JP3605758B2 - Coupon system - Google Patents

Description

[0001]
TECHNICAL FIELD OF THE INVENTION
The present invention relates to a coupon system that provides consumers with presents and discounted sales of various products and services for the purpose of sales promotion, and in particular, efficiently narrows down a target according to the purpose from a database of a wide range of large numbers of people. The present invention relates to a coupon system capable of realizing low-cost and more secure coupon exchange.
[0002]
[Prior art]
2. Description of the Related Art Conventionally, coupons have been distributed using various means in order to provide consumers with presents and discount sales of various products and services for the purpose of sales promotion. For example, a discount coupon is distributed to a customer who has shopped at a store, or a discount coupon displayed on an Internet homepage is printed and redeemed at the store.
[0003]
[Problems to be solved by the invention]
However, the distribution of coupons at stores has a limit on the amount of coupons that can be distributed, and in order to acquire new customers, coupons are distributed to people who have never been to the store and the sales channels are expanded. It did not meet the main purpose of the distribution. In addition, coupons issued on the website may be issued in large quantities due to access by many people, but from the point of view of the coupon provider, it is for efficient sales promotion according to the purpose However, it is desirable to set conditions such as gender, age group, residence area, etc. to narrow down the coupon distribution partners, but this is efficient because anyone can print coupons on the homepage unconditionally. Basically, it was difficult to use it for sales promotion. Further, in the conventional coupon system, there is no feedback to the system after the exchange of the coupon and the product / service, and it is not possible to conduct an effective consumer trend survey or the like.
[0004]
Accordingly, the present invention provides a coupon that can narrow down the target from a database of a large number of people, realize a low-cost and more reliable coupon voucher, and can effectively use the data after the redemption. The purpose is to provide the system.
[0005]
[Means for Solving the Problems]
In order to achieve the above object, the coupon system of the present invention selects a member according to a coupon distribution purpose from members registered in a member information database of a member data management organization that manages member data, and A coupon ID for specifying a coupon content for providing a product present or a discount service to a mobile information terminal such as a mobile phone of a member registered in the member information database from a server connected to a network in a data management organization. And / or a message including a password is transmitted using a network, and the member receiving the message transmits a coupon installed in a convenience store, a store, a street, or the like connected to the server of the member data management organization and the network . The coupon ID and / or Will be issued a coupon bar code symbol of the contents of such goods gifts and discount service has been printed by entering a password, the product presents Ya at the store where the coupon to provide the goods gifts or discount services When the bar code is exchanged for a discount service, the bar code information is read by a terminal of the store .
[0006]
BEST MODE FOR CARRYING OUT THE INVENTION
FIG. 1 shows a coupon system according to the present invention. In this embodiment, a case where a mobile phone which can use an electronic mail system is used will be described as an example. In the figure, 1 is a mobile phone capable of transmitting and receiving e-mails such as the Internet, 2 is a Web of the Internet, 3 is a member data management organization for managing member data, 4 is a store, 5 is a mail provided by the member data management organization A server, 6 is a server for a coupon system provided in the member data management organization 3, 7 is a member information database of the member data management organization 3, 8 is a server 6 for coupon systems installed in convenience stores, stores, streets, etc. And a coupon issuing terminal connected to the network.
[0007]
The coupon system of the present invention having such a configuration will be described below based on the flowchart of FIG. First, in the coupon system of the present invention, since an e-mail using a mobile phone is used, a member who owns a mobile phone connectable to the Internet and whose mail address and telephone number are registered in the member information database 7 is first used. The members of the data management organization 3 are set as the target base. Among them, the targets for providing gifts and discount services for sales promotion of products and services are narrowed down by setting conditions such as gender, age group, residence area, etc. according to the purpose of coupon distribution, and the coupon system The server 6 creates a list of target members.
[0008]
Next, the server 6 sends an e-mail to the members of the target list by the mail server 5. The content of the e-mail is to provide a gift or discount service for sales promotion of products and services, and for example, "Please enter the following number at the nearest coupon issuing terminal and issue a coupon.
■ Coupon ID: 238YGE
■ Member number: 200100
■ Password: ****
* Click here for the location of the coupon ticketing terminal.
[0009]
Then, the member receiving the e-mail inputs the coupon ID, the member number, the password, and the like through a keyboard, a link cable, and the like at a network-connected coupon ticketing terminal 8 installed in a convenience store, a store, a street, or the like. Input by means. Then, the coupon ticket issuing terminal 8 accesses the server 6 for the coupon system of the member data management organization 3 using the Web 2 to perform an authentication process of the input information. Issue a coupon ticket with the coupon content printed. The authentication of the server 6 is to check the input coupon ID, member number, and password, to confirm that this information is input for the first time, and to confirm whether the coupon is within a predetermined period. This can prevent the issuance of a plurality of coupons having the same content and the issuance of expired coupons.
[0010]
The content printed on the coupon includes a display indicating that the coupon is valid, the expiration date for redeeming the coupon, the details of gifts and discount sales of goods and services, a coupon ID, a membership number, The coupon ticket issuing machine number, a bar code that encodes the content of the coupon (for scanning when redeeming a coupon), and guidance / advertisement of a store to be redeemed. These may be printed and displayed not only on the front surface but also on both surfaces. The content to be recorded in the barcode can be set as appropriate. For example, if only the coupon content is to be recorded, a short one-line barcode is sufficient, and member information and the like are also recorded in addition to the coupon content. If so, a two-stage barcode array may be used.
[0011]
Next, when the member who has obtained the coupon submits the coupon at the store 4 described in the coupon, the store scans the barcode printed on the coupon with the barcode reader of the terminal of the store. The discount processing of the sales program is easily set based on the read information, and the present or the discount sale of the product / service described in the coupon is provided. As described above, for example, in the case of discount sales of goods and services, it is not necessary to perform discount processing by manual input at a register, and it is possible to easily and reliably perform discount processing simply by scanning a bar code. .
[0012]
In the barcode scanning at this store, one member can authenticate the information recorded in the barcode in the sales management server of the store or the server 6 for the coupon system of the member data management organization 3 so that one member can use this coupon service. Can be checked for the first time. Further, by using the coupon as a special paper for copy protection, it is possible to prevent copying.
[0013]
Then, by scanning the barcode or separately inputting information of the coupon ticket and feeding back the data to the server 6 for the coupon system, the coupon is related to the information of the member information database 7 of the member data management organization 3. It can conduct a detailed consumer trend survey.
[0014]
In addition, by providing a step of issuing coupons on paper or the like and exchanging them for goods and services, the POS used for normal sales at stores, that is, sales processing by bar code scanning can be performed as it is, so There is no need to install a new device exclusively for the coupon system (in order to scan a barcode displayed on the liquid crystal display screen of a mobile phone, it is necessary to change the settings from a normal barcode scanner).
[0015]
【The invention's effect】
As described in detail above, according to the coupon system of the present invention, a target is set according to the purpose of coupon distribution from a large number of members and a wide range of targets, and a mobile phone that is used for a specific individual unlike a fixed phone is set. By using the service to directly access the individual by e-mail or other message, it is possible to set detailed targets for sending coupons and obtain an unprecedented high response rate. Sales promotion, expansion of sales channels, etc. The original purpose of coupon ticket distribution can be achieved more efficiently. Issuing a coupon as an entity, such as paper, is more than a method of simply checking the contents of the coupon displayed on the display screen of the mobile phone at the store. This can be easily prevented, and an effective consumer trend survey or the like can be performed by feeding back to the system using the coupon ticket collected after the exchange.
[0016]
In addition, the coupon issuing terminal is a network-connected information terminal installed at convenience stores, stores, streets, etc., so that members who receive the coupon present message can easily issue a coupon ticket anywhere. it can.
[0017]
In addition, barcodes that encode the contents of product gifts and discount services etc. are printed on coupons, and the barcode information is read at the store terminal when redeeming coupons at the store, so that sales at stores can be done. Since the processing can be easily performed and the sales processing by barcode scanning used for normal sales at the store can be performed as it is, there is no need to install a new device exclusively for this coupon system.
[Brief description of the drawings]
FIG. 1 is an explanatory diagram showing a coupon system of the present invention.
[Explanation of symbols]
1 mobile phone 2 Web
3 Member data management organization 4 Store 5 Mail server 6 Server 7 Member information database 8 Coupon issuing terminal

Claims (1)

From the members registered in the member information database of the member data management organization that manages the member data, select a member according to the purpose of coupon distribution, and select the member from a server connected to a network in the member data management organization. A message including a coupon ID and / or a password for specifying the coupon content for providing a product present or a discount service to a mobile information terminal such as a mobile phone of a member registered in the information database is transmitted using a network. And the member receiving the message inputs the coupon ID and / or password at a coupon issuing terminal installed at a convenience store, store, street, or the like connected to the server of the member data management organization and the network. in goods gifts and discounted Is issued the coupon bar code symbol of the contents have been printed, such as screws, of the bar code when redeem the product presents and discounts in the shop to provide the product presents and discounts the coupon A coupon system characterized by reading information with a store terminal .

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