 supplied from the camera 108 is analyzed, the attribute of the customer 110 is estimated, the customer ID related to the attribute of the customer 110 is included, and the information related to the content display device 103 is displayed as the information distribution device 7 generates an Internet address including the location information of the information distribution device 7 to be received from the device 7. Further, the generated Internet address is transmitted to the mobile terminal 109.

  The content display device 103 includes an image output device such as a liquid crystal display and an audio output device such as a speaker. The content display device 103 receives and displays content such as advertisement video transmitted from the content distribution device 105 via the Internet 106. The customer information storage device 4 receives and stores customer information transmitted from the Internet address transmission device 2 via the Internet 106. Further, the access information transmitted from the information distribution device 7 is received via the Internet 106 and stored. Also, the stored customer / user information is transmitted to the information distribution apparatus 7 via the Internet 106.

  The content distribution device 105 transmits content such as advertisements to the content display device 103 via the Internet 106 according to a predetermined distribution schedule. In addition, content information related to the content to be transmitted is transmitted to the Internet address transmission device 2 via the Internet 106. Note that the content information includes an ID for identifying the content, a basic address that is location information of the information distribution device 7 for acquiring information related to the content by the mobile terminal 109, and the like.

  The Internet 106 is for connecting the Internet address transmission device 2, the content display device 103, the customer information storage device 4, the content distribution device 105, the information distribution device 7, and the portable terminal 109 to communicate with each other. It is a network. The information distribution device 7 is a server to which the mobile terminal 109 connects via the Internet 106 based on the Internet address. The information distribution device 7 receives the Internet address transmitted from the mobile terminal 109, separates the customer ID from the received Internet address, and sends the customer / user information corresponding to the separated customer ID to the customer via the Internet 106. Information received from the information storage device 4 and information corresponding to the customer / user information is transmitted to the portable terminal 109.

  The camera 108 photographs the customer 110 who views the content displayed on the content display device 103 and performs an operation of receiving the Internet address transmitted from the Internet address transmission device 2 by the portable terminal 109 possessed by the camera 108. Then, the photographed image of the customer 110 is supplied to the Internet address transmission device 2.

  The mobile terminal 109 is a portable terminal such as a mobile phone. The Internet address transmitted from the Internet address transmitting device 2 is received, connected to the information distribution device 7 via the Internet 106 based on the received Internet address, and the information transmitted from the information distribution device 7 is transmitted via the Internet 106. Receive.

  The customer 110 views the content (advertisement) displayed on the content display device 103 and uses the mobile terminal 109 to receive an Internet address for acquiring information related to the content of interest from the Internet address transmission device 2. Perform the operation. In addition, an operation of receiving information transmitted from the information distribution device 7 is performed based on the received Internet address.

  In the information distribution system and the marketing information collection system 1 of the present embodiment, the camera 108 is connected to the Internet address transmission device 2, but the Internet address transmission device 2 may be configured to incorporate the camera 108. In addition, although the Internet address transmission device 2 is installed in the vicinity of the content display device 103, a single device having both functions of the content display device 103 and the Internet address transmission device 2 may be installed.

  The information distribution system and marketing information collection system 1 may be configured not to include the content display device 103 and the content distribution device 105. In this case, the Internet address transmission device 2 transmits an Internet address for receiving information regarding the location where the Internet address transmission device 2 is installed.

  The information distribution system and marketing information collection system 1 includes the customer information storage device 4, the content distribution device 105, and the information distribution device 7. However, the information distribution system and the marketing information collection system 1 include devices that partially realize each function. Alternatively, all functions may be realized by a single device.

<Configuration of Internet address transmitter>
FIG. 2 shows the configuration of the Internet address transmission device 2. As shown in the figure, the Internet address transmission device 2 includes a network connection unit 201, a face detection unit 202, a customer attribute estimation unit 203, a customer information transmission unit 204, an address generation unit 205, and an environment information acquisition unit. 206, a content information reception unit 207, a customer ID generation unit 208, an address storage unit 209, a customer attribute storage unit 210, a content information storage unit 211, and an address transmission unit 212.

  The network connection unit 201 is for the Internet address transmission device 2 to communicate with the customer information storage device 4 and the content distribution device 105 connected to the Internet 106. The face detection unit 202 analyzes an image supplied from the camera 108 according to an instruction from the address generation unit 205 and performs face detection processing. Then, information on the position and size of the face detected from the image is supplied to the address generation unit 205.

  When the face position and size information is supplied from the address generation unit 205, the customer attribute estimation unit 203 analyzes the image supplied from the camera 108, and the face position and size supplied from the address generation unit 205. A customer attribute estimation process specified by the information is performed. Then, the estimated customer attribute information is supplied to the address generation unit 205. The customer information transmission unit 204 stores customer information including the customer ID and customer attributes supplied from the address generation unit 205 and the environment information supplied from the environment information acquisition unit 206 via the network connection unit 201. Transmit to device 4.

  The address generation unit 205 operates at a predetermined time interval such as 1 second, and performs address generation processing. Specifically, the face detection unit 202 is instructed to perform face detection processing. Further, it instructs the customer attribute estimation unit 203 to perform attribute estimation processing. Also, the customer attribute supplied from the customer attribute estimation unit 203 is stored in the customer attribute storage unit 210. In addition, the customer ID generation unit 208 is instructed to perform a customer ID generation process. Further, the address storage unit 209 stores the basic address read from the content information storage unit 211 or the extended address generated from the read basic address and the customer ID supplied from the customer ID generation unit 208. In addition, the customer ID supplied from the customer ID generation unit 208 and the customer attribute supplied from the customer attribute estimation unit 203 are supplied to the customer information transmission unit 204.

  The environment information acquisition unit 206 performs environment information acquisition processing according to an instruction from the customer information transmission unit 204. Specifically, various information related to the environment of the Internet address transmission device 2 is acquired and supplied to the customer information transmission unit 204. Information regarding the environment of the Internet address transmission device 2 includes, for example, location information indicating the location where the Internet address transmission device 2 is installed, time information indicating the current time, and content information stored in the content information storage unit 211. The content ID included.

  The content information receiving unit 207 receives the content information transmitted from the content distribution device 105 via the network connection unit 201 and stores it in the content information storage unit 211. The customer ID generation unit 208 performs customer ID generation processing according to instructions from the address generation unit 205. Specifically, for example, a UUID (Universally Unique Identifier) defined by RFC4122 is used by IETF (Internet Technology Task Force). UUID is a mechanism for generating IDs as sufficiently large and random numbers based on device names, time information, etc., and even if they are not managed uniformly, they can be duplicated in practice. It generates no unique ID. Using this UUID, a unique ID that does not overlap with a customer ID generated at another time or another Internet address transmission device is generated. Then, the generated customer ID is supplied to the address generation unit 205.

  The address storage unit 209 is configured by a storage device such as a flash memory, for example, and stores an address, that is, a basic address or an extended address. The customer attribute storage unit 210 is configured by a storage device such as a flash memory, for example, and stores customer attributes. The content information storage unit 211 is configured by a storage device such as a flash memory, for example, and stores content information.

  The address transmission unit 212 reads the address stored in the address storage unit 209 and transmits it to the mobile terminal 109. Specifically, for example, transmission is performed using a two-dimensional barcode called a QR code. In this method, an address stored in the address storage unit 209 is periodically read at a predetermined time interval such as 1 second, and a two-dimensional barcode is generated from the read address to generate an image on a liquid crystal display or the like. Display as an image on the output device. Then, the displayed two-dimensional barcode is read by a camera built in the portable terminal 109 and converted into the original address, thereby transmitting the address. Alternatively, for example, transmission is performed using near field communication called NFC (Near Field Communication). In this method, communication is started by bringing the mobile terminal 109 closer to the NFC communication unit provided in the Internet address transmission device 2, and the address read from the address storage unit 209 is transmitted.

  In the Internet address transmission device 2, the address storage unit 209, the customer attribute storage unit 210, and the content information storage unit 211 are configured as separate storage devices. It is good also as a structure shared partially, or all the memory | storage parts are shared by one memory | storage device.

<Extended address configuration>
Next, the configuration of the extended address generated by the address generation unit 205 will be described. FIG. 3 shows a configuration example of the extended address. As shown in the figure, the extended address 3 is described according to a URL (Uniform Resource Locator) system indicating a location on the Internet, and includes a basic address 301 and a customer ID variable value 302. The basic address 301 is a host name on the Internet of the customer information storage device 4 and a directory name or file name on the host. The customer ID variable value 302 describes the customer ID as a variable value of a variable named “id”.

<Configuration of address transmitter>
Next, the configuration of the address transmission unit 212 will be described in detail with a specific example. FIG. 11 shows an example in which the address transmission unit 212 transmits a basic address using a QR code. On the other hand, FIG. 12 is an example of transmitting an extended address. As shown in FIGS. 11 and 12, the address transmission unit 212 transmits the address to the mobile terminal 109 by displaying the two-dimensional barcode generated from the address as an image on an image output device such as a liquid crystal display. To do. Furthermore, only when the address to be transmitted is an extended address, as shown in FIG. 12, for example, the two-dimensional barcode is highlighted by surrounding it with a frame.

  With the above configuration, if the address reading operation is performed on the mobile terminal 109 when the two-dimensional barcode is highlighted, an address for acquiring information suitable for the attribute of the customer 110 can be received. Is not highlighted, the customer 110 can be informed that it is an address for acquiring general information unrelated to the attributes of the customer 110. In addition, when NFC is used in the address transmission unit 212, an LED for highlighting is provided in the NFC communication device, or a liquid crystal display for highlighting is provided near the NFC communication device. Thus, the same highlighting can be performed.

<Configuration of customer information storage device>
Next, the configuration of the customer information storage device 4 will be described. FIG. 4 shows the configuration of the customer information storage device 4. As shown in the figure, the customer information storage device 4 includes a network connection unit 401, a customer information reception unit 402, a customer / user information transmission unit 403, an access information reception unit 404, and a user information generation unit 407. And a customer information storage unit 405 and an access information storage unit 406.

  The network connection unit 401 is for communicating with the Internet address transmission device 2 and the information distribution device 7 connected to the Internet 106. The customer information receiving unit 402 receives customer information including a customer ID, environment information, and customer attributes transmitted from the Internet address transmitting device 2 via the network connection unit 401, and receives the received customer information as a customer information storage unit. 405 is stored.

  When the customer ID and the user information are supplied from the access information receiving unit 404, the customer / user information transmission unit 403 receives customer information including the same customer ID as the supplied customer ID from the customer information storage unit 405. The read customer information and the user information supplied from the access information receiving unit 404 are transmitted to the information distribution apparatus 7 via the network connection unit 401. The access information receiving unit 404 receives the access information including the customer ID, the portable terminal ID, the time, and the basic address transmitted from the information distribution device 7 via the network connection unit 401, and the received access information is received as the access information. The data is stored in the storage unit 406. Further, the received customer ID and portable terminal ID are supplied to the user information generating unit 407, and the user information supplied from the user information generating unit 407 and the received customer ID are supplied to the customer / user information transmitting unit 403. To supply.

  When the customer information and the mobile terminal ID are supplied from the access information receiving unit 404, the user information generating unit 407 performs a user information generating process and supplies the generated user information to the access information receiving unit 404. . The customer information storage unit 405 is configured by a storage device such as a hard disk, for example, and stores customer information. The access information storage unit 406 is configured by a storage device such as a hard disk, and stores access information.

  In the present embodiment, the customer information storage unit 405 and the access information storage unit 406 of the customer information storage device 4 are configured as separate storage devices. Instead, each storage unit is partially configured. It is good also as a structure shared by all, or sharing all the memory | storage parts with one memory | storage device.

<Configuration of customer information storage unit>
FIG. 5 shows the configuration of the customer attribute storage unit 405 (FIG. 4). As shown in the figure, the customer attribute storage unit 405 stores a customer ID 501, environment information 502, and customer attribute 503 in association with each other in a table format. The environment information 502 is further divided into a location 502a, a time 502b, and a content ID 502c, and each information is stored. The customer attribute 503 is further divided into an age 503a and a gender 503b, and stores each information.

<Configuration of access information storage unit>
FIG. 6 shows the configuration of the access information storage unit 406. As shown in the figure, the access information storage unit 406 stores a customer ID 601, a portable terminal ID 604, a time 602, and a basic address 603 in association with each other in a table format.

<Configuration of user information>
FIG. 16 shows a configuration of user information generated by the user information generation unit 407. As shown in the figure, the user information 16 includes a mobile terminal ID 1601, a user attribute 1602, and a plurality of simple access information 1603 and 1604. The mobile terminal ID 1601 is an ID that uniquely identifies the mobile terminal 109. As the mobile terminal ID 1601, an ID stored in advance in the mobile terminal 109 may be used, or when the mobile terminal 109 first connects to the information distribution device 7 using a cookie mechanism on the Internet, information distribution is performed. The apparatus 7 may transmit an ID for uniquely identifying the mobile terminal 109 and store the ID in the mobile terminal 109. The user attribute 1602 is attribute information related to the user of the mobile terminal 109, and includes an age 1602a and a gender 1602b. The simple access information 1603 is simple information related to access to the information distribution apparatus 7 by the mobile terminal 109, and includes a time 1603a and a basic address 1603b. The configuration of the simple access information 1604 is the same as the configuration of the simple access information 1603.

<Configuration of information distribution device>
Next, the configuration of the information distribution device (server) 7 will be described. FIG. 7 shows the configuration of the information distribution apparatus 7. As shown in the figure, the information distribution apparatus 7 includes a network connection unit 701, a page transmission unit 702, a page request reception unit 703, an access information transmission unit 708, a customer / user information reception unit 704, an information A selection unit 705, an address separation unit 706, a portable terminal ID extraction unit 709, and an information storage unit 707 are configured. The network connection unit 701 is for communicating with the customer information storage device 4 and the mobile terminal 109 connected to the Internet 106.

  When the information is supplied from the information selection unit 705, the page transmission unit 702 forms the supplied information as a web page to be displayed by a web browser operating on the mobile terminal 109, and the formed web page is connected to the network. The data is transmitted to the mobile terminal 109 via the unit 701. The page request reception unit 703 receives a page request transmitted from the mobile terminal 109 via the network connection unit 701. Then, the received page request is supplied to the address separation unit 706. Further, the received page request is supplied to the portable terminal ID extraction unit 709. Then, the basic address and customer ID supplied from the address separation unit 706 and the mobile terminal ID supplied from the mobile terminal ID extraction unit 709 are supplied to the information selection unit 705. Note that transmission / reception of page requests is performed by, for example, a GET method in the HTTP protocol.

  When the basic address, the customer ID, and the mobile terminal ID are supplied from the information selection unit 705, the access information transmission unit 708 adds the access time, that is, the current time to the supplied basic address, customer ID, and mobile terminal ID. Then, the access information is generated, and the generated access information is transmitted to the customer information storage device 4 via the network connection unit 701. The customer / user information receiving unit 704 receives customer information and user information transmitted from the customer information storage device 4 via the network connection unit 701, and receives the received customer information and user information as an information selection unit 705. To supply. When the basic address, customer ID, and mobile terminal ID are supplied from the page request receiving unit 703, the information selecting unit 705 receives the supplied basic address, customer ID, and mobile terminal ID from the customer / user information receiving unit 704. To supply. Then, based on the customer information and user information supplied from the customer / user information receiving unit 704, information stored in the information storage unit 707 is selected and read according to a predetermined information distribution policy. Then, the read information is supplied to the page transmission unit 702.

  When a page request is supplied from the page request reception unit 703, the address separation unit 706 extracts an address from the supplied page request. Further, when the extracted address is an extended address, the extended address is separated into a basic address and a customer ID. The basic address and customer ID are supplied to the page request receiving unit 703. When the page request is supplied from the page request receiving unit 703, the mobile terminal ID extracting unit 709 extracts the mobile terminal ID from the supplied page request. Then, the extracted mobile terminal ID is supplied to the page request receiving unit 703. The information storage unit 707 is configured by a storage device such as a hard disk, for example, and includes items such as the basic address, the location and time of the environment information included in the customer information, and the age and gender of the user attribute included in the user information. The information to be displayed on the portable terminal 109 is stored for each item such as. Further, the information may be classified according to the number, contents, etc. of the simple access information included in the user information. Such information is stored in advance by the administrator of the information distribution apparatus 7 in accordance with the information distribution policy.

<Operation of Internet address transmitter>
The Internet address transmission device 2 mainly performs address generation processing. Therefore, this process will be described in detail below.

≪Address generation process≫
Address generation processing in the address generation unit 205 of the Internet address transmission device 2 will be described. FIG. 8 is a flowchart showing the main processing for one cycle of the address generation processing that periodically operates at predetermined time intervals in the address generation unit 205 of the Internet address transmission apparatus 2.

  When starting the address generation process, the address generation unit 205 causes the face detection unit 202 to execute the face detection process (step S801). Face detection is performed on the image supplied from the camera 108 by, for example, a method of face area detection process of attribute estimation processing described in JP-A-2003-242486. Then, by face detection processing, the position and size information of zero, one, or two or more face areas in the image is supplied from the face detection unit 202.

  Next, the address generation unit 205 determines whether the face size is greater than or equal to a threshold value (step S802). Specifically, when the face area position and size information supplied from the face detection unit 202 in step S801 is zero, it is determined that the face size is not greater than or equal to the threshold value. If there is only one face area position and size information supplied from the face detection unit 202 in step S801, it is determined whether or not the face area size information is greater than or equal to a predetermined threshold. In addition, when there are two or more pieces of face area position and size information supplied from the face detection unit 202 in step S801, information on the size of the largest face area among the face areas is a predetermined threshold value. It is determined whether it is above. If it is determined that the face size is greater than or equal to the threshold, the process proceeds to step S803. If it is determined that the face size is not greater than or equal to the threshold, the process proceeds to step S811.

  If it is determined in step S802 that the face size is greater than or equal to the threshold value, the address generation unit 205 causes the customer attribute estimation unit 203 to execute customer attribute estimation processing (step S803). Specifically, information on the position and size of the face area determined in step S802 that the face size is greater than or equal to the threshold value is supplied to the customer attribute estimation unit 203. By performing the method of the feature vector creation process, face orientation estimation process, similarity determination process, gender estimation process, and age estimation process of the attribute estimation process described in Kai 2003-242486, customer attributes, that is, Estimate age and gender. And a customer attribute is supplied from the customer attribute estimation part 203 by a customer attribute estimation process.

  Next, the address generation unit 205 determines whether or not the customer attribute supplied from the customer attribute estimation unit 203 in step S803 is the same as the customer attribute stored in the customer attribute storage unit 210 (step S804). If it is determined that the customer attribute is the same as the stored customer attribute, the address generation process is terminated. If it is determined that the attribute is not the same, the process proceeds to step S805. In step S805, the address generation unit 205 causes the customer attribute storage unit 210 to store the customer attribute supplied from the customer attribute estimation unit 203 in step S803. At this time, if the customer attribute is already stored in the customer attribute storage unit 210, the stored customer attribute is overwritten.

  Next, the address generation unit 205 causes the customer ID generation unit 208 to execute a customer ID generation process (step S806). A customer ID is supplied from the customer ID generation unit 208 by the customer ID generation process. Next, the address generation unit 205 reads a basic address included in the content information stored in the content information storage unit 211 (step S807). Next, the address generation unit 205 generates an extended address from the basic address read in step S807 and the customer ID supplied from the customer ID generation unit 208 in step S806, and stores the extended address in the address storage unit 209 (step S808). ).

  Next, as shown in the example of FIG. 12, the address generation unit 205 causes the address transmission unit 212 to highlight the QR code of the address to be transmitted (step S809). Next, the address generation unit 205 causes the customer information transmission unit 204 to execute customer information transmission processing (step S810). Specifically, the customer ID supplied from the customer ID generation unit 208 in step S806 and the customer attribute supplied from the customer attribute estimation unit 203 in step S803 are supplied to the customer information transmission unit 204. Then, the customer information transmission unit 204 instructs the environment information acquisition unit 206 to acquire the environment information, the customer ID and customer attribute supplied from the address generation unit 205, and the environment information supplied from the environment information acquisition unit 206 Is transmitted to the customer information storage device 4 via the network connection unit 201.

  On the other hand, if it is determined in step S802 that the face size is not greater than or equal to the threshold value, the address generation unit 205 deletes the customer attribute stored in the customer attribute storage unit 210 (step S811). Next, the address generation unit 205 reads the basic address included in the content information stored in the content information storage unit 211 and stores the basic address in the address storage unit 209 (step S812). Next, as illustrated in the example of FIG. 11, the address generation unit 205 causes the address transmission unit 212 to standardly display the QR code of the address to be transmitted (step S813).

  According to this, since it is determined whether or not the face size is greater than or equal to the threshold value in step S802, and only when the face size is greater than or equal to the threshold value, the processing after step S803 is executed, the Internet address reception is performed using the mobile terminal 109. Address generation processing can be performed only for customers 110 who are highly likely to perform operations. Further, when the face size is not greater than or equal to the threshold value, the processing after step S811 is performed, so that it is possible to prevent the attribute information and the extended address for one customer from acting on other customers. At the same time, even when a customer whose face detection processing accuracy is insufficient and a face cannot be detected performs an address reading operation on the mobile terminal 109, basic information for delivering general information that does not reflect customer attributes The address can be transmitted to the mobile terminal 109. Further, in step S804, it is determined whether or not the stored customer attribute is the same, and the processing after step S805 is executed only when the customer attribute is not the same. Can be prevented from being repeated.

<Operation of information distribution system and marketing information collection system>
The information distribution system and marketing information collection system 1 mainly performs information distribution processing. Therefore, this process will be described in detail below.

≪Information distribution process≫
Information distribution processing in the information distribution system and the marketing information collection system 1 will be described. FIG. 17 is a sequence diagram showing the flow of information distribution processing in the information distribution system and the marketing information collection system.

  As shown in the figure, when the information distribution process is started, the portable terminal 109 transmits a page request to the information distribution apparatus 7 (step S1701). Next, when the page request reception unit 703 of the information distribution device 7 receives the page request transmitted from the mobile terminal 109, the page request reception unit 703 supplies the received page request to the address separation unit 706. In response to this, a basic address and a customer ID are supplied from the address separation unit 706. Further, the page request receiving unit 703 supplies the received page request to the portable terminal ID extracting unit 709. In response to this, the portable terminal ID is supplied from the portable terminal ID extraction unit 709 (step S1702). Then, the page request reception unit 703 supplies the supplied basic address, customer ID, and mobile terminal ID to the information selection unit 705.

  Next, when the basic address, customer ID, and portable terminal ID are supplied from the page request receiving unit 703, the information selecting unit 705 (FIG. 7) supplies the basic address, customer ID, and portable terminal to the access information transmitting unit 708. An ID is supplied (step S1703). Next, when the basic address, customer ID, and portable terminal ID are supplied from the information selecting unit 705, the access information transmitting unit 708 accesses the supplied basic address, customer ID, and portable terminal ID, that is, the current time. The access information is generated by adding the time, and the generated access information is transmitted to the customer information storage device 4 (step S1704).

  Next, when the access information reception unit 404 of the customer information storage device 4 receives the access information transmitted from the information distribution device 7, the access information storage unit 406 stores the received access information (step S1705). Further, the customer ID and the mobile terminal ID included in the received access information are supplied to the user information generation unit 407. Next, when the customer information and the mobile terminal ID are supplied from the access information receiving unit 404, the user information generating unit 407 performs a user information generating process, and sends the generated user information to the access information receiving unit 404. Supply (step S1706).

  Next, when the user information is supplied from the user information generation unit 407, the access information reception unit 404 supplies the customer ID included in the access information received from the information distribution device 7 and the user information generation unit 407. The supplied user information is supplied to the customer / user information transmission unit 403 (step S1707). Next, when the customer ID and the user information are supplied from the access information receiving unit 404, the customer / user information transmission unit 403 stores customer information including the same customer ID as the supplied customer ID. The data is read from the unit 405 (step S1708). Next, the customer / user information transmission unit 403 transmits the customer information read in step S1708 and the user information supplied from the access information reception unit 404 to the information distribution apparatus 7 (step S1709).

  Next, when the customer / user information receiving unit 704 of the information distribution device 7 receives the customer information and user information transmitted from the customer information storage device 4, the customer / user information receiving unit 704 selects the received customer information and user information. It supplies to the part 705 (step S1710). Next, when customer information and user information are supplied from the customer / user information receiving unit 704, the information selecting unit 705 receives information from the information storage unit 707 based on the supplied customer information and user information. Is selected and read, and the read information is supplied to the page transmission unit 702 (step S1711). Next, when information is supplied from the information selection unit 705, the page transmission unit 702 forms the supplied information as a web page, and transmits the formed web page to the mobile terminal 109 (step S1712).

  Next, when the mobile terminal 109 receives the web page transmitted from the information distribution device 7, the mobile terminal 109 displays the received web page on the web browser (step S1713).

≪User information generation process≫
Next, the user information generation process of step S1706 in the information distribution process of FIG. 17 will be described in detail. FIG. 18 is a flowchart showing the flow of user information generation processing in the user information generation unit 407 of the customer information storage device 4.

  As shown in the figure, when the user information generation unit 407 starts the user information generation process, the customer information included in the access information including the same mobile terminal ID as the mobile terminal ID supplied from the access information receiving unit 404 is displayed. The ID, time, and basic address are read from the access information storage unit 406 (step S1801). Next, the user information generation unit 407 reads the customer attribute included in the customer information including the same customer ID as the customer ID read in step S1801 from the customer information storage unit 405 (step S1802). Next, the user information generation unit 407 calculates the average age included in the customer attributes read in step S1802 (step S1803). And let the calculated average value be the age in the user attribute of user information.

  Next, the user information generation unit 407 takes the majority of genders included in the customer attributes read in step S1802 (step S1804). That is, among the genders included in the customer attributes read out in step S1802, genders exceeding the majority are set as genders in the user attributes of the user information. If the same number of males and females are included in the customer attributes read in step S1802, any gender is set as the gender in the user attribute of the user information. Next, the user information generation unit 407 uses the time read in step S1801 and the basic address as simple access information, and determines the age of the user attribute obtained in step S1803 and the gender of the user attribute obtained in step S1804. In addition, user information is generated (step S1805).

  The Internet address transmission device 2 can also be realized by executing an Internet address transmission program installed in a computer. For example, the Internet address transmission program may be read from a recording medium storing the Internet address transmission program and executed by the CPU to constitute the Internet address transmission apparatus 2 or via a communication network. The Internet address transmitting apparatus 2 may be configured by being transmitted and installed and executed by the CPU.

[Second Embodiment]
The second embodiment of the present invention relates to an Internet address transmission device configured by changing the configuration of the Internet address transmission device 2 in the information distribution system and the marketing information collection system 1 according to the first embodiment described above. is there. The configuration and operation will be described.

<Configuration of Internet address transmitter>
FIG. 9 shows a configuration of the Internet address transmission device 9 according to the present embodiment. The Internet address transmission device 9 includes a network connection unit 201, a face detection unit 202, a customer attribute estimation unit 203, a customer attribute transmission unit 204, an address generation unit 905, an environment information acquisition unit 206, and a content information reception unit. 207, customer ID generation unit 208, content information storage unit 211, and address transmission unit 912. Among these configurations, the network connection unit 201, the face detection unit 202, the customer attribute estimation unit 203, the customer attribute transmission unit 204, the environment information acquisition unit 206, the content information reception unit 207, and the customer ID generation unit 208. And the content information storage part 211 is the same as each element to which the same code | symbol of the Internet address transmission apparatus 2 in the said 1st Embodiment was attached | subjected, respectively.

  When the address generation unit 905 is instructed to generate an address from the address transmission unit 912, the address generation unit 905 performs an address generation process. Specifically, the customer ID generation unit 208 is instructed to generate a customer ID. Also, an extended address is generated from the basic address read from the basic address storage unit 211 and the customer ID supplied from the customer ID generation unit 208, and the generated extended address is supplied to the address transmission unit 912. Further, the face detection unit 202 is instructed to perform face detection processing. Further, it instructs the customer attribute estimation unit 203 to perform attribute estimation processing. Further, the customer ID supplied from the customer ID generation unit 208 and the customer attribute supplied from the customer attribute estimation unit 203 are supplied to the customer attribute transmission unit 204.

  The address transmitter 912 is a communication device such as near field communication called NFC (Near Field Communication), for example. Communication is started when the customer 110 brings the mobile terminal 109 close to the address transmission unit 912, and instructs the address generation unit 905 to generate an address. Then, the address supplied from the address generation unit 905 is transmitted to the mobile terminal 109. At this time, as in the case of the address transmission unit 212 provided in the Internet address transmission device 2 of the first embodiment, when the address to be transmitted is an extended address, the highlighting indicating that the address transmission is performed is performed.

<Operation of Internet address transmitter>
The Internet address transmission device 9 mainly performs address generation processing. Therefore, this process will be described in detail below.

≪Address generation process≫
Address generation processing in the address generation unit 905 of the Internet address transmission device 9 will be described. FIG. 10 is a flowchart showing address generation processing in the address generation unit 905 of the Internet address transmission apparatus 9. Of the steps in the address generation process, the steps denoted by the same reference numerals as the steps of the address generation process in the first embodiment of FIG. 8 are the same as the steps denoted by the same reference numerals in FIG. Since it has been described, different steps will be described.

  In step S1002, the address generation unit 905 determines whether or not a face has been detected in the face detection process in step S801. If it is determined that a face has been detected, the process proceeds to step S803. If it is determined that a face has not been detected, the process proceeds to step S1013. In step S1008, the address generation unit 905 generates an extended address from the basic address read in step S807 and the customer ID supplied from the customer ID generation unit 208 in step S806. Next, the address generation unit 905 causes the address transmission unit 912 to perform highlighting indicating that the extended address is transmitted, and supplies the extended address generated in step S1008 to the address transmission unit 912 to provide the mobile terminal 109. (Step S1009). On the other hand, if it is determined in step S1002 that a face could not be detected, the address generation unit 905 supplies the basic address read in step S807 to the address transmission unit 912 to be transmitted to the mobile terminal 109 (step S1013).

  The Internet address transmission device 9 can also be realized by executing an Internet address transmission program installed in a computer. For example, the Internet address transmission program may be read from a recording medium storing the Internet address transmission program and executed by the CPU to constitute the Internet address transmission device 9 or via a communication network. The Internet address transmitting device 9 may be configured by being transmitted and installed and executed by the CPU.

[Third Embodiment]
The third embodiment of the present invention changes the configurations of the Internet address transmission device 2 and the customer information storage device 4 in the information distribution system and the marketing information collection system 1 according to the first embodiment, and transmits the Internet address transmission described later. The present invention relates to an information distribution system and a marketing information collection system configured by using the device 13 and the customer information storage device 14. The configuration and operation will be described.

<Configuration of Internet address transmitter>
FIG. 13 shows the configuration of the Internet address transmitter 13. The Internet address transmission device 13 includes a network connection unit 201, a face detection unit 202, a customer attribute estimation unit 203, a customer information transmission unit 1304, an address reception unit 1305, an environment information acquisition unit 206, and a content information reception unit. 207, an address storage unit 209, a customer attribute storage unit 210, a content information storage unit 211, and an address transmission unit 212. Among these configurations, the network connection unit 201, the face detection unit 202, the customer attribute estimation unit 203, the environment information acquisition unit 206, the content information reception unit 207, the address storage unit 209, and the customer attribute storage unit 210 The content information storage unit 211 and the address transmission unit 212 are the same as the elements with the same reference numerals provided in the Internet address transmission device 2 of the first embodiment.

  The customer information transmission unit 1304 operates at a predetermined time interval such as 1 second, for example, and performs customer information transmission processing. Specifically, the face detection unit 202 is instructed to perform face detection processing. Further, it instructs the customer attribute estimation unit 203 to perform attribute estimation processing. Also, the customer attribute supplied from the customer attribute estimation unit 203 is stored in the customer attribute storage unit 210. Further, the customer information including the customer attribute supplied from the customer attribute estimation unit 203 and the environment information supplied from the environment information acquisition unit 206 is transmitted to the customer information storage device 14 via the network connection unit 201. The address receiving unit 1305 receives the address transmitted from the customer information storage device 14 and stores it in the address storage unit 209.

<Configuration of customer information storage device>
Next, the configuration of the customer information storage device 14 will be described. FIG. 14 shows a configuration of a customer information storage device according to the third embodiment of the present invention. The customer information storage device 14 includes a network connection unit 401, a customer information reception unit 1402, a customer / user information transmission unit 403, an access information reception unit 404, a user information generation unit 407, and a customer information storage unit 405. An access information storage unit 406, an address transmission unit 1408, a customer ID generation unit 1409, and a basic address storage unit 1410.

  Of the configurations provided in the customer information storage device 14, the network connection unit 401, the customer / user information transmission unit 403, the access information reception unit 404, the user information generation unit 407, and the customer information storage The unit 405 and the access information storage unit 406 are the same as those provided with the same reference numerals provided in the customer information storage device 4 of the first embodiment.

  The customer information reception unit 1402 performs customer information reception processing. Specifically, environmental information transmitted from the Internet address transmission device 13 and customer information including customer attributes are received via the network connection unit 401, and the received customer information is stored in the customer information storage unit 405. Furthermore, the customer ID generation unit 1409 is instructed to generate a customer ID. Further, the environment information received from the Internet address transmission device 13 and the customer ID supplied from the customer ID generation unit 1409 are supplied to the basic address storage unit 1410.

  The customer ID generation unit 1409 performs customer ID generation processing according to an instruction from the customer information reception unit 1402. Specifically, for example, UUID is used. Then, the generated customer ID is supplied to the customer information receiving unit 1402. When the customer information generation unit 1409 is supplied with the environment information and the customer ID from the customer information reception unit 1402, the customer ID generation unit 1409 reads the basic address from the basic address storage unit 1410. Then, an extended address is generated from the basic address read from the basic address storage unit 1410 and the customer ID supplied from the customer information receiving unit 1402. Then, the basic address read from the basic address storage unit 1410 or the generated extended address is transmitted as an address to the Internet address transmission device 13 via the network connection unit 401. Note that based on the location and content ID included in the environment information, the basic address corresponding to the information may be read from the basic address storage unit 1410.

  The basic address storage unit 1410 is configured by a storage device such as a hard disk and stores a basic address. Here, the basic address is stored in advance by the administrator of the customer information storage device 14 in accordance with the information distribution policy. In addition, it is good also as a structure which classify | categorizes and memorize | stores the basic address corresponding to those information based on the place contained in environmental information, content ID, etc.

  In the customer information storage device 14, the customer information storage unit 405, the access information storage unit 406, and the basic address storage unit 1410 are configured as separate storage devices, but each storage unit is partially shared. Or all the storage units may be shared by one storage device.

<Operation of Internet address transmitter>
The Internet address transmission device 13 mainly performs customer information transmission processing. Therefore, this process will be described in detail below.

≪Customer information transmission process≫
Customer information transmission processing in the Internet address transmission device 13 will be described. FIG. 15 is a flowchart showing the flow of customer information transmission processing in the Internet address transmission device 13. Here, among the steps in the customer information transmission process of FIG. 15, the steps given the same reference numerals as the steps of the address generation process in the address generation unit 205 of the Internet address transmission apparatus 2 in FIG. 8 are the same as those in FIG. 8. Since the steps are the same as those given the reference numerals, steps different from the steps in FIG. 8 will be described.

  In step S1506, the customer information transmission unit 1304 adds a customer attribute to the customer information. Next, the customer information transmission unit 1304 instructs the environment information acquisition unit 206 to acquire environment information, and the environment information is supplied from the environment information acquisition unit 206 (step S1509). Then, the supplied environmental information is added to the customer information. Next, the customer information transmission unit 1304 transmits the customer information to the customer information storage device 14 via the network connection unit 201 (step S1510).

  On the other hand, when it is determined in step S802 that the face size is smaller than the threshold, the customer information transmission unit 1304 determines whether or not the customer attribute is stored in the customer attribute storage unit 210 (step S1512). If it is determined that it is stored, the process proceeds to step S811, and if it is determined that it is not stored, the customer information transmission process is terminated.

  If it is determined in step S802 that the face size is greater than or equal to the threshold value, the customer information transmitted in step S1510 includes the customer attribute added in step S1506 and the environment information added in step S1509. Will be. On the other hand, if it is determined in step S802 that the size of the face is smaller than the threshold, and it is further determined in step S1512 that the customer attribute is stored, the environment information added in step S1509 is added to the customer information transmitted in step S1510. Only information will be included.

<Operation of customer information storage device>
The customer information storage device 14 mainly performs customer information reception processing. Therefore, this process will be described in detail below.

≪Customer information reception processing≫
The customer information reception process in the customer information storage device 14 will be described. FIG. 19 is a flowchart showing the flow of customer information reception processing in the customer information storage device 14. When the customer information reception unit 1402 receives the customer information transmitted from the Internet address transmission device 13, the customer information reception unit 1402 starts a customer information reception process, and stores the received customer information in the customer information storage unit 405 (step S1901). Next, the customer information receiving unit 1402 determines whether or not the customer attribute is included in the customer information received from the Internet address transmitting device 13 (step S1902). If it is determined that the customer attribute is included, the process proceeds to step S1903. If it is determined that the customer attribute is not included, the process proceeds to step S1905.

  If it is determined in step S1902 that the customer information received from the Internet address transmission device 13 includes a customer attribute, the customer information reception unit 1402 instructs the customer ID generation unit 1409 to perform a customer ID generation process (step S1903). . Then, a customer ID is supplied from the customer ID generation unit 1409. Next, the customer information reception unit 1402 supplies the customer ID supplied from the customer ID generation unit 1409 in step S1903 to the address transmission unit 1408, and instructs the address transmission unit 1408 to perform an extended address transmission process (step S1904).

  On the other hand, if it is determined in step S1902 that the customer information received from the Internet address transmitter 13 does not include a customer attribute, the customer information receiver 1402 instructs the address transmitter 1408 to perform basic address transmission processing (step S1902). S1905).

  As described above, according to the present embodiment, a customer can receive an Internet address at a mobile terminal at a specific place and time, and can check information according to the customer's attribute at the mobile terminal at a different place or time. it can. Further, by analyzing the customer information and access history stored in the customer information storage device, it can be used as marketing information related to the attributes of customers for whom customer information is not registered.

DESCRIPTION OF SYMBOLS 1 Information distribution system and marketing information collection system 2 Internet address transmission apparatus 4 Customer information storage apparatus 7 Information distribution apparatus 103 Content display apparatus 105 Content distribution apparatus 106 Internet 108 Camera 109 Portable terminal 110 Customer 201 Network connection part 202 Face detection part 203 Customer Attribute estimation unit 204 Customer information transmission unit 205 Address generation unit 206 Environmental information acquisition unit 207 Content information reception unit 208 Customer ID generation unit 209 Address storage unit 210 Customer attribute storage unit 211 Content information storage unit 212 Address transmission unit 3 Extended address 301 Basic Address 302 Customer ID variable value 401 Network connection unit 402 Customer information reception unit 403 Customer / user information transmission unit 404 Access information reception unit 405 Customer Information storage unit 406 access information storage unit 407 user information generation unit 5 customer information 501 the customer ID
502 Environmental information 502a Location 502b Time 502c Content ID
503 Customer attribute 503a Age 503b Gender 6 Access information 601 Customer ID
602 hours 603 base address 604 portable terminal ID
701 Network connection unit 702 Page transmission unit 703 Page request reception unit 704 Customer / user information reception unit 705 Information selection unit 706 Address separation unit 707 Information storage unit 708 Access information transmission unit 709 Mobile terminal ID extraction unit 905 Address generation unit 912 Address Transmission unit 13 Internet address transmission device 1304 Customer information transmission unit 1305 Address reception unit 14 Customer information storage device 1402 Customer information reception unit 1408 Address transmission unit 1409 Customer ID generation unit 1410 Basic address storage unit 16 User information 1601 Mobile terminal ID
1602 User attribute 1602a Age 1602b Gender 1603, 1604 Simple access information 1603a Time 1603b Basic address

Claims (5)

An internet address transmitting device;
A customer information storage device for receiving and storing customer information including a customer ID and customer attributes transmitted from the Internet address transmission device;
An information distribution device that receives an Internet address including a customer ID transmitted from a portable terminal and a portable terminal ID that uniquely identifies the portable terminal, and transmits distribution information to the portable terminal;
With
The Internet address transmitting device is:
A customer attribute estimator for estimating customer attributes;
A customer ID generation unit for generating a customer ID for uniquely identifying the customer;
An Internet address generation unit for generating an Internet address including the customer ID and the mobile terminal ID;
An Internet address transmission unit that enables the mobile phone to read the Internet address;
A customer information transmission unit for transmitting customer information including the customer ID and the customer attribute;
With
The information distribution device extracts the customer ID and the mobile terminal ID from the Internet address, transmits the extracted customer ID and the mobile terminal ID to the customer information storage device, and corresponds to the mobile terminal ID Receiving the attribute of the user of the mobile terminal from the customer information storage device, transmitting the distribution information according to the attribute of the customer;
The customer information storage device receives and stores the customer ID and the mobile terminal ID transmitted from the information distribution device, and is stored with a plurality of customer IDs in association with the stored mobile terminal ID. Generating an attribute of a user of the mobile terminal corresponding to the mobile terminal ID based on an average or majority of customer attributes included in a plurality of customer information, and transmitting the attribute to the information distribution device Customer information processing system characterized by The Internet address transmitting device is:
A face detection unit that operates at a predetermined time interval and detects the customer's face;
A customer attribute storage unit for storing the customer attributes;
Further comprising
The customer attribute estimation unit estimates the customer attribute when the size of the customer face detected by the face detection unit is equal to or greater than a predetermined threshold;
The customer ID generation unit generates the customer ID when the customer attribute estimated by the customer attribute estimation unit is different from the customer attribute stored in the customer attribute storage unit. The customer information processing system according to claim 1. The Internet address transmission unit detects an Internet address reading operation by the customer, and transmits the Internet address.
2. The customer information processing system according to claim 1, wherein the customer ID generation unit generates the customer ID when the Internet address transmission unit detects the Internet address reading operation. A customer information storage device for receiving and storing customer information including a customer ID and customer attributes transmitted from the Internet address transmission device;
An information distribution device that receives an Internet address including a customer ID transmitted from the mobile terminal and transmits information to the mobile terminal;
With
2. The customer information processing system according to claim 1, wherein the information distribution device extracts the customer ID from the Internet address and collects marketing information related to access from the mobile terminal in association with the customer ID. . A customer information storage device for receiving and storing customer information including a customer ID and customer attributes transmitted from the Internet address transmission device;
An information delivery device that receives an Internet address including a customer ID transmitted from the mobile terminal and a mobile terminal ID that uniquely identifies the mobile terminal, and transmits information to the mobile terminal;
With
The information distribution device extracts the customer ID and the mobile terminal ID from the Internet address, and collects marketing information related to access from the mobile terminal in association with the customer ID and the mobile terminal ID. The customer information processing system according to claim 1.

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