JP3559800B2 - Customer management system - Google Patents

Description

[0001]
TECHNICAL FIELD OF THE INVENTION
The present invention secures the latest information of a registered customer, provides a detailed service corresponding to the actual situation of service transaction and / or product transaction of the customer, and provides the specific information to the customer who has provided the specific information. Customer management for the purpose of providing appropriate services corresponding to the latest transaction information of customers in a timely manner, in addition to general services, until the specific information disappears or for a certain period after registrationsystemAbout.
[0002]
[Prior art]
Conventionally, a customer management device for each member store such as a shopping street or a shopping center using a stamp card has been proposed for the purpose of improving the service according to the purchase results of the customer (Japanese Patent Laid-Open No. 5-174250).
[0003]
There has also been proposed a transaction point processing device and receipt invention in which the number of transaction points is stored in a card and services corresponding to the transaction points are performed (Japanese Patent Laid-Open No. 6-36143).
[0004]
Next, there has been proposed an electronic cash register in which ranks are provided in accordance with the purchase amount for each time slot, and privilege points are corrected and output in accordance with each rank (Japanese Patent Laid-Open No. 6-119557).
[0005]
Furthermore, regarding the point management method, in the point management, the point, the notification of the service information, and the provision of the service, the purpose is to increase the versatility in the form of merchandise transaction and to realize the flexible response to the business transaction situation by a simple operation. (Japanese Patent Laid-Open No. 6-295390) has also been proposed.
[0006]
Problems to be solved by the invention
Although the above-mentioned conventional invention is mainly intended to provide a service corresponding to a customer's purchase performance, there is a possibility that continuity may be insufficient, there is no improvement in service for each product transaction, and there is no sustained improved service. There are problems such as. Further, although specific services for customer specific information (for example, marriage, birth, enrollment, etc.) have been provided, specific services of a type added to general customer services have not been provided. Further, it has sometimes been difficult to provide the service network to the same affiliated store or affiliated store.
[0007]
Regarding non-commodity transactions, the provision of appropriate information and individual services (services corresponding to the characteristics of customers) were not considered.
[0008]
[Means for solving the problem]
However, according to the present invention, the service range and means are determined (not an unspecified number) by the registration or other customer's request, and individual and predetermined services (information service, price service, privilege grant, etc.) are performed only for the registered customer. This solves the above-mentioned conventional problem.
[0009]
According to the present invention, a service rank corresponding to a commodity transaction amount is provided, the service rank is maintained for a certain period of time, and when the service rank is continued, the service rank of the previous term is applied. The service is continued at the higher rank, and the point service and the information service can be performed in combination.
[0010]
Further, when the transaction value far exceeds the highest service rank within a certain period, the service is improved by giving a privilege such as recording as a long-term highest rank qualified person.
[0011]
Customer management proposed by the present inventionReasonFurther details of the stem are as follows. That is, the present invention provides a customer management system having the following configuration.systemIt is.
[0012]
The customer management system of the present invention is a customer management system for providing services to registered customers in accordance with the value of service transactions and / or the value of commodity transactions for registered customers. It is composed of one magnetic recording medium issuing machine and a POS terminal, and a central information processing device connected to these by a network.
Here, the first magnetic recording medium issuing machine issues at least the first magnetic recording medium on which the customer recognition means is recorded to the registered customer, and also executes a service transaction and / or a product transaction in a predetermined period. A plurality of service ranks determined in advance corresponding to the total amount or the total amount of service transactions and / or commodity transactions in a predetermined period and converted into service points and corresponding to the total of the converted service points; A service rank determined for the registered customer, selected from a plurality of service ranks in which the conversion rate for converting the value of the transaction and / or the commodity transaction into service points is different for each service rank; The information is transmitted to the central information processing device in association with the customer recognition means.
Further, the POS terminal sends the customer recognition means read from the first magnetic recording medium and information on purchase of goods by the registered customer to the central information processing device.
Further, the central information processing device associates the plurality of predetermined service ranks and the service rank determined for the registered customer transmitted from the first magnetic recording medium issuing machine with the predetermined service rank. And a service of a transaction amount by a registered customer corresponding to the customer recognizing means based on the customer recognizing means and product purchase information sent from the POS terminal. Conversion to points, accumulation by adding transaction amounts, accumulation by adding converted service points, accumulation transaction amount or accumulated service points after a predetermined period, and the plurality of service ranks Compared with the range of the total transaction value or the range of the total service points corresponding to each rank of Grasp service rank to be applied to the customer, during a predetermined period of time of using the conversion factor for converting the amount of service transactions and / or commodity in the service rank to be applied to the customer service point when a predetermined period of time which is grasped The conversion of the accumulated transaction amount into service points, and the service rank corresponding to the accumulated transaction amount or service point accumulation of the registered customer during the predetermined period after a predetermined period, and the predetermined service rank. The service rank is compared with a plurality of service ranks, a new service rank is provided for a predetermined period after the continuation of registration after the lapse of the predetermined period, and the service is applied to the customer recognition means of the customer as a service applied after the continuation of registration. This is a process of storing.
The customer management method using this system is executed as follows.
(A) A customer management method for providing services to registered customers in accordance with the value of service transactions and / or the value of commodity transactions.And(B) when registering a customer, the rank of the service provided to the registered customer is made to correspond to the total amount of the service transaction and / or the commodity transaction in the predetermined period, or the service transaction and / or the commodity transaction in the predetermined period. Is converted into a service point, and selected from a plurality of predetermined service ranks corresponding to the converted total of the service points and determined. (C) The registered customer performs the service transaction and / or the product transaction. Each time a transaction is made, the transaction amount is added, or the transaction amount is converted into a service point and the converted service point is added. (E) When a predetermined period has elapsed, the total amount of the transaction amount in the predetermined period or the The total number of service points within a predetermined period is the total transaction amount or service point corresponding to the service rank determined at the time of registration. If the total transaction amount is within the range, the service is provided to the customer in accordance with the total transaction amount or the total service points and the service rank determined at the time of registration, and the total transaction amount or the service is provided. If the total points are out of the range of the total transaction value or the total service points corresponding to the service rank determined at the time of registration, the rank of the service different from the service rank determined at the time of registration Providing the service to the customer in accordance with the total of the transaction amount or the total of the service points corresponding to the corresponding service rank, and (f) continuing the registration after the predetermined period of time. The service rank to be provided within a predetermined period after the registration is continued for the customer who Customer management characterized in that the total amount of transactions within a predetermined period immediately before the continuation or the service rank corresponding to the total number of service points within the predetermined period immediately before the continuation of the registration is applied. Is the way.
[0013]
Customer management mentioned abovesystemMeans that the registered customer can manage this customer for a predetermined period of time, that is, a period during which the registration is valid, for example, one year after registration.systemThe service transaction (eg, purchase of food and beverage service) and / or the transaction value of product transaction (purchase of product) performed at the same affiliated store or affiliated store that provides When there is a transaction, this transaction amount is converted into 20 points of service points, and this is added and accumulated for each transaction in the predetermined period, and according to the accumulated transaction amount or the accumulated service points, This customer managementsystemA service that provides a voucher (such as a shopping voucher) that can be used at the same affiliated store or affiliated store or a second magnetic recording medium (for example, a magnetic card) that corresponds to an available voucher as a service to customers It is. For example, if 1000 points are accumulated, this customer managementsystemIs provided to customers with a 1,000-yen cash voucher (such as a shopping voucher) or a usable 1,000-yen second magnetic recording medium (for example, a magnetic card) that can be used at the same affiliated store or affiliated store that provides the service. Things.
[0014]
In particular, as described above, the conversion rate when converting the transaction amount of a registered customer within a predetermined period into a service point is distinguished according to the transaction amount of the registered customer within the predetermined period. Accordingly, the rank of the service provided to the registered customer, that is, mainly the conversion rate when converting the transaction amount into the service point, corresponds to the total amount of the service transaction and / or the commodity transaction in the predetermined period. Customer management that determines the total amount of service transactions and / or product transactions for a specified period of time, or that corresponds to the total number of converted service pointssystemWhen converting to service points in accordance with the transaction amount accumulated after the lapse of the predetermined period, if the value is within the range of the transaction amount corresponding to the service rank determined at the time of registration, The accumulated transaction amount is converted into a service point at the conversion rate in the service rank, and a voucher or a second magnetic recording medium corresponding to the converted service point is issued as a service to the customer. On the other hand, when converting to a service point corresponding to the accumulated transaction amount after the lapse of a predetermined period, if the transaction amount is out of the range of the transaction amount corresponding to the service rank determined at the time of registration, the transaction outside the range The accumulated transaction amount is converted into a service point by a conversion rate at a service rank corresponding to the amount, and a voucher or a second magnetic recording medium corresponding to the converted service point is issued as a service to a customer.
[0015]
ThisCustomerCustomer management system, this customer managementsystemFirst magnetic recording medium issuing machine installed in the same affiliated store or affiliated store providing the POS terminal, a POS terminal, and a central information processing device connected to the POS terminal via a network, for example, a master computer It is composed of
[0016]
This customer managementsystemWhen registering a customer, a service rank during a registration period is first determined, and a first magnetic recording medium, for example, a magnetic card issued from a first magnetic recording medium issuing machine is passed to the registered customer. At least the customer identification means, for example, an identification number is recorded on the issued first magnetic recording medium. On the other hand, from the first magnetic recording medium issuing machine, the customer recognition means, for example, the identification number and the determined service rank are sent to the customer recognition means, for example, the central information processing apparatus in association with the identification number, It is stored here.
[0017]
The registered customer manages this customer during a predetermined period, that is, during the registration period, for example, one year after registration.systemWhen a service and / or merchandise transaction is performed at the same affiliated store or affiliated store that provides the customer, the customer identification means recorded on the first magnetic recording medium read at the POS terminal, for example, the identification number and the merchandise purchase Information (at least information on the product name / service name and the purchase amount) is sent to the central information processing device, where the transaction amount (purchase amount) of the customer having the identification number is added or the transaction amount is provided as a service. The points are converted into points, the converted service points are added, and stored as an accumulated transaction amount or an accumulated service point. By providing the POS terminal with a calculating means for converting the transaction amount into a service point, the conversion into the service point can be performed at the POS terminal.
[0018]
After a lapse of a predetermined period, that is, at the end of the registration period, for example, one year after the registration, when the customer offers to provide the service (issuance of a cash voucher or a second magnetic recording medium that can be used as a cash voucher), The submitted first magnetic recording medium is read by a first magnetic recording medium issuing machine, and necessary information such as an identification number is sent to the central information processing device. The accumulated transaction amount or the accumulated number of service points stored with the customer identification number is compared with the transaction amount or the service point range corresponding to the service rank determined at the time of registration.
[0019]
That is, for example, the service rank D which is the lowest service rank applied to the customer who registers first (for a registration period, for example, a customer whose transaction amount in a year after registration is 200,000 yen, or a customer who has continued registration. The service rank applied to customers whose transaction value up to 200,000 yen in one year before continuing, the service provided to the customer at this service rank is mainly the conversion of cumulative transaction value into service points (The rate is treated as 2%). The person who registered in the central information processing unit determines whether the accumulated transaction amount exceeds 200,000 yen or whether the total number of service points exceeds 4000 points. Compared in the device. For example, if the transaction amount is 100,000 yen (2000 points for service points), whether or not this corresponds to the transaction amount corresponding to service rank D is compared. Therefore, the service is provided in correspondence with the transaction amount of 100,000 yen or the total of 2000 service points and the service rank (in this case, service rank D) determined at the time of registration or continuation of registration. Provided to customers. That is, a service point is calculated at a conversion rate of 2% in the service rank D for the transaction amount of 100,000 yen, and a cash voucher (such as a shopping voucher) or a second magnetic recording medium corresponding to 2000 points is issued. , A command is output from the central information processing device to the first magnetic recording medium issuing machine. On the other hand, despite the registration with the service rank D, the transaction amount is one rank higher than the service rank D (the registration period, for example, the transaction amount in the year after registration is 200,000 to 500,000 yen). The service rank applied to a customer or a customer who has continued to register and has a transaction amount of 200,000 to 500,000 yen for one year before continuing, and the service provided to the customer at this service rank is: Mainly, the conversion rate of the cumulative transaction value to the service point is treated as 4%). For example, if the transaction amount is 400,000 yen, the service is performed at the conversion rate of 4% in the service rank C. The point is calculated, and a command is issued from the central information processing apparatus to issue a cash voucher (shopping voucher) or a second magnetic recording medium corresponding to 16000 points. Is output to one of the magnetic recording medium issuing machine. In this case, the 8000 service points corresponding to the conversion rate of 2% in the originally registered service rank D are the base points, that is, 2% added as the transaction amount corresponding to the service rank C. 8000 points of service points are bonus points.
[0020]
Thus, the customer management of the present inventionsystemIn thissystemIn the same affiliated store or affiliated store that adopts, the higher service can be efficiently provided to the customer with a larger transaction amount.
[0021]
Conversely, even though the registration has been updated and the service rank C has been applied continuously, the transaction amount of the service rank C during the registration period is 100,000, which is the transaction amount in the range corresponding to the service rank D. If it is only a yen, 2% of the service rank D will be applied to the conversion rate into service points at the end of the registration period. That is, at least the service points at the conversion rate of 2% are provided as base points.
[0022]
Such conversion of the transaction amount into service points, accumulation by adding the transaction amount, accumulation by adding the converted service points (renewal and storage of the transaction amount total or service point total record), Customer management of the present invention stored in advance at the elapse of a predetermined period (ie, at the end of the registration period)systemOf the service rank provided by the company and the total transaction amount or the service points for the range of the transaction amount to which the service rank is applied, grasp the service rank applied to the customer at the elapse of a predetermined period (that is, at the end of the registration period), elapse of the predetermined period At the time (that is, at the end of the registration period), the central information processing apparatus performs processing such as conversion into service points to be provided to the customer. This can be performed by providing the central information processing apparatus with information processing means such as conventionally known storage means and calculation means, and by appropriately combining them. However, the conversion into service points at the time of service and / or merchandise transaction may be performed at the POS terminal.
[0023]
Customer management provided by the present inventionsystemProvides a service corresponding to the service points accumulated by the registered customer during a predetermined period, that is, during the period of registration, for example, one year after registration, and during the period up to and after registration, That is, it is possible to request issuance of a cash voucher or a second magnetic recording medium corresponding to the service points accumulated by the transaction up to the time after registration.
[0024]
In other words, the customer managementsystemIn (d), when the added transaction amount exceeds a predetermined transaction amount, or when the added service point exceeds a predetermined number of service points, a service is provided in response to a request from the registered customer. (F) when a predetermined period elapses, the total amount of the transaction amount within the predetermined period or the total number of service points during the predetermined period is equal to the total amount of the transaction amount or the service point corresponding to the service rank determined at the time of the registration. If it is within the range of the total, the service provided according to the customer's request is subtracted from the service corresponding to the total of the transaction amount or the total of the service points and the service rank determined at the time of registration. Service to the customer, and the total amount of the transaction or the total of the service points corresponds to the service rank determined at the time of the registration. If it is out of the range of the total amount of the discount or the total number of service points, the service rank is different from the service rank specified at the time of registration, and the total amount of the transaction amount or the total number of service points is applicable. The service provided to the customer is obtained by subtracting the provided service according to the customer's request from the service corresponding to the rank.
[0025]
In this case, the first magnetic recording medium of the customer who has offered to provide the service on the way is read by the first magnetic recording medium issuing machine, and the service provided from the read information and the accumulated service points up to the present time is provided. Information to be received is sent to the central information processing device. The central information processing device extracts the accumulated service point stored in association with the corresponding identification number based on the transmitted information, and sends this information to the first magnetic recording medium issuing machine. On the first magnetic recording medium issuing machine side, within the range of the accumulated service points, a cash voucher (shopping ticket or the like) or a second magnetic recording medium (for example, a magnetic card) corresponding to the service point is provided according to the customer's request. Issued and the number of issued service points is sent to the central information processing device. The central information processing device subtracts the issued service points from the accumulated service points, and stores the subtracted service points in association with the identification numbers. Thereafter, when a service / commodity transaction is performed by the customer within a predetermined period (registered period), the service point is added to the subtracted service point for each transaction and accumulated ( Memory).
[0026]
Thus, the customer management of the present inventionsystemIn, an appropriate service can be provided in response to a customer's request.
[0027]
In this case, after a predetermined period elapses, that is, at the end of the registration period, the calculation of the service points to be provided to the customer is performed as follows. That is, in the same manner as described above, the service rank to be applied is selected according to the total transaction amount of the customer in the predetermined period (registered period) or the total service points, and the number of service points to be provided is calculated. Here, the service points already provided to the customer in response to the request from the customer during the predetermined period (registered period) as described above are subtracted from the calculated number of service points. Then, a voucher or a second magnetic recording medium corresponding to the remaining service points after the subtraction is provided to the customer.
[0028]
For example, a customer registered with the service rank D has reached a total transaction volume of 100,000 yen after a lapse of six months (2000 points in the cumulative service points).systemAvailable for 1000 yen (corresponding to 1000 service points) for a voucher (such as a shopping voucher) or 1000 yen (corresponding to 1000 service points) that can be used at the same affiliated store or affiliated store that offers It is assumed that, when the second magnetic recording medium (for example, a magnetic card) is provided and the registration is completed after one year, the accumulated transaction amount during the year is 400,000 yen to which the service rank C should be applied. . In this case, as described above, the service points are calculated at the conversion rate of 4% in the service rank C, and the service points to be provided to the customer after the elapse of the predetermined period are calculated as 16000 points. Then, here, the 1000 points provided to the customer on the way are subtracted, and a cash voucher or a second magnetic recording medium corresponding to 15,000 points is provided to the customer.
[0029]
During such a predetermined period (during the registration period), the subtraction of the service points and the storage of the accumulated service points after the subtraction, the addition of the service points to the accumulated service points after the subtraction according to the subsequent transaction, and the accumulated service points Update and storage, addition of transaction amount and service point during predetermined period (during registration period) and storage of cumulative transaction amount and cumulative service point, service rank to be applied to customer at the end of predetermined period (at the end of registration period) Of the service points to be provided to the customer, calculating the service points to be provided to the customer, and subtracting the service points provided to the customer during the predetermined period (during the registration period) from the calculated number of service points to calculate the service points to be actually provided Is performed in the central information processing device.
[0030]
In the above, when the added transaction amount exceeds a predetermined transaction amount, or when the added service point exceeds a predetermined number of service points, a service is provided according to a request from a customer. This is because, in terms of service provision, service points are provided at intervals of 1000 points. That is, if the service points accumulated in the middle are 1600 points, if the service points are not in units of 1000 points, the service is provided. Not be able tosystemIn order to receive service provision on the way, it is necessary to exceed a predetermined service point / cumulative transaction amount. By storing the predetermined service points and the accumulated transaction amount in the central information processing device, etc., even if the customer makes an offer during a predetermined period (during the registration period), if the request has not been reached, the service is provided. Do not dosystemIt can be.
[0031]
Any of the above customer managementsystemAlso, in the case where registration is continued after the lapse of the predetermined period (after the lapse of the registration period), the rank of the service to be provided to the customer is determined by the total amount of the transaction amount within the predetermined period or the service point within the predetermined period. It is possible to adopt a configuration determined corresponding to the total. That is, a person who has registered with the service rank D described above makes a transaction of 410,000 yen in a predetermined period (registration period) registered with the service rank D, and when the predetermined period has elapsed (when the registration period has elapsed). When the registration is continued, the transaction amount of 410,000 yen (or the service point 8200 corresponding to 410,000 yen) falls within the range of the transaction amount or the service point corresponding to the service rank C described above. Means that the service of service rank C is provided.
[0032]
This is because the accumulated transaction amount and / or the accumulated service points of the customer during a predetermined period (registration period) registered first are stored in the central information processing device.systemIs also stored in the central information processing device, ie, the contents of the main services provided by i.e., the range of the accumulated transaction amount and the accumulated service points in the predetermined period (registration period) and the service rank provided corresponding thereto. The service rank to be newly applied is determined by comparing these in the central information processing device (when the information output from the first magnetic recording medium issuing machine and indicating that registration is to be continued is received). The central information processing device can automatically recognize and select the information.Also, without receiving the information to continue the registration, the central information processing device manages the time limit and automatically Recognize, select and notify customers before the registration period expiressystemCan be configured), and stored in the central information processing device in association with the customer identification number as a service rank applied after the registration is continued.
[0033]
In the above case, on the contrary, the person who has registered with the service rank C has a cumulative transaction amount of only 100,000 yen in a predetermined period (registration period), and if the registration is continued with this, the service rank is changed after the continuation. D will be provided with the service.
[0034]
In any case, the customer management of the present inventionsystemIn thissystemIn the same affiliated store or affiliated store that adopts the above, it is possible to efficiently select a customer having a larger transaction amount and efficiently provide a higher service to such a customer.
[0035]
In addition, any of the above customer managementsystemAlso, in the case where the registration is continued after the lapse of the predetermined period, the service left unprovided to the customer after the lapse of the predetermined period may be carried over to the customer after the continuation of the registration and provided to the customer. That is, when the predetermined period elapses (the registration is completed), there are 16100 service points to be provided to the customer calculated as described above, but when the customer does not receive the service at the time of continuing the registration, The service point 16100 points are stored in the central information processing device so as to be carried over to the registration after the continuation, and are provided to the customer in response to an offer from the customer during the continued registration period. In this case, if the service points are continuously accumulated, the accumulated number of service points does not reflect the transaction amount within a predetermined period (registration period). To prevent this, the service points 16100 points to be carried over are set to the central information processing device. In this case, it is desirable to add the transaction amount / service point of the customer who has continued the registration during the continuous registration period, and store the added value separately from the portion where the transaction amount / service point is accumulated and stored. In addition, replacing the service point with a cash voucher or the second magnetic recording medium is performed in units of 1000 points. In the above case, 16,000 points are associated with the identification number of the customer who has continued the registration and the central information processing is performed. Another 100 points are stored in the device, and the remaining 100 points are carried over to the registration period after the continuation, and the service points for each transaction in the registration period after the continuation are stacked on the 100 points and accumulated and stored. Thus, a central information processing device can be configured. The 16000 points stored in a separate place may be handled by a central information processing device such that after a predetermined period of time (for example, after one year), it cannot be replaced with a gold note by erasing or the like. it can.
[0036]
As described above, the service provided to the customer determined by the service rank is provided to the customer of the cash voucher or the second magnetic recording medium corresponding to the service point obtained by converting the transaction value of the service transaction and / or the commodity transaction of the customer. , But can also include providing information to registered customers. That is, to the registered customer, it is obtained from the customer at the time of customer registration, sent to the central information processing device by input from the first magnetic recording medium issuing machine, and stored in the central information processing device. To provide predetermined information to a customer in the form of a printed matter, direct mail, or the like, based on information such as the name and address of the customer. For example, when a certain period of time has passed after registration, the information such as the address, name, and the like of the customer after the second half of registration is automatically sent from the central information processing device to the printing unit so as to provide predetermined information to the customer, For example, the address is printed and sent as direct mail. In providing this information, information of different types and qualities can be provided according to the service rank. In addition, merchandise purchase information transmitted from the POS terminal to the central information processing device is stored in association with the customer identification number, and customers who purchase a specific merchandise at a specific frequency are extracted. Such a customer can also be provided with information on the specific product.
[0037]
In addition, any of the above customer managementsystemAlso registered in the case where the service provided to the customer specified by the service rank and the added transaction amount exceeds the predetermined transaction amount, or when the added service point exceeds the predetermined number of service points In addition to services provided in response to requests from customers, customer service transactions for a predetermined period based on specific information provided by registered customers or specific information obtained from customers when registering customers And / or may provide additional services to the customer for each commodity transaction, and furthermore, the transaction amount of the registered customer's service transaction and / or commodity transaction exceeds a predetermined amount. In such a case, a configuration may be adopted in which the additional service is provided to the customer in the service transaction and / or the product transaction. Here, the provision of the additional service to the customer and the provision of the additional service to the customer change the rate of converting the transaction amount of the service transaction and / or the commodity transaction into the service point.
[0038]
In the above, the specific information provided by the registered customer, input from the first magnetic recording medium issuing machine, transmitted to the central information processing device, and stored in the central information processing device in association with the customer identification number The information or specific information obtained from the customer at the time of registering the customer and stored in the central information processing device in association with the customer's identification number includes, for example, information on marriage, childbirth, enrollment, or the date of birth. There are days and months. Based on this information, the conversion rate for converting the transaction amount into service points for a predetermined period, for example, six months after receiving information such as marriage, childbirth, admission, etc., or during the month to which you are born To provide higher service to customers. For example, during the registration period, the conversion rate of the transaction amount to the service point is 2% as in the case of calculating the base point, but the conversion rate of 4% is applied during the certain period. To do. When the information such as marriage, childbirth, and admission is received from the customer, or when it is understood from the information stored at the time of customer registration that the month corresponds to the customer's birth date, the certain period When the transaction information of the customer is received from the POS terminal, a high conversion rate (4%) different from the normal conversion rate (2%) by means for converting the transaction amount in the central information processing device into a service point. ) To applysystemThis is made possible by configuring In the case where the conversion to the service point is performed immediately at the POS terminal, the POS terminal is also provided with a known storage means, and is different from the normal conversion rate (2%) for a predetermined period. This can be performed by transmitting the identification number of the customer to whom the conversion rate (4%) is to be applied from the central information processing device to the POS terminal in advance and storing the identification number.
[0039]
As a result, more detailed services can be provided to registered customers.
[0040]
When the transaction value of the customer's service transaction and / or commodity transaction registered as described above exceeds a predetermined amount, for example, within the registration period corresponding to the service rank A that can receive the highest service. If the transaction amount is 1,000,000 yen or more, and the transaction exceeding 1,000,000 yen is within the registration period or if it is a single transaction, the central information processing device will set the conversion rate to service points. Change to a higher onesystemAlternatively, the service rank A, which can receive the highest service, can be continued in several subsequent registration periods.
[0041]
In the above, the second magnetic recording medium to be provided to the registered customer is issued by a second magnetic recording medium issuing machine connected to the central information processing apparatus by a network, and the second magnetic recording medium is also issued by the central information processing apparatus. When the recorded data is read by the POS terminal connected to the network and the second magnetic recording medium is issued by the second magnetic recording medium issuing machine, the identification number is set to the second magnetic recording medium. And the central information processing device records the identification number and the money balance usable by the second magnetic recording medium and / or the number of service points corresponding to the usable money balance. When a service transaction and / or a product transaction is performed using the second magnetic recording medium, the second magnetic recording medium is read by a POS terminal. The identification number recorded on the magnetic recording medium and the information on the transaction amount of the service transaction and / or the commodity transaction are sent to the central information processing device, and the central information processing device can transact on the second magnetic recording medium. It can be a magnetic recording medium in which the number of service points corresponding to a suitable money balance and / or a usable money balance is updated.
[0042]
That is, the customer management of the present inventionsystem, A second magnetic recording medium (for example, a magnetic card) issued as a service for a customersystemIs a cash voucher that can be used at the same affiliated store or affiliated store that provides the service (that is, equivalent to a prepaid card), but how much balance can this second magnetic recording medium be used for? Is not recorded on the second magnetic recording medium, but is recorded and managed only in the central information processing device. This customer management using a second magnetic recording mediumsystem(Transaction number) and transaction information (at least the transaction amount) recorded on the second magnetic recording medium sent from the POS terminal when a transaction is performed at the same affiliated store or affiliated store providing ), The transaction amount or the service point obtained by converting the transaction amount is subtracted from the available balance (or available service point) in the second magnetic recording medium in the central information processing apparatus, and the subtraction is performed. The later available balance (or available service point) is updated and stored in the central information processing device. As described above, since information on the available balance (or available service point) is not recorded on the second magnetic recording medium, the available balance stored on the second magnetic recording medium (or It is possible to prevent unauthorized use such as unauthorized rewriting of usable service point) information. In addition, it is possible to provide a customer with a second magnetic recording medium that is easy to use differently from paper such as a cash voucher (shopping voucher).
[0043]
In the above, when the second magnetic recording medium is issued, the issue date and time are stored in the second magnetic recording medium in addition to the identification number, or the identification number and the available balance (use amount) are stored in the central information processing device. (Possible number of service points) and issuance date and time are transmitted and stored. Using the recorded and stored information on the issuance date and time, after the lapse of a predetermined period after the issuance (for example, after the lapse of June), the second Magnetic recording media can no longer be usedsystemIt is also possible to
[0044]
In addition, the second magnetic recording medium adds money (payment) at a store or the like where the second magnetic recording medium issuing machine is provided, and transfers this information from the second magnetic recording medium issuing machine to the central location. The available balance (the number of available service points) stored in the central information processing device is sent to the information processing device, and the available balance (the number of available service points) after the accumulation is transferred to the central information processing device. The storage allows the customer to increase the available balance (the number of available service points) on the second magnetic recording medium as needed.systemIt is also possible to
[0045]
In the above, the second magnetic recording medium issuing machine is provided separately from the first magnetic recording medium issuing machine, and the second magnetic recording medium issuing machine is connected to a central information processing network connected to the first magnetic recording medium issuing machine and the POS terminal. Although connected to the apparatus, it is also possible to make the first magnetic recording medium issuing machine also have the function of issuing the second magnetic recording medium. In addition, as described above, the central information processing device connected to the first magnetic recording medium issuing machine and the POS terminal by a network calculates the usable balance (the number of usable service points) in the second magnetic recording medium. It is also possible to adopt a separate central information processing device for these processes without performing processes such as update, accumulation (storage), and management of usable period.
[0046]
In addition, the customer managementsystem, A receipt issued to a customer for each service transaction and / or merchandise transaction by a registered customer shall be based on the customer recognition means, the service rank specified for the customer, and the current transaction amount. The number of service points converted into points, the total number of service points converted from the total amount of service transactions and / or merchandise transactions for a predetermined period after registration, the number of service points required to reach the predetermined number of service points, given to customers Any one or more of the number of service points required to reach a service rank higher than the service rank in question can be a receipt that is included in the items described in the receipt.
[0047]
This means that a POS terminal issues a receipt. The POS terminal is configured to have not only a printing function for issuing a receipt but also a function for reading a magnetic recording medium, and a registered customer is required to register the POS terminal. Has performed the transaction using the first magnetic recording medium, the POS terminal reads the information (at least the identification number) recorded on the first magnetic recording medium, and reads the transaction information (at least the product name / Information about the service name and the transaction amount), together with the information sent from the central information processing device after the central information processing device performs a predetermined calculation process. Receives information such as the total number of service points converted from the total amount of service transactions and / or merchandise transactions for a predetermined period after registration, and trades them. Date, transaction trade name, calculation of the transaction amount, together with what is stated in the receipt issued in the normal commercial such as a dealer, made possible by leaving configured to be printed on the receipt. In this case, the central information processing devicesystemDepending on the configuration, the total number of service points obtained by converting the total amount of service transactions and / or commodity transactions in a predetermined period after registration is, for example, the cumulative total of the transaction amount / service points of the transaction at the time when the transaction is completed. Or the total up to the previous day.
[0048]
Further, when the registered customer conducts a transaction using the second magnetic recording medium in addition to the first magnetic recording medium, the POS terminal also reads the second magnetic recording medium, and reads the second magnetic recording medium. Not only the information can be described in the receipt, the information on the second magnetic recording medium sent from the central information processing device, for example, the cumulative total of the service points used in the second magnetic recording medium and And / or the remaining service points usable on the second magnetic recording medium can be printed on the receipt.
[0049]
According to the receipt issued in this manner, the customer can calculate the number of service points obtained by converting the current transaction amount into service points, the total number of service points obtained by converting the total amount of service transactions and / or product transactions during a predetermined period after registration, and the like. It can be grasped and can be used as a reference for subsequent transactions.
[0050]
In the above configuration, a display means (for example, a monitor screen) is provided on the first magnetic recording medium issuing machine, and the identification number of the customer is read from the first magnetic recording medium and transmitted to the central information processing apparatus. And information about the customer sent from the central information processing device, for example, the customer's transaction amount and service points up to that day or up to the previous day, the services required to reach the predetermined service point The number of points, the number of service points required to reach a higher service rank (for example, C rank for a D rank customer), further, a service rank defined for the customer, name information of the customer, etc. Can be displayed on the monitor to inform the customer. Further, a printing means such as a printer may be provided in the first magnetic recording medium issuing machine, and the information may be printed and handed to the customer. As described above, the means for displaying information and notifying the customer is a dedicated terminal which is connected to the central information processing device and the network separately from the first magnetic recording medium issuing machine and which can also output audio information. It can also be performed by the terminal.
[0051]
Further, the display means (monitor) as described above may be provided in the POS terminal to provide information to a customer.
[0052]
Further, if the first magnetic recording medium is configured as a rewritable magnetic recording medium, the first magnetic recording medium issuing machine has a function of writing on the magnetic recording medium. Therefore, when the service is provided during the registration period, the information can be written to the first magnetic recording medium.
[0053]
Further, not only the first magnetic recording medium but also the second magnetic recording medium is configured as a rewritable magnetic recording medium, and is recorded in the POS terminal on the magnetic recording medium. In addition to being able to read items, if it is equipped with a function to write, information that is not likely to be used for unauthorized use every time a transaction is performed, such as information on transaction date and time, transaction store etc. Can be recorded on the first and second magnetic recording media from the POS terminal.
[0054]
Embodiment 1
An embodiment of the present invention will be described with reference to a standard purchase order.
[0055]
If the customer wants to purchase a product, the member card is inserted into the terminal for identification. If Yes, the member card is connected to the master computer, the transaction value of the terminal is directly input, and the product transaction volume is totaled. Therefore, the current numerical value and the numerical value added by the new purchase are totaled, the total value of the total value is stored, and the service point is recorded. In this way, if the number of service points reaches, for example, 50 points of 20 points (equivalent to purchase of 1000 yen), 1000 points can be issued to the customer and offered to the customer at the request of the customer. Fractions are stored and accumulated until the next commodity transaction. If there is no such request, it is stored.
[0056]
If a member purchases 1,000 yen or more in the birth month of the member, 200 points are awarded for each purchase (one day). In other words, 200 points are awarded for each different day, even if the user purchases several times a day. For example, if you buy three times on July 1, you only give 200 points, but if you buy once each on July 2 and July 3, you get 200 points on July 2, 200 points will be awarded on March 3.
[0057]
After completing the merchandise transaction in this way, the receipt will be issued, but the items described in the receipt should be the minimum number of entries, such as the identification number, service rank, and the number of remaining points if necessary, compared to the conventional receipt If necessary, if this receipt (or member card) is placed on a card reader, the service rank, service points, total amount during the period, etc. of the member are output, or visual or voice transmission is performed. .
[0058]
As described above, by visually checking the receipt or hanging the member card on the card reader, the shortage of transaction for improving the service rank can be immediately known, so that the customer can make an advantageous product transaction plan for improving the service rank. Can be built.
[0059]
Further, the store adopting the present invention can perform customer service management finely. Since the latest information of the customer is always stored in the master computer, the latest service can be performed based on the information, and the information requested by the customer can be individually provided.
[0060]
Therefore, the service can be effectively improved, and this can be continued. In addition, since the service rank according to the product transaction is provided and maintained for a certain period of time, the customer can perform the product transaction under more advantageous conditions, and the store can significantly improve the securing rate of fixed customers. .
[0061]
Since the fixed period is usually one year after member registration, it is necessary that the period be within one year. Therefore, before the period elapses, an automatic continuation or continuation can be applied. Further, after a certain period of time (for example, one month), it can be treated continuously, but after a certain period of time, it is treated as a new registration. The advantage of the continuation is that an information service corresponding to the transaction total amount of the previous period can be received. For example, if the total transaction amount in the previous period is 500,000 yen, an information service of rank B is obtained, and if it is 1 million yen, an information service of rank A is obtained.
[0062]
However, since the service point is always a basic service point, there is no change whether it is new or continuous. The bonus points are calculated from the service rank of the total transaction amount in the current year when the continuation is performed.
[0063]
As described above, the service is different depending on the presence or absence of the continuation procedure, so that the continuation is more advantageous after a certain period.
[0064]
The service points in the present invention are saved unless there is a request from the customer, so that the customer uses the service points appropriately based on the shopping plan. In particular, when the continuation is performed, if the service rank is on the border line, the service point may be raised by the normal payment before the service points are consumed.
[0065]
Embodiment 2
A case where a member card is used in the embodiment of the present invention will be described. When the member card 1 is set on the terminal 11 of each store, and the necessary items for the merchandise transaction are input, they are input to the master computer 6 as shown by arrows 2, 3, 4, and 5 in FIG. The sum is summed up, the service points are calculated with the current service rank, and transmitted to the stores 11, 11 as indicated by arrows 7, 8, 9, 10. Therefore, at each store 11, the necessary points are written on the receipt 12, the service points are entered, a shopping ticket is issued at a rate of, for example, 1000 points, and a member card is collected so that the fraction is counted at the next transaction. To memorize.
[0066]
The member card 1 stores, for example, identification numbers, addresses, names, service ranks, transaction totals, remaining points, and the like.
[0067]
Next, as shown in FIG. 4, the receipt 12 describes a store name, a transaction date, a product name, a price, a calculation, a service rank, a purchase total, an identification number, and a service point for the transaction. As described above, if the member card is inserted into the card reader, the result of the transaction within the period can be determined, and the result of the transaction can be determined by looking at the receipt.
[0068]
Embodiment 3
Another embodiment of the present invention will be described with reference to FIG. If the customer who has registered the specific information wishes to purchase a product, the member card is inserted into the terminal to identify the product. After the same procedure as in the first embodiment is performed and the purchased product is input, special information registration is performed. And the points are totaled by the specific service rank. Also in this case, since the credit service can be received, the special information service can be received in addition to the credit service.
[0069]
When the special information is registered, a service point is calculated according to the special service rank for a certain period thereafter, and the service point is calculated each time a transaction is made. If the number of service points exceeds a fixed amount (for example, 1000 points), it can be withdrawn to a fixed amount. For example, if there are 10,000 service points, 5,000 can be left as desired.
[0070]
【The invention's effect】
According to the present invention, there is an effect that a customer registered by application can be individually grasped and service can be individually performed, and a special service can be provided to a provider of special information. In addition, the service rank is determined according to the merchandise transaction situation, and a fine-grained service is performed, and the customer can be requested. In particular, there is a characteristic that management results can be used to improve customer profits, such as improving service ranks, giving bonus points, and continuing service ranks in the previous term in the next term.
[0071]
In addition, as for the identification of the customer, there is also an effect of increasing the usage rate of the customer by a plurality of treatments (for example, a combination of a member card and another card or a combination of a number).
[0072]
Customer management of the present inventionsystemIn the first embodiment, the second magnetic recording medium (for example, a magnetic card) issued in correspondence with the service points accumulated as a service for the customer is provided by the customer management of the present invention.systemIs a cash voucher that can be used at the same affiliated store or affiliated store that adopts the above, but all information on the remaining balance that can be used on the second magnetic recording medium or the remaining available service points is recorded However, such information is recorded only in a central information processing device that is network-connected to a magnetic recording medium issuing machine that issues a second magnetic recording medium and a POS terminal that reads the second magnetic recording medium. , Managed. That is, if information indicating that a transaction has been made using the second magnetic recording medium is sent from the POS terminal, the information is recognized based on the identification means such as an identification number recorded on the second magnetic recording medium. The transaction amount or the service point obtained by converting the transaction amount is subtracted from the remaining balance or the available service point in the central information processing device, and the available balance or the remaining available service point is subtracted. It is updated and stored only in the central information processing device.
[0073]
Therefore, it is not possible to write an unauthorized usable balance or the rest of the available service points on the second magnetic recording medium for unauthorized use, which is effective for preventing unauthorized use of the magnetic card.
[Brief description of the drawings]
FIG. 1 is a block diagram of an embodiment of the present invention.
FIG. 2 is a block diagram in the case of a large number of stores.
FIG. 3 is an illustration of a member card.
FIG. 4 is an exemplary view of a receipt.
FIG. 5 is a block diagram of another embodiment.
[Explanation of symbols]
1 member card
6. Master computer
11 Store terminals
12 Receipt

Claims (2)

A customer management system for providing services to registered customers in accordance with the value of service transactions and / or the value of merchandise transactions, comprising: a first magnetic recording medium issuing machine; A POS terminal and a central information processing device connected to the POS terminal via a network,
The first magnetic recording medium issuing machine issues at least a first magnetic recording medium on which a customer recognition unit is recorded to a registered customer, and corresponds to a total amount of service transactions and / or commodity transactions in a predetermined period. Or a plurality of service ranks determined in advance corresponding to the total number of service points by converting the total amount of service transactions and / or merchandise transactions in a predetermined period into service points, and Alternatively, a service rank determined for the registered customer selected from a plurality of service ranks , each of which has a different conversion rate for converting the amount of a commodity transaction into a service point, and the customer recognition Means and sending it to the central information processing device,
The POS terminal sends the customer recognition unit read from the first magnetic recording medium and the product purchase information of the registered customer to the central information processing device,
The central information processing device is associated with the plurality of predetermined service ranks, and the service rank determined for the registered customer sent from the first magnetic recording medium issuing machine and associated therewith. Based on the customer recognition means and the product purchase information sent from the POS terminal to a service point of a transaction amount by a registered customer corresponding to the customer recognition means. Conversion, accumulation by adding the transaction amount, accumulation by adding the converted service points, accumulation of the transaction amount or accumulated service points after a predetermined period , and each of the plurality of service ranks. rank is compared with the range or scope of the service point total of the corresponding transaction amount total amount, the customer at the time of a predetermined period of time has elapsed Grasp applicable service rank, said at predetermined period of time of using the conversion factor of the amount of service transactions and / or commodity in the service rank to be applied to the customer during a predetermined period of time which is grasped in terms of the service points The conversion of the accumulated transaction amount into service points, and the service rank corresponding to the accumulated transaction amount or the accumulated service points of the registered customer during the predetermined period when the predetermined period elapses, and the predetermined plurality of service ranks. , A rank of a new service provided in a predetermined period after the continuation of registration after the lapse of a predetermined period, and stored as a service applied after the continuation of registration in association with the customer recognition means of the customer. A customer management system characterized by performing the following processing. A customer management system for providing services to registered customers in accordance with the value of service transactions and / or the value of merchandise transactions, comprising: a first magnetic recording medium issuing machine; A POS terminal and a central information processing device connected to the POS terminal via a network,
The first magnetic recording medium issuing machine issues at least a first magnetic recording medium on which customer recognition means is recorded to a registered customer, and makes the first magnetic recording medium correspond to the total amount of service transactions and / or commodity transactions in a predetermined period. Or a plurality of service ranks determined in advance corresponding to the total number of service points by converting the total amount of service transactions and / or commodity transactions in a predetermined period into service points, and A service rank determined for the registered customer selected from among a plurality of service ranks , each of which has a different conversion rate for converting the amount of the product transaction into service points, and the customer recognition means; And sends it to the central information processing device, and based on the request from the registered customer during the predetermined period. The request for service provision is associated with the registered customer recognition means and transmitted to the central information processing device, and the central information on the cumulative service points of the registered customers corresponding to the customer recognition means is obtained. Receiving information from a processing device, and issuing service points to registered customers corresponding to the customer recognition means, and sending out the issued number of service points to the central information processing device;
The POS terminal sends the customer recognition unit read from the first magnetic recording medium and the product purchase information of the registered customer to the central information processing device,
The central information processing device is associated with the plurality of predetermined service ranks, and the service rank determined for the registered customer sent from the first magnetic recording medium issuing machine and associated therewith. Based on the customer recognition means and the product purchase information sent from the POS terminal to a service point of a transaction amount by a registered customer corresponding to the customer recognition means. Conversion, accumulation by adding the transaction amount, accumulation by adding the converted service points, request for service provision sent from the first magnetic recording medium issuing machine during a predetermined period, and customer recognition Means, the information about the cumulative service points of the registered customers corresponding to the customer Sent to the gas-storage medium issuing machine, the first magnetic recording medium issuing machine issued service point based on information about the service points subtraction and memory accumulated service points after subtraction from, the at predetermined period elapses Comparing the accumulated transaction amount or accumulated service points with the total transaction amount range or the total service point range corresponding to each of the plurality of service ranks, the service rank applied to the customer after a predetermined period has elapsed The accumulated transaction amount at the elapse of the predetermined period using a conversion rate for converting the amount of service transactions and / or merchandise transactions at the service rank applied to the customer at the elapse of the predetermined period ascertained. conversion to the service point, in the conversion by a predetermined period from the service point number The service points to be actually provided are calculated by subtracting the service points provided to the customer, and when the predetermined period has elapsed, the total transaction amount or service point of the registered customer in the predetermined period corresponds. The service rank to be provided is compared with the predetermined plurality of service ranks, a new service rank provided for a predetermined period after the continuation of registration after the lapse of the predetermined period is determined, and the service applied after the continuation of registration is determined. A customer management system for performing a process of storing in association with customer recognition means of the customer.

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