JP4941013B2 - Electronic value distribution system, center server, distribution terminal, electronic value distribution method, and electronic value distribution program - Google Patents

Description

  The present invention relates to an electronic value distribution system, a center server, a distribution terminal, an electronic value distribution method, and an electronic value distribution program, and in particular, an electronic device that distributes electronic value including at least an electronic coupon to a user terminal such as a portable terminal possessed by a customer. The present invention relates to a value distribution system, a center server, a distribution terminal, an electronic value distribution method, and an electronic value distribution program.

  Coupons and tickets are generally distributed for sales promotion by businesses that provide products and services. In recent years, electronic value distribution services such as electronic coupons distributed to mobile phones have been attracting customers. In addition, there is an increasing demand for advanced distribution control such as personalized distribution that distributes electronic value suitable for a customer by analyzing customer information and performance data registered in advance by the customer, and distribution number management.

  As a technique for realizing such a distribution control technology, there is a distribution system that distributes electronic value from a distribution terminal installed in a store (see, for example, Patent Document 1). In this patent document 1, a coupon server device having a function of managing coupons as electronic values and giving points to users, a store device (distribution terminal) installed in a store, and a product purchaser use The member device, which is a user terminal, and the coupon issuer device owned by a coupon provider such as a product maker are connected to the network, and the coupon is issued to the member satisfying the coupon issue condition in the coupon server device. A coupon system is disclosed.

  As another method, there is a method of distributing electronic value from a distribution terminal installed in a store. In this method, information relating to electronic value is stored in a distribution terminal installed in a store, and an IC card or IC card-equipped mobile terminal having a customer's appropriate electronic value is taken into account by taking into account the request of a business operator and statistical data Attempts have been made to push delivery.

JP 2003-050942 A

  However, in the conventional electronic value distribution system described in Patent Document 1, member purchase POS data is transmitted from a distribution terminal (sales apparatus) to a coupon server apparatus via a network, and the coupon server apparatus issues a coupon based thereon. Whether or not to do so is actually determined, but distribution terminals are installed at many dealers and are often configured at low cost, and there are restrictions on the data capacity and communication capacity that can be stored in the distribution terminals Therefore, one distribution terminal can communicate with the coupon server device only several times a day. Therefore, in order to manage the number of electronic value distributions, each distribution terminal has distribution information regarding all distribution terminals, or the distribution information is obtained by accessing the coupon server device. It is difficult to store a large amount of performance data in such a weak distribution terminal or to analyze the performance data by communicating with the coupon server device in real time.

  On the other hand, in a method in which a distribution terminal installed in a store that cannot communicate with a server device in real time determines whether or not to distribute electronic value, and the distribution terminal distributes electronic value, the data storage capacity and calculation capacity of the distribution terminal are limited. Since it is considerably smaller than the server device, data such as purchase history cannot be arranged in the distribution terminal. Therefore, none of the above-described conventional electronic value distribution systems can provide flexible electronic value distribution such as personalized distribution and quota satisfaction distribution control within the distribution terminal.

  The present invention has been made in view of the above points. An electronic value distribution system, a center server, a distribution terminal, an electronic value distribution method, and an electronic value distribution program capable of performing flexible electronic value distribution control using a weak distribution terminal are provided. The purpose is to provide.

  Another object of the present invention is an electronic value distribution system, a center server, a distribution terminal, an electronic value distribution method and an electronic value distribution system capable of reducing analysis processing in a distribution terminal that cannot perform real-time communication with a server device and improving analysis efficiency. It is to provide an electronic value distribution program.

In order to achieve the above object, an electronic value distribution system of the present invention is an electronic value distribution comprising a distribution terminal that distributes electronic value to a customer's user terminal, and a center server that generates a distribution rule and transmits it to the distribution terminal. A system,
The center server
Electronic value master data including electronic value identification information registered by the electronic value distributor and at least service content data, and electronic value information including electronic value master data and distribution settings for each electronic value are stored. A distribution rule calculated from the first storage means, the second storage means for storing customer information relating to the customer who distributes the electronic value by the distribution terminal, and the distribution terminal information of the distribution terminal, and the customer information and the distribution terminal information A distribution rule reconfiguring means for determining a priority for placing a subrule on a distribution terminal according to an evaluation probability that is a probability that a subrule as a constituent unit of the distribution unit is evaluated at the distribution terminal, and reconfiguring the distribution rule according to the priority of the subrule And the distribution rule reconfigured by the distribution rule reconfiguration means A plurality of sub-rules constituting, and a transmitting means for transmitting the high priority sub-rules to the delivery terminal together with the first information about the electronic value stored in the storage means in order,
The distribution terminal
And delivery rules and the electronic value storing means for receiving and storing the information on a plurality of sub-rules and electronic value which constitutes the delivery rule reconstructed transmitted from the center server, stored in the delivery rules and the electronic value storage unit among the plurality of sub-rules to configure delivery rules that are reconstructed, is input from the higher priority sub-rules in order, among the plurality of sub-rules, select a was electronic value of subrule matching the distributable electronic value to the customer And an electronic value selection delivery means for delivering to the user terminal.

In this invention, the center server is a sub-rule that is a constituent unit of customer information of the distribution terminal (various information of customers at the store where the distribution terminal is installed) and distribution terminal information (memory size of work memory, etc.) and distribution rules. Whether priority is given to distribution rules on distribution terminals based on the evaluation probability, and multiple sub- rules constituting distribution rules reconfigured according to the priorities are sent to distribution terminals. to determine how as possible out to streamline the analysis of the distribution rules of the delivery terminal to issue electronic value.

  In order to achieve the above object, the electronic value distribution system according to the present invention is configured such that the center server collects overlapping elements of distribution rules as a set, compresses sub-rules that are units of distribution rules, and reconfigures distribution rules. It further has sub rule compression means for outputting to the means. In this invention, since the center server aggregates the duplicate IDs of the customers included in the distribution rule, and compresses the size of the distribution rule and transmits it to the distribution terminal, the distribution terminal selects the electronic value to be distributed. Since duplication of processing in the analysis can be reduced, efficiency can be realized.

In order to achieve the above object, the center server of the present invention is a center server that generates and transmits a distribution rule for distributing electronic value to a distribution terminal that distributes electronic value to a customer's user terminal. there are a electronic value master data including data contents of the identification information and at least the service of the electronic value which is registered by the electronic value distribution enterpriser, information on electronic value comprising a delivery settings for electronic value master data and the electronic value each Calculated from the first storage means for storing the customer information, the second storage means for storing the customer information about the customer who distributes the electronic value by the distribution terminal, and the distribution terminal information of the distribution terminal, and the customer information and the distribution terminal information , the probability der which is a structural unit of the delivery rules subrules are evaluated in the distribution terminal Constituted by evaluation probability, and determines the priority of placing subrules the distribution terminal, and delivery rules reconstructing means for reconstructing the distribution rule according to the priority of the sub-rules, a distribution rule reconstructed by distributing rule reconstruction means And transmitting means for transmitting the plurality of subrules to the distribution terminal together with information relating to the electronic value stored in the first storage means in order from the subrule having the highest priority.

  In order to achieve the above object, the center server of the present invention, the center server collects the duplicate elements of the distribution rule as a set, compresses the sub-rule which is a constituent unit of the distribution rule, and outputs it to the distribution rule restructuring means It further has a sub-rule compression means.

In order to achieve the above object, a distribution terminal of the present invention is a distribution terminal that receives a distribution rule generated by a center server and distributes electronic value to a customer's user terminal according to the distribution rule. A distribution rule and electronic value storage means for receiving and storing a plurality of sub-rules constituting a distribution rule reconfigured according to the priority of sub-rules which are constituent units of distribution rules in the center server and information on electronic value from the center server Among the plurality of subrules constituting the reconfigured distribution rule stored in the distribution rule and electronic value storage means , the subrules having the highest priority are input in order, and the electronic that can be distributed to the customer among the plurality of subrules. distribution to the user terminal by selecting a the electronic value of value and matching subrule And having an electronic value selection distribution unit for.

  In order to achieve the above object, the distribution terminal according to the present invention provides a distribution rule in the order in which the work memory provided in the distribution terminal is stored and arranged in the distribution rule and electronic value storage means in accordance with the size of the empty area. And electronic value are written. In this invention, if the memory size of the work memory has a margin, fine settings can be included in the distribution rule. Conversely, if the memory size does not have a margin, the distribution rule in which the memory size is more important than the efficiency. Can be created.

In order to achieve the above-described object, the electronic value distribution method of the present invention is configured such that the center server generates a distribution rule and transmits the distribution rule to the distribution terminal. Electronic value master data including electronic value identification information registered by an electronic value distributor and at least service content data, electronic value master data, and electronic value master data A first step of acquiring information on electronic value comprising distribution settings for each value and customer information on a customer of a distribution terminal that distributes electronic value; and the center server determines the distribution rule based on the information on electronic value . after generating a structural unit sub-rule, the delivery terminal A second step of obtaining a signal terminal information, the center server, subrule calculates the evaluated probability is the probability that is evaluated based on the customer information and the distribution terminal information delivery subrules analyzes the evaluation probability terminal A third step of determining a priority to be arranged in the sub- rule and reconfiguring the distribution rule according to the priority of the sub- rule, and a plurality of sub-rules constituting the distribution rule reconfigured by the center server in the third step, information and a fourth step of transmitting the high priority sub-rules to the delivery terminal with information about the electronic value in the order, the distribution terminal, for a plurality of sub-rules and electronic value which constitutes the delivery rule reconstructed transmitted from the center server a fifth step of receiving and storing the bets, the reconstructed delivery rules stored in the fifth step Among the plurality of sub-rules that formed were analyzed from higher priority subrule reads sequentially among the plurality of sub-rules, a sixth step of selecting a there was electronic value of subrule matching the distributable electronic value to the customer And a seventh step in which the distribution terminal distributes the electronic value selected in the sixth step to the user terminal.

In this invention, the center server determines the priority for placing the distribution rule on the distribution terminal according to the customer terminal of the distribution terminal and the evaluation probability of the distribution terminal information and the distribution rule sub-rule, and the distribution reconfigured according to the priority. Since the rule is transmitted to the distribution terminal, it is possible to efficiently analyze the distribution rule of the distribution terminal that determines whether to distribute the electronic value and issues the electronic value. Further, in the present invention, by generating sub-rules that are constituent units of distribution rules based on information on electronic value, it is possible to dynamically change how much efficiency is performed in distribution rule analysis.

  In order to achieve the above object, the electronic value distribution method of the present invention collects overlapping elements of distribution rules as a set, compresses subrules that are constituent units of the distribution rules, and applies a second to the compressed subrules. The method further includes a sub-rule compression step for performing a priority determination process in the step.

In order to achieve the above object, the electronic value distribution program of the present invention performs a process in which a distribution terminal generates a distribution rule for distributing electronic value to a customer's user terminal in the center server and transmits the distribution rule to the distribution terminal. An electronic value distribution program to be executed by a computer, the electronic value master data including electronic value identification information registered by the electronic value distribution company and at least data of service contents, electronic value master data and electronic It is a structural unit of a distribution rule based on the first step of acquiring information on electronic value comprising distribution settings for each value, customer information on customers of distribution terminals that distribute electronic value, and information on electronic value after generating the sub-rules, distribution A second step of obtaining a distribution terminal information of the terminal, and calculates an evaluation probability is the probability that the sub-rules are evaluated based on the customer information and the distribution terminal information, place a sub-rules to the distribution terminal by analyzing the evaluation probability A third step of reconfiguring the distribution rule according to the priority of the subrule, and a plurality of subrules constituting the distribution rule reconfigured by the third step from the subrule having a high priority A fourth step of sequentially transmitting to the distribution terminal together with information on the electronic value is executed.

In order to achieve the above object, an electronic value distribution program of the present invention is an electronic value that causes a computer to execute a process of distributing electronic value based on a distribution rule generated and transmitted by a center server in a distribution terminal. A distribution program, which receives from a center server and stores information on a plurality of subrules and electronic value that constitute a distribution rule reconfigured according to the priority of subrules that are constituent units of a distribution rule in a center server. Of the plurality of subrules that are stored in the first step and the plurality of subrules constituting the reconfigured distribution rule stored in the first step, the subrules are input in order from the highest priority , and can be distributed to the customer among the plurality of subrules. electronic value that matches the there was electronic of sub-rules Wherein the second step of selecting Liu, that to execute a third step of distributing the electronic value selected in the second step to the user terminal.

According to the present invention, the distribution terminal receives the distribution rule generated based on the evaluation information of the distribution terminal customer information and the distribution terminal information and the distribution rule sub-rule by the center server, and determines the electronic value to be distributed according to the distribution rule. Thus, flexible electronic value distribution control can be performed using a weak distribution terminal.

  Further, according to the present invention, the distribution server determines the priority of the distribution rule arranged in the distribution terminal, and transmits the distribution rule reconfigured according to the priority to the distribution terminal. Can be efficiently analyzed.

  Furthermore, according to the present invention, since the center server collects the duplicate elements of the distribution rule as a set and transmits the distribution rule in which the sub-rule which is the constituent unit of the distribution rule is compressed, to the distribution terminal, Since it is possible to reduce duplication of processing in sub-rule analysis for value selection, it is possible to achieve efficient distribution of electronic value.

  Next, the best mode for carrying out the invention will be described in detail with reference to the drawings. FIG. 1 shows a configuration diagram of an embodiment of an electronic value distribution system, a center server, and a distribution terminal according to the present invention. As shown in the figure, the electronic value distribution system according to the present embodiment analyzes customer information and distribution rules in a store where a distribution terminal for distributing electronic value is installed, and registers the electronic value registered by the electronic value distribution company. A center server 1 that generates an electronic value distribution rule in light of value and a distribution terminal 2 for distributing electronic value are provided. 1 also shows the distribution terminals 2 ′ and 2 ″ having the same configuration as the distribution terminal 2, but the number of distribution terminals 2 is arbitrary. explain.

  The center server 1 includes a distribution terminal information storage unit 11, an electronic value storage unit 12, a distribution rule storage unit 13, a subrule compression function 14, a subrule evaluation probability calculation function 15, a subrule priority determination function 16, and a distribution rule generation function 17. Is done. The distribution terminal information storage unit 11 stores data (customer information) for analyzing customer behavior such as the customer target layer, customer visit time, purchased merchandise, and purchase price at the distribution terminal store. The electronic value storage unit 12 includes electronic value identification information (ID) registered by the electronic value distribution business operator, business operator ID, electronic value master data including at least data of service content, electronic value master data, Distribution settings for each electronic value are stored.

  The distribution rule storage unit 13 stores a distribution rule for distributing electronic value. In the distribution rule, a targeting condition for each electronic value and an evaluation value corresponding to the condition are written. The subrule compression function 14 has a function of receiving distribution rules stored in the distribution rule storage unit 13, collecting overlapping elements as a set, and compressing subrules that are constituent units of the distribution rules. The subrule evaluation probability calculation function 15 receives customer information and distribution terminal information at the distribution terminal store from the distribution terminal information storage unit 11, and each subrule in the distribution rule compressed by the subrule compression function 14 is analyzed at the distribution terminal 2. Probability (evaluation probability) is calculated.

  The subrule priority determination function 16 stores the subrule in the distribution rule and electronic value storage unit 21 in the distribution terminal 2 based on the evaluation probability of each subrule calculated by the subrule evaluation probability calculation function 15 in order to increase the analysis efficiency in the distribution terminal 2. The priority (priority order) to be arranged is determined. The distribution rule generation function 17 reconfigures the distribution rules according to the priority order of the subrules determined by the subrule priority determination function 16. The subrules having higher priority are arranged on the memory, and the generated distribution rules are stored in the distribution rule storage unit 13. The distribution rule stored in the distribution rule storage unit 13 is transmitted to the distribution terminal 2.

  On the other hand, the distribution terminal 2 is a terminal device that is installed in a store (hereinafter also referred to as a distribution terminal store) and distributes electronic value including at least a coupon to a user terminal of a customer (not shown). A value storage unit 21, a work memory 22 for processing the distribution rule and electronic value storage unit 21, and a distribution electronic value selection function 23 are provided. The distribution terminal 2 receives the electronic value and the distribution rule from the electronic value storage unit 12 and the distribution rule storage unit 13 in the center server 1, respectively, and stores them in the distribution rule and electronic value storage unit 21.

  Since it takes time to read out the distribution rule from the distribution rule and electronic value storage unit 21 in order to analyze the distribution rule from the center server 1 stored in the distribution rule and electronic value storage unit 21, the distribution rule Data is read from the distribution rule and electronic value storage unit 21 and moved to the work memory 22 in the order in which the data is stored in the distribution rule and electronic value storage unit 21 according to the size of the free area of the work memory 22. The distribution electronic value selection function 23 receives the segment of the distribution rule from the work memory 22, analyzes the distribution rule data according to the storage order of the distribution rule and the distribution rule arranged on the memory in the electronic value storage unit 21, Select the electronic value to be distributed.

  FIG. 2 is a diagram showing an example of a distribution rule according to the present invention. In the distribution rule in FIG. 2, the probability (an index called evaluation probability) that each sub-rule is analyzed at the distribution terminal store is stored. The distribution rules are arranged on the distribution rule and electronic value storage unit 21 in the distribution terminal 2 in order from the sub-rule having the highest probability of analysis, for example, as shown in FIG. In FIG. 3, for each value, the first column, the second column,... However, FIG. 3 shows the arrangement of the subrules when no special measures are taken, and the arrangement of the subrules in this embodiment will be described later.

  By the way, the present invention solves the problems of the above-described conventional electronic value distribution system, but also solves the problems of the electronic value distribution system previously proposed by the present applicant in Japanese Patent Application No. 2006-157933. Therefore, before explaining the operation of the present embodiment, the outline and problems of the proposed electronic value distribution system will be described.

  In electronic value distribution, it is necessary to select an optimal value from a plurality of prepared values according to the context. In the electronic value distribution system proposed above by the applicant, the context mapped to each electronic value in order to perform flexible electronic value distribution such as personalized distribution and norm fulfillment distribution control in the distribution terminal (Value ID, customer ID, gender of distribution target layer, lower limit of age of distribution target layer, upper limit of age of distribution target layer, setting information on distribution quota [lower limit of distribution number, upper limit of distribution number, distribution start time, distribution End time, normal correction] etc.) and a distribution rule describing rules for use in mapping of electronic value types are sent to the distribution terminal side, thereby realizing flexible distribution control in the distribution terminal.

  A typical method used in such a method is a method of configuring a distribution rule with a plurality of sub-rules. In such a method, the distribution rule is composed of a set of a set of a subrule in which target information is described and an evaluation value corresponding to the subrule, and is stored in a flash memory in the distribution terminal. Deliver the value with the highest evaluation value to each customer. The distribution rule stored in the flash memory in the distribution terminal is transferred to the work memory in the distribution terminal and then analyzed. It is assumed that it takes time to move data from the flash memory to the work memory.

  Since the size of the work memory is very small compared to the size of the flash memory where the distribution rule is stored, in order to analyze all the sub-rules included in the distribution rule, the process of storing data in the work memory is repeated several times. You may need to do it. In addition, the distribution rule data stored in the distribution terminal is arranged in the order of sub-rules to be analyzed for each value.

  FIG. 11 is a diagram showing an example of a distribution rule in the electronic value distribution system proposed by the applicant. Referring to FIG. 11, the distribution rule includes a plurality of subrules for each value for distribution. Further, the order in which the sub-rules included in the distribution rule are arranged on the memory is shown in FIG. When distributing values, the order of analyzing distribution rules stored in the work memory is analyzed in order from the value with the smallest ID. For example, a sub-rule 2 of a certain value is always analyzed after sub-rule 1. Sub-rules for each value are analyzed in turn, and the evaluation value of the sub-rule that first matches the customer information is set as the evaluation value of the corresponding value itself.

  However, the electronic value distribution system proposed by the applicant has the following problems. The first problem is that all the sub-rules included in the distribution rule must be analyzed in the order of the memory arrangement on the distribution terminal, and the efficiency of the analysis cannot be achieved. The second problem is that, when performing personalized distribution, it is necessary to embed a customer ID list in a subrule, but there are duplicate IDs in a customer ID list embedded in some subrules included in the distribution rule. In some cases, many redundant analyzes are performed, and the analysis efficiency is significantly reduced.

  Next, regarding the operation of the embodiment of FIG. 1 according to the present invention that solves the above-mentioned problems of the conventional electronic value distribution system and also solves the above-mentioned problems of the electronic value distribution system previously proposed by the present applicant. This will be described in detail with reference to FIGS. First, the distribution rule generation operation on the center server 1 will be described with reference to the flowchart of FIG. The center server 1 in FIG. 1 generates a plurality of sub-rules that constitute a distribution rule based on the targeting information registered by the electronic value provider (step 3A in FIG. 4). The generated subrule is compressed by the subrule compression function 14 according to the flowchart of FIG. 5 described later (step 3B of FIG. 4). The subrule evaluation probability calculation function 15 determines whether or not the compressed subrule has been generated in step 3B (step 3C in FIG. 4), and returns to step 3A if the compressed subrule has not been generated.

Subrule evaluation probability calculation function 15, if the compressed subrule is generated acquires distribution terminal information from the delivery terminal information storage unit 11 (step of FIG. 4 3D), followed by the Saburu Le in distribution terminal 2 Is evaluated (step 3E in FIG. 4). The evaluation probability is calculated on the center server 1 side based on the past performance log in the distribution terminal 2 and the customer behavior analysis result. In other words, this evaluation probability is calculated by calculating the probability that the subrule is evaluated based on data such as what kind of customers visit each store, and since the subrule 1 is always evaluated, the probability is 1 It becomes. If the sub-rule 1 matches, sub-rule 2 and subsequent are not evaluated. Therefore, if the sub-rule 1 is easy to match for the store (or distribution terminal), the evaluation probability of the sub-rule 2 is low.

  Subsequently, the sub-rule priority determination function 16 analyzes the evaluation probability of the sub-rule to determine the priority order for placing the sub-rule on the memory (step 3F in FIG. 4). This priority order is determined based on the request of the provider providing the coupon and the analysis result of the result log, and the order in which subrule 1, subrule 2,... Are stored is determined. Subsequently, the distribution rule generation function 17 reconfigures the distribution rules according to the priority order calculated in Step 3F (Step 3G in FIG. 4). And the delivery rule memory | storage part 13 memorize | stores the delivery rule produced | generated by this step 3G, and transmits to the delivery terminal 2 (step 3H of FIG. 4).

  FIG. 5 is a flowchart showing the distribution rule compression operation on the server in step 3B of FIG. In order to compress the UID set included in the distribution rule, first, a common set to be grouped is selected from a common set having common elements for each sub-rule (steps 3B1 and 3B2 in FIG. 5). Subsequently, it is determined whether or not the common set data exceeds a predetermined memory size (step 3B3 in FIG. 5). If the memory size is exceeded, the selected common set is not grouped and the sub-rule compression process is terminated. (Step 3B5 in FIG. 5). If the memory size is not exceeded, the selected common set is grouped, the UID set is reconstructed, and the process returns to step 5A (step 3B4 in FIG. 5).

  FIG. 6 is a diagram illustrating an example of a distribution rule generated by the center server 1. In FIG. 6, the sub-rule context is composed of a set of customer IDs (UIDs). The sub-rule matches if any one element of the UID set matches the customer's customer ID. The distribution rule shown in FIG. 6 is a distribution rule to which the concept of a UID set is added and is different from the distribution rule to which an index of evaluation probability shown in FIG. 2 is added.

  In the sub-rule compression function 14, the center server 1 compresses the UID set included in the sub-rule according to the flowchart shown in FIG. 5, and reconstructs the distribution rule. FIG. 7 shows an example of a delivery rule obtained by compressing the delivery rule of FIG. 6 according to the flowchart shown in FIG. This distribution rule is distributed to the distribution terminal 2.

  FIG. 8 shows a specific example of the distribution rule of FIG. For each value ID, a UID, residence, sex, age, evaluation value, and distribution probability are arranged in association with each other. Regarding the age, the youngest age and the oldest age are arranged. FIG. 9 shows a specific example of the distribution rule of FIG. A UID and an evaluation value are associated with each value ID.

  Next, the distribution rule analysis operation on the distribution terminal 2 of the present embodiment will be described with reference to the flowchart of FIG. The distribution terminal 2 acquires the distribution rule generated according to the flowchart of FIG. 4 from the center server 1 and stores it in the distribution rule and electronic value storage unit 21 (step 4A in FIG. 10). Subsequently, in order to perform distribution rule analysis, sub-rules that have not been analyzed yet are read from the distribution rule and electronic value storage unit 21 and stored in the work memory 22 (step 4B in FIG. 10). Subsequently, the sub-rule on the work memory 22 is analyzed against the customer information (step 4C in FIG. 10).

  Subsequently, it is determined whether there is a sub-rule that has not been analyzed yet on the distribution rule stored in the distribution rule and electronic value storage unit 21 and an electronic value for which an evaluation value has not yet been obtained ( In step 4D) of FIG. 10, if there is a sub-rule that has not been analyzed yet and there is an electronic value for which an evaluation value has not yet been obtained, the process returns to step 4B. On the other hand, when all sub-rules in the distribution rule have been analyzed or evaluation values of all electronic values have been obtained, the distribution electronic value selection function 23 in FIG. 1 selects distribution values according to the evaluation values of all values. (Step 4E in FIG. 10).

  The evaluation value is different from the evaluation probability described above, and the evaluation value is an index for determining which one should be distributed when there are a plurality of electronic values that can be distributed to the customer. Sub-rules for each electronic value (such as a coupon) are evaluated, and an electronic value with a matching sub-rule is seen, and an electronic value with a high evaluation value is distributed to the user terminal.

  Thus, in this embodiment, it is the distribution terminal 2 that determines whether or not to distribute electronic value such as coupons, and is issued by the center server 1 in a single batch communication. Is stored in the distribution rule and electronic value storage unit 21 in the distribution terminal 2. Thereafter, in the distribution rule analysis processing of the distribution terminal 2, no communication is performed with the center server 1, and the sub-rules are arranged on the work memory 22 in order from the one that can be predicted to have a high probability of being analyzed. By configuring, the efficiency of the analysis in the distribution terminal 2 is realized.

  For example, when it is determined that a certain subrule # 1 is analyzed before another subrule # 2, the subrule # 2 has a lower probability of being analyzed than the subrule # 1. When subrule # 1 matches the customer attribute, subrule # 2 does not need to be analyzed thereafter. Since the subrule data on the distribution rule can only be acquired as a lump in order of priority, it is not known which subrule is stored at which address, so where is the subrule # 2 stored on the distribution rule? Although it is impossible to grasp, when subrule # 1 matches the customer attribute, the next subrule can be analyzed without analysis when subrule # 2 is read into work memory 22, and subrule # 2 is a distribution rule. If the evaluation values of all electronic values can be obtained before being read out from, the processing can be interrupted.

  In this embodiment, the sub-rule compression function 14 provided in the center server 1 collects the duplicate IDs of customers included in the distribution rule and compresses the size of the distribution rule. Can be reduced and efficiency can be realized. Further, in the present embodiment, by generating the distribution rule by analyzing the distribution terminal information storage unit 11, it is possible to dynamically change how much efficiency is performed in the distribution rule analysis. That is, if the distribution rules shown in FIGS. 2, 6, and 7 are used, the distribution rules can be efficiently analyzed, but a buffer for analysis is required or the size of the distribution rules is large. However, if the distribution rule of the distribution terminal 2 and the memory size of the electronic value storage unit 21 and the work memory 22 have a margin, fine settings can be included in the distribution rule, and conversely the memory size has no margin. In this case, it is possible to create a distribution rule that places more emphasis on memory size than efficiency.

  Since the distribution terminal 2 has a smaller memory capacity than the center server 1 and does not have a database, complicated analysis calculation cannot be performed. However, in this embodiment, the complex analysis calculation is performed by the center server 1 and the result is obtained. It is possible to determine which electronic value is to be distributed by the distribution terminal 2 by collecting the distribution rule into compact data and sending it to the distribution terminal 2 by one batch communication.

  Note that the present invention is not limited to the above-described embodiment. For example, a distribution rule generation program for executing distribution rule generation processing shown in the flowcharts of FIGS. The present invention also includes a distribution rule analysis processing program that causes the distribution rule analysis processing shown in the flowchart of FIG.

1 is a configuration diagram of an embodiment of an electronic value distribution system, a center server, and a distribution terminal of the present invention. It is a figure which shows an example of the delivery rule by this invention. It is a figure which shows an example of the memory arrangement | positioning of the delivery rule by one Example of this invention. It is a flowchart which shows the operation | movement of the delivery rule production | generation on the server by one Example of this invention. It is a flowchart which shows the operation | movement of compression of the delivery rule on the server by one Example of this invention. It is a figure which shows an example of the delivery rule by this invention. It is a figure which shows an example of the compressed delivery rule by this invention. It is a figure which shows the specific example (the 1) of a delivery rule. It is a figure which shows the specific example (the 2) of a delivery rule. It is a flowchart which shows the operation | movement of a delivery rule analysis on the delivery terminal by one embodiment of this invention. It is a figure which shows an example of the delivery rule by a prior art. It is a figure which shows an example of the memory arrangement | positioning of the delivery rule by a prior art.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Center server 14 Subrule compression function 15 Subrule evaluation probability calculation function 16 Subrule priority determination function 17 Distribution rule generation function 11 Distribution terminal information storage unit 12 Electronic value storage unit 2 Distribution terminal 21 Distribution rule and electronic value storage unit 22 Work memory 23 Distribution electronic value selection function

Claims (18)

An electronic value distribution system comprising a distribution terminal that distributes electronic value to a user terminal of a customer and a center server that generates a distribution rule and transmits the distribution rule to the distribution terminal,
The center server is
And electronic value master data including data contents of the identification information and at least the service of the electronic value which is registered by the electronic value distribution enterpriser, information regarding electronic value comprising a delivery settings for the electronic value master data and the electronic value each First storage means for storing;
Second storage means for storing customer information related to the customer who distributes the electronic value by the distribution terminal, and distribution terminal information of the distribution terminal;
It said customer information and calculated from the distribution terminal information, by the evaluation probability is the probability that the structure is a unit subrule is evaluated in the delivery terminal of the delivery rules to determine the priority of placing the sub-rules to the delivery terminal , Distribution rule reconfiguring means for reconfiguring the distribution rule according to the priority of the sub- rule,
The plurality of subrules constituting the distribution rule reconfigured by the distribution rule reconfiguring means together with the information on the electronic value stored in the first storage means in order from the subrule having the highest priority. Transmission means for transmitting to the terminal,
The distribution terminal is
A distribution rule and electronic value storage means for receiving and storing a plurality of sub-rules constituting the reconfigured distribution rule transmitted from the center server and information on the electronic value;
Of the plurality of subrules constituting the reconfigured distribution rule stored in the distribution rule and electronic value storage means , the subrules are input in order from the highest priority , and are distributed to customers among the plurality of subrules. electronic value distribution system and having an electronic value selection delivery means for electronic value and possible match by selecting a the electronic value of sub-rules to deliver to the user terminal. The delivery rule reconfiguration means
Sub-rule evaluation probability calculation that analyzes the customer information and distribution terminal information read from the second storage means and calculates the evaluation probability that is a probability that a sub-rule that is a constituent unit of the distribution rule is evaluated in the distribution terminal Means,
Sub-rule priority determination means for determining a priority for placing the sub-rule in the distribution rule and electronic value storage means in the distribution terminal according to the evaluation probability calculated by the sub-rule evaluation probability calculation means;
The electronic value distribution system according to claim 1, further comprising distribution rule generation means for reconfiguring the distribution rule according to the priority of the subrule.   The center server further includes sub-rule compression means for collecting overlapping elements of the distribution rules as a set, compressing sub-rules that are constituent units of the distribution rules, and outputting the compressed data to the distribution rule reconfiguring means. The electronic value distribution system according to claim 1. The delivery terminal, the stored arranged in the distribution rules and the electronic value storing means, said are written in order from the high priority sub-rule among a plurality of sub-rules constituting the reconstructed delivery rule, the stored the 2. The electronic value distribution system according to claim 1, further comprising a work memory that outputs a subrule to the electronic value selection distribution means. The sub-rules constituting the reconfigured distribution rule are written in the work memory in the order stored in the distribution rule and electronic value storage means in accordance with the size of the empty area. 4. The electronic value distribution system according to 4. A distribution server that distributes electronic value to a user terminal of a customer, a center server that generates and transmits a distribution rule for distributing the electronic value,
And electronic value master data including data contents of the identification information and at least the service of the electronic value which is registered by the electronic value distribution enterpriser, information regarding electronic value comprising a delivery settings for the electronic value master data and the electronic value each First storage means for storing;
Second storage means for storing customer information related to the customer who distributes the electronic value by the distribution terminal, and distribution terminal information of the distribution terminal;
It said customer information and calculated from the distribution terminal information, by the evaluation probability is the probability that the structure is a unit subrule is evaluated in the delivery terminal of the delivery rules to determine the priority of placing the sub-rules to the delivery terminal , Distribution rule reconfiguring means for reconfiguring the distribution rule according to the priority of the sub- rule,
The plurality of subrules constituting the distribution rule reconfigured by the distribution rule reconfiguring means together with the information on the electronic value stored in the first storage means in order from the subrule having the highest priority. A center server comprising: a transmission means for transmitting to a terminal. The delivery rule reconfiguration means
Sub-rule evaluation probability calculation that analyzes the customer information and distribution terminal information read from the second storage means and calculates the evaluation probability that is a probability that a sub-rule that is a constituent unit of the distribution rule is evaluated in the distribution terminal Means,
Sub-rule priority determination means for determining a priority for placing the sub-rule in the distribution rule and electronic value storage means in the distribution terminal according to the evaluation probability calculated by the sub-rule evaluation probability calculation means;
The center server according to claim 6, comprising: distribution rule generation means for reconfiguring the distribution rule according to the priority of the subrule.   7. The apparatus according to claim 6, further comprising: a sub-rule compression unit that collects overlapping elements of the distribution rule as a set, compresses sub-rules that are constituent units of the distribution rule, and outputs the compressed sub-rules to the distribution rule reconfiguration unit. Center server. A distribution terminal that receives a distribution rule generated by a center server and distributes electronic value to a customer's user terminal according to the distribution rule,
A distribution rule and an electronic for receiving and storing a plurality of sub-rules constituting a distribution rule reconfigured according to the priority of sub-rules which are constituent units of the distribution rule in the center server and information on the electronic value from the center server Value storage means;
Of the plurality of subrules constituting the reconfigured distribution rule stored in the distribution rule and electronic value storage means , the subrules are input in order from the highest priority , and are distributed to customers among the plurality of subrules. distribution terminal, characterized in that it comprises an electronic value selection delivery means for electronic value and possible match by selecting a the electronic value of sub-rules to deliver to the user terminal. The stored positioned in the delivery rules and the electronic value storing means, said are written in order from the high priority sub-rule among a plurality of sub-rules constituting the reconstructed delivery rule, the electronic value storage and said subrule 10. The distribution terminal according to claim 9, further comprising a work memory for outputting to the selective distribution means. The sub-rules constituting the reconfigured distribution rule are written in the work memory in the order stored in the distribution rule and electronic value storage means in accordance with the size of the empty area. 9. The distribution terminal according to 9. An electronic value distribution method in which a center server generates a distribution rule, transmits the distribution rule to a distribution terminal, and distributes electronic value to a customer user terminal according to the distribution rule received by the distribution terminal,
The center server includes electronic value master data including electronic value identification information registered by an electronic value distribution company and at least data of service contents, and distribution settings for the electronic value master data and the electronic value, respectively. A first step of acquiring information relating to electronic value and customer information relating to a customer of the distribution terminal that distributes the electronic value;
A second step of acquiring distribution terminal information of the distribution terminal after the center server generates a sub-rule that is a constituent unit of the distribution rule based on the information about the electronic value ;
The center server calculates an evaluation probability that is a probability that the subrule is evaluated based on the customer information and the distribution terminal information, analyzes the evaluation probability, and sets a priority for placing the subrule on the distribution terminal. A third step of determining and reconfiguring the delivery rule according to the priority of the subrule ;
The center server, by said third step a plurality of sub Bururu constituting the distribution rules that are reconstructed, a fourth transmitted from higher the priority subrule to the delivery terminal along with information about the electronic value in order Steps,
The distribution terminal, and a fifth step for receiving and storing the information on a plurality of sub-rules and the electronic value which constitutes the delivery rules the reconstructed transmitted from said center server,
Wherein among the plurality of sub-rules constituting the fifth delivery rule the reconstructed stored in step of the analyzes from the higher priority sub-rules reads the order among the plurality of sub-rules, customers can deliver electronic a sixth step of selecting a was electronic value of subrule matching and value,
And a seventh step in which the distribution terminal distributes the electronic value selected in the sixth step to a user terminal. The third step includes
A sub-rule evaluation probability calculation step of analyzing the customer information and the distribution terminal information and calculating an evaluation probability that a sub-rule which is a constituent unit of the distribution rule is analyzed in the distribution terminal;
By the evaluation probability calculated by the sub-rule evaluation probability calculation step, and the sub-rules priority determination step of determining the priority of placing the sub-rules in said distribution terminal,
The electronic value distribution method according to claim 12, comprising: a distribution rule generation step of reconfiguring the distribution rule according to the priority of the subrule. A sub-rule compression step of collecting the overlapping elements of the distribution rule as a set, compressing the sub-rule that is a constituent unit of the distribution rule, and performing a priority determination process in the third step on the compressed sub-rule The electronic value distribution method according to claim 12, further comprising: An electronic value distribution program for causing a distribution terminal to generate a distribution rule for distributing electronic value to a user terminal of a customer in a center server and causing a computer to execute a process of transmitting to the distribution terminal,
In the computer,
Electronic value master data including electronic value identification information registered by an electronic value distribution company and at least service content data, and information regarding electronic value comprising the electronic value master data and distribution settings for each of the electronic values; A first step of acquiring customer information relating to a customer of the distribution terminal that distributes the electronic value;
A second step of acquiring distribution terminal information of the distribution terminal after generating a sub-rule that is a constituent unit of the distribution rule based on information about the electronic value ;
An evaluation probability, which is a probability that the subrule is evaluated based on the customer information and the distribution terminal information, is calculated, the evaluation probability is analyzed, and a priority for placing the subrule in the distribution terminal is determined, and the subrule A third step of reconfiguring the distribution rules according to the priority of
And a fourth step of transmitting the plurality of subrules constituting the distribution rule reconfigured in the third step to the distribution terminal together with information on the electronic value in order from the subrule having the highest priority. An electronic value distribution program characterized by this. The third step includes
A sub-rule evaluation probability calculation step of analyzing the customer information and the distribution terminal information and calculating an evaluation probability that a sub-rule which is a constituent unit of the distribution rule is analyzed in the distribution terminal;
By the evaluation probability calculated by the sub-rule evaluation probability calculation step, and the sub-rules priority determination step of determining the priority of placing the sub-rules in said distribution terminal,
The electronic value distribution program according to claim 15, further comprising: a distribution rule generation step of reconfiguring the distribution rule according to the priority of the subrule. A sub-rule for causing the computer to collect overlapping elements of the distribution rule as a set, compress a sub-rule that is a constituent unit of the distribution rule, and perform a priority determination process in the third step on the compressed sub-rule 16. The electronic value distribution program according to claim 15, further comprising executing a compression step. An electronic value distribution program for causing a computer to execute a process of distributing electronic value based on a distribution rule generated and transmitted by a center server in a distribution terminal,
In the computer,
A first step of receiving and storing a plurality of sub-rules constituting the distribution rule reconfigured according to the priority of sub-rules which are constituent units of the distribution rule in the center server and information on the electronic value from the center server When,
Among the plurality of subrules constituting the reconfigured distribution rule stored in the first step, the subrules are input in order from the highest priority, and among the plurality of subrules, an electronic value that can be distributed to a customer a second step of selecting a was electronic value of subrule matching,
And executing a third step of distributing the electronic value selected in the second step to a user terminal.

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