JP2956751B2 - Multimedia storage display device - Google Patents

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a multimedia storage and display device for use in an information transmission system such as a broadcasting system, and more particularly to a user interface function by notifying a user of various data representing the attributes of a program by using display means. The present invention relates to an improved multimedia storage and display device.

[0002]

2. Description of the Related Art In recent years, multimedia information such as audio information and visual information has been digitized and provided to users due to the development of communication technology and data processing technology. It has become possible for a broadcasting system to transmit such data using broadcasting or communication facilities, receive and store the data at a user terminal device, and view the data at an arbitrary timing.

[0003] In the prior art already proposed for such a broadcasting system, a center broadcasts program data including at least one of content data of a program viewed by a viewer and control data for controlling the program, There is a broadcasting system in which a viewer receives the broadcasted program data at a receiving terminal, records the program data on a predetermined recording medium, reads out the program data recorded on the recording medium at an arbitrary timing, and views the program. Some prior arts have also been proposed that distribute a program for processing a program. Here, it is assumed that the program data and the program are composed of one or more objects, and the data distribution is performed in units of objects. In such a conventional example, by distributing the program as described above, the range of variations for changing the display content is widened.

[0004]

However, in such a conventional broadcasting system, although the program can be distributed, the display content can be changed by executing the program, and the range of variations can be widened, the receiving terminal can be used. When the content data of the program is reproduced and displayed on the device side, only the content of the program, that is, only the main part is reproduced and displayed. Then, a processing procedure has been executed in which CM display or the like when the program is sponsored is reproduced and displayed at a timing determined according to a display order specified in advance by the program. For this reason, when the user wants to know the sponsor information without waiting for the display of the CM, or wants to check the program provider to decide whether to view the program, or furthermore, he / she can use his / her coupon for a certain program. However, there is a problem that even when it is desired to know whether or not the coupon is currently held, it is not possible to easily access or search, and to sufficiently grasp the information.

The present invention has been made in view of the above-mentioned problems, and an object of the present invention is to improve a user interface function by notifying a user of matters related to a program or other matters through a display unit. And a multimedia storage and display device.

[0006]

According to the present invention, in order to achieve the above object, attribute information capable of adding or supplementing a service to data constituting service contents of a program is provided.
Storage means for creating as service additional information separate from the program content data, storing and managing the service additional information in association with the service content data, and service additional information for performing data processing on the service additional information Multimedia storage by processing means, a reproduction / display unit for reproducing / displaying service content data, and user interface means for adjusting display operations on the reproduction / display unit based on data processed by the service additional information processing means. When the display device is configured to reproduce and display the service content data, the content of the attribute described as the service additional information is displayed on the display unit by operating the user interface means, and the service additional information is the sponsor information of the program.
Information, related information between services, and discounts for paid services
Information about coupons, service brands,
Data of at least one of the freshness information of the service
User interface means,
If the additional service information includes multiple sponsors,
The ranking of the sponsor display has been added.
Is the gist. In such a configuration, the sponsor table
In the case of ranking in terms of the indication, the content of each sponsor
And the fitness of the service user is determined.
Ranking of sponsor display based on the judgment result
It is possible to do so. Also, sponsor display
Including service ranking information in service additional information
Broadcasting is possible, and user interface
The source means is the sponsor table included in the service additional information.
Weights the ranking data for
No weighting can be done and this weight
Conditions can be changed by user interface means
Noh can be.

[0007]

According to the above arrangement, the service additional information stored in the storage means is maintained and managed in the storage means in correspondence with the content data of the corresponding program. Then, when the reproduction and display operations of the program are started, the user interface means is operated based on the instruction input from the user during the execution of the service to display the sponsor, display the information brand for the service, and the like. By displaying the contents of the attribute described as the service additional information, various information desired by the user can be provided through the display unit to respond to the request of the user. The content or attribute of the service is determined based on the information such as the sponsor information, the ranking of the sponsor display is performed, and the display is performed in consideration of the importance of the sponsor under predetermined conditions. By ranking the sponsor display based on the determination result of the fitness, the ranking of the sponsor suitable for the user can be performed.

[0008]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS The invention according to claim 1 of the present invention provides service content data of various programs composed of video information, audio information, or text information and transmitted by broadcasting means, and data of these services. Storage means for storing and managing the characteristics and the relations between services as attribute information, and storing and managing the service additional information transmitted by the broadcasting means separately from the service content data; and Service additional information processing means for performing data processing of the above, a reproduction / display unit for reproducing and displaying service content data, and adjusting display operations in the reproduction / display unit based on data processed by the service additional information processing means User interface means, which is described as additional service information when reproducing and displaying the content data of the service. To display the contents of an attribute to the display unit, the service additional information, sponsor information of the program, Sir
Related information between services,
Information brands and services for service information and services
At least one of the freshness information of
And the user interface means
Display sponsor information included in the information on the playback / display section
And the user interface means adds the service additional information
If multiple sponsors are included, the sponsor display
Rankings for sponsorship, and
When ranking, the content of each sponsor and the service
Judgment of fitness with the user of the service is performed, and this judgment result
By ranking the sponsor display based on the
The user to the content or attributes of the service (
Whether it fits, etc.)
It has the effect of ranking sir .

According to a second aspect of the present invention, a video
Information, audio information, or textual information
Service data of various programs transmitted
The characteristics of these services, the relationships between services, etc.
To become describes, in addition to the content data of the service
Correspondence with service additional information transmitted by broadcasting means
Storage means for storing and managing
Service additional information processing means for performing data processing
And playback / display for playing and displaying service content data
And the data processed by the service additional information processing means.
User to adjust display operations on the playback / display unit based on
Interface means, and includes
Service additional information when playing and displaying content data
Display the contents of the attribute described as
Additional information includes program sponsor information and links between services.
Information on coupons and coupons related to discounts on paid services
News, information brand for services, freshness of services
Having at least one of the information as data
The user interface means
The included sponsor information is displayed on the playback / display section,
The interface means includes a sponsor added to the service additional information.
-If there is more than one, the order of sponsor display will be
Ranking and ranking for sponsor display
Data is included in the service additional information to enable broadcasting
The content of each sponsor and the user of the service
The fitness is determined based on the
By ranking the sponsor display, the user can
Service content or attributes (whether it suits your taste or not)
Etc.) and ranking for sponsor display
This has the effect of incorporating the intention of the service provider into the system .

[0010] The invention described in claim 3 of the present invention, claim
2. In the multimedia storage and display device described in 2 , the user interface means performs a predetermined weighting on the ranking data related to the sponsor display included in the service additional information to perform ranking. This has an effect that a balance can be made between emphasizing the elements and emphasizing the intention of the service provider.

[0011] The invention described in claim 4 of the present invention is characterized in that :
3. The multimedia storage and display device according to item 3, wherein the weighting condition can be changed by the user interface means, and the user's element is emphasized or the intention of the service provider is emphasized according to each situation. It has the effect of adjusting the balance of the work.

[0012] The invention according to claim 5 of the present invention provides a video information processing apparatus.
Information, audio information, or textual information
Service data of various programs transmitted
The characteristics of these services, the relationships between services, etc.
And separate from the service content data
Correspondence with service additional information transmitted by broadcasting means
Storage means for storing and managing
Service additional information processing means for performing data processing
And playback / display for playing and displaying service content data
And the data processed by the service additional information processing means.
User to adjust display operations on the playback / display unit based on
Interface means for re-reading service content data.
When it is created and displayed, it is described as additional service information.
The content of the attribute is displayed on the display, and the service additional information
Indicates program sponsor information, related information between services,
Coupon information and services related to discounts on fee services
Of information brand and service freshness information
Has at least one as data, and
The interface means is included in the service additional information.
Search for the relationship between each service from the attribute information,
The service is displayed on the playback / display unit.
Clarify the relationship between one service and another
By clearing, the playback and display of this service
It has the effect of being able to have a variety .

[0013] The invention described in claim 6 of the present invention, claim
5. The multimedia storage and display device according to item 5, wherein the user interface means searches for the relationship between the services from the attribute information included in the service additional information, and automatically collects the related services . Relation
This has the effect of reducing the user's effort in collecting the collected services .

An embodiment of the present invention will be described below with reference to the drawings. FIG. 1 is a schematic block diagram showing a basic conceptual configuration of a broadcasting system on which the present invention is based. This figure shows a process from broadcasting the service additional information as a data broadcast from the center to using the data. In FIG. 1, reference numeral 1 denotes a broadcast of a video channel. Reference numeral 2 denotes a data broadcast that is being broadcast simultaneously with the video channel broadcast. Information such as an EPG (electronic program guide: program guide table) is constantly transmitted repeatedly to monitor data. In the present invention, the service additional information 3 is defined in the various information. The service additional information 3 is information that describes, as attribute information, the characteristics of these services, the relationship between the services, and the like for the content data of the services of various programs including video information, audio information, or character information. In the operation of the broadcasting system according to the present invention, the content (contents of the program main body, contents of CMs attached to the program, and other information corresponding to the content data of various information) C is broadcast prior to broadcasting.

The service additional information 3 in this example includes a sponsor list (Sponsor) as shown in FIG.
List) 3a and a linked list (Link Li)
st) 3b and a coupon list (Coupon Li)
st) 3c and brand information (Brand info)
3d and version information (Version info)
3e and content information (Content info)
3f. The sponsor list 3a is data in which sponsor names related to the service are displayed in a list format. The link list 3b is data indicating other services related to the service, and a plurality of services may correspond to one service. The coupon list 3c shows coupons associated with the service. A "coupon" is a measure for discounting a service according to the user's past usage history, etc., when the service is charged. For example, a method of giving a certain number of points to the user and holding it is adopted. Can be The coupon list 3c stores information such as the type of coupon applicable to the service when the service additional information is created. The information brand 3d means a creator or provider of a program, a company that guarantees the contents of a service, or the like. Version information 3e
Is data indicating a revision (update) record of the service additional information for the service. The content information 3f is
This is data indicating what the service content of the program is. The content C associated with the service additional information 3 mainly includes elements constituting the program main body, and includes multimedia information of program details, a trailer, a main program, a CM, a questionnaire, a mail, an application program, and various data. .

The example of FIG. 2 schematically shows a state in which the service additional information 3 and the content C are separately broadcasted and then associated with each other and integrally formed. It is stored in the storage means 4 inside, and is maintained and managed.

The content C is transmitted from a dedicated channel 1 or 2 as a broadcast service. The receiving terminal device selects service additional information determined to be necessary in accordance with the setting of the terminal user (user) from the service additional information broadcast earlier, and selects the selected service additional information and the content. Is stored in the storage means 4 built in the receiving terminal device in a one-to-one correspondence (in FIG. 1,
"Service additional information" storage processing stage 5). The selected and stored service additional information is managed and maintained by a resident daemon program in the receiving terminal device. If replacement information comes in part, update or
Linking of related information according to the user's preference, management so that it can respond quickly when called by a viewer application, or discarding unnecessary items (in FIG. 1, “service addition”). Information "management and maintenance processing stage 6). The service additional information 3 broadcasted in the storage processing stage 5 of “service additional information”
The “service additional information” is partially changed in the management and maintenance processing stage 6 and is stored in the storage unit 4. In some cases, the service additional information 3 itself also has the content C.

From the service additional information 3 stored in the storage means 4, the service additional information 3 related to the main broadcast is picked up and read out from the storage means 4 as necessary.
An overlay display is performed on the screen of the display unit 7, or a blending display mixed with the background is performed. For example, reference numeral 8 indicates an automatic display processing stage of "service additional information" during the broadcast of the golf relay program, and the user refers to the current score of the appearing player by remote control operation or displays an analysis video of the swing. Or
Alternatively, displaying detailed information of the golf club used can be displayed independently of the program being broadcast.

In the above case, instead of the search by the remote control operation, there may be a case where the broadcast program issues a trigger at a predetermined timing and automatically calls up and displays the related information. For example, it is possible to display the wind direction of the golf course or the scores of other players on the child screen in accordance with the narration. Also, applying this mechanism,
As the additional service information 3, the additional service information regarding the CM, the main CM, and the like can be used as a pack of the additional service information. It is also possible to display a CM video as a built-in content of the service additional information 3 stored in the storage unit 4 (the storage unit may be a local disk) instead of the CM video of the main broadcast. For example, when advertising a car during the broadcast of a certain main broadcast, the video screen of the advertisement is the same, but the data of the dealer information part of the inquiry destination is converted from the service additional information 3 to data matching each area. Can be replaced.

Next, a case where the service additional information 3 is accessed and used from the program guide table will be described. Reference numeral 9 denotes a program guide display processing step based on "service additional information". The service additional information 3 for program guide is read out by a user operation on the display unit 7, and a program guide table 10 is displayed. . The program guide table 10 has already been developed to provide program guide table data in an easy-to-understand and interactive manner with good viewer software on the receiving terminal device side (eg, Gem Ster,
Star Light). However, in these conventional program guide tables, "detailed information" had to express characters in a table format. In this regard, according to the present invention, information on a program, link information to program information on a program guide table, a trailer as content, and the like can be packed in the service additional information 3 as service additional information. As a result, the trailer can be accessed interactively from the top of the program guide table 10, and the user has more information for selecting a program.

Further, the service additional information 3 itself can be searched and displayed, and can be used. Code 11
Shows the retrieval and display processing stage of "service additional information". The display unit 7 shows a state in which the service additional information 3 has been read out by the user's operation. Details of the service additional information 3, such as information and coupon information, are accessed and displayed. Link information is described in the service additional information 3 displayed in the search and display processing stage 11 of the “service additional information”, but by following this link information, other service additional information can be found. Can play the role of service navigator. When following the link information, if the other additional service information does not exist in the storage means 4, it is possible to directly go to the information source using a modem device provided in the receiving terminal device.

Further, an application program can be set (or enclosed) as the content C. In this case, the receiving terminal device can read out the service additional information 3 enclosing the application program and execute the application program (application display processing step 12 using “service additional information”). The processing executed by the application program has various contents. For example, in the display processing stage 12 of the application using “service additional information”, online TV shopping is indicated.

FIG. 3 is a diagram showing an example of the structure of broadcast data. In FIG. 3, reference numeral 21 denotes a transport stream (hereinafter, simply referred to as "stream") which is data used in digital broadcasting. Multiple streams of service information packets are mixed in one stream 21.
Among them, the PSI denoted by reference numeral 22 defines the contents of the entire stream 21. The PSI 22 is composed of a table group 23 and a descriptor 24. By processing these tables, packets constituting one program can be separated. In FIG. 3, the packet includes a video program 25 as program 1, a digital broadcast program 26 as program 2, and a program guide table (EPG) and service information (SI) 27 as other data.
The state where one was taken out is shown. In this example, the service additional information 3 is defined as a descriptor 24 of the service information SI. The contents of the service additional information 3 include:
Pointer information 28 representing the content C,
The content pointed to by the pointer information 28 is the content C. The content C includes a header 30 and a content body 31. Then, using the information of the descriptor 24 and the information generated by the receiving terminal device as the service additional information 3, the broadcast service package 29 is created together with the content C and stored in the storage means 4 (or the local disk).

FIG. 4 is a block diagram showing the configuration of an embodiment of a multimedia storage and display device according to the present invention.
This multimedia storage and display device can be used as a receiving terminal device in the broadcasting system. In FIG. 4, reference numeral 41 denotes an antenna for receiving a broadcast, reference numeral 42 denotes a tuner for performing detection in synchronization with a broadcast radio wave, reference numeral 34 denotes a demodulator for demodulating a received modulated signal, reference numeral 44
Is a separation unit that separates signals, 45 is a service decoder that decodes the service content of the received program, 46 is a service additional information decoder that decodes service additional information, and 47 is the decoded service content data and service additional information. It is a data processing control unit. Reference numeral 48 denotes a modem device connected to a communication network 50 via a communication line 49 such as a telephone line or a data line; and 51, a communication control unit for controlling data transmission / reception with the network 50. Data received through 51 is also sent to data processing controller 47.

Reference numeral 52 denotes an overlay unit, and reference numeral 53 denotes a reproduction / display unit for reproducing and displaying program data. Reference numeral 54 denotes a user interface unit that executes a user interface function by performing input processing of an instruction command from a user, editing processing of display data in reproduction and display operations, and 55 is connected to the user interface unit 54 to give an operation instruction. Remote control pad section 56 is a keyboard for instructing the operation. Reference numeral 57 denotes an operation recording unit which is connected to the user interface unit 54 and records an operation performed by the user. Reference numeral 58 denotes a program execution unit for causing the receiving terminal device to perform various operations such as reception of a program, reproduction and display of the program, and the like. Has a download program 59 for writing the content C and the service additional information 3 to the storage means 4 and the local disk 60 as a secondary storage medium. 62 is a storage means 4 or local disk 60
A storage controller 63 for controlling the operation of storing and reading the content C and the service additional information 3
A discard control unit controls the discarding operation of the content C and the service additional information 3 to the storage unit 4 and the local disk 60. Reference numeral 64 denotes a peripheral device which transmits and receives data to and from the multimedia storage and display device and expands the functions of the multimedia storage and display device.

The operation of the multimedia storage and display device having such a configuration will be described below. The content C, which is the service content data of the program, and the service additional information 3 in which the characteristics of the services and the relationship between the services are described as attribute information, are independent of each other by the video channel broadcast 1 and the data broadcast 2 as program data from the center. The multimedia storage and display device receives the information and data from the antenna 41 and takes in the device. Basically, the center creates the service additional information 3 before broadcasting the content C,
This is broadcast on the data broadcast 2, and then the content C, which is the content data, is broadcast by the video channel broadcast 2. After receiving the service additional information 3 and the content C, the multimedia storage and display device integrates the information and data in the data processing control unit 47 into program data, and stores the integrated data and program data in the storage management unit 62 by the processing of the storage management unit 62. 4 for management.

Next, a user interface operation when the program data stored in the storage means 4 is read out, reproduced and displayed in the multimedia storage and display apparatus according to the embodiment will be described.

(Example 1 of User Interface Operation) In this operation, the multimedia storage and display apparatus performs a sponsor (Spo) operation when reproducing and displaying the program data.
(nsor) display. For sponsor information,
As already mentioned, the service additional information 3
This is described as List 3a. FIG. 5 is a diagram showing an example of the structure of sponsor information. This sponsor information 70
As shown in FIG. 5, an indicator (indicato) indicating a sponsor composed of a sponsor name 71, attribute information 72 on sponsor information, a logo and the like.
r) 73, and the attribute information 72 indicates the attribute of each sponsor as a numerical value. In the example of FIG. 5, for a certain sponsor, the type of type Numerical value Type A 120 points Type B 43 points It is represented as a numerical value such as 78 points of type C.

On the other hand, in the multimedia storage and display device, as shown in FIG. 6, attribute information on the user (viewer) of the multimedia storage and display device is held. FIG. 6 shows an operation in which the attribute information of the sponsor is compared with the attribute information of the user, the fitness of the sponsor for the user is determined, and the display is ranked when the sponsor is displayed. FIG. As is clear from this figure, the attribute of the user is also expressed as a numerical value. In the example of FIG. 6, the attribute of a certain user is obtained from the viewer attribute / preference information 74 of the user. Type type Numerical value Type A 66 points Type B 76 points Type C 90 points The viewer attribute / preference information 74 regarding these users is stored in the storage unit 4 or the local disk 60.

When the user inputs a command to perform sponsor display from the remote control pad 55 or the keyboard 56 during the reproduction and display operation of the program data, the user interface unit 54 receives the command and adds the command to the service additional information 3. The acquired sponsor list 3a is acquired, and the sponsor information 70 is transferred to the reproduction / display unit 53 and displayed.

In this case, the user interface unit 54
In the case where the service additional information 3 includes a plurality of sponsors, ranking is performed on the sponsor display.
The ranking is determined based on the content of each sponsor and the fitness with the user of the service, and based on the determination result. In order to perform ranking based on this fitness determination, the user interface unit 54 includes a fitness determination unit 75
And a ranking unit 77.

That is, for example, the user interface unit 54 stores the data of the type type, the numerical value, the type A, the type A, the type B, the type 43, the type B, the type 43, and the type C 78, which are the attribute information 72 about a sponsor in FIG. 4, data of type type, numerical value, type A 66 points, type B 76 points, type C 90 points, which is the viewer attribute / preference information 74 about the user, is read from the storage means 4. Then, the fitness determining unit 75 compares the attribute information 72 with the viewer attribute / preference information 74 to determine the fitness, and based on the fitness determined thereby, a ranking point 76 (in the example of FIG. 6, The ranking point is determined as “84 points”. Such a fitness determination process is also performed for other sponsors, and the fitness between the user and each sponsor is determined to determine the ranking points 76.
To determine. Next, the ranking unit 77 ranks the sponsor display. The ranking unit 77 takes in the ranking points 76 obtained by the fitness determining unit 75, performs a ranking process based on the ranking point data, and determines the final ranking 80 as a result. And
The ranking of the sponsor display is performed according to the final ranking 80.

On the other hand, there is also a method of determining the ranking of the sponsor display without performing the above-described fitness determination. As an example, the ranking section 77 does not capture the ranking points 76 obtained by the fitness determination section 75, but captures the sponsor ranking points 78 assigned to each sponsor when the service additional information 3 is created. The final ranking 80 is determined by applying the set sponsor ranking point 78, and the ranking of the sponsor display is performed.

As another ranking method for sponsor display, the ranking unit 77 includes a ranking point 76 obtained by the fitness determination unit 75 and a sponsor ranking point assigned to each sponsor when the service additional information 3 is created. 7
8, the user's past viewing result (that is, usage result) 79 is taken in, the sponsor is analyzed in the past as to which sponsor information the sponsor has viewed, and the viewing result 79 is applied. The final ranking 80 is determined, and ranking of the sponsor display is performed. For example, by lowering the ranking point of a sponsor who has been selected and viewed once by a certain value, it is possible to improve the chance that another sponsor that has not been selected is selected.

Further, as another ranking method related to sponsor display, the ranking unit 77 takes in the ranking points 76 obtained by the fitness judgment unit 75 and assigns them to each sponsor when the service additional information 3 is created. A ranking process is performed by taking in the sponsor ranking point 78 and the past viewing / listening results 79 of the user, and performing data processing on each data. As a result, a final ranking 80 is determined. Then, the ranking of the sponsor display is performed according to the final ranking. In this case, the ranking unit 77 assigns a predetermined weight to the ranking point 76 based on the fitness determination, the sponsor ranking point 78 included in the service additional information 3, or all or a part of each data of the viewing result 79. And the ranking can be performed. The weighting condition can be changed by the user interface unit 54.
By displaying the sponsor in this way, the sponsor who is interested in the user can be easily accessed. It is also possible to reflect the service provider's intention regarding access to the sponsor. FIG. 7 is a screen configuration diagram showing an example of a state in which the sponsor display screen 82 is formed on the reproduction / display unit 53 together with the service display screen 81 during the reproduction and display operations of the program data.

(User Interface Operation Example 2) In this operation, the multimedia storage and display device displays related services when reproducing and displaying the program data. The information (link information) related to the service relevance is described as a link list 3b in the service additional information 3 as described above. FIG. 8 is an operation explanatory diagram illustrating an operation of searching for a related service based on link information.

During the reproduction and display operation of the program data,
When the user inputs a command to display the related service from the remote control pad 55 or the keyboard 56, the user interface unit 54 receives the command and acquires the link list 3b included in the service additional information 3, and searches for the related service. Execute the process. In order to execute the related service search processing, the user interface unit 54
Is provided with an association degree determination unit 87. Link list 3b
Describes identification information and a service name of a related service. By displaying the service name on the screen of the reproduction / display unit 53, it is possible to indicate that the related service exists. Further, it is possible to acquire a related service based on the identification information.

In this multimedia storage and display device, a service 88a used for displaying related services is provided.
Has attribute information attached to the content information 3f. This attribute information may be the same information as the attribute information 72 in the sponsor information, or may be information dedicated to the service 88a. On the other hand, a plurality of services 88b are stored in a service storage unit 89 in the storage means 4, and each of the services 88b has content information 3g and has attribute information in the content information 3g. When the user interface unit 54 searches for the related service and displays the service related to the service 88a, the relevance determination unit 87 determines the attribute information of the original service 88a and the attribute information of the service 88b stored in the service storage unit 89. The relation between services is searched by comparing the attribute information, and a service having a related value within a certain value is determined as a related service and displayed on the reproduction / display unit 53.

By displaying the related service, the service 88b stored in the service storage unit 89 is displayed.
Can be used more frequently. Note that FIG. 9 is a screen configuration diagram showing an example of a state in which the related service display screen 83 is formed on the reproduction / display unit 53 together with the service display screen 81 during the operation of reproducing and displaying the program data.

(User Interface Operation Example 3) In this operation, the multimedia storage and display apparatus performs a coupon (Coup) when reproducing and displaying the program data.
on) is displayed. Such coupons exist to discount one or more services. The coupon information is described as a coupon list 3c in the service additional information 3 as described above. FIG. 10 is a diagram showing an example of the structure of coupon information. This coupon information 90
Is a coupon type (type: Ty) as shown in FIG.
pe) 91, type-specific ancillary information 92 on coupon information 90, discount amount 93 discounted by the coupon, validity period 94 of the coupon, and coupon issuer information 95. . Such a coupon is determined based on the use results of programs and various services, transmitted from the service provider to the user's multimedia storage and display device, and stored in the storage means 4 provided in the multimedia storage and display device, or other Is stored in the coupon information storage unit of the memory of.

During the reproduction and display operation of the program data,
When the user inputs a command to display a coupon from the remote control pad 55 or the keyboard 56, the user interface unit 54 receives this command, acquires the coupon list 3c included in the service additional information 3, and executes the coupon collation processing. Execute. In order to execute the coupon collation processing, the user interface unit 54 includes a coupon collation unit. The coupon list 3c describes coupon information 90 usable for the service.

FIG. 11 is a flowchart for explaining the coupon collation processing operation by the coupon collation unit of the user interface unit 54. As shown in this flow diagram,
When an instruction to display a coupon is issued during the reproduction and display operation of the program data, the coupon collation unit performs a processing step (hereinafter simply referred to as a step) ST1
It is checked whether a coupon is attached to the program, and if not, the coupon collation operation is terminated. On the other hand, if it is determined that a coupon is attached to the program, it is checked in step ST2 whether or not the terminal owns the coupon corresponding to the program by collation processing (that is, matching processing). For example, the coupon collation operation is terminated without displaying the coupon information on the screen of the reproduction / display unit 53. On the other hand, if it is determined that the user has the coupon, step ST3
Coupons from service information of program data
The list 3c is obtained, and the coupon information 90 is displayed on the screen of the reproduction / display unit 53 in step ST4.
In this case, when there are a plurality of applicable coupons, one coupon is selected under predetermined conditions,
Or allow the user to select a coupon to use.

By displaying the coupon in this way, the user does not need to search for the coupon.
Operability of program reproduction and display is improved. FIG.
FIG. 11 is a screen configuration diagram showing an example of a state in which a coupon display screen 84 is formed on the reproduction / display unit 53 together with a service display screen 81 during the operation of reproducing and displaying program data.

(Example 4 of User Interface Operation) In this operation, the multimedia storage and display apparatus performs the information brand (Br) when reproducing and displaying the program data.
and) is displayed. As for the information brand, as described above, the brand information 3 is added to the service additional information 3.
d. FIG. 13 is a diagram illustrating a structure example of the brand information 3d. This brand information 3d is shown in FIG.
As shown in FIG. 3, identification information 96 for identifying an information brand from other information brands, a brand indicator 97 composed of a logo or the like and indicating a world brand, an evaluation value 98 indicating the degree of evaluation of the information brand, and information It is composed of each data of the content 99 of the brand evaluation.
The brand information 3 d is determined based on the contents of the program and various services, and is described in the service additional information 3.

During the reproduction and display operation of the program data,
When the user inputs a command to display the information brand from the remote control pad 55 or the keyboard 56, the user interface unit 54 receives the command and acquires the information brand information 3d included in the service additional information 3, and displays the information brand. I do. In order to execute the information brand display process, the user interface unit 54 includes a brand information analysis unit.

FIG. 14 is a flowchart for explaining the operation of analyzing the brand information 3d by the brand information analysis unit of the user interface unit 54. As shown in this flowchart, when an instruction to display the information brand is issued during the reproduction and display operation of the program data, the brand information analysis unit of the user interface unit 54 sets the information brand in order to display the information brand. In step ST11, a service indicator is obtained. Next, in step ST12, the service brand information 3d is acquired. Next, in step ST3, the brand indicator 97 and the evaluation value are displayed on the screen of the reproduction / display unit 53. The display of the information brand is performed on a screen before displaying the service. Then, the user determines whether to access the service by looking at the information brand.

By displaying the information brand in this way, the user can know the information brand and can determine whether or not to access the service. FIG. 15 is a screen configuration diagram showing an example of a state in which the information brand display screen 85 is formed on the reproduction / display unit 53 together with the service display screen 81 during the operation of reproducing and displaying the program data.

(Example 5 of User Interface Operation) In this operation, the multimedia storage and display device performs the freshness (Versi) operation when reproducing and displaying the program data.
on) is displayed. The freshness is described as freshness information 3e in the service additional information 3 as described above. FIG. 16 is a diagram showing an example of the structure of the freshness information 3e. As shown in FIG. 16, the freshness information 3e includes a version (revision) / number 100 and an update history 10
1 and each data. The freshness information 3e is rewritten each time the content of a program or various services is changed or updated. On the multimedia storage and display device side, the freshness information 3e of each service watched by the user is stored in the storage unit 4 or the freshness information storage unit of another memory.

In the multimedia storage and display device, when the user inputs a command to display the freshness from the remote control pad 55 or the keyboard 56 during the reproduction and display operations of the program data, the user interface unit 54
Receives the command, obtains the freshness information 3e included in the service additional information 3, and displays the freshness. In order to execute the display processing of the freshness, the user interface unit 5
Reference numeral 4 includes a freshness information collating unit.

FIG. 17 is a flowchart for explaining the collation processing operation of the freshness information 3e by the freshness information collating unit of the user interface unit 54. As shown in this flowchart, when a command to display the freshness is issued during the reproduction and display operation of the program data, the freshness information collating unit of the user interface unit 54 displays the freshness. Next, in processing step ST21, the freshness information 3e of the service is acquired. Next, in step ST22, the freshness information (past data) of the service stored in the own terminal is read from the memory. Then, step S
At T23, it is checked whether the version number of the freshness information 3e of the service matches the freshness information version number read from the memory, and if they match, it is determined that the freshness is unchanged. The indicated freshness indicator is displayed on the screen of the reproduction / display unit 53. on the other hand,
If it is determined in the above check process that the version numbers do not match, a freshness indicator indicating that the freshness has changed, that is, that the service has been updated, is displayed on the screen of the reproduction / display unit 53. The display of the freshness information can be displayed according to the use results for the service.

By displaying the freshness in this way,
The user can easily know whether the service is new or not, without having to remember whether the service has been accessed before. FIG. 18 is a screen configuration diagram showing an example of a state where the freshness display screen 86 is formed on the reproduction / display unit 53 together with the service display screen 81 during the reproduction and display operations of the program data.

As described above, in each operation of the sponsor display, the related service display, the coupon display, the information brand display, and the freshness display, the corresponding display screens 82 are displayed.
86 are formed in the reproduction / display unit 53. The display operation can designate a plurality of display operations when reproducing and displaying one service. FIG. 19 shows the reproduction / display unit 53 in the case where all the display operations described in the above embodiment are designated when reproducing and displaying one service.
It is a figure showing the example of a display of.

[0053]

As described above, according to the present invention,
Attribute information capable of adding or supplementing a service to the data constituting the service content of the program is created as service additional information different from the program content data, and this service additional information is combined with the service content data. Storage means for storing and managing them in association with each other; service additional information processing means for performing data processing on service additional information; a reproduction / display unit for reproducing and displaying service content data; The multimedia storage and display device is constituted by the user interface means for adjusting the display operation in the reproduction / display unit based on the data obtained. The contents of the described attributes can be displayed on the display Provides various information want to get the user through the display unit, satisfies the requirements of the user, it is possible to provide on the convenience.

[Brief description of the drawings]

FIG. 1 is a schematic block diagram showing a basic conceptual configuration of a broadcasting system in which a multimedia storage and display device of the present invention is incorporated.

FIG. 2 is a data configuration diagram for explaining a structure of service additional information used in the broadcasting system of the invention;

FIG. 3 is a diagram showing an example of the structure of broadcast data used in the broadcast system of the invention;

FIG. 4 is a block diagram showing a configuration of an embodiment of a multimedia storage and display device according to the present invention.

FIG. 5 is a diagram showing an example of the structure of sponsor information when sponsor display is performed during reproduction and display operations of program data of the multimedia storage and display apparatus according to the embodiment.

FIG. 6 is a view for explaining a sponsor fitness determination operation in the sponsor display operation and a ranking operation in the case of sponsor display.

FIG. 7 is a screen configuration diagram showing an example of a sponsor display operation during reproduction and display operations of program data.

FIG. 8 is an operation explanatory diagram illustrating an operation of searching for a related service based on link information.

FIG. 9 is a screen configuration diagram showing an example of a related service display operation during reproduction and display operations of program data.

FIG. 10 is a diagram showing an example of the structure of coupon information when a coupon is displayed when reproducing and displaying program data of the multimedia storage and display apparatus according to the embodiment;

FIG. 11 is a flowchart illustrating a coupon collation processing operation in the user interface unit.

FIG. 12 is a screen configuration diagram showing an example of a coupon display operation during reproduction and display operations of program data.

FIG. 13 is a diagram showing an example of the structure of brand information in a case where an information brand is displayed at the time of reproducing and displaying program data of the multimedia storage and display apparatus according to the embodiment.

FIG. 14 is a flowchart for explaining brand information analysis processing operation in the user interface unit.

FIG. 15 is a screen configuration diagram showing an example of an information brand display operation during a reproduction and display operation of program data.

FIG. 16 is a diagram showing an example of the structure of freshness information in the case where freshness display is performed during reproduction and display operations of program data of the multimedia storage and display device according to the embodiment.

FIG. 17 is a flowchart illustrating the freshness information collation processing operation in the user interface unit;

FIG. 18 is a screen configuration diagram showing an example of a freshness display operation during reproduction and display operations of program data.

FIG. 19 is a screen configuration diagram showing a display example of a reproduction / display unit when all types of display operations are designated when reproducing and displaying one service.

[Explanation of symbols]

 REFERENCE SIGNS LIST 1 video channel broadcast 2 data broadcast 3 service additional information C content 4 storage means 7 display screen 41 antenna 42 tuner 43 demodulator 44 separation unit 45 service decoder 46 service additional information decoder 47 data processing control unit 48 modem device 50 communication network 51 communication Control unit 52 Overlay unit 53 Playback / display unit 54 User interface unit 55 Remote control pad unit 56 Keyboard 57 Operation recording unit 58 Program execution unit 59 Download program 60 Local disk 62 Storage control unit 63 Discard control unit 64 Peripheral device 70 Sponsor information 72 Attributes Information 74 Viewer attribute / preference information 75 Fitness judgment section 76 Ranking point 77 Ranking section 78 Sponsor ranking 79 Viewing performance 80 Final ranking 81 Service display screen 82 Nsa display screen 83 related services display screen 84 coupon display screen 85 information brands display screen 86 freshness of the display screen 87 relevance determination unit 90 coupon information

──────────────────────────────────────────────────続 き Continued on front page (51) Int.Cl. ⁶ Identification symbol FI H04N 7/16 H04N 7/16 A (72) Inventor Takenosuke Harada 1006 Kazuma Kazuma, Kadoma, Osaka Prefecture Matsushita Electric Industrial Co., Ltd. In-house (72) Inventor Kazuki Kaneko 1006 Kadoma, Kadoma, Osaka Prefecture Inside Matsushita Electric Industrial Co., Ltd. (72) Inventor Yoshiyasu Takeuchi 1006 Odaka, Kazuma, Kadoma, Osaka Pref. (56) References JP-A-7-334508 (JP, A) JP-A-7-135621 (JP, A) JP-A-6-105280 (JP, A) JP-A-7-115474 (JP, A) JP-A-9-190446 (JP, A) JP-A-9-146964 (JP, A) Tatsuro Aoyama "New style multimedia information service, MEDIA TO WER" FUJITSU, Vol. 47, no. 3, pp. 220-226 (1996/5) International Publication WO94 / 24820 (see Japanese Patent Application Laid-Open No. 08-509329) International Publication WO95 / 32563 (see Japanese Patent Application Publication No. 09-511373)

Claims (6)

(57) [Claims] 1. Description of service contents data of various programs composed of video information, audio information, or text information and transmitted by broadcasting means, and the characteristics of these services, the relationship between services, and the like are described as attribute information. Storage means for storing and managing the service additional information transmitted by broadcasting means separately from the service content data,
Service additional information processing means for performing data processing on the service additional information, and reproducing service content data;
A reproduction / display unit for displaying, and a user interface unit for adjusting a display operation in the reproduction / display unit based on data processed by the service additional information processing unit. The content of the attribute described as the additional information is displayed on the display unit, and the service additional information includes the sponsor information of the program and the service.
Related information between coupons and discounts on paid services
New information brands and services
Having at least one of the freshness information as data
Cage, user interface means, contained in the service additional information
The sponsor information is displayed on the playback / display unit, and the user interface means displays the sponsor additional information on the service additional information.
If multiple sponsors are included,
And the order of sponsor display.
When ranking, the content and services of each sponsor
The fitness of the user is determined, and based on the determination result,
A multimedia storage and display device, wherein the ranking of sponsor displays is performed based on the information. 2. A video information, an audio information, or a character information.
Services of various programs composed and transmitted by broadcasting means
Content data and the characteristics of these services and
The service is described as attribute information.
Service transmitted by broadcasting means separately from the content data of
Storage means for storing and managing the additional information in association with
Service that performs data processing for service additional information
Playback of additional data processing means and service content data,
And playback and display unit for displaying, in the service additional information processing means
Display operation on the playback / display unit based on the processed data
User interface means for adjusting the
Service for displaying and displaying content data
The content of the attribute described as additional information is displayed on the display unit, and the service additional information includes the sponsor information of the program and the service.
Related information between coupons and discounts on paid services
New information brands and services
Having at least one of the freshness information as data
Cage, user interface means, contained in the service additional information
The sponsor information is displayed on the playback / display section, and the user interface means displays the
If more than one service is included,
Performs ranking Te, also service additional ranking data about the sponsor displayed
A multimedia storage and display device which can be broadcast by being included in information . 3. The multimedia storage and display device according to claim 2, wherein the user interface means performs a predetermined weighting on the ranking data related to the sponsor display included in the service additional information and ranks the data. . 4. The weighting condition can be changed by a user interface means.
A multimedia storage and display device as described in the above. 5. Video information, audio information, or character information
Services of various programs composed and transmitted by broadcasting means
Content data and the characteristics of these services and
The service is described as attribute information.
Service transmitted by broadcasting means separately from the content data of
Storage means for storing and managing the additional information in association with
Service that performs data processing for service additional information
Playback of additional data processing means and service content data,
The playback / display unit to be displayed and the service additional information processing means
Display operation on the playback / display unit based on the processed data
User interface means for adjusting the
Service for displaying and displaying content data
The content of the attribute described as additional information is displayed on the display unit, and the service additional information includes the sponsor information of the program and the service.
Related information between, coupon on the discount of paid services
New information brands and services
Having at least one of the freshness information as data
And the user interface means includes service additional information
Search for relationships between services from attribute information included in
And display related services on the playback / display section.
Multimedia storage display device comprising. 6. The multimedia according to claim 5 , wherein the user interface unit searches for the relation between the respective services from the attribute information included in the additional service information, and automatically collects the related services. Storage display device.