JP4192603B2 - Advertisement delivery system and advertisement delivery method - Google Patents

Description

[0001]
BACKGROUND OF THE INVENTION
The present invention relates to an advertisement distribution system and an advertisement distribution method for displaying an advertisement on an electronic advertisement medium such as a plasma display panel installed in a station yard or platform, and in particular, an advertisement that is most suitable for passengers staying in a station. The present invention relates to an advertisement distribution system and an advertisement distribution method that can be selected and displayed.
[0002]
[Prior art]
Various advertisements are displayed in many places on the premises and platforms of stations used by many passengers. For example, a station stand (a medium that is opposite to the platform and can be seen naturally while waiting for a train), a station beam (a poster advertisement using a wall or a special frame inside the station premises), a platform or a premises There are many advertisements with electric signboards installed on the wall. Advertisers who want to post advertisements on station premises or platforms pay advertisement fees according to the fee structure divided according to the form of advertisement, advertisement posting position, advertisement size (area), advertisement posting period, etc. Post.
[0003]
However, the conventional advertisement in the station has the following problems.
・ The station user group continues to change depending on the time (early morning, work hours, school hours, noon, return time), station location, etc., but the advertisement display may change depending on the passenger class. difficult.
・ Even if the user is assumed and the advertisement is switched according to the time, the passenger class changes depending on the day of the week, the weather, etc., and the passenger class cannot be accurately grasped.
-It is difficult to display targeted advertisements because it is impossible to accurately grasp the user group (passenger class) of the station.
In this way, as an advertiser, there is a demand to show advertisements as efficiently as possible only to the passengers who want to target, but since only the same information can always be provided, how much is posted by posting posters etc. I couldn't predict whether the appeal would go up. Despite that, I had to pay a certain amount of advertising fees.
[0004]
On the other hand, due to the recent progress of IT technology (information technology integrating computer system and network), the following situation has arisen.
・ The use of commuter passes as IC cards is progressing, and many users are being acquired. Also, integration with prepaid cards is progressing, and it is expected that the number of visitors with IC card commuter passes will increase.
-Large-scale plasma display panels, electronic paper, and the like have been developed as advertisement display media, and these rewritable advertisement display media can be used.
In addition, stations are attracting attention as places for installing hot spots (public area wireless LAN services (IEEE802.11b standard, etc.)).
[0005]
Therefore, for advertisements in the station premises, information on passengers (eg, age, gender, etc.) should be grasped, and the plasma display panel etc. should be actively used to display advertisements that best suit the passengers in a timely manner. Has come to be desired.
[0006]
As a prior art for grasping the attribute information of the passenger class and displaying an advertisement, for example, there is an invention disclosed in Patent Document 1 “Information Distribution Device and Recording Medium”.
In the invention disclosed in Patent Document 1, an automatic ticket gate terminal reads a commuter pass ID from a commuter pass presented by a passenger who gets on and off the train at each station, and transmits the read commuter pass ID to an advertisement distribution server. Then, the advertisement distribution server acquires the attribute information of the passenger based on the received commuter pass ID, totals the acquired attribute information for each means of transportation, and selects the advertisement data for each train based on the totaled attribute information Then, the selected advertisement data is distributed to the in-vehicle terminal, and the distributed advertisement data is reproduced on the train by the in-vehicle terminal.
Also, passenger attribute information is acquired based on terminal identification information automatically transmitted by mobile phones held by passengers in the train, the acquired attribute information is aggregated for each means of transportation, and the train is based on the aggregated attribute information. A technique for selecting an advertisement for each and distributing the selected advertisement data to an in-vehicle terminal is also disclosed.
[0007]
However, while the invention disclosed in Patent Document 1 is an invention that targets advertisements displayed in transportation means such as trains, the present invention is a terminal (electronic advertisement medium) installed at a station. The invention is an invention that distributes advertisements to the Internet, and has a different use from the invention of Patent Document 1, and the present invention is an invention that is an alternative to the existing station flash advertisement and can be introduced in units of stations. The point is different. Further, the present invention estimates the time when passengers get on the train based on passenger commuter pass information and timetable information, predicts the passenger layer staying in the station premises, and the advertisement suitable for the passenger layer staying in the station premises Is different from the invention of Patent Document 1 in its purpose and use.
[0008]
[Patent Document 1]
JP 2002-157502 A
[0009]
[Problems to be solved by the invention]
The present invention has been made to solve the above-described problems, and the object of the present invention is to stay in a station when an advertisement is displayed on an electronic advertisement medium such as a plasma display panel installed in a station yard or platform. It is an object to provide an advertisement distribution system and an advertisement distribution method that can select and display an advertisement that best suits a passenger group and that can determine an advertisement fee based on a ratio of accumulated display time.
[0010]
[Means for Solving the Problems]
The present invention solves this problem, and the invention according to claim 1 is an advertisement distribution system for distributing advertisement information to an electronic advertisement medium installed at a station, and a commuter pass inserted in a ticket gate From the commuter pass information acquisition means for reading the section information and the passenger attribute information, the direction estimation means for estimating the direction of the train on which the passenger gets based on the read section information, the estimated direction and the passenger The departure time estimation means for estimating the expected departure time of the train on which the passenger is boarded by referring to a diagram information database storing the departure time of the train for each direction based on the entry time at which the passenger entered, and the entry time By referring to the staying passenger database, and the staying passenger information writing means for writing the expected departure time and the passenger attribute information to the staying passenger database. Passenger attribute ratio calculating means for determining the ratio of passenger attributes estimated to stay in the station, and advertisement selecting means for selecting advertisements to be sent according to the ratio determined by the passenger attribute ratio calculating means. Preparation When the station is an intermediate station in the section indicated by the section information, the direction estimating means estimates that the station heads in the direction away from the address of the passenger attribute information in the morning and heads in the opposite direction in the afternoon. To estimate This is an advertisement distribution system characterized by the above.
[0011]
The invention of claim 2 of the present invention is an advertisement distribution method in an advertisement distribution system that distributes advertisement information to an electronic advertisement medium installed in a station, wherein section information and passenger attributes are obtained from a commuter pass inserted in a ticket gate. The commuter pass information acquisition procedure for reading information, the direction estimation procedure for estimating the direction of the train on which the passenger gets based on the read section information, the estimated direction and the entrance time when the passenger entered Based on the schedule information database storing the departure time of the train for each direction, the departure time estimation procedure for estimating the estimated departure time of the train on which the passenger gets, the entrance time, the expected departure time, and the By referring to the staying passenger information writing procedure and the staying passenger database to write the passenger attribute information to the staying passenger database, Including a passenger attribute ratio calculation procedure to determine the demographic ratio of passengers to be constant, according to the ratio obtained by the passenger attribute ratio calculation procedure, and a procedure advertisement selection for selecting an advertisement to be sent In the direction estimation procedure, when the station is in the middle of the section indicated by the section information, it is estimated that the station heads in the direction away from the address of the passenger attribute information in the morning, and in the reverse direction in the afternoon. Estimating to head This is an advertisement distribution method characterized by the above.
[0012]
According to claim 3 of the present invention, section information and passenger attribute information are obtained from a commuter pass inserted in a ticket gate in a computer in an advertisement distribution system that distributes advertisement information to an electronic advertisement medium installed in a station. Based on the read commuter pass information acquisition procedure and the read section information, the direction of the train on which the passenger gets is estimated. It is a direction estimation procedure, and when the station is an intermediate station in the section indicated by the section information, it is estimated that it goes in the direction away from the address location of the passenger attribute information in the morning, and goes in the opposite direction in the afternoon Estimate Based on the direction estimation procedure, the estimated direction and the entrance time when the passenger entered, by referring to the diagram information database storing the departure time of the train for each direction, the expected departure time of the train on which the passenger gets By referring to the staying passenger database, and the staying passenger information writing procedure for writing the entry time, the estimated departure time, and the passenger attribute information into the staying passenger database, In order to execute a passenger attribute ratio calculation procedure for determining a ratio for each passenger attribute estimated to stay, and an advertisement selection procedure for selecting an advertisement to be sent according to the ratio determined by the passenger attribute ratio calculation procedure This is a program.
[0013]
DETAILED DESCRIPTION OF THE INVENTION
Hereinafter, an advertisement distribution system according to an embodiment of the present invention will be described with reference to the drawings.
[0014]
FIG. 1 is a diagram for explaining the concept of an advertisement distribution system according to the present invention. In the advertisement distribution system of the present invention, when a passenger (user) 1 purchases a commuter pass, Provide personal information (passenger attribute information and section information) such as gender, use section, transit station, commute or school, record all or part of this personal information on a commuter pass, and issue a commuter pass. As the form of the commuter pass, the IC card type IC card commuter pass 2 is suitable because there is a large amount of information that can be recorded, but not limited to this, the magnetic card type magnetic card commuter pass 3 is used. it can.
[0015]
And when the user (passenger) 1 passes the ticket gate 10, personal information (passenger attribute passenger and section information) recorded on a commuter pass (IC card commuter pass 2, magnetic card commuter pass 3 etc.) is recorded. Acquire the passenger group staying in the station by attribute, distribute the information suitable for the current passenger group as appropriate, and display the advertisement.
[0016]
The procedure is generally performed as follows.
(1) Obtain personal information from commuter passes
Registered in the commuter passes 2 and 3 (personal information: gender, age, use station, transfer station, commuting, commuting, etc.) are acquired and recorded in the staying passenger DB 112.
[0017]
(2) Determination of passenger class
Based on the acquired passenger's personal information, the diagram information 110 is referred and the passenger layer currently staying at the station is determined. For example, as shown in FIG. 2, the number of passengers entering from the ticket gate 10 is added information (arrow line a), and the number of passengers on the up train (estimated value: arrow line b) and the number of passengers on the down train (estimated). Value: The number of passengers staying at the station is determined using the arrow line c) as subtraction information. In addition, for passengers staying, the ratio of the number of persons according to the personal attribute stratification condition is calculated. For example, when stratified by age and gender, the passenger class is determined as (A) 30s male-50%, (B) 20s female-30%, (C) 30s female-20%.
[0018]
(3) Selection of optimal advertisement and distribution of advertisement to each electronic advertising medium
In the advertisement information DB 113 shown in FIG. 1, advertisement information requested to be distributed by the advertiser 300 (advertising contents such as moving images, still images, music, and voices) is recorded, which is optimal for the current passenger group. An advertisement is selected from the advertisement information DB 113, distributed to an electronic advertisement medium such as the station advertisement display 200, and displayed.
For example, if (A) 30s male-50%, (B) 20s female-30%, (C) 30s female-20%, (A): (B): (C) , Provide advertising information suitable for each passenger class.
In addition, when a wireless LAN service (hot spot area) is installed at a station, an advertisement is distributed to a Web server (not shown) for the hot spot area, and the mobile terminal 212, PC (personal computer) 213, etc. Make ads visible.
[0019]
For collecting advertisement fees, the advertisement distribution system calculates the accumulated time of each advertisement provided for a certain period (for example, one month). Then, an advertising fee to be collected from the advertiser is determined based on the ratio of the accumulated display time. For example, the advertisement display price on the station advertisement display (electronic advertisement medium) 200 is 10 million yen per month, and the advertisement ratio throughout the month is (A) :( B) :( C) = 5: 3: 2. , 5 million yen, 3 million yen, and 2 million yen are collected from each advertiser.
[0020]
FIG. 3 is a diagram for explaining a processing procedure of the advertisement distribution system according to the present invention, and is a diagram for explaining a more detailed processing procedure of the advertisement distribution system of the present invention. In the advertisement distribution system shown in FIG. 3, advertisements are distributed (displayed) as follows.
[0021]
(1) Step S1
A passenger 1 who uses a train passes an IC card commuter pass 2 or a magnetic card commuter pass 3 to a ticket gate 10 at a station and heads for a platform. The ticket gate 10 reads the information recorded in the IC card commuter pass 2 or the magnetic card commuter pass 3 and acquires the personal information (section information and passenger attribute information) of the passenger 1. The personal information acquired by the ticket gate 10 is personal information recorded on the IC card commuter pass 2 or magnetic card commuter pass 3 by the passenger 1 in the commuter pass purchase application, and includes the following information, for example: .
·sex
·age
・ Use section (use station)
・ Via (via station: transfer station)
・ Commutation ticket types such as commuting and attending school
[0022]
(2) Step S2
The personal information read by the ticket gate 10 is transmitted to the advertisement distribution server 100 of the advertisement distribution system. The ticket gate 10 transmits personal information to the advertisement distribution server 100 each time a passenger 1 using a commuter pass passes.
[0023]
(3) Step S3
For each passenger who has passed through the ticket gate 10, personal information is registered in the staying passenger DB (database) 112. FIG. 6 is a diagram illustrating a data configuration example of the staying passenger DB 112. The staying passenger DB 1112 includes “personal information such as gender, age, and use section”, “entry time”, and “departure expected time” of the passenger. , "Direction (whether to take an up or down train)" is recorded.
[0024]
As a method of determining (estimating) the “direction”, for example, the following method can be used.
・ If this station is the station at the end of the commuter pass section → The direction toward the other station.
・ If this station is in the middle of the commuter pass section (meaning it is not the end), determine the direction using one of the following methods.
→ Head toward the longer section.
→ In the morning, move away from the address, and in the afternoon, reverse.
[0025]
Further, the “estimated departure time” can be obtained, for example, by the following method (“time A <time B” indicates that time B is a time after time A).
-Passenger admission time <departure time and the departure time of the latest train.
・ Or (Departure time + Standard required time from ticket gate to platform (pre-set)) <Departure time and the departure time of the latest train.
[0026]
(4) Step S4
The advertisement distribution server 100 periodically refers to the diamond information DB 111 and the staying passenger DB 112, associates “staying passenger information” with “diamond information”, and extracts passenger layers at the station. Moreover, the information of the extracted passenger layer is recorded on passenger layer DB114.
FIG. 5 is a diagram illustrating a data configuration example of the diagram information DB 111. For example, the following information is recorded in the diagram information DB 111.
・ Train ID
・ Direction (up / down type)
・ Departure time
・ Train destination
・ Train type (normal, express, limited express)
[0027]
As a method of classifying passenger groups, passengers staying at a station are extracted based on information recorded in the staying passenger DB 112, and attributes (gender, age (age), commuter pass are extracted from a set of extracted passengers. Calculate the ratio of passengers to each type.
Hereinafter, a specific example will be described.
8 and 9 are diagrams illustrating examples of data recorded in the passenger layer DB 114 in a certain station, where information on passenger layers staying in the station is periodically extracted, and information on passenger layers is extracted for each extraction time. This is an example recorded in the passenger layer DB 114. As information on passengers, it is extracted into “extraction time”, “by gender”, “by commuting / commuting”, and “by age”. In addition, the composition ratio for each passenger attribute is calculated and recorded. The example shown in FIGS. 8 and 9 is an example in which the passenger layer is extracted and recorded at 8:45, and then extracted and recorded at 9:00.
[0028]
The extraction is performed as follows.
In FIG. 8, the number of passengers of “male”, “10th generation”, “going to school” as of 8:45 is 15 (arrow line a).
・ Because the descending train departs at 8:50, the number of passengers who entered the station from 8:45 to 8:50 (“male”, “10th generation”, “commuting” passenger class) is extracted. Since the number of passengers is three, the number of passengers in the station is +3 (arrow line b).
-Since the descending train departs at 8:50, the number of people expected to get on this train is extracted, and the number of passengers is 8 (estimated value), so the number of passengers in the station is- Eight people (arrow line c).
・ The number of passengers who entered the station from 8:50 to 9:00 (“male”, “10th generation”, “commuting” passenger class) is extracted, and the number of passengers is 2, so the station The number of passengers is +2 (arrow line d).
・ The number of passengers at 9:00 is calculated as follows for 15 passengers at 8:45.
Number of passengers at 9: 00 = 15 + 3-8 + 2 = 12
Therefore, the number of passengers at the time of 9:00 is estimated to be 12 (arrow line e).
[0029]
(5) Step S5
With reference to the passenger layer DB 114 and the advertisement information DB 113, an advertisement that best matches the passenger layer staying at the station is selected.
For example, in the example shown in FIGS. 8 and 9, at 8:45, the composition ratio by passenger attribute is “male commuter, 30s, 26%”, “male commuter, 20s, 13 % ”Has a high composition ratio (arrow line f (FIG. 8)), and this composition ratio is also applied to the content and display time of the advertisement.
Male commuters 20s: Male commuters 30s = 33%: 67%
・ Similarly, at the time of 9:00, “male commuter, 20s and 30s” (arrow line g (FIG. 8)) and “female commuter, 20s and 30s” (with arrows) Since the composition ratio of the passenger layer of line h (FIG. 9) is high, the advertisement for these passenger layers is selected.
FIG. 7 is a diagram illustrating a data configuration example of the advertisement information DB 113. For example, the following information is recorded in the advertisement information DB 113.
・ Advertisement ID
・ Advertiser
・ Advertisement delivery period
・ Target demographics (male / female, age, commuting / school)
・ Advertising content (video, still image, music, audio, etc.)
[0030]
(6) Step S6
The advertisement selected in step S5 is extracted from the advertisement information DB 113 and displayed on an electronic advertisement medium such as the station advertisement display 200.
[0031]
(7) Step S7
Further, when the hot spot area 210 is set using the access point 211, advertisement information distributed to the mobile terminal 212 or the like is set in the hot spot Web server 115.
[0032]
As described above, the processing procedure of the advertisement distribution system according to the present invention has been described. The passenger layer is extracted for each platform of the station (for example, the first line platform, the second line platform, etc.), and the advertisement selection is performed for each platform and It can also be selected for each installation position of the electronic advertisement medium.
[0033]
FIG. 4 is a diagram showing a functional configuration example of the server (advertisement distribution server 100) of the advertisement distribution system, and shows functions directly related to the present invention.
[0034]
The commuter pass information acquisition function 101 is a function for reading the personal information (passenger attribute information and section information) recorded in the commuter pass from the commuter pass inserted in the ticket gate 10 and receiving it by the advertisement distribution server 100. .
The direction estimation function 102 is a function that estimates the “direction” of the train on which the passenger gets based on the read “section information”.
The departure time estimation function 103 refers to the diagram information DB 111 that stores the departure time of the train for each direction based on the “direction” estimated by the direction estimation function 102 and the “entry time” when the passenger entered. This is a function for estimating the “estimated departure time” of the train on which the passenger rides.
The stay passenger information writing function 104 is a function for writing “entry time”, “departure expected time”, and “passenger attribute information” in the stay passenger DB 112.
The passenger attribute ratio calculation function 105 is a function for obtaining a “ratio by passenger attribute” that is currently estimated to stay at the station by referring to the stay passenger DB 112.
The advertisement selection function 106 is a function for selecting an advertisement to be sent according to the “ratio by passenger attribute” obtained by the passenger attribute ratio calculation function 105. The selected advertisement is displayed on, for example, a station advertisement display (electronic advertisement medium) 200 installed in a station yard or platform.
The website function 107 is a function for setting advertisement information to be distributed to the mobile terminal 212 or the like on the hot spot website when the hot spot area 210 is set using the access point 211.
[0035]
FIG. 10 is a block diagram showing a configuration example of the advertisement distribution server 100, and shows a part directly related to the present invention. In FIG. 10, 100 is an advertisement distribution server of the advertisement distribution system, 4 is a communication network such as a local area LAN, 121 is a communication interface for connecting the advertisement distribution server 100 and the communication network 4, and 122 is the entire advertisement distribution server 100. A control unit that performs overall control, 130 is a processing program unit, 115 is a hot spot Web server in the advertisement distribution server 100, and the other reference numerals are the same as those in FIGS.
[0036]
The processing program unit 130 includes the following processing units.
The commuter pass information acquisition processing unit 131 is a processing unit that reads personal information (passenger attribute information and section information) from the commuter pass inserted in the ticket gate 10 and receives the information by the advertisement distribution server 100.
The direction estimation processing unit 132 is a processing unit that estimates the direction of the train on which the passenger gets based on the read section information.
The departure time estimation processing unit 133 refers to the diagram information DB 111 that stores the departure time of the train for each direction based on the estimated direction and the entry time when the passenger entered, so that the train on which the passenger gets on It is a processing unit for estimating “departure expected time”.
The staying passenger information writing processing unit 134 is a processing unit that writes “entry time”, “departure expected time”, and “passenger attribute information” in the staying passenger DB 112.
The passenger attribute ratio calculation processing unit 135 is a processing unit that obtains a “ratio by passenger attribute” that is currently estimated to stay at the station by referring to the staying passenger DB 112.
The advertisement selection processing unit 136 is a processing unit that selects advertisement information to be sent in accordance with the “ratio by passenger attribute” obtained by the passenger attribute ratio calculation processing unit 135. The selected advertisement information is displayed on a station advertisement display (electronic advertisement medium) 200 in the station premises, for example.
The website processing unit 137 is a processing unit that sets advertisement information in the Web server 115 that distributes advertisement information to the mobile terminal 212 or the like when the hot spot area 210 is set using the access point 211.
The Web server 115 may be installed in the advertisement distribution server 100 as shown in this example, or may be installed independently.
[0037]
The processing program unit 130 may be realized by dedicated hardware, and the processing program unit is configured by a general-purpose information processing device such as a memory and a CPU (central processing unit). The function may be realized by loading a program (not shown) for realizing the function of the unit into a memory and executing the program. In addition, it is assumed that an input device, a display device, and the like (none of which are shown) are connected to the advertisement distribution server 100 as peripheral devices. Here, the input device refers to an input device such as a keyboard and a mouse. The display device refers to a CRT (Cathode Ray Tube), a liquid crystal display device, or the like.
[0038]
Further, the program for realizing the function of the advertisement distribution server 100 shown in FIG. 10 is recorded on a computer-readable recording medium, and the program recorded on the recording medium is read into a computer system and executed. You may perform a process required for the advertisement delivery system of invention. Here, the “computer system” includes an OS and hardware such as peripheral devices.
Further, the “computer system” includes a homepage providing environment (or display environment) if the WWW system is used.
The “computer-readable recording medium” refers to a storage device such as a flexible disk, a magneto-optical disk, a general medium such as a ROM and a CD-ROM, and a hard disk incorporated in a computer system.
Furthermore, the “computer-readable recording medium” dynamically holds a program for a short time like a communication line when transmitting a program via a network such as the Internet or a communication line such as a telephone line. In this case, it is intended to include those that hold a program for a certain period of time, such as a volatile memory inside a computer system that becomes a server or a client in that case (transmission medium or transmission wave).
The program may be for realizing a part of the functions described above, and further, a program that can realize the functions described above in combination with a program already recorded in a computer system, a so-called difference file (difference). Program).
[0039]
As mentioned above, although embodiment of this invention was described, the advertisement delivery system of this invention is not limited only to the above-mentioned example of illustration, A various change can be added in the range which does not deviate from the summary of this invention. Of course.
[0040]
【The invention's effect】
As described above, in the advertisement distribution system according to claim 1, the section information and the passenger attribute information are read from the commuter pass inserted by the passenger into the ticket gate, the direction of the train on which the passenger gets is estimated, Based on the estimated direction and the entrance time when the passenger entered, the schedule information DB is referred to and the estimated departure time of the train on which the passenger gets is estimated. In addition, the entry time, estimated departure time, and passenger attribute information are recorded in the staying passenger DB. Then, by referring to the staying passenger DB, a ratio for each attribute of passengers estimated to stay at the station is calculated, and an advertisement to be sent is selected according to the calculated ratio of passenger layers.
Thereby, an advertisement display can be changed dynamically according to the passenger layer staying in the station premises, and an advertisement having a high effect suitable for the passenger layer can be provided. In addition, since the advertisement fee can be calculated according to the accumulated display time of the advertisement, the payment of the advertisement fee becomes rational.
[0041]
Moreover, in the advertisement delivery method according to claim 2, the section information and the passenger attribute information are read from the commuter pass inserted by the passenger into the ticket gate, the direction of the train on which the passenger gets is estimated, and the estimated direction Based on the entry time when the passenger entered, the schedule information DB is referred to and the estimated departure time of the train on which the passenger gets is estimated. In addition, the entry time, estimated departure time, and passenger attribute information are recorded in the staying passenger DB. Then, by referring to the staying passenger DB, a ratio for each attribute of passengers estimated to stay at the station is calculated, and an advertisement to be sent is selected according to the calculated ratio of passenger layers.
Thereby, an advertisement display can be changed dynamically according to the passenger layer staying in the station premises, and an advertisement having a high effect suitable for the passenger layer can be provided. In addition, since the advertisement fee can be calculated according to the accumulated display time of the advertisement, the payment of the advertisement fee becomes rational.
[Brief description of the drawings]
FIG. 1 is a diagram for explaining a concept of an advertisement distribution system.
FIG. 2 is a diagram showing a calculation image of the number of passengers staying at a station.
FIG. 3 is a diagram for explaining a processing procedure of the advertisement distribution system.
FIG. 4 is a diagram illustrating a functional configuration example of an advertisement distribution server.
FIG. 5 is a diagram illustrating a data configuration example of a diagram information DB.
FIG. 6 is a diagram illustrating a data configuration example of a staying passenger DB.
FIG. 7 is a diagram illustrating a data configuration example of an advertisement information DB.
FIG. 8 is a first diagram illustrating an example of data recorded in a passenger layer DB;
FIG. 9 is a second diagram illustrating an example of data recorded in the passenger layer DB.
FIG. 10 is a block diagram illustrating a configuration example of an advertisement distribution server.
[Explanation of symbols]
1 Passenger
2 IC card commuter pass
3 Magnetic card commuter pass
4 Communication network
10 ticket gate
100 Advertisement distribution server
101 commuter pass information acquisition function
102 Direction estimation function
103 Departure time estimation function
104 Residential passenger information writing function
105 Passenger attribute ratio calculation function
106 Ad selection function
107 Website function
110 Timetable information
111 Diamond Information DB
112 Residential passenger DB
113 Advertising information DB
114 Passenger class DB
115 Web server
200 Station advertisement display (electronic advertisement medium)
210 hot spot area
211 access points
212 Mobile terminal
213 PC

Claims (3)

An advertisement distribution system for distributing advertisement information to an electronic advertisement medium installed at a station,
From the commuter pass inserted in the ticket gate, commuter pass information acquisition means for reading the section information and passenger attribute information,
Based on the read section information, direction estimating means for estimating the direction of the train on which the passenger gets,
Based on the estimated direction and the entry time when the passenger entered, by referring to a diagram information database storing the departure time of the train for each direction, the departure time for estimating the expected departure time of the train on which the passenger gets An estimation means;
The staying passenger information writing means for writing the entrance time, the estimated departure time, and the passenger attribute information in the staying passenger database,
Passenger attribute ratio calculation means for obtaining a ratio for each attribute of passengers estimated to stay at the station by referring to the stay passenger database;
An advertisement selection means for selecting an advertisement to be sent according to the ratio determined by the passenger attribute ratio calculation means ,
When the station is a station in the middle of the section indicated by the section information, the direction estimating means estimates that the direction is away from the address of the passenger attribute information in the morning, and the backward direction in the afternoon. An advertisement distribution system characterized by estimating . An advertisement distribution method in an advertisement distribution system for distributing advertisement information to an electronic advertisement medium installed in a station,
From the commuter pass inserted in the ticket gate, the commuter pass information acquisition procedure for reading the section information and passenger attribute information,
Based on the read section information, a direction estimation procedure for estimating the direction of the train on which the passenger rides,
Based on the estimated direction and the entry time when the passenger entered, the departure time for estimating the expected departure time of the train on which the passenger gets by referring to a diagram information database storing the departure time of the train for each direction An estimation procedure;
The staying passenger information writing procedure for writing the entrance time, the estimated departure time, and the passenger attribute information in the staying passenger database,
By referring to the staying passenger database, a passenger attribute ratio calculating procedure for obtaining a ratio for each attribute of passengers estimated to stay at the station at present,
Depending on the ratio obtained by the passenger attribute ratio calculation procedure, you see contains the procedures advertisement selection for selecting an advertisement to be sent,
In the direction estimation procedure, when the station is an intermediate station in the section indicated by the section information, it is estimated that the station heads in the direction away from the address of the passenger attribute information in the morning, and the backward direction in the afternoon. An advertisement distribution method characterized by estimating . To a computer in an advertisement distribution system that distributes advertisement information to an electronic advertisement medium installed at a station,
From the commuter pass inserted in the ticket gate, the commuter pass information acquisition procedure for reading the section information and passenger attribute information,
Based on the read section information, a direction estimation procedure for estimating the direction of the train on which the passenger gets , and when the station is an intermediate station in the section indicated by the section information, in the morning, the passenger A direction estimation procedure that estimates going away from the address of the attribute information and going in the opposite direction in the afternoon ,
Based on the estimated direction and the entry time when the passenger entered, the departure time for estimating the expected departure time of the train on which the passenger gets by referring to a diagram information database storing the departure time of the train for each direction An estimation procedure;
The staying passenger information writing procedure for writing the entrance time, the estimated departure time, and the passenger attribute information in the staying passenger database,
By referring to the staying passenger database, a passenger attribute ratio calculating procedure for obtaining a ratio for each attribute of passengers estimated to stay at the station at present,
A program for executing an advertisement selection procedure for selecting an advertisement to be sent according to the ratio obtained by the passenger attribute ratio calculation procedure.

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