JP3954267B2 - Data collection unit - Google Patents

Description

[0001]
BACKGROUND OF THE INVENTION
The present invention relates to a business model for electronic commerce. Specifically, the present invention relates to a mobile metadata operation system using a two-dimensional code.
[0002]
[Prior art]
In electronic commerce, in order to connect a product provided by a supplier to a purchase action of a user through an advertising medium, a method of obtaining a URL from the advertising medium and searching for the target product on the Web is generally performed. ing.
In other words, in order to specify the product that the user wants to acquire,
1. Memorize the address, write it down, and cut it out. 2. Then (at a later date) turn on the computer and launch the browser. 3. Connect to the network. 4). Take out the address and enter the URL in the browser. 5). Find the product page you want. 6). Take the purchase procedure. 7). Make a payment.
Is needed. This procedure is not only complicated, but it is not easy to identify a product. Moreover, it cannot be said that the supply side is efficient in terms of making a deal on the products to be provided.
[0003]
Bar codes and their readers and associated software are widely used. The two-dimensional code and its reading device and related software have already been standardized and commercialized. Also, various technical means related to GPS, URL, billing settlement, etc. have already been put into practical use. In mobile electronic commerce, a system for seamlessly linking advertising media such as newspapers, posters, magazines, insert advertisements and the electronic commercial area. Not proposed.
[0004]
[Problems to be solved by the invention]
It is an object of the present invention to seamlessly connect public information sources such as information on media such as newspapers, magazines, posters, insert advertisements, information on goods or services, and general printed materials, and the electronic commerce area or information processing side in mobile electronic commerce. It is to realize a system for linking.
[0005]
[Means for Solving the Problems]
In order to solve the above-mentioned problems, the technical means created are as follows.
In the mobile electronic commerce, the invention according to claim 1 is a medium in which a two-dimensional code including supply-side public information such as product-related information, marketing information, and network-related information is pasted or printed, and the two-dimensional code. A media stick having a function of collecting code data by one click and user-side private information, and a network terminal having a function of disclosing the supply-side public information and the user-side private information through information transmission means, By one-clicking the two-dimensional code with the media stick, the supply-side public information and the user-side private information are disclosed on the Web electronic commerce page on the network terminal. Seamless and characterized in that the can operate from the medium without operation of the keyboard in the terminal until the page of the electronic commerce.
[0006]
The invention according to claim 2 relates to the media stick according to claim 1. The media stick is a data collection unit including a two-dimensional code reading unit, a code conversion unit, a memory unit, an information conversion unit, and an input interface unit for a computer, and has a pen or stick-like shape that is portable or can be expanded and contracted. . The data collection unit includes user-side private information, and has a function of reading supply-side public information that has been two-dimensionally encoded and a function of transmitting the information to a network terminal via a network. In the case where the media stick has a retractable mechanism, information can be collected from posters posted in the city, advertisements that are difficult to access, such as trains, etc. In this specification, the data collection unit is referred to as a media stick.
[0007]
The invention according to claim 3 relates to the medium according to claim 1. The medium is an advertisement medium such as publications, magazine advertisements, newspaper pages, insert advertisements, etc., and is a two-dimensional code of supply-side public information such as merchandise related information such as trade desired products or service information and network related information It is characterized by being affixed or printed.
[0008]
The invention according to claim 4 relates to the medium according to claim 1. The medium is an advertising medium such as a poster posted in the city, an advertisement posted in a car such as a train, etc., and supply-side public information such as product-related information such as trade desired products or service information and network-related information The two-dimensional code is affixed or printed.
[0009]
The invention described in claim 5 relates to a product or a product package instead of the advertising medium described in claim 1. It is characterized in that a two-dimensional code of supply side public information such as trade desired product or service information is pasted or printed on the product or product package.
[0010]
According to the sixth aspect of the present invention, a two-dimensional code of information described on the page surface and information such as URL corresponding to the page, which is affixed or printed on a newspaper page, magazine page, catalog page, or the like, is displayed using a media stick. By one-clicking, the information can be accessed on a network terminal, and the user can first select information on a product or service on the page surface, and can execute secondary selection and transaction action on the Web.
[0011]
According to the seventh aspect of the invention, the two-dimensional code of the information described on the page pasted or printed on the occupational yellow page, the product service yellow page, and each page of the book is clicked with a media stick. A user can obtain necessary information immediately on the Web of the network terminal through the network. It was possible to easily access any page of the printed material consisting of a large number of pages.
[0012]
According to the eighth aspect of the present invention, if information on seats such as a calendar, a train schedule, and a concert is converted into a two-dimensional code, a reservation can be made from ordinary paper. On the other hand, the information is selected via an operation menu that is two-dimensionally coded, and the reservation settlement service can be completed on the paper and on the Web without a keyboard.
[0013]
According to the ninth aspect of the present invention, the service side puts location information in a two-dimensional code pasted or printed on a printing surface such as a magazine page, a newspaper page, or a catalog page, and provides map information and navigation to a destination. It was possible.
[0014]
The invention according to claim 10 is a two-dimensional code and logo for information sources such as e-mail addresses, books, music CDs, search engines, restaurants, hotels, live houses, movie theaters, news, etc. Information such as the service name and URL is printed out on a sticker and pasted on a plain sheet of plain paper, a sketch book, a notebook that is carried everyday. There is also a method for printing the two-dimensional code by outputting it as a thumbnail. As a result, the user can access the information source from anywhere and from any terminal.
[0015]
DETAILED DESCRIPTION OF THE INVENTION
Embodiments will be described with reference to the drawings.
[0016]
Example 1
FIG. 1 is a conceptual diagram of mobile metadata operation in electronic commerce using the two-dimensional code of the present invention, and FIG. 2 is a mobile metadata operation system flowchart in electronic commerce using the two-dimensional code according to the present invention. FIG. 3 is a block diagram of mobile metadata operation in electronic commerce using the two-dimensional code of the present invention. 1, 2, and 3, the supply-side public information 22 includes product related information, marketing information, network related information, and the like. The information 22 is two-dimensionally encoded and pasted or printed on a medium 23 such as various media, posters, input booklets, or products or product packages. The two-dimensional code 2 of the supply-side public information 22 on the medium 23 is read by one-clicking on the media stick 1 and is transmitted via the network 4 together with the user-side private information 21 registered in the media stick 1. Thus, the supply side public information 22 and the user side private information 21 are disclosed on the electronic commerce page on the Web of the network terminal 5. The electronic commerce act is completed on the electronic commerce page. That is, operations from the medium 23 to the electronic commerce page can be performed seamlessly without the need for a keyboard in the network terminal 5.
[0017]
The media stick 1 includes a two-dimensional code reading unit 11, a code conversion unit 12, a memory unit 13, an information conversion unit 14, and a computer input interface unit 15. The two-dimensional code reading unit 11 has a function of reading the two-dimensional code 2 of the supply-side public information 22 pasted or printed on the medium 23 by performing an operation such as one click by the user. The code conversion unit 12 has a function of converting a standard two-dimensional code into a character code such as ASCII code or Unicode. The memory unit 13 has a function of registering and storing user-side private information 21 and a function of storing converted public information 22. The information conversion unit 14 has an editing integration and structuring function for the private information 21 and the public information 22. The computer input interface unit 15 has a function of transmitting the information to the network terminal 5 through the network 4 and serves as an input device instead of a conventional mouse and keyboard.
[0018]
The media stick 1 is in the form of a portable pen or stick, or has a telescopic mechanism. In the case where the media stick has a retractable mechanism, information can be collected from posters posted in the city, advertisements that are difficult to access, such as trains, etc.
[0019]
The two-dimensionally encoded supply-side public information and user-side private information built in the media stick 1 are metadata necessary for electronic commerce and include the following information.
1. Pair information of target service name / product name and URL address.
2. Location information of information acquisition place, information acquisition time information.
3. Name, address, credit number, e-mail address, etc. required for order settlement.
[0020]
There are the following two methods for reading the user side private information into the system.
1. A method of reading the media stick in advance.
2. A method of reading a two-dimensional code from a print sheet.
[0021]
There are the following two methods for reading the location information of the acquisition location of the product or service information into the system.
1. A method of calling up two-dimensional code position information embedded in advance.
2. A method of automatically acquiring a DGPS (differential GPS) chip inside the media stick 1.
[0022]
With the above-described configuration and function, the user can perform direct commercial transaction activities such as requesting materials, reservations, ordering, charging, and settlement of goods and services from the advertising media 3 and 3a via the networks 4 and 7. 5 can be performed. That is, among the data necessary for the commercial transaction, the supply side public information is provided in the two-dimensional code 2 and the user side private information is provided in the media stick 1, so the user can click the two-dimensional code 2 with the media stick 1 The information of the two-dimensional code 2 can be acquired simply by inputting to the ECDB server 6 (electronic commerce database server) of the network terminal 5 via the computer input interface unit 15 built in the media stick 1 and the network 4. To do. With the above procedure, it is possible to carry out a commercial transaction without requiring any prior operation of a data source, which is a conventional implementation method, and any operation of inputting a computer from a keyboard.
[0023]
Commercial transaction information such as reservation, ordering, billing and settlement is stored on the database of the ECDB server 6 through the network 7. Further, customer purchase behavior is linked in the database.
[0024]
For transmitting user personal information, the media stick 1 is provided with a permission issuing function such as a personal information dedicated button.
[0025]
The information transmission means is a wireless system or a cable system. In this specification, the wireless system is a wireless communication line and includes all mopile terminals having a wireless communication function such as a mobile phone, a digital camera, a photo viewer, and a portable information terminal. The cable system is a wired communication line, and includes all terminals connected via a wired network such as a personal computer, a digital TV, a net printer, a home game machine, and a fixed telephone, and is called a network.
[0026]
Example 2
FIG. 4 shows a print portal model. The information source 1 is supply-side public information 41, which is a product or service information desired to be traded or printed on advertisement media such as publications, magazine advertisements, newspapers, insert advertisements, and page information and URL information. Have The user clicks on the two-dimensional code 2 of the information with the media stick 1. The information related to the product or service is printed on the Web of the network terminal 5 through the network 4. By operating the present invention, the acquisition of information on the advertising medium itself forms a print portal. In this specification, this business model is referred to as a print portal model.
[0027]
Example 3
FIG. 4 shows a street portal model. The information source 2 is supply-side public information 51, which is a desired product or service information affixed or printed on an advertisement in a car such as a city poster or train, and a posting page and URL information of the desired product or service. Have The user clicks the two-dimensional code 2 of the information with the media stick 1a. The information related to the product or service is printed on a wireless device such as a mobile terminal or a cable device such as a home network terminal 5. By operating the present invention, the information printing operation enables direct access to goods or services and forms a company portal. In this specification, this business model is referred to as a street portal model.
[0028]
Example 4
FIG. 4 shows a product portal model. . The information source 2 is supply-side public information 61 and includes information on a desired product or service. The two-dimensional code of the information is attached or printed on the product or the product package itself. The user can directly connect the two-dimensional code 2 to the user support page when the user reorders the product or when the user needs support for the product, with a single click of the media stick 1. In the operation of the present invention, all products are net portals for the products. In this specification, this business model is referred to as a product portal model.
[0029]
Regarding marketing information and advertising effectiveness, there have been many unclear points based on what information has been used to start purchasing behavior. And it was a grade to judge by collection of the reply postcard attached to a purchaser's goods. By operating the present invention, not only commercial transactions but also purchase behavior information can be acquired, and marketing-related information can be automatically collected at the time of access. As a result, the effectiveness of the advertisement can be easily evaluated.
[0030]
Conventionally, user support such as repair and maintenance has been supported by telephone requests from users, but not only labor costs and equipment costs required for that are increased, but also often insufficient responses are required. did. In many cases, the user is not satisfied with the communication when a problem occurs. By this invention, the user side can collect the information regarding user support simultaneously with access by accessing goods or a goods publication page. On the supply side, field data can be automatically collected upon user access.
[0031]
Example 5
FIG. 5 shows a Reblica page model. The two-dimensional code 2 on the paper such as the newspaper 71, the magazine 72, the catalog 73, etc., to which the two-dimensional code 2 of the supply-side public information including the URL corresponding to the desired product or service is pasted or printed can be click. The same content as the paper is copied (replicated) to the Web page 74 of the network terminal 5 through the network 4. The user performs an examination 75 on information selection and judgment on the paper, and on the Web, conducts a transaction such as a reservation and an order, and a link operation 76 to a related page. This combination model of the paper and the Web tries to use the characteristics that are easy to understand on the paper and easy to process on the Web. The paper is easy to see, has a high listability, is easy to turn pages, and can quickly make a decision rather than only on the Web, which is effective in reducing communication costs. When communication costs are pay-as-you-go, the effectiveness of this model is not controversial. Furthermore, it is effective even if the communication fee becomes a flat rate system. The commercial transaction information is processed in the ECDB server 6 through the network 7. In this specification, this business model is referred to as a replica page model.
[0032]
Specific examples of each service derived from operating this system are listed below.
[0033]
Example 6
FIG. 6 is an explanatory diagram of the browse service. One-click the two-dimensional code printed or pasted on each page of the yellow page 81 by occupation, the yellow page 82 by product / service and the book 83 with the media stick 1. The user can acquire necessary information immediately on the Web of the network terminal 5 through the network. It is possible to easily access an arbitrary page of a printed material composed of a large number of pages. In addition, it is possible to construct a system in which the telephone directory can be dialed with one click. In this specification, this service is referred to as a browse service.
[0034]
Example 7
FIG. 7 is an explanatory diagram of a transaction service. If the two-dimensional code 2 of the information of the seat 91 such as the calendar 91, the train diagram 92, and the concert is clicked on with the media stick 1, the information is networked via the network 4 together with the information stored in the media stick 1. It is displayed on the terminal 5 and the reservation procedure can be executed. In other words, reservation can be made from the two-dimensionally coded paper. In addition, if the information is selected through a two-dimensional encoded operation menu, the reservation settlement service can be completed on the Web without a keyboard. Since it does not require a keyboard, it can be easily applied to mobile terminals. In this specification, this service is referred to as a transaction service.
[0035]
Example 8
FIG. 8 is an explanatory diagram of the geographic / time information link service. If the service side puts the location information 102 in the two-dimensional code 2 described in the above embodiment, the map information related to the product or service can be provided to the user, and navigation to the destination can be provided. Further, if the GPS receiving chip is incorporated in the media system, the differential GPS information 101 can be obtained. This format is particularly effective when applied to a car navigation system. Specifically, if you embed a 2D code of location information corresponding to the printed map paper (all guide maps such as map books, advertisements, pamphlets), the corresponding map screen on the car navigation via the media stick, Can be called immediately. You can set the destination instantly, and it will be much more convenient than the current situation where you enter the address and phone number.
[0036]
Example 9
FIG. 9 is an explanatory diagram of the My Portal service. FIG. 10 shows one page of a notebook with a sticker attached in the My Portal service. In FIG. 9 and FIG. 10, the two-dimensional code 112 of the information source 110 used on a daily basis such as an email address, a book, a music CD, a search engine, a restaurant, a hotel, a live house, a movie theater, and news is used as the information. Are output to a sticker 113 together with information 111 such as a logo, a service name, and a URL, and the sticker is pasted on a plain paper 114, a sketch book or a notebook 115. There is also a method in which the two-dimensional code of the information 112 is output as a thumbnail 116 and printed 117. Since the notebook 115 and the like are brought on a daily basis, the user can click the sticker 113 with the Media Suite 1 regardless of time and place, so that the user can access the information source 110 from any terminal. It becomes possible. The seal itself becomes your portal. In this specification, this service is referred to as a “my portal service”.
[0037]
【The invention's effect】
The mobile metadata operation system of the present invention described above is one-clicking on a two-dimensional encoded information such as a product or service on a printed material or on a product as well as on an advertising medium with a media stick. Since the encoded information is disclosed on the network terminal, it is possible to operate seamlessly from an advertising medium to an e-commerce page without operating the keyboard on the network terminal. By operating the present invention, not only electronic transactions are easily performed, but also advertisement information is automatically collected, so it is possible to accurately grasp the marketing environment and at the same time easily evaluate the effectiveness of advertisements. It becomes. In addition, since service information is incorporated in the product, by operating the present invention, not only service response is improved, but also field data can be automatically collected and stored as an important management resource. In addition, the present invention has the following effects. In addition to realizing the basic business model of mobile metadata operation such as print portal model, street portal model, product portal model, replica portal model, etc., browse service, transaction service, geo / time information link service, and my portal service are also available It has become possible.
[Brief description of the drawings]
FIG. 1 is an operation concept diagram of mobile metadata in electronic commerce using a two-dimensional code according to the present invention.
FIG. 2 is a flowchart of a mobile metadata operation system in electronic commerce using a two-dimensional code according to the present invention.
FIG. 3 is an operational block diagram of mobile metadata in electronic commerce using a two-dimensional code according to the present invention.
FIG. 4 is an explanatory diagram of a print portal model, a street portal model, and a product portal model in the present invention.
FIG. 5 is an explanatory diagram of a replica portal model in the present invention.
FIG. 6 is an explanatory diagram of a browse service in the present invention.
FIG. 7 is an explanatory diagram of a transaction service in the present invention.
FIG. 8 is an explanatory diagram of a geographic / time information link service according to the present invention.
FIG. 9 is an explanatory diagram of My Portal service in the present invention.
FIG. 10 shows one page of a notebook with a sticker attached in the My Portal service.
[Explanation of symbols]
DESCRIPTION OF SYMBOLS 1 Media stick 1a Retractable type media stick 2 Two-dimensional code 3 Advertising medium 3a which shows the example of goods with two-dimensional code 4 Advertising medium which shows the example of service with two-dimensional code 4 Information transmission means, network 5 Network terminal 6 ECDB server (electronic Commerce database server)
7 Communication Line 11 Two-dimensional Code Reading Unit 12 Code Conversion Unit 13 Memory Unit 14 Information Conversion Unit 15 Computer Input Interface Unit 21 User-Side Private Information 22 Supply-Side Public Information 23 Medium 41 Information Source 1 (Supply-Side Public Information)
51 Information Source 2 (Supplier Public Information)
61 Information Source 3 (Supplier Public Information)
71 Newspaper 72 Magazine 73 Catalog 74 Web Page 75 Review 76 Link to Commerce and Related Pages 81 Occupation Yellow Page 82 Product Yellow Page 83 Book or Phone Book 91 Calendar 92 Train Schedule 93 Seat Chart 101 GPS
102 Supply side position information 110 Information source 111 Service name, URL, logo, etc. of information source 110 112 Two-dimensional code 113 of information source 110 Sticker 114 Affixed on paper 115 Affixed on notebook 116 Thumbnail 117 Print

Claims (3)

A portable data collection unit used in a system in which an e-commerce database server and a network terminal can communicate with each other via a communication network, and capable of communicating with the network terminal via a communication network,
A two-dimensional code reading unit that reads from the medium a two-dimensional code that is metadata attached to or printed on a medium and that includes supply-side public information that includes product name and URL address combination information ;
A code conversion unit that converts the supply-side public information included in the two-dimensional code into a character code;
A memory unit for storing user-side private information that is metadata and the converted supply-side public information;
An information conversion unit that edits and integrates the user-side private information and the supply-side public information converted into a character code by the code conversion unit; and
By editing and integrating by the information conversion unit and sending structured information to the network terminal, the supply to the electronic commerce page on the Web displayed on the network terminal via the communication network data collection unit, characterized in that it comprises a computer input interface unit for disclosing side public information and the user-side private information.   The data collection unit according to claim 1, wherein the user-side private information is at least one of a name, an address, a credit number, and an e-mail address necessary for order settlement. The data collection unit according to claim 1 or 2, wherein the two-dimensional code is attached or printed on at least one of an advertising medium, a product, and a product package.

Images