JP4522543B2 - Ad delivery management server - Google Patents

Description

[0001]
[Industrial technical field]
The present invention relates to a technique for optimizing advertisements to be distributed to sites on the Internet.
[0002]
[Prior art]
With the spread of the Internet, various sites are born, and users can browse desired sites according to their own preferences. These sites have sponsored advertising banner anchors. The user can access the linked site by clicking the advertisement banner of the information he / she wants to know or the product he / she wants to purchase, thereby obtaining desired information or the like.
[0003]
For users, there is a large gap in the information and products they are interested in depending on their attributes (for example, the age group to which they belong, sex, residential area, etc.) and preferences, so the advertising banners with high hit rates vary greatly depending on the site. Therefore, it is desirable to distribute an advertisement banner that matches the user's preference. In this way, in order to distribute an advertisement banner that matches the user's preference, user registration is performed at the site and the user's attributes are input. At the time of subsequent access, it is practical to distribute advertisements that match user attributes by specifying the user using a cookie.
[0004]
[Problems to be solved by the invention]
By the way, in recent years, access via the Internet by mobile terminals such as mobile phones and PDAs has become possible, and so many users have been acquired. However, in the Internet using i-mode (registered trademark), EZweb (registered trademark), and Jsky (trademark) web, cookies cannot be used to reduce the amount of data.
Therefore, when the mobile phone accesses the site, the user cannot be authenticated by a simple method, and as a result, there is a problem that advertisement distribution cannot be appropriately realized.
[0005]
An object of the present invention is to provide a technique for distributing an advertisement that matches a user's preference when accessed by a mobile terminal.
[0006]
[Means for Solving the Problems]
An object of the present invention is an advertisement distribution method in which a predetermined advertisement banner is pasted on an advertisement space in contents of various sites and the contents are distributed to a user's mobile terminal. Accepting the image data or text data of the advertisement and the attribute of the user to whom the advertisement is to be distributed, associating them with each other and storing them in the banner directory, and at the time of registration from the user's mobile terminal, Accepting, assigning a unique URL that is a unique URL of the user, storing the user attribute and the unique URL in association with each other, transmitting the unique URL to the user's mobile terminal, Register the unique URL as an address to be accessed when the browser of the user's mobile terminal is started When the user's portable terminal is accessed and the access by the unique URL is performed, the corresponding user attribute is referred to, and an advertisement banner matching the user attribute is extracted from the banner directory. And an advertisement distribution method comprising: a step of pasting the content in an advertisement space of the content and transmitting the content to the mobile terminal of the user.
[0007]
According to the present invention, at the time of user registration, the attributes of the user of the mobile terminal are stored, the unique URL is transmitted to the mobile terminal, and this is registered as an address to be accessed when the browser of the mobile terminal is activated. Therefore, the user of the portable terminal can be specified by the unique URL at the time of access. Thereby, an appropriate advertisement can be selected with reference to the registered user attribute.
[0008]
In a preferred embodiment of the present invention, when there is an access by a unique URL, a default page corresponding to the unique URL and including a content menu is transmitted to the user's mobile terminal; In response to receiving information for selecting any of the above from the mobile terminal of the user, and accessing the content, and pasting the extracted advertisement banner into the advertisement space of the acquired content .
According to this embodiment, when the user's mobile terminal selects desired content from the menu included in the default page, an image in a format in which a predetermined advertisement is pasted on the content is supplied to the user's mobile terminal. It becomes possible.
[0009]
In a further preferred embodiment of the present invention, the advertisement banner extraction compares the user attribute associated with the advertisement banner stored in the banner directory with the user attribute associated with the user's mobile terminal and has a high degree of matching. It is configured to select an advertising banner.
[0010]
According to another embodiment of the present invention, an advertisement delivery method presents one or more sites to be displayed as a default page when a unique URL is assigned, and allows a user of the mobile terminal to select a desired site. When there is an access by a unique URL and an urging step, the selected site is accessed, and an advertisement banner matching the user attribute is extracted from the banner directory by referring to the corresponding user attribute. And pasting it on the advertisement space of the content transmitted from the selected site and transmitting it to the user's portable terminal.
Accordingly, it is possible to omit the transmission of the default page to the user's mobile terminal, access the content, and supply the content with an appropriate advertisement pasted to the user's mobile terminal.
[0011]
In a further preferred embodiment of the present invention, at the time of registering an advertisement, information relating to the distribution period and / or the number of distributions is received and stored in the banner directory in association with each other, taking the distribution period and the number of distributions into account. The advertisement banner is extracted. Accordingly, it is possible to appropriately distribute advertisements according to a placement plan based on an advertisement campaign or the like.
Another object of the present invention is an advertisement distribution management server that pastes a predetermined advertisement banner in an advertisement space in contents of various sites and executes processing necessary for distributing the contents to a user's mobile terminal. And receiving at least the image data of the advertisement and the attribute of the user to whom the advertisement is to be distributed, registering the advertisement, and storing the image data or text data of the advertisement and the user attribute in association with each other Accepting a banner directory, information for identifying the user's portable terminal, and a user attribute, giving a unique URL that is unique to the user, transmitting the unique URL to the user's portable terminal, User registration means for prompting registration as an address to be accessed when the browser is started, and the user attribute And a user database that associates and stores a unique URL, and when there is an access by the unique URL from the user's portable terminal, an advertisement banner that matches the user attribute is referred to by referring to the corresponding user attribute, An advertisement distribution management server comprising: a banner extracting means for extracting from a banner directory; and a page composition means for pasting the extracted advertisement banner to the content advertisement space and transmitting it to the mobile terminal of the user Is achieved.
[0012]
DETAILED DESCRIPTION OF THE INVENTION
Hereinafter, embodiments of the present invention will be described with reference to the accompanying drawings. FIG. 1 is a block diagram showing a schematic configuration of an advertisement distribution system according to an embodiment of the present invention. As shown in FIG. 1, in the advertisement distribution system according to this embodiment, mobile terminals 12-1, 12-2,..., 12-n such as mobile phones and PDAs that can be connected to the Internet. In order to appropriately distribute advertisements, a distribution management server 14 is provided. In addition to the distribution management server 14, the Internet 16 includes a telephone service server 18 for connecting the mobile terminal 12 to the Internet 16, a server (rep server 20) provided in an internet advertising agency (rep), and various contents. Sites 22-1, 22-2,..., 22-m such as providers are connected.
The site 22 has a space (advertisement space) in which an advertisement banner is pasted in the content page, and sells the advertisement space to a company (advertiser).
[0013]
On the other hand, in the rep, various information related to advertisements from various companies 26-1, 26-2,. Therefore, Rep plans to purchase the advertising space. The information regarding the advertisement given from the advertisement agency 28 includes, for example, an advertisement period, an attribute of a user who should distribute the advertisement, and the like.
[0014]
The distribution management server 14 according to the present embodiment connects the site 22 that wants to sell the advertising space and the rep server 20 (company side) that wants to purchase the advertising space, so that it is appropriate for users of mobile terminals such as mobile phones and PDAs. Works to serve ads.
In order to realize this, in the distribution management server 14 according to the present invention,
(1) Site registration from site 22
(2) Registration of advertisement from rep server 20 and accompanying information
(3) Registration of mobile terminal users
First run
(4) Appropriate advertisements are distributed to mobile terminals.
[0015]
FIG. 2 is a block diagram showing the configuration of the distribution management server 14 according to the present embodiment. As shown in FIG. 2, the distribution management server 14 includes an interface (I / F) 32 that controls communication with the Internet 16, a site registration unit 34 that executes a process for registering a site such as a content provider, In accordance with processing from the site registration unit 36, a site information database (DB) 36 that stores information about the site, an advertisement registration unit 38 that registers advertisements from the rep server 20 and accompanying information, and processing of the advertisement registration unit 38 In accordance with the banner library 40 for storing necessary data (banner advertisement data), a user registration unit 42 for executing processing for registering a user of the mobile terminal, and a user for storing various data (user data) about the user DB44 and user reception that accepts access from mobile terminals and executes necessary processing 46, and in accordance with an instruction from the user reception unit 46, a banner extraction unit 48 that extracts appropriate banner advertisement data from the banner library 40, and an extracted advertisement banner is pasted on the content page to be sent to the mobile terminal A page composition unit 50 that generates a composite page, and a banner management unit 52 that manages the number of times an advertisement is displayed based on the number of banners pasted on the page.
[0016]
The processes (1) to (4) by the distribution management server 14 having such a configuration will be described below.
(1) Site registration
FIG. 3A is a flowchart showing an outline of site registration processing, and FIG. 3B is a diagram showing an example of a site registration form. As shown in FIG. 3A, after the line between the site 22 and the distribution management server 14 is connected, the site 22 transmits its own registration request to the distribution management server 14 (step 301). ). When this is accepted (step 311), the site registration unit 34 of the distribution management server 14 sends the site registration form (see FIG. 3 (b)) in which a necessary part is blank via the I / F 32 to the site. 22 is transmitted to the Internet 16 on the Internet 16 (step 312).
[0017]
In the site 22, the registration form is received (step 302), predetermined information is entered therein, and the completed registration form is transmitted to the distribution management server 14 (step 303). When the completed registration form is received (step 313), the site registration unit 34 assigns a site number for site management, and associates the information entered in the registration form with the site number in the site information DB 36. Remember.
[0018]
As a result, when there is an access from a mobile terminal so as to connect to the contents of the site as will be described later, as shown in FIG. 4, in the space (advertisement space) where the advertisement banner is pasted, to the distribution management server It is possible to embed link information.
[0019]
(2) Registration of advertisements and accompanying information
FIG. 5 is a flowchart showing an outline of advertisement registration processing. As shown in FIG. 5, in a state where communication between the rep server 20 and the distribution management server 14 is established, the rep server 20 transmits an advertisement registration request (step 501), and the distribution management server 14 When accepted (step 511), the advertisement registration unit 38 of the distribution management server 14 transmits an advertisement registration form in which a necessary part is blank to the rep server 20 via the I / F 32 on the Internet 16. (Step 512).
[0020]
In the rep server 20, predetermined information is entered in the accepted advertisement registration form (step 502), and image data or text data corresponding to the completed advertisement registration form and advertisement banner is sent to the distribution management server 14. It is transmitted (step 503). Information to be entered in the advertisement registration form includes at least a company name and user attributes. The user attribute is for indicating a user's consumption tendency, and may include, for example, sex, age group, occupation, region, and the like. In addition, the user attributes may include hobbies and the like. Further, the information to be entered may include a period during which the advertisement is distributed (distribution period) and a PV (Page View) indicating the number of times the advertisement banner is displayed.
[0021]
Upon receipt of these data (step 513), the advertisement registration unit 38 analyzes the information entered in the advertisement registration form and grasps the attributes of the user to be distributed (S514). The user attributes, distribution period, exposure PV, etc., and image data are stored in the banner library 40 in association with the company name (step 515).
[0022]
(3) Registration of mobile terminal users
FIG. 6 is a flowchart showing a user registration process according to the present embodiment.
A user registration request is transmitted from the portable terminal 12 to the distribution management server 14 with communication established via the telephone service server 18 between the portable terminal 12 and the distribution management server 14 (step 601). . When the distribution management server 14 accepts this, the user registration unit 42 of the distribution management server 14 sends a user registration form in which a necessary part is blank to the portable terminal 12 via the I / F 32 on the Internet 16. (Step 611).
[0023]
After the user of the mobile terminal 12 inputs necessary information by operating a key or the like, the completed user registration form is transmitted from the mobile terminal 12 to the distribution management server 14 via the telephone service server 18 and the Internet. (Steps 603 and 612). The information necessary for registration includes various information (for example, gender, age, occupation, region, etc.) indicating user attributes in addition to the name. The user attributes may include hobbies and the like. Here, it is desirable that the information indicating the user attribute corresponds to the information entered when registering the advertisement.
[0024]
When the filled-in user registration form is received (step 612), the user registration unit 42 analyzes the information filled in the form to identify information (for example, a telephone number) that identifies the user's mobile terminal, user attributes, and the like. And a unique URL of the user is assigned (step 613). This unique URL is stored in the user DB 44 in association with the user's telephone number or user attribute (step 614). Here, the unique URL is a URL uniquely given to the user's portable terminal (that is, to the user). In other words, the user can be specified by transmitting the URL address from the portable terminal.
Next, the user registration unit 42 encrypts the unique URL, and transmits the encrypted unique URL to the user's mobile terminal 12 via the I / F 32 on the Internet 16 (step 615). Here, it is desirable to send a message prompting registration as the default URL of the browser in the user's portable terminal at the same time.
[0025]
When the mobile terminal 12 receives the unique URL and the message for prompting the registration (step 604), the user operates the key of the mobile terminal 12 to register the URL as a default page at the time of starting the browser. User registration ends (step 605).
Note that user registration is not limited to registration using a registration form. For example, user registration may be performed by telephone voice using CTI (Computer telephony Integration).
[0026]
FIG. 7 is a diagram schematically illustrating a user registration procedure. As shown in FIG. 7, when the user registration forms filled in from Mr. A and Mr. B are received by the user registration unit 42, a unique URL is given to each of them (see symbols (1) and (2)), and The unique URL associated with the user name and the user attribute is stored in the user DB 44 (see reference numeral 701). In addition, an image prompting the user to register a unique URL is displayed on the screen of the mobile terminal 12 of each user (see reference numerals 702 and 703).
[0027]
(4) Content page and advertisement banner distribution to mobile devices
FIG. 8 is a flowchart showing communication and processing between the mobile terminal 12 and the distribution management server 14. When the browser is activated in the portable terminal 12 (step 801) and a connection request to the unique URL is transmitted to the distribution management server 14 via the telephone service server 18 and the Internet 16, the user reception unit of the distribution management server 14 46 creates a unique default page and transmits it to the user's portable terminal 12 (step 811).
[0028]
On the user's mobile terminal 12, the received unique default page is displayed (step 803). FIG. 9A is a diagram illustrating an example of a unique default page. As shown in FIG. 9A, the default page includes links to sites (see reference numerals 901 to 903). For example, when a user operates a key of the mobile terminal 12 to select a certain content (site) (step 804), the information, that is, a connection request to the site is received by the user reception unit 46 (step 812). ).
Next, the user reception unit searches the user DB 44 according to the received unique URL, and specifies information (for example, user attributes) related to the user having the unique URL (step 813). Thereafter, the user reception unit 46 transmits the user attribute to the banner extraction unit 48.
[0029]
The banner extraction unit 48 searches the banner library 40 and extracts an advertisement banner that matches the user attribute. As described above, in the banner library 40, the user attribute, distribution period, exposure PV, and image data or text data registered by the rep server 20 are stored. Therefore, the banner extraction unit 48 can select an advertisement banner with a high degree of matching of user attributes and acquire this image data or text data (step 814). Here, when an advertisement banner is selected, the banner management unit 52 executes necessary processing such as adding PV with respect to the extracted advertisement banner. In addition, the banner management unit 52 may check the distribution period and the exposure PV at any time, and delete data from the library 40 if the period has passed or the scheduled number of distributions has been exceeded.
[0030]
In addition to or simultaneously with step 814, the user reception unit 46 transmits a connection request to the site designated by the user (step 815), and accepts the content transmitted in response thereto (step 815). 816). The form of the content accepted in step 716 is shown in FIG. In this way, the advertisement page 911 is provided at a predetermined position on the content page, and the advertisement banner image data or text data extracted by the banner extraction unit 48 is pasted thereto. .
[0031]
The page composition unit 50 completes the content by pasting the image data acquired by the banner extraction unit 48 in step 814 to the page of the content received by the user reception unit 46 in step 816 (step 817). The content page thus created is transmitted to the mobile terminal 12 over the Internet 16 via the I / F 32 (step 818). The portable terminal 12 receives the page data and displays it on the screen of the display device (step 805). Here, the advertisement banner selected according to the user attribute is pasted on the advertisement frame of the page of the content displayed on the screen of the display device. For example, as shown in FIG. 9 (c), for example, a car advertisement is pasted on the above-mentioned Mr. A. On the other hand, as shown in FIG. , A job advertisement is pasted.
[0032]
FIG. 10 is a diagram schematically illustrating a content distribution procedure. When Mr. A and Mr. B described above access the distribution management server 14 by using a unique URL (see symbols (1) and (2)), a default page is displayed on the screen of the display device of the portable terminal. (Refer to reference numerals 1001 and 1002). It should be noted here that both default pages are the same at first glance, but their URLs are different (both are unique URLs). Therefore, even when a certain site (AAA.com) is designated, the URLs are different from each other (see symbols (3) and (4)). For example, an advertisement banner of an advertisement (for example, a car advertisement) matching the attribute of Mr. A is pasted on the content page of Mr. A (see reference numeral 1003), while on the content page of the university student B, , An advertisement banner of an advertisement (for example, a job advertisement) that matches the attribute of Mr. B can be pasted, and a content page with an appropriate advertisement banner pasted can be transmitted to each mobile terminal.
[0033]
When the user selects a link of a certain site (for example, AAA.com) and requests the next page in the certain site, the processing after the connection request reception (step 812) by the distribution management server is repeated.
As described above, according to the present embodiment, when the user is registered in the distribution management server 14 together with information including the attribute, a unique URL is given to the mobile terminal of the user. Therefore, when accessing the distribution management server 14, the user and its attribute can be specified by this URL, an advertisement banner matching the attribute is selected, and this is pasted on the content page requested by the user. It becomes possible to deliver.
[0034]
The present invention is not limited to the above embodiments, and various modifications can be made within the scope of the invention described in the claims, and these are also included in the scope of the present invention. Needless to say.
For example, in the embodiment, when the mobile terminal accesses the distribution management server 14, a default page is displayed on the browser, and a predetermined site is selected from a menu in the default page. However, the present invention is not limited to this, and the present invention can also be applied when a user directly accesses a site.
[0035]
More specifically, first, at the time of registration, when the distribution management server 14 transmits a unique URL to the mobile terminal 12 (see step 615 in FIG. 6), a menu listing registered sites is transmitted. In the portable terminal 12, a desired one of them may be selected and set to be accessed at the time of activation.
Here, it is assumed that the unique URL given to the user's mobile terminal is “www.MOBAD.com/abcdef.html”, and the original URL of the site selected by the user is “BBB.com”. On the user side, it seems as if “BBB.com” is registered, but the URL set in the browser is actually the distribution management server 14 as “www.MOBAD.com/BBBBbcdef.html”. It becomes the form that intervenes.
[0036]
Alternatively, the site itself having the URL “www.com” may include a user registration page. Also in this case, the URL is not “www.MOBAD.com” but “www.MOBAD.com/BBBabcdef.html”.
[0037]
In the present embodiment, the distribution management server 14 and the rep server 20 are separated, but the present invention is not limited to this.
In the present specification, the function of one means may be realized by two or more physical means, or the function of two or more means may be realized by one physical means.
[0038]
【The invention's effect】
According to the present invention, it is possible to provide a technique for distributing an advertisement that matches a user's preference when accessed by a mobile terminal.
[Brief description of the drawings]
FIG. 1 is a block diagram showing a schematic configuration of an advertisement distribution system according to an embodiment of the present invention.
FIG. 2 is a block diagram showing a configuration of a distribution management server 14 according to the present embodiment.
FIG. 3A is a flowchart showing an outline of a site registration process according to the present embodiment, and FIG. 3B is a diagram showing an example of a site registration form.
FIG. 4 is a diagram illustrating a state in which link information to a distribution management server is embedded in an advertisement space in content.
FIG. 5 is a flowchart showing an outline of advertisement registration processing according to the embodiment;
FIG. 6 is a flowchart showing user registration processing according to the present embodiment.
FIG. 7 is a diagram schematically illustrating a user registration procedure according to the present embodiment.
FIG. 8 is a flowchart showing communication and processing between the mobile terminal and the distribution management server in the present embodiment.
FIG. 9 is a diagram showing an example of an image displayed on the screen of the display device of the portable terminal according to the present embodiment.
FIG. 10 is a diagram schematically illustrating a content distribution procedure according to the present embodiment.
[Explanation of symbols]
12 Mobile devices
14 Distribution management server
32 interfaces
34 Site Registration Department
36 Site information DB
38 Advertising Registration Department
40 banner library
42 User Registration Department
44 User DB
46 User reception
48 Banner extractor

Claims (4)

An advertisement distribution management server that pastes a predetermined advertisement banner in an advertisement space in contents of various sites and executes processing necessary for distributing the contents to a user's mobile terminal,
Ad registration means for accepting at least the image data or text data of the advertisement and the attribute of the user to whom the advertisement is to be distributed, and registering the advertisement;
By the advertisement registration unit, a banner libraries in association with said user attributes and image data or text data of the advertisement,
Accepting a user attribute that is information specifying the user's portable terminal and information indicating the user's consumption tendency , assigning a unique URL that is unique to the user, and transmitting the unique URL to the user's portable terminal User registration means for prompting registration of the URL as an address to be accessed when the browser is started;
A user database in association with said unique URL and the user attribute,
When accessed by the unique URL, a default page corresponding to the unique URL and including a default page including the content menu is transmitted to the mobile terminal of the user, and any one of the contents In response to receiving information for selecting the user from the mobile terminal, user accepting means for accessing the content;
When the information for selecting the content is received , the user database is referred to, the user attribute corresponding to the unique URL is specified, and the advertisement banner matching the specified user attribute is extracted from the banner library. Banner extraction means to
An advertisement distribution management server comprising: a page composition unit that pastes an extracted advertisement banner on an advertisement space of acquired content and transmits the pasted advertisement banner to the mobile terminal of the user. The banner extraction means is
The user attribute related to the advertisement banner stored in the banner library is compared with the user attribute related to the mobile terminal of the user, and an advertisement banner having a high matching degree is selected. The advertisement delivery management server according to claim 1. It said user registration means, upon application of the specific URL, presents one or more sites to be displayed as a default page is configured to select the desired sites on the user's mobile device prompting Suyo,
The banner extracting means, when there is access by the specific URL, along with access to the selected site, by referring to the corresponding user attribute, an ad banner that matches the user attribute, the banner library Is configured to extract from
Said page synthesizing means, paste the ad banner ad space of the content transmitted from the selected site, ad delivery according to claim 1, characterized by being configured to transmit to the mobile terminal of the user Management server . The advertisement registration means is configured to accept information related to a distribution period and / or the number of distributions at the time of registration of the advertisement, and store them in a banner library in association with each other .
The advertisement distribution management server according to any one of claims 1 to 3, wherein the banner extraction unit is configured to extract an advertisement banner in consideration of the distribution period and the number of distributions.

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