JP3016604U - Amusement machine user management system - Google Patents

Abstract

(57) [Summary] [Purpose] It is possible to obtain marketing information when developing a new game machine or introducing a game machine into a game store. Furthermore, it is possible for a customer to refer to his / her history of using the game machine. Provide a customer management system that enables amusement machines. [Structure] Customer master storage means for storing customer modification data in association with customer identification data for each customer, and usage status data indicating usage status for each amusement machine, the customer identification for each individual usage of each customer. Based on the customer-specific amusement machine usage status storage means stored in association with the data, the data from the customer master storage means and the data from the customer-specific amusement machine usage status storage means, with the customer identification data as a key, It is composed of marketing data creating means for creating marketing data in which customer modification data such as the gender and age of the customer and the usage status of each game machine are associated with each other.

Description

[Detailed description of the device]

[0001]

[Industrial applications]

 INDUSTRIAL APPLICABILITY The present invention can grasp the usage status of various game machines (including TV game machines) such as pachinko game machines, coin game machines, slot machines (pachislot machines), and game machines for each customer. By using the usage status of the amusement machines for each customer group, it is possible to obtain marketing information when planning and developing new amusement machines or when amusement stores introduce new amusement machines. The present invention relates to a customer management system, and a game machine user management system that enables a customer to refer to the usage history of his or her own game machine.

[0002]

[Prior art]

 In the past, at amusement stores such as pachinko halls, a magnetic card in which customer identification data such as a customer identification number for each customer is recorded is issued to a desired customer in advance, and the customer uses this magnetic card at a store counter. Insert the card into a card reader installed nearby, and let the customer refer to the display screen for information such as the past win rate and special win rate for each amusement machine in the amusement store, and information such as a description of a new amusement machine. Services etc. are performed.

[0003]

[Problems to be solved by the device]

 By the way, all of the conventional services that use these customer cards are used to collect the usage status of game machines in the amusement store regardless of the customer and show the result to the customer. However, until now there has been no example of using a customer card to associate the usage status of an amusement machine with a customer.

On the other hand, for each amusement store, “what kind of amusement machine and how much to provide for increasing its own sales” is a fundamental problem in store operation. Marketing data such as what type of game machine is used more by what type of customers (sex, age, occupation, etc.), what type of game machine is used more by what day of the week and time of day is extremely important. is there. And, likewise, these are also extremely important marketing data for manufacturers who develop new amusement machines and sell them to each amusement store.

However, these marketing data could hardly be obtained by the service using the conventional magnetic card as described above. In addition, in the system using the conventional magnetic card as described above, the customer can see the usage status such as the winning rate and the special winning rate of the amusement machine at that store, but the customer's past usage history (for example, With a pachinko amusement machine, it was not possible to know information such as when and which model was used and how many winning and losing games were produced.

The present invention has been made by paying attention to the problems of the prior art, and it is possible to grasp the usage situation of various game machines for each customer, and further, the game is classified according to the customer group such as gender and age of the customer. By understanding the usage status of machines, you can obtain marketing information when you develop new machines or install them in amusement stores. It is an object of the present invention to provide a customer management system for amusement machines that enables users to refer to their usage history.

[0007]

[Means for Solving the Problems]

 The game machine utilizing customer management system of the present invention for solving such a problem stores, for a plurality of customers, customer qualification data relating to each customer, such as sex and age, in association with customer identification data for each customer. The customer master storage means and the usage status data indicating the usage status of each game machine are used for each customer's individual usage to create customer usage data associated with the customer identification data. Based on the data from the situation data creation means, the customer master storage means, and the customer-specific game machine usage situation storage means, the customer identification data is used as a key, and the customer modification data such as sex and age of the customer Marketing data creating means for creating marketing data in which the usage status of each game machine is associated with each other.

In the present invention, the usage status data generation means for each game machine which outputs the usage status data for each game machine to the usage status data creation means for each customer, and the usage status data creation for each customer A customer identification data generating means for outputting customer identification data to the means and a means for creating the customer-specific game machine usage status data indicating the fact that a customer starts using the game machine. A utilization end signal indicating to the utilization start signal generating means for generating a start signal and the customer-specific amusement machine utilization status data creating means when the customer using the amusement machine has finished using the amusement machine It is desirable to include a utilization end signal generating means for generating.

Further, in the present invention, it is preferable that the customer identification data generating means is composed of a card reader that reads the customer identification data from a customer card in which the customer identification data is recorded and outputs the read data.

The present invention also includes calendar storage means for storing calendar contents, wherein the marketing data creation means stores the customer modification data, the customer-specific amusement machine usage status data, and the calendar storage means. It is desirable to create marketing data by associating with calendar data.

Further, in the present invention, a clock means for generating time data is included, and the marketing data creating means includes the customer modification data, the customer-specific amusement machine usage status data, and the time data from the clock means. It is desirable to create marketing data by associating with.

The present invention further includes weather data generating means for generating weather data, wherein the marketing data generating means includes the customer modification data, the amusement machine usage data for each customer, and the weather data generating means. It is desirable to create marketing data by associating with weather data.

Further, the game machine utilizing customer management system according to the present invention provides customer identification data generating means for outputting the customer identifying data of each customer and utilization status data indicating the utilization status of each gaming machine to each customer. The amusement machine usage status generating means for each customer, the customer identification data from the customer identification data generating means, and the usage status data from the amusement machine usage status generating means for each customer, which are to be output, are associated with each other. And a customer usage history data creating means for creating customer usage history data.

It is desirable that the present invention is applied to a pachinko game machine among game machines, and the usage status data generation means for each game machine is a safe ball counter provided in the pachinko game machine. And it is desirable to include an out ball counter.

[0015]

[Action]

 With the game machine utilizing customer management system of the present invention, it is possible to create marketing data in which customer modification data such as the gender and age of the customer and the usage status of each game machine are associated with each other. And the information of this marketing data can be utilized for new game model development, customer acquisition, modification and refurbishment in the amusement park.

Further, according to the present invention, the output from the amusement machine-based usage status data generating means, the output from the customer identification data generating means, the output from the use start signal generating means, and the output from the use end signal generating means. The output is used to understand the usage status of amusement machines for each individual customer use.

Further, in the present invention, since the customer identification data generating means is constituted by the card reader, it is possible to save the customer from having to input the customer identification data with his / her own hand and also to prevent an input error.

Further, in the present invention, since the calendar data from the calendar storage means can also be incorporated into the marketing data data, the marketing data can be used to accurately and accurately determine the model usage frequency for each day of the week, holidays, and weekdays. It will be possible to understand and to provide useful information for sales activities at the playground.

Further, in the present invention, the time data from the clock means can be incorporated into the data of the marketing data. Therefore, the marketing data can be used to determine what time zone and what kind of customers are, and what time zone. It becomes possible to accurately and accurately grasp information such as what type of machine is often used in, and it is possible to provide useful information for sales activities at the amusement park. Further, in the present invention, since the weather data can also be incorporated into the marketing data, the marketing data can be used to determine what kind of customers there are on what weather days and what models on what weather days. It will also be possible to accurately and accurately grasp information such as whether or not it is used a lot, and it will be possible to provide useful information for sales activities at the amusement park.

Further, in the game machine using customer management system according to the present invention, the customer identifying data from the customer identifying data generating means and the usage status data from the customer-specific gaming machine using status generating means are associated with each other. Since a history data file is created, it is convenient for the customer to search this file to know his or her past or current usage history, and also as a store side, the customer's past or current usage history. After that, you can link it to after-sales follow-up (for example, "give a" disappointment prize "to customers who have a lot of losers").

In addition, the present invention applies the processing information of the marketing data according to the present invention to the location selection of the pachinko hall, the model introduction selection to the pachinko hall, the pachinko machine type by being applied to the pachinko machine among the amusement machines. It can be used for various purposes, such as new development of the product and direct mail delivery to pachinko customers.

Further, in the present invention, if the above-mentioned usage status data generating means for each game machine is constituted by a safe ball counter and an out ball counter provided in a pachinko game machine, a safe ball counter conventionally used. Also, since the out-ball counter can be used as it is, the amusement machine-based usage status data generating means can be constructed at low cost.

[0023]

【Example】

 Example 1. A customer management system using a pachinko game machine in a pachinko hall according to a first embodiment of the present invention will be described below with reference to the drawings. FIG. 1 is a schematic block diagram mainly showing the hardware configuration of a pachinko game table customer management system according to this embodiment. In FIG. 1, reference numeral 1 is a publicly known safeball counter incorporated in one pachinko game machine (playing machine), 2 is a well-known out ball counter which is also incorporated therein, and 3 is adjacent to the pachinko game machine. It is a well-known sales counter provided. Further, reference numeral 10 is a well-known play table management computer installed in the store, which is based on the data from the safe ball counter 1, the out ball counter 2, and the sales counter 3, and is a safe ball for each pachinko machine model, Out-balls and sales are totaled for each amusement machine and for the entire store, and the usage status (operating status) and sales for each model and sales for the entire store are grasped. Further, reference numeral 11 is, for example, a well-known amusement machine management computer installed in the pachinko hall chain headquarters, which has a large number of pachinko halls nationwide, and receives data from the management computer 10 in each store, By collecting these, we are trying to understand the usage status (operating status) and sales of each model.

In FIG. 1, 4 is a customer management terminal provided adjacent to the pachinko game table. The customer management terminal 4 has a built-in card reader 5 for reading a customer identification number (customer identification data such as) recorded on a magnetic card of a customer and a memory 6 for storing data from the card reader 5. Has been done.

When the customer inserts his or her card into a predetermined slot of the customer management terminal, the card reader 5 reads the customer identification data recorded in the card, and the read customer identification data and its adjacent A use start signal indicating that the use of the play table is started is output to the memory 6. In addition, in FIG. 1, the memory 6 is shown for the sake of convenience, but it is actually composed of a microcomputer, and a predetermined calculation is performed based on a predetermined input, and the calculation result is stored in a recording device. It can be produced. Data from the safe ball counter 1, the out ball counter 2, and the sales counter 3 are sequentially input to the memory (microcomputer) 6 while the play table is used. . Furthermore, when the customer finishes using the amusement table and pulls out his or her own customer card from the slot, the card reader 5 sends to the memory 6 a use end signal indicating that the use of the amusement table is finished. Output. As described above, in this embodiment, the customer inserts his / her own card into the slot so that the card reader 5 reads the “customer identification data” and outputs it to the memory 6. When this "customer identification data" is input, the memory 6 judges from this that "use of the pachinko amusement table has started". Therefore, in the present embodiment, the "output of customer identification data" from the card reader 5 also has the function of "output of a use start signal" to the memory 6 at the same time.

Therefore, the memory 6 includes the use start signal and the use end signal from the card reader 5 and the data from the safe ball counter 1, the out ball counter 2, and the sales counter 3 as described above. The data of safe balls, out balls, and sales for each customer's individual use can be distinguished and stored after predetermined data processing. In addition, the memory 6 identifies, based on the customer identification data from the card reader 5, the customer-identified data of safe balls, out-balls, and sales for each customer, which are stored separately from each other. It can be associated with data (data processing) and stored.

The memory 6 is stored in this way in association with the customer identification data and is stored for each customer's individual use-specific safe ball, out ball, and sales data (use status of pachinko amusement machine by customer). Data) is transmitted to the in-store customer management computer 12. Since the customer management terminal 4 including the above-mentioned memory 6 is provided for each pachinko amusement machine in the store, the customer-specific amusement machine usage status data for each pachinko amusement machine is stored in each memory 6. Is transmitted to the in-store customer management computer 12. The computer 12 is composed of, for example, a personal computer (personal computer), and has a CPU (central processing unit) and a main storage device having a storage area for running a basic software (OS) and a database creation application program. An external storage device 13 such as a hard disk having a storage area for an application program and data, a ROM (read only memory) 14 storing a system calendar storing calendar data, a clock 15 generating time data at any time, etc. are connected. Is configured.

The external storage device 13 of the in-store customer management computer 12 stores a member master file, a model master file, marketing data, a member history data file, and the like.

FIG. 2 shows the structure of the member master file. In this member master file, customer modification data and customer identification number (customer identification data) are recorded in association with each other. Here, the customer qualification data is various data related to the self who is requested to issue a membership card before the membership card is issued, such as name / date of birth, age, gender, occupation. , Hobby, zip code, address, telephone number, phone type (cell phone, pager, fax, normal etc.), free gift (free gift received so far), model (model used so far), DM desired Data such as presence / absence (whether you want to send direct mail to yourself such as opening a new store). These customer modification data are recorded in this member master file when a customer card (also called a membership card) is issued.

Next, FIG. 3 shows the structure of the model master file. The model master file stores the model name, model characteristics (for example, serial machine), and the manufacturer name of the model.

FIG. 4 shows the structure of the marketing database file. The marketing database file is a member relation master file and a customer-specific play table usage status data sent from the memory 6 by a well-known relational database creation program. Balls and sales data) are associated with each other by using the customer identification number as a key, and further, they are associated with the data of the model master file. The marketing database file is created by further associating these mutually associated data with the calendar data from the system calendar and the time data from the clock 15 stored in the ROM 14. .

That is, in the marketing database file, the model name of the amusement platform, the sex of the customer, the age, the occupation, the hobby, the use time zone (the play time zone. For example, the time period from 6:00 pm to 7:00 pm) Information), play time (the operating time of the game table. This is calculated by dividing the number of out balls output from the out ball counter 2 by the number of out balls per hour.), The number of wins and Number of negative balls (these are calculated by calculating the difference between the number of out balls and the number of safe balls), sales amount (obtained from the data from the sales counter 3), day of the week (Sunday, Wednesday, etc.) The day of the week of the calendar of the year. Obtained from the calendar data from the system calendar above), holiday / weekday (data of holiday or weekday. Obtained from the calendar data from the system calendar), neighborhood competition Various data such as holiday data of joint store (data of whether neighboring competitor stores are holidays), weather (this is when the operator of the customer management computer in each store inputs the daily weather), It is associated and recorded.

Therefore, if this “marketing database file” is used, for example, “what kind of model is often used by women aged 20 to 29 years old?”, “Weekday evening from 8:00 to 10:00” It becomes very easy to obtain marketing data such as "What is the model that is often used during the time period?" In addition, "What models are often used in the winter season", "Which models are used by what kind of customers when the weather is rainy (or sunny)," "Financial industry It becomes possible to easily obtain "marketing data" such as "what kind of models are used by students (for students or hobbies for golf) and how many" they work for.

FIG. 5 shows the structure of the member history data file. The member history data file allows the customer to search for data such as the date and time when the customer came to the store, the model used, the number of winning balls, the number of winning balls, the name and address of the member, etc. by customer identification number. Has become. It is also possible to search and aggregate using date and model as a key. For example, by using the date and time as a key, you can collect and output data about how much of this month (this week) you are using and what the play results (number of winning balls, number of losing balls) are and output. As a key, it is possible to collect and output the play results (number of winning balls, number of losing balls) for each model over the past year. The customer can output the play / date / model search / total of the play results and output thereof by using the display 16 and the printer 17 provided near the service counter in the store. That is, these displays 16 and printers 17 are connected to the customer management computer 12, and the customer uses the input / output terminal 18 including these displays 16 and printers 17 to perform the above-mentioned search and tabulation. You can output it to a display screen or print it out on paper. This input / output terminal 18 is also provided in the service counter in the store, and the service clerk in the counter looks at the display screen of the customer and the result of the customer's play this time (number of winnings, number of losings). It is also possible to give a customer with a large number of negative prizes a prize such as the “Sorry Prize” to induce the next visit to the store. Example 2.

Next, as another embodiment of the present invention, a customer management system using amusement machines in the chain headquarters used by the chain headquarters that develops pachinko halls nationwide will be described. The customer management computer 21 in the chain headquarters is provided with a recording device such as a magneto-optical disk device 22 (see FIG. 1). The magneto-optical disk device 22 includes a store in a chain as shown in FIG. Stores the master file. In the chain store master file, the store identification number, prefecture name such as "Fukuoka Prefecture", district name such as "Kokurakita Ward", store location characteristics such as "JR station square, shopping district", "business district," Regional characteristics such as "school district" and store information such as customer base such as "salarymen, students" are recorded in association with each other.

Further, as shown in FIG. 1, the in-store customer management computer 12 of each pachinko hall in each country sends a marketing data file for each store in the chain to the customer management computer 21 in the chain headquarters. It is like this. The customer management computer 21 (FIG. 1) in the chain headquarters stores the marketing data file for each store in the chain transmitted from the stores nationwide in the magneto-optical disc device 22. The marketing data file for each store in the chain transmitted from each store has the content shown in, for example, FIG. 7, and the contents of the marketing database file shown in FIG. The item of the identification number is added.

The customer management computer 21 in the chain headquarters stores the data of the in-chain store master file shown in FIG. 6 and the data of the in-chain marketing data file shown in FIG. 7 for each in-chain store. By linking each other with the store identification number as a key, a chain development marketing database file as shown in FIG. 8 is created. This chain development marketing database file has the following characteristics: store regional characteristics, location characteristics, main customer segment, prefecture name, district name, customer gender, age, occupation, pachinko machine model name, play time (operating time), etc. Is recorded in association with. Therefore, by using this marketing database file, for example, the play time (operating time) for each model can be aggregated according to the regional characteristics, so pachinko machines suitable for the regional characteristics when newly opening a store. You can get marketing information such as what it is. Similarly, it is possible to aggregate the play time (operating time) for each model by store location characteristics and customer class, so when opening a new store, pachinko machines suitable for the location characteristics of the store and the expected customer class. You can get marketing information such as what is. Similarly, since data such as what models are popular with female customers can be obtained, it is possible to obtain marketing information when the manufacturer plans and develops new pachinko machines suitable for female customers.

Although the first and second embodiments of the present invention have been described above, the present invention is not limited to the above description and various modifications can be made. For example, in the above embodiment, an apparatus for creating a marketing database file in which usage status data of a pachinko game machine is associated with customer data has been described, but the present invention is not limited to this, and for example, a slot It also includes a device that creates a marketing database file in which usage data of machines and other game machines (including TV game machines) and customer data are associated with each other. In addition, in the present embodiment, a “marketing database file” is created once, and is used to determine “what model is often used for what age group” and “what model is used for females”. Is used frequently "and" what occupations / hobbies are used by which model "is used to obtain individual" marketing data ". However, the individual "marketing data" may be created directly from the customer master file and the amusement machine usage data for each customer.

In the first embodiment described above, the customer management terminal 5 including the card reader 5 for reading the customer identification data is provided at an adjacent position outside the pachinko game table for each pachinko game table. The present invention is not limited to this. For example, the card reader 5 and the memory 6 may be incorporated in the main body of the pachinko game table.

In the first embodiment described above, the customer inserts his or her own customer card into the card reader 5 to read the customer identification data, but the present invention is not limited to this. Instead, for example, the customer may input his / her own identification number (or his / her own telephone number and date of birth) from a keyboard or display panel type input device provided on the pachinko game table. Alternatively, the customer's fingerprint data may be used as “customer identification data”, and the customer's fingerprint may be read by a scanner or the like and input. Alternatively, the customer's voiceprint data may be used as “customer identification data”, and the customer's voiceprint may be input from a microphone, digitized, and the data may be used to identify whether or not the customer. Alternatively, when the customer speaks customer identification data (for example, name and date of birth) to the voice recognition device, the voice recognition device recognizes this and converts it into digital data to be output as the customer identification data. You may

Further, in the present invention, the weather data is manually input by the operator of the customer management computer, but the present invention is not limited to this. For example, a humidity sensor, a temperature sensor, a CCD camera, etc. It is also possible to input data indicating the outdoor condition from the computer, make the computer determine the weather of the day based on the data, and use the determined weather as the weather data of the present invention.

In the above-described first embodiment, when the card reader 5 reads the customer identification data from the card inserted by the customer, the usage start signal and the usage end signal indicating that the customer has started to use the game table are When the customer removes the customer card from the card reader 5, the card is generated from each of the card readers 5. However, the present invention is not limited to this. For example, the customer can start the card on the pachinko game board. The use start signal and the use end signal may be transmitted to the memory 6 by pressing the key and the end key.

In the first embodiment described above, the data from the safe ball counter 1, the out ball counter 2, and the sales counter 3 are once stored in the memory 6 and then sent to the in-store customer management computer 12. However, the present invention is not limited to this, and data from the safe ball counter 1, out ball counter 2, and sales counter 3 may be directly sent to the in-store customer management computer 12. That is, in the first embodiment, the “customer-specific amusement machine usage status storage means” of the present invention is configured by the memory 6, but the present invention is not limited to this, and the customer management computer 12 in the store is provided. The hard disk device 13 may constitute the "customer-specific amusement machine utilization status storage means". Further, in the first embodiment, the conventional in-store play table management computer 10 and the in-store customer management computer 12 according to the present embodiment are configured as separate computers, but may be configured as one computer. Is. Further, in the first embodiment, the clock 5 is assumed to be composed of hardware, but the present invention is not limited to this, and it is also possible to use a time measuring means composed of software. Of course.

In the above-described first embodiment, a pachinko hall is mainly assumed, and usage data and customers when a customer who visits a store where a large number of pachinko amusement machines are installed play games using them. I am trying to associate with the data. However, the present invention is not limited to the game machine installed in such a store. For example, even when a home and a host computer are connected by a communication line and the game software transmitted from the host computer is called on the TV screen of the home terminal device to play the game, the "playing machine" called the terminal device that plays the game. It is possible to create a marketing database file by associating the usage status data of "(playing device)" with the user (customer) data, and the present invention also envisages the creation of such a marketing database file. ing. Further, according to the present invention, not only such game software but also a home and a pachinko hall are connected by a communication line, and a specific pachinko play table in the pachinko hall is connected to the home terminal via the communication line from the home. It is possible to create a marketing database by associating the usage status data of a multimedia type amusement machine (playing device) such as playing pachinko games at home by calling it on the TV screen of the device and customer data.

[0045]

[Effect of device]

 As described above, according to the amusement machine utilization customer management system of the present invention, the utilization status data indicating the utilization status of each amusement machine is used as the customer modification data such as the gender and age of the customer with the customer identification data as a key. You can create associated marketing data. Therefore, it becomes possible to easily obtain marketing data such as which amusement machine is used (popularly) by what kind of customer group (different according to sex and age). Further, in the present invention, by recording the customer's name, address, etc. in the customer master file, the data from the marketing data of the present invention can be remodeled only for customers who frequently use game machines. It can also be used for sales activities to individual customers, such as sending out direct mail to inform them. In other words, by creating marketing data according to the present invention, each user's exact play time, play model, play result (difference in case of pachinko), sales amount, number of uses (number of visits to store) ), Etc. can be clearly and easily grasped, and it becomes possible to accurately grasp the needs of users and the balance of payment for each user with high accuracy. In the case of pachinko halls, for example, you can know the game results (winning balls, losing balls) for each store, so you can improve the service to your customers and collect individual data by island (model) and model. By summarizing by composition (Type 1 and Type 2) and stores, it will be possible to understand the customer segment (sex, age, etc.).

Further, in the present invention, the usage status data for each amusement machine, customer identification data, a signal indicating that a customer has started to use the amusement machine, and the customer's use of the amusement machine. Since the signal indicating that the game has been completed is output from each amusement machine and the customer side, it is possible to accurately and accurately grasp the usage status of each amusement machine and each customer's use. become.

Further, in the present invention, the input means for the customer identification data, which is the key for creating the marketing data, is composed of the customer card and the card reader for reading the data of this card. Data can be input to the system side reliably and easily.

Further, in the present invention, by providing the calendar storage means, it is possible to create marketing data in which the customer modification data and the customer-specific amusement machine usage status data are associated with the calendar data from the calendar storage means. You can Therefore, it is possible to obtain detailed marketing data such as what day of the week, which game machine is used, how many different game machines are used on holidays and weekdays.

Further, in the present invention, by providing the clock means for generating the time data, the customer modification data, the amusement machine usage status data for each customer, and the time data from the clock means are associated with each other and the marketing data is obtained. Can be created. Therefore, it is possible to obtain highly accurate and accurate detailed marketing data such as which game machine was used for what time period and how much, what kind of customer model was used by which customer group at what time period, etc. Will be able to. Further, in the present invention, by providing weather data generating means for generating weather data, the customer modification data, the customer-specific amusement machine usage status data, and the weather data from the weather data generating means are associated with each other to obtain marketing data. Can be created. Therefore, with high accuracy, detailed marketing data such as what game machine was used and how much in what weather, what kind of customer group used which game machine in what kind of weather, etc. can be obtained with high accuracy. You will be able to get it accurately.

Further, in the present invention, the usage status of each customer and each game machine is associated with the customer identification data to create a customer usage history data file. Therefore, the customer can easily know the past or current usage history of each game model (for example, how many pachinko game models have won and lost, etc.). In addition, the amusement store side also refers to this customer usage history data to refer to after-sales follow-up after use to individual customers (for example, customers who have made many losses on pachinko amusement machines can receive prizes such as remnants awards). By distributing it, it will be possible to induce the visit to the store again.

In addition, the present invention applies the processing information of the marketing data according to the present invention to the location selection of the pachinko hall and the model introduction selection to the pachinko hall by being applied to the pachinko hall, especially among the amusement machines. , Will be used for various purposes such as new development of pachinko machines and direct mail delivery to pachinko customers.

Further, in the present invention, the usage status data of the pachinko game machine, which is the data of the marketing data, is obtained from the safe ball counter and the out ball counter which are conventionally provided in the general pachinko game machine. . Therefore, it is not necessary to install new equipment to obtain usage status data for pachinko machines, and marketing data can be created at low cost by using conventional equipment as much as possible.

As described above, according to the present invention, it has been possible, according to the present invention, to classify the customers of the amusement machine (classes important for marketing that can be classified according to sex, age, occupation, hobbies, etc.) It becomes possible to accurately and accurately grasp the usage status of the game machine. Of course, as shown in, for example, Japanese Utility Model Laid-Open No. 62-192777 (“Pachinko hall data aggregation system”), a customer identification code is conventionally generated by a customer card, and this is used as the number of out balls and safe balls. A system that collects data by associating it with numbers is proposed.

However, the present invention is fundamentally different in the technical idea of the invention from such a system. That is, according to the present invention, as described above, the usage status of the amusement machine (for example, the number of out balls, the number of safe balls, and the operating time of the pachinko game machine) is used as customer modification data such as the gender, age, occupation, and hobby of the customer. It is characterized in that a marketing database that can be used as a reference when developing and introducing amusement machines is constructed in association with the above, and the above-mentioned Japanese Utility Model Publication No. 62-197271 shows such an idea. There is no description or suggestion.

In addition, the present invention further provides such game machine usage status data and customer modification data as calendar data such as the day of the week used by the customer (weekdays, Sundays, holidays, pachinko hall holidays, etc.). Store date, etc.), time zone data (eg, used between 18:00 and 19:00 in the evening), or weather data (weather, cloudy, rain, snow, etc.) I am trying to create marketing data in association with. On the other hand, there is no description or suggestion of such an idea in the above-mentioned Japanese Utility Model Publication No. 62-192771.

It should be noted that the above-mentioned Japanese Utility Model Laid-Open No. 62-192771 describes that "each gamer has a pachinko game," from the description on page 27, line 16 to page 28, line 4 of the specification. The idea is to try to understand the tracking data of how much time you have played on the machine and, for that purpose, collate and store the customer identification code against the out ball, safe ball or time data. . However, as is clear from the contents of this part of this publication, this idea merely seeks "accounting data such as sales, profit, loss, etc. for each pachinko game machine", and like the present invention, "Development of amusement machines targeting women of a certain age group" and "Introduction to stores of models targeting men of a certain occupation (for example, men working in the financial industry)" Obtaining marketing data for a material is completely different in technical idea. That is, from page 16, line 16 to page 28, line 4 of the specification of the above-mentioned Japanese Utility Model Laid-Open No. 62-197271, "How long each player played on the pachinko game machine? In order to keep track of the tracking data, the meaning of "time data" in the description of "out ball, safe ball or time data and customer identification code are counted and stored" is used. It is data indicating the time interval for knowing the operating time of the machine (this is the accounting data such as sales by amusement machines). On the other hand, the meaning of "time data" referred to in the present invention is that the game machine is used at "night, noon, or even in the evening from 18:00 to 19:00, or from 19:00 to 20:00". “Time zone data such as time zone”, and the word is the same as “time data” referred to in Japanese Utility Model Laid-Open No. 62-192777, but its meaning is completely different. is there. The "time data" referred to in Japanese Utility Model Laid-Open No. 62-192771 is only for deriving an operating time indicating sales, and has little meaning as marketing data.

[Submission date] February 24, 1995

[Procedure Amendment 2]

[Document name to be amended] Statement

[Name of item to be corrected] 0027

[Correction method] Change

[Correction content]

The memory 6 is stored in this way in association with the customer identification data and is stored for each customer's individual use-specific safe ball, out ball, and sales data (use status of pachinko amusement machine by customer). Data) is transmitted to the in-store customer management computer 12. Since the customer management terminal 4 including the above-mentioned memory 6 is provided for each pachinko amusement machine in the store, the customer-specific amusement machine usage status data for each pachinko amusement machine is stored in each memory 6. Is transmitted to the in-store customer management computer 12. The computer 12 is composed of, for example, a personal computer (personal computer), and has a CPU (central processing unit) and a main storage device having a storage area for operating a basic software (OS) and a database creation application program, and an application. An external storage device 13 such as a hard disk having a storage area for an application program and data, a ROM (read only memory) 14 storing a system calendar storing calendar data, a clock 15 generating time data at any time, etc. are connected. Is configured.

[Brief description of drawings]

FIG. 1 is a schematic block diagram showing a pachinko game table utilizing customer management system according to an embodiment of the present invention.

FIG. 2 is a diagram showing a member master file recorded and managed by an in-store customer management computer according to the first embodiment of the present invention.

FIG. 3 is a diagram showing a model master file recorded and managed by the in-store customer management computer according to the first embodiment.

FIG. 4 is a diagram showing a marketing database file created by the in-store customer management computer of the first embodiment.

FIG. 5 is a diagram showing a member history data file created by the in-store customer management computer of the first embodiment.

FIG. 6 is a diagram showing an in-chain store master file recorded and managed by a customer management computer in a chain headquarters according to the second embodiment of the present invention.

FIG. 7 is a diagram showing a marketing database file for each store in a chain, which is recorded and managed by the customer management computer in the chain headquarters of the second embodiment.

FIG. 8 is a diagram showing a chain development marketing database file created by the customer management computer in the chain headquarters of the second embodiment.

[Explanation of symbols]

 1 Safe Ball Counter 2 Out Ball Counter 3 Sales Counter 4 Customer Management Terminal 5 Card Reader 6 Memory (Microcomputer) 12 Customer Management Computer in Store 13 Hard Disk Device 14 System Calendar 15 Clock 16 Display 17 Printer 18 Input / Output Terminal 21 Chain Headquarters Internal customer management computer 22 Magneto-optical disk device

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[Procedure amendment]

[Submission date] February 24, 1995

[Procedure Amendment 1]

[Document name to be amended] Statement

[Name of item to be amended] Scope of utility model registration request

[Correction method] Change

[Correction content]

[Scope of utility model registration request]

Claims (8)

[Scope of utility model registration request] 1. A game machine using customer management system for managing usage status data of a game machine (including a game machine) for each customer, wherein a plurality of customers are qualified with respect to each customer such as sex and age. Customer master storage means for storing data in association with customer identification data for each customer, and usage status data indicating usage status for each game machine are associated with the customer identification data for each individual usage of each customer. Based on the data from the customer-specific game machine usage status data creating means for creating another game machine usage status data, the data from the customer master storage means and the customer-specific game machine usage status data file creating means, Marketing data that associates customer modification data such as the customer's gender and age with the usage status of each game machine, using the customer identification data as a key. A game data utilizing customer management system, which includes a marketing data creating means for creating a computer. 2. The gaming machine-specific usage status data generating means for outputting usage status data for each gaming machine to the customer-specific gaming machine usage status data creating means, and the customer-specific game as set forth in claim 1. The customer identification data generating means for outputting the customer identification data to the machine usage status data creating means and the customer-specific amusement machine usage status data creating means when a certain customer starts using the game machine. A usage start signal generating means for generating a usage start signal indicating that, and the customer-specific game machine usage status data creating means, when the customer using the game machine finishes using the game machine, A use end signal generating means for generating the use end signal shown, and a game machine use customer management system. 3. The amusement machine according to claim 2, wherein the customer identification data generating means is constituted by a card reader for reading the customer identification data from a customer card having the customer identification data recorded thereon and outputting the read data. Use customer management system. 4. The calendar storage device according to claim 3, further comprising calendar storage means for storing calendar contents, wherein the marketing data creation means includes the customer modification data, the customer-specific amusement machine usage status data, and the calendar storage means. An amusement machine-using customer management system characterized in that it creates marketing data by associating it with calendar data from. 5. The method according to claim 4, further comprising clock means for generating time data relating to time, wherein the marketing data creating means includes the customer modification data, the customer-specific amusement machine usage status data, and the clock means. A game machine utilizing customer management system, characterized in that marketing data is created in association with time data (particularly data relating to time zones). 6. The method according to claim 5, further comprising weather data generation means for generating weather data, wherein the marketing data creation means includes the customer modification data, the customer-specific amusement machine usage status data, and the weather data generation means. Characterized by creating marketing data in association with weather data from
Customer management system for game machines. 7. The amusement machine utilization customer management system according to claim 5, further comprising customer identification data generating means for outputting customer identification data of each customer, and utilization status data indicating a utilization situation for each amusement machine. A customer-specific amusement machine usage status data generating means for outputting in association with each customer's customer identification data for each customer, and customer identification data from the customer identification data generating means,
A game machine use customer management, comprising: a customer use history data creating means for creating customer use history data by associating the use situation data from the customer-specific game machine use situation generating means with each other. system. 8. The amusement machine utilization customer management system according to claim 6, further comprising customer identification data generating means for outputting customer identification data of each customer, and utilization status data indicating a utilization situation for each amusement machine. A customer-specific amusement machine usage status data generating means for outputting in association with each customer's customer identification data for each customer, and customer identification data from the customer identification data generating means,
A game machine use customer management, comprising: a customer use history data creating means for creating customer use history data by associating the use situation data from the customer-specific game machine use situation generating means with each other. system.