JP4895300B2 - Advertisement delivery system, control method for advertisement delivery system, and toolbar program - Google Patents

Description

  The present invention relates to a technique for distributing advertisements in accordance with an entity such as a browsing state of a web page.

  At present, advertisement distribution on the web is becoming widespread in place of main advertising media such as television, radio, newspapers and magazines.

  Further, in the conventional main advertising medium, the total amount (advertising effect) of the advertising target possessed by the advertising medium is calculated based on the audience rating and the number of copies issued. Then, according to the calculated advertising effect, an advertisement placement (distribution) fee on the advertisement medium is determined.

  On the other hand, in a web advertisement, as one method of calculating the advertisement effect, there is a method of using, for example, the number of accesses to a web page (site) on which an advertisement is posted instead of the audience rating or the number of copies issued.

Further, in Patent Literature 1, regarding the technique for calculating the advertising effect using such access count, the number of accesses of sample user groups with matching attribute information is counted, and the attribute desired by the advertiser is promising. An advertisement distribution determination method for selecting a web page with a high advertisement effect is disclosed.
JP 2001-306934 A

  However, the conventional method for calculating the advertisement effect of the web page based on the number of accesses has the following problems. In other words, the total access may include a case where the link is clicked due to human error, or a case where the link is just passed through to reach the target web page. is there. Therefore, the counted number of accesses to the web page is a problem that the browsing entity of the web page may not be shown as it is.

  Therefore, the advertisement effect calculated based on such a standard may not represent the advertisement effect in line with the substance.

  In addition, in the system for distributing advertisements according to the rank corresponding to the browsing entity of the web page, a technique for distributing advertisements using the rank of the linked page of the web page to which the advertisement should be distributed is provided. Is a second problem to be solved by the present invention.

  In order to solve the above first problem, the present invention collects browsing information including a display time for each web page corresponding to a browser operation. An advertisement distribution system that can calculate advertisement effects according to the substance and distribute advertisements by applying a low bias for accesses with short page display times due to click mistakes etc. using the display time. provide.

  Specifically, it is an advertisement distribution system comprising a client terminal device and an advertisement server device. Then, the client terminal device receives browsing information from the browser, browsing information acquisition means for acquiring browsing information including display time, browsing information transmission means for transmitting the acquired browsing information to the advertisement server device, and advertisement information from the advertisement server device And advertisement display means for displaying an advertisement on a display based on the received advertisement information.

  The advertisement server device also includes a browsing information receiving unit that receives browsing information from the client terminal device, and a web that manages the web blank information obtained by ranking the web pages according to the display time for each web page obtained from the browsing information. The ranking information management unit, the advertisement information holding unit that holds the advertisement information in association with the rank, and the advertisement information corresponding to the rank of the web page displayed by the client terminal device from the advertisement information holding unit And a first advertisement information transmitting unit that transmits to the terminal device.

  In order to solve the second problem, the advertisement server device acquires advertisement information according to the rank of the web page linked to the web page displayed by the client terminal device from the advertisement information holding unit, and An advertisement distribution system having a second advertisement information transmitting unit that transmits to a terminal device is provided.

  Also provided is a toolbar program for incorporating the above functions in the client terminal device.

  Specifically, a toolbar program for causing a computer to operate a toolbar that can be displayed simultaneously with a browser, browsing information acquisition means for acquiring browsing information including display time from the browser, and the acquired browsing information as an advertisement server device A toolbar for causing a computer to execute browsing information transmitting means for transmitting to the advertising information receiving means for receiving advertisement information from the advertisement server device, and advertisement displaying means for displaying the advertisement on the display based on the received advertising information It is a program.

  In the present invention having the above-described configuration, the display time collected according to the browser operation is used, and correction such as low bias is applied to an access with a short display time such as a click mistake, and then the web is performed. It is possible to calculate a “rank” indicating the estimated advertisement effect for each page.

  Then, using the calculated rank of the web page, for example, it is possible to set an advertising fee according to the substance, so it is fair for advertisers who want to distribute ads (post on the web page) A simple advertisement distribution environment can be provided.

  In addition, in a system that distributes advertisements according to the rank corresponding to the browsing entity of the web page, advertisement distribution can be performed using the rank of the linked page of the web page to which the advertisement is to be distributed.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings. Note that the present invention is not limited to these embodiments, and can be implemented in various modes without departing from the spirit of the present invention.

  In the first embodiment, claims 1, 5, 6, 10, and 11 will be mainly described. In the second embodiment, claims 2 and 7 will be mainly described. In the third embodiment, claims 3 and 8 will be mainly described. In the fourth embodiment, claims 4 and 9 will be mainly described. Example 5 describes another embodiment of claims 1 to 4.

  Example 1

    <Overview>

  FIG. 1 is a diagram illustrating an example of a display screen of a client terminal device that configures the advertisement distribution system according to the present embodiment. As shown in this figure, the browser β is activated on the client terminal. In addition, a toolbar is incorporated in the browser β, and the toolbar is displayed in a predetermined area α of the browser as the browser is activated.

  In this embodiment, the search key and URL input by the user to the browser and toolbar are collected by the toolbar program. In addition, information indicating the web page transition time such as the display time of the web page in the browser and the destination and the source of movement is also collected by the toolbar.

  Then, the information collected by each client terminal device on the network in this way is transmitted to the advertisement server device.

  FIG. 2 is a diagram illustrating an example of a database for advertisement distribution managed by the advertisement server device. As shown in this figure, by using information such as display times and transition paths collected from the plurality of client terminal devices, the advertisement server device displays a “traffic rank (web)” indicating the advertisement effect for each web page in rank. Page rank) ". Then, according to the calculated traffic rank, for example, an advertisement fee for the page is set.

  In the advertisement distribution system according to the present embodiment, in calculating the rank, a value corresponding to the browsing entity is calculated by using the display time of each collected page to eliminate click mistakes and the like. . Therefore, for example, in the case of the web page “site P” in FIG. 1, the advertisement “new CPU” in which the advertisement fee “940,000 / day” corresponding to the advertisement effect indicated by the rank is paid by the advertiser, It is displayed on the advertisement display area γ of the browser of the client terminal device.

    <Functional configuration>

  FIG. 3 is a diagram illustrating an example of functional blocks in the advertisement distribution system according to the present embodiment. As shown in this figure, the advertisement distribution system according to the present embodiment includes a “client terminal apparatus” (0300) and an “advertisement server apparatus” (0310).

  Hereinafter, first, the configuration requirements of the client terminal apparatus will be described with reference to FIG. The “client terminal device” refers to a terminal device connected to a network and having a function of browsing a web page, and examples thereof include various network connection terminals such as a personal computer, a mobile phone, and a PDA.

  The “client terminal device” (0300) includes a “toolbar operation unit” (0305) and a “browser operation unit” (0306). In addition, the toolbar operation unit includes “browsing information acquisition means” (0301), “browsing information transmission means” (0302), “advertisement information reception means” (0303), and “advertisement display means” (0304). It is characterized by providing.

  Note that the functional blocks of the client terminal device and the advertisement server device described below can be realized as hardware, software, or both hardware and software. Specifically, if a computer is used, a CPU, a main memory, a bus, or a secondary storage device (a storage medium such as a hard disk, a nonvolatile memory, a CD-ROM or a DVD-ROM, and a reading drive for these media) Etc.), hardware components such as printing devices, display devices, other external peripheral devices, I / O ports for the external peripheral devices, driver programs for controlling the hardware, other application programs, and information input Examples include user interfaces that are used.

  In addition, these hardware and software process the program developed on the main memory with the CPU, and process, store, and output data stored on the memory and hard disk, and data input via the interface. It is used for processing or controlling each hardware component. The present invention can be realized not only as an apparatus but also as a method. A part of the invention can be configured as software. Furthermore, a software product used for causing a computer to execute such software and a recording medium in which the product is fixed to a recording medium are naturally included in the technical scope of the present invention (the same applies throughout the present specification). Is).

  The “browsing information acquisition unit” (0301) has a function of acquiring browsing information including display time from the browser. “Browser” refers to an application program for acquiring and analyzing information about a web page such as an HTML document on the WWW (World Wide Web) and displaying the web page according to a predetermined layout.

  Then, the browsing information acquisition means monitors the operation of this browser (control program) and collects browsing information related to the operation as information for measuring the advertisement effect of the web page. The first feature of the advertisement distribution system of this embodiment is that the display time of the web page is used for measuring the advertisement effect.

  Specifically, for example, a web page whose relative display time is short compared to other web pages is assumed to be a display due to a click mistake or a web page that is just passed through to reach another web page. can do. Therefore, in this embodiment, using the browsing information including the display time, a “traffic rank (web page rank)” indicating an advertisement effect or the like for each web page is calculated by the advertisement server device described later. Condition.

  The display time acquisition process can be realized by the following computer process. For example, there is a method of monitoring the operation of the browser control program, acquiring the time when the web page is displayed in the foreground on the display screen by using a time measuring function of the OS, and acquiring it as the display time. Alternatively, the operation of the control program of the pointing device on the OS is monitored, and the time when the coordinate position on the display screen pointed to by the pointing device is on the web page is acquired by the time measuring function of the OS, and is acquired as the display time. Also good. Alternatively, the operation of the browser control program may be monitored, and the time that the web page is displayed on the screen with a display size that is greater than or equal to a predetermined size may be acquired using the timekeeping function of the OS and acquired as the display time.

  In addition to the display time itself as described above, the information indicating the display time included in the browsing information includes, for example, the display start time and display end time of the web page, the display start time and the display start time of the next web page. It may be shown indirectly. In that case, the display time is calculated by a separate calculation using the time information.

  In addition to the display time, the browsing information may be configured to acquire, for example, information indicating a page transition path at the time of web browsing, such as a movement destination web page from a web page as a starting point. An advertisement distribution system that further uses information indicating the transition path will be described later in a third embodiment.

  FIG. 4 is a diagram illustrating an example of acquired browsing information. As shown in this figure, the browsing information includes “browser ID” and “cookie” (for example, user identification information that can be acquired from the Internet cache or the like). By using such various ID information, the advertisement server device to be described later can manage browsing information for each user, for example. In addition, for example, it is possible to specify an increase in the number of accesses that are not related to the advertising effect due to the same user repeatedly accessing the same web page.

  The browsing information includes, for each web page accessed by the user, a “URL” for specifying the page, its “access time”, and “display time” obtained by monitoring the browser program as described above. Alternatively, transition information such as “movement source” and “movement destination” is also included.

  As described above, since the “display time” for each web page is included in the browsing information, the advertisement distribution system according to the present embodiment relates to a web page including an access with a short display time such as a click mistake as described later. Processing such as applying a low bias can be performed. Therefore, it is possible to calculate the advertising effect in accordance with the substance for each web page.

  The “browsing information transmitting unit” (0302) has a function of transmitting the acquired browsing information to the advertisement server device. This browsing information transmission means can be realized by controlling a toolbar operation unit described later, for example, by controlling a network connection circuit. It should be noted that the IP address of the advertisement server device that is the information transmission destination is preferably described in advance in the toolbar program.

  Here, as the timing for transmitting browsing information, for example, every time a web page browsing end process or a transition process to another page is executed in units of browsing one web page, There is a timing at which browsing information about a page is acquired and transmitted. Specifically, browsing information acquisition and transmission are triggered by the execution of one web page display end process or transition display process determined by monitoring the browser control program, etc. is there.

  In addition, browsing information is accumulated every time a web page is viewed while the browser program is running, and the browsing information for each accumulated page is summarized by triggering the termination of the browser program. For example, the timing of transmission. Or, similarly, browsing information is accumulated every time a web page is browsed, and the browsing information is collectively transmitted with a trigger determined that a predetermined time has elapsed by the processing of the CPU referring to the timing function of the OS. There is also a timing such as.

  In addition, when the browsing information is transmitted in units of web page transitions as in the former, and the browsing information includes a URL or the like, an advertisement distribution process according to the rank executed in the server device described later May be executed with the reception of the browsing information as a trigger. Regardless of the former or the latter, trigger information different from the browsing information may be transmitted, and the advertisement distribution process according to the rank in the server device may be executed according to the trigger information.

  Then, using the browsing information including the display time for each web page transmitted here, the advertisement server device performs a web serving as an index such as an advertisement effect in accordance with the substance for each web page by processing as described later. Calculate the rank of the page.

  The “advertisement information receiving means” (0303) has a function of receiving advertisement information from the advertisement server device. This advertisement information receiving means can be realized by controlling the network connection circuit, for example. “Advertisement information” refers to information for displaying an advertisement, and includes text data and images for advertisement, audio, video data, and information indicating the display position, size, layout, etc. of the advertisement. Further, the advertisement information may include a hyperlink, or non-advertisement information may be included in the advertisement information.

  The advertisement information received by the advertisement information receiving means is information such as URL included in browsing information transmitted when the client terminal device accesses the web page, or URL transmitted separately by a function such as a toolbar. The information is sent back from the advertisement server device described later to the client terminal device.

  Here, examples of the transmission timing of the information transmitted from the client terminal device and serving as a trigger for the advertisement information transmission in the advertisement server device include the following timings. First, the same timing as when an HTTP request is transmitted from the browser to display a web page can be cited.

  Secondly, when a web page returned from a web server in response to an HTTP request is received, the URL of the received web page is transmitted. For example, when the transfer destination URL is described in the header of the web page, for example, the URL indicated by the HTTP request may be different from the URL returned in response to the request. In such a case, the URL of the web page that is actually displayed is transmitted by setting the second timing (web page reception timing) to transmit information such as a URL that triggers advertisement information transmission. It is possible to do so.

  The “advertisement display means” (0304) has a function of displaying an advertisement on the display based on the received advertisement information.

  FIG. 5 is a diagram showing an example of advertisement display on the display by the advertisement display means. As shown in FIG. 5A, for example, there is a method in which an advertisement message or the like is displayed in the display area α of the toolbar under the control of the toolbar operation unit. Alternatively, as shown in FIG. 5B, for example, a pop-up window γ may be displayed in the browser and an advertisement may be displayed in the pop-up window by controlling a toolbar operation unit described later.

  In this embodiment, in addition to calculating the rank for advertisement distribution using the display time, processing such as acquisition and transmission of browsing information as described above, reception of advertisement information, and display of advertisements are performed by the following toolbar. It is another feature that it is realized by controlling the operation unit.

  The “toolbar operation section” (0305) includes the above “browsing information acquisition means”, “browsing information transmission means”, “advertisement information reception means”, and “advertisement display means”, and is a toolbar that can be displayed simultaneously with the browser. Has the function of operating. “Toolbar” refers to an application that operates with a browser by being incorporated in the browser in order to extend the function of the browser, and a function that is realized by the application. Examples include a search function, RSS document data collection, display function, launcher function using a shortcut icon, and the like.

  Then, collection of browsing information related to the browser operation in the next browser operation unit is executed by the function of each of the above-described constituent means of the toolbar receiving unit.

  In addition to the present embodiment, in the second, third, and fourth embodiments, an advertisement distribution system including a toolbar operation unit will be described. However, as described later in the fifth embodiment, in the present invention, the advertisement distribution system may be configured not to include the “toolbar operation unit”. In other words, the “browsing information acquisition unit”, the “browsing information transmission unit”, the “advertisement information reception unit”, and the “advertisement display unit” may not be included in the “toolbar operation unit”.

  In that case, for example, the functions according to each of the above configurations are realized by being mounted on a browser.

  The “browser operating unit” (0306) has a function of operating the browser. The browser operation unit can be realized by a browser application, an OS API, or a control circuit thereof. Then, the browser operates under the control of a control circuit that receives an operation command of the browser application input from an input device such as a keyboard or a mouse.

  For example, the web page display time and transition information relating to the operation are acquired as browsing information by the browsing information acquisition means of the toolbar. Then, browsing information is transmitted to the advertisement server device described below, and a rank for each web page is calculated. Then, when the web page is displayed on the client terminal device, an advertisement corresponding to the calculated rank is distributed.

  Subsequently, returning to FIG. 3, functional configuration requirements of the advertisement server device will be described below.

  As shown in FIG. 3, the “advertising server device” (0310) includes a “browsing information receiving unit” (0311), an “information management unit with web blank” (0312), and an “advertisement information holding unit” (0313). And “first advertisement information transmitting unit” (0314).

  The “browsing information receiving unit” (0311) has a function of receiving browsing information from the client terminal device. The browsing information receiving unit can be realized by a network connection circuit, for example. Then, using the display time for each web page transmitted from a plurality of client terminal devices and included in the browsing information received here, the advertisement server device performs the advertisement effect for each web page as follows. Calculate the index rank.

  The “information management unit with web blank” (0312) has a function of managing information with web blank. “Web blank information” refers to web page ranking information according to the display time for each web page obtained from the browsing information. For example, the rank of the web page α includes numerical information such as “90”.

  There are various rank calculation methods according to the display time. As an example of the calculation method, for example, there is a method of calculating the percentage of the total display time of the web page A with respect to the total display time of all the web pages in one day as the rank of the web page. By calculating the rank of the web page in this way, it is possible to calculate the access with a short display time such as a click mistake as a low rank. Accordingly, it is possible to calculate the rank of the web page as an index indicating an advertisement effect in accordance with the substance by eliminating click mistakes and the like that are difficult to estimate with a simple number of accesses.

  As the web page rank calculation process, calculation processes based on the following three patterns are mainly conceivable. First, for example, a process of calculating a so-called “national rank” for each web page using the display time included in browsing information from all terminals or a part of the terminals, for example, in units of one day. .

  Secondly, using the attribute information of users specified by referring to the database from Cookies, etc., the “Ranking by attribute” on the web page for each segment such as age, gender, residence, occupation, etc. ”May be calculated.

  Note that a database using this cookie can be constructed as follows as an example. For example, when downloading the installer (embedded program) of the toolbar function to the client terminal device, the user attribute information must be registered. Then, the registered attribute information is associated with the cookie and managed by the advertisement server device, whereby the user (attribute information) is identified by the cookie transmitted from the client terminal device.

  Thirdly, browsing information is classified on a per-user basis using Cookie, etc., and so-called “rank by user”, such as “rank of site A in user α”, “rank of site B in user α”, etc. You may comprise so that it may calculate.

  Specifically, as a configuration for performing the third calculation process, the client terminal device and the advertisement server device of the advertisement distribution system according to the present embodiment may have the following configurations. For example, the client terminal device is configured to include, for example, user identification information that is information for identifying a cookie or other user in the browsing information transmitted by the browsing information transmission means, and transmits the information to the advertisement server device. .

  Then, using the user identification information transmitted here, the “rank by user” is calculated by the following configuration of the advertisement server device.

  In the advertisement server device, the browsing information reception unit further includes a “user identification information reception unit”, the web blank information management unit further includes a “user-specific web blank information management unit”, and the first advertisement information transmission The section further includes “first user-specific advertisement information transmitting means”.

  The “user identification information receiving means” has a function of receiving user identification information such as Cookie from the client terminal device in association with browsing information.

  The “user-specific web blank information management means” has a function of managing the web blank information calculated for each user. This web blank information for each user may be acquired and managed by calculating the web page ranking information according to the display time described above by calculating the user identification information for each user.

  The “first user-specific advertisement information transmitting means” obtains advertisement information according to the rank of each client terminal device according to the user of the web page displayed by the client terminal device, from the advertisement information holding unit. Has a function of transmitting to the toolbar operation unit. In this way, according to the so-called “personal rank”, the advertisement can be transmitted and displayed on the web page viewed by the user.

  In addition, when calculating the rank of the web page, the rank of the web page may be calculated by eliminating duplicate access to the same web page including fraud by the same user. Specifically, it is determined that the same user has accessed the same page using Cookie or the like included in the browsing information. For the display time determined as such, the rank for each web page is calculated using not the total value but the average value.

  In addition, for the values for each web page aggregated as described above, a rate of increase / decrease from the previous day value may be calculated, and a calculation formula that reflects the rate of increase / decrease in the rank of the web page may be used. . By reflecting such an increase / decrease rate, it is possible to reflect the daily excitement of the web page.

  Then, the web page and rank pairs calculated in this way are managed as table data as shown in FIG. 2, for example.

  The “advertisement information holding unit” (0313) has a function of holding advertisement information in association with a rank, and can be realized by various storage media, for example.

  FIG. 6 is a diagram illustrating an example of table data for realizing the advertisement information holding unit. Here, for example, an advertiser of the automobile M wants to place an advertisement on a high-ranking web page with a high advertisement effect even when paying a high advertisement insertion fee. Therefore, regarding the advertisement of the automobile M, as shown in the figure, as distribution conditions, “rank (TR in the figure): 90-100”, “user attribute: male and female”, “keyword: car, automobile” are set, It registers with the advertisement server apparatus of a present Example. Then, an “advertisement fee: 1 million yen” calculated according to the advertisement effect indicated by the rank (TR) is paid.

  Similarly, advertisers of music T and personal computer F also register the rank of the web page that they want to publish as advertisement distribution conditions, and pay the advertisement publication fee calculated according to the rank. .

  Then, according to the registration information and payment information, table data as shown in FIG. 6 is generated and held.

  Then, when the user accesses the web page with the above-described client terminal device, the rank of the accessed web page or the like is used as a search key by the function of the next first advertisement information transmitting unit as shown in FIG. The table data and the like are referred to, and the advertisement to be distributed can be determined.

  The “first advertisement information transmitting unit” (0314) acquires advertisement information corresponding to the rank of the web page displayed by the client terminal device from the advertisement information holding unit and transmits it to the toolbar operation unit of the client terminal device. It has the function to do.

  The transmission of the advertisement information by the first advertisement information transmission unit is not the “push type” but the “pull type”, that is, the advertisement information is received in response to a notification that a predetermined action has been executed on the client terminal device. It is a function to transmit.

  Specifically, an HTTP request (predetermined action) for accessing a web page is transmitted by a browser on the client terminal device. Then, in order to notify the advertisement server device that the predetermined action has been executed, the IP address or URL indicated in the request by a function such as a toolbar, for example, the URL “http://portal.co. jp /... ”is transmitted to the advertisement server device. In the first advertisement information transmitting unit, search for table data for rank management as shown in FIG. 2 is executed by logical operation processing of the CPU using the URL as a key. As a result, the rank “94” of the site P is acquired.

  Subsequently, using the rank “94” as a key, the search for the advertisement distribution table data as shown in FIG. 6 is executed by the logical operation processing of the CPU. As a result, an advertisement having the rank “94” as an advertisement distribution condition, for example, “car M” is specified. Then, the advertisement information of “car M” is acquired from the advertisement ID, and the advertisement information is transmitted to the toolbar of the client terminal device.

  Note that the URL transmitted and received from the client terminal device to display the advertisement corresponding to the rank is included in the browsing information, and the rank of the site P may be updated accordingly. Alternatively, the URL or the like received here may be transmitted from other than the toolbar and may not be used for ranking.

  Of course, the advertisement information to be transmitted is specified not only by “rank”, but also in addition to this, whether or not a keyword in a web page title tag or meta tag, for example, “automobile”, is included in the logical operation processing of the CPU, etc. In this case, the advertisement information to be transmitted may be determined. In addition, as shown in FIG. 7, by registering user attribute information and the like in advance, it is possible to further determine advertisement information to be transmitted by matching user attribute information and advertisement distribution conditions. good. An example of the method for specifying the user is a method of using Cookie that is separately transmitted by a toolbar or the like when an HTTP request is transmitted from a browser.

  As described above, in the advertisement distribution system according to the present embodiment, the display time for each web page is collected using the toolbar built in the browser of the client terminal device, and the access time with a short display time such as a click mistake is low. A rank with a bias applied can be calculated. And since the rank of the web page is calculated according to the substance of the access, it reflects the actual advertising effect that eliminates click mistakes, etc., and the advertisement is sent to the client terminal device according to the advertising effect. Can be delivered to any toolbar.

    <Hardware configuration>

  Hereinafter, with reference to the drawings, an example of a configuration when the respective functional configuration requirements of the “client terminal device” and the “advertisement server device” constituting the advertisement distribution system of the present embodiment are realized as hardware Will be described.

    (Client terminal device)

  FIG. 8 is a schematic diagram illustrating an example of a hardware configuration of a “client terminal device” included in the advertisement distribution system. The operation of each hardware component in the browsing information transmission process and the advertisement display process will be described with reference to FIG.

  As shown in this figure, the client terminal device includes a “CPU” (0801) that performs various arithmetic processes and controls, and a “main memory” (0802). Also provided are “I / O (input / output)” (0803), “UI (user interface)” (0804), “storage device” (0805), “display” (0806), and the like. They are connected to each other via a data communication path such as a “system bus” to transmit / receive information and process information.

  Further, the “main memory” provides a work area which is a work area for the program at the same time as reading a program for performing various processes for the CPU to execute. A plurality of addresses are assigned to each of the “main memory” and “storage device”, and programs executed by the “CPU” exchange data with each other by specifying and accessing the addresses. It is possible to perform processing.

  Here, the user inputs a browser / toolbar activation command via the “UI”. When the client terminal device accepts the input of the activation command, the client terminal device reads out and expands the browser program and the toolbar program incorporated in the browser program in the work area of the “main memory”.

  Then, an input of an operation command via the user's “UI” is accepted, and access to a web page by a browser, display processing, and the like are executed. Then, according to the access of the web page by such a browser, the following processing is executed according to the toolbar program in the client terminal device of the present embodiment.

  First, the user ID included in the cookie or the user ID set by the user is read from the “storage device” and stored in address 1 of the “main memory”. Subsequently, the URL input for access by the browser is stored at address 2 of “main memory”.

  In addition, by monitoring the control by the browser program, control is performed so that the web page indicated by the URL is controlled to be displayed on the forefront of the display, for example, or the pointer device is on the web page window. The measured time or the like is measured and stored as the display time at address 3 of the “main memory”. Then, according to the toolbar program, the information is associated as browsing information by the arithmetic processing of “CPU”. A command to send browsing information from “I / O” is output to a destination IP address (advertisement server device described later) described in a toolbar program or the like in advance, and the browsing information is sent. It is.

  Then, as will be described later, the advertisement server device uses the browsing time indicated by the transmitted browsing information to calculate the rank reflecting the actual advertisement effect of the web page.

  In this embodiment, as described above, browsing information is collected by accessing the web page by the client terminal device, and the rank for each web page is calculated and updated. At the same time, the advertisement distribution process is executed according to the rank calculated so far for the access destination web page or the rank reflecting the browsing information by the access.

  Specifically, an HTTP request is transmitted to a URL specified on the browser or the like by processing of the browser program on the client terminal device. At the same time, the toolbar acquires web page identification information such as the URL indicated by the HTTP request and transmits it to the advertisement server device.

  Then, the web page data of the URL designated by the same process as before is returned. At the same time, according to the URL transmitted by the toolbar, the advertisement information corresponding to the rank of the web page calculated by the aggregation of the browsing information so far is also returned by the processing of the advertisement server device described later. come.

  Then, the web page data and the advertisement information returned by the client terminal device “I / O” are received. Then, the web page is displayed on the browser by the processing of the browser program, and the received advertisement is displayed on, for example, a display area unique to the toolbar or a pop-up window by the processing of the toolbar program. Further, the advertisement information may be retained in the “storage device” so that it is repeatedly displayed thereafter.

  In this way, the client terminal device transmits browsing information for calculating the rank of each web page according to the browsing by the browser / toolbar, and the advertisement corresponding to the rank of the web page accessed therewith. For example, reception and display are executed.

    (Advertising server device)

  FIG. 9 is a schematic diagram illustrating an example of a hardware configuration of an “advertisement server device” that configures the advertisement distribution system. The operation of each hardware component in the management process of the information with web blank and the transmission process of the advertisement according to the rank will be described with reference to FIG.

  As shown in this figure, the advertisement server device includes a “CPU” (0901) that performs various arithmetic processes and controls, and a “main memory” (0902). Further, the advertisement server device further includes a “storage device” (0903) that is an information management unit with a web blank and an advertisement information holding unit, an “I / O” that is a browsing information reception unit, and a first advertisement information transmission unit. (0904). They are connected to each other via a data communication path such as a “system bus” to transmit / receive information and process information.

  Here, when “I / O” receives browsing information transmitted from a plurality of client terminal devices on the network, the following processing is performed according to the rank calculation program developed in the work area of “main memory”. Executed. First, a display time for each web page is extracted by referring to a predetermined tag (for example, “browsing time” in FIG. 4) in the browsing information by a logical operation process of the CPU, and stored in the “storage device”. . Then, for example, the display time of the URL “A” collected in a predetermined cycle unit such as one day unit is added by the calculation processing of the “CPU” and stored in the address 1 of the “main memory”. Also, the display times of all the same URLs, for example, in units of one day are added together by the calculation process of “CPU” and stored in address 2 of “main memory”.

  Then, by dividing the value stored in the address 2 by using the value stored in the address 1 of the “main memory”, the ratio (%) of the display time of the URL “A” in all accesses on a certain day is obtained. For example, it is stored in address 3 of “main memory” as a traffic rank (web page rank).

  Similarly, for other URLs, the rank of the web page is calculated, a rank table is generated, and the rank table is stored in the address A of the “storage device”.

  In addition, for example, the following web page rank may be used to calculate the rank of the web page that indicates the browsing situation in accordance with the substance. For example

といった数式などが挙げられる。もちろん、これら数式は一例であって、本実施例の広告配信システムにおけるウエッブページごとのランクの算出は、これに限定されるものではない。

And the like. Of course, these mathematical expressions are examples, and the calculation of the rank for each web page in the advertisement distribution system of the present embodiment is not limited to this.

  In addition to the so-called “national rank” as described above, the calculated rank may be “attribute rank” or “individual rank” as described above. Specifically, it is stored in “main memory” such as Cookie included in the received browsing information. Then, using the cookie as a key, a process for specifying a segment or an individual with respect to the display time indicated by the browsing information from previously stored user registration information or the like is executed by an arithmetic process of the “CPU”. Then, for example, in the summation processing of the display time of the URL “A” and all URLs, the sum value is calculated for each specified individual or segment, and the ratio of the display time is calculated by the computation processing of “CPU”. Condition.

  When an HTTP request is transmitted from the client terminal device to a certain web site, the advertisement server device executes the following processing and distributes an advertisement corresponding to the rank of the web site. That is, when an HTTP request is transmitted from the client terminal device, for example, a URL indicated by the HTTP request is transmitted to the advertisement server device by the function of the toolbar. Then, the URL and the like are received by “I / O” and stored in address 4 of “main memory”. Then, the search process of the rank table held in the “storage device” is executed by the logical operation process of the “CPU” using the URL or the like as a key. As a result, the rank of the web page requested to be accessed by the HTTP request is specified and stored in address 5 of “main memory”.

  Subsequently, using the identified rank as a key, advertisement distribution conditions as shown in FIG. 6 are determined, and an advertisement management table search process held in advance at address B of the “storage device” is executed. As a result, for example, the advertisement 1 is identified using the identified rank as its distribution condition, and stored in the address 6 of the “main memory”.

  Then, the information of the advertisement 1 is transmitted from “I / O” to the source IP address such as URL. Alternatively, if the information of the web page requested by the HTTP request can be acquired, processing such as embedding advertisement 1 in a predetermined area of the web page is performed, and the advertisement information is returned to the IP address for each web page. You may comprise as follows.

  Specifically, for example, when a web server and an advertisement distribution server cooperate with each other, when the web server receives an HTTP request, the URL information of the web page specified in the request and the web page are displayed. HTML data and the IP address of the requesting user terminal are transferred to the advertisement distribution server. In the advertisement distribution server, the rank of the web page is specified in the same manner as in the above example using the URL or the like as a key. And the advertisement which should be delivered according to the specified rank is determined, and the process which embeds the said advertisement in the web page shown by HTML is performed. Then, the HTML data in which the advertisement corresponding to the rank is embedded is returned to the IP address of the user terminal and displayed on the user terminal device.

  Alternatively, the advertisement distribution server is configured to execute a process of embedding an advertisement in HTML data indicating the web page and a process of transmitting to the user terminal by returning the determined advertisement to the web server. You may do it.

  In any process, the advertisement information corresponding to the rank of the web page is transmitted and displayed on the client terminal device in response to the web page access by the client terminal device.

    <Process flow>

  FIG. 10 is a flowchart illustrating an example of a flow of web page rank calculation processing in the advertisement distribution system according to the present exemplary embodiment. Note that the steps shown below may be processing steps that constitute a program for controlling a computer recorded on a medium.

  As shown in this figure, first, a browser and a toolbar are activated on the client terminal device (step S1001). Then, in response to a user input operation, browsing of the web page by the browser is controlled (step S1002). Then, for example, browsing information including display time is acquired by a tool bar using an internal clock or the like (step S1003), and the browsing information is transmitted to the advertisement server device (step S1004).

  In the advertisement server device, when the browsing information transmitted in this way is received (step S1005), the CPU ranks the rank of the web page according to the display time for each web page using the URL or the like included in the browsing information. This is calculated by the calculation process (step S1006). The calculated web blanking information is stored and managed in a database or the like (step S1007).

  Next, an example of the flow of advertisement distribution processing using the rank of the web page calculated and managed in this way will be described.

  FIG. 11 is a flowchart showing an example of the flow of the advertisement distribution process according to the rank of the web page in the advertisement distribution system of the present embodiment. Note that the steps shown below may also be processing steps that constitute a program for controlling a computer recorded on a medium.

  As shown in this figure, first, a browser and a toolbar are activated on the client terminal device (step S1101). Then, in response to the user's operation input, an HTTP request is transmitted to execute access to a web page with a browser (step S1102). Then, the toolbar acquires the URL indicated by the HTTP request and separately transmits it to the advertisement server device (step S1103). This processing step may be configured as a step of transmitting browsing information including a URL or the like.

  In the advertisement server device, when a URL or the like is acquired (step S1104), the rank table stored and managed by the process for the URL is referred to, and the rank of the web page is acquired by the CPU search process (step S1105). .

  Then, the advertisement information is acquired according to the rank of the web page from the advertisement information holding unit that stores the advertisement information in association with the rank (step S1106), and the acquired advertisement information is returned to the client terminal device. (Step S1107).

  The client terminal device receives the advertisement information returned from the advertisement server device in this way (step S1108), and displays the advertisement on the display based on the received advertisement information (step S1109).

    ≪Simple explanation of effect≫

  As described above, the advertisement distribution system of the present embodiment collects the display time for each web page using the toolbar built in the browser of the client terminal device, and is low for accesses with short display time such as click mistakes. The rank of a web page with a bias applied can be calculated.

  And because the rank of the web page is calculated according to the substance of the access, it reflects the actual advertising effect, and the advertisement is distributed to the toolbar of the client terminal device according to the advertising effect. can do.

  << Example 2 >>

    <Overview>

  In the present embodiment, the web page A is accessed based on the above-described first embodiment by using or taking into account the rank of the web page A, for example, the web page B, C,. It is an advertisement distribution system further provided with a function for determining a distribution advertisement at the time.

  FIG. 12 is a conceptual diagram illustrating an example of advertisement distribution by the advertisement distribution system of the present embodiment. As shown in this figure, there is an access to the site P from the client terminal device. At this time, in the advertisement distribution system of this embodiment, the rank of “music distribution site M” hyperlinked to the site P is used, for example, an advertisement for the music distribution site M, for example, an advertisement of a music CD is specified. . The advertisement of the music CD is transmitted to the client terminal device and displayed on the screen.

    <Functional configuration>

  FIG. 13 is a diagram illustrating an example of functional blocks in the advertisement distribution system according to the present embodiment. As shown in this figure, the advertisement distribution system according to the present embodiment is based on the first embodiment, and the “client terminal device” (1300) is divided into “toolbar operation section” (1305) and “browser operation section” (1306). ) And. The toolbar operation unit includes a “browsing information acquisition unit” (1301), a “browsing information transmission unit” (1302), an “advertisement information reception unit” (1303), and an “advertisement display unit” (1304). It is equipped with.

  Similarly to the advertisement server device of the first embodiment, the “advertisement server device” (1310) also includes a “browsing information receiving unit” (1311), an “information management unit with web blank” (1312), and an “advertising information holding”. Part "(1313) and" first advertisement information transmission part "(1314).

  Since the above configuration is substantially the same as that described in the first embodiment, description thereof is omitted.

  And the feature point of the advertisement delivery system of a present Example is the point in which the advertisement server apparatus has a "2nd advertisement information transmission part" (1315) further.

  The “second advertisement information transmission unit” (1315) acquires advertisement information corresponding to the rank of the web page linked to the web page displayed by the client terminal device from the advertisement information holding unit, and It has a function of transmitting to the toolbar operation unit.

  FIG. 14 is a diagram illustrating an example of table data used for processing for specifying a linked web page by the second advertisement information transmitting unit. As shown in this figure, this table data holds the identification information of the linked site indicated by the URL in association with the linked URL. Therefore, if the URL of the web page accessed by the browser of the client terminal device is “http://portal.co.jp/...”, The link destination of the web page is referred to by referring to this table data. The identification information “news site N”, “music site M”, “moving image site MV” and the like of the page can be specified.

  In the advertisement distribution system of the present embodiment, the rank is naturally associated with the specified linked web site and managed as web blank information. Therefore, in the advertisement distribution system according to the present embodiment, when there is an access from a client terminal device, the distribution advertisement is determined not using the rank of the access destination but using the rank of the link destination of the access destination as a key. The process is executed.

  Of course, the advertisement information transmitted by the second advertisement information transmitting unit is not limited to the advertisement information determined only by the rank of the linked web page. For example, the average value of the rank of the web page that was originally accessed and the rank of the linked web page is calculated by the calculation processing of the “CPU”, and the advertisement information that matches the average value is specified. You may do it.

  Further, as described above, the advertisement information may be transmitted based on the rank of the linked web page calculated for each attribute, each user, etc., using user identification information such as Cookie.

  The link destination can be specified by the following method in addition to referring to the database as shown in FIG. For example, an HTML document of the web page itself is acquired, and the description content is analyzed by logical operation processing of “CPU”. As a result, the URL indicated by the link tag or the like is extracted as information on the link destination of the web page.

  Also, as shown in the figure, when there are a plurality of link destinations, for example, the link destination having the highest rank is selected, or the browsing information is estimated by statistical analysis as described later in the third embodiment. The link destination having the highest transition probability may be selected.

  Further, the “link” in the present embodiment is not only a so-called “hyperlink” that associates documents constituting a web page with descriptions in the document, but also “music” using, for example, a web page header or a meta tag. It also includes links that are constructed by classifying and creating a database. In other words, there is no hyperlink between “Page A” and “Page B”, but because both meta tags contain the keyword “music band E”, both pages are stored in the database in association with each other. ing. Then, in this embodiment, with reference to the database, it is determined that “page A” and “page B” are in a link relationship.

    <Hardware configuration>

  FIG. 15 is a diagram illustrating an example of a hardware configuration in the advertisement server device that configures the advertisement distribution system according to the present embodiment. Processing characteristic of this embodiment will be described with reference to FIG.

  As shown in this figure, the advertisement server device of the present embodiment also has a “CPU” (1501), “main memory” (1502), “storage device” (1503), “I / O ”(1504) and the like.

  When the HTTP request is transmitted from the client terminal device to a certain web site, and the URL indicated by the HTTP request is transmitted to the advertisement server device by the function of the toolbar, etc., the URL received by the advertisement server device, etc. Is stored at address 1 of the “main memory”. Then, referring to the URL or the like as a key, a link table as shown in FIG. Then, the identification information (URL etc.) of the link destination associated with the URL that matches the key is acquired by the logical operation processing of “CPU”, and stored in the addresses 2, 3,... Of “main memory”.

  Then, using the URLs stored in the addresses 2, 3,... Of the “main memory” as keys, search processing of the rank table held at the address A of the “storage device” is executed. Then, the rank of the linked web page is specified and stored in the addresses 4, 5,.

  Subsequently, for example, the rank comparison processing of the rank of the web page is executed by the calculation processing of “CPU”, and the rank having the largest value is specified. Then, using the specified rank and the information of the web page managed in association with the rank, the advertisement to be distributed is determined from the advertisement information held in the “storage device”. Condition.

  In this manner, the advertisement can be distributed by using the rank of the link destination of the web site accessed by the client terminal device by the advertisement distribution system of the present embodiment.

    <Process flow>

  FIG. 16 is a flowchart illustrating an example of the flow of an advertisement distribution process according to the rank of a web page in the advertisement distribution system of the present embodiment. Since the calculation and management of the rank of the web page is the same as that of the first embodiment, the description thereof is omitted.

  As shown in this figure, first, a browser and a toolbar are activated on the client terminal device (step S1601). Then, in response to the user's operation input, an HTTP request is transmitted to execute access to a web page with a browser (step S1602). Then, along with the transmission, the toolbar acquires the URL indicated by the HTTP request and transmits it to the advertisement server device (step S1603).

  In the advertisement server device, the URL or the like is acquired (step S1604), and the link destination URL linked to the URL is acquired using, for example, a table shown in FIG. 14 (step S1605). Subsequently, with respect to the acquired link destination URL, the rank table that is stored and managed is referred to, and the rank of the web page is acquired by the CPU search process (step S1606).

  Then, the advertisement information is acquired in accordance with the rank of the web page from the advertisement information holding unit that stores the advertisement information in association with the rank (step S1607), and the acquired advertisement information is returned to the client terminal device. (Step S1608).

  The client terminal device receives the advertisement information returned from the advertisement server device in this way (step S1609), and displays the advertisement on the display based on the received advertisement information (step S1610).

    <Brief description of effect>

  As described above, the advertisement can be distributed using the link destination rank of the web site accessed by the client terminal device by the advertisement distribution system of the present embodiment.

  Example 3

    <Overview>

  FIG. 17 is a conceptual diagram illustrating an example of advertisement distribution in the advertisement distribution system of the present embodiment. As shown in this figure, the advertisement distribution system according to the present embodiment is similar to the second embodiment in that when a certain client terminal device accesses the site P, for example, the advertisement of the linked web page of the site P Display on P.

  The feature of this embodiment is that when a plurality of web pages such as “news site N” and “music distribution site M” are linked to the site P, a user who accesses the site P The link destination web page having a high probability of accessing (transition ratio) is specified, and the advertisement for the link destination web page having a high transition ratio is displayed. That is, in the advertisement distribution system according to the present embodiment, the next access destination of the user who accesses the site P is prefetched, and for example, the “book advertisement α” for the news site N is displayed on the site P. is there.

    <Functional configuration>

  FIG. 18 is a diagram illustrating an example of functional blocks in the advertisement distribution system according to the present embodiment. As shown in this figure, the advertisement distribution system of the present embodiment is based on the second embodiment, and its “client terminal device” (1800) is divided into “toolbar operation section” (1805) and “browser operation section” (1806). ) And. The toolbar operation unit includes a “browsing information acquisition unit” (1801), a “browsing information transmission unit” (1802), an “advertisement information reception unit” (1803), and an “advertisement display unit” (1804). It is equipped with.

  In addition, the “advertisement server device” (1810) also has a “browsing information receiving unit” (1811), an “information management unit with web blank” (1812), and “advertisement information” in the same manner as the advertisement server device of the second embodiment. It has a “holding unit” (1813), a “first advertisement information transmitting unit” (1814), and a “second advertisement information transmitting unit” (1815).

  Since the above configuration is almost the same as that described in the first and second embodiments, the description thereof is omitted.

  A feature of the advertisement distribution system according to the present embodiment is that the second advertisement information transmission unit of the advertisement server device further includes “priority transmission means” (1816).

  When there are a plurality of web pages linked to the displayed web page, the “priority transmission means” (1816) statistically analyzes the web page display transition information obtained based on the received browsing information. It has a function of acquiring advertisement information corresponding to the rank of the web page having the highest link destination display probability obtained from the advertisement information holding unit and transmitting it to the toolbar operation unit of the client terminal device.

  That is, this priority transmission means may execute the above functions by sequentially executing, for example, a plurality of processes as described below. For example, first, an HTTP request is transmitted from the client terminal device. At the same time, the URL indicated by the HTTP request and the transmission process to the advertisement server device are executed by a function such as a toolbar. Then, as described in the second embodiment, the advertisement server device according to the present embodiment refers to, for example, a link table as illustrated in FIG. 14 and specifies the link destination of the web page.

  At the same time, it is determined by logical operation processing whether the number of specified link destinations is 2 or more. Here, when the determination result that the number of link destinations is 2 or more is output, processing for specifying a web page with a high transition probability is executed.

  That is, in the advertisement distribution system of the present embodiment, the “transition destination / transition source web page (information indicated by the“ move from ”tag and“ move for ”tag in FIG. 4)” included in the browsing information in advance is displayed on the web page. Acquire and collect as display transition information. Then, a statistical analysis process is performed on the collected web page display transition information to calculate a transition ratio for each linked web page.

  FIG. 19 is a conceptual diagram for explaining an example of a transition ratio calculation process based on this statistical analysis. As shown in this figure, by specifying and counting the number of accesses to the site P by the calculation processing of the CPU using the URL included in the browsing information collected from each client terminal device as a key, The total number of accesses is calculated as X.

  Then, the number X1 of the display transition from “site P → music site M” is further counted using the information indicated by the “move from” tag and the “move for” tag in FIG. 4 as keys. Similarly, the number X2 of the display transition from “site P → news site N” to “(site P →) news site N → music site M” is further added up.

  Then, the transition ratio from the site P to the music site M is calculated by substituting the numbers X, X1, X2 and the like thus tabulated into a predetermined mathematical formula as shown in the figure. Then, for example, the calculated transition ratio is stored in association with the identification information of each link destination in the link table shown in FIG.

  Then, the transition ratio calculated and held in advance by statistical processing is compared by the CPU size comparison processing, and the web page having the highest transition probability is specified. Then, through the process described in the first embodiment, advertisement information for the transition destination web page is acquired and transmitted to the client terminal device.

  As described above, in the advertisement distribution system of the present embodiment, the display transition ratio for each site is calculated in advance by statistical processing using browsing information collected using the toolbar function of each client terminal device. Then, with respect to the client terminal device that is displaying the web page P in the browser, the next access destination of the page P is prefetched with reference to the display transition ratio, and the advertisement for the next web page is transmitted. . Therefore, in the client terminal device, an advertisement having a high transition rate from the page P is displayed on the page P being accessed.

  Also in this embodiment, for the linked web page with a high transition probability, as described above, using the user identification information such as Cookie, based on the rank calculated for each attribute, each user, etc. Transmission may be executed.

    <Hardware configuration>

  FIG. 20 is a diagram illustrating an example of a hardware configuration in an advertisement server device that configures the advertisement distribution system according to the present embodiment. Processing characteristic of this embodiment will be described with reference to FIG.

  As shown in this figure, the advertisement server device of the present embodiment also has the “CPU” (2001), “main memory” (2002), “storage device” (2003), “ I / O "(2004) and the like.

  First, as described in the first embodiment, browsing information is collected from each client terminal device by the toolbar function. Then, using the URL included in the browsing information as a key, the number of accesses for each site is specified and totaled by the CPU arithmetic processing.

  Then, the number of display transitions for each link-destination Web page is totaled using the information indicated by the “move from” tag and “move for” tag in FIG. 4 as keys. In this tabulation process, for example, a page that has moved within a predetermined time from a reference web page, or a page whose transition page number is within a predetermined page, is limited to a predetermined threshold value. It is good to count.

  Then, the transition ratio is calculated by the CPU's four arithmetic operations, and is stored in the “storage device” in association with the identification information of each link destination in the link table shown in FIG. 14, for example.

  After that, as described in the second embodiment, when an HTTP request is transmitted from the client terminal device and a URL indicated by the request is transmitted from the toolbar together with the HTTP request, the link table search process is performed using the URL as a key. Executed. Then, the web page of the link destination is specified, and the URL is stored in the addresses 2, 3,.

  Then, referring to the link table that is tabulated including the transition ratio for each link destination web page as described above, the link destination web page indicated by the addresses 2, 3,. The transition ratio is acquired and stored in addresses 4, 5,. Then, the linked web page having the largest transition ratio is specified by the CPU size comparison process.

  Then, the advertisement information for the specified link destination web page is acquired from the “storage device” by the process as described in the first embodiment, and transmitted from the “I / O” to the client terminal device. That's it.

    <Process flow>

  FIG. 21 is a flowchart illustrating an example of the flow of an advertisement distribution process using web page display transition information in the advertisement distribution system of the present embodiment. Since the calculation and management of the rank of the web page is the same as that of the first embodiment, the description thereof is omitted.

  As shown in this figure, first, a browser and a toolbar are activated on the client terminal device (step S2001). Then, in response to the user's operation input, an HTTP request is transmitted to execute access to a web page with a browser (step S2002). Then, the tool bar transmits the URL indicated by the HTTP request to the advertisement server device together with the tool bar (step S2003).

  In the advertisement server device, a URL or the like is acquired (step S2004), and a link destination URL linked to the URL is acquired using, for example, a table as shown in FIG. 14 (step S2005). Subsequently, a statistical analysis process is executed for the acquired link destination URL using the display transition information included in the browsing information collected in advance (step S2106). As a result of the statistical analysis, for example, with respect to the web page having the highest display transition ratio, the rank table that is stored and managed is referred to, and the rank of the web page is acquired by the CPU search process. Then, the advertisement information is acquired according to the rank of the web page from the advertisement information holding unit that stores the advertisement information in association with the rank (step S2107), and the acquired advertisement information is returned to the client terminal device. (Step S2108).

  The client terminal device receives the advertisement information returned from the advertisement server device in this way (step S2109), and displays the advertisement on the display based on the received advertisement information (step S2110).

    <Brief description of effect>

  In the advertisement distribution system of the present embodiment, the display transition ratio for each site can be calculated in advance by statistical processing using the page transition information indicated by the browsing information collected using the toolbar function of each client terminal device. it can.

  Therefore, the process of predicting the next access destination on a certain web page in advance from the calculated transition ratio between pages and displaying an advertisement for the next web page having a high transition ratio in advance is executed. Can do.

  Example 4

    <Overview>

  In the present embodiment, an advertisement corresponding to the rank of the web page is distributed based on any one of the first to third embodiments. In addition, the advertisement server device further has a function of transmitting the rank of the web page to the client terminal device in order to present to the user the rank of the web page being displayed on the browser or the web page of the link destination. Is an advertisement distribution system characterized by

  FIG. 22 is a conceptual diagram illustrating a display example of a web page on the browser of the client terminal device in the advertisement distribution system according to the present embodiment. As shown in this figure, on the browser of the client terminal device, the rank (TR) “92 points” of the currently displayed site is displayed in the predetermined area α1 of the tool bar.

  In addition, on the character “music site M” displayed as the link destination on the site, for example, the rank “71 points” is displayed in the pop-up window α2.

  As described above, the advertisement distribution system according to the present embodiment can notify the user of the rank of each web page.

    <Functional configuration>

  FIG. 23 is a diagram illustrating an example of functional blocks in the advertisement distribution system according to the present embodiment. As shown in this figure, the advertisement distribution system of the present embodiment is based on, for example, the first embodiment, and the “client terminal device” (2300) includes “toolbar operation section” (2305) and “browser operation section”. (2306). The toolbar operation unit includes a “browsing information acquisition unit” (2301), a “browsing information transmission unit” (2302), an “advertisement information reception unit” (2303), and an “advertisement display unit” (2304). It is equipped with.

  In addition, the “advertisement server device” (2310) also has a “browsing information receiving unit” (2311), an “information management unit with web blank” (2312), A holding unit "(2313) and a" first advertisement information transmitting unit "(2314).

  The advertisement distribution system according to the present embodiment may further include a “second advertisement information transmission unit”, “priority transmission means”, and the like that are not illustrated based on the second and third embodiments. Since the above configuration is substantially the same as that described in the first, second, and third embodiments, description thereof is omitted.

  And the feature point of the advertisement delivery system of a present Example is the point in which the advertisement server apparatus has a "information transmission part with a web blank" (2315) further.

  The “information with web blank transmission unit” (2315) has a function of transmitting the information with web blank managed by the information management unit with web blank (2312) to the client terminal device.

  Specifically, this web blank added information transmission unit, for example, the rank of the web page used when specifying the advertisement to be distributed as described in the first or second embodiment, or the rank of the linked web page Is transmitted to the client terminal device.

  Then, in the client terminal device that has received the rank of the web page, for example, the rank is displayed on the browser as shown in FIG. 22, or the rank is read out by automatic voice or the like at the time of access. It is possible to notify the user of the client terminal device of the rank of the web page.

  In this embodiment, for example, the search function of the browser or toolbar of the client terminal device may be configured to execute the search process using the rank of the web page as a key.

    <Hardware configuration>

  FIG. 24 is a diagram illustrating an example of a hardware configuration in the advertisement server device that configures the advertisement distribution system according to the present embodiment. Processing characteristic of this embodiment will be described with reference to FIG.

  As shown in this figure, the advertisement server device of the present embodiment also has a “CPU” (2401), “main memory” (2402), “storage device” (1503), “ I / O "(2404) and the like.

  As described in the first embodiment, when an HTTP request is transmitted from a client terminal device to a certain web site, a URL indicated by the HTTP request is transmitted to the advertisement server device and received together with the HTTP request. Then, a rank table or the like is searched using the URL as a key, and the rank of the web page is stored at address 2 of “main memory”. Then, advertisement information corresponding to the stored rank is acquired and transmitted to the client terminal device.

  Further, according to the advertisement server device of the present embodiment, according to the rank transmission program, the rank of the web page stored at the address 2 of the “main memory” is further transmitted from “I / O” to the client terminal device. Condition.

    <Process flow>

  FIG. 25 is a flowchart illustrating an example of a flow of web page rank transmission processing in the advertisement distribution system according to the present embodiment. Since the calculation and management of the rank of the web page is the same as that of the first embodiment, the description thereof is omitted.

  As shown in this figure, first, a browser and a toolbar are activated on the client terminal device (step S2501). Then, in response to the user's operation input, an HTTP request is transmitted in order to execute access to a web page with a browser (step S2502). Then, the toolbar acquires the URL indicated by the HTTP request and transmits it to the advertisement server device (step S2503).

  In the advertisement server device, when a URL or the like is obtained (step S2504), the rank of the URL stored and managed in advance is referred to for the URL, and the rank of the web page is obtained by a CPU search process (step S2505).

  Then, the advertisement information is acquired in accordance with the rank of the web page from the advertisement information holding unit that stores the advertisement information in association with the rank (step S2506), and the acquired advertisement information and the web page acquired in step S2505 are acquired. The rank is returned to the client terminal device (step S2507).

  The client terminal device receives the advertisement information returned from the advertisement server device in this way and the rank of the web page (step S2508), and displays the advertisement and the rank on the display based on the received advertisement information. (Step S2509).

    <Brief description of effect>

  As described above, the advertisement distribution system of the present embodiment displays the rank of the web page on the browser of the client terminal device, or reads out the rank with automatic voice or the like when accessing the client. The rank of the terminal device can be notified to the user.

  Example 5

    <Overview>

  As in the first embodiment, the present embodiment is an advertisement distribution system that calculates the rank of a web page according to viewing time and distributes an advertisement according to the rank. Alternatively, as in the second and third embodiments, the web page A is accessed by using, adding, or prefetching the rank of the web page A such as a hyperlink destination of the web page A, for example. It is an advertisement delivery system provided with the function to determine the delivery advertisement at the time. Or it is an advertisement delivery system provided with the function to transmit the rank of a web page to a client terminal device similarly to Example 4.

  And the difference from the said Example is a point which is not limited to acquisition with a toolbar in this Example about acquisition of the browsing information collected in order to determine the rank. That is, the advertisement distribution system according to the present embodiment is characterized in that browsing information is acquired in the client terminal device by using, for example, the browser itself or other applications that operate separately in the background of the browser.

  In the following description, an example of a configuration in which browsing information is collected without using a toolbar in a system that performs advertisement distribution in consideration of the link destination rank as in the second embodiment will be described. For this reason, the description of the configuration in which the toolbar is not used in the same configuration as in the first embodiment and 3 and 4 is omitted, but the basic configuration is the same as that described below.

    <Functional configuration>

  FIG. 26 is a diagram illustrating an example of functional blocks in the advertisement distribution system according to the present embodiment. As shown in this figure, the advertisement distribution system according to the present embodiment includes a “client terminal device” (2600) and an “advertisement server device” (2610). The “client terminal device” (2600) includes a “browsing information acquisition unit” (2601), a “browsing information transmission unit” (2602), an “advertisement information reception unit” (2603), and an “advertisement display unit” ( 2604).

  The above-described configuration requirements are the same as the configuration requirements of the same name described in the above embodiment except that they are not included in the “toolbar operation unit” of the second embodiment. Omitted.

  In other words, by adopting the above configuration, in the present embodiment, browsing information is acquired, transmitted, advertisement information is received, displayed, and the like by a configuration other than the toolbar.

  The “advertising server device” (2610) includes a “browsing information receiving unit” (2611), an “information management unit with web blank” (2612), an “advertisement information holding unit” (2613), Advertising information transmission unit "(2614). The “browsing information receiving unit”, “web blanked information management unit”, “advertising information holding unit”, and “second advertising information transmitting unit” are the same as the configurations of the same names described in the above embodiment. Therefore, the explanation is omitted.

  With such a configuration, the advertisement distribution system according to the present embodiment distributes advertisements using the rank of the link destination of the web site accessed by the client terminal device by using a configuration other than the toolbar, as in the second embodiment. be able to.

  Further, the advertisement server device of the advertisement distribution system according to the present embodiment may be configured to further include “priority transmission means” having the same configuration as that of the third embodiment, for example. As a result, a process of predicting the next access destination on a certain web page in advance from the display transition ratio calculated for each site in advance and displaying an advertisement for the next web page having a high transition ratio in advance is executed. May be.

    <Process flow>

  FIG. 27 is a flowchart illustrating an example of the flow of web page rank calculation processing in the advertisement distribution system according to the present embodiment. Note that the steps shown below may be processing steps that constitute a program for controlling a computer recorded on a medium.

  As shown in this figure, first, a browser is activated on the client terminal device (step S2701). Then, in response to a user input operation or the like, browsing of the web page by the browser is controlled (step S2702). Then, for example, browsing information including display time is acquired by, for example, the browser itself using an internal clock (step S2703), and the browsing information is transmitted to the advertisement server device (step S2704).

  In the advertisement server device, when the browsing information transmitted in this way is received (step S2705), the CPU ranks the rank of the web page according to the display time for each web page using the URL included in the browsing information. This is calculated by the calculation process (step S2706). The calculated web blanking information is stored and managed in a database or the like (step S2707).

  Next, an example of the flow of advertisement distribution processing using the rank of the web page calculated and managed in this way will be described.

  FIG. 28 is a flowchart illustrating an example of the flow of advertisement distribution processing according to the rank of a web page in the advertisement distribution system of the present embodiment. Note that the steps shown below may also be processing steps that constitute a program for controlling a computer recorded on a medium.

  As shown in this figure, first, a browser is activated on the client terminal device (step S2801). Then, in response to the user's operation input, an HTTP request is transmitted in order to execute access to a web page with a browser (step S2802). Then, along with the transmission, for example, a browser or the like transmits a URL indicated by the HTTP request to the advertisement server device (step S2803).

  In the advertisement server device, a URL or the like is acquired (step S2804), and a link destination URL linked to the URL is acquired using, for example, a table shown in FIG. 14 (step S2805). Subsequently, with respect to the acquired link destination URL, the rank table that is stored and managed is referred to, and the rank of the web page is acquired by the search process of the CPU (step S2806).

  Then, the advertisement information is acquired according to the rank of the web page from the advertisement information holding unit that stores the advertisement information in association with the rank (step S2807), and the acquired advertisement information is returned to the client terminal device. (Step S2808).

  The client terminal device receives the advertisement information returned from the advertisement server device in this way (step S2809), and displays the advertisement on the display based on the received advertisement information (step S2810).

    <Brief description of effect>

  As described above, the advertisement distribution system according to the present embodiment can distribute advertisements by using the rank of the link destination of the web site accessed by the client terminal device, as in the second embodiment, by using a configuration other than the toolbar. .

The figure showing an example of the display screen of the client terminal device which comprises the advertisement delivery system of Example 1. The figure showing an example of the database for advertisement delivery managed by the advertisement server apparatus of Example 1. The figure showing an example of the functional block in the advertisement delivery system of Example 1. The figure showing an example of the browsing information acquired with the client terminal device of Example 1. The figure showing an example of the advertisement display on the display by the advertisement display means of the client terminal device of Example 1. The figure showing an example of the table data for implement | achieving the advertisement information holding part of the advertisement server apparatus of Example 1. The figure showing an example of the table data of the attribute information of the user previously registered into the advertisement server apparatus of Example 1. Schematic showing an example of the hardware constitutions of the client terminal device which comprises the advertisement delivery system of Example 1. FIG. Schematic showing an example of the hardware constitutions of the advertisement server apparatus which comprises the advertisement delivery system of Example 1. FIG. The flowchart showing an example of the flow of a web page rank calculation process in the advertisement distribution system according to the first embodiment. The flowchart showing an example of the flow of the advertisement delivery process according to the rank of a web page in the advertisement delivery system of Example 1. Conceptual diagram illustrating an example of advertisement distribution by the advertisement distribution system according to the second embodiment. The figure showing an example of the functional block in the advertisement delivery system of Example 2. The figure showing an example of the table data utilized for the process for specifying the link destination web page by the 2nd advertisement information transmission part of the advertisement server apparatus of Example 2. FIG. The figure showing an example of the hardware constitutions in the advertisement server apparatus which comprises the advertisement delivery system of Example 2. The flowchart showing an example of the flow of the advertisement delivery process according to the rank of a web page in the advertisement delivery system of Example 2. A conceptual diagram showing an example of advertisement distribution in an advertisement distribution system of Example 3. The figure showing an example of the functional block in the advertisement delivery system of Example 3. The conceptual diagram for demonstrating an example of the calculation process of the transition ratio by the statistical analysis in the advertisement server apparatus of Example 3 The figure showing an example of the hardware constitutions in the advertisement server apparatus which comprises the advertisement delivery system of Example 3. The flowchart showing an example of the flow of the advertisement delivery process using web page display transition information in the advertisement delivery system of Example 3. FIG. 9 is a conceptual diagram illustrating a display example of a web page on a browser of a client terminal device in the advertisement distribution system according to the fourth embodiment. The figure showing an example of the functional block in the advertisement delivery system of Example 4. The figure showing an example of the hardware constitutions in the advertisement server apparatus which comprises the advertisement delivery system of Example 4. 10 is a flowchart illustrating an example of a flow of web page rank transmission processing in the advertisement distribution system according to the fourth embodiment. The figure showing an example of the functional block in the advertisement delivery system of Example 5. 10 is a flowchart illustrating an example of a flow of web page rank calculation processing in the advertisement distribution system according to the fifth embodiment. The flowchart showing an example of the flow of the advertisement delivery process according to the rank of a web page in the advertisement delivery system of Example 5.

Explanation of symbols

0300 Client terminal device 0301 Browsing information acquisition unit 0302 Browsing information transmission unit 0303 Advertisement information reception unit 0304 Advertisement display unit 0305 Toolbar operation unit 0306 Browser operation unit 0310 Advertising server device 0311 Browsing information reception unit 0312 Information management unit with web blank 0313 Advertising information Holding unit 0314 First advertisement information transmission unit

Claims (8)

Browsing information acquisition means for acquiring browsing information including display time for each web page from a browser;
Browsing information transmitting means for transmitting the acquired browsing information to the advertisement server device;
Advertisement information receiving means for receiving advertisement information from the advertisement server device;
A client terminal device having advertisement display means for displaying an advertisement on a display based on the received advertisement information;
A browsing information receiving unit for receiving browsing information from the client terminal device;
A web blank information management unit that manages web blank information that ranks web pages according to display time for each web page obtained from browsing information;
An advertising information holding unit that holds advertising information in association with ranks;
A first advertisement information transmission unit that acquires advertisement information according to the rank of the web page displayed by the client terminal device from the advertisement information holding unit and transmits the advertisement information to the client terminal device;
A second advertisement information transmitting unit that acquires advertisement information according to the rank of the web page linked to the web page displayed by the client terminal device from the advertisement information holding unit and transmits the advertisement information to the client terminal device. An ad server device ;
An advertising distribution system consisting of When there are a plurality of web pages linked to the displayed web page, the second advertisement information transmission unit of the advertisement server device statistically analyzes the web page display transition information obtained based on the received browsing information. The advertisement distribution according to claim 1 , further comprising: a priority transmission unit that acquires advertisement information corresponding to a rank of a web page with the highest link destination display probability obtained from the advertisement information holding unit and transmits the advertisement information to the client terminal device. system. The advertisement distribution system according to claim 1 or 2 , wherein the advertisement server device further includes a web blank information transmitting unit that transmits the web blank information managed by the web blank information management unit to the client terminal device. . The client terminal device
Including browsing information acquisition means, browsing information transmission means, advertisement information reception means, and advertisement display means,
The advertisement delivery system according to any one of claims 1 to 3 , further comprising a toolbar operation unit that operates a toolbar that can be displayed simultaneously with a browser. A method for controlling an advertisement distribution system comprising a client terminal device and an advertisement server device,
At the client terminal device
A browsing information acquisition step for acquiring browsing information including display time for each web page from a browser;
A browsing information transmission step of transmitting the acquired browsing information to the advertisement server device;
An advertisement information receiving step for receiving advertisement information from the advertisement server device;
An advertisement display step of displaying an advertisement on the display based on the received advertisement information is performed by computer information processing,
In the advertisement server device having the advertisement information holding unit that holds the advertisement information in association with the rank,
A browsing information receiving step for receiving browsing information from the client terminal device;
A web blank information management step for managing web blank information obtained by ranking the web pages according to the display time for each web page obtained from the browsing information;
A first advertisement information transmitting step of acquiring advertisement information corresponding to the rank of the web page displayed by the client terminal device from the advertisement information holding unit and transmitting the advertisement information to be displayed in the advertisement display step of the client terminal device;
The second advertisement that is sent from the advertisement information holding unit so that the advertisement information according to the rank of the web page linked to the web page displayed by the client terminal device is displayed and displayed in the advertisement display step of the client terminal device. A method for controlling an advertisement distribution system, wherein the information transmission step is executed by computer information processing. The second advertisement information transmission step of the advertisement server device statistically analyzes the web page display transition information obtained based on the received browsing information when there are a plurality of web pages linked to the displayed web page. Including a priority transmission step of acquiring advertisement information corresponding to the rank of the web page with the highest link display probability obtained from the advertisement information holding unit and transmitting the advertisement information to be displayed in the advertisement display step of the client terminal device, The method of controlling an advertisement distribution system according to claim 5, which is executed by information processing of a computer. At the advertisement server device, executes the further processing of the computer a web information transmitting step ranked for transmitting web ranking information managed by web ranking information management step to the client terminal apparatus according to claim 5 or 6. A method for controlling the advertisement delivery system according to 6 . At the client terminal device
A browsing information acquisition step, a browsing information transmission step, an advertisement information reception step, and an advertisement display step,
The method for controlling an advertisement distribution system according to any one of claims 5 to 7 , further causing a computer to execute a toolbar operation control step for controlling a toolbar that can be displayed simultaneously with a browser.

Images