JP2023168100A - Information processing device, information processing method, and information processing program - Google Patents

Abstract

To provide an information processing device, an information processing method, and an information processing program, which enable provision of better services.SOLUTION: An information processing device disclosed herein comprises a detection unit, a determination unit, and a proposal unit. The detection unit detects a commodity conversation on a target commodity to be a joint purchase target from among conversations held in a group that allows multiple users to hold conversations. Upon detection of the commodity conversation, the determination unit determines whether or not the group is a target group for joint purchase of the target commodity on the basis of information on a group where the commodity conversation is held. When the group is determined to be the target group, the proposal unit proposes the target group to a vendor of the target commodity as the joint purchase target.SELECTED DRAWING: Figure 3

Description

The present invention relates to an information processing device, an information processing method, and an information processing program.

In recent years, there are services that allow users to send and receive messages, data, and the like in real time in a chat format using their terminal devices (for example, see Patent Document 1).

JP2022-58711A

However, with the conventional technology, there is room for improvement in providing better services to users.

The present application has been made in view of the above, and aims to provide an information processing device, an information processing method, and an information processing program that can provide better services.

The information processing device according to the present application includes a detection section, a determination section, and a proposal section. The detection unit detects a product conversation regarding a target product that is a target of joint purchase from among conversations held in a group in which a plurality of users can have a conversation. When the product conversation is detected, the determination unit determines whether the group is a target group for jointly purchasing the target product based on information about the group with which the product conversation took place. When it is determined that the proposed group is the target group, the proposal unit proposes the target group as a joint purchase target to a vendor of the target product.

According to one aspect of the embodiment, it is possible to provide better service.

FIG. 1 is a diagram illustrating processing executed by an information processing apparatus according to an embodiment. FIG. 2 is a diagram illustrating a configuration example of an information processing system according to an embodiment. FIG. 3 is a diagram illustrating a configuration example of an information processing device according to an embodiment. FIG. 4 is a diagram showing an example of user information. FIG. 5 is a diagram showing an example of product information. FIG. 6 is a diagram showing an example of seller information. FIG. 7 is a flowchart showing a processing procedure of information processing executed by the information processing apparatus according to the embodiment. FIG. 8 is a diagram showing an example of the hardware configuration.

DESCRIPTION OF THE PREFERRED EMBODIMENTS Below, an information processing apparatus, an information processing method, and a form for implementing an information processing program (hereinafter referred to as an "embodiment") according to the present application will be described in detail with reference to the drawings. Note that the information processing apparatus, information processing method, and information processing program according to the present application are not limited to this embodiment. Further, in each of the embodiments below, the same parts are given the same reference numerals, and redundant explanations will be omitted.

(Embodiment)
First, processing executed by the information processing apparatus according to the embodiment will be described using FIG. 1. FIG. 1 is a diagram illustrating processing executed by an information processing apparatus according to an embodiment. Note that FIG. 1 shows an example of the operation of an information processing system S including an information processing device 1 according to an embodiment. As shown in FIG. 1, the information processing system S according to the embodiment includes an information processing device 1, a user terminal 100, and a vendor terminal 200.

In the information processing system S according to the embodiment, a product conversation regarding a product is detected from among conversations held in a group where a plurality of users can have a conversation, and based on information about the group in which the product conversation took place, a target product is detected. Propose the target group as a joint purchase target to the vendor.

Specifically, each user terminal 100 belonging to a predetermined group has a conversation with each user by sending and receiving messages via the information processing device 1 in a chat format, for example (step S1).

Subsequently, the information processing device 1 detects a product conversation, which is a conversation regarding the target product that is the target of group purchase, from among the conversations that took place in the group (step S2). The product conversation is, for example, a message about the name, function, performance, model, etc. of the product. The target product is, for example, a product that is given a benefit (discount, etc.) when a plurality of products are purchased, a product that is given a benefit when the number of users who purchase the product reaches a predetermined number, or the like.

Subsequently, when a product conversation is detected, the information processing device 1 determines whether the group is a target group for joint purchase of the target product based on group information (step S3). For example, the information processing device 1 determines whether there is an intention to jointly purchase a specific product based on the attribute information of the group (or users belonging to the group) and the conversation history held in the group.

Subsequently, when the information processing device 1 determines that the group is a group to be jointly purchased, the information processing device 1 proposes the target group as a group to be jointly purchased to the seller of the target product (step S4).

As described above, according to the information processing device 1 according to the embodiment, when a product conversation is detected, based on group information, the information processing device 1 proposes the target product as a target group for joint purchase of the target product to the vendor. Users (groups) who are likely to jointly purchase products can be suggested to the vendor. That is, according to the information processing device 1 according to the embodiment, better service can be provided to the user.

Next, a configuration example of the information processing system S according to the embodiment will be described using FIG. 2. FIG. 2 is a block diagram showing a configuration example of the information processing system S according to the embodiment. As shown in FIG. 2, in the information processing system S according to the embodiment, an information processing device 1 and a plurality of user terminals 100 are connected to a network N by wire or wirelessly. The network N is, for example, the Internet, WAN (Wide Area Network), LAN (Local Area Network), or the like.

The information processing device 1 is a server device that executes the information processing method according to the embodiment. The information processing device 1 detects a product conversation about a product from among conversations held in a group where multiple users can have a conversation, and sends information to the seller of the target product based on information about the group in which the product conversation took place. In response, the target group is proposed as a group purchasing target.

The information processing device 1 also cooperates with a plurality of user terminals 100 and provides information such as API (Application Programming Interface) services for various applications (hereinafter referred to as applications) and various data to each user terminal 100. It is a processing device and is realized by a server device, a cloud system, etc.

Further, the information processing device 1 may be an information processing device that provides some kind of web service online to each user terminal 100. For example, the information processing device 1 provides web services such as Internet connection, search service, SNS (Social Networking Service), electronic commerce (EC), electronic payment, online games, online banking, online trading, accommodation and ticket reservations. , video/music distribution, news, maps, route searches, route guidance, route information, operation information, weather forecasts, and other services may be provided. In reality, the information processing device 1 may cooperate with various servers that provide the above-mentioned Web services, and may mediate the Web services, or may be in charge of processing the Web services.

The user terminal 100 is a terminal device owned by a user. The user terminal 100 can be any type of terminal device such as a smartphone, desktop PC, notebook PC, tablet PC, or the like. The user terminal 100 transmits various information to the information processing apparatus 1 and the like, and receives information provided from the information processing apparatus 1 and the like.

The vendor terminal 200 is a terminal device owned by a vendor user. The vendor terminal 200 can be any type of terminal device such as a smartphone, desktop PC, notebook PC, tablet PC, or the like. The vendor terminal 200 transmits various information to the information processing device 1 and receives information provided from the information processing device 1 and the like.

Next, a configuration example of the information processing device 1 will be described with reference to FIG. 3.

FIG. 3 is a diagram showing a configuration example of the information processing device 1 according to the embodiment. As shown in FIG. 3, the information processing device 1 includes a communication section 2, a control section 3, and a storage section 4. The control unit 3 includes an acquisition unit 31, a detection unit 32, a determination unit 33, and a proposal unit 34. The storage unit 4 stores user information 41, product information 42, and seller information 43.

The communication unit 2 is realized by, for example, a NIC (Network Interface Card). The communication unit 2 is connected to a network by wire or wirelessly.

The control unit 3 is a controller that executes various programs (information processing) stored in a storage device inside the information processing device 1 by a processor such as a CPU (Central Processing Unit) or an MPU (Micro Processing Unit). (corresponding to an example of a program) is executed using a RAM or the like as a work area. Further, the control unit 3 is a controller, and may be realized by, for example, an integrated circuit such as an ASIC (Application Specific Integrated Circuit), an FPGA (Field Programmable Gate Array), or a GPGPU (General Purpose Graphic Processing Unit). .

The storage unit 4 is realized by, for example, a semiconductor memory element such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk.

User information 41 is information related to users. FIG. 4 is a diagram showing an example of user information 41. As shown in FIG. 4, the user information 41 includes items such as "user ID", "attribute information", and "behavior history".

"User ID" is identification information that identifies a user. "Attribute information" is information regarding user attributes, and includes psychographic attributes, demographic attributes, and the like. "Action history" is a user's action history on the network. The "behavior history" includes, for example, the user's search behavior, purchase behavior, conversation history, and the like.

Product information 42 is information regarding products. FIG. 5 is a diagram showing an example of the product information 42. As shown in FIG. 5, the product information 42 includes items such as "product ID" and "product information."

"Product ID" is identification information that identifies a product. "Product information" is information regarding products. The "product information" includes, for example, the name of the product, the vendor, the benefits of joint purchasing, the conditions for receiving the benefits, and the like.

The seller information 43 is information regarding the selling user. FIG. 6 is a diagram showing an example of the seller information 43. As shown in FIG. 6, the seller information 43 includes items such as "seller ID", "store information", and "products handled".

"Seller ID" is identification information that identifies a sales user. "Store information" is information regarding a store managed by a sales user. "Store information" includes, for example, store name, location, and category (retail, etc.). "Handled product" is information indicating the product handled by the sales user, and the product ID shown in FIG. 5 is input.

Next, each function (the acquisition section 31, the detection section 32, the determination section 33, and the proposal section 34) of the control section 3 of the information processing device 1 will be explained.

The acquisition unit 31 acquires conversations held in the group. Conversations are messages sent and received by users.

The detection unit 32 detects a product conversation regarding a target product that is a target of joint purchase from among conversations held in a group where a plurality of users can have a conversation. The target product is, for example, a product that can receive a benefit (discount, etc.) by purchasing multiple products, a product that can receive a benefit when the number of users who purchase the product is equal to or greater than a predetermined value, or the like. The product conversation is, for example, a message about the name, function, performance, model, etc. of the product.

When product conversation is detected in a group, the determination unit 33 determines whether the group is a target group for joint purchase of the target product based on group information. In other words, the determination unit 33 determines whether the users belonging to the group have an intention to jointly purchase the target product.

For example, the determining unit 33 determines whether the group is a target group based on attribute information of the group or a history of conversations that have taken place in the group. For example, the determining unit 33 determines whether the group is a target group using a model in which group attribute information and conversation history are used as explanatory variables, and a score indicating intention to joint purchase is used as an objective variable. Specifically, if the score output from the model is equal to or greater than the threshold, it is determined that the group belongs to the target group.

Furthermore, for example, relationships between users in a group may be used as an explanatory variable of the model. Relationship is the strength of the economic connection between users. For example, if the funding source is the same, such as a family member, the relationship is strong, and if the funding source is different, such as a friend, the relationship is weak.

Further, the degree of agreement of other users with respect to the message sent by the user may be used as an explanatory variable of the model. In other words, when a user indicates an intention to make a joint purchase, the degree of approval is used as an explanatory variable, which is an indicator of whether other users also agree with the joint purchase.

When the determining unit 33 determines that the group is a target group for group purchasing, the proposing unit 34 proposes the target group as a group purchasing target to the vendor of the target product. The proposal unit 34 also presents attribute information of the target group, the number of users belonging to the group, and the like.

Next, the processing procedure of information processing executed by the information processing device 1 according to the embodiment will be described using FIG. 7. FIG. 7 is a flowchart showing the processing procedure of information processing executed by the information processing device 1 according to the embodiment.

As shown in FIG. 7, the control unit 3 first obtains the user's conversation in the group (step S101).

Subsequently, the control unit 3 detects a product conversation, which is a conversation about the product, from among the user's conversations (step S102).

Subsequently, when a product conversation is detected, the control unit 3 determines whether the group is a target group for jointly purchasing the target product based on information about the group with which the product conversation took place (step S103 ).

Subsequently, when it is determined that the target group is the target group, the control unit 3 proposes the target group as a joint purchase target to the seller of the target product (step S104), and ends the process. Note that if the product is not determined to be a target group, no proposal will be made to the vendor.

〔others〕
Further, among the processes described in the above embodiments, some of the processes described as being automatically performed can also be performed manually. Alternatively, all or part of the processes described as being performed manually can also be performed automatically using known methods. In addition, information including the processing procedures, specific names, and various data and parameters shown in the above documents and drawings may be changed arbitrarily, unless otherwise specified. For example, the various information shown in each figure is not limited to the illustrated information.

Furthermore, each component of each device shown in the drawings is functionally conceptual, and does not necessarily need to be physically configured as shown in the drawings. In other words, the specific form of distributing and integrating each device is not limited to what is shown in the diagram, and all or part of the devices can be functionally or physically distributed or integrated in arbitrary units depending on various loads and usage conditions. Can be integrated and configured.

For example, part or all of the storage unit 4 shown in FIG. 3 may be held in a storage server or the like instead of being held by each device. In this case, each device obtains various information by accessing the storage server.

[Hardware configuration]
Further, the information processing apparatus 1 according to the embodiments described above is realized by, for example, a computer 1000 having a configuration as shown in FIG. FIG. 8 is a diagram showing an example of the hardware configuration. The computer 1000 is connected to an output device 1010 and an input device 1020, and has an arithmetic device 1030, a primary storage device 1040, a secondary storage device 1050, an output IF (Interface) 1060, an input IF 1070, and a network IF 1080 connected by a bus 1090. has.

The arithmetic unit 1030 operates based on programs stored in the primary storage device 1040 and the secondary storage device 1050, programs read from the input device 1020, and performs various processes. The primary storage device 1040 is a memory device such as a RAM that temporarily stores data used by the arithmetic unit 1030 for various calculations. The secondary storage device 1050 is a storage device in which data used by the calculation device 1030 for various calculations and various databases are registered, and includes ROM (Read Only Memory), HDD (Hard Disk Drive), flash memory, etc. This is realized by

The output IF 1060 is an interface for transmitting information to be output to an output device 1010 that outputs various information such as a monitor or a printer, and is, for example, a USB (Universal Serial Bus), a DVI (Digital Visual Interface), This is realized using a connector compliant with standards such as HDMI (registered trademark) (High Definition Multimedia Interface). Further, the input IF 1070 is an interface for receiving information from various input devices 1020 such as a mouse, a keyboard, and a scanner, and is realized by, for example, a USB or the like.

Note that the input device 1020 is, for example, an optical recording medium such as a CD (Compact Disc), a DVD (Digital Versatile Disc), or a PD (Phase change rewritable disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), or a tape. It may be a device that reads information from a medium, a magnetic recording medium, a semiconductor memory, or the like. Furthermore, the input device 1020 may be an external storage medium such as a USB memory.

Network IF 1080 receives data from other devices via network N and sends it to computing device 1030, and also sends data generated by computing device 1030 to other devices via network N.

Arithmetic device 1030 controls output device 1010 and input device 1020 via output IF 1060 and input IF 1070. For example, the arithmetic device 1030 loads a program from the input device 1020 or the secondary storage device 1050 onto the primary storage device 1040, and executes the loaded program.

For example, when the computer 1000 functions as the information processing device 1, the arithmetic unit 1030 of the computer 1000 realizes the functions of the control unit 3 by executing a program loaded onto the primary storage device 1040.

〔effect〕
As described above, the information processing device 1 according to the embodiment includes the detection section 32, the determination section 33, and the proposal section 34. The detection unit 32 detects a product conversation regarding a target product that is a target of joint purchase from among conversations held in a group where a plurality of users can have a conversation. When a product conversation is detected, the determination unit 33 determines whether the group is a target group that jointly purchases the target product based on information about the group with which the product conversation took place. When it is determined that the group is the target group, the proposal unit 34 proposes the target group as a group purchase target to the vendor of the target product. With such a configuration, better services can be provided to users.

Some of the embodiments of the present application have been described above in detail based on the drawings, but these are merely examples, and various modifications and variations may be made based on the knowledge of those skilled in the art, including the embodiments described in the disclosure section of the invention. It is possible to carry out the invention in other forms with modifications.

〔others〕
Furthermore, among the processes described in the above embodiments, all or part of the processes described as being performed automatically can be performed manually, or the processes described as being performed manually can be performed manually. All or part of the process can also be performed automatically using known methods. In addition, information including the processing procedures, specific names, and various data and parameters shown in the above documents and drawings may be changed arbitrarily, unless otherwise specified. For example, the various information shown in each figure is not limited to the illustrated information.

Furthermore, each component of each device shown in the drawings is functionally conceptual, and does not necessarily need to be physically configured as shown in the drawings. In other words, the specific form of distributing and integrating each device is not limited to what is shown in the diagram, and all or part of the devices can be functionally or physically distributed or integrated in arbitrary units depending on various loads and usage conditions. Can be integrated and configured.

Furthermore, the processes described in the embodiments described above can be combined as appropriate within a range that does not conflict with the process contents.

Furthermore, the above-mentioned "section, module, unit" can be read as "means", "circuit", etc. For example, the control unit 3 can be read as a control means or a control circuit.

1 Information processing device 2 Communication unit 3 Control unit 4 Storage unit 31 Acquisition unit 32 Detection unit 33 Determination unit 34 Proposal unit 41 User information 42 Product information 43 Seller information 100 User terminal 200 Seller terminal S Information processing system

Claims (8)

a detection unit that detects a product conversation regarding a target product targeted for joint purchase from among conversations held in a group where multiple users can have a conversation;
a determination unit that determines, when the product conversation is detected, based on information about the group with which the product conversation has taken place, whether the group is a target group for jointly purchasing the target product;
An information processing device comprising: a proposal unit that proposes the target group as a joint purchase target to a vendor of the target product when it is determined that the target group is the target group. The determination unit includes:
According to claim 1, it is determined whether the group belongs to the target group based on the score output from a learned model using information about the group as an explanatory variable and a score indicating the group purchase intention as an objective variable. information processing equipment. The information of the group is
The information processing device according to claim 1, further comprising attribute information of the group. The information of the group is
The information processing device according to claim 1, further comprising a history of conversations conducted in the group. The information of the group is
The information processing device according to claim 1, further comprising information on relationships between users in the group. The information of the group is
The information processing device according to claim 1, further comprising information on the degree of approval of other users for the message sent by the user in the group. An information processing method performed by a computer, the method comprising:
a detection step of detecting a product conversation regarding a target product that is a target of joint purchase from among conversations held in a group where multiple users can have a conversation;
If the product conversation is detected, a determination step of determining whether the group is a target group for jointly purchasing the target product based on information about the group with which the product conversation took place;
an information processing method comprising: a proposing step of proposing the target group as a joint purchase target to a vendor of the target product when it is determined that the target group is the target group. a detection procedure for detecting a product conversation regarding a target product targeted for joint purchase from among conversations held in a group where multiple users can have a conversation;
If the product conversation is detected, a determination step of determining whether the group is a target group for jointly purchasing the target product, based on information about the group with which the product conversation took place;
an information processing program that causes a computer to execute a proposing procedure for proposing the target group as a joint purchase target to a vendor of the target product when it is determined that the target group is the target group.

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