JP3170451B2 - Diagnostic set for product recommendation - Google Patents

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a product recommendation diagnostic set used for selecting and recommending a product that meets customer needs from a group of products having slightly different effects.

[0002]

2. Description of the Related Art Conventionally, in sales of cosmetics, a specialized salesperson has been selling cosmetics to a customer at a store or a visiting sales destination based on a cosmetics sales information sheet distributed from a cosmetics manufacturer. The above-mentioned information sheet for selling cosmetics is usually a type of cosmetics and its method of use printed on the surface of a sheet made of rectangular cardboard or a thin plastic plate. And recommend the most suitable cosmetics according to the result, and present this sheet to the customer to explain how to use it.

[0003]

However, at present, each manufacturer sells a wide variety of cosmetics, and each manufacturer promotes sales using cosmetics sales information sheets having similar structures and contents. It is a big point to bring out the purchasing power of the customer, how to give the customer a better impression than the originality. Accordingly, recently, skin characteristics such as sebum amount and water amount are measured using a dedicated measuring device, and based on the measurement results, cosmetics which are considered to be suitable for the person's skin have been advised. However, if you give advice using only the measurement results as an information source, for example, you can give one-sided advice ignoring the person's feeling about his or her skin problems that he or she wants to solve most at that time. They tended to be dissatisfied with customers. In addition, some customers do not have enough time to receive counseling and others feel troublesome in providing detailed services, so that services that take time may have an adverse effect.

[0004] For this reason, it is necessary to provide accurate cosmetic advice in a short time and to provide a service that does not provide one-sided advice. However, a huge number of cosmetics stores dispersed throughout the country are required. For each salesperson,
It takes a lot of effort and time for a major manufacturer to provide human resources training that can meet the above requirements.

The present invention has been made in view of such circumstances, and has been developed from a plurality of products having similar effects, such as cosmetics.
It is an object of the present invention to provide a product recommendation diagnostic set that can select and recommend an accurate product that meets customer needs in a short time and in a manner that satisfies the customer's activeness.

[0006]

In order to achieve the above object, the diagnostic set for product recommendation of the present invention is used to recommend any one of n kinds of products having different effects to a customer. A diagnostic set for product recommendation, which is made of a rigid sheet, and has a surface on which a problem to be solved or improved by the effects of the above-mentioned n types of products is a (a is a positive integer) for each type of product. Extracted n
× a tasks are superimposed on the task display sheet (A) displayed in a random arrangement and the task display section of the task display sheet (A), and when pressed from the front side, the pressed section changes color. A transparent pressure-sensitive discoloration sheet (B) set so that the discoloration disappears and returns to its original state when peeled off from the assignment display sheet (A), and a pressure-sensitive discoloration sheet ( B) A task check section is further provided on the task display sheet (A), which is superimposed on the pressure-sensitive discoloration sheet (B) and overlaps with the display position of each task. , Ri Do from a symbol symbols transparent product specific sheets are attached respectively indicating the type of product having a potency that can solve the problem (C), the challenges display unit of the above problems display sheet (a)
With the pressure-sensitive discoloration sheets (B) stacked on top of each other,
Of the issues displayed on the title display sheet (A),
Press the part that indicates the subject to be discolored.
In that state, and further from above the product identification sheet
Product identification sheet that overlaps the discolored part by overlapping (C)
By checking the symbol displayed on the
Suggest which products can solve the issues
A configuration that that has become to be shown.

[0007]

Next, an embodiment of the present invention will be described.

FIG. 1 shows an embodiment in which a diagnostic set for product recommendation of the present invention (hereinafter simply referred to as a “diagnostic set”) is applied to recommendation of a foundation as cosmetics.

This diagnostic set is used for selecting and recommending an optimal foundation for a customer from among three types of foundations having different effects, and is an assignment display sheet provided with an assignment display unit 1 on the surface. A, a pressure-sensitive discoloration sheet B superimposed on the task display section 1, and a product specifying sheet C further superimposed thereon. The upper edge of the pressure-sensitive discoloration sheet B is integrally attached to the upper edge of the problem indicator 1 by heat sealing (the portion indicated by a broken line P in the drawing is a heat sealing portion). The task display sheet A and the product specifying sheet C are connected by inserting a ring-shaped binding member 3 into a hole 2 provided at the upper left thereof.

More specifically, the problem indication sheet A uses a hard cardboard 4 having a thickness of 2 mm as a mount, and a catch copy or the like 5 of a foundation to which this diagnostic set is applied is printed on an upper portion thereof. . Below that, there are provided task display sections 1 which briefly indicate the tasks (12 tasks in this example) that the user wants to solve when using the foundation. As shown in FIG. 2, the task display unit 1 includes a white soft vinyl sheet 6 (0.2 mm thick) and a black hard vinyl sheet 7.
(Thickness: 0.5 mm), the periphery of which is fixed and integrated by heat sealing, and is further adhered to the surface of the cardboard 4 to be formed. Then, on the surface of the soft vinyl sheet 6, twelve subjects 8 (return to FIG. 1)
Each is displayed in an array of four vertically and three horizontally in a state surrounded by an ellipse 9 respectively. The problem 8 is a problem that can be solved or improved using three types of foundations to be selected / recommended by this diagnosis set, and four problems are extracted for each foundation. The array is randomly arranged regardless of the type of foundation.

The pressure-sensitive discoloration sheet B to be superimposed on the problem display section 1 is made of a transparent soft vinyl sheet having a thickness of 0.2 mm, and is colored pink by a fluorescent pigment. When the pressure-sensitive discoloration sheet B is pressed from above and brought into close contact with the surface of the task display unit 1 in a state where the pressure-sensitive color changing sheet B is overlaid on the task display unit 1 of the task display sheet A, as shown by a solid line Q in FIG. Since the light is reflected almost directly above only at the pressed portion, the color of the fluorescent pigment contained in the sheet B appears to emit fluorescence only at that portion. In other portions, light is scattered as indicated by the dashed line Q 'so that no fluorescent color is observed. Therefore, when the problem 8 seen through the pressure-sensitive discoloration sheet B is pressed by rubbing with a fingertip or the like from above, the portion is colored with fluorescence as shown in FIG. This mark disappears immediately when the pressure-sensitive discoloration sheet B is turned over and the close contact between the sheet B and the task display unit 1 is released.

On the other hand, a product specifying sheet C (return to FIG. 1)
Is made of a transparent hard vinyl chloride sheet (0.2 mm thick), and on its surface are provided 12 twelve elliptical problem check sections 10. The above task check unit 1
0 designates the product specifying sheet C as the assignment display sheet A
And when they are superimposed on the pressure-sensitive discoloration sheet B, they are arranged so as to overlap with the respective tasks 8 displayed on the task display sheet A. Each of the task checking units 10 is additionally provided with a symbol 11 indicating a type of foundation having an effect capable of solving or improving the items indicated by the task 8 on which the task checking unit 10 overlaps. By the way, "BC" is a symbolic symbol indicating a first type of foundation that has the effect that the makeup does not lose its shape and the pores disappear and it is not sticky at all.
"B" is a symbolic symbol indicating a second type of foundation that has the effect of preventing sebum from sticking out and preventing sebum from sticking out. Also, "UV"
It is a symbolic symbol indicating a third type of foundation having an ultraviolet blocking effect and an effect of preventing sunburn.

Incidentally, on the back of the above-mentioned problem display sheet A,
As shown in FIG. 4, an explanatory diagram 12 for explaining the effects of the first to third types of foundations in an easy-to-understand manner is displayed.

Using the above diagnostic set, a cosmetics sales clerk
At a store or a visiting sales destination, an optimal foundation can be recommended to a customer in the following manner, for example. That is, first, the commodity specifying sheet C
Is turned to the back side of the assignment display sheet A, and the assignment display sheet A
In the state where the pressure-sensitive discoloration sheet B is superimposed on the problem display section 1, this portion is presented to the customer. Then, the problem that the customer wants to solve or improve for his / her skin is indicated by the twelve problems 8 displayed in the problem display unit 1.
(In this example, four). As shown in FIG. 3, the selection is performed by the customer rubbing the corresponding task 8 from above the pressure-sensitive discoloration sheet B with his / her fingertip and causing the part to emit fluorescent light. In this way,
Mark four assignments 8.

Next, as shown in FIG. 5, the commodity specifying sheet C which has been turned to the back is returned to the front side and is stacked on the assignment display sheet A. As a result, as shown in FIG. 6, the four issues 8 selected and marked by the customer are the issues that can be solved or improved by using which foundation.
It can be determined at a glance. In this example, "BC"
It can be seen that the use of “BC”, that is, the first type of foundation, is optimal for solving or improving the problem of the customer. Therefore, the cosmetics salesperson returns the entire diagnostic set as it is, and presents the explanatory diagram 12 (see FIG. 4) of the foundation displayed on the back surface of the assignment display sheet A, and provides the customer with an optimal foundation. Explain and recommend. In this way, the most suitable foundation for the customer can be selected and recommended in a short time. In addition,
If the number of “BC” is three and the number of “UV” is one, it is determined that the larger number is the most appropriate one. If the evaluation is divided into two, the most appropriate one is selected after specific counseling.

When the recommendation to the customer, counseling, and the like are completed, the pressure-sensitive discoloration sheet B is lifted up to remove the close contact with the task display section 1 so that the discoloration is erased and the unused state is removed. Can be returned to. Therefore, this diagnostic set can be used repeatedly for each customer.

As described above, according to the diagnostic set, the problem display sheet A and the product specifying sheet C are separate, and when the customer selects a problem, it is completely unknown which product leads to the selection. As a result, the customer becomes more interested in the unknown conclusion, and the selection operation becomes very enjoyable. In addition, since the above-mentioned selection action involves an active operation of marking the task 8 by rubbing the pressure-sensitive discoloration sheet B with a fingertip, there is no feeling of oppression to be asked unilaterally, and Has the advantage of being able to take a positive interest in Therefore, the sales representative not only recommends the optimal foundation from the results, but also looks at the customer's reaction at that time, and further recommends how to care for the skin and recommends other cosmetics.
Counseling can be developed. Further, as described above, since this diagnostic set can be easily returned to an unused state simply by peeling off the pressure-sensitive discoloration sheet B, it can be repeatedly used for different customers and is economical. . In addition, the customer can get a sense of security that his or her privacy is protected because the very private information of his / her issue is returned to the ground and is not stored at the sales staff.

In the above embodiment, the number of assignments 8 in the assignment display section 1 is four for each type of product (foundation), but the number can be set as appropriate. In particular, it is preferable to set 3 to 5 items per type of product. If the number of options is too small, it is not easy to narrow down the most suitable products. On the other hand, if the number of options is too large, it takes time and trouble for the customer to select. The arrangement of the task 8 does not need to be an arrangement of how many pieces vertically and how many pieces horizontally as in the above-described embodiment. For example, as shown in FIG. Good. In this case, a mark 2 such as an ellipse is provided at the left end of each task 8a.
0, the pressure-sensitive discoloration sheet B superimposed on this portion from above
Be sure to mark through. Then, by superimposing the task checking unit 21 of the product specifying sheet C 'on this, it is determined which product is optimal to solve or improve the marked task 8a. Note that the product specifying sheet C 'does not need to overlap the entire surface of the assignment display unit 1, but it is sufficient if the assignment 8a (mark 20) and the assignment check unit 21 overlap as illustrated.

The material and thickness of the problem display sheet A, the pressure-sensitive discoloration sheet B, and the product specification sheet C are not limited to those in the above-described embodiment, but may be appropriately selected. However, since the pressure-sensitive discoloration sheet B and the product specifying sheet C need to be seen through the problem 8 below in a state where they are stacked, they must be transparent sheets.

Further, in the above embodiment, the diagnosis set is applied to the recommendation of a cosmetic foundation.
The merchandise is not limited to such cosmetics, and may be applied to any merchandise as long as the merchandise has a delicate difference in efficacy and has finely divided uses. For example, it is suitable for use in hair washing, hair styling, health drinks and the like.

Next, an embodiment will be described.

[0022]

EXAMPLE Using the diagnostic set shown in FIGS. 1 to 6, a cosmetics sales representative was actually made to recommend a foundation to ten professional monitors. As a result, all of the ten monitors could select the most suitable foundation in a short time while being directly involved in the evaluation, and evaluated that they had a good feeling.

[0023]

As described above, according to the diagnostic set of the present invention, the problem display sheet A and the product identification sheet C are separate, and the problem is not solved to the customer in a state where the selection does not lead to any product. To let the customer choose,
Interest in the conclusions is deepened and the choice action becomes very enjoyable. In addition, the above selection action is performed by the pressure-sensitive discoloration sheet B.
With the active action of marking the task by rubbing the fingertip with the fingertip. It has the advantage of being able to. Therefore, the sales staff, from the result, for example, not only to recommend the best foundation, after seeing the reaction of the customer at that point in time, further recommended, such as care methods and other cosmetics to the skin, counseling Can be developed. Further, since the diagnostic set can be easily returned to an unused state simply by peeling off the pressure-sensitive discoloration sheet B, it can be repeatedly used for different customers, and is economical. In addition, the customer can get a sense of security that his or her privacy is protected because the very private information of his / her issue is returned to the ground and is not stored at the sales staff.

[Brief description of the drawings]

FIG. 1 is an explanatory diagram showing a configuration of an embodiment of the present invention.

FIG. 2 is an explanatory diagram of a pressure-sensitive color changing sheet in the above embodiment.

FIG. 3 is an explanatory diagram of a use mode of the embodiment.

FIG. 4 is an explanatory diagram of a back surface of the assignment display sheet A in the embodiment.

FIG. 5 is an explanatory diagram of a use mode of the embodiment.

FIG. 6 is an explanatory diagram of a use mode of the embodiment.

FIG. 7 is an explanatory diagram showing a configuration of another embodiment of the present invention.

[Explanation of symbols]

 1 Assignment display section 4 Cardboard 6 Soft vinyl sheet 8 Assignment 10 Assignment check section 11 Symbolic symbol A Assignment indication sheet B Pressure-sensitive discoloration sheet C Product identification sheet

Continuation of the front page (58) Field surveyed (Int. Cl. ⁷ , DB name) G09F 5/04 B42D 15/00 B43L 1/00

Claims (1)

(57) [Claims] 1. A product recommendation diagnostic set used to recommend any one of n types of products having different effects to a customer , comprising a rigid sheet, the surface of which is provided with the n types of products. An issue display sheet in which n × a issues obtained by extracting a (a is a positive integer) for each kind of an issue to be solved or improved by each effect of the article in a random arrangement are displayed. (A) is superimposed on the task display section of the task display sheet (A), and when pressed from the front side, the pressed section changes color, and when peeled off from the task display sheet (A), the color change disappears and the original And a transparent pressure-sensitive discoloration sheet (B) set to return to above, and the pressure-sensitive discoloration sheet (B) further superimposed on the pressure-sensitive discoloration sheet (B) superimposed on the problem indication sheet (A). Issue display system A task check section is provided at a position overlapping each of the display positions of the tasks in (A), and each of the task check sections is provided with a symbol indicating a type of a product having an effect capable of solving the problem. Ri Do from a transparent product specific sheet (C) which are, above problems display sheet
The pressure-sensitive discoloration sheet (B) is overlaid on the task display section of (A).
In the assignment display sheet (A) from above.
Of the issues identified by the customer
Pressure to discolor the part, and then
From the product specification sheet (C)
Check the symbolic symbol displayed on the product identification sheet
Depending on the product,
Products recommended for diagnosis set characterized that you have to be able to present or can be resolved Te.