JP4021660B2 - Sales promotion system - Google Patents

Description

[0001]
BACKGROUND OF THE INVENTION
The present invention relates to a sales promotion method for promoting the sale of a product, and more particularly, to a method for promoting the sale of a product by issuing a coupon that gives a privilege such as a discount to the purchase of the product by a store. Here, the product includes a service, and the sale includes the provision of a service.
[0002]
[Prior art]
Conventionally, the promotion of sales has been performed by issuing coupons to promote the sale of products and giving them the privilege of discounting the product etc. to users who have purchased this and bought the product It was. However, with such a paper-based coupon, the range that can be distributed is limited, and a sufficient sales promotion effect cannot be obtained.
On the other hand, with the development of information tools such as the Internet and mobile phones, electronic coupons that issue such coupons electronically will be used, and the range that can be distributed by distributing to users via the Internet homepage or e-mail etc. Has been dramatically expanded. However, even in this case, if the user who received the distribution of the electronic coupon does not intend to purchase, the user will not be able to sell, and a sufficient sales promotion effect is not always obtained.
For this reason, it is possible to distribute electronic coupons to other people, issue reward points to those who distribute them, and collect prizes so that gifts can be issued or used for purchase prices. There have been devised measures such as distributing coupons to a larger number of users.
[0003]
[Problems to be solved by the invention]
However, even if you issue an electronic coupon in this way and issue reward points to the person who distributed it to others, the distributed person does not necessarily have the intention to purchase the product, and it does not lead to a contract On the other hand, there is a problem that the issue of reward points is a burden on the dealer.
[0004]
Therefore, the main object of the present invention is to provide a sales promotion method in which incentives such that electronic coupons are distributed to a larger number of users and electronic coupons are distributed to users who are highly willing to purchase products. is there.
[0005]
[Means for Solving the Problems]
Of this invention The sales promotion method is a sales promotion method using an electronic coupon that can be distributed between user portable terminals and includes a distribution history information recording unit that records the identification information of a user who mediates the distribution. When a received user purchases a product using an electronic coupon, distribution history information is taken out from the electronic coupon and a contract point is given to the user who mediates the distribution.
Since the electronic coupon provided with the distribution history information recording unit in which the identification information of the user who mediates the distribution is recorded is issued to the user portable terminal and can be distributed between the user portable terminals, the electronic coupon is distributed. When the received user purchases a product, the distribution history information is taken out from the electronic coupon, so that a contract point can be given to all users who mediate the distribution.
In this way, since a contract point is given to the user who mediates the distribution, an incentive that the electronic coupon is distributed to a user who is highly willing to purchase the product works, and the user who receives the issued electronic coupon first Not only when the user who distributed the product purchased the product, but the user who received the electronic coupon distributed further distributed to other users, and when the user purchases the product, the contract point can be obtained, so more An incentive to distribute electronic coupons to a large number of users works, and sales of products are promoted.
[0006]
The sales promotion method of this invention is The contract points given to users who mediate the distribution are the points set for the purchase of products distributed by the number of intermediaries May be .
Thereby, the points set for the purchase of the merchandise can be distributed fairly to all users who have mediated the distribution of the electronic coupon according to a certain rule.
In this case, when the same person is included in the intermediary, it is preferable to eliminate the duplication so as not to duplicate the distribution. Thereby, even when a user repeats distribution with an acquaintance in order to earn points, the contract points can be distributed more evenly.
Further, when the same person is included in the distribution history information, the mediator between them may be regarded as one person and distributed as a whole, and one person may be distributed among the intermediaries between them. As a result, even when the user circulates within the group to earn points, the contract points can be distributed more evenly.
[0015]
Of this invention The sales promotion system includes a coupon issuing unit that issues an electronic coupon including a distribution history information recording unit that records identification information of a user who mediates distribution, and a coupon transmitting unit that transmits the issued electronic coupon to a user portable terminal. A coupon issuing unit, a first coupon receiving unit that receives an electronic coupon from the coupon issuing unit, a second coupon receiving unit that receives an electronic coupon distributed from another user portable terminal, and a first coupon The identification information recording means for recording the identification information in the distribution history information recording section of the electronic coupon received by the receiving means or the second coupon receiving means, and the electronic coupon in which the identification information is recorded to another user portable terminal A first coupon transmitting means for transmitting, and a second coupe for transmitting an electronic coupon in which identification information is recorded to the sales processing unit. A user portable terminal having a transmission means, a coupon receiving means for receiving an electronic coupon from the user portable terminal, and a privilege giving means for giving a predetermined privilege to the user when the user purchases a product using the electronic coupon. A sales processing unit having a point database for storing points for each user, and an intermediary specifying means for specifying a user who mediates distribution of the electronic coupon from the distribution history information recording unit of the electronic coupon used in the sales processing unit; And a point management unit having a contract point granting unit for granting a predetermined contract point to the point of the specified user in the point database.
The coupon issuing unit issues an electronic coupon provided with a distribution history information recording unit in which identification information of a user who mediates distribution is recorded to the user portable terminal, and the user portable terminal is a coupon issuing unit or a portable terminal of another user The self-identification information is recorded in the distribution history information part of the electronic coupon received from the user and can be distributed to other user portable terminals, and the sales processing part gives the user a predetermined privilege when receiving the electronic coupon from the user portable terminal. The point management unit specifies a user who mediates distribution of the electronic coupon from the distribution history information recording unit of the electronic coupon received by the sales processing unit, and grants a closing point to the point of the user in the point database As a result, incentives such as distributing electronic coupons to users who are highly willing to purchase products work and are issued. Not only when the user who first received the electronic coupon distributed the product purchased by the user, but also when the user who received the electronic coupon distributed further distributed to another user and the user purchased the product Contract points are also given, and an incentive to distribute electronic coupons to a larger number of users works and sales of products are promoted.
[0016]
The sales promotion system of this invention is The user portable terminal has a coupon distribution recording means for recording the result of distributing the electronic coupon, and a coupon distribution record transmitting means for transmitting the recorded coupon distribution record to the point management section. The point management section transmits from the user portable terminal. A coupon distribution record receiving means for receiving the distributed coupon distribution record and a distribution point giving means for giving a predetermined distribution point to the point of the distribution source user of the point database based on the received coupon distribution record May be .
Thereby, distribution of an electronic coupon is further promoted and it contributes to sales promotion.
[0017]
The sales promotion system of this invention The point management unit has point accumulation result transmission means for transmitting the point accumulation result of the user in the point database to the user portable terminal, and the user portable terminal has accumulation point display means for displaying the transmitted point accumulation result thing May be .
Thereby, since the incentive for accumulating points is increased, distribution of electronic coupons is further promoted and contributes to sales promotion.
[0018]
The sales promotion system of this invention The identification information recording means of the user portable terminal includes encoding means for encoding and recording the identification information so that other users cannot easily decode it, and the intermediary specifying means of the point management unit is encoded identification information Including decryption means to decrypt May be .
This prevents other users from knowing what kind of intermediary the electronic coupon to distribute is obtained through, and protects the privacy of individuals, thus promoting the distribution of electronic coupons and promoting sales. Contribute to.
The encoding means preferably uses encryption means for encrypting and recording its own identification information, and the decryption means preferably uses decryption means for decoding the encrypted identification information. By encrypting identification information, personal privacy can be protected more reliably.
For example, a public key method may be used as the encryption method, the encryption unit may encrypt the identification information with the public key, and the decryption unit may decrypt the identification information with the secret key. As a result, key management becomes easy and personal privacy can be more reliably protected.
[0019]
The sales promotion system of this invention The electronic coupon issued by the coupon issuing unit includes a distribution method designation information recording unit for designating whether to distribute a copy or an original when a user distributes to another user, and transmits the first coupon of the user portable terminal The means includes switching means for switching between sending a copy or sending an original with reference to a distribution method designation information recording part of an electronic coupon to be distributed. May be .
This makes it possible to select a copy distribution type that emphasizes distribution to a larger number of users and an original distribution type that emphasizes distribution to users who are more likely to purchase. Sales promotion can be promoted.
In particular, since the latter can control the total number of electronic coupons to be issued, it can also be applied to cases where it is necessary to adjust the number of issued coupons in accordance with the inventory of goods.
[0020]
The sales promotion system of this invention A coupon database for recording information on issued electronic coupons is provided, and the coupon issuing means of the coupon issuing unit includes coupon issue information recording means for recording information on issued electronic coupons in the coupon database, and receiving coupons of the sales processing unit The means includes a coupon matching means for matching the electronic coupon received from the user portable terminal with the coupon database. May be .
In this way, information on issued coupons is recorded in the coupon database, and electronic coupons received by the sales processing unit are checked against the coupon database, so that counterfeiting of electronic coupons can be prevented, and sales can be promoted safely and reliably. It can be carried out.
Moreover, if a digital watermark is provided on the electronic coupon and this is checked against the coupon database, forgery can be prevented more reliably.
[0021]
The sales promotion system of this invention Provided with a coupon usage record database that records the usage records of electronic coupons, the point management unit records in the coupon usage record database that the electronic coupon has been issued in the coupon issuing unit, and the electronic coupons in the sales processing unit Is recorded in the coupon use record database, the coupon use record unit is recorded in the coupon use record database, the coupon distribution record unit is recorded in the coupon use record database that the electronic coupon has been distributed in the user portable terminal, and is recorded in the coupon use record database. Having a coupon usage record display means for displaying the usage record of the electronic coupon May be .
In this way, the coupon usage record database centrally manages the issuance, distribution and use of electronic coupons so that sales representatives can compare and confirm the usage results of electronic coupons at any time. It can be accurately grasped at any time.
Moreover, since the distribution performance for every coupon issuing part can be compared and evaluated, it becomes possible to control each coupon issuing part so that more effective coupon distribution is performed.
[0022]
The sales promotion system of this invention Provided with customer information database recording personal information of user, coupon issuing means of coupon issuing unit extracts identification information acquiring means for acquiring identification information from user portable terminal and extracts user personal information from customer information database based on acquired identification information Including coupon information generating means for generating electronic coupons from extracted personal information and coupon templates May be .
In this way, the identification information of the user portable terminal is acquired, the user's personal information is extracted from the acquired identification information, and the electronic coupon is generated from the user's personal information and the coupon template. Electronic coupons according to interests can be issued, the use efficiency of electronic coupons is increased, and sales are further promoted.
[0023]
The sales promotion system of this invention Personal information recorded in the customer information database includes user purchase history information May be .
Thereby, since a user's purchase history information is reflected in generation of an electronic coupon, an electronic coupon in consideration of user needs can be issued, the use efficiency of an electronic coupon increases, and sales are further promoted.
[0024]
The sales promotion system of this invention The coupon transmission means of the coupon issuing unit includes a coupon reception availability inquiry means for inquiring whether or not an electronic coupon can be received with respect to a communicable user portable terminal, and the first coupon receiving means of the user portable terminal receives an inquiry from the coupon issuing unit. Including a coupon reception availability answering means to answer May be .
Thereby, when the coupon issuing unit recognizes a user portable terminal capable of communication, an inquiry about whether or not an electronic coupon can be received is made, and a push type that automatically transmits an electronic coupon when a reception acceptance response is received from the user portable terminal Therefore, for example, an electronic coupon can be automatically issued to a user who is doing window shopping at a store, and sales can be promoted.
[0025]
The sales promotion system of this invention The first coupon transmission means of the user portable terminal includes a coupon reception availability inquiry means for inquiring whether or not an electronic coupon can be received with respect to another user portable terminal capable of communication, and the second coupon reception means of the user portable terminal is other Includes coupon reception availability answering means for answering inquiries from user mobile terminals May be .
Thereby, when the user portable terminal recognizes a communicable user portable terminal, an inquiry about whether or not an electronic coupon can be received is made, and a push coupon distribution that transmits an electronic coupon when a reception acceptance response is received from the user portable terminal Therefore, for example, the user can automatically distribute an electronic coupon at a meeting such as a circle, and sales can be promoted.
[0026]
The sales promotion system of this invention The first coupon receiving unit of the user portable terminal includes a coupon transmission requesting unit that requests the coupon issuing unit to transmit an electronic coupon, and the coupon transmitting unit of the coupon issuing unit is electronic in response to a transmission request from the user portable terminal. What to send coupon May be .
Thereby, since the pull type coupon issue which transmits an electronic coupon when there is an issue request of an electronic coupon from a user portable terminal to a coupon issue part is possible, for example of an electronic coupon which a user desires in a store etc. It becomes possible to receive automatic issuance, etc., and sales are promoted.
[0027]
The sales promotion system of this invention The user portable terminal includes search condition notifying means for notifying a coupon issuing unit of search conditions for an electronic coupon desired to be transmitted, and the coupon transmitting means of the coupon issuing unit extracts an electronic coupon corresponding to the notified search condition. Including coupon extraction means May be .
Thereby, when the user portable terminal receives the coupon issue, a search condition for the desired electronic coupon is presented, and the corresponding electronic coupon is automatically selected and transmitted, so that the electronic coupon is more effective and effective. Can be issued and sales are promoted.
[0028]
The sales promotion system of this invention The second coupon receiving means of the user portable terminal includes a coupon transmission request means for requesting transmission of an electronic coupon to another user portable terminal, and the first coupon transmitting means of the user portable terminal is a transmission from the user portable terminal. Send electronic coupons upon request May be .
This enables pull-type coupon distribution in which an electronic coupon is transmitted when there is a request for distribution of the electronic coupon from another user portable terminal to the user portable terminal. It is possible to receive automatic coupon distribution and promote sales.
[0029]
The sales promotion system of this invention The user portable terminal includes search condition notifying means for notifying other user portable terminals of search conditions for electronic coupons desired to be transmitted, and the first coupon transmitting means of the user portable terminal corresponds to the notified search conditions. Including coupon extraction means for extracting electronic coupons May be .
Thereby, when the user portable terminal receives the coupon distribution, a search condition for the desired electronic coupon is presented, and the electronic coupon corresponding to this is automatically selected and transmitted, so that the electronic coupon is more effective and effective. Can be distributed and sales are promoted.
[0030]
The sales promotion system of this invention At least one of the coupon issuing unit, the sales processing unit, and the point management unit has a program download means for downloading a user mobile terminal program to a user mobile terminal May be .
As a result, the user can receive a download of a program necessary for the processing of the user portable terminal in any one of the coupon issuing unit, the sales processing unit, and the point management unit. The point service of the present invention can be received.
[0031]
The sales promotion system of this invention A communication terminal provided in a coupon issuing unit, a sales processing unit, or a point management unit to communicate with a user portable terminal has a short-range wireless communication function May be .
As a result, a user who has a portable terminal having a short-range wireless communication function does not incur a special communication cost for communication with the coupon issuing unit / sales processing unit / point management unit. Is promoted.
In addition, since two-way communication is performed using short-range wireless communication, it is possible to provide a flexible and advanced service such that both parties performing transmission and reception can confirm the communication partner and obtain agreement by setting various communication conditions. . As the short-range wireless communication means, those based on the Bluetooth standard can be used.
For a wide range of users who have a portable terminal with a short-range wireless communication function by installing a coupon issuance terminal with a short-range wireless communication function in the coupon issuing unit and installing it in not only a store but also in a downtown area, for example Can issue electronic coupons and promote sales.
By providing a sales terminal having a short-range wireless communication function in the sales processing unit, a user possessing a portable terminal having a short-range wireless communication function can directly transmit an electronic coupon and receive a predetermined privilege.
Users who own mobile terminals with short-range wireless communication functions frequently by installing point management terminals with short-range wireless communication functions in the point management unit and installing them not only in stores but also in downtown areas, etc. Since you can check your accumulated points, the distribution of electronic coupons is further promoted and contributes to sales promotion.
[0032]
The sales promotion system of this invention User portable terminal has short-range wireless communication function May be .
Thereby, since no special communication cost is applied to the distribution of the electronic coupon between the user portable terminals, the distribution of the electronic coupon is promoted.
In addition, electronic coupons are often distributed by acquaintances, friends, etc. by word of mouth, but by using peer-to-peer using short-range wireless communication, electronic coupons will be transmitted in front of the other party's eyes. Since both parties who confirm the communication partner confirm the communication partner and distribute the agreement, an effective and effective distribution of the electronic coupon is invited. As the short-range wireless communication means, those based on the Bluetooth standard can be used.
[0033]
Of this invention The user mobile terminal program is Of this invention A first coupon receiving means for receiving an electronic coupon from a coupon issuing unit and a second coupon receiving means for receiving an electronic coupon distributed from another user portable terminal using a computer used for the user portable terminal of the sales promotion system The identification information recording means for recording the identification information in the distribution history information recording section of the electronic coupon received by the first coupon receiving means or the second coupon receiving means, and the electronic coupon in which the identification information is recorded. The first coupon transmitting means for transmitting to the user portable terminal and the second coupon transmitting means for transmitting the electronic coupon in which the identification information is recorded to the sales processing unit.
The user can receive the point service of the present invention by providing the user portable terminal program in the computer of his portable terminal.
[0034]
The user portable terminal program of the present invention is Including a program for causing a computer used for a user portable terminal to function as a program download means for downloading a program for the user portable terminal to another user portable terminal terminal May be .
Thus, even when the user distributes the electronic coupon on a peer-to-peer basis, even if the partner mobile terminal does not have the user mobile terminal program, the partner mobile terminal is connected to the user mobile terminal from the mobile terminal from which the electronic coupon is distributed. By receiving the program download, it is possible to receive the point service of the present invention.
[0039]
The above object, other objects, features, and advantages of the present invention will become more apparent from the following detailed description of the embodiments of the present invention with reference to the drawings.
[0040]
DETAILED DESCRIPTION OF THE INVENTION
FIG. 1 is a system configuration diagram of a sales promotion system according to an embodiment of the present invention. In the figure, 10 is a coupon issuing unit that issues an electronic coupon to a user, 20 is a sales processing unit that gives a privilege when the user purchases a product using the electronic coupon, and 30 mediates distribution of the electronic coupon. A point management unit 50 for giving points to the user is a portable terminal used by the user who receives the point service of the present invention.
[0041]
In the present embodiment, the user portable terminal 50 has a short-range wireless communication function based on the Bluetooth standard, communicates when the user portable terminals are within a certain distance, and distributes electronic coupons between users free of charge without going through a public communication network. It was supposed to be possible.
Further, the coupon issuing unit 10 is a coupon trader that issues electronic coupons and distributes them to users, the sales processing unit 20 is a retail store that sells products, and the point management unit 30 is a point management supplier that provides the point service of the present invention. Each business operator is provided with a communication terminal (not shown) that communicates with the user portable terminal 50.
Each operator's communication terminal has a short-range wireless communication function based on the Bluetooth standard in the same way as the user portable terminal, and the user receives the issued electronic coupon, transmits the electronic coupon when purchasing the product, and confirms the accumulation point. Communication can be performed free of charge without going through a public communication network.
[0042]
Basically, users who are registered as a member of a point management company to receive the point service of the present invention are subject to the provision of a program for receiving this service in advance and installed on their mobile terminals. To do.
[0043]
The coupon issuing unit 10 generates a coupon issuing process 12 that generates an electronic coupon and transmits the generated electronic coupon to the user portable terminal 50, a coupon template database 14 that holds template data of the electronic coupon to be issued, and records the issued electronic coupon. A coupon database 16.
Issuance of an electronic coupon can be performed by inputting a separately created electronic coupon into the coupon database 16 in advance, selecting it from the coupon database 16, and transmitting it to the user portable terminal. It has a function of automatically generating an electronic coupon using the database 14.
[0044]
The issued electronic coupon includes a coupon content display unit, a coupon information recording unit, and a distribution history information recording unit.
In the coupon content display section, the product name, usage conditions, privilege content, expiration date, distribution deadline, etc. are described in, for example, HTML format and displayed on the screen of the user portable terminal that received the electronic coupon.
The coupon information recording unit includes a coupon ID (coupon identification number), an issuing unit ID (coupon issuer identification number), and an issuer ID (a company (in this case a retail store) that promotes sales by issuing coupons). Number), coupon type (type number set by the coupon issuer as required), expiration date (time limit when coupon can be used), distribution time limit (time limit when coupon can be distributed by user), privilege information (fixed rate discount, fixed rate discount) , Types of benefits such as awarding of free gifts, issuance of purchase points, and the corresponding discount amounts, discount rates, details of free gifts, details of benefits such as generated purchase points, etc. Points and distribution rules) to be distributed to coupon distribution intermediaries at the time of purchase, distribution point information (the user who received the coupon) Specifying the number of points to be awarded when the coupon is distributed to other users), the distribution method (when the user receiving the coupon distributes the coupon to another user, whether to distribute the actual or a copy) Code), distribution destination designation information (used when restricting the distribution destination of coupons, for example, specifying the residence, age, gender, occupation, etc. of users that can be distributed), priority distribution information (distribution to specific users) This is used when giving priority conditions at the time of distribution, and describes the above-mentioned distribution destination designation information and priority conditions given when distributing to the distribution destination (for example, increasing the distribution point by 50%, etc.), and falsification A prevention code (which encrypts and records the checksum etc. of all data and prevents falsification of coupon information) is described.
The distribution history information description part is a part where the user ID is encrypted and recorded when the user distributes the electronic coupon to another user, and nothing is recorded at the coupon issue stage.
[0045]
The user portable terminal 50 includes a coupon reception process 52 for receiving an electronic coupon issued by the coupon issuing unit 10 or an electronic coupon distributed from another user portable terminal 50, and a coupon data file 54 for storing the received electronic coupon. And an identification information recording process 56 for encrypting and recording the user ID of the user with the public key 57 in the distribution history information recording unit of the stored electronic coupon.
In addition, a coupon distribution process 58 for transmitting the stored electronic coupon to another user portable terminal 50 to distribute it to other users, and a coupon for transmitting the stored electronic coupon to the sales processing unit for purchase of a product. Use processing 60.
The receipt of the electronic coupon by the coupon reception process 52 is recorded in the reception log 62, and the distribution of the electronic coupon to other users by the coupon distribution process 58 is recorded in the distribution log 64. The contents of the reception log 62 and the distribution log 64 are reported to the point management unit 30 by the log report processing 66.
[0046]
The sales processing unit 20 receives a coupon from the user portable terminal 50, checks the coupon database 32 provided in the point management unit 10 to confirm that it is a valid coupon, and provides coupon verification / settlement that gives a predetermined privilege. The process 22 and the used coupon report process 24 which transmits a used electronic coupon to the point management part 30 are provided.
[0047]
The point management unit 30 includes a coupon use record database 32 that records the use results of electronic coupons, a customer information database 34 that records user personal information, and a point database 36 that stores points for each user.
The sales record recording process 38 receives a report of sales using coupons from the coupon verification process 22 of the sales processing unit 20, and records sales information in the customer information database. The distribution history decryption process 40 extracts the distribution history information of the used electronic coupon transmitted from the sales processing unit 20, decrypts it using the secret key 41, and specifies an intermediary.
The contract point granting process 42 gives a predetermined contract point to the point of the specified mediator in the point database 36.
Based on the distribution log reported from the user portable terminal 50, the distribution point assigning process 44 assigns distribution points for the number of persons distributed to the user's points in the point database 36.
The points accumulated in the point database 36 are extracted based on a request from the user portable terminal 50 by the accumulation point transmission processing 46 and transmitted to the user portable terminal 50. Thereby, the user can confirm his / her accumulated points by the accumulated point display processing 68 of the user portable terminal.
The coupon usage information database 32 includes the issue information of the electronic coupon issued by the coupon issuing unit 10, coupon usage information in which the electronic coupon is used in the sales processing unit 20, and coupon distribution information in which the electronic coupon is distributed in the user portable terminal 50. The recorded contents can be confirmed by the coupon use result display processing 48.
[0048]
The detailed processing procedure of each part will be described below.
FIG. 2 shows an example of coupon issue processing in the coupon issuer.
The coupon issuing unit registers the coupon template in advance in the coupon template database 14 (S100). The coupon model is a set of necessary data for the product that the retail store wants to promote in advance. The coupon display information describes the contents of the coupon using images, text, voice, video, etc. Coupon setting information describing coupon setting conditions and the like.
The coupon issuing unit issues a communication inquiry to the user portable terminal, registers a user portable terminal capable of communication, registers it in the portable terminal list (S102), and performs the following processing in the registration order.
An inquiry is made as to whether or not an electronic coupon can be received from the user portable terminal (S104). When the electronic coupon can be transmitted (S106), the user ID of the portable terminal is obtained and the customer information database 34 is referred to The user's personal information is read (S108). A list of related products is acquired from the products that the user is interested in from the read personal information and the purchase history information of the user, and a coupon list that can be proposed by referring to the coupon template database 14 to generate a list of user portable terminals (S110). In response to this, a search condition notification from the user portable terminal is received (S112), and a coupon corresponding to the search condition is extracted from the coupon list (S114). About the extracted coupon, coupon data is taken out from the coupon model data 14, an electronic coupon is produced | generated, and it registers into the coupon database 16 (S116). The generated electronic coupon is transmitted to the user portable terminal (S118), and the fact that the electronic coupon has been issued is registered in the coupon usage record database 32 (S120).
The above processing is repeated for all portable terminals that can communicate (S122).
[0049]
FIG. 3 shows an embodiment of the issue coupon reception process in the user portable terminal.
When the user portable terminal enters the communication area of the communication terminal of the coupon issuing terminal, the user portable terminal establishes a connection with the coupon issuing terminal (S200). Next, an inquiry about whether or not a coupon can be received from the coupon issuing unit is received, and if it can be received (S202), a reply indicating that the coupon is issued is sent to the coupon issuing unit (S204). The coupon list transmitted from the coupon issuing unit by this answer is received (S206), and the coupon list is displayed (S208). The input of the search condition of the electronic coupon desired from the user with respect to the display content is accepted, and the input search condition is transmitted to the coupon issuing unit (S210). Search conditions to be set include the type of product, sales area, price range, and the like.
Coupon data transmitted from the coupon issuing unit corresponding to the transmitted search condition is received and stored in the coupon data file 54 (S212). Further, the fact that the coupon has been received is recorded in the reception log 62, and the process is terminated. If the user refuses reception in S202, the process is terminated as it is.
[0050]
In the above embodiment, the coupon issuing unit inquires about whether or not the electronic coupon can be received with respect to the user portable terminal. Alternatively, a transmission request may be issued to the coupon issuing unit in S202 and S204 of the user portable terminal, the transmission request may be accepted in S104 and S106 of the coupon issuing unit, and S108 and subsequent steps may be executed. Thereby, the pull type coupon issue which requests issue of an electronic coupon from a user portable terminal to a coupon issue part can be performed.
[0051]
In the above embodiment, the user portable terminal notifies the coupon issuing unit of the search condition, and the coupon issuing unit selects and issues an electronic coupon corresponding to this, but the user portable terminal desires from the coupon list received by the user portable terminal. You may make it select the electronic coupon to perform and notify this to a coupon issuing part.
[0052]
In the above embodiment, the coupon issuing unit refers to the user's personal information from the customer information database 34, generates a list of electronic coupons that can be proposed from the coupon template database 14, and transmits it to the user portable terminal. Needless to say, a list of electronic coupons registered in advance in the coupon database 16 may be simply transmitted to the user portable terminal to notify the desired electronic coupon from the user portable terminal.
[0053]
FIG. 4 shows an example of coupon distribution processing in the user portable terminal.
When the user portable terminal enters an area where it can communicate with other user portable terminals, the user portable terminal establishes a connection with the user portable terminal (S300). Next, the partner user portable terminal is inquired whether or not the electronic coupon can be received (S302). When the electronic coupon can be transmitted (S304), the registered electronic coupon list is taken out from the coupon data file 54. (S306). On the other hand, the search condition notification transmitted from the partner user portable terminal is received (S308), and the electronic coupon corresponding to the search condition is extracted from the coupon list (S310). The extracted electronic coupon is added to the distribution history information recording unit with its own user ID encrypted using the public key 57 (S312), and transmitted to the counterpart user portable terminal (S314). Here, with reference to the distribution method information of the electronic coupon, when the original is sent (S316), the original of the electronic coupon is deleted from the coupon data file 54 (S318). Finally, coupon information of the distributed electronic coupon and identification information of the distribution destination user are recorded in the distribution log 62 (S320), and the process is terminated.
[0054]
The process of the user portable terminal of the other party receiving the electronic coupon distribution can be performed by the same process as the issued coupon reception process shown in FIG.
[0055]
In the above embodiment, in the case of push-type coupon distribution in which a user portable terminal inquires whether or not an electronic coupon can be received with respect to another user portable terminal, and the other user portable terminal gives a reply indicating that reception is possible. However, the transmission request may be issued to the coupon issuing unit in S302 and S304 of the user portable terminal, and the transmission request may be accepted by another user portable terminal. Thereby, pull type coupon distribution which requests distribution of an electronic coupon from a user portable terminal to other user portable terminals can be performed.
[0056]
In the above embodiment, the user portable terminal notifies the search condition to the other user portable terminal, and the other user portable terminal selects and distributes the electronic coupon corresponding to this, but the user portable terminal receives it. The desired electronic coupon may be selected from the coupon list and the other user portable terminal may be notified of it.
[0057]
In the above-described embodiment, it has been described that the user can distribute the electronic coupon to any user. However, the users who can be distributed based on the distribution destination designation information of the electronic coupon may be limited.
For this purpose, for example, when a list of electronic coupons is extracted from the coupon data file and transmitted in S306, the distribution destination designation information of each electronic coupon is confirmed, and this is compared with the user ID to satisfy the distribution destination conditions. If not, it may be excluded from the coupon list to be transmitted and the electronic coupon may not be distributed to the user. In this case, by including a code indicating attributes such as the user's residence, age, sex, and occupation in the user ID, distribution restrictions based on the user's attributes can be applied.
[0058]
FIG. 5 shows an example of purchase processing in the user portable terminal.
When the user portable terminal enters the communication area of the communication terminal of the sales processing terminal, the user portable terminal establishes a connection with the sales processing unit (S400). Next, the purchase planned product list created by the user in advance is transmitted to the sales processing unit (S402). In addition, a list of electronic coupons owned by itself is transmitted from the coupon data file 54 (S404). In response to this, a list of usable electronic coupons transmitted from the sales processing unit is received (S406), and an electronic coupon to be used is selected (S408). The selected electronic coupon is taken out from the coupon data file 54 and transmitted to the sales processing unit (S410). Further, the purchase price of the product is received from the sales processing unit (S412), and the purchased product and the purchase price are displayed on the screen of the mobile terminal (S414). The user's intention to purchase is confirmed through the button operation on the screen (S416), and when purchasing, a purchase notification is transmitted to the sales processing unit (S418). Finally, it is confirmed whether the used electronic coupon can be reused (S420). If the reuse is not possible, the electronic coupon in the coupon data file 54 is invalidated (S422), and the process is terminated. When the user gives up the purchase in S416, a cancellation notice is transmitted to the sales processing unit (S424), and the process is terminated.
[0059]
FIG. 6 shows an example of purchase processing in the sales processing unit.
When the user portable terminal enters the communication area of the communication terminal of the sales processing unit, the sales processing unit establishes a connection with the user portable terminal (S500). Next, the sales schedule commodity list is received from the user portable terminal and registered (S502). Moreover, a coupon list is received from a user portable terminal (S504), and it collates with the coupon database 16 (S506). This collation compares the ID and expiration date recorded in the coupon list with the coupon database 16 to select a usable coupon. When there is a usable coupon, the list is transmitted to the user portable terminal (S508), and the electronic coupon is received (S510). The received electronic coupon is checked again with the coupon database 16 (S512). This collation includes a process of comparing all the data in the coupon information recording unit with the coupon database 16 and checking that there is no falsification based on the falsification prevention code described above.
Next, the sales price is calculated for the products in the sales planned product list and transmitted to the user portable terminal (S514). When the purchase confirmation notification is received from the user portable terminal (S516) and the purchase is confirmed (S518), the payment processing for giving the privilege to the user with reference to the privilege information of the electronic coupon is performed and the sales process is performed. Are registered in the sales result data of the department (S520), and the sales result is transmitted to the point management part (S522). Moreover, the used electronic coupon used at the time of purchase is transmitted to a point management part (S524), and a process is complete | finished. If there is a cancel notification in S518, a cancel process for discarding the sales planned product list, coupon list, and received electronic coupon is performed (S526), and the process is terminated.
[0060]
In the above embodiment, the user transmits the purchase schedule list created in advance and the coupon list held to the sales processing unit, receives the coupon list that can be used from the sales processing unit, and selects the coupon to be used. Alternatively, the electronic coupon corresponding to the purchase of the product may be selected by itself and transmitted to the sales processing unit. In the above embodiment, the sales processing unit calculates the sales price, transmits it to the user portable terminal, and confirms the purchase of the user. However, these processes may be performed by direct negotiation between the user and the retail store. Good.
[0061]
FIG. 7 shows an embodiment of the contract point giving process in the point management unit.
The point management unit receives the sales record transmitted from the sales processing unit and records it in the customer information database 34 (S600). Moreover, the used coupon transmitted from a sales process part is received (602), the validity of an electronic coupon is confirmed with reference to the coupon database 16, and when it is a valid electronic coupon, it will be in the coupon utilization results database 32. Record the coupon usage record (S604). Next, distribution history information is extracted from the used coupon (S606), and decrypted with the private key 41 (S608). After eliminating the duplication from the decrypted mediator user ID (S610), the customer information database 34 is referenced to identify the mediator to which points are to be given (S612). Finally, the contract point information is extracted from the used coupon (S614), the distribution point is assigned to the contract point of the specified intermediary in the point database 36 (S616), and the process is terminated.
[0062]
As the contract points to be given to the broker of the electronic coupon, the contract points specified in the contract point information of the electronic coupon are distributed to the broker according to the specified distribution rule. The distribution rule includes a fixed grant method that gives a certain point to all intermediaries and a split grant method that divides by the mediators. Which one is adopted may be determined in consideration of the sales promotion effect and the payment burden of the retail store. In other words, the fixed division method increases the willingness to distribute electronic coupons, but increases the burden on the retail store. On the other hand, the divisional grant method reduces the retail store's burden, but reduces the willingness to distribute electronic coupons. In addition, although the division grant method generally employs equal division that divides the broker equally, for example, a special rule that increases the distribution of the final distributor may be set. As a result, an incentive that final distribution that will lead to close sales will be made.
In the above embodiment, if the same person is included as an intermediary, the duplication is eliminated and counted as one person in S610. However, when the user circulates within the group to earn points However, in order to distribute the contract points fairly to the whole, when the same person is included in the distribution history information, the intermediary between them is regarded as one person, and one person is distributed by the number of patrolmen. You may do it.
[0063]
In the above-mentioned embodiment, the received used coupon is checked against the coupon database of the coupon issuing unit to confirm the validity of the coupon, but may be omitted if the matching at the sales processing unit is reliable. .
[0064]
FIG. 8 shows an embodiment of distribution point giving processing in the point management unit.
When the user portable terminal enters the communication area of the communication terminal of the point management unit, the point management unit establishes a connection with the user portable terminal (S700). Here, the user ID and password are received from the user portable terminal, and user authentication is performed with reference to the customer information database 34 (S702). If the user is not registered, it is also possible to register as a member with the user ID and password received here.
Next, a coupon distribution log is received from the user portable terminal (S704), the validity of the electronic coupon is confirmed with reference to the coupon database 16, and if it is a valid electronic coupon, the coupon is distributed to the coupon usage record database 32. The actual result is recorded (S706). Duplication of the distribution destination user ID is eliminated from the coupon distribution log (S708), and the distribution destination user is specified by referring to the customer information database 34 (S710).
Finally, distribution point information is extracted from the coupon distribution log (S614), the distribution points are assigned to the distribution points of the user in the point database 36 (S616), and the process is terminated.
Since the processing of the user portable terminal corresponding to this only transmits the contents of the distribution log 64 to the point management terminal, description thereof is omitted.
[0065]
As distribution points to be given to users who distribute electronic coupons, the distribution points specified in the distribution point information of the electronic coupon are used as they are in principle. However, priority distribution information of electronic coupons is specified, and distribution of the electronic coupons is performed. If the destination is a specified priority distribution destination, a premium point specified in the priority distribution condition is given.
[0066]
In the above embodiment, the distribution point is assigned based on the distribution log information of the user portable terminal. However, the distribution point may be assigned based on the reception log information of the user who received the electronic coupon distribution. . Thereby, generation | occurrence | production of the point by fictitious distribution can be prevented.
Further, the distribution point may be determined by comprehensively using the distribution log information and reception log information of the user portable terminal and the coupon usage information in the sales processing unit. As a result, a mutual check based on each information can be performed, so that a more reliable distribution point can be given.
[0067]
Also in the above embodiment, the coupon distribution log of the user portable terminal is compared with the coupon database, and the validity of the distributed coupon is confirmed. However, the validity of the coupon is ensured by the user portable terminal, etc. In some cases, it may be omitted.
[0068]
FIG. 9 shows an embodiment of accumulated point display processing of the point management unit.
When the user portable terminal enters the communication area of the communication terminal of the point management unit, the point management unit establishes a connection with the user portable terminal (S900). Here, the user ID and password are received from the user portable terminal, and user authentication is performed with reference to the customer information database 34 (S902). If the user is not registered, it is also possible to register as a member with the user ID and password received here.
Next, a point display request is received from the user portable terminal (S904), and the history information of the distribution points and contract points of the user is extracted from the point database 36 (S906). Graph data is generated from the extracted point information and transmitted to the user portable terminal (S908), and the process ends.
Since the process of the user portable terminal corresponding to this only transmits the accumulated point display request to the point management terminal and displays the graph data transmitted from the point management unit on the screen, the description is omitted.
An example of point display displayed on the screen of the user portable terminal by the accumulated point processing is shown in FIG. In this way, the user can always check his / her accumulated points on the screen of the portable terminal by transmitting a point display request in the communication area of the communication terminal of the point management terminal.
[0069]
In the above embodiment, the coupon usage record database 32 records a coupon issue history, a coupon usage history, and a coupon distribution history. Accordingly, by providing a function for creating and displaying graph data from the coupon usage record recorded in the coupon usage record database 32, the sales department or the like can appropriately display the sales promotion effect by issuing the electronic coupon on the screen. Can grasp.
An example of a coupon use result display by the above process is shown in FIG.
[0070]
In addition, FIG. 12 shows an example in which the distribution route display of the electronic coupon is performed using the information recorded in the coupon usage record database 32. This is generated by taking out the distribution destination user ID of the coupon distribution information recorded in the coupon usage record database 32 and sequentially tracing the distribution destination. In this way, by displaying the route of the distributor for each issued electronic coupon in a tree shape and indicating the cumulative number of distributions, it is possible to identify users who contribute to the distribution of electronic coupons, and effective electronic coupons Can be planned and examined. In FIG. 12, the distribution route of the electronic coupon is simply displayed. However, it is also possible to extract and display the distribution route associated with the contract by using the information in the coupon usage record database 32. It is possible to plan and examine a method of issuing a typical electronic coupon.
[0071]
In the above-described embodiment, sales promotion is performed by combining the provision of contract points to an intermediary when a user purchases a product using an electronic coupon and the provision of distribution points when the electronic coupon is distributed to other users. As described above, the distribution points may be assigned in consideration of the sales promotion effect and the payment burden of the retail store. Granting contract points alone will reduce the willingness to distribute electronic coupons and reduce the sales promotion effect, but will reduce the burden on retailers. On the other hand, adding distribution points increases the burden on retailers, but increases the willingness to distribute electronic coupons and increases the sales promotion effect.
[0072]
In the above embodiment, the user portable terminal and the coupon issuing terminal / sales processing terminal / point management terminal are described as communicating by short-range wireless communication. However, the present invention is not limited to this, and public communication You may communicate using a network.
Therefore, for example, an electronic coupon may be issued through the Internet or a public telephone network, or the accumulation point may be confirmed. In this case, the coupon issuing unit and the point management unit are provided with a Web server, and a Web page for providing the service is provided. Thereby, the user can receive the issuance of a desired electronic coupon by accessing the web page of the coupon issuing unit with the mobile terminal, and the registration of the distribution point and the accumulation point can be performed by accessing the web page of the point management unit. Confirmation can be made. The issue of the electronic coupon may be downloaded by HTTP protocol or FTP protocol when accessing the Web page, or may be attached to the e-mail and transmitted to the user together with the message.
[0073]
The present invention can also be applied to online shopping at a virtual store operated on the Internet or a public telephone network. In this case, a web page for providing the above service may be provided in the sales processing unit, and online shopping may be performed using an electronic coupon held by the user accessing the web page of the sales processing unit from the mobile terminal. The point service of the present invention can be received by transmitting the information to the point management unit.
[0074]
In the above-described embodiment, the user portable terminals are described as communicating by short-range wireless communication. However, the present invention is not limited to this, and communication using a public communication network may be used. Electronic coupons may be distributed using email. In this case, it is only necessary to attach an electronic coupon to the e-mail and distribute it to other users along with the message. The user who receives the e-mail confirms the contents by opening the attached electronic coupon using a browser attached to the mobile terminal. be able to. Thus, if an electronic coupon is distributed using an electronic mail, an electronic coupon can be distributed also to the user in a remote place.
[0075]
The user portable terminal may be any portable terminal that can be executed by incorporating a user portable terminal program for processing the user portable terminal, such as a portable phone having a JAVA (registered trademark) programming function, A general-purpose PDA or programmable IC card can be used.
The user mobile terminal program may be downloaded from a server when a member registration is received at any of the communication terminals of the coupon issuing unit, the sales processing unit, and the point management unit. It is also possible to connect to a Web server via the web server and receive a download.
Further, a non-volatile recording medium in which the user portable terminal program is recorded may be set in the portable terminal and used.
[0076]
In the above-described embodiment, the user has been previously registered as a member. However, the present invention is not limited to this, and the service of the present invention can be provided without registering a member. . For example, the ID of the portable terminal is used as an individual user ID. The user portable terminal records the ID of the portable terminal in the distribution history information recording unit of the electronic coupon, and the point management unit records each ID of the portable terminal. This can be achieved by accumulating points. The acquired electronic coupon allows the user to receive a predetermined privilege by bringing the user portable terminal to the sales processing unit, and the accumulated points bring the user portable terminal to the point management unit and indicate the mobile phone ID. Thus, it is sufficient to receive a cash voucher or a discount voucher according to the accumulated points, and the effect of the present invention is achieved.
[0077]
In this case, the user portable terminal program may be purchased and set as a program recording medium or downloaded from a web page, but the user portable terminal program may be downloaded to another portable terminal as the user portable terminal program. A function for downloading may be provided. Thereby, when the user distributes the electronic coupon to other users, the user only has to download the program to the other party, and the user who receives the electronic coupon distribution does not need to be registered as a member, thereby further promoting the distribution.
[0078]
In the above embodiment, the public key method is used for encrypting the distribution history information, the public key is used for encryption in the user portable terminal, and the secret key is used for decryption in the point management unit. The invention is not limited to this, and a secret key method may be used if there is no particular problem in key management. Also, since the object of the present invention is to protect the privacy of individuals, the present invention has the effect of using any method as long as it is coded so that it cannot be easily deciphered by other users.
[0079]
In the above embodiment, the coupon issuing unit, the sales processing unit, and the point management unit are operated by independent business entities, and are described as being configured from an independent system, but the present invention is not limited to this, The entire system may be operated by a single entity as a sales system, and may be configured as a single system. Either the coupon issuing unit or the point management unit is independent from the sales processing unit, and configured as two systems. You may make it do. Further, the communication terminal that communicates with the user portable terminal may be provided anywhere and any way, and the effect of the present invention is achieved.
[0080]
In the above embodiment, the customer information database that simply records the user's personal information is provided and the sales record is recorded. However, as the user's personal information, age, gender, residence, family composition, occupation, annual income, hobbies, Record information such as products you are interested in as purchase results, purchase history for each product type, and RFM analysis (Recency: latest purchase date, Frequency: purchase frequency, Monetary: purchase price), etc. By setting the issue contents of electronic coupons, distribution destination information, and the like based on these pieces of information in the issuing unit, sales can be promoted more effectively.
[0081]
In the above embodiment, it has been described that points are only given for closing or distribution of electronic coupons. However, distribution of electronic coupons is promoted by issuing cash vouchers, discount coupons, etc. according to the accumulated points. . Needless to say, the points to be given may be paid directly to the user as the product introduction fee.
[0082]
【The invention's effect】
According to the present invention, the user who received the distribution of the electronic coupon using the electronic coupon provided with the distribution history information recording unit that records the identification information of the user who mediates the distribution can be distributed between the user portable terminals. When the product is purchased using, the distribution history information is taken out from the electronic coupon, and the contract point is given to the user who mediates the distribution, so the electronic coupon is distributed to a larger number of users. At the same time, incentives such as distribution of electronic coupons to users who are highly willing to purchase goods work, and sales are promoted.
[Brief description of the drawings]
FIG. 1 is a system configuration diagram of a sales promotion system according to an embodiment of the present invention.
FIG. 2 is a process flow diagram according to an embodiment of a coupon issue process of a coupon issue unit.
FIG. 3 is a process flow diagram according to an embodiment of the issued coupon reception process of the user portable terminal.
FIG. 4 is a processing flowchart according to an embodiment of coupon distribution processing of a user portable terminal.
FIG. 5 is a process flow diagram according to an embodiment of a user mobile terminal purchase process;
FIG. 6 is a processing flowchart according to an embodiment of a purchase process of a sales processing unit.
FIG. 7 is a processing flowchart according to an embodiment of a contract point grant process of a point management unit.
FIG. 8 is a processing flowchart according to an embodiment of a distribution point assigning process of the point management unit.
FIG. 9 is a process flowchart according to an embodiment of the accumulated point display process of the point management unit.
FIG. 10 is a display example of accumulation points.
FIG. 11 is a display example of a distribution history.
FIG. 12 is a display example of a coupon usage record.
[Explanation of symbols]
10 coupon issue department
12 Coupon issue processing
14 Coupon template database
16 Coupon database
20 Sales Processing Department
22 Coupon verification / settlement processing
24 Use coupon report processing
30 point management department
32 Coupon usage record database
34 Customer information database
36 point database
40 Distribution history decryption processing
42 Closing point grant processing
44 Distribution point grant processing
46 Accumulation point transmission processing
50 user portable terminal
52 Coupon reception processing
56 Identification information encryption processing
58 Coupon distribution process
60 Coupon use processing
66 Log report processing
68 Accumulated point display processing

Claims (10)

A coupon issuing unit that issues an electronic coupon to a user, a user portable terminal that is used when a user who has received the electronic coupon purchases a product using the coupon, and a user that uses the electronic coupon A sales promotion system including a sales processing unit that gives a privilege when purchased, and a point management unit that gives points to a user who mediates distribution of an electronic coupon,
The electronic coupon has a distribution history information recording unit in which distribution histories distributed among a plurality of users are recorded,
The coupon issuing portion has a coupon issuing means for issuing an electronic coupon, and issuing coupons transmitting means for transmitting the issued electronic coupons to the user portable terminal,
The user portable terminal is an issued coupon receiving unit that receives the electronic coupon transmitted from the coupon issuing unit, a distribution coupon receiving unit that receives the electronic coupon distributed from another user portable terminal, and the issued coupon. An identification information recording means for adding the identification information to the distribution history information recording section of the electronic coupon received by the receiving means or the distribution coupon receiving means, and an electronic in which the identification information is added to the distribution history information recording section and distributing coupon transmitting means for transmitting to distribute coupon to another user portable terminal, using coupons own identification information to the distribution history information recording portion is sent to the sales processing unit in order to use the write-once electronic coupon Transmission means,
The sales processing unit includes a use coupon receiving unit that receives an electronic coupon to be used transmitted from the user portable terminal, and a privilege granting unit that gives the user a predetermined privilege specified in the received electronic coupon to be used. And a used coupon report means for transmitting the used electronic coupon to which the privilege is given to the point management unit,
The point management unit has a point database for storing points for each user, the used coupon receiving means for receiving electronic coupon spent transmitted from the sales processing unit, the received used electronic coupon from the distribution history information recorded distribution history in the recording unit, and the intermediary specifying means for specifying a user who mediates the distribution of the electronic coupon to the user who mediate distribution in which the identified said point database, the distribution A contract point granting means for granting a contract point when the user who received the product purchased the product ,
A sales promotion system characterized by that. The user portable terminal has a coupon distribution recording means for recording a result of distributing the electronic coupon, and a coupon distribution record transmitting means for transmitting the recorded coupon distribution record to the point management unit,
The point management unit is configured to receive a coupon distribution record receiving unit that receives a coupon distribution record transmitted from the user portable terminal, and to determine a point of the distribution source user of the point database based on the received coupon distribution record. The sales promotion system according to claim 1 , further comprising distribution point giving means for giving a distribution point. The electronic coupon includes a distribution method designation information recording unit that designates whether a user distributes a copy or an original when distributing to another user.
The user portable terminal refers to the distribution method designation information recording unit of the electronic coupon to be distributed in the distribution coupon transmission means, and if the user portable terminal is designated to distribute the copy, the electronic held in the user portable terminal When it is specified that a copy of the coupon is copied and transmitted to another user portable terminal and the original is transmitted, the electronic coupon held in the user portable terminal is transmitted to the other user portable terminal, and the user The sales promotion system according to claim 1 or 2, wherein the original electronic coupon held in the portable terminal is erased . The issued coupon transmission means of the coupon issuing unit and / or the distributed coupon transmission means of the user portable terminal includes a coupon reception availability inquiry means that inquires whether or not an electronic coupon can be received when a communicable user portable terminal is detected ,
The issued coupon receiving means and / or distributed coupon receiving means of the user portable terminal includes coupon reception availability answering means for answering whether or not the electronic coupon can be received in response to the inquiry about whether or not the reception is possible. 1 to promotion system according to claim 3. A coupon transmission request for requesting transmission of an electronic coupon when the issued coupon receiving means of the user portable terminal and / or the distribution coupon receiving means of the user portable terminal detects a coupon issuing unit or user portable terminal that can communicate with each other. Including means,
Issuing coupons transmission means and / or distribution coupon transmitting means of said user portable terminal of the coupon issuing unit, and transmits the electronic coupon in response to the transmission request, one of claims 1 to 4 The sales promotion system described in. The user portable terminal includes a search condition notification means for notifying a search condition of an electronic coupon desired to be transmitted when a communicable coupon issuing unit or a user portable terminal is detected ,
The issued coupon transmission unit of the coupon issuing unit and / or the distributed coupon transmission unit of the user portable terminal includes a coupon extraction unit that extracts an electronic coupon corresponding to the notified search condition. 5. The sales promotion system according to 5 . The identification information recording means of the user portable terminal includes encoding means for encoding and recording the identification information so that other users cannot easily decode it,
Intermediary specifying means of the point management unit, characterized in that it comprises a decoding means for decoding said coded identification information, promotional system according to any one of claims 1 to 6. A coupon database for recording information on electronic coupons issued by the issuing means of the coupon issuing unit ;
The coupon issuing unit of the coupon issuing unit includes a coupon issuing information recording unit that records information of the issued electronic coupon in the coupon database.
The use coupon receiving means sales processing unit, characterized in that it comprises a coupon collating means for collating with the coupon database electronic coupons to use said received, according to any one of claims 1 to 7 Sales promotion system. It has a customer information database that records personal information including user purchase history information ,
The coupon issuing means of the coupon issuing unit includes identification information acquiring means for acquiring identification information from the user portable terminal, and personal information extracting means for extracting user personal information from the customer information database based on the acquired identification information. When, characterized in that it comprises a coupon generating means for generating an electronic coupon from the personal information and the model of the coupon and that the extracted, sales promotion system according to any one of claims 1 to 8. The user portable terminal includes a short-range wireless communication unit that establishes communication when close to at least one of another user portable terminal, the coupon issuing unit, the sales processing unit, and the point management unit. to, promotion system according to any one of claims 1 to 9.

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