JP5108558B2 - Information processing apparatus, information processing method, and information processing program - Google Patents

Description

  The present invention belongs to the technical fields of an information processing apparatus, an information processing method, and an information processing program, and more specifically, information that performs information processing using questionnaire information included in questionnaires collected from a plurality of persons The present invention belongs to a technical field of a processing apparatus, an information processing method, and an information processing program used for the information processing apparatus.

  In general, it is considered extremely important to determine what value and image a customer finds for a company or its company brand in determining the management policy of the company.

Therefore, conventionally, a technique has been developed for conducting a questionnaire for a customer, processing the answer result, and using it for a business judgment of a company. These techniques are disclosed, for example, in Patent Documents 1 and 2 below.
Japanese Patent Laid-Open No. 2002-109081 (FIGS. 12, 14, 16, etc.) JP 2006-216008 A (FIG. 1, FIG. 2 etc.)

  However, all of the technologies disclosed in these patent documents survey the general image and evaluation of the entire company as a questionnaire, analyze them, and reflect them in future corporate management. Therefore, these technologies do not provide judgment materials or supplementary information on how to develop each of the detailed activities carried out by the company in the future.

  On the other hand, in corporate management, when evaluating the direction of how each of the activities that the company has implemented so far will be determined, the evaluation and image of the customer will be concrete. It is necessary to reflect this in the direction. This is because reflecting the evaluation or the like in the direction will ultimately lead to an improvement in customer evaluation of the company and a corresponding improvement in the profit of the company.

  Therefore, the present invention has been made in view of the problems and demands of the above-described conventional technology, and the problem reflects the opinions of customers regarding the direction of the future development of each activity that the company is currently conducting. It is to provide an information processing apparatus and an information processing method capable of providing specific and quantitative judgment materials and the like to a manager of the company, and an information processing program used for the information processing apparatus. .

In order to solve the above-mentioned problems, the invention described in claim 1 is characterized in that evaluation information indicating an evaluation of a company to be evaluated up to the present, evaluation items constituting the evaluation information, and activities currently performed by the company Information input means such as an interface for inputting questionnaire information including at least activity evaluation information indicating evaluation of the company in relation to the company and direction information indicating future direction in the company, The correlation between the evaluation item and any one of the priority items constituting the priority item information indicating future priority items in the company is quantified for each of the priority items using a preset calculation formula. , Digitizing means such as a CPU for generating numerical information corresponding to each of the evaluation items in any of the priority items, the generated numerical information, and the input Evaluation point calculation means such as a CPU for calculating, for each activity, an evaluation point of the company in any of the priority items based on the activity evaluation information included in the questionnaire information, and the calculated evaluation Aspect evaluation information generating means, such as a CPU, for generating aspect evaluation information for each of the activities based on the points and the direction information, An evaluation information output means such as an interface for outputting the generated aspect evaluation information, and the activity evaluation information indicates that the activity is applied to the content of each evaluation item for each of the activities. Information indicating the ratio of the total number of responses to the total number of responses, and the evaluation point calculation means multiplies the activity evaluation information for each of the evaluation items and the digitized information for each of the activities. Further, adding the multiplication results for each of the evaluation items for the one activity to calculate the evaluation score for the activity is performed for each of the activities, and for each of the activities in the corresponding priority item Each of the evaluation points is calculated .

Therefore, the correlation between each evaluation item and one of the priority items is quantified for each priority item using a preset calculation formula, and the priority item is used using the activity evaluation information included in the questionnaire information. The company's evaluation score in any of the above is calculated for each activity, and based on the calculated evaluation score and the direction information in the questionnaire information, future aspect evaluation information for each activity is generated and output Therefore, the future direction of the corporate activity based on the questionnaire information can be presented in a form that is quantitative and easy to recognize.
Also, the evaluation score for each activity is calculated by a process of multiplying the activity evaluation information for each evaluation item and the digitized information for each evaluation item, and further adding the multiplication result for each evaluation item for the activity. Furthermore, since the calculation process is executed for each activity in the corresponding priority item, a highly reliable evaluation point can be calculated simply and objectively.

In order to solve the above-mentioned problem, the invention according to claim 2 is the information processing apparatus according to claim 1 , wherein the direction information includes one expectation for the activity regarding the one activity. Expected degree information indicating the degree of responsibility, responsibility level information indicating the level of responsibility of the company for the activity, and risk level information indicating the degree of impression deterioration for the company when the company stops the activity. The aspect evaluation information generating means includes each threshold value set in advance for each of the evaluation point, the expectation level information, the responsibility level information, and the risk level information, the evaluation point, and the expectation level. Comparing the information, the responsibility level information, and the risk level information for each activity in the corresponding priority item, and generating the aspect evaluation information for each activity It is.

  Therefore, the aspect evaluation information for each activity in the corresponding priority item includes the threshold values for the evaluation point, expectation level information, responsibility level information, and risk level information, the evaluation point, the expectation level information, and the responsibility level. Since the information is generated for each activity by comparing each of the information and the risk information, the aspect evaluation information can be generated more objectively by reflecting the contents of the inputted questionnaire information.

In order to solve the above problem, the invention according to claim 3 is the information processing apparatus according to claim 2 , wherein the evaluation information output means includes the evaluation point, the expectation degree information, or the responsibility degree information. At least one of the evaluation point, the expectation level information, or the responsibility level information that exceeds the corresponding threshold value for at least one of the evaluation points, the expectation level information that does not exceed the corresponding threshold value, respectively. Alternatively, the responsibility level information is output in an identifiable manner.

  Therefore, at least one of the evaluation point, the expectation level information, and the responsibility level information corresponds to each of the evaluation point, the expectation level information, and the responsibility level information that exceeds the corresponding threshold value. Since the evaluation point, the expectation level information, or the responsibility level information that does not exceed the threshold value is output in an identifiable manner, effective aspect evaluation information can be recognized at a glance.

In order to solve the above-described problem, the invention according to claim 4 is the information processing apparatus according to claim 2 or 3 , wherein the aspect evaluation information generation unit is configured to provide the evaluation score corresponding to the evaluation score. For the activity exceeding the threshold and the activity for which the evaluation point, the expectation level information, or the responsibility level information exceeds the corresponding threshold value, the company in the corresponding priority item It is comprised so that the said aspect evaluation information which is a symbol of the activity which should be continued from now on is produced | generated.

  Therefore, in the corresponding priority items in the future, the activities whose evaluation points exceed the corresponding threshold value and the activities whose evaluation score, expectation level information or responsibility level information respectively exceed the corresponding threshold value Since the aspect evaluation information is generated as a symbol indicating that the activity should be continued, the future activity policy as the company can be clearly recognized in the aspect evaluation information as the output result.

In order to solve the above problem, the invention according to claim 5 is the information processing device according to claim 2 or 3 , wherein each of the activities is a social problem set in advance as a social general problem. The aspect evaluation information generating means is configured so that any one of the evaluation point, the expectation degree information, and the responsibility degree information does not exceed the corresponding threshold value. In addition, for the activity in which the risk information exceeds the threshold corresponding to the risk information, the activity is classified in the social problem in which the activity is classified in the corresponding priority item. It is comprised so that the said aspect evaluation information which is a symbol which should be integrated may be produced | generated.

  Therefore, it is important to support activities in which none of the evaluation score, expectation level information, and responsibility level information exceeds the corresponding threshold value, and the risk level information exceeds the threshold level corresponding to the risk level information. Since aspect evaluation information is generated as a symbol indicating that it should be integrated with other activities classified as social issues in which the activity is classified in the item, in the aspect evaluation information as an output result, It is possible to clearly recognize the activity policy related to future consolidation.

In order to solve the above-described problem, the invention according to claim 6 is the information processing apparatus according to claim 2 or 3 , wherein the aspect evaluation information generation means includes the evaluation point, the expectation degree information, and the responsibility. The aspect evaluation information, which is a symbol indicating that the company should be abolished in the future, is generated for the activities in which neither the degree information nor the risk information exceeds the corresponding threshold value.

  Therefore, a symbol indicating that a company should be abolished in the future in terms of the corresponding priority items for activities where none of the evaluation points, expectation level information, responsibility level information, and risk level information exceeds the corresponding thresholds. Since the aspect evaluation information is generated as described above, it is possible to clearly recognize the activity policy related to the future integration and discontinuation as the company in the aspect evaluation information as the output result.

In order to solve the above problems, the invention according to claim 7, the information processing apparatus according to any one of claims 4 to 6, the input unit used to select one the focus item A priority item display means for indicating the selected priority item, and an activity display indicating the activity in which the evaluation point exceeds the threshold corresponding to the evaluation point in the selected priority item And, for the activity indicated by the activity display in the selected priority item, a ratio of the number of responses that the activity is applied to the content of each evaluation item is set in advance for the ratio And an advertisement direction presentation information output means such as a CPU for outputting advertisement direction presentation information including at least an evaluation display indicating the evaluation item exceeding.

  Therefore, the advertisement direction presentation information including at least the important item display, the activity display, and the evaluation display for the selected important item is output separately from the aspect evaluation information, separately from the aspect evaluation information. A policy for future corporate activities can be presented in an easy-to-read manner.

In order to solve the above problem, an invention according to an eighth aspect is another information processing apparatus that receives the output of the advertisement direction presentation information and the aspect evaluation information from the information processing apparatus according to the seventh aspect. Output selecting means such as an input unit used for selecting at least one of the advertisement direction presentation information and the aspect evaluation information for output in the information processing apparatus, and only the aspect information evaluation information. When output is selected, only the aspect information evaluation information is output, and when only the advertisement direction presentation information is selected, only the advertisement direction presentation information is output, and the aspect information is output. Output control such as a CPU that outputs both the aspect information evaluation information and the advertisement direction presentation information when it is selected to output both the evaluation information and the advertisement direction presentation information It includes a stage, a.

  Therefore, since only the mode information evaluation information, only the advertisement direction presentation information, or both of them are output corresponding to the selection mode in the output selection means, it is possible to present necessary information according to the user's wishes. it can.

In order to solve the above-described problem, an invention according to claim 9 is an information processing method executed in an information processing apparatus including information input means such as an interface and evaluation information output means such as an interface. Evaluation information indicating the evaluation of the target company up to the present, activity evaluation information indicating the evaluation of the company in relation to the evaluation items constituting the evaluation information and the activities currently being performed by the company, and the future of the company and direction information indicating a direction of, but emphasis illustrating an information input step of questionnaire information are entered through the information input means includes at least a respective said evaluation items, the future emphasis matters in the companies The correlation between any of the priority items that constitute the item information is a numerical value for each priority item using a preset calculation formula. And a quantification step for generating quantification information corresponding to each of the evaluation items in any of the priority items, the generated quantification information, and the activity evaluation information included in the input questionnaire information, , Based on the evaluation score calculation step of calculating the evaluation score of the company in any of the priority items for each activity, the calculated evaluation score, and the directionality information, the company A mode evaluation information generation step for generating mode evaluation information for evaluating the mode of implementation of each activity in the future for each of the activities, and the generated mode evaluation information using the evaluation information output means and evaluation information output step of outputting, only contains the activity evaluation information for each one of the activities, the percentage of total responses contents to the activity applies circle and have been responses of each said evaluation items In the evaluation point calculation step, the activity evaluation information for each evaluation item in each activity and the digitized information are respectively multiplied, and each evaluation item for one activity is further multiplied. And calculating the evaluation score for the activity by adding the multiplication results of each of the activities, and calculating the evaluation score for each of the activities in the corresponding priority item. The

Therefore, the correlation between each evaluation item and one of the priority items is quantified for each priority item using a preset calculation formula, and the priority item is used using the activity evaluation information included in the questionnaire information. The company's evaluation score in any of the above is calculated for each activity, and based on the calculated evaluation score and the direction information in the questionnaire information, future aspect evaluation information for each activity is generated and output Therefore, the future direction of the corporate activity based on the questionnaire information can be presented in a form that is quantitative and easy to recognize.
Also, the evaluation score for each activity is calculated by a process of multiplying the activity evaluation information for each evaluation item and the digitized information for each evaluation item, and further adding the multiplication result for each evaluation item for the activity. Furthermore, since the calculation process is executed for each activity in the corresponding priority item, a highly reliable evaluation point can be calculated simply and objectively.

In order to solve the above-mentioned problem, the invention according to claim 10 is a computer in which evaluation information indicating evaluation of a company to be evaluated up to now, evaluation items constituting the evaluation information, and the company currently performing Information input means for inputting questionnaire information that includes at least activity evaluation information indicating an evaluation of the company in relation to an activity being present and direction information indicating a future direction in the company; Correlation between the evaluation item and any of the important items constituting the important item information indicating the future important items in the company is quantified for each of the important items using a preset calculation formula, Digitization means for generating numerical information corresponding to each of the evaluation items in any of the priority items, the generated numerical information, and the input questionnaire Based on the activity evaluation information included in the information, evaluation point calculation means for calculating, for each activity, the evaluation point of the company in any of the priority items, the calculated evaluation point, and the direction information On the basis of the above, the aspect evaluation information generating means for generating the aspect evaluation information for evaluating the aspect of the implementation of each future activity of the company for each of the activities, and the generated aspect evaluation information an evaluation information output unit, the information processing program for Ru to function as the output, the activity evaluation information for each one of the activities of each said evaluation item contents to the activity applies circle and have been responses of Information indicating a ratio to the total number of responses, and the computer functioning as the evaluation point calculation means, the activity evaluation information and the quantification information for each evaluation item in each activity, Multiplying each and further adding the multiplication results for each of the evaluation items for one of the activities to calculate the evaluation score for the activity is performed for each of the activities, and the corresponding priority item To function to calculate the evaluation score for each of the activities .

Therefore, by reading and executing the information processing program on the computer, the correlation between each evaluation item and one of the priority items is determined for each priority item using a preset calculation formula. The company's evaluation score for any of the priority items is calculated for each activity using the activity evaluation information included in the questionnaire information, and based on the calculated evaluation score and the directionality information in the questionnaire information. Since the computer functions to generate and output future aspect evaluation information for each activity, it is possible to present the future direction of corporate activities based on questionnaire information in a form that is quantitative and easy to recognize. it can.
Also, the evaluation score for each activity is calculated by a process of multiplying the activity evaluation information for each evaluation item and the digitized information for each evaluation item, and further adding the multiplication result for each evaluation item for the activity. Furthermore, since the computer functions so that the calculation process is executed for each activity in the corresponding priority item, a highly reliable evaluation point can be calculated simply and objectively.

According to the present invention, the correlation between each evaluation item and any one of the priority items is quantified for each priority item using a preset calculation formula, and the activity evaluation information included in the questionnaire information is obtained. Use it to calculate the company's evaluation score for each of the priority items for each activity, and generate future aspect evaluation information for each activity based on the calculated evaluation score and direction information in the questionnaire information Therefore, the future direction of corporate activities based on the questionnaire information can be presented in a form that is quantitative and easy to recognize.
Also, the evaluation score for each activity is calculated by a process of multiplying the activity evaluation information for each evaluation item and the digitized information for each evaluation item, and further adding the multiplication result for each evaluation item for the activity. Furthermore, since the calculation process is executed for each activity in the corresponding priority item, a highly reliable evaluation point can be calculated simply and objectively.

  Therefore, it is possible to provide specific and quantitative judgment materials, etc. reflecting the opinions of customers regarding the direction of future development of each activity currently being conducted by the company to the management of the company. it can.

  Next, the best mode for carrying out the present invention will be described with reference to FIGS. In addition, the embodiment described below is a proposal for providing a management judgment of a company by conducting a questionnaire survey on the company with respect to a customer or a preset respondent and processing the response result. It is an embodiment when the present invention is applied to an information processing system that provides information to the company.

  1 is a block diagram illustrating a schematic configuration of the information processing system according to the embodiment, FIG. 2 is a block diagram illustrating a detailed configuration of a server and the like configuring the information processing system, and FIG. 3 illustrates the information processing system. 4 is a flowchart illustrating processing in the system, FIG. 4 is a diagram illustrating a survey screen related to the questionnaire survey, FIG. 5 is a diagram illustrating contents of a correlation value table used for the processing, and FIGS. FIG. 4 is a diagram illustrating the contents of information provided to the company.

  First, the overall configuration of the information processing system according to the embodiment will be described with reference to FIG.

  As shown in FIG. 1, the information processing system S according to the embodiment includes a server SC provided in a company that receives provision of the proposal information, a server SD that performs the questionnaire survey and generates the proposal information, A questionnaire terminal group MG composed of questionnaire terminals M1, M2, M3,. The servers SC and SD and the questionnaire terminals M1, M2, M3,..., Mn constituting the questionnaire terminal group MG can exchange data with each other via the network NT such as the Internet. .

  In this configuration, the questionnaire terminals M1, M2, M3,..., Mn are used for the operations of respondents arbitrarily extracted or designated in advance as questionnaire surveyors, and the above responses are input. Specifically, it is realized as, for example, a personal computer operated by each respondent. In addition, the server SD aggregates the inputted answers from the questionnaire terminals M1, M2, M3,..., Mn, generates provided information described later based on the results, and outputs it to the server SC. Further, the server SC displays the provided information on a display unit (described later) included in the server SC, and provides the management judgment of the manager of the company that is the owner of the server SC.

  Next, detailed configurations of the servers SC and SD and the questionnaire terminals M1, M2, M3,..., Mn will be described with reference to FIG.

  First, the detailed configuration of the questionnaire terminals M1, M2, M3,..., Mn will be specifically described with reference to FIG. Each of the questionnaire terminals M1, M2, M3,..., Mn basically has the same configuration. Therefore, in the following description, the detailed configuration of the questionnaire terminal Mn will be described on behalf of these.

  As described above, the questionnaire terminal Mn is composed of, for example, a personal computer. Specifically, as illustrated in FIG. 2A, the CPU 20 and the memory 21 composed of RAM (Random Access Memory) and the like. An HDD (Hard Disc Drive) 22 including a hard disk (Hard Disc), an input unit 23 composed of a keyboard or a mouse, an interface 24, and a display unit 25 composed of a liquid crystal display or CRT (Cathode Ray Tube). It is configured.

  In this configuration, the interface 24 executes data input / output processing between the network NT and the CPU 20, acquires questionnaire data corresponding to the questionnaire from the server SD, and outputs it to the CPU 20. Then, the CPU 20 outputs a questionnaire screen corresponding to the questionnaire data to the display unit 25.

  Next, the CPU 20 generates answer data corresponding to the questionnaire based on the contents inputted by the operator (respondent) of the input unit 23 along the displayed questionnaire screen, and via the interface 24 and the network NT. To the server SD. In this process, necessary data is temporarily stored in the volatile memory 21 or the non-volatile HDD 22, and is read out as necessary to be used for the process.

  Next, the detailed configuration of the server SC will be specifically described with reference to FIG.

  As described above, the server SC is provided in the company that receives the provision of the proposal information according to the embodiment. Specifically, as illustrated in FIG. A CPU 10, a memory 11 including a RAM, an HDD 12 including a hard disk, an input unit 13 serving as an output selection unit including a keyboard or a mouse, an interface 14, and a display unit 15 including a liquid crystal display or a CRT. It is configured.

  In this configuration, the interface 14 executes data input / output processing between the network NT and the CPU 10, acquires proposal data corresponding to the proposal information from the server SD, and outputs it to the CPU 10. Then, the CPU 10 outputs an advertisement method presentation screen, which will be described later, corresponding to the proposal data to the display unit 15. In this process, necessary data is temporarily stored in the volatile memory 11 or the non-volatile HDD 12, and is read out as necessary to be used for the process.

  Finally, the detailed configuration of the server SD will be specifically described with reference to FIG.

  As described above, the server SD generates the proposal information according to the embodiment based on the response data transmitted from each questionnaire terminal M1, M2, M3,..., Mn, and outputs this to the server SC. It is. Specifically, as illustrated in FIG. 2C, the configuration includes a CPU 1 serving as a digitizing means, an evaluation point calculating means, an aspect evaluation information generating means, and an advertisement direction presentation information outputting means, a RAM, and the like. A memory 2, an HDD 3 including a hard disk, an input unit 4 as an important item selection means including a keyboard or a mouse, an interface 5 as an information input means and an evaluation information output means, and a display including a liquid crystal display or a CRT. Part 6. Further, in the HDD 3, an activity database 30 in which activity content information indicating the content of each activity of the company including the server SC is stored as a database, and a correlation between an important item and an image index, which will be described later, are correlated. A correlation value calculation logic database 31 in which a plurality of types of calculation logic for calculating the correlation value to be shown is stored is recorded in a nonvolatile manner.

  In this configuration, the interface 5 executes data input / output processing between the network NT and the CPU 1, acquires the answer data from each questionnaire terminal M 1, M 2, M 3,. The CPU 1 will be described later using any one of the correlation value calculation logics stored in the correlation value calculation logic database 31 using the response data and each activity content information stored in the activity database 30. Proposal information generation processing is executed, and the generated proposal information is output to the interface 5. Thereafter, the interface 5 outputs the output proposal information to the server SC via the network NT. In the process of the CPU 1, necessary data is temporarily stored in a volatile memory 2 or a non-illustrated non-volatile area of the non-volatile HDD 3, and is read out as necessary for the process.

  Next, proposal information generation processing according to the embodiment, which is executed by the servers SC and SD having the above-described configuration and the questionnaire terminal group MG, will be specifically described with reference to FIGS.

  In the proposal information generation process according to the embodiment, first, for the respondents who operate each questionnaire terminal M1, M2, M3,. Collection is performed (steps S1 to S5).

  More specifically, first, in the server SD, the contents of the questionnaire distributed (transmitted) to each of the questionnaire terminals M1, M2, M3,. That is, the contents of the questionnaire including the activities up to the present in the company receiving the offer of the proposal information and a plurality of options for designating the image as the respondent to the activity are determined by the operator in the input unit 4 of the server SD. Determined based on operation. More specifically, for example, as illustrated in FIG. 2, the contents of a questionnaire including the contents of a plurality of questions (“Q1” to “Q6” in FIG. 4) and options for answering them are determined. The

  In the case illustrated in FIG. 4, the question “Q1” is a question that asks the current image of the respondent to the company receiving the proposal information (in the case of FIG. 2 “XX Corporation”). There are four options for this: "advanced", "international", "contributing to society" and "reliable".

  In addition, the question “Q2” is for when the respondent knows that each company has information about the contents of each activity (activity name, etc.) and that the activity is being conducted. This is a question that asks the relationship between the image and the heightened image in a form that selects the applicable one from the list. At this time, the contents of the options of the image include the same options as the image included in the question Q1. The content of the option of the activity may be specified in advance by the company, or may be previously selected by the company from a plurality of activity examples stored in advance in the activity database 30. . Then, as the question Q2, the answer is made in a format such that the respondent puts a check in the applicable column from the list.

  Next, the question “Q3” is a question that asks about the degree of expectation of the company, and specifically, a question that selects an activity that the company is currently conducting and expected to continue in the future. The content of the activity included as an option of the question Q3 is the same as the activity content included in the list of the question Q2. Then, as the question Q3, an answer is made in a format in which one activity that the respondent thinks is applicable to the content of the question from the choices of the activity.

  Furthermore, the question “Q4” is a question asking about the degree of responsibility in the company, and specifically, a question for selecting an activity that the company should perform in the future. The content of the activity included as an option of the question Q4 is the same as the content of the activity included in the list of the question Q2 as in Q3. Then, as the question Q4, an answer is made in a format that selects one activity that the respondent thinks is applicable to the question content from the choices of the activity.

  Next, the question “Q5” is a question that asks about the risk in the event of a company's suspension of activities. Specifically, of the activities that the company is currently conducting, the image of the company when it is suspended. It is a question that selects the activity that you think will get worse. The content of the activity included as an option of the question Q5 is the same as the content of the activity included in the list of the question Q2, similarly to the above Q3 and Q4. Then, as the question Q5, an answer is made in a format that selects one activity that the respondent thinks is applicable to the question content from the choices of the activity.

  Finally, the question “Q6” is a question that asks the respondent's intention (intention or orientation) with respect to the company. Specifically, the question “Q6” is a question that asks the current degree of intention with respect to the company by item. The item as the question Q6 is an item as an option for a company that receives provision of proposal information to select a target for future direction (hereinafter, the target is referred to as “important item”). In the case illustrated in FIG. 4, they are “investment intention”, “enterprise preference”, “use intention”, and “employment intention”. Among these, “investment intention” is an item to be included as question Q6 when the company places importance on becoming an enterprise that investors would like to invest in the future. The “company favor level” is an item to be included as the question Q6 in the case where the company emphasizes improving the favor degree with respect to consumers in the future. Furthermore, “intention to use” is a question Q6 when the company considers that consumers want to use more of the company's services or purchase more of the company's products in the future. It is an item to include. Lastly, “job intent” is an item to be included as question Q6 when the company places an emphasis on making students want to find a job in the company in the future. The question Q6 includes options for each item (“I want to (item content)”, “Some (item content)”, “Neither”, “I don't want much (item content)”, and Answers are made in such a form that the contents that the respondent thinks to be applicable for each item are selected one by one for each item from “I do not want to (content of item)”.

  Returning to FIG. 3, when the contents of the questionnaire as illustrated in FIG. 4 are determined (step S1), the questionnaire data 100 corresponding to the determined contents is transferred from the server SD to each questionnaire terminal M1, M2, M3,. , Mn is transmitted via the network NT (step S2).

  Thereafter, whether or not the answer data corresponding to the questionnaire data 100 has been returned from each questionnaire terminal M1, M2, M3,..., Mn is checked at every preset time interval in the CPU 1 of the server SD. (Step S3). When the required number of response data is not collected at the confirmation timing (step S3; NO), the reminder information of the response is transmitted to the questionnaire terminal M1 or the like that has not yet transmitted the response data (step S4), After that, the process returns to the process of step S3 repeatedly to try to collect the required number of answer data. In response to the transmission of the dunning information, the CPU 1 retransmits the necessary questionnaire data 100 when the questionnaire terminal M handled by any respondent requests a retransmission of the questionnaire data 100. .

  On the other hand, if it is determined in step S3 that the necessary number of decompressed data has been collected (step S3; YES), the CPU 1 of the server SD totals the contents of the collected answer data (step S5). Here, specifically, regarding the questions Q1 and Q3 to Q6 as the aggregation processing, for each question Q in the questionnaire data 100, the CPU 1 selects the respondent who has selected each of the options included in the question Q. The percentage of the total was counted. As for the question Q2, the CPU 1 counts which option is selected for each activity as a ratio (%) to the total number of respondents.

  Next, the CPU 1 confirms which of the options in the question Q6 (that is, the option that the company selects as a future important item) is selected by the company that receives the provision of the proposal information, and the selection is made. Are set in the memory 2 (step S6).

  Thereafter, the CPU 1 classifies each activity included in the questionnaire data 100 in terms of social issues to which it belongs (step S8). This classification processing may be performed by using what is preset in the activity database 30 as it is, or may be classified in advance by a company that receives provision of proposal information. In this embodiment, activity A (glass bottle recycling) included in the questionnaire data 100 is classified as an “environment” issue, and activity B (event for children) is also classified as a “next-generation development” issue. C (published by a corporate culture magazine) is classified as a “culture promotion” issue, activity D (forestation) is also classified as an “environment” issue, and activity E (therapy makeup) is also classified as a “lifelong support for women” issue. Similarly, Activity F (Daycare) is classified as a “Working Women Support” issue, and Activity G (Traditional Culture Fund) is also classified as a “Culture Promotion” issue. In this example, activities A and D are classified into the same “environment” task, and activities C and G are classified into the same “culture promotion” task.

  In parallel with this, the CPU 1 shows the correlation between the priority items selected in the process of step S6 and the image indexes corresponding to the images included in the question Q1 of the questionnaire data 100. Processing for calculating a correlation value is performed (step S7). Specifically, as illustrated in FIG. 5, as the processing of step S <b> 7, each importance item and each image index are associated one-to-one, a correlation value is calculated for each association, and a correlation value table is obtained. 200 is generated. As a calculation method at this time, for example, a method using a correlation value calculation formula designated in advance by the company, a method using any calculation formula stored in the correlation value calculation logic database 31 of the server SD, and each item A method of covariance analysis, correlation analysis, multiple regression analysis, etc. after factoring can be used.

  When the classification of each activity (step S8) and the calculation of the correlation value (step S7) are completed, the CPU 1 then each of the activities (activities A to G in the case of FIG. 4) included in the questionnaire data 100. The degree of contribution to the priority item selected in the process of step S6 is calculated as a score using the correlation value table 200 generated in the process of step S7 (step S9). The calculation method in step S9 will be described in detail later.

  Thereafter, the CPU 1 determines the future activities A to G that the company is currently implementing based on the contribution calculated in step S9 and the contents of the answers to the questions Q3 to Q5 that are tabulated as the answer data. The direction of consolidation is determined (step S10). The determination method in step S10 will also be described in detail later.

  And CPU1 produces | generates the corporate activity comprehensive evaluation / integration judgment table 300 illustrated in FIG. 6 including at least the calculation result in the process of step S9 and the determination result in the process of step S10 (step S11).

  Here, in the corporate activity comprehensive evaluation / unification judgment table 300, the activity display column 301 indicating the activities A to G and the classification display column indicating the result of the classification of the activities A to G by the processing of the step S8. 302 and an image displaying the correlation value corresponding to the priority item selected in step S6 in the correlation value table 200 generated by the process in step S7 and the ratio obtained as the answer to question Q2 in the questionnaire data 100 An index column 303, a contribution display column 304 that displays the score of the contribution calculated by the process in step S9, and a ratio (%) obtained as an answer to the question Q3 in the questionnaire data 100 are indicated for each activity A to G. Expected degree display column 305 shown for each and the ratio (%) obtained as an answer to question Q4 in questionnaire data 100 Responsibility display column 306 for each activity A to G, abolition risk display column 307 for indicating the percentage (%) obtained as an answer to question Q5 in the questionnaire data 100, and contribution level A total score display field for each activity A to G showing a value obtained by adding the numbers displayed in the display field 304, the expectation level display field 305, and the responsibility level display field 306 for each activity A to G. 308, and a consolidation / consolidation determination result display field 309 showing the result of consolidation / consolidation determination in step S10 for each of the activities A to G.

  At this time, in the image index column 303, the ratio (%) of the image obtained as the answer to the question Q2 in the questionnaire data 100 is included as “evaluation” for each activity A to G. For example, in the case of the corporate activity comprehensive evaluation / consolidation judgment table 300 illustrated in FIG. 6, 5% of the respondents answered “advanced” in the question Q2 regarding the activity A, and those who answered “international” Those who were also 5% of the total. Similarly, 25% of respondents answered “social contribution”, and 65% of respondents answered “trusted”. Similarly, for each activity, the answer result of the question Q2 is included in the image index column 303 as a percentage (%).

  On the other hand, the “coefficient” in the image index column 303 includes a correlation value corresponding to the priority item selected in step S6 in the correlation value table 200 generated by the processing in step S7. For example, in the case of the corporate activity comprehensive evaluation / unification judgment table 300 illustrated in FIG. 6, when “investment intention” is selected as the priority item in step S6, correlation values “0.85”, “ 0.81 "," 0.8 ", and" 1.0 "are included as the same" factor "for each activity.

Next, with respect to the contribution display column 304, as the process of step S9, the result obtained by multiplying the “evaluation” and the “coefficient” of each image index for each activity A to G is added for each image index. The obtained value is included as the contribution. For example, in the case of “Activity A” in the corporate activity comprehensive evaluation / unification judgment table 300 illustrated in FIG.
5 x 0.85 (advanced) + 5 x 0.81 (international) + 25 x 0.80 (contribution to society) + 65 x 1.00 (trust) ≒ 91
It becomes.

  Finally, in the integration / determination judgment result display column 309, for each activity A to G, an activity having a value greater than or equal to a preset threshold (for example, 80 points) indicated in the contribution display column 304 is “「 ”. The value shown in the contribution display column 304 is less than the threshold value, but the value shown in at least one of the expectation display column 305 and the responsibility display column 306 is greater than or equal to the threshold value. The activity is included as “○”. Further, although the values shown in any of the contribution display column 304, the expectation display column 305, and the responsibility display column 306 are less than the above threshold, the values shown in the abolition risk display column 307 are set in advance. Activities that are equal to or greater than another threshold (for example, 30%) are included as “△”, and the values shown in any of the contribution display column 304, the expectation display column 305, and the responsibility display column 306 are the above values. Activities that are less than the threshold value and that are also less than the other threshold values in the abolition risk display field 307 are also included as “x”.

  Here, since the value indicated in the contribution display column 304 is equal to or higher than the threshold value in the integration determination processing in step S10, the activity indicated by “◎” in the integration determination result display column 309 is a future value. It is an activity that is judged to be appealing as the core of the advertising activities of the company. In addition, the activity indicated by “◯” in the consolidation / consolidation determination result display column 309 indicates that the value displayed in the contribution display column 304 is less than the threshold value in the consolidation / consolidation determination process in step S10, but the expected level display. Since the value shown in at least one of the column 305 and the responsibility level display column 306 is equal to or greater than the threshold value, the activity is determined to be continued in the future as the company. Furthermore, activities whose “△” is displayed in the consolidation / consolidation determination result display field 309 are displayed in any of the contribution display field 304, the expectation display field 305, and the responsibility display field 306 in the consolidation / consolidation determination process in step S10. The value shown in the abolition risk display column 307 is also greater than or equal to the other thresholds described above, but the risk is high when the activity is stopped, and it is classified into the same social activity. Activities that are determined to be integrated into other activities Finally, an activity for which “×” is shown in the consolidation / consolidation determination result display column 309 is displayed in any of the contribution display column 304, the expectation display column 305, and the responsibility display column 306 in the consolidation / consolidation determination process in step S10. Since the value shown is also less than the threshold value and the value shown in the abolition risk display column 307 is also less than the other threshold value, the activity is determined to have no problem even if the activity is stopped.

  Note that in the corporate activity comprehensive evaluation / unification judgment table 300, one of the contribution display column 304, the expectation display column 305, and the responsibility display column 306 that exceeds the threshold (for example, 80%). For example, as shown by hatching in FIG.

  When the corporate activity comprehensive evaluation / integration / consolidation determination table 300 is generated by the processing in step S11, the CPU 1 of the server SD displays the corporate activity comprehensive evaluation / consolidation determination table 300 on the display unit 15 of the server SC. Table output screen data is generated (step S12).

  Next, the CPU 1 generates advertising method presentation screen data corresponding to an advertising method presentation screen for presenting an optimal advertising method in a company including the server SC, based on the corporate activity comprehensive evaluation / unification judgment table 300 (step S13). As the processing of step S13, for example, as illustrated in FIG. 7, an important item column 401 that displays the content of the important item selected in step S6, and the integration / disintegration determination of the corporate activity comprehensive evaluation / consolidation determination table 300 “Evaluation” is set in advance in the activity display column 402 for displaying the contents of the activity for which “◎” is shown in the result display column 309 and the image index column 303 of the corporate activity comprehensive evaluation / unification judgment table 300. Advertising method presentation screen data corresponding to the advertising method presentation screen 400 including an image index display field 403 for displaying the content of an image exceeding a threshold (for example, 25%) is generated.

  Thereafter, the CPU 1 sends the table output screen data generated in the process of step S12 and the advertisement method presentation screen data generated in the process of step S13 to the server SC via the network NT as proposal information according to the embodiment. Send.

  Next, the CPU 10 in the server SC that has received the table output screen data and the advertisement method presentation screen data displays either the corporate activity comprehensive evaluation / consolidation judgment table 300 or the advertisement method presentation screen 400 on the display unit 15. It is confirmed whether or not the input unit 13 is instructed (step S14).

  When it is instructed to display both the comprehensive evaluation / consolidation judgment table 300 or the advertisement method presentation screen 400 (step S14; both), the CPU 10 determines the comprehensive evaluation / consolidation judgment table. 300 or the advertisement method presentation screen 400 is displayed on the display unit 15 simultaneously or sequentially (step S15). On the other hand, when an instruction to display the advertisement method presentation screen 400 is given in the determination in step S14 (step S14; only the presentation screen), the CPU 10 displays only the advertisement method presentation screen 400 on the display unit 15. (Step S16). Further, when an instruction to display only the corporate activity comprehensive evaluation / consolidation judgment table 300 is given in the determination in step S14 (step S14; table only), the CPU 10 performs the corporate activity comprehensive evaluation / consolidation judgment table 300. Is displayed on the display unit 15 (step S17).

  After executing any of the above steps S15 to S17, the CPU 10 and the CPU 1 in the server SD perform an operation in the input unit 13 or 4 to repeat the above-described series of processes for other important items, for example. It is confirmed whether it has been done (step S18). And when the said operation is performed in either the input part 13 or 4 (step S18; YES), CPU10 and 1 return to said step S6, and repeats subsequent processes. On the other hand, in the determination in step S18, when an operation to end a series of processes is being executed (step S18; NO), the process according to the embodiment is ended.

  As described above, according to the operation of the information processing system S according to the actual child form, the correlation between each image index and one of the priority items is calculated using the preset calculation formula for each priority item. It is quantified every time, and the company's evaluation score (contribution) in any of the priority items is calculated for each activity using the answer contents of question Q2 included in the answer data. Further, the calculated evaluation score (contribution) Based on the answer contents of the questions Q3 to Q5 in the answer data, the future corporate activity comprehensive evaluation / unification judgment table 300 or the advertising method presentation screen 400 for each activity is generated and output, so the answer data is used. The future direction of corporate activities can be presented in a form that is quantitative and easy to recognize.

  Therefore, it is possible to provide specific and quantitative judgment materials, etc. reflecting the opinions of customers regarding the direction of future development of each activity currently being conducted by the company to the management of the company. it can.

  In addition, the evaluation score (contribution) for each activity multiplies the answer contents of question Q2 for each image index in the activity and the correlation value, and further adds the multiplication result for each image index for the activity. Therefore, it is possible to easily and objectively calculate highly reliable evaluation points (contributions).

  Further, the corporate activity comprehensive evaluation / consolidation / disintegration judgment table 300 for each activity in the corresponding priority items includes each threshold value for each of the evaluation score (contribution), expectation, responsibility, and abolition risk, and the evaluation score (contribution). Degree), the degree of expectation, the degree of responsibility, and the risk of abolition are generated for each activity, so that the content of the input response data is reflected more objectively to comprehensively evaluate the corporate activity. / The consolidation / determination judgment table 300 can be generated.

  Furthermore, for at least one of the evaluation score (contribution), expectation, or responsibility, the evaluation score (contribution), the expectation, or the responsibility that exceeds the corresponding threshold value, respectively. Since the evaluation points (contribution), the expectation degree, or the responsibility degree that do not exceed the corresponding threshold values are output in an identifiable manner, the effective corporate activity comprehensive evaluation / consolidation judgment table 300 is clearly recognized at a glance. be able to.

  In addition, for activities whose evaluation score (contribution) exceeds the corresponding threshold, and activities whose evaluation score (contribution), expectation or responsibility exceeds the corresponding threshold, respectively, Since the symbol “○” indicating that the activity should be continued in the future is generated in the corresponding priority item, the future activity policy as the company is clarified in the corporate activity comprehensive evaluation / unification judgment table 300 as the output result. Can be recognized.

  In addition, if the evaluation score (contribution), expectation level, and responsibility level do not exceed the corresponding thresholds and the abolition risk exceeds the corresponding thresholds, A symbol “△” indicating that it should be integrated into other activities classified as social issues is generated. Therefore, in the comprehensive evaluation / consolidation judgment table 300 of the corporate activity as an output result, It is possible to clearly recognize the activity policy related to the future integration and decommissioning.

  Furthermore, regarding activities where none of the evaluation points (contribution), expectation, responsibility, or abolition risk exceeds the corresponding thresholds, it should be abolished in the future in the corresponding priority items. Since the symbol “×” is generated, it is possible to clearly recognize the activity policy relating to the future integration / consolidation of the company in the corporate activity comprehensive evaluation / consolidation / consolidation judgment table 300 as the output result.

  In addition, the advertising method presentation screen 400 including at least the priority item column 401, the activity display column 402, and the image index display column 403 for the selected priority item is output separately from the corporate activity comprehensive evaluation / unification judgment table 300. The policy for future business activities can be presented in a manner that is easier for the user to see.

  Furthermore, only the comprehensive evaluation / consolidation judgment table 300 of the corporate activity, only the advertisement method presentation screen 400, or both are output in response to the selection by the company, so that necessary information is presented according to the user's wishes. can do.

  The activities in the embodiment described above are exemplified for the activities A to G described above. However, other than this, for example, provision of hair / make-up technology to a grooming course, a fashion show, etc., visually impaired persons Beauty information provision, beauty seminars, corporate museums, art galleries, mesena activities, grants to academic societies, establishment of academic fellowships, sponsorship of musicals, donations to running clubs, specific magazines, donations to specific orchestras, etc. Sponsoring the breast cancer eradication campaign, subsidizing the next generation of artists, scholarships for senior generations or holding lifelong learning courses.

  Other examples of image indexes to be included as questions Q1 and Q2 in the questionnaire data 100 include, for example, “leading the world”, “being responsible for the next culture”, “always working on new things” "Freshness", "Familiarity", "Traditional", "Technological power", "Feeling to respond to customer needs", "Good sense", "Individuality and uniqueness" , “Strong R & D and product development”, “Lively”, “Growth potential”, “Many talented people”, “Flexible”, “Excellent management”, “ These include "Stable", "I care about the global environment", "I feel the future", or "Actively self-reform".

  In addition to the above-mentioned classifications as step S8, for example, "core business", "approach to environmental problems", "sound development of children and the next generation", "sports / culture / arts promotion ”,“ Women Support ”,“ Welfare Activities ”,“ Social Contribution Activities on a Global Level ”or“ Academic Promotion ”.

  Furthermore, the method of assigning points for each item in the judgment of consolidation / disintegration can be changed according to the business condition of the company that receives provision of the proposal information according to the embodiment. Specifically, in addition to the method according to the above-described embodiment, for example, if the company is a so-called leading company, the degree of consolidation is scored by “expected degree × responsibility”, and if the company is a so-called challenger company, “ “Consultation” is scored based on “expectation x novelty (impact)”. If the company is a consumer goods company, it is scored as “familiarity x expectation”. It is preferable to score the degree of consolidation by “degree × intimacy”.

  Furthermore, the program corresponding to the flowchart shown in FIG. 3 is recorded on an information recording medium such as a flexible disk or a hard disk, or is acquired and recorded via the Internet or the like, and is read by a general-purpose computer. By executing, the computer can be used as each CPU 1, 10 or 20 according to the embodiment.

  As described above, the present invention can be used in the field of providing information on management policy formulation for companies, and is particularly applicable to the field of providing information including advertising methods that reflect the results of questionnaires for customers. In particular, a remarkable effect can be obtained.

1 is a block diagram illustrating a schematic configuration of an information processing system according to an embodiment. It is a block diagram which shows the detailed structure of the server etc. which comprise the information processing system which concerns on embodiment, (a) is a block diagram which shows the structure of the terminal device with which the respondent of a questionnaire survey is used, (b ) Is a block diagram illustrating a configuration of a server provided in a company that receives provision of proposal information according to the embodiment, and FIG. 8C is a block diagram illustrating a configuration of a server that provides the proposal information according to the embodiment. It is a flowchart which shows the content of the information processing in the information processing system which concerns on embodiment. It is a figure which illustrates the survey screen for the questionnaire survey which concerns on embodiment. It is an example of the contents of a correlation table used for information processing in the information processing system according to the embodiment. It is a figure (I) which illustrates the contents of proposal information concerning an embodiment. It is a figure (II) which illustrates the contents of proposal information concerning an embodiment.

Explanation of symbols

S Information processing system SC, SD server M1, M2, M3, Mn Questionnaire terminal MG Questionnaire terminal group NT network 1, 10, 20 CPU
2, 11, 21 Memory 3, 12, 22 HDD
4, 13, 23 Input unit 5, 14, 24 Interface 6, 15, 25 Display unit 30 Activity database 31 Correlation value calculation logic database 100 Questionnaire data 200 Correlation value table 300 Corporate activity comprehensive evaluation / unification judgment table 301 Activity display column 302 Classification display field 303 Image index field 304 Contribution display field 305 Expectation display field 306 Responsibility display field 307 Abolition risk display field 308 Total score display field 308 Consolidation judgment result display field 400 Advertising method presentation screen 401 Emphasized item field 402 Activity display Field 403 Image index display field

Claims (10)

Evaluation information indicating the evaluation of the company to be evaluated up to the present, activity evaluation information indicating the evaluation of the company in relation to the evaluation items constituting the evaluation information and the activity currently performed by the company, and Information input means for inputting questionnaire information including at least directionality information indicating future directionality,
The correlation between each of the evaluation items and any of the important items constituting the important item information indicating future important items in the company is numerically determined for each of the important items using a preset calculation formula. Quantification means for generating quantification information corresponding to each of the evaluation items in any of the priority items;
Evaluation point calculation for calculating an evaluation point of the company for each of the priority items for each of the activities based on the generated numerical information and the activity evaluation information included in the inputted questionnaire information Means,
Based on the calculated evaluation point and the directionality information, the aspect evaluation information generation for generating the aspect evaluation information for evaluating the implementation of each of the activities in the future of the company for each of the activities. Means,
Evaluation information output means for outputting the generated aspect evaluation information;
Equipped with a,
The activity evaluation information is information indicating the ratio of the number of responses to the total number of responses for which the activity is applied to the content of each evaluation item for each one of the activities,
The evaluation point calculation means multiplies the activity evaluation information for each evaluation item in each activity and the digitized information, and adds the multiplication result for each evaluation item for one activity. Then, the evaluation score for the activity is calculated for each of the activities, and the evaluation score for each of the activities in the corresponding priority item is calculated . The information processing apparatus according to claim 1,
The direction information includes, for the one activity , expectation level information indicating the degree of expectation of the company regarding the activity, responsibility level information indicating the degree of responsibility of the company for the activity, and the activity as the company. Risk level information indicating the degree of deterioration of the company's impression when
The aspect evaluation information generation means includes threshold values preset for each of the evaluation point, the expectation level information, the responsibility level information, and the risk level information, the evaluation point, the expectation level information, and the responsibility level. An information processing apparatus that repeats comparing each of the information and the risk information for each of the activities in the corresponding priority item, and generates the aspect evaluation information for each of the activities . The information processing apparatus according to claim 2 ,
The evaluation information output means includes at least one of the evaluation point, the expectation degree information, or the responsibility level information that exceeds the corresponding threshold value for at least one of the evaluation point, the expectation level information, and the responsibility level information. An information processing apparatus that outputs any one of the evaluation point, the expectation degree information, or the responsibility degree information that does not exceed the corresponding threshold value in an identifiable manner. The information processing apparatus according to claim 2 or 3,
The aspect evaluation information generation means includes the threshold value corresponding to any of the activity in which the evaluation score exceeds the threshold value corresponding to the evaluation score, and the evaluation score, the expectation level information, or the responsibility level information. An information processing apparatus for generating the aspect evaluation information, which is a symbol indicating that the company is an activity to be continued in the future in the corresponding priority item for the activity that exceeds . The information processing apparatus according to claim 2 or 3 ,
Each of the above activities is classified as a method for solving one of the social issues preset as a general social issue,
The aspect evaluation information generation means is such that none of the evaluation point, the expectation level information, and the responsibility level information exceeds the corresponding threshold value, and the risk level information corresponds to the risk level information. For the activity that exceeds the threshold value, the aspect evaluation information that is a symbol indicating that the activity should be integrated into the other activities classified as the social problem in which the activity is classified in the corresponding priority item is generated. An information processing apparatus characterized by: The information processing apparatus according to claim 2 or 3 ,
The aspect evaluation information generation means is to be abolished by the company in the future for the activities in which none of the evaluation points, the expectation information, the responsibility information, and the risk information exceeds the corresponding threshold values. An information processing apparatus that generates the aspect evaluation information, which is a symbol indicating that the activity is to be performed . In the information processing apparatus according to any one of claims 4 to 6 ,
An important item selection means used for selecting one of the important items;
A priority item display indicating the selected priority item, an activity display indicating the activity of the selected priority item in which the evaluation point exceeds the threshold corresponding to the evaluation point, and the selected priority item In the activity indicated by the activity display, the evaluation item in which the ratio of the number of responses that the activity is applicable to the content of each evaluation item exceeds the threshold set in advance for the ratio An advertising direction presentation information output means for outputting advertising direction presentation information including at least an evaluation display,
An information processing apparatus further comprising: Another information processing apparatus that receives the output of the advertisement direction presentation information and the aspect evaluation information from the information processing apparatus according to claim 7 ,
Output selection means used for selecting at least one of the advertisement direction presentation information or the aspect evaluation information for output in the information processing apparatus;
When outputting only the mode information evaluation information is selected, only the mode information evaluation information is output, and when outputting only the advertising direction presentation information is selected, only the advertising direction presentation information is output. Output control means for outputting both the aspect information evaluation information and the advertisement direction presentation information when it is selected to output both the aspect information evaluation information and the advertisement direction presentation information;
The information processing apparatus comprising: a. In an information processing method executed in an information processing apparatus comprising an information input unit and an evaluation information output unit,
Evaluation information indicating the evaluation of the company to be evaluated up to the present, activity evaluation information indicating the evaluation of the company in relation to the evaluation items constituting the evaluation information and the activity currently performed by the company, and Information input process in which questionnaire information including at least directionality information indicating future directionality is input via the information input means;
The correlation between each of the evaluation items and any of the important items constituting the important item information indicating future important items in the company is numerically determined for each of the important items using a preset calculation formula. A quantification step for generating quantification information corresponding to each of the evaluation items in any of the priority items;
Evaluation point calculation for calculating an evaluation point of the company for each of the priority items for each of the activities based on the generated numerical information and the activity evaluation information included in the inputted questionnaire information Process,
Based on the calculated evaluation point and the directionality information, the aspect evaluation information generation for generating the aspect evaluation information for evaluating the implementation of each of the activities in the future of the company for each of the activities. Process,
An evaluation information output step of outputting the generated aspect evaluation information using the evaluation information output means;
Including
The activity evaluation information is information indicating the ratio of the number of responses to the total number of responses for which the activity is applied to the content of each evaluation item for each one of the activities,
In the evaluation point calculation step, the activity evaluation information for each evaluation item in each activity and the digitized information are respectively multiplied, and the multiplication result for each evaluation item for one activity is further calculated. An information processing method comprising: performing the addition and calculating the evaluation score for the activity for each of the activities, and calculating the evaluation score for each of the activities in the corresponding priority item . Computer
Evaluation information indicating the evaluation of the company to be evaluated up to the present, activity evaluation information indicating the evaluation of the company in relation to the evaluation items constituting the evaluation information and the activity currently performed by the company, and Information input means for inputting questionnaire information including at least directionality information indicating future directionality,
The correlation between each of the evaluation items and any of the important items constituting the important item information indicating future important items in the company is numerically determined for each of the important items using a preset calculation formula. Quantification means for generating quantification information corresponding to each of the evaluation items in any of the priority items,
Evaluation point calculation for calculating an evaluation point of the company for each of the priority items for each of the activities based on the generated numerical information and the activity evaluation information included in the inputted questionnaire information Means ,
Based on the calculated evaluation point and the directionality information, the aspect evaluation information generation for generating the aspect evaluation information for evaluating the implementation of each of the activities in the future of the company for each of the activities. Means and
Evaluation information output means for outputting the generated aspect evaluation information;
An information processing program that functions as
The activity evaluation information is information indicating the ratio of the number of responses to the total number of responses for which the activity is applied to the content of each evaluation item for each one of the activities,
The computer that functions as the evaluation point calculation means multiplies the activity evaluation information for each evaluation item and the digitized information for each evaluation item in each activity, and further, for each evaluation item for one activity. Adding the multiplication results to calculate the evaluation score for the activity for each of the activities, and causing the function to calculate the evaluation score for each of the activities in the corresponding priority item An information processing program characterized by

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