JP2024001938A - Movie use support device, movie use support method, and movie use support program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a movie use support device, a movie use support method, and a movie use support program that can provide a favorable service to a movie user.

SOLUTION: A movie use support device according to one aspect of the present disclosure has: a reservation and ticket issuing unit that reserves and issues a ticket for a target movie through a terminal of a movie user; a receiving unit that receives a positive action through the terminal of the movie user after viewing of the target movie; and a giving unit that gives a privilege through the terminal of the movie user that has received the positive action.

SELECTED DRAWING: Figure 3

COPYRIGHT: (C)2024,JPO&INPIT

Description

The present disclosure relates to a movie usage support device, a movie usage support method, and a movie usage support program.

Patent Document 1 describes a system for predicting attendance at a multiplex movie facility and optimizing theater schedules. Patent Document 1 describes a detailed prediction model for maximizing the number of spectators at a movie theater using past data and real-time data to predict the number of spectators at a multiplex movie theater, which is difficult to predict in detail in the future. to optimize the screening schedule. In addition, the screening schedule of multiplex movie theaters on a specific day is determined based on a predictive model that mathematically calculates the correlation between movies that are being screened at the same time. In addition, a more detailed prediction model will be calculated by adding the daily attendance records from the first day of movie release to the analysis process for predicting future audience attendance at multiplex movie complexes that have introduced the system.

JP2016-051456A

However, Patent Document 1 has room for improvement in terms of providing suitable services to movie users. In other words, Patent Document 1 is a technology from the standpoint of a manager (operator) of a movie theater (multiplex movie theater, multiplex movie facility), and provides services that users of the movie theater (multiplex movie theater, multiplex movie facility) receive. It is not a technology that focuses on improving the quality of products.

Therefore, one of the objects of the present disclosure is to obtain a movie usage support device, a movie usage support method, and a movie usage support program that can provide movie users with suitable services.

A movie usage support device according to an aspect of the present disclosure includes a reservation/ticketing unit that makes reservations and issues tickets for a target movie via a movie user's terminal; The present invention is characterized by comprising a reception unit that receives an active action via the terminal, and a grant unit that awards a benefit to the movie user who has accepted the active action via the terminal.

According to one aspect of the present disclosure, it is possible to obtain a movie usage support device, a movie usage support method, and a movie usage support program that can provide suitable services to movie users.

FIG. 1 is a diagram illustrating an example of a schematic configuration of a movie usage support device according to an embodiment. It is a diagram showing an example of the configuration of a shopping mall including a movie theater. FIG. 2 is a block diagram showing an example of the internal configuration of a movie usage support server. FIG. 3 is a diagram illustrating an example of movie usage support processing. FIG. 2 is a diagram showing an example of a functional configuration of a user terminal and a movie usage support server. It is a diagram showing an example of the hardware configuration of a user terminal and a movie usage support server.

Embodiments of the present disclosure will be described in detail below with reference to the accompanying drawings.

FIG. 1 is a diagram showing an example of a schematic configuration of a movie usage support device 1 according to an embodiment. The "movie usage support device" may be read as a "movie usage support system" (the two may be considered synonymous). The movie usage support method and movie usage support program according to one embodiment are realized by causing a computer (CPU: Central Processing Unit) included in the movie usage support device 1 to execute various processing steps.

As shown in FIG. 1, the movie usage support device 1 includes a user terminal (movie user's terminal) 10 and a movie usage support server 20. The user terminal 10 and the movie usage support server 20 are connected to each other via a network 30 so that they can communicate with each other. In FIG. 1, the user terminal 10 and the movie usage support server 20 are simplified and depicted as a single configuration, but this is for convenience of drawing. In reality, both the hardware configuration and the software configuration of the user terminal 10 and the movie usage support server 20 have a more complicated configuration than depicted in FIG. Although details will be described later, for example, the movie usage support server 20 may be configured to include a plurality of servers, databases, and the like. Further, in addition to the movie usage support server 20, a store server that manages a plurality of stores included in a shopping mall, which will be described later, may be provided so as to be able to communicate with the user terminal 10 and the movie usage support server 20 via the network 30. good.

The movie usage support device (movie usage support system) 1 may be regarded as a configuration including a user terminal 10, a movie usage support server 20, and a shopping mall (including a movie theater) described later, or may not include the user terminal 10. It may be considered that the configuration includes only the movie usage support server 20 and a shopping mall (including a movie theater), which will be described later. That is, in the movie usage support device 1, the user terminal 10 is not an essential component.

The user terminal 10 is, for example, a mobile terminal (mobile communication terminal) such as a mobile phone, a smartphone, or a tablet terminal. That is, the user terminal 10 in this specification is a communication device that can perform various communications with the movie usage support server 20. The user terminal 10 connects to a network (such as the Internet) via wired and/or wireless (such as Long Term Evolution (LTE), ^5th Generation New Radio (5G NR), Wi-Fi (registered trademark), etc.), for example. You may communicate with There is a degree of freedom in the communication method used by the user terminal 10, and various design changes are possible, and acoustic communication, visible light communication, etc. may be used. The user terminal 10 executes a browser and various other applications according to user operations.

In this embodiment, the user terminal 10 makes reservations and issues tickets for viewing a movie (target movie) using a movie theater included in a shopping mall, which will be described later, and performs various functions related to the movie (target movie). Perform operations and procedures (for example, active actions, awarding benefits, movie usage applications, related content contact trigger notifications, advertisement distribution, etc.). In that sense, the user terminal 10 can be read as a "movie user's terminal."

The movie usage support server 20 may be any communication device that can perform various types of communication with the user terminal 10, and may be interpreted as a device, a circuit, or the like. The movie usage support server 20 controls and executes various processes for providing suitable services to the user (movie user) through communication with the user terminal (movie user's terminal) 10 .

2A and 2B are diagrams showing an example of the configuration of a shopping mall including a movie theater.

As shown in FIG. 2A, the shopping mall 2 includes a movie theater 3 and a plurality of stores 4, 5, 6, and 7. Although FIG. 2A depicts four stores 4 to 7 as examples, there is a degree of freedom in the number and types of stores included in the shopping mall 2, and various design changes are possible. For example, the shopping mall 2 may include dozens or hundreds of stores. In addition, the stores included in the shopping mall 2 include, for example, restaurants (ramen shops, sushi restaurants, fast food restaurants, etc.), supermarkets, clothing stores, beauty salons, various clinics (internal medicine, ophthalmology, dentistry, etc.), game stores, etc. It may include centers, bowling alleys, sports clubs, car dealerships, insurance consulting companies, travel agencies, cram schools, hands-on facilities, laundry facilities, and the like. Note that the shopping mall 2 may also include residential facilities (such as apartments) for users or potential users of the shopping mall 2.

As shown in FIG. 2B, the movie theater 3 includes a first screen 3-1, a second screen 3-2, a third screen 3-3, a fourth screen 3-4, and a fifth screen 3-5. It is composed of: There is a degree of freedom in the number and size of screens included in the movie theater 3, the screening schedule of each screen, etc., and various design changes are possible.

An NFC (Near Field Communication) tag 3-1N is provided at the entrance and exit of the No. 1 screen 3-1. Similarly, an NFC tag 3-2N is installed at the entrance to the second screen 3-2, an NFC tag 3-3N is installed at the entrance to the third screen 3-3, and an NFC tag 3-3N is installed at the entrance to the third screen 3-3. An NFC tag 3-4N is provided at the entrance/exit of screen No. 4, and an NFC tag 3-5N is provided at the entrance/exit of screen 5 3-5. Note that the NFC tags 3-1N to 3-5N may be installed only at the movie ending time on the first screen 3-1 to the fifth screen 3-5.

The NFC tags 3-1N to 3-5N function as a "reception unit" that accepts active actions via the user terminal (movie user's terminal) 10 after viewing the target movie. For example, when a user who has viewed a target movie brings his or her user terminal 10 close to the NFC tag 3-1N to NFC tag 3-5N and performs near field communication (NFC communication), the user terminal 10 moves to the NFC tag 3-1N. ~ Radio waves are sent to the NFC tag 3-5N, radio waves are returned from the NFC tags 3-1N to NFC tags 3-5N to the user terminal 10, and the results are sent from the user terminal 10 to the movie usage support server 20. . At that time, information regarding the movie user who is the owner of the user terminal 10 (for example, identification information of the user terminal 10, information such as the user's age, gender, occupation, history information regarding the user's movie viewing, etc.) is transferred to the user terminal 10. The information may be sent to the movie usage support server 20 from there. In this way, the NFC tags 3-1N to 3-5N (receiving section) are composed of short-range wireless communication sections, and communicate with the user terminal 10 by short-range wireless communication with the user terminal 10 after viewing the target movie. (Movie user's terminal) Accepts active actions via 10. The above series of processes corresponds to "reception processing". This "reception process" is performed regardless of whether the user terminal 10 has registered (installed, downloaded) the movie usage application or is running the movie usage application (registered, running Even if this is not the case), it can be executed simply by bringing the user terminal 10 close to the NFC tags 3-1N to 3-5N and performing short-range wireless communication (this can be used as a lead line for a movie usage application).

FIG. 3 is a block diagram showing an example of the internal configuration of the movie usage support server 20. As shown in FIG.

As shown in FIG. 3, the movie usage support server 20 includes a reservation/ticketing section 21, an activation section 22, a notification section 23, a distribution section 24, a provision section 25, and an information acquisition section 26. There is.

The reservation/ticketing section 21 performs reservations/ticketing for a target movie via the user terminal (movie user's terminal) 10. Users (movie users) can use the designated movie application to enter the theater they wish to use, the movie they wish to reserve/ticket for (target movie), the screening slot (start time and end time), the number of people who have made reservations, and the number of people who have made reservations. Enter information such as adult, university student, high school student, junior high school student, elementary school student, infant (3-6 years old), senior, type of 3D screening, 4DX screening, etc., discount information such as late show, Wednesday service day, first day, discount for persons with disabilities, etc. Then, reservation and payment for the target movie are confirmed, and ticketing information (for example, identification information such as an identification number and a QR code (registered trademark)) related to the confirmation of the target movie is acquired. The user (movie user) may input the ticketing information displayed on the user terminal 10 into the terminal device of the movie theater 3 to receive a paper ticket, or may receive the ticketing information itself displayed on the user terminal 10. You may enter the movie theater 3 by using it (read by a reader at the entrance/exit of the movie theater 3). In this way, there is a degree of freedom in how the target movie is reserved and tickets are issued via the user terminal 10, and various design changes are possible.

The activation unit 22 activates a movie usage application via the user terminal (movie user's terminal) 10 when reserving and issuing tickets for the target movie and/or viewing the target movie. For example, the activation unit 22 may display a message on the display of the user terminal 10 that has completed the reservation and ticketing of the target movie (on the purchase completion page, ticketing page, etc.) with the message ``Just watch the movie without closing the movie application.'' You can get viewing benefits, so give it a try! Silent mode is a must!'' is displayed, prompting the user to launch the movie usage application on the user terminal 10. Alternatively, the activation unit 22 may perform settings such that the movie usage application by the user terminal 10 is automatically activated a predetermined time (for example, 10 to 15 minutes) before the screening start time of the target movie for which reservations and tickets have been issued. You can also do it.

The notification unit 23 issues a notification to the user terminal (movie user's terminal) 10 triggered by contact with related content when viewing the target movie. Before movie screenings at Movie Theater 3 (1st screen 3-1 to 5th screen 3-5), there will be advertisements for movies other than those currently being screened, movies currently being filmed (in production), etc. etc. (movie theater screening commercials, cinema ads) are shown on the screen, and in this embodiment, these are referred to as "related content when viewing the target movie." For example, if a user (movie user) completes the reception at a predetermined time before the opening of the screen where the target movie is shown (i.e., before the start of screening of related content when viewing the target movie), the user (movie user) When the user enters the screen and views the target movie, contact with related content is determined, and an in-app notification or push notification is sent to the user terminal 10. The content of this in-app notification or push notification can be, for example, ``After watching a movie, you can get a reward just by touching your smartphone to the NFC tag installed at the exit of the screen, so be sure to try it! Silent mode is a must!'' It can be done.

After the user (movie user) has watched the target movie, the distribution unit 24 sends an advertisement corresponding to the identification information of the user (movie user) or the user terminal 10 to the user terminal (movie user's terminal) 10. Perform distribution. For example, the distribution unit 24 provides information regarding the movie user who is the owner of the user terminal 10 (for example, identification information of the user terminal 10, information such as the user's age, gender, occupation, etc., history information regarding the user's movie viewing, etc.) The content corresponding to the content is extracted and selected, and the content is distributed as an advertisement to the user terminal 10. This makes it possible to efficiently distribute advertisements in line with user attributes and tastes. There is a degree of freedom in the timing of advertisement distribution by the distribution unit 24, and various design changes are possible. However, it may be a predetermined number of days after viewing the target movie (for example, two days or three days later).

After the user (movie user) views the target movie, the distribution unit 24 sends information to the user terminal (movie user's terminal) 10 about related content (of the target movie) that the movie user came into contact with when viewing the target movie. Deliver advertisements corresponding to relevant content when viewing. For example, the distribution unit 24 distributes to the user terminal 10 advertisements for movies other than the target movie that are currently being shown, movies that are currently being shot (created), and the like. Thereby, it is possible to encourage the user to watch movies other than the target movie watched this time (it is possible to amplify the effects of movie theater screening commercials and cinema advertisements). There is a degree of freedom in the timing of advertisement distribution by the distribution unit 24, and various design changes are possible. However, it may be a predetermined number of days after viewing the target movie (for example, two days or three days later).

When the attaching unit 25 receives an active action via the user terminal (movie user's terminal) after viewing the target movie, that is, when the user terminal 10 is brought close to the NFC tags 3-1N to 3-5N. (when held up), a benefit is given via the user terminal 10. For example, the granting unit 25 can grant points each time a movie is viewed through a movie usage application, and when a predetermined point is reached, a benefit such as one free viewing of the movie can be granted.

The granting unit 25, in conjunction with the advertisement distribution by the distribution unit 24, grants the user terminal (movie user's terminal) 10 a benefit corresponding to the identification information of the user (movie user) or the user terminal 10. . This makes it possible to efficiently provide benefits in accordance with the user's attributes and preferences (further promoting consumption behavior using the benefits).

The providing unit 25, in conjunction with the advertisement distribution by the distribution unit 24, sends information to the user terminal (movie user's terminal) 10 about related content that the movie user came into contact with when viewing the target movie (when viewing the target movie). (related content). This makes it possible to efficiently provide benefits for movies other than the target movie viewed this time (promoting further consumption behavior using the benefit, and encouraging users to watch movies other than the target movie viewed this time be able to).

The granting unit 25 grants benefits related to the use of the shopping mall 2 including the facility (movie theater 3) for viewing the target movie. In the examples shown in FIGS. 2A and 2B, discount coupons for purchasing products and providing services at stores 4 to 7 can be given as benefits to users who watched the target movie at movie theater 3. In this case, the granting unit 25 can grant benefits related to the use of a store in the shopping mall 2 that is associated with the target movie. For example, if the target movie is related to a certain anime or drama, a discount coupon for purchasing goods related to the anime or drama can be given as a benefit. In addition, discount coupons for purchasing clothes, goods, and accessories worn by the main cast of the target movie can be given as a benefit. Further, the granting unit 25 may grant a benefit related to the use of a store in the shopping mall 2 that is not related (weakly related) to the target movie.

The information acquisition unit 26 acquires information on related content (cinema screening commercials, cinema advertisements) when viewing the target movie, as well as user (movie user) contact information to the information, i.e., related content (cinema screening commercials, cinema advertisements). Measures information related to commercials, cinema ads). The information measurement by the information acquisition unit 26 may be linked to the notification by the notification unit 23 triggered by contact with related content when viewing the target movie. For example, information measurement and notification by the information acquisition unit 26 may be performed using acoustic communication technology, audio watermarking technology (implementing the sound of creatives in cinema ads), and fingerprint format technology (implementing the application for movie usage). The notification may be triggered by the unit 23 coming into contact with related content when viewing the target movie. In this way, a mechanism built into at least one of the cinema ad (cinema screening commercial) and the user terminal 10 (movie usage application) may be used.

4A to 4J are diagrams illustrating an example of movie usage support processing.

In FIG. 4A, tickets for a target movie are purchased via a movie usage application. In FIG. 4B, the target movie is watched (prior to watching the movie, the user comes into contact with movie theater screening commercials and cinema ads). In FIG. 4C, after watching a movie, the user touches the NFC tag installed inside the entrance. In FIG. 4D, benefits are given as a museum visit event (once per viewing). In FIG. 4E, advertisement distribution (video/still image) is performed in conjunction with bonus provision. Further, in FIG. 4E, broad reach type advertisement distribution (video/still image) that is not linked to bonus provision may be performed. In FIG. 4F, a winning effect related to awarding a benefit is performed. In FIG. 4G, stamps related to granting benefits are accumulated (non-members are also accumulated). In FIG. 4H, a ticket stub service and a winning coupon for awarding benefits are provided. In FIG. 4I, the ticket stub service and the winning coupon for awarding benefits are displayed and presented at a store in a shopping mall. In FIG. 4J, a purchase is made at a store in a shopping mall using a ticket stub service for awarding benefits and a winning coupon, and the purchase is redeemed after use.

4A and 4B constitute the "cinema ad viewing determination function", FIGS. 4C and 4D constitute the "NFC event function, visiting facility determination function", and FIGS. 4D, 4E, 4F, and 4H constitute the "targeting function". 4F, 4G and 4H constitute the ``stamp accumulation function, ticket stub + coupon provision function'', and 4H, 4I and 4J constitute the ``coupon display function''. , a coupon redemption function may be configured.

The cinema ad viewing judgment function (FIGS. 4A and 4B) uses the display of the user terminal 10 from the purchase completion page to the ticketing page (both announced within the movie application) as a continuation of ticket purchase via the movie application. An announcement message can be displayed on the screen saying, ``You can get viewing benefits just by watching movies without closing the movie application, so give it a try! Silent mode is a must!'' In addition, when viewing a target movie with the movie usage application running and maintained, a trigger is received by a mechanism built into at least one of the cinema ad (cinema screening commercial) and the user terminal 10 (movie usage application), and the user An in-app notification or push notification is sent to the terminal 10. The content of this in-app notification or push notification is, for example, ``After watching a movie, you can get a special benefit just by touching the NFC tag installed at the exit of the screen with your smartphone, so be sure to try it! Silent mode is a must!'' It can be done. Note that the user terminal 10 is designed to be able to respond to NFC touches after watching a movie based on the day's ticketing log, even if the movie application is not activated when a cinema ad (movie theater screening commercial) is shown. has been done. In this way, it becomes possible to accumulate and utilize (monetize) data related to cinema ads (commercials shown in movie theaters).

In the NFC event function and the visiting facility determination function (FIGS. 4C and 4D), a lottery (for example, roulette, darts, Garapon, gacha, slot, bingo, dice, card, scratch etc.) is performed. Depending on the results, the target movie, other movies, and various benefits at the shopping mall 2 are given to the user. Here, regarding the provision of coupons and incentives (benefits), a winning adjustment function may be provided in addition to the normal provision. Specifically, if there are three types of coupons with different prices, the distribution can be adjusted according to the maximum budget and end period, and the winning probability can be changed midway through the campaign period. It can be done.

In the targeting advertisement function and the targeting sales promotion function (FIG. 4D, FIG. 4E, FIG. 4F, and FIG. 4H), ID-specific targeting advertisements and ID-specific targeting coupons are provided in conjunction with granting benefits as a visit event. When providing this information, it is possible to control the user terminal 10 so as to make adjustments such as distribution or exclusion from distribution for each ID, and to control distribution such as FQ (frequency), which is a limit on the number of times advertisements are displayed per day. In this way, it becomes possible to accumulate and utilize (monetize) data related to the provision of ID-specific targeting advertisements and ID-specific targeting coupons.

Here, it is also possible to provide a service in which the cinema ad viewing determination function (FIGS. 4A and 4B), the targeting advertisement function, and the targeting sales promotion function (FIGS. 4D, 4E, 4F, and 4H) are decoded. In this aspect, viewing logs are determined by ID of users who came into contact with log measurement cinema ads (for example, long video advertisements with audio), and viewing logs are determined by ID of users who came into contact with cinema ad-linked banners (for example, short video/still image advertisements without audio). Viewing logs are determined and log measurement is used to promote sales with ad-linked coupons for users who have come into contact with both cinema ads (e.g., long video ads with audio) and cinema ad-linked banners (e.g., short video/still image ads without audio). ing. By connecting action logs in the movie theater in real time with one ID, you can create advertisement-linked coupons using log measurement cinema ads (e.g. long video ads with audio) and cinema ad-linked banners (e.g. short videos/still image ads without audio). Sales promotion and utilization (monetization) will become possible.

The stamp accumulation function, ticket stub + coupon provision function (Figure 4F, Figure 4G, Figure 4H) can be used as a pure advertisement, such as limited period sales and guarantee of imps (impressions), which is the number of times an advertisement is displayed (posted) on a website. It is designed to enable distribution control functions. Sales promotion and further utilization (monetization) using digital coupons based on the pure advertising server function becomes possible.

The coupon display function and post-coupon redemption function (Figure 4H, Figure 4I, Figure 4J) utilize analysis and ID based on purchase data using coupons, and can be used for various distributions for data marketing. Designed. For example, in the case of owned media, targeted distribution by ID can be content/campaign/coupon/incentive/push notification/message. Furthermore, in the case of paid media, it is possible to change the targeting distribution by ID to data targeting distribution by ID push to each medium, and to mask the data.

As described above, in the movie usage support device 1 according to the present disclosure, the reservation/ticketing unit 21 makes a reservation/ticket for the target movie via the user terminal (movie user's terminal) 10, and the NFC tag (receiving unit) 3-1N to 3-5N receive an active action via the user terminal (movie user's terminal) 10 after viewing the target movie, and the providing unit 25 receives the active action from the user terminal ( Benefits are granted via the movie user's terminal) 10. Thereby, suitable services can be provided to movie users.

The movie usage support device 1 is a digital marketing measure that revitalizes touring within the shopping mall by creating new digital stubs by adding a ticketless reservation and ticketing mechanism using movie usage applications. .

The current status of services related to movie use is that ticket stubs are only available for paper tickets, paperless is preferable from cost and environmental protection points of view, theater employees are costly, and online users are not available at shopping malls. There are issues such as not being able to send customers to other members, and limited services for non-members. Reasons and factors for this are that the services provided differ depending on the theater, the current movie usage applications mainly have ticketing and news functions, it is not possible to incorporate coupons other than tickets, and they can only be used once like paper. This is due to the fact that there are card dependence, barriers to becoming a member, and the lack of spot benefits.

In the movie usage support device 1 according to the present disclosure, the above-mentioned problems are taken as important technical issues, and the advanced ticket stub service can be received online, with a view to resource saving and cost reduction through a completely paperless system. , gradually reduce the operations and costs of theater employees, create a channel for online users to return to shopping malls, monetize by allowing them to be used for advertising and sales promotions, and encourage them to participate in stamp mileage. We are trying various ways to make it easier. Specifically, with the digital ticket stub solution, you can go paperless with digital ticket issuing, receive personalized messages when watching movies, perform NFC touch inside the theater, obtain stamps at events and advertisements, and enjoy the ability to go around the attached shopping mall. You can get coupons at the same time and connect them to shopping mall purchases. In this way, a new marketing solution can be realized by integrating movie-using applications that can provide services without burdening users, and by designing them along behavioral lines. In addition, NFC tags with different numbers are installed on each screen only at the end of the movie, and a digital ticket stub can be obtained just by touching the NFC, and it is possible to know which movie the user watched on each device. .

FIG. 5 is a diagram showing an example of the functional configuration of the user terminal 10 and the movie usage support server 20. As shown in FIG. 5, the user terminal 10 and the movie usage support server 20 include a control section 110, a storage section 120, a communication section 130, an input section 140, and an output section 150. Note that FIG. 5 shows an example of functional blocks of the user terminal 10 and the movie usage support server 20, and may include other functional blocks that are not depicted in FIG. Alternatively, a configuration may be adopted that does not include some functional blocks.

The control unit 110 controls the user terminal 10 and the movie usage support server 20. The control unit 110 can be configured by a controller, a control circuit, or a control device described based on common recognition in the technical field related to the present invention.

The storage unit 120 stores information used by the user terminal 10 and the movie usage support server 20. The storage unit 120 can be configured by, for example, a memory, a storage, a storage device, etc., which are explained based on common recognition in the technical field related to the present invention.

The communication unit 130 performs communication between the user terminal 10 and the movie usage support server 20 (for example, mutual communication between the two). The communication unit 130 can be configured by a transmitter/receiver, a transmitting/receiving circuit, or a transmitting/receiving device as described based on common recognition in the technical field related to the present invention. Note that the communication section 130 may include a transmitting section and a receiving section.

The input unit 140 receives input from the user terminal 10 and the movie usage support server 20. Further, the input unit 140 may be connected to a predetermined device, storage medium, etc., and may receive data input. The input unit 140 may output the input result to the control unit 110, for example. The input unit 140 can be configured with input devices such as a keyboard, mouse, buttons, input/output terminals, input/output circuits, etc., which are explained based on common recognition in the technical field related to the present invention. Further, the input unit 140 may be configured to be integrated with a display unit (for example, a touch panel).

The output unit 150 performs output to the user terminal 10 and the movie usage support server 20. For example, the output unit 150 may include a display unit that displays images, an audio output unit that outputs audio, and the like. The display unit can be configured by, for example, a display device such as a display or a monitor, which will be explained based on common recognition in the technical field related to the present invention. Further, the audio output section can be configured by an output device such as a speaker, which will be described based on common recognition in the technical field related to the present invention.

Note that the block diagram used to explain the above embodiments shows blocks in functional units. These functional blocks (components) are realized by any combination of hardware and/or software. Further, the means for realizing each functional block is not particularly limited. That is, each functional block may be realized by one physically coupled device, or may be realized by two or more physically separated devices connected by wire or wirelessly. good.

For example, the device (user terminal 10 and movie usage support server 20) in an embodiment of the present disclosure may function as a computer that performs the movie usage support process of the present disclosure. FIG. 6 is a diagram showing an example of the hardware configuration of the user terminal 10 and the movie usage support server 20. The user terminal 10 and the movie usage support server 20 described above are physically configured as a computer device including a processor 1001, a memory 1002, a storage 1003, a communication device 1004, an input device 1005, an output device 1006, a bus 1007, etc. Good too.

Note that in the present disclosure, apparatus, circuit, device, unit, server, etc. can be interchanged. The hardware configurations of the user terminal 10 and the movie usage support server 20 may be configured to include one or more of the devices shown in the figure, or may be configured without including some of the devices.

For example, although only one processor 1001 is shown, there may be multiple processors. Also, the processing may be performed by one processor, or the processing may be performed by two or more processors simultaneously, sequentially, or using other techniques. Note that the processor 1001 may be implemented using one or more chips.

Each function in the user terminal 10 and the movie usage support server 20 is performed by loading predetermined software (programs) onto hardware such as the processor 1001 and memory 1002, so that the processor 1001 performs calculations, and the communication device 1004 performs communication. This is realized by controlling reading and/or writing of data in the memory 1002 and storage 1003.

The processor 1001, for example, operates an operating system to control the entire computer. The processor 1001 may be configured by a central processing unit (CPU) including an interface with a peripheral device, a control device, an arithmetic device, a register, and the like. Note that each unit such as the control unit 110 described above may be realized by the processor 1001.

Furthermore, the processor 1001 reads programs (program codes), software modules, data, and the like from at least one of the storage 1003 and the communication device 1004 to the memory 1002, and executes various processes in accordance with these. As the program, a program that causes a computer to execute at least part of the operations described in the above embodiments is used. For example, the control unit 110 may be realized by a control program stored in the memory 1002 and operated in the processor 1001, and other functional blocks may be similarly realized.

The memory 1002 is a computer-readable recording medium, and includes at least one of ROM (Read Only Memory), EPROM (Erasable Programmable ROM), EEPROM (Electrical EPROM), RAM (Random Access Memory), and other suitable storage media. It may be composed of one. Memory 1002 may be called a register, cache, main memory, or the like. Memory 1002 can store executable programs (program code), software modules, etc. to implement a method according to an embodiment.

The storage 1003 is a computer-readable recording medium, such as a flexible disk, a floppy (registered trademark) disk, a magneto-optical disk (for example, a compact disk (CD-ROM), etc.), a digital versatile disk, removable disk, hard disk drive, smart card, flash memory device (e.g., card, stick, key drive), magnetic stripe, database, server, or other suitable storage medium. It may be configured by Storage 1003 may also be called an auxiliary storage device. Note that the storage unit 120 described above may be realized by the memory 1002 and/or the storage 1003.

The communication device 1004 is hardware (transmission/reception device) for communicating between computers via at least one of a wired network and a wireless network, and is also referred to as, for example, a network device, a network controller, a network card, a communication module, or the like. Communication device 1004 may include a SIM card. Note that the communication unit 130 described above may be realized by the communication device 1004.

The input device 1005 is an input device (eg, keyboard, mouse, etc.) that accepts input from the outside. The output device 1006 is an output device (eg, a display, a speaker, etc.) that performs output to the outside. Note that the input device 1005 and the output device 1006 may have an integrated configuration (for example, a touch panel). Note that the input unit 140 and output unit 150 described above may be realized by the input device 1005 and the output device 1006, respectively.

Further, each device such as the processor 1001 and the memory 1002 is connected by a bus 1008 for communicating information. The bus 1007 may be configured by a single bus or may be configured by different buses between devices.

Further, the user terminal 10 and the movie usage support server 20 include a microprocessor, a digital signal processor (DSP), an application specific integrated circuit (ASIC), a programmable logic device (PLD), a field programmable gate array (FPGA), etc. The hardware may be configured to include hardware, and a part or all of each functional block may be realized by the hardware. For example, processor 1001 may be implemented with at least one of these pieces of hardware.

(Modified example)
Note that terms explained in the present disclosure and/or terms necessary for understanding the present disclosure may be replaced with terms having the same or similar meanings.

The information, parameters, etc. described in this disclosure may be expressed using absolute values, relative values from a predetermined value, or other corresponding information. You can. Furthermore, the names used for parameters and the like in this disclosure are not limiting in any way.

The information, signals, etc. described in this disclosure may be represented using any of a variety of different technologies. For example, data, instructions, commands, information, signals, bits, symbols, chips, etc., which may be referred to throughout the above description, may refer to voltages, currents, electromagnetic waves, magnetic fields or magnetic particles, light fields or photons, or any of these. It may also be represented by a combination of

Information, signals, etc. may be input and output via multiple network nodes. Input/output information, signals, etc. may be stored in a specific location (eg, memory) or may be managed using a table. Information, signals, etc. that are input and output can be overwritten, updated, or added. The output information, signals, etc. may be deleted. The input information, signals, etc. may be transmitted to other devices.

Further, notification of prescribed information (for example, notification of "X") is not limited to explicit notification, but may be made implicitly (for example, by not notifying the prescribed information or by providing other information) (by notification).

Software includes instructions, instruction sets, code, code segments, program code, programs, subprograms, software modules, whether referred to as software, firmware, middleware, microcode, hardware description language, or by any other name. , should be broadly construed to mean an application, software application, software package, routine, subroutine, object, executable, thread of execution, procedure, function, etc.

Software, instructions, information, etc. may also be transmitted and received via transmission media and/or signal waveforms. For example, if the software uses wired technology (coaxial cable, fiber optic cable, twisted pair, digital subscriber line (DSL), etc.) and/or wireless technology (infrared, microwave, etc.) to When transmitted from a server or other remote source, these wired and/or wireless technologies are included within the definition of transmission medium.

As used in this disclosure, the terms "system" and "network" may be used interchangeably.

Each aspect/embodiment described in this disclosure may be used alone, may be used in combination, or may be switched and used in accordance with execution. Further, the order of the processing procedures, sequences, flowcharts, etc. of each aspect/embodiment described in this disclosure may be changed as long as there is no contradiction. For example, the methods described in this disclosure use an example order to present elements of the various steps and are not limited to the particular order presented.

As used in this disclosure, the phrase "based on" does not mean "based solely on" unless explicitly stated otherwise. In other words, the phrase "based on" means both "based only on" and "based at least on."

As used in this disclosure, any reference to elements using the designations "first," "second," etc. does not generally limit the amount or order of those elements. These designations may be used in this disclosure as a convenient way to distinguish between two or more elements. Thus, reference to a first and second element does not imply that only two elements may be employed or that the first element must precede the second element in any way.

Where "include", "including" and variations thereof are used in this disclosure, these terms are inclusive, as is the term "comprising". It is intended that Furthermore, the term "or" as used in this disclosure is not intended to be exclusive or.

In this disclosure, when articles are added by translation, such as a, an, and the in English, the disclosure may include that the nouns following these articles are plural.

Although the invention according to the present disclosure has been described in detail above, it is clear for those skilled in the art that the invention according to the present disclosure is not limited to the embodiments described in the present disclosure. The invention according to the present disclosure can be implemented as modifications and variations without departing from the spirit and scope of the invention defined based on the claims. Therefore, the description of the present disclosure is for the purpose of illustrative explanation and does not have any limiting meaning on the invention according to the present disclosure.

In the above embodiment, as an example of an active action via the user terminal (movie user's terminal), bringing the user terminal close to (holding over) the NFC tag was explained. There is a degree of freedom in active actions via terminals, and various design changes are possible. For example, actions such as vibrating the user terminal at a predetermined position, reading predetermined identification information (for example, a QR code (registered trademark)), or connecting to Wi-Fi (registered trademark) can also be used instead.

1 Movie usage support device (movie usage support system)
2 Shopping mall 3 Movie theaters 3-1 to 3-5 Screens 3-1N to 3-5N NFC tag (reception department)
4 5 6 7 Store 10 User terminal (movie user terminal)
20 Movie usage support server 21 Reservation/ticketing section 22 Starting section 23 Notification section 24 Distribution section 25 Giving section 26 Information acquisition section 30 Network

Claims (9)

A reservation and ticketing department that makes reservations and issues tickets for target movies via movie users'terminals;
a reception unit that accepts active actions of the movie user via the terminal after viewing the target movie;
a granting unit that grants benefits via the terminal to the movie user who has accepted the active action;
A movie usage support device comprising: a starting unit for starting a movie usage application via the terminal of the movie user when reserving and issuing tickets for the target movie and/or viewing the target movie;
The movie usage support device according to claim 1, characterized in that: comprising a notification unit that issues a notification to the terminal of the movie user triggered by contact with related content when viewing the target movie;
The movie usage support device according to claim 1, characterized in that: a distribution unit configured to distribute an advertisement corresponding to identification information of the movie user or the terminal to the terminal of the movie user after viewing the target movie;
The granting unit, in conjunction with advertisement distribution by the distribution unit, grants the terminal of the movie user a benefit corresponding to identification information of the movie user or the terminal.
The movie usage support device according to claim 1, characterized in that: after viewing the target movie, a distribution unit configured to distribute an advertisement corresponding to related content that the movie user came into contact with when viewing the target movie to the terminal of the movie user;
The granting unit, in conjunction with advertisement distribution by the distribution unit, grants to the terminal of the movie user a benefit corresponding to related content that the movie user came into contact with when viewing the target movie.
The movie usage support device according to claim 1, characterized in that: The granting unit grants benefits related to the use of a shopping mall that includes facilities for viewing the target movie.
The movie usage support device according to claim 1, characterized in that: The granting unit grants benefits related to the use of a store related to the target movie in the shopping mall.
7. The movie usage support device according to claim 6. a step in which the reservation/ticketing department makes reservations/tickets for the target movie via the movie user's terminal;
a reception unit accepting an active action of the movie user via the terminal after viewing the target movie;
a step in which the granting unit grants a benefit via the terminal to the movie user who has accepted the active action;
A movie usage support method characterized by having the following. a step of reserving and issuing tickets for the target movie via the movie user's terminal;
accepting an active action of the movie user via the terminal after viewing the target movie;
a step of granting a benefit via the terminal to the movie user who has accepted the active action;
A movie usage support program that causes a computer to execute.

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