JP5229944B2 - On-demand signage system - Google Patents

Description

  The present invention is installed in a store or the like and broadcasts a combination of advertisement information and program information, and the effect of the broadcast is quantified by a viewing effect index, and advertisement information and program information are provided so that an optimal viewing effect index can be obtained. About the system to do.

  Conventionally, there is a known method of providing information suitable for unspecified passers by installing it in stores or streets, but considering the information acquired at each store on signage terminals installed at many stores Thus, there is no appropriate means for providing optimal information to a plurality of signage terminals in a unified manner. As a conventional system, a method is described in which provision information to be provided to a passer-by is determined based on a feature amount relating to an attribute of the person extracted from image information of an unspecified passer-by (Patent Document 1).

  Also, instead of corresponding to individual faces at the time of detection, images (eg, advertising content) are based on statistical information collected in different time periods (eg, multiple time zones of the day). A display method is described (Patent Document 2).

  A method of calculating the audience rating from the gender of the person viewing the video introduced in the storefront monitor advertisement or the TV advertisement or the viewing time for each age group is described (Patent Document 3).

  A system that enables to provide effective promotion information selected based on customer behavior in real time is described (Patent Document 4).

Identification of the content medium and the attribute information of the person acquired by analyzing the image captured by the imaging device of the person who flows in front of the content medium for the purpose of advertisement, and the content medium being watched with respect to the content medium A marketing support device that refers to stored information stored in association with information and selects and presents an optimal content medium to be used when advertising is described (Patent Document 5).
JP 2003-271084 A JP 2005-267611 A JP 2006-254274 A JP 2006-113711 A JP2007-293544A

  However, the prior art described in Patent Document 1 selects information to be provided on the spot on a stand-alone basis, and adds a viewing effect index for each provided information as in the present application, and the viewing effect on the display terminal side. It is different from the method of selecting through the network with reference to the index.

  The prior art described in Patent Document 2 is different from a system that optimizes display content using a viewing effect index for each of a plurality of display devices as in the present application.

  The prior art described in Patent Document 3 is different from the present application in which the calculated result is fed back to the content to re-edit the content.

  The prior art described in Patent Document 4 acquires customer personal information, staying time information, etc. included in the viewer's monitor video, and based on the recognition result of the action trajectory of the target person in the video. This is a system that provides effective promotion data to a selected specific person in real time, and is different from the present application in which the calculated result is fed back to the content and the content is re-edited.

  The prior art described in Patent Document 5 selects a content medium that is close to the present example from the examples that have been implemented in the past, and efficiently combined advertisements and programs using the viewing effect index as in the present application. This is different from the method of optimizing the combination of contents.

  The present invention has been made in view of the above prior art, and an object thereof is to provide means for displaying content in which advertisement information and program information are effectively combined so that the viewing effect is increased.

According to the first aspect of the present invention, content edited by combining advertisement information from the advertisement server and program information from the program server, advertisement information ID, program information ID, content ID, location information ID, environmental information ID, and content information Content distribution management center that distributes the address of the node that stores the viewing effect index by display time to the signage terminal, and stores information that matches the request for each display time from each ID information and viewing effect index information that has been distributed By selecting and accessing the address of the active node, displaying the acquired content for each display time and displaying the acquired content, providing a camera function, acquiring the viewing effect index , and transmitting it to the content distribution management center , Which displays the combined contents of advertising information and program information with high viewing effect index led by signage terminal side Consists above signage terminal, the content distribution management center and one or more signage terminal and being connected in an IP network.

  According to the second aspect of the present invention, when the content is displayed on one or more signage terminals as a viewing effect index, the number of viewers, viewing time, viewer attributes, advertisements acquired by a camera installed on one or more signage terminals It is characterized by using numerical information obtained as a result of calculating one or more pieces of product information including product sales information related to information.

  According to the third aspect of the present invention, when the viewing effect index is received from the signage terminal at the content distribution management center, if the viewing effect index is smaller than a predetermined value set in advance, the combination of content advertisement information and program information is changed. And distributed to the signage terminal.

  The invention described in claim 4 is characterized in that when displaying the content acquired by the signage terminal accessing the node, the local content possessed by the signage terminal itself is added and displayed.

The invention according to claim 1 connects the content distribution management center and one or more signage terminals via an IP network, and the content distribution management center edits the advertisement information from the advertisement server and the program information from the program server in combination. Content, advertisement information ID, program information ID, content ID, location information ID, environmental information ID, and the address of the node that stores the viewing effect index by content display time are distributed to the signage terminal, and the signage terminal is distributed By selecting and accessing the address of the node that stores the information that matches the request for each display time from each ID information and viewing effect index information, the content is acquired by display time and the acquired content is displayed. the camera function provided simultaneously, by transmitting the content distribution management center acquires the viewing effect index Sa Neji terminal side it is possible to display the combined content of high advertising information and program information of the viewing effect index at the initiative. A P2P network may be configured between the content distribution management center and a plurality of signage terminals. In this case, the signage terminal can also be provided with a distribution function, the load during content distribution from the content distribution management center can be reduced, and the distribution cost can be reduced. Note that one piece of content may be created by pairing one or more pieces of advertisement information and one piece of program information instead of one piece of advertisement information and program information. In this case, a content ID of 1 corresponds to an advertisement ID of 1 or more and a program ID of 1. In addition, the location information ID is information related to the attributes of the urban area, commercial area, residential area, etc. at the position aired on the signage terminal, and the environment information ID is weather, temperature, humidity information when aired on the signage terminal. Information ID and environmental information ID may be acquired on the signage terminal side and added to the viewing effect index and distributed to the content distribution management center, or added to the viewing effect index distributed from the signage terminal on the content distribution management center side May be. The display time may be a unit of time, or may be a unit of morning, noon, night, or midnight.

  According to the second aspect of the present invention, when the content is displayed on one or more signage terminals as a viewing effect index, the number of viewers, viewing time, viewer attributes, advertisements acquired by a camera installed on one or more signage terminals By using numerical information obtained as a result of computing one or more pieces of product information including product sales information related to information, the viewing effect by time suitable for the attribute of the location where the signage terminal is installed can be obtained. The resulting content can be selected.

  According to the third aspect of the present invention, when the viewing effect index is received from the signage terminal at the content distribution management center, if the viewing effect index is smaller than a predetermined value set in advance, the combination of content advertisement information and program information is changed. Then, by distributing to the signage terminal, it is possible to always display the content in which advertisement information and program information are optimally combined.

  In the invention according to claim 4, when the signage terminal displays the content acquired by accessing the node, the signage terminal is installed by adding and displaying the local content of the signage terminal itself. Since the store-specific content can be added and displayed, the store-specific advertisement effect can be obtained.

  FIG. 1 is a diagram showing a basic system configuration example of the present invention. In FIG. 1, a content distribution management center 200 and signage terminals 301, 302, 303, 401 are connected to an IP network, and advertisement information and programs are sent from the content distribution management center to the signage terminal according to the content organization procedure shown in FIG. Distribute the address edited by combining program information from the server, advertisement information ID, program information ID, content ID, location information ID, environmental information ID, and the address of the node that stores the viewing effect index by content display time The signage terminal selects and acquires the content stored in the address node based on the address information distributed in accordance with the content selection procedure of FIG. Also, the viewing effect index is transmitted from the signage terminal to the content distribution management center. The figure shows a configuration example in which the signage terminals 301, 302, and 303 are installed in the site of the store 300, and the signage terminal 401 is installed in the site of the store 400.

FIG. 2 shows a configuration example of the content distribution management center 200 . Input and output server 210 that make up the content delivery management center 200, the content editing server 250, the viewing effect index organization server 260, the viewing effect exponential distribution server 270, advertising information DB231, program information DB232, content information DB233, viewing effect index DB234, environment The DB 235 and the location DB 236 are connected via the network 220. The content distribution management center 200 is also connected to an advertisement server 400, a program server 500, a signage terminal 301 through an IP network, and inputs / outputs advertisement information from the advertisement server and program information from the program server. The advertisement information and program information received at any time by the server 210 are added to the respective IDs and stored in the advertisement information DB 231 and the program information DB 232. The content editing server 250 uses the stored one or more advertisement information DB 231 and program information DB 232 to edit the one or more advertisement information and the program information to make a pair, and the edited content has a content ID and one or more advertisements. The information ID and program information ID are added and stored in the content information DB 233.

The viewing effect index information from the signage terminal 301... Received by the input / output server 210 via the IP network 100 is transmitted to the viewing effect index editing server 260. The content ID, advertisement information ID, program information ID, and environment Information such as weather, temperature, and humidity from the DB 235 and location information attribute information such as commercial areas, urban areas, and residential areas from the position DB are added and accumulated in the viewing effect index DB 234. The viewing effect index distribution server 270 distributes the content, advertisement information ID, program information ID, content ID, and address 271 of the node storing the content viewing effect index via the input / output server 210 and the IP network 100.

FIG. 3 shows a configuration example of the signage terminal 301. Display unit 330, input / output function 320, viewing status collection function 341, viewing effect index calculation function 342, content selection function 343, POS terminal interface function 344, location information storage unit 345, and local content storage unit 346 are connected to the control unit. Controlled. Signage terminal 301 includes content edited by combining advertisement information distributed from content distribution management center 200 and program information from the program server, advertisement information ID, program information ID, content ID, location information ID, environmental information ID, and content From the address of the node that stores the viewing effect index for each display time, select an address having content suitable for the environment where the signage terminal 301 is installed by the content selection function 343, and access the selected address. The acquired content is displayed on the display unit 330.

  The signage terminal 301 simultaneously collects the number of viewers viewing the content displayed using the viewing status collection function 341, viewing time, and viewer attributes, and displays the collected result information and the POS terminal interface 344. The sales information of the product related to the advertisement information is acquired, the acquired information is edited as a viewing effect index using the viewing effect index calculation function 342, and transmitted to the content distribution management center 200 via the input / output function 320. Acquisition of viewer information such as the number of viewers, viewing time, and viewer attributes may be performed using, for example, Omron's face sensing technology OKAO Vision.

FIG. 4 shows a configuration example of the viewing effect index calculation function, and FIG. 5 shows an example of the viewing effect index. For example, the viewing effect index is calculated by calculating the total viewing time P (person / time) for each attribute from the number of viewers, viewer attributes, and viewing time, and from the sales Q of related products, the two-dimensional coordinates (Pa , Qa), (Pb, Qb)
Ra = (Pa2 + Qa2) 1/2, Rb = (Pb2 + Qb2) 1/2
Represent as When the signage terminal selects content with a large viewing effect index, matching may be performed using information about the attributes of the viewer.

  FIG. 6 shows an example of a procedure for collecting advertisement / program information. The content distribution management center receives the advertisement contents (1) and (2) transmitted from the advertisement server at S110 and S120 at S111 and S121, respectively, adds identification codes IDa1 and IDa2, and stores them in the advertisement information DB. The content distribution management center receives the program contents (1) and (2) transmitted from the program server at S210 and S220 at S211 and S221, respectively, assigns them identification codes IDb1 and IDb2, and stores them in the program information DB.

  FIG. 7 shows an example of a content organization procedure. Signage terminal. In S201, the viewing effect index to which the advertisement ID (Ida1), program ID (IDb1), and location information ID (IDc5) are added is transmitted to the content distribution management center, and the content distribution management center receives the viewing effect index in S202. The viewing effect index S received in step S is compared with a specified value.If the viewing effect index S is less than the specified value, the pair of advertisement information and program information is changed to newly form a pair of advertisement information and program information. ), The program information ID (IDb3), the environment information ID (IDd2) and the time information (IDe23) are added to S202 in S208 to the content ID and distributed to the signage terminal in S206. In step S207, each ID of the newly distributed advertisement information / program information pair is received.

FIG. 8 shows an example of a content selection procedure. In S301, the content distribution management center distributes advertisement ID (IDa1), program ID (IDb3), position ID (IDc5), environment ID (IDd2), time ID (IDe2) viewing effect index information (R) to signage terminals. Signage terminal receives each ID and viewing effect index distributed in S302, and content with the largest viewing effect index information (R) after screening with advertisement ID, program ID, location ID, environment ID, and time ID in S303 Is selected, the address selected in S304 is accessed, the content is acquired in S305, and is displayed in S309. In S306, the presence or absence of the local content of the signage terminal is detected by accessing the local content storage unit 346 of FIG. 3, and if the local content is stored, the local content stored in S309 is added. indicate. At the same time, viewer information is acquired in S307, and product information is acquired in S308.

  An example of viewing effect index information is shown in FIG. The viewing effect index is composed of an advertisement ID for each display time, a program ID, a viewing effect index R, and an address storing content for each genre. The genre includes a position information genre (commercial district, residential district, etc.), an environmental information genre (sunny, muggy, rainy, cold), and a time genre (morning, noon, night, midnight). The signage terminal performs screening with reference to the genre information of FIG. 9 distributed from the content distribution management center, and then selects an address including the content with the maximum viewing effect index R.

  The present invention is not limited to the above-described embodiments, and various modifications and applications can be made without departing from the gist of the present invention.

  According to the present invention, content information and advertisement information can be combined and displayed on a display terminal so that the viewing effect is maximized.

It is a figure which shows the basic system structure of this invention. It is a figure which shows the example of a content delivery management center structure of this invention. It is a figure which shows the example of a signage terminal structure in this invention. It is a figure which shows the viewing-and-listening effect index calculation function in this invention. It is a figure which shows the two-dimensional display of the viewing-and-listening effect index | exponent of this invention. It is a figure which shows the advertisement / program information operation | movement procedure in this invention. It is a figure which shows the content organization procedure in this invention. It is a figure which shows the content selection procedure in this invention. It is a figure which shows the database which stores the viewing-and-listening effect index | exponent in this invention.

Explanation of symbols

100 IP network 200 Content distribution management center 210 Input / output server 220 Network 231 Advertising information DB
232 Program information DB
233 Content Information DB
234 Audience Effect Index DB
235 Environment DB
236 Position DB
250 Content Editing Server 260 Viewing Effect Index Organization Server 270 Viewing Effect Index Distribution Server 300 Store 301 Signage Terminal 302 Signage Terminal 303 Signage Terminal 304 Signage Terminal 400 Store 401 Signage Terminal

Claims (4)

A content distribution management center and one or more signage terminals are connected by an IP network such as the Internet, and the content distribution management center combines the advertisement information from the advertisement server and the program information from the program server, Distributes the information ID, the program information ID, the content ID, the position information ID, the environment information ID, and the address of the node that stores the viewing effect index by display time of the content to the signage terminal, and the signage terminal is distributed From each ID information and viewing effect index information, the address of the node that stores the information that matches the request for each display time is selected, and the content is acquired and acquired for each display time by accessing the node. When you view the contents of the camera function is provided at the same time, sent to the content delivery management center to get the viewing effect index And content delivery management center on demand signage system, characterized by receiving the viewing effect index. When the content is displayed on the one or more signage terminals, the viewing effect index relates to the number of viewers, viewing time, viewer attributes, and advertisement information acquired by a camera installed on the one or more signage terminals. 2. The on-demand signage system according to claim 1, wherein numerical information obtained as a result of calculating one or more pieces of product information including product sales information is used . When the viewing effect index is received from the signage terminal at the content distribution management center, if the viewing effect index is smaller than a predetermined value set in advance, the combination of content advertisement information and program information is changed and distributed to the signage terminal The on-demand signage system according to claim 1 . 2. The on-demand signage system according to claim 1, wherein when the signage terminal displays the content acquired by accessing the node, the local content that the signage terminal itself has is added and displayed .

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