JP2023024901A - Auction system for content posted on sns - Google Patents

Auction system for content posted on sns Download PDF

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JP2023024901A
JP2023024901A JP2021130399A JP2021130399A JP2023024901A JP 2023024901 A JP2023024901 A JP 2023024901A JP 2021130399 A JP2021130399 A JP 2021130399A JP 2021130399 A JP2021130399 A JP 2021130399A JP 2023024901 A JP2023024901 A JP 2023024901A
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information
sns
auction
exhibitor
bidder
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充 渡邉
Mitsuru Watanabe
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Sun Share Co Ltd
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Sun Share Co Ltd
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Abstract

To make available for an advertisement a content posted by an SNS contributor with high appealing power.MEANS FOR SOLVING THE PROBLEM: An auction system for content posted on an SNS includes exhibitor information terminals 1A, 1B in which an exhibition applicant who wish to use a content posted on the SNS as an auction item transmits exhibition information including exhibitor information, an appeal point of the exhibitor, a posted content, an explanation or an appeal point of the posted content, a purchaser information terminals 2a, 2b in which a purchase applicant of the content posted on the SNS receives the exhibition information and transmits a bidding amount and bidder information, and an auction processing apparatus 3 that communicates with the information terminals of the exhibitor side and purchaser side and performs auction processing. The auction processing apparatus 3 registers the exhibition information in storage means, transmits the exhibition information according to a request from the purchaser information terminal, receives from the purchaser information terminal bidding information including the bidding amount and the bidder information, determines a bidder with highest bid amount as a successful bidder, and notifies the purchaser information terminal of the successful bidder.SELECTED DRAWING: Figure 1

Description

本発明はＳＮＳ投稿コンテンツのオークションシステムに係り、とくにＳＮＳでの発信力を広告に利用可能とするＳＮＳ投稿コンテンツのオークションシステムに関する。 The present invention relates to an auction system for SNS-posted content, and more particularly to an auction system for SNS-posted content that makes it possible to use the ability to communicate on SNS for advertisement.

飲食店、販売店、企業等が広告により売上増大を図りたい場合、従来は、広告代理店に広告の作成や実際の広告を依頼し、広告代理店は、芸能プロダクション、コピーライター、カメラマン等と連携して広告を作成し、テレビ、新聞、雑誌のほか、インターネットの検索サイト、ポータルサイト等の広告枠を用いて広告を行っている。
けれども、昨今のネット社会の発達により、若い世代のテレビ離れ、新聞、雑誌離れが加速しており、インターネットの広告枠での広告も、興味を惹起する効果が限定的であることから、従来型の広告方法では、期待したような費用対効果が得られなくなっている。 Traditionally, when restaurants, stores, companies, etc. want to increase their sales through advertising, they would ask an advertising agency to create and actually create an advertisement. Advertisements are created in cooperation with each other, and advertisements are carried out using advertisement slots on television, newspapers, magazines, Internet search sites, portal sites, etc.
However, with the recent development of the Internet society, the younger generation is moving away from television, newspapers, and magazines at an accelerating rate. advertising method is no longer cost-effective as expected.

本発明は上記した従来の問題に鑑みなされたもので、ＳＮＳでの発信力を広告に利用可能とすることで、クライアント側が確実に売上増大を図ることのできるＳＮＳ投稿コンテンツのオークションシステムを提供することを、その目的とする。 SUMMARY OF THE INVENTION The present invention has been devised in view of the conventional problems described above, and provides an auction system for SNS-posted content that enables the client side to increase sales without fail by making it possible to use the power of transmission on SNS for advertisement. That is the purpose.

請求項１記載の発明では、
ＳＮＳ投稿コンテンツをオークションの出品品目とする出品希望者が、出品者情報、出品者のアピールポイント、ＳＮＳ投稿コンテンツ、ＳＮＳ投稿コンテンツの説明またはアピールポイントの内、出品者情報と投稿コンテンツを含む出品情報の送信を行う出品者情報端末と、
ＳＮＳ投稿コンテンツのオークションでの購入希望者が、出品情報の受信、入札金額と入札者情報の送信を行う購入者情報端末と、
出品者側及び購入者側の情報端末と通信を行い、オークション処理を行うオークション処理装置と、を含み、
オークション処理装置は、外部と通信を行う通信手段と、
出品者情報端末から送信された出品情報を記憶手段に登録する出品情報登録手段と、
購入者情報端末からの要求に従い、出品情報を送信し、購入者情報端末から入札金額と入札者情報を含む入札情報を受信し、一番、入札金額の高い入札者を落札者と決定し、落札者の購入者情報端末に通知するオークション処理手段と、
を含むこと、を特徴としている。
請求項２記載の発明では、
出品者のアピールポイントには、ＳＮＳでの出品者のフォロワー数を含むこと、
を特徴としている。
請求項３記載の発明では、
オークション処理装置は、
落札者の入金の有無を管理し、入金があると、落札者にＳＮＳ投稿コンテンツを含む出品情報を提供する出品情報提供処理手段を含むこと、
を特徴としている。 In the invention according to claim 1,
Listing information that includes exhibitor information, exhibitor appeal points, SNS post content, explanations or appeal points of SNS post content, and includes exhibitor information and posted content by an applicant who intends to exhibit SNS posted content as an auction item. an exhibitor information terminal that transmits
A purchaser information terminal for a person who wishes to purchase in an auction of SNS posted content to receive exhibition information and transmit a bid price and bidder information;
an auction processing device that communicates with the information terminals of the seller and the buyer and performs auction processing;
The auction processing device includes communication means for communicating with the outside,
exhibition information registration means for registering the exhibition information transmitted from the exhibitor information terminal in the storage means;
In accordance with a request from the purchaser information terminal, the exhibit information is transmitted, the bid information including the bid amount and bidder information is received from the purchaser information terminal, and the bidder with the highest bid amount is determined as the successful bidder, Auction processing means for notifying the purchaser information terminal of the successful bidder;
characterized by comprising
In the invention according to claim 2,
Appeal points of the exhibitor include the number of followers of the exhibitor on SNS,
is characterized by
In the invention according to claim 3,
The auction processing device
including exhibition information provision processing means for managing whether or not a successful bidder has made a payment, and providing exhibition information including SNS-posted content to a successful bidder when payment has been made;
is characterized by

本発明によれば、一般の個人等が著作したＳＮＳ投稿コンテンツをオークション形式で売買可能となり、注目度の高いＳＮＳ投稿コンテンツを宣伝・広告に利用することで、飲食店、販売店、企業の広告・宣伝効果や顧客満足度が格段に向上し、容易に顧客増大を図ることができ、また一般の個人等も副収入を得ることができる。 According to the present invention, it is possible to buy and sell SNS posted contents written by general individuals etc. in an auction format, and by using SNS posted contents with a high degree of attention for publicity/advertisement, advertisements of restaurants, stores, and companies can be used.・Advertisement effect and customer satisfaction are greatly improved, and it is possible to easily increase the number of customers.

図１は本発明に係るＳＮＳ投稿コンテンツのオークションシステムの構成図である（実施例１）。FIG. 1 is a configuration diagram of an auction system for SNS-posted content according to the present invention (Embodiment 1).

以下、本発明の最良の形態を実施例に基づき説明する。 BEST MODE FOR CARRYING OUT THE INVENTION Hereinafter, the best mode of the present invention will be described based on examples.

図１を参照して本発明の一実施例に係るＳＮＳ投稿コンテンツのオークションシステムを説明する。
図において、１Ａ、１Ｂ、１Ｃ、・・は、一般の個人などで、自身がＳＮＳのブログ等に投稿したＳＮＳ投稿コンテンツ（文、静止画、動画など）をオークションの出品品目とする出品希望者Ａ、Ｂ、Ｃ、・・が、出品者情報、出品者のアピールポイント（ブログ等のフォロアー数を含む）、ＳＮＳ投稿コンテンツ、ＳＮＳ投稿コンテンツの説明またはアピールポイント（「いいね」の人数等）、少なくとも出品者情報とＳＮＳ投稿コンテンツを含む出品情報の送信等を行う出品者情報端末である。
２ａ、２ｂ、２ｃ、・・は、飲食店、販売店、企業の経営者などで、ＳＮＳ投稿コンテンツのオークションでの購入希望者ａ、ｂ、ｃ、・・が、出品情報の受信、入札金額と入札者情報の送信等を行う購入者情報端末である。
３は出品者側及び購入者側の情報端末１Ａ、１Ｂ、１Ｃ、・・、２ａ、２ｂ、２ｃ、・・と公衆ネットワーク４を経由して通信を行い、オークション処理を行うオークション処理装置である。 An auction system for SNS-posted content according to an embodiment of the present invention will be described with reference to FIG.
In the figure, 1A, 1B, 1C, . A, B, C, . , an exhibitor information terminal that transmits, for example, exhibitor information including at least exhibitor information and SNS posted content.
2a, 2b, 2c, . and a purchaser information terminal for transmitting bidder information.
Reference numeral 3 denotes an auction processing device that performs auction processing by communicating with information terminals 1A, 1B, 1C, . . . , 2a, 2b, 2c, . .

オークション処理装置３は、外部との間で通信をする通信部５、出品情報、オークション情報、決済情報等を記憶する記憶部６、ＳＮＳ投稿コンテンツのオークション処理( 出品情報の登録、ＳＮＳ投稿コンテンツのオークション情報の送信によるオークションの開催、入札の受付、落札者の決定と各種通知等) を実行するオークション処理部７、入金確認と落札者へのＳＮＳ投稿コンテンツを含む出品情報の提供を行う出品情報提供処理部８を含んでいる。他に、ＳＮＳ投稿コンテンツの出品者、購入者の会員登録を行う会員登録部９を含む。 The auction processing device 3 includes a communication unit 5 that communicates with the outside, a storage unit 6 that stores exhibition information, auction information, payment information, etc., auction processing of SNS posted content (registration of exhibition information, posting of SNS posted content). Auction processing unit 7 for holding an auction by transmitting auction information, accepting bids, determining the winning bidder and notifying various types of information, etc.); A provision processing unit 8 is included. In addition, it includes a member registration unit 9 for registering the exhibitor and purchaser of the SNS posted content as members.

図２を参照してＳＮＳ投稿コンテンツのオークションの流れを説明する。
（１）会員登録
一般の個人などで、趣味と実益を兼ねて自身が著作し、ＳＮＳに投稿した文章、静止画、動画、絵画等のＳＮＳ投稿コンテンツをオークション形式で販売を希望する者Ａ、Ｂ、Ｃ・・は、出品者情報端末１Ａ、１Ｂ、１Ｃ・・を用いて、オークション処理装置３に出品者名前、住所、電話、メールアドレス、入金用口座情報などの会員登録情報を送信し、会員登録部９により会員登録処理をさせ、会員登録部９により発行された会員コードを受信しておく。
ＳＮＳ投稿コンテンツのオークションでの購入を希望する者ａ、ｂ、ｃ・・は、購入者情報端末２ａ、２ｂ、２ｃ・・を用いて、オークション処理装置３に名前、住所、電話、メールアドレスなどの会員登録情報を送信し、会員登録部９により会員登録処理をさせ、会員登録部９により発行された会員コードを受信しておく。 A flow of an auction for SNS posted content will be described with reference to FIG.
(1) Member registration Person A who wishes to sell SNS posted content such as texts, still images, videos, paintings, etc. posted on SNS in an auction format, written by himself/herself for both hobby and profit. B, C, . . . use exhibitor information terminals 1A, 1B, 1C, . , member registration processing is performed by the member registration section 9, and the member code issued by the member registration section 9 is received.
Persons a, b, c, etc. who wish to purchase SNS-posted content at an auction use purchaser information terminals 2a, 2b, 2c, . member registration information is transmitted, member registration processing is performed by the member registration section 9, and a member code issued by the member registration section 9 is received.

（２）オークション用のＳＮＳ投稿コンテンツの出品
ＳＮＳ投稿コンテンツをオークションの出品品目として販売を希望する出品者Ａ、Ｂ、Ｃ・・は、出品者情報端末１Ａ、１Ｂ、１Ｃ・・を用いて、出品者識別情報（名前、会員コードなど）、出品者のアピールポイント（ブログ等のフォロアー数を含む）、ＳＮＳ投稿コンテンツ、ＳＮＳ投稿コンテンツの説明またはアピールポイント（「いいね」の人数等）を含む出品情報をオークション処理装置３へ送信する。オークション処理装置３のオークション処理部７は、通信部５で受信した出品情報を記憶部６に記憶しておく。 (2) Listing of SNS Posted Contents for Auction Sellers A, B, C, . Includes seller identification information (name, membership code, etc.), seller appeal points (including number of blog followers, etc.), content posted on SNS, description or appeal points of the content posted on SNS (number of likes, etc.) The exhibition information is transmitted to the auction processing device 3 . The auction processing unit 7 of the auction processing device 3 stores the exhibition information received by the communication unit 5 in the storage unit 6 .

（３）オークションの開催
購入希望者ａ、ｂ、ｃ・・の所持する購入者情報端末２ａ、２ｂ、２ｃ、・・からオークション要求があると、オークション処理装置３のオークション処理部７は、記憶部６から未落札となっている出品情報について、ＳＮＳ投稿コンテンツ中の文章、静止画、動画、絵画等についてのタイトル、サムネイル画像、ＳＮＳ投稿コンテンツに対する説明またはアピールポイント、出品者名（出品情報に会員コードしか記憶されていない場合は、会員登録情報を参照して名前に変換) 、出品者アピールポイントを含み、ＳＮＳ投稿コンテンツの本体( 文章、静止画、動画など) は含まないオークション情報を送信する。
要求元の購入者情報端末２ａ、２ｂ、２ｃ、・・は、オークション情報を画面表示し、購入希望者が、フォロアー数が多い、ＳＮＳ投稿コンテンツが自身の経営する料理店、販売店、企業のイメージに合致しているなどの所望のＳＮＳ投稿コンテンツにつき所望の入札金額を入力すると、入札者識別情報( 入札者名、会員コード) とともにオークション処理装置３に送信する。
オークション処理装置３のオークション処理部７は、通信部４で入札情報を受信する度に記憶部６に該当する出品情報に対応付けて追加記憶する。 (3) Holding an auction When there is an auction request from the purchaser information terminals 2a, 2b, 2c, . From Section 6, regarding the unsuccessful listing information, the titles, thumbnail images, descriptions or appealing points of the SNS posted content, the text, still images, videos, paintings, etc. in the SNS posted content, the name of the exhibitor (in the listing information If only the member code is stored, refer to the member registration information and convert it to the name), send the auction information that includes the exhibitor's appeal points and does not include the main body of the SNS posted content (text, still images, videos, etc.) do.
The purchaser information terminals 2a, 2b, 2c, . When a desired bid price is entered for a desired SNS-posted content that matches the image, it is transmitted to the auction processing device 3 together with bidder identification information (bidder name, member code).
Each time the communication unit 4 receives bid information, the auction processing unit 7 of the auction processing device 3 additionally stores the bidding information in association with the corresponding exhibition information in the storage unit 6 .

オークション処理部７は、予め定められた締め切り日時で締め切り、同じ出品情報に対し、一つ以上の入札がある場合に、一番高い金額を提示した購入希望者を落札者として決定し、記憶部６の該当する出品情報に対応付けて登録するとともに、当該出品情報を落札済みとする。そして、落札者の購入者情報端末２ａ、２ｂ、２ｃ、・・に落札できたこと、決済のための所定の振り込み口座をメール等で通知し、出品者側にも落札金額、落札者の名前とメールアドレス等を通知する。 The auction processing unit 7 closes the auction at a predetermined closing date and time, and when there are one or more bids for the same exhibition information, determines the purchaser who has presented the highest price as the successful bidder, and the storage unit. The item is registered in association with the corresponding item information in 6, and the item information is set as a successful bid. Then, the purchaser information terminals 2a, 2b, 2c, . and e-mail address, etc.

（４）入金管理と出品情報の提供
オークション処理装置３の出品情報提供処理部８は、落札者の入金を待ち、外部の決済機関１０などから送信された入金完了通知等により、入金の管理をし、入金確認ができたら、落札された出品情報を記憶部６から読み出して落札者に送信し、提供する。また、落札金額からオークション手数料を引いた金額を出品者の口座へ振り込み処理をする。 (4) Payment management and provision of exhibition information The exhibition information provision processing unit 8 of the auction processing device 3 waits for the successful bidder's payment and manages the payment in response to a payment completion notification or the like sent from the external settlement institution 10 or the like. Then, when the payment is confirmed, the auction information of the successful bid is read out from the storage unit 6, transmitted to the successful bidder, and provided. In addition, the amount obtained by subtracting the auction fee from the successful bid price is transferred to the exhibitor's account.

このように構成されたＳＮＳ投稿コンテンツのオークションシステムによれば、一般の個人等が著作したＳＮＳ投稿コンテンツをオークション形式で売買可能となり、注目度の高いＳＮＳ投稿コンテンツを宣伝・広告に利用することで、飲食店、販売店、企業の広告・宣伝効果や顧客満足度が格段に向上し、容易に顧客増大を図ることができ、また一般の個人等も副収入を得ることができる。
なお、オークション情報にＳＮＳ投稿コンテンツの内容を含めて購入者側に提供し、ＳＮＳ投稿コンテンツの価値をより正確に判断可能としても良い。 According to the SNS-posted content auction system configured in this manner, SNS-posted content written by general individuals can be bought and sold in an auction format, and SNS-posted content that attracts a lot of attention can be used for publicity/advertisement. , restaurants, retail stores, and companies can dramatically improve their advertising and promotional effects and customer satisfaction, and can easily increase the number of customers, and ordinary individuals can also earn extra income.
It should be noted that auction information may be provided to purchasers including the details of the SNS-posted content so that the value of the SNS-posted content can be determined more accurately.

本発明は、ネットオークションに適用可能である。 The present invention is applicable to net auctions.

１Ａ、１Ｂ、１Ｃ・・ 出品者情報端末
２ａ、２ｂ、２ｃ・・ 購入者情報端末
３ オークション処理装置
４ 公衆ネットワーク 1A, 1B, 1C... Seller information terminals 2a, 2b, 2c... Purchaser information terminal 3 Auction processing device 4 Public network

Claims (3)

ＳＮＳ投稿コンテンツをオークションの出品品目とする出品希望者が、出品者情報、出品者のアピールポイント、ＳＮＳ投稿コンテンツ、ＳＮＳ投稿コンテンツの説明またはアピールポイントの内、出品者情報と投稿コンテンツを含む出品情報の送信を行う出品者情報端末と、
ＳＮＳ投稿コンテンツのオークションでの購入希望者が、出品情報の受信、入札金額と入札者情報の送信を行う購入者情報端末と、
出品者側及び購入者側の情報端末と通信を行い、オークション処理を行うオークション処理装置と、を含み、
オークション処理装置は、外部と通信を行う通信手段と、
出品者情報端末から送信された出品情報を記憶手段に登録する出品情報登録手段と、
購入者情報端末からの要求に従い、出品情報を送信し、購入者情報端末から入札金額と入札者情報を含む入札情報を受信し、一番、入札金額の高い入札者を落札者と決定し、落札者の購入者情報端末に通知するオークション処理手段と、
を備えたことを特徴とするＳＮＳ投稿コンテンツのオークションシステム。 Listing information that includes exhibitor information, exhibitor appeal points, SNS post content, explanations or appeal points of SNS post content, and includes exhibitor information and posted content by an applicant who intends to exhibit SNS posted content as an auction item. an exhibitor information terminal that transmits
A purchaser information terminal for a person who wishes to purchase in an auction of SNS posted content to receive exhibition information and transmit bid amount and bidder information;
an auction processing device that communicates with information terminals on the seller side and the buyer side and performs auction processing;
The auction processing device includes communication means for communicating with the outside,
exhibition information registration means for registering the exhibition information transmitted from the exhibitor information terminal in the storage means;
In accordance with a request from the purchaser information terminal, the exhibit information is transmitted, the bid information including the bid amount and bidder information is received from the purchaser information terminal, and the bidder with the highest bid amount is determined as the successful bidder, Auction processing means for notifying the purchaser information terminal of the successful bidder;
An auction system for SNS posted content, characterized by comprising: 出品者のアピールポイントには、ＳＮＳでの出品者のフォロワー数を含むこと、
を特徴とする請求項１記載のＳＮＳ投稿コンテンツのオークションシステム。 Appeal points of the exhibitor include the number of followers of the exhibitor on SNS,
An auction system for SNS-posted content according to claim 1, characterized by: オークション処理装置は、
落札者の入金の有無を管理し、入金があると、落札者にＳＮＳ投稿コンテンツを含む出品情報を提供する出品情報提供処理手段を含むこと、
を特徴とする請求項１または２記載のＳＮＳ投稿コンテンツのオークションシステム。 The auction processing device
including exhibition information provision processing means for managing whether or not a successful bidder has made a payment, and providing exhibition information including SNS-posted content to a successful bidder when payment has been made;
3. An auction system for SNS posted content according to claim 1 or 2, characterized by:
JP2021130399A 2021-08-08 2021-08-08 Auction system for content posted on sns Pending JP2023024901A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
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Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
JP2021130399A JP2023024901A (en) 2021-08-08 2021-08-08 Auction system for content posted on sns

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